Online Business Masterclass: Launch Your First Profitable Digital Product

1. Class Introduction: So welcome to the most complete online business master class. In the next 2 hours, you will learn how to take what you love and pack it into digital products and valuable assets and transact with the world while maintaining your time, energy, and location freedom due to this awesome online space. This course is designed for people that are considering of starting an online business, but just don't know where to start from or people that already have an online business, but just don't know how to scale. And trust me, we will be covering everything, so you don't need any experience in business or content creation to follow. The only thing that I'm asking for you is to have something that you love and you're passionate about, and I'll take care of the rest in this course right here. So in the next 2 hours, I will be sharing every single secret that I've learned through trial and error after running my online business for the past five years. I was able to sell more than 80,000 copies of my digital products and counting, and I've worked with more than 50 people on a one on one basis. I know exactly what it takes figure out what you love, pack it into valuable digital products and start transacting with the world. So that's exactly what we're going to be talking about and what I'm going to be showing you in this course right here. In the first section of the course, we're going to be focusing on figuring out what's your passion and how we will combine what you love with what you're good at and what the market will absorb. After that, I'm going to show you a very easy way to turn what you love into valuable products that people will beg to buy from you. And how to set up the back end the systems, if you will, of this online business. So these digital products of yours will sell on auto moode. You see, in my eyes, a successful entrepreneur who runs an online business shouldn't be working in the business. He should be working on the business. So if you feel like a creative person that wants to create and provide value to the world and share his knowledge and his passion, then you shouldn't be stressing about working in your business, but rather on your business. And this is exactly what you will unlock with the scores right here. In this course, I'm going to show leverage smart tactics to figure out and craft beautiful offers that are irresistible, how to pack these offers into products and how to upsell from one product to another to just increase the lifetime value of each and every single one of your customers. On top of that, I'm going to show you how to leverage AI to automate most of your business tasks so you won't start hiring people and bleeding money out of your business like traditional businesses do. Finally, I'm going to show you the one stop destination software, literally just one software that ties every single aspect of your business together, so you don't need to stress about, again, hiring people and using 20 different tools to launch this business of yours. This course also comes with a downloadable digital product guide which you can go through in your own pace that will help you really nail your offers and make your digital products irresistible. The exact class that I wish I had five years ago when I was starting out in this journey of mine. Because guess what? I learned everything through trial and error, and I'm just going to reveal every single secret that I've learned again through trial and error in this course right here. So I'm very, very happy to have you here, and I'm going to see you in the first lesson of a course. 2. Your Class Project: Welcome to the course. I'm very, very happy to have you here. And in this short first lesson, I'm just going to be assigning to you your class project. So the class project that you're called to complete by the end of this course right here is to take a screenshot of your funnel. Now, you probably don't know what a funnel is. Don't worry about it. You will understand what a funnel is later on in the lessons. But what I want you to do is that I just want you to take a screenshot of your funnel and showcase your lead magnet, your low ticket product, your mid ticket product, and your high ticket product, right? So I want you to take a screenshot of your funnel and submit it in the class project description below the scores right here. I will be personally reviewing every single one of your class projects, and I will be giving feedback, again, straight back to you so you can potentially improve your online business and the positioning of all of your offers. This is usually a service that I would charge for, and I will do it completely for free if you submit a class project. So again, you probably don't know what a funnel is and what all of these products that we talked about in this first lesson are, but don't worry about it. They will understand everything in the next lessons of the course. So please, I urge you to submit a class project. It's also a very cool way to connect with me as your instructor. So thank you very much for being here again. I'm going to see you in the first lesson of the course. 3. Why Starting an Online Business Now Matters: Going on to the first lesson of this course. Now in this first introductory lesson, we're going to be talking about why online business, why you should choose online business, and we're going to be comparing online business to more traditional business models, right? It's going to be an introduction to this new era of solopreneurship. So welcome. I'm very happy to have you here. Let's dive into this beautiful information in this lesson right here. So again, why online business? Let's dive in this new era of solopreneurship. Now, this doesn't matter because obviously the world is changing so fast, right? And the rules of business are also changing extremely fast. Pretty much like I think every two years, there's 100% technological advancement. So really, this also applies into business. Online business offers obviously freedom, scalability, and unmatched opportunity. It's pretty much the easiest time throughout the history of mankind to start and launch a business, right? And online business is so beautiful because it gives you time freedom, location freedom, and energy freedom, which are, I think, in my opinion, three of the most valuable assets to have as a person, obviously. Now, understanding why this shift matters is key to building the right foundation, right? And pretty much transact in the correct way in this new online meta. So what we're going to be doing in this lesson right here and extension in this course right here is that we're going to be exploring why the smartest solerepreneurs are just going all in online rather than having any physical products or any physical business. Now, let's talk about the shift from, again, physical businesses to online businesses. We know that over 5.3 billion people use the Internet out of the 8 billion people in this world. And we have more than 265 million digital product buyers in Europe alone. And in this course, we're going to be talking about what digital products are, how you can create your digital products and obviously, all that stuff. The creator economy is now valued at over $250 billion, and it's only projected to just keep growing and growing and growing. The Brocken Mortal shrinking, and online first is the new norm now. So if you have a phone and a WiFi, you can start a business. And I want you to think of that because back in the day, in order to start a business, you needed to take loans out of banks. You needed to take huge risks. You needed to sacrifice huge capital. But now all you need is your phone and Wi Fi, and you're very early. We're still like, very, very early. 15 years ago, this wasn't possible. Having an online business wasn't possible, but it is now. And again, you're very early. So let's compare to additional business to online business. You can see that the startup costs of having a traditional business are very high. You used to need rent, used to need, like, inventory. You used to need staff. People used to take loans for that stuff. So this increase the risk equals with stress. And your business had also huge like, psychological tolls, right, to you as a person. Now, let's compare this to online business in which, of course, startup costs are extremely low. All you need is a laptop, potentially a website, and some tools that are so democratized and cheap that they're accessible by everyone. Now, of course, having a low startup cost to start a business means that more people are going to be embarking on this journey, right, and more people are going to be launching online businesses rather than, again, people that would launch traditional businesses. That being said, again, I'm going to repeat that it's still very early on. Right? The coolest thing about this whole online business, in my opinion, is that even if one of your business fails, let's say you start an online business and it fails, you can simply start over again, right? It's not that hard. It's not that you have to, like, sell out your property and just rent another place and sell your inventory. No, it's cool. You can just start over. So this, in my opinion, is one of the coolest things with online business in general. On top of that, if you're running a traditional business, your location is fixed, you're tied into one region. Whereas in online business, you have complete time, freedom, energy freedom, location freedom. You can do pretty much whatever you want from wherever you want, right? Scalability in traditional businesses usually is limited to the resources that you have, whereas online businesses can pretty much scale to infinity or to state it better, they can scale to your market size. That being said, of course, you can increase the market that you're selling to. We're going to be tapping on that in just a second. Now, of course, in traditional businesses, you also have office hours, whereas, again, in online business, you can work from anytime and anywhere. This could also be a small problem. The fact that you have access to your online business and you can work, like, whenever you want, from whatever you want, because most of the time, you end up working more than having an offline business, a traditional business. But again, this is a point that we're going to be tapping in in just a second. And again, the speed to market in a traditional business takes weeks to months, right, from the speed of execution from the idea into launching this business and actually offering your products and your services, whereas an online business, it just takes days, right? So that's also a huge factor to consider an online business rather than a traditional business. Now, why do solopreneurs love online business? And this is what made me want to start an online business, and this is why I think I stick with this model is the fact that if you're running a traditional business, you might want to consider hiring people. Like, you can't do everything by yourself. And if you try to do everything by yourself, it will be very, very overwhelming. In online business, you can do everything by yourself. Like, it's called solopreneurship. It's a thing, and it's definitely possible. How? We do this by leveraging tools, right, such as AI tools, software, AI agents that outsource or to whom we can outsource robotic repetitive tasks of our businesses, so we can just focus on working on the business rather than in the business. In a traditional business, people who would work in the business would be accountants, for example, people that would clean the aisles of your store, people that would move, again, stock from one location to another. These are robotic tasks. In online business, all the robotic tasks are just outsourced to AI to software, to different smart tools that are designed by other people to help you, which means that you, a creative businessman, can just work on the business rather than in the business, right? So again, most systems are automated. You do not need huge staff or big budgets. Definitely, you can hire people, right? Absolutely, you can hire people, but you don't need hire people, right? You get to monise your knowledge also in online business, which is huge, in my opinion, is the best business model. I'm going to be tapping into this in just a second. The most important thing is that you're not directly trading your time for money. And this is a concept worth exploring. The fact that obviously our time in this Earth is limited, right, compared to money, which is unlimited, so it would be unfair to directly trade your time for money. Pretty much where I want to conclude is that the online era, the era of content and the era of online business gives us to normal people like you and me, the chance to leverage our work, right? And leverage is pretty much the fact that with the same input of work, we're getting a different output. In a normal business in a normal nine to five, when people don't use leverage for X amount of input, you get X amount of output. But if you leverage the fact that everyone is interconnected with the Internet, with X amount of input, you can get two X, three X, five X amount of output. And this is called leverage. Now, of course, online businesses can grow while you're sleeping, and of course, you can build one and sell forever if we're talking about digital products. Now, what are the business models that work in 2025? Now, let me give you a small introduction of the different business models that you could potentially consider running. The first one is selling your expertise. And we do this with creating online courses or coaching offers. You can either create multiple online courses or multiple different coaching offers or just focus on one niche, one target avatar, create a master class that will help your target Avatar reach point A to point B, point A being the point that he is right now and point B being the desired outcome, for example, this transformative process. And you can back your expertise and your knowledge into a digital product, being a course, and a digital service being coaching, right? And then you can upsell people from your course to your coaching. In my opinion, this is one of the best business models to start in 2025. And needless to say that it's extremely profitable, the fact that you're just transacting with pure information. You don't need stock, you don't need inventory. You don't need people to transport your product from, like, one place to the world to another. Like, people literally find value in the information that you have because they want to undergo a transformative experience, right? And they just purchase your course. They purchase information which is pretty much air, right? The second business model are digital downloads. These are templates, guides, assets, prompts, anything digital, right, that can help solve a problem. Now, in theory, online courses and coaching services are digital products to the core, right? But digital downloads are pretty much like small low ticket low ticket means with decreased price, assets that you could transact with in, for example, marketplaces like Amazon, Etsy, right, that type of stuff. Not my favorite online business model for now in this course, with full transparency, I will show you what the best online business model is, and I will show you how to be transformed from point A, being a complete beginner that doesn't know anything about online business to point B, meaning having your online business and selling your products on automode, right? The next thing you can sell are pretty much freelance services. So you offer your skills but on your own terms. Now, yes, in freelance services, you are directly exchanging your time for money, but you're doing this on your terms. So you get to choose which project you will take on. You get to choose how much you work. You get to choose when you work. And you just pretty much offer your services. Now, what are some freelance services that you can offer, right throughout the whole world? These are video editing services. These are graphic design services. These are copywriting services, web development services. Again, we're talking about services in which someone can purchase, again, from all over the world, and you can deliver. Again, we're talking about freelance services in just a moment. Now, another business model that you can use and you can work on is affiliate marketing. And just keep in mind for the sake of this lesson right here that you don't need to only choose one business model out of all these business models, right, you can combine multiple business models. For example, affiliate marketing is pretty much driving an audience and selling, right, products of other companies, right to your audience with a small commission in exchange. So if I'm selling an online course, for example, and this online course that I'm selling is let's say around web development, then I can probably also have an affiliate marketing link with a web development software, so I can again, urge my students if they want to create websites to use the software, and I could earn money from affiliate marketing because I gave customers to this software. Pretty much affiliate marketing is one of these business models that applies into all of the different areas of online entrepreneurship, and absolutely it is recommended for anyone that becomes an online businessman to know how to perform affiliate marketing. Now, the fifth business model that we've been talking about is, let's say, a level two online business model. And this is SAS and tools, creating SAS and creating tools. So what is SAS? I hear you asking. SAS is software as a service. This is what SAS means. So pretty much what you do is that you don't only create a digital product. You create a software that is designed to solve solutions in bulk, right? SAS software as a service and tools. These are AI tools. AI software, for example, is very hot right now. In which you need a developer, obviously, develop the software, develop the tools, and you get to sell your software. Now, obviously, you need some pre existing knowledge in order to be able to sell SAS and, of course, develop SAS, right? So it's way more complicated to develop a whole software and the back end of your software and the front end of your software rather than just creating a temblade, for example, the selling it as a digital product, right? The last thing that you can also do with online business is creating membership communities, right? So these are communities bringing people together is the value that you propose to the market, right, to create communities that are strong and you potentially could also charge monthly memberships for those communities. Now, I know that this was a lot of information here, and everything's going to make sense. We're going to be concluding to the best online business, again, to start off with. I'm going to show you how to work with this business. But for now, let's talk about why 2025 is the best year to start with your online business. The first reason is that AI tool literally are replacing full teams of people because AI tools are way more productive. They do not rest. They do not sleep. They work 247, and they cost just a fraction of having like a full team. They completely automate and outsourced robotic tasks so you can just focus on working again, on the creative side of your business rather than the robotic work. On top of that, remote work is normalized globally. Everyone is working remotely at the moment. If you're having nine to five, even you have you are spending like multiple days per week in your home, working from your home because it's just more profitable for the companies and also employees also love this. And people also prefer digital learning over degrees, which could be a huge selling point if you're transacting in the info space, right, in the information space. And we talking about this in just a second. Organic marketing is also at the moment, stronger than paid advertising, which is huge. This means that if you understand how to create content and organically market your products and your services, you will have an eternal right advantage over other businesses. And of course, you can start this business and scale extremely fast. Now, what is your advantage as a beginner at this point of time? First of all, as I've mentioned multiple times in this lesson right here, you're not too late. The gold rush is still on. On top of that, you don't need tens if not hundreds of thousands of followers to start. You literally need zero followers to start. Everyone started with zero followers, and honestly, followers don't even count that much in 2025 in any online business. On top of that, you do not need an expert. To start an online business and start transacting in this online world. What you need to do is just be two steps ahead of your audience, two steps ahead of the people that you're serving, right? And this will be enough. The only thing that you need is clarity of what you will be selling and how you will be transacting with the market, and, of course, a working system that will support it. Because at the end of the day, what a business is, it's pretty much a system. And if you manage to put every year into the correct place and have the system running, then you will be successful. It's not that hard. So that's what we're showing you in this course right here. So what is the key takeaway? Of this lesson. The first thing is that you don't need permission to start an online business. People are doing this in parallel with school. People are doing this in parallel with their nine to five jobs, and it's an awesome way to just also have an awesome hobby, right? The tools are either free or extremely affordable to start an online business, and the demand is global. By launching your offers and starting your online business, you will unlock the global market, which up until this point, probably, if you don't have an online business, wasn't accessible to you, but now you will unlock the global market, which is something beautiful. The opportunity is now, and you just need to show up and action. Again, it's not that hard. So what's going to be happening in the next lesson is that we're going to talk about what should you sell? Because this lesson was very theoretical, but now it's time to take action and put things into perspective. So, what should you sell? Let's break down how to choose what to offer based on your skills, your passion, and the market demand. So thank you very much for being here. I'm going to see you in the next lesson of the score. 4. Picking the Right Product to Sell: So now we're done with the first, more theoretical element of the scores right here, the first lesson, which we analyzed in general why it is a good idea to start online business. It is now time to take things into perspective, to put things into perspective and get more practical. Now, in this second, more practical installment of the scores, we're going to be talking about what should you sell, right? What is the best business model? What is the best business model that I recommend and how you can apply it to yourself. So welcome to the second lesson of the scores. I'm very happy to have you here, and let's dive with our presentation. So what should you sell? Let's identify the right business model for you. Now, this doesn't matter because obviously the success of your online business depends on what you sell. This is very self explanatory. I don't need to enlaborate on this point, right? Picking the wrong business model will lead to burnout and no sales. And even if you are making money with the wrong business model, transacting with people that you do not want to associate with, right, and you don't like working with, right? You just lose the whole point, right? Because at the end of the day, we don't live our life just for money. We live our life for impact, for the relationships that we have with the people that I get, we help in our business, so money isn't everything, right? And picking the wrong business model, even if it makes you money won't make you happy. So let's break down the different options that you have and then find the smartest one. And again, in this lesson right here, I'm going to literally tell you what the smartest business model to start with is, right? And spoiler alert, the smartest business model is probably already on your head. Now, let's talk about the different online business models, and we did a small introduction with these business models in the previous session of this course, but let's have a small refresher here. The five most common paths for solopreneurs to take in this online business era are these. The first one is ecommerce. Combining physical products with the, again, meta of online business, right? To sell physical products on a mass scale through online business. How do we do this? Now, in ecommerce, pretty much what you do is that you either drop ship product, which means that you leverage marketing principles, online marketing principles, or online web development principles, right? And probably organic content to again, sell products to people across the whole world, and then you directly ship the products from the factories that are produced to these people. This means that you don't get to have any stock. You don't need huge inventories. You can run this again, completely 100% online from wherever you want in the world, right, and transact with people. So where do people make money with ecommerce? They make money due to the fact that there is an information gap, and the people that are intrigued by the marketing tactics of people that focus on ecommerce don't know that they can purchase these products directly from the factory, right? So that's where again, ecommerce businesses come into place. And with again, their marketing, they sell stuff from factories directly to people. The second thing is job shipping, for example, print on demand could be also job shipping. Ida job shipping is pretty much very similar to ecommerce. Again, you just ship things directly from the factory to people. Print on demand is just a example service, an example service that I gave you here. So, let's say, for example, I have a drop shipping store with a website in which you can, sketch out something, and I'm going to send you a T shirt with this whatever you sketched out in your tshirt. This could be a drop shipping idea. I'm not a huge fan of either ecommerce or drop shipping. The third online visit you can start are freelancing services. We talked about freelancing services offering a service on bulk and accessing the global market with your service. This could be, again, a service that can be leveraged throughout the whole world, like editing, right, web development, graphic design, copywriting. Then we talked about SAS software as a service and different tools that you can either develop or sell by being an affiliate marketer. It really comes down to what you prefer. Do you prefer to focus on marketing? Do you like marketing more than developing a product and finding a solution? It really comes up, it comes down to you. And the final business model we've been talking about is information based products. These are courses, e books, templates, in general, taking information and packing information in a way that people find value to it. And selling it to the correct people. Now, here are the pros and cons of each model we talked about this in ecommerce. The pros is that it's tangible and it is scalable. The cons is that you probably need inventory. If you're not drop shipping stuff, you need the logistics, and the margins are relatively low compared to other business models that transact literal digital products, which don't need any dollars to be produced. In drop shipping, yes, you have no inventory, but there is low control. It's very saturated, and again, shipping is relatively slow depending on what you choose. Then you get freelancing, which gives you immediate income, right, because in freelancing, again, you transact with your services. It's not that you're selling a product, and time, the problem with freelancing is that you exchange time for money, right? So the fact that you're exchanging time for money, it is hard to scale. That being said, you can just keep rising your prices in freelancing. So you make more money with your time. But in freelancing, yes, your time is directly tied to the money that you're making, which is definitely a cone. In software as a service and creating tools, the cool thing is that you have recurring income. This means that, you know, your software can be selling over and over and over again. But you have development cost. It is a huge startup cost that you need to cover, develop software and develop tools. It is complex and it's definitely not beginner friendly. Finally, in info products, you have very high profit margins, right? It is mostly passive, like once you create an info product, and once you put all of the gears of your system into the correct place, then your info products will be selling automatically as funny as it may sound. And it is also scalable. The only con is that people need to trust you to purchase your info products, and there is a slight learning curve in learning, again, how to persuade people and how to pack your knowledge into info products and transact with information. So, which business model should you choose, right? Should you choose ecommerce, djob shipping, freelancing, SAS tools or info products and keep in mind that there are multiple different, you know, small businesses inside of these business models, right? But which one should you choose? Well, info. Info products, right? This is the best online business for you to choose, and I'm going to show you why in just a second. Information is the smartest product that you can transact in 2025 and in general in the online space. You do not need shipping, you do not need handling. You do not need inventory. It is pure 100% profit after the initial creation of the product. You obviously have a global audience that is available 247, right, because you're transacting in the global market where of course, the markets don't close and they don't open, right? It's global. You got instant delivery of your product to whoever you're transacting with. They literally purchase and automatically the product is delivered to them, and Again, things can be highly automated in the info space, right? And automated without you needing to have ten employees or two employees as a solo pnurOce built and positioned correctly with the correct systems into play, info product can be selling forever, and guess what? You already own the raw material of creating an info product and selling an info product. And raw material here is your knowledge. So let's dive a bit deeper here. What you're selling is not just information in info products. And when I'm talking about info products, to put things into perspective, I'm talking about courses. I'm talking about consulting services, any way in which you can pack your information and share it to someone that needs your information. Info products, they might be called info products, but you're not selling information. You're pretty much selling transformation. This means that you're selling clarity, which means cut through confusion, you're selling transformation, which is one of the biggest convincing factors to sell your info products because you solve a real problem and you help someone move from point A to point B. You also sell shortcuts. This means that you free up time of people that will purchase your info products, and you also serve confidence. You guide people into a goal. Now, I want to put things into perspective and let you know of something mind blowing that, you know, I recently had this realization. Info, info products in general, aren't something that has been available only in the online space. People have been transacting information for literally thousands of years, and a great example of an info product are universities. Universities, people pay for university education, and what they take back is information. So the fact that this can apply into the online world is absolutely amazing. And the fact that you have the chance to become the university, someone that shares information in a place and space and time in which information is so democratized and the ability to actually create an information business is so democratized. It's a huge shame for you not to grab this opportunity. Let me explain what I'm talking about. Why is this the best time to sell knowledge? The self education market is expected to hit $1.1 trillion by 2030, right? And why are people moving into self education rather than traditional university degree education. I'm not saying that universities are bad. I'm not saying that universities, you know, people don't find value in universities. But the rise of self education is a product of the democratization of the fact that anyone can have an info business. Back in the day, only universities and schools used to have info businesses, which means that the supply of information products was very limited to these institutions. Nowadays, anyone can transact with information, right? So you get to choose which information you download and which information you absorb, right? And this is why self education is rising. Now, you're very lucky because self education means that people will be purchasing things from you, right? And you just need to be one step ahead of them, right? People are replacing degrees with courses and creators. Why? Because again, people just want to be educated from people, other people that are just one step ahead of them. I want to give you an awesome example here. Imagine you're just a complete beginner that wants to start working out, right? Now, you could have Arnold Schwarzenegger show you how to work out. And Arnold Schwarzenegger is a weight lifting champion. He has gained so much muscle. He has been, like, number one in the world in weight lifting for 40 years. But guess what? Arnold Schwarzenegger doesn't remember the problems of a complete beginner in the gym so vibrantly as someone who has been going to the gym for one year now and has gained muscle, right? So, guess what? What happens now? A person that has just spent one year in the gym and has just learned how to gain muscle has more vibrant information of the problems, right, that you will face. So a big percentage of people, right? Would be more likely to hire and purchase a course or the information of a random dude that has been going to the gym for more than a year now and has all of these problems that you will face fresh in his mind, because he just faced these problems one year ago and he has overcome them rather than purchasing a course from Arnold Schwarzenegger, which, yes, of course, he has status, and he has all of this experience, but he faced the same problems as these people 50 years ago. Do you get a point here? This is how you are now finally able to compete with all of these top graders and top universities and top celebrities, right? I'm talking about you. Now, on top of that, tools like Artificial Intelligence, Notion, Canva, CanGPT can make the creation process of these courses, and again, packing the information in a cool way so easy. And there are so many courses also of mine that you can check out with AI, Notion, Canva GBD, make it a complete star in this field. And, of course, you don't need a team. Selling information is just a matter of having the correct strategy and a laptop to just upload the information in the correct destinations. Now, what are different types of info based businesses that you can start, right? Because it's not just about selling courses. Obviously, packing your information and packing all of the information you have into a course is a very, very valuable skill to have. And with online courses, yes, you teach the skills that you want to show people step by step, right? So online courses really come down into you having a framework and moving people from point A to point B through your framework in a course. On top of that, you can also sell eBooks or guides. You can turn your, again, information into eBooks and guides, which just lead to quick wins and deep dives, right? On top of that, you can, of course, create templates, right? Notion templates, wipe files. These provide systems for people and systems at the end of they are information. Another info based business you can start are webinars, right, workshops, live, engaging events that again, you just transact information, communities, right? And membership access to communities are also a way for you to transact information, and they lead to recurring provide recurring value to people because you usually charge for a monthly subscription to their communities. And finally, you also have coaching and consulting, which is the highest ticket, right, the highest price that you can ask for in this info business. Now, here's the fly wheel of the info business of this online info business. You start by learning something, and chances are that you already have something in your mind that you have learned. The second way, the second step is that you package what you have learned. The third step is that you help other people achieve the exact same result as you have and then you get paid for your knowledge. Then you improve the packaging and the product that you have created, and you use it to grow your audience in this compound. Because as you're growing your audience, you help more people. As you help more people, you get paid more. As you get paid more, you improve your product even more. And you will be surprised how fast this system scales. And when I say you learned something, I mean, you just do a retrospective analysis in your mind and think of yourself. What is a transformative experience that I have undergone, right? And how can I put it into perspective to potentially package it and help others with it? Now, of course, the best product you can sell is you, right? People don't buy products. At the end of the day, they buy trust. And in the info space, it will be very good for you to position yourself as in the brand, create a personal brand around your info products. You are the shortcut that people want. The more authentically you share right? The more value you provide, no one else has your voice, your story, and your experience, and that's why information and knowledge is your biggest asset. The reason why in the Infospace info businesses have scaled so much and so exponentially during the last years is that people are just fed up with these solass brand that have nothing personal, right, and offer no emotion to the customers rather than just a simple product. People want to resemble with the creator of the brand, people purchase by trust, right, and not just by value, and they want to feel something before they're purchasing, again, anything pretty much. This doesn't even apply only to information. So information, especially when you're promising transformation to someone, it's so important for people to feel something, and the best way for people to feel something is to purchase with trust and knowing you. So creating a personal brand around your information products is one of the best choices you can make. So what is the Getaway from the stat right here? Out of all the things that you could sell, the most profitable is what you already know. If you transact with information, you don't need a warehouse, you don't need a developer. You don't need a massive audience, all you need is to solve a problem with what's in your head. And the best thing is that we've all solved problems and we all have underwhelmed transformative experiences. So by targeting your younger self, you definitely already have, for example, a target avatar created, and we're talking about this in just a second. So what's next here? Turning what you love into a product or a service. So in the next lesson, we'll help you identify what you already love and how to package it into something that people will pay for. So more information about this in the next lesson of the scores. 5. Understanding How a Digital Product Business Works: Creating launching and scaling my personal digital product business to more than 80,000 downloads of my digital products, I can guarantee you that the only thing that you need to understand in order to find success in this field, which by the way, isn't even that hard is this graph right here. So this graph is everything that limits 99% of digital product creators to scale. And again, once you understand this, you will unlimited potential in the field of online business. So let me elaborate on this graph right here. The first thing is you. Now, you in this space of digital product creation and digital product business, you're transacting with the market, which in this case, is your niece. Now, in the niche and in the field of online business, and in general, in every single market across mankind, there are three core niches. And this is the niche of health, the niche of wealth, and the niche of relationships. Now, you can't just go ahead and create a digital product around how to be healthy or how to be wealthy or how to be good at relationships, because as you can imagine, these niches are extremely saturated. There are other people that have created digital products and have scaled their businesses way before you and have potentially millions of subscribers and millions of dollars generated. But if you're starting out your digital product business, the best bet that you can do is to sub niche. And you're very lucky here because wealth and relationships have the opportunity to sub niche pretty much to eternity. For example, if you choose the niche of health, you can sub niche into fitness, vitamin supplements, carnivore diet, running, working out. All of these are sub niches of the niche of health. Wealth, also, right? You can sub niche to real estate, crypto investments, making money, making money online, making money with real estate, right? And of course, relationships, you can also subnise. Now, you should keep subniching and sub niching until you reach a point where you're better than the competition, and this is for you to evaluate. So once you keep sub niching in these areas, right, on these markets, you will find your market, your specific market, your specific niche, and you might need to sub niche, again, a lot to find your market, you might want to go focus in health, for example, and then focus in training and then focus in hybrid training and then focus in hybrid training for investment bankers. But if you keep submising and submising at some point, you will find a market of people that are experiencing a pain point currently that they can't solve. So this is exactly where you will fit in with your digital products. And here's how we will make money from these people, right? We will make money by distributing value packed in digital products, right, which will relieve the pain of our market. And for the value that we will be giving to our market, we will be compensated back. This is the whole again, framework of an online business, and this is the whole framework of a digital product business. We pack our digital products, right? Again, we pack our knowledge and information in the form of digital products which are made to relieve the pain of our market, and we get compensated back. Now, here's the thing in the hears truth. This is not a framework of just digital product creation. This is the framework and how every single business that transacts with some sort of product works, right? This is a traditional business model that every single business uses. Now, you're very lucky because if you're transacting digital products, you get to potentially automate this part and this part. And this is where 99.999% of digital product creators lose because they fail to automate this part and automate this part. So what am I talking about? Let me show you. There's a saying that says, in order to make millions, you must first impact millions. Now, let's break down this saying right here with the first scale of the sentence, which is in order to make millions. Now, making millions pretty much all comes down into automation and systemization of the distribution of your digital products. This means that in order to make millions, you must be able to impact millions in bulk. And guess what? If you're clicking, right, let's say that every click that you do in your laptop equals with one cell of your product. Can't make 1 million clicks. You can't click 1 million times. So as you can imagine, you must find a way to systemize this whole process. So your digital products will be selling as you're sleeping without needing your direct time and energy investment. Because guess what, money is abundant, but your time and energy aren't abundant. You have a limited amount of time in this Earth and a limited amount of energy to invest in your actions, but you need abundance in financial. So how do we do this? We automate the creation, the distribution, and the cash collection of these digital products. This is the number one thing that most people fail to understand. You need to find a way to automate the creation, distribution, and cash collection of your digital products. And if you don't want to automate the creation with digital products, which by the way, is extremely easy with the correct software, and the di utilization of AI, you 100% need to automate the distribution and cast collection of your digital products, and you're lucky because in this video I'm going to show you how to automate all of these aspects, not only distribution and the cast collection, but also the creation of your digital products. Now, this is the making millions part. Let's focus on the impacting millions part, right? Because, okay, you will have your digital product created and potentially automatically distributed, and the cash will be automatically collected, but you need to find a way to also impact millions. So how are we going to impact millions? We this is where you shouldn't choose your target avatar, you should attract your ideal customer cause guess what? Just as we elaborated in this framework right here, for the first time potentially in your life, you get to choose exactly who you will be transacting with. You get to tailor your market. You get to choose your market, you get to create your target avatar. And this is something beautiful because every single one of us now we have the ability to choose who we'll be transacting with, right? So you get to choose exactly the ideal person that you want to transact with. Let's say that you wanted him to male, 30 to 35-years-old, you need to want him to be in a high socioeconomic status so you can afford your digital products. You can choose his education level because guess what? Everybody is connected right now with the Internet. We have like 8 billion people connected with each other, and the market has changed. We live in a global market right now, so you're not limited to transact with just the random people that are in your area. Now you can transact with anyone across the whole world. So this opens up the door for you to directly choose your target avatar and find him, guess what, in 8 billion people across the world, there are definitely 100,000 people that match the exact outline of your target addr. So now we need to attract our ideal customer. And I'm going to show you four ways to do this. There are pretty much four ways to acquire clients for your digital products. The first one is by posting organic content online. Now, this is virtually free if you have the systems to produce content, which is just a camera and basic video editing knowledge. And once you create content, you can distribute it for free online, and these small robots, as I want to call them, these algorithms will be distributing your content everywhere online, right? So you have high chances of attracting your ideal customer if you create educational content that relieves his pain for free. That's the number one thing that people miss with organic content. Your number one priority if you're creating organic content is to solve some sort of pain that your target avatar has completely for free. So once your target Adar sees that with your organic content, you have solved all of, I guess, a part of his problems, right? With your free content, you will think that, Wow, imagine he gave me so much value with his free content. I can't even think of what's going to be happening inside of his paid digital products. And this is how you acquire customers right with organic content. Now, the second way to acquire customers to your digital product, especially if you're selling a high ticket digital product, which means that it's relatively expensive to the market that you're transacting with is warm outreach. Now, warm outreach refers to you reaching out to people that already know, like, and kind of trust. Now, where do you find people that know like and trust you? This could be people that have subscribed to your email list, right, or your lead magnet. This could be people that already have connected with you on social media, if you have social media platform, right? This could be people that are already subscribers of yours in your socials if you have a following. So you reach out to them and you're like, Hey, you manually reach out to every single one of them, and you're like, Hey, I have this digital product you might be interested in it. Now, this is not Level zero, right, online business. This is level two online business, because you already need a small audience in order to perform warm outreach. That being said, Organic content is level zero online business. You don't need anything to start producing online content. You just need a camera. That's it. You don't even need editing software. You can see the speed right here is not heavily edited, but you're still watching it. Now, the next thing that you can use to attract your ideal customer are paid ads. And with paid ads, it's pretty much like organic content, but you literally pay for the eyeballs that will view your offers. Now, paid ads are a bit, again, different than organic content, but you can really measure the key performance indicators of paid ads. You pretty much know that for every $10, for example, that I'm going to be investing in paid ads, I will get 1,000 or 10,000 eyeballs in my content. So you tailor your content in a way to appeal to new people that potentially don't know you, right? And some of these people will convert and purchase your digital products. Now, paid ads are just a complete different story, and there are different strategies that you need to apply to run paid ads. But I want you to remember that in organic content, your ideal customer has clicked on the video by himself and has showed interest in your video, whereas in paid ads, your video is just shoved in the face of your, again, ideal customer if you did correctly. So you need to keep that in mind. Organic content is better than paid ads. That being said, organic content is a bit unpredictable because you rely to these algorithms to find exposure. Whereas in paid ads, you do not rely to an algorithm. You know exactly for every $10, 1,000 people, for example, or 10,000 people will see your content. Now, the fourth client acquisition way is called outreach. Now, what we do in called Atreig it's pretty much paid ads, but with email or Instagram DMs. So what is called Adich you just have an automated sequence or an automated email or an automated DM ladder, as you'd like to call it, that is being sent in bulk to all of the people that you choose, right? So there are agencies that run called outreach. You can have your email being sent to 10,000 people, 100,000 people if you want per month, and a small percentage of these people will reply, then you can either book them in a small call to sell your digital product if it is a high ticket product, or you can funnel them into your landing page of your digital product if you want to sell them, let's say, automatically. Now, here's the thing. In order to do this, and I know that this sounds like a complicated system right here, but in order to put this into play in order to make millions by impacting millions, you need, again, to automate this process right here. You need to automate the creation, distribution, and cash collection of your digital products, and by the way, cash collection is something that will be very, very expensive if you start selling tens of thousands of digital products, you will see that a small percentage of cash that is collected by these again, software companies. That the payment processing sums up into a substantial amount of revenue. And the second thing that you must automate is your client acquisition. Now, again, the harsh truth is that in order to automate all of these tasks properly, you used to need, right, lots of different software to use. And software, these websites were relatively expensive. So you would need a different software to create your digital product. Like, how do you create your digital product? You don't know, you probably need a software to do this. How do you distribute automatically your digital product? How do you create a landing page or a small website for people to view your digital product and potentially download. Right? How do you collect the cash, right? Where is the payment processing? How does someone enter his card details and pay you? All of these things used to be able to be applied with different software applications that would require you a monthly subscription to run each and every single one of them. And I'm not even going to go into paid ads and called outreach. So the point I'm trying to make here is that digital product creation distribution, if you want to do this in the scale of millions, used to be very, very, very expensive. You're lucky because in next modules of the scores, I'm going to show you the one stop destination into creating, hosting and running your online business with digital products and offers. So you don't need to stress about having 1 million different subscriptions in 1 million different platforms that take monthly recurring subscriptions out of your wallet, and you can live your online business days like completely stress free. So thank you very much for being here. I'm going to see you in the next lesson of the scores. 6. Turning Your Passion into a Product: So now it's time to talk about how to turn your passion, your expertise and your knowledge into a product, pretty much how to monetize your knowledge. In this lesson, we're going to be discussing about every single step and every single realization that you should take in order to enable yourself, again, to turn your passion, your knowledge, and your expertise into profitable digital products and transact in this online, again, information market with, again, the value of the lesson right here. So let's start with this again, presentation. Why this lesson matters. Your business, right, will only grow if you're actually enjoying what you're doing. And we elaborated on this point in the previous lesson of the squares. Pretty much. If you don't like what you're doing, and if you don't like the people that you're transacting with and if you don't, like to serve these people, then regardless of the amount of money that you're making, you will not be fulfilled. You will not be happy. But if you enjoy what you're doing, and if you're actually having fun with what you're doing, your business will grow. And there is nothing more fulfilling and nothing cooler than to see your business grow as you're serving people that you love to associate with. Passion keeps you consistent, right? And consistency drives results. That's pretty much it. And at the end of the day, if you can't know, lock in every day to work in this business of yours, even if it's for 1 hour, right, you won't see results, right? This takes time, this takes energy. But again, the return investment is huge. Not all passions, right, though, are profitable. So it is time to align what you love with what people will pay for. And how do we do this? We do this by analyzing the EGI gi of online business. Now, again, just because you love something doesn't mean that it's a business. Yes, I'm going to show you how to turn your passion into profit. And yes, there is a way to again, generate revenue online from what you love, but pretty much what we want to do here is to find this overlap of what you love, what you're good at, and what people will pay for, right? If you manage to connect all of these dots together and find, again, this very specific point in which you're doing what you love, you're doing what you're good at, and you're doing something that people will pay for, this is the home run of online business and more specifically information based online business. So the question is, how do you find your thing, right? We need to find a way to understand what is this that we're going to be focusing on. So, ask yourself these five questions, and to get more specific, I want you to write these questions down and spend at least 5 minutes answering each and every single one of these questions in the most detailed as possible, right? You need to be detailed when answering this question. So the first one is, what do people come to me for advice about? This means that if someone comes to you and asks for advice about something, this means that in their mind, you are perceived as a person of knowledge around this specific area. This means that if you have convinced your friends and your close circle, for example, that you're the expert on this thing, this probably means that you can effortlessly convince many other people across the whole world that this is what you're good at, right? Effortlessly. This is very, very important because you want, again, your convincing factors to come out completely, effortlessly. You don't want to again, rush things and put too much effort into, again, being seen as a person of authority, right? So again, what do people come to me for advice about? The second thing is, when do I find myself entering the flow zone, right? The flow zone is this state in which pretty much time fades away, right? Location fades away, and you're just focused on this one task that you're performing. Now, this could be any task. This could be literally cleaning a house. This could be shooting photographs with your camera. This could be driving, right? This could be playing tennis, right? Chances are that the let's say action that you're taking when being in the flow state is your calling, right? And actually, studies have shown that people who enter the flow state more times per week tend to be more happy. Pretty much the flow state is directly tied with happiness. So I want you to really think, when do I enter the flow zone, right? The flow state? It really varies between different people. So someone might enter the flow zone when recording videos, for example, right? This is me. Someone else could enter the flow zone when again, driving. Someone else would enter the flow zone when cooking. Whenever you enter the flow zone, this probably has something to do with, again, your subconscious mind, right, and your calling. So please pay attention when do you enter the flow zone. And to just make a small final point regarding the flow zone, we enter the flow zone when we're performing tasks that are not that easy. So there is a small challenge that doesn't let us get bored, but these tasks aren't that challenging to get us discouraged, right? So this is usually when we enter the flow zone. The next question that you should ask yourself is, what have I figured out that others struggle with? And to help you with this question, I do not want to compare yourself with others. I want you to compare yourself with your younger self. What have I figured out that my younger self hasn't self five years, again, younger didn't figure it out, right? What is a transformative experience that I have underwent, right? I don't want you to focus on others for now. I just wanted to focus on yourself, guess what? We have 8 billion people across the world. You will be suddenly connected with all of these 8 billion people that could potentially transact with your products. This means that there are at least 500,000 people that are exactly like your youngerself and are facing the exact same problems with your younger self, right? So if right now you know something that your younger self could benefit from, chances are that at least 500,000 people across the whole world can also benefit from the same exact information. So this leads to Again, the fourth question, which is what skill, what knowledge or obsession do I never get bored of, right? And if this skill, this knowledge and this obsession also ties down into solving a problem, this is, again, even more profitable for you. And finally, what do I do better, faster and smarter than most people I know? Because if you manage to do something better, faster and smarter, this means that you have developed a framework behind it and a system behind it. And the fact that you have systemized a process is very valuable to other people, right? Because again, time doesn't equal with the same amount of money for everyone, right? 1 hour of time from again, someone that cleans a house is not the same. It doesn't have the same price with 1 hour of time of a CEO. So imagine that you found a better, faster and smarter way to burn calories. This could be very, very valuable to a CEO, for example, if you could help him, like, lose calories ten times faster, right? So we very much need to turn your passion after this into a promise. So again, previously, we figured out what your passion is, what your thing is. Now it's time to turn this thing into a promise. Now, here's the thing. Online content in general, and I'm not talking about course content like this course right here. I'm talking about online content, for example, you can find on YouTube on social media platforms is information based. But what will differentiate our info product is that if you want to turn this information into an online business, you want to sell the transformation that will lead this information will lead to. Does this make sense. So, for example, let's say that you are a video editor. If you would create a video on YouTube around video editing, your video will be titled how to edit in final CAT P. But Final Ca Pro is video edting software. But if you would create an info product around the exact same information, which is editing in Final Cad Pro, you would name this info product, how to become a final CAT pro editor. Do you see the difference here? We're talking about the exact same information. But in the first state in the state of online content, again, giving out this information for free on social media, right, you won't sell the transformation because you don't have to. You just give out the information. But if you want to sell an info product, you need to sell transformation, how to become something, right? Not how to learn something, how to become something. Because at the end of the day, people learn things to become someone else to move from point A to point B. This is a big realization that made a huge impact in my business when I understood this concept right here. In online business with cell transformation. I online content, we transact with information, right? Now, here's some examples of this same, again, process. Let's say that your passion is fitness, right? The promise that you could make is, for example, that we help busy people get fit with 20 minute workouts, right? What is the transformation here? Get fit, become more fit, right? And another example, let's say that you like design and your calling is design. A promise that you could make is that we teach beginners how to create viral Instagram posts, right? We turn beginners into creators. If your passion is cooking, we show families how to eat healthy on a budget or even better, you could rephrase this into we help families become healthier on a budget, right? Your offer is, again, the transformation. It isn't just the topic. So it is now time to turn your story into a product, and that's one of the highest leveraged things that you need to focus on your origin story, right? What did you struggle with before, right? You need to position yourself in point A, right? So, right now, you're in point B. You're ready to turn your passion and your knowledge into an info product, but you need to remind yourself how it was when you were in point A, because this again, will help you resemble with your target audience. And again, if you are targeting your younger self in this business model, everything will be so much easier. What did you discover, right, that helped you move from point A to point B? Or at least what realization did you make that wanted again, you made you want to embark in this journey, right? What result did you get? Was it potentially a early win, for example, in this business model of yours? Can you break this small result that you got into steps? If you can, this is your first digital product, right? So I want you to answer these questions, and again, a piece of paper just as we answered the previous questions in this lesson. Right? Now, the biggest thing that I want you to know here is that you don't need to be the number one expert. You remember the example that we gave with Arnold Schwarzenegger and just a person that has been going to the gym for one year and has seen progress, right? Beginners resemble more easily with this person that has been going to the gym for just one year and has seen massive progress rather than Arnold Schwarzenegger that doesn't have the problems of a newbie you person that wants to get into fitness, right? Because he had these problems 40 years ago. So you don't need to be the industry leader to teach something. You just need to be a few steps ahead of the person that you're helping. Take me, for example. I'm not the biggest CO businessman of all time. I'm just one step ahead of you. That's why I'm here, again, teaching this course because I've seen success and I've seen results. And it's way easier for you to again, resemble with me rather than Steve Jobs, for example, right? So, most people want relatable, again, info products, personal brands, not perfect info products and personal brands. The best teachers are often those who have just solved the same problem like you recently. So that's why we teaching what we've figured out, not what we've mastered. That's very, very important for you to understand, right? So I really don't want you to think that you need to be the number one industry leader, awesome expert to do something you really don't so what's the key takeaway here? The key takeaway of this lesson is that your story is your strategy. You've already lived through a transformation. You can record a transformative experience of yours, right? You know when you enter the flow state, and you finally get to do, right, and focus on and transact with the things that genuinely make you happy because now you get the freedom of choice to finally, again, turn what you love. Into an info product. So now it's time to package that, right, and help others go through it faster, right? So package your information that led to your transformation and help others go through it faster. The most profitable products are built from personal breakthroughs. So in this stage of the course, you need to do a retrospective analysis on what you love and what you're good at in order, again, to be able to scale and pack everything into profitable info products. So what's next? Spoiler alert. You're not just going to be creating one info product. You're going to be grading three different info product offers because this again, comes down into the back end system of your digital product business cause I promise you that by the end of this course, you will know exactly what it takes to set up a system that leads to automatic sales of your info products. And this requires you creating three actually different offers, right. I'll show you how to take one idea and turn it into three scalable income streams, a low ticket, a mid ticket, and a high ticket, again, scalable income stream. So I'm very, very excited to move to the next section of the course in which we're going to be discussing about these three offers. So more information about this in the next session of the course. 7. Creating 3 Offers from One Product: That at this point in this course, you're starting to understand that launching an online business and turning your passion, your knowledge, and the information in your mind into products isn't as simple as you may have thought. Or more specifically, because actually, it is straightforward. I think that you've realized the importance of running a system in the back end that automates most of the processes of a normal business, for example, sales, marketing, client acquisition, funneling people, and increasing the lifetime value of each customer. Now, here's a if you just had one offer, you're just living huge piece of the pie in the table, right? But by launching actually three different offers, this is, like, by evidence based, the best way to monetize the information in your brain. Now, in this lesson right here, not only I'm going to show you the three offers that you should create, but I'm also going to be explaining to you why businesses that transact information and sell information that have three offers manage to make more than 80% more revenue from the exact same number of clients than traditional information businesses that just have one offer. And don't worry. It's not that you need work on a completely different type of information or package information in a completely different niche in order to make it happen. It's just that in this Astonalyam I'm going to show you how to create an entire ecosystem of offers and value out of one idea of yours. So let's get started. Why does this lesson right here matter? One product isn't a business, right? And a business doesn't sell just one product, right? Imagine having a whole supermarket and you're just selling one loaf of bread. I mean, it will sell, but, like, you're missing so much, right? So your business shouldn't just be selling one product. Your first product is going to be your starting point, but your business shouldn't be selling only one product. A true offer ecosystem builds trust, revenue, and repeat customers. You should build trust you should have a relationship with your customers in order to increase lifetime value, which is the most important thing in online business, increasing the lifetime value of each customer of yours. How many times does each customer of yours purchase your products, and how many products does he purchase? That's very, very important. So in this lesson, I'm going to show you how to turn one idea of yours into four layered offers, Your lead magnet, your low ticket product, your mid ticket product, and your high ticket product. And it all comes down into, again, turning one idea into these four layered offers and funneling people from one offer to the other to the other to the other until you managed to make the most out of each, again, client of yours while, of course, satisfying his need to acquire information and giving as much value as possible. So you're both very happy from this transaction. So this right here is the so called value ladder and how your customers, right, people that want your information and people who purchase your information will flow from one of yours to the other. And we're going to again, be elaborating on each and every single one of these offers and products in just a second. So the lead magnet is pretty much usually free, and it's the first quick win of your customer. A lead magnet is usually used to just acquire contact information, of your target Amatter in exchange to, again, a freebie. It could be a digital product, a small eBook, right, or a template, for example. Those are the type of lead magnets that we use. Now, once someone downloads your lead magnet and finds value in your lead magnet, he starts to be nurtured by your value, by your content. He now knows he probably likes. He kind of trusts you, and he already has given you some, again, of his contact details, which is a good step toward the next offer of ours, which is the low ticket offer. And the low ticket offer is, let's say, the cheapest product we sell as a business. It is an affordable entry level product. Now, the low ticket product isn't there to make us rich as information, let's say, business owners, the low ticket product is there to again make people like and trust us. And it's the first time that a customer will swipe his card and pay you any dollars. You're not going to get rich from the low ticket product, but you will unlock a new, let's say, relationship with this customer of yours that has, again, downloaded your lead magnet because now he has paid you. And if he finds value in the low ticket product, right, you should be thinking, you know, the person that just downloaded your low ticket product should be thinking, Wow, Imagine with just $5, $7, I got so much value out of this business, right, out of this person. Imagine what would happen if I purchased his mid ticket product, which is a product priced anywhere $50-500, depending on, of course, the type of information you're transacting with. The mid ticket product elaborates on the same framework, right, but solves problems that arise once someone, right, absorbs all of the information of your low ticket product. Because as you can imagine, when you solve a problem, another problem arises, right? Let's say, for example, that in the beginning, let's say that you're in the niche of gym on the gym, right? In the beginning, someone that wants to start going to the gym, he has a problem in understanding the mindset behind going to the gym and he might be afraid of judgment, right? So in the low ticket product, you help him again, surpass this sphere of judgment. So now he has surpassed this sphere of judgment, but now he's in the gym and he doesn't know how to use, like, all of the weights. So in your mid ticket product, you show him how to use the weights. You're just solving a problem that arises once you solve the low ticket product. And this is way I get more expensive than the low ticket product. So you go in more depth, you add more value, and in exchange, you ask for more money. And what happens when someone again, versus your mad ticket product and is satisfied, then he wants the high ticket program. And the high ticket program is going to be the most expensive offer of yours. It's going to be premium, it's going to be personal, and it's going to be transformational. And here's the thing. It's not that easy to sell high ticket products alone, right? And it's not that easy to sell mid ticket products alone, right? So that's why this is the value ladder. You start with a lead magnet, a low ticket product, a mid ticket product, and then a high ticket product. This slide rate here is able to change the whole trajectory of your online business and every single business regardless of what you're transacting, should have all of these elements and should connect all of these elements in a harmonious way, right, in which, again, customers can transact with these elements, and you will increase the lifetime value of each and every single one of your customers. So again, each step of this ladder builds trust and increases income. So why should you create multiple offers? First of all, people have different needs, budgets, and level of commitment. Someone might be able and might have the income to invest and only purchase your mid ticket product. But if you only offer high ticket products, then you would potentially lose like this customers. Whereas now you can't have him as a customer, right? On top of that, your freebie earns attention. Your lead magnet earns attention. It's an awesome way to bring people in your business because it's completely free, right? They don't lose anything by downloading your lead magnet. Your low ticket product is what starts to build trust and trust is, of course, created with the fact that the transaction between you giving the low ticket product and you receiving money is a, again, transaction, and you need to have trust if people will again be okay in purchasing your mid ticket product and your high ticket product. And again, your mid ticket and high ticket offers create deep transformation and usually profit to your clients, right? So it maximizes revenue without adding more topics. That's why multiple offers just work, and you should have multiple offers. So let's talk about the lead magnet. The goal of your lead magnet is to first of all, capture attention and collect emails. You pretty much want to make it a no brainer for someone to download your lead magnet, right? They shouldn't be afraid to give their emails to get your free magnet your lead magnet in exchange. Lead magnets, like 95% of times, they're completely free. But if you're transacting something again, very, very valuable to the market, you can also charge for lead magnets, but I wouldn't suggest this. It's very important for you to start collecting emails and building an email list of people that you know that are, again, interested in your offers. I'm going to show you all of the systems and processes on how to collect emails and all that stuff in just a second in this course. Now, what are some format ideas that you can use for lead magnets? You can give checklists, templates, mini courses, quizzes, you know, e books, things that can be replicated multiple times and can be, again, given out multiple times, digital products, right? So it should solve, like, a small but annoying problem fast, the lead magnet. So, for example, the seven day gym checklist or a template that you can download to help you go to the gym faster or the five post Instagram content plan, right, which going to be a free PDF. You don't sell with the lead magnet, you help. You build trust, right? It's just a freebie to build trust and collect emails. So then we're moving to your low ticket product. And here's what the odiger product does. It converts the interest that you've earned with your lead magnet, right? The tiger product converts this interest into your first sale. The Low Dicker product should be priced anywhere $7-49. And by the way, I'm going to show you in the next lesson how to calculate prices, which of course, go according with the value that you provide. I'm going to show you how to calculate the value and how to provide more value and what value is and how to tweak prices in your mind. So pretty much like the format of a low Digger product, it's either a short course, right? An e book or a digital guide, or it could be also like a notion template or a swipe file. So as you can see, these are more valuable assets than, of course, the lead magnet. Then again, it's not like the ultimate solution. To help your target avatar, right? It's just, again, a way to convert the attention that you got with your lead magnet into a sale. So for example, if a load product to be a notion for creators template and a walk through, so like a small course for $29. Now, throughout the whole process of creating your lead magnet and your loadig product, your mitigt product, and your high dget product, you should have in your mind your target avatar and your target audience, and you should know exactly who you're serving. That's why in the previous son of this course, we talked about choosing to serve your younger self because you know exactly what your younger self needs. So let's move to the mid ticket product now. And the goal of the mid ticket product is to deliver real transformation. The mid ticket product can make you money, and on top of that, your mid ticket product should be the heartbeat of your business. It ranges anywhere from $97 to $499. I wouldn't suggest you going lower than 97 or above 499, and it could be, for example, a master class, a flagship course, or a workshop bundle. Or a digital bundle, for example, with community access. An example would be the content Empire master class full system plus private group, again, access for $297. So again, your mid ticket product will be funding your whole business and you will be making money from your mid ticket product, right? But again, the big amount of money with this info business will be made with your high ticket product. Let me show you what your high ticket product will be. The high ticket product is the ultimate solution for your target outor. Pretty much, when someone opts in your high ticket product, right, and completes it, he shouldn't face the problem that he used to face before finding out about your lead magnet, your load ticket product, your mitiget product, and your high ticket product, right? It offers deep transformation, and usually it's also personal. So the mid ticket product is personal. You're not again, exchanging directly your time to serve every one of your clients. For example, a master class, yes, you shoot it once, right? And people download it and they might pay $500 for it, but you're not exchanging your time and energy directly for this master class. But if someone pays you high ticket product pricing, $1,000 and above, and it really comes down to how much you want to charge for your high ticket products. I've seen high ticket products go for $10,000, $20,000. Usually you will help him one on one. So that's one on one coaching. You either do the service for this person. Let's say, for example, that you're offering website creation services. Your mid ticket product would be a course on how to design a website, but your high ticket product would be that you and your developers would design the website for other people or a group program with limited seats. For example, for example, for a high dget product would be one on one Coaching, build and launch your course in 30 days for $2,000, right? So the high dget product completely solves all the problems of your target Abbot. So this right here is an example, let's say, of a business with its four offers. It would be, for example, the topic of the business productivity with Notion, the lead Bag. Be a weekly planner template, a simple PDF, which in exchange will ask for the contact information of your target Avatar. Then you have the low ticket product, which is, again, the daily dashboard and 20 minute tutorial at $90. Then the mid ticket product, the master notion for creators, again, a master class, the bread and butter of your business at $197. And don't be discouraged by the pricing because if you sell a $197 course 1,000 times, that's like almost 2000 $200,000, right? And high ticket product would be a private notion workflow setup, right? So you set things up, you serve people on a 11 basis, and that's for $1.2 thousand. So just with one idea, which is helping people become productive with notion, you now have four income streams, four different offers, and four more chances to serve more people, right? So again, this whole offer creation works because you meet people where they are. You give them options. So if someone couldn't afford your mid ticket product, you can purchase your low ticket product. If someone doesn't afford your high ticket product, you can purchase your mid ticket product, right? You guide them for free. You pay to premium, which means that you nurture this relationship with them, you nurture them, and you make them know like and trust you. You create momentum, trust, transformation and build a business at scales without creating ten different things. It all surfaces around what you want to do and the people that you want to serve. So the key takeaway of this lesson is that your offer isn't one product. It's a journey. You should start small and free, and it's just a step by step process into making big bucks from one client of yours. You develop quick wins in your low ticker product. You provide deep value in your mid ticker product, and you offer personal transformation in your high ticket product. Pretty much, with one message, you have multiple formats and a scalable impact. And this is why, ladies and gentlemen, you should have four offers in your business. I hope it makes sense now. What's the next step here? The next step is for you to understand what value is? Because in order to create these four offers, all of these offers are value driven, right? You want to make all four of your offers, your lead magnet, your low ticket product, your mid ticket product, and your high ticket product non negotiable, right? You want people to be flabbergasted by the fact that this offer exists. So in the next lesson, we explore how you can do this, right? We'll explore the psychology and strategy behind irresistible offers and how to position your products so well they sell themselves. In this course right here, you will be creating a system that automatically markets and sells your product, right? So the core of the system are irresistible offers, right? More information about irresistible offers in the next lesson of the course. 8. Building a High-Converting Lead Magnet: Ladies and gentlemen, in this second installment of the course, I'm here to show you exactly all of the different offers that I have applied in my online business. This is going to be a more, let's say, practical approach into this whole, again, online business setup we're doing here, right? Because again, I not only want to give you the theoretical information which we analyzed in the previous installment of the course, but I want to show you what works in my business, how I turned what I love into an online business, and how you can do it too. So in this second installment, we're going to be going through Mead magnet, Milo ticket product, my mid ticket product, my high ticket product, and how everything is interconnected. Now, once we're done with analyzing, again, my business and how I've structured everything in my personal online business, I'm going to show you exactly how to put everything together and how to interconnect all of your products with, again, an awesome software. So to give you some perspective and some context behind my business before I reveal all of my lead magnets, my products, right, and all that stuff, I need some context to understand what I'm going to be presenting to you here. So my personal business that is, of course, online is the fact that I help people turn their passion and their knowledge, right, into income online through packing it into info products. Pretty much what I'm teaching in this course right here, right? Now, based on that, right, after again, doing this myself, I know exactly how to turn what I love and what I love to teach into products and sell them online, I help other people do the exact same thing. So with that in your mind, let me show you exactly how I have positioned myself in the online world and how I managed to sell all of my offers and all of my products. My offers and my products have been fairly successful. I have enrolled multiple people. In my course, more than 80,000 people across the whole world, I have taught I've sold my mid ticket product more than 360 times and my high ticket product more than 50 times, again, by again, leveraging the power of the Internet and reaching people across the whole world. This framework and this business that I'm going to be showing you this doesn't work, right? And in this first installment of the second module of the course in which we're getting again, practical, I'm going to show you my lead magnet and how I have positioned myself with this lead magnet. So enough with this introduction, I know that right now you have context around my business. Let me show you exactly what I'm talking about. So this right here is, I guess, my website or my landing page. Now, in the world of online business, we call this a landing page, but it's just a webpage. It is lambs coors creation.com, which is like my offer. Now, this right here is actually the landing page, which will persuade someone to purchase my lead magnet. Now, as we mentioned in the previous session of this course, the lead magnet could be completely free, and in exchange to the lead magnet, usually give a PDF or a template or some basic information that someone is looking for. In my case, my lead magnet is a 1 hour free training on my framework, right? So here's what happens when someone clicks on my website. He's redirected in the standing page, which you can see this big title being transform your knowledge into a thriving online course business, right? Create and launch your profitable online course in 30 days, no following, no ads, guaranteed results. Right here, right? I have this video, which is pretty much an introductory video that urges people to watch the free training. Now, here's what happens if I scroll down the landing page. You see what you will learn in the free training, more information, and just more persuasive factors to make people watch the free training. The only purpose of this landing page is for people to watch the free training and move into the next step of my funnel. So again, this is how I have positioned my landing page. I try to make it as persuasive as possible, right? So course creation are what you learn in your free training. Course creation, marketplace, sale, again, automation, zero ads, zero follows framework. Again, how to scale your course empire, right? So again, most creators don't realize how much revenue potential is lost through inefficient course creation and marketing systems, right? More stuff, more stuff. Again, a button towards the free training, I'm going to show you how to create all of these, right. So testimonials of people that have worked with me, Core Baz Mary, those are people that have worked with me 11 or either enrolled in amdicket product, right, and our formula, which is the unfair advantage. So again, the only reason of the standing page that the standing page exists is to make people watch the free training. Again, more information about the free training, what's the free training buttons. So you see that your lead magnet, usually it's indicated actually to have a small landing page for your lead magnet, which is pretty much a small let's say website that urges people to check out your lead magnet. Now, I don't want you to be discouraged because I'm going to show you exactly how to create this website in just a second. So more information about, who I am, the future of online education, white school, ain't convinced yet, some frequently asked questions and watch the free training. So let's say that someone watches the free training. What happens here it clicks if someone clicks watch free training. Once you click this, you will see that you will be redirected into this again, small window that pops up. It's the no bullshit, online business model that turns your passion and expertise into profit without ads or any followers. This is my irresistible offer, right? This is the offer that I have brainstorm that is just again, irresistible. If you're at least just slightly interested in knowing how to do this, you will be very intrigued by the fact that you don't need any ads or any followers and you can turn what you love into an online course business. So what do I do here, I ask for a name, and I ask for an email. And this is how I collect information about people that are interested in my services. This is how I collect the leads. Now, I'm going to show you the free training in just a moment, but this right here was my lead magnet. A question that you may have, and it makes absolute sense to have this question is, Okay, dude, I really like the lead magnet. The landing page looks great. And again, the training video is probably very good. But how does someone learn about this landing page in the first place? That's a great question. How do you acquire visitors the people to check out the standing page of yours? Well, this is done in general by four ways. The four ways to acquire traffic in a website or a service. The first one is by running ads. The second one is by reaching out to people that you know. The third one is by creating organic content, and the fourth one is by reaching out to people that you don't know, which is called cold email outreach. Now, my favorite way to bring people in this website, and I have multiple courses that can help you with this and multiple again videos on both my YouTube channel and in my course, again, profiles here, which you can see how to populate funnels and how to add traffic to your businesses. This is another topic, but I'm going to show you my personal method of choice to bring traffic into an audience that I've been using for so long. And this is my YouTube channel. So as you can see, I have this YouTube channel right here. Right? In which pretty much the only reason that the YouTube channel exists is that I give information that is valuable to my target Avatar, and I urge my target Avatar then to check out the link in the description, which is a link that redirects him into this website right here into this landing page to become a lead, right? So what do I do? I create, let's say, videos that are relevant to exactly what my target Amator wants to hear, right? These are videos that attract my target Avatar. For example, right, the smartest online business to start as a beginner, right? Because my Target avatar is a beginner that wants to be involved in online business and wants to again turn his passion into profit but doesn't know how. So I'm here. I'm attracting my target Avatar with these videos of mine. And in the first thing, for example, how to structure an online course that sells a three step process. And if I click on this video, it's going to play an ad, but you can see that in the description, I state, Start and scale your course creation business without ads or followers. And I have a call to action. Let's see the ad. I'm going to show you in just a second. At the end of the video, I start giving my target Avatar all of this information and all of this value. Again, I'm giving value value to my target avatar and more value and more value. And at the end of the video, I'm like, If you enjoy this video, you find value in this video, check out the first g of description. And the first language description, you can access my website just like that. So this is my let's say method of preference of attracting people that are interested in your content. Just to be very, let's say, concise with this, I map out my target audience. Then I create a target avatar, which is, like, the best person that I would love to work with. Exactly. I mentioned his name. I mentioned what he loves Duper day. Now, this is, again, a fictional character, but I know that my target Avatar exists because what are the odds for this person to exist out of 8 billion people? There are at least 500,000 people on the world exactly like my target Avatar with the same problems. So then after I've created my Target Outer, I take the ten core problems that he's facing and I solve them with YouTube videos. For example, one of the ten core problems of my target Avatar would be that, let's say, he doesn't know how to price his online course. So I create this video titled How to Price Your online course in 2025, or he doesn't know how to structure an online course. So I create this video titled How to Structure An online course at Sales. Or my Target Avatar doesn't know how to research a profitable niche for his online course. That's why I create this video, which is titled How Research a Profitable Niche for your online course, right? Or he doesn't know how to sell an online course. So this is why I step in and I create these videos which attract the exact person that I like to work with. And if he finds value through the videos, he will click the Link and be redirected in my funnel. So what happens when my target Avatar actually signs up for the training? Well, once my target Avatar signs up for the training, his name is automatically listed in this lead form of mine. So these are all of the people that have signed up for my training and have viewed the training video. I first of all, know that these people right here are engaged and they're interested in my content. That's the first thing that I know with this list right here, and this is a very, very valuable list for me because again, I have information that these people that have their name when they signed up, their email, and I can potentially redirect them with my emails to upsell them into other offers of mine. And there's a big chance that these people will end up converting and purchasing either my low ticket product or my mid ticket product. So let me show you when someone actually signs up. When someone signs up and he enters his information, his full name in his email here and clicks on Walt the free training, his email goes into my email list right here, and then he's redirected to watch the free training. Now, this demo video, this training video is pretty much a 1 hour, again, full breakdown of this business model. I give much information. I analyze testimonials. It is called a VSL. And the purpose of this VSL is to bring people further down to my funnel, right? Now, this VSL right here actually redirects people directly to my mid ticket product, which is my master class, my course creation master class. But in this case, in this point of the course, I don't want to analyze my mid ticket product, neither my low ticket product. We're just talking about my lead magnet. In the next session of the course, we will be talking about my mid ticket product and my low ticket product, and my high ticket product later on. But for now, I just want to focus on the lead magnet. So what did we analyze in this lesson right here. In this lesson, first of all, you learn that if you want to sell a lead magnet, yes, I could directly potentially just enter a link for people to watch my full training and demo video in the description directly without having a full website for my lead magnet, but just because I want things to work and I want things to be perfect, I have created a landing page and a website that urges people to check out the lead magnet. It just gives a more professional vibe to my business. The other thing that you saw is that in my case, I'm just giving information to my audience, which is the free training. I'm not giving them any downloadable resources. And Anyone that watches the free training gets, of course, noted down in my lead form list. On top of that, you learn that you need to find a way to populate your lead magnet and turn eyeballs right into leads. How do we do this? We do this by bringing traffic to our lead magnet landing page, which in this case, in my case, is this page right here. How do we bring traffic? There are four ways. The first way is by running ads, so paid traffic. The second way is by running organic traffic, which is what I love. The third way is by reaching out to people that know you, and the fourth way is by reaching out to people that don't know you. In my case, I run organic traffic. With my YouTube channel. So pretty much, I have outlined my target avatar. I have noted down the biggest core problems that my target avatar is facing, and I am creating videos, solving these problems and giving free value to my target avatar and in exchange, right? At the end of the video, I just mentioned, Hey, you found value in this video, check out the first link in the description. And this is how I managed to populate my landing page of my lead magnet and how it bring people inside my funnel. So this right here was my lead magnet. Now it's time for me to show you my low ticket product. And that's going to be happening in the next session of the scores. 9. Analyzing and Improving Your Offer: Ladies, glemen, welcome to this lesson right here, which is going to be the last installment of the first module of the scores, which concludes, of course, the theoretical approach into online business. Now, what's going to be happening in this lesson right here is that we're going to be breaking down the three, let's say, bottlenecks that keep an online business from scaling to infinity. And this is offer, product, and funnels. Now, the funnels are going to be elaborated on the next module of the s course. The product is what we talked about previously, right, in this theoretical aspect of the course, right, this information products that we're going to be transacting with in this online space. In this lesson right here, we're going to be talking about the offers and more specifically, how to increase the value of your offers, right, or the perceived value of your offers to convince more people to purchase your lead magnets, your low ticket offers, your mid ticket offers, and your high ticket offers. This lesson right here is the most important lesson hands down of the course. And if you understand the principles that we're going to be talking about in the next few minutes, it's going to be a complete game changer for your online business. So I'm very happy to have you here. And let's now discuss about our product, our funnels and our sales system, which all comes down into the three different aspects that we could be analyzing in this period here. The first one is your product. The second one is the funnels that you use, and the third one are the sales mechanisms behind it. So let's start with the product. The most important thing that you need to understand if you're going to work in your online business is the so called value proposition. Value equals with the dream outcome times the perceived likelihood of achievement of your target amateur, divided by the time that he thinks that he needs in order to fulfill the dream outcome times the effort needed, which means that if we want to increase the value of our digital product, of our services, right, of our consulting business, of, again, our online business, we need to either increase the dream outcome and the perceived likelihood of achievement or decrease the time needed and the effort needed to again achieve the dream outcome. For example, in your value proposition, you either will mention how amazing the dream outcome will be if your target after fulfills his destiny and fulfills what he wants to do, or you need to pursue them that it's easy for them to achieve this. Let's say, for example, that my again, valuable position is around losing weight. The dream outcome would be that I will have you lose 10 kilograms, right, in a month, the perceived likelihood of achievement would be increased if you let them know that I've done this with ten people, and all ten of them have succeeded. This means that they will think that it's easier for them to achieve this. On top of that, you need to decrease the time needed and the effort needed. For example, I will show you how to lose 10 kilograms in just one month, right? And the effort needed. I will show you how to lose 10 kilograms in just one month without breaking a sweat. So, based on this value or position, you need to construct your, again, based on this value equation, you need to construct your value proposition, and the value proposition will go right here because if this is you, right, you will be transacting this value, right through the value proposition that we brainstormed right now with your niche. And the niche is the group of people that you want to be helping. Now, here's the thing. You're very lucky because in today's world, right, we have 8 billion people that are all interconnected through the Internet. This means that there are multiple different niches and multiple different sub niches. Now the three core niches are health, wealth, and relationship. And depending how much you want to sub niche, there are multiple sub niches into this. For example, health, we got vitamin supplements, we got going to the gym, we got mental health, physical health. I wealth, we've got crypto investments, business, real estate, right? In relationships, we have loving relationship relationship with your friends. So you need to sub niche until you find the niche that you want to target and the people that you want to target, right? And once you find these people, you need to identify their problems because you will be solving their problems with the value that you will provide, right? And the value is pretty much just pain relief. We want to relieve the pain of the sub niche that we've chosen with our value. If you manage to relieve the pain of your knees with your value, you will be compensated with money. This is how you will monetize your skills and your knowledge and your information by packing it into an awesome value position, right, into an offer that they simply can't refuse because it's packed with value, and you will be compensated with money. And we're going to be talking about the back end and all of the systems to make this work in just a second. But the thing that we want you to remember for now is that if you solve pain in bulk, you will get paid in bulk. Solving pain in bulk, meaning being able to transact and share information and distribute your information in bulk systemized, right, automated, not just one person at a time, millions of people at the same time, right? And that's the beauty of transacting with information. And that's how it's so easy at this point of time to turn your passion and your thoughts into revenue just because we're transacting information, which is non tangible, right? It can be distributed in just a split second through the Internet. Now, this is the product. We talked about the product. We talked about the theory behind the value position and how you will be able to transact value and pain relief on a mass scale with your niche. Now let's talk about the systems behind this. And this is the so called funnels. Now, how can you reach this niche of yours? How can you reach this target avatar and this target audience of yours? Social media content is the current number one ways to turn strangers into dollars. Now there are multiple ways, different ways to again, attract eyeballs to your offers, right? The first one is, for example, running ads or sending emails, cold outreach, warm outreach. But in this case, I want you to remember that social media content, and more specifically, YouTube blongfm content, it's the best way to turn strangers that have never seen you into dollars, into recurring customers. And in order to do this, I was talking an automated way to do this in just a second. It all comes down to having the correct systems into place. Now, this is how you win in the so called attention economy because we're living right now. We're living in an economy in which eyeballs and attention correlate directly into revenue if you have the correct systems into play. And these are the correct systems, right? In the next page, I'm going to show you, of course, all of the systems and infrastructure that you need to set up and in this page all of the theory behind the systems and the infrastructure. So the first step of capitalizing based on the attention economy is to outline your target avatar. So again, as we mentioned here, your niche is a series of people that you know how to relieve their pain, and your niche are your target audience, right? Now, your target audience, if we want to, let's say, individualize your target audience, we will create your target Avatar, which means pretty much giving a name, giving occupation, and describing the daily habits of your target audience. This is your target avatar, and of course, you can use AI and you can use JTBT to again create and brainstorm your target avatar. Once you've done this, the second step is to outline the ten biggest problems of your target avatar. You need to remember bring yourself to your target Adar shoes and think of the ten biggest problems your target Ada is facing right now. And based on these ten biggest core problems, we will raise awareness around our offers and our products. And, of course, the ten biggest core problems of your target data need to be related to your niche and to your offers. For example, if we're targeting people that are fat and they want to lose weight, the biggest core problems would be, for example, that they feel pain, they're ashamed due to their weight, they're afraid to go to the gym. Those are the type of problems that we will be again, identifying regarding our target avatar. The next step after we've identified the ten core problems of our target avatar is to start brainstorming video solutions for these ten core problems. So for every single core problem that we identify of our target avatar, we need to brainstorm one video solution. For example, let's say that one of the ten core problems is that I'm ashamed to go to the gym. Then the video solution that you would propose to this problem would be five ways to gain confidence and go to the gym as an overweight person. In this way, you address your target Avatar. You address one of the ten core problems of your target avatar, and you have created an enticing video that will grab the attention of the exact person that you're targeting and you want to help solve his problems. So what do we do now, we produce this video. It is educational content just like this video right here, which means that it doesn't need heavy editing. It's just value based videos. And you post these videos on YouTube as a long form video, which means that it's eight plus minutes long, and a CTA, which stands for call to action and a link in the description. So I would paste a video which would be titled How to gain your confidence to enter the gym as an overweight person. And at the end of the video, after I've delivered so much value, I would pitch one of my offers, right in the description of the video. I would be like, If you want more information about this, you can check out the first link in the description in which you can download, for example, a simple guide to show you how to gain confidence to go to the gym, right? Now, here's the thing. At this point, we have brainstormed our products and we have brainstormed our funnels. The thing is that you have an offer in a funnel, but you haven't backed this offer into a product. How many products should I sell? How much should I be charging for each one of the products? How can I turn these strangers into customers and just know how to grab attention now? Well, this is what we're doing in this segment of the video in the sales section. Now, every single online business that is transacting information needs four different types of digital products. The first type of digital products that you will need is a lead magnet. And the purpose of a lead magnet is to collect information right around your target audience. A lead magnet is, let's say, lots of value packed in a simple downloadable resource. This could be a PDF. This could be a very short exclusive video, for example, that wouldn't be accessible on YouTube. This could also be a template. This could be a calendar. This could be an accountability online partner, right? So a lead magnet, which we give in exchange to contact information for our target avatar. So they would paste, they would give their emails, they would give their names, and we would automatically send them the lead magnet. What is the purpose of a lead magnet? The lead magnet gives you a way to target and re target, if you will, your target adder. This means that in the lead magnet, you know exactly that this person that gave me his mail is my target adder and is interested in my sales process and in my offers. So once you have been collecting leads with your lead magnet, the second step is to keep nurturing people with your low ticket product. Now, a low ticket product is usually either $0 or anywhere $10-15. It's a very simple way to just give more value and more value, which at this time paid value compared to the lead magnet, which is completely free, usually. And the first time with your low ticket product, your target after will take his card out and will pay you a very small amount of money. This could be $5, $6, anywhere $0-10 for your low ticket product. Now, what's the purpose of your low ticket product? The low ticket product acts as a first transaction means between you and your target Avatar. This means that for the first time your target Avatar will take his card out, and he will pay you and your purpose with a load ticket product is to give him as much value as possible. When someone downloads your low ticket product, you want him to be thinking, Wow. If I just got all of this value for just $5, imagine what will happen if I pay $1,000 for his high ticket product. So once someone downloads your low ticket product, the second thing is that he will probably be nurtured to purchase your mid ticket product. Now, what a mid ticket product usually is is your first way, first of all, to generate serious revenue with your online business. It could be a course, usually a master class, right? That's usually a low mid ticket product. And the Mitiger product isn't the cheapest but isn't also the most expensive product that you will be serving. The Mitiger product acts as a way to, of course, start gaining serious revenue with your digital business and, of course, funnel people to your high ticket product. And what a high ticket product really is, it's the ultimate way to solve, right, fastly the problem of your target avatar. Usually. It is one on one coaching, one on one consulting in which you hop in and you completely solve the problem of your target avatar. And as you can imagine, the lead magnet is the cheapest way to transact and the cheapest product to sell with the more expensive and exclusive product being your high ticket program, right? So let me give you an example of lite magnet, a low ticket product, a mid ticket product, and a high ticket product. A lead magnet is, again, a PDF guide, a downloadable resource, a template, very, very basic downloadable resources. A low ticket product could be a 20 minute video or a small course just packed with information, and you can also combine low ticket products with lead magnet. So you can bundle your lead magnet with your low ticket product to just increase value. We will give as much value as possible here. Now, your mid ticket product is usually a course, again, a two hour to four hour master class, and your high ticket product is one on one coaching, one on one consulting. Now, what happens in 99% of online businesses, they just offer one. They just have one course that they're selling or one high tech consulting service that they're selling. But by having this sales mechanism right here, which nurtures people from the cheapest to the most expensive offer of yours, first of all, you have people that know like trust and have paid you, which means that they're highly nurtured. And on top of that, you exponentially increase the lifetime value of each client use imagine only selling one course as a mid ticket product. Then you're missing out in potential revenue gain from your high ticket product, which would, of course, exponentially increase the lifetime value of your customer. Now, if you've reached up until this point of the video, you're serious about creating, again, your offer, your product, your funnels and the sales process. So this right here concludes the theoretical aspect of this course. We're transitioning into the second module of the scores in which we're going to be talking about the more practical aspect of this whole online business. And we're going to be doing this by demonstrating my own online business. So we're going to be breaking down my lead magnets, my low ticket products, my mid ticket products, my high ticket products, how I've positioned myself in the market, and how you can do this too. So more information about this in the next module of the squares. 10. Building a Low Ticket Offer That Sells: Everybody, the video, during which I'm going to be showing you my low ticket products. Now, again, my business is around helping people turn their passion and their knowledge and what they love into money through packing it as courses and information products. Again, pretty much exactly what we're teaching in this course, right here. Now, in the previous lesson, we discussed about the lead magnet I showed you the landing page of the lead magnet. I showed you the form where, again, the name and the emails of people that have opted in my lead magnet go to, and now it is time for me to show you my low ticket product. Now, my business is a bit weird because once someone enrolls in my lead magnet, he gets to potentially purchase my mid ticket product, not my low ticket product. And this is happening due to the fact that I have multiple low ticket products that also funnel people to my mid ticket product. As small courses in online marketplaces such as Skillshare and uremia. It's just a thing that applies to my business because, again, I in general, teach people, right, because this is, again, my business. I teach people how to turn their passion into knowledge, and that's just why the framework of online course marketplaces and the versatility of online course marketplaces really applies in my case. This is why my, again, low ticket products are my courses that I've produced and uploaded in these online course marketplaces. So let me show you exactly what my low ticket product looks like and how people move from the low ticket product to actually my lead list before opting in my mid ticket products. So this right here is my Skillshare profile, which you can see by clicking again the profile icon in this again, course. You can see that I'm top teacher. I have 2.9 thousand followers, right? And this is just a small description of what my skills classes are about. So pretty much my classes aim to empower individuals to enter digital renaissance by transforming their expertise into info products. With over 60,000 students worldwide, I've built a successful course creation academy that transforms teachers into entrepreneurs. And that's pretty much my mid ticket product, the course creation academy, which is where most of my focus goes in. Through proven strategies and direct coaching, which is my high ticket product, right? I guide creators in understanding fundamental content creation principles to target the correct audience and make a living by teaching people about their true passions. You can see that I have this small again, picture of a digital Renaissance, right? And these are my courses. So what these courses again, offer is that, first of all, they're relatively cheap, in this case, you know, on Skillshare, they don't cost anything because members on Skillshare pay a yearly subscription, and they have access to all of the courses in the platform. But in general, these courses are relatively cheap. They don't cost more than $50 each. So they act as low ticket products of my business. And these same courses are also uploaded on Uremi. So what do these courses serve? And you see that I have created multiple courses because first of all, I love teaching online, and second of all, they also act as low ticket products. What do these courses serve? The first thing is that these courses give insane value, right, compared to their price. Their price is extremely low if you take into consideration the value that I'm giving into these courses right here. And more specifically, the best load ticket product that I have that serves my business in the best way is this course creation master class, right turns your passion into profitable courses. It's a two hour and ten minute master class in which I just go through every single detail that someone needs to know, again, in order to turn his thoughts into courses. But I have multiple other courses. You can see that I have using an AI and HAGBD for content creation, using AI and Ja GB to create and scale a personal brand, using A and JAGBD for content creation from uploading to scaling, right? I have modernizing a small audience, the five secrets to success. And you can see that all of these courses that I have here lay under the umbrella of turning your passion, what you love in to revenue online. Check this out, organic social media marketing, plug and play profitable funnel breakdown, right? Or the top eight AI tool for beginners designers, boost creativity and save time, AI tools for researchers from writing to publishing your academic papers. Look at all of these courses that I have, right? YouTube success, content creation one oh one, HartquakeOmrcials in your bedroom, DJI aerial cinematography, right? All of these courses are relevant to my business. So what happens when someone enrolls into one of my courses? Like this course right here, you start consuming content, and you get nurtured, right? You start to know me, potentially like me, and potentially trust me. And that's good because I'm also giving all of this information and value in my courses. For this exact reason. Now, once someone starts knowing, liking, and trusting you, they are interested in more things that you have to offer. In my case, sometimes in my courses, I mention the fact that I have a website and I mentioned the fact that I have an online business that people might be interested in and people, you know, might find value in. Of course, in this course here, I've mentioned it multiple times because it is part of the course. But when people hear about this, they are intrigued. So what they do they enter again, my profile here, and they click on this button, which is the button to go on my website. And this button brings people to my website. Now, why do I bring people to the website, right, and potentially to have them download the lead magnet and have them opt in the lead magnet rather than just forwarding them to my mid ticket product. Well, this happens due to the fact that I still want to collect the name and the email of people that purchase my low ticket products, and it's not possible on Skillshare and on UIM. It's not possible in these online course marketplaces to gain, again, the email and name of the people that opt in your courses. So this why when someone is interested in potentially moving one step further with my offers and potentially, again, opting in my lead form, downloading my mitikt products, I want their name and their email. That's why I funnel people to the lead form right here, and if they watch the free training, they again get opted in in this list of people that I have right here. So, again, everyone pretty much comes down into watching my full demo and training video. This is a 1 hour again training video that we go through every single step on how I managed to turn what I love into an online course business and how you can also turn what you love into a course and potentially reach tens of thousands of people without spending a single dime on ads or without having any followers. So we're at this stage of the funnel. We've analyzed the Loter product and my lead funnel and my lead magnet, and now it is time for you to pre for me to reveal you my mid ticket product. Now, as we mentioned in the theoretical part of the scores, the mid ticket product is the bread and butter of a business. You're going to be pretty much profiting out of the sales of your mid ticket product way more than your profiting out of the sales of your low ticket product, for example, so you really need to pay attention in how you communicate, the fact that your mid ticket product exists, the pricing of your mid ticket product, and how you enroll people to your mid ticket product. In my case, and I'm going to be talking about my medical product in the next section of the scores. I move people to my medical product in two different ways. If someone watches the training video and he is convinced he can click on Join Now, and he will be redirected in a page where he gets the chance to pay directly and join the medical product without meeting my time and energy input into the sales process at all. Now, on top of that, I really like communicating with my audience 11, and I also really like having sales calls and seeing if, you know, my framework would apply to someone. I also offer a book a meeting option, right, in which if someone has a question, for example, in the free training and wants some clarification and is not sure if this framework will apply in his case, you can book a small meeting with me personally. Right? And we just talk about your business, talk about what you can achieve with this program, see if this program applies to you. And then I also sell people, right? I sell a program to people in a meeting. So again, I've just added a book a meeting button because I don't want to have opportunity cost and lose people that I don't want to join now but are considering in applying. So, again, if I can join now, I will be redirecting a page in which I just need to, um, purchase someone needs to purchase and he's redirecting my mid ticket product. And if I click on Book a meeting, you will see that it's just a new booking page in which you can book a meeting with me in the days that I am available, right? So just like that, you can book a simple meeting with me, and I'm going to show you how to apply all of this and how to create this website in the next module of the scores. So now that we're done with the low ticket product and my lead funnel, it is time for me to analyze my mid ticket product, right? So I'm going to show you exactly what is this master class of mine, where I host this master class of mine, how I position myself in this master class of mine, right, and how I move people from my mid ticket product a high decked product, right? So more information about this in the next lesson of the squares. 11. Creating a Mid-Ticket Product That Converts: So now that we've covered the lead magnet and the low ticket product, it is time to move and transition to the mid ticket product. Now, I've said it before, and I'll state it again, the mid ticket product is what is going to be funding your business. If you follow my framework and how I conduct online business, you will see that the mid ticket product is going to be the bread and butter of your business. And in this way, the high ticket product is going to be what is just a huge bonus, if you will, for you, right? So, in our case, we need to focus in the mid ticket product. We need to find a way to effortlessly move people from the lead magnet to the low ticket product and then from the low ticket product for them to find value to enroll in your mid ticket product and there potentially move from the mid ticket to the high ticket. So in my case, the mid ticket park that I've created after again, analyzing the value proposition and figuring out how to provide the maximal value that I can in a mid ticket product is the so called course Creation Academy. Now, the course Creation academy is a program. It's not only a master class. It is a collection of 350 course creators, right? So it's a community of people and it also gives access to the course creation master class, which is a four hour, again, huge master class in which I break down every single step on how to create loans and scale a course out of your passions, again, out of the things that you know, and how to create a small online course empire, if you will. Now, you know the value preposition. You know how to create an offer that is valuable and irresistible. And based on that, you should also create your mid ticket product. Now, let me show you the inside of my mid ticket product, how I conduct everything. And it's very, very straightforward. The one thing that I want you to note down from this station right here is, first of all, the user interface of my mid ticket product. And second of all, I also want you to check out the way that I transition people from my mid ticket product to my high ticket product. So let me show you exactly what I'm talking about in this video right here. So this right here is the inside of my mid ticket product, the course creation Academy. As you can see, we have community features. We have the classroom feature, the calendar feature, and we have also people that are pending to be accepted in the course creation academy. On top of that, I have letterbards and a way for people to chat with me and my notifications come here. So if I go to the classroom, you will see, o first of all, in the community, you can write stuff, you can engage with other teachers. I can pin posts and you can see, again, posts of other teachers asking stuff, right, and discussing about the best course creation principles. Inside the classroom, right, you will see that I have, again, the course creation master class P one, P two and P three, and these are hosted again in my community in my website, right? Then I have Skillshare growth guide to grow your courses on Skillshare. I have a uremic growth guide and the online course thumbnail Mastery, which is pretty much again, a Tamil tutorial on how to create Tamils that work for online courses. Now, these are the different courses. I have six courses that pretty much make up this master class. And if we enter each and every one of these courses, you will see that, right, I have, again, multiple modules and multiple lessons that you can check out, right? So again, pre production, post production, choosing a topic, preparing the shoot, shooting, editing, my MitigerPduct is the one stop destination for you to understand exactly how to create launch and scale of course successfully. And, of course, based on the value proposition, people will generate from analyzing the content in this mitigate product and applying it to their businesses more dollars than they spent on enrolling. And that's the reason why my mitigate product has been so successful. Now, this right here, this community of mine right here is hosted on school. And school is pretty much, let's say, a community hosting platform. It is a platform that gives you, right, the let's say preface of a community, and all you need to do is just drive people inside. So all of these features, the community features, the classroom feture calendar feature are very easy for you to create an ad in your community. It's very straightforward. School is the software of choice in my case, and this is where I choose to host my mid ticket product. That being said, I'm going to also show you another website and another software that you can use to host all of your offers so you don't need to juggle, again, your audience from one offer to the other offer and from one software to the other software. Because in my case, I started this online business of mine a bit you know, previously when we didn't have, like, a one solution, a one software solution or a one website solution for every single business operation of ours. So this right here is my mid ticker product, and how do I move people to my high ticker product? I do this by two ways. The first one is that I have a call to action in Part one, part two and part three of a course creation master class. And when I say call to action, I mean, just that I mentioned down that I also offer one on one services. Right? During the modules of my course lesson. So pretty much, as I'm elaborating on the lessons, and as I'm talking about the course, and as I'm talking about course tuition principles, I also mentioned that I offer one on one services. And this is enough for people to be informed that you offer one on one services, right? Because again, they're consuming the master class that they've paid for. And I just give a small snippet that, Hey, if you want to work with me, it's possible, and I offer one on one, again, services. So how do they access the one on one services? Well, the high ticket product, just because it's more expensive than the mid ticket product, isn't something that you can exactly purchase, right? There is not a button that charges you $1,000 or $2,000 or $5,000 and gives you access to my high ticket product. My high icket product, which is my one on one coaching and one on one consulting, it's, like, kind of personal, right? Because again, we work on one on one, and I don't want to work with people that don't know, aren't cool. I just want to work with people that are cool. That's why I filter all of the people through a sales call. So before, I agreed to work with some on a one on one basis. We hope on a small sales call. We talk about, again, what this person wants to achieve, how I can help him, and if he's cool and if I see good energy. And, of course, if he can afford the high ticket product, then we work on a one on one basis. So there are two ways that I bring people from my mid ticket product to my high ticket product. The first way is from my small call to action inside of the courses. So pretty much in a lesson of my course, I would be like, Hey, if you're enjoying this lesson, and you're finding you've seen results with this framework, I urge you to check out my one on one offer and potentially apply to work with me one on one and I have a small link that redirects people to book a call with me, right? So where do they book a call with me? They book a call with me in Calendly. Now, Calendly is a very simple straightforward call booking, right, source and website and software that I use in which I just simply share a link for my meeting. This is right here. And people just find out a date and a time works for them. They book a call with me. I open the call, and we talk for an hour or so to see if, again, this framework applies to them and if I would like to work with them. So this right here meeting with Lambs, as you can see, I copy the link. I paste it in one of my lessons right here, and I also sometimes give a sneak peek and sneak preview of my link when I have one on one calls with my members. In the communities because school also gives you the ability to have one on one or group calls with people in your mid ticket product. So if I have a group call with someone in my mid ticket product, I also sometimes, you know, pitch my one on one services, right? Or if someone sends me a message in the chat, for example, that wants to ask me, Hey, what is going on with your one on one? I want to potentially work with you one on one. Then I paste a link for him to book a call with me. Again, and to potentially enroll in my one on one services. So as you can see, again, moving people from the mid ticket product to the high ticket product isn't as automated as potentially, you know, grabbing the email of someone and transforming him into a lead. And it isn't that automated because you really don't want to automate this process, right? If you've chosen to sell a high ticket product, this means that you're okay by directly investing your time and energy into serving your people. And of course, you get compensated for it. But yes, definitely, there are businesses that would stop here, that would stop in the mid ticket part, and they wouldn't sell one on one services. They wouldn't sell a high ticket product. But in my case, I like to engage with people that have purchased my products, and I want to offer the ultimate way to solve someone's problem, which is my one on one coaching, right, my 111 consulting. So again, I have no problem manually going through some messages and pasting links and having some calls and have sales calls, right? I actually really like sales calls. I really like connecting with my audience because they're all very passionate and very knowledgeable and just very cool. So I like to offer one on one services. I really like to offer high ticket products and I have no problem adding just a high ticket product as a lego piece, if you will, to my funnel, right? So this was the mitiget product. This is how I go through with my miticket offer. And now let me just show you very briefly my high ticket offer, how I sell my high ticket offer in my sales calls, how I convince people to enroll, and how I fulfill them, right? Fulfillment is pretty much like the service delivery, right? So more information about my high ticket offer in the next dozen of the scores. 12. Structuring Your High Ticket Offer: Ladies and gentlemen, it is now time to analyze my high ticket offer. And as we mentioned previously in the theoretical part of the course, your high ticket offer is pretty much, let's say, the one stop destination into completing this whole program of yours, right, solving every single problem of your target Avatar. Because, again, this problem solving sequence started with the lead magnet would solve the small problem, then the low ticket product would solve a slightly bigger problem, but still a relatively small problem. Then the mid ticket product, which you gave all of the information to your target outer, and potentially some people solved all of their problems with your mid ticket product, but many people and the majority of people want your one on one help to completely solve all of the problems that arise with the mid ticket product, even with your high ticket product. And this is where everything ends. This is where your relationship with your customers. Okay, it doesn't end, but just fulfill the value proposition that you have with your high ticket offer. Now, the high ticket offer that I urge people to have is one on one coaching. Why do I suggest people to offer one on one coaching as their high ticket product? I do so due to the fact that you don't need any infrastructure in order to offer one on one coaching services. Don't need a website. You don't need anything crazy, any crazy marketing, any crazy persuasion tactics, the fact that people have been going through your funnel. They have been introduced to the value that you provide. And if you keep on giving more value and more value in every single offer that you have in every single product that you have, you will see that people will just not have any resistance into opting in and buying your high ticket offer, right? Due the fact that they see that if they spend $10, they gain much more value than the $10 that they spend. The same thing with the $200, for example, of your mi ticket product. So the same thing will apply in their mind and obviously in reality too, with your high ticket product. Now, you see that all of these offers of ours really comes down into the anatomy of an offer and understanding the value equation, which is, again, one of the most important things for you to understand. I really urge you to understand the value equation and brainstorm, sit down and analyze by yourself. How can I provide the biggest amount of value with every single one of my offers? So in this lesson right here, I'm not going to elaborate on the back end of my high ticket offer due to the fact that it's simply one on one coaching, right? It's very straightforward, right? But I'm going to show you how I close a sales call on someone enters a sales call, right with you, you need a way to persuade him. In my case, what I love to do is that I love to give a small presentation to people that hop on sales calls with me. So if I see that someone is interested, we start a sales call by doing some small talk. Now, I try to keep the small talk anywhere from 30 seconds to 1.5 minutes long because, again, anything more than that, I think we're just deviating out of the subject discussion, which is if this person would be a good fit to work with me, then I go ahead and ask the question, which is a very simple question, and it does apply to every single online business. It's a very simple question of why did you book this call? What made you book this call? And when you ask this question, the person in the sales call will start mentioning exactly what his pain points are and what he wants to achieve. And these are two things that you need to remember. You need to remember and be able to recall the pain points of your target audience, right? The pain points of the target Avatar and this specific person that entered the sales calls with you. So you ask him, What made you book this call? And he would be like, well, you see, I really want to create this course, but I don't know exactly how to perform audience research. And I also want nacantobilty partner. I'm afraid that I'm going to spending all this time and energy and not making any money from my course or my online business. So you note this down in your mind, and you need to address this at the end of the sales call. On top of that, you ask him, Okay, this is why you entered this call. What do you want to make out of this program, right? So what is your dream outcome? Pretty much what we're trying to do here in our sales call is that through questions and smart, you know, small talk and all that stuff, you need to figure out what is the dream outcome of this person. What is their perceived likelihood of achievement, right? And what is the time and energy that they're willing to invest into achieving this outcome, right? Because this right here is the value that they have and they bring to your high ticket offer, right? So again, you need with some ways and tactics, I'm going to show you in just a moment to understand what is the dream outcome of the person that you're talking with? What is his perceived likelihood of achievement of this dream outcome? And what is the time and energy that he's willing to invest to reach this dream outcome? So after you understood, again, all of these four elements, you need to show him that you can provide value, right, and you can help him achieve his dream outcome, right? And you can help him increase his perceived likelihood of achievement with the least amount of time and energy invested. I like to do this with a small presentation. So let me show you the presentation that I give to people that hop on sales calls with me, right? It's a very basic presentation that it's potentially more sophisticated than it needs to be created in Canva, which is, like, a very straightforward software to create presentations. So you can see that I give some information about me, right, 24-years-old, I'm a doctor, no background business marketing and sales. I gave, again, more information on how this all started and say that whenever I was stressed by exams or academic stuff, I wanted to create. And this is me back in the day, right? Then I bought my first camera. I started filming everything. I completely fell in love with videography so much that I decided to start my passion and to share my passion and teach people on YouTube. So that's what I did. I created a guide. It was a guide around lenses, and I uploaded it on YouTube. The thing is that people were simply not interested in this guide. It sucked. All this passion in me and all this flame inside of me, but no one would appreciate my teachings. On top of that, I was in med school, right? So I didn't have time to learn about ads and marketing. So what does this presentation do? It pretty much increases the perceived likelihood of achievement of these people because they're like, Oh, okay, this guy didn't have time to learn about ads and marketing. I don't know about ads and marketing, too, but, you know, he still managed to create all these courses and educate all these people, so I can also probably do that, too, right? I simply wanted to share what I love. So I decided to create an Avloda course on Skillshare, which is an online course marketplace. And this was a day that Everything changed. Fast forward some years after that, I'm not going to bore you with the whole presentation. I became very popular in online course marketplaces. I created more courses. I, let's say, mastered the art of creating course. And now the thing that I'm presenting here and I'm moving to my offer is that I help people achieve the exact same results as me, but 100 times faster. No followers needed, no running ads needed just by teaching what they love, right? And then just with this slide right here, I leave the slide open. I talk with people in my call, and I see exactly what their questions are. I answer all of their questions. And then I just pretty much ask them if they would like to work with me on a one on one basis if I see that they're a correct fit with me. And just like that, I managed to turn people that have enrolled in my mid ticket product to people that could work with me one on one basis in my high ticket product. It is very simple. It is very straightforward. And when they ask about the process, when they ask about the framework, right, for example, they might ask, Okay, let's say that I enroll? How does this work? I serve people with two calls per week, right? So we have two calls per week. There are coaching calls. Before each call, you have homework after the call. Again, you have comer homework for the next call, and we just tweak stuff and tweak stuff. One on one. So it's very personal. There is no curriculum that you need to go through. It's just us talking two times per week to just help you reach your goal. It's just as simple as that. So this station right here pretty much concludes, right, the overview that we did in my business regarding all of my offer all of my lead magnets. Now it's time to move to the third module of the scores, in which I'm going to show you how to put everything into play and the software that you can use to bring all of your offers into a reality without needing to use 100 different websites and 100 different software. It's a one stop destination pretty much to host your online business. 13. Using Fullscope to Launch Your Business: Lid that up until this point in this course, you've realized that in order to run a successful and complete all around information business online, you absolutely need a way to create your different products and your different offers, a way to host your different products and your different offers. Sometimes you also need a website as a landing page, right to persuade people to enroll in your courses and in your info products and all of the different offers that you have, right, your lead magnet, your low ticket offer, your mid ticket offer, and your high ticket offer. Then you need a way collect and source the leads that you acquire, right, all of the strangers that you collect their information. You need somewhere to store this, again, information. And finally, you definitely need a way target them with email, so email re targeting and automation and, of course, payment processing, right? Needless to say that also need a way to contact them right with a one on one and a one on one basis like we did in Galane. So those are seven business operations that you need to have on point and seven problems, if you will, that you need to have solved in order to successfully run an online business. Now, back in the day, before I would introduce you to the software that we can use right now, we used to potentially leverage six or seven different websites and different tools to have, again, this online business running. You have a different again, tool to create your course and you're in for products, a different tool to create your website, a different tool to host your course, a different tool to perform email marketing, a different tool to process payments, right? So you would need all of these different tools, all of these different websites, all of these different services, which would come with, again, seven different monthly subscriptions and seven different websites to navigate from, and you couldn't move data from one website to another. Needless to say it was a nightmare, okay? And of course, things have evolved, technology has evolved. And nowadays there are multiple websites and tools you can use as one stop destinations for your online business. Now, in this course right here, we're going to be using full scope. Full scope is a service and a website that provides all seven of those business operations that we analyzed in house. So it's potentially the only subscription that you would ever have to pay in order to have your online business running. Now, in this Don right here, I'm going to show you all of the features of full scope and how you can literally outsource all seven of the business operations while using this software. So this is potentially the first and only lesson around the infrastructure of your online business that you need to have. So the first thing that you will see when you enter Fullscope is your dashboard. And the dashboard is going to be again, the only thing that you check out every single day around your business. Now, obviously, I haven't connected my business with full scope, but in your dashboard, you will see, of course, the different tasks that you need to complete the different customers that you have, any subscribers that you have in your social media network. Appointments with one on one clients of your high ticker products, you can see that literally everything is here. On top of that, when you create your websites and your landing pages with full scope, you will have access to website data here. And of course, you can also connect Google Business to have more data regarding the traffic around your website. So again, this is the very simple dashboard of full scope. And again, if you didn't use full scope, you would need to have different software and different tools to be able to track all of these metrics, but now you have them all in your dashboard. So the first feature you're going to be analyzing is the calendar feature. In the calendar feature, things are very straightforward. You have your calendar. You can see all the tasks that you have every single day, and every appointment that someone books with you can be seen in your calendar. It's an integrated calendar feature, which is, of course, very, very helpful. And again, you don't need to use Notion or Google calendar. Everything can be done in house. Full scope. On top of that, in the calendar, if you click on appointment list, you can see all of the upcoming appointments that you have with potential one on one. Again, clients potential sales calls. You can see the canceled appointments that we have and all of the appointments together. So either the upcoming and the canceled appointments together. So this is a very cool feature of the calendar. On top of that, you can tweak the calendar settings by choosing your preference, your availability, the different rooms, services, you can see that you can really dig very deep of full scope. Now, below the calendar feature, you can see the contact stab, what's happening in the contact tab is that this is where all of your leads are going to be stored. Every single time that someone purchases your lead magnet or enrolls in one of your courses or opts in in one of your lead magnets just by giving you their email and their name, they will be transferred in this contact list. This way, you will have all of your leads sourced in one destination, and guess what? The fact that we're doing everything in house in Super prorofile, you can very easily take all of these leads and import them, for example, in an email marketing campaign, which I'm going to show you in just a second how to create. So in the contact tab, you will see you can perform bulk actions, you can perform different tasks. You can manage all of your lists. You can divide the list. You see, you can export the contacts, you can import more contacts if you potentially have other leads somewhere else, and you can, of course, change the pipeline and the structure of your whole lead list. So pretty much every single action that you can do with your leads can be seen in the contact tab of F now in the opportunities tab of full scope, you can see the trajectory of each and every single one of your leads. For example, in this case, we're talking about a high ticket product sale. So we have the new lead. You can see how many new leads you have created. Then how many of these leads have scheduled an appointment. After these appointments were scheduled, how many offers did you send right after the appointment? How many offers were revised and how many of them followed up and led to a sale. So this is just another way track data and analyze all of your business analytics. So let's now move to the coolest features of full scope, which in my opinion, are the payment features, the marketing features, and the website creation features, of course, and also the digital product creation features. So let's talk about the payment features. You can see that you can, of course, create and send payment links and invoices in house using full scope, which by the way, analog probably don't already have an online business. You don't know how valuable this is, but it's insane, the fact that you can literally process payments in house this tool. You can create documents and contracts either from templates or you can start from scratch. You can check your orders, for example, how many people have abandoned their cards, and the people that have abandoned their cards, you can re target by email so we don't leave any money in the table. And of course, you can go ahead and move and create payment. Much every single thing regarding payments and income generated with your course can be tweaked from this page right here. For example, you can see your products, how pricey are your products. You can change the prices of your products, and then you can also add coupons to purchase products on a discount, so you can tweak everything regarding payments and pricing in this tab right here. Of course, in order to process payments, you will need to integrate another payment processing app. This could be Stripe. This could be papal. This could be authorized NMI manual payment methods or square, and all of the data from Stripe, papal and all the other payment processing apps will be transferred into full scope. So now let's move to the next very valuable section of full scope, which is the marketing section. And what we will be able to do in the marketing section is to track every single metric and every single parameter regarding our email marketing campaigns and much, much more than this. I'm just showing you the email marketing campaign of full scope, which is what we will be utilizing, right, in our low ticker products and by funneling people from our odie products to our mid ticket products and from the mitig products to the high degree products from the lead magnitude low ticket product, right, you can see all of this statistic analysis of what's happening in your email. So, for example, how many people had their emails. Okay. How many of your emails were delivered to people's inboxes? How many emails went to Spam? How many of these emails were opened, right? From the opened emails, how many people did click on the link that you have to check out one of your offers, and from there, how many people actually ordered. And this metrics right here wouldn't be possible if everything wasn't happening in house by one, again, business operation software. So you can see, for example, it had 24,000 emails delivered, 375 bounced emails, 49 people unsubscribed. And again, 12 people did spam emplates. You can check out the open rates, and you have all of these awesome again, statistics of what happened with your email campaigns, right? So you can also click on campaigns. You can see all of the different campaigns that you can have. You can build workflow campaigns, right? And of course, we also have email templates to leverage if you don't want to be creative and create your own email templates. You can the templates already inside of Fullscope. On top of that, in the marketing section of Fullscope, you also have access to the affiliate manager. And pretty much what the affiliate manager is is that it gives you a way to track and measure your affiliate links, right? So if you're selling another company's product or another company's service through your online business, which is something that we mentioned and something that you can do. You can track all of your affiliate, again, analytics here. So how much revenue you generated the conversion rate, the tell customers, all that stuff. It can be seen in the affiliate manager section of the marketing slide. Other huge business operation that at some point you will need to tackle are automations, right? You can't manually change and tweak every single year of the systems of yours of this business, right? So automation is going to be one of your best friends in online business. Now, again, there are multiple different software and multiple different tools that you can use automate processes, but you can actually find it in house inside of full scope. So let me show you how this is done. In the automation section of full scope, if you click, for example, in a workflow, this is the drafted workflow that I'm just going to give you as an example, you can literally create different automations. At this point, for example, for this automation right here, you can see that once an appointment is triggered, and by the way, these are no code automations. You don't need to know anything regarding coding to perform these automations, right? Once an appointment is triggered, you can see that this automation says that it waits for 24 hours, and then it sends a 24 hour reminded email. After this 24 hour reminded email is sent, you wait again 1 hour before the appointment, and you said, send another email, and this ends the automation. So this is just a very, very simple, again, basic automation that you can test from here and you can change, and you can literally add as many characteristics and as many features as your automation as you want. On top of that, in each automation, you can the settings of the automation. You can tweak the enrollment history so you can check out how many people enrolled in this automation and how this automation performed. So again, this is a very, very big deal to have automation in house in one software. So now let's move into potentially the coolest feature of Fullscope, which is the site category, right? Now, in the psych degree, you will see that you will have access to create funnels, websites, stores, webinars, analytics of your website, which, of course, you can also check from the dashboard, right? You can create forms, surveys, quizzes. You can add chat widgets, right to your website. You can have all of these different access to. Again, huge technology that just wasn't available some years ago. So just like that, in the website section, you can click on create a new website, and you will either choose to create a website from blank or from Templx. Now, we have a literal website builder integration inside of full scope, which is awesome. So let's say I want to create a new landing page for one of my products from a template. So if I click on Continue, you will see that this page will open with all of the different templates that I can use. And you can use a website designer template, a marketing agency template, right, a Link tree growth marketing template, and we have all of these categories, right? So marketing agency, legal home services, health and wellness, financial, Ecom store, creative, write different types. So you want a marketing again, website, a blog, a checkout page, consultation website. So for example, for my one on one services, I could use a consultation website as a landing page. And in literal seconds, have a website created. Of course, you can connect your domains and make it very, very personal. So let's say, for example, that you offer finance solutions or you're working for a client that offers finance solutions, you can create this and construct this with full scope. So if I click on the e button, we can get to preview the website, and if you give it a moment, we will be able to see things here. So this right here is how the website would look like. We have the homepage, the Bats page, the service page frequently asked questions, and you can have all of these buttons, for example, people to book calls with you. It's a little professional website which you get to created in literal minutes. And this is just one of the different websites that you can create, which is just so, so cool. You can connect these websites in funnels, right to again, bring people effortlessly from your on leak magnet to the mitier product and down to your funnel. And of course, in the Analytics Db, you will have access regarding every single metric that you need to keep in mind of your website. So the paineviews how many people opted in, for example, how many people opt in your free training or your webinar, right? You can see how many sales you have the opt in conversion rate, right from people that view the page to people that opted in. And you have also a visual representation of all of this data, right here. Again, page views, top browsers, regarding the world, we also have a map of the people your website so you can see that there are so many different things for you to play with in the side section. But the most important thing that I want to remember is that you get to have web creation and web development tools inside the full scope, which is a very big deal. So let's say for example, you want to create a lead magnet. You want to turn website visitors into leads. You can go to Forms, right? And in Forms, you can click on the builder, right? So if you click on Builder, you can see you have either a contact form or a subscriber form, but of course, you can add form. And if you click on add form, just like that, again, we can either add a form from templates or from scratch. So let's say that we're going to add a form from templates, and all of these are different lead forms, right, that we can choose for our lead magnet. So check this out. This could be if you have a marketing agency, for example, this would be an awesome lead form for you to leverage and share in your socials or in your website and discover how marketing strategies work, right? And people add their first name, their last name, their email, what marketing strategy, again, picks your interest and a message. So just like that, you have all of these different lead forms already created and available for you to leverage. Talk about your mid ticket product and your high ticket product being the bread and butter of your business, and guess what? Just as we can create low ticker products and lead magnets inside of full scope, we can also do the exact same thing with our mid ticker products and our high ticker products. You can do this in the membership stab of full scope if you click on courses or So let's say right here that I want to create a Mier product of mine, which is going to be a master class, a course master class, and I want to host it using full scope. It's very easy to do this. This is the Analytics tab, for example. You can see how many people opted in your course in the last 30 days, how many people became members, for example, in your community, the sales that you performed, and the checkouts that you have. So in the courses tab, this is what happens in the dashboard. If we click on products, we will get to potentially create a new lead magnet or a new course. Let's say we create a product, you can either import the landing page and all of the different data of your product from Kajabi which is another, let's say, leading development tool and a web creation tool or you can start from scratch. So if you click on start from scratch, you get to choose what you're building. So are you going to be creating a short course, for example, to build the gateway to memberships, which is a great example of a low ticket product? Are you going to be creating a membership? Are you going to be creating a marathon course or a course of your own that you want to build from scratch? Now, once you create these products, you can of course check out the different offers that you have in the offers section. Again, at this point, I haven't created over yet, and all of the different analytics of your courses and the digital blocks that you offer are also available in the membership staff. So you can track the progress of your learners. You can check out the different assessments. If you have added assessments and assignments inside of your course. You can of course track and access the profiles of the learners, and you can also have revenue analytics, right? And on top of that, you can, of course, drive and create different communities. So drive people from one of your courses to one of your communities. And this is very, very easy to do that. If you go in groups, for example, in the community section in the members tab of full scope, you can have all of the different tools and information to tweak regarding your community. So from here, you can go ahead and create a community, and you can offer this alongside with your course as a mid ticket product. The final thing that I'm going to be talking about in full scope are the certificates. And of course, with your course in order to, let's say, increase the perceived value of your course, if you can recall the value equation that we talked about, you can also offer certificates again to people that enroll to your courses. In the reputation tab of full scope, you get an overview of the reputation of your business. Now, right here, in the overview of your reputation tab, you can see how many reviews you have received sentiment of those reviews. You can create review widgets to share with your audience, and here are the different reputation requests that you can ask for. You can literally send review requests. And the thing is that you can take these reviews and leverage them to onboard new clients and sell more courses, the fact that you have a successful online what's the overview of full scope. In my opinion, it's a tool and a service that it's worth checking out the fact that all of the different business operations can be just performed in one destination. Yes, you can have seven different software, seven different tools to use, but it's just so relaxing and so easy to have everything in place, and full scope just gets the done. If you want more information about full scope and a huge discount for your monthly subscriptions in your business, it is offered in this course right here, and you can check it out in the discussion section of the scores. So again, in the discussion section of the course, you will find a link which will give you discounted access to full scope. Thank you very much for being here. I'm going to see you in the final thank you message of the course.