The Business of Drawing: From Hand to Screen | Samantha Dion Baker | Skillshare
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The Business of Drawing: From Hand to Screen

teacher avatar Samantha Dion Baker, Artist | Designer | Author

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Hello and Introduction

      1:58

    • 2.

      Materials

      1:03

    • 3.

      Class Project

      0:45

    • 4.

      Lesson 1: Sharing Stories

      8:19

    • 5.

      Lesson 2: Photoshop

      5:43

    • 6.

      Lesson 3: Photoshop

      6:27

    • 7.

      Lesson 4: Photoshop

      7:18

    • 8.

      Class Reflection and Conclusion

      2:54

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About This Class

This class focuses on the business side of my art practice, a topic I rarely discuss with my audience! Here I'm excited to share personal stories of how I grew my business, and practical advice on bringing your handmade, analog artwork to life on screen and in print. 

The lessons in the first half of the class will focus on my specific journey as a full-time artist. Everyone follows their own winding path, which can be a little scary. I will share stories about my non-linear career — from my first projects to illustrating a book by some really amazing people (hi, Gloria Steinem!) to writing my own books (I now have four!). My goal here is to inspire and motivate you, and show you how sometimes projects and opportunities come when you least expect them to. 

In the second half of the class, we’re going to get practical. I’m going to focus on a very valuable skill that is integral to so many of my projects. I do so much varied illustration and design work and the one consistent technical skill that comes into play with all of my projects is creating clean Photoshop files of my work. Whether I am creating a book cover, an editorial illustration, the drawings and art for my books, promotion for social media and my classes or creating cards, prints, stickers and other physical products.

In this class, you’ll learn:

  • Practical advice for navigating your own trajectory as you develop and launch your creative business. 
  • Facing your writing fears, and what strategies I use to overcome them. 
  • Step-by-step tips for effortlessly creating clean versions of your work in Adobe Photoshop for any output. 

This class is open to all artists, but particularly relevant for any illustrator or fine artist who wants to understand the pitfalls of launching your own business, and how to navigate them. It’s also relevant for people who want to know my shortcuts for converting your drawings using Adobe Photoshop — essential for artists working in two dimensions who want to monetize their work. 

The class includes a free, downloadable PDF sharing shortcuts and reminders of my favorite Photoshop tools. 

You can find my books here. 
You can find me on Substack here. 

Meet Your Teacher

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Samantha Dion Baker

Artist | Designer | Author

Top Teacher


Samantha Dion Baker graduated from The Cooper Union in New York City and spent over 20 years working as a graphic designer. Now a full-time illustrator and artist, her favorite thing to do is wander the city streets and travel with her family, drawing all of the things she does, eats and sees on the pages of her sketch journal. Originally from Philadelphia, Samantha lives and works in Brooklyn with her husband and two boys.

She is best known for her daily sketch journal pages, which she shares with her ninety-eight thousand followers on her Instagram and which inspired her books: Draw Your Day, Draw Your Day Sketchbook, Draw Your World, and Draw Your Day For Kids!

Samantha now has an active Substack with over 12,000 subscribers. There is a paid tier where you can be ... See full profile

Level: Intermediate

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Transcripts

1. Hello and Introduction: Hi. I'm Samantha Deon Baker. Welcome. I'm so happy you're here. I am an artist, an author and a teacher, and I live in Brooklyn, New York, and I'm not in Brooklyn right now. Um, today, this class is going to be a little bit different for me because usually I share work about my regular practice that I'm most known for, which is keeping an illustrated record of my daily adventures and my life in a sketch journal. I've written three books about how I go about doing that. Draw your day, draw your world, draw your day for kids, and I'm working on a fourth book now called Draw your Adventures. And I'm really happy to be talking a little bit about my career and how certain job opportunities have come my way. In very unexpected ways and unexpected times. And I believe that the reason that good things have come my way is because I have been very consistent in my practice, and I'm very authentic. The one thing that is important for all of my work, that has come a little bit more naturally to me because I worked as a graphic designer for a long time is that saving my files, scanning my artwork, saving my files, and making sure they're ready to go for anything that I need them for. In this class, we're going to talk about that process. I'm going to talk about some of my projects that I've worked on in the past, for perfume brands, for local Brooklyn Companies, for Penguin Random House, and for Gloria Sinham, and black wing pencils and various other projects. And then I'm also going to just lead you through my process of scanning and saving my artwork on the computer so that it's ready to go. So let's move on to the first lesson, which is just going to be very quick because we don't need a lot of materials, but we'll move on and I'll share what we'll need for this class. 2. Materials: Hi. So welcome, again, now we're going to just talk about what you'll need for this class, which is not much. Basically, just your listening ears and an open mind, because I'll share a little bit in the next lesson. And then after that, you'll need some scans of your artwork, so a flatbed scanner or your artwork scanned from an outside source like a local print shop. And then you'll need a computer with Adobe Photoshop installed. That's it. So the class project, I hope you can share to the project gallery, maybe before and after photos, and Yeah. The class project is really just to do to create those one or two files and get them ready to go for anything that you might need them for. So that's it. That's all you need scanner, computer with Adobe Photoshop installed and some of your scan some of your artwork to scan. So let's move on and thanks so much. 3. Class Project: Hi again. So just quickly for the class project, it's pretty simple. We're just going to create one, two, five, ten, however many you want to. Finish and cleaned up files for you to use for whatever you need. And what I would love is if you wanted to share your finished artwork to the project gallery, you can share before and after the edits that you've made. That's it. So just going to be working on those files and saving them to the project gallery, and more importantly, just saving them for yourself and being really good about creating a system so that your artwork is all saved and backed up. That's it. That's for the class project, and let's move on now. 4. Lesson 1: Sharing Stories: Hi, again. So welcome. For this lesson, I'm just going to be talking and sharing. And so the main focus is really just for you to keep an open mind and just know that not all paths are linear, especially in the creative world. And it definitely wasn't for me. I started as a graphic designer. I got really burnt out by being on the computer all the time. I wanted to savor and save and just capture memories of my kids and my life as my kids reached milestones, and we had different experiences that it was moving so fast, and I was forgetting. And so I just really wanted to savor them and put things down on paper. And I had kept a traditional journal for my whole life, really. And so when my kids were little, I started drawing. Mostly, I started drawing and doodling letters and playing with my handwriting. And throughout my design career, the handwriting was the only thing that I really did analog. I would work my handwriting into projects that I was working on use my handwriting on book covers and for a restaurant, menu, and for even signage. And I always loved the act of, you know, using analog tools and pens and writing on paper. So I just started drawing more as my kids were growing up. I taught myself how to draw again. I used to draw when I was very little, and then I just kept going and teaching and growing. So the journal itself became my focus, and therefore, then as I was sharing it, it then became my career. And The great thing is that sometimes clients who I even had some of my existing clients then use my work as illustration as they saw that I could do things by hand and I was drawing so much. So sometimes clients can see your potential before you do. And so just be willing to take risks and just, you know, just be, like, really excited by the unexpected. You just never know. And there are two stories that I want to share. One is, as I was working on my sketchbook and sharing it and Instagram featured me and things got a little bit known. I had a little bit of a following. Then a literary agent reached out to me and said she had known that I had made some collections of my sketchbook pages, and I had self published some series of my drawings. And I didn't want to keep doing that because it was so much work, and it wasn't really profitable. So my dream was to, like, have a publisher publish a collection of my sketchbook pages. And somehow, you know, just through consistency. I just kept every day, I did what I loved and just kept going, and I really didn't know why I was doing it. I just knew that I was evolving and changing, and it was fun to get the feedback on Instagram. So then a literary agent reached out to me and said, I think you need to write a book. And I was like, Awesome, but I don't write. I thought I'd need, like, a ghost writer, somebody to write my story for me. And she, along with the editor at the publisher who we ended up going with, there was a little bit of a bidding war for my book, which I was very proud of. But the editor that I went with and my literary agent, they said, You can write your story. We believe in you, you can write. And I just was like, I do not write. I mean, when I turned in my last art history paper in college, I was like, I never have to write again. So I sat down and I wrote, and I wrote, and I wrote, and I had a good editor who helped my writing along. And I wrote Draw your Day, and the Draw your Day is still selling, and now I have my fourth book deal. And so now with my fourth book, I just turned in 26,000 words, and I'm a writer. And so I just I couldn't pass up the opportunity. And if they said I could do it, I just had to step up. And I did it. And now I write all the time. I have a stub Substack, and I write posts weekly. And anyway, so that's just a really nice story and was just, like, a very unexpected Really great thing. If you had told me ten years ago that I would be a writer, I would be like, What? No, you're crazy. I only draw. I don't write. So that's one story. And then another story is that, again, like, through consistency, through sharing lettering and handwriting and drawing letters because that's originally my background. Um I go I got an e mail from Random House saying that Gloria Steinha wanted me to illustrate her new book. She's a hero of mine, and I was just so excited. And it turns out that they found me because of all my lettering. It was a book on quotes. And so the focus was drawing letters, and some pictures along with the quotes, but mostly just lettering. Again, it was just unexpected and just an amazing thing. And that is something that, like I can't say, Oh, here's how you monetize, here's how you get jobs. Here's how it works, because it doesn't work that way. You just never know. You never know what's going to come your way. But if you're consistent and you stay true to yourself and always stay authentic. Don't make artwork for algorithms. Don't make artwork that you think people want you to. It just doesn't work that way, as long as you're true to yourself and you make the work that feeds your soul, the opportunities will come. So Yeah, those are two stories I wanted to share. There's been lots of other projects that have come my way through sharing my sketchbook. That's all I share. So I work with I've worked with perfume companies. I've worked with local shops. I've worked with I've worked on a whole series of book covers for append Penguin Random House. I've worked with my old clients. I still sometimes work with galleries, museums, and restaurants, all sorts of clients. So I don't always share that work, but what I do share is my sketchbook. And within the sketchbook shows so many options, so many things that I experiment with. I tie all sorts of things together. And then that's how people see the potential that I might not even see. One thing, now we're going to get to the practical lesson part of this class. One thing that is consistent is I always save my artwork. I scan it, I save it at a certain DPI, which is above 300, just in case it needs to be blown up bigger. And I have a system of brightening, adding contrast, and correcting any little mistakes without changing the artwork. So that is what we're going to get to next. So again, as you know, you just need your computer with photoshop and some of your scanned artwork a scanner. And so let's move on to the first practical lesson where I'll share how I edit my artwork for anything that I need it for. 5. Lesson 2: Photoshop: Hi, everyone. So here I have a brand new scan. And as you can see, I had put it on the flatbed scanner, and it's not perfectly straight. You can still see the edges of the page, and I have to straighten it a little and do a few things. But I'm going to get started, and you'll see the process. It is pretty simple. There's a few tools that I use all the time. As you can see, there are some smudges and some pencil lines and some Sometimes this happens in my sketchbook along the spine, there's some residual, like ink and things. There's a little smudge here, and this line goes right through the spool of thread that I had drawn. So I'm going to clean the whole file up and just show how I go about doing that. So if I go to file and I look at the Sorry, the image size. There is you can see that it is two actual size dimensions. I scanned it 100%. The resolution is 500. I like to go a little bit higher than 300, just so that if by any chance, at some point, I wanted to blow this up larger than six by eight. I have enough extra resolution there so that at 100%, let's say that is I don't know. 12 by 15 or something like that, it would there's still enough there so that I can make it bigger. Most likely, my work is not going to be enlarged, and it usually is printed around 100% or if not even a little bit smaller. But I give myself that extra room just in case. So I also saved it as a JPEG because then the file sizes are a little bit smaller. And I don't need to go crazy with my color accuracy or anything. There's some different reasons why people will save their files as a tiff or as another type of file, but I like to just stick to JPEG. So I I'm so used to using photoshop and using the few, you know, controls that I love and use the most that I'm going to be sharing with you, that I know the key commands. So I know that if I push command L, then levels will pop up. But I can also cancel that and find it right here and if you go under image and then scroll to adjustments, and then you'll find levels. So you can also find it there. Command L or under this file and image and adjustments. So what I do is I will first take the white dropper. There are three droppers here. This will grab the midtone, this will grab the darkest, and this will grab the lightest. I usually start with the light the highlights, the whitest whitest point. So right here in the middle, it looks like I have not added anything to my drawing. It's the white of the paper, and I'm going to use that as my white point. If I click there, you'll see it just brightens the whole thing. And then I can drag the levels here just a little bit to dark in the darks and get them to a place where I'm happy. I drag it sometime around usually it's around 50 or sorry, 0.5 0.6, you can see here it's around 0.65, and I'm happy with that. That's that. Now, I'm happy with the color, and what I can do here is if I go under image image rotation, and then I'll do arbitrary because I don't want to rotate it a set degree. I can probably do counterclockwise just about two degrees or it might even be one. There we go. So that looks like it's pretty straight, so I'm going to take the crop tool, and then I'm going to pull the edges in. Now, if I want to image rotation arbitrary, I can sort of go back. H clockwise, the other direction and fix that a little bit. I'm just going to do like 0.3. There. That looks good. So now I'll crop in again. It's a you know, you can there's a multiple there's a few ways. Now I'm going to zoom in close because it will snap. If I don't zoom in close, it'll just snap to a point that I don't want it to. So if I zoom in close, I can get and move move down to the bottom, I can come in right to the edge and crop off what I don't want. And then I double click, and then it is cropped. So now I go about cleaning things up. And you'll see there's a lot here. I'm pretty messy. I leave my pencil lines. I leave a lot there. And so we're going to now work on cleaning up some of this stuff. So now that I've brightened it, gotten enough contrast and cropped in, we'll now go on to the next lesson, which is going to be for cleaning up. 6. Lesson 3: Photoshop: Hi again. So now we are moving on to the next phase, which is where I sort of clean up all my mess. And any smudges, just don't worry if you're going through your process and you're like me and you make a lot of mess with your analog. Tools and materials and just don't stress because once you scan, you can clean up. So along the side here, you'll see this rubber stamp tool, and I love this tool. This is my favorite favorite tool. So I click on this, and then I'm going to set my eyes of the brush. So as you can see, this size is pretty good. I can kind of go over these mistakes. It's pretty good. It's not too small, it's not too big. I'm going to set it to 40. I'll just plug in 40. That seems like a really good size. So I'm in the rubber stamp tool, my brush just said to 40, the hardness is zero. There's a little bit of a fuzz around the sides. It's not like a hard hard edge. It's got a I've selected this one here. So it's not a hard line. That way, it softens the edges. So now, I can push on my keypad from where I want to copy from. If I want to copy this and put that tone here to cover up my mistake, I hold option. And then it's going to pull you can see the little plus sign. It's pulling from that area, and I'm just copying what's there in this area, which is all clean, and then I'm cloning it and putting it over the mistake. All of that is gone. Now, I can do that everywhere. I make a lot of mess, as I mentioned. I'm cleaning up, I'm selecting from this area. There's a little bit of tone there, but that's okay. I'm going to leave that. I don't want things to be perfect because that's not my style. And I just keep doing it back and forth. When I know if I'm cloning from here and I move around, then I start selecting a line and another area and that starts to repeat, then I know I have to relocate my source. So my source now is going to be here, and I just so it's like a little game, sort of like you go back and forth using the selection of your source, and then copying that and putting it into the area that you want to cover up. And I just clean up a bunch of my mess. Like I said, I make a lot of mess. I'm going to also looks like the corner of the sketchbook is showing. I'm just going to get rid of that. I don't do I just moving around, moving around, just, making sure I'm looking at everything. There's a bunch of marks here that I want to get rid of some red paint. I don't even know where that came from. My process is very authentically messy. But I like that. I work with it. It's become part of my style. I'm just going through and copying from an outside source and just moving around and cleaning up any of these marks that I want to get rid of. I'm just going continuing to clean up. So hopefully, if you're comfortable enough with photoshop, you know how to zoom in and out. You can use the little button here on the side tool or the key commands on your computer, which is usually what I use. I hold down command in the space bar and then I can zoom in. And then I use the space bar to move around. You get the little hand tool and then you can move around. So that's how I get from area to area. In photoshop, there's usually multiple ways of doing everything. I am a big fan of this rubber stamp tool. It is my favorite way to clean up my files. I also use this. You get the idea. I might clean it up a little more. I might not. I will probably work on getting rid of this line. This pencil line or probably part of a original version of my planning of the page. I'm not sure. So I'm just going a. Now, when I get into areas that are tighter like this, I then need to make the size of my brush smaller. I'm going to go down to 12 Okay. Now, I have a much smaller brush so I can get in between these letters and not mess up the letters. If I had spelled something wrong, I will also use the clone tool to clone lines or copy a letter from a different part of my writing. To correct if I spelled something wrong. I do write very quickly in my journal. So I've often forgotten a letter or made a mistake. And so it's all done the same way. Using levels to brighten and using the clone tool to clean up any mistakes. This is how I prepare all of my files. 7. Lesson 4: Photoshop: Hi again. So now, now that we are in the phase where it's cleaned up and um, We know that the file looks pretty good. I can now make decisions about you know, even more detail. It looks like there is some tone at the sides at the bottom and the sides that I might want to clean up so that if this is being put onto a page that is showing the edges, like here. If I change my crop, you'll see what I mean, just doing this temporarily. So now there's a little bit border around the piece. And sometimes it's nice to have a little bit of tone on the edges. So I might just leave it. I actually I'm actually okay with this. But sometimes it gets there's like a bump in the paper because I scan things from a sketch book, and it doesn't lace flat, so there'll be like a little bit of a shadow, and I'll clean that up. But this one scan pretty well, so I'm going to leave it the way it is. Um, making sure that I'm happy with. So here's another thing that I do. So Last minute changes for this might be, I'm going to use the selection tool and go around these words tune up. And I'm going to hold down the command button so you get the little scissor tool showing that I'm moving. And I'm just going to move this over because it was a little bit tight, and now I'll move the A over. So now it's like I gave a little bit of a breather. So I'm not really changing the artwork, I'm just making it a little bit more readable. I'm going to do that again here as well because this looks a little bit tight. And if I just do this carefully, then I'm not really changing the way I've drawn the artwork. I'm just making it a little bit more readable. This is the dot for this eye, and it looks like I kind of drew it off to the side, so I just pulled that over. And Now, I've decided that I think I will delete this line. It's also nice to show how I would do that, which is, again, the clone tool, and I'm going to actually keep the small the very small brush size for this, and I'm just going to go in and clean that up and get rid of any Zoom closer and looks like I can easily do that here, but I might even need a smaller to make the brush size even smaller for the lines in between. I'm going to now change this 28. Again, just pulling from another area and just getting rid of that line. You can see a lot of my pencil lines here, but I'm going to leave them. I really like them. I like to leave them as showing part of my process. Just trying to get rid of it's a back and forth, a back and forth. It's good to just practice doing this on a few files. You don't have to save the files. You can just play around with it. It's very tight in here, so I'm just trying to go back and forth, back and forth. Now that line, if I zoom out, That line is gone. And now the spool of thread is on top of this line coming down rather than it being behind it. So I'm very happy with the way this looks, and I'm just going to save the file. And that's pretty much my process. I really don't change the artwork. I just clean it up and correct things a little bit and make things a little bit more readable. I'm just saving right over the file, maximum quality, large file. I have this selected baseline standard. Not exactly sure what it all means, but I see that the full file size is 8.5 megabytes, which sounds about right, and I'm going to save it. And that's it. And saving your files is really important, having a system. Even if you don't think you're going to use an art piece of artwork, it's always good to do this. It takes time, but it's really important to save your files, clean them up, have them ready to go just in case, and also it's just a record of the work that you've done. If anything happens to the actual paper or you lose your sketchbook or. Anything can happen. It's just nice to have this back up so that you can always look back at the artwork that you've created. So that's that. I hope that you took away a little bit from that. My process is very simple. It's really just keeping the artwork true to itself as much as possible, only enhancing only making things just a little bit cleaner, and I'm leaving things like this mark right here that comes into the tiles. I'm leaving these lines that go outside of the shoe, my sketches, my original lines. I'm leaving them because I like the way they add to my artwork. And but everyone has their own style, and my style might be less precise than yours. Once I have these files, I know that I can do anything with them. If somebody wanted to feature a few of my pages in an article, I just can just e mail over the files. If I wanted to use this for one of my books, the file is ready to go. If I wanted to use this for a print, if somebody wanted to order it and they want to hang it on their wall, the file is ready to send to the printer. So I prepare all of my artwork in the same exact way for pretty much everything. Unless it's going to be blown up to billboard size, which I have never quite done yet. This works for everything. So I hope that that is helpful to you. Now we'll move on to the end and we'll sum everything up and just talk a little bit more about business and just trusting your gut and staying true to yourself. Thanks so much. 8. Class Reflection and Conclusion: Hi, everyone. So, congrats on making it this far. I hope that that was helpful. And just know that photoshop, if you're not used to using it just takes a little time. But once you get to know the tools and get comfortable using specific tools like I do, like the clone tool, my favorite. It just becomes second nature, just takes practice. And the good thing is, it's already it's on the computer. You don't have to save. You just can go back and go back or you know, start over if you mess up. But just be patient and don't get frustrated. It takes a little bit of time to get your groove with it. I just wanted to conclude and say, again, you never really know what's going to happen, but even the most sort of analog handmade work. If you want it to be then used and monetize or used for advertising, used for prints, used for products, use for editorial, for anything, it has to end up on the computer. So no matter how handmade it is, you still have to deal with the digital side of things, and it's sort of like a necessary thing. Some people might say necessary evil because they don't really want to be dealing with screens and files, but as soon as you get your groove with it, it's not a problem. So and also, you'll just have the security of knowing, like if anything happens to your work or your sketchbooks or your pages or you know, there's a flood or anything random happens, you know that you have a backup of your artwork. So, that's it. Just have patience with photoshop, know that clients and your audience might see the potential in your work before you do, so keep an open mind. There's no there's no, like, rule for success in the creative world. I wish there was. I wish I could be like, this is what you have to do. But for me, it's not been about having huge social media. It's not been about having reels that go viral. It's not been you know, all these things that we have so much pressure and we feel we have to do. If you're just true to yourself and stay consistent and really, have confidence in your own practice, the work will come, and just know that and believe in that. And I believe in you. So that's it. And I'll see you next time. Thanks so much. And make sure also if it works for you to save your projects to the project gallery, so we can see the beginning before and after. Thanks so much. Bye bye.