Transcripts
1. Welcome to the Class!: During my five year career as a creative professional,
I've created, launched and scaled two
creative businesses with more than 30
digital products. I've taught more than 60,000 students from all
over the world, and I also have two very
successful YouTube channels with more than
150,000 subscribers. Now, I'm not telling you
this information to Brag I'm telling you this information
because for some reason, the most fulfilling and the
coolest thing that I've done during these five years apart from having a
silver play button, apart from educating 60,000 people from all over the world. It's my coaching business. I absolutely love my one on one online coaching
business that I've structured and I've been
running for 1.5 years now. I can guarantee you that if you embark in this
journey to start an online coaching business
and become an online coach and see people transform
their lives because of you, because of the information
that you gave them, it's just one of the most
fulfilling things that you can experience as a human being, in. Always thought that
online coaching was very hard to set up. I didn't know the systems
that I had to put into play in order to have
this whole system run. I also thought that you need a huge audience and many
followers in order to have an online
coaching business and honestly that no one
would hire me as a coach. But I guess part
of my personality always likes to get risks. And 1.5 years ago, I decided to launch my personal one on one
online coaching offer. And I can guarantee you that it was one of the best
decisions that I've taken in these five years of being a creative
entrepreneur. Now, during this 1.5 years that I've launched my
online coaching offer, I've educated on a
one on one basis more than 30 satisfied clients. I've worked with people
from all over the world and I've connected with
amazing individuals, and I'm here in this
course to share every single secret
that I've learned. In this course
right here, we are literally analyzing
everything from A to that a complete
beginner that has considered somewhat to start an online coaching
business needs to know. In order to become a very
successful online coach, even potentially more
successful than me. And again, we'ly
analyzing everything, how to choose a niche,
how to create an offer, how to price your
coaching service. Then we're talking about
client acquisition systems, building a social media
funnel to bring people completely for free in
your coaching program. Then onboarding process, how to onboard people, how
to fulfill people, how to leverage happy clients
into recurring customers and use their testimonials to bring in more people
inside your program. In addition to that, as
a bonus to this course, you will also get access
to my 104 page document, which is called the
digital Renaissance. Inside the digital Renaissance, you'll find every single step on the framework
that you need to understand in order to create launch and scale info
products, right? So information products like course coaching programs,
community programs, and turn again, your passion, your knowledge and
your expertise into profit by entering the
digital Renaissance. I'm very, very excited and very pleased to introduce you
to this course right here. And even if just one person
around the world starts his online coaching
business due to the information that
I'm going to be giving you inside this
course right here, it's going to be a
huge win for me. So thank you very
much for being here. I'm going to see you in the
first lesson of the course.
2. Your Class project: On the course, I'm very,
very happy to have you here. Now, before we start
with Lesson one, I just wanted to elaborate on the class project that you're called to complete by the end
of this course right here. Now, the class project
is going to be very simple and very basic, right, but it's going
to also be very cool. So here me out. The first
artificial intelligence tool that we're going
to be analyzing is called Research Rabbi. Right? And you will see
that research rabbit has a sequence on how we can
perform research and how we can trace from one author to another from one abstract to another from one
paper and manuscript to another, which
is extremely cool. You're going to see it
in the next lesson. So your class project
is going to be to take a screenshot of your
research rabbit interface and just show demonstrate
us how you trace authors and how you
trace abstracts and papers from your research, depending, of course, on
the topic of your research. All right, so the
class project is for you to take a screenshot, again, of the process of your research
through research rabbit, pretty much the interface
of the program. Applied obviously to your case, to the thing that you're
researching about and submitting it in the class
project description. I am very, very happy to see class project being
submitted because it's just an amazing way to also connect with me because I'm
going to be providing feedback into every
single class project that you guys submit, right? So thank you very
much for being here. See you in the first
lesson of the course.
3. My Journey: Dimen, I would like
to welcome you to the first lesson
of the scores. I'm very, very happy
to have you here because this is a very
important topic for me. In general, I've been a
coach for about a year now. I've been coaching people
online on a one on one basis with weekly coats
for about a year now. And I can tell you that
it has been one of the coolest experiences and one of the most actually
fulfilling tasks, fulfilling experiences that I've implemented in my life
online in general, right? And I have been an online entrepreneur
for multiple years. And this recent endeavor
of mine of becoming a coach is one of the most fulfilling things
that I've ever done. So I'm really, really passionate and I really want
to teach you guys, like, all of the
steps that I took, all of the systems that
I've applied, right? In order to find
success as a coach. Now, in this first
lesson, right, we're going to be
analyzing the stuff that I love about coaching. In general, some
things that you need to keep in the
back of your mind. And by the end of this sesson your goal would be
to understand if this is something
that you would like to pursue further down the line. I really think that it's
worth pursuing, in general, becoming a coach
online, offering one on one services to
people online, right? And, yeah, by the
end of this sesson, you will pretty much like, know exactly this is
something that would work for you if
it's something that you wouldn't be
interested in, right? So to give you
some more context, I have been again
on entrepreneur for about five years now, right? I have two YouTube channels. I'm very busy in these
YouTube channels, right? I have an online course
consulting business in which I help people turn
their passion into knowledge. Through course creation, this is where my coaching
comes into play. I do this on a one on one basis. So this is my coaching offer, and I come from a background
of creating these courses. I've created more than 30
courses which are DIY products. So, for example, I'm here, I'm sitting I'm
shooting this course. You will be digesting
the course, you will be viewing this
course, but I help you. I give you all of the
information, right, in products like the
course right here, and it's up to you
to implement them. So I have a huge experience on creating DIY products,
do it yourself products. I have created more
than 30 courses, right? And it was a huge surprise to me how different coaching is
compared to creating courses. There are many different differences between
these two things, and I'm here to
analyze them, and I'm here to give you my perspective. So a bit more information about my journey as a coach
in November of 2023. I launched my coaching offer. So I analyzed all of the steps that we're
going to be talking about in this course right
here in the following lessons. My target avatar,
my target audience, my offer, what's the pricing? What's the curriculum,
client acquisition systems, um onboarding,
fulfillment testimonials. Obviously, I didn't know that all of these
things existed, but have a basic draft
on what I wanted to do, how I would impact the world and how I would
help people, right? I had this basic,
say, idea in my head. So without thinking about it
that much, and by the way, this is one of the best
decisions that I've made, not thinking that
hard about stuff, I just do and just act. And I acted on this, let's say, intuition of mine and
this gut feeling, and I launched my
coaching offer. So I did this about
a year ago, right, in November of 2020. Rick. This is where I lunched
my first coaching offer. And to my surprise, without having any crazy client acquisition systems into place, without having
thousands of follows, without any of that, right? I think I had 200 or 300
subscribers on YouTube, to my huge surprise, three days later,
the first client asked to book a call
with me, right? And she was very interested
in becoming a client of mine. She actually asked
for my services, which, by the way, was insane. I didn't know that
someone would ask for your services
in a sales call. I think that people would enter sales calls being very
defensive, right? But this lady came into the
sales call and she was like, Yeah, please coach me. Yes, do it. I was
like, Okay, cool. Amazing. And this is where I landed my first
client three days after my coaching over was
into play, which was crazy. And it got me hooked, right,
because I was very lucky. She was very, very happy
with the services. We worked for about two
months very deeply, and then we remained friends. And she was very, very
excited about the service. She left an amazing
testimonial and she's a friend of mine
up until this day. And this left me just
an amazing aftertaste. So I wanted to further pursue
being a coach. I loved it. But after, again, a year, it's been more than a year
in which I've been doing this along with the other
online endeavors that I have. But I've been doing
this for about a year, and one year later, I don't know if you can
see this right here, but I have more than 20
clients that are served, not active right
now, I have served. So 20 clients have completed the whole coaching
program of mine. They have left amazing reviews, amazing testimonials. They
love the whole process. I love the whole process of
working with them, right? With insanely high profit
margins because this is one of the coolest things of being an online coach having
an online coach business. You transact with
information, right? You solve people's problems, you solve people's, let's say, pain with information
that you already know because you have underwent a transformative experience
from point A to point B. And these people have right? So you give them the datasets, you give them the information
that they need in order to reach point A to
point B that you already know. So what you transact
here is information, something with extremely
high profit margins. To distribute information
is virtually free, to create information
is virtually free. You have it in your
brain. You need to somehow communicate the information and the
values with these people, which we're going
to be diving into next lesson, how
to do that, right? So very high margins in 2025, I am planning to ten
x this business, so I'm planning to serve more than 200 clients in this
coaching business of mine. So again, everything
is going to be analyzed in the course right
here, all the systems, all of the plug and play stuff that I've put
into play to make this happen because it's not as easy as you think to
serve 20 clients. It's really not that easy. I know if you compare like 20 coaching
clients to TU views, really 20 UTU views isn't crazy or 20 online course sales. But working with 20
people on a 11 basis is actually very hard to have them fulfilled, to have
them satisfied. It's a major achievement, and I'm very, very
proud of this. So what are the things that
I love about coaching? Right? Because in one
year, I managed to make, again, a huge leap here. So the things that I
love, the first thing that I absolutely
love about this is the freedom of location,
time, energy, right? So you get to invest as much time as you want into this, right? Because guess what? You set the rules here.
You might be like, Hey, I work with one call per
week. That's what I offer. Or I offer four calls per week, or I offer ten calls per week, or I don't offer
any calls per week, and I just message you, right? So the way that you
fulfill, right, the desired outcome to
each client is different. And it really depends
on how much time do you want to invest into this? How much energy do you want
to invest into this, right? That being said, if you don't want to invest your
personal time, but you still want
high fulfillment rates and high satisfaction rates, you can also outsource part
of the coaching to your team, which is also something that
we're going to be analyzing later on in the scores
right here, right? So obviously you have
location freedom. You're working from
your computer. You don't meet with
people personally. You don't see them
like in a cafe or at your place or at your I
don't know business center, everything, all of this coaching business is structured on air. It's structured online. It's structured on
applications and services and all that stuff that I'm
going to be showing you in this later on in the lessons, and keep in mind that
they're completely free so you don't need to
spend like a single dollar from your pocket in
order to apply all of the systems that we're going
to be analyzing, right? And guess what? You get to
work as much as you want. There's always a
problem to be solved. It could be a client
acquisition problem. It could be an
onboarding problem, it could be a
fulfillment problem. It could be a sales problem. It could be a
testimonial problem. And I'm going to be
talking about these things a lot in this course, right? So again, clan acquisition, onboarding, fulfillment,
sales testimonials, I'm going to be
talking about these concepts a lot because those are the five categories
that you need to have dial down in order
to scale like infinitely. You pretty much your
coaching business, right? Keep in mind that you're always going to have a problem in
one of those five categories, so you might as well
understand them, know exactly what
problems to expect, and one problem
leads to another. So it's just a matter of solving problems and
solving more problems, solving them faster, solving
them smoother, right? And this is how you're going to scale your online
course business. You coaching business, right? So this is something that
I love, freedom of time, freedom of location, freedom, freedom of how much
you work, right? To give you an example, I managed to do this as I
was in med school, right? So I started and I launched my coaching business as I was a sixth year
medical student. So in my final year
of med school, as I had to write
my thesis, right? As I had all of these
different tasks in med school, I managed to start and launch and scale my
coaching business. So, trust me, you don't need a huge energy investment,
a huge time investment. These things are easy to apply, and they can blend into
your reality very easily. If I managed to do this
as a medical student, you can do this. That's pretty much
what I'm saying here. Right? The second thing that I absolutely love is the
engagement with the clients, the engagement
with your clients. And this is something that
I just didn't experience with the courses that
I have listed, right? Because for example,
this is a course, right? You are watching the course. You might be loving the scores, but I don't know it if you
don't leave a positive review, which by the way, I
would love you to leave a positive review at the end of the course
if you enjoy it. But I don't know if I'm a good instructor or not if
you don't leave a review. Whereas in the one
on one coaching, I have immediate feedback based on the expressions,
based on the results, I have immediate feedback of how my clients are, let's say, enjoying the process, enjoying the transformative experience, and the progress
that they're making. Again, the engagement with
people is something that I absolutely love in
the coaching business. I know it doesn't
sound that sexy, if you will, but trust
me, it's just very cool. I guess part of me finds extreme satisfaction
by seeing people Work from point A to point B and by empowering people
to pursue what they love, which is the basis of my
whole business model, turning your passion into
profit by leveraging the power of the
Internet and educating thousands of people on
the things that you love, I really find this a
great cause, right? And I really just enjoy
working with clients. I enjoy meeting different clients from different
backgrounds, and it's just one of
the coolest things. The third thing that I
absolutely love about having a coaching business
is the huge margins. Now, I elaborated on this previously, and
this isn't right here, but being a coach has
huge, huge profit margins. Now, profit margins really depend on how much you want to scale. For example, as you're scaling, as you're growing, as you're
attracting more people, the profit margins drop, but the number of people
that are enrolled in your coaching business increase. And this happens with the fact that you
need to hire teams. You need to hire, let's say, more expensive software in order to fulfill and
to serve more people. Now, we're talking about
like 200 people, right? You need to invest more
money back in the business. But when you're starting out and you have zero
clients, one client, ten clients, profit
margins are insane. If you wish and if
the things that you're talking about
doesn't cost that much, for example, you are a let's
say, live coach, right? So you don't need to make money to your people to
people that you coach. You just need to call them like a psychologist,
if you will. Then the margins are insane because the only thing that you're
transacting here is pure information and information is free for you
because you have obtained it, you know the information, but people want the information
that you have in your brain, and you now have a way to serve these people with
the information you have in your brain, right? So margins are extremely huge. This is a very, very
profitable finally, having a coaching business is completely applicable if
you have low followers. You don't need
lots of followers. You don't need to run ads. You don't need, again, huge following to do
this. I did this. I had my first client three
days after I launched my offer with 200
subscribers, right? It's insane how easy and how flawlessly this
whole system works. And I'm going to
be elaborating on the client acquisition
model in just a second, right, in next lessons. But pretty much I have an amazing client
acquisition system that I'm going to be revealing
in this course right here, which will help you enroll people into your
coaching offer again, completely for free and without having any pain
without having any followers. Now, the crazy thing about this whole coaching
business is also that you do not need to have a product created
in the back end. That's very important if you
think about it, for example, if you want to be selling
a course, you need first the course to
be ready, right? You need to have the
course created and done and edited and shot and
scripted and all that stuff. So you need to
spend a big amount of time and energy creating your digital product if you're going to transact
a digital product. That being said, on a coaching offer, you
don't need anything. You just need to be there
and talk to people, right? You just need to transact information you
have in your brain. That's completely different because I want you to
keep in mind that people spend months if not years creating online
courses that succeed. But if you manage to impact
and reach the correct people, you can make the
same amount of money with these people
just by transacting your thoughts and what you
have learned through trial and error in your
dates in your life. Because trust me, this world, okay, has 8 billion people. Out of these 8 billion people, you could be a complete nobody, but I can guarantee you
that more than 500,000 people have the 500,000
people is a very low number, but more than
500,000 people have the exact same problem
that you do right? The exact same problem that
you used to do to have, if you will, and you have, let's say, surpassed this problem, you have risen rise from
point A to point B, but these people are
still stuck in point A, and they want someone to help them come from
point A to point B. This could be weight loss. This could be making
money and life. This could be
understanding cameras. This would be having
an amazing setup. This would be playing tennis. Regardless of what
point A and point B is, trust me, if you have underwen a transformative
experience in your life, there thousands,
tens of thousands, hundreds of thousands
if not millions of people around the world that could benefit
from your knowledge. And I'm here to show
you how to reach them, how to impact them,
how to serve them, and how to make insanely
huge profit margins while doing so. So this was the
end of Lesson one. I hope that you
enjoyed this lesson. Now, if you think that this online coaching
business model applies to your case and
you love to pursue it, I'm going to see you in the
next lesson of this course.
4. How to Choose the Correct Niche: Laymen, I would like
to welcome you to the second lesson of the
course and arguably one of the most important
lessons to set foundation in order to structure the correct coaching program. Now, in this station,
you're covering everything regarding choosing
the correct miss, right? Choosing to serve
the correct people, choosing a group of people that is going
to be both profitable, fun for you to work with, and are just not going
to be a pain in the ***. Now, in order to understand the principles that
we're going to be analyzing in this
lesson right here, and trust me, those are
many principles right here. I've learned all of these
through trial and I'm very, very excited to teach you
guys about the stuff. Right? We need to establish and set foundation by
mentioning the following. So I want to know that in general, regarding
online entrepreneurship, regarding selling
infotainment products, regarding selling
digital products, there are three core niches. And in general, this actually extends into the
whole life, right? In general, in the markets, there are three big
markets in which you can transact by relieving pain of people by giving
them them value. The first one is health.
The second one is wealth, and the third one
is relationships. Every single thing
around your house, every single service that you
pay for on a daily basis, on a weekly basis,
on a monthly basis is around these
three core niches. Everything circles
around health, wealth, and relationships. Now, the niche that you
will be choosing, right, and the people that you will
be serving are actually inside one of these three
huge bubbles, right? For example, in my case, right, my business and my
coaching program is that I help people
turn their passions, right into profit through
leveraging digital products. So I help people turn their
passions to digital products, distribute them online, and
make a profit out of this. So I am in the niche of wealth, for example, in the
sub niche of business, in the sub niche of
online business, in the sub niche of
digital product creation, you get the point. Now, what I want
you to know is that regarding these three
bubbles right here, health, wealth, and relationships,
there are insanely, if not infinite
sub niches, right? So there are many,
many sub niches here. For example, in
health, we got diet, we got working out,
we got mental health, we got physical health. We got vitamin supplements,
all that stuff, right? In wealth, we've got crypto,
we've got investing, investing in real estate,
investing in stocks, investing in bonds,
right, all that stuff. Relationships, again, we got family relationships
with friends, relationships with a girlfriend, a boyfriend, marriage,
right, all that stuff. And every single one of
these submishesGuess what, has more submishes
within it, right? So, for example, in health, a submisious diet, in
diet, we got vegan diet, we got carnivore diet, we got diet with psqarian I think it's called
pescatarian diet, right? So we get all of
these submishes. And these diets can be
submished even more. For example, carnivore diet for people that suffer
for inflammation from inflammation because
studies have shown that carnival diet
actually helps with inflammatory conditions
and chronic inflammation or carnivore diet for athletes. And you can submiss even
more carnivore diet for athletes that need
high testosterone, right? So you can imagine
that you can keep submising right?
To a huge point. But in your case,
you might be asking, Okay, those are just general information
you're giving us, but where should
I submishO up to which point should I keep submishing and submishing
and submising? That's an amazing
question, and we're here to answer this question right
now. So here's the thing. Those three bubbles, health, wealth relationship,
those are huge, right? But here's the problem. You can't be out there creating a coaching program
around health. Keeping people healthy
in general. Why? Because there is
huge competition. Yes, there's huge
demand for health, but it's $1,000,000,000
industry, and you can't just infiltrate
this industry like a kid with a camera and
expect insane results, right? Why? Because there
is huge competition from pharmaceutical companies, from hospitals, right,
from other people that are more established than you and have
served more people. So here's what you're
going to be doing. You need to sub nis. You need to dive
even deeper inside, like, an area of interest. For example, in health,
you can submiss to diet. Here's the thing. Diet
is also very saturated. There are many people that help others lose weight or help them with their
diet. So what do you do? You submiss even more, and you try carnivore
diet, for example, carnivore diet might
also be very saturated. It might be also a
very, let's say, popular topic with many coaches and many programs around it. So you need a unique
value proposition. Right? What I propose to you
is to choose a niche that after performing
some research that there is not much competition.
And how do we do this? We keep subniching and
subniching and sub niching until competition
slowly starts to fade out. And when you don't
have competition, regardless of how much
you have subniched, you can dominate this field. This makes sense now, you can
dominate this field, right? It's very, very important for you not to have competition. And I can almost
guarantee you that as much as you have submist as much as you have
submist because one of the limiting beliefs
of people is that I will subnis so much, and then I won't
have anyone to serve because I just serve a very
specific group of people. Well, guess what? There are 8 billion people in this planet. Your market is 8 billion people, and at least 100,000 people will be
interested in your very, very weird thing that you have subnst and you can
help them with. And I'm going to give
you the biggest tip that I can give you right now on how to find a person to
serve that no one else does, and no one else serves. And this person will be
interested in your services. And the way to do this is by referring to your
younger self, right? Trust me, it's way easier to try to help
your younger self. Imagine that you're
teaching your younger self. Imagine you're talking
to your younger self rather than just choosing a group
of people to serve without resonating that
much with them, right? So think to your what is a transformative experience
that I have underwent, and I can help my younger
self go through, right? And chances are a guess what? You're not that unique. There are millions of
people that have faced the exact same problems like
your younger self, right? And they're out there waiting for someone to help them
solve these problems. And this is you with
your coaching, right? So these markets, why do we
mention all these markets? Why did we mention health, wealth and relationships
in the first place? Well, we mentioned these markets because at the end of the day, all of these markets they're associated
with problems, right? And when we're talking
about problems, I'm actually referring to pain. So all of these markets
right here, they have pain. Now, this is not physical pain. It's not like someone pinching you, but it is actual pain. It's discomfort, right?
And pain needs relief. In general, it's in
the human nature to seek relief from our pain. When we feel pain,
we seek relief, right? We seek immediate relief. Here's the thing. We
are here to relieve the pain with our coaching
program. And guess what? By relieving the pain, you will be compensated. So you get compensated
based on the relief of the pain that you provide of
these markets right here. All of these categories associated with problems
associated with pain is associated with
frameworks and systems that haven't been implemented
due to the information gap, which we're here to cover with the information
that we're going to be giving out in our
coaching, right? So again, these
categories right here, they're associated
with problems, meaning pain which
need to be relieved, we relieve it with our coaching, and we're going to
be elaborating on the systems on how
we're going to be relieving this pain with our coaching
in the next asset. For now, know that these
are the different niches. This is how you choose a niche. The best person to serve is your younger self because you know your younger self better than anyone else
and you can refer to your younger
self with maximal, let's say, attention, right? So the question now is
who do we want to serve? And when I was starting
out about a year ago, I never I never
asked this myself, who do I want to serve, right? I thought that every single
person was the same, and there are no profiles regarding clients and all clients were the
same, and it's fine. Absolutely wrong. Different niches have
different people inside them with different
characteristics, different traits, right? Different ethics, if you will. So it's very important to
outline or have a rough, if you will draft in your mind of your ideal target
amtar, right? So these right here
are three traits that you want your
clients to have. The more of these traits
your clients have, the better your job will be, the more satisfied they will be, the better results they
will bring and the more money you will
make as a coach, right? And those are the three traits. Trust me, I learned this
the hard way, right? So the first trade that you want your clients to have in
your niece is cash flow. Please choose a niche that people have cash flow.
It's very important. If someone doesn't
have the cash flow and can't pay for your
coaching services, I'm sorry, but you're not
going to be profitable. You're not going to be making any money if your clients
don't have money to pay you, right, in this business model. It is as simple as that. So try to tailor your niece by finding people that
have increased cash flow. This could be, for example, if your business is health around
health, right, your nieces And you chose diet, and you sub nest to carnivore
diet, right? Sub Nis to carnivore
diet for businessmen or carnivor diet for
elite athletes, right? You can imagine that these
people have cash flow and just easier for people to pay you if they have increased
cash flow, right? If people don't have cash flow, you need to persuade
them more in the sales cost,
and once they pay, they're not satisfied, it's just a vicious cycle of dissatisfaction and
making your life works. Make sure your clients have
cash flow. Very important. Second important, make
sure your clients have time and energy to invest
in your coaching program, especially if they have homework to do from
one call to another, if they have actionable steps to do from one call
to another, right? Because if your calls
are just, for example, well being calls or
live coaching, right, then they don't need to do any crazy actionable steps
from one call to another. But if your whole
business model is structured around your
clients understanding what you're telling implementing what you're telling them and based on the results
that they bring, you're able to move
to the next level. You want people
that are sharp in the brain and they can
work with you fastly. They have the time, they
have the energy to invest, and of course, it
has a cash flow. So choose people that have
time and have energy. If someone doesn't have the
time and doesn't have energy, this means that you're
not a top priority, which pretty much means
that the pain that they're experiencing is not a top
priority to be relieved. So you might want to go back to the drawing board and
think to yourself, what problems do
you want to solve? What pain do I want
to relieve, right? The higher the pain, the bigger
the compensation, right? And the last thing that
is associated with pain, and we definitely want
our clients to be feeling this when we're onboarding
them when we're selling is, of course, increased pain and urgency to relieve the pain. That's very important, right?
That's extremely important. If our clients aren't
that urgent to solve this problem aren't
that urgent and the pain isn't that much,
then they will not pay you. They might have the castle and they might have time and energy, but if they're not
urgent and if they don't understand the pain and the problem that
they're experiencing. Because sometimes,
you know, clients don't even understand the
problem that they have, so you might want to reveal to them the problem
that they have. It could be opportunity cost. It could be something will affect them in the
future, right? But in general, you need
your clients to feel the fact that there
is urgency to relieve this huge
pain that they have. Those are the three
characteristics that I want you to remember. Again, your clients need to
have increased cash flow, regardless of which
niche you choose, which cores, which sub
niches, it could be health, could be wealth, could
be relationships, could be 1 million things. Regardless of that, you want to serve people
with cash flow, time, energy, and pain, right? And they are also urgent
to relieve this pain. Why? Because these people will
pay we listen and will act. That's the most important
thing. They will pay to enroll. They will listen
to what you say, and they will act
on what you say. And if you were successful
in the owing board, if you have an amazing
coaching program, and you structured an
amazing coaching program, which I'm going to be
showing you how to do in the next lesson
of the scores, right, structuring your offer. And this coaching
program of yours works. If someone pays, listens
and act, an act, he will be a successful customer of yours and will give you
an amazing testimonial which you can leverage to bring more people on board, right? So this was in general, the choosing your niche lesson. I hope you found value
in this lesson, right? I want you to take a moment
and let this lesson sink in, perhaps mention the
niche that you're in, perform some research
in the ni you're in, and we're going to see
in the next lesson, which we're going to be
crafting our offer, right? Ten months, seeing
the next lesson.
5. Lets Craft your Offer: So, ladies and gentlemen, what is the third lesson
of the scores where we're going to be
crafting our offer. Now, in this lesson, we're
analyzing pretty much every single thing that you need to take
into consideration, construct a complete, let's
say, coaching program, everything that you
can offer as a coach, how to add more bonuses to increase the potential
price of your program. And then in the
next lesson, again, after we've analyzed
everything in this lesson right here
regarding, let's say, the internals of your
coaching program, we're going to be setting
the price, right? So in order to start
with this lesson, we're going to be first of all, we need to understand the fact that in order to
increase the price, because at the end of the day, we want to have our program, we want to have increased
prices in our programs. In order to have
increased price, we need to provide more value, which comes with increased
pain relief, right? So we could recap the more pain that we relieve
with our coaching program, and I know that this sounds kind of theoretical,
but trust me, when I understood the principles of pain relief and the fact that serving people means
to relieve their pain, it was a complete game changer
for my personal business. So more pain relief
means more value, means more money that
you can ask for. Now, I've elaborated
on the value equation multiple times in my program, in the courses that I create
in this profile right here. It's perhaps one
of the most life changing concepts that
I've elaborated on and I understood mys and I really urge you to pay attention here because this is
extremely important. So at the end of the day, more value equals with
more money, right? You can ask for higher prices
if you have more value. But what is value, right? We talk about value
being pain relief, and the more pain relief to our customers, the
bigger value we provide. But how exactly does
someone measure value? Because at the end of
the day, pain relief, is completely subjective,
right to every single person, and value is also completely subjective
to every single person. But what is the subjective
factor of value? Well, this is it right here. Value This is the
value equation. Value equals with
the dream outcome that someone has, right, multiplied by their perceived likelihood
of achievement. Right? And all of this is divided
by the time needed, right, times the effort and sacrifice needed to
achieve this, right? So let's break this down. Value equals with the dream
outcome that someone has. So let's, for example, say that your program is around
weight loss, right? So if your dream outcome
is, for example, someone to lose 50
kilograms, I'm European. I don't know how
to talk in pounds, but 50 kilograms, it's
a lot of weight, right? It's a big dream outcome. So if you promise that
you're going to help someone lose 50 kilograms,
value increases, right? Obviously, it's like a big dream outcome.
Here's the thing. With the dream outcome,
you also want to have a high perceived
likelihood of achievement. Because what's the point of promising someone
that he's going to lose 50 kilograms if he doesn't believe that he's
going to do so, right? So we need to have a high perceived likelihood
of achievement. Now, how do we increase the perceived likehood
of achievement? A great way to do that is with testimonials of other
clients of yours. That's why in the final
lessons of the course, we're going to talk about how to ask for testimonials
of your clients. But when someone before he
enrolls in your program, sees that 20 different people have seen results
from this program from this guy's program, and these 20 people are
just normal dudes like me. The perceived likelihood of achievement that he
has, right, increases. So he actually believes
in himself more. So the two factors that you
want to be increasing is the dream outcome of someone and their perceived likelihood
of achievement. So you want to promise them, of course, keep them
promises real, right? But you want to
promise them great stuff, the dream outcome, you're going to
lose 50 kilograms, and you're going to make them believe that they won't
lose 50 kilograms, right? Those are also sales tactics. Now, here's the thing.
If you know math, right, and by the way,
I'm very bad at math. You know that the upper
part of an equation, right, regardless of what's in the upper part
of the equation, if the lower part
of the equation is almost zero or if it's zero, then value becomes infinite. And this makes
absolute sense, right? So imagine no time is needed and no effort and
sacrifice is needed. So this part is zero. Then regardless of what
is above the equation, this whole thing is infinite, so we got infinite value, right? So again, the time
needed, right? We need to decrease time needed. For example, you're
going to be losing 50 kilograms in one week. This is not possible,
but you get the point. The least time needed to
relieve the pain, the better. The same applies to
effort and sacrifice. The least effort and
sacrifice needed, the better. So what would be an
amazing equation here? We're going to help
you lose 50 kilograms. I've done it with 50 people, and you can do it
in three weeks, for example, or a month. With no effort and
no sacrifice, right? That's the value equation. I want you to remember
the value equation. Now, obviously, the
example that I set with weight loss is not realistic
because weight loss oa. It's something that
needs to be gradual. You can really lose 50 kilograms in three months in three
weeks or three months. But you get the point. This
is the value equation. Now, based on this
value equation, I want you to note
this down, right? And I want you to mention
what is your dream outcome? What is the perceived
likelihood of achievement of your
target Avatar? What is the time needed for someone to fulfill
your services, and what is the effort
and sacrifice needed from the point of the clients? We've covered pain
relief, we covered value. We're going to be covering
price in the next lesson because pricing is a big story, and there's a lot to be
said regarding pricing. Now let's talk about the
strategy you can offer, right? The strategy you can offer to help with pain relief, right? And the more immediate you are, the more personalized
you go with, the more pain you will
be able to relieve on an individual level because that's the point of
coaching, right? So here are the four
things that you can offer. Here are the four things
that I offer in my program, and I'm very happy, and my clients are
also very happy. So the first thing are
obviously weekly calls, right? You can offer weekly calls, and it's very
important weekly one on one calls would
work perfectly, right? You can offer one to
seven weekly calls. If you have the time and
energy to do that, right, you can devote like every
day, you can hop on a call. It could be one ar call, it
could be a two call, right? In general, a coaching
program has weekly calls, and I'm going to show
you how to set up weekly calls with different
services, different software. It's very easy to hop on calls. Nowadays, with people, right? So the first thing you
offer are weekly calls. Now, after each call, you're going to be
giving feedback to your clients on what
happened in the call, what's going to be
happening in the next call, when you're going to be
having the next call. But all of this will be talked about in the fulfillment
lesson not now. Second to weekly calls, you can have a course bonus to your coaching program, right? So again, if in your
coaching program, you elaborate
around a framework, you can also give out a
course you have shot, right, doesn't need to be
crazy, educational, but you can just record yourself going through
the major points of this transformative
experience of this framework and
covering the framework. This is what I do
in my personal, again, coaching program. In general, in my program, I help people turn
their passion and what they love and then
and their expertise. Into knowledge, I'm sorry, their passions and
knowledge into revenue through digital
products, right, through reaching an online audience with digital products, turning their passion to
digital products, right? And what I've done is that
I've created a huge course, the course cation masterclass
It's a 2.5 hour master class in which I go through
every single step that they need to understand
as a bonus, right? So I hope on weekly calls, I offer two calls per week. I also give them a 2.5 hour master class they can just
review whenever they want. On top of that, another
thing you can do is that you can have a
community bonus, right? So you can enroll them
inside a community. That's just a very,
very, very cool feature. Again, every single person that enrolls in your
coaching program can also get access to a community of other
enrolled people, with other enrolled people. So you have this community of yours in which you're
obviously the leader. People have paid
you to be there. It could be a paid community. It could be a free community in which you enroll for free, people that have already paid you to enroll in your
coaching program. And if you want more
information on how to start an online community and how to grow an
online community, have a complete course
on that, it's very cool. It's one of the coolest
things that I've done. Right? So community bonus
would be very cool. Inside the community, you can host your calls
there, first of all. You can have Q&As. You can have, let's say, a blog in which people ask questions, and other people answer these questions based on
their experience. So this community could
be evergreen, right, and can be can run if
you will, by itself. So Community bonus is very cool and very
important to offer. And finally, another cool
things you can do is offer 247 access to your
private messaging. Again, whenever someone
has any questions, they just shoot you
a message through their number that
you've given them. So when they enroll, right,
you send them a contract, you send them information
about the program, you send them a payment link. And your phone
number so they can access you have access to 247. And this is one of
the things that really sells perfectly when you're pitching your program and your coaching program in
a sales school, right? Because you get to
tell them like, Hey, I'm not just going
to give you a PDF. I'm going to be like,
implement this. It's very personal. Work
on a one on one basis. You have 20 47x personal
messaging, and that's cool. Now, what if you have many clients and you
don't want to give your private number and you want someone
to help you with, you can definitely assign students that enroll to
your teammates, right? So you can have a teammate,
for example, and be like, I'm going to assign to you one of my best people that
I've worked with, and you can shoot them
message 247 whenever you have any question regarding
the program, right? So those are different
things you can offer. You can offer weekly calls.
You can offer bonus courses. You can offer a community bonus. You can offer 247 access
to private messaging. And also, you can get
very creative here. Like, you can offer
many other things. For example, you can offer digital product, downloadables. Depending on your niche, you
can offer different stuff. Let's say, for
example, that you have a program around
calligraphy, right, and you like pens, you
can offer, for example, whenever someone enrolls, to send them ink or
something, right? So all of these are
bonuses. I'm just telling the very basics
that will cost you nothing because they're pretty
much like made of thin air digital product. I told you that
digital products is an amazing way to
transact online nowadays, and they're an amazing
way to distribute value on a worldwide basis
without needing any shipments, without needing any production. It's just information
that is distributed, and it's absolutely amazing. And this was your offer. So based on this, I want you
to be structure your offer. I want you to be thinking
about your offer. And in the next lesson, right? In the next lesson I'm
going to be discussing about pricing cause pricing was something that I did wrong
for so many months, right? Because I ha do this for years. I've been doing
this for one year. But pricing was something
that I did completely wrong. I changed pricing and
once I changed pricing, I saw extreme results, right? So in the next lesson,
we're going to be talking about pricing. Thank you
very much, see you there.
6. Setting up your Pricing: Ladies and gentlemen, welcome to this much anticipated lesson in W we're going to be discussing
about pricing, right? How much should you
price your program? Now, in this lesson, we're going to be dicussing
about the key factors that will determine the
price of your program. What is the bare minimum
price that I would set if I were you and in general that
most high ticket programs, right? A price that? How can you navigate around
pricing and how like the biggest advice that I have to give you
will make sense. We're going to be coming back
to the biggest advice that I have to give you
in just a second. Now, when I was starting out, pricing was the
hardest thing for me. I didn't know how much to
price my services, right? I was afraid to ask people in the sales calls
to pay this amount. But when I understood some basic principles around pricing and when I
understood that pricing, it's pretty much equivalent to the value that you provide. And sure, if you manage
to provide value, then it's completely
fine to ask to be compensated for it and people actually want to pay you for it. It's a complete game changer. Now, in general, I want to
remember that online coaching, what we offer here and
more specifically, one on one online coaching is considered to be a high
ticket service, right? It's a high ticket service. In general, if you don't know, there are three
different tickets, low ticket products,
high ticket products, and mid ticket products, right? So low ticket products, they usually don't involve you transacting directly
with your time. They usually involve
you just creating a digital product and this digital product
being downloaded. And it's usually priced
anywhere $10-17, right? $70. And it could go way
higher than this. It really depends
on your market. It really depends on your target out or who you're serving. But in general,
once you remember that load ticket products
are anywhere $10-17. Mid ticket products, they usually load ticket
products with some bonuses, for example, a
community bonus or a one called with
you, for example. They're priced anywhere
from $100 to $700. That's mid ticket
products, right? High ticket products or
high ticket services are more expensive than low ticket products and
mid ticket products, the fact that you're directly exchanging your time
for money, right? And high ticket
products in general, start from $700, right? So they start from $700. Now obviously, this really
depends on the market. This really depends
on the niche. Some people in order
to work with you, they don't accept it. If you don't pay them
less than $10,000, it really depends on
the niche, right? I really depends on the
market that you can imagine. So I wouldn't suggest
you to go below $700 with your one on one coaching right as
a one time payment. Now, there are many different payment models that
you can follow. You can ask for a monthly
retainer, for example, $700 a month for $1,000 a month or $10,000
per month, right? You can have a monthly retainer. But the absolute
least that I could go with would be a one
time payment of $700. Now, obviously, the
pricing also depends on how much time does it take you to fulfill your
clients, right? How much time does it take
you to serve your clients? Because it's a one
time purchase, but you will be attending
weekly calls with your clients. Right? So in how
many weeks do you believe that your clients will
be done with your service? That's another question that you might want to
consider, right? So, ask yourself how much time do my clients need in order to achieve their
desired outcome? That's an important
question to ask, then this will
determine your price. Now, in general, as we said, price is equal with the
value that you provide. The more values you can
provide, the more pain relief that you can provide and
assist with to your clients, the higher the price
you can ask for. So those are just some
variables that you can tweak that will help
you increase the price. In general, what I
would suggest to you is to think of the highest
price which you can offer. I want you to think of
an absurd price for you a price that's crazy for
you at the moment, right? It could be $1,000. Maybe you don't
they're not aware that some people ask for
$1,000 for the coaching. Maybe it's $5,000. I want you to think
of a price that's above what you would
normally brainstorm and set this price as the price of your
coaching program and try to justify this price by adding value to your program. That's the absolute
best thing you can do. So set an absurd price and try to justify this price
with providing value. Try to justify this price by tweaking these four
parameters right here. We discussed about that
value equation, right? So name a crazy price and try to justify it by
increasing the dream outcome. So by just offering
something bigger, offering to fell a bigger
dream to your clients. It could be, for
example, if you were interested in weight loss, your previous dream
outcome would be I would help you
lose ten kilos. Now your dream
outcome would be I would help you lose 20 kilos and run like a half marathon
or something, right? So increase the dream outcome. That's a way to
increase your price. Increase people's
likelihood of achievement. We're going to get
back to how to increase the likelihood of
achievement in just a second. But increasing the likelihood
of achievement of people, making them believe
in themselves, making them be like, Hmm Okay, I guess I can do this. It's not that crazy for me. It's very, very
important, right, to make people believe in themselves and think that
they can absolutely do this, and we're going to get
back to this in 1 second. And we need also to
decrease the time that people need in order to fulfill their dream
outcome, right? The less time, the better, especially if you're
referring to, and if you're selling to intellectual people that
value their time, right? They know that time is the most important thing we
have here, right? So we need to preserve our
time. These people know it. So if you tell them
that, hey, I'm going to help you lose 20 kilograms and run a half marathon in two months rather
than six months, you offer obviously the value of your
offer will increase. That's what we want to do we want to serve people and
increase their dream outcomes, increase their perceived
likelihood of achievement, and decrease the time needed
as well as the effort needed in order to fulfill their dream outcome. Right,
that's very important. So no time, no effort. Very, very important, right? So this is in general how
an offer should look like. For example, let's say they're hoping in a sales call,
and I would be like, so my offer is that
I will help you. Let's say that I'm
around tennis, right? My niece's tennis. I will help you win a
tennis championship in your local city by coaching you three times per week, right? I've done this with
20 other people. So this is how you increase the perceived likelihood
of achievement. I'm going to transform you into complete tennis athlete
in three months. So that's a low time frame in general for a tennis athlete. And all you need to do is
just hop on to coaching training sessions
with me per week and each session is going
to be like 2 hours long. So 4 hours per week. That's a decreased
effort, right? That's a decreased time needed. That's an incased
perceived likelihood of achievement and an
increased dream outcome. And here's a little secret
that I didn't tell you before. How do we increase the perceived likelihood of achievement of our target outer? How do we increase the perceived likelhood of
achievement of people that are just about to enroll in a program,
but they're not sure yet? The more clients
you have, right? And there is a theory that states that for the first
three clients of yours, you can just
completely give them your services out for free, give them your time for
free, serve them for free, because these clients will be extremely satisfied because they got nothing to lose, right? They enrolled for free.
They will give you the absolute best reviews and the absolute
best testimonials. So every single client that
is about to enroll, right, what he wants to see
is testimonials of other people that have found success by
following your lead, by following your guide, right? So if you have more clients which can be brought by
decreasing the pricing, especially for your first
five clients, right, then you will have more
testimonials to work with. Testimonials are
extremely, extremely important if you
want to be selling more of your coaching
to more people, right? Testimonials of people
that have found success by following your framework
are extremely important. So if people see testimonials, they increase their
likelihood of achievement. So they think that, hey, if this guy managed to do
this, for example, right, and I saw testimonials of other 20 people that
managed to do this, then hell, I can also
manage to do this. I can also manage to
achieve this, right? That's extremely important.
So what I would, let's say, recommend to
you is, for example, for your first after you've
constructed your offer, after you've
brainstormed your niece, that you want to build and
training and all that stuff, I want you to think of, right? The people that you
want to be targeting, they want you to think of the pricing that you
want to be setting, and please make it
more than $700, right? One time payment, and then set it completely for free for the first three
clients of yours. So test it for three clients, see the time frame, see
the actual time frame, see the actual results
that they bring. And once you make them find
success with your program, they will, of course,
be happy because they didn't pay a single dollar. You will gain testimonials
from these people, and you will leverage
testimonials to serve more people that are going to be
paying full price later down the line. So, ladies and gentlemen, this concludes the first part of the course in
which we talked about the more theoretical stuff that needs to be done
in the back end, if you will, the fundamentals of starting this coaching business. Now, in the second
half of this course, we're going to talk
about the implementation of the coaching business and the five cornerstones of launching a successful
online coaching business. So we're going to be talking
about the five cornerstones in the next lesson
of the course, and I'm very very
excited to see you.
7. You might want to listen to this: Before we move with
the next lesson, I have a small
announcement to make, which is just very
important for me. When I started out being a creative professional
four years ago, I started with zero followers, $0 to invest in ads, and up until this point,
I've created, again, launched and scaled more
than 30 digital products, two creative businesses, two very successful
YouTube channels of mine, and taught more than 60,000 people from all
over the world by creating launching and scaling digital products
around my passions. And after doing this
more than 30 times, I realized unintentionally
follow a proven framework, a step by step framework
in my brain every time I turn some of my thoughts into profit again through
digital products. So I consciously took this framework that
I followed, again, more than 30 times
out of my head and put it into 100 page guide, which is just the most
complete guide that I've ever seen being distributed online to again how to
turn your knowledge, passions, and experience into profit online by
digital products. Downloading digital
renaissance and understanding the concepts as we go through
inside this document, we'll just unlock a
completely new way of thinking and approaching
online business. And if you're interested into becoming a creative
professional, turning your thoughts, passions, and knowledge into profit, I highly suggest you
to check it out. Now, for the sake of
this period here, I'm not going to waste so
much of your time because you can follow along with digital renaissance
in your own time. It is a downloadable self
based huge PDF file. I'm just going to
show you some of the key features that I've
added inside the file. Alright, so this right here is, again, digital renaissance, how a normal dude like me
managed to create a 60,000 plus download digital product empire in just a single year. Again, without a
single follow starting out or without being an expert or without having to invest any dollars
in ads, right? This is very easy
to do and highly recreatable if you understand the concepts inside here, right? So we're pretty much going to be analyzing inside
this huge, again, 105 page document,
everything you need to know regarding info products and how to scale info products. This could be courses,
it could be E books, it could be coaching programs, webinars, communities,
and more, right? And those are the five
pillars that we're going to be analyzing inside
digital renaissance. Market research, sales funnels, creating a bullseye offer that people cannot resist bringing traffic ibls into these offers
and back end systems like, for example, on
boarding fulfillment and testimonials
will be analyzing this course right here. So again, if you want to provide some sort of educational
value to your audience, right, this page is for you. If you want to make more
money from your audience, if you want to positively
impact your audience's lives, again, page is for you. This file is for you. If you thought of
creating a course or a coaching program,
this is for you. If you're not a
marketing expert and you don't know the best way
to sell something again, everything will
be covered inside here. This is not for you. Again, if you don't care
about helping other people, if you don't care about your
audience and just want to be pushy and beg them to give
you money with some products. If you're going to procrastinate and
leave this for later, this also isn't for you. This is filled with
actionable steps. And again, if you're
not willing to take a small risk for a
huge potential reward. Again, we go through everything of what is a digital product, how to leverage
digital products, why info products are part
of digital renaissance and why people are making billions of dollars by
selling info products. This is $1,000,000,000 industry. Why do you do not need to be an expert to do this
and many other things. So let me hop into other pages to show you exactly
what's happening. So for example, in this page, we analyze the bulls I offer, I create an offer that people that is completely
irresistible, right? And when creating
this file right here, I took inspiration from $100,000,000 Leads and
$100,000,000 offers, two of the most amazing
books that I've ever read, right, regarding online
entrepreneurship. So again, some information
on how to create your bull's eye offer an offer that is
completely irresistible, right, by identifying
your dream outcome, by listing problems of your
prospects, all of that. So you have this huge
list which goes on and on and on with actionable steps with funnels, with
landing pages. Again, everything I I would
create a course around this, it would probably take me more
than 20 hours of content, and you just get to have all of the information
that it would take again, all of these hours to
elaborate on in this file. So I highly suggest
you check out digital renaissance and
consider downloading it. Now, I guarantee you that if
I had digital renaissance, this file when I was starting out as a creative professional, it would just be so much
easier and so much more flawless for me to scale to the point in
which I am today. And I vouch that this
file right here, if implemented in your business, it can completely change the trajectory of
your career, right? So, thank you for
being here, let's move into the next lesson.
8. The 4 Coaching Milestones: So, ladies and gentlemen, I would like to welcome you to the second installment
of this course in which, first of all, in this
lesson right here in the first lesson of the second
installment of a course, we're going to be analyzing the four very
important milestones of a coaching based business, right, an online
coaching based business. Now, these four
coaching milestones that I'm going to
be analyzing and elaborating on in this
lesson right here, it took a long time, pretty much from
the longest time that I was running my
coaching business, I didn't understand that these actual coaching
milestones exist and you can improve each one of these
coaching milestones. But having a complete circular understanding
before you even launch your coaching business about these milestones right here
is extremely important. Why? Because problems
will arise in a sequential order in these milestones,
right here, right? So what we're going to
be doing in this lesson I'm I'm going to be giving you a general overview of these coaching
milestones, right here. Okay? And in the next lessons, we're going to be taking on an individual level each
one of these milestones, and we're going to
be revealing all of the problems that you will face, how to solve the problems, and how to streamline,
let's say, the flow of clients in and
out of your program, right? It's going to be a very,
very exciting lesson. So what are the four
coaching milestones? Well, the four coaching
milestones, ladies and gentlemen, are acquisition on boarding, fulfillment,
testimonials, right? And testimonials
isn't that important. Well, it is very important,
but it isn't such of a huge milestone
compared to acquisition, onboarding and
fulfillment, right? So let me give you
a small overview of these four milestones
and what you should expect in each and every single
one of these milestones. So we're going to be
starting by acquisition. When you're launching
your coaching offer, when you're starting
out as an online coach, the biggest problem
that you will face is client acquisition
problem because perhaps you have the knowledge, you have the experience,
you have the expertise. You have structured, let's say, a program and you're ready, you've opened the
doors, you're open, you're ready to have
new people coming in. But guess what? You don't
have any clients, right? So your first problem
that you're always going to face is a client
acquisition problem. How do you acquire clients? How to make people
know about you, how to make people book
calls with you and perhaps how to sell to these people. You don't
know that stuff, right? So we're going to be analyzing
this in the next lesson. But client acquisition is the
biggest and perhaps yeah, it's the first and perhaps
the biggest problem that people come up with in this
online coaching space, right? And it's also one of the
hardest problems to solve because you imagine having
millions of different clients, right, begging you
to serve them. Then life would be very
easy because you would serve all of these people and you will earn all of this money, you will make them happy. But it's not that easy. Client acquisition
is a big problem. There are agencies
that help coaches. With client acquisition,
and they ask for hundreds of thousands
of dollars to do so. So, trust me, if
you're able to solve the client acquisition
problem by yourself before it even
comes up as a problem, it's extremely,
extremely important. I'm going to show you
when Next does do this completely for
free, by the way, right? And again, there are many
ways to acquire clients. I'm going to show
you just one way in the next dozen that has worked for me and it's completely free. So let's say that you have actually solved the client
acquisition problem. Let's say you know how to
acquire clients and how to continuously acquire clients
on a monthly basis, right? So you have some key
performance indicators and you know, for
example, that, okay, client acquisition for now, I can improve it
because obviously, all of these four parameters, we can always improve. But let's say that for now, I'm going to be settling
with client acquisition. What is the next problem
that will arise? Well, here's the
thing. When a client enrolls in your
coaching program, you need some time, if
you will, to board him. And what is onboarding? Onboarding is
pretty much getting the client ready to be served. So boarding is, for example, sending him contracts to sign. Onboarding is him
processing the payment, and you giving him a receipt. Onboarding is perhaps asking
him questions, right, or giving him a document to
fill with more information about his niche or what he wants to
achieve with a program, and you taking
this document back in and analyzing
it with your team. Onboarding is a very
important process, and most of the times, right, if you want to take
things to the next level, you can automate
onboarding, right? So whenever someone
enrolls in your program, you can automate and streamline the process of having
him sign the documents, filling and pay you with your payment
processing services, right, fill in the documents with information about the
target after target audience, what they want to
be doing, right? All of these, it
can be automated. And the very cool thing about
automating onboarding of your clients is the fact
that it's just going to give you a small
window of one week, perhaps because usually
onboarding takes a week. It's going to give
you a window of one week for you to
breathe in, right? Perhaps sell more clients, so bring more clients
onboard, right? And it's going to give you
one week from the point of selling to the point of
starting to fulfill. So onboarding is
very, very important. It's also the first interaction of your client with
your business, right, with your
coach and service. So you want onboarding
to be flawless, to be professional, to
be seamless, right? You want to be there in
the onboarding process. It's very, very important. So let's say that the week passed and you have
onboard your client, he has given you the
information, he has given you the contracts, everything
looks perfect. What is the next step here? The next step is obviously
fulfillment, right? To fulfill what you've
promised to your client. This means hopping on weekly calls, giving
him information, giving him the
transformative experience that you sold him
in the first place, and he enrolled, and he hired you as a coach in
the first place. Now, fulfillment,
there are many ways to fulfill or to fulfill the
dream of your clients. The way that I use is again, by offering two weekly calls, 247 access to my
private messaging, and also I have a 2.5 hour masters that get vouch
for free to my clients. So this is my way
of fulfillment. There are many other ways
to outsource fulfillment to other members of your team if you don't
have, let's say, a personal brand attached to your coaching service
because as you can imagine, if someone paid you and
enrolled your coaching service, the fact that you have
a personal brand, they wouldn't be happy if you outsource them into a
team member of yours. But if someone enrolled
in your coaching service, because they want, for example, a task to be done or to
learn how to perform a task, then definitely a teammate of yours can help you with that. And in general, the more
people you leverage, the more people you employ in your coaching business and you get the help from these people, the more you will able to grow this coaching
business of yours. And keep in mind that
this business model, in this business model, you
don't need that many people. You don't need that
many resources, and you have extremely
high profit margins as we discussed about in the
first lessons of the course, because we're
transacting information here and not physical goods, not physical products, right? So that's fulfillment. Now, keep in mind that fulfillment
can take some time, right? Usually, coaching
service fulfillments take months, right? Coaching, again, agreements
take months to fulfill. So you need to keep this in
back of your mind, right? If you're still
acquiring new clients, you need to fulfill all
the clients of yours. So perhaps sometimes
what I like to do is that I like to serve
ten clients per month. I never serve more than ten
clients per month, right, because then I know the
quality of my services will decrease because I won't
have the same time and the same energy to devote to
all of my clients, right? So perhaps you want
to have a ceiling of how many people you
want to serve per month. Right? And you can adjust
your price accordingly. For example, in the last, let's say, three people
that will enroll, if you already have seven
clients in the first month, for the last three people,
you would tell them, Hey, listen, I only
have three spots here. If you want to secure
one of these spots, now you need to pay X
amount of dollars, right? So, in general, I want you to take care I want you
to remember in the back of your mind that fulfillment doesn't only refer to new
clients that you acquire, but also reflects to the previous clients
you already have. So you need to be careful. That's why having a
program that is of small time delay that can be fulfilled easily is
of key importance, both in order to persuade your clients to
enroll and also for you to get down with the
clients and move more and just circulate more people
inside of your program. So that's fulfillment.
The final step here, step number four, right, the final milestone, if you
will, is the testimonial. Now, I've stressed about testimonials a lot in
this course right here, and I think that
you've understood the importance of testimonials. In the next lesson in
which we're going to be analyzing about
client acquisition, we're going to be talking
about testimonials. Testimonials are a key
decisive factor and a key purchasing factor that people take
into consideration when thinking of enrolling
in your coaching program. In general, I want
you to be asking all of your clients
for testimonials, preferably for
video testimonials, and preferably for you being in a Zoom call with them or
a Gul meets with them, right, asking them
questions themselves. You want people to vouch for you to tell other people that
you're good, you're legit. The program is good,
the program is legit, and this will bring
more people in. Trust me, testimonials
are very important. Testimonials are actually going to be used as a way to
acquire more clients, and this is why I added
this arrow right here. Be step four circulates
back to step one, and then we continue
the process. Now again, all of these
steps in all of these steps, you will find problems and
you will see problems. It's completely normal, right? For example, a problem you
will have in the testimonials, and we're going to be analyzing it in four lessons from now when we analyze the
testimonial lesson, a problem that you
will find is that you won't know when to ask
for a testimonial, right? That's a problem that I had
when I was starting out. I didn't know when I should
ask for a testimonial. Did I ask for a testimonial when the client was happy
for the first time? Didn't ask for testimonial
when he saw the first results? Did I ask for
testimonial when he saw a bigger result
later on down the line? But then I have
opportunity cost because I asked the testimonial too slow and I could have enrolled more people by leveraging
this testimonial. You get the point,
you don't exactly know when to ask
for a testimonial, so I'm going to reveal to you when you should ask
for testimonial in four lessons from
now when we move into the testimonial milestone. So for now in this session, I just wanted to outline this whole framework
criteria, if you will, the four coaching milestones and let you know that
in the next descent, we're going to be targeting
and we're going to be talking about
client acquisition, one of the first problems
that you will see as a coach and perhaps the hardest
problem to solve, right? I have a solution
for you completely for free in the next assent.
9. Client Aquisition Part 1: Ladies and gentlemen, I
would like to welcome you to the first milestone, if you will, of this
online coaching business, which is client acquisition. Now, client acquisition
is the first thing that will ever Okay. Now client acquisition is the first and arguably
the biggest problem that you will face
as an online coach. Because I want you
to imagine like, not having a client
acquistion problem, right? Imagine having lines of people, people lining up to enroll in your coaching
program, right? Life could be amazing
because you have all of these people that they already want to enroll in your
coaching program, and you don't know
what to do with them, then other problems arise, such as onboarding fulfillment testimonials that stuff, right? But imagine you didn't have a clan acquistion problem, it would be the coolest thing. Now, the thing is that
client acquistion is the biggest problem
of every coach online. Every coach wants
more clients, right? And there are businesses, right, structured around
bringing more clients, helping you with a clan
acquistion problem. This is a huge problem. And as we elaborated in
our previous lessons, whenever you have
a problem, right, this is associated with pain, and there are people
that are here to relieve this pain by offering value. So again, there are
many people that can help you with
client acquisition. Of course, by paying them. In this lesson right here, and this is going to be a
two lesson installment. In general, clan
acquistion is going to be two lesson
installment because again, it is a very common
problem and I want you to be very confident
regarding clan acquisition. I at least want you to have
mapped out a way to go through this problem just exactly as I have
done so, right? So in this lesson right here, we're going to be analyzing the different ways of
client acquisition, the different types
of traffic, right, how to funnel this traffic, how to source this traffic, and how to nurture
this traffic for them to become leads of
yours and clients of yours. In the next lesson, we're diving a bit even deeper into the systems into
the funnels that I have implemented in my coaching
business that enabled me to enroll these 20
people of mine, these 20 clients of mine without spending a single dollar in ads. Everything was
completely organic, and this is what
we're analyzing in the next lesson In
the next lesson, we're diving into the
deeper the systems that I've implemented in order
to make this thing work. Now, again, clan acquisition
is the top problem, so pay attention to this son right here and in
the next lesson. And if you apply the
things and the principles that we're going to be
discussing in these lessons, I guarantee that your
whole experience as a coach will be just amazing because imagine having everything set up,
having the systems, having the fulfillment systems, your boarding systems, the testimonials,
the landing pages, and everything done, and you just have no one to
populate your funnels, no one to enroll in
your coaching program. This will suck. So we're here to solve the client
acquisition model exactly like I have solved it, right before it even
arises in your business. So let me show you
exactly what we're talking about regarding the
client acquisition problem. So obviously, the climate
exclusion problem, we don't have people coming inside our coaching program.
How do we solve this? By analyzing the two
different types of traffic. That's the first thing
that we should focus on. So I want you to
know that there are two different types of traffic, two different types
of people that can enroll in your program, right? Hot people and cold people. And both of these people, our goal here is to nurture them and to convert them
into sales, right? Convert them into clients. Now, what's the
difference between cold people, hot people,
and cold people? There's a huge difference here, and it's a huge it will
make a huge difference in our business regarding who we're going to be targeting, hot
people or cold people. So hot people, right, are people that are
already kind of nurtured. So you usually know
you from social media. So for example, it's you're
uploading videos on TikTok, you're uploading
videos on Instagram, people that know, like, and trust you from these videos, are called hot people,
right, hot traffic. So people from social media post could be YouTube
long fororm content. It could be Instagram reels. It could be TikTok sorts. Again, all of these
different platforms, they nurture people and they
pretty much, let's say, they show your content
to these people, and these people get to know,
like and trust you, right? Obviously, in different
levels because there is a completely
different level of nurturing on YouTube
blongfm content in a 15 minute video compared to, let's say, Instagram reel,
which is 10 seconds, right? So social media also, you may have hot people
in your email list. People that have subscribed to your email list
and they're there, let's say, reading your emails every single week,
every single month. These are considered hot people, people that are nurtured through your email
list and they know, like and trust you
from your email list. In other ways, for example,
your network, right? You network in real life, right outside of social media, you might have a big network
of people in real life, your friends, your family, people that know you from
sports anywhere, right? Those are hot people
inside your network. It could be a social
media network, it could be an
email list network, it would be your actual network. Now, here's the thing
regarding hot traffic, and these people can
definitely enter our funnels and be
converted into sales, right into new clients. The thing with hot
traffic is that it's free to create and culture
a hot traffic system. So, for example, posting
on social media is free. Having an email list is free. Having a great network is free, right, in real world. The thing is that it's
time expensive, right? So growing on social media, you know that it's
time expensive. It requires time,
it requires energy, and it cannot be, let's say, documented precisely. For example, you do not
know the growth that your social media can see and we'll see in the
next three months. It's something that
you cannot calculate. It's not calculated easily. If you will, you are a
subject to the algorithms. You don't exactly know if the algorithm will
favor your videos, I will not favor your videos to how many people will
show your videos. So again, having a
hot traffic is free, but it's time expensive. If you know the
strategies correctly, if you play your
cards correctly, you can definitely
leverage hot traffic to a huge point because
I still believe that we live in an era
in which leveraging social media and
creating a personal brand and cultivating people, making people know
like and trust you through social
media is something extremely powerful still, and it will be for
many years to come. So investing in hot traffic is amazing, because here's why. When someone already
knows they can trust you from social
media, and by the way, these people can view your
videos as you're sleeping, you don't need to actively do something once you
plow the video, right? Once you plow the video,
it's up, people can view it, people get to know like and
trust you as you sleep. These people are
already nurtured, so they already know it's easier to sell to these people, right? Then it's also free
to acquire them, but it's time expensive, okay? Now, the other way to acquire liens is through cold traffic, and cold traffic is quite the opposite of
hot as you can imagine. It's people that they
do not know you. They have no idea
who you are, right? And you reach out to
them in the first place. Now, there are two ways to reach out to people
that are cold, people that don't know
you in the first place. And the first way is
through running paid ads. So directly paying a
social media platform to show your content
to these people. And the second one
is to perform called outreach to send them an
email, for example, usually, I'm pretty sure that
you get lots of emails from people that reach out to you in
the first place. It could be random
emails, right? But this is called outreach. You reach out to
people that have no idea who you are.
This could be ads. This could be, again,
called outreach on Instagram, DMs,
emails, anything. Right. Now, here's the thing. How we treat hot people
with how we treat cold people is completely
different, right? We need to be very
careful when we're treating cold people
compared to hot people. Why? Because cold people,
again, they don't know you. They need a perfect ad, they need a perfect
landing page. And usually, the percentage of enrollment in cold
people is going to be way lower than
the percentage in the conversion
rate of hot people at people already know you, more of them will
become clients of yours more easily
compared to cold people, cold people that have no
idea who you are, right? So in general, cold people also, it's expensive to target them. You need to pay money in
order to target cold people, so you need to pay
money for ads. Usually you need to pay
money for cold outreach, or if you do it manual, it's
going to take you like ages. There are many agencies that run cold outreach and
you pay for it, but it's time cheap because
you can run your ads today, you can press launch at
today and tomorrow you can have your first client if you play your cards correctly. Again, if you want my personal
recommendation because this course right
here isn't meant for me just to show you stuff. It's meant for me to also give my personal recommendation and
give my personal, say, feedback on what
I would do here. I never mess with cold
people in the first place. I do not like the ideology of
reaching out to someone in the first place because
you're already in a state of, you know, you kind of begging for someone. I don't like this. In general, I never like gold. I also don't like
paint for a business. So having capital at risk at a business without knowing the return on investment, right? And I'm always I'm
very pro, let's say, having a free way to acquire clients and
just needing time. Experience to make this work. So in general, I like hot, I don't like cold traffic, and this way I populate my
funnels with hot traffic. Now, here is exactly the type of funnel that we're
going to be populating, and this is the funnel
that I'm going to be elaborating on.
This is the funnel. I'm going to show you
in just a second. The funnel that
enabled me to enroll 20 people by spending $0 in ads, $0 in web developers and
all that stuff, right? Everything was completely
for free and had 100% profit margins when enrolling these people.
This is the best funnel This funnel has worked perfectly for many different
types of creators from creators that had millions of subscribers to creators
that have 100 subscribers, right I have a whole course and elaborate on this
funnel right here, and we be talking
about it deeper in the next lesson
of scores, right? And the funnel goes as follows. So Everything in your business will start from YouTube
long form content. And in the next sen,
I'm going to show you exactly what types of videos you need to create
to enroll people, right? But everything starts with
YouTube long form content. And we're not talking about
short term content Instagram. We're not talking about
short term TikTok. We're talking about long
term content on YouTube. Why? Because YouTube is the second largest
search engine, right? So people search for their
problems on YouTube, just like the search for
their problems on Google. So when someone searches for
the problems on YouTube, your videos if they're search
engine optimized, right? And if they appeal to
the search algorithms on YouTube, they will rank high, which means that when you're
target avatar, and again, we talked about your niche and your target avatar and
niche down to perfection. So diving deeper into a niche. So competition eradicates
if you've dove, I guess, or I don't know. So if you dive correctly
into your niche, right, then you will not
have any competition. So when your target atar types for the problem on YouTube, your video will rise. And in this video you're
going to be giving free value to your
target Avatar. So you're going to
have a ten minute, 15 minute long form video of you giving free value to
your target Ater. And again, more
information on how create these videos will be seen in the next
lesson of the course. So you create a big
video in which you just help out your target Daba
completely for free, and at the end of the video, you have the so called CTA. So a small call to
action in which you call people to take action, and if they want
more information, if they want to have
more information about your program or talk to
you on a one on one basis, they can click the first link in the description of YouTube. So they go ahead and click the first link because
they're nurtured, because they already
know like and trust you from social media, and they enter your so
called landing page, which is pretty much
like your website. Imagine just one
page of a website. This is your landing page. So in your landing page, people will get
more information. They can see a video of you
elaborating on the program, and they will have a huge
button which will say, Book a call with me. So the landing page
will act, first of all, as a way to nurture people even further to enroll in
your coaching program. In your landing page, you're going to give
more information about the coaching program
and all that stuff. And I'm going to show you
how to create a landing page in the next dozen
of squares, right? And the landing page
will also act as a way to funnel people
to talk to you on a one on one basis to a
sales call, right? So what a sales call is, you're going to
just book a call to your calendar with a 30 minute
Zoom call right meeting. And in this 30
minute Zoom meeting, you will just give
people more value, talk to them directly, and get them to enroll in your
coaching program. So this is how we're going
to be enrolling people on high ticket products and
high ticket programs. Again, you do not expect
people to just take up their credit cards
and pay you $1.5 thousand without even
talking to you, right? So you need to talk to them
for 30 minutes, 40 minutes, answer the questions, just navigate them
through the program. See if you guys are let's say, compatible to work
with each other, and if you are amazing, you've closed your first client, right, in a sales call. So after a sales call,
you got a new client. This right here is
the funnel that I use. This is the
funnel that I've used. This is the funnel
that generated me tens of thousands of dollars
from YouTube videos, YouTube blond form videos to a landing page from the
landing page to a sales call, from a sales call
to a new client. This right here is
the system. This is what you guys are
going to be applying, and this is what
we're going to be elaborating on in
the next lesson. So in the next time, I'm going
to just open my computer. I'm going to show you
exactly on a live basis how my fanle works and how your file should
work. It's very easy. It's very simple. You do not need any professional
video editors. You do not need any
web developers. Everything can just be
done in one day from you. I'm going to show you exactly exactly how to do this in the
next lesson of the course. So Again, to recap
this ton right here, we talked about
climate acquistion, we talked about the
difference between hot traffic and cold traffic. We talked about
why I believe that hot traffic is better
than cold traffic. We talked about cold
traffic being paid, but requiring less time
onboard your first clients. We talked about hot traffic
being completely free, but it's time expensive, and it's also based on
your experience and your expertise in order
to enroll people. Then we talked about
my funnel from YouTube to landing page to sales
call to New client. Now, everything sounds
great in theory, but let me show you
exactly in practice how my funnel works and how I
onboard people in my program. So thank you very much. I see you in the next nacen.
10. Client Aquisition Part 02: So, ladies and gentlemen, welcome to the second
installment of the client acquisition
problem solution. Now, as I promised you in the first installment in the second installment
right here, we're going to be talking about
the very simple principle of uploading long form videos on YouTube and funneling people
that already know that can trust you from these
long form videos to your landing page, from your landing page,
to your sales calls and closing them inside
the sales calls. Now, in this video right here and in the
stason right here, I'm going to be presenting
my whole funnel from point A to point z, if you will, which is
closing down the students. I've never done
this online before, so I guess you're going to be getting something very
exclusive here, right? And I'm very, very excited to
show you what's going to be happening inside my systems
and inside my profiles. And actually, take
this journey with you like you're one of
my potential clients. To see just how smooth
the whole process is. Now, the first level, if you can recall of the funnel that we discussed
about from turning hot audience into sales was
long form videos on YouTube, ten to 15 minutes
minute videos, right? And the biggest question
that I get, again, before I show you my personal
videos is, Okay, cool. I can create ten to 15
minute YouTube videos, but what videos should I create? What should I talk about
in my videos, right? And it's something that I used to struggle back
in the day, okay, I didn't exactly
know what types of videos convert the best
and what types of videos will lead people to view
your landing pages and from your landing page
to book a call and from a call to become
clients, right? I'm here to answer this
question of yours, right? So here is how to create the best VT videos
for your coaching business. You need to ask yourself,
who is my target Avatar? And again, we
discussed about this in the Niche lesson
of discourse. We talked about
niche, self niche, choosing your target Avatar, choosing your target
audience, right? Now, once you've done and once you've chosen
your target avatar, you need to outline, if you will, with insane details his day and his target
outline your target Ar. So give him a name, give
him a daily routine, describe what he does in a day, what your target avatar
does in a day, right? And you can do this
with AI and JGBT. I have a whole
course on how to do this with AI and JGBT, right? So you want to take
your target avatar, you want to describe it in
a Word document, right? So open a Word document
and just write down all of the
different details regarding your target avatar. But the most important details
that you will be analyzing are the ten biggest problems
or how I like to call them, the ten core problems of
your target Aatar, right? I want you to really, really understand
what I'm saying here. I want you to note down
the ten core problems of your target Avatar. What are the ten
problems that are associated obviously
with your business, and the problems that
your business can solve? Right, relevant, obviously to the problems of your
targetameter, right? What are the ten core problems
of your target dameter? And you're going to
be mentioning down. Problem number one,
problem number two, problem number three, right? Think of as many problems as you can, right? Not only ten. Try to think of 15, 20, 25, 50 problems, right? The more problems you have of your targetamar, the better. Trust me, this is the best way to approach YouTube
blown form content. Note down the ten core
problems of a target Data, and then next to the
ten core problems, note down video solutions that you could give to these
ten core problems, right? This is extremely important. This is what enabled me to
generate all of this income from my coaching
again, product, right? So mention the
techno problems with your target avatar
and next to this, mention ten video solutions that you can provide to
your target avatar. For example, let's say that I have the niche of
playing tennis. The biggest problem
that my target Avatar could have
is, for example, that he doesn't know
correct techniques to serve and all of
his serves go outside, right outside of the boundaries
of the of the court. So a solution, a video solution to this problem would
be, for example, a video titled ten Mistakes that beginner tennis players
do when serving, okay? And this would be a ten to 15 minute YouTube
video that I would create. So in general, I want
you to be creating ten to 15 minute YouTube
videos in which you go through the solutions of your target Adar ten
core problems, right? Why do we do this? We
do this Because as people are going
inside your platform, right on YouTube, your profile, they're just going
to be seeing free solutions to their problems. And if you outlined your
target Adar correctly, and if you've targeted the
correct people, right, the same solutions will apply to the same
problems of people. So they would be literally
entering your profile, and they would be like, Wow, ok, this guy is giving
me solution to every single one of my problems.
But here's the thing. In our YouTube channels and
in our social media presence, we are selling them or
we're giving them for free. We're giving out for free
the information, right? What we're selling
in our coaching is the implementation
of the information, if that makes sense. The videos that we
give out for free, we give out information. So here's the information,
take it, act as you wish. Many people will take the
information and they will take action and they will solve the problems with
your YouTube videos. But there is also a big
percentage of people that will take the information and be intrigued by your character, being intrigued by your charisma and your
characteristics, in a way that you solve
the problem, right? And they will actually want to work with you
for the implementation. And these are the people that you want to be
working on a one on one basis inside your
coaching program. So let me show the information
that I give it for free, in my channel, how
my channel works and everything
regarding my business. So this right here is pretty
much my YouTube channel. Again, as I told you, my
whole coaching business, my whole YouTube channel is
structured around creating, launching and scaling your online course business,
turning your passions, your expertise, and your
knowledge right into profit, into revenue by packing
them as digital products and distributing these
digital products in the world
completely for free. This right here,
I currently have 4.3 thousand subscribers This is in Greek because it's
my native language. And my caption is that
I help brands and people create dons and scale
their online courses, right? These are the types of
videos that I create. For example, how to turn your passion into
an online course is the title of one of my videos
or scaling courses online, learn how to sell a course. Okay? So all of these are
different types of videos. Let's say that you click on this video right here,
right, which is, for example, how to
turn your passion into an online course, right? Obviously, we got some ads here, but once the ad is
done, all right? Give it a second. You
will see that it's just me going through
what's again, how to turn your
passion into a course. Pretty straightforward
video, right? So let's say that someone is
interested in this video, he sees this video
and is intrigued, again, by what I
say, what I talk. This is by the way, a
very well produced video. If you see some of
my other videos, okay, you will see that
they're more simple. It's just me talking
to a camera directly. This is a 36 minute
video, for example. This is a huge video. So I talk the camera for
36 minutes straight. I give them information
for 36 minutes straight. And then if someone is
intrigued, guess what happens. They have two options here
to either join my academy, my community or book
a call with me. So once someone clicks
on Book a call with me, they're propelled into this
website right here, right? 1 second. It's this
website right here. And this, ladies gents, is my landing page, right? So this right here is the
landing pages we talked about. Again, what a landing page is it's pretty much just one page. It's not a website
with a homepage and about page, a contact page. It is just one page
in which I'm going to be analyzing the
key characteristics of a landing page right now. So you want to have a header,
right, or if you will, a big title in which you literally call out people that you want to be serving and how you're going
to be serving them. So, for example, I work with creators and freelancers
and I help them transform their knowledge into a thriving online
course business, and I can do this in 30 days without them
having any followers, without them running any
ads and guaranteed results. Here, I've pasted
one of my videos in which you just
elaborate on the process, very straightforward, and I
give them the next steps. So again, I got a big title going on what's
going to be happening. I've got my video
under the title, and I have the next
steps which are first, you watch this video and
two, you schedule a call. This is the big
button that we talked about. He book a call button. And then, guess what? If
people do not book a call, you need to persuade
them even more. So again, they have been
nurtured on the YouTube channel, they're further nurtured in this landing page because
in the landing page, they go ahead and understand
that it's the legit program. These are the partners that
I've worked with, right? And again, I give them more information before
they book a call. So here's what you will learn on your free discovery
call or creation, marketplace automation or Zero ads zero folders framework. And you can see that I've
done my landing page to work pretty smoothly here. So more information, more
information, more information. And then start scaling
your course empire. Some problems the
creators face, right? All of this stuff. They might
resonate with the stuff. And again, all of the copy all of the things
that I mentioned in my landing page are optimized to appeal with my target Avatar. Again, we have a
book a call button, trusted by all of these people. And again, my
testimonials, my results. I've got three video testimonials
at the moment, right? And those are just
testimonals of my biggest success cases. I have many other
people that have found success with my program, but those are just three
of the testimonials. One, two, three, Okay And again, more information about the
program because again, people want just
more information. All of the stuff that I
offer with my program, all of these cool stuff. And again, what do you
get in the program? One, two, three, four, five, six, seven, right,
and the endgame. What are you waiting
for? Schedule calls. Then if they want more persuasion and go
ahead and analyze, let's say, the future
of online education, why this is a great field, why I always advise people to
enter the online education, the forecast of the channel. Right? And then steps you
can take, all that stuff, some information about
me, more testimonials, more testimonials,
more testimonials. Again, you want people
to be intrigued. You want people to again, to show testimonials of people that have found success in
order to board more people. Then some frequently
asked question. Again, these are some frequently asked
question, all that stuff. And finally start my
course Empire today. Okay? So let's say that
someone wants to book a call. He clicks on a Book a call, and he's navigated to this
page right here which says, Let's transform your course, your knowledge into
a course, right? Schedule a free consultation to discuss your course
during the day. And this is the final part of the panel in which someone has been nurtured on
YouTube that has been nurtured in
my landing page, and now it's time to convert him from a landing page visitor to someone that will enroll in my program from a sales call. So right now, they're
about to book a 30 minute sales call with me completely for
free by the way, and you can have a
description of the call here. So I say, for example, why book a call with us, gate a personalized course
creation strategy, learn our proven marketplace
optimization framework, discover how to launch
without ads or following, which are just three
amazing bets for anyone, by the way, I would love to open a call with me if I
was a complete stranger. And I say here, during
an upcoming call, I will provide you
with a personalized blueprint on how to launch a successful online
course business based on your passions
and skill level. This call will offer
valuable insights, so please be prepared with a pen and a notebook take notes. My team and I will review
your case in advance to provide you with
customized feedback. So now, they get to book a call with me and let's say you want to book a call for Friday, 15th of November at 7:00
P.M. Click on next. I asked them for
your name, right? So again, Lam Bros, for example, they get the email. They're linked to their socials. They can add guests if they want to add more members of
their team inside the call. And what I ask for is just in general information about
the needs of the ring, what type of people
they serve, right? And if they're not running
their business full time, what is their job or occupation
outside of the business? They click on Schedule event, and I get a confirmation
in my email. And of course, a booking in my calendar for when the
call is going to happen. And also, I get, for example, a notification that someone booked
a call with me. Down here, I got to
get my YouTube channel so people can be also again, funneled in my YouTube if
they want to check it out. I also have the
Instagram profile of the Cs Christian Academy, which is my again,
again, program. You can see it right
here, we offer training, we offer community,
we offer one on one consulting, all that stuff. It's a cool Instagram profile. It's a cool YouTube channel. And this is how
ladies and gentlemen, people go from zero being someone that
doesn't know about me to being a client of mine and just simply working with me on a one on one basis
in the coaching. So we talked about how to take a complete stranger
that has just found out about your profile online to booking
a call with you. What is the next
closing the call. In the next lesson, which is
going to be a sales lesson, I'm going to show
you exactly what you should say inside the one on one call that you're going
to hop with someone in order to convert
him into a client. Now, I've hopped into many
different sales call. I think it has to be more
than 50 sales calls. Until this point, I've
closed the majority of them, and I'm going to show
you exactly how to do this in the next
son of the chorus. So thank you very much.
Sing in the next docen.
11. Onboarding New Clients: Congratulations. You just booked your first client
from a sales call, and everything was
perfect, right? He found out about from YouTube. He saw your YouTube videos. He got nurtured in
the YouTube videos. He clicked on your landing page. He saw the testimonials. He saw the amazing
information there. He clicked to book a call
with you. He booked a call. He showed up in the call. It was an amazing sales call. And he was like,
Yeah, let's do this. So, guess what? He
just paid you and he's your first client.
What happens now? Well, now it's time
for onboarding, right? And onboarding was
something that I didn't even know it existed, right? Because I immediately hopped back in the day in fulfillment, right? I didn't know
what onboarding was. I didn't know what's the
reason of onboarding. Why do we onboard
clients, right? And in this ten, I'm going to show you
what is onboarding? How do you use onboarding
to your advantage? How you can also use onboarding to set the stage for a
correct fulfillment. And I know that
you're just hearing random words right now. So let me go ahead and elaborate exactly on what is onboarding. When does onboarding start? When does onboarding end? What is the purpose
of boarding, right? So onboarding begins, right? The moment the client pays. This is when the stop patch, if you will, starts
counting that onboarding had
just begun, right? And when does it end? It ends
on call number one, right? So again, onboarding is the time frame between
when someone pays, and it ends on call number one, where fulfillment starts, right? So again, fulfillment starts. In the first call in which you start fulfilling the
desires of your client, and onboarding is
again from when someone pays until this
call number one, right? So Onboarding, as
I'm writing here, is the first experience that the client has with
your program, right? The primary experience
that your client has with your program
is onboarding. And I like to refer
to onboarding as the unboxing of what they
just purchased, right? And I'm pretty sure that you've unboxed many stuff in your life, and everyone gets excited if the unboxing experience
is cool, right? If the box is cool, if the
content is cool, right? And keep in mind that most
people, if not all people, buy from people that
they like and they buy based on emotion, right? They justify with logic
after they've bought, right? So you want to keep the
experience on a very high level. But how do we actually give out an amazing boxing experience
on a digital product? What can we offer
with your onboarding? And in general, how the hell are we going to be in
boxing a digital product? What is this whole
onboarding thing? So I'm going to show
you an example. The best way to elaborate in my opinion on onboarding is to show you an example
of what you can offer. When someone pays, right? Because it wouldn't be that smooth of a process if immediately
when someone pays, it would be like,
Okay, here's the link for our first call, right? You want to have a
better experience with your clients,
right, for your clients. So this is what people
usually offer when people, I mean, coaches, what
they usually offer to clients when they
have just paid. And keep in mind that
many of those things are emails that can also
be automated, right? So just more weight off your shoulders because
you can automate these emails to make
the onboarding process automated more easy. So when someone pays, for example, I do this
on a manual level, but you can also automate it, you send an either automated personalized or a manual
personalized email, which is going to be
the welcome email. Again, when someone
pays, they want to confirm they want some kind of confirmation that
they've paid, right? Imagine every time you've purchased anything
online, right? You've purchased something
from Amazon, from Ebay, from Netflix, from
Apple, anywhere, they immediately
send you an email, and this email states,
Hey, thank you for buying. Welcome, or, yes, we're going
to be sending your product. So just an immediate
confirmation that they have bought and you're responsive and you're
there and you've taken their payment and
everything's fine. So you send a personalized,
welcome email. Now, when someone pays, I wait and I send
this personal emails. I manually type this email
down and like, Hey, welcome. I'm very happy that you're
here, in this email, give them just more information. Now, in this email, in this automated
personalized email, you can either send this once or you can send another email. I usually send
just one big email when someone pays and
I receive the payment, and I'm like, Hey, welcome. I'm very happy that you're
here. I received the payment, I received the contract and
then in the same email, I attach a form asking
for more information. This is one of the most
important things that I've implemented in my
coaching business, right? So you attach
immediately a form, asking for more information
about your client. Now, this serves for
three main reasons. The first reason, right, is that when the client gets to take action
immediately, they feel better, so they pay, and immediately they get to take action
immediately they get to work on towards the goal that
they want to fulfill. This leaves an amazing impression
to the clients, right? It could not mean
the world to you, but the fact that the
client immediately works on something, it's
very important for them. So you send them a form, right? And this form, depending on
the service that you fulfill, it could be also very
valuable for you. For example, in our case, right, I help people again
turn their passion into profit through
creating digital products. So it's very important for me to understand what are
their passions, right? What are their target audiences? What are the target adors? So I send the so called
Target Avatar research sheet. And in this research
sheet, we just outlined target avatar of my clients. So we know exactly
who the target with the digital products that we're going to be
creating, right? Now, this target
Avatar Rsarcht again, acts primarily as
we talked about, as a way for people to
take action immediately, and this just leaves
a good imprint of the program immediately. Second of all, very important. It gives me it
takes about a week. Usually people take about a
week to send this back over. I had people that send it back over completed in
one day or two days, but usually the meantime
of duration that takes for someone to
complete this research it that I have is
about a week, right? So they come back in a
week. And this gives me a one week
window, if you will, from the time you
receive the payment from time to the time that
fulfillment begins, it gives you a one
week window to prepare yourself for
fulfillment with this client. This is very important, right? This is very, very,
very important because in this one week window, I can hire people,
I can fire people. I can onboard more
clients, right? So I have just a one
week window in which I can do whatever I
want with the money that this client
has sent me, right? So it also, again, it makes the client happy because they immediately
work on something. It gives you a one week window. And finally, and
most importantly, it gives you information
about your client, right? So again, this information that you're getting
from the form, you need to inport it in
your database because you got a database with your clients. That's
very important, right? It's information
about your client. We do not need we don't have
to take this for granted, but it's more information
about your client, which we can leverage
in the calls and in the fulfillment.
Very, very important. All right. So again, you send an automated email or a
manual email being like, Hey, welcome to the community,
welcome to the coaching. I'm very happy to have you here. In this email, you can find
attached a form which you're called to complete
and you tell them also once you
complete this form, we're going to be ready to
move to the first call. I'm going to talk
about absable steps in the final part of
the lesson right here. Inside also some other things that you can offer if
you have a community, for example, we
talked about bonuses in the beginning of the course. If you have a community,
you can also give them a link inside the same email
to access your community. For example, you could
be like, welcome to the Academy, welcome
to the coaching. In this email, I have link a form which you're
called to complete. And also, you can get now access to the community
from Disink right here. And if you want, you
can add more bonuses, right downloadable
resources, for example, you can you can give them some PDF files that they can benefit from,
right? All that stuff. So in general, to recap
what onboarding is, it's pretty much a time frame. It gives you a small
window of time during which your clients get
to complete some stuff, get to give you
more information. You get to register
them in your database, and it gives another
layer, if you will, of excellence to your clients if you complete
onboarding correctly. The onboarding
process is important. You don't want people to just immediately pay you
and hope on call one. You need a small window in which it just give
you more information. You register them in your
database, and onboarding, again, it usually
takes about a week. Right? Onboarding can be automated to a very
high level, right? Many businesses have
automated onboarding. In my case, due to the fact that my coaching program
is very personal, I don't want to automate
that much stuff. I want to keep things
as manual as possible. That being said, if I'm
overloaded with clients, sometimes I might perhaps
automate some of the emails, but I keep like 95% of my emails completely
generic written by me, completely personal
to my clients, right? What's the most important
step with onboarding? A very, very huge mistake that people do
with onboarding that I hate to see over and over again is that they send
general emails. So they're like, Yeah,
complete this form, a, enter the community. Yeah, here are some
downloadable resources. And then they do not clearly outline
what is the next step. That's the most important
thing with the clients. They always need to know
what is the next step. That's why I always, always, always end my emails with
what is the next step. And the next step, for example, in onboarding is for them to complete the target data
research in my case, right, and book the first call. That's the next step. And then you give
them the ball, right? You pass the ball
to their court, and it's on there, if you will, they
get to take action. So you took action.
You told them, here's the email,
welcome to the Academy. Here's the target of
a research sheet that wants to complete this
and book the first call. And you also give
them a link to book the first call with you,
right? And then you wait. So you can help mark the cis. You can work with other clients
until they take action. That's very important,
right? And once you take action, what happens? Right? You give them
a clear next step, and the next step is
to take action and book the first call
with you, right? And what happens when
they book the first call Onboarding ends and
fulfillment begins, right? So in the next lesson, now we're done with onboarding, I'm going to elaborate on
the process of fulfillment. How do you fulfill an online
coaching service, right? How does this thing work? I'm going to elaborate on this and the next lesson of course. So thank you, and I'm
going to see you there.
12. Working with People - Fulfillment: We're done with onboarding, it is time to fulfill the
desire of our clients. It is actually time
to act on the promise we're giving in the
sales calls and bring them from
point A to point B. Now, against popular
belief, actually, fulfillment is easier
than onboarding. It is a straightforward
process, right? You just got to fulfill. And in the coaching process, the way that we feel is actually pretty
straightforward, right? We just hop on calls. But there's a huge bat
here because you really got to make sure that whatever happens in
these calls is recorded. They're actionable steps,
and this whole process is streamlined in a way that you don't go crazy because trust me, if you have many clients
and you just lose track of all the calls and all the
information that you're giving to each one of the
clients, and you haven't, let's say set a correct database for every single client of yours on how many
calls you've taken, what happens to each call, you will be lost. And this can happen
with only five clients, with only four clients. I'm not talking about
having ten clients and 20 clients at the
same time, right? So you need to understand
the process of fulfillment. And in this lesson right here, I'm going to give
you all the tips and tricks that I have
regarding fulfillment. How do I fulfill
my clients, right? And how I've streamline
this process, right, in order for it to not drive me crazy as I'm
coaching all of these people. So Again, fulfillment,
as we noted, starts when onboarding ends. So again, when onboarding
ends, call one begins, and call one is where we fulfill the desires
of our clients, and then it ends when
client reaches point B. So again, fulfillment is the final part of the
coaching process. It starts when onboarding ends, and it ends when people are
satisfied with our services, and we've completed the task,
which was the com, right? How do I fulfill? What is the process
of fulfillment? How do I fulfill the
desires of my clients? Obviously, we do
this with one on one coaching. We discussed
about this, right? So we have our meetings, Let's say we have one meeting, we have the first
meeting, right? So inside the meeting,
client enters the meeting, you have already you already know what's
going to be happening inside the meeting because
the ball is in your court, you dictate what's going to be happening
inside the meeting. You get to set foundation
and set a record on what's going to be happening
inside the meeting, right? And the meeting, by the way, usually what I do is that I have two fulfillment
days per week. In my case, it's
Monday and Thursday. So Monday and Thursday are the only days in
which someone can book a call with me
inside the program to again, coach him, right? So I know that on Mondays
and on Thursdays, those are the days in which
I serve my clients only, and the other days can be
devoted into onboarding new clients to working
in other business of mine and doing
whatever, right? But what I suggest is to
have two fulfillment days. Trust me, in two days,
you can fulfill many, many clients and have many
many calls in two days. And at the end of the day, it's not that hard to just work for two days per week to help
all of these people, right? So again, you have two
fulfillment days per week. And what we do is that you can create a custom
link on gallantly, which is this appointment
booking software in which you just set availability for Monday
and for Thursday. It's very
straightforward, right? So you meet for just
two days per week. What happens when you're
done with the meeting? Now, inside the meeting,
you do whatever your business is about. I can't quote you on
that. Example, my meeting depending on what meeting it is. It's the first meeting
is the fifth meeting, is a tenth minute
minute meeting. It really depends
on the process and the level of my client
because this is why they onboard the
coaching program, right, because they want
personalized meeting. So I can't really tell you that on the third meeting we're
going to be doing this. I know in general how my clients improve the actionable
steps that in general, people take in my meetings, but that being said, again, it really depends on how
fast the client works. So what is the important thing after a meeting is completed? The first one is to send a meeting recap to
your client and even better to create a meeting recap in your database with clients. So for example, in
my client database, I have the name
of the client and when I click the
name of a client, a page fills up, and in this page, I
have, for example, information about their
target Avatar so the target Avatar research hit that they have completed in your
boarding process. And then what happens in every single meeting
that we have, for example, meaning one. Introductory meeting,
meaning two gear setup. And when you click on meaning one or when you click
on Meaning two, you get a full breakdown on
what happened in the meeting, what everyone said, and what
are the actual steps, right? Meeting recaps can be easily done with AI. That's
very important. Before AI, it was
very hard to do meeting recaps
because you need to remember what happened
in the meeting, you need to type it down and the meeting
could take 1 hour, and it would take you
like 30 minutes to type down what happened
in the meeting, right? And it would be very confusing. Now, with AI, AI
can really, really, really help you with
meeting recaps. And how do we do this? Well, you can add an
extension to your Zoom, meaning or to your
Google meets meeting, right link, which is
called Fireflies AI. So Fireflies AI is an automated artificial
intelligence software that records the meeting. It transcribes what you say, it transcribes also
what the client says. And then when the
meeting is done, it gives you a wonderful
recap of the meeting. With all the actionable
steps we discussed in the meeting with the key
points, it's amazing. Fireflies AI is
absolutely amazing, especially if you have
employees of yours. And if you have a
team of yours that helps you with the fulfillment, it's amazing to also add
Firefly AI to their meeting. So you know exactly
what happened when your team met with one
of your clients, right? Firefi AI has been an
amazing software for me. But let's say that you don't
want to use Fireflies AI, which by the way,
is completely free. So you don't want to
use Fireflies AI. What you can do is that
when the meeting is done, you don't need to
type what happened in the meetings at your client. You can open HGPT
and just dictate, have a conversation with JGBT and let it know what happened. So what I like to
do if I don't use FirefAI I like to open HGPT and just press the
microphone button to dictate to the
software to dictate HGPT. And I go like, Hey, I just had a meeting with this client. And in this meeting,
we talked about A, B, C, D EFG, right? And we set this stage
for the next meeting. And we also we also agreed for him to complete this homework until the
next meeting is done. I want you to create a
recap of this meeting and construct it in a way that it looks like an email for me to
send to the client. SJBT will immediately
also, of course, create an email, recap of the meeting that you can send
directly to your client. So it's also personalized, it's also automated and
you use AI to do this. Now, what is very,
very important for meetings and something
that most people forget about. Then again, it's the worst thing in my opinion to
forget about is that every meeting should have an actionable homework to
be completed by the client. In general, I do not meet with my clients if they haven't
completed their homework. That's very important because the last thing you want is
having a client that's lazy doesn't complete the homework and he just wants
to meet with you to make a bank out of their
box. That's the worst thing. So I'm very straightforward with my clients from
the first meeting, and I'm like, Hey, I'm
here to serve you. I'm here to help you, but you
need to take action, right? I will not meet with you until you're done with
your homework, right? That's very important
because you also give them accountability for
their actions, right? If they don't take action, if they don't want to
progress towards point B, I can help them,
right, regardless of how many meetings we
go through, right? So the meeting starts. You deliver the information, you answer their questions, and at the end of the meeting, you give them homework,
and you tell them, Hey, listen, if you don't
complete this homework, we cannot move to
the next meeting. So once you complete the
homework and you send it over, I will review it and I can give you feedback in
the next meeting. And that's how the
coaching process goes. So again, you meet all right, you send the meeting recap with actionable
homework, all right? And when the homework is done, let's say this green part
right here is the homework, homework's done from the client, then you can go ahead and
repeat the whole process. So you send another email, and be like, Hey,
received the homework. Amazing. Let's move to
the next meeting, right? So homework's done. Meeting. When do we send emails? We send first email when
the meeting is done, and we send the
second email when we received the homework
from our clients, right? And we're ready to move
to the next meeting. So again, two emails. We meet, we send
an email, recap. Then they send us a homework. We send an email with a link for our two fulfillment days per week for the next meeting. And this is just a cycle that continues and
continues and continues. You meet, you send recap,
you receive homework, you send an email
that you received homework again and
again and again. And you pretty much repeat this until plan B is
met, pretty much. Like, you repeat this
process with meetings, sending recaps, asking for
homework, done with homework, another meeting until people have fulfilled their
desires, right? And that's fulfillment. It's
pretty easy to streamline. It's not that crazy. Again, just three actionable
steps and honestly, you can just meet if
you want with people. You don't need to send
mini wikas all that stuff. It's just that
you're going to find a big problem down the line if you don't set
the correct foundation, as I told you in this
lesson right here. It's very important for you to set the correct foundation, and this is how
you do it, right? So let's say that you
fulfilled your clients, right? You've done this
with many meetings. And of course,
you're not going to be perfect from
meeting number one. Your first meetings
are going to suck, but as you go through more meetings and as you communicate
more with people, you are going to get
better at this, right? So what happens when someone actually fulfills
his desires, right? And he actually moves
from point A to point B. You've helped him move from point A to point B. All right? What can you do to preserve
him as your client and more importantly,
leverage, right? Leverage the good experience
that you had with your program to onboard more clients in
the future, right? And this is what
we're going to be analyzing in the
next lesson, right? The next lesson we're
going to be talking about testimonials and how to leverage your existing clients to perhaps onboard more clients
in the future, right? So thank you, seeing
the next lasson.
13. Leveraging Happy Clients: So ladies and gentlemen,
congratulations. You have fulfilled
your clients, right? They've underwent all
of this huge process from learning about
you on YouTube. They found out about
your YouTube content because you've outlined
your target Avatars, you've brainstormed the ten core problems of
your target avator. You created long form content by solving these ten
core problems, right, by giving them the information
for free on YouTube and having call to actions at the end of your
videos, right? People resonate
with your content. You help them with your content. They followed the
call to action, and they entered
your landing page. Landing page looked amazing. You had a VSL, you
had amazing copy. You had testimonials
of other clients. You had reviews, right? Everything looked perfect. And they saw those big
buttons that stated, Book a call with me, and they booked a call
with you, right? They were redirected
to your candling. They booked a call
with you. They went in the call, they sold up. In the call you show up too. You had an amazing sales call by following all the sales
principles that we discussed. In discourse right here, right? You presented your program. They loved the program. You stopped when they asked for the price, you
shoot them with the price, and then you stopped talking, right, as we talked
in the course. And now you have
your new client. They paid you a sum of money, which was more than
$700, which was, let's say, the lowest limit of a high ticket product, right? They pay you this money, and then the onboarding
process started. You start with the
onboarding process. You send them the resources, you gave them access
to your community. You gave them the
target research you made them happy with the
unboxing of your program, and then came fulfillment. Now, by following the
principles that we discussed in the previous
lesson by having a call, having actionable steps in the call, giving them homework, waiting for them to complete the homework before you
move to the next call, you fulfill the clients
and get what you have now. No a happy client.
Now, in general, I don't regret many stuff in my business in my
coaching business. One thing that I do
regret is not leveraging happy clients more
because I have many happy clients and I
have many happy clients, and I just said them, I was
a pleasure to meet you. See you, right, when
they reach point B. And it's just so much money, so much potential left
on the table by not leveraging happy clients
because what a happy client is, it's a real person that
knows, likes, trust you. They paid you a
big sum of money, right, once, and
they're ready to pay you more because
they've seen value. They've seen a return
on their investment. They know you're legit, right? It's a shame not to
leverage them even more. In this video, and in
this final lesson, I'm going to show you
how to make the most out of your time and effort
and time sacrifices and energy sacrifices
and efforts you made in order to nurture all these people through
this process right here which led to
a happy client. I'm going to show you how
to leverage and how to use this very important
asset and this huge asset, which is a happy client in
four amazing ways, right? So let me start
with the first way in which you can
leverage a happy client. And by the way, all of these four ways
are not just going to be how to make more money
from a happy client, right? It's going to be different ways that perhaps you
didn't think of. I had no idea, four ways existed when I
was starting out coaching, but now I know going through
trial and error, right, because no one told me what Iba told you in the
spit right here. So the first one, the first way to leverage
more a happy client is this. I want to remember that people are never satisfied, right? Every time that you
move and you have a junctur experience,
new problems arise. That's a rule. You can take the most successful
person in the world. They have problems
that need solutions. Still, problems never end. I just more problems
come into play. So once point B is reached
from point A to point B, it could be weight
loss, for example. Let's say that people
someone lose fat, and then you help them with
your program lose weight. Once point B is reached, new pain is unlocked, right? They have new problems
that arise, right? For example, someone
lost weight. From point A to point B, they were fat, they lost weight. Now they lost weight,
they have new problems, how to preserve my
skinny physique. What should I eat? New
diet plans, right? I have low energy
levels, for example. Many different problems
that arise in all of the different
transformative experiences that you can have, right? But here's the cool thing
because you exactly know what transformative
experience you help with, right? You know exactly how you help people reach from
point A to point B. You know what's point A,
you know exactly what is the point B that you
want to get them to. So you can predict the
problems that arise. And what happens when you
predict problems that arise, you can predict the solutions, and you can create solutions
for problems that you know that will arise
in the future. That's extremely powerful. I want to remember this. You
can create solutions for problems that will arise when your clients
reach point B, right? What are those solutions
that you can do? You can offer more
coaching, right? Because people would
be like, Hey, man, thank you very much
for helping me reach point B. Now I
have this problem. Can you help with that?
Immediately, you can structure a whole new coaching program around point B and help them
even further with that. The second thing is that
because people love, let's say, working with you and having you work on a one on one basis, you can enroll them into a
community with group coaching. Once you've leveraged
personal coaching and people know and like and
trust you because they work with you on a
one on one basis, then you will be
like, Hey, listen, I do not offer more coaching
once you reach point B, but once you reach point B, I actually offer weekly
calls one call per week, for example, and
community access with all of the people that
have completed my program. So you can enroll in the
community for a monthly fee, for example, and for a
centred monthly fee, they can have access
to group coaching that you do with all of the people that have completed and enrolled in your
program, right? So that's also something
that you can do. The third thing that you can
offer and this applies into certain categories
and certain niches is that you can offer
software services, right? So you can, for example, create software that also solves problems that arise
when people reach point B. B software is like a digital product that can be
reproduced multiple times. You don't need time and energy to create it, right every time. You create it once, and then it's easily, let's say, sold. And the thing with software is that people
need to be very, very nurtured in order to
buy expensive software. And again, this applies
into some niches. It doesn't apply to every niche, but people need to be nurtured
to buy your software. So people that work with you, all of this time frame right here, they're
extremely nurtured. They're ready to buy more so you can perhaps upsell them with your software or down sell
them with your software. I just want you to remember that point B is always
associated with more pain, more pain equals with
opportunity for you to relieve this pain and solve more problems
and make more money. That's why I want you
to remember this. The second thing that
you can do if you don't want to leverage point
B and the pain points that arise with point B and help even more your clients is to
ask for a video testimonial. Ask for a video
testimonial, right? That's very straightforward,
very straightforward, and it's actually one of the most highly leveraged things you can do in your
coaching business. So what happens in a
video estimonial, right? You can either ask them for a 1 minute video in which
they mention your name, they mention the name
of your program, and just go through
what happened to the program, or even better, you can hop on a ten minute
Zoom meeting with them or a ten minute Google
meeting with them in which you seen in the
left part of the screen, they're seen in the right
part of the screen, and you guys just go ahead
and talk about the program. So you can have them in
the Google meet room, and you're going to be
like, Hey, man, thank you very much for
completing the coaching. I just wanted to ask
you some questions. So for example, what did you like more about the
coaching program? Or did you feel that I
was an adequate teacher? And they would be like, Yeah,
the program was amazing. I had huge fun. You were
an adequate teacher. It was amazing. A lot of
how responsive you were. I love that you send
meeting week upps after every meeting, right? So again, this is how you leverage a video
testimonial, right? Now, a question that
you may have is, when should I ask for
a Video testimonial? We've covered this
previously in the course, but you should ask for a video estimonial
when your clients have and when they see your first when they see
their first win, this is when you ask for a video testimonial
because they're hype, they have this adrenaline rush. They've seen the win, and they're very proud
about your work. They're very proud
about the work that you did collaboratively, and they're like, Okay, amazing. So that's exactly when
you ask for testimonial. Another thing you
can do is for you to ask these people that
are happy clients of your if they would be okay if other potential clients of yours reached out
to them, right? So go ahead and ask them, Hey, I have another client that is thinking of enrolling
in the program. Would it be okay if
this client reached out to you and ask you some questions about
the program, right? And if you have a happy client, when another potential
client reaches out, right, then this potential
client sees that, yeah, this client is satisfied, he has an amazing dime and
your client tells him, yeah, enroll and enroll,
you will enroll. You can leverage pre existing happy clients to
act as salesmen, right? You don't need to
train them for sales, just tell them to genuinely go ahead and elaborate on their experience
with your program. And if they actually
elaborate their experience, and if the program was
effortless and amazing, they will help
enroll more people. Of course, your clients
need to be kind. They don't do this because
they're directly investing their time and energy
for your help. What you can do is that you
could tell them, hey, listen, if this client that is going to talk with you actually
enrolls in the program, I can give you a 10%
commission or something. But usually, if a
client is happy, he will do this without
any commission without asking for something
as just a gesture of kindness because you helped him move from point
A to point B, which is really huge for
these people, right? What are the final
things you can do? Well, the final
thing you can do is that I've actually
done this once, and you can see it right here, if you can see on the screen. I've done this once
with one of my clients, and it was actually amazing. If you understand the process, if he understands
the steps very well, and he was perhaps in my case, he was one of my best
plans and the best people that I've worked with or the best people
that I've coached. If you understand the
process and he loved the process and you see that he wants to take
things to the next level, you can actually onboard
him in your team and hire him as a coach and
have him coach other people. Because, trust me,
being coached by someone who suffered
with the same pain, as you, right, had the
exact same problem as you. And he had it. A month ago, two months ago, and now he's overcome
this fear, right? He has the pain points and
transformative points that you need to undergo very
fresh in his mind so he can be a very good coach. Imagine being
coached, for example, on how to lose weight
by someone who lost, let's say, 40 kilos
during the past year. He knows exactly how
to coach you, right? But obviously, people
that are interested in would be happy to
work with you, right? After you've coached them
are very few because, again, people have jobs,
people have works, you know, they can't really most of
them aren't, you know, going to invest their time
and energy immediately by getting hired as a
coach in your program. But you can always ask, right? If you have fun with a client of yours, you've
already trained him. Let's say you've
already trained him completely for free,
not even for free. He paid you for the training, and now he knows all the steps
that he needs to undergo, he can also teach them,
obviously, right? So this is another
thing you can do. You can definitely hire
people as a coach. So this is how you make the most out of your time
and your efforts when you're done
with the program. Again, when point B is reached, new pain points are unlocked and these new pain points can
be solved with pain relief. Pain Relief comes
with more coaching, community access,
software access, more ddable resources,
you can absol people. Another thing that
you can do is you can ask obviously for
a Video estimonial, this vio estimonial
can be brought back to your landing page
to make it more convincing to onboard
more people, all right. If they don't want to
give a Video model, you can ask them
if they would be happy to perhaps answer
some questions of other potential clients
or hop on calls with other potential
clients that would be interested in enrolling
in your services. And finally, if you're very happy and you
find this diamond, you can also hire one of your
clients as a coach, right? So this ladies and gentlemen, concludes this big master class, right on how to structure an
online coaching business. I gave you everything that
I knew, all of the tips, all of the tricks,
all of the steps, all of the pitfalls that you're going to
fall into, right? I hope that in this
small area of business, I actually help go from
point A to point B, point A, being someone that wants to start and on constant business, but doesn't exactly know how to point B being someone that has all of the information and all the datasets to
start on cost business. And in the final
lesson of the scores, I have a small gift
for you, right? So I'm going to see you in the thank you message of the scores.
14. Hey, you did it!: So thank you very much for
completing this course. It is an honor of mine to have
you not only show up into every single lesson
but play full out and complete
the whole course. It is really a huge
honor of mine. Now, as a gift for
your loyalty, again, you belong in a very small
percentage of people that not only embark on this journey with me but complete the
journey, right? You've reached the
thank you message, and you're still
watching this course, and it's a huge honor for me. I am offering you completely for free and enrollment to
my private community, of course creators
and other people that want to turn their
passion and knowledge into profit through
course creation and through creating
digital products. You will find a link in
the resources tab of this course right
here in which you can join the community
completely for free, and I would love to connect with you inside the community. So once you enter, I'm going
to send you a message, and it would be amazing to connect with me and
personally talk with me. Again, I'm very honored
that you reached this part of the course and you completed
the whole course, and I'm going to see you
inside the community.
LAMZ, Creative Internet Pioneer
