Getting Started with Twitter for Business | Sandra Vega | Skillshare

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Getting Started with Twitter for Business

teacher avatar Sandra Vega, Marketing Manager at Twitter

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Twitter Profile Best Practices


    • 3.

      Grow & Engage With Your Followers


    • 4.

      What to Tweet as a Business


    • 5.

      When to Tweet: Timing & Frequency


    • 6.

      Measuring Success with Analytics


    • 7.

      Why Twitter?


    • 8.



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About This Class

Using Twitter strategically can have exponential effects on your business – growing your customer base, amplifying your marketing reach, and building your brand in a way that truly impacts your bottom line.

Drawing from experiences with thousands of small business owners and entrepreneurs, Twitter’s Marketing Manager (and the voice of @TwitterBusiness), Sandra Vega, has just the class for you.

In this 35-minute class packed with strategy, tips, and insider data, you’ll learn:

  • How to get started – setting up an effective profile to represent your brand
  • How to grow your following and interact with customers online
  • What to Tweet – getting creative with your marketing content
  • When to Tweet – best practices around timing and frequency
  • Measuring your results to gauge what works best

If you’re a business owner or marketer looking to grow your brand and customer base through social media, this class is a perfect place to learn straight from the source.

Meet Your Teacher

Teacher Profile Image

Sandra Vega

Marketing Manager at Twitter


Sandra is a Marketing Manager at Twitter who helps small and medium-sized businesses in North and South America reach their business goals with Twitter. She is the voice behind @TwitterSmallBiz, which shares the latest Twitter tips and resources. Sandra graduated from Smith College with a B.A. in Sociology. Originally from Santa Barbara, CA, she now calls the Bay Area home.

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1. Introduction: Hi. My name is Sandra Vega, and I'm the Marketing Manager at Twitter. My job is to help the small and medium-sized businesses uncover the resources and tips that we have to help them grow their business on Twitter. I'm also the voice of Twitter Small Biz, and what we do is we help businesses leverage Twitter to hit their business goals. This class is about leveraging Twitter for your business. What we're going to cover today is how to set up an effective Twitter profile because remember for impressions mean everything. You're going to create three different types of tweets. You'll learn what to tweet, who to follow, and how to grow an audience of loyal customers. You're also going to learn how to analyze your tweets and go from there to create an effective Twitter strategy. Then you're going to share them in the project gallery, and also share your results with us. So, you can take this class if you're brand new to Twitter, or if you've been on Twitter for a long time and you just might want to reach a new audience. All you need is to have a business goal in mind or at least a direction for each tweet. This is then going to be able to guide you and help you to figure out what kinds of tweets you want to send. So, I'm really excited to be helping you out today and to grow you tweet strategy. 2. Twitter Profile Best Practices: So, before jumping into the content strategy and for some good tweet best practices, let's take a step back and look into how to create a strong and effective Twitter profile. Now, you might already have an awesome looking Twitter profile, and if you do, that's great, just make sure to share it in the project gallery and if you don't, if you're just starting out, then go ahead and follow along with me. I'll be covering three of the components of a Twitter profile; a profile image, a bio, and the profile header. So, whether you're using your own headshot or a logo, just make sure that your image is on brand. Your profile photo will show up next to every tweet. So, make sure that it's consistent across all your social media networks as well. We can see some really great examples of decorist using a logo for the profile image and Chelsea Foy from Lovely Indeed, blogger, is using her own headshot. It's completely fine to use a casual photo if you like. Just make sure that represents your image, and the brand, and business set you're conveying on Twitter. So, next up is your bio. You want to make sure this is filled out. Think of your bio as your elevator pitch. You want to say what your business is, what it's about, and why someone should follow you. For example, we see here in Constellation Co. It's a retail shop, and we can see where they're located, what their business hours are, and as well as some links to their website. This is really important, because when someone visits your Twitter profile and if they want to learn more about your business, they can go ahead and click onto your website. If you're an online business, for your location, you could put in everywhere. So, now that you have a strong profile photo, a detailed bio showing what your business is about, make sure you have a header photo in your profile. Think of a header photo as a way to really show what your product is or for example, if you have any events going on or maybe you want to just share behind the scenes, this is prime real estate on your Twitter profile. So, use it wisely. For example, we see here Doughbies, they just have a really delicious photo of their product. It shows you what it is, what they're selling, what business it is. A good tip here as well is that you can change your profile header according to each season. Also, according to, let say, if you have a new product launch, or you have an event coming up, or just celebrating a specific moment or important holiday for your business. Change it up, and use that space to really celebrate your business. So, you profile header doesn't have to be professional top quality. Just to make sure it's something eye-catching. Remember that when someone hovers over your profile photo, there also see that photo header. So, make sure that it's eye-catching, it really represents what your business is, whether you want to show behind the scenes photo of your business, or you want to highlight a customer or a new product. Make it a fun and bright space for your visitors to see. Now that we have a strong Twitter profile setup, you'll probably start attracting new followers. So, now we're going to go into how to engage with those followers and how to even attract more. 3. Grow & Engage With Your Followers: So, followers and following are important part of Twitter and I'm going to share with you some of the best practices to know who to follow, how to gain more followers and then how to engage with them. So, this is really going to help you build that audience that's going to be able to do actions that benefit you and your business. It would also help you create that perfect timeline that will be full of really useful information and content that you'll be able to interact with. So, first you want to make sure to follow strategically. Upload your customers lists to Twitter and let your contacts know that hey, you're there, have them follow you. Secondly, you want to make sure that you're following your competitors. This is really a great way for you to find out what's happening in your industry and a great source of inspiration for you. You also want to search for hashtags and keywords that are relevant to your industry. This is perfect for you to be able to find new people that interest you and maybe you didn't even think of following and it's a good source of finding new inspiration. You can also follow partners and your employees and ask them to retweet your content because then that content will be amplified onto their networks and grow on from there. Also searching hashtags and keywords you might find influencers that you haven't thought of and that's a really good source of inspiration and news for you. The most important thing here is to remember quality over quantity. Yes, you might want 5,000 followers but are those 5,000 followers going to take actions that benefit your business in the long run? So, it's okay to have a small pool as long as you're really engaging with those followers and you're creating a relationship that you'll then be able to market and ask them to do certain actions on your behalf. You can also follow friends and family but remember be very careful about your retweet strategy. Maybe your followers don't really want to see a lot of these personal tweets so, what a lot of people do is they set up a separate personal Twitter account and have a separate professional account just to keep these two worlds separate. You might be tempted to follow everyone back that has followed you for example that could be a nice gesture but you want to really think whether that person that you're following is really relevant to your industry and whether that tweet content is something that you actually want to see on your timeline that person might have 10,000 followers but maybe it's completely not relevant to your business. So, it's okay to choose not to follow them back. So, one really awesome tip to keep growing your followers is to promote your username everywhere. Treat it just as you would your email or your phone number, put it on business cards put it on your website put it on swag, on for example if you have a retail store put it on your bags that you give away off to the customers. You want to make sure that people know that you're there for them to follow. Then you're going to be showing out great content that they definitely want to see. Also, you want to add if you have a website, why don't you add a tweet stream or a follow button or a retweet button on your website just as an easy way for people to go ahead and just follow you from there. Great, so, now you know how to grow your community of followers but then let's look at how to interact with them. Twitter is a great way for customer service. People feel that they can just contact you at any time and so you might have to be ready to answer a lot of questions. What would help here is having an FAQ setup for maybe you or your employees and be ready to answer those commonly asked questions that come on your Twitter handle. So, don't stress out about negative tweets. In fact, we found that people are four times more likely to tweet something positive towards a small business but if you do get complaints, make sure that you're ready to answer those. First of all, you want to make sure that you have set up the right tone and voice that you want to be replying to our customers. Is it going to be a casual and friendly voice, or is it going to be kind of more professional? Definitely lock that down before starting to reply to customers. If you do get a negative complaint, don't stress too much about it. Just make sure that you show that you're listening to them and if you want to take the conversation into a more private matter then go ahead and send them a direct message. Ask for their details from there. You can go ahead and also push to a support email if you have that or also what a lot of other businesses do is they have a dedicated support handle that has taken just questions and answering questions from customers. This is why Twitter is a really great tool for customer service because you are able to connect with customers on a one-to-one basis but it's also public so, if you are able to tweet to a customer and help them out and if they're really satisfied with that then they're going to probably like or retweet your tweet as well. So, of course it's more to tweeting than just growing your followers and doing customer service. Now that you have the best practices to gain your following, let's learn how to really engage with them and give them the content that they're there to hear from you. 4. What to Tweet as a Business: So now that you have your followers and a good follower strategy, now it's time to figure out what exactly you want to say on Twitter. It might be a little bit daunting beginning at first, trying to figure out what value are you going to give to your followers? What exactly what message do you want to send? So, a great way to figure this out first is try to pinpoint what your business goal is. Are you trying to drive traffic to your website? Are you trying to drive websites sales? Are you trying to create more brand awareness? Figuring this out first will definitely help you guide you into what types of Tweets you want to send. One, a good rule of thumb to help you with this is the "80/ 20 Rule." So, 80 percent of the time you should focus on Tweet engagement on interacting with your followers. So basically, it shouldn't be a hard sell and 20 percent of the time that's when you can really ask your followers what you want them to do whether it's sign up for a webinar, download an Ebook or visit a website. It's a good idea to have a mix but make sure that you're always adding value to your followers, whether it can be maybe a fun behind the scenes Tweet of your business or it could be sharing a news article, just make sure that what you're Tweeting actually pertains to what your business is about and that you're adding some new value to your followers. So, in this next section, I'm going to cover what to Tweet for engagement, what to Tweet to grow your audience base, and also what to Tweet to drive action. So, one good way to getting to an engagement is just ask a question and in fact, we have a really cool Twitter poll function that allows us to do this really easily. So, when you Tweet a question, you have options to add up to four answers, and this is a really easy way for you to get customer responses and feedback. A lot of businesses use it to actually gather concrete feedback of their products, of their services, or you can use it just for fun. For example, Poppin does a really fun poll where it's not necessarily driving an action or giving a tip, it's more just a fun question and it gives you three answers and it's really easy to just join in, you just click on your response. Just like what Bombas is doing, they are asking the question, What is the Hive's primary sock choice for workout Wednesday? I mean, this is something really fun that I could just answer just as I'm scrolling in my timeline and it's a really great way to have people and your followers interact with you and be part of the conversation. Another good tip for driving Tweet engagement is using rich media. In fact, Tweets with rich media get twice as many engagements as Tweets without. One awesome way to do this and to really show your business personality is with GIFs. Who doesn't love GIFs? So, let's look a couple of examples that do a great job of driving Tweet engagement with GIFs. So, we have Bezar, and what they are promoting is they have 25 percent off so they have this really awesome flashy GIF which shows exactly what the promotion is, and they're also featuring some of the products. Another great example is our very own handle a Twitter Small Biz. As you can see this GIF is more playing around of the terms of what the Tweet copy is about. So, it's a cat and a lot of people love cat GIFs. So, we thought that this would definitely resonate with our audience and we actually saw some really great engagement. So, really, play around with the type of GIFs that you use. They also don't have to be really high quality. They can be just something short on your iPhone. Don't forget about your iPhone as a business tool. You don't have to have some fancy camera or high studio quality images and GIFs, your iPhone is actually one of the most powerful tools you can use to take photos and upload your images and create this Tweet engagement. You also don't have to reinvent the wheel. Just use what you have, use images from your email marketing materials, from your power points, or from your website. Just screenshot them and upload them onto your Tweet, and it's better to have something, a visual, that goes along with your Tweet copy than just having pure text. So, GIFs do give you a chance to show your personality in a fun way. Some easy way to do this is just right on the Tweet compose screen. There's a GIF fountain right there that allows you to select all kinds of GIFs based on reactions, based on the subject matter, and really just have fun and test out and see what resonates best with your audience. So, another great way to use your smartphone as a business tool is by taking videos. Videos are a really great way to show kind of a more behind the scenes and a more human side of your business. So, let's take a look of couple of examples that do that. I love what the Cartems Donuterie does. They just show a very basic process that they do behind the scenes of, they're sprinkling donuts, but it's really mesmerizing video and I think this would definitely make me want to like their Tweet. Next up we have Good Vibe Hunters and they're actually used in a vibe, also don't forget about vibes. So, this highlights pretty much about what their whole business is about, extreme sports. You don't have to create some big production event or just use your phone, just capture what you're doing, what your everyday process is like. People are interested in this behind the scenes of your business. It could be easy as just showing how you create your product, how you interact with your customers, don't spend too much time on it. Just take out your phone and just snap a picture or take a video. So, as I mentioned before, highlighting the behind the scenes moment of your business really gives it a more kind of true or more natural feeling and really lets people know what your business is like and what you're about. Some really great examples of this are from, let's see, London Bride. They show behind the scenes of one of their setups that they did. This was just shot on a phone, just something quick and easy that you can do. Another great example is, Blue Bottle New York, they have an event celebrating their birthday and they just took a quick shot of their cookies and their celebration. So, it's really a great way to have a great reminder to carry around your smartphone everywhere and just at any moment, take it out and just snap a picture of it. It's okay, to Tweet the same content more than once, in fact, maybe warding it a different way or maybe even Tweeting it at a different time might work better. So, don't be afraid to repeat your content, you can post the same video twice or the same photo twice just maybe Tweet some of the words or maybe use a new hashtag or just ward it or link to a new website link and just see how that Tweet works. So, another way to Tweet to grow an audience is just ask for a Retweet. In fact, people really want to actually share and help your business if you ask for a Retweet, they're most likely to actually Retweet your business. Because we see that when a follower Retweets your Tweet, then that Tweet will also get amplified into their networks, and maybe you'll even gather new followers and more likes and Retweets from that. So, honestly, just ask for the Retweet if that's what you want and if that's what your goal is. For example, what Living Proof does is they're hosting a contest so they are asking their followers to Retweet and follow their handle in order to enter for a chance to win. This is a really great way to promote Tweet engagement. If you have some contest rules and regulations that you want to add just add them to a link there and it will copy what the rules are to enter, for example, do they have to Retweet you, do they have to follow a certain handle, do they have to use a certain hashtag. Make that very apparent in your Tweet copy and just link to any other further information that you want to share. So, another great way to Tweet to grow an audience is to use hashtags strategically. So, hashtags are a great way to join the conversation and to even discover new conversations. When someone Tweets using a hashtag, you'll automatically see all of the Tweets using the same hashtag when you click on it. So, hashtags are a really great way to use for events and in your marketing strategy. However, before you decide to use one, make sure that you do your research. You want to make sure that the hashtag you're using hasn't been used for a while and that it's not being used for something that might not even have to do at all with your business. You want to approach with caution with this. Don't just be jumping into a conversation using a hashtag just for the sake of it. Make sure that you're actually adding value to your followers using the hashtag you've chosen. An example here that you can do for national events is what Barrel Ink is doing, they're celebrating national wine drinking day. I mean, this pertains exactly perfectly for them since they are winemakers. So, it wouldn't make sense maybe for another specific type of business, let's say an author, to talk about national wine drinking day, if they have a book that doesn't talk about it at all. So, hashtags are really great for joining a conversation. But you can also start one by using hashtags. When we take a look here at the exempt from Munchery, they're talking about breakfast, teatime, and dessert. They're using hashtags such as LaBoulangerie, Munchery, and SF. All of these hashtags pertain exactly to what they're Tweet is about into what the business is about. So, in short, hashtags are really great for joining a conversation and also for starting a conversation. So, a couple of rules you want to keep in mind when you're using hashtags. First one is, don't make it too long. For example, National Small Business Week's official hashtag was an NSBW16, which that sounds much more better and much easier to type than Happy National Small Business Week 2016. Second rule is, don't use too many hashtags. Don't use more than three or two hashtags really because otherwise, your Tweets starts looking way too spammy and then people start getting confused onto which hashtag they should click on, which is the official one. So, keep it simple. Make sure it's relevant to your business, and pick a good and concise short hashtag. So, you don't have to keep your hashtags just on Twitter, you can put them on your product packaging, on your receipts, on anywhere where you want people to go and Tweet using them. This is a great way to gather, again, responses and feedbacks from your customers. You can also Tweet for direct response or if you want people to take action. Another really great role for this is don't use hashtags when you're Tweeting not a link and you want people to click on that link. For example, if I have hashtags in the link, it might be confusing whether I want you to click on the hashtag or the link itself. So, don't use hashtags when you're driving link clicks in your Tweet. Another great point is if you are driving and measuring link clicks, make sure that you use a unique ref code in your link. One way to use unique ref codes in your links is by using tools such as Bitly or if you use Google Analytics, you can use UTM code to track who has been clicking on that link. Those have to be really useful as well to figure out what kind of Tweet copy is driving more links clicks to your website. As you are thinking of your Tweet strategy, just think of what actions you want people to do and remember, tie that into your business goal. Do you want people to download an Ebook? Do to want your followers to read your new blog post? Or to sign up for a webinar that you're hosting, just go ahead and say that in your Tweet copy. So, now that you have some best practices of what type of content you should try out with your audience to see what resonance best. Let's look into the best tips on when to Tweet. 5. When to Tweet: Timing & Frequency: So one commonly asked questions that we always get is, when should I tweet? Honestly, there is no good rule of thumb of how often or when is the perfect time for a business to tweet. This is because it really depends on what business and what your audience is like. What we'd like to suggest is to think about your audience. When are they on Twitter? When are they checking their feed? Is it during lunchtime or during their commute hours or is it late in the evening? And this is what testing and really just tweeting out during different times really comes into play. So, we really suggest just tweeting out different times of the day and trying to find what works best for your audience. One great tool for this is by looking at the analytics dashboard which we'll cover very soon. But most importantly is tweeting when you have something to say and especially tweeting when you have events. For example, before you have an event, it's a great idea to always show a sneak peak and kind of tweet out teaser content to get people excited for your event. One really great example here is from Minted. They're tweeting about how excited they are to attend a summit, and note here that they're using that event's hashtags so that means this tweet is going to be seen by everyone using that same hashtag for the event. So then before your event, note again to tweet some teaser content, get people excited, and if you're going to Periscope or live tweet, make sure you mention that so people who can't attend your event can still follow on Twitter with it. During your event, you want to make sure that you are tweeting live moments, live photos. Really, this is where you can get your followers participating in your event even if they're not physically there. Here again look what Minted is doing, is they're sharing with us a photo of the behind the scenes of where the event is, and even though I'm not here with them during this event, I'm able to really get a sneak peek of what it's like. Also make sure to share out the event hashtag that you're using so people who do happen to be there with you at the event, they can go ahead and share their own photos of the event. After your event is over, don't let the conversation end there. Ask for feedback. You can write up even a blog post and share some recaps, share some more photos of your event and really make sure the conversation keeps going on. Again, here what Minted does is they're asking for customer feedback and for follow up feedback on their keynote that they did during their conference speech. So again, this is really when you want to engage with your followers and even though they couldn't be there in person, make them feel like they were. So to recap about tweet timing and when is good time to tweet, definitely tweeting when you have something to say such as during the events, before an event, during an event, and after an event is a really great way to spark engagement and join in on these conversations. Next up we're going to talk about how often you should tweet which is another question that we always get. So, one of the most important lessons about tweet timing is just to be consistent. So whether you're tweeting six times a week or six times a day, just make sure that you keep a consistent schedule. That way people know when to hear from you and then they really know that Twitter is a place where you're investing your time. However, this doesn't mean that you have to be glued to your smartphone or your desktop 24/7. We have some great tools that you can use in order to make your life easier and also schedule your tweets. Scheduling your tweets is really important for your business. Remember that your followers are still on Twitter on the weekends. So, it's always a great idea to schedule your tweets in advance for when your not at a computer or out your phone. So we do have tools for you to make your life easier and schedule your tweets. One way is going through There's also other third party tools you can use such as TweetDeck or Hootsuite. Just remember that when you're using third party apps, you can't schedule certain things such as polls and videos. So as I mentioned before, don't be afraid to tweet something more than once. You can tweet out maybe the same link more than once or even three times a day and really play around with the copy and what types of links and media work best for your audience, and this is where you can use to view the best times that your tweets resonate with their followers. So in conclusion, there really is no right or wrong way or right or wrong time for your business to tweet. It really depends on the type of your business and your followers. So, it's really crucial here to experiment, just try different times of the day, try different types of tweets with different rich media. In that way, you can begin to learn who your audience is and what they resonate best. 6. Measuring Success with Analytics: So, now we've talked about what to tweet, what content works best for your audience and when to tweet. Now, let's put it altogether and let's check on your progress and see how you can then look at your results and refine your tweet strategy. Now, the numbers are really going to be able to guide you on how your tweet strategy is doing. Maybe you need to tweak it up a bit and use more rich media or maybe people, your followers, are resonating best to videos or maybe behind-the-scene photos. This is where you can look at your data and analyze what's working for you and your business. So, one tool that you're really going to want to bookmark is So, this is where you're going to find all the numbers and all the data behind your tweet strategy. You're going to want to focus on a few key stats that will help guide your tweet content strategy. First of all, you're going to want to look at your tweet impressions. So your tweet impressions guide you and show you how much of a reach your tweets have received. So, this basically tells you how many people have seen your tweets. Next up, we have profile visits that you want to track. So, this is how many times someone has viewed or visited your profile. This is important. Remember how we talked about the best strategies for creating an effective profile? Now, this is where it comes to play. Next up, we're going to look at mentions. This is how many times someone will mention you in a tweet. Next up, you can also see your follower growth. You can see how many followers you've gained month over month. So,, is where your dashboards live. The first dashboard that you're going to come across is your account home. This is a really great place to start if you have to report out your progress to let's say a manager or to even track your own progress. This is where you're going to get the very top level metrics for your tweet strategy. In account Home, you'll find your top tweet of the last 28 days, you'll find your top mention. A really cool feature is that you can find your top follower, and this is one way to find out who your influencers are and even start connecting with them. Next step, we have your Tweet activity dashboard. This is pretty much some of your greatest tweet hits. This is where you can see how many impressions and how many engagement each of your tweets have received. This is really fun, because you can really find out what tweets have done the best. Maybe asking a question gets you more tweet engagements, or maybe sharing a vine with your followers gets more tweet engagements. So, this is where you can go ahead and drill down tweet by tweet and see how each tweet has performed. Then you can go ahead and hop on to your Audience insights. This is where you can find out who your followers are, where they're coming from, what they're interested in and what type of businesses they're part of. Knowing your followers definitely helps you guide your tweet strategy. So, looking at your analytics dashboard, it might be a bit overwhelming just looking at all the numbers. But don't stress. You should really just focus on the top metrics which you can find on your Account home. For example, look at your top tweet. What kind of content did you use there? Did you use a video, did you tweet out a tip or maybe a news article? This is going to really help you, guide you into your tweet content strategy. So, it's very simple. Just tweet more of what is doing best. For example, when you look at your top follower, this might be your next partner. This might be the next person that you team up with for a blog post. You can even reach out to this person to see if they'll retweet you. It's a really great way to then keep growing your business and keep using the numbers and the data that you see on to inform your tweet and content strategy. So, another way that can help you inform your tweet strategy is it can help you create your content calendar. Having a content calendar will make your life a lot more easier. For example, maybe on Mondays you're going to want to tweet a behind-the-scenes photo, and maybe on Tuesdays you don't want to tweet out a tip. Really see what has been your top tweets and your top tweets with the best engagement, and use that to plug into a calendar and just try out what works best for your audience. So, as the voice of Twitter small base, one way that I've used Twitter Analytics is just by testing out the different types of tweet content that I use to drive more blog website visits. So, one example is, I was trying to drive more blog visits to a couple for our new blog posts, and I was tweeting out pictures and questions such as different ways of phrasing the tweet itself until I tried using Gifs. I saw the Gifs actually give me a lot more engagement than just a plain photo or just tweet copy by itself. So, again, I used the Tweet Activity dashboard to show me how my engagement tweet was doing per the different variations of tweets I was doing. So, I really rely on the Analytics dashboard to show me what's working and what isn't. It helps me feed into my content calendar that I have. So, Analytics is really there for you to help you out in your tweet strategy. It helps you to give you a way to know that you aren't just tweeting into the void and that no one is liking or ever seeing your tweets. With this data, you can really find that people actually are resonating with your tweets and with your business, and you can use this data again to further make your tweet strategy a lot stronger. 7. Why Twitter?: So, out of the discoveries that people are finding on Twitter, those also include small businesses of all sizes. In fact, in a recent study that we did of people who already following small businesses, we found that 62 percent of those found a small business on Twitter. Twitter also helps you connect with people who are on the go and on their mobile. In fact, we found that 80 percent of people who sign on to Twitter is via their smartphone. So, why is it important to be on Twitter and have a good content strategy? Because 60 percent of people who follow your business will see your tweets on a daily basis and when someone does decide to follow you on Twitter, they actually become your advocate and you slowly start building their trust. We found that 71 percent of people who follow an SMB on Twitter reported feeling better about the SMB. So, when someone does decide to follow you on Twitter, they actually take actions that benefit your business in the long run. Seventy nine percent of people have retweeted a small business that they follow on Twitter. So, then thinking of it, your content really gets amplified into a larger network than what you were originally expected. Also, 68 percent have purchased something from a tweet that they saw from an SMB on Twitter. Your followers are really becoming customers. So, the more followers you're able to engage and grow, the more you're growing in your pool of customers that you can talk to and market to indefinitely. So, you might be thinking what point should you start using Twitter for your business. And really, you could just be starting out or maybe you want to tap into a new audience that you haven't thought of before. It's important to have one business goal in mind and that will help you tie into, and feed into a tweet content strategy for your business. Most importantly, it's important to have a strong Twitter profile because remember, first impression means everything on Twitter. 8. Conclusion: So, now you've learned the foundations of Twitter. We checked out how to create an effective Twitter profile, who to follow, how to gain more followers, what to tweet, when to tweet, and then also how to analyze your analytics, and go from there. Well, now, it's time to put it in practice. Now, it's your turn. I want you to create three different types of tweets. You can try using a gif, a photo, a hashtag, link to your blog post, or to your website, shared on your project gallery. What worked, what didn't work? Tell us. Maybe your classmates have learned something else that you'll learn from, and maybe you'll even get some new followers or likes. If you have any further questions, just feel free to tweet me at Twitter Small Biz. We're always there for you to give you tips, and resources, and answer any questions you might have. So, thank you for joining me today, and I hope you learned something new and I'll see you on Twitter.