Transcripts
1. Social Media Marketing for Beginners Promo: Looking to learn social
media marketing, social media can help you
build brand awareness, improve customer engagement, and ultimately drive sales
to your business. In today's world, it's an essential part of
your marketing strategy, no matter how big or
small your businesses. In this course, I
covered the basics of the top platforms
and how you can leverage them for your business, tips, for organic
posting and how to effectively manage your
social media pages. I also discussed
tips for organically growing nor pages paid
ads on social media. Communication tips
to engage with your audience in a positive way, and how to evaluate
your analytics on different platforms to
measure your success. So if you're just
getting started on platforms like Facebook,
Instagram, LinkedIn, Twitter, or even tiktok, and want to learn strategies
on how to build your pages. This course can help
you get started on your social media
marketing journey.
2. 1 - Marketing Basics: Social media has become part of daily life for
practically everyone. Since the eyes of the
world are scrolling through these platforms
on a daily basis. That is why marketers
are so interested in getting their messages across
within these platforms. This can be accomplished
via paid ads and organic posting on a company's
own social media page. Paid ads can target
specific audiences by age, gender, and location, depending on the platform
you are running the ad. While organic posting can be a great outlet to naturally
build your brand, organic marketing can often be a cheaper option versus
running ads and can help you show up in your
audiences feeds more frequently depending
on how often you post, allowing people to
engage with your posts, share your posts, and help
you grow your audience. This course is mostly going to focus on organic marketing. However, I'll also be covering social media ad
creation tips as well. So to start with the
basics, what is marketing? Marketing involves
creating and communicating concepts that have
value for your clients. This is opposed to advertising, which is when you
directly promote your product or service
via paid methods, marketing can be more informational, educational,
or entertaining, while advertising is a more
straightforward approach to getting the word out on
your product or service. Marketing and
advertising go hand in hand as they both
share the same goal. It's just that their
methods of going about reaching that goal are a bit
different from each other. Marketing may seem a little more roundabout and advertising being a more direct method, but both can
contribute to building your brand and help you
reach your audience. Who benefits from
Social Media Marketing? Any small, medium, or large sized business can improve their visibility through
social media channels. Social media can help build awareness and trust
for your brand, improving customer
relationships and building trust along the way. Individuals and freelancers
can also benefit from having social media pages dedicated
to their craft or talent. Page can serve as a way
to showcase their work to potential buyers and answer
questions from users. Their social media
page can pretty much serve as an
online portfolio. Plus if they offer
a physical product, they can even take orders through some social media pages. I always suggest to
companies to create a social media page for their business on
multiple platforms, especially all the
big and popular ones. If you end up just
sticking to one platform, you are losing out on views from the audiences on those
other platforms. Cross posting to each platform can help expand your reach. You can also focus on social networks geared
toward the age, group and audience
you want to target. The next lessons I'll go
over how to get started, the basics of each network
and their target audiences.
3. 2 - Social Media Platforms: Let's take a look at each of the big social media
platforms out there. I'm positive you've
heard of most of them, but it's worth delving a little further into
each of them to understand which platforms might be right for you to utilize. It's also worth mentioning
that these platforms are constantly changing over time
and adding new features. So keeping up to
date and informed on these updates is a great way to stay on top of what is trending. Keep in mind that on
every page you create, make sure to fill out your bio, provide your web address and contact information
whenever possible. This way, people visiting your
social media page who have questions can easily and quickly find the
information they need. See how to contact you
and learn more about you. Your website should contain links to each of your
social networks. So users can find and follow you on the
platforms they use. Creating profiles across
multiple social media platforms helps increase your
presence online. For example, not everyone
who has a Facebook account, has a Twitter account,
and vice versa. Cross posting to multiple
platforms and just using more platforms in general is an excellent idea to
boost your reach. Facebook, it's the biggest of all the social
networks a business. It's important to have
a Facebook page with your company's info
and contact details. You can create organic
posts or even run paid ads that target a
specific audience on Facebook. Facebook has over 2 billion
monthly active users, reaching almost 60% of the world's social
networking population. Did you know that it's the third most visited website
in the world? Aside from making a
Facebook business page, running or joining a
Facebook group can also help your business or
brand connect and communicate with
potential customers. Groups tailored to your niche, or even groups that are
local to your area. You will need a Facebook profile to create a Facebook
business page. In a later lesson, I will go over how to add other Facebook users as
page admins or editors to your page in case you
have employees or freelancers you want to add
to help manage your page. Instagram. It's owned by Facebook. And because of that, it has the capability to be linked to your Facebook account, which makes cross posting to
each platform much easier. As of 2021, it is the second
most downloaded app in the world and has over 1 billion
active users each month. A basic Instagram posts
will be square format, which is something
to keep in mind when designing posts graphics. Instagram stories
are very short, vertical format
videos that can be used to tag products for
integrated shopping. If you run a store,
they can contain photos and or video
and will disappear from your profile and
feed after 24 hours unless you add it to your
profile as a story highlight. Instagram Reels or similar, they are also short
form video posts. However, rails do
not disappear from your profile and feed after
24 hours like stories do. Instead, they are visible within a dedicated real section
on your profile. Instagram tends to have
a younger audience, which is something
to keep in mind if that is what your
target audiences. There was also the capability to create an interactive story ad, where you create a
poll that users can answer by tapping on
one of the buttons. This is a great way to entice
your audience to engage, and can also give you
some helpful insight. To gain access to analytics, you will need to make sure your Instagram account is set
up as a business account. Once it's set up as
a business account, it's best to connect your Facebook business page with your Instagram
business account. This will make it
much easier for cross posting and
scheduling posts later on. Twitter is geared more
towards short and quick text, but you can add images or
video to your tweets as well. Creating multiple
posts throughout the day is not an
uncommon occurrence with a Twitter account with over 180 million
daily active users. Twitter is a well-known
platform worldwide. It actually has more male users, with 70% of Twitter
users being male. This is also a statistic to take into account depending
on what you're selling. Engagement with other
Twitter accounts can help with growing
your own Twitter account. Retweeting can help
build up content on your own Twitter page and
commenting on other users. Popular tweets can
increase your visibility. Since even comments
on tweets can get likes and
retweets themselves. Once you are signed up and have your account up and
running for a bit, you can take a look at analytics under the More section to see a snapshot on how your accounts and
tweets are performing. Linkedin. If your company or use specializes in
business-to-business sales, It's a no brainer to create a LinkedIn for your
company or yourself. As a freelancer myself who does mainly worked
for small businesses. I have met and worked
with other freelancers on LinkedIn and even found
some work on there as well. I highly recommend it for
people who want to build professional
relationships or connect with coworkers and companies. My advice is to fully
fill out each section on your page and fill out
your contact information. Treat your LinkedIn
profile like a resume. Companies are looking
at these more and more during their
hiring process. If you run a company, you can make a LinkedIn company
page that other users can follow and employees can
be linked to it as well. You can create posts on both personal pages
and company pages. And like other platforms, you can view analytics
of your pages and posts to see how your
posts are performing. How many visitors you've
received, new followers, post impressions and clicks,
you've gotten YouTube. You might not initially think of YouTube as a social
media network, but with its ability to
allow people to subscribe the channels and interact with creators through
commenting and likes. It does qualify as one. It's used by almost 70% of
people in the United States. With such a huge audience, it is very much worth your
time to think about how you could integrate YouTube
into your marketing efforts. Between uploading
recorded videos and the ability for
live streaming. Youtube is a powerhouse for hosting all kinds
of video content. Youtube is the second most
visited website in the world, right after its parent
company Google. It's a great place to showcase tutorials and how-to videos, behind the scenes footage, product on boxing and reviews, and whatever else
you can think of. Gaming channels and video games. Streaming content has
boomed with exercise and fitness related videos
also being a popular topic. Plus, if you have a video
ad for your company, running it on YouTube could
be a great option for you since it gives you visibility
on the platform itself. Plus the ability to embed
the video on other websites. Tiktok. Here's the newer, extremely popular video sharing
social media platform. It's mostly dominated
by a younger audience, Generation Z specifically, and the millennial
audience as well. It's fast-paced, allows for people to like and
comment on videos. And many big brands are
now using Tiktok ads which appear in feeds to reach
this huge audience. The way that a lot of businesses are running these
ads are clever to making them more humorous and lighthearted to fit with
the tone of the platform, which also helps them
blend into users feeds. Small businesses and
individuals can leverage Tiktok as a means to advertise their products
and services as well. With how-to videos, Q
and a session videos, behind the scenes footage, product showcases, and more. Once your account is set up, switching it to a
free business account gives you access to
their business suite. You can view analytics
and performance and get access to their
commercial use music library, which helps avoid copyright
issues with song usage. Pinterest, it's a great platform for showcasing products
and services you offer. If you run an Etsy shop, it's a great idea to get
your stuff on Pinterest to. Because of its unique
visual search engine, users can easily find
relevant content. Setting up a free Pinterest
business account allows you to run ads,
monitor, analytics, and get your
products in front of shoppers to easily convert them into a buyer by
linking your products posted on Pinterest
directly to your own store. The audience here is
primarily female, with eight out of ten
users being mothers. Whatsapp. Here's another one
that isn't typically considered a social
media platform, but maybe helpful
for your business. Millions of people use it every month for
sending messages, photos, videos,
documents and more. It's the most popular mobile
messaging app in the world. And what's at business
was created for small business owners to
help connect with customers. It may be worth looking
into if you want to widen your availability
to clients and customers. Niche platforms. There are also social
media platforms and apps that exist for
specific topics as well. For example, letterbox
for movies next door, for local tips, Deviant
Art for artists. Behance, the social
network from Adobe for creative professionals
to showcase their work. Switch for streamers, which was originally dedicated
to video games, but has now opened up for different topics like
music and so on. Blogs. As opposed to your website, which will typically
be a bit static with the most relevant information
pertaining to your company. A blog is more dynamic, can be updated frequently
and is a bit more informal. You can use excerpts from blog articles in a
social media post. And ultimately, a blog can help with search
engine optimization. All the texts and
keywords in your articles is searchable and can
help boost awareness. Some of the more popular
blogging platforms are medium, Tumblr, and even LinkedIn
can host your blog articles, which is great if you already have an audience built up on their link tree is a free social media
reference landing page. It describes itself as the
only link you'll ever need, which is so true. With your link tree link, you can host links to all
your different content, your social media pages, storefronts, blogs,
whatever you want. As a freelancer who does work on Fiverr and also teaches
online classes. I use linked tree to host
links to my fiver page, my portfolio, and the online classes I teach
on different platforms. I love the convenience
of it and I use it as the link in my
social media pages. This way, users are able to see everything I offer in one
spot when they visited. Rather than trying to link four or five different
sites and running out of space within my
social media bios. If you are like me and do
a few different things, I highly recommend
setting up a link tree to use for your social
media bio link.
4. 3 - Tips for organically growing your followers: One important thing
to understand is that building your social
media page takes time. It doesn't happen overnight. Consistency with frequent
organic posting is helpful. But alone it may not be
enough to grow your page. Here are some tips for
organically growing your page network
and or followers. Start off by
inviting friends and family to like and
follow your page. Follow other accounts based on their location,
interests, and hashtags, and if they fit your
target audience, this brings awareness
of your page to these accounts and may result
in them following you back. Engaging with other
users by liking, commenting, and responding to their posts helps
with visibility. Since you will show up in the
comments section publicly. Hold contests on your accounts
to encourage people to like and follow you and
reshare your posts. Experiment with different
contests types, but always follow
each platforms rules regarding contests. Use hashtags to help with searchability,
especially on Instagram. Use at mentions and
tag other users. Encourage your
audience to tag people they know on a post
to if it's relevant. Interaction and
collaboration between brands is also something that can help build
your following. It's a form of cross-promotion, a win-win for you and the brand or account you
are collaborating with. Retweets, mentions,
responding to other brands, posts, and tagging other
relevant accounts. Influencers. You can reach out
to popular people or accounts and offer to give them a free sample
of your product in exchange for a review online. This can result in more
eyes on your product and brand and a more authentic
look to it as well. Make sure they tag your social media pages
or website in their post. So users can easily navigate to your page if they
want to learn more.
5. 4 - Organic Posting Tips: Once you have your
pages set up and you are ready to
create your posts, first and foremost,
you will want to have a clear goal in
mind for your page. Do you want to get more sales, drive more traffic
to your website, direct people to contact you, inform people about a cause and spread information, and so on. Once you have a goal in mind
that can serve as you're driving force behind the
post content on your page. You don't always need to have every post be a hard
and direct cell. But you will want to
consider if what you are posting as furthering or
contributing to your goal. Targeting your audience, understanding who your target
audience is comprised of, either by age, gender, location, and so on will also greatly help you with
your post content. Who is your target audience
and where do they live? What kind of budget
do they have? What are their interests? You may already have this
information depending on your business and analytics you have on your
website already. Be aware of a
customer's journey. This can help you give them the right information that
could lead to a sale. Here's the step-by-step
customer journey in a nutshell, awareness, learning about the existence
of a product or brand, which can be achieved
through social media, ads, word of mouth, etc. Interest. This is when your potential
customer might start researching your product or
brand and search for reviews. Desire limited time coupon or sale can lead to the feeling of urgency and desire to purchase, conversion where
they become a buyer. And finally, advocacy,
which is when a previous by our promotes your product or
recommend it to others. People can jump a stage or go back throughout
the journey. It's helpful to put yourself in your customers
shoes to see how the process flows
when it comes to your own product or service.
6. 5 - Creating Organic Posts - The Text: Creating organic posts,
the text post length. Bite-sized posts are going to perform better
than a long essay. People don't want
to spend a lot of time reading on social media. They want to read
something or see something quick and
then keep scrolling. Remember, attention
spans are short. Hashtags. Hashtags can be used across most social media platforms and we'll help you
with searchability, getting you in
front of the people looking for your
specific content. In June 2014, the word hashtag was actually
added to the dictionary. A word or phrase with a
hash symbol in front of it, used on social media
websites and apps, so that you can search for all messages with
the same subject. If you're wondering
what hashtags to use, the answer is that it can vary a little from post to post. You should always use
hashtags that relate to your business and or post topic. You should avoid
using hashtags that have nothing to do with
your post content. Because this does
not help sites like Instagram show your posts
to the right audience. You can use industry
hashtags which encompasses a broader or more
general hashtag relating to your business
or type of work. For example, let's say you're a dog groomer
in New Jersey. The industry hashtags you can
use are things like dogs, dogs, dog groomer,
pet grooming, etc. These relate to your topic and business and
are good to use. But since they are
widely used hashtags, they can be a bit
more competitive. The second tier of
hashtags you can use or more specific niche hashtags
that can be a little less competitive than industry
ones because they are less used using the dog
groomer account example again, niche hashtags may
incorporate your location. For example, hashtag dog
rumors of New Jersey. Finally, the last
tier of hashtags you can use or even
further narrowed down. This would be posts
specific hashtags. This means hashtags that
correlate directly to your post. For example, maybe the dog
rumor from New Jersey just posted a picture of a recent client who needed
grooming for their poodle. In this case, they can
use hashtag poodle, and hashtag poodle
grooming on that post. Using a combination of industry, niche and posts specific
hashtags is the best course of action to help with search engine optimization
within social media, especially on Instagram, there are websites
that can help you use better and more relevant
hashtags to get more likes and views
based on algorithm data. My current favorite one
is best-Hashtags.com. There are paid ones out there as well that go more in depth. War can keep up with
the latest trends. When creating a post. If you start to
type a hashtag on Twitter or in the
meta Business Suite, you will be able to see some
data on how popular that hashtag is and once that include that word
and are relevant. I've used this
method to discover more popular hashtags
to use in posts. There is a limit on how many hashtags you can
use in some platforms. On Twitter, it comes down to how long your tweet
text is, of course. And on Instagram
the limit is 30 in regular posts and
ten in story posts. Tone, match the language and wording of the
platform you are on, for the audience
you're targeting, and for the goal of your brand. For example, LinkedIn is a more professional
and business tone. Twitter is fast-paced
and casual, acting like a stream of
thoughts or nuggets of information that pop up in
your head throughout the day. You can create a personality or brand voice with the
use of text and images. For example, you
may have seen how sassy and funny the Wendy's
Twitter account is. If you are selling some
fun type of gadget, you can be lighthearted
and enthusiastic. If you are promoting
a non-profit, you might take on a more
serious and respectful tone. It all comes down to who you are and what your goals are
and where you're posting. Incorporate a call to action. Some posts can feature
a call to action to direct your audience on the action they
should take next. For example, learn
more, Shop Now, etc. Make sure to provide the link to the appropriate product or
website you are referencing. Emojis can help
get attention and give them more lighthearted
feeling to posts. But don't overdo it. You can use emojis from within the social platform
you are posting on. There are a few websites you
can search for and copy and paste emojis from
like emoji PDS.org.
7. 6 - What to post? Post Writing Tips: If you are experiencing writer's block with
your social media page, first take a look at your well-performing
competitors pages. This can help you get
insight into the type of content that is popular
when it comes to the text, images, and even hashtags. Little research
can go a long way. Your general goal for posts on social media should
be to educate, inspire, or entertain
your audience. These three categories
can help guide you if you get stumped on what
new posts to create. Posting valuable content, you can introduce or give
updates about your business. Talk about new services
or products you offer. Give background history on your origin story
or company values, or post reviews or testimonials
from clients or buyers. You can post about
educational tips, tutorials, facts, or thoughtful and
inspirational content. Behind the scenes footage
is also very popular. It gives viewers a peek
behind the curtain and can help them form a
connection to your business. It can come in the form of an office tour or even
interviews with employees. When designing and
writing posts, try to be eye-catching
and commanding. Using actionable and
straightforward terms and addressing the audience
directly can grab attention. Evoke emotion by
telling a story. You can write a story style post to help your customer or read or see themselves
within the narrative and identify more
with your brand. For example, a success
story about how a buyer used your products
to solve a problem they had. Capitalize on trends. You'll likely know
what is trending based on the news
of the day or week, you can build off of trending
topics to write your posts, even if they don't directly
relate to your business. Pop culture and popular memes can also be a source
for post content. You can create quick
meme images with texts, with templates from IMG
flip.com slash meme templates. You can also write
posts surrounding a general trending topic like Motivation Monday,
throwback, Thursday, etc. Take a look at US DOT trend-calendar.com to see what the most search for topics on Twitter and Google are by day. Trends.google.com can also give you more of a deep dive
on what topics are trending and where when planning future posts for
a week or month ahead, obviously you can't know what is going to be trending
in the future. But you can take a look
at a calendar to see important dates coming up
to inspire your content. Consider making a post
celebrating a major holiday. Or in Google, you can search for social media calendar with the month and year
you are planning for. And a few sites will
let you know some of the lesser known
holiday is coming up. You may find something
relevant to your business, like national dentists
stay if you run a dental office or
world Teacher's Day, if you're an education. Repurpose content, you
can post quotes or snippets from existing materials like any blogs you've written, articles, podcasts
you've recorded, or other popular material. Repurposing older but
valuable content on your social media pages can
give you more coverage. Because your audience may have missed this content
when you initially debuted or have not
known about it in the first place because it
was on a different platform. You can showcase it in
new ways and formats. For example, by creating a quote style image or
a short video clip. Ask questions. Once you have a bit
more of a following, you can ask questions to try and promote engagement
and commenting. Some social media
platforms allow you to create interactive
polls like on Twitter. You can make them
lighthearted or silly, or actually try and get some valuable insight
from people if you would like opinions
from the public about your brand or products. For example, if you're an energy drink
company and you want opinions about which new flavors people would be
more interested in. People love voicing
their opinions and appreciate
feeling listened to. Questions can lead to
comments from other users, which is great for engagement and starting a conversation. Make sure to reply to comments
from other users to create a positive interaction
between your brand and the commenter that other
users can see as well. Post at the right times. Weekdays are more popular
than the weekends. People are usually out
or busy on a weekend. So they are not necessarily scrolling through social media. When creating a post in
metta Business Suite, it will sometimes recommend a certain time of day that
it thinks your post would perform the best based on data it has collected
about your audience. Create a content
calendar to keep organized or storyboard
your content. Take a look at my
calendar template to get an idea of how you can create
your own to work with. I use an Excel file
to plan out a month. I can type in the date
at the top and have the calendar days autofill
to the dates I want it to. I write the post text content first and typically send that
to my clients for approval. Once your written text
content is approved by your team or whoever
you are working with. You can move on to creating your post graphics that go
along with the post-test. Then send that off for
approval as well if needed before posting or
scheduling those posts. The most important
thing is consistency. Try and post as
much as possible to reinforce your brand or message, reach more people
and to help you show up in social media
feeds more frequently.
8. 7 - Creating Organic Posts – The Graphics: When it comes to creating the graphics or videos
for your posts, first, you'll need the
right tools for the job. You can create posts graphics
and graphic design programs like Canva and Adobe
Creative Cloud express, formerly known as Adobe Spark, which each have free versions
with limitations and paid versions that
give access to more features and images. Both of these programs are
browser-based and have a ton of templates for
social media and designs. Even have some limited
animation functionality. If you have access to and knowledge of Adobe
Photoshop, that is, of course, another great
and more advanced tool to use for creating graphics. However, Pixlr and photo P are amazing light versions of Photoshop that are free
and browser-based, found at pixlr.com
and photo p.com. My digital design for non
designers course goes into more detail about
graphic design for beginners. And I also covered the
basics of how to use graphics programs like
these to create designs. There are also many
free mobile apps that allow you to edit your photos,
like Photoshop Express, Polish photo editor, picks
art photo editor and image, which allows you to add animations and effects
to still images. With more open source and free graphic programs being created and technology
improving over time. It's given people
even more freedom of choice on which program they can use to get their
graphical work done without breaking the bank. You don't have to include
video in your posts. But it can help to vary the content and might
increase interest, especially if you are
showing off a product. Short videos are more popular due to our short
attention spans. In fact, it's best
to try and capture interests within the first
five seconds of your video. If you want to have
any hope of people sticking around to watch
the rest of the video. And if you need
to create videos, there are a lot of
free mobile apps to create videos with
footage you've recorded. For example, in
Shot Video Maker is a popular one which offers things like
transition effects, text overlays, slow motion, collage design and more. For PC, Adobe Premiere is a more advanced
video editing program, but has a bit of
a learning curve. There are some cheaper
and free alternatives to Adobe Premiere as well, like Camtasia and feel Mora. And there's also
DaVinci Resolve, which has a free
version as well. Pao tune is an easier
to use program that has animation effects and the
ability to import video files. Use footage you've
recorded via webcam or on your screen with their
pow2 and capture feature. And they also have thousands of stock footage clips you can
use within the program. I also teach a class about how to make videos
with Pao tune, which goes over the basics
and more advanced features. Tiktok and Instagram
Reels both have their own built-in video
recording software with editing capabilities plus tons of filters and effects you can use. Each social media platform has different size formats that
work for their platform. However, sticking with
a square format for regular post graphics
is my recommendation. If you plan on cross posting
two different platforms, square format currently works well on Facebook,
instagram, Twitter, and LinkedIn without
any cropping issues, keeping your posts in a square size ensures
that you don't have to constantly be
resizing your images to work properly
on each platform. Be mindful about what platform you are planning to upload to and their size guidelines and any other rules
they might have. Tiktok and Instagram Reels and
stories are video formats. And since they target
mobile viewers, vertical nine by 16
aspect ratio size is what they utilize. Youtube currently favors
horizontal format for videos. This 16 by nine aspect ratio. Pinterest has more of a focus on vertical sized images
catering to a mobile viewing. Sprout Social has a page that tries to stay
as up-to-date as possible with the
image size guidelines for each social media platform. They also offer a video
size guideline as well.
9. 8 - Paid Ads: Paid ads on social
media networks, our database and can help you
target a specific audience, build your network and
increase your reach. Because they offered
a guaranteed display, you can draw attention
to your page or business by having your ad
shown to the right people. Social media networks use
data and algorithms to target people who have a
higher likelihood of interacting with your brand. You can control when and
where an ad is shown during a specified time and only within
certain locations. Plus they can look
like organic posts. They appear in feeds so they
blend in with the rest of a person's social media feed as they are scrolling
through posts, turn an organic
posts into an ad. This is called a boosted post, and it is possible on Facebook,
Instagram, and Twitter. You can direct people
to an external link, your website or product link. There are many types of ad formats available
on each platform. And the process for
setting up the ad can be a little similar from
network to network. Each platform also has their own analytics
for your ads as well. I'll go over the
basics of the types of paid ads available on
the main platforms. For example, on Facebook, you can have an image, add
a video ad, a Carousel ad, which is when
multiple images are displayed within a
single ad image, each with its own link, which is great for showing different images of
the same product. Or a collection
ad which displays multiple items from
your product catalog, customized in a dynamic way for each individual
looking at the ad. Instagram also offers
single image ads, video ads or carousel ads. There are also
Instagram story ads and Instagram real ads, which are video-based at
business.facebook.com. You can create an ad by
choosing automated adds, choosing a goal to create
an ad from scratch, or choose to boost
existing content from your Facebook
or Instagram page. In facebook.com
slash ads manager, you can create and manage ad campaigns in a
more detailed way. You can set your
budget and schedule, select audiences to show the ads to and choose placement
for your ads. Keeping automatic placements is recommended because it will
maximise your budget to show your ads to more people based on where they are most
likely to perform best. And you can set the
optimization option for Add delivery by
landing page views, link clicks, daily, unique
reach or impressions. And lastly, you can choose
when you get charged based on impression or
by click impressions, or when an ad is
displayed to a customer. And link effects are when the
ad is actually clicked on. On LinkedIn, you can create a news feed ad or a
sponsored InMail ad. Ad creation starts by choosing a goal which is called
objective and LinkedIn, building your target audience and choosing your ad format. They also have single image ads, video ads and Carousel
ads as well as text ads. Finally, you can select
your budget and schedule, set up your ad creative,
and set up billing. On Twitter. You need to sign
up for a twitter ads account at Ads.twitter.com. Your Twitter ads account is linked to the
Twitter account. You create it from. Like the other networks, you can create a feed ad
that consists of an image, a video, or a carousel. Twitter has a variety of other ad formats and
features to take a look at. They also offer pull
functionality with an ADS branded
hashtags and more. Twitter suggests that using
three or more ad formats increases campaign awareness by 20% and purchase intent by 7%. On YouTube, you can create overlay ads that
has a small banner of text or image that appears below a YouTube
video on computer. There are also skippable and non skippable video ads
and bumper video ads, which are short non
skippable ads that must be watched before
a video can be played. All of these can
appear on computer, mobile devices, TVs,
and game consoles. On Pinterest, you
can promote a pin, create a Carousel ad, a video Pin add and more. You also go through
the similar process as other platforms of choosing
an advertising goal, selecting your
audience to target the right people for your ads
and choosing your budget. On tiktok, you guessed it. It has a similar process
of choosing your goal, selecting your audience,
setting up your budget, and designing your ad. You can boost your existing
Tiktok content or create video ads of up to 20 seconds to appear within Tiktok feeds. Tips for designing
effective ads. Show people using your product. Share user-generated
content with permission. Try different perspectives
and layouts of the product. Take a look at a platforms
ad copy policies. Most of them do
not allow cursing, fake buttons and ads that
have deceptive claims, among other things, video should grab attention
in the first three seconds. Go for a vertical layout for mobile video ads like
for Instagram Stories, reels and Tiktok show different ads in a campaign
to different audiences. For example, if you are
targeting a younger crowd, show younger people in
that version of your ad and older people for ads
targeting older users, you should include a call
to action in your ad, directing people to your
website or product, or instructing them
to contact you depending on the
goal for your ad. After you run a campaign, view the analytics
and results of the campaign to see
which ones worked, who and where your
targets are and more. This can help you
optimize your future ads. Ab testing can help you
test variables in your ads to see which is most effective and helping to drive
better results. By changing the
creative, the audience, delivery and optimization
or placement of your ads. You can essentially
hold a contest to see which ad is
performing better. Facebook has integrated AB
testing with an Ads Manager. When creating an AB test, only vary one thing because then your results will have a clearer indication of
what was successful. You can then take
the winner from your first AB test and run another AB test if
you wanted as well.
10. 9 - Scheduling Posts: Scheduling posts. You can schedule posts for
both Facebook and Instagram in one place using the free meta Business Suite
at business.facebook.com. Here, you can also see direct business messages
and respond to them. View comments on your posts, View Post insights and more. The planner section. You can schedule posts by
looking at the calendar. You can view by
week or by month. Clicking on a day will open up the pop-up window to
create your post. You can set the date and time. And Facebook can suggest
an optimal posting time to post when your audience is the most active on the network. You can click the
check mark to select your connected Instagram
account to cross post to both Facebook
and Instagram. If you're a part of
a Facebook group, you may see the ability to
post on those groups as well. You can then enter your text
and your photo or video. And finally,
schedule your posts. For Twitter. You can schedule
directly on twitter.com. First, you can write your tweet text and attach
your image or video. Next, instead of clicking tweet, you would click
the schedule icon that looks like a
calendar and clock. Choose the date and time you
want to schedule the tweet. Then click Confirm. Now the tweet button has
turned into a schedule button. You can click that to
schedule the tweet. If you ever need to look at
all your scheduled tweets, clicking the schedule icon, and then clicking scheduled
tweets at the bottom will show you a list of all the scheduled tweets
you have sorted by time. Here. You can also update a
scheduled tweet before it publishes or delete
scheduled tweets. Next, I'll briefly talk about third-party social media
management websites. One of the most popular
ones is HootSuite, but there are tons of
others out there as well, like buffer, a Gora, pulse, and post a plan. Some of these platforms
offer limited free versions, and they also offer a paid subscription
version which you can sign up for and get access to more features and
more importantly, can cross post to more
platforms easier, all in one place. Each platform varies and pricing
and features they offer. For example, LinkedIn has no Integrated Scheduling
on its platform. Therefore, you would have to use a third-party site for
LinkedIn posts scheduling. From a third-party site, you can schedule images and
texts for a post to LinkedIn. However, you can't schedule
video to LinkedIn. You can schedule pins on Pinterest website up to
two weeks in advance. When creating a PIN
while logged in. You can select publish at a later date and schedule the
date and time to publish. Tiktok has a video scheduler
that allows creators and business accounts to schedule posts up to ten days in advance. Logging into your account on tiktok.com through
a web browser. You can click on the Cloud icon, edit, and upload your
video and post text. Then toggle the schedule button and select a date and time. Finally, click schedule
to schedule the post. You can view schedule posts and drafts in the profile view. Adding page admins and editors. If you have employees or freelancers that
you want to help manage your social media page without giving them
your login details. You are able to do that with Facebook and Instagram.
And on LinkedIn. You can assign a page
role to a Facebook user, which allows them to
have certain controls on your Facebook page and Instagram account
if it's connected, depending on which role
you select for them. To assign a page role to someone for your Facebook
and Instagram page. First go to your Facebook business page while
on a computer. Select Settings. Select Page Roles. Type a name or email
address in the box, and select the right person from the list when that appears. Then select editor and choose a role from
the drop-down menu. Select Add and then enter
your password to confirm. To add an admin to your
LinkedIn business page. First access your page
super admin view. Click the Admin Tools
drop-down at the top of the page and select
manage admins. Click the page admins
or paid admins tab. Click the Add admin button. Type the name of the member, associated employee
or advertiser you'd like to add in the search
for a member TextField. Click the member's name
from the menu that appears, select the correct admin role. Click the Save button. And of course, if
you do sign up for a third party social
media management website, you could have an employee or freelance or manage
your page and schedule posts directly through that website all in one place.
11. 10 - Communication & Conversation: Interaction between you or your business with your
audience is important. It can serve as a form of customer support and
can help build trust, loyalty, and interest
among your followers. Here are some social
media communication and conversation tips. Try to respond to
direct messages in your inbox and comments on
your posts within one day. This shows that you are aware,
available and listening. It helps to build a relationship between you and that
individual person. They will feel heard and get
an answer to their question. For public comments and
responses on posts, everyone can see
this conversation between you and an individual. Maybe someone else
had the same question and now have the answer. War, they can just
appreciate that you took the time to respond
to an individual. Address people by name. This helps give a personal
touch by being more specific. How do you deal with negative
comments and criticism? You can publicly
acknowledged and apologize for the person's
issue or inconvenience. However, you will want to
solve this issue in private. Encourage the user to direct message you or email
your support team. Or you can take
the initiative and message them directly
to resolve the issue. Managing multiple networks
can be difficult. Third-party social media
management sites can be handy to communicate and
see messages over multiple networks
all in one place. If you don't have a team
or someone assigned to responding to your
social media messages. Consider implementing
a chatbot system or set up auto responses.
12. 11 - Evaluating your efforts: Evaluating your efforts. Over time, you will want to evaluate your
analytics and identify your best-performing
posts or type of content and try to replicate that success
with future content. The wording, the image type, even hashtags could
all contribute. You should keep that in
mind for future posts. Remember that building your
social media page takes time. It doesn't happen overnight. Putting out content on
social media doesn't guarantee that everyone
is going to see it. But not putting anything out
there means no one is going to see anything pertaining to your business on social media. Most platforms have
their own analytics and insights that you can view to get a better idea on how your content is performing. Ask yourselves these
questions periodically, which is my
best-performing content. Is there certain texts
resonating with my audience? More videos gaining more views than image posts or vice versa. What style of visual content
is performing the best? After posting for
awhile, over time, you will start to see
more and more data that you can use to
analyze and compare. You will want to focus
your energy and redirect your efforts to the content
that is most successful. Facebook has Audience
Insights which can be accessed for your page from
business.facebook.com. And in the Insights section, you can see a breakdown
of your pages, audience by age and gender, the reach on your Facebook
and Instagram pages and more. The information here can help
you tailor your content to your specific audience
or even help you develop the right audience
target for future ads. You can view data on how your individual Facebook
posts are doing by visiting your business
page while logged in and viewing the data that
shows up below your post. To see how Instagram
posts are performing, visit Instagram.com while
logged into your account. Click on a post and
click View insights. You'll be able to see
stats like interactions or engagements with your
post and discovery, like how many unique accounts were reached with that post. Twitter has an analytics section at analytics.twitter.com. You can see tweet impressions, profile visits,
follower account, tweet highlights and more. Or from your Twitter profile, you can see analytics
for a specific tweet. By clicking the
analytics button. Linkedin has analytics that appear on the business page
while you are logged in. Like search appearances,
unique visitors, new followers, post
impressions and more. And just like the other
social media networks, you can view a posts
organic performance by clicking View
analytics below a post. For Pinterest
analytics.pinterest.com can give you data on
overall performance. You can see stats on
an individual pin by clicking seem more
stats on that pin, which will give you a view
of performance over time. As you can see,
each platform can show you various data
and statistics on how your account is performing overall and how individual
posts are doing as well. Evaluating your
analytics should be something you checked
routinely because this information is extremely helpful for you in
order to understand what posts and
even platforms are most successful
for your business.