Making Your Business Memorable: Real-Time Marketing Strategies Premium class

Ekaterina Walter, Co-founder and CMO, Branderati | Author | Speaker

Play Speed
  • 0.5x
  • 1x (Normal)
  • 1.25x
  • 1.5x
  • 2x
12 Videos (1h 11m)
    • Trailer

      1:00
    • Why Real-Time Marketing Matters

      7:51
    • Real-Time Marketing Statistics

      4:44
    • 7 Types of RTM

      4:39
    • Applications and Case Studies

      6:19
    • Experiment, Entertain, and Celebrate

      6:11
    • Connecting Through Video

      6:58
    • Brand "Feuds" and Having Fun

      6:23
    • Preparation and Beyond

      7:29
    • Looking Back

      6:32
    • The Do's of RTM

      6:28
    • The Dont's of RTM

      6:12

About This Class

Learn by doing: Concept and share a strategic, hypothetical RTM response to a real event. Share your project any way you'd like—in 250 words, in charts, or even in GIFs. Be clear, and be creative.

Get ready to level-up your marketing team, pitch the C-suite, and connect with customers in fresh ways. In this 66-minute class, best-selling business author Ekaterina Walter breaks out how to do purposeful, effective, and smart real-time marketing, no matter the size and scope of your business. You will learn different techniques, be inspired by multiple cases and examples, find out how to organize yourself for marketing success, and master the core "do's" and "don't's" of the RTM. Learn the 7 types of RTM and the questions that will ensure you can tailor the social media conversation to what your community cares about.

25 of 26 students recommendSee All

Great class
A good overview of real-time marketing strategies for marketers in the B2C field.
Great insights and examples presented in a polished, well-though-out way.

1,052

Students

3

Projects

Ekaterina Walter

Co-founder and CMO, Branderati | Author | Speaker

Ekaterina Walter is a best-selling author, speaker, and thought leader in marketing and innovation. She led strategic marketing for over 10 years at Intel and Accenture, and is the co-founder and Chief Marketing Officer at Branderati. She has been featured in such outlets as CNBC, ABC, NBC, Fox News, First Business Chicago, TechCrunch, and WSJ.

She the author of the WSJ bestseller Think Like Zuck: The Five Business Secrets of Facebook's Improbably Brilliant CEO Mark Zuckerberg and co-author of The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand.

She is on the Board of Directors of the Word of Mouth Marketing Association (WOMMA) and can be reached on Twitter @Ekaterina.