Create Your Social Media Content Strategy in Under 90 Minutes | Dana Malstaff | Skillshare

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Create Your Social Media Content Strategy in Under 90 Minutes

teacher avatar Dana Malstaff, Business & Content Strategist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.



    • 2.

      Quick Intro to Course


    • 3.

      What's Your Gift?


    • 4.

      What You Offer the World


    • 5.

      Who Loves You?


    • 6.

      Your Social Media Strategy


    • 7.

      Social Media Quick Tips


    • 8.

      Your Social Media Pie


    • 9.

      SMCS Vision Board


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About This Class

It is becoming clear just how powerful social media can be for growing your business and your brand. And yet, many entrepreneurs are finding that social media can be a bit of a mystery and quite a chore to manage. This course is all about helping you think through the important components of a strong social media content strategy so that you have a clear idea of what to create and where and when to post.

At the end of this course you will have a clear understanding of how to pull great content from your business, what social media platforms will work best for you, a better understanding of how different social media platforms function, and what types of content to create vs. curate.  

You will also create a social media calendar and a fun visual strategy board to help you easily visualize your strategy to give you motivation and inspiration. 

Meet Your Teacher

Teacher Profile Image

Dana Malstaff

Business & Content Strategist


Dana is a mother, business & content strategist, coach, speaker, writer, podcaster, brainstorm facilitator, blind spot reducer, and CEO at Boss Mom LLC

With over 20,000 students in various courses, a 34,000+ community, and over 10 years of experience in behavior modification, content creation, community building, and business strategy, Dana grew the Boss Mom brand into a six-figure business in less than a year. Dana's specialty is monetizing your brand by creating what she calls a Strategic Free to Paid Journey.

Dana is also the author of Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro, Confessions of a Boss Mom, and her newest book Climb Your Own Ladder. She serves Boss Moms who yearn for more time and less guilt when i... See full profile

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1. SocialMediaContentStrategy1HourCoursePromo: I bet you're already using social media posting articles, making comments, sharing favorite ing. Have you ever felt like all of your efforts are really? Can you? The results you want like you keep running, but you're just not getting anywhere. Well, introducing the Creator social media content strategy in one hour course in this course, we will outline your three founding pillars, outline your social media strategy, create your social media pie and finally bring to life your social media vision board results. You'll no longer have to guess what you should do next. New ideas will flow forth and you'll see increased growth. So stop throwing content at the wall just to see what sticks. Create your social media content strategy today. I can't wait to see you in the course. 2. Quick Intro to Course: Welcome to the course, everyone. I'm really excited to have you here and just a few things before you get started, especially if you are new to skill share. There is a document that you're gonna want to download to help walk you through the course before you even do your project. But it's a little bit hidden, so I'm gonna quickly show you on the screen, shot our screen cast before you actually get into the course. And that way you're able to print it out and utilize it throughout. It'll really, really help maximize the results of what you're doing. So when you're on your page of your course, you'll notice you're you're here on the home page. Simply click on class project and you'll notice that there are three attachments. You just scroll down to the bottom. My social media content strategy blueprint is what you want. You want to print, um, download and print that and that is going to be what we actually walk through and have you fill out. Then at the end, you're able to actually summarize and download your vision board on and utilize that. But you want to print this out first, cause this is what's gonna help you really brainstorm and come to what your actual vision board will be. But in brains doorman, we start big and impaired out. So download that first and then don't forget. After you're done, I want you to upload your projects so that we can see them and talk about them and and always ask any question that you have and start any discussions. I love to see what other questions you have, what you find helpful and how you're utilizing your content strategy and social media to help expand your reach. So let's jump in and get started. 3. What's Your Gift?: So to start out your social media content strategy, we're going to start looking at your gift. What is your gift? And a lot of times we think about it as a skill we think about. It has almost something that is tactile, something that we can very quickly describe, right. So it's, well, I'm good with computers or I can I can draw or I'm organized those air, really your skills. I want to talk about your gift because when you're creating social media content, when you're creating any content for your business, just talking about your business. We have this tendency to talk about things in terms of, um, features versus benefits. And we we talk about our skills versus our gifts and we knew would were able to switch that mindset and really talk about what you're giving to the world on a much higher level. And, you know, there tons of people that could be great at working on a computer. What is it that you're really good at? Is that you're good at seeing how things fit together? Is it that you learn really quickly and you just pick things up really quickly? Well, that's that that gift really could be applied to many different kinds of skills. So that's some of what we're gonna talk about. And it's so important to really hone in on what your gift is when you're talking about your social media content strategy. Because unless you really know this, then the words you use when you create your content and go put out put that out to the community aren't going to have this powerful impactful is in effect as you would like them to. And that's what you want. You want to create a strategy that is has a maximum impact s So that's what we're gonna do . We're gonna dig in and we're going to start with the first page, which is what is your gift. So what we're gonna do is we're gonna talk about your strategy, which is in the center, okay. And now this is a word the best way that we're gonna We're gonna go into what is your gift ? Because a lot of times you're going to sit down and you're gonna try and fill this out, and you're gonna either not know what to fill it out with or you're going Teoh fill out the wrong things. We're gonna do a mind map first thing. Where to start with is the idea of strategy, because you can put whatever word works for you. In my business, I am a strategist. I do content and business strategy, right? So strategies. That word that says, OK, that's that's what I do That's a skill that I have. What's my gift? What is the gift that goes around that? So put that word that is the skill in the center and that for me that that strategy can Now I'm going to start creating my mind map and listing out things around them. So, to me, strategy really is, really I listen and I interpret so where people could sit for hours and hours and hours, mulling over some idea and still not know where to go or still not see how everything connects in their business and how they can grow it. I am able to listen to what they say and quickly interpret a good way to move forward, a good way to create a plan of growth for them. So hearing things, others don't you know, they may say some beautiful gems of content they should be creating or ways that they, you know, live and breathe their business. And I am able to see things and hear things that they don't, and that helps me to create that strategy for them. Translating other words, others words into strategy. So saying, Okay, I hear what you're saying and not only am I able to interpret it and I hear things that you may not have realized, you said, I'm then able to translate that into an actual tangible plant. So it marries this idea of high level thinking, hopefully have us most of the time. Um, with the being able to actually pragmatically create a plan, help gain clarity with the right question. So I'm able to ask the right things in order to come to the right kind of strategy and being able to see the big picture and how things connect. Now you may be able to go off of each one of these things and then write more. And this these are just words I put in there to get you thinking whatever you put in the center, maybe you are. You know it. You're a photographer and one of your skills is to capture moments. So maybe in the center you have that you're able to capture moments. Well, things that might come off of those go. Okay, Well, how are you able to capture moments? That's the way I want you to start thinking. How are you able to see through that camera lens and really, really see things other people people don't. And so maybe part of that is is that you are able to capture detail quicker than other people. Maybe you are able to sense emotion in a way other people aren't, and you're able to gravitate towards that. So you're getting more of the moments people weren't because they didn't realize that from your experience, when they're in this sort of dance situation, you can see the three people on the dance floor that are about to do some really fun things . I'm gonna go that way. So, you know, thinking about why it is that you are good at that skill. Um, you know, you could do a lot of other things if your designer it's maybe you're putting in, you know, website design as your skill. And when you're thinking OK, great. So you're good at website design. And then that's one of the things that you could dio. Why are you good at that? What is it that you see on the page? What is it that you see when somebody tells you about their business that you're able to visit, have a vision of what that might look like to really bring the essence of what they're trying to accomplish into the world on a website page. So start thinking about that. So now I did not provide any download for you to create a mind map. And the reason I didn't do that is because I personally think a blank sheet of paper is a much better way to go about it. If I gave you a circle with five, you know arrows coming off of it, you're gonna put a word in the middle and give me five things. I want you to challenge yourself to do whatever works best for you and use whatever shapes works best for you. Use whatever colors works best for you because our minds you know our creative in so many different ways to get a blank sheet of paper right? That word in the center put whatever shape or cloud or whatever does he want around it, and then just start going off of there, Put, you know, putting the two things. The five things, the 10 things that come off of that. Now go to the other words and say, Okay, well, what I mean, I see the big picture and how things connect. How do I do that? Okay, I'm gonna put words around that and often times you. You know, the best mind maps are the ones that you look at. You go. Holy moly. It's messy, their arrows everywhere. But now you have all of these words all of these really great words that talk about your gifts. Then once you've done that mind map, I want you to go over and fill out the gifts page. So really, hone in on what is that one gift And how are you using it with skills in your in your business. Now, if you're having a really hard time with this exercise, a really great tip is to go ask people that you know, this doesn't have to necessarily always be your ideal client. Although that's a great place to go. It could be friends and family as well. Ask them that question that if they needed help with something you were and you were going to be the first person they went to, what would it be? And you'll find people come out of the world, works and what works, and they'll say, Oh my gosh, well, you know, when I need somebody to help me understand how to organize things in a way that is logical , I come to you or if I need somebody to help me understand If this layout looks great, you know or works, I come to you, you know? So they will tell you what's the first thing that comes to mind that you are good at and and what your gift is, and and you'll start to get to some ideas from that. So that's a great tip. If you're sort of sitting there blankly, not knowing. So you you fill out that first page, and then we're going to move on to the next section of the content strategy 4. What You Offer the World: okay on the next page that we're going to go over is what you offer the world, and this is really your services. But the reason I phrased it in the way that I did is it because I I want you to start thinking about it differently. I don't want you to think about it As in your services services, services sound very functional. They are the high level aspect of you got to come to that name to that. I do you know, content, strategy, coaching or planning or, you know, the names of your courses. Those with services was the products that you offer. But we really want to get down to what you offer the world. So what, we're gonna dio Let's talk about features versus benefits for stuff features. It's what the product or service does functionally. Okay, so we've all heard Apple, right? I'm sure you've heard this story before where Apple doesn't talk about, and it's marketing how it makes computers, how it makes phones, how it makes digital devices to listen to your music. That's not how they talk about it. Those air the features benefits, however, are how the product or service changes your life. The benefits of that they do talk about in marketing for Apple are the simplicity, the upsetting, the status quo, the ease of use, the everything you need in one place. We're talking about the things that change your life that make your life better. The things that you want and the big key is that benefits drive behavior, not features. So when you're out there marketing and social media or anywhere else, or just talking about what you do, stop talking and features. When people ask you what you dio and you have your elevator speech, stop saying I'm a content strategist or where I'm a photographer or I am a branding specialist or whatever it is that you do, you go in and you start with the features in any selling. And when you're out in your social media, the words and things that you use need to be in the benefits, not features. So if somebody asked me, then I need to not say I'm a content strategist. I need to say I make people's lives easier by helping them come up with the strategy to understand exactly what journey they're bringing people on and and provide valuable content through a content strategy. So I'm telling them what I dio what I'm waiting till the end. You can wait till the end to tell the features you want to put them in with the benefits. So when we look at this, we want to look at what we're doing, what our services are. But from the view of features and benefits, we don't want to forget those benefits. So on your sheet of paper, for instance, you've got three services, and I make a note on that paper that don't use more than three. If you are going while I need to print this sheet out six times because I've got 12 services, you might want to rethink that model because the more services you have, the harder it is, the more diluted it is to go out and really be amazing at at all of those things, and to market all those things that could be very exhausted, exhausting, especially in social media. So try to narrow it down to three. If you had to put them into three real categories of services that you offer, what would those be So for instance, I offer content strategy coaching. So let's start with the features I'm doing. Content strategy. Could things that I may offer, or six month confident plan recommendations on platforms in the recommendations on full toot lists of keywords they should be using in their conference, But line of constant themes. So these are just a start. I could probably write 30 40 different things that you could, you know, put in here for features. I'm not going to make you go through those for what I do for my business. But think about for your business. So photography. You may be your offering 30 to 40 images. Maybe you're offering a disk that they can have. Maybe, you know, part of the features are a two hour session. You know those kinds of things. What What is it If I'm offering coaching, they are 50 minute coaching sessions. That's part of a feature. So think about all the features that you offer. Hey, think about everything that you offer now. Each one of those needs to have at least one benefit that goes with it well, and it's a good way to go now. Go into your benefits. Is to look at each one of those things and say, Okay, what kind of benefits of my offering? So just some of the words about things benefits that I offer that offer clarity. So the idea of and making it difficult to coming up with come up with new ideas for content to create each week. You don't have that issue anymore. You know exactly what kind of content you want to create and exactly when and where you want to create. It gives that clarity makes it a lot easier given that flexibility. Now they know here's the topic. I really want to cover up in this area for this particular reason. Now, if I find something that I want interchange. I have that flexibility cause I know it still fits within the model that I've created. It's less stress. I don't have to worry about week to week anymore because I have a plan. I have more confidence because I know what I'm doing is bringing people on a journey Instead of just throwing content out there, I have more free time because now that I've created a plan that can actually create my content quicker, So you can start seeing that these benefits really are about how are you transforming that person's life? So maybe you're a brand specialist and you're saying OK, will my benefits? How I'm changing people's lives is really that I'm giving them an identity that they can utilize out in their community on what does that do that helps them bring. So the benefits is that they get more business, they get more of their ideal client, they get a better following. Um, they get more traffic that, you know, you could think of all the different things that they get. Not only that, they're more confident. They're happier. They like talking about their brand. They have, you know, more ease with creating content because they know exactly what their brand is and what it stands for. It's very they have more clarity on who their ideal client is. You could go on and not so make sure you're filling these pages with as much benefits and features as you can. Um, because these are all words these air all content that you could be using in your social media toe. Help talk about it now, I will tell you you're going to try and your social media to talk way or about your benefits than you are about your features. Just keep that in mind if you're going to spend a ton of time, you want to spend it on your benefits versus your features, because that is where that behaviour is gonna come. And that's where that buying mechanism is. Mechanism is going to happen for your business is by talking about those benefits. So take some time, fill out your three services. Maybe you have less talk about its benefits. Talk about its features. We'll stop here and then we'll pick up again with Who Loves you is our next section. 5. Who Loves You? : So going into Page three, who loves you? And this is really your target audience. You know, your ideal client, but I I phrased it differently for a very important reason because your ideal client isn't just the person that you envision needing your service. It's not just the person that is truly going to use your service and like your service, and it's gonna work for them. And they're just the right person. Your ideal client is emotional. There's a emotional connection. They want to go out in the rain and scream it out to the universe. How wonderful you are. They they see the true value of what you do, and they want to pay for that value. They want to tell people, but they want to share it. They get the essence of what it is that you're trying to achieve. That is your ideal client, not just the person that makes that buying decision. It's that person that loves you, you know? I mean, it's a relationship that you have. So when we are talking about who loves you and we're filling this out, we really want to think about it like a relationship who would you want to spend time with who would make that connection with you that would really see your value and really understand it and toe get even deeper. We're not just going to look at demographics. So a lot of times when you think of your ideal client, you think, What's my age group? What's my gender? Um, what's their education level? Those kinds of things when you're thinking about the content you're gonna create, especially for social media, let's think deeper. Let's think personality Let's thinks, likes, dislikes those kinds of things. So that's a little bit more of what we're going to be looking at, because that is going to really help you hone in on the topics you pick for your content, how you convey that information, where you put it and when. And those are the things that are going to get their attention, not just looking at whether they need your product you're looking at. How can you match the service or product that you have that you know they need with things they're also interested in. So that's what we're going to kind of go into. So who was going to appreciate you value what you do want to hear more wanna share, Want to stick around no matter what? Okay, So the things you need to ask yourself every time to thinking of your ideal client. Here's the big thing. How do you find them? Right? One of the great places is Facebook groups. If you don't know who this person is, you don't know how to describe them. You don't with their likes and dislikes are go to a Facebook group and search some of your keywords if you know if you're a photographer, but you're a, um, photographer of infants or if you are, you know somebody who's who's may be your ideal client is more in the mindset of looking at someone who is in transition, someone who's looking for a change. So when he was unsatisfied at work or who's looking to move into upgrade into a home because they just started a family or gotten a new job, those kinds of things, how do you find them? You go into Facebook groups, you search for these words. You find groups that have titles that makes sense that your ideal client might be in those places and you start going and looking at comments and you start seeing if the comments people are putting in are resonating with the type of person you think works for. You click on that person, go in there and now you could always said and see all the information about them, their books. They like the, you know, the music. They listen to all of those different things. Do that enough times, and you'll start to see trends. Those trends. For instance, if you are seeing wow everybody, that is in these groups that seem to be Harry Potter fans, that is a good indicator for you. Great. Now I know something that if I'm gonna create some kind of content and I'm comparing it, Teoh, um, you know, two characters from Harry Potter they might have that double interest not only of the particular topic, but also of the theme of Harry Potter. So start to look at those trends. And that can really help you with that content for your social media that you're creating social media profiles. The people you think resonate most with who you want. Look at what they have in their look at their hashtags. What do they care about because a lot of people are going to put in that they're not just a , you know, social media manager, but they're also a mom there. Also a proud dog owner. There are they also love long walks on the beach, whatever that is. Look at what that is and start profiling those people to find great content. Next, look at hashtag. Now this is outside of the social media profiles that you're looking at and really starting to look at. What hash tags are popular. Look at what's trending, especially in your industry and what it is that you're trying to dio. That's going to tell you a lot about what kind of hashtags your ideal client is using when you're looking in those profiles and you're actually seeing the people that fit best with who Who is your ideal client? Look, the hashtags they're using. Look, the hashtag there, you know, retweeting all those kinds of things and and this isn't going to be something that maybe necessarily you could do overnight. This may be a progression of as you're starting Teoh. Look into this year, it will see more and more so part of the idea isn't just that you're getting to know the ideal client right now is for everything you could possibly think of. The idea is that you begin to condition yourself to think this way when you look at content . When you look at profiles, when you're looking at people that are your ideal client, you're saying, Well, wait with this person, this person is totally who it fits perfect with me and they get my value and they want to sing my name out in the rain. What do I need to know about them? What can I know about them without asking, and then one of things I need to ask them to help me understand more about them. The more you can get your mind to think that way, the more the more you'll be able to not just create content about your business that's relevant for them, but be able to parrot with topics and words and visuals that really run deeper than just their need for your product or service, but runs really into who they are as a person of what they like and what they dislike. Next, ask previous clients so that goes rolls nicely into that idea that I know so many people that haven't asked their previous clients more about them and not just get a testimonial. Although you should be getting testimonials about everything that's great social media content, you should be finding out more about who they are, what they like, not just topics of exactly what's along your business, but what else can you relate it to? What else is in their life? Don't be afraid to ask them. And he wanted to be your ideal client. Don't just ask previous clients as previous, ideal clients. So we're looking at the five personality traits. These could be things like. They're always thinking their knowledge, seeking their ambitious. They value a plan there, either impulsive or risk averse. These are things that you know. This is actually part of my ideal clients. These are things that really drive them that sort of dictate their action and behaviour. So when you think about personality traits, think about things that help dictate or help guide them in their actions and behaviors. So for somebody you know who's always thinking, whose knowledge seeking and whose ambitious those air people who look for online courses. They're constantly wanting to learn, and they're wanting to learn themselves, not just hand that off to somebody else. So these are traits that we want to think about that helped drive people to the actions that they're taking. And that is really something that you want to be very, very clear on, because this will also help you. Not only when you're selling your service and product just from a marketing side understand what drives their buying decisions, but from a content and social media side. You can start to understand what is behind what they're doing, what they're interested in, what they're retweeting and what they're liking and getting excited about. And it helps you pick the right kind of content for the right kind of places to suit these people's personality traits. Now let's look at five things they love to do. They love to learn, create like science, fire, romance. They like to escape. They like to try and be healthy, trying new things. So this is an example of five things once against something from my ideal clients. It's easy for me to say this because I've kind of done a lot of this research already so things that my ideal clients love are are not just let me put it this way. You want to be a specific as possible and as pretty broad in these so that I could just break them down verbally for you. But we want it to go from a really high level. We want to say Okay, they love toe learn. Well, what does that mean? While they like to learn in bite size pieces, maybe they're more visual. Maybe there are more auditory. So maybe a podcast or videos might be the best way to go. How do they love to learn? They love to learn in 10 minute increments versus one hour increments. They love to learn by being hands on. Or maybe they like toe learn by being in person. Maybe they like to learn simply by reading something and infusing it into their their mind . How did they like to create? Maybe they like to just simply edit. Maybe they like to browse and Pinterest and find things that they can create and sort of mimic but make their own so more things that are already created. Maybe they like to things that are more tactile or things that are more digital. So when you're talking about, create, what does that mean? What they love to dio SciFi our romance. This is something where I was very surprised to find that my ideal client loves that that that idea of the Harry Potters and the Star Wars and star treks and the romance novels in the 50 shades of Grey and all those kinds of things and what I found is it's really an aspect of escaping. You know, I deal a lot with entrepreneurial mothers. We want to escape. We want that space to just get away, not from a reality show. I don't want to watch something that really happens to everybody else. I wanna watch something that that could change the world that is completely different. And and so I put the word escape there because it's not just about SciFi our romance. Knowing those two things is really great because now I know that certain types of saif fires or romance that I can pull into my content to really fuse in some interest and not only my service, but also into my, um, you know, into other things they're interested in. But the escape part, that's great for content, because now I can start using words that show them one. Either they're they're able to get away from it all. Maybe they're saving time here so that they can spend it somewhere else, escaping and being on their own. Maybe it's something that makes them feel relaxed and at ease, or something that makes them step out of their current zone into a place that is just a little more relaxing. So understanding that gives me so many words to use when I'm talking about social media content or any content for my business. The idea of wanting to be healthy, What does that really mean? Healthy meaning They want exercise more. They want to, you know, eat better. Maybe it's that they just want to feel healthier. They're looking at things online that make them want to feel healthy or trying new things that are healthy. So start on a high level and then really dig down as deep as you can, because that's gonna be huge amount of content for you to utilize in your social media and when you're blogging or podcasting or whatever that is to really hone in on that ideal client now. Five frustrations. Because just as much as you want to know the good, you want to know what frustrates them. Because a lot of that deals with what are their helps them move into the buying decisions. Right. So I'm thinking this is gonna be a little more dedicated to to your services and products. And what what solution you provide, in my instance, you know, taking too long to create content. It's too many ideas, but no direction. You know, not sure what works. Too many articles, but no plan. General uncertainty. So this is just in a high level again. We start high level. Then you want you to drill down and drill down and drill down. When you think about the frustrations of it. Takes too long to create content. But it doesn't have to write if it takes 21 to create content. Is it because you aren't outlining it correctly? You don't know what you want, right? Is it? So what I could do is understanding that it takes too long to create content. I can start breaking down. Why? The frustration is there because in their mind it just takes too long. Takes me six hours to write a blawg when it should only take maybe an hour. Why is that? Now I can start breaking down into my content ways to address this issue that they may not even realize can affect how quickly they could be getting these, these these things done. So it is the goal. Looking at the frustrations is the goal to get it so they don't have to write their own content at all, or is the goal to get them to be able to write it better. And that helps decipher what kind of content you want to create and what you want to put out on social media. So, for instance, I may be writing content and blog's on my site about how to actually more effectively write your content, and I do that through creating good strategy and good planning. But maybe I'm supplementing it in my social media strategy with um, having articles from other sources on how to maybe outsource your content altogether and maybe how you find the right person to go straight your blocks for you. So there's there's the two ways I can hit both of those that meet this frustration. You know, too many ideas in no direction. This one's really important. I put this in here because my ideal client is not the person who can't come up with anything for their business. My ideal client is the person who has tons of ideas, is constantly coming up with new ideas and they don't know which ones to implement. They don't know which ones to use. They don't know which ones in what order and how to utilize them to grow their business. So that's very, very important for me to know that that is the type of person I'm talking about because in my content, I'm not gonna talk about not having ideas. I'm gonna talk about organizing your ideas, you know, they're not show it works. There's sort of the analysis paralysis, so you can start to see how, by writing down these frustrations, I can then digging a lot deeper, really start to understand my ideal plan, not just understand that would understand. How can I address them with content? How can I push content their way that is going to address these issues without the really even realizing that this was their frustration because they may not be saying that out loud . But from talking to my team, ideal client and going out and seeing that I can see that they have these issues. Uh, and it's something that I can address in my business. This is very helpful for content. Now describe their mindset cause a lot of times we try and say and do an ideal client that we go. But I don't want to pick a gender. I don't want to pick an age because you know my products. Good for everybody. My service is good for everybody. I mean, isn't that how we all feel that you know what we do? Could change the whole world. Well, maybe then you need to start with your mindset. Think about not the Democrat, whether to man or a woman. But think about the mindset that could maybe cross over for both. So, for instance, my ideal client, they see the world as an opportunity so they don't walk out their door and and get faced with the challenge and go Wow, that really sucked. Today sucks the whole thing. Sex and I'm just angry. They look at it and go Well, what can I learn from that? And how can I use it? And that is very, very different in how I will address content. What I create, how I I look at those people in how I address those people. So I may be writing a lot more content that addresses the idea of learning from challenge versus being angry at things that happen. And it appeals to that ideal client because that's their mindset. They want to choose to Seymour opportunity in the challenges that come up instead of seeing less opportunity. You know, they're positive people. What's that? That might say You want to dig deeper than this to what is positive mean? So going off of that, seeing the world's an opportunity, they see the world in a way where things aren't necessarily obstacles, their challenges. So these are the words I'm going to start using. You think of it this way, you say Okay, well, I'm not gonna I'm not gonna use the word obstacles in my content. I'm going to use the word challenges. I'm going to use the word, you know, overcoming. I'm gonna use different words that are going to really describe something for them, whether they're looking at things that other people might might take as bad. And they're taking them in a more positive light. So you know even that one word positive. I can drill down farther and find a lot of great words to utilize for my contact so they know they can learn anything. And this is the, you know something where, when we're talking about some of that, says I of course I can do it. So I want to be able to learn how to do this thing because I totally know that I'm capable of it. And why that's part of my ideal client is because my teaching style is one where we almost there, sitting across from each other, and I am helping you to grow and whatever it is that we're trying to learn. But I am not a micromanager. The idea of my coursework is to get your mind thinking in a certain way, show you best practices, have a sit behind the desk together and build something together, and then and then, you know, let you go off and flourish. So having somebody who has that confidence. That says, Of course I can learn this. I just need to put in the effort. Is much more of my ideal client is going to get much more out of my coursework and what I dio in my business than somebody who says I wanna learn. But I'm just not sure that I'm really gonna get it. You know, I'm not sure I have that confidence. It might take too long. Those are the people that may take my course, but they're not going to be the people that go until it, You know, 100 other people about why they enjoyed what I did because of that. So when you're, you know and how this helps us faras, your content strategy is that I am going to use words and use content that assumes they have a confidence in their ability to learn something. And I'm going to talk about it in terms of time. How quickly can you use it? I'm gonna give them that challenge just like I'd named this course, because your social media strategy is very similar to what you do. Your marketing is to be able to do your social media content strategy in one hour. That's a challenge that says I'm going to provide this information for you. Now you come back and show me that you could do it. And the people that go, Hell, yeah, I can do it are going to be the people that won't take this course. That's my ideal client. So the more you know about that mindset, the more you know how to name things. Create social media, blawg, all that great stuff that really is. It's maybe not necessarily your social media strategy in terms of the fact that you know you're not on Twitter, Facebook or LinkedIn or Instagram, but your blog's still social media. It's what you used to get out there and get known. So in my opinion, everything that goes out is part of your social media content strategy. So that was my little side rant. Um, you know, know that they're not an island. They need help. People that take coursework say I need help. I need something somebody to teach me, you know? And then and then potentially. If I'm consulting with them, that's the same thing. I need a coach. I need somebody who can help me. I know I can't do it alone. Even though I know I can learn and anything, I know that in some places I need help to get it done. Better to get done quicker, to get it done more effectively. So here's just a few extra little tips. The more specific you can get you can, the more you can tailor your content to those people. So with Hashtags and topics and things like that. So really, I know I've touched on this a lot already, but I'm just I'm drilling it in as much as possible because when you put that pen down and you think you've gotten a specific, as you can go get a cup of coffee and come back and trying to get dig deeper. Because if you've taken my infographic course, we talked about brainstorming brains from It's all about digging deep. It's getting to your comfort zone, where you can't come up with any more ideas and pushing past that, and that's where some of your best ideas are going to come from. So same thing with your ideal client. The more you know, the more specific you know about what it is, and I don't think that you can't. Six months from now ultra, that air changed that as you learn. So you won't always be, you know, agile, flexible when you're looking at these things. But get this deep is you can now and then add to it, add to it. Add to it because the deeper you get, the more content you're going to have the easier creating your strategy and filling that strategy with the right content for the right people for the right time is going to happen for you. So I want you to take some time and now fill out the page three of Who Loves You and then we'll move on to the next section. 6. Your Social Media Strategy: So now that we know the three main pillars of of what we're doing our gifts, what are we offering to the world and who loves us that we really have that good foundation understanding going into this? Then then we can start looking at what your actual social media strategy is. So you'll notice half of this course. We've actually taken up figuring out and solidifying those things and really understanding them to give us the words. Give us that kind of content that we're gonna want to put into our content our into our social media strategy. But what I often find this people say, Well, I'm just gonna, uh these were three platforms I'm gonna use. I'm gonna go put stuff on there and, you know, put my block posts and, uh, things that I like in that. Nothing great. A lot of that stuff is actually going to happen. You're going to do those things, but you wanna have a purpose? You want to understand your frequency? One Understand the actual gold. I know so many people that jump in, and then they're a little bit discouraged because it takes time to actually grow a community and and they aren't sure what's working. What's not working. They never really set goals. They're not really sure what they're trying to accomplish. And they're very different reasons why you may be on different social media, what you want to accomplish and some best practices as to what you're going to post there that's going to be most well received. So jumping in, we want to talk really about What is your purpose when we're looking at social media, what what do you want to achieve? And I actually included of you see on the very the icon of the very far left easier RSS feed. And and that's because I do consider things that you create in terms of of blog's and podcasts. And, um, you know, infographics and things like that to really be part of your social media strategy there. It's content you're creating that's meant to be out there, to be social, to engage the community. So I kept this in there now, So what is your purpose? You want to draw people back to your website and services, and this doesn't have to be you, but these are some of the possible things. Maybe you're looking to build credibility. Maybe you want to show expertise. You know, you're looking to give advice, you looking to support others. There are a lot of really popular social media presence is out there where it's just all about support. You know, they're really mainly just pulling an information from other places and pretty much providing that out to people and and then giving support based on that. So it doesn't always mean that you're creating all this content on your own. It may be that you're curating content, and we'll talk about that a little bit later about why curating content is actually really important to your following. Maybe you're looking to find partners may be what you want is to find people to create of the things with to partner with two off creative Philly ish partnerships, those kinds of things. So you know this is not by any means an exhaustive list, but think truly about what the purposes of being out on social media not just because everybody else is doing it, but because you really want to know exactly what you want to get out of. Are you looking to build a community That's another really big one. I don't actually have on this list building a community and not just let me say building an engaged community. So maybe you have, you know, a Facebook group that's really supportive or you want to end up doing, um, you know, conferences or summits at some point it. So you want to build a following build a movement. These are all things that you want to really understand. What is the purpose of you getting out there and being social? Get really clear on that. What are your goals? Make the measurable make them incremental, make them attainable. Make them smart. We've all heard of smart goals and they're out there for a reason because they work. And because if you're not setting smart goals and it's really hard to really measure them, so you want to be specific, you want to be measurable. You want to be achievable. You want to be relevant, you wanna be time bound. All of these things are really important to creating good goals because otherwise you're creating goals. They're sort of ah, half hazard. And you're not really either one. They're unattainable, which is I think, the most common bad goal that we set is unattainable goals. So, for instance, a good goal could be. I want to grow my Twitter following by 20 people per week by thanking and retweeting new followers, which, by the way, is a really, really effective way in Twitter and Instagram to go out while mostly Twitter, I guess. But to go out and actually get um, new followers is by thanking the followers that come and follow you re tweeting their stuff because when people see that you re tweet and they see that you follow back. They want to follow those people because they're trying to build their community just as much as you are trying to build. You're following. So you know, the year beings very specific. You wanted to be on Twitter 20 people per week. That is attainable. Now, if you're all of a sudden jumping Teoh 100 you know, 203 100 people, then you can shift this goal. But if you're just starting out, then then saying I'm gonna grow to 1000 followers in a week unless you were paying for that is not really going to happen, which is not recommended of course, so not so good. Go on to grow my following by 200 per week by posting things. This may sound a little silly, but one were not specific. About where are following is because they're different places you can grow, have following in different ways. Um, you know, by 200 per week, if you're just starting out, that's not very realistic, and you're just going to make yourself feel bad when you don't attain it by posting things . It's very, very ambiguous. What does that even mean? What kinds of things and later in the course will actually create your social media pie so you'll be very clear on what kinds of things you're going to post. So your frequency and timing this is really important, cause no, When it's a good time for your social media, then it just is needed. Don't follow the status quo if it's not working for you. And the reason I put this in Texan just to read it to you is because there is also to stuff out there that will tell you, and I'll go over in the tips video for different social media. You know, the good times to post on Facebook vs LinkedIn versus Twitter and Instagram and all those kinds of things when people are I'm doing air quotes right now, most likely going to look at what you're doing or, you know, Retweet favorite those kinds of things. But if it's not working for you, don't stick with it. So you want to be keeping an eye on what is actually working, what methods were working and then you want to adjust. In social media, there's going to be a lot of adjusting. You can have everything all planned out, the way that everybody tells you to plan it out. And if you just then leave it to sit, it will not grow. Social media has to be social, and so you need to also be checking and seeing what's working for you and moving from there . But you do want to know what kind of frequency and timing you're going to dio and on the sheet that we go through its actual several sheets in your strategy document will show on the left hand side under the social media now, later or never, so you may decide to start with one social media right now and work on that because you don't want to do a ton at once. But you know that you want to get into say, instagram, but you just don't have the time Where with All to create all the images that you need to dio. So you're going to start with, you know, facebook and Twitter. Just Facebook or linked dinner, whichever ones you decide. But, you know, you want to start with that. So start creating that strategy now. But circle the later circle, the one that you know, my target audience is there. I'm gonna go there later. So that is the main aspects of what we want you to. Phillips and I want to take time to pick the main social media platforms that you want to participate in. Figure out a good purpose. Why do you want to be there in that specific social media? What's the frequency that you want to be there, that you want to be posting their on both not only posting and putting things there, but maybe being actually present there. How much time you want to spend their And then what is your goal? What? What's a goal that you want to set right now for growth or, you know, really, growth is gonna be your main one. But how do you want to do that? What does that look like? And are you doing it now? Later, Or obviously, the never the ones that you don't even have to fill out. And the next video actually give you some tips to help you walk through this to know kind of why you would be on Facebook vs, linked in or vice versa, or Twitter or instagram or vice versa, those kinds of things. So start filling this out, or you can jump right into the next video. And that might also help. You know exactly where to go if you're not quite sure from here. 7. Social Media Quick Tips : so to help figure out really just where you want to be in this strategy is some social media quick ticks gonna operate and we're gonna speed right through these on Facebook. You have a possibility of a personal page. Everybody has a personal pay drink on your personal page. It's a great place to ask for support from friends and family. This is a great place to say, Hey, this is what I'm trying to do. This is what I'm trying to build. Help me. Help me by sharing, um, you are if you're going into your personal page and that's where asking for a very specific advice about your business. Just be clear that the people that are responding to you, our friends and family and not necessarily your ideal client I remember a client coming to me and saying, Hey, my you know, my mom said she didn't like this about my podcast and I said, Well, what is your mom, your ideal client? She's like, actually, no, not not even remotely. Okay, well, then does your ideal client like what you're doing with this new approach with your podcast ? Oh, yeah. I've gotten great feedback. OK, Let's let's think about who you're asking, because while you respect your mother, she's not the person you're selling to. So just be conscious that when you are putting out questions and advice seeking in the personal page for your business, you may not be getting everybody that is your target audience unless you're specifically asking for those people. So the personal page is a great place for getting support. Those people that care about you and love you get that support, get them to share for you your business and product page. I don't spend as much time on my now. This may be different from your approach. We all, you know, could have different approach. But treat this like an extension of your website. Think of it as when you have something new. Tell your community about it, so it's almost like press releases. You have a new product. Put it out there. You've got new blocks. Put it out there. Any new piece of content, any new piece of information about your business. Put it out there. This think of it as a place that if you didn't have a website, this play this place, they would be able to see all the things that are going on your business. You never know what Facebook is going to dio, so make sure you do have a website that you can go to. It also builds that credibility for you, but this business page becomes a great place for this. Now. A Zara's likes go likes are great. However, I would not do a Facebook ad or campaign for your Facebook page just as a one side note if Facebook ads are in your strategy. So a lot of really good quick and easy courses on Facebook ads. Obviously, Amy Porterfield is one of the great people to to go to that can teach you how to do that in her course, or in just a lot of the free content that she provides. Just keep in mind that when you were doing a Facebook ad don't sell anything, you're gonna give it away for free. It's a free webinar. It's a free book. It's a free opt in, whatever that is. You really what you want to do is build your email list from your ad because then you can sell to the email list, so don't put out an ad unless the goal of that ad is to build your email list by giving away something for free. The most effective way to do an ad, but doing a course separate will actually teach you the ins and outs of making sure you're turning the right people. So you're not wasting your money and your endeavor. But that's my two cents on on Facebook ads. So it's not really a 10 a place to build a ton of engagement. Your business page. That's gonna be more of the groups that you're in. So if you're in there and you're posting things and people are sharing, but they're not necessarily commenting, don't be discouraged. That's still a good thing. What you really want people to do is to share um, what you have on that page to their communities. Eso that you're getting a further reach. Its first groups find one with your target audience of find one with your colleagues. Groups are super, super, super powerful. So you want to get in there and then you got to engage, engage, engage, don't expect if you've got a product coming out and even you're in a group But you've never said anything in that group that people are going to engage in a powerful way for you. It's very uncommon. People want to get to know you, just like they want to get to know you in a outside of social media, right? So pick two. Don't don't try. It's just like any social media strategy. Don't try and go into a 1,000,000 groups. Pick two groups one with your target on an someone with with colleagues and really engage their I can't I can't express enough how powerful groups can be. Just so you know, one of my favorite groups that I find really engaging for creative entrepreneurs is the savvy business owners. With Heather Crabtree. Um, you can you can look it up and join. It's just the savvy business owners, um, great group Super engaged. Several 1000 people found a lot of really great help their on and love her strategy. If you want to be a really good group strategy because you're planning on creating a group yourself, she is a really great strategy for the way that she, um structures engagement and brings together everybody in the community so on and helps to grow. Her business is well, so I would suggest going there. It's savvy business owners. Okay, Instagram, show yourself. And what I mean by that is don't just do business pictures. You want your personality, come out and even in your profile, make sure you're talking about your personality. Don't just talk about your business because people are looking for other things. Like the fact that I'm a mother is something to connect with other people. Um, those words that you use, your gonna be what people not only know what you do, but if they think that what you're gonna put out there is going to be interesting. So show yourself. If you have food, that's interesting, even if your business has nothing to do with food. But it's something that you really enjoy. Put that out there and show that so that you are really having a nice mix of things for your business, as well as about who you are and what you care about. Be dynamically visual. What I mean by that is it is very easy. There's tons, of course, is free courses that you can go and take and learn about how to take good pictures and all of our cameras now take really, really nice quality pictures. So learn how to do that. Learn how to have something in the, you know, and in the forefront that's focused on the background is out of focus. Learn your rule of thirds. So don't put things in the middle. There's a lot of great things that you can do in terms of, you know, collage, APS. I use, uh, well, Deve M o L d I v app on. And then I also use, um, word swag, which I think is like 3 99 But those are ones that one helpful allows you to make, uh, montages and collages and one allows you to add text on. There's a lot of different APS Cuban girl and find those but those allowing you to have a little bit of fun with your visuals as well. But you got to be thinking about when you're taking pictures. So when you're taking pictures for instagram think, am I giving myself enough space to add a quote here or what am I really trying to convey here? Is it part of my personality? Is it part of my business. What am I doing here? So have have a strategy to about how you're taking pictures. And if you're like me and you're not always thinking of the pictures, add a little reminders to yourself on your phone or somewhere that that just helps you. Remember every time you're somewhere and you see a good moment, take a picture of it, get get that in there and start getting into that groove so that you can post more use comments and hashtags. You will notice an instagram for people that have great followings. They actually write almost the whole paragraph about what they're talking about with lots of hash tags at the end. That air fun Hashtags. You know, they elicit comments. They ask you to put somebody else's name in to share those kinds of things. Which brings me into a contest. Challenges follow Friday's um, his rear connecting with other people and saying, Hey, let's do a follow Friday and we'll get together with a group. We'll all, you know, make up a collage of all of our you know, logos or are profile pictures. And then we'll ask each other to follow, and we'll do a follow Friday. Contests and challenges are so powerful on Instagram these days, make sure you're putting in the you know, the little disclaimer that says that Instagram doesn't have anything to have to do with the challenge. But it's a great way to really get engagement, because what you do is you allow other people to invite other people to see you. You're gonna build your following that your Twitter page. I get to be visual. Even though Twitter is mainly written character base, you have way more odds of getting retweeted or favorited on if you're being visual. And if you go onto Twitter, you'll notice that an actual text tweet is, um, Onley last for like, an hour or something like that about what they say the shelf life is. But those visuals at the bottom people can school through, have a much longer shelf life when people are starting to follow you. That's often one of the first things they look, look at and and begin to retweet for you. So make sure putting visuals in their lots of good inspirational quotes. Those kinds of things share others content, can't I can't say this enough if you only put out things about you. People don't really respond to that. They may depending on who you weren't if you're famous. But for the most part, you need to make sure that you are during people's content as well. Thank and compliment. Often you want Teoh. Thank you for follows. Thank you for retweets. Um, you know, read people's profiles that air following you. And don't just say thanks for the follow go check their profile, especially if they're a target audience for you or an influencer. Check their profile real quick and then thank them for following and make a comment about their profile, what they do, or that you love what's happening or you're going to check out their book or whatever that is, because they're much more likely to retweet that or comment back. And when people see that you thank and you follow back, you're going away more follows because they're building their community. Use the 125 ratios goes back that sure, others content fine influences that you like. And for every one thing that you put about yourself and your business and what you promote in your business, put five things about other articles that you like complements other people. Thanks to retweets, those kinds of things that's gonna make a huge difference, you will find that people retweet what you put about. You weigh more when you're putting the 125 ratio of sharing others content. It's just this crazy thing that happens, and then quiet Twitter check. Um, they are really fun and interesting and you basically just go up to the top, you know, and put in the hashtag for the Twitter chat. So you just follow the whole stream and for I may be aging myself. But for those who evicted, you know, instant messaging when we were in college, that is the same thing. You're basically following conversation and you're simply replying to people and engaging. These are very popular for TV shows. And when events are going on, the more you're engaging in that you are gonna get tons and tons of follows and engagement from those Definitely go and check out and try a Twitter chap for length. And they love a good opinion. So the inspirational be controversial or be functional. So what I mean by that is inspirational quotes and things that you use on visuals for Instagram and for Twitter, you can totally Here's on your LinkedIn page. People will share those controversial and functional Controversial is great for timeliness I'm linked in is amazing, for if something's going on in the news to talk about it, talk about your opinion if somebody passed away. If there is something interesting going on that you have an opinion about war if they do A , they often do a call to bloggers to talk on a particular topic on Post Blog's in their LinkedIn page, and they will help rank those for you. So be controversial, have an opinion, and functional is really about, you know, people are going there to for the how twos. So a lot of your blog's that are about how to do something, people will go there. Just be knowledgeable that there, while there are tons of entrepreneurs in linked in it, is associated more as a career site. So towards Facebook is going to be a little more entrepreneurial. So just keep that in mind when you are posting, and if you decide you want to post directly to link, and that could be really powerful as well, so you can actually blob on your website and choose to copy those same blog's onto the length, and I'm ensure those of your community and people will follow, and then they get notified. So that's another way to build good community. If you're posting your own content, make your title interesting, and I mean the title of who you Are and what you do. If you say I'm a real estate agent, verse is saying, You know, I help people find, um, you know, find community in their lives through real estate are through buying a home of their dreams . That's completely different. Make sure that you aren't just putting what you do right back to what we're talking about about benefits and features. Talk about the benefits. How about the transformation that you offer to people's lives, not the functional title that you have? You're gonna get way more follows way more interest in what you're doing when your title is interesting. Remember that looking thing groups, same things. Facebook groups can be really powerful and engaging. So one of the big things that is great for Lincoln groups is snake in tag, you know, managers choice, Uh, comments. So, for instance, I was in a mindfulness at work one, and I posed the question, What does mindfulness mean to you? I continually get people now, and it's months and months and months and almost a year, I think since I posted that and I'm still getting people that are commenting on that one question, which pulls me back up to the top simply because the manager said, Well, that's a question I want everybody to answer in this group because the whole group is about mindfulness. So find that question that everybody wants to answer. And it gets that interest going that people wants to give their opinion on. And and then the oftentimes the manager will make that a manager's choice and then your write up of the top. Every time someone goes to that group, you're the first person they see. Give free advice and expertise go in and the same thing with Facebook groups that you're engaging in engaging in engaging. You got to spend a little time in these groups, but they totally pay off. So give free advice and expertise in different you know, when people are asking questions and do that often, and you will be amazed that when you post for you that people will really respond. Not a YouTube channel, obviously super popular for how twos? How to videos air Great. You'd be amazed at how often people go in, and that's the first place they search when they're trying to figure out how to do some things. Is a great screen. Capture is easy and effective. I don't think you always have to be on camera. In fact, if that's not something that you really do or you, it spends a lot of time for you to stew that set up and get everything all ready for you to do it. Screen capture could be a really effective and easy way. Also, there's something that I'm testing out right now. It's called Paolo Tune Um, and a p o W T o N. You can get ah, really inexpensive subscription, and it's those animated videos that you could really easily create Teoh in lieu of a Power Point presentation or just screen capture. So keep those in mind. And perfect video isn't always important. There are times in tons of people with huge followings that don't have perfect lighting with perfect scripting with perfect everything. Now our cameras are great enough to give good quality. Make sure that you have some okay lighting so that people can see you, that they can hear you. And it's nice and crisp when they hear you talk. The talking in the audio is almost one of the most important, Um, and do that came. Tasia is a great video editing capability. That's what what I use. But there are a lot of other things out there that you can use to you things. I movie, Um, and you know, if you have a Mac but also easy and short and sweet, 3 to 5 minutes is going to be the most popular. It's going to be the most viewed and think about this. It's easier for you to do 3 to 5 minutes, and one other quick tip for here is the era where it has to be one video where you have to re record 18 million times so that you could do it all in one take is no longer necessary and don't put in transitions. It's very popular and very effective these days to just do a quick cut on and just literally cut out. Chop out the parts that you don't want. Leave him in, so it's a quick cut to the next part part, and it continues to get justice. Good engagement, so you can don't have to spend as much time as you think on your YouTube channel, and the biggest thing is tested out and see what works. Be agile, be flexible because you don't want to stick with the same thing. If it's not working with the great thing about being an entrepreneur or having your own business, so you see something's not working, change it so these are all good tips to keep in mind. 8. Your Social Media Pie: So now we're going to talk about your social media Chi. Really? What this is is when you start to take everything we've talked about and really divvy up the time and the amount of content that you were going to put out into your social media platforms, deciding what that content is going to be. So, in the example here, you have a whole sheet recon put in. Or obviously you could just create a circle for a pie on any sheet of paper. But you want to do this for each social media platform because it's gonna be different in terms of what you do in the frequency that you do it. So, for example, have you got Twitter? And, um, maybe you're doing block posts, inspirational quotes, promotions, announcements, helpful articles, questions your services on that may be part of their promotions. You know, invitations to do things are participating things when you think about. And this is not an exhaustive list, obviously. But when you think about what you're putting out there, obviously remember that 1 to 5. So remember that you want to put out one thing about promotional for you and five things that are really somebody else's information or questions, tips, that kind of thing. So, for example, example I have here is we have, you know, a portion of helpful articles and inspirational and podcasts, and then your blogged post, you know, tips from you, questions from you promoting courses, and it just kind of broken giving example. This could be broken up in any way you want it to be just being mindful that you probably want at least half of that pie to be other people's content, if not more so, really, There are a series of steps Step one, make a quick list of the kind of content you want to put out on your social media networks . So if you say okay, I want to do inspirational quotes or quotes from mentors or influencers, and I'm gonna add those with images. I'm gonna put those in something like word swag. Have an image with the quote. Okay, I'm gonna do tips. Let's say I have tips on how to do something in my business or just general tips for life, something that's obviously relevant to what you dio on and what you want people to know you forth um, Then you're gonna Okay, I've got things I want to promote. My business is I've got services. I've got different things like that. Maybe you've got affiliate partners that you want to promote. What does that look like? You know, questions, air really great to elicit, to elicit engagement. Helpful articles. So who were all those influencers that you have out there? You know, say helpful articles. And then maybe next helpful articles. Just do a quick list of names of people that you know that you follow in your industry, that you think you're gonna have great information that complements what you are telling people what you want people to know you for. Maybe your blogged posts, if you do them, your podcast or other people's podcasts could be great once. And those air usually translated into blog's and the blobs with show nuts or what you're going to post. So just make a quick list of content. You want to put out your social media networks Now, quickly divide up your pry to show how much of your content you'll devote to those topics and do it really quickly. Just think, OK, I've got one block post a week. Okay, I You know, I want to spend 20% of my time because I really want to drive traffic to my wigs website. Okay, inspirational. 20% of my time helpful articles while I could find so many of those really quickly. And I know people are going to retweet those I'm gonna do 35 40% of my content on that. You know, I've only got one product right now on and no partners. So I'm gonna do 10 to 5% of my promoting think of it like that really quickly giving it up now for that particular platform beside how often you'll post. And that is completely almost separate from this circle. So, for instance, if you're on Twitter, you are going to want to dio at least five up to probably 10 or potentially more posts throughout the day. I start my post at 5 a.m. So that people that are up at eight. AM and I know the strongest times they say are between I think 11 and one or so for our living or to between 11 to, um for Twitter and for Facebook. I will tell you I get retweets all time, all time to the day. So I actually post all throughout the day on Twitter. Um, in that case I'm doing because they have such a small, short shelf life. You know, I'm doing 10 post today from 5 a.m. Until 11. PM And depending because there are people in other countries across the ones you could maybe do. One posted 3 a.m. And if you're scheduling these in a manager, social media manager, the main one social media manager Tools, you're gonna find our hoot suite buffer app. Meet Edgar and co schedule are the four main ones that that I know of and have used. Um, I don't have instructions for those in this course, but may be coming out soon for you. So think about the particular platform. So for Twitter, maybe 10 4 for Facebook, maybe on your facebook page. You're really only posting once, maybe three times a week for linked in. Maybe you're posting once a day for Monday through Friday. Um, Facebook's gonna be best from, uh, you know, from that 11 toe to area, um, LinkedIn is going to be best from 7 to 9 in the morning and from 4 to 6 in the evening, you know, So just keep that in mind about how deciding how often you want to post. Once you decided how often you're gonna post for that particular platform, put a number per day or week that you need post that type of content. So, for instance, your pie for Facebook, if you are posting for three posts a week, is not going to have seven things in there because during the week you're not gonna be posting seven things. So keep that in mind when you're making your pie. If you're gonna be posting three things a week on Facebook, what is the maximum? In fact, you can get one of those is maybe a promotion and one of those maybe, you know, block post. And if you feel this is an extension of your website, that may be one of those is a tip. You have a block post a tip and a promotion of something that you're doing. And promotion doesn't have to be by this Now it can be, ah, question. No question that you put that provokes them to, ah, link to your website back to one of your services. So you keep that in mind once you have that. Now you know what you have to create each week for each social media platform and keep in mind too. Have you have 20% year block posts? Are your block posts for? You know, you do one a week and you're looking at Twitter. Well, that may mean that you create five different social media statements for that blob post. So one might be a question provoking them to be interested in topic one. Maybe a really great quote from the wall post one, maybe, you know, ah, big take away or something that you learn from the block pushed. So there's a lot of different ways that you can say, OK, I need five things to go and Twitter each week from this block post, and I don't always want it to be the same thing or maybe three things each day on, and maybe you have it heavy on one day. So maybe if your block post comes out on Tuesday, you have more of your block post on Tuesdays. But on Thursday, um, it's it's a letter the rest of the week. It's lighter because you're really just continuing to promote. So keep those in mind. Put that number next to it about what you want to dio. And, um, we'll dive more into this when we actually create our vision plans. You have more of a calendar, but this just gives you a really quick of you an idea of what you need to create each week , which is hugely essential to giving you the plan. You need to say, OK, here's what I have to do at the beginning of the week to make sure I have the right content or the beginning of the month. However you choke your time. Okay, so now we're gonna go into the vision board. 9. SMCS Vision Board: okay, we're in the final stretch. The final step to creating your social media content strategy is creating your vision board . Now, I'm a huge believer in having something that's printed output on your wall. Something you can see all the time. That is, that reminds you of all of these things that we've talked about reminds you of your gift. You're after an offering who loves you. Um, all the components that you need to remember about why you're on these different social media platforms, what you want to get out of it and what you're going to post. So we're gonna keep it real simple. Here's how you fill it out. Um, now I actually have this open and picture chart. It's the tool that I use. You are able to download the pdf version of this for for the project. You can write on the pdf version of this, or you can draw her own and take a picture of it and upload it. Or you could technically make a, uh, Pinterest board and have that. Although I I personally feel like a Pinterest board helps. Maybe you get the ideas, but it's not something that you could print out If you want to use picture church if you already use it or you don't. They do a free memberships so you can check it out that you could actually use for you just have limited access. But basically what you could do is there is a text version that allows you to download, download that text version, create your into his user name and password through picture chart sensibly go up to file and troubleshoot and restore data. It will ask you for that file, and then you can call this up and edit it as you want, so you could actually add text in over here. Change it to your own branding colors so it does give you some flexibility. If you really want to take the division board and make it your own, Um, I also within skill share. Have a course on how to use picture chart to create infographics another and other fun things so you can always also submit to that. Um, you could also always submit to to that and and be able to learn how to use this tool. But you know, whatever works best for you. So here's a quick rundown. It is my social media content strategy Vision Board. I want you to put in a fewest amount of words to delaying what your gift is, the fewest amount of words to relate. What you're offering is that's why these boxes air small, be as concise as possible and who loves you. And these can also be, by the way, visuals. But they don't necessarily have to be worth. It can be, you know, visuals to describe these three things. So whichever way is going to recall for you what you need to know about those three things to remind you next, I want you, Teoh. Either Put in the icon, drawn the icon, you know, have a little bird or put the list a little after the I end. For the three, social media is the top ones that you are going Teoh connect in, and this could be one social media and one group, whatever that is. And on the side, I want you to put in three words that convey your purpose. So alright, appear three words that convey your purpose and right under it, your main growth goal. So if you are on talking about Facebook and you're saying that it's a group and you want to build support, you know, build a community and, um, and and gain expertise or show expertise or your three words. And under that, you say that you want to acquire two new clients by utilising Facebook groups. Um, you know, engaging 30 minutes a week, but and you want to get those three clients by the end of July, whatever that is, we went through the whole how to create smart goals. Put the three words that convey your purpose at the top and underneath put the goal that you have been to the right. I want you to fill in the pie that you created in here. So you just get a real quick glimpse off how what kind of content you're putting out of that social media and how your person up your time and in this fun little thing down here, I want you to put one quote one inspiration once something that that helps drive your motivation for why you're on social media in the first place. What is if you're growing your business? If you're growing, you're following, but your main goal is Get that one quote that gets you fired up to actually engage and spend the time that you need. Now the second page. It's for your schedule. So this is where you're going to put the social media. And then I want you to use three keywords that helps some up. Not your purpose, but three key words about the kinds of content that you're going to put out there. And these could be similar words for different ones. But if you're doing Facebook vs Instagram that maybe kind of different in terms of, um, words that really convey you and what you want to put out there. So when you're putting content out there, you're always thinking of those three words. Is it? Gold is. It's simple. Is it helpful? Is it? What are those three words that just help remind you what kind of content you're putting out there? And then I want you to put each of the categories that you had in your circle of high up here, but each one of those on a line. So if that's blocked post, that's inspirational. Um, you know, uh, um, questions, and then I just want you to put in here the frequency you're going to put those in. So if you're doing inspirational and you're gonna do those three times a week for Twitter or four times a day for Twitter, whatever that is the name of the category from your pie up here and the frequency. And then over here, we have Monday through Sunday, and I want you to actually put in really quickly what you're going to actually post that day for that social media. So and what I mean by actually post is not the actual statement that you're going to post but to say on Monday I'm going to do three tipped and you know, for promotions or I'm going and you can use symbols that you want. You can write them out whatever it is that you need to do, just give you a quick idea off what you're going to put back there. Maybe on Thursday you've got, ah, a TV. He which is throwback Thursday or motivation Monday and then you've got, you know, so you can put in just get an idea of Okay, it's five things to post or Onley on Mondays, Thursdays and Sundays. I'm gonna post on Facebook and on, um, link in front. That's my one I'm gonna do, you know, Monday through Friday and I'm gonna post. So this just gives you a really quick idea of what your actual schedule is that you know, you can even you can put times here if you want, or you can just do high level and then go into your actual comfort manager and put in put in the times that you have. So that's really quickly how you're gonna put this schedule together on your vision board, and then you want a vision born about printed out, Have it for you. If you are in picture chart, all you have to do is download, and then you can download is an image or dollars. A pdf. The pdf will actually print up two pages separate. So I would suggest doing it is a pdf. I live where you want to go Super super easy if you're just printing it out and obviously print out from the pdf of the download that you get with the course and simply create it on and then let me see what you created, and I can't wait to see what you think. It is going to be awesome