Context is Key: Social Media Strategy in a Noisy Online World

Gary Vaynerchuk, Wine Guru and CEO, Vaynermedia

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24 Videos (1h 31m)
    • Trailer

      1:03
    • Introduction

      9:14
    • Context vs. Content

      2:44
    • Facebook (part 1)

      1:46
    • Facebook (part 2)

      5:15
    • Jabs vs. Hooks

      2:13
    • Facebook Case Study: Kit Kat

      3:55
    • Facebook Case Study: Reggie Bush

      3:59
    • Lesson 2 Prompt

      2:43
    • Instagram

      8:03
    • Instagram Case Studies

      4:30
    • Lesson Three Prompt

      3:21
    • Pinterest

      4:51
    • Pinterest Case Study: Arby's

      4:47
    • Pinterest Case Study: Lauren Conrad

      2:29
    • Lesson Four Prompt

      0:57
    • Tumblr

      3:40
    • Tumblr Case Study: Jimmy Fallon

      3:17
    • Tumblr Case Study: Smirnoff

      4:05
    • Lesson Five Prompt

      2:47
    • Twitter

      4:07
    • Twitter Case Studies

      6:12
    • Lesson Six Prompt

      1:34
    • Summary

      3:43

About This Class

Tell the right story. Build a powerful brand. 

Don't just tell your brand's story, tell it right. Learn to develop a results-driven social media strategy perfectly adapted to each major social media platform—a strategy that guarantees your brand is telling the right story in the right context. Gary will break down the right story for every relevant platform—Twitter, Facebook, Tumblr, Instagram and Pinterest—all in under 90 minutes. These are the same tactics Gary's used to grow brands like GE, PepsiCo, and the NY Jets. Any opportunity to enter Gary's brain is an exciting one, and this class is no exception. Don't miss it. 

Watch 23 video lessons. 

  • Winning Combinations of Jabs and Right Hooks. How to balance your knock out punches with building long-term relationships with your customers. 
  • Tailoring Your Social Media Content. Techniques for customizing your content for Facebook, Instagram, Pinterest, Twitter and Tumblr.
  • Learning from Case Studies. Real-world examples of social media wins and losses you can apply to your own campaigns. 

Learn by doing.

Create your own platform-specific social media strategy to apply to your brand immediately. No brand? Not a problem. Try Create a social media strategy for your favorite brand or just follow along. 

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Please note: free copies of Jab, Jab, Right Hook are no longer being distributed in association with this class. The book was a limited time offer for students who enrolled prior to 11/30/2013.

851 of 883 students recommendSee All

As a creative person, my weakness has always been marketing myself. This class taught me how I can market myself and my service without the need for the technical expertise of a marketer. It just needs basic knowledge of what works and the ability to be able to use that knowledge around what you are trying to achieve. Very basic! But it does not mean it's easy. You still have to HUSTLE HUSTLE HUSTLE as what Gary Vee would say!
Matthew Narca

Designer x Letterer

It's an awesome class which gives you an overall overview of how to get started and how you can stick to Social Media Platforms with a positive intent. I liked the term jabbing and before I do that I have started mailing my friends on what they think about me.. Who I am ? Great Lesson. Recommened.. Thank You
Great... Gary V as usual!

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Gary Vaynerchuk

Wine Guru and CEO, Vaynermedia

I have been an entrepreneur for as long as anyone close to me can remember. In high school I joined the family business, a liquor store called Shoppers Discount Liquors that my dad started. It wasn't long before I became obsessed with collecting wine. In 1997, I began to recognize the importance of e-commerce; shortly thereafter,WineLibrary.com was born.

I used the site to grow the store from a $3 million business to a $45 million business, and it was just the beginning. Armed ...

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