Transcripts
1. Introductory Video: Do you want to learn
how to leverage the power of social media? Turn your passion
and experiences and the things that
you love into profit without having to stress
about having lots of followers or any dollars
to invest in ads. If so, then you've come
to the right place. Welcome to the most complete
masterclass that is designed to take a
complete beginner with a passion to share
with the world and transform him through a
series of actionable steps, to a creative professional
that understands how to monetize his passions
through social media. So if you don't know
me, my name is Lambert. And I've taught more than 40,000 students from
all around the world, more than 168
different countries, on how to leverage the power of the Internet and thrive in
this modern creator market. I've created,
launched, and staled two creative
businesses that have helped thousands of people
from all across the world. And now my next mission
is to share what I've learned with you in
this course right here. So for the first time online, I am revealing the
framework that I've come up with and
I've implemented in both of those creative
businesses of mine that enabled me to take my thoughts and my passions and through a series of simple, actionable steps, turn them again into creative businesses. A very common limited
belief that people have when I introduce them
to this business model is that they thing that
no one can benefit from their experiences.
But here's the thing. Millions of people all around the world share the exact
same problems that you have overcome and
are desperate for someone like you to come and educate them
and help them out. On the other hand, you might
know exactly the steps that your younger self
would take in order to overcome a problem
perhaps that you had. But you have no
idea how to reach those millions of people that have the exact
same problem. And this is exactly where this five hour masterclass
comes into play. In four easy to digest modules, I will show you how to pack your knowledge
and your thoughts in a product that people
will ask to buy from you. How to set up a system
that automatically turns strangers and nurtures
them into buyers. Again, automatically,
without your input. How to attract more people
and populate your system via targeting the target avatar that we will be creating
together again. And finally, how to
build a team and start outsourcing stuff so you're able to free up your time and
reinvest it wherever you want. Again, in this complete
masterclass that I'm taking, a complete beginner and transforming him
into an educated, creative professional,
I'm holding nothing back. And I will guide you through
a series of actionable steps that anyone can follow on how to turn your passion into profit. So click on the first lesson and let's start this
journey together.
2. The Class Project: Let gentlemen,
thank you very much for enrolling in this course. I'm very excited
to have you here. And this small
lesson right here, the small introductory
lesson is just going to be the outline of the class project that you're called to complete by
the end of the course. Now the class project that you call to complete and
I will assign to you, is to actually create a
funnel of your product. And post your funnel
as a screenshot, right as an image in the discussion section of
the class project. Again, below the
scores right here. You will understand what a funnel is later
on in this course. I don't want to
stress about this. And by sharing your funnel, many people will get
ideas on how you again attract strangers
and create them, funnel them again
into customers. And you can also inspire all
of the other students to do the exact same thing and give them ideas for their funnels. By the way, I will be personally viewing and reviewing every single funnel
that you guys submit. So this is also a
cool way to connect with me as your instructor Al. Right? That's it for
the class project and we'll see you in the first
assent of the course.
3. Overview of a Creative Business: So ladies and gentlemen,
I'm very happy that you decided to
enroll in this course. And I would like
to welcome you to the first module of
the course, right? Now in this first module, we're going to do a
basic introduction of what is a creative
business, right? Why this field is
completely unsaturated, and why I speculate, and many other people
speculate that it will exponentially rise during
the next years to come. We're going to be analyzing the pros of a creative business. The cons of the
creative business. Perhaps, you know, this business model isn't for everyone. So by the end of module
one of the course, you will know exactly if this
business model fits you. And you will also know
exactly the sacrifices that you will need to make and all the efforts that
it's going to take you, right, to generate revenue online through your
passions, right? Which is going to be extremely cool and extremely interesting. So I'm very happy
that you're here. And let's start with
this first lesson in which we're going to be
analyzing an overview, if you will, of a
creative business. So let's start this overview in this first lesson right here, of a creative business. What is a creative business? What is a different
difference between a traditional business and a creative business in general? A traditional business follows
this pattern right here, which is one of the most
important things that we're going to be analyzing in
this lesson right here. So let's analyze the
parameters we've got. We've got a market, right, and we've got us
what is a market? Very important thing to
elaborate on. A market. A market, or a niche, if you will, is a
group of people. And in order for a niche to be viable for us to
target as creators, as a creative business, we approximately needed to
have more than 30,000 people. So once a market has
more than 30,000 people, this means that it's
worth targeting, right? And here's the thing. A
market is a closed circle. Imagine a circle around
these people right here, in which money circulates
inside of this. And it's not that
easy to infiltrate unless you have something
to propose to these people. Now, a common
denominator, if you will, in every market, is
that all markets have problems, right? And all problems
require solutions. They're not solutions
for every problem, but all problems
require solutions. This market, this group
of people you know, desires to have their
problems solved. And this is where a business, not even a creative business, a traditional business,
comes into play, right? It solves the problem of a
market with value, right? So you or a
traditional business, this doesn't apply to a
creative business already. I'm going to teach you, and I'm going to show you next slide. What's the difference between this traditional business
model and a creative business? The right business model. So here's the thing. You provide value to the market, all right? Which value directly
means pain relief, right? So we relieve the pain and this doesn't need to be
physical pain, right? These people aren't
in physical pain. It's not that their
arm hurts, right? It's those problems. It could be a minor problem. It could be a major
problem, right? But those problems are pain points, if you
will, of our market. And this is exactly what
we're solving with value. So once you give
value to the market, and if they absorb your value, then they trade money
for this value. So this is how the market just becomes better
and their life becomes easier due to you and you just generate more revenue
because you're able to provide value to the market. Now, isn't this just a
general business model? Don't all businesses, right, provide value to markets, and the market gives
them money back. So what's the
difference between a traditional business and
a creative business? Here's the difference.
Let me show you a creative business. It's a business that
provides value, so it relieves the market
pain and solves some, if not all, of their problems, but in the form of video. And this is extremely important
for you to understand. Again, the value, the pain relief that we
provide to the market is just transformed in the form of video and it is
distributed through video. All right, This is just the small difference
that differentiates a creative content business rather than a normal business. So our value is information. We trade information.
If you think about it, we trade information packed
in the form of video. And this is extremely,
extremely cool. All right, why do we do this? Why does a creative
business, you know, function by delivering
value in the form of video? Why is this a business model, if you will, and that will exponentially grow
in the next years. And why it is a business
model that it's worth for you to learn
more things about. Here's the thing, Video
is easy to create. Anyone can create videos. Smartphones have amazing
cameras nowadays, right? Everyone has access to a camera, so everyone can
immediately start providing value to any
market he chooses. And trust me, as we're going
to see in next lessons, there are thousands,
if not millions, of different markets for you. To just approach
and target, right? There is absolutely no excuse for you not to grab your phone, provide value to a market, solve their problems,
and generate income. This way, all you need is
just the correct systems, the correct knowledge, Someone to teach
you how to do this. And that's exactly
what we're doing in this course right
here. All right. The second way why providing value through
video is extremely, extremely worth it, right? It's because videos are
free to distribute. Right? Once we upload our videos in those
algorithms in Youtube, other social media platforms
like, I don't know, Instagram, Facebook,
Tiktok, Youtube reels, Youtube, sorts all that stuff. Those videos, I'd like to
imagine those small robots, if you will, of the
algorithms just distributing our videos while we
sleep, while we eat. We could be doing anything and our videos will be
consumed by thousands, if not millions of people. Again, if we approach this in a, in a correct way, right? So vis are easy to create, videos are free to distribute. We do not pay for distribution, and we don't pay anything for
our product to be created. And obviously, it is easy to
target the correct market through our videos as
those videos are free. And again, they just are insanely fastly distributed
throughout the whole world. It is easy to target the
correct market that we wish. And of course, all
of this process is highly leveraged, right? And leverage is a
term that pretty much every business
owner knows, right? I want you to think
of leverage as trying to unscrew a screw
with your hand, right? Which could be hard. And then using a tool or a screw driver, if you will, to unscrew the
screw. It is just easier. Leverage is, for example, having a different
output, all right? I want you to imagine
that leverage is having a different output which is exponentially bigger with the same input, all right? So for example, unscrewing
a screw with our hand. We have the same amount
of energy, but it's hard. But if we use a screwdriver with the same amount of input, the same amount of
energy that we used to unscrew the screw
with our hand, it is just easier to
unscrew the screw. Why? Because again, videos, using the Internet, distributing videos
through the Internet, is a leveraged process, right? Very, very important for the
business to be leveraged. Now, what is a problem? Why doesn't everyone have a
creative business, right? Because if things
were as simple, described them in this
video right here, everyone would be
making millions and millions of dollars with
his creative business. Here's a problem, and
there are three problems. And all of these three problems are pretty much the base of this course and what we will be solving in this
course right here. Because this course,
if you think about it, comes as a solution
packed in a video format for exactly the
target audience in the Nie that I decided
to target, right? I am here to solve
your problems. The problem is, most
people don't consciously, ever choose a problem to solve. Usually if some people choose to become content
creators and start shooting videos and
infiltrate a market, they never consciously
choose a problem to solve. They just create random
videos, they post them. Some of them perform great, some of them don't
perform great. And that's it, right? So they never consciously
make a decision to target a specific niche and solve a specific problem this way,
they never find success. This is the product problem. And the product problem is a module of discourse in which we're going to
be solving together. The second problem, most people don't know how to turn their
viewers into customers. It is a very basic
process and this needs a systematic approach to create a system that funnels again, people and transforms them from just visitors
that don't know you, to customers, people don't
know how to do this. It is not easy to do this, you just need the correct
guidance right then. This is why the second module of the course is
focused on funnels. I'm going to show you
exactly how to create a bulletproof funnel which will turn customers
and traffic into, I'm sorry, traffic and
viewers into customers. Right? Very simple, very easy. We can do this in the second
module of the course. The third problem, most people don't know how to
attract viewers, and this is a tough one. You need the correct
strategic approach. You need the correct content, if you will,
production approach, in order to drive traffic
to your funnels so that strangers that don't know about you purchase
your products. So those are the three problems that we're going to be solving. Bluffs course right
here and I'm very, very excited because I
figured these problems out. I've solved them for
many, many people. So it's time for
you to get educated and get your creative
business going. All right, so what
is the solution regarding the product problem? We will brainstorm your target
audience and its problems. We're going to be
creating your target audience, your target avatar. Brainstorming using AI, the ten core problems
of your target avatar, and then solving them. Right Then we will
design funnels. So we'll design your
funnels which will turn viewers into customers
and of course, profit. And finally, we will create
a strategic approach to attract more
viewers organically. This is how we
solve this problem. This is how we create this content system that
will allow you, again, to pack your value
in the form of video and effortlessly circulate
your videos to the market. And money from the market
to your bank accounts. All right, so this
was this video here. In the next video,
I'm just going to elaborate more into
why this model works, why you should
choose this model, and perhaps why you
shouldn't choose this model if this
model is not for you. All right, so thank you
very much. I'm very excited about you joining me
in this generate here. I'm going to see you in the
next lesson of the course.
4. Why this Model Works: The second lesson of the course, we're going to be further
elaborating on why this business model that
I revealed to you in the previous lesson
works, right? White works regarding
the market. White works regarding us,
the creative professionals. White works regarding
the value we provide and how effortless
it is nowadays, right, to collect cash from the market to our, again,
creative businesses. So why does this model of
a creative business work? This is exactly what
we're analyzing in this lesson right here. So welcome and enjoy the slides. So this right here
is a diagram to be analyzed in the
previous lesson, which by the way, I'm
very proud of creating. Because I think it perfectly demonstrates this
business model. And I think that you already have just a basic
understanding of how we're going to be approaching
this business again model. Now, why does this model work? First of all, the market, the online market, if
you think about it, is just virtually
endless, right? There are endless of niches, countless of sub niches. And every niche has a sub niche, every sub niche has a sub niche and it just goes to
infinity. Or more. Most likely it goes until
you find a sub niche with less than 30,000
people would trust me. In a global market of 8 billion people finding a sub niche with less than
30,000 people interested in, it's just almost
impossible, right? And just imagine how many
sub niches there are. So trust me, the
market is there. The market is hungry. The market always has cash. Now, some markets have more
cash than other markets, but then again, money is out
there, the markets are open. And it's just about you figuring out how to
infiltrate these markets. And trust me with
the power of video, it's going to be
so easy for us to infiltrate those markets.
Now here's the thing. Another thing is
that in general, people have many
problems, right? But they're becoming aware of more problems that they have due to the consumption
of content online. Now, the online world, right, is a world in which pretty much not everyone is out there offering valuable solutions
to people's problems. Many people are just creating content for fun, to socialize. You know, they don't have
creative businesses like we do. And what those people do by socializing and exchanging
information and ideas with others is that usually they reveal more problems
that are out there. We didn't even
know they existed. But those markets, you know, just just by socializing
with each other, they come up with new problems. So trust me, the markets
are virtually endless and their problems are
also virtually endless. So there is no excuse there. The markets have cash
and it just comes to us to be able to provide
value and collect this cash. All right, now what about us? Right? Check this out. So we, what we're trying
to do is pretty much, we're trying to provide
value in the form of video and this
value is information. Here's the thing.
Information is free, right? Information is
completely free online. Every single thing
that I've learned, and I've educated myself, I learned for free
online or I've paid for books and courses
which are extremely cheap. You know, if you think
about the information that you're absorbing, right? And you can get educated and solve pretty much any
problem that you choose. So even if you're not sure
which needs to target, you can design and think
of the perfect needs. The perfect people that you want to work with and you will. And it's completely possible
for you to get educated in a specific problem that
you want to solve to these people and serve
these people, right? If you don't want to do this, if you don't want to go through a new transformative
experience and educate yourself
in a new market, right, And start
just from scratch. You can always help your
younger self, all right? So when people ask me, I
don't know exactly know which market to help and I don't really have
like a special skill. For example, I'm
not a video editor, I don't have like a skill which is very easily absorbed
by the market. You know, I always answer with just help your
young yourself. Because we've all been through transformative experiences. We've all been from
point A to point B. Even if you think that you could be like, of course
you don't think that. But imagine you think that you're the most
useless person ever. This is not the case, right? Because in order
for you to be here, you've undergone
transformative experiences. And trust me, I've said this millions and millions
of times in my courses, in my Youtube videos. You're not that unique. You're not that special, right? If you had a problem in the past in which you know you
managed to just overcome, then millions, if not billions of people have the exact
same problem as you. All right? Millions
of people are exactly your younger self and
they need help. All right? Just imagine that you managed to figure this problem out
by yourself even better. Because this means that no one else is solving this
problem, right? This could be anything
you're transforming. Experience could be weight loss, could be becoming better
at playing tennis. Could be setting up a professional video
shooting software and set up in your bedroom. Anything if you've undergone
a transformative experience. Trust me, millions and millions of people crave the
exact same thing. And you're here to
serve them with your videos as a
creative professional. And another huge thing
is that you can produce videos from wherever you
want, whenever you want. This sounds extremely cool, because you will be providing
value and you will be gaining money in exchange for this value from
wherever you want. Or that you can work like
literally whenever you want. But this could also turn,
you know, towards you. And this is a
double sided knife. We're going to be
talking about this in the next lesson in which we're going to be outlining like the pros and cons
of this business. But for now, know that you
got your own time schedule. You are an entrepreneur, you are a creative professional. You set the times that
you work right now. What about money? Money is circulating more
than ever, right? And with the global market. With this globalization, if you will, of
information content, it is extremely easy, again to find your knees, to find your target
avatar, right? Trust me, back in the day it was so hard and even
before we were born, it was so hard for people
to start businesses, to provide value to the markets. Because the markets
were smaller, it was harder to
infiltrate those markets. The markets weren't
interconnected together through the
internet, right? So it was extremely
hard target people outside of your neighborhood
or outside of your city. But now, listen, I'm
from Greece, right? And you could be from the USA, you can be from Asia,
from Australia. It doesn't matter
because we're all interconnected with this amazing power of the Internet, right? And it is, you need to
capitalize on this, it is very easy for
you to capitalizondes. And this is again what
we're going to be discussing about in
this course right here. Another huge thing that people don't stress enough is that payment processing is faster
and easier than ever. With a click of a button, someone from across the world
can send you money, right? In exchange for the value
that we will provide, which is a huge plus. Commissions are lower than ever. So this is just the perfect time to infiltrate this market and start this creative business of yours before it gets saturated, before many people
are doing this. Because then they're just
going to be losing a huge, huge opportunity, right?
What about video? As we said in the
previous lesson, video is easy to produce and completely
free to distribute, which is a huge, huge, huge, plus, completely free. This means that
this business model doesn't require any investment. If you have a video camera and some great skills to
talk to the camera. Video solutions are also
extremely leveraged. And trust me, leverage is a very important thing for you to understand in
the world of business. And if applied correctly, your videos will
become assets and we'll be generating you
income automatically. You could be sleeping, you
could be playing tennis, you could be outsurfing,
You could be on vacation, or you could be working
and you will be generating income from
the assets, All right? You will be doing this if you position yourself correctly. If you create the correct
assets and if you have the correct systems
working for you, which is exactly what
we're going to be analyzing in this course.
What about value? Value in the form of information is highly, highly leveraged. Value is the product that we're going to
be creating, right? Just compare a product, a video product, or if you will, a infotainment
product, which means an information based program that is also combined
with entertainment. For example, discourse
right here, right? I'm delivering
information to you, but you can also view
it as entertainment because it's fun, right? I guess it's more fun
than a book info. Payment products are
created for free. I just press recording my camera and just deliver information. They're distributed for free because I just upload
them in a marketplace. I just upload them on Youtube
and people consume them. And just compare these, for example, to a
car, all right? A car needs research, manufacturing extremely
high shipping costs, right? And a very niche market. So it's just so easy to
create value through video. All right, so this
is a huge plus, in recap, if you will. This lesson could be
summarized in this way. A creative professional
is a person that solves the problems
of the target avatar that he has created
using the power of information packed in
the form and of video. And the unlimited
controlled leverage of the Internet for distribution of his offers to the market. I want you to screen
on the slide. I want you to print it out. I want you to hang
it in your wall. I want you to see it
every time that you think about a problem
in this business. Because this
summarizes everything, You, a creative professional, are called to solve the problems of your target avatar, right? Using information that you have, which is packed in
the format of video, and while utilizing the power of the unlimited controlled
leverage of the Internet. This information which is out there to solve the
problems of your target, Atar will be distributed to the market and be absorbed
from the market, right? So what we're going to be doing in the next lesson, right? Because I think that I've advertised this business
model a lot to you. Now, in the next
lesson, we're just going to be analyzing the pros and the
cons of this model. Because every problem and every business model
has some pros, but it also has some cons. And perhaps this business
model isn't for you. So before you start
consuming the next 345, 6 hours of this course, all right, you
might want to know exactly what is good
with this model, what is not good
with this model. And this is exactly what we're analyzing in the next
thousand of the scores. All right, so thank you
very much for being here. I'm going to see you
in lesson three.
5. The Pros and Cons of this Business: So ladies gentlemen,
in this third installment of the scores, in this introductory
part, of course, of the first module of the scores we're going
to be analyzing, as I promised in the
previous lesson, the pros and the cons of owning, launching, you know, scaling
a creative business. Right now, again,
I've advertised this business model a lot and I really think that
this business model is amazing for you to follow. But that being said, there are also some problems with this
business model, if you will. Some sacrifices that a
creative professional should do in order to find
success in this model. So let's dive even deeper
into this first module, right, in this introductory part of owning a creative business. And let's analyze the pros and the cons of this
business model. So the pros and the cons
of a creative business. Again, with the small diagram that I'm very proud of creating. Let's start with the pros.
A creative business, and this is very important,
is free to start. And you pretty much have no financial risk by starting
this business model. Why? Because creating videos
is pretty much free, right? You have your phone, no problem. Distributing the videos
is pretty much free. Again, the Youtube doesn't charge you for plotting a video. Tiktok doesn't charge
you for loading a video. Instagram doesn't charge
you for ploding a video. Right? Thirdly,
creation is free. Distribution is free. Creating our offers, right? Usually is free. So by offers I mean creating our products.
Listing our products. We're going to be brainstorming, again, in our
websites, it is free. But if we want to scale, this is where we
need, for example, to pay some subscriptions. But again, if we're scaling, this means that the market
is absorbing our offers, which means that we're
generating income, which means that we can
support those subscriptions. Again, brainstorming
a target audience, brainstorming our Nies. These are completely
free things, and I just want to stress about the importance of starting a business without
any financial risk. This is extremely important. Back in the day,
people, you know, would get loans and set collaterals for their loans to start their businesses. But now using this just
amazing part of the Internet, you have the ability to create a business completely for free. So this is a huge pro, right? It is free to start and you have pretty much
no financial risk. The only financial
risk that you have is if you wish to scale rapidly, not organically,
by paying for ads. And then it is a completely
different story. But for now, know that you can
start completely for free. The second pro is
that you do not need to advertise your
products and invest money, alright. This is an option. Yes. You can pay for ads. Yes, you can have paid
traffic to your offers. That being said, you do not need to do this to find success. Because in this
course we're going to be analyzing organic ways to acquire audience and
populate your funnels, right? And once you have your funnels ready and your product there, then again, all you
need is to add traffic. Now, this traffic would be
either organic or paid. Paid traffic obviously
is not free, but organic traffic is free. Right? And all you need to
understand in order to acquire organic traffic and
organic audience into your funnels is just
how to produce videos, how to distribute them,
and some basic algorithmic strategies we're going to be analyzing in this
course right here, right? Number three, you get to choose the audience
that you will target. And this is very important
because at the end of the day, you will be working for these people and
with these people. And the worst thing, the absolute worst thing
possibly that can happen to you is you collaborating on a daily basis with
people that you don't like. So the huge pro of
this business model is just because we will be
targeting a specific market, you get to choose to work with pretty much any person that you find
interesting out there. Let's say that you just find
interesting pro athletes. Great, let's brainstorm a
problem that pro athletes have. Let's try to brainstorm a
solution for this problem. And just like that, you will
be infiltrating the knees of pro athletes and you will be
helping pro athletes out. This is very, very cool because this is how
you spend your day. People that you
spend your day with. It is, this is your work
environment, if you will, right? So we need to be working with cool people who just
have a happier life. Right? All in all then there are many ways to
reach these people. Reaching these people isn't just about uploading one
Youtube video per week. You can upload Youtube videos,
you can upload shorts. You can just completely write posts if you will in
Twitter or X, right? So there are just many ways
to reach these people. And if one way doesn't appeal
with you, for example, let's say the long
form content doesn't really appeal with your
style of video, right? We can just brainstorm any more ways to reach
them through the Internet, which is very, very cool. This doesn't limit you
in one platform, right? Understanding this business
model just opens your eyes in all of this unlimited
possibility that there is in here, right? Next the pro, This is a big pro, and I've actually, you know, meditated a lot in
this point right here, is that the only way
to fail is to give up. So the only way to fail with having a creative
business is to give up. The only way to fail is not
to be producing content, not to be solving
those problems. No one is going to
force you out of this because you will
not be having a boss. You will be the business owner. No one is going to tell
you, hey, stop doing this. You get the decisions. You are the CEO, if you will. You are the businessman.
And the only way for this whole thing to crash
down is if you give up. But if you have the mindset right that, listen,
I'm not giving up. I will be doing this and I
will be creating content. And I will be solving problems because I know you
know the destination, I know what I want
to be reaching. I know that this is
the way that I want to impact the world and this is
how I want to help people. Then it is pretty
much inevitable for you that you're going to find success in this field, right? I have been creating
content for many, many years before
I found success. But trust me, it is
absolutely worth it. And the journey, it's just an amazing journey that it's
worth going through, right? Finally, this is in my
opinion, a huge pro, people don't take
this very seriously, but actually using your passions to help others is
very cool, right? Rather than doing another like mechanical job or something that you don't
really care about. Using your passions,
transforming other people's lives
through your passions, through your
personal experience, is just a very cool thing to do in general and
will make you happy. And another very,
very cool thing about this muss model is that
whenever I'm working, just a creative video solution, if you will, to my target
avatars problems, right? I entered this flow state. And this flow state
is a state in which pretty much you don't
understand how time passes. You just work and work and work. And once you're out
of this flow state, you just feel amazingly because you know you
were productive. You know that you just gave
the market something that the market will
consume and you will be compensated for
what you're doing. And it is just an amazing
experience and feeling to feel. So those are the pros, take a screen of this side. It is very, very important. And now let's move to the cones, or if you will, the problems
of this business model. Because the cones are as
important as the pros, so the cons, it will take
time and energy, right? It will take time
and energy to grow a successful online
creative business. And this is just
something that people try to bypass with
paying for ads. But trust me, if you invest the time and the energy to learn what I'm going to be
teaching you in this course, To learn the funnels,
to learn the systems, to learn the products, to learn how to hire a team, if you will. And if you want to scale it
is 100% worth it, right? But you will need to invest
some time, some energy, and take this seriously
if you want to be a creative professional
rather than just a con creator, right. Next con. You really cannot
sell this business, right? Because you will be the start of this business will act like
a personal brand of yours. And you really can't be selling those businesses that
we will be creating. Right? Let's take the example
of Mr. Beast for example. Right? Mr. Beast has
$1,000,000,000 empire on Youtube. But he can't really sell it, right, because he's the star. If someone buys it,
then people won't watch him because he's not Mr.
Best. So that's a problem. For example, if we
start a company that designs hats, then,
yeah, definitely. Let's sell it. We're
not the stars. It's not a personal brand,
but personal brands are, in general, a bit
harder to sell. They don't sell as easily. But then again, you have many, many pros to ballet
the contract here. Now, next problem, despite the fact that you
choose how much you work, because as we said, you're
going to be having location, freedom, time freedom,
energy freedom, all of that. You will most likely end up
working more than you think. All right, to give
you an example. Right now as I'm
recording this video, it is 10:30 at night
on a Saturday. All right? And listen, I have the choice to go
out with my friends. I have the choice to
do whatever I want. But I choose to be here
in my room to work. Because this fills me with
fulfillment. All right? And it is true. I have fun doing this.
I love doing this. This is why I do this. And I'm not outside like
partying right now. But the thing is that
at the end of the day, you will be working
more than you think. And this is just
a fact, like I've never met a creative
professional or a con creator that doesn't
work more than he thinks. For example, like my whole day resolves around this
whole thing right here. Brainstorming video ideas that you guys will find valuable. Creating, scripting,
shooting, editing, hiring people, firing people, managing my team,
all that stuff. And don't get me wrong again, it is absolutely beautiful, but it will take a substantial
amount of your day. So be prepared to invest
time to invest energy and work effortlessly for this
to work next problem, you will need to be educated in the topic that
you teach, right? And the problems that
you choose to solve. If you're not educated
and you're just preaching things like without actually doing them by yourself, you will be called a fake guru. And that's like the worst
thing that can happen to you because we
don't want to give false promises or to
teach something that we're not really experts on. Right. That being
said, this is why I always advise people
to elaborate on. Create videos, create courses,
create products, again, on things that they know by teaching their younger
selves, All right, because if you've underwent the transformative experience as we elaborated in the
previous lesson, many many people will benefit from the same information
that you have, right? So if you don't want
to have this problem, try teaching your younger self. Try talking to the camera like you're talking
to your younger self. And also a point
here which we're going to be analyzing
later on in discourse. When you're talking to a camera, don't talk like there are millions of people watching you. Just talk on a one on one basis. Think of like the camera
being one of your friends. This will help you massively, right, the final problem. Or if you will, a problem
that can lead to a advantage. To an advantage,
you just need to become a Jacoval trades if
you want to be successful in, as an online creative
professional why? You know you need to have a understanding on
how to edit videos. You need to have an understanding
on how to shoot videos, how to create funnels,
how to create websites, how to upload videos,
all that stuff. I don't want you to become
an expert, all right? But you need to become a
Jacoval trades because even if you hire someone
to edit your videos, even if you hire someone
to script your videos, even if you hire someone to
create a website for you, you need to just have
a basic understanding of how these things work, on how these things work in
order to evaluate their job. If they're doing their
job correctly, you know, you need to just undergo another transformative
experience, right? Which is understanding all of those parameters and all of these systems that we're
going to be creating. And the good thing is that you will be understanding this
in this course right here. So this is very cool. So
those were the cones, right? So who is this model made for? If this describes
you right here, go ahead and just consume
the rest of the course. You will find extreme value and I know that it's
going to help you. So if you have a
passion to teach. Yes. Like go ahead if
you like teaching. Because many people
don't like teaching, many people just
want to stay inside. Just work on some
project of their own. Not chary with the
world, it's fine. But if you like to
teach and if you, you know, get fulfillment
from teaching. Yes. People who want to work and
live in their own terms. People that are able and are willing to take the risk to
live in their own terms. Right. People that you know, if you're someone that
just wants someone above you always
telling you what to do, what not to do, and you find
security in this, fine. Maybe the models
are for you, right? If you want to live
in your own terms, work in your own terms, right? Take vacation in
your own terms, yes. Right. People that love
video and are interested in leveraging the
power of the internet. Also, a huge plus
content creators, people that have been creating
videos on Youtube and want to understand this new
way of content creation. This course is for you and you will find value in
this course because I will teach you the systems on how to transform your videography
experience in, again, profitable
business through video and through this
systematic approach, if you will, in business. And of course,
educated professionals that are already
educated and have an understanding of something
that they want to teach and just don't know how I can to approach this systematically. People that are experts but just don't know how to
monetize their passions. This is why this course is made. This is just going to help
you massively, right? But who is this model not for? If you're easily discouraged
or bored, just click away. Right now, it's not
worth pursuing. If you're easily discouraged and you can't stick
to something, this course is not
for you, right? If you don't want to
learn like any new ideas, new language terminology,
new approaches, which by the way,
are not that hard. It's easy to learn the things that I teach
in this course. But if you just your
decision fatigue then you're tired from your job, then just don't go ahead with this course because it will just mess with your daily life without providing
that much value. If you're discouraged
and you don't want to learn about new ideas, new approaches in business,
then this is not for you. Also, if you hate showing
your face on line. If you don't want to
create a personal brand. If you have like identity
problems online, then probably this is not the best business model for you. I have worked with
people and I have coached on a one on one basis, people that don't want to
create videos with their face. And we have actually created faceless personal
brands. But it's harder. And if you want
to do this, it is great to have like a one on one, you know, approach to do this and a coach
to help you with. Because this course, you know, I just will help people that are interested in showing
their face on line and helping people and
connecting through video. So if you don't want to
show your face on line, this is not exactly a no go. You can still consume the
content of this course and just try to apply it in
your style, right? And finally, if you don't have 1 hour per day to
invest in this, just it's not going
to be worth it. Again, it needs time, as I
told you, it needs energy. And trust me, this 1 hour
per day that you will be investing in this model is going to be worth it
at the end of the day, trust me, it's going to be cool. So this concludes
discussion right here, and what are the next steps? So how will we move from now on? The next steps is to nailing down those four
points right here, your product, your funnels, your traffic, and your team. And we will be tackling
every single one of those categories right
from top to bottom. So we're going to start
with the products, then we're going to
move into funnels, then we're going to
move into traffic. Then we're going to move
into team in the product. We're going to be
choosing your knee. What is a niche? What
is a target avatar? What is a target
audience? How to choose your target avatar? You know how to directly
affect those people. Then we're going to move
into funnels, right? How to create a funnel that transforms your
target avatar into a customer by viewing
your product and buying your product,
then traffic. How are we going to populate
this funnel with people? Right, and finally, team, how to outsource your work, how to detach yourself from this business model and how to have this system working without
you inside the equation. Now, I know that this was
a lot of information. I know that you're probably
overwhelmed at this point. So trust me,
everything is going to make sense in the next module. So in the second
module of this course, we're starting with the product. And the first lesson of the
second module is going to be, I'm just going to be
elaborating to you how to choose your
niche successfully. All right, so thank you
very much and I'm going to see you in the next
Zen of those course.
6. The 3 Core Niches to Choose: Were you. And if I was
starting out again this entrepreneurial
journey of creating a creative business and
starting this journey of just creating a business
online and all that stuff. The area in which I would
spend the most amount of time like out of all of the categories that
we're going to be stressing about in this course, right here, all of the pillars, all of the gears of the system. The area that I just invest
the most amount of time and energy to just nail would be choosing
the correct niche. Right? Nailing and dialing down and choosing
the correct kiese is just of uttermost importance in this whole business model. Why? Because the niche
dictates our target orients, which dictates our
target avatar. Which dictates the exact problems that we're
going to be solving. Which pretty much dictates the
things that we're going to be doing for like the
whole day, right? Because all of our actions,
all of our efforts, all of our mental focus will be funneled into
solving the problems of the people that we choose, which of course belong in
the nees that we choose. So please just pay
attention to this lesson. Choose your niece wisely, because these are
going to be the people that we're going to be
working with, you know, throughout the whole course of this business. In
this son right here. We're going to be analyzing.
We're going to be analyzing everything you need to know
regarding is all right, what are the core issues? Where are their subnises? How to choose a
niche. How to choose a nice with people with
high purchasing power. All right, So your
business actually is viable and can live for
many, many years, right? And all of this information is coming in this son
right here, right? So thank you very
much for being here. Let's dive into
the presentation. So choosing your niece, those are the three questions
that we're going to be analyzing in this
lesson right here. First of all, who do
you want to share? Right? Who do you? Okay, so choosing your Ie, those are the three
things that you need to answer by the endtasen. And I'm going to be
helping you again find the correct answer
by the end Stassen. So the first one is who do
you actually want to serve? Which people do you
actually want to work with? All right, there
are many people in many categories of
people that you know, we find lots of
pleasure helping and there are other people that we don't really want to
collaborate with. All right, so with
this business model, as a creative business owner, you get to choose who
you want to serve. And this is why we need to just pay attention and choose
our knees correctly. The next question, what problems
can you solve the best? All right? Because you
might want to serve like a type of people. But if you can't solve a
type of people problems, then unfortunately you can't
be working with them, right? So you need to find the problems that you can solve the best. Then, which knee will be the
most profitable for you? Very, very important.
All right, your knee. The ultimate thing for
you is to work with people that you really
can solve their problems, that you really want
to work with and that have high purchasing power. Which means that they have actually money to invest because they belong in a
category of people that have a lot of money
to invest. All right? And we're going to be
analyzing this when we just nail down the
different types of niches. So finding your knees, the easiest way to
find your knees, the easiest way to
know that you 100% know how to solve these
problems, all right? Is to think about this. If once in the past
you had a problem, right, and you overcome
this problem, trust me, chances are that
millions and millions of people have the
exact same problem, but just haven't figured out
the solution yet, right? But you have, this
means that you can help millions and millions
of people overcome the same problem that you
managed to deal with. And if you didn't find a
solution to this problem online, when you had the same problem and you just figured it out
by yourself, even better, this means that these
people don't have a way, don't have anybody
to help them, right? But you, because you figured
this out by yourself, you can 100% help these
people out, right? So again, what everyone craves in life is to move
from point A to point B. The reason you enrolled
in this course is to move from
point A to point B. Because point A is the point
in which you are right now, you know that there is
huge potential in starting a creative business because
you don't know how to launch, how to start your
creative business, how to set up
everything correctly. And this is why you're
here. And I'm going to be helping you move from
point A to point B. This is the pain that
I relieve, right? And this is the problem
of yours that I solve with this course
right here, right? So remember, everyone wants to move from point A to point B. That being said, even if someone wants to move from
point A to point B, all right, for
example, you could want to move from 0.8 point D, which is starting a
creative business. This doesn't mean
that you haven't improved in other
areas of your life, or you haven't underwent transformative experience
previously in your life. And trust me, these
don't need to be like the most groundbreaking
transformative experiences. For example, I don't know, starting a multi million
dollar business, this could be something
simple, for example. Losing weight, or, I mean, losing weight isn't that symbol, but you get the point
like losing weight, learning how to
cook, I don't know. Like all that stuff, people, millions of millions of people can benefit from
your knowledge if you've undergone a
transformative experience and you want to share
how you did it, right. Next big thing,
regarding your niche, you need to focus on problems that are
solved with frameworks. And another word for
frameworks is processes. For example, a problem
like the one that I choose to solve with this course right here, which again, starting and launching
a business as a creative professional is
solved with frameworks. A framework or a process
is how to find your niche. How to find your
target audience. How to structure your funnels, How to bring your offers,
How to create your products. All of these are
frameworks, all right? Because if a problem is
solved by frameworks, this means that people need intense amount
of information, intense amount of coaching in order to nail it, all right? If a problem is solved by
just giving them a number, then no one is going
to be interested in your services, right? Because the solution
is very simple, you just can Google
search it, okay? This is the solution,
let's move on, right? So please focus on
problems that are solved with frameworks, by
processes, right? Rather than just
simple information that someone can
Google and trust me. Most of the problems that
need a transformation to be solved are solved with frameworks and not
with just information. All right, these right here
are the three corn issues. And every subcategory,
every market ever created on Earth is under one
of those three categories. So we've got health,
wealth, and relationships. Those are the three categories that everyone is interested in. And again, every
single business out there is under the umbrella of one of those
three categories. All right, here's the thing. You can't really just
start a niche on health, You can't just be counseling
people on health, or just being a consultant and starting an online
business on wealth. You need to sub niche, all
right? So check this out. Health, wealth and relationships have many, many sub nises. For example, health
has working out diet, yoga, breathing
meditation, you know, wealth has starting a business,
investing in cryptos, real estate, marketing,
sales relationships. Again, many, many sub Nies. And check this out,
every sub niche actually has a sub niche
of its own, all right? The thing is that
different niches or different markets have different problems and will compensate you differently
for solving them, right? That's very, very
interesting to think about. Again, different markets have people with different problems, and these people
will compensate you completely differently
for solving them. Check this out, for example, imagine solving a big problem in the field and in the
niche of breathing, for example, which is one
sub nie of health, right? In comparison to solving a big problem in the sub
niche of real estate, which is under the
umbrella of wealth. If you solve, let's say, a problem of the same magnitude, of a big magnitude in
both of those niches, where do you think
that you will be compensated more in the
real estate, right? Why? Because people in the knee of wealth and the
sub ness of real estate have higher purchasing
power rather than people in the knees of health and sub ness of
breathing, right? This is what I meant, you know, when I stated the
fact that you need to target people with high
purchasing power, right? Because by investing
the same amount of energy and the same amount of effort and time into solving a problem and
helping out these people, your compensation will be completely different
if you target people with higher
purchasing power rather than people with lower purchasing
power in the field. For example, of
breathing, right. Not to say that you can
generate income, right, by helping people find new ways to breathe for stress
relief and all that stuff. I'm just saying that the chances are bigger for you to strike big if you choose a Ie with people with very
high purchasing power. All right, so how do we choose a Ie with high purchasing power but with problems
that we can solve? Here's the thing you
need to figure it out. The golden line, the
fine line, if you will, between problems
that you're educated enough to solve. All right? And a niche with people that
have high purchasing power. And this is where I
want you to spend the most amount of time as
you're consuming the content. In this course, I want you
to screens out this side. And I want you to please just spend like 1
hour, 1.5 hours, 2 hours brainstorming
the problems that you're educated
enough to solve. All right? And form
them, if you will, apply them to a niche with people that have
high purchasing power. Because if you can help and successfully help people that
have high purchasing power, all right, with problems that
you have solved before and you know that you can
solve even better. Let me show you tap. Let's
say for example, All right. Well, you're good at solving problems at
breathing, all right? That's just the thing, you have solved the problem before. At breathing, you know exactly breathing techniques,
all that stuff. Well being techniques
in the niche of health. But you want to apply
it in people that have higher purchasing power
in the niche of wealth. How can you combine
this? We'll check this out. This is
very interesting. What if you did breathing, but reflected and applied
into wealth professionals? For example, breathing for stress relief in
investment bankers? So check this out. You solve a problem that
you know how to solve, which is breeding, for
example, in your case. And you apply it in a niche with people with
high purchasing power. For example, investment bankers compare if you solve the
exact same breathing problem, or breathing techniques
and all that stuff. For example, I don't know, middle aged women, all right. Probably the purchasing
power of middle aged or older women wouldn't be as
much as investment bankers, all right, even if it's women. If it's, you know,
males, it wouldn't have, it would be the exact same
problem that you solve, but with people with completely different
purchasing powers. So this is just a
tape on how you can solve problems that you know and just tweak the people which you help with
your problem solving. All right, so this was
the lesson in the niche. Once we choose our niche, and once we nail exactly
again the problems that we want and we're good on solving and the people
that we want to help, then it is time to choose
our target audience. All right? Very, very
important. Very, very easy. We going to do this
with a prompt list that I have designed in which you can apply to Chachi pet and everything is going
to be flawless, right? So thank you very much and
I'm going to see you in the next lesson in
which we're going to be choosing our target audience.
7. Infiltrating a Niche with Value: So let's German welcome to the second lesson of the
second module, in which, after we've brainstormed
our niche and our market, and we decided to solve problems of people with high
purchasing power, right? It's time to move and
dig a bit deeper, right? And brainstorm our
target audience. Right? Now, brainstorming
our target audience and brainstorming our target avatar are two completely
different things, right? And I don't want you to think
that it's the same thing. In the next lesson,
we're going to be brainstorming our target
avatar. And pinpointing. Again, there are
ten core problems we will be solving
with our offers, with our content, and with our online creative businesses. But before we do that, we need to nail exactly
our target audience. And the biggest misconception that people have when
they're choosing a market and when they choose a ness is that they think that everybody inside this market is their target audience, right? And this is just not true. So I'm going to show you a way
to magnetize, if you will, and pull outside of your
market the exact people that are your target audience and not people that are
not going to be interested in your offer. So all of this is
happening in this lesson right here I'm going
to show you how to do this offline without Cha GBT and then a way to do
this very easily with a prompt list that I
have completely for free via chat GPT. You're going to have the exact
same outcome in both ways. Just one way is going to
be faster than the other. All right, so thank you
very much for being here. Let's dive into this
lesson. So this right here is the graph
that I've created for you. And I think that it
perfectly describes everything that we need to understand in this
lesson right here. So let's say that this
is your market, right? Or your niche inside your
market and your niece. As you can see, there are
many, many different people. There are people indicated with white that aren't
exactly interested. But it's not that they won't
benefit from your offers, but it's just that
they are not that interested when they hear about your offer in the first time. Also inside indicated with
red are people that just won't be interested in your offer at all and they don't really care
about your offer. It just happens in every
market docs about it. It's not a problem
with your offer. It's just that every
market will have some people that just won't
be interested in your offer. And also we have a
few people, right? If not a lot of people that will find great
value in your offer. They're interested
in your offer. And those are, this is
your target audience. This is the audience
that we want to attract. Because guess what happens if we attract like
people in red, right? They don't care about the
offer. They won't perform. They won't work with
you in a flawless way. There will just be
problems in your business. The same thing kind applies
in people that aren't that interested in your offer that are indicated
in white, right? They will work, but they
won't put like the time and energy required for them to achieve the results that
you want them to achieve. So it's just not worth
working with those people. The people that are worth working with are
these people, right? People that are
indicated in green. People that love your offers. People that know that
we'll benefit from them. People that are
interested and ready to invest the time and
energy to do this. What is the best way to
attract these people? Right? The absolute best way to attract these people is
exactly what I just stated. To attract, not to chase
them, to attract them. How do we attract them? By putting our offers out there. By targeting these
people with content. Let them watch the content, let them consume our content. This is again, a
creative business. We create content, they
will consume the content. And if they resonate
with your staff, if they like your stuff, they will reach out
to work with you. It is completely different to attract clients rather
than to chase clients. Obviously, attracting clients is a bit more of a
complicated system, but trust me, at the end of
the day, it works perfectly. In order to attract clients, we need to know which people we're going to be targeting
with our content. And how are we going
to do this? We need to create this
magnet right here. This magnet right here is the exact magnet that we
will be creating with our content in order to subtract from the
market and the needs to people that want
to work with us and people that will see
results from our work. And again, those
green people that we analyzed before.
How do we do this? This again. So this is
our target audience. All right then can
be wrong. This right here is our target audience. But how will we subtract our target audience from
market and our needs? Well, we need to note down some information
about our target audience. And the more information we
know about these people, the more we describe them and the more we clarify
in our brain. Because this, again, is
a brainstorming process. At the end of the day,
we're not creating anything right here,
we're just brainstorming. But we need to have the
sorted in our brain. The more information we have
about our target audience, the easier it is going to be to target them at
the end of the day. These are some questions
and some areas. Of information that we
need to have answered in order to successfully target these people with our
content approaches. So for example, we need to know the psychographics of
our audience, right? We need to know their emotions, we need to know
their pain points. Don't stress about
the pain points. We're going to be
mentioning them in the next *** in which
we're going to be targeting our target avatar. But again, we need to have a general idea regarding the psychographics
of the audience. We need to know what is
their occupation, right? Preferably how much
money they're making. Are they of high
purchasing power or a lower purchasing power? And if we don't
like these things, we can change them, right? So choose your target audience. You get to choose
your target audience. What is their occupation?
What is their age? Do you want to work with
people that are 20406050? Right? What are their interests? All right. What are they passionate about? What
are their hobbies? What do they want to
do in the weekends? Trust me, the more information
you add here, the better. So try to just
describe a group of people as if you will
autistically as possible, right? So a lot of, a lot
of information here. What is their level
of education? Do you want to work with extremely highly
educated people, HD level people? Or you want to work
with, for example, people that are just inside the university College students, you want to work with high
school graduates, right? So choose what is your preferred level of education regarding
your target audience. And then of course, and note down their media
consumption habits. Different people, for example, people of different
professions and different age have completely different media
consumption habits. So you wouldn't, you know, if for example you want to
target 60 year old doctors, you wouldn't upload
videos on Tiktok because these people usually
are not on Tiktok, right? You would upload, for example, articles in scientific
research journals, right? So this is how you target
these people, right? But if you want to
target, for example, 20 to 35 year old males and females that want
to start a creative business, then you can use Tiktok,
you can use Instagram, you can use Youtube,
all of that stuff. So the media consumption part
is very, very important. You need to understand
where these people hang out online because everyone has
an online presence nowadays. And if not an online presence, everyone consumes
content online. So there is a way
to reach out to every single person out there online with
organic content. Which exactly what
we're going to be doing in this course
right here, right? So once you have your
psychographics down and you've noted down the occupation with again,
intense information. So exactly what
time they wake up, where do they go for
work, all that stuff. And we're going to
be doing this in more detail in the next lesson. So I don't want to stress
that much about this, right, but just note down in a paper, in a Word document or in an notion file, again,
all that stuff. Their psychographics, their
occupation, their age, their interests, their
level of education, their media consumption
habits, all that stuff. This is how we're going to be creating this magnitrde
here. All right? So imagine for
example, all right, that inside this market, we start creating content. So we start using this
magnet right here. Exactly tailored to
these people right here. So tailored to people with
the same psychographics, the same occupation,
the same age, the same same education,
the same media consumption. These people will
watch this content and will resonate with
our content so much that they will be pulled towards us from the market and they
would like to work with us. All right, so this
is the first pillar of creating our target audience. Now you can do this,
as we said, offline, and you can also do this
online with such a PT. In my personal experience, a combination of both is key. Why? Because if you
do this on line, offline, I'm sorry,
without such PT. So if you just open
a Word document, start writing down by yourself the psychographics,
the occupation, the age, the interest,
the education, and the media consumption
habits of your target audience. You will just get a better understanding of who you're referring to and who you're going to
be working with. All right, because
the end of the day this is a brainstorming session. We're not trying to
optimize for output. We're not trying to write 4,000 words and
deliver it to someone. This process is done for us to understand better
target audience. So writing it down by yourself, typewriting it if you will down, we'll help you understand
your target audience better. That being said, apt
after you've done, you're done by brainstorming your target audience
in a brief way. With those, again,
points of interest, psychographics, occupation,
all that stuff. Then you can also launch ChachpT and just ask
for recommendations. So for example, let's say
that you've written down like ten media consumption habits or four websites that these
people usually go to, You can use such a PT to
brainstorm 20 more, right? That being said,
please don't only use such a PT and don't
only use this way. A combination of
both thing would be perfect to brainstorm
your target audience. And another thing before
we launch such a I show you exactly how I do
this make please. Please take your
time, invest time, invest energy, and nail
down your target audience. This is a process that
we're going to be doing once, all right? And then we will forget it. We will have it noted down. But that's it. All right. We're not going to be
doing this every single time we create
content, All right? So it's worth trust me to brainstorm your
target audience and make sure you will
be working with people that you
want to work with. Right. I can't
stress this enough. All right, so now
let's launch PN. Let me show you exactly how
to utilize the prompt list. Then I will have a description of this course completely for free to brainstorm effortlessly
your target audience. Okay, so we have
just launched PN. We have also just opened
the prompt list that I have again linked in the
description of this course, how do we brainstorm
our target audience. So the first thing
we do is that we click on this target
audience tab right here, and you can see that we have all of those prompts.
What is a prompt? A prompt is pretty much
the input that we paste in the chat box of PT in order to gain the
correct answers back. Again, AI works in a way in which the more
information you give, the better information you get. All right, so the first thing is that we need to
describe the niche, we need to describe our market. And we need to
describe, to chat, pet the reasoning
behind our business. So let's just stick
in the concept that we had in the previous
lesson of ours, which is breathing techniques
for investment bankers. All right, So let's say I am creating an online
creative business that will help with
the production of content investment bankers with breathing techniques. Very nice by the way. All right, but it's
still going to work. I'm inputting this into PT and I'm not actually expecting
an answer at this point, I'm just giving information regarding what I'm
going to be doing. Now, for the sake of this video, I'm not going to be giving
like extreme information about this Nie
because first of all, it's not brainstorm correctly. Second of all, it's
irrelevant to this course. If I were you in your case, I would just give BD as much
information as possible. As much information about our
niche as possible, right? So V says that's an
interesting niche. You identified offering content tailored to the specific
needs of investment bankers. Focusing on breeding
techniques can be a valuable resource
for professionals in a high stress industry. All right, so now it
is time to actually input our again prompt. So we would say for example, okay, which people
do you think would benefit more from the niche? We know that it is
investment bankers. So let's not add this. Let's act as a market
researcher and provides insights on the media consumption habits
of my target audience. So let me paste this. Now, P knows that my target audience is pretty much investment
bankers, right? This is what PD knows. So let's see their media
consumption habits. Now let's see to provide insights in the meetings habits of
investment bankers. Your target audience will
examine some key factors that influence their
preferences and behaviors. They work long hours
under high stress. Their schedules are
packed with meetings, client interactions, all
that stuff they say. They preference conciseness
and efficiency, right? They value content
that is direct to the point and can
be consumed quickly. Now also digital and
mobile friendly content, due to their hectic schedules, they heavily rely
on smartphones and other digital devices
for consuming media. No utilization of financial
news platforms, right? So that's interesting people, investment bankers, all right, usually hang out in platforms
like Bloomberg, NBC, the Wall Street Journal,
Financial Times, all that stuff. Also they prefer audio
content, all right? So those are just things that we wouldn't brainstorm
by ourselves, but GPT really helped
us in this case. All right, so this is the media consumption habits of our target audience,
all of that stuff. And you can see all of
this valuable information that GPT is able to provide, which is just very, very
cool. Check this out. Now we can to act as a market researcher because
we can assign roles, GPT, and provide insights on the psychographics of
my target audience. Let's see what
it's going to say. Regarding the psychographics, focusing on the psychographics
of investment bankers provides a deeper
understanding on their motivations,
attitudes, behaviors, right? Helping to tailor
your content on breathing techniques
more effectively. Here's an insight into their
psychographic profile. They have high achievement
orientation, right, competitiveness,
resilience under pressure. So we need to understand
these things, and the more information
we get, again, around our target audience,
the better. Imagine. At this point, just
with those two prompts, that we start creating
content, right, Based exactly on
those psychographics tailored to those media
consumption habits already. This is a small magnet
that we can use to pull our target audience
from our market, right? This is the real key on understanding how to brainstorm
our target audience. And this is a process that you should go as a
creative professional, which is just going to help
your business so much. Check this out. Let's
do one more prompt. All right, so let's see what are the demographic or
psychographic characteristics of the intended audience. Such as gender, income values and attitudes towards learning. Let's see interesting when tailoring condent on breeding techniques for
investment bankers, considering both demographic and psychographic
characteristics is crucial to effectively reach
and engage this audience. Here's the overview. The gender in the
financial industry, It has traditionally
been male dominated, but the gender gap is
gradually closing as more women are entering
the field age, typically in the 20s to 40s. The tech sav, they value
efficiency and they're open, open in adopting new
wellness practices. Good income, high
income bracket, very important because these
people have hybrisingpower. So investment bankers are
generally well compensated, falling into a higher
income bracket. Psychographic characteristics,
we talked about this, their values, their attitudes
towards learning, right? And their lifestyle
and behavior, their busy social lifestyle. And they also gave me some
recommendations on how to engage our audience,
which is also very cool. All right, so again, I know this lesson was
all over the place and I know I gave you a lot of
information in this lesson. But at the end of
the day, what we're trying to do is that
we're trying to just pull people from our market and identify just
our target audience, The people that we
directly want to target, which is not 100% of the market. It's usually 10% to
30% of the market. All right, so two ways to actually brainstorm
our target audience. The first one is by
manually answering the questions that we analyzed in the beginning of the course. The second one is to
input these questions as prompts into ChargPT
and brainstorm. Our target orients this way. The best thing to do is just
to combine those two worlds. Combine the offline world
and the online world, and just create an
amazing description of our target audience. Right? Here's the thing. We've outlined our
target audience. We many things
about them, right? But we haven't outlined their
pain points. All right? And the thing is that
we shouldn't outline everyone's pain points because then we're just going to
be all over the place. So how are we going to do
this? In the next essen, we're creating our
target avatar. We're giving our target
audience a name, an occupation, a daily
description of their lives. All right. In much, much detail. And then we're using Cha TPT to brainstorm their
ten core problems. And ladies and
gentlemen, those are the ten core problems that we're going to be solving
with content, with our offers and many, many exciting stuff
later on in the course. All right, so thank you
very much and I'm going to see you in the
next lesson in which we're going to be outlining
our target amateur.
8. Creating an Ideal Customer profile: So congratulations, We have brainstormed our
target audience. Now it is time to
dive even deeper in this brainstorming process and actually create
our target avatar. Brainstorming our
target audience, and creating our
target avatar are two completely
different processes. Why? Because the first one
is a brainstorming process. It is done first of all, to assist us in the target
avatar creation process. And once our target audience is brainstormed, then, okay, cool. We keep it for
personal reference. We can, you know, go through these files
again and rethink. If you will reshape
our target audience, but the target avatar is
something completely different. We will be revisiting
our target avatar many, many times as we're
creating our offers, as we're creating our content, as we're structuring our finals, our websites, all that stuff. So it is extremely important to nail down
your target avatar, to note down every
single category that we will be doing in
this session right here, we're going through in
this session right here. And again we will be focusing on offline methods to
create a target avatar, and online methods to create
a target avatar with PT. It's going to be pretty similar to the previous
lesson, right? In the same fashion, if we combine the best of both worlds, which is offline and online, we will have the
best target avatar. Why do we want to
create a target avatar? And how will be utilizing
our target avatar? Very simple. The more detail we add in the creation of
our target avatar. Right? The more detail we have based on the daily lives of
our target avatar. We're going to put a name or that target avatar
we're going to describe like his literal
life or her literal life. Right? Then the more detail we have about our target avatar, the better we will understand
its ten core problems. Right? And based on
those ten core problems, those are the exact
problems that we will be solving
with our content, with our offers,
with our products, and with our whole
creative business. All right, so I'm very excited for you to be here
in this lesson. Let's dive and let me show
you exactly the approach that we're going to be
following in order to create our target avatar. So in the previous
lesson of the scores, we stopped in this point right
here in the fact that we magnetized the target
audience out of our market. Now that we have our
target audience, the thing is that
we cannot reach all of these people just by creating content to appeal
to many, many people. We need to put a name on
this, we need to put an age. We need to create
our target amateur. So what we're going
to do is that after we've magnetized
all of those people, we're going to zoom in with
our magnifying lens into one individual target
avatar, if you will. The most appropriate
person, our dream client. Right? And that's pretty much
what our target avatar is. The dream client to
buy our products. All right, now how do we
create our target avatar? The more information
you add here, all right, the more profitable
your business will be. Trust me, this is a fact. The more we the more details
we have on his name, his or her age, her daily life, her profile,
where does he live? All right, what
car does he drive, where does he work,
All that stuff. We want extreme details. So let me note down
we want extreme Okay. Detail. We want this to feel
like the detective, right? I want you to add
extreme detail here. Because this is just not only a brainstorming process
for you to understand. This is a process that we
will be revisiting, right, throughout our whole business, right after we've done with
the basic information. For example, the name of our
target about our, right, His profile, his daily life is extremely important, right? Because inside the daily life we'll find some pain
points that he might have. For example, in the
case in which we're proposing a solution
to a, for example, investment banker
with breathing stress in his daily life is very
important for us to note down stressful occasions
in his daily life because we will be solving it through our breathing exercises
again in extreme detail. Then we will move and
analyze deep desires. What are the deep desires
of our target altar? This is where the ten core
problems start to rise. And you can imagine why I made the ten core problems
golden because this is exactly the ten core
problems that we will be solving with our value,
with our content. And this, ladies gentlemen, is pretty much how you
successfully infiltrate a market. Identify the problems
that a market has and propose a valuable solution to those problems
with your content. All right, and what comes in
exchange for the value we provide in the form of
video right compensation. This is how you will be generating income as a
creative professional. This is the correct way to
approach this and I'm very happy to be the man teaching you this
stuff. All right, so. All of this, please
open a notes stab and start documenting
this document. The name, the profile, the Daily life, and
the deep desires. I want you at the deep
desires section right here to mention at
least, okay, Right? At least five detailed
deep desires. So for example, what
could be a deep desires of a investment banker? Income dominance,
sense of power, sense of fulfillment, right? All of that stuff,
not just the name. I don't want you to
just write the name of the five deep desires
of your target, Qatar. I want you to elaborate on them. Why does an investment banker
want to feel powerful? Why does an investment banker want to be compensated
by his work? Why does an investment bank, you know, want to
dominate his competition? So write down detailed why
those deep desires exist. Because those deep
desires will be the gate to the ten core
problems of our target avatar. Now let's move to the
ten core problems and this is where you need
to pay extreme attention. The ten core problems, all
right, 1-234-567-8910 Right? The thing with the ten core
problems is that those are the exact problems that we're called to solve
with our content. We're going to be focusing
on those ten core problems. But if we just focused right
on those ten core problems, then we would just have ten videos to create on
our Youtube channel, or ten cores to create to
upload and sell those people. The thing is that
as we talked about, as we talked about in
the previous lessons, we focus on solutions based on processes,
based on frameworks. All right, and the thing with
those ten core problems is that each one of those ten core problems is subdivided into more
micro problems. Again, those micro
problems are also some content ideas that we can create in order
to help those people. All right, so here's the thing. Let's say, for example,
that you create a video and we will put names, and I'm going to elaborate more later on in the station
right here in such a PD. But let's say how do we
attract this person, right? The thing is that the core thing is that we create a video, for example, in core
problem number six, or even more deep in the sub
sub e of problem number six, we create a video
solving this problem. And this guy watch is the video. So he's like, hey, this actually is one of my technical problems, or even a category, a subcategory of one of
my technical problems. Let me actually check
his other stuff. And he checks our other
stuff and he sees we actually solve this problem. And then he sees that with our offer, with our
high ticket offer, for example, to show you how
to create another lesson, we can solve this problem. So now he sees that we
are able to provide value and this is pretty much how we get
compensated, right? I know this was a bit
overwhelming, but again, this is the thought process and the systems behind
all that stuff. We need to brainstorm
our target avatar. And after we've brainstorm
and target avatar, we need to identify
his tencor problems. All right, now if your target avatar is
your younger self, everything becomes
way, way easier because you know exactly how to describe
your younger self. You've already have an
idea of your younger self. You know his name for example. You know exactly his
daily life because you used to live this life. You know the deep desires of your younger
self because again, you used to be
your younger self. This is why people that refer to their younger self in their businesses and create
businesses, you know, that help their younger
selves, excuse me, are so profitable because they know exactly their
target avatar. All right, but in this way, with this lesson right here, I'm showing you how to
create a target avatar even if you know your business doesn't refer to
your young yourself. All right, here's the
thing we will be solving when you will be describing those tencor
problems using PT. Now you probably can brainstorm some tencor
problems by yourself, those ten core
problems by yourself, but as we've seen in
previous lessons chip just give you a
wider understanding, more ideas and it
also articulates those ideas even
better inside PT. We're actually not going
to start a new chat, but we're going to work on the previous chat that
we had with Chip while we were brainstorming
our target audience. Right, So to create
our target avatar, we go ahead and
directly ask Su PD. I want you to create
a target avatar. Please mention,
always be kind to AI. Please mention his name, his age, his age and what a day
in his life looks like. Also, make sure to mention some pain points that he may have in daily life. Let's see. I'm directly asking for
touch to create area, right? So let's see. Name Alex Johnson. That's AI generated
name right there. So age 32, professional
background. Alex is a mid level
investment banker working in a leading financial
firm in New York City. He's been in the industry
for over eight years, climbing the ranks through hard work dedication and a relentless pursuit
of excellence. So let's see his day in life. He starts early around 5:30 A.M. with a
quick home workout already run in the
park to clear his mind before diving into
the day's demand. By seven, he's reviewing the global market
news. All right. He's in the office by eight and his day is a will whittled. I've never heard of
this word before of clean minutes, clin meetings, analyzing financial
reports, and making high stakes investment
decisions, right? Whatever, whatever,
whatever it leaves off. Set around eight through work, although work of
following home where he spends an hour or two preparing
for the next day, right? He tries to unwind before bed. Maybe reading or practicing
meditation to bad stress, but finds it hard to switch
off and get enough sleep. Some pain points, high stress and pressure, long
working hours, difficulty unwinding, physical
tension and discomfort, sleep quality, All right? And he also proposes how
my business can help Alex. Right? That's fine. Now keep in mind that if I were you
again for the sake of, and I'm not interacting that much with AI because I don't want to waste your time. But if I were you,
I would just go ahead and ask more questions and more questions and
more questions about the target avatar. To gaining a better
understanding and to give information PT, in order to retrieve and get back the perfect
ten core problems. This is the golden prompt
le gentleman that we enter. Then we will structure
our business regarding the answers
we can get back. Note down the ten
core problems of our target avatar from most important to
least important. Extremely important prompt. Let's see for your
target avatar, Alex Johnson, a 32 year
old investment banker. Here, the ten core problems
ranked from most important to least important based on the insights from
his daily life. Let's see, number one
problem, high stress levels. Number two problem,
poor work life balance. Number three, difficulty
unwinding and relaxing. Number four, inadequate
sleep quality, physical health issues. Number five. Number six, limited time for personal
health and wellness activities. Inefficiency of current
stress management techniques, feeling of isolation, anxiety over performance
and decision making, and lack of professional
fulfillment, so legitimate. Throughout this lesson, we took our target audience and
created our target avatar. And at the final
part of the tesson, we brainstormed using UchiPT, the ten core problems
of our target avatar. Now this is where this whole thing starts
to get interesting. Because in the
next lesson and in the next step of creating this online
creative business of ours, we're going to be figuring out solutions to solve
these problems. A creative business
has two ways to solve any of those
ten core problems of our target avatar. The first one is with information through
infotainment products, and the second one
is through services. In the next two lessons, in the two final lessons of the second module
of the scores, we will be brainstorming ways and I'm going to
be showing you ways to solve each one of
those ten core problems with infotainment products
or info products. And in the next lesson, so in the final lesson of the second module
of this course, I'm going to show you
how to solve again those ten core problems
with services. All right, those next lessons
are going to be very, very important and I'm
going to see you there.
9. Packing our Passions into Products: German, congratulations. Now that we have figured
out the ten core problems, it is time to transition to the very interesting part of the first module
of this course, which is actually the creation, right, of the solution
to those problems. It is time to move into analyzing how to
solve these problems. And in general, in this
lesson we're going to hyper analyze and deep dive into all of the potential
solutions that you can give to your
target avatars problems. I'm going to show you the free solutions, the paid solutions. And in the paid
solutions we're going to be sub niching into cheap, mid if you will, price, and very pricey
solutions to problems. So in general, by the
end of the steen, you will know exactly all
of the different types of products that you can create in order to help your
target avatar. And you will create all of the products that we will be
mentioning in this attire. Because again, you don't
need to only create, for example, one
of those products. All of those products that
we will be creating are going to be part of
different offers, right, That we will offer
to our target audience. And in next modules
of discourse, I'm going to show you how to correctly position
those products. And how to make the navigation of the strangers, if you will, or the audience that we will
attract with our socials to make it seamless from our
socials to our websites, to our offers, to our products. But don't want you to stress
about this because this is going to be happening
in next lessons. Again, in this lesson,
prepare to learn everything regarding solving the problems of your target
amateur with content. All right, I'm very
excited to have you here. Let's launch this
presentation and let's go. All right, so this right here is the diaphragm and the diagram
that I want you to screen shot and I want you to keep for future reference because it is very, very
important right now. I know it might seem
a bit complicated, but everything will
make perfect sense. All right? And we are going
to be starting from here. All right, so this
was the point in which we left in the
previous lesson, right? We analyzed the
ten core problems, and we have mentioned
the ten core problems of the target avatar
that we have created. Now, these problems as we know, they require solutions, right? And there are two types of solutions that we can
give to those problems. And spoiler alert. We're going to be giving both of those types of solutions. We can't just have
one of those types. Those solutions are
free solutions, right? And paid solutions. What is the difference
between a free solution to our target avators problems and a paid solution to
our target avatars? Offer our target
avadors problems. Well, the free solution, the solutions that we provide
for free are information. So we give away for free the information and we charge for the implementation
of the frameworks. So you can see here, whenever
I have a paid solution, I always sell the frameworks but we need to give out
the information for free. Why to gain trust led gentleman? Because people are not
going to invest money into someone that they don't
feel like they trust, right? So the best way, the absolute best way
to acquire customers in our creative business is
to gain trust by working, if you will, for free. So giving away
information for free. So let's start from here,
right, we're right here. How right do we give out
information for free? We give out information for
free in our social media. As we said with, again, problem solving content pieces. So we take ten core problems
that target avatar has and we give out away
free information on how to solve these
problems in ten videos, for example, on Youtube,
Instagram, on Tiktok. And we're going to talk
about organic traffic. We're going to talk about
how to structure again, your channels on Youtube, your content, Instagram,
your content on Tiktok. Again, to attract customers
and populate your funnels. Don't stress about
what is a funnel, we're going to mention
it in next modules. Now, information, all right, is DIY is a DIY free product. What is a DIY product? Diy means do it yourself,
as we all know, right? So with the information
that we're going to be giving to our target avatar, we're going to just
let them know, if you will, how to solve
their problems by themselves. All right? And this right here, which is very
valuable by itself, doesn't directly give us money, but it's a great way for
us to infiltrate a market, all right, and provide value. So what happens next, once we provide information on how to solve a
problem for free? And at the end of this video, I'm going to show you
exactly, for example, in the knees of
breathing techniques for finance for
investment bankers. I'm going to show you
what I would do in this diagram, right? So. Once we give information on how to achieve
something by themselves, strangers, right, that watch those videos
and consume our content, resonate with our content and
find value in our content. And they gradually
turn to customers. How do they turn to customers? Because they check out our paid solutions because they find so much value in our free stuff that
they're like, okay, if this dude gives us so much free value
in our free stuff, then his paid stuff
should be amazing. Now, every creative
business should have three different paid
offers. All right. Or three different products. A complete creative
business has all three. All right. A low ticket product, a mid ticket product, and a high ticket product. Let's start with a
low ticket product. Again, in all those products,
in a low ticket product, in a midketo product, and in a high ticket
product, we sell frameworks. That's very important
for you to understand. There is a difference between information and a
difference between implementation frameworks
or implementation is exactly what we
charge for, all right? Because we give out the
information for free, but we charge for the frameworks on how to solve these
problems, right? Because again, most
of the problems as we discussed in
previous lessons are system based or our framework based, not information based. That's the trick here.
A low ticket product is usually an info product. Now I know that there are
a lot of new words here, but hear me out, what are
info products, right? Obviously, there are products. There are stuff that we can exchange for money and
provide value, right? But what is info product? There are products that
are not physical, right? It's not, for example, a mouse. It is information
packed in a product, let's say in a product, in a digital product, right? So these could be books, these could be courses, these could be communities. And this could be, for example, podcasts and all that stuff. What is the cool thing
about low ticket products, And what do we mean
by low ticket? First of all, low ticket
means we don't charge as much as our other
products for them. Why? Because in order to
create an info product, I'm not saying that
they should be cheap, I'm just saying that
they should be cheaper than our mid ticket product
and our high ticket products. Usually info products go through the framework on how to solve problems in a DIY process. All right, so we give out the information in
the form of a course, in the form of a book, in
the form of a community. But once someone purchases it, he has to apply this
information by himself. All right? And this is why it is low ticket because again, we give out information. We give out information
about the frameworks. But people that buy those Lo Tate products have
to apply by themselves. For example, this
course right here is a lot product, right? Because I'm not there
teaching you how to do this. I have recorded this once and you downloaded
this info product. You paid for this info
product and now you are called to do it yourself,
if that makes sense. Right. So those are books,
courses, and communities. Why are usually info products
also low ticket products? Because as creators,
we spend time creating them once and once
we create them, guess what? We can literally sell them
to billions of people. Right? Every time we sell,
we could be sleeping, we could be working out, we
could be doing anything. We could be traveling
and info products are distributed and sold completely without the need of our time. Everything is automatic. So
you spent time on energy once and it can be distributed to millions
and millions of people. So as you can imagine, because exactly your personal
time is out of the equation once you
create an info product. This is a low ticket product but it's easily
recretable right now, let's move to mid
ticket products. What is the difference
between a miticket product and a low
ticket product? And why are mid ticket
products more expensive? All right, and again,
they don't need to be, again, cheap or expensive. They are just more expensive
than low ticket products. Some people could sell a
low ticket product for $2,000 Some other
people could sell a low ticket product
for $10 All right. But a Miticket
product is usually more expensive than a
low ticket product. All right, So what is
this Miticket product? It is a product that is more expensive than a
low ticket product. Less expensive than a
high ticket product. And guess what? You also, again, sell
frameworks. All right? It could be a DIY framework, but it is usually
a DY framework. A done with you, not a do it yourself. A done with product,
for example. Again. You give out in a
mid ticket product the info product that we
also already have here. But you also offer a call for example or a
coaching to help people achieve what
they want to solve the problems with your
customers, all right? And as you can imagine, because you are
putting your time in the equation with group
calls or personal calls, and with group coaching
or personal coaching, this suddenly becomes
a mid ticket product. Because guess what?
You can't really sell a mid ticket product
to billions of people. Why? Because your time is directly tied to your
Midiket product, right? Does this make sense? I
think it makes sense. And I guess you can actually
sell a mitigate product to millions of people if you have group coaching or
group calls, right? But again, this is why a miticate product
is more expensive. Remember the D Y done with you? I don't only give you the information and say go
ahead and do it yourself, I also help you and
do it with you. All right. Now moving on
to a high ticket product. You can imagine what a
high ticket product is. It's the most expensive product that you should have a right. And again, we sell
the frameworks to the solution of the
ten core problems of our target audience. But we sell them either
in a done with you fashion or in a
done for fashion. Now a few words
about done for you. Products done for products don't apply to all
businesses, okay? Done for products, apply to some businesses which are
usually not creative. For example, let's say that you want to
build a pool, right? A DIY product on how to build
a pool would be a course, for example, on how
to build a pool. For beginners done with you, product on how to build
a pool would be a course plus a consultation call on what I would
do if I were you. And for example, I would
check out the planning of your house and help
you structure the pool and that's it done for you. Okay. Product would
be, I come to your place and I able to
pull for you. All right. So those are three completely
different offers and three completely
different products that a complete business
though should offer. All right? And your business, your creative business
will definitely offer. And those are
coaching, for example, one one coaching or
direct services. Right? So I do the work for you. All right? That's
very important. I want you to note down
low ticket products, mid ticket products, and
high ticket products. All right, Very, very important. And now let's apply this
to the example that I gave with the breathing techniques for
investment bankers. And you're going to see
something very interesting. If, for example, my target after was an investment banker that
had, for example, stress. And we want to
solve the problems with breathing techniques. So the solutions are
breathing techniques. We would start again, let
me change the color here. We would start with
the free solution. All right, so the free
solution would be free DIY information on Youtube, Instagram, Tiktok for example. This could be videos in the Teco problems
that have brainstorm. Those videos could
be stress relief, breathing techniques
for investment bankers. How to relax in your mid day break with breathing
for bankers. How to, for example, I use your smartphone. Use the smartphone application
for better stress relief. So we hook people based on
the information that we give for free on Youtube
and then on Youtube, on IG, on Tiktok, we enter a CTA, a
call to action. And we don't worry
about this, by the way, we're going to be analyzing
this in the next module, but I'm just giving you
an overall framework, and overall image, if you will, of how this is going to work. All right, so we give a
CTA a call to action, and pretty much we encourage
people to take action. Click the link in the description
and go ahead and enter our final go ahead and
check out our offers. In our offers, if I would. I was giving breathing, for example, techniques
for investment bankers. My low ticket offer
would be, for example, a course in which I would
teach them in a DY fashion, obviously, how to breathe
for stress relief. So I would give them some tips, some tricks, and that's it, highly recreable, could be distributed to all investment
magners the world. Then if in the
course I would have a call to action, a CTA. And I would encourage
people that are engaged to take action and check out my ticket product. Right? Because what
usually happens is that a low ticket product solves some problems that arise from the information that
we give for free. But create new problems that are solved by the
mid ticket product. Now the mid ticket
product would be, for example, a done with you. So a one on one call or a community call in which we would just go and do some breathing
techniques altogether. And I could also
apply some changes to their techniques and I would
give them direct feedback. So this is the done with
you product on breathing techniques for investment
bankers. All right? And in the done with you
in those coaching goals, I would have a call
to action. All right? And I would encourage
people to check out my high ticket product. And my high ticket product
would be one on one coaching, one on one breathing techniques. It could be live, for example, sessions in which
they would come to my yoga studio or my
breathing technique studio, and we would go through personalized, again,
breathing techniques. Now I know this video
was a bit intense. This lesson was a bit intense. We analyzed a lot of stuff. And I want you to spend big amounts of time
brainstorming your products. I want you to brainstorm
your low ticket offer, your mid ticket offer, and
your high ticket offer. Before you move to
the next module of the scores in which we will
be designing the funnels. This seamless, if you will, navigation of a stranger
that will be turned into a customer and just by viewing
accidentally, if you will. Well planned by us, but accidentally for him, one of our Youtube videos, he will become a
customer. All right. Before we move into structuring
this seamless system, which will turn strangers
into customers, I need you to have
your products nailed. I don't want you to
create them, All right? Don't want you to
go ahead and shoot a course now, All right? But I want you to just have
them brainstormed. All right? So note that in a paper, what will your low
ticket product be? What will your mid
ticket product be? What will your high
ticket product be? How will they serve
your target avatar? And then let's move now to the
next module of the scores, which is the creation
of the funnels. And what a funnel is, is pretty much the seamless
navigation of a direct of a complete stranger into becoming a customer.
This is an art. The creation of a
funnel is an art. But trust me, it's
going to make sense. And we're going to nail it, and we're going to nail it down together in the next module
of the scores, right? So thank you very much and
I'm going to see you there.
10. Introduction to Funnels: Ladies and gentlemen, I
would like to welcome you to the second module
of this course. I am very happy that
you made it up until this point because in this
second module of this course, we're going to be discussing
something extremely, extremely important
for any business, and especially the
creative businesses that Rosana set up in this
course right here. So the key point of discussion in this second
module are going to be funnels. All right, and in this introductory video
of the second module, we're going to go through
what is a funnel, how to populate the funnel. I need to understand what is the function
of a funnel and why no creative business
can pretty much function without
a funnel, right? All of your questions
will be solved by the end of this first
introductory video. And by the end of
the second module, you will have nailed
down all of the funnels that you will be using for every single different type
of product that you have. Just to give you a small recap of what we're going
to be doing, right, we're going to be
creating a funnel for every different
offer that we have. So we're going to have
a different funnel for our low ticket product, a different funnel for
our mid ticket product, and a different funnel for
our high ticket product. It would be very good for you. Right. Moving on to the second
module of the scores to have your products noted down so you know exactly what
your low ticket product is, what your mid ticket product is, and what your high
ticket product is. And then note down the funnels for each and
every one of those products. In the third module
of this course, we will be creating
those funnels, right? In this module we're going
to be outlining them, right? I want you to understand
what a funnel is. And then we will be
setting everything up, creating the funnels,
creating the systems. So again, all of
this process becomes flawless and very
easy for you, right? So welcome to the second
module of this course. I'm very happy to have you
here and let's dive into this introductory lesson
on what are funnels, okay? So legitimate, this
right here is a funnel. And more specifically,
this is the funnel right here from all of this big image which we're going to be
elaborating in this lesson. This right here is the
funnel. All right? What is the reason why does
a funnel exist, right? Why a funnel is so important
in a creative business. Because a funnel is the
process of turning a stranger, right, to a buyer. And guess what,
without a funnel, no stranger would
become your buyer. Because imagine going in
the public and asking, hey, does anyone want to
give me $1,000 please? No one is going to say yes. Right? So we need a way to funnel strangers and bring
them in our business, make them buyers.
How do we do this? We do this by turning
strangers, first of all, into leads and then leads into nurtured leads and then
nurtured leads into buyers. Now as you can see
entering the funnel, we have a big amount of people. In this first stage
of the funnel, you will see that a big amount of people will be entering, but a relatively lower amount of people will be getting
out as buyers. And this makes absolute sense because not 100% of the people that enter our funnel are going to be buying stuff for us. But this doesn't
matter because even if a small percentage of strangers that watch our
staff and enter our funnel, even if a small percentage
becomes buyers, then our business is profitable. Why? Because again,
this business model has pretty much no expenses. So it's very easy for
you to be profitable. Now, a funnel has different
steps and depending, all right, depending on how expensive the product at
the end of the funnel is. So depending on the
price that someone needs to pay in order
to become your buyer, we usually have more
steps in the funnel. That's why you're going to see that the low ticket product funnels that we're
going to be creating. Right? So the process in which a stranger needs to
undergo in order to become a buyer for a
low ticket product is way faster and way
less if you will. Complicated than the process and the nurturing
that someone needs in order to pay you
bigger amounts of money for a high ticket
product. All right. This is why every single
product of ours will have a different funnel to maximize profitability and maximize, again, the conversion
of strangers into buyers now in
general. All right. In general, the key process
here is that again, we turn strangers first
of all into leads. All right? So leads are
people that you can contact. Okay? So leads are strangers, if you will, that
you can contact. How can we contact strangers? By having them give us their, of course, contact details, by having them give
us their e mails, or by having them
follow us on Instagram, for example, in which we
can directly message them. This is why we need to turn strangers into leads
the first step. Into convincing a stranger to
become a lead is of course, and pretty much every step of the funnel is to provide value, all right, So value is, as you can see seen in every
single step of the funnel. All right, and the first
way to provide value, obviously this is going
to be free value. By the way, everything's
going to be free until someone
becomes a buyer. So the first stage
of the funnel, which is the stage
of free value we're going to be providing with
our social media content. So videos on Youtube, videos on to videos
on Instagram, all of that stuff,
those about gonads. And we're going to set up
all of your channels and all of your media outlets
in the future. But for now I know
that we're going to be providing free value. All right, And then by solving again one of
those ten core problems, or all of the problems
of our target avatar with our videos. And then we're going
to be providing more value with a lead magnet, which is going to be something that buyers or if you will, strangers at this point
will be downloading again for free or in
exchange to their e mail. And this is how
we're going to be turning strangers into leads. It is very important for
you to have a lead list and a list of people that
you can contact via e mail. If one of your accounts
get striked or if you just anything happens to your social
media accounts, you need to have
a list of people that you know
they're interested. They are your target avatars and you know that you can
count on them to, for example, buy an
offer of yours, right? So after someone gives
you their E mail, they're not exactly strangers, but they're not exactly buyers,
right? So what do we do? We bombard them with more value, we solve more of their problems. All right, And now this can also be long form
content on Youtube. So if they see you and if they see many of your
videos and they resonate with your message and they like the way you elaborate
things and they find value again in your videos, which we're going to
be structured exactly. We're going to be structuring
our videos Exactly. In order to be very, very, very valuable on Youtube. Then someone from a lead
becomes a nurtured lead, which means that he is ready. He sees a lot of value
in your content. He sees a lot of
problem solving, right? In again, the way you talk, the information that you
give and he wants to buy your offer in order
for him to solve more. In order for you, of course, to solve more of his
problems. All right? And again, depending on
the price of your offer, this funnel is going to be more complicated or less complicated. Don't worry. We're
going to analyze low ticket product funnels, mitigate product funnels,
high tech product funnels, especially for creative
businesses. All right? So this is how a stranger is turned into a buyer. All right? For example, in a very
low ticket product item. Right. We usually don't even need to convert
strangers into leads. We can directly convert strangers
into buyers. All right? So it all depends at the end of the day at the amount of value
that you provide. And this is why it is extremely important for you to analyze and understand the value
equation which is right here. V stands for value, right equals the desired outcome that someone has a right, multiplied by their
perceived likelihood of achievement, right? All of this is divided
by the effort that they need in order to achieve this desired outcome and
the time that is needed, again, to achieve
this desired outcome. All right, how do
you create value? Value is created if these two metrics right
here are increased. So if we increase
the desired outcome and we make it very desired, again, the outcome is
extremely desired. And we make people think that it's easy for
them to achieve this, obviously without
spreading false news. But if the perceived likelihood
of achievement is very high and the desired
outcome is very high, then we get value, okay? In contrast, the effort
needed and the time needed, we need to decrease decreasing the effort that someone
needs to achieve something, and decreasing the time that someone needs to
achieve something, again, increases the value. This is how we increase value. And this right here is
the value equation. Here's the thing. If we don't focus
on this right here, if we don't focus on
the desired outcome, and we don't focus on the perceived likelihood of
achievement, guess what? If we manage to
completely eradicate the effort needed, right? And the time needed for someone to achieve
their desired outcome, value automatically
becomes right. Unlimited. Unlimited. This is a great way for you to
target valuable content. Decrease the effort
needed almost to zero, decrease the time
needed almost to zero. And regardless of
the desired outcome and regardless of the perceived likelihood
of achievement, you're going to
see that the value will grow exponentially. All right, so I want you
to meditate on this. I want you to write down
the desired outcome, right? Of your target avatar. What is your target
avatar wanting? I want you to write down their perceived likelihood
of achievement. And how can you increase their perceived likelihood
of achievement? How can you convince
them that embarking on this journey with you is
not going to be that hard? And they will probably make it. Then you need to decrease
their effort needed, so tell them that it's not
going to be that hard. But of course, back this up with statistics and
make it true, right? And also decrease
the time needed. So I can, for
example, do this for you in X amount of time. So this is the general
concept of a funnel. Again, it is a funnel, if you will, that turns
strangers into buyers. It is filled, every step of the funnel is filled with value, and different offers
require different funnels. This is why in the next
lessons of this module, we're going to be analyzing
the ultimate funnel to have for your
low ticket product, the ultimate funnel to have
for your mid ticket product, and the ultimate funnel to have for your high ticket product. Right? So thank you
very much. I'm going to see you in the next
lesson in which we're diving into low ticket
product funnels.
11. To Copy: Low Ticket Product Funnel: Ladies and gentlemen, welcome to the second lesson of
the second module in which we're going
to be discussing about low ticket
product funnels. Again, using social media
in our creative businesses. Right? So the funnels
that we're going to be discussing in this
lesson right here target strangers and
we'll turn them into buyers of our low
ticket products. Right? They're
going to be set up completely for free and we're going to have two different traffic sources
in those funnels, so two different ways, again, to attract strangers. The first way is going
to be long form content, and the second way is going
to be short form content. Now later on in this course, I'm going to show you how to
create long form content, how to create short
form content. We're going to talk about the
pros of long form content, the process about
short form content and their problems, right? But this funnel right here, the three different types of funnels that
we're going to be discussing in this
eston right here are just going to unlock
your hands, right? And help you decide which funnel better helps your business and better applies
to your business, your type of content, and
at the end of the day, your type of problems that you're going to be
solving, right? So this is going to be
a very exciting lesson. Welcome, let me show
you what I've done. Okay. So ladies and gentlemen, those are the three
different funnels, right, in which we're
going to be taking strangers and turning them into buyers of our
low ticket product. Again, emphasis in the fact that we're selling low
ticket products here. And that's why those
funnels are kind of basic. Right, So let's start with
this funnel rate here, right? And this funnel right
here applies to people that only want to create long form
content and don't want to mess with short
form content at all. And you know what? For a big amount of time,
I was one of those people. I didn't want to mess
with short form content because I liked
creating bigger videos. I didn't like attracting
people that consume short form content due to
their lower attention spas. And usually they
don't have that, you know, high purchasing power. And this is the funnel that
I implemented for many, many, many months, if you
will, in my business. So this funnel looks like this. You provide value in the form of long form content. All right? So in your Youtube videos, valuable ten minute videos
every single week, right? People watch those videos. People resonate
with your message. You solve some of the problems of the
people in your videos. And then inside the
videos you have this insanely cool
thing which is called a CTA, a call to action. In those videos you call people, You call these strangers that
are being nurtured, right? Slow and steadily with your videos because they watch many, many of your videos, right? You call them to take action
and visit, for example, the first link in the description if they
want, for example, a free whatever which is
going to be your lead magnet, that's going to solve more
of their problems, right? So you give a CTA in
some of your videos, if not in all of your videos, in which you can
advise people to take action and check out
your lead magnet, right? A lead magnet is
something cheaper, usually than a low
ticket product. Most of the times it
is completely free. And it is just
something that solves a bit more problems rather
than just your Youtube videos. For example, in my case, I help professionals in my Youtube channel
create, launch, and scale their online
course businesses without paying any ads, without having any followers, just directly turning
their passion into profit. Right now, I advise many ways to do this
in my Youtube channel, give insane amounts of value for free in my Youtube channel. And my lead magnet is actually a PT prompt list
which is called course PT. So it is a prompt list, a list of different prompts that a course creator
can input in GPT. Pt will give them, for example, search engine optimized title, search engine optimized
descriptions, all that stuff that's
irrelevant to the course. But I'm just, I'm giving you
an example of a lead magnet. Lead magnets are usually lists. They could be prompt lists. They could be books. They could be also
small courses. Anything that
provides more value, additional value, if you will, from your Youtube videos. You give them a
lead magnet, right? And you ask for exchange of this lead
magnet, their e mails. And this is how you start
building your e mail list. Now, we're not going to
do any e mail marketing to sell our low ticket product, but we need those e mails because many times
we're going to be redirecting people
that have bought our low ticket products
in their e mails. So we're going to,
we're going to be sending them e mails
reminding them that we have also mid ticket products and high ticket
products that can serve them even more and potentially solve even
more of their problems. All right, so
theoretically speaking, in the sake of this
funnel right here, we don't need to
add a lead magnet, but adding a lead magnet at this point of the funnel
is helpful because we're collect e mails for future
reference again, Youtube. We upload long form content
that solves problems. We have a call to action for someone to buy
our lead magnet, and once someone buys
our lead magnet, he gets redirected
in the website. All right, and don't
stress about website, it's very easy to host
your own website. I'm going to show you how to do this in which we're going to be having our low ticket
product hosted. It's pretty much just
going to be one page. It's called a landing page. And inside this landing page,
we're just going to have. Some text, some images, and our low ticket
product for them to buy. And this is a simple funnel, many people are using it. It's very hard to fail,
right? It's very easy. And I'm going to show you how to create these funnels and how to populate these funnels
in future reference now. All right, what
if you don't want to post long form content because you don't
have the camera, you don't have a studio, or you just don't like shooting
long form videos. You are a short
form video master. All right, what if you just want to shoot
short form content? And now let's move
into this second file right here which
discusses exactly this. All right, so funnel, social media, funnel
with short form content. Now the problem between short form content and
long form content, of course, short form content we can create in bigger
scale, right? We can create like ten shorts
per day if we want to. The problem is that people aren't that nurtured
with short form content. They get to consume
your content, but they get to
consume your content in like ten second pieces. 22nd pieces, 32nd pieces. So they don't get that engaged
with your stuff right. Whereas in long form content, they consume 10 minutes, then ten more minutes,
then ten more minutes, and just the lead nurturing
is just way away faster. This is why if we add a CTA
in our short form content, so we call them to take action, then we not only need a lead magnet for them to go and purchase and solve
some of their problems, but we also need to provide additional value in
the form of a VSL. Right, Again, to recap, if we're doing a
social media funnel with short form content, in order to sell our
low ticket product, we need to have, again, our short form content in all of those different short form
content destinations. For example, Youtube,
sorts, Instagram, reels, Tiktok, whatever, right? And then we traffic people
in our page in which we have our lead magnet and
our VSL. What is a VSL? A VSL stands for
Value Sales Video. Right? And it's pretty much a long form video. Just
one of them though, right? So a 20 minute or a ten
minute long form video, which we provide insane
amounts of value. And we just, it is
used to nurture people and make people know
us, understand our message, resonate with our
message even more so if you're creating a
short form content funnel, you need to create
one long form video. And this is going to be
the VSL stress about this. We're going to be discussing
about how to create a VSL. What is a VSL in future lessons, but for now I know that this
is the short form funnel. Again, the short
form content funnel. To sell your low ticket product. Once someone buys
your lead magnet, again we collect
their e mail, right, And we redirect them
in the page with the VSL and our low
ticket product. All right, why don't we need a VSL in the long form content? Because our long form content
acts as a VSL, right? We give lots of value and
lots of long form value and we nurture people enough
in the long form content. Again, funnel in which we
just don't need a VSL. But in the case of a short
form content funnel, we absolutely need a VSL in order to sell our
low ticket product. It's not that you're
not going to have any sales if you
don't have a VSL. It's just that
you're going to have way more sales if you have a
VSL in your funnel, right? This right here is
the funnel that I'm currently using in
my business, right? And it's kind of like
the best of both worlds, right? So here's how it works. You've got both short form
content and long form content, because we don't want to
leave any cake in a table. Right? So we've got
short form content. Again, tube sorts, Instagram
reels, Tiktok, whatever. Again, you can have many
people cross uploading them in stub shorts in Instagram reels with different
accounts with Tiktok. Again, the most amount of strangers you get to understand, you know you, and see your face, the more barriers
you are going to have at the end of
the day, right? You have a call
to action, right? But not a call to
action in those sorts. To send people in
your lead magnet, you have a call
to action to send people to your Youtube channel. In this way, you grow
your Youtube channel. So you grow your Youtube
subscribers and you also engage people automatically in your Youtube content after that, as you can see from
this point onwards. All right, let me
just erase this because it looked bad
from this point onwards. This is the same
funnel as this, right? Again, we have Youtube, then to a lead magnet, then to our Lott product. But why did we add the
short form content up here? What is the reason for
this part to exist? Well, it's pretty
simple. We just add more strangers into our funnels by leveraging the power
of short form content. This way because we could
only have Youtube, Right? And then again, we could
populate our funnels, again just from
strangers, from Youtube. But if we add shorts and if we leverage
the power of shorts, we just populate
our funnels with more people and more
people and more people. So we have twice the amount of strangers entering our funnels. Then we would have, for
example, if we only uploaded long form videos on
Youtube. All right. These are the three different
types of low again, ticket product
funnels. All right. I hope you understood this test and it wasn't that
easy to comprehend. But again, I want you to take a screenshot because we're
going to be following this strategic approach
in next lessons and now it's time to move to our
mid ticket product funnels. A few slight changes
are going to occur in those
funnels that we're going to be adding in order
to apply more lead nurturing. All right, Throughout
the process of turning a stranger into a buyer. Because again, we need those strangers to be a
bit more nurtured in order to buy something a bit
more expensive rather than our low ticket product. Right. So thank you
very much. Going to see you in the next
lesson of the course.
12. To Copy: Mid Ticket Product Funnel: Ladies and gentlemen,
in this third lesson of the second module
of the course, we're going to be discussing
about the funnels. The correct way, if you
will, to turn, again, strangers into buying your mid ticket offers,
as you can imagine. In the next lesson, we're going to be discussing
about, again, the funnels that you
should use in order to make people buy your
high ticket offers. And after that, I'm going to be revealing exactly how to
structure those funnels. How to create a website
completely for free, what to put in the landing
pages and all that stuff. This is happening right after we analyze the funnels, right? The strategic
approach, if you will, or the systematic
approach that you should take to make
this thing work. Now, as we discussed about
in the previous lesson, again, every offer
needs a funnel. And the more expensive the product or the
offer if you will, that we're offering, the
funnel needs to have a bit more lead nurturing, so we need to provide more value to convince people or strangers, again to understand us, know that we provide value, and then purchase
something that we sell. All right, so the funnel
that we're going to be using in our mid
ticket product, it's going to be a
bit different than the funnel that we use in
our low ticket product. But everything is going to make sense and you will, I think, completely understand
what we're going to be talking about in
this lesson right here. All right, so let's analyze
again this diagram. This right here is the mid
ticket product funnel. And as you can see, it is very, very similar to the low
ticket product funnel. So everything starts from social media in which we
provide value for free. You can either start
from here directly, so only posting long
form content on Youtube, or you can also start from here. So posting short form content
on Techno, on Instagram, on Youtube, shorts with a
call to action for people to check out your
long form content. What is the difference
in just uploading long form videos or uploading short form videos and
long form videos? You just get more people
to populate your funnels, more strangers learn about you have a bigger
reach if you also upload short form content rather than just uploading
long form content. Now we've discussed
about this part right here after that in our
long form content videos, which are going to be, again, the exact same videos
that we have for our low ticket product funnel. So we don't need to
have different videos, for example, to sell
your mid ticket product. All right. We have a CTA
or a Call to Action. This call to Action
is, for example, you encourage
people to check out the first link in
the description. The first link in the
description is a link that navigates people
in your landing page. All right, so this is the
first difference here. And a landing page of a mid ticket product
is different than the landing page of
a low ticket product. First of all, what
is a landing page? I think we discussed in
the previous lesson, but a landing page, it's
pretty much a website, right? So you take people off social
media in your own website, and in this landing page, imagine a word document, right? You can write whatever you want. You can show
whatever you want in forms of videos or in
forms of pictures. And the sole purpose of
a landing page is to help people and just encourage
people to take action. And this action, in this case, is to purchase our
mid ticket product. Now, because we're referring to a mid ticket product, right, And we're not referring
to a low ticket product usually despite the fact that we have nurtured our people with free value in our
short form content and free value in our
long form content. Usually those leads those people need a bit more nurturing. And this is where our VSL comes into play or our
value cell video. So usually our landing pages, I'm going to show you
in next lessons what a correct landing
page should have in order to sell a
mitigated product. But it also needs
sometimes to have a VSL. A VSL is, again, a ten
to 20 minute video in which you just give
value, value, value. At the end of the
video, you ***** the product that you sell. And you pretty much elaborate on how this product
is going to sell, solve big, big problems of the people that have
visited your landing page. Right? And if you do
this correctly, right, and the correct
approach to selling a mid ticket product
starts from here, because you need to attract
the correct people. If you short form content,
then you need to follow them and follow
the correct people to watch your long form content. And if you follow
the correct people to watch your long form content, then they will take action, they will visit your landing
pages and they will buy. After a landing page, we usually have a checkout page, right? A checkout page is a page in which they enter their
car credentials. And usually in a checkout page, we can also have the so called order bump.
What is an order bump? Let me just mention
it right here. It's not like essential. But you can also add
an order bump, okay? The order bump is as
someone is checking out, you give them a notification, if you will, that
they can also add this product in their offer
to just gain more value. And you also give this product usually in a discounted price. What you can do is that
you can order people. Usually what is done
is that we order bump people from our low
ticket product. As people are checking out and buying our low ticket product, we give the mid ticket product to them in a discounted price. Those are a bit more advanced marketing and sales principles, so I'm not going to. Stand into those points
for much longer. All right. I want you to screen. So the slide, by the way,
because this is very important. And now let's talk
about this part right here which
is the lead list. And this is an asset that
we didn't have when we were selling our low Tet
product. So check this out. Once you're selling
dominate product, there is also one more way to
populate the landing page. All right, rather
than just doing it with tube Belong
funneling people from again Youtube the
landing page and this is to e mail market
people that we have in our lead list because in the low ticket product
that we're going to be selling and we're giving
a huge amount of value, usually for free or in exchange to people's
e mails. Right? We will be collecting
a big amount of e mails and we will be
structuring a lead list. What is the point
of this lead list? We know that these people have actually the problem that we're solving
with our products. We know that these people are interested in
having their problem solved because they
gave us the e mail in exchange for our
lodicate product. So we know that these people
are potential customers of our Maticket products and
our high ticket products. And this where the lead
list come into place, and this is where we
leverage the e mails that we have collected
with our Lodgate product. Again, there is a sequence of e mails that
you can send out. You can do this either
manually or automatically. Obviously, if you have
a huge lead list, like manually typing
every single e mail, or even copying and pasting
every single e mail manually, it's going to take a
big amount of time. But there are software, many software you can use, that automatically
send e mails to market your mitigate products
into your leads, right? And this is just another way to populate your landing pages. And it all comes
down, as you can imagine in this
mitigate product, to have the correct
landing page. To have a landing page that
attracts the correct people and just sells the correct
product to the correct people. This is very, very important
regarding your landing page. And let's remind ourselves what the landing page should have, okay, and what we're selling
in our landing page. Because depending on what we're selling in
the landing page, we should have different
texts, which is called copy. By the way, in the
world of marketing, different images, different
videos, all that stuff. So the Miticket product, as we said, is a
low ticket product, so also an info product, Do it yourself product in which we again
sell the framework. Let me write this down again. So you remember that in our
products we sell frameworks. We don't sell
information. We sell information on the Youtube
channel and our socials. But in our Mitiket product, we sell the frameworks
not only as an info product which is our low ticket product.
So this right here. All right, from this
part and above, this is our loadicate
product, remember. But what makes this
more expensive? The fact that we
also add a done with you action in our mitigate
product which also involved, for example, some
calls or if you don't want to do calls,
some group coaching. So you actually help
your ideal client. You help your target avatar achieve the results, all right? Then solve the
problems also on a one on one basis or in
a one too many basis. All right? So you are able
to answer questions and do the solution of the
problem with them. Again, to remind you, the
mid ticket product is more expensive than the
low ticket product and cheaper than the
high ticket product. All right, this
funnel right here that we analyzed in this lesson is actually very
important and it is one of the easiest
funnels to implement. Just because, again,
it might seem a bit complicated due to the Alto graphs and the arrows
that I've added, but trust me, it
is not that hard. And this is actually
the first funnel that you're going
to be implementing. And after this, of
course, there are many, many very complicated
funnels and tactics and order bombs and E mail marketing
and all that stuff. But trust me, this part
that I'm going to circle, let me circle it with green. Actually, this part
that I'm going to circle is going to be making you your
first dollars online. So this part right here then, even if you don't want
this part, just this part. All right. At least have Youtube long form content into your landing
page with a VSL. This is going to be generating your first money in line
with your creative business. And as you become
more comfortable, as you've dialed down and know exactly that your
landing page is good, your offer is good,
your VSL is good, your long form content is good. Then you can start
expanding upwards. So start creating sorts, start having an email
list and all that stuff. All right, so trust me, in order to implement
this correctly and in order not get confused
with all of this information, I'm going to show you
exactly in next lesson. How to structure
your landing page. How to structure your VSL. And just to completely for free with a very cool
website that I know. So this, ladies and gentlemen, was the mid ticket
product funnel. All right. I hope
that you enjoyed this information and
you appreciate it. Make sure again to drab a screenshot off this
slide because you will need to save some of those funnels in
order to be able to recreate them in
your own business. And now it's time to move to the final type of funnel that we're going
to be analyzing. Before I show you
again on a live basis, how I created my landing pages. Where I created
my landing pages, what a landing page should
include in order to, to convince someone to sell
and just all that stuff. All right. So in the next essen, we're discussing about high
ticket product funnels.
13. To Copy: High Ticket Product Funnel: So Lerman, welcome to the
final lesson of this module, which we're going to be
analyzing again, funnels. All right, this is the final analytical level of this module. And I know that at Apple this point it should be
a bit exhausting. All right? All of those
different funnels, all of those different
terms. All right. Cta's low ticket product
mind, ticket product, high ticket product,
lead magnet, lead checklist, all that stuff. I know it can be a
bit of a headache, but I just need you to understand those terms
in order to be able to, I can understand the
information that is going to come
right in the course. Now, after this lesson is done, which we're going to be
analyzing the funnels, right, in which you need to
put into place if you want to sell a high
ticket product, which again are usually one on one coaching calls,
consulting calls, right? So done with you or done for you services as we discussed
right, in previous lessons. After this, I'm
going to show you exactly how to create
those landing pages. Exactly how to set up your
website and all that stuff. Which is going to
be very, very easy. Because again, in this
creative business model, we don't need a whole website
with menus about pages, all that stuff. Just one page. I'm going to show you how
to populate this page depending on if you're
selling a low ticket product, a Me ticket product, or
a high ticket product, just everything's
gonna make sense. All right, so welcome to
this video and let's analyze the final funnel that you
need to put into place, which is the high
ticket product funnel. So this right here is the final funnel again that
we're going to be analyzing, the high ticket product funnel. All right, and I don't want
to waste your time here. What is the difference between a high ticket product funnel and a mid ticket product funnel? As you can see, the
only difference is this thing right here. Why? Because we need a sales call in order to usually sell a high ticket
product. All right? A sales call is a one on one, 30 minute, 20 minute,
30 minute call. In which you go with the potential client and you
just answer their questions, give more free value. They don't pay anything to
enter a sales call with you. Just give them
free value and you pitch your high ticket product. Why? Because when someone is
about to spend, you know, 1000200010000, $60,000 on a high ticket product, they
want to see your face. They want to know
that you're legit. They want to gain
more value and trust. Because people, as a rule
of thumb in general, wants to remember this,
wants to note this down. Let me actually write
this down for you. People, okay, buy from
people, all right? They like very important, right? People buy from
people they like. And this is why having a creative business is so
profitable and so cool. Because during this whole
process of nurturing, so with the stored form content, with the long form content in the VSL and in
your landing page, in your E mails, with
your low ticket product, with your It ticket product. Nurturing is making people like you and resonate
with your message. This is nurturing and this
is the whole process of making someone like you and if someone really
likes your stuff, really resonates with
your stuff, right? And enters a sales
call with you. And he sees that, you know, the persona that you
portray online isn't actually persona and it
is who you truly are. Because people really value being genuine nowadays, right? They don't like
those big companies, they want to see a face, they want to see a person, all right? Because people
really value this. So when you enter a sales sold with someone and they
see that you're pretty actually pretty
chill and you can help them grow their
business and they like you, then they are going
to buy. All right. Now let's dive even deeper
in this funnel right here. And I kind of lied to you when I told you that
the only thing that changes is the sales call
because there is actually more, there are more stuff in
this funnel that change. So the first thing that
is also going to change, let me change the
color of the pen, is in the landing
page, all right? Because we need a
different landing page and potentially a different VS in order to sell our
high ticket product. Why? Because obviously the
convincing factors inside the landing page are going to be completely different and need
to be completely different. If someone is buying
something that costs, let's say, I don't know, 100 bucks which could be a mitigate product
rather than 1,000 bucks, which is a high ticket product. In addition to that, as you can imagine from the landing
page to the sales call, or from the landing page
to the checkout page. If you remember, in the
mid ticket product, we had a CTA, right?
A call to action. But this call to action now in the landing page is completely different because we call people to take action
and book a call in our calendar and I'm going to show you how to set of the
calendar and all that stuff. But in general, in the high
ticket product funnel, we encourage people to book a
call right in our calendar. We don't encourage
people to buy. That's a big difference
just because the landing page and the VS rest somewhere in the
middle of our funnel. Because as you can see, it's not exactly
in the beginning, in the content part,
but it's not also in the end In the sales call. The landing page isn't the final destination
of our funnel. We need the landing
page to be very basic. Purely just with
convincing factors. Usually we add testimonials and some smart text and then we just want
people to book calls. This is the only purpose of the landing page to
make people book calls. Now inside those sales calls, depending on how many calls
you get booked per week. So depending on how
great this system, again, is working for you, which everything
starts with content. Depending on how great
this system works for you, you can have a
different amount of sales calls booked per week. If the amount of sales calls that you get
booked per week. Again, those are a bit more advanced
principles by the way. But if the amount
of sales calls that you have booked per week are
more that you can handle, or for example, people book sales calls but
don't end up buying. This is where it's worth
actually hiring a sales rep. So hiring someone to go in those sales calls to
convince people to buy, Why? Because you detach yourself from the business and you have just more time and more energy in your possession to apply, and again, to invest
in things that matter. For example, the process of your coaching program right now, another thing is that usually in a high
ticket product, again, which is the crown
jewel, if you will, of our problem
solving techniques, it's going to solve every
single problem of our client. So it's worth, again, giving it some more thought. We could create content
specific, all right, to attract people that would be interested in our
high ticket product, people that have higher
purchasing value. Again, we could tailor
some of our videos to just apply to a wider
audience of people. Again, to have a call to action inside to found them in our landing page and
then our sales calls. All right. The e mail marketing is usually the same, right? And obviously the e
mail marketing that you do in people that
have just bought your low ticket product is different than e mail
marketing that you do in people that have bought both your low ticket product
and your mid ticket product. Because obviously those people have different
purchasing powers. So you need to market
them with different ways. All right, but in general, to understand this
funnel right here, all you need to know is that people buy from
people they like. So again, your quest here
is to make people like you. How do you make people like you? By making them
resonate with you, by nurturing them
through your funnel. And the nurturing starts
with short form content, continues with
long form content, and ends in your
landing page with your VS. And
obviously the one on one sales call that we use to, again convince people to buy
our high ticket product. Now question that
you might have, can I sell a high ticket product without actually having
to do sales calls? I mean, you can, but you're just leaving big amounts of
money on the table. Because, you know, if you're
selling something very, very expensive, then people will not buy if they
don't see your face. So yes, you can sell a high ticket product
without sewing your face, without having a sales call, but you will make way more
money if you actually have a sales call in your
high ticket product offer. Right, Very important. This concludes,
ladies and gentlemen, the low ticket product, met product, and high ticket product funnels
that we analyzed. I want you to take a screenshot of all of those three
funnels because you will be implementing them in your own creative business. Now you might be like, okay, great, the information is great. We analyze those funnels, how can I actually
create those funnels? Right? And I got you covered because in the next As
and I'm going to show you exactly the website that we're going to be using
or the two options of websites that you could
use to create your funnels, how to create the landing page, how I have created my
own landing pages. And then I'm going to show you some examples of my
low ticket product, my ticket product and
my high ticket product so you know exactly how people navigate
through those products and how seamless navigation is. All right, so thank you
very much for being here throughout this
funnel creation process. And now let's dive into actually showing you how
to do this yourself.
14. Hosting our Offers - Step by Step: So ladies and gentlemen, welcome to this lesson in
which I'm going to show you exactly where to
host your offers. Now this is a very
important video, and this lesson actually
should come before I explain. And I teach you how
I host my offers, where I host my offers,
and how, again, I navigate strangers
into becoming customers of mine
through my lead magnets, my low ticket products,
my A ticket products, and my high ticket products. So in this lesson right
here, we're discussing what are the best solutions, if you will, if you want
to host your offers? What are the pros and
cons of each website, of each service that
you should be using, and what are my personal
recommendations again before I show you my offers and my finals and all
that stuff, right? So thank you very
much for being here. Let's dive into the Stassen. So hosting our offers. As you can see, we have
four offers to host, right? The first one is the free
value that's going to be providing from our Youtube
or from our courses. Right? If you want to create courses and
list them for free, just like I have done. Right, Then we're to
host your lead magnets, your mind ticket offers, and your high ticket offers. Now, obviously regarding
Youtube Right, and the free values we're
going to be providing, we are going to be
listing this obviously on Youtube as Youtube
videos for free. Now, regarding lead magnets, personally I like to host my lead magnets in a
website called Gumroad, and I'm going to show you
what Gumroad looks like. We're going to enter
Gamroad in the next lesson, which I'll show you my magnets and how they're
structured there. Now what Gam Road is, it is pretty much
a hosting platform in which you can host
digital products, right? And it's the best of
both worlds regarding hosting your products
on a marketplace and hosting your products
on your own website. What do I mean by
that? On Gam Road, once you list a product, there there are two ways to traffic people
in your products. The first one is to
traffic people through organic reach inside Gam
Roads search algorithm. So Gam Road actually suggests your product to the
customers of the website. And the second way
is to obviously traffic people from your
links, from your socials. So this is why I use Gam
Road for my lead magnets, and you can also use Gam Road
for your Miticket products and sometimes also for your
high ticket offers right. Now, regarding the
Mit ticket offer, there are three solutions for you to host your ticket offer. The first one is Teachable, which is an online course hosting website
completely for free. I'm going to show you how to
use it in the next lesson. We also got Gam Road,
so you can definitely host an online
course on Gum Road, applaud it on Game Road,
sell it on Game Road, Gum Road, process payments
and all that stuff. The third way is to
do it through Kajabi. Kajabi is also an online
course hosting platform. It is a bit more sophisticated
than teachable, right? So you get more
parameters to tweak and to just make your landing pages
more appealing to people. But again, you can
have the same benefits now regarding our
high ticket offers. Usually as we said, our high
ticket offers are either done with you or
done for you offers. If you can recall, we host them usually on Gam Road
on Jab I'm sorry, which is an online
course hosting website in which you can tweak
more parameters, but it's a bit more
expensive than teachable. And Cally is a software of choice of mine,
which is, again, a software that
enables people to book calls in your calendar and also gives them a
link for a Google meets again link so they
can enter a chat with you. All right, so a very
important thing that we need to discuss at this point
is what is a landing page? Because you see me talking
about landing pages, and that jab is better than teachable into tweaking
your landing page. But what exactly
is a landing page? A landing page is a single
web page that aims to make a person or a viewer that enters
this page take action. Now, how does a
landing page do this? We achieved this with
copy, with images, with testimonials, videos, and reviews of the product
that we're selling. So pretty much when I say
that on a Youtube video, when you have a CTA,
a call to action, and you give people the information to go and
check out your website. What you mean by that is
that you want to traffic people from your Youtube
to your landing page. Your landing page, if
you will, is going to be your website and it's
just going to be one page that is way easier than back to the day in
which you needed a huge website with many menus and about me pages
and all that stuff. It is just one page. With the only aim of this page is to make
the person take action. All right? And we
do this with copy. Again, in copy in the world
of marketing is text, right? Convincing text. Images,
again, images of the product, describing the product,
people using your product, people getting educated
with your products. The problems being solved by images or you working
on your products. Again, testimonials
of people that have bought the product right and
they gave out great reviews. This could be video
testimonials, image testimonials,
copy testimonials. And again, testimonials
are a very, very high convincing factor, again, for people to
actually take action. And again, taking action
could be adding to cart, going to the next page, buying, booking a call,
right, of course. Videos and reviews,
very, very important. Again, the more
expensive your product, the more convincing your
landing page should be. And this is why we have different software for
different products. For example, our lead magnet
isn't that expensive. This is why we can host our
landing page on Gam Road, which is very
basic, very simple. Not that time and energy
needed, because again, people are buying
something that's just worth buying
with the lead magnet, so you don't need that sophisticated
landing pages and that convincing landing pages when it comes to our
mi ticket offers, things get a bit more
tricky and we need a bit more factors that we can
tweak in the landing page. So we need to add more copy, we need to add more
testimonials, more reviews. This is why we hope
from Gam Road to an online course hosting website like Teachable and Khajabi. Again, in our high
ticket offers, we need a lot of convincing. And this is why not only do we host our landing
pages on Kajabi, which is like the most
sophisticated, if you will, way to host your landing
course. Landing page. But also we close
the calls with Cale, which of course is a software
to book sales calls. So we go ahead and
enter on a one on one with our client to book
again him as a client, to convince him through video. Right now, let's talk about
hosting our lead, Maced. Again, I personally use Gam
Road. It is completely free. It is simple. It
gets a job done, no questions asked. Don't
need to pay anything. You just pay a
small commission to Game Road every time
someone buys something. But again, your lead magnets aren't going to be
that expensive, so it's fine, like paying a small commission on game Road. It's completely
fine. Check it out. Trust me, it's worth
it, especially if your lead magnets are
digital downloads, like templates, lists,
and all that stuff. It's completely worth it. Now, regarding our
mid ticket product, again, I personally use
Teachable and Kajabi. Those are online product if
you will. Hosting platforms. You can host your
courses, your products, your lists, anything that
you can host on Gumroad. Of course, you can host
on Teachable and Kajabi. All right. You can still use Gumroad for your mid ticket products and
your high ticket products, but it is going to harm some
of your sales. All right? Because again, we need
our landing pages to be more sophisticated when we're selling mid ticket products. Now Teachable is basic, but it's completely free
that you start paying for teachable premium after you
have your first ten sales in. The thing is that if you price your mitigate product
correctly and if you serve the
correct type of people, then with the money
that you will generate from making ten sales with
your mitigate product, you will be able to
afford teachable premium. And you don't need
to spend the single back from your pocket now. They both have parameters to
tweak in your landing pages. Again, both Teachable and Jab, but Kajabi is a bit more sophisticated
as you can see right here regarding hosting
our high ticket product. Again, I personally use
and recommend Teachable. And currently Teachable is an online product
hosting platform and currently a one on one
coaching platform if you will. A way for people to book time
slots in your calendars, you can hope on
one on one calls, Teachable is still
an option, right? But if you want to
provide better value and again convince more people to buy from your landing pages, Kejabi is better because the
tools there are just better. All right, and again, we use the best software in our high tech products because
we sell the best product. So we need to solve all of the problems of our clients
with our high tech product. And that's why we
need to use like, the best tools, if you will, that we have in our disposal. So this was a small
recap again on all of the different software that you're going to use to
host your products, to host your offers in order
to create those funnels. Now we're done with this lesson. I want to go ahead in the next lesson and show
you my landing pages, my offers, my products, how people navigate, again, how people find me online and how they navigate
through my product, through my offers, through my, again, lead magnets and
all that stuff, right? So all of this cool
stuff is going to be happening in the next
lesson of the course.
15. How to Create a Landing Page: So ladies and gentlemen, welcome to this highly
anticipated lesson in which I'm going to show you which website to use and how to actually structure and
create your landing pages. How to populate
your landing pages. What you should add in
your landing pages. What a low ticket product
landing page soul look like. What a mitict product
and a high ticket product landing page
should look like. Again to convince people to buy. All right, so this
is going to be a very informative
lesson and I really, really hope you enjoy now the website that we're
going to be using, okay? So pretty much there are
many different websites in which you can create your
landing page zone, right? Many different websites
offer the chance to have a landing page and host
your products in there because this is a very profitable
business model and many, many services just
help you know, us creators do that stuff. Now, throughout my
personal experience and within this journey
of mine in this space, I've realized that
the best thing to start off with
should be free, right? Should be easy to use. And should give
you the option to scale if you start
getting sales. In my opinion, the best
website to start and host your products and create your landing pages is a
website called Teachable. Why do we use Teachable? Because Teachable offers a
completely free solution for creators to again
host their websites, hoster landing pages,
hoster products there. And they only start charging
you after you generate your first ten paid sales,
which is very, very cool. Because if you
have, for example, a mi ticket product and
you sell it for 150 bucks, you will have
generated 1.5 thousand dollar before you start paying
for the premium service. Which means that you
will be able to afford the service and you won't spend a single buck
out of your pocket. So this is very, very
in my opinion, fair? Now, another solution
that I actually run in my on anchor creation
business and in general in my creative business is
a website called Kajabi. Now Kajabi is a bit
more sophisticated. It just gives you a bit
more tools to work with, again, to create your
landing pages a bit more. Again, sophisticated, a little bit harder also for beginners. But again, if you want
to scale more and more, Kajabi also gives you like
critical analytic tools, but it's not free and it could be kind of expensive if
you're starting out. So for the sake
of this tutorial, I'm going to show
you how to create your landing pages on Teachable. We're going to go through
everything you need to know regarding
Teachable. All right. I'm going to show you landing
page that I've created. For example, Teachable. For example, my personal
coaching offer, my high ticket product
is right now teachable. And this is where I
funnel people from teachable and then
in future lessons. In the next lesson, I'm
going to show you my offers. Right? My low ticket product,
my ticket product and my Hi ticket product where I host them and my
funnels in general, so you can take
some inspiration. So welcome to this lesson. Let's dive into
the demonstration. So once, ladies and gentlemen, you enter Teachable's website. You will set, you will have
these options right here. The free option,
the basic option, the pro option, and the pro
plus option. All right. Now to just give you
some perspective, the pro option is still cheaper than starting
with kajabi. This is why I always suggest you start with
teachable. All right? And this is where, again, I just advise most people
to start with, right? You try it out and
you start earning revenue before you pay to
host your landing pages. Right? It has obviously higher transaction fees
and it only helps you, and it enables you to have one published product
of each type again. But for the sake of
this creative business, in order to start without having to invest a
big amount of money, start please with
free teachable. Once you enter teachable, you will see that you will have to just create
a very simple school. This is my school teachable. It's called Lambs Visuals, and once you enter it, you
will see okay if it loads. All right. This is the front page of the Lambs
Visual School in general. Once you create a school there, once you set everything up, this is what you will see. Now, depending on the product that you're going to be
selling on Teachable, you will need, of course, to first of all,
create a product. Makes sense like a
low ticket product. And my ticket product
are usually courses. All right, so we create
the courses and we list the courses in the
product section of Teachable right here. Don't stress about side, don't stress about sales.
Don't stress about e mails. Don't stress about settings,
all of that stuff. All right, actually, so
if we click on courses, I actually used to host one
of my courses on teachable. And this was the seven day
course creator. All right. I hosted it in October of 2023 for I think one
month or something. It generated some sales. I might have had three
enrollments, which is good. All right, and once
we go to courses, all right, those
are the products, you can create a new course. So those are the infotainment
products we talked about. You usually your
low ticket product. Right. Then your mid
ticket product obviously. All right, and once
you create it, you will see that
you can access it. Once you access your
program right here, you can add more stuff
in the curriculum. You can edit the curriculum.
This is my curriculum. For example, right now, by the way, I sell the seven
day course creation program, which is a product that takes like a complete
beginner that has no idea on how to start and
launch an online course. And teaches him in seven
days how to create, launch, and scale his online
course without paying a single dollar in ads and
without having any followers. Right now, I host it on Kajabi. Not unteachable, because it also offers like a better
experience for the students, but it's obviously
more expensive for me. Right. And once you
create your product, once you add your
videos in there, which is a very easy process, What I'm going to be demonstrating
in this tasing right here is the landing
pages. All right. So this stain is focused
not on the creation of the product because
this is something that you will do, right? But more specifically in the
landing pages right here, after we've selected
our product. First of all, we can always
tweak the price from here, so I can change the
price, change everything. But we go to sales pages. And in sales pages, this right here is a part
which we want to focus on. This is the seven day
course creator sales page that I have, right? This is the seven day course creator checkout
page that I had. Because as you can recall, a mid ticket product has a
sales page or a landing page. It's the same thing
and a checkout page. I also host my coaching
program Teachable. And still up to this date, I actually host my coaching
program Teachable. And I'm going to show you
the exact funnel and why I actually host my coaching
program unteachable. Because you might think, hey, a coaching program is
a high ticket offer. Why is he selling, Why is he hosting his
high ticket offer in such a basic website as teachable? The answer
is very simple. We just want people
to book calls, we don't want
people to purchase, so the landing page of our high ticket product doesn't need to be
that sophisticated. So let's say that you're
actually going to be creating a new landing page after
we've created our product, after we are in the sales pages, how do I create a
new landing page or pretty much any
website that you use? This information I'm
going to be giving you regarding landing pages
is going to be valuable. So you click here, Add New Sales Page, right? And you can either
generate with AI or build from a custom template
that they already provide. Usually I press build
from template next. All right, we wait a bit. Right here, you will
see that we're going to have different templates
to choose from. All right, this is, for example, a generic template that
I usually choose and it just generates. Check this out. We've got right here you can see the landing
page which will be, of course, changed on real time as we're
changing something here. You can also see it here. Check this out. This
right here is the banner. All right, this is the banner, the better then we have an
imaging text with text. If I click this,
you will see that we go to the imaging with text. If I change the text, for example and where it
says example type lambs, all right, You will see
that it also changes here. In order to change something in our website which is
automatically refreshed, we need to change it on the
left side of the screen. Okay, You will see for
example, you have image text. Text. So if I click this,
I go to the text that reveals and I can tweak
the text. All right. Text with image grids. So those are text
with image grids, you can tweak,
change the images, replace the images,
all that stuff. And again, more stuff and
more stuff featured products. So you can see you can populate your landing page
very, very much. All right, but what should you actually write
inside a landing page? All right. This was the
question that I had. So for example, I just show you how to create
a landing page, right? You can see, yes, you
can change the images. Yes, you can change the texts. Yes, you can change
all that stuff. But what should the landing
page really have inside? That's a question that I had, for example, for a long time. Let me show you, we're not going to edit
this landing page. I'm going to show you
one of the landing pages that I've already
created, right? So this is the landing
page, for example, that we just created.
Title three. Let me go ahead and delete this because no one to
confuse the product. Let me show you at
my old landing page. All right, of the mid
ticket product that I have. Let's go to edit, actually. Okay, A landing page,
ladies and gentlemen, should be obviously
a page to convince people the ultimate goal of a landing page is to
make people take action. How do people take action
in a landing page? They take action by clicking
the call to Action button. This is my call
to action, right? Start the seven day course
creation program today. This is the call to
action that I have. This is the only thing that people can click
in this website. There is no go back button. There is no go to home button. The only thing that
they can click is start the seven day course
creator program today. So how do we make people take action The first thing that every single
landing page has. And again, there are people
that elaborate deeply into what a landing page should have and what
it shouldn't have. But once you enter
a landing page, the number one thing
is the header. Right? So if you will, this big title
right here, right? And a description. So the
title of the description are the two most important things in a thumbnail. In a landing page. In general, your title should address the people
that you're referring to. And you should elaborate
on, for example, the results you're
going to bring or the problem that you're
going to alleviate. All right, and the time frame. For example, you can see that my ticket offer back in the
day when I used to host it, teachable would be referring
to course creators. So create and sell online
course again, $0-500 per month. Which is the desired
outcome in seven days. Which is the desired time
frame with no audience, which is the problem
that I alleviate. That people think that they
need to have audience in order to generate income
with online courses. Again, a again subtitle. For example, there are
people making 100,000 plus per year with no followers
by sending online courses. And they gate keep their secrets like their most pride
possession. Time to end that. Do you recognize what
this right here is? This let gentleman is the VSL. This is actually my
value sales video, right? This is the VSL. So as you can see, even if
in my mind ticket offer, I have a title, I have a subtitle
in my landing page, and I also have a VSL to again, give more value, people,
engage more people. Now this again, was a
very basic version of my landing page that I had for a very limited amount
of time online. I'm going to show you again in the next essen, my
actual mitigant, but landing page with my new V, which looks even better. So usually start
your landing page with a subtitle of what you
offer in this product, right? Then have a VSL.
It works, right? And after that, a
call to action. A call to action a button which is a purchase now
button, for example. I didn't want to write
Purchase Now button. In my landing page just wrote, Start the seven day co
creation program today. If people don't, aren't convinced up until this
point, what is the problem? They aren't nurtured enough. So we need to do more nurturing. And nurturing in landing
pages is done with testimonial reviews and again, by outlining the value that you're going to be
giving in your program. All of the rest of the
landing page right here is going to be either me outlining what's going to be
happening inside the program or testimonials or
reviews. Check this out. Outlining what is
inside the product. The seven day course
creation program teaches a complete beginner my proven strategy on launching your course successfully
without an audience. All right, all of that stuff. Then we get testimonials,
brilliant course. Another five star review. Another five star review.
Another five star review. So many five star reviews. Then again, some
convincing factors why 99.9% of creators never create
their first online course. All right, then again, outlining what's
inside of the product. You can see I got an
image of the product, so this basically again and
the price of the product, which used to be $49 and
then a call to action. If people don't enter this call to action
and don't take action, they need more nurturing. So I introduce the again person that teaches the
course, which is me. So again, this income generated, income generated, and
again, some bonuses. Now, adding bonuses
to your offers make them extremely
valuable. All right? The bonus that I
offer in this case, in this offer of mine is
actually the lead magnet. All right. So I sell
my lead magnet. I used to sell very
much my lead magnet with my mind ticket offer. Right. Completely for free. And I used to, again, advertise my lead magnet as a bonus to my mind ticket
offer. It makes sense. So I gave course PT,
which is my lead magnet. I'm going to show you
my lead magnet in the next video, right
with my course. And this is how structured my, again, mid ticket product. I also add scarcity and urgency. For example, I
said I only accept 100 dedicated craters per month, which is true, right? And then some frequently
asked questions that people could have and
the answer to them, and this is my landing page. This is what I would
suggest you to try to copy with
your landing page. So the things that you must absolutely do is that you
should have a great title, a great subtitle,
an amazing VSL. And I'm going to show you
my Vsel in the next video. Call to Action. And then analyze what is
inside the program, why people should purchase
this program for you. And then review, review
testimonial, testimonials, right? Very, very, very important. So this was, for example, my mid ticket product
landing page. Let me show you my coaching
program landing page, which is just so
much more basic and so much more simple and it's
very, very interesting. So. This is my coaching program,
landing page, right? And this is actually
the landing page of a coaching program that I
have up until this day. So if someone wants to
be coach on me on how to turn his passion into profit through
online course creation, this is again, without
any followers. By way, this is the landing page that
you will see, right? So I have this huge banner right here which I
advertise one on one course creation coaching and a very simple
title and subtitle. I help brands and people create, launch, and scale
online courses. I know exactly the steps anyone can take to
make this happen. And all you need to do
is follow the step by step plan I will create
and tailored to your case. All right. Check out this thing. Now, this is a completely
different call to action than the
call to action that I used to have in
my Medicare product. Why? Because the
coaching product, again, the high ticket product, all we want is to book sales calls. And I actually convince
people that it's worth working with
me and they see the value in my
sales calls, right? So I check this out, I have
one big image, one title, one subtitle, a Call to Action Button, and
then testimonials. Testimonials of this man, Corey, that we work together. And he launched
like ten courses in one month testimonial of Mary. She didn't have any idea
on how to grade courses, she didn't even have a camera. And now she's making income from her passion
testimonial for Buzz. Again, he made $10
in his first day. Now he's making more
than 200 bucks a month without even
showing his face. All right. So this is my very, very simple coaching offer. Landing page again, all of those pages were
created on table. Teachable is an amazing website to start creating
your landing pages. And I encourage you to
start with Teachable. Create your products
in Teachable. Host your products in Teachable. Now we discussed on what
a Tiket alfa product and a high Tiket product should incorporate inside
the landing pages. Right. And in the next
lesson of the scores, we're diving and we're actually entering my funnel so you
can see how I implement, what I teach and how I practice. Absolutely what I preach
right inside my funnels. So we're entering
my Youtube channel. We're clicking the
leaking description. Right. I'm going to be showing you
my low ticket products, my mid ticket products and
my high ticket products, and how people navigate
through those products. And how you should, for example, structure your funnels
to make everything seamless once the
next sin is done. Right? It will conclude the
second module of the scores, which is going to be the
funnel creation part. So we have our products done, we will have our funnels done, And then we're
going to move into the very interesting third
module of the scores, which is going to be
populating our funnels, so adding strangers
inside our funnels. Because as you can imagine,
as you can remember, funnels turn strangers
into customers. And once everything is
done, once the product, the funnel is done, we need to populate them with strangers
acquired customers. All right? So this is
what's going to be happening in the next
mutile of the course. So thank you very much
and let me actually show you my finals on real time.
16. Breakdown of my Funnel: Ladies gentlemen, welcome to the final lesson of
the second module of the scores in which I am
going to revealing my final, my low ticket product, my me ticket product,
my high ticket product. How I've structured everything around my content
on social media. And just to get an
idea on how you should structure
your content, Right, This course and this
lesson right here is going to be very,
very informative. Because again, you can directly copy what I do and just
apply it to your nees, to your product, to
your target avatar and all that stuff, right? So this is going to be a
bit of a bigger lesson. But trust me, I'm
going to give you a lot of information
that's going to be very valuable for you to apply again to your creative business. So let's dive into, again, analyzing everything there
is regarding my products, how I structure them, how I funnel people from one
product to another, and the value that
I'm providing. All right, thank you very
much. Sing inside the lesson. So this right here,
ladies and gentlemen, is my Youtube channel. And as you can see,
my Youtube channel is very straightforward. And I have one again mission in this Youtube channel is that I help brands and people create, launch, and scale their
online courses, right? So I pretty much
help people that have no idea on how to
create online courses, They'd have no audience and they have no money to invest in ads. Turn their passion in the
thoughts, if you will, into income with online courses. So pretty much I
help people that want to create
creative businesses, launch their creative businesses through online course creation. All right, so this is
my value proposition. Now these right here are many different videos
that I've created. And as you can see,
if we go to videos, you will see that I have many, many, many, many videos, right? And those are long form videos. So you can see 6 minutes, 18 minutes, 7 minutes, 6 minutes, 6 minutes, 7 minutes, five, 16, 31 minutes. So this is my long form content. This is where I nurture
people into trusting me, knowing that I'm
genuine, knowing that I provide value, right? And of course,
purchasing my products. On top of that, I
also have my shorts, and those are just
the Youtube shorts. All right, so all of these
are shorts that I've created. By the way, I'm from Greece, so everything is in Greek here. But you get the point, right? So all of these are
shorts that also, again, grab attention of
people and funnel them into long form content, right? So let's say that
you are a person coming from a short
form video and you see one of my
long form content. So if I go, let's say that you actually want to check out this
video right here. And you check out this
video right here, it is, 18 minutes, all right, so if we go to read more, you can see that the
video will open up. Let me keep this ad right, and once we skip this out, you're going to see
something very interesting. So this is the video,
it's 18 minutes long. I go through the whole process of creating an online course, turning your thoughts
into, again, income and launching a creative business through online courses, which is very exciting
and something that I know how to
do successfully. I've been doing
for years and now it teaches people
how to do that. All right, and at the end of
the video, as I told you, I have a call to action
for people to check out the link in the description right
now in my description, you will see that I have
actually all of my products. So I got my lead magnet, I got my low ticket product, my mid ticket product and
my high ticket product. And some people just have their lead magnets in
the description, right? Just any buyers even if they're like high
ticket product buyers, ticket product buyers,
low product buyers. They need to go through
the lead magnet first and then get nurtured. But in my personal experience, I've seen that some
people just want to directly buy the
high ticket product. They want to directly invest
a bigger amount of money to get the most value out
of my business, right? So I list all of my products in the
description of my videos. And again, I have a call
to action in the video. So at the end of the
video, I call like, hey, if you find value in
this video and you want to just launch your
creative business, start generating income from
your thoughts without paying a single dollar on ads or
without having any followers. Click on the description and check my lead magnet
for example out. So people go in description
and they'd be like, hey, okay, oh, I can book
a call with this guy. All right, but let me show you actually every single
one of my products. So let's start with
the lead magnet. Now, the lead magnet, I've seen from personal
experience that when people try to
create online courses, right, they want to
utilize the power of artificial intelligence. The thing is that they
don't know how to utilize the power of
artificial intelligence. And a very useful tool that they can use
is a prompt list. A prompt list is pretty much a list of inputs as
you can give to chat PT and to get back the correct
information regarding this online course
creation process. So a prompt list
is actually very, very valuable for
online course creators, and this is my lead magnet. So if you click here, right, you will be redirected into my Gom Read page where I sell
the so called course GPT. Course PT is a prompt list. And as you can see
inside this prompt list, I have prompts on how to create course titles,
course descriptions, course thumb nails a sales
page, knob sale page, a thank you message, and again, writing a course
outline scripting. Of course, all of
that stuff I also got like marketing prompts,
research prompts, so many valuable stuff, you'll see that this
is the very simple and basic landing page
of my lead magnet. I've got some text here again,
some convincing factors, some persuasive factors
to make people purchase, right? Somethings about AI. Write all that stuff. More stuff. More
stuff. No photos, no videos, just very
basic stuff, right? And pretty much I sell this for $7 which is you could
sell it for free. I have also another lead banked that I sell completely for free, but this is just $7 It's very, very cheap for people to buy. And the value that
you're getting out of it is just absolutely
insane, right? So because for $7 you can
literally save like many, many hours of scripting,
outlining training courses. So it's worth, and people have been purchasing this for many, many weeks, months,
and potential years. I've been selling this
for two years now. All right, so once someone buys this and they find value
in my lead magnet, they go like, hey, wow, I got
a lot of value for those, $7 It was actually
very much worth it. Let's check again, this
guy's Youtube videos and what this guy
preaches, right? So they come back
to the channel, they watch more videos, and if they're more interested, they might even check
my low ticket product. All right, and in this case, my low ticket product is my free community
of course creators, which is not free
anymore, by the way. So this is my low
ticket product, my personal low ticket product is this community right here. It's called the Course
Creation Academic Community. It currently has 89 members. And what I do in
this community is that I've taken all of
the people that are very passionate into
creating courses and monetizing their skills and passions through online
course creation. I've collected them
into this community in which they pretty
much ask questions. Right? And we discuss
about, again, problems with the
causation process and cool stuff about the causation
process and all that stuff. This community is
very, very valuable. And people get, I've
designed this community, so it's pretty much inevitable for you to
not find any success in the online course
marketplace if you follow the guides in
this community, right? So people, again,
get lots of value of my loticate product which is this
community, all right? It's used to be free,
it's not free anymore. But again, people again, gain big amounts of value from this community and
this is my Loic product. And once again, people gain
value from the community. They come back to the
channel and they're like, okay, what else can
I get value from? Because I spent some
money in the lead magnet. It was worth it. I spent some time in
the low ticket product. It was worth it right now. What else does this guy sell? Then they check out
my Mike product, which is this
product right here. And I'm going to stay
in this page for a bit because I think this
is very, very interesting. This right here, Lidentz
is my Mic product. And immediately you can see
that this is a similar page, like the page that I
sold you impeachable, but the refined version,
my mic product, first of all, as you can see, directly talks to my
target avatar, right? My target avatar, check
Digital Entrepreneurs, right? So this is the target. After that I'm
brainstormed, right? My title in this again page rate here is if you want to
discover the ultimate side, Hustle to earn 600
bucks per month in just 30 days with
even zero followers. Check this out because my mite in product is a bit
expensive for some people, even for some digital
entrepreneurs. I also have a VS Sales, so a value sales video
which runs for 30 minutes. As you can see, it's a
30 minute video which convinces people again to purchase and gives
them more value. More information about
the Corson Academy, which is pretty much my program. All right, so again, more information about
the Corscristian Academy. More information
about my, again, journey, why it's worth going
in this journey with me. Why it's worth entering the Corscristion Academy
and why it's worth like having me as your guide to turn your
passion into profit. Now, my, my ticket product is a 12 hour masterclass, right? It is a DIY product, so I don't have direct communication
with my audience, right? That being said, in
my Miticket product, which is again, this
12 hour master class, in which we cover
every single detail that you need to
know in order to be able to skyrocket
your revenue And just transform your
thoughts into money, right, through online
course creation. I also have my low ticket
product there as a bonus. So my community, right, and inside this community, you will actually have
direct access to message me. All right, so by buying
my Miticket product, you also get access to
my low ticket product, which is very, very
exciting and people, again, find big
amounts of value. So usually when people enter the mid ticket product and they purchase the Course Creation
Academy right here. As you can see, I have many
call to actions, right? It cost $997 right? But everything I have inside
exceeds 3.5 thousand dollar. So you're still getting
huge amounts of value when someone
enrolls, right? You can see that I give
all of those stuff, right? When someone enrolls
and you click and roll, you go to the checkout page. This right here is the
so called checkout page. Get your e mail address, your name, your account number. And once you complete
the purchase, you will see and
you will get access to again, 12 hours of content. And all of those checklists. Pretty much everything
you need to find. As much success as I found, even if not more
success if you are in a more profitable niche than me through online course
creation right now, usually when people
embark on this journey, they start generating like
if they buy my Mic product, they start making
money and they start generating income fast, right? And they're like, okay,
that's actually amazing. But I need more like, how
can I optimize even further? And people that you have the financial ability to hire
me as their personal coach, as the personal consultant, come back to the
Youtube videos, right? And click on the book. A Call with me link. All right. And once they click on my
book, Call with me link. This is again the page that
I showed you unteachable, my one on one personalized
course creation coaching. This is the most expensive
product that I have. This is my high
ticket product and this is the product
which if you buy, you will get the maximum
amount of investment back. So this is the
product which will make you the biggest
amount of money. And this is why I price this product in the
biggest amount again. So price. All right. So I showed you
this landing page, Testimonials of people that, that they've made
this with my help. Right. All of those
people and those are just the people that have
something special. All right. I've got many more students, but those are just the
students that they found success and have an
interesting story behind them. So for example, this
carried here Buzz right, didn't even want
to show his face. And we managed to create
a course and he made like more than 100 bucks
like in his first month. Mary, one of my students, again, she didn't have any idea
on how to shoot videos, didn't have any ideas
on course ation, no idea about cameras. We went everything
at the beginning, Corey managed to
create ten courses in his first month
or like in 16 days, not even in his first month. Which was absolutely
insane, right? So this is my high ticket offer. And pretty much where
I want to conclude with this whole
lesson right here, is that everything is
connected to my base, if you will, which is my
Youtube channel, right? So everything starts
with my Tube channel. Tube channel is the base
of the free value that I provide and through
the free value that is distributed for free, again, through the
Youtube algorithm, I managed to gain, again, clients in my product. So in my lead magnet,
my low ticket product, my mint ticket product, and my high ticket
product. All right. Now the most common question that I get after I
reveal my funnel, right? And the next possible
problem that arises once I reveal my funnel, once I saw people, right, and saw my students
like you for example. My products right in my funnels. Is that okay, Lambs? I see your products. I understand what is
a target audience. I understand what it
is. A target vater. I have chosen my niece. I
have created my products. I have launched
them in my website. Right. I have started
a Youtube channel. But how do I scale
the Youtube channel? How do I actually create
videos that people resonate with so I can
populate my funnel. Because my funnel is there, but I don't have any strangers
to turn to customers. So how do we populate the
funnels? Great question. And this is exactly what we're analyzing in the third
module of the scores. So in the third
module of the scores, in the next lesson, if you will, I'm going to show
you how to populate your funnels with social
media completely for free, without paying a
single dollar in ads. How to leverage organic traffic of Youtube, Instagram, Tiktok, and other social media
platforms To again, populate your funnel and launch your creative
business without paying a single dollar
on ads or paid traffic. Everything's going to be
done organic and we're analyzing this in the next
lesson of the scores, right? So thank you very much,
and I'm going to see you in the third
module of the scores.
17. The 4 Ways to Populate a Funnel: So let gentlemen welcome to the third module of the scores. Right? I'm very happy
to have you here, and I'm actually very excited
that you have underwent through this whole experience up until this point in this course. And now is where the
fun part begins. Why? Because again,
in this third module, we're discussing about
the different ways and pretty much spoiler alert. There are four different ways in order to populate
our funnels. So let's do a small
recap on what has been going on in this
course up until this point. So we discussed about
our target audience, our target avatar brainstorming, the technical problems
of our target avatar. Solving those problems with free content and with
the offers and products. The digital products, right, that we'll be creating
and our services. Then how to create those
products and how to structure those products with
landing pages and all that stuff we talked
about with teachable, Kajabi and other online
course hosting platforms. And then we discussed
about how our audience should navigate through
our funnels, right? And we created
different funnels. Now the funnels are ready. The only thing that is missing is people to enter the funnels. How to populate those funnels? And I think that out
at this point in this course, I gave
you, you know, the perception that the
only way to populate those funnels is
with Youtube videos, right, And with posting
content online. But there are actually
three more ways to populate those funnels. And this is what we're
discussing about in this introductory part of
the third module right here. This introductory part took me years to understand
that, you know, the only, the only way to populate those funnels
isn't Youtube. There are more ways
to actually populate a funnel and drive traffic into our offers and
bells into our offers. And we're going to be
discussing the pros and the cons of each one
of these ways, right? In order for you to pretty
much choose which way is more appropriate
to your business model and to your service, for example, that you provide. All right, so thank
you very much. Very excited to have you here. Let's dive into the lesson,
ladies and gentlemen, these are the core four
lead acquisition methods, or the core four ways, for example, to bring
people into your funnels. Again, this is what we have been working on up
until this point. We have created our funnel which starts and of course
is structured around value, which starts with Youtube, long form videos, then with
our low ticket product, which could be our
lead market, also, then our mid ticket product, then our high ticket product. So what are the four
ways to populate those funnels where those
four ways are warm outreach, cold outreach,
posting free content, and running paid ads. All right. And all of
those different ways, the variables that
change, for example, to change between one
of those ways are, are we targeting
people who know you, are targeting people
who don't know you? Are we targeting on a one
on one basis someone, or are we targeting on a
12 million public basis? All right. So we're going to
start with warm outreach. Now, Warm outreach.
In warm outreach, we target people who know us on a one on one private basis. What is warm outreach,
For example, if we have a lead list, right? So if we have a list
with all of our leads, we know and we can
write directly message. And we can't directly send them an e mail on a one on one basis. And this is why warm
outreach, right. Just because it is private and we're sending a direct message, for example, or a direct e
mail to people that know us. It is one of the most
efficient ways to convert, again, our lead list or people
that used to be strangers. But now because they're warm,
our connection is warm. They have been nurtured
to buy our products. And this way, as you
can see indicated with these colors right here, when we perform warm outreach, we can funnel people to our mid ticket products and our high ticket
products directly. So we don't have to
funnel them to watch our Youtube long form videos
because they have been, again nurtured already
because we usually have the e mails and this is how we were able to conduct
them in the first place. So in general, this is why having an e mail list and having many leads is again that important in
this business model. Because again, we
can do warm outreach and we know you know
who our leads are. And we can send them
in direct message, sending the email like, hey, I have this new mid
ticket product. I know that it can
generate you income, or I know that I can solve
many of your problems, so you might want
to check it out. This is warm outreach,
this is one way to turn, again, leads into customers. Now, what if we want to target someone on a
one on one basis, but we don't know them? This is the so called
cold outreach. And cold outreach, you
might be like, okay, wait, why would I want to target
someone that I don't know if I can do warm outreach? Well, the thing is
that in warm outreach, in order to do warm outreach, you need to have the
e mails of people. You need to have, for example, a lead magnet, right, to
collect these e mails. So it's a bit of
a bigger process. Of course, your e mail list
of leads is limited, right? You don't have like
unlimited leads. Some day they're going to end, you're going to send like
e mails to all of them. Right. This where cold
outreach comes into play. Now, in cold outreach, you send a one on
one private message, or an E mail or DM on Instagram or any other social
media platform. Right. That enables you
to directly message someone to people
that you don't know. All right. So to strangers. And this is why it is cold, these people haven't
been nurtured, right? So there are two destinations which you can funnel
cold outreach. The first one is
that because again, it is cold outreach and
those people don't know you, but then again, they don't
find you through content. You send them a direct message so they can see the
value that you know, you took the time, the
effort to send them a message to provide
solutions to your problems. You can directly send them to your mid ticket product if you have a VSL in
the landing page. Why? Because these people
haven't been 100% nurtured, right through your Youtube
long form content. So they need to see some value in the landing page
of your Midicket product. And this is why you need
to have a VSL there. And if you can remember a VSL, it's this 20 minute
video in which we just give value,
value, value. And people see that we're genuine and we know what
we're talking about. All right, now question. Why would I want to
target called audience? Why would I want
to target on a one on one basis people
that we don't know? Well, the cool thing with targeting people
that we don't know, you know, if we do it. In contrast, for example, with posting short form content, free content, there's
one difference when we're performing
cold outreach, right? We can directly choose the exact person that we want to target if
this makes sense, right? So let's say that I
just want to target, for example, people that work, that work at banks
in New York City. I can only target
those people because I choose who I send my
messages to, right? So if you have, for example, in Nice, or if you have
an offer that is very, very nice and you serve a very specific type of person, right? Then perhaps targeting them in a one one cold outreach method could be the solution of you. Because imagine posting
free content and expecting only bankers from New York City to watch
your staff. All right? This isn't, that is
you need to be very, very specific and very, very strategic regarding
your content. And this is where, for example, cold outreach comes into place. That was cold
outreach. And again, people that we directly
message in a cold outreach, we follow them to our
mid ticket products if we have a VSL or
we can also follow them in our Youtube
long form videos to nurture them normally
as other leads. All right, But in general, if you're targeting
some strangers and you're investing the
time and the energy to send a message to every
single one of them, then it's not worth
it just turning them into Youtube views,
if that makes sense. It's more worth it
funneling them into your Mittict product
because they will see the VSL
and they will buy. Right. Now, let's move into
other ways to target people. And my personal favorite
way is to target people which is one to infinite. For example, this is a public way of targeting people and
populating your funnels. And my personal favorite way, in the way that I mostly teach
in this court right here, is by posting free
content online. Now what's the
problem with this? By posting frequent online, you automatically, right, you populate your final
from the beginning. So you start from here,
you start from Youtube. And this makes absolute sense. So people start watching
your Youtube videos. They follow the CDAs, they go to your Lowe product, they become leads,
and then they become nurtured leads through
your ticket product. And perhaps they also buy
your high ticket product, which could be
coaching services, consulting, and all that stuff. Everything starts with
posting free Youtube content. All right, this
needs no investment. This only needs time
and energy and you to understand how long
form content works, how value again, how to provide value with long form
content on social media. And you can also combine it
with short form content. All right, so I really, really
like this method, right? So this is what I teach is the method that we
based our funnels. So the funnels that we created
in the previous, again, lessons are based in populating them through posting
free content online. And this is what
I would do if, if I was starting out a
creative business. Right. Because cold outreach, warm outreach are good. We will also apply them. So you will also
do warm outreach. You will also do
cold outreach if you have the time and
spoiler alert going to. So you have to structure a team, write and outsource
some stuff to your team to help you achieve this in the minimum
amount of time and energy regarding your time and
your energy, right? But posting free content is
always an amazing solution. And they say that
the best time to start posting free content
was ten years ago. But the second best time is now. So please watch the
information in this course. Understand how to
post free content, how to structure free content. And you will have
an amazing way to leverage your value and reach
a big amount of people. So imagine like you have
only ten videos, right? So imagine you create
like ten videos. Okay, if one of those videos gets caught up by the algorithm and goes viral, then you will have
millions and millions of people entering your funnels. All right? Millions and
millions of people will enter your funnels if just one
of your videos goes viral, which is free, by the
way, when a video goes viral you don't pay for it. Just Youtube rewards you and it just shows it to millions
of millions of people. But what if a video of
yours goes viral and you don't have this funnel
structured right then? You don't have a way
to nurture people from strangers into leads into
watching your offers. Then you will generate
$0 from a viral video. And that's a shame, right? That's quite unfortunate.
This is why we need first to
structure our funnels. To structure our products
to nor target audience. And then start posting
free content to populate those funnels,
if that makes sense. Now if we want, all right, to target again public audience, so not one on one, one, thousands, if not
millions of people. But we want to target
people that we don't know. All right, this is done
by running paid ads. And running paid ads is another chapter on how
to populate funnels. Many people had made insane amounts of revenue
through running paid ads. There are some, there are some pros here and
there are some cons. The pros of running paid ads is obviously that you know exactly who you're targeting, all right? And you can get
very specific and of course the biggest
pro here is that you can predict the amount of traffic that you will
populate your funnels with. All right? So for example, you can literally pay for a specific amount of people to enter your funnels and this
way you pay in ads, right? You pay to populate
your funnels. The thing is that if you don't populate your funnels
with the correct people, you will be losing
money, All right? Whereas if you
populate your funnels with incorrect people while
posting free content, first of all it's pretty
hard because with the strategic approach that
I'm going to show you, the correct people
are going to populate your funnels, but it's
going to be free. You're not going to be losing
any money if you populate your funnels with
the wrong people while posting free content. Whereas if you do it with paid ads, you will
be losing money. That being said, if you
find your target avatar and you are able to match
the parameters and tweak the parameters
while running those ads, all right, To populate your funnels with
the correct people, then you will be generating in same amount
of revenue, all right? And you can turn $1 into $10 $5 $20 every $1
you spend in ads, in many dollars in revenue. What I would suggest as someone that teaches
you the stuff and teach you the core for
ways to populate your funnels is that start
with organic content, start with free content
on social media. If this works, this is how
you test your products. By the way, if you
see that people are watching your content
and are becoming leads, and the becoming
nurtured leads and you have some sales in your
high ticket product, in your mid ticket
product, this means that you've got something
special going on here. Then you can start warm
outreach, if you will, to the people that okay, you created content
and you've targeted with your free content
and they became leads. Then start warm outreach, which is safe, and again, up until this point
is completely free. This part of the core for
this is usually free. Okay. For you obviously. And this part is paid. Okay. Now, start warm outreach. If you see that warm outreach
is actually going great and people are buying
your ticket products and your high ticket products. Through warm outreach,
then you can move into trying cold
outreach, trying directly, sending messages to strangers that you know would
fit your target Oar and would benefit from your offers and would benefit from the value that you provide. If you manage to
turn strangers via cold outreach into buyers and they see results
and they are grateful, then this means that you are ready to run some
ads, for example, to make more strangers
at a bigger, again scale benefit
from your offers. This would be the circular way to populate your fines
that I would choose. Because imagine starting from running paid ads without
even testing your products, without even testing
if your offers work. This could be a disaster. And I don't want you to be losing money with
this business model. This is a business model and if you position yourself correctly, all right, you won't
lose any money. The only thing that is at risk here is your
time and energy, which, okay, it's
worth the investment. If you think that packing a day in order to
start a business, you would need to add your house for collaterals or all
that stuff, right? So start with posting
free content, then move to warm outreach, then move to cold outreach, then move to running paid ads. Now in the next lessons
of this module, I'm going to show you exactly how to start posting
free content. And how to structure
your free content. How to strategically structure your free content to attract, all right, the correct people. Because again, as we said, if we don't place the correct
people at this stage, at the beginning of our funnel, then no one is going to buy. So we need our
free content to be strategically
crafted and created to attract the correct
type of people. All right, this is one of
the most common problems and the most common. Again, mistakes that people do when starting
this business model. The great content that
attracts the wrong people, no one buys or offer, right? So this why in this third
model of the scores, we're going to very much
stress the importance of creating the correct content to attract
the correct people. And that's what's
happening in the next lesson of the
scores, right? So thank you very much and I'm going to see you in
the next lesson.
18. Introduction to Long Form Content: Let German welcome
to the second lesson of the third module of
the scores in which I'm going to show you
on a one one basis how to take your target avatars, problems that we brainstorm. If you remember in
the first module of the scores, right from TPT. And just generate
endless content ideas to post on Youtube. Right? Long form content ideas. Then in the next less
I'm going to show, you have to take those
long form content ideas, script them into
short form videos, and also turn long form videos into short form
videos automatically with another cool AI app that
I'm going to show you now. What's the cool thing about the way that we're
going to teach you? Again, to create and
brainstorm and thus corning ideas for long form
videos on Youtube. Again, to start populating your finals in this
lesson right here. The coolest thing
is that because we've spent so much time
brainstorming our knees, our target audience,
our target avatar, his problems, then
we're going to be using the exact brainstorming
method to create solutions to
those ten core problems. So the people that we watch, these solutions are
going to benefit from. The solutions on
Youtube are going to be exactly our target avatars, or at least they're going to fit the criteria that we want. Again, for the people
who want to attract in our creative business,
which is very, very cool and is of high affinity because all of
the people that are going to be populating our
funnels are going to be people that can
benefit from our offers. So you have a way higher chance of selling Micket products, Low ticket products,
high ticket products if we have the correct people
populating our funnels. Right? So let me show you
exactly what I do in my case, in my creative business, and what you can do in your case. And trust me, this
method works, right? So let's dive into
this presentation. So if you remember Lady Gens, this right here is the
list that we created in the first again module of the scores in which
we pinpointed again, the pain points of
our target avatar. We created a target avatar
which is named Alex Again, he is a mid level
investment banker working in a leading financial
firm in New York City. This is what a day in
his life looks like. Here are his pain
points again here, how our business can help
him with ask the BD. But gave us then
we asked to note down the ten core problems
of our target avatar, from most important
to least important. So those are the Tere problems, high stress levels,
poor work life balance, difficulty unwinding
and relaxing, inadequate sleep quality,
physical health issues, limited time for personal
health and wellness activities. Inefficiency of current stress management techniques,
irrelevant stuff. All right, whatever.
I'm just going to give you, giving
an example here. So check this out now, one of the most important
problems that we're going to be using in this lesson and
perhaps in this course. All right, so once you've brainstormed
are ten core problems. We choose a core problem, let's choose, for example,
high stress levels. Check this out. We type, I want you, all right, to suggest five long form video ideas for Youtube that will solve the first core problem
of my target avatar. Check this out just
because we've given all this information
to Chip and because we've discussed about what
our business does and what is our target avatar and what are his
tencor problems. Now we can ask for solutions to those tenor problems in the form of long term videos.
Check this out. This is the first video,
Mastering Mindfulness from financial Professionals. A comprehensive
guide to mindfulness techniques tailored
specifically for those in the finance sector, all right, blah, blah, blah. Secondly, the
science of stress in investment banking solutions
for a healthier mind. Then breathing techniques, workshop live session for high performance
performers a day in life, Stress management routines
for successful bankers. Again, from stress to best transformative stress
reduction techniques. And all of these are
five videos that you can create for the
first core problem of our target avatar. Imagine you don't ask for five, but you ask for 20 videos. All right? For not the
first ten core problems, but for the 21st core problems
of your target avatar. And we can go even deeper. All right, let's take
this video, for example, mastering mindfulness
for creative, for financial professionals. You can ask TPD to give
you information about, for example, the framework
to achieve the first video, what I'm talking
about. Check this out. I want you to suggest
the sub Nicht videos on the general topic of the first video
solution you suggested, if this makes sense, right? Building upon the first
video suggestion, which is mastering mindfulness for financial professionals, here are ten sub nist video
ideas that delve deeper into specific aspects of mindfulness
and how they can be applied effectively in high stress environment
for investment banker. So we've got 1.515 minute mindfulness practices
for your work day. Mindful morning routines
for peak performance, lunchtime mindfulness, recharging in the
middle of the day. This is why the video ideas
that we're going to be brainstorming with apt
are virtually endless, ladies and gentlemen,
because there are virtually endless problems
of our target avatar. We can virtually, using PT, brainstorm endless ideas for each one of the endless
problems of our target avatar. And then we can brainstorm
endless niches, if you will, of the solutions of the video solutions of
those ten core problems. All right, how cool is that? Now obviously this is
too good to be true. And the more we're
kissing down and the more we're taking and targeting problems that are not that
important for target avatar, obviously the videos aren't
going to be that strong. But again, this is
just an amazing way to create and to brainstorm
the ideas of videos, right, for your target avatar. And these ideas, a big point that I wanted
to make here is that, all right, the more information
you give to ChachPT, the better ideas is
going to give you back. For the sake of this course and for the sake of
this demonstration, I haven't given
enough information to chip because not want
to waste your time here. But normally what I
would do is that I would go into extreme detail
about my niche. I would go into
extreme detail about my target avatar,
my target audience. All right, and then I'll go into extreme detail on what I am proposing and
offering to the market. For example, what is my
meat ticket product? What is my low ticket product? What is y high ticket product?
What is my lead magnet? What people do I
want to attract? I would describe GPT in extreme detail the stuff
because first of all, you describe it once and
then it is saved in GPT. And then you can use the same
chat box because Chip has the ability to recall information
in the same chat again, to brainstorm perfect solutions that tailor again your funnel. All right, so it is very
important if you're going to be taking something from this
meson to engage with ChachiPt, give a lot of
information, ChachiPt to get the correct information
out of ChachiPt. All right, so let's
say for example, let's brainstorm
another video solution for the second core problem, which is poor work life balance. So I want you to suggest three video ideas
around the sorry, which will solve the
second core problem. Let me just read correctly, Problem of my target avatar. Three ideas that will solve
the second core problem. For target avatar addressing
the second problem, it's per work life balance. All right. Alex Johnson,
similar health professionals. Here are three video
ideas aimed at providing solutions and strides to improve
their work life harmony. Ultimate guide to Work Life balance for investment bankers. Let's blindly take
this as our video that we're going
to be creating for the next part of this module. All right, so check this out. I want you to outline the talking points of a ten minute Youtube video
packed with valuable, okay, information around the
copy this, paste it here. Ultimate Guide to Work Life Balance for
investment bankers. The problem that
I used is that I want you to outline
the talking points of a ten minute Youtube
video packed with valuable
information around. And I pasted the
first video solution that we got proposed by PT to the second biggest core
problem that Arava has a right this way we're taking an idea and we're
putting it into action. We're outlining it, if you will, before we suit it
for our Youtube. And this is the process
that you will undergo. Let me start this prompt. This is the process
that you will undergo every time that you're going to be creating
a video for Youtube. Every time that you're going to be creating a vido on Youtube. I don't want you
to be stressing on a blank document page watching the cursor just blink and
don't knowing what, right? Just want you to open PT. Ask for tenor problems, ask for solutions
to ten problems. Find the best solution
that fits you, and then ask PT to
outline a video. Please note this
because we're adding a personal touch to this business and this
is a personal brand, of course a business but also
a personal brand of ours. We don't want to be circulating, right, AI generated scripts. We want to have the general
information outlined by PT so we know what
we're talking about and we're not giving out
false information out there. That being said, we don't want to word by word our
script scripted by BD. We want to add our
personal touch. How do we do this?
By outlining BT to outline the general
principles of our video. So this, for example,
a huge outline. We don't need this outline
to be this big, right? But in general,
let's check it out. It says we introduced
the topic from, okay, so it's scripted
minute by minute. So this is the first minute
we introduce a topic, we emphasize the challenge of maintaining a work life balance. Then this is what's happening
in the second minute. This what's happening
in the third minute. We're talking about common
challenges achieving to work life balance.
Fourth minute. So this is a ten minute video, exactly what we're asked
GBT to outline, right? So in general, what I would
do is that I would take this video which is
completely outlined, right? Of course, if it's
a video outlined on your business model and the problems that you
know how to solve, this is a video that you got to have also huge experience on. So it's going to be
very easy for you to articulate the point in
this video from the script, I'm sorry, to a long
form Youtube video. So the next step here is to take this script of the video that we know that will
attract the correct people. Because again, it solves
the core problems of our target avatar and shoot it. All right, shoot the video. Create this ten minute video, and it doesn't need to be crazy. Create this ten minute
video and then we have our first piece of
content that will attract people to
our funnel, right? And we'll just
populate our funnels. All right, and this is
just a great start. So this is the first way that we attract people
to our funnels. Now what if from this one
piece of content we can create many short form videos to again populate more on social media and attract more
people in your files. All right, this is what we're
discussing in the next in, so in the next Zen I'm going
to show you how to transform the script of this video to a script that applies
to short form video. So how to create, for
example, let's say, five different short form videos from this one long form video. And then I'm going
to show you how to do this without even
turning on your camera. So how to take the file of
your video that you have created and automatically using a very cool AI application, turning it into ten
short form videos, edit it also
automatically for free. So very cool stuff coming
in the next of course.
19. Turning Long Form into Short Form Content: Now that we've covered
the first way to populate our funnels again through
long form videos on Youtube, it is time to show
you some tricks, again, to turn those long
form videos into shorts, to be able to
distribute them into more channels and attract more, again, broader
audience, if you will. Which is the short form
content audience from all of those different websites and social media platforms
such as Instagram, Tiktok, Youtube
shorts, Facebook, Instagram, reels,
all that stuff. Right? Now, there
are two ways to approach this in
a strategic way. All right, that being
said, of course, if we have our long term assets, so let's say we have our
long term assets which are the long term videos
that we have created. And again are able to
upload on Youtube. Right? There are two ways to turn these into
short term videos. The first way is to transform the script that we already
have created in GPT. And you can see again how
much artificial intelligence in ChgPt applies and helps us. It assists us in this, Again, creation and funneling of
people in our funnels, right? So we take the script
that we have from PT already scripted out
for a long form video, and we ask PT to script it into 51020 or as many short
term videos as we want. All right, The
second way is that after we've created
our long form videos, we can go into our website. Right? It's called Opus
Clips and ask again PT and this artificial
intelligence model to transform it automatically into many short form videos. All right, so those are the two ways that I'm going
to be showing you again how to create
short form videos to populate your funnels, right, with strangers in this
video right here, right? So welcome. Let's
dive into this. So this right here is such a PT, we've discussed about it. We've brainstorm
again, the problems. A solution to the problems. And this right here
is the script. All right, off the
solution, all right, Which is called the
ultimate guide to Work Life balance for
investment bankers. So the criteria is
a script, right? Let's say that we go ahead
and actually shot this video. Create this video. I'm going to show you
how to shot videos. I got many courts
on how to do this, but let's say that you
actually shoot the video, you edit the video, you've got this ten minute video
asset for Youtube. How are we going to turn
this into short front video? You're going to
go right here and you're going to ask such a PT. I want you, all right, to turn this script into five
short form video scripts. All right, around the
same topic. Very simple. We just asked PT to transform the script into script for
five short form videos. So let's see. Creating a series of
short form video scripts will the ultimate way to work, to work life balance
for investment bankers. All right, outline. We'll focus each script
on a key aspect, making them concise
and engaging. For a short form video format, each script aims for an
about 1 minute duration, perfect for platforms
like Instagram, Tiktok or Youtube
shorts. Check this out. This is the first video. For
example, Si, very short. Because again, those scripts
refer to short form videos. So very easy to
shoot cool stuff. Start with a quick question.
Ever feel like you're always working but never
living. So this is the hook. Then again a statistic, then a highlight again, and then a closing script one, script two, script three, script four, script five. These are the five
different short form videos that were created from
one long form video. In this way, again, you can see that we're diving even deeper into this
content creation. Again, realm again. To recap, we get the ten core problems, we got, as many solutions as we want to each one of
those ten core problems, then as many long
form videos as we want for each one
of those solutions, and then as many short form videos for every long form
video that we create. Do you understand
the leveraging power of artificial intelligence? And do you understand how deep
we can dive into this and how you actually never
run out of video ideas? This is just the ultimate
magic of discourse. And what I teach in this,
you know, channel of mine. And I found this, I find
this extremely interesting. So you can create as
many videos as you want. All right, and later on I'm
going to show you how to hire a team and actually
outsource most of the stuff. So your output just
skyrockets, right? So video one, video two, video three, video
four, video five. Let me show you now
another cool way. We discussed about
the first way, right? Which is to take the script of a long form video and
transform it into shorts. Let me show you another
very cool way to do this. You open a new tab and
you search for Opus Clip. You go to Opus Clip, which is this AI powered video
repurposing thing. Okay, check this out. This right here is this
website called Opus Clip. As you can see right
here, it says, you can input a long video, one long video, and get ten viral clips
out of this video. Now I've went through Opus Opus Clip in
many of my, again, courses because I just find so much value into the
AI app right here. So what this app does and what this website does is
that it pretty much, again, you paste the link or you
directly drag and drop a long form video from your computer or from any
creator on Youtube. And What this AI again, software does is that
it takes your clip, it edits it out for a
vertical again standpoint. Then it adds captions, it adds emojis, it does
all of that stuff. So check this out. Filler,
word removal, zoom, link. All right, tiny templates, it gives you full HD. It dreams and extends Eclipse. It animates captions,
all of that stuff. Many testimonials.
So again, very, very cool thing to check out, and let me show you
exactly how it works. So, inside my Gdb channel,
right here, for example, I will choose any of
my long form videos. This is a long form
video that I have. It is 7 minutes and it's
called How to get your first 1,000 enrollments
in your online course. So I copy this link, right? I just directly copy
the link of the video. I go to Opus clip and
I drop it right here. So I paste it, right, And I click on Get Free Clips. Once I click on Get Free Clips, I will be redirected into
this page right here, in which I should just
give out my e mail. It's processing as you can see. So I just give out my e
mail address and I will receive a link in my e mail
address once this is done. So you can see now I
have pasted my video. I have confirmed my e
mail address just by pasting again a
code that we will send on your e mails
and check this out. So at fetching video, how to get your first 1,000 enrollments on your line course. Again, 0-6 minutes,
estimated time, 16 minutes processing
and analyzing, it's already at 20%
So you can leave this page and then
to send an e mail to your e mail address
with a link to access the edited videos, again, that we will create
from this long form video. And this is just a
flawless way again, and a completely
free, no time needed, no energy needed way to turn long form content into
short form content. So to recap, I'm going to show you the
clips by the end of the, I'm going to the clips
that are going to be created from my long form video. But in general, what
happened in this video is that we took the script
of a long form video, we created five scripts for short form videos
that you can create. And then we took the
same long form video if we uploaded on Youtube. And by the way, you
can paste the clip at Opus Clips before you
even poaded on Youtube. So directly from your
desktop, juggle, drop it into Opus
clip, it will work. All right, after this Opus clip, we'll turn this video
again, effortlessly, without any time, without
any energy of yours, to ten short form clips,
which is very, very cool. All right, now let's check out the short form videos that
Opus Clip has created for us. So we're here inside
the Opus Clip website in which you can
see that I reached, all right, and I went
through from the e mail that I got the send me an e
mail that my clips already. And we're just inside
the website with the finished ten
clips that we got out of my long form video
which look like this. So let's go through the
vidos and let me show you exactly how Opus clip rates every single one of your videos to give
you the maximum, if you will, comprehension of which video will go viral and which video
will not go viral. So it gives you a score, right? So this one right here,
this video right here. It's called Unleashing
Your Expertise Secrets to Choosing
Profitable Course Topics. So it suggested me a title, it's just me description. And it also went ahead
and edited the video. So let's actually see the video. Few years ago,
brainstorming the topic, the first course that
I've ever created. I was extremely stressed
about the topic. I was having thoughts like, are people going to like this topic? Am I really an expert
in this field? And am I qualified enough to teach about this
topic? Is this topic? Are people actually going to search for the topic
and click by my course? And it's funny because
if you compare this topic. So how cool is this? It added titles,
it added captions, it added the modes, it added the video
automatically. And it also added barrel,
which is very cool. And we got many, many more. So we got this one. This
was the second one. For example, a third
one, a fourth one. All of these videos
completely for free. Now, if you want to
also edit those videos, if you want to have access
to the editing features, you need to have the Pro
version of Opus clip. It's fine. But you can share it. You can download it, and you can also import it directly
to Premier Pro. If you want to edit it even more, let's check another video. So let's check the final
video document video it created from just one video, one long form video of mine. For one Youtube video
that you input, you get ten short form clips automatically created
by Opus clip, which is actually very
cool. Check this one out. Going to search for
the stop and click by. It's funny because
if you compare the stoping research process, the research process that
I'm doing right now. So this is just
very, very exciting and I have a great
feeling about Obscliv. I have been using it for
many, many videos of mine. Many short form videos,
many long form videos. And it's just an amazing way to expand your reach if you
don't want to be shooting more shorts and scripting more
shorts If you just want to automatically to turn
your long form content into short form content. This is the website that
you should visit, right? So I think that this
was an amazing tool that needed to be analyzed
in this course, right? To help you expand your
reach and populate your finels again by reaching
a wider audience, right? Populating your finels
with more strangers, with, again, short form content. By leveraging short
form content. So in the next and final lesson of this third module of
this course, which again, we described ways to bring strangers to populate our
finals and of course, end up purchasing our offers. We're going to be
discussing about a very important
issue that you will need to understand while moving forward again in this
creative business of yours, which is attracting people. So warm audience versus
chasing people, cold audience. So the next presentation, the next lesson is going to be a presentation with
which I'm going to elaborate more into warm
audience versus cold audience. And this is how
we're going to be sealing the audience part, if you will, the third module of the scores. So
thank you very much. I'm going to seeing the
next lesson of this module.
20. Attracting vs Chasing Customers: Ladies and gentlemen,
in this final video of the third module of the scores in which we
discussed about how to populate your funnels
with strangers, right? With people with
organic content, hydrottorganic content, hydro organic content,
all that stuff. I think it's very
important to analyze a key concept which
is the difference between attracting
and chasing people. Now obviously, if someone
thinks about this, everyone would
answer, yeah, sure, attracting people is way
better than chasing people. The thing is that in the funnels that we're
going to be creating and the surgical approach and we're going to showing
you in this Ta right here, combines those two worlds. Because as weird as
it's going to sound, chasing people and shoving our offers into their
faces if you will, which is pretty much
cold approach, right? As we discussed about,
in cold approach, we directly message people and let them know about
our offers has actually some pros which in
some cases outweigh the cons. So again, in this as right here, we're discussing the pros and the cons of
attracting people. The pros and the cons of
chasing people and how to pretty much find the best of both worlds and implement
them in your funnel, in your offers and again, your, again, creative
business, right? So welcome to the lesson. So attracting versus
chasing people. Again, in the lesson
we're analyzing why the funnels that we
have created and are going to put into play work the best out of any other
funnels you could create. As a creative business, we're going to be talking
about three tips to attract even more people in your funnels and then when should you chase and
who should you chase? Because timing and profile of the person you
send a message to. Cold approach matter a lot. Attracting people,
attracting people is when people visit you. And this is exactly
where we have structured our funnels, right? So we have structured
our funnels in a way that people find us online, right, with organic content
completely for free. What are the pros of
attracting people? Obviously, when you
attract people and someone automatically
takes action and loads your lead magnet, or for example, purchases your ticket product or your
high tech product. They are already warmed up by
your content, so they know. I can trust you
from Youtube again, from long form content,
from short form content. So you don't need to let
them know who you are. You don't need to persuade
them that you're legit because they already
know it from Youtube. Again, another pro of attracting people is that if you've structured your
socials correctly, if you utilize the power of
GPT AI in the correct way, as we demonstrated
in previous lessons. Then you have created
target audience. You have created
target autor, you know the ten core problems,
your target autor, you have brainstorm solutions to those ten core problems, right? And you know exactly
who you're targeting. The people that
you're attracting should be very similar
to your target. Out again, this comes
up to how successfully you have created a
target autor and how much you have brainstorm
your target autor. Of course, another pro is
that when you attract people, these people enter our offers and they know like and trust us, right? Very, very important. Now, what are the cones
of attracting people? Because again, this funnel and this whole idea of a creative business might sound perfect. But there are actually
some cones here. And the cones is
that, first of all, you can't really control
the algorithms, right? So you can control,
obviously, your output. You can control how many videos you create, how many
shorts you post, how many long form posts
you do on social media. But you can't really control
the reach of your posts. It's pretty much luck, right? Luck. And a lot of strategy
and input, all right? But you can't really know that. For example, this video of mine will accumulate 100,000 views. It's just lock up after
one point, right? The next thing is that you can't 100% choose exactly who
you want to target, right? When you attract people. Because when you attract people it is based on them, right? If they want to
purchase your offers, if they want to become
customers of yours. If you want to purchase
their lead magnets. So you can't like 100%
choose who you target, but you can target very similar people to
your target avatar. And again, attracting
people isn't actually the most optimal lead
acquisition system due to the lack of KPI's. And what is a KPI? Kpi is a
Key Performance Indicator. And usually we measure the
success of our system, of our funnels, of our offers of our business with KPIs, Key
Performance Indicators. For example, the percentage of people that view
a Youtube video. All right, with the
percentage of people that actually click on the link and get navigated to your landing page is a Key
Performance Indicator. Then the percentage of people that enter the
landing page, right, divided with the percentage of people that actually
purchase your offer, is another key
performance indicator. But we have a lack
of KPI's when we're choosing to attract people because we can't really control, again, the algorithms
and we can't control the extent of the reach
of our videos. Right? Let's compare this now
to chasing people. And when you chase people in your creative business,
you visit them. So you send them a
message on Instagram. You send them a message on Link. Then you send them an e mail with an e mail
marketing campaign. So what are the pros
of chasing people? Well, first of all, you can directly choose
who to target. And this is the biggest
pro, so you can directly choose which person
you want to target. Maybe you want to only
target investment bankers. Maybe you want to only
target heart surgeons. Maybe you want to only
target astronauts, right? You can't directly target them. Whereas you can't really only
attract like astronauts. You need your content
to be very specific. If you want to do this
right, then again, you don't need to create lots of content to be
able to chase people. You don't need to have huge
amounts of content and pray that the algorithm is going to push your content everywhere. You can just have
some content pieces. Pay for ads, for example, for those content pieces to
be shown to many people. Or you might even not have any
content pieces and just be sending direct e mails
right on top of that, chasing people is a numbers game and it's pretty
reliable, All right? So if you visit historic
Key performance indicator. Key performance indicators
from people that send e mails and outreach
people with their e mails, You're going to see
that is a numbers game. For example, from 100
people you send an e mail, three people sign up
to your e mail leads. So this means that if you send, for example, to 10,000 people, if you send to 1,000
people, for example, you're going to
have like 30 people signing up, 10,000 people. You can have 300
people sending up. So it's a numbers game. The more people you
send an E mail, the more people you called out, the more leads you can have, and this is more easily measurable. On top of that, you have
fewer platform changes. So just because
we're not relying on the platforms and we're just directly reaching out to people were just directly
sending messages. We don't get banned
from platforms. We're not subject
to the platforms changes because when you
plod videos on Youtube, obviously monetization
problems on Youtube exist. Your videos might get
demonetized, all that stuff. But when we're directly
chasing people, when we're directly sending
messages to people, we're subject to fewer
platform changes. Now, what are the
pros here, the cons here of chasing people? And obviously, the cons outweigh the pros when
you're starting out. But there is
actually a fine line between attracting
and chasing people, which you can do both
of them, and I'm going to show you
in the next slide. The cons is that obviously you don't get
to build an audience. And having an audience,
having people that know and trust you in our day and age is very,
very important, right? So you want to have an audience. It is an issue if you don't have an audience and you have a
creative business, right? Because again,
businesses are becoming more personalized and people
want to resonate with you. Now in addition to that, people that you reach out directly and they
don't know you, they need to be
manually warmed up. They don't know you, they
don't know who you are, haven't seen your content, so you need to warm
them up manually. Finally, chasing people. Sending direct
messages to people can't be automated
that easily, right? You can't automate
this business easily. There is a way to automate
it by hiring people. And we're going to
be talking about hiring people and outsourcing your work and treating this as a business in the next
module, of course. But in general, it is not that easily automated to
be chasing people. Now, our funnels, the funnels that we have created
up until this point, right? Our social funnels. So we leverage social media to populate our funnels
with organic traffic, with warm outreach, right? People know us and they
find about us from the web, from our long form content, they enter our funnels, right? They cost $0 to set up. They work without any followers
and they actually build you a personal
brand as they work. Those are the pros.
The only thing about our social media funnels is that obviously they operate on value. You need to have value as the
baseline of your funnels. You need to provide
a lot of value. You need to provide
value on Youtube. You need to know how to solve the problems of your target
outage you've chosen. And this is why we
spend so much time brainstorming all that stuff. And you need to be confident, again, applying
many different ways to solve these problems. You need to solve problems
with your lead magnet, your low tech product, your mitigate product,
your high tech product. All these need to be very valuable in order for
your business to thrive. All right, So how can
we attract more people? Here are three tips that
help me right after filming more than 40 hours of content along all of my
courses along Youtube. All right, the first
step is that you need to talk to your camera like you're talking
to one person. Now keep in mind that, yes, your Youtube videos
may go viral. You may accumulate an
insane amount of news. You may accumulate hundreds
of thousands of subscribers, students and all that stuff. But when people consume content, they usually especially
educational content, right? Because at this point our
content is educational. We're going to be solving
people's problems with, again, education
with information. They watch those videos by themselves and as
you can imagine, they enter the videos with
a very specific again, profile with a very
specific viewer profile is completely different
to try to educate one person if they're watching
a video by themselves, Whereas trying to educate ten people in the same room
watching the same video, it is completely
different perhaps. At some point you
tried watching like your favorite Youtuber with
four or five of your friends. It is a completely
different experience, but in courses in
Youtube videos, in educational stuff, people
can show them by themselves. They like to take
notes, so please talk to the camera like
you're talking to one person, like you're talking
to your younger self. This is the most important tip that I can give you, right? Secondly, do not mask
your personality. This is, again, a very,
very important tip. Do not be afraid to do mistakes. Do not be afraid to talk like
genuinely to the camera. Because people appreciate this. People like the stone
of personalization and people want to resonate
with other people online. They don't want to
resonate with a brand. Branding is important. Branding is cool,
yes, Obviously, some brands are insanely huge, but our creative businesses
are mostly personal brands. Right? So please, if this brand is personal, adding
your character, adding the way that you speak, the way that you
elaborate on information, the way that you help people is going to
help you massively. And here is a common
saying is that people buy from people
that they like, right? So you need to make
people like you in order for them to
buy your stuff. That's the most important thing. And the easiest way
to make people like you is not to mask
your personality. Just give out your
actual character in there and people
will appreciate it. The third thing is
that we're going to be creating a lot of
videos in our funnels, right? Like a lot of videos, a
lot of short form content, a lot of long form content. And I show you how to
create all of those videos. Your first 100 videos that you create will probably
absolutely suck, so you might as well
get them over with. Do not be afraid to shoot. Do not be afraid to edit. Do not be afraid to
refine this process. Excuse me, and just again do this process again and
again and again and again. Shoot, edit, upload.
Shoot, edit, upload. Shoot, edit, upload.
And if you get 1% better every single time
after 100 attempts, your videos will suck less. And this is where the real
magic starts to happen. Now, when should you chase? Because as we explained in
the beginning of this lesson, attracting people and chasing people can work in combination. And this is exactly what
we're going to be doing. Warm content and cold
outreach work together. The more lead
acquisition methods you have for your offers,
the better, right? Very important. So,
you should start reaching out though when
you start chasing people, because you don't
want to be chasing people and start
warming them up and persuading them to enter your programs and
purchase your offers. And then your offers don't work, so you should start reaching out to people when you
start receiving your first positive
feedback from your high ticket
product clients. Very important screenshot
is part of the slide. You should start
reaching out to people. All right, so cold approaching. You should start chasing
people when you know that your high ticket product work works and you have
great results. Because then you know
that your product works. You know that you have
something that the market can absorb and you can
persuade something with, again, a lot of energy, lots of positive thinking that this is going
to work, right? And if your offer is good, cold approaches will work. And then it's time to move to the final pillar of your online course,
Creative Business, right? And this final pillar is creating a team
and hiring people. Because when your gold
approaches start to work, this means that this is a
metric that can be measured. This is a metric that
can be replicated. And we can start having real people and a lot of people
populating our programs. And at this point, it is
time for you to hire a team. This is the final piece of
the puzzle that you need to put into place in order to unlock exponential
growth of your business. And this is exactly
what we're analyzing in the final module of this course that you're
just about to enter, right? So thank you very
much and we're going to see you in the final module.
21. Teaming up: The Solo Approach: So ladies gentlemen, I would
like to welcome you to the final module of the course. Now in this final
module of the course, we're going to be
discussing about scaling your creative business. All right, if we consider the fact that you've
brainstormed your target avatar, you created your
target audience. You've brainstormed your niece. You've brainstormed your offers. We got the funnels done. We talked about how to
populate the funnels. Now it is time after
the system of ours, of our business, right, is
set to talk about scaling. And the best way to
scale your business. And pretty much the only
way to scale your business is to detach yourself
from the system. So in every part of the system, in every gear of the system that involves your time and yourself. We try to detach ourselves from our business and from
employees become right, the CEO's, if you will, or directors of the business. And this is done by outsourcing staff and
automating our business. And this is exactly what
we're going to be discussing in this final multiple
of discourse right here. Now, I don't want you to
think before we start, right, by analyzing all of the concepts that we're going to be analyzing
in this module. I don't want you to think that learning the stuff
that we're going to be analyzing in this module
and analyzing all of those key aspects is something
that only an advanced, like creative business owner. Things that advanced creative business owners
should know, right? It is very important for you
to have those concepts and those ideas and those datasets
in the back of your mind. And know when it is time
for you to outsource. And how you can start
gradually write outsourcing stuff so you don't bite more than
you can chew, right? So in this first session of the final module of the scores, we're going to be discussing
about the solo approach. So what happens in a creative business when you take care of
everything, all right? And how you can
gradually, again, detach yourself
from this business and let everything
scale automatically. All right, so
welcome to the stats and I'm very happy
to have you here. Let's time into
this presentation. So the first part of teaming up is the so
called solo approach. And in order to
understand all of the different
parameters that we can automate and
outsource to others, we need to check out
again our funnel. So this right here is
the funnel, right? What can we outsource in a
creative business if we take, for example, into
consideration this funnel, which is kind of the best
of both worlds, right? So it is a mix of the low ticket product funnel and the high ticket
product funnel. It is a mid ticket
product funnel. So what can we outsource here?
Let's start from up here. Our sorts, if you remember,
need to be scripted. And we talked about scripting
our sorts with TPT. That being said, if you want, you can hire someone to
script your long form videos, which then will be transformed
into short form videos. So definitely long
form videos can be scripted and you
can hire someone to script your long form videos. Then again, you can hire someone to edit the long
form videos for you. Then you can also
hire someone to edit the short form videos from you transform long form videos
into short form videos. As we go down again, the funnel, you will see that, for example,
we had scripting up here, then we have editing. And then we move into
our landing page on our website. And
what happens there? We need a marketer
if we want to take things to the next level and detach ourselves
from a business, we can hire a marketer, for example, to create
our landing page, to create our VAs, to handle e mail marketing,
all of that stuff. And of course, we can
have a sales rep, so we can hire a salesperson
to take care of sales, to book call calls with clients. And pretty much we're
going to be analyzing in this final module how to hire every single one of those
people. So how to hire someone. Scripture videos, how to
hire a long form editor. How to hire a short form editor, How to hire a marketer. When should you hire a marketer? When should you
hire a salesperson? Right? And if you manage to
hire all of these people, if you manage to outsource every single aspect
of your business, this is what gives
you the key to scale correctly in
this field, right? So again, the long
form scripting. If we outsource it,
we outsource it to a person called the copywriter. And we're going to be
talking about what a copywriter is, right? So pretty much this
creative business, in order to work
automatically needs you, which is going to
be like the persona right of this creative business. A copywriter, an editor, a marketing agency,
and a sales rep. So this is a five
person if you will, job if you want to take it
again to the next level. But in this asonright here we're discussing about you, right? Because when you're
starting out, as we talked about, you need
to be a jack of all trades. Which means that you will be the marketing agency and
you will be the copywriter, and you will be the sales rep, and you will be the editor. Now I know that
this sounds a bit overwhelming and a bit
complicated, but here's the thing. Due to the fact that
we're leveraging all of those automated systems
already found in social media, this isn't exactly the case. And let me elaborate on this. So if we take the
marketing, for example, at the beginning, you
do not need to do any marketing because
we're going to be uploading our
videos on Youtube. And Youtube, again, distributes
videos automatically. If your videos resonate
to your audience, they will engage
with your stuff, they will check out your offers. The marketing agency is out
of question where you're starting out now regarding copywriting and a sales
rep any closer if someone books a
call and you want to make a client
out of him, right? Again, what a copywriter is, is someone that
knows how to write convincing text that will convince someone to
enroll in your programs, to buy your offers and
all of that stuff. If you keep in mind that A very important
rule that I have, and I always have
imprint in my head that people buy from
people that they like. If you show your genuine
self online, right, and you provide value and people resonate with your
message and like you, then you don't need
sophisticated marketing. And you don't need like
sophisticated copywriting and all of that stuff to
convince people to buy from you. So copyrighting and being a
sales closer, for example. Hiring a sales closer is again, automated due to the fact that you're being genuine
with your content. So people don't need
to be persuaded by a copyrighted or a sales
rep to buy your offers. So in a sense, marketing in Youtube sales and copywriting are
already like taken care of the only thing that
is kind of time consuming and the first thing
that we're going to be outsourcing in this
business is editing. All right. Now, nowadays
in those, again, times that we're living,
it's not actually that hard to edit videos like back in the day, it
used to be very hard. Back in the day you used like you needed to consume a
big amount of content, you needed a huge amount
of expertise in order to be able to edit
videos like correctly. Nowadays, it's not
that hard. All right. That being said, it is
time consuming and it could be the most time consuming part of a creative business. And this web, we're going
to be talking about how to outsource editor
and it's going to be one of the first things that you're going to be
outsourcing, right? So in the solo approach in which we're analyzing
in this lesson right here, your absolute best bet
is to be authentic. Because if you be
offending, again, you don't need to stress
about copyrighting. You don't, you don't even need to know what
copywriting is. You do not need a sales rep. Because again, being authentic, people will enter your calls and will book calls
to talk with you. And they're going to be already, they are already going to be
warmed up from your content, so you don't need to stress about convincing them
with a professional. And again, you probably
won't even need editing. There are people that the fact that they're so
authentic online, they don't even need
to edit their videos, they just open the camera,
press record record. Valuable lessons,
people resonate with them and they
buy their products. All right, so trust me going, being authentic on
camera, on Youtube, on social media, in
your creative business will get you a long way. And we'll give you all of the resources to scale
afterwards, right? And those could be
financial resources, these could be time
and energy resources. Let me give you a
great example here, right? So that's right here. This guy, this
bodybuilder is called Sam Sule and he's like one of the people that has taken
Youtube with a storm. Check this out, he creates
1.5 hour videos, right? So every single video of his is like at least 1
hour and 30 minutes. And he doesn't edit the videos, he just chels press recording
a camera does his thing, people resonate with
him and he's just like 100% authentic and check it out, he has 3.4 million views
in this video eight year, which is just a video
of him recording with a camera and just being
authentic to the camera. All right, And this is just
a prime example of how far authentic can get you in this
Youtube game. All right. Samsuluk is a prime example of a person that has a
huge creative business, made millions of dollars just by recording
genuine videos. He doesn't have a sales
rep, he doesn't have a copywriter, he
doesn't have an editor. All right. And he
has managed to do this just by being authentic. On the other hand, how
many Youtubers do we know with extreme
productions All right. That travel the world,
have a film crew, have editors, have media buyers, have all that stuff and still cannot strike the same
numbers as Sam Sulk. For example, this is
a video from Pidas. He has 2.5 million subscribers. Sam Suc has 3.2 million
subscribers, so more subscribers. And this video is
seven months old, it has 900,000 views. Right. And he literally
like camped out out of space X for a month
and gave a Gal mask. And this guy just recorded
1 hour of his day and got like three times the views. So you see how far
authenticity can get you. This is one of the most
important things that I want you to be getting
from this course, all right? And this quote right here that people buy from
people they like, this is extremely important. Once you understand
this, all right, you will have a huge
creative advantage. Because once you make
people like you, once you convince people
that you're genuine, that you provide value
and they also like you, then you will be
generating big amounts of revenue with your courses and with your creative business. All right, so we discussed
about the solo approach. You have a general idea and
a general consideration of what the solo approach is and how you can
become the editor, the marketer, the copywriter,
and all that stuff. But as I promised in this
final module of the scores, I'm going to show you scaling
principles, all right? And the thing with
scaling is that again, we need to be
detaching ourselves as much as possible
from our business. So in the next Es we're
going to be talking about the first person that
you need to hire, and this is a creative director. All right, I'm going to
see you in the next Es.
22. Teaming up 01: Hiring a Creative Director: Ladies men, now we've analyzed the solo approach and pretty much we outlined every
single aspect of your business that
can be outsourced and should be outsourced if you want to enable like exponential growth and
scaling in your business. All right, it's time to move and analyze the first person
that you should hire. The first thing that
you should outsource in this second again feature of this last module
of the course. And in this lesson
we're going to be talking about
creative directors. When I'm referring to
a creative director, I'm talking about
a combination of a person that manages
social media accounts, edit your videos, and script
your long form content. This is what a creative
director is and you will be surprised
on how cheaply actually you can hire a creative director to
assist you in your work. All right, so welcome to the second lesson of the
final module of this course. Let's dive into the needy gridy on hiring a creative director. So as we talked about
in this funnel, those are all the
aspects that we can outsource in a
creative business. We talked about scripting, long form content editing, long form content editing, short form content
marketing and sales. Now a creative director is again a combination of a
copywriter and an editor. So what the creative
director will do is that he will take care of the
upper part of your funnel, which is again everything
social media related. So he will script your
long form content, he will edit your
long form content. He will transform your long form content into
short form content, and in general, make
your life easier. Now, why do we hire
creative directors? Why are creative directors the most important
people to hire? And why are they
the first person to hire in a business?
Well, it is very simple. If you have a creative business, your time is tied mostly in this upper part of the equation of the funnel,
right, if you will. So for example,
the landing page, the VSL, the checkout page,
the e mail marketing. All of these tasks are
pretty much automated and you must optimize them once
and once they're on line. You know, they work like automatically without
your time input. But your time is really required on social media
and creating content. And this is why
outsourcing some of it in a creative director
is a very good idea. So what is a creative director? We talked about a
creative director being a combination of a
copywriter and an editor. He pretty much will put your business on
autopilot regarding. And if we think that in the first paragon of
this funnel right here, this is where most of our
time is needed, Okay. So pretty much what
a creative director will do to your business is that he will help you with
cross uploading, right? Long form content into
various destinations, transforming long form content
into short form content. All of that stuff, he
will create thumbnails. He will script your videos. He will edit your
long form videos. He will come up with video ideas that are relevant to
your target avatar, your target audience,
and your knees, right? And he will also edit
short form videos. Another very cool thing
that you can enable your creative director to
do is to hire more people. So your creative director
can hire more editors, your creative director can hire more people
to script videos. Your creative director can hire famil creators, for example. So once you find a
person that you can trust and you know that he's aligned with
your business vision, he knows exactly your
valuable position. He knows exactly, again, your target avatar, your target
audience, all that stuff. Then you can give him
the ability to hire more people if again you have the financial
resources to do so. And we'll talk about later
investors right here who should hire a creative director and who shouldn't hire
a creative director. All right, so again, these are the tasks that a creative
director will take care of. And trust me, those are
very time consuming tasks. If you have a creative
business like, most of your time will go
into these tasks right here. Once again, you have optimized
again your landing pages, your check out pages,
your e mail marketing, all that stuff. All right? Because those are
recurring tasks. Those tasks will need to be
done on a recurring basis. Now, who should hire a creative director who will benefit from a
creative director? Because one of the worst
things that can happen in your business is you hiring
someone that you don't need. And you just spend resources and resources and you don't
get the desired results. So in the next slides, I'm going to show you
who should hire and who should never hire a
creative director. Now if you are selling high ticket offers and
your framework works, then this is a green flag for you to consider hiring
a creative director. This means that
your funnels work. This means that
your social media is nailed down and you are
able to convince people to, you know, fall in
love, if you will, with your character and
check out your offers. This means that your framework works and people are seeing results and people are
actually interested in your high ticket offers from
your social media. So the biggest misconception
ever is that people want to hire a creative director to help them set up their offers and
set up their social media. This is wrong you want. A creative director and you want to teach your
creative director exactly the strategy that
you have used so that he can recreate it without
you being in the equation. A creative director will not
set up your social media, he will just optimize your social media while
you're not there. All right, again, if you
have found your video style, you know what your
video style is, you know your long
form video style, you know your short
form video style, and you're happy with the
results you're getting. You should hire a
creative director. You should never think that by hiring a
creative director, your results in content will like exponentially
grow. All right? It might happen, but
you should never bet on just paying to win, if you will, because
this is not possible. What you should expect when
you hire a created director. You should expect perhaps to
keep your business and keep your influx of traffic
in a linear mode. But you will be detached, your time will be detached
from the equation. All right, again. Finally, if you want to focus on other aspects of
your business rather than those very time
consuming aspects, okay? Because as a
businessman, you might not want to be creating
your thumbnails. You might not want
to be scripting videos for hours
every day, right? You might want to
focus, for example, on e mail marketing or
on closing sales calls. And you don't want to focus
that much on content, right? Again, if you want to focus on other aspects
of your business, hiring a created director would be an amazing idea for you. Now, who should not hire
a creative director? Very important type. If you have made $0 hiring anyone is a bad idea, all right? First you get profitable, Then you consider outsourcing stuff and hiring people, right? Yes, hiring a creative director will bring more money
than, than your business. But trust me, it is a bad idea to start hiring people if you have made $0 And the framework that I thought
in this course right here, again, if you follow it, you will be generating income without paying
a single dollar. This is the base of the
funnel that we have created, so please stick on the funnels.
Optimize your funnels. Optimize your content. Optimize your offers.
Optimize your product. You will be making money. And then consider
hiring someone. Anyone, not only any creative
director, marketing agency. All of that stuff that
we will be analyzing, do not hire them if you're
not generating income. Second person that
should not hire a created director if you simply hate
coming up with ideas. Which is pretty much
impossible because I showed you a framework for how to come up with like
unlimited content ideas. All right? And you absolutely
also hate editing videos. If you hate the job, you should
outsource it, all right? You should learn how to do it. You should understand
the process, all right? You should get better at it
because at the end of day, as a creative business owner, you will be a Jacovll
trades and then you should consider hiring
a creative director, because again, this business
is not a pay to win. You can't pay to win. You need to understand exactly how hard the work that
you're outsourcing is in order to be able
to price the services of a creative director
correctly. All right? So just outsourcing something simply because you
hate it and you're lazy to figure it out is a bad strategic approach
in every single business. And you shouldn't, you
should absolutely not hire a creative director if you fit like this person
owner right here. Finally, if you're
a bad communicator, obviously you shouldn't, you shouldn't like
outsource anything. You shouldn't hire anyone if you don't respect your employees, If you don't pay them correctly, if you don't value their work, if you're not good at
communicating with them and encouraging them to keep on
working with you, right? You absolutely should
not hire someone. This is an insane red flag right now. This is
a great question. Is a created director
essential for scaling and growth? Can
you answer this question? The answer is, of
course, pretty obvious. Absolutely not, right? A creative director is
not essential for growth. Again, the example
of some select. This guy managed to
create an empire on Youtube with more than
3.2 million subscribers. Just like, I don't think he
edits his videos at all, he has never edited his video, he has never
scripted his videos, he has never uploaded
a short in his life. Right. He's just honest, and authentic, and honesty and authenticity
will get you far, especially especially in
those modern days on Youtube, in which people start to
turn into personal brands. So having a personal brand
which is based on honesty and authenticity will get
you very, very far away. All right. So we talked
about creative directors. We talked about when you should
hire a creative director, when you should not hire
a creative director. And the next step, once we get this part nailed, once we get the content
part nailed, so once again, we script the videos,
we shoot the videos, we edit the videos with again a combination of a
copyrighted and an editor, which is a creative director. Then it is time to
move to the next, if you will, scale of the
funnel, which is right here, the landing page
creation, the VSL, the checkout page,
the order bump, sales, reps, marketing
and all that stuff. And this can be achieved with partnering up with
a marketing agency. Partnering up with the
marketing agency is a very common like subject of
every creative business. Because there are many different
marketing agencies and many people will try and promise results through
a marketing agency. So the next lesson
of this course, it's going to be very,
very helpful for you. Because trust me, if you
start a creative business, you will be, again, many marketing agencies will be reaching out to you to
collab with you, all right? So you need to know the correct information on how to choose the correct marketing
agency and where to put your chips again when
it comes to marketing. All right, so all
of this will be happening in the next
lesson of the scores.
23. Teaming up 02: Hiring a Marketing Agency: So ladies and
gentlemen, welcome to the third installment of the
final mold of the scores, in which we're going
to be talking about partnering up with
a marketing agency. Now again, as a creative business owner,
as an entrepreneur, you will be, trust me, contacted by thousands
of marketing agencies. Because owning a
marketing agency has actually been a very like, a hugely rising topic online. Many people are coming up
with marketing agencies and they promise crazy
results, all right? But, and they also charge crazy prices for
those results, right? But not all of them
deliver, right? So this lesson is
going to be very, very helpful for you, all right? And it actually can save
you huge amounts of money. All right, so let me show you exactly what a
marketing agency does. What a marketing agency can
provide for your business, what things you should look for like in a marketing agency, and what are some red flags again, regarding
marketing agencies. All right, so I hope you
enjoy this lesson right here. I know that if I was talking
to my younger self and my younger self had one of those lessons to
like look out for, It would be very, very helpful for my business. All right, so again, partnering up with
a marketing agency. Let's go. So a marketing agency
takes care of two things. Pretty much as you can see
in this funnel right here, the landing page, the VSL
and the E mail marketing. That being said, some
marketing agencies can refine your whole funnels. In general, a
marketing agency like, the more you ask, the more you get from
a marketing agency and obviously the
more you pay for. All right, so this is exactly why it is very good for you to be a jackal trades and have a basic understanding on how
to create your own funnels, how to funnel people from social media to
your landing pages. Because if a marketing agency does every single
step of this funnel, it will be very, very
expensive for you. All right? That being said, after some time in your
creative business, it is good for you to partner up with the marketing agency. Because the funnels and the
systems that you will be setting up with this
marketing agency will stay there forever. And you actually will be profiting out of
those funnels forever. Because in contrast with
a creative director, those steps right here, the creation of long form
content is something in short form content is something that should be done
every week, right? Because every week we're
going to be creating videos. Every week we're going to be turning those videos into short. But the landing page, the VA sale, the checkout
page, the sales, and the e mail marketing is
something that needs to be set up once and just it
works automatically for you. So again, what a marketing
agency will do to your creative business
is that it will help you get more traffic and leads. Because traffic is converted to leads through our
funnels and of course, leads will be converted to
customers through, again, refining our funnels
and sometimes they also help us
with our offers. All right, so can a marketing agency takes care
of the funnel, if you will. It takes care of the traffic, it takes care of the leads, it takes care of the
customers, all of that. And of course, it is
going to be expensive, but I'm going to show
you ways to calculate expenses and get profitable
from a marketing agency. So again, all of
these things, again, the conversion of
traffic to leads and leads to customers
are done from those, again, five different things. So what they do, they help
you with personal branding. They help you with cold
outreach. All right? They help you with
funnel creation. They help you by
creating landing pages. And they also sometimes
work with ads. All right? It depends on which marketing agency
you will partner up with. In general, I take care
of my marketing without a marketing agency on my low ticket product and
my mid ticket product. The marketing is done 100% through honesty
and transparency. And my long form videos
just without any marketing. And regarding my
long form content, I actually do paid
cold outreach, not ads, but cold outreach
to people that I know that fit my target avatar with the help of a
marketing agency. All right, So what are the
pros of a marketing agency? What are the good aspects of parting of the
marketing agency? Well, of course the take care
of the marketing right and you get more time to focus on other aspects
of your business. Very important because again, as a creative business owner, you want to get creative. And marketing can
actually be creative, but isn't like the
best thing to work on. If you are a
creative individual, you might want to
be creating videos, you might want to
be teaching people. You might want to be
brainstorming your offers. And marketing isn't as hot
for a creative person, at least for me, right? The second huge pro of a marketing agency
is that they actually can bring a huge amount of revenue to a business.
This is a fact. Marketing agencies have been generating income to businesses because marketing is
a key decisive factor that will help people
buy your product. All right, So they actually
bring a lot of value and a lot of revenue to a
business. Not all of them. But yes, partnering up with the correct marketing
agency will skyrocket your business revenue. All right, again. A huge pro of a marketing agency we discussed about previously
in this son right here, is that they create
the funnels of your business once and
then you get to use them and convert
strangers to customers through these funnels
forever, right? Very, very important. Now, what are the cons of a
marketing agency? The biggest problem with
the marketing agency that many creative individuals
struggle with is that they can get very, very expensive. All right, marketing agencies
can get very expensive depending on the services
that they provide. So we need to be very
conscious on when we're going to be hiring a marketing
agency or a marketer. Right? The second huge problem with marketing agencies,
as we talked about, is that 90% of them over promise and under
deliver the results. Because it is very easy for a marketing agency
to tell you, hey, we're going to create
those funnels, We're going to turn all of those strangers into customers. We're going to bring you all
of this revenue and then you pay them a huge amount of money and they just
don't deliver. All right? And this is actually, this is a common thing with marketing agencies
because again, the marketing agency model has
become very, very popular. And many people are starting marketing agencies
without having the expertise to deliver on the results that
they promise, right? Of course, this is
why it is hard to find a marketing agency
that you trust, right? Because trust is like
the number one thing that we should build upon when outsourcing staff
of your business when we're working
with others, right? We should trust our
creative director, we should trust our marketers. We should trust sales reps and all the other people are
going to be working with. All right, those are the pros, the cons of a marketing agency. So when should you partner
up with a marketing agency? This is perhaps one of the most important sides of
this presentation. Because if you don't partner up at the correct time
with the marketing agency, you could be leaving a lot of
money on the table, right? And if you partner up
at the wrong time, you will be losing lots and
lots of revenue and money. So number one thing, if you're getting positive
feedback from people that have purchased
your high ticket offer, as we talked about in
the previous lesson, you should partner up with
a creative director when people are converting and are buying your
high ticket offer. All right, If people that are buying your high ticket
offer, all right, are seeing positive results and are giving you
positive feedback, then it could be a good time for you to partner up with
a marketing agency. Why? Because with
positive feedback from your high ticket offers, you will have a huge
asset to your business, which are reviews
and testimonials. And trust me having reviews and testimonials to provide to
your marketing agency for them to transform them
and integrate them into a landing page is one of the biggest assets
that you can have. In general, reviews and
testimonials are very, very healthy, if you will, to a landing page and help
convert lots of people. So if you partner with
a marketing agency, but they know what
they're doing and you trust them and you
provide them with reviews and testimonials
of people that have purchased your
high ticket offer. They can do a lot of
damage with them. Also, if you know that
your time is better spent on refining your program rather than marketing
your program, right? And when I say
program, I refer to your high ticket offer,
then absolutely. Go ahead and outsource
marketing to a marketing agency if you know that you can make your
high ticket offer better. Because if you can make your
high ticket offer better, this means that you can provide more value to your customers. That means that
your customers will get more value and will be generating more income if
your value proposition is, of course, income based. Which means that at
the end of the day, you can price your high ticket offers again more expensive. And you will be
generating more money even if you're
outsourcing marketing. So at the end of the day,
if you've understood this correctly from the final module
of the scores, all right. Outsourcing staff and
hiring people all comes down into managing
your time and energy. Because climate energy are two things that we just
can't have enough, right? And they're limited.
So we need to be very aware of where we spend
our time and energy. Again, if you're
generating revenue and wish to take things
to the next level, partnering up with
a marketing agency can be a very good idea for you. And again, a huge green
flag to partner up with a marketing agency
is if you know and trust the founder of the agency. So if you know and trust the
person that has came across this marketing agency
and you know him and you would hire
him as one of your, again, clients, if you will, or one of your people
that will help you grow your business,
then absolutely, yes. If you know the
person you trust him, partner up with his
marketing agency. All right, finally, you need to know that you
have a hot product and when I'm
referring to product, I'm talking about your
high ticket offer. So if you know that you
have a hot product and you feel like many people
can benefit from your product and it's
just that it's not getting the exposure
that it deserves, then yes, this could also be a green flag for partnering
up with the marketing agency. So again, if you check all of
these boxes Yes, go ahead. Pay for a marketing agency, hire a marketer and take your
business to the next level. Now, when should you not partner up with a marketing agency? Again, if you made $0 hiring
anyone is a bad idea. Do not partner up with
the marketing agency. If you have made $0 they will not skyrocket your revenue.
They will not help you. You will be losing big amounts of money if you hire someone, If you've made $0 all right. At least if you don't
have a huge experience in the field of business
and entrepreneurship. Again, if you have no experience
in working with people, partnering with the
marketing agency could be a bit too much
for you, right? This is why I always suggest you to hire a creative director, to work with a
creative director, and then consider working with a marketing agency, all right? Because it can get
a bit overwhelming. The only way for it not
to get overwhelming is if the only person that you're communicating inside
this marketing agency is, for example, the creative director of
the marketing agency. Or the CEO and founder of the marketing agency. All right? Because if you start talking with ten different
people that will manage your socials inside
the marketing agency, it's going to be a
problem for you moving on if you don't have the time, energy, and financial deposits, and you're not comfortable in
investing all of the time, energy and financial
deposits that are needed to create a healthy relationship
with a marketing agency. Then do not partner up
with a marketing agency. Again, a healthy
relationship with a marketing agency can bring a lot of money to your business. But you need time to invest, you need energy to
invest, and you need financial
deposits to invest. Finally, the biggest red
flag in partnering up with a marketing agency is
if you're not sure about your product and you just want someone to sell
the product for you. I guess it could sound weird, because
at the end of the day, marketing agencies help
in marketing and help in sales and drive
revenue to your business. But trust me, if you don't
have faith in your product, if you don't know how
to sell your product, if you haven't generated
any sales and you're just waiting for a
marketing agency to come like an angel and
sell this product for you. This will not happen. Okay. This is why I
insist that you should be getting positive
feedback from your high ticket offer again. So you should be selling your high ticket
offers before you partner up with the
marketing agency. Now, of course, you can partner up with
a marketing agency. And of course, there
are exceptions in this rule in which
you could find this one out of 100
marketing agencies that could sell a
product for you. All right, that
being said as thump, those are the suggestions that
I would give you a again, a person that just wants
to see you succeed. And I don't have anything
to ask for you rather than just giving you information
in this course, right? So, is a marketing agency essential for
scaling and growth? Absolutely not. Right? But
a good marketing agency will transform your business. A good marketing agency will exponentially grow
your business, right? And of course, they
will be expensive. But they will be expensive
because they will be generating you big amount
of dollars, right? Again, people buy from people they like Sam
Sulk has generated thousands and millions
of dollars with thousands of millions of
subscribers that he has. Again, without any marketing, all he does is that
he's genuine, right? So what is next after hiring a creative director
and a marketing agency? The final step, the final thing that we need to tackle
is this part right here. All right, closing sales calls. And this is done with
hiring a sales closer. So in the next
assume, we're going to be discussing exactly that. What parameters you should
check and which boxes you can, you should check if you're
going to hire a sales closer. Right? So thank you very
much and I'm going to see you in the next of course.
24. Teaming up 03: Hiring a Sales rep: So welcome ladies
and gentlemen to the final lesson of the final module of the
scores in which Pegram me talking about
hiring a sales rep. A sales rep is the final person that someone should hire
in a creative business. And again, in this lesson,
we're going through the pros, the cons of hiring a sales rep. When should you
hire a sales rep? When should you not
hire a sales rep? And this, again, is the
conclusion of outsourcing the work in a creative business and maximizing the scalability, if you will, of a creative
business by detaching ourselves and our time
from our business model. Right, so welcome to
the final lesson of this final module.
Let's get started. So teaming up part four, Hiring a sales rep
or a sales closer. As we talked previously
in this lesson, a sales closer sits at
the bottom of our funnel. This means that if we want
to hire a sales closer, it is good for us to be already partnering up with a
creative director, write an editor, a
marketing agency. And then the final piece of the puzzle is a sales rep. Now, a common question
that I get when I call someone on a
one on one basis, right, is, so can I hire a sales closer without partnering up with a marketing agency, without having a
creative director? The answer is absolutely yes. Because a sales rep doesn't
what you do with a sales rep, it's pretty much you outsource the sales calls of your
high ticket product. This means that if your
high ticket product has many visitors and many people want to
book calls and talk to you and you can't
handle all of these calls. This is where the sales
rep comes into play. What does the sales
rep do again? A sales closer is a
person that will automate sales calls and convert high
ticket clients for you. So with again, outsourcing
the sales calls, we detach ourselves from
the sales calls and we automate the process of
booking high ticket clients. That being said, again, sales closures depending on the product that
we're selling and the price of the product
that we're selling, and the amount of time
that they need to invest in every single call they
can get pretty expensive. And this is why in
this, and again, we're going to be weighing
the pros and the cons of hailing a sales closure. So the pros of hiring
a sales closer, all right, is that obviously you completely detach yourself
from the sales process. And again, your
high ticket offer becomes very, very scalable. And this, if you can recall from the second module
of this course, was the problem with
our high ticket offer. All right, because it
is more expensive, we needed to invest our personal time into
the sales process, right? If you compare it to
the low ticket product and the low ticket
offer that we have in the mid ticket offer that we had those offers sell by themselves. So we could be sleeping,
we could be out skiing, we could be working, and those offers are going to
be selling by themselves. But the high ticket
offer requires us to enter a sales call
in the funnel. And this is why hiring a
salesperson can help us with automating the process of selling a high ticket
offer of ours, right? Then if a salesperson is good, they might even convert
clients better than you, all right? This is not easy. It's not easy to find
a salesperson that is so good that converts
clients better than you. In general, when
you're outsourcing your work into someone, expect the job to be
done a bit worse, all right, than if you
would do it by yourself. Because obviously our
creative businesses are personal brands and people really value talking to the person of the personal
brand. All right. So, but sometimes a sales closer can actually
convert better than you. You're very lucky
if you find a sales closer that converts
better than you, we can talk about
training sales closures later on in this
doesn't right here. And then in combination
with a good funnel, a salesperson can all generate a huge amount of revenue
to a business. All right? And sometimes I know that many big creative businesses have more than one salesperson, or they enable one sales rep to hire two or more sales rep. So they've got many
salespersons booking calls all the time and this is how they generate huge
revenues to business. All right, On top of that, a rare pro that people don't
talk about salespersons, but it's definitely out there, is that salesperson add credits to your name in
the eyes of clients. Why? Because a client, a call, books a call and suddenly
he doesn't talk to you. But he talks to a salesperson
and he knows that, you know, you're like big deal because he
doesn't talk to you. He knows that your time is
very, very precious for you. So you need to
filter them through a salesperson before they
start working with you, which is kind of cool
for some clients. Other clients see
it as a turnoff. But in general, those are the pros of filing
a salesperson, with the first one being
the most important one, the fact that you
detach yourself from your high ticket offer. Right? What are the pros, what are the cons
of a salesperson? The first one is that they
can get expensive, right? And they will be usually
getting paid revenue based, right, with percentages of
your high ticket offer. So some salespersons ask for up to 10% 20% of your
high ticket offer. Again, price, which is a lot. Then again, you are
outsourcing and automating the process of selling your high
ticket product, which is very important, right? In addition to that. As we discussed
about, especially in this final part
of the scores, in this final module
of the scores people buy from people
they like, right? And they don't
exactly know and like the salesperson, if
that makes sense. Because for someone to book a high ticket offer
call with you, which means that
they're interested, right, in purchasing
your high ticket offer. This means that they have been nurtured through social media. They have been nurtured
through Youtube. They have seen
your landing pages and all that stuff, right? And they resonate
with your message. And they like you. They don't like the salesperson. They
don't know who this is. It's a stranger for them, right? Whereas you're not a stranger. So this is why I said that. Obviously, you showing
up in a sales call and you closing the sales call is the most optimal thing to do. Salespersons obviously
have more experience in sales calls and they know tricks to use to persuade others. That being said, having
someone across the camera, across the table that knows
likes and resonates with your message is like the best sales strategy
ever, all right. A bad sales rep also will
leave money on the table. Remember that, because you
will be having calls booked, all right, for your
high ticket products. But if you have a
bad salesperson, then would be you won't be converting those people and you will be money on the table. So you need to hire
the correct people. When should you partner
up with a sales rep? I'm sorry for the
title. When should you partner up with a
sales rep? All right. If you're getting
positive feedback from people that have purchased
your high ticket offer, it is time for you to start
outsourcing even more and time for you to start
having a sales rep. The most important indication that you should hire a sales
rep though is number two. If you're getting more
calendar bookings for calls that you can handle, all right. This is a blessing. First of all, in any business
take if you're getting more calendar bookings for
calls that you can handle, congratulations, your
offers are amazing, your value probably is amazing,
and you're doing great. This is when you should
higher sales rep, because as creative
people we don't want to be working like slaves
in our businesses. All right? At some point we
need to outsource stuff so we can focus on what we love
more, which is creating. Right. So if you're getting
more calendar bookings for high ticket product
potential calls Right. That you can handle, then yes, absolutely, hire a salesperson. How many bookings are usually the amount that you
need to hire a sales rep? I think if you have more
than three bookings per day, then absolutely hire a
sales rep because it's like every book for a sales
call is 30 minutes, so it's 1.5 hours every day. And this could be a big amount
of time for some people. So this is when I would
hire a sales rep. Right now, if you know how to sell on a call and you can
teach that to someone, this is also an indication that you should
hire a sales rep. All right? You
should 100% not hire a sales rep if you just want your offers to be
selling by themselves. You hire a sales rep after you know how to persuade
someone in a call. After you know how to
present your offer to someone and
after you know how to close someone, all right. You record a sales call of
yours which is successful. And then you send
the video over to the salesperson for him to
study your persuasion tactics, what you said, what
he didn't say, and recreated in his own calls. All right, This is when you
hire a sales, a salesperson. Finally, again, if you want to focus on more aspects
of your business, if you want to explore again more aspects of your
business, then yes, absolutely hire a sales rep because you want to
detach your time from, again, selling and you
want to be creating. When should you not hire
a sales rep? All right. I'm sorry about the
title. When should you not hire a sales rep? If you made $0 Hiring
anyone is a bad idea, especially sales rep, which can get pretty, pretty expensive. You should also not hire a sales rep if you can't
close sales by yourself. So I forgot the right here, or don't misjut this, but if you can't close
sales by yourself, it is a bad idea to
hire a sales rep. Why? Because if you hire
a sales rep and you just expect him to be
selling products for you, he will use wrong tactics. He
doesn't know your products. And if even if you
the brand right, the personal brand itself can't sell one of your products, then a sales rep isn't
going to help you. Finally, if you're
not sure about your product and you want someone to sell
it for you again, do not hire a salesorp. You need to be sure
about your product, You need to be confident
about your product. You need to have high
ticket offer bookings, lots of them, and you need to be successful in
converting them. This is when you
hire a salesorp, because you can train him and he will make your life easier. So is a sales rep essential
for scaling and growth? Well, kinda right at some point you will need one
if you have many bookings. So if you want exponential
growth in your business, and if your business
has many bookings, then yes, sales reps are
kind of essential actually. Why? Because imagine having
five sales calls per day, 30 minute sales calls per day. That's 4.5 hours per day trying to persuade others to buy your
stuff, all right? If you work 8 hours and 4.5 hours out of those are
just talking to people. You will hate your
job, all right? And it will be just very,
very exhausting for you. So yes, if you want to scale your high ticket
offers at least, then sales reps are actually
pretty essential, right? And this lady
gentleman concludes the lesson regarding sales rep. And obviously this
mode right here which we discussed
about outsourcing every single aspect of
our creative business to create this automated system. Again, that will
help you scale and grow exponentially
your business. All right, in the final
lesson of this module, end of this course, I'm going
to be talking about timing. And timing, I think is one of the most important
things that you need to understand, all right? On top of hiring sales rep,
hiring marketing agencies, having created directors
and all that stuff, you need to understand
the concept of timing. What is the correct timing and what timing I chose in
my creative business? That obviously helped me scale in the point
that I am today. All right, so thank you
very much. I'm seeking the final reflective
lesson of the course.
25. My Thoughts and Insights: So in this row, edited
video right here, I'm going to elaborate
on the reality of owning a creative
business, right? Being an entrepreneur
and actually turning your passion into
profit through content, through funnels,
through your products. Through helping on one on
one basis, if you will. Thousands of people
worldwide, right? This is something
that I know I have done and I am
teaching right now, 2000s of people, right? And just because I've underwent through this
transformative experience, I know exactly what will
happen to you if you follow this again framework of mine and you actually become a creative
business owner, right? So I can give you some examples, some tips and pretty much outline what's
going to be happening in your life from this
point moving forward. If you implement the stuff
that we talked about, right, in all of the
previous videos now, having a creative business
has of course, many pros. And I'm going to start
with the pros, right? The first pro and the biggest one being that you can
work whenever you want, wherever you want, right? And how much you want. That's the biggest
asset of this business. Because it's completely
different to make $1,000 tied while being
tied in a certain location, right, while having to work
a certain amount of hours. And it's completely
different to make the same $100 from wherever
you want, right? With any amount of work
you want to input, right? That's a huge pro. The second huge Pl is that you actually do and you
actually help people. Which in my case,
I think it's part of my like mission, if you will. My destiny is to help as
many people as possible. And I find great fulfillment
into helping people. Teaching people, working with people on a one on one basis. Like I find insane
fulfillment to this, right? And if you actually feel
like helping people is part of let's say journey, right, Or your destiny, then
this will be a huge pro. So this is the second
pro. So again, to recap, working from
whenever you want, like whenever you want
or however you want, and helping lots of people, those two things are
very important to me. And this is why this is one of my favorite business models. The third thing
that is extremely, extremely cool with
this business model is that you actually
take your experience, something that you
know how to do well. Right. Which means that if
you know how to do it well, you're kind of an
expert on this. And if you're kind of
an expert on this, this means that you have
like joy doing this. And you take this
experience of yours, those thoughts of
yours, those processes that you have downloaded
in your brain. And you know how
they work, right? And you turn these
into your work. So every single day as you're teaching
thousands of people, as you're doing what you love, you're literally elaborating on frameworks and processes that
you're very interested in. And this is exactly why you
have mastered them and you have experienced them in
a very vibrant state. And this is why you want to
share them with more people. All right, so in general, those are the biggest assets
of this business model. All right, again to recap, the fact that you work
from wherever you want, whenever you want, you get to teach people which
is very important. And of course, you get to be involved in things that
you're very passionate about and those are
like huge, huge assets. There are way more
assets, you know. The fact that this is online, your products will be
selling as you're sleeping. If you place the
correct systems in the correct funnels and you
hire the correct people, you can outsource
this whole business. And you can just keep helping people on automatic
basis, if you will. But those are things
for the future. Now, let's talk about some cons, some problems that arise with this business model that many people don't
think about them. I have personally
witnessed them. I have personally
seen them in my life. Right. And I think that
you should be aware of those problems before you
embark in this journey. Right. Or as you're embarking
in this journey. Just a small note here. The pros outweigh the cons. And this is why a business model that I've chosen
personally, right? And this is why it is also a business model that I
teach other people, right? Because at the end of the
day I want to help people. I don't want to like spoil
people and ruin their lives. So obviously the pros
outweigh the cons. Here's some problems with
this business model. The first problem is that exactly due to the
fact that you work, you don't have a time frame. It's not a 95 job. You can work how much
you want, right? You end up working way
more than a normal 95 job. Like, it's almost
addict's addicting to see the results coming in, to see actually people
being helped with. People resonating
with your message. People paying you to coach
them. It's addictive. And once you see those
first results coming in, you will never be able
to stop work mode. In my case, I work 2058. Like I'm on the
phone all the time. I'm always creating, I'm
always helping people. I'm always messaging
my partners. I'm always messaging my clients. Hopping on calls, sales
calls, clients, calls it. I mean, it is chaotic, but it's so fulfilling
that you will not have a problem doing this.
That's the first thing. That's the first con, you
will be working, you know, a lot in this business
model because, but at the end of the day it's a good work because it's not. It's not work that
you hate doing, it's work that you love doing. So your day is filled
with stuff that you love. So this is absolutely amazing. I'm going to do small poles from the cons and actually
talk about another P that's very
interesting to me and to me it makes absolute sense. And I absolutely love the fact that this happens,
integrative business. So usually integrative
business, right? It's, we're referring
to personal brands. So a creative business
is your personal brand. And you are, if you will, not only the CEO, but you
are the personal brand. So it's like you brand yourself, which means that
your well being, your health, your
relationships have a direct impact in
your wealth, right? In your business, in
your personal brand. And the coolest
thing with this is that as you're growing
your business, as you're growing your creative,
entrepreneurial journey. You also get to
grow your health. You get to grow your
relationship with other people. And you actually take care of yourself on another
level, right? Because again, you are tied to your business.
You are your business. So it makes absolute sense to take care of yourself first. And this will have a direct
impact on your business. And this is absolutely
amazing in this way. Going for a walk, you know, when you wake up to have
some sunlight hit you, working out, exercising
networking with other people has a direct
impact in your business. And to me, this is
something priceless. It's really priceless because my whole life is my
business, right? It's not something
that I, you know, switch on at 9:00 A.M.
and switch it off at 5:00 P.M. My whole
day is my business. How I navigate my relationships
is part of my business. How I go out, how I dress is part of my business,
if that makes sense. How much I work out, what I eat is my business
because I am my business, I am my personal brand. And my well being is, you
know, above everything. So this is just
another huge brawl that I've witnessed in first
hand in this business, and it makes absolute
sense to me. And I really, really hope that once you launch
your creative business, once you start taking
this seriously, you will understand
what I'm saying. And it's just absolutely
beautiful to see, for example, your sweat in the gym, like while you're working out have a direct impact
on your business. It's something really
that I cannot describe like verbally in a video, right? The final problem that I have
with this business model. And it's actually a problem that many entrepreneurs have and
they have been witnessing. It's a fact that, all right, it's a pretty unconventional
way to approach business. What we teach in this course
and what you already know, if you've consumed the whole,
the whole course, right. This business model is
pretty unconventional. Not a lot of people, you know, practice having a
creative business, and the road is long,
the road is lonely. In this business model,
there are forums. Yeah. You can find other
creative professionals that you know share
same tactics, same funnels, but
you will create a niche of one and you will become the leader
of an audience. And being a leader
means that not a lot of people can actually
guide you and not a lot of people can
help you. All right? And in my case, my road has
been, you know, very lonely. I don't have other people to resonate with me, you
know, in my close circle. My friends, they don't
understand what I do. My family doesn't understand
what I do, right? So this is why, of course
they support me, right? Of course they support me,
of course they love me. Of course we have fun when we go outside and
they know that, you know, I have a
creative business. That being said, you know, the role of a pioneer is always lonely, but
he's never alone. He's never truly alone. So I
want you to remember this. This is why I find extreme
satisfaction while I found extreme satisfaction while
creating a community of creators like myself and
other clients that I have. All right, you can
check out the community in description of this course. It is a community in which everyone inside is passionate
on turning his passion, again into profit, creating
a creative business. And we exchange ideas, we talk about processes, we talk about
personal stuff also. So it's very cool and
it's going to be like, you know, a friend
that will guide you, if you will, and help
you push and keep pushing in this creative
process of yours. So absolutely, if I were here, we check out this community, it's going to be very
helpful for you. The final thing that I want
to state before I close this weed and before I
conclude with this course, is that when you have
a creative business, when you are an entrepreneur and when you realize
the power of you know, knowledge, you never stop
educating yourself, all right? Trust me, when you
launch this business, when you start having
your first clients, when you start
influencing people, you will get addicted
into information, into absorbing information, into understanding systems, into
understanding processes. You will gain a new level of, if you will, consciousness. You will understand better
how the world works, how the world of business works, how the world of
psychology works, how the world of
persuasion works. And you will just, in my case, at least you know, I'm
addicted to information. I love reading books. I love reading forms, I love
talking to people. I absolutely am a
freak regarding information and understanding
systems and processes. Because at the end of the day, what a business really is, is a system If you
don't have a system right in place with
different gears that you have set
up there to work, as you do other things or
as you scale your business, as you sleep, as you work out. This is not a business,
this is self employment. It's completely different. In this course, I told you
how to create a system. In this course, I told you
how to create funnels. In this course, I
told you how to automatically populate
those funnels and how to automatically sell
your products and all of this on an automatic system. This is the true power
of system creation and this is what
business really is. It is system creation to automatically provide
value to the market, right, and get compensated for the value that you provide. So ladies gentlemen,
that's all for me. I'm going to see you in the
final message of this course.
26. Thank you Message!: So ladies gentlemen,
I would like to personally thank you very
much for sticking up. And of this course, this was a huge course and I want
you to know that you belong in a very small percentage of people that actually not only show up but play full out
again through the lessons. All right, in this
course we talked about a huge amount of
information, right? We talked about creating
the correct products, then creating the
correct funnels. All right, so we can
guide strangers to becoming customers and
purchasing these products. Then we discussed
about how to populate those funnels with the
correct tactics though to attract the correct
people that we'll find value will benefit
from our products. Right? Then finally,
we discussed about outsourcing those aspects of our business to detach ourselves from this business. All right, and just keep doing
what we love, which is creating this course. And the information that I gave you in this
course right here, are stuff that I learned
through trial and error. And I know that if
there was someone to teach me the stuff when
I was starting out, it would be so much
easier for me. So again, from the deepest
parts of my heart, discourse is a gift for you and I hope that you
enjoy this. All right. If you feel like you got
value out of the scores, I would just be very grateful
if you left a great review. And if you want to take
things to the next level, I'm here to book a call with me for my high
ticket product, which is to coach you on a one
on one basis on how to do this exact same things we've
discussed in this course. Right together with me and create this amazing
business of yours together. All right, thank you very much again for sticking
path discourse. There are many other courses in my profile which you will find, again, lots and lots
of value there. And I'm going to see
you in the next one.