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Introduction to Social Media Strategy | Learn with Buffer

Brian Peters, Digital Marketing & Social Media, Buffer

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9 Videos (43m)
    • Introduction

    • Getting Started

    • Find Your Voice

    • Choose Your Platforms

    • Creating & Curating Content

    • Use the Right Tools

    • 5-Step Facebook Ad Strategy

    • Final Thoughts

    • What's Next?

316 students are watching this class

About This Class

Create a social media strategy that works with digital marketing strategist Brian Peters and Buffer in this 45-minute, straightforward class.

Whether you’re looking to foster brand awareness, increase website traffic, or drive sales, learn how to craft a simple social media strategy to achieve your goals on Facebook and Twitter. From finding your voice to paid advertising, Brian walks through his process for custom social strategies. Learn how to:

  • Choose the right social platforms for your business
  • Create and curate effective visual content
  • Use tools like Buffer to schedule, analyze, and improve your posts
  • Execute Brian's 5-step Facebook advertising plan

After taking this class, you'll be able to craft a custom social media strategy that will help you drive your business goals, foster authentic connections with your target audience, and achieve the results you want.


Buffer is an intuitive way to manage all of your social media content across platforms with powerful scheduling and analytics. Whether you are browsing the web or on the go, you can easily add content to your queue with our browser extensions and mobile apps. Schedule your first post today at

719 of 726 students recommendSee All

I hope there's a caption!
Thanks a bunch Brian for sharing your favourite social media strategy tips and tools to help better grasp the ever-changing world of social media. Your videos were informative and it broadened my understanding of the importance of choosing the right platform and creating original content for a brand. It was a great hour!
great class





Brian Peters

Digital Marketing & Social Media, Buffer

Brian is the Digital Marketing Strategist at Buffer, a social media scheduling and analytics platform used by more than 4 million people worldwide. Buffer is an intuitive, streamlined social media management tool trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media.

Brian works closely on many of the digital marketing initiatives within Buffer including social media, video, content, email, and he also co-hosts and mana...

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