Turn your Passions to Digital Products: Starting a Creative Business | LAMZ | Skillshare
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Turn your Passions to Digital Products: Starting a Creative Business

teacher avatar LAMZ, Creative Internet Pioneer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introductory Video

      2:40

    • 2.

      The Class Project

      0:58

    • 3.

      Overview of a Creative Business

      10:46

    • 4.

      Why this Model Works

      11:06

    • 5.

      The Pros and Cons of this Business

      16:46

    • 6.

      The 3 Core Niches to Choose

      12:09

    • 7.

      Infiltrating a Niche with Value

      18:37

    • 8.

      Creating an Ideal Customer profile

      14:43

    • 9.

      Packing our Passions into Products

      17:30

    • 10.

      Introduction to Funnels

      11:08

    • 11.

      To Copy: Low Ticket Product Funnel

      11:06

    • 12.

      To Copy: Mid Ticket Product Funnel

      10:45

    • 13.

      To Copy: High Ticket Product Funnel

      9:40

    • 14.

      Hosting our Offers - Step by Step

      9:07

    • 15.

      How to Create a Landing Page

      18:32

    • 16.

      Breakdown of my Funnel

      14:20

    • 17.

      The 4 Ways to Populate a Funnel

      15:47

    • 18.

      Introduction to Long Form Content

      12:30

    • 19.

      Turning Long Form into Short Form Content

      11:02

    • 20.

      Attracting vs Chasing Customers

      14:02

    • 21.

      Teaming up: The Solo Approach

      10:51

    • 22.

      Teaming up 01: Hiring a Creative Director

      10:44

    • 23.

      Teaming up 02: Hiring a Marketing Agency

      14:08

    • 24.

      Teaming up 03: Hiring a Sales rep

      11:21

    • 25.

      My Thoughts and Insights

      11:16

    • 26.

      Thank you Message!

      1:33

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About This Class

Class Overview: Dive into the transformative journey of turning your creative passions into a profitable business. This course is designed to equip complete beginners with the knowledge and tools to leverage the latest in artificial intelligence and social media, guiding you from the conception of a creative idea to the realization of a thriving business. The focus is on practical strategies, actionable insights, and a step-by-step guide to building your own creative empire.

What You Will Learn:

  • The fundamentals of a creative business model and its significance.
  • Strategies for analyzing the pros and cons of business ventures.
  • Techniques for identifying and engaging your target audience.
  • Methods to productize your knowledge and skills effectively.
  • Building and optimizing sales funnels to convert leads into loyal customers.
  • Crafting compelling long-form content to nurture your audience.
  • Essentials of creating impactful landing pages.
  • Efficient content creation strategies for a robust online presence.
  • Outsourcing and team expansion: hiring creative directors, marketing agencies, and sales representatives.

Why You Should Take This Class: This course offers you the blueprint to transform your creative pursuits into a sustainable and profitable business model. You will learn not just why the creative business model works but how to implement it with success, utilizing modern tools and platforms to maximize your reach and revenue. The skills you acquire will empower you to establish a business that reflects your passions, with practical applications that extend beyond the digital realm. Whether you aim to launch your startup, grow your brand, or simply monetize your creativity, this course provides the foundation and the advanced strategies to achieve your goals. Learn from a seasoned professional who has navigated the journey from passion to profit, offering insider insights and proven techniques for success.

Who This Class is For: This course welcomes anyone with a creative spark and an entrepreneurial mindset - from artists and writers to designers and digital creators. No prior knowledge is required, making it ideal for beginners ready to embark on their creative business journey. Whether you have a concept in mind or are looking for inspiration to discover your niche, this course is tailored to guide you through every step of creating and growing your creative business.

Materials/Resources: Students will need access to a computer and an internet connection to participate in this course. Additional resources, including templates, tool recommendations, and content planning guides, will be provided to support your learning journey and the practical application of course teachings.

Meet Your Teacher

Teacher Profile Image

LAMZ

Creative Internet Pioneer

Teacher

I'm Lamz!

My classes aim to empower individuals to enter the digital renaissance by transforming their expertise into info-products.

With over 60,000 students worldwide, I've built a successful Course Creation Academy that transforms teachers into entrepreneurs.

Through proven strategies and direct coaching, I guide creators in understanding fundamental content creation

principles to target the correct audience and make a living by teaching people about their true passions.

See full profile

Level: Beginner

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Transcripts

1. Introductory Video: Do you want to learn how to leverage the power of social media? Turn your passion and experiences and the things that you love into profit without having to stress about having lots of followers or any dollars to invest in ads. If so, then you've come to the right place. Welcome to the most complete masterclass that is designed to take a complete beginner with a passion to share with the world and transform him through a series of actionable steps, to a creative professional that understands how to monetize his passions through social media. So if you don't know me, my name is Lambert. And I've taught more than 40,000 students from all around the world, more than 168 different countries, on how to leverage the power of the Internet and thrive in this modern creator market. I've created, launched, and staled two creative businesses that have helped thousands of people from all across the world. And now my next mission is to share what I've learned with you in this course right here. So for the first time online, I am revealing the framework that I've come up with and I've implemented in both of those creative businesses of mine that enabled me to take my thoughts and my passions and through a series of simple, actionable steps, turn them again into creative businesses. A very common limited belief that people have when I introduce them to this business model is that they thing that no one can benefit from their experiences. But here's the thing. Millions of people all around the world share the exact same problems that you have overcome and are desperate for someone like you to come and educate them and help them out. On the other hand, you might know exactly the steps that your younger self would take in order to overcome a problem perhaps that you had. But you have no idea how to reach those millions of people that have the exact same problem. And this is exactly where this five hour masterclass comes into play. In four easy to digest modules, I will show you how to pack your knowledge and your thoughts in a product that people will ask to buy from you. How to set up a system that automatically turns strangers and nurtures them into buyers. Again, automatically, without your input. How to attract more people and populate your system via targeting the target avatar that we will be creating together again. And finally, how to build a team and start outsourcing stuff so you're able to free up your time and reinvest it wherever you want. Again, in this complete masterclass that I'm taking, a complete beginner and transforming him into an educated, creative professional, I'm holding nothing back. And I will guide you through a series of actionable steps that anyone can follow on how to turn your passion into profit. So click on the first lesson and let's start this journey together. 2. The Class Project: Let gentlemen, thank you very much for enrolling in this course. I'm very excited to have you here. And this small lesson right here, the small introductory lesson is just going to be the outline of the class project that you're called to complete by the end of the course. Now the class project that you call to complete and I will assign to you, is to actually create a funnel of your product. And post your funnel as a screenshot, right as an image in the discussion section of the class project. Again, below the scores right here. You will understand what a funnel is later on in this course. I don't want to stress about this. And by sharing your funnel, many people will get ideas on how you again attract strangers and create them, funnel them again into customers. And you can also inspire all of the other students to do the exact same thing and give them ideas for their funnels. By the way, I will be personally viewing and reviewing every single funnel that you guys submit. So this is also a cool way to connect with me as your instructor Al. Right? That's it for the class project and we'll see you in the first assent of the course. 3. Overview of a Creative Business: So ladies and gentlemen, I'm very happy that you decided to enroll in this course. And I would like to welcome you to the first module of the course, right? Now in this first module, we're going to do a basic introduction of what is a creative business, right? Why this field is completely unsaturated, and why I speculate, and many other people speculate that it will exponentially rise during the next years to come. We're going to be analyzing the pros of a creative business. The cons of the creative business. Perhaps, you know, this business model isn't for everyone. So by the end of module one of the course, you will know exactly if this business model fits you. And you will also know exactly the sacrifices that you will need to make and all the efforts that it's going to take you, right, to generate revenue online through your passions, right? Which is going to be extremely cool and extremely interesting. So I'm very happy that you're here. And let's start with this first lesson in which we're going to be analyzing an overview, if you will, of a creative business. So let's start this overview in this first lesson right here, of a creative business. What is a creative business? What is a different difference between a traditional business and a creative business in general? A traditional business follows this pattern right here, which is one of the most important things that we're going to be analyzing in this lesson right here. So let's analyze the parameters we've got. We've got a market, right, and we've got us what is a market? Very important thing to elaborate on. A market. A market, or a niche, if you will, is a group of people. And in order for a niche to be viable for us to target as creators, as a creative business, we approximately needed to have more than 30,000 people. So once a market has more than 30,000 people, this means that it's worth targeting, right? And here's the thing. A market is a closed circle. Imagine a circle around these people right here, in which money circulates inside of this. And it's not that easy to infiltrate unless you have something to propose to these people. Now, a common denominator, if you will, in every market, is that all markets have problems, right? And all problems require solutions. They're not solutions for every problem, but all problems require solutions. This market, this group of people you know, desires to have their problems solved. And this is where a business, not even a creative business, a traditional business, comes into play, right? It solves the problem of a market with value, right? So you or a traditional business, this doesn't apply to a creative business already. I'm going to teach you, and I'm going to show you next slide. What's the difference between this traditional business model and a creative business? The right business model. So here's the thing. You provide value to the market, all right? Which value directly means pain relief, right? So we relieve the pain and this doesn't need to be physical pain, right? These people aren't in physical pain. It's not that their arm hurts, right? It's those problems. It could be a minor problem. It could be a major problem, right? But those problems are pain points, if you will, of our market. And this is exactly what we're solving with value. So once you give value to the market, and if they absorb your value, then they trade money for this value. So this is how the market just becomes better and their life becomes easier due to you and you just generate more revenue because you're able to provide value to the market. Now, isn't this just a general business model? Don't all businesses, right, provide value to markets, and the market gives them money back. So what's the difference between a traditional business and a creative business? Here's the difference. Let me show you a creative business. It's a business that provides value, so it relieves the market pain and solves some, if not all, of their problems, but in the form of video. And this is extremely important for you to understand. Again, the value, the pain relief that we provide to the market is just transformed in the form of video and it is distributed through video. All right, This is just the small difference that differentiates a creative content business rather than a normal business. So our value is information. We trade information. If you think about it, we trade information packed in the form of video. And this is extremely, extremely cool. All right, why do we do this? Why does a creative business, you know, function by delivering value in the form of video? Why is this a business model, if you will, and that will exponentially grow in the next years. And why it is a business model that it's worth for you to learn more things about. Here's the thing, Video is easy to create. Anyone can create videos. Smartphones have amazing cameras nowadays, right? Everyone has access to a camera, so everyone can immediately start providing value to any market he chooses. And trust me, as we're going to see in next lessons, there are thousands, if not millions, of different markets for you. To just approach and target, right? There is absolutely no excuse for you not to grab your phone, provide value to a market, solve their problems, and generate income. This way, all you need is just the correct systems, the correct knowledge, Someone to teach you how to do this. And that's exactly what we're doing in this course right here. All right. The second way why providing value through video is extremely, extremely worth it, right? It's because videos are free to distribute. Right? Once we upload our videos in those algorithms in Youtube, other social media platforms like, I don't know, Instagram, Facebook, Tiktok, Youtube reels, Youtube, sorts all that stuff. Those videos, I'd like to imagine those small robots, if you will, of the algorithms just distributing our videos while we sleep, while we eat. We could be doing anything and our videos will be consumed by thousands, if not millions of people. Again, if we approach this in a, in a correct way, right? So vis are easy to create, videos are free to distribute. We do not pay for distribution, and we don't pay anything for our product to be created. And obviously, it is easy to target the correct market through our videos as those videos are free. And again, they just are insanely fastly distributed throughout the whole world. It is easy to target the correct market that we wish. And of course, all of this process is highly leveraged, right? And leverage is a term that pretty much every business owner knows, right? I want you to think of leverage as trying to unscrew a screw with your hand, right? Which could be hard. And then using a tool or a screw driver, if you will, to unscrew the screw. It is just easier. Leverage is, for example, having a different output, all right? I want you to imagine that leverage is having a different output which is exponentially bigger with the same input, all right? So for example, unscrewing a screw with our hand. We have the same amount of energy, but it's hard. But if we use a screwdriver with the same amount of input, the same amount of energy that we used to unscrew the screw with our hand, it is just easier to unscrew the screw. Why? Because again, videos, using the Internet, distributing videos through the Internet, is a leveraged process, right? Very, very important for the business to be leveraged. Now, what is a problem? Why doesn't everyone have a creative business, right? Because if things were as simple, described them in this video right here, everyone would be making millions and millions of dollars with his creative business. Here's a problem, and there are three problems. And all of these three problems are pretty much the base of this course and what we will be solving in this course right here. Because this course, if you think about it, comes as a solution packed in a video format for exactly the target audience in the Nie that I decided to target, right? I am here to solve your problems. The problem is, most people don't consciously, ever choose a problem to solve. Usually if some people choose to become content creators and start shooting videos and infiltrate a market, they never consciously choose a problem to solve. They just create random videos, they post them. Some of them perform great, some of them don't perform great. And that's it, right? So they never consciously make a decision to target a specific niche and solve a specific problem this way, they never find success. This is the product problem. And the product problem is a module of discourse in which we're going to be solving together. The second problem, most people don't know how to turn their viewers into customers. It is a very basic process and this needs a systematic approach to create a system that funnels again, people and transforms them from just visitors that don't know you, to customers, people don't know how to do this. It is not easy to do this, you just need the correct guidance right then. This is why the second module of the course is focused on funnels. I'm going to show you exactly how to create a bulletproof funnel which will turn customers and traffic into, I'm sorry, traffic and viewers into customers. Right? Very simple, very easy. We can do this in the second module of the course. The third problem, most people don't know how to attract viewers, and this is a tough one. You need the correct strategic approach. You need the correct content, if you will, production approach, in order to drive traffic to your funnels so that strangers that don't know about you purchase your products. So those are the three problems that we're going to be solving. Bluffs course right here and I'm very, very excited because I figured these problems out. I've solved them for many, many people. So it's time for you to get educated and get your creative business going. All right, so what is the solution regarding the product problem? We will brainstorm your target audience and its problems. We're going to be creating your target audience, your target avatar. Brainstorming using AI, the ten core problems of your target avatar, and then solving them. Right Then we will design funnels. So we'll design your funnels which will turn viewers into customers and of course, profit. And finally, we will create a strategic approach to attract more viewers organically. This is how we solve this problem. This is how we create this content system that will allow you, again, to pack your value in the form of video and effortlessly circulate your videos to the market. And money from the market to your bank accounts. All right, so this was this video here. In the next video, I'm just going to elaborate more into why this model works, why you should choose this model, and perhaps why you shouldn't choose this model if this model is not for you. All right, so thank you very much. I'm very excited about you joining me in this generate here. I'm going to see you in the next lesson of the course. 4. Why this Model Works: The second lesson of the course, we're going to be further elaborating on why this business model that I revealed to you in the previous lesson works, right? White works regarding the market. White works regarding us, the creative professionals. White works regarding the value we provide and how effortless it is nowadays, right, to collect cash from the market to our, again, creative businesses. So why does this model of a creative business work? This is exactly what we're analyzing in this lesson right here. So welcome and enjoy the slides. So this right here is a diagram to be analyzed in the previous lesson, which by the way, I'm very proud of creating. Because I think it perfectly demonstrates this business model. And I think that you already have just a basic understanding of how we're going to be approaching this business again model. Now, why does this model work? First of all, the market, the online market, if you think about it, is just virtually endless, right? There are endless of niches, countless of sub niches. And every niche has a sub niche, every sub niche has a sub niche and it just goes to infinity. Or more. Most likely it goes until you find a sub niche with less than 30,000 people would trust me. In a global market of 8 billion people finding a sub niche with less than 30,000 people interested in, it's just almost impossible, right? And just imagine how many sub niches there are. So trust me, the market is there. The market is hungry. The market always has cash. Now, some markets have more cash than other markets, but then again, money is out there, the markets are open. And it's just about you figuring out how to infiltrate these markets. And trust me with the power of video, it's going to be so easy for us to infiltrate those markets. Now here's the thing. Another thing is that in general, people have many problems, right? But they're becoming aware of more problems that they have due to the consumption of content online. Now, the online world, right, is a world in which pretty much not everyone is out there offering valuable solutions to people's problems. Many people are just creating content for fun, to socialize. You know, they don't have creative businesses like we do. And what those people do by socializing and exchanging information and ideas with others is that usually they reveal more problems that are out there. We didn't even know they existed. But those markets, you know, just just by socializing with each other, they come up with new problems. So trust me, the markets are virtually endless and their problems are also virtually endless. So there is no excuse there. The markets have cash and it just comes to us to be able to provide value and collect this cash. All right, now what about us? Right? Check this out. So we, what we're trying to do is pretty much, we're trying to provide value in the form of video and this value is information. Here's the thing. Information is free, right? Information is completely free online. Every single thing that I've learned, and I've educated myself, I learned for free online or I've paid for books and courses which are extremely cheap. You know, if you think about the information that you're absorbing, right? And you can get educated and solve pretty much any problem that you choose. So even if you're not sure which needs to target, you can design and think of the perfect needs. The perfect people that you want to work with and you will. And it's completely possible for you to get educated in a specific problem that you want to solve to these people and serve these people, right? If you don't want to do this, if you don't want to go through a new transformative experience and educate yourself in a new market, right, And start just from scratch. You can always help your younger self, all right? So when people ask me, I don't know exactly know which market to help and I don't really have like a special skill. For example, I'm not a video editor, I don't have like a skill which is very easily absorbed by the market. You know, I always answer with just help your young yourself. Because we've all been through transformative experiences. We've all been from point A to point B. Even if you think that you could be like, of course you don't think that. But imagine you think that you're the most useless person ever. This is not the case, right? Because in order for you to be here, you've undergone transformative experiences. And trust me, I've said this millions and millions of times in my courses, in my Youtube videos. You're not that unique. You're not that special, right? If you had a problem in the past in which you know you managed to just overcome, then millions, if not billions of people have the exact same problem as you. All right? Millions of people are exactly your younger self and they need help. All right? Just imagine that you managed to figure this problem out by yourself even better. Because this means that no one else is solving this problem, right? This could be anything you're transforming. Experience could be weight loss, could be becoming better at playing tennis. Could be setting up a professional video shooting software and set up in your bedroom. Anything if you've undergone a transformative experience. Trust me, millions and millions of people crave the exact same thing. And you're here to serve them with your videos as a creative professional. And another huge thing is that you can produce videos from wherever you want, whenever you want. This sounds extremely cool, because you will be providing value and you will be gaining money in exchange for this value from wherever you want. Or that you can work like literally whenever you want. But this could also turn, you know, towards you. And this is a double sided knife. We're going to be talking about this in the next lesson in which we're going to be outlining like the pros and cons of this business. But for now, know that you got your own time schedule. You are an entrepreneur, you are a creative professional. You set the times that you work right now. What about money? Money is circulating more than ever, right? And with the global market. With this globalization, if you will, of information content, it is extremely easy, again to find your knees, to find your target avatar, right? Trust me, back in the day it was so hard and even before we were born, it was so hard for people to start businesses, to provide value to the markets. Because the markets were smaller, it was harder to infiltrate those markets. The markets weren't interconnected together through the internet, right? So it was extremely hard target people outside of your neighborhood or outside of your city. But now, listen, I'm from Greece, right? And you could be from the USA, you can be from Asia, from Australia. It doesn't matter because we're all interconnected with this amazing power of the Internet, right? And it is, you need to capitalize on this, it is very easy for you to capitalizondes. And this is again what we're going to be discussing about in this course right here. Another huge thing that people don't stress enough is that payment processing is faster and easier than ever. With a click of a button, someone from across the world can send you money, right? In exchange for the value that we will provide, which is a huge plus. Commissions are lower than ever. So this is just the perfect time to infiltrate this market and start this creative business of yours before it gets saturated, before many people are doing this. Because then they're just going to be losing a huge, huge opportunity, right? What about video? As we said in the previous lesson, video is easy to produce and completely free to distribute, which is a huge, huge, huge, plus, completely free. This means that this business model doesn't require any investment. If you have a video camera and some great skills to talk to the camera. Video solutions are also extremely leveraged. And trust me, leverage is a very important thing for you to understand in the world of business. And if applied correctly, your videos will become assets and we'll be generating you income automatically. You could be sleeping, you could be playing tennis, you could be outsurfing, You could be on vacation, or you could be working and you will be generating income from the assets, All right? You will be doing this if you position yourself correctly. If you create the correct assets and if you have the correct systems working for you, which is exactly what we're going to be analyzing in this course. What about value? Value in the form of information is highly, highly leveraged. Value is the product that we're going to be creating, right? Just compare a product, a video product, or if you will, a infotainment product, which means an information based program that is also combined with entertainment. For example, discourse right here, right? I'm delivering information to you, but you can also view it as entertainment because it's fun, right? I guess it's more fun than a book info. Payment products are created for free. I just press recording my camera and just deliver information. They're distributed for free because I just upload them in a marketplace. I just upload them on Youtube and people consume them. And just compare these, for example, to a car, all right? A car needs research, manufacturing extremely high shipping costs, right? And a very niche market. So it's just so easy to create value through video. All right, so this is a huge plus, in recap, if you will. This lesson could be summarized in this way. A creative professional is a person that solves the problems of the target avatar that he has created using the power of information packed in the form and of video. And the unlimited controlled leverage of the Internet for distribution of his offers to the market. I want you to screen on the slide. I want you to print it out. I want you to hang it in your wall. I want you to see it every time that you think about a problem in this business. Because this summarizes everything, You, a creative professional, are called to solve the problems of your target avatar, right? Using information that you have, which is packed in the format of video, and while utilizing the power of the unlimited controlled leverage of the Internet. This information which is out there to solve the problems of your target, Atar will be distributed to the market and be absorbed from the market, right? So what we're going to be doing in the next lesson, right? Because I think that I've advertised this business model a lot to you. Now, in the next lesson, we're just going to be analyzing the pros and the cons of this model. Because every problem and every business model has some pros, but it also has some cons. And perhaps this business model isn't for you. So before you start consuming the next 345, 6 hours of this course, all right, you might want to know exactly what is good with this model, what is not good with this model. And this is exactly what we're analyzing in the next thousand of the scores. All right, so thank you very much for being here. I'm going to see you in lesson three. 5. The Pros and Cons of this Business: So ladies gentlemen, in this third installment of the scores, in this introductory part, of course, of the first module of the scores we're going to be analyzing, as I promised in the previous lesson, the pros and the cons of owning, launching, you know, scaling a creative business. Right now, again, I've advertised this business model a lot and I really think that this business model is amazing for you to follow. But that being said, there are also some problems with this business model, if you will. Some sacrifices that a creative professional should do in order to find success in this model. So let's dive even deeper into this first module, right, in this introductory part of owning a creative business. And let's analyze the pros and the cons of this business model. So the pros and the cons of a creative business. Again, with the small diagram that I'm very proud of creating. Let's start with the pros. A creative business, and this is very important, is free to start. And you pretty much have no financial risk by starting this business model. Why? Because creating videos is pretty much free, right? You have your phone, no problem. Distributing the videos is pretty much free. Again, the Youtube doesn't charge you for plotting a video. Tiktok doesn't charge you for loading a video. Instagram doesn't charge you for ploding a video. Right? Thirdly, creation is free. Distribution is free. Creating our offers, right? Usually is free. So by offers I mean creating our products. Listing our products. We're going to be brainstorming, again, in our websites, it is free. But if we want to scale, this is where we need, for example, to pay some subscriptions. But again, if we're scaling, this means that the market is absorbing our offers, which means that we're generating income, which means that we can support those subscriptions. Again, brainstorming a target audience, brainstorming our Nies. These are completely free things, and I just want to stress about the importance of starting a business without any financial risk. This is extremely important. Back in the day, people, you know, would get loans and set collaterals for their loans to start their businesses. But now using this just amazing part of the Internet, you have the ability to create a business completely for free. So this is a huge pro, right? It is free to start and you have pretty much no financial risk. The only financial risk that you have is if you wish to scale rapidly, not organically, by paying for ads. And then it is a completely different story. But for now, know that you can start completely for free. The second pro is that you do not need to advertise your products and invest money, alright. This is an option. Yes. You can pay for ads. Yes, you can have paid traffic to your offers. That being said, you do not need to do this to find success. Because in this course we're going to be analyzing organic ways to acquire audience and populate your funnels, right? And once you have your funnels ready and your product there, then again, all you need is to add traffic. Now, this traffic would be either organic or paid. Paid traffic obviously is not free, but organic traffic is free. Right? And all you need to understand in order to acquire organic traffic and organic audience into your funnels is just how to produce videos, how to distribute them, and some basic algorithmic strategies we're going to be analyzing in this course right here, right? Number three, you get to choose the audience that you will target. And this is very important because at the end of the day, you will be working for these people and with these people. And the worst thing, the absolute worst thing possibly that can happen to you is you collaborating on a daily basis with people that you don't like. So the huge pro of this business model is just because we will be targeting a specific market, you get to choose to work with pretty much any person that you find interesting out there. Let's say that you just find interesting pro athletes. Great, let's brainstorm a problem that pro athletes have. Let's try to brainstorm a solution for this problem. And just like that, you will be infiltrating the knees of pro athletes and you will be helping pro athletes out. This is very, very cool because this is how you spend your day. People that you spend your day with. It is, this is your work environment, if you will, right? So we need to be working with cool people who just have a happier life. Right? All in all then there are many ways to reach these people. Reaching these people isn't just about uploading one Youtube video per week. You can upload Youtube videos, you can upload shorts. You can just completely write posts if you will in Twitter or X, right? So there are just many ways to reach these people. And if one way doesn't appeal with you, for example, let's say the long form content doesn't really appeal with your style of video, right? We can just brainstorm any more ways to reach them through the Internet, which is very, very cool. This doesn't limit you in one platform, right? Understanding this business model just opens your eyes in all of this unlimited possibility that there is in here, right? Next the pro, This is a big pro, and I've actually, you know, meditated a lot in this point right here, is that the only way to fail is to give up. So the only way to fail with having a creative business is to give up. The only way to fail is not to be producing content, not to be solving those problems. No one is going to force you out of this because you will not be having a boss. You will be the business owner. No one is going to tell you, hey, stop doing this. You get the decisions. You are the CEO, if you will. You are the businessman. And the only way for this whole thing to crash down is if you give up. But if you have the mindset right that, listen, I'm not giving up. I will be doing this and I will be creating content. And I will be solving problems because I know you know the destination, I know what I want to be reaching. I know that this is the way that I want to impact the world and this is how I want to help people. Then it is pretty much inevitable for you that you're going to find success in this field, right? I have been creating content for many, many years before I found success. But trust me, it is absolutely worth it. And the journey, it's just an amazing journey that it's worth going through, right? Finally, this is in my opinion, a huge pro, people don't take this very seriously, but actually using your passions to help others is very cool, right? Rather than doing another like mechanical job or something that you don't really care about. Using your passions, transforming other people's lives through your passions, through your personal experience, is just a very cool thing to do in general and will make you happy. And another very, very cool thing about this muss model is that whenever I'm working, just a creative video solution, if you will, to my target avatars problems, right? I entered this flow state. And this flow state is a state in which pretty much you don't understand how time passes. You just work and work and work. And once you're out of this flow state, you just feel amazingly because you know you were productive. You know that you just gave the market something that the market will consume and you will be compensated for what you're doing. And it is just an amazing experience and feeling to feel. So those are the pros, take a screen of this side. It is very, very important. And now let's move to the cones, or if you will, the problems of this business model. Because the cones are as important as the pros, so the cons, it will take time and energy, right? It will take time and energy to grow a successful online creative business. And this is just something that people try to bypass with paying for ads. But trust me, if you invest the time and the energy to learn what I'm going to be teaching you in this course, To learn the funnels, to learn the systems, to learn the products, to learn how to hire a team, if you will. And if you want to scale it is 100% worth it, right? But you will need to invest some time, some energy, and take this seriously if you want to be a creative professional rather than just a con creator, right. Next con. You really cannot sell this business, right? Because you will be the start of this business will act like a personal brand of yours. And you really can't be selling those businesses that we will be creating. Right? Let's take the example of Mr. Beast for example. Right? Mr. Beast has $1,000,000,000 empire on Youtube. But he can't really sell it, right, because he's the star. If someone buys it, then people won't watch him because he's not Mr. Best. So that's a problem. For example, if we start a company that designs hats, then, yeah, definitely. Let's sell it. We're not the stars. It's not a personal brand, but personal brands are, in general, a bit harder to sell. They don't sell as easily. But then again, you have many, many pros to ballet the contract here. Now, next problem, despite the fact that you choose how much you work, because as we said, you're going to be having location, freedom, time freedom, energy freedom, all of that. You will most likely end up working more than you think. All right, to give you an example. Right now as I'm recording this video, it is 10:30 at night on a Saturday. All right? And listen, I have the choice to go out with my friends. I have the choice to do whatever I want. But I choose to be here in my room to work. Because this fills me with fulfillment. All right? And it is true. I have fun doing this. I love doing this. This is why I do this. And I'm not outside like partying right now. But the thing is that at the end of the day, you will be working more than you think. And this is just a fact, like I've never met a creative professional or a con creator that doesn't work more than he thinks. For example, like my whole day resolves around this whole thing right here. Brainstorming video ideas that you guys will find valuable. Creating, scripting, shooting, editing, hiring people, firing people, managing my team, all that stuff. And don't get me wrong again, it is absolutely beautiful, but it will take a substantial amount of your day. So be prepared to invest time to invest energy and work effortlessly for this to work next problem, you will need to be educated in the topic that you teach, right? And the problems that you choose to solve. If you're not educated and you're just preaching things like without actually doing them by yourself, you will be called a fake guru. And that's like the worst thing that can happen to you because we don't want to give false promises or to teach something that we're not really experts on. Right. That being said, this is why I always advise people to elaborate on. Create videos, create courses, create products, again, on things that they know by teaching their younger selves, All right, because if you've underwent the transformative experience as we elaborated in the previous lesson, many many people will benefit from the same information that you have, right? So if you don't want to have this problem, try teaching your younger self. Try talking to the camera like you're talking to your younger self. And also a point here which we're going to be analyzing later on in discourse. When you're talking to a camera, don't talk like there are millions of people watching you. Just talk on a one on one basis. Think of like the camera being one of your friends. This will help you massively, right, the final problem. Or if you will, a problem that can lead to a advantage. To an advantage, you just need to become a Jacoval trades if you want to be successful in, as an online creative professional why? You know you need to have a understanding on how to edit videos. You need to have an understanding on how to shoot videos, how to create funnels, how to create websites, how to upload videos, all that stuff. I don't want you to become an expert, all right? But you need to become a Jacoval trades because even if you hire someone to edit your videos, even if you hire someone to script your videos, even if you hire someone to create a website for you, you need to just have a basic understanding of how these things work, on how these things work in order to evaluate their job. If they're doing their job correctly, you know, you need to just undergo another transformative experience, right? Which is understanding all of those parameters and all of these systems that we're going to be creating. And the good thing is that you will be understanding this in this course right here. So this is very cool. So those were the cones, right? So who is this model made for? If this describes you right here, go ahead and just consume the rest of the course. You will find extreme value and I know that it's going to help you. So if you have a passion to teach. Yes. Like go ahead if you like teaching. Because many people don't like teaching, many people just want to stay inside. Just work on some project of their own. Not chary with the world, it's fine. But if you like to teach and if you, you know, get fulfillment from teaching. Yes. People who want to work and live in their own terms. People that are able and are willing to take the risk to live in their own terms. Right. People that you know, if you're someone that just wants someone above you always telling you what to do, what not to do, and you find security in this, fine. Maybe the models are for you, right? If you want to live in your own terms, work in your own terms, right? Take vacation in your own terms, yes. Right. People that love video and are interested in leveraging the power of the internet. Also, a huge plus content creators, people that have been creating videos on Youtube and want to understand this new way of content creation. This course is for you and you will find value in this course because I will teach you the systems on how to transform your videography experience in, again, profitable business through video and through this systematic approach, if you will, in business. And of course, educated professionals that are already educated and have an understanding of something that they want to teach and just don't know how I can to approach this systematically. People that are experts but just don't know how to monetize their passions. This is why this course is made. This is just going to help you massively, right? But who is this model not for? If you're easily discouraged or bored, just click away. Right now, it's not worth pursuing. If you're easily discouraged and you can't stick to something, this course is not for you, right? If you don't want to learn like any new ideas, new language terminology, new approaches, which by the way, are not that hard. It's easy to learn the things that I teach in this course. But if you just your decision fatigue then you're tired from your job, then just don't go ahead with this course because it will just mess with your daily life without providing that much value. If you're discouraged and you don't want to learn about new ideas, new approaches in business, then this is not for you. Also, if you hate showing your face on line. If you don't want to create a personal brand. If you have like identity problems online, then probably this is not the best business model for you. I have worked with people and I have coached on a one on one basis, people that don't want to create videos with their face. And we have actually created faceless personal brands. But it's harder. And if you want to do this, it is great to have like a one on one, you know, approach to do this and a coach to help you with. Because this course, you know, I just will help people that are interested in showing their face on line and helping people and connecting through video. So if you don't want to show your face on line, this is not exactly a no go. You can still consume the content of this course and just try to apply it in your style, right? And finally, if you don't have 1 hour per day to invest in this, just it's not going to be worth it. Again, it needs time, as I told you, it needs energy. And trust me, this 1 hour per day that you will be investing in this model is going to be worth it at the end of the day, trust me, it's going to be cool. So this concludes discussion right here, and what are the next steps? So how will we move from now on? The next steps is to nailing down those four points right here, your product, your funnels, your traffic, and your team. And we will be tackling every single one of those categories right from top to bottom. So we're going to start with the products, then we're going to move into funnels, then we're going to move into traffic. Then we're going to move into team in the product. We're going to be choosing your knee. What is a niche? What is a target avatar? What is a target audience? How to choose your target avatar? You know how to directly affect those people. Then we're going to move into funnels, right? How to create a funnel that transforms your target avatar into a customer by viewing your product and buying your product, then traffic. How are we going to populate this funnel with people? Right, and finally, team, how to outsource your work, how to detach yourself from this business model and how to have this system working without you inside the equation. Now, I know that this was a lot of information. I know that you're probably overwhelmed at this point. So trust me, everything is going to make sense in the next module. So in the second module of this course, we're starting with the product. And the first lesson of the second module is going to be, I'm just going to be elaborating to you how to choose your niche successfully. All right, so thank you very much and I'm going to see you in the next Zen of those course. 6. The 3 Core Niches to Choose: Were you. And if I was starting out again this entrepreneurial journey of creating a creative business and starting this journey of just creating a business online and all that stuff. The area in which I would spend the most amount of time like out of all of the categories that we're going to be stressing about in this course, right here, all of the pillars, all of the gears of the system. The area that I just invest the most amount of time and energy to just nail would be choosing the correct niche. Right? Nailing and dialing down and choosing the correct kiese is just of uttermost importance in this whole business model. Why? Because the niche dictates our target orients, which dictates our target avatar. Which dictates the exact problems that we're going to be solving. Which pretty much dictates the things that we're going to be doing for like the whole day, right? Because all of our actions, all of our efforts, all of our mental focus will be funneled into solving the problems of the people that we choose, which of course belong in the nees that we choose. So please just pay attention to this lesson. Choose your niece wisely, because these are going to be the people that we're going to be working with, you know, throughout the whole course of this business. In this son right here. We're going to be analyzing. We're going to be analyzing everything you need to know regarding is all right, what are the core issues? Where are their subnises? How to choose a niche. How to choose a nice with people with high purchasing power. All right, So your business actually is viable and can live for many, many years, right? And all of this information is coming in this son right here, right? So thank you very much for being here. Let's dive into the presentation. So choosing your niece, those are the three questions that we're going to be analyzing in this lesson right here. First of all, who do you want to share? Right? Who do you? Okay, so choosing your Ie, those are the three things that you need to answer by the endtasen. And I'm going to be helping you again find the correct answer by the end Stassen. So the first one is who do you actually want to serve? Which people do you actually want to work with? All right, there are many people in many categories of people that you know, we find lots of pleasure helping and there are other people that we don't really want to collaborate with. All right, so with this business model, as a creative business owner, you get to choose who you want to serve. And this is why we need to just pay attention and choose our knees correctly. The next question, what problems can you solve the best? All right? Because you might want to serve like a type of people. But if you can't solve a type of people problems, then unfortunately you can't be working with them, right? So you need to find the problems that you can solve the best. Then, which knee will be the most profitable for you? Very, very important. All right, your knee. The ultimate thing for you is to work with people that you really can solve their problems, that you really want to work with and that have high purchasing power. Which means that they have actually money to invest because they belong in a category of people that have a lot of money to invest. All right? And we're going to be analyzing this when we just nail down the different types of niches. So finding your knees, the easiest way to find your knees, the easiest way to know that you 100% know how to solve these problems, all right? Is to think about this. If once in the past you had a problem, right, and you overcome this problem, trust me, chances are that millions and millions of people have the exact same problem, but just haven't figured out the solution yet, right? But you have, this means that you can help millions and millions of people overcome the same problem that you managed to deal with. And if you didn't find a solution to this problem online, when you had the same problem and you just figured it out by yourself, even better, this means that these people don't have a way, don't have anybody to help them, right? But you, because you figured this out by yourself, you can 100% help these people out, right? So again, what everyone craves in life is to move from point A to point B. The reason you enrolled in this course is to move from point A to point B. Because point A is the point in which you are right now, you know that there is huge potential in starting a creative business because you don't know how to launch, how to start your creative business, how to set up everything correctly. And this is why you're here. And I'm going to be helping you move from point A to point B. This is the pain that I relieve, right? And this is the problem of yours that I solve with this course right here, right? So remember, everyone wants to move from point A to point B. That being said, even if someone wants to move from point A to point B, all right, for example, you could want to move from 0.8 point D, which is starting a creative business. This doesn't mean that you haven't improved in other areas of your life, or you haven't underwent transformative experience previously in your life. And trust me, these don't need to be like the most groundbreaking transformative experiences. For example, I don't know, starting a multi million dollar business, this could be something simple, for example. Losing weight, or, I mean, losing weight isn't that symbol, but you get the point like losing weight, learning how to cook, I don't know. Like all that stuff, people, millions of millions of people can benefit from your knowledge if you've undergone a transformative experience and you want to share how you did it, right. Next big thing, regarding your niche, you need to focus on problems that are solved with frameworks. And another word for frameworks is processes. For example, a problem like the one that I choose to solve with this course right here, which again, starting and launching a business as a creative professional is solved with frameworks. A framework or a process is how to find your niche. How to find your target audience. How to structure your funnels, How to bring your offers, How to create your products. All of these are frameworks, all right? Because if a problem is solved by frameworks, this means that people need intense amount of information, intense amount of coaching in order to nail it, all right? If a problem is solved by just giving them a number, then no one is going to be interested in your services, right? Because the solution is very simple, you just can Google search it, okay? This is the solution, let's move on, right? So please focus on problems that are solved with frameworks, by processes, right? Rather than just simple information that someone can Google and trust me. Most of the problems that need a transformation to be solved are solved with frameworks and not with just information. All right, these right here are the three corn issues. And every subcategory, every market ever created on Earth is under one of those three categories. So we've got health, wealth, and relationships. Those are the three categories that everyone is interested in. And again, every single business out there is under the umbrella of one of those three categories. All right, here's the thing. You can't really just start a niche on health, You can't just be counseling people on health, or just being a consultant and starting an online business on wealth. You need to sub niche, all right? So check this out. Health, wealth and relationships have many, many sub nises. For example, health has working out diet, yoga, breathing meditation, you know, wealth has starting a business, investing in cryptos, real estate, marketing, sales relationships. Again, many, many sub Nies. And check this out, every sub niche actually has a sub niche of its own, all right? The thing is that different niches or different markets have different problems and will compensate you differently for solving them, right? That's very, very interesting to think about. Again, different markets have people with different problems, and these people will compensate you completely differently for solving them. Check this out, for example, imagine solving a big problem in the field and in the niche of breathing, for example, which is one sub nie of health, right? In comparison to solving a big problem in the sub niche of real estate, which is under the umbrella of wealth. If you solve, let's say, a problem of the same magnitude, of a big magnitude in both of those niches, where do you think that you will be compensated more in the real estate, right? Why? Because people in the knee of wealth and the sub ness of real estate have higher purchasing power rather than people in the knees of health and sub ness of breathing, right? This is what I meant, you know, when I stated the fact that you need to target people with high purchasing power, right? Because by investing the same amount of energy and the same amount of effort and time into solving a problem and helping out these people, your compensation will be completely different if you target people with higher purchasing power rather than people with lower purchasing power in the field. For example, of breathing, right. Not to say that you can generate income, right, by helping people find new ways to breathe for stress relief and all that stuff. I'm just saying that the chances are bigger for you to strike big if you choose a Ie with people with very high purchasing power. All right, so how do we choose a Ie with high purchasing power but with problems that we can solve? Here's the thing you need to figure it out. The golden line, the fine line, if you will, between problems that you're educated enough to solve. All right? And a niche with people that have high purchasing power. And this is where I want you to spend the most amount of time as you're consuming the content. In this course, I want you to screens out this side. And I want you to please just spend like 1 hour, 1.5 hours, 2 hours brainstorming the problems that you're educated enough to solve. All right? And form them, if you will, apply them to a niche with people that have high purchasing power. Because if you can help and successfully help people that have high purchasing power, all right, with problems that you have solved before and you know that you can solve even better. Let me show you tap. Let's say for example, All right. Well, you're good at solving problems at breathing, all right? That's just the thing, you have solved the problem before. At breathing, you know exactly breathing techniques, all that stuff. Well being techniques in the niche of health. But you want to apply it in people that have higher purchasing power in the niche of wealth. How can you combine this? We'll check this out. This is very interesting. What if you did breathing, but reflected and applied into wealth professionals? For example, breathing for stress relief in investment bankers? So check this out. You solve a problem that you know how to solve, which is breeding, for example, in your case. And you apply it in a niche with people with high purchasing power. For example, investment bankers compare if you solve the exact same breathing problem, or breathing techniques and all that stuff. For example, I don't know, middle aged women, all right. Probably the purchasing power of middle aged or older women wouldn't be as much as investment bankers, all right, even if it's women. If it's, you know, males, it wouldn't have, it would be the exact same problem that you solve, but with people with completely different purchasing powers. So this is just a tape on how you can solve problems that you know and just tweak the people which you help with your problem solving. All right, so this was the lesson in the niche. Once we choose our niche, and once we nail exactly again the problems that we want and we're good on solving and the people that we want to help, then it is time to choose our target audience. All right? Very, very important. Very, very easy. We going to do this with a prompt list that I have designed in which you can apply to Chachi pet and everything is going to be flawless, right? So thank you very much and I'm going to see you in the next lesson in which we're going to be choosing our target audience. 7. Infiltrating a Niche with Value: So let's German welcome to the second lesson of the second module, in which, after we've brainstormed our niche and our market, and we decided to solve problems of people with high purchasing power, right? It's time to move and dig a bit deeper, right? And brainstorm our target audience. Right? Now, brainstorming our target audience and brainstorming our target avatar are two completely different things, right? And I don't want you to think that it's the same thing. In the next lesson, we're going to be brainstorming our target avatar. And pinpointing. Again, there are ten core problems we will be solving with our offers, with our content, and with our online creative businesses. But before we do that, we need to nail exactly our target audience. And the biggest misconception that people have when they're choosing a market and when they choose a ness is that they think that everybody inside this market is their target audience, right? And this is just not true. So I'm going to show you a way to magnetize, if you will, and pull outside of your market the exact people that are your target audience and not people that are not going to be interested in your offer. So all of this is happening in this lesson right here I'm going to show you how to do this offline without Cha GBT and then a way to do this very easily with a prompt list that I have completely for free via chat GPT. You're going to have the exact same outcome in both ways. Just one way is going to be faster than the other. All right, so thank you very much for being here. Let's dive into this lesson. So this right here is the graph that I've created for you. And I think that it perfectly describes everything that we need to understand in this lesson right here. So let's say that this is your market, right? Or your niche inside your market and your niece. As you can see, there are many, many different people. There are people indicated with white that aren't exactly interested. But it's not that they won't benefit from your offers, but it's just that they are not that interested when they hear about your offer in the first time. Also inside indicated with red are people that just won't be interested in your offer at all and they don't really care about your offer. It just happens in every market docs about it. It's not a problem with your offer. It's just that every market will have some people that just won't be interested in your offer. And also we have a few people, right? If not a lot of people that will find great value in your offer. They're interested in your offer. And those are, this is your target audience. This is the audience that we want to attract. Because guess what happens if we attract like people in red, right? They don't care about the offer. They won't perform. They won't work with you in a flawless way. There will just be problems in your business. The same thing kind applies in people that aren't that interested in your offer that are indicated in white, right? They will work, but they won't put like the time and energy required for them to achieve the results that you want them to achieve. So it's just not worth working with those people. The people that are worth working with are these people, right? People that are indicated in green. People that love your offers. People that know that we'll benefit from them. People that are interested and ready to invest the time and energy to do this. What is the best way to attract these people? Right? The absolute best way to attract these people is exactly what I just stated. To attract, not to chase them, to attract them. How do we attract them? By putting our offers out there. By targeting these people with content. Let them watch the content, let them consume our content. This is again, a creative business. We create content, they will consume the content. And if they resonate with your staff, if they like your stuff, they will reach out to work with you. It is completely different to attract clients rather than to chase clients. Obviously, attracting clients is a bit more of a complicated system, but trust me, at the end of the day, it works perfectly. In order to attract clients, we need to know which people we're going to be targeting with our content. And how are we going to do this? We need to create this magnet right here. This magnet right here is the exact magnet that we will be creating with our content in order to subtract from the market and the needs to people that want to work with us and people that will see results from our work. And again, those green people that we analyzed before. How do we do this? This again. So this is our target audience. All right then can be wrong. This right here is our target audience. But how will we subtract our target audience from market and our needs? Well, we need to note down some information about our target audience. And the more information we know about these people, the more we describe them and the more we clarify in our brain. Because this, again, is a brainstorming process. At the end of the day, we're not creating anything right here, we're just brainstorming. But we need to have the sorted in our brain. The more information we have about our target audience, the easier it is going to be to target them at the end of the day. These are some questions and some areas. Of information that we need to have answered in order to successfully target these people with our content approaches. So for example, we need to know the psychographics of our audience, right? We need to know their emotions, we need to know their pain points. Don't stress about the pain points. We're going to be mentioning them in the next *** in which we're going to be targeting our target avatar. But again, we need to have a general idea regarding the psychographics of the audience. We need to know what is their occupation, right? Preferably how much money they're making. Are they of high purchasing power or a lower purchasing power? And if we don't like these things, we can change them, right? So choose your target audience. You get to choose your target audience. What is their occupation? What is their age? Do you want to work with people that are 20406050? Right? What are their interests? All right. What are they passionate about? What are their hobbies? What do they want to do in the weekends? Trust me, the more information you add here, the better. So try to just describe a group of people as if you will autistically as possible, right? So a lot of, a lot of information here. What is their level of education? Do you want to work with extremely highly educated people, HD level people? Or you want to work with, for example, people that are just inside the university College students, you want to work with high school graduates, right? So choose what is your preferred level of education regarding your target audience. And then of course, and note down their media consumption habits. Different people, for example, people of different professions and different age have completely different media consumption habits. So you wouldn't, you know, if for example you want to target 60 year old doctors, you wouldn't upload videos on Tiktok because these people usually are not on Tiktok, right? You would upload, for example, articles in scientific research journals, right? So this is how you target these people, right? But if you want to target, for example, 20 to 35 year old males and females that want to start a creative business, then you can use Tiktok, you can use Instagram, you can use Youtube, all of that stuff. So the media consumption part is very, very important. You need to understand where these people hang out online because everyone has an online presence nowadays. And if not an online presence, everyone consumes content online. So there is a way to reach out to every single person out there online with organic content. Which exactly what we're going to be doing in this course right here, right? So once you have your psychographics down and you've noted down the occupation with again, intense information. So exactly what time they wake up, where do they go for work, all that stuff. And we're going to be doing this in more detail in the next lesson. So I don't want to stress that much about this, right, but just note down in a paper, in a Word document or in an notion file, again, all that stuff. Their psychographics, their occupation, their age, their interests, their level of education, their media consumption habits, all that stuff. This is how we're going to be creating this magnitrde here. All right? So imagine for example, all right, that inside this market, we start creating content. So we start using this magnet right here. Exactly tailored to these people right here. So tailored to people with the same psychographics, the same occupation, the same age, the same same education, the same media consumption. These people will watch this content and will resonate with our content so much that they will be pulled towards us from the market and they would like to work with us. All right, so this is the first pillar of creating our target audience. Now you can do this, as we said, offline, and you can also do this online with such a PT. In my personal experience, a combination of both is key. Why? Because if you do this on line, offline, I'm sorry, without such PT. So if you just open a Word document, start writing down by yourself the psychographics, the occupation, the age, the interest, the education, and the media consumption habits of your target audience. You will just get a better understanding of who you're referring to and who you're going to be working with. All right, because the end of the day this is a brainstorming session. We're not trying to optimize for output. We're not trying to write 4,000 words and deliver it to someone. This process is done for us to understand better target audience. So writing it down by yourself, typewriting it if you will down, we'll help you understand your target audience better. That being said, apt after you've done, you're done by brainstorming your target audience in a brief way. With those, again, points of interest, psychographics, occupation, all that stuff. Then you can also launch ChachpT and just ask for recommendations. So for example, let's say that you've written down like ten media consumption habits or four websites that these people usually go to, You can use such a PT to brainstorm 20 more, right? That being said, please don't only use such a PT and don't only use this way. A combination of both thing would be perfect to brainstorm your target audience. And another thing before we launch such a I show you exactly how I do this make please. Please take your time, invest time, invest energy, and nail down your target audience. This is a process that we're going to be doing once, all right? And then we will forget it. We will have it noted down. But that's it. All right. We're not going to be doing this every single time we create content, All right? So it's worth trust me to brainstorm your target audience and make sure you will be working with people that you want to work with. Right. I can't stress this enough. All right, so now let's launch PN. Let me show you exactly how to utilize the prompt list. Then I will have a description of this course completely for free to brainstorm effortlessly your target audience. Okay, so we have just launched PN. We have also just opened the prompt list that I have again linked in the description of this course, how do we brainstorm our target audience. So the first thing we do is that we click on this target audience tab right here, and you can see that we have all of those prompts. What is a prompt? A prompt is pretty much the input that we paste in the chat box of PT in order to gain the correct answers back. Again, AI works in a way in which the more information you give, the better information you get. All right, so the first thing is that we need to describe the niche, we need to describe our market. And we need to describe, to chat, pet the reasoning behind our business. So let's just stick in the concept that we had in the previous lesson of ours, which is breathing techniques for investment bankers. All right, So let's say I am creating an online creative business that will help with the production of content investment bankers with breathing techniques. Very nice by the way. All right, but it's still going to work. I'm inputting this into PT and I'm not actually expecting an answer at this point, I'm just giving information regarding what I'm going to be doing. Now, for the sake of this video, I'm not going to be giving like extreme information about this Nie because first of all, it's not brainstorm correctly. Second of all, it's irrelevant to this course. If I were you in your case, I would just give BD as much information as possible. As much information about our niche as possible, right? So V says that's an interesting niche. You identified offering content tailored to the specific needs of investment bankers. Focusing on breeding techniques can be a valuable resource for professionals in a high stress industry. All right, so now it is time to actually input our again prompt. So we would say for example, okay, which people do you think would benefit more from the niche? We know that it is investment bankers. So let's not add this. Let's act as a market researcher and provides insights on the media consumption habits of my target audience. So let me paste this. Now, P knows that my target audience is pretty much investment bankers, right? This is what PD knows. So let's see their media consumption habits. Now let's see to provide insights in the meetings habits of investment bankers. Your target audience will examine some key factors that influence their preferences and behaviors. They work long hours under high stress. Their schedules are packed with meetings, client interactions, all that stuff they say. They preference conciseness and efficiency, right? They value content that is direct to the point and can be consumed quickly. Now also digital and mobile friendly content, due to their hectic schedules, they heavily rely on smartphones and other digital devices for consuming media. No utilization of financial news platforms, right? So that's interesting people, investment bankers, all right, usually hang out in platforms like Bloomberg, NBC, the Wall Street Journal, Financial Times, all that stuff. Also they prefer audio content, all right? So those are just things that we wouldn't brainstorm by ourselves, but GPT really helped us in this case. All right, so this is the media consumption habits of our target audience, all of that stuff. And you can see all of this valuable information that GPT is able to provide, which is just very, very cool. Check this out. Now we can to act as a market researcher because we can assign roles, GPT, and provide insights on the psychographics of my target audience. Let's see what it's going to say. Regarding the psychographics, focusing on the psychographics of investment bankers provides a deeper understanding on their motivations, attitudes, behaviors, right? Helping to tailor your content on breathing techniques more effectively. Here's an insight into their psychographic profile. They have high achievement orientation, right, competitiveness, resilience under pressure. So we need to understand these things, and the more information we get, again, around our target audience, the better. Imagine. At this point, just with those two prompts, that we start creating content, right, Based exactly on those psychographics tailored to those media consumption habits already. This is a small magnet that we can use to pull our target audience from our market, right? This is the real key on understanding how to brainstorm our target audience. And this is a process that you should go as a creative professional, which is just going to help your business so much. Check this out. Let's do one more prompt. All right, so let's see what are the demographic or psychographic characteristics of the intended audience. Such as gender, income values and attitudes towards learning. Let's see interesting when tailoring condent on breeding techniques for investment bankers, considering both demographic and psychographic characteristics is crucial to effectively reach and engage this audience. Here's the overview. The gender in the financial industry, It has traditionally been male dominated, but the gender gap is gradually closing as more women are entering the field age, typically in the 20s to 40s. The tech sav, they value efficiency and they're open, open in adopting new wellness practices. Good income, high income bracket, very important because these people have hybrisingpower. So investment bankers are generally well compensated, falling into a higher income bracket. Psychographic characteristics, we talked about this, their values, their attitudes towards learning, right? And their lifestyle and behavior, their busy social lifestyle. And they also gave me some recommendations on how to engage our audience, which is also very cool. All right, so again, I know this lesson was all over the place and I know I gave you a lot of information in this lesson. But at the end of the day, what we're trying to do is that we're trying to just pull people from our market and identify just our target audience, The people that we directly want to target, which is not 100% of the market. It's usually 10% to 30% of the market. All right, so two ways to actually brainstorm our target audience. The first one is by manually answering the questions that we analyzed in the beginning of the course. The second one is to input these questions as prompts into ChargPT and brainstorm. Our target orients this way. The best thing to do is just to combine those two worlds. Combine the offline world and the online world, and just create an amazing description of our target audience. Right? Here's the thing. We've outlined our target audience. We many things about them, right? But we haven't outlined their pain points. All right? And the thing is that we shouldn't outline everyone's pain points because then we're just going to be all over the place. So how are we going to do this? In the next essen, we're creating our target avatar. We're giving our target audience a name, an occupation, a daily description of their lives. All right. In much, much detail. And then we're using Cha TPT to brainstorm their ten core problems. And ladies and gentlemen, those are the ten core problems that we're going to be solving with content, with our offers and many, many exciting stuff later on in the course. All right, so thank you very much and I'm going to see you in the next lesson in which we're going to be outlining our target amateur. 8. Creating an Ideal Customer profile: So congratulations, We have brainstormed our target audience. Now it is time to dive even deeper in this brainstorming process and actually create our target avatar. Brainstorming our target audience, and creating our target avatar are two completely different processes. Why? Because the first one is a brainstorming process. It is done first of all, to assist us in the target avatar creation process. And once our target audience is brainstormed, then, okay, cool. We keep it for personal reference. We can, you know, go through these files again and rethink. If you will reshape our target audience, but the target avatar is something completely different. We will be revisiting our target avatar many, many times as we're creating our offers, as we're creating our content, as we're structuring our finals, our websites, all that stuff. So it is extremely important to nail down your target avatar, to note down every single category that we will be doing in this session right here, we're going through in this session right here. And again we will be focusing on offline methods to create a target avatar, and online methods to create a target avatar with PT. It's going to be pretty similar to the previous lesson, right? In the same fashion, if we combine the best of both worlds, which is offline and online, we will have the best target avatar. Why do we want to create a target avatar? And how will be utilizing our target avatar? Very simple. The more detail we add in the creation of our target avatar. Right? The more detail we have based on the daily lives of our target avatar. We're going to put a name or that target avatar we're going to describe like his literal life or her literal life. Right? Then the more detail we have about our target avatar, the better we will understand its ten core problems. Right? And based on those ten core problems, those are the exact problems that we will be solving with our content, with our offers, with our products, and with our whole creative business. All right, so I'm very excited for you to be here in this lesson. Let's dive and let me show you exactly the approach that we're going to be following in order to create our target avatar. So in the previous lesson of the scores, we stopped in this point right here in the fact that we magnetized the target audience out of our market. Now that we have our target audience, the thing is that we cannot reach all of these people just by creating content to appeal to many, many people. We need to put a name on this, we need to put an age. We need to create our target amateur. So what we're going to do is that after we've magnetized all of those people, we're going to zoom in with our magnifying lens into one individual target avatar, if you will. The most appropriate person, our dream client. Right? And that's pretty much what our target avatar is. The dream client to buy our products. All right, now how do we create our target avatar? The more information you add here, all right, the more profitable your business will be. Trust me, this is a fact. The more we the more details we have on his name, his or her age, her daily life, her profile, where does he live? All right, what car does he drive, where does he work, All that stuff. We want extreme details. So let me note down we want extreme Okay. Detail. We want this to feel like the detective, right? I want you to add extreme detail here. Because this is just not only a brainstorming process for you to understand. This is a process that we will be revisiting, right, throughout our whole business, right after we've done with the basic information. For example, the name of our target about our, right, His profile, his daily life is extremely important, right? Because inside the daily life we'll find some pain points that he might have. For example, in the case in which we're proposing a solution to a, for example, investment banker with breathing stress in his daily life is very important for us to note down stressful occasions in his daily life because we will be solving it through our breathing exercises again in extreme detail. Then we will move and analyze deep desires. What are the deep desires of our target altar? This is where the ten core problems start to rise. And you can imagine why I made the ten core problems golden because this is exactly the ten core problems that we will be solving with our value, with our content. And this, ladies gentlemen, is pretty much how you successfully infiltrate a market. Identify the problems that a market has and propose a valuable solution to those problems with your content. All right, and what comes in exchange for the value we provide in the form of video right compensation. This is how you will be generating income as a creative professional. This is the correct way to approach this and I'm very happy to be the man teaching you this stuff. All right, so. All of this, please open a notes stab and start documenting this document. The name, the profile, the Daily life, and the deep desires. I want you at the deep desires section right here to mention at least, okay, Right? At least five detailed deep desires. So for example, what could be a deep desires of a investment banker? Income dominance, sense of power, sense of fulfillment, right? All of that stuff, not just the name. I don't want you to just write the name of the five deep desires of your target, Qatar. I want you to elaborate on them. Why does an investment banker want to feel powerful? Why does an investment banker want to be compensated by his work? Why does an investment bank, you know, want to dominate his competition? So write down detailed why those deep desires exist. Because those deep desires will be the gate to the ten core problems of our target avatar. Now let's move to the ten core problems and this is where you need to pay extreme attention. The ten core problems, all right, 1-234-567-8910 Right? The thing with the ten core problems is that those are the exact problems that we're called to solve with our content. We're going to be focusing on those ten core problems. But if we just focused right on those ten core problems, then we would just have ten videos to create on our Youtube channel, or ten cores to create to upload and sell those people. The thing is that as we talked about, as we talked about in the previous lessons, we focus on solutions based on processes, based on frameworks. All right, and the thing with those ten core problems is that each one of those ten core problems is subdivided into more micro problems. Again, those micro problems are also some content ideas that we can create in order to help those people. All right, so here's the thing. Let's say, for example, that you create a video and we will put names, and I'm going to elaborate more later on in the station right here in such a PD. But let's say how do we attract this person, right? The thing is that the core thing is that we create a video, for example, in core problem number six, or even more deep in the sub sub e of problem number six, we create a video solving this problem. And this guy watch is the video. So he's like, hey, this actually is one of my technical problems, or even a category, a subcategory of one of my technical problems. Let me actually check his other stuff. And he checks our other stuff and he sees we actually solve this problem. And then he sees that with our offer, with our high ticket offer, for example, to show you how to create another lesson, we can solve this problem. So now he sees that we are able to provide value and this is pretty much how we get compensated, right? I know this was a bit overwhelming, but again, this is the thought process and the systems behind all that stuff. We need to brainstorm our target avatar. And after we've brainstorm and target avatar, we need to identify his tencor problems. All right, now if your target avatar is your younger self, everything becomes way, way easier because you know exactly how to describe your younger self. You've already have an idea of your younger self. You know his name for example. You know exactly his daily life because you used to live this life. You know the deep desires of your younger self because again, you used to be your younger self. This is why people that refer to their younger self in their businesses and create businesses, you know, that help their younger selves, excuse me, are so profitable because they know exactly their target avatar. All right, but in this way, with this lesson right here, I'm showing you how to create a target avatar even if you know your business doesn't refer to your young yourself. All right, here's the thing we will be solving when you will be describing those tencor problems using PT. Now you probably can brainstorm some tencor problems by yourself, those ten core problems by yourself, but as we've seen in previous lessons chip just give you a wider understanding, more ideas and it also articulates those ideas even better inside PT. We're actually not going to start a new chat, but we're going to work on the previous chat that we had with Chip while we were brainstorming our target audience. Right, So to create our target avatar, we go ahead and directly ask Su PD. I want you to create a target avatar. Please mention, always be kind to AI. Please mention his name, his age, his age and what a day in his life looks like. Also, make sure to mention some pain points that he may have in daily life. Let's see. I'm directly asking for touch to create area, right? So let's see. Name Alex Johnson. That's AI generated name right there. So age 32, professional background. Alex is a mid level investment banker working in a leading financial firm in New York City. He's been in the industry for over eight years, climbing the ranks through hard work dedication and a relentless pursuit of excellence. So let's see his day in life. He starts early around 5:30 A.M. with a quick home workout already run in the park to clear his mind before diving into the day's demand. By seven, he's reviewing the global market news. All right. He's in the office by eight and his day is a will whittled. I've never heard of this word before of clean minutes, clin meetings, analyzing financial reports, and making high stakes investment decisions, right? Whatever, whatever, whatever it leaves off. Set around eight through work, although work of following home where he spends an hour or two preparing for the next day, right? He tries to unwind before bed. Maybe reading or practicing meditation to bad stress, but finds it hard to switch off and get enough sleep. Some pain points, high stress and pressure, long working hours, difficulty unwinding, physical tension and discomfort, sleep quality, All right? And he also proposes how my business can help Alex. Right? That's fine. Now keep in mind that if I were you again for the sake of, and I'm not interacting that much with AI because I don't want to waste your time. But if I were you, I would just go ahead and ask more questions and more questions and more questions about the target avatar. To gaining a better understanding and to give information PT, in order to retrieve and get back the perfect ten core problems. This is the golden prompt le gentleman that we enter. Then we will structure our business regarding the answers we can get back. Note down the ten core problems of our target avatar from most important to least important. Extremely important prompt. Let's see for your target avatar, Alex Johnson, a 32 year old investment banker. Here, the ten core problems ranked from most important to least important based on the insights from his daily life. Let's see, number one problem, high stress levels. Number two problem, poor work life balance. Number three, difficulty unwinding and relaxing. Number four, inadequate sleep quality, physical health issues. Number five. Number six, limited time for personal health and wellness activities. Inefficiency of current stress management techniques, feeling of isolation, anxiety over performance and decision making, and lack of professional fulfillment, so legitimate. Throughout this lesson, we took our target audience and created our target avatar. And at the final part of the tesson, we brainstormed using UchiPT, the ten core problems of our target avatar. Now this is where this whole thing starts to get interesting. Because in the next lesson and in the next step of creating this online creative business of ours, we're going to be figuring out solutions to solve these problems. A creative business has two ways to solve any of those ten core problems of our target avatar. The first one is with information through infotainment products, and the second one is through services. In the next two lessons, in the two final lessons of the second module of the scores, we will be brainstorming ways and I'm going to be showing you ways to solve each one of those ten core problems with infotainment products or info products. And in the next lesson, so in the final lesson of the second module of this course, I'm going to show you how to solve again those ten core problems with services. All right, those next lessons are going to be very, very important and I'm going to see you there. 9. Packing our Passions into Products: German, congratulations. Now that we have figured out the ten core problems, it is time to transition to the very interesting part of the first module of this course, which is actually the creation, right, of the solution to those problems. It is time to move into analyzing how to solve these problems. And in general, in this lesson we're going to hyper analyze and deep dive into all of the potential solutions that you can give to your target avatars problems. I'm going to show you the free solutions, the paid solutions. And in the paid solutions we're going to be sub niching into cheap, mid if you will, price, and very pricey solutions to problems. So in general, by the end of the steen, you will know exactly all of the different types of products that you can create in order to help your target avatar. And you will create all of the products that we will be mentioning in this attire. Because again, you don't need to only create, for example, one of those products. All of those products that we will be creating are going to be part of different offers, right, That we will offer to our target audience. And in next modules of discourse, I'm going to show you how to correctly position those products. And how to make the navigation of the strangers, if you will, or the audience that we will attract with our socials to make it seamless from our socials to our websites, to our offers, to our products. But don't want you to stress about this because this is going to be happening in next lessons. Again, in this lesson, prepare to learn everything regarding solving the problems of your target amateur with content. All right, I'm very excited to have you here. Let's launch this presentation and let's go. All right, so this right here is the diaphragm and the diagram that I want you to screen shot and I want you to keep for future reference because it is very, very important right now. I know it might seem a bit complicated, but everything will make perfect sense. All right? And we are going to be starting from here. All right, so this was the point in which we left in the previous lesson, right? We analyzed the ten core problems, and we have mentioned the ten core problems of the target avatar that we have created. Now, these problems as we know, they require solutions, right? And there are two types of solutions that we can give to those problems. And spoiler alert. We're going to be giving both of those types of solutions. We can't just have one of those types. Those solutions are free solutions, right? And paid solutions. What is the difference between a free solution to our target avators problems and a paid solution to our target avatars? Offer our target avadors problems. Well, the free solution, the solutions that we provide for free are information. So we give away for free the information and we charge for the implementation of the frameworks. So you can see here, whenever I have a paid solution, I always sell the frameworks but we need to give out the information for free. Why to gain trust led gentleman? Because people are not going to invest money into someone that they don't feel like they trust, right? So the best way, the absolute best way to acquire customers in our creative business is to gain trust by working, if you will, for free. So giving away information for free. So let's start from here, right, we're right here. How right do we give out information for free? We give out information for free in our social media. As we said with, again, problem solving content pieces. So we take ten core problems that target avatar has and we give out away free information on how to solve these problems in ten videos, for example, on Youtube, Instagram, on Tiktok. And we're going to talk about organic traffic. We're going to talk about how to structure again, your channels on Youtube, your content, Instagram, your content on Tiktok. Again, to attract customers and populate your funnels. Don't stress about what is a funnel, we're going to mention it in next modules. Now, information, all right, is DIY is a DIY free product. What is a DIY product? Diy means do it yourself, as we all know, right? So with the information that we're going to be giving to our target avatar, we're going to just let them know, if you will, how to solve their problems by themselves. All right? And this right here, which is very valuable by itself, doesn't directly give us money, but it's a great way for us to infiltrate a market, all right, and provide value. So what happens next, once we provide information on how to solve a problem for free? And at the end of this video, I'm going to show you exactly, for example, in the knees of breathing techniques for finance for investment bankers. I'm going to show you what I would do in this diagram, right? So. Once we give information on how to achieve something by themselves, strangers, right, that watch those videos and consume our content, resonate with our content and find value in our content. And they gradually turn to customers. How do they turn to customers? Because they check out our paid solutions because they find so much value in our free stuff that they're like, okay, if this dude gives us so much free value in our free stuff, then his paid stuff should be amazing. Now, every creative business should have three different paid offers. All right. Or three different products. A complete creative business has all three. All right. A low ticket product, a mid ticket product, and a high ticket product. Let's start with a low ticket product. Again, in all those products, in a low ticket product, in a midketo product, and in a high ticket product, we sell frameworks. That's very important for you to understand. There is a difference between information and a difference between implementation frameworks or implementation is exactly what we charge for, all right? Because we give out the information for free, but we charge for the frameworks on how to solve these problems, right? Because again, most of the problems as we discussed in previous lessons are system based or our framework based, not information based. That's the trick here. A low ticket product is usually an info product. Now I know that there are a lot of new words here, but hear me out, what are info products, right? Obviously, there are products. There are stuff that we can exchange for money and provide value, right? But what is info product? There are products that are not physical, right? It's not, for example, a mouse. It is information packed in a product, let's say in a product, in a digital product, right? So these could be books, these could be courses, these could be communities. And this could be, for example, podcasts and all that stuff. What is the cool thing about low ticket products, And what do we mean by low ticket? First of all, low ticket means we don't charge as much as our other products for them. Why? Because in order to create an info product, I'm not saying that they should be cheap, I'm just saying that they should be cheaper than our mid ticket product and our high ticket products. Usually info products go through the framework on how to solve problems in a DIY process. All right, so we give out the information in the form of a course, in the form of a book, in the form of a community. But once someone purchases it, he has to apply this information by himself. All right? And this is why it is low ticket because again, we give out information. We give out information about the frameworks. But people that buy those Lo Tate products have to apply by themselves. For example, this course right here is a lot product, right? Because I'm not there teaching you how to do this. I have recorded this once and you downloaded this info product. You paid for this info product and now you are called to do it yourself, if that makes sense. Right. So those are books, courses, and communities. Why are usually info products also low ticket products? Because as creators, we spend time creating them once and once we create them, guess what? We can literally sell them to billions of people. Right? Every time we sell, we could be sleeping, we could be working out, we could be doing anything. We could be traveling and info products are distributed and sold completely without the need of our time. Everything is automatic. So you spent time on energy once and it can be distributed to millions and millions of people. So as you can imagine, because exactly your personal time is out of the equation once you create an info product. This is a low ticket product but it's easily recretable right now, let's move to mid ticket products. What is the difference between a miticket product and a low ticket product? And why are mid ticket products more expensive? All right, and again, they don't need to be, again, cheap or expensive. They are just more expensive than low ticket products. Some people could sell a low ticket product for $2,000 Some other people could sell a low ticket product for $10 All right. But a Miticket product is usually more expensive than a low ticket product. All right, So what is this Miticket product? It is a product that is more expensive than a low ticket product. Less expensive than a high ticket product. And guess what? You also, again, sell frameworks. All right? It could be a DIY framework, but it is usually a DY framework. A done with you, not a do it yourself. A done with product, for example. Again. You give out in a mid ticket product the info product that we also already have here. But you also offer a call for example or a coaching to help people achieve what they want to solve the problems with your customers, all right? And as you can imagine, because you are putting your time in the equation with group calls or personal calls, and with group coaching or personal coaching, this suddenly becomes a mid ticket product. Because guess what? You can't really sell a mid ticket product to billions of people. Why? Because your time is directly tied to your Midiket product, right? Does this make sense? I think it makes sense. And I guess you can actually sell a mitigate product to millions of people if you have group coaching or group calls, right? But again, this is why a miticate product is more expensive. Remember the D Y done with you? I don't only give you the information and say go ahead and do it yourself, I also help you and do it with you. All right. Now moving on to a high ticket product. You can imagine what a high ticket product is. It's the most expensive product that you should have a right. And again, we sell the frameworks to the solution of the ten core problems of our target audience. But we sell them either in a done with you fashion or in a done for fashion. Now a few words about done for you. Products done for products don't apply to all businesses, okay? Done for products, apply to some businesses which are usually not creative. For example, let's say that you want to build a pool, right? A DIY product on how to build a pool would be a course, for example, on how to build a pool. For beginners done with you, product on how to build a pool would be a course plus a consultation call on what I would do if I were you. And for example, I would check out the planning of your house and help you structure the pool and that's it done for you. Okay. Product would be, I come to your place and I able to pull for you. All right. So those are three completely different offers and three completely different products that a complete business though should offer. All right? And your business, your creative business will definitely offer. And those are coaching, for example, one one coaching or direct services. Right? So I do the work for you. All right? That's very important. I want you to note down low ticket products, mid ticket products, and high ticket products. All right, Very, very important. And now let's apply this to the example that I gave with the breathing techniques for investment bankers. And you're going to see something very interesting. If, for example, my target after was an investment banker that had, for example, stress. And we want to solve the problems with breathing techniques. So the solutions are breathing techniques. We would start again, let me change the color here. We would start with the free solution. All right, so the free solution would be free DIY information on Youtube, Instagram, Tiktok for example. This could be videos in the Teco problems that have brainstorm. Those videos could be stress relief, breathing techniques for investment bankers. How to relax in your mid day break with breathing for bankers. How to, for example, I use your smartphone. Use the smartphone application for better stress relief. So we hook people based on the information that we give for free on Youtube and then on Youtube, on IG, on Tiktok, we enter a CTA, a call to action. And we don't worry about this, by the way, we're going to be analyzing this in the next module, but I'm just giving you an overall framework, and overall image, if you will, of how this is going to work. All right, so we give a CTA a call to action, and pretty much we encourage people to take action. Click the link in the description and go ahead and enter our final go ahead and check out our offers. In our offers, if I would. I was giving breathing, for example, techniques for investment bankers. My low ticket offer would be, for example, a course in which I would teach them in a DY fashion, obviously, how to breathe for stress relief. So I would give them some tips, some tricks, and that's it, highly recreable, could be distributed to all investment magners the world. Then if in the course I would have a call to action, a CTA. And I would encourage people that are engaged to take action and check out my ticket product. Right? Because what usually happens is that a low ticket product solves some problems that arise from the information that we give for free. But create new problems that are solved by the mid ticket product. Now the mid ticket product would be, for example, a done with you. So a one on one call or a community call in which we would just go and do some breathing techniques altogether. And I could also apply some changes to their techniques and I would give them direct feedback. So this is the done with you product on breathing techniques for investment bankers. All right? And in the done with you in those coaching goals, I would have a call to action. All right? And I would encourage people to check out my high ticket product. And my high ticket product would be one on one coaching, one on one breathing techniques. It could be live, for example, sessions in which they would come to my yoga studio or my breathing technique studio, and we would go through personalized, again, breathing techniques. Now I know this video was a bit intense. This lesson was a bit intense. We analyzed a lot of stuff. And I want you to spend big amounts of time brainstorming your products. I want you to brainstorm your low ticket offer, your mid ticket offer, and your high ticket offer. Before you move to the next module of the scores in which we will be designing the funnels. This seamless, if you will, navigation of a stranger that will be turned into a customer and just by viewing accidentally, if you will. Well planned by us, but accidentally for him, one of our Youtube videos, he will become a customer. All right. Before we move into structuring this seamless system, which will turn strangers into customers, I need you to have your products nailed. I don't want you to create them, All right? Don't want you to go ahead and shoot a course now, All right? But I want you to just have them brainstormed. All right? So note that in a paper, what will your low ticket product be? What will your mid ticket product be? What will your high ticket product be? How will they serve your target avatar? And then let's move now to the next module of the scores, which is the creation of the funnels. And what a funnel is, is pretty much the seamless navigation of a direct of a complete stranger into becoming a customer. This is an art. The creation of a funnel is an art. But trust me, it's going to make sense. And we're going to nail it, and we're going to nail it down together in the next module of the scores, right? So thank you very much and I'm going to see you there. 10. Introduction to Funnels: Ladies and gentlemen, I would like to welcome you to the second module of this course. I am very happy that you made it up until this point because in this second module of this course, we're going to be discussing something extremely, extremely important for any business, and especially the creative businesses that Rosana set up in this course right here. So the key point of discussion in this second module are going to be funnels. All right, and in this introductory video of the second module, we're going to go through what is a funnel, how to populate the funnel. I need to understand what is the function of a funnel and why no creative business can pretty much function without a funnel, right? All of your questions will be solved by the end of this first introductory video. And by the end of the second module, you will have nailed down all of the funnels that you will be using for every single different type of product that you have. Just to give you a small recap of what we're going to be doing, right, we're going to be creating a funnel for every different offer that we have. So we're going to have a different funnel for our low ticket product, a different funnel for our mid ticket product, and a different funnel for our high ticket product. It would be very good for you. Right. Moving on to the second module of the scores to have your products noted down so you know exactly what your low ticket product is, what your mid ticket product is, and what your high ticket product is. And then note down the funnels for each and every one of those products. In the third module of this course, we will be creating those funnels, right? In this module we're going to be outlining them, right? I want you to understand what a funnel is. And then we will be setting everything up, creating the funnels, creating the systems. So again, all of this process becomes flawless and very easy for you, right? So welcome to the second module of this course. I'm very happy to have you here and let's dive into this introductory lesson on what are funnels, okay? So legitimate, this right here is a funnel. And more specifically, this is the funnel right here from all of this big image which we're going to be elaborating in this lesson. This right here is the funnel. All right? What is the reason why does a funnel exist, right? Why a funnel is so important in a creative business. Because a funnel is the process of turning a stranger, right, to a buyer. And guess what, without a funnel, no stranger would become your buyer. Because imagine going in the public and asking, hey, does anyone want to give me $1,000 please? No one is going to say yes. Right? So we need a way to funnel strangers and bring them in our business, make them buyers. How do we do this? We do this by turning strangers, first of all, into leads and then leads into nurtured leads and then nurtured leads into buyers. Now as you can see entering the funnel, we have a big amount of people. In this first stage of the funnel, you will see that a big amount of people will be entering, but a relatively lower amount of people will be getting out as buyers. And this makes absolute sense because not 100% of the people that enter our funnel are going to be buying stuff for us. But this doesn't matter because even if a small percentage of strangers that watch our staff and enter our funnel, even if a small percentage becomes buyers, then our business is profitable. Why? Because again, this business model has pretty much no expenses. So it's very easy for you to be profitable. Now, a funnel has different steps and depending, all right, depending on how expensive the product at the end of the funnel is. So depending on the price that someone needs to pay in order to become your buyer, we usually have more steps in the funnel. That's why you're going to see that the low ticket product funnels that we're going to be creating. Right? So the process in which a stranger needs to undergo in order to become a buyer for a low ticket product is way faster and way less if you will. Complicated than the process and the nurturing that someone needs in order to pay you bigger amounts of money for a high ticket product. All right. This is why every single product of ours will have a different funnel to maximize profitability and maximize, again, the conversion of strangers into buyers now in general. All right. In general, the key process here is that again, we turn strangers first of all into leads. All right? So leads are people that you can contact. Okay? So leads are strangers, if you will, that you can contact. How can we contact strangers? By having them give us their, of course, contact details, by having them give us their e mails, or by having them follow us on Instagram, for example, in which we can directly message them. This is why we need to turn strangers into leads the first step. Into convincing a stranger to become a lead is of course, and pretty much every step of the funnel is to provide value, all right, So value is, as you can see seen in every single step of the funnel. All right, and the first way to provide value, obviously this is going to be free value. By the way, everything's going to be free until someone becomes a buyer. So the first stage of the funnel, which is the stage of free value we're going to be providing with our social media content. So videos on Youtube, videos on to videos on Instagram, all of that stuff, those about gonads. And we're going to set up all of your channels and all of your media outlets in the future. But for now I know that we're going to be providing free value. All right, And then by solving again one of those ten core problems, or all of the problems of our target avatar with our videos. And then we're going to be providing more value with a lead magnet, which is going to be something that buyers or if you will, strangers at this point will be downloading again for free or in exchange to their e mail. And this is how we're going to be turning strangers into leads. It is very important for you to have a lead list and a list of people that you can contact via e mail. If one of your accounts get striked or if you just anything happens to your social media accounts, you need to have a list of people that you know they're interested. They are your target avatars and you know that you can count on them to, for example, buy an offer of yours, right? So after someone gives you their E mail, they're not exactly strangers, but they're not exactly buyers, right? So what do we do? We bombard them with more value, we solve more of their problems. All right, And now this can also be long form content on Youtube. So if they see you and if they see many of your videos and they resonate with your message and they like the way you elaborate things and they find value again in your videos, which we're going to be structured exactly. We're going to be structuring our videos Exactly. In order to be very, very, very valuable on Youtube. Then someone from a lead becomes a nurtured lead, which means that he is ready. He sees a lot of value in your content. He sees a lot of problem solving, right? In again, the way you talk, the information that you give and he wants to buy your offer in order for him to solve more. In order for you, of course, to solve more of his problems. All right? And again, depending on the price of your offer, this funnel is going to be more complicated or less complicated. Don't worry. We're going to analyze low ticket product funnels, mitigate product funnels, high tech product funnels, especially for creative businesses. All right? So this is how a stranger is turned into a buyer. All right? For example, in a very low ticket product item. Right. We usually don't even need to convert strangers into leads. We can directly convert strangers into buyers. All right? So it all depends at the end of the day at the amount of value that you provide. And this is why it is extremely important for you to analyze and understand the value equation which is right here. V stands for value, right equals the desired outcome that someone has a right, multiplied by their perceived likelihood of achievement, right? All of this is divided by the effort that they need in order to achieve this desired outcome and the time that is needed, again, to achieve this desired outcome. All right, how do you create value? Value is created if these two metrics right here are increased. So if we increase the desired outcome and we make it very desired, again, the outcome is extremely desired. And we make people think that it's easy for them to achieve this, obviously without spreading false news. But if the perceived likelihood of achievement is very high and the desired outcome is very high, then we get value, okay? In contrast, the effort needed and the time needed, we need to decrease decreasing the effort that someone needs to achieve something, and decreasing the time that someone needs to achieve something, again, increases the value. This is how we increase value. And this right here is the value equation. Here's the thing. If we don't focus on this right here, if we don't focus on the desired outcome, and we don't focus on the perceived likelihood of achievement, guess what? If we manage to completely eradicate the effort needed, right? And the time needed for someone to achieve their desired outcome, value automatically becomes right. Unlimited. Unlimited. This is a great way for you to target valuable content. Decrease the effort needed almost to zero, decrease the time needed almost to zero. And regardless of the desired outcome and regardless of the perceived likelihood of achievement, you're going to see that the value will grow exponentially. All right, so I want you to meditate on this. I want you to write down the desired outcome, right? Of your target avatar. What is your target avatar wanting? I want you to write down their perceived likelihood of achievement. And how can you increase their perceived likelihood of achievement? How can you convince them that embarking on this journey with you is not going to be that hard? And they will probably make it. Then you need to decrease their effort needed, so tell them that it's not going to be that hard. But of course, back this up with statistics and make it true, right? And also decrease the time needed. So I can, for example, do this for you in X amount of time. So this is the general concept of a funnel. Again, it is a funnel, if you will, that turns strangers into buyers. It is filled, every step of the funnel is filled with value, and different offers require different funnels. This is why in the next lessons of this module, we're going to be analyzing the ultimate funnel to have for your low ticket product, the ultimate funnel to have for your mid ticket product, and the ultimate funnel to have for your high ticket product. Right? So thank you very much. I'm going to see you in the next lesson in which we're diving into low ticket product funnels. 11. To Copy: Low Ticket Product Funnel: Ladies and gentlemen, welcome to the second lesson of the second module in which we're going to be discussing about low ticket product funnels. Again, using social media in our creative businesses. Right? So the funnels that we're going to be discussing in this lesson right here target strangers and we'll turn them into buyers of our low ticket products. Right? They're going to be set up completely for free and we're going to have two different traffic sources in those funnels, so two different ways, again, to attract strangers. The first way is going to be long form content, and the second way is going to be short form content. Now later on in this course, I'm going to show you how to create long form content, how to create short form content. We're going to talk about the pros of long form content, the process about short form content and their problems, right? But this funnel right here, the three different types of funnels that we're going to be discussing in this eston right here are just going to unlock your hands, right? And help you decide which funnel better helps your business and better applies to your business, your type of content, and at the end of the day, your type of problems that you're going to be solving, right? So this is going to be a very exciting lesson. Welcome, let me show you what I've done. Okay. So ladies and gentlemen, those are the three different funnels, right, in which we're going to be taking strangers and turning them into buyers of our low ticket product. Again, emphasis in the fact that we're selling low ticket products here. And that's why those funnels are kind of basic. Right, So let's start with this funnel rate here, right? And this funnel right here applies to people that only want to create long form content and don't want to mess with short form content at all. And you know what? For a big amount of time, I was one of those people. I didn't want to mess with short form content because I liked creating bigger videos. I didn't like attracting people that consume short form content due to their lower attention spas. And usually they don't have that, you know, high purchasing power. And this is the funnel that I implemented for many, many, many months, if you will, in my business. So this funnel looks like this. You provide value in the form of long form content. All right? So in your Youtube videos, valuable ten minute videos every single week, right? People watch those videos. People resonate with your message. You solve some of the problems of the people in your videos. And then inside the videos you have this insanely cool thing which is called a CTA, a call to action. In those videos you call people, You call these strangers that are being nurtured, right? Slow and steadily with your videos because they watch many, many of your videos, right? You call them to take action and visit, for example, the first link in the description if they want, for example, a free whatever which is going to be your lead magnet, that's going to solve more of their problems, right? So you give a CTA in some of your videos, if not in all of your videos, in which you can advise people to take action and check out your lead magnet, right? A lead magnet is something cheaper, usually than a low ticket product. Most of the times it is completely free. And it is just something that solves a bit more problems rather than just your Youtube videos. For example, in my case, I help professionals in my Youtube channel create, launch, and scale their online course businesses without paying any ads, without having any followers, just directly turning their passion into profit. Right now, I advise many ways to do this in my Youtube channel, give insane amounts of value for free in my Youtube channel. And my lead magnet is actually a PT prompt list which is called course PT. So it is a prompt list, a list of different prompts that a course creator can input in GPT. Pt will give them, for example, search engine optimized title, search engine optimized descriptions, all that stuff that's irrelevant to the course. But I'm just, I'm giving you an example of a lead magnet. Lead magnets are usually lists. They could be prompt lists. They could be books. They could be also small courses. Anything that provides more value, additional value, if you will, from your Youtube videos. You give them a lead magnet, right? And you ask for exchange of this lead magnet, their e mails. And this is how you start building your e mail list. Now, we're not going to do any e mail marketing to sell our low ticket product, but we need those e mails because many times we're going to be redirecting people that have bought our low ticket products in their e mails. So we're going to, we're going to be sending them e mails reminding them that we have also mid ticket products and high ticket products that can serve them even more and potentially solve even more of their problems. All right, so theoretically speaking, in the sake of this funnel right here, we don't need to add a lead magnet, but adding a lead magnet at this point of the funnel is helpful because we're collect e mails for future reference again, Youtube. We upload long form content that solves problems. We have a call to action for someone to buy our lead magnet, and once someone buys our lead magnet, he gets redirected in the website. All right, and don't stress about website, it's very easy to host your own website. I'm going to show you how to do this in which we're going to be having our low ticket product hosted. It's pretty much just going to be one page. It's called a landing page. And inside this landing page, we're just going to have. Some text, some images, and our low ticket product for them to buy. And this is a simple funnel, many people are using it. It's very hard to fail, right? It's very easy. And I'm going to show you how to create these funnels and how to populate these funnels in future reference now. All right, what if you don't want to post long form content because you don't have the camera, you don't have a studio, or you just don't like shooting long form videos. You are a short form video master. All right, what if you just want to shoot short form content? And now let's move into this second file right here which discusses exactly this. All right, so funnel, social media, funnel with short form content. Now the problem between short form content and long form content, of course, short form content we can create in bigger scale, right? We can create like ten shorts per day if we want to. The problem is that people aren't that nurtured with short form content. They get to consume your content, but they get to consume your content in like ten second pieces. 22nd pieces, 32nd pieces. So they don't get that engaged with your stuff right. Whereas in long form content, they consume 10 minutes, then ten more minutes, then ten more minutes, and just the lead nurturing is just way away faster. This is why if we add a CTA in our short form content, so we call them to take action, then we not only need a lead magnet for them to go and purchase and solve some of their problems, but we also need to provide additional value in the form of a VSL. Right, Again, to recap, if we're doing a social media funnel with short form content, in order to sell our low ticket product, we need to have, again, our short form content in all of those different short form content destinations. For example, Youtube, sorts, Instagram, reels, Tiktok, whatever, right? And then we traffic people in our page in which we have our lead magnet and our VSL. What is a VSL? A VSL stands for Value Sales Video. Right? And it's pretty much a long form video. Just one of them though, right? So a 20 minute or a ten minute long form video, which we provide insane amounts of value. And we just, it is used to nurture people and make people know us, understand our message, resonate with our message even more so if you're creating a short form content funnel, you need to create one long form video. And this is going to be the VSL stress about this. We're going to be discussing about how to create a VSL. What is a VSL in future lessons, but for now I know that this is the short form funnel. Again, the short form content funnel. To sell your low ticket product. Once someone buys your lead magnet, again we collect their e mail, right, And we redirect them in the page with the VSL and our low ticket product. All right, why don't we need a VSL in the long form content? Because our long form content acts as a VSL, right? We give lots of value and lots of long form value and we nurture people enough in the long form content. Again, funnel in which we just don't need a VSL. But in the case of a short form content funnel, we absolutely need a VSL in order to sell our low ticket product. It's not that you're not going to have any sales if you don't have a VSL. It's just that you're going to have way more sales if you have a VSL in your funnel, right? This right here is the funnel that I'm currently using in my business, right? And it's kind of like the best of both worlds, right? So here's how it works. You've got both short form content and long form content, because we don't want to leave any cake in a table. Right? So we've got short form content. Again, tube sorts, Instagram reels, Tiktok, whatever. Again, you can have many people cross uploading them in stub shorts in Instagram reels with different accounts with Tiktok. Again, the most amount of strangers you get to understand, you know you, and see your face, the more barriers you are going to have at the end of the day, right? You have a call to action, right? But not a call to action in those sorts. To send people in your lead magnet, you have a call to action to send people to your Youtube channel. In this way, you grow your Youtube channel. So you grow your Youtube subscribers and you also engage people automatically in your Youtube content after that, as you can see from this point onwards. All right, let me just erase this because it looked bad from this point onwards. This is the same funnel as this, right? Again, we have Youtube, then to a lead magnet, then to our Lott product. But why did we add the short form content up here? What is the reason for this part to exist? Well, it's pretty simple. We just add more strangers into our funnels by leveraging the power of short form content. This way because we could only have Youtube, Right? And then again, we could populate our funnels, again just from strangers, from Youtube. But if we add shorts and if we leverage the power of shorts, we just populate our funnels with more people and more people and more people. So we have twice the amount of strangers entering our funnels. Then we would have, for example, if we only uploaded long form videos on Youtube. All right. These are the three different types of low again, ticket product funnels. All right. I hope you understood this test and it wasn't that easy to comprehend. But again, I want you to take a screenshot because we're going to be following this strategic approach in next lessons and now it's time to move to our mid ticket product funnels. A few slight changes are going to occur in those funnels that we're going to be adding in order to apply more lead nurturing. All right, Throughout the process of turning a stranger into a buyer. Because again, we need those strangers to be a bit more nurtured in order to buy something a bit more expensive rather than our low ticket product. Right. So thank you very much. Going to see you in the next lesson of the course. 12. To Copy: Mid Ticket Product Funnel: Ladies and gentlemen, in this third lesson of the second module of the course, we're going to be discussing about the funnels. The correct way, if you will, to turn, again, strangers into buying your mid ticket offers, as you can imagine. In the next lesson, we're going to be discussing about, again, the funnels that you should use in order to make people buy your high ticket offers. And after that, I'm going to be revealing exactly how to structure those funnels. How to create a website completely for free, what to put in the landing pages and all that stuff. This is happening right after we analyze the funnels, right? The strategic approach, if you will, or the systematic approach that you should take to make this thing work. Now, as we discussed about in the previous lesson, again, every offer needs a funnel. And the more expensive the product or the offer if you will, that we're offering, the funnel needs to have a bit more lead nurturing, so we need to provide more value to convince people or strangers, again to understand us, know that we provide value, and then purchase something that we sell. All right, so the funnel that we're going to be using in our mid ticket product, it's going to be a bit different than the funnel that we use in our low ticket product. But everything is going to make sense and you will, I think, completely understand what we're going to be talking about in this lesson right here. All right, so let's analyze again this diagram. This right here is the mid ticket product funnel. And as you can see, it is very, very similar to the low ticket product funnel. So everything starts from social media in which we provide value for free. You can either start from here directly, so only posting long form content on Youtube, or you can also start from here. So posting short form content on Techno, on Instagram, on Youtube, shorts with a call to action for people to check out your long form content. What is the difference in just uploading long form videos or uploading short form videos and long form videos? You just get more people to populate your funnels, more strangers learn about you have a bigger reach if you also upload short form content rather than just uploading long form content. Now we've discussed about this part right here after that in our long form content videos, which are going to be, again, the exact same videos that we have for our low ticket product funnel. So we don't need to have different videos, for example, to sell your mid ticket product. All right. We have a CTA or a Call to Action. This call to Action is, for example, you encourage people to check out the first link in the description. The first link in the description is a link that navigates people in your landing page. All right, so this is the first difference here. And a landing page of a mid ticket product is different than the landing page of a low ticket product. First of all, what is a landing page? I think we discussed in the previous lesson, but a landing page, it's pretty much a website, right? So you take people off social media in your own website, and in this landing page, imagine a word document, right? You can write whatever you want. You can show whatever you want in forms of videos or in forms of pictures. And the sole purpose of a landing page is to help people and just encourage people to take action. And this action, in this case, is to purchase our mid ticket product. Now, because we're referring to a mid ticket product, right, And we're not referring to a low ticket product usually despite the fact that we have nurtured our people with free value in our short form content and free value in our long form content. Usually those leads those people need a bit more nurturing. And this is where our VSL comes into play or our value cell video. So usually our landing pages, I'm going to show you in next lessons what a correct landing page should have in order to sell a mitigated product. But it also needs sometimes to have a VSL. A VSL is, again, a ten to 20 minute video in which you just give value, value, value. At the end of the video, you ***** the product that you sell. And you pretty much elaborate on how this product is going to sell, solve big, big problems of the people that have visited your landing page. Right? And if you do this correctly, right, and the correct approach to selling a mid ticket product starts from here, because you need to attract the correct people. If you short form content, then you need to follow them and follow the correct people to watch your long form content. And if you follow the correct people to watch your long form content, then they will take action, they will visit your landing pages and they will buy. After a landing page, we usually have a checkout page, right? A checkout page is a page in which they enter their car credentials. And usually in a checkout page, we can also have the so called order bump. What is an order bump? Let me just mention it right here. It's not like essential. But you can also add an order bump, okay? The order bump is as someone is checking out, you give them a notification, if you will, that they can also add this product in their offer to just gain more value. And you also give this product usually in a discounted price. What you can do is that you can order people. Usually what is done is that we order bump people from our low ticket product. As people are checking out and buying our low ticket product, we give the mid ticket product to them in a discounted price. Those are a bit more advanced marketing and sales principles, so I'm not going to. Stand into those points for much longer. All right. I want you to screen. So the slide, by the way, because this is very important. And now let's talk about this part right here which is the lead list. And this is an asset that we didn't have when we were selling our low Tet product. So check this out. Once you're selling dominate product, there is also one more way to populate the landing page. All right, rather than just doing it with tube Belong funneling people from again Youtube the landing page and this is to e mail market people that we have in our lead list because in the low ticket product that we're going to be selling and we're giving a huge amount of value, usually for free or in exchange to people's e mails. Right? We will be collecting a big amount of e mails and we will be structuring a lead list. What is the point of this lead list? We know that these people have actually the problem that we're solving with our products. We know that these people are interested in having their problem solved because they gave us the e mail in exchange for our lodicate product. So we know that these people are potential customers of our Maticket products and our high ticket products. And this where the lead list come into place, and this is where we leverage the e mails that we have collected with our Lodgate product. Again, there is a sequence of e mails that you can send out. You can do this either manually or automatically. Obviously, if you have a huge lead list, like manually typing every single e mail, or even copying and pasting every single e mail manually, it's going to take a big amount of time. But there are software, many software you can use, that automatically send e mails to market your mitigate products into your leads, right? And this is just another way to populate your landing pages. And it all comes down, as you can imagine in this mitigate product, to have the correct landing page. To have a landing page that attracts the correct people and just sells the correct product to the correct people. This is very, very important regarding your landing page. And let's remind ourselves what the landing page should have, okay, and what we're selling in our landing page. Because depending on what we're selling in the landing page, we should have different texts, which is called copy. By the way, in the world of marketing, different images, different videos, all that stuff. So the Miticket product, as we said, is a low ticket product, so also an info product, Do it yourself product in which we again sell the framework. Let me write this down again. So you remember that in our products we sell frameworks. We don't sell information. We sell information on the Youtube channel and our socials. But in our Mitiket product, we sell the frameworks not only as an info product which is our low ticket product. So this right here. All right, from this part and above, this is our loadicate product, remember. But what makes this more expensive? The fact that we also add a done with you action in our mitigate product which also involved, for example, some calls or if you don't want to do calls, some group coaching. So you actually help your ideal client. You help your target avatar achieve the results, all right? Then solve the problems also on a one on one basis or in a one too many basis. All right? So you are able to answer questions and do the solution of the problem with them. Again, to remind you, the mid ticket product is more expensive than the low ticket product and cheaper than the high ticket product. All right, this funnel right here that we analyzed in this lesson is actually very important and it is one of the easiest funnels to implement. Just because, again, it might seem a bit complicated due to the Alto graphs and the arrows that I've added, but trust me, it is not that hard. And this is actually the first funnel that you're going to be implementing. And after this, of course, there are many, many very complicated funnels and tactics and order bombs and E mail marketing and all that stuff. But trust me, this part that I'm going to circle, let me circle it with green. Actually, this part that I'm going to circle is going to be making you your first dollars online. So this part right here then, even if you don't want this part, just this part. All right. At least have Youtube long form content into your landing page with a VSL. This is going to be generating your first money in line with your creative business. And as you become more comfortable, as you've dialed down and know exactly that your landing page is good, your offer is good, your VSL is good, your long form content is good. Then you can start expanding upwards. So start creating sorts, start having an email list and all that stuff. All right, so trust me, in order to implement this correctly and in order not get confused with all of this information, I'm going to show you exactly in next lesson. How to structure your landing page. How to structure your VSL. And just to completely for free with a very cool website that I know. So this, ladies and gentlemen, was the mid ticket product funnel. All right. I hope that you enjoyed this information and you appreciate it. Make sure again to drab a screenshot off this slide because you will need to save some of those funnels in order to be able to recreate them in your own business. And now it's time to move to the final type of funnel that we're going to be analyzing. Before I show you again on a live basis, how I created my landing pages. Where I created my landing pages, what a landing page should include in order to, to convince someone to sell and just all that stuff. All right. So in the next essen, we're discussing about high ticket product funnels. 13. To Copy: High Ticket Product Funnel: So Lerman, welcome to the final lesson of this module, which we're going to be analyzing again, funnels. All right, this is the final analytical level of this module. And I know that at Apple this point it should be a bit exhausting. All right? All of those different funnels, all of those different terms. All right. Cta's low ticket product mind, ticket product, high ticket product, lead magnet, lead checklist, all that stuff. I know it can be a bit of a headache, but I just need you to understand those terms in order to be able to, I can understand the information that is going to come right in the course. Now, after this lesson is done, which we're going to be analyzing the funnels, right, in which you need to put into place if you want to sell a high ticket product, which again are usually one on one coaching calls, consulting calls, right? So done with you or done for you services as we discussed right, in previous lessons. After this, I'm going to show you exactly how to create those landing pages. Exactly how to set up your website and all that stuff. Which is going to be very, very easy. Because again, in this creative business model, we don't need a whole website with menus about pages, all that stuff. Just one page. I'm going to show you how to populate this page depending on if you're selling a low ticket product, a Me ticket product, or a high ticket product, just everything's gonna make sense. All right, so welcome to this video and let's analyze the final funnel that you need to put into place, which is the high ticket product funnel. So this right here is the final funnel again that we're going to be analyzing, the high ticket product funnel. All right, and I don't want to waste your time here. What is the difference between a high ticket product funnel and a mid ticket product funnel? As you can see, the only difference is this thing right here. Why? Because we need a sales call in order to usually sell a high ticket product. All right? A sales call is a one on one, 30 minute, 20 minute, 30 minute call. In which you go with the potential client and you just answer their questions, give more free value. They don't pay anything to enter a sales call with you. Just give them free value and you pitch your high ticket product. Why? Because when someone is about to spend, you know, 1000200010000, $60,000 on a high ticket product, they want to see your face. They want to know that you're legit. They want to gain more value and trust. Because people, as a rule of thumb in general, wants to remember this, wants to note this down. Let me actually write this down for you. People, okay, buy from people, all right? They like very important, right? People buy from people they like. And this is why having a creative business is so profitable and so cool. Because during this whole process of nurturing, so with the stored form content, with the long form content in the VSL and in your landing page, in your E mails, with your low ticket product, with your It ticket product. Nurturing is making people like you and resonate with your message. This is nurturing and this is the whole process of making someone like you and if someone really likes your stuff, really resonates with your stuff, right? And enters a sales call with you. And he sees that, you know, the persona that you portray online isn't actually persona and it is who you truly are. Because people really value being genuine nowadays, right? They don't like those big companies, they want to see a face, they want to see a person, all right? Because people really value this. So when you enter a sales sold with someone and they see that you're pretty actually pretty chill and you can help them grow their business and they like you, then they are going to buy. All right. Now let's dive even deeper in this funnel right here. And I kind of lied to you when I told you that the only thing that changes is the sales call because there is actually more, there are more stuff in this funnel that change. So the first thing that is also going to change, let me change the color of the pen, is in the landing page, all right? Because we need a different landing page and potentially a different VS in order to sell our high ticket product. Why? Because obviously the convincing factors inside the landing page are going to be completely different and need to be completely different. If someone is buying something that costs, let's say, I don't know, 100 bucks which could be a mitigate product rather than 1,000 bucks, which is a high ticket product. In addition to that, as you can imagine from the landing page to the sales call, or from the landing page to the checkout page. If you remember, in the mid ticket product, we had a CTA, right? A call to action. But this call to action now in the landing page is completely different because we call people to take action and book a call in our calendar and I'm going to show you how to set of the calendar and all that stuff. But in general, in the high ticket product funnel, we encourage people to book a call right in our calendar. We don't encourage people to buy. That's a big difference just because the landing page and the VS rest somewhere in the middle of our funnel. Because as you can see, it's not exactly in the beginning, in the content part, but it's not also in the end In the sales call. The landing page isn't the final destination of our funnel. We need the landing page to be very basic. Purely just with convincing factors. Usually we add testimonials and some smart text and then we just want people to book calls. This is the only purpose of the landing page to make people book calls. Now inside those sales calls, depending on how many calls you get booked per week. So depending on how great this system, again, is working for you, which everything starts with content. Depending on how great this system works for you, you can have a different amount of sales calls booked per week. If the amount of sales calls that you get booked per week. Again, those are a bit more advanced principles by the way. But if the amount of sales calls that you have booked per week are more that you can handle, or for example, people book sales calls but don't end up buying. This is where it's worth actually hiring a sales rep. So hiring someone to go in those sales calls to convince people to buy, Why? Because you detach yourself from the business and you have just more time and more energy in your possession to apply, and again, to invest in things that matter. For example, the process of your coaching program right now, another thing is that usually in a high ticket product, again, which is the crown jewel, if you will, of our problem solving techniques, it's going to solve every single problem of our client. So it's worth, again, giving it some more thought. We could create content specific, all right, to attract people that would be interested in our high ticket product, people that have higher purchasing value. Again, we could tailor some of our videos to just apply to a wider audience of people. Again, to have a call to action inside to found them in our landing page and then our sales calls. All right. The e mail marketing is usually the same, right? And obviously the e mail marketing that you do in people that have just bought your low ticket product is different than e mail marketing that you do in people that have bought both your low ticket product and your mid ticket product. Because obviously those people have different purchasing powers. So you need to market them with different ways. All right, but in general, to understand this funnel right here, all you need to know is that people buy from people they like. So again, your quest here is to make people like you. How do you make people like you? By making them resonate with you, by nurturing them through your funnel. And the nurturing starts with short form content, continues with long form content, and ends in your landing page with your VS. And obviously the one on one sales call that we use to, again convince people to buy our high ticket product. Now question that you might have, can I sell a high ticket product without actually having to do sales calls? I mean, you can, but you're just leaving big amounts of money on the table. Because, you know, if you're selling something very, very expensive, then people will not buy if they don't see your face. So yes, you can sell a high ticket product without sewing your face, without having a sales call, but you will make way more money if you actually have a sales call in your high ticket product offer. Right, Very important. This concludes, ladies and gentlemen, the low ticket product, met product, and high ticket product funnels that we analyzed. I want you to take a screenshot of all of those three funnels because you will be implementing them in your own creative business. Now you might be like, okay, great, the information is great. We analyze those funnels, how can I actually create those funnels? Right? And I got you covered because in the next As and I'm going to show you exactly the website that we're going to be using or the two options of websites that you could use to create your funnels, how to create the landing page, how I have created my own landing pages. And then I'm going to show you some examples of my low ticket product, my ticket product and my high ticket product so you know exactly how people navigate through those products and how seamless navigation is. All right, so thank you very much for being here throughout this funnel creation process. And now let's dive into actually showing you how to do this yourself. 14. Hosting our Offers - Step by Step: So ladies and gentlemen, welcome to this lesson in which I'm going to show you exactly where to host your offers. Now this is a very important video, and this lesson actually should come before I explain. And I teach you how I host my offers, where I host my offers, and how, again, I navigate strangers into becoming customers of mine through my lead magnets, my low ticket products, my A ticket products, and my high ticket products. So in this lesson right here, we're discussing what are the best solutions, if you will, if you want to host your offers? What are the pros and cons of each website, of each service that you should be using, and what are my personal recommendations again before I show you my offers and my finals and all that stuff, right? So thank you very much for being here. Let's dive into the Stassen. So hosting our offers. As you can see, we have four offers to host, right? The first one is the free value that's going to be providing from our Youtube or from our courses. Right? If you want to create courses and list them for free, just like I have done. Right, Then we're to host your lead magnets, your mind ticket offers, and your high ticket offers. Now, obviously regarding Youtube Right, and the free values we're going to be providing, we are going to be listing this obviously on Youtube as Youtube videos for free. Now, regarding lead magnets, personally I like to host my lead magnets in a website called Gumroad, and I'm going to show you what Gumroad looks like. We're going to enter Gamroad in the next lesson, which I'll show you my magnets and how they're structured there. Now what Gam Road is, it is pretty much a hosting platform in which you can host digital products, right? And it's the best of both worlds regarding hosting your products on a marketplace and hosting your products on your own website. What do I mean by that? On Gam Road, once you list a product, there there are two ways to traffic people in your products. The first one is to traffic people through organic reach inside Gam Roads search algorithm. So Gam Road actually suggests your product to the customers of the website. And the second way is to obviously traffic people from your links, from your socials. So this is why I use Gam Road for my lead magnets, and you can also use Gam Road for your Miticket products and sometimes also for your high ticket offers right. Now, regarding the Mit ticket offer, there are three solutions for you to host your ticket offer. The first one is Teachable, which is an online course hosting website completely for free. I'm going to show you how to use it in the next lesson. We also got Gam Road, so you can definitely host an online course on Gum Road, applaud it on Game Road, sell it on Game Road, Gum Road, process payments and all that stuff. The third way is to do it through Kajabi. Kajabi is also an online course hosting platform. It is a bit more sophisticated than teachable, right? So you get more parameters to tweak and to just make your landing pages more appealing to people. But again, you can have the same benefits now regarding our high ticket offers. Usually as we said, our high ticket offers are either done with you or done for you offers. If you can recall, we host them usually on Gam Road on Jab I'm sorry, which is an online course hosting website in which you can tweak more parameters, but it's a bit more expensive than teachable. And Cally is a software of choice of mine, which is, again, a software that enables people to book calls in your calendar and also gives them a link for a Google meets again link so they can enter a chat with you. All right, so a very important thing that we need to discuss at this point is what is a landing page? Because you see me talking about landing pages, and that jab is better than teachable into tweaking your landing page. But what exactly is a landing page? A landing page is a single web page that aims to make a person or a viewer that enters this page take action. Now, how does a landing page do this? We achieved this with copy, with images, with testimonials, videos, and reviews of the product that we're selling. So pretty much when I say that on a Youtube video, when you have a CTA, a call to action, and you give people the information to go and check out your website. What you mean by that is that you want to traffic people from your Youtube to your landing page. Your landing page, if you will, is going to be your website and it's just going to be one page that is way easier than back to the day in which you needed a huge website with many menus and about me pages and all that stuff. It is just one page. With the only aim of this page is to make the person take action. All right? And we do this with copy. Again, in copy in the world of marketing is text, right? Convincing text. Images, again, images of the product, describing the product, people using your product, people getting educated with your products. The problems being solved by images or you working on your products. Again, testimonials of people that have bought the product right and they gave out great reviews. This could be video testimonials, image testimonials, copy testimonials. And again, testimonials are a very, very high convincing factor, again, for people to actually take action. And again, taking action could be adding to cart, going to the next page, buying, booking a call, right, of course. Videos and reviews, very, very important. Again, the more expensive your product, the more convincing your landing page should be. And this is why we have different software for different products. For example, our lead magnet isn't that expensive. This is why we can host our landing page on Gam Road, which is very basic, very simple. Not that time and energy needed, because again, people are buying something that's just worth buying with the lead magnet, so you don't need that sophisticated landing pages and that convincing landing pages when it comes to our mi ticket offers, things get a bit more tricky and we need a bit more factors that we can tweak in the landing page. So we need to add more copy, we need to add more testimonials, more reviews. This is why we hope from Gam Road to an online course hosting website like Teachable and Khajabi. Again, in our high ticket offers, we need a lot of convincing. And this is why not only do we host our landing pages on Kajabi, which is like the most sophisticated, if you will, way to host your landing course. Landing page. But also we close the calls with Cale, which of course is a software to book sales calls. So we go ahead and enter on a one on one with our client to book again him as a client, to convince him through video. Right now, let's talk about hosting our lead, Maced. Again, I personally use Gam Road. It is completely free. It is simple. It gets a job done, no questions asked. Don't need to pay anything. You just pay a small commission to Game Road every time someone buys something. But again, your lead magnets aren't going to be that expensive, so it's fine, like paying a small commission on game Road. It's completely fine. Check it out. Trust me, it's worth it, especially if your lead magnets are digital downloads, like templates, lists, and all that stuff. It's completely worth it. Now, regarding our mid ticket product, again, I personally use Teachable and Kajabi. Those are online product if you will. Hosting platforms. You can host your courses, your products, your lists, anything that you can host on Gumroad. Of course, you can host on Teachable and Kajabi. All right. You can still use Gumroad for your mid ticket products and your high ticket products, but it is going to harm some of your sales. All right? Because again, we need our landing pages to be more sophisticated when we're selling mid ticket products. Now Teachable is basic, but it's completely free that you start paying for teachable premium after you have your first ten sales in. The thing is that if you price your mitigate product correctly and if you serve the correct type of people, then with the money that you will generate from making ten sales with your mitigate product, you will be able to afford teachable premium. And you don't need to spend the single back from your pocket now. They both have parameters to tweak in your landing pages. Again, both Teachable and Jab, but Kajabi is a bit more sophisticated as you can see right here regarding hosting our high ticket product. Again, I personally use and recommend Teachable. And currently Teachable is an online product hosting platform and currently a one on one coaching platform if you will. A way for people to book time slots in your calendars, you can hope on one on one calls, Teachable is still an option, right? But if you want to provide better value and again convince more people to buy from your landing pages, Kejabi is better because the tools there are just better. All right, and again, we use the best software in our high tech products because we sell the best product. So we need to solve all of the problems of our clients with our high tech product. And that's why we need to use like, the best tools, if you will, that we have in our disposal. So this was a small recap again on all of the different software that you're going to use to host your products, to host your offers in order to create those funnels. Now we're done with this lesson. I want to go ahead in the next lesson and show you my landing pages, my offers, my products, how people navigate, again, how people find me online and how they navigate through my product, through my offers, through my, again, lead magnets and all that stuff, right? So all of this cool stuff is going to be happening in the next lesson of the course. 15. How to Create a Landing Page: So ladies and gentlemen, welcome to this highly anticipated lesson in which I'm going to show you which website to use and how to actually structure and create your landing pages. How to populate your landing pages. What you should add in your landing pages. What a low ticket product landing page soul look like. What a mitict product and a high ticket product landing page should look like. Again to convince people to buy. All right, so this is going to be a very informative lesson and I really, really hope you enjoy now the website that we're going to be using, okay? So pretty much there are many different websites in which you can create your landing page zone, right? Many different websites offer the chance to have a landing page and host your products in there because this is a very profitable business model and many, many services just help you know, us creators do that stuff. Now, throughout my personal experience and within this journey of mine in this space, I've realized that the best thing to start off with should be free, right? Should be easy to use. And should give you the option to scale if you start getting sales. In my opinion, the best website to start and host your products and create your landing pages is a website called Teachable. Why do we use Teachable? Because Teachable offers a completely free solution for creators to again host their websites, hoster landing pages, hoster products there. And they only start charging you after you generate your first ten paid sales, which is very, very cool. Because if you have, for example, a mi ticket product and you sell it for 150 bucks, you will have generated 1.5 thousand dollar before you start paying for the premium service. Which means that you will be able to afford the service and you won't spend a single buck out of your pocket. So this is very, very in my opinion, fair? Now, another solution that I actually run in my on anchor creation business and in general in my creative business is a website called Kajabi. Now Kajabi is a bit more sophisticated. It just gives you a bit more tools to work with, again, to create your landing pages a bit more. Again, sophisticated, a little bit harder also for beginners. But again, if you want to scale more and more, Kajabi also gives you like critical analytic tools, but it's not free and it could be kind of expensive if you're starting out. So for the sake of this tutorial, I'm going to show you how to create your landing pages on Teachable. We're going to go through everything you need to know regarding Teachable. All right. I'm going to show you landing page that I've created. For example, Teachable. For example, my personal coaching offer, my high ticket product is right now teachable. And this is where I funnel people from teachable and then in future lessons. In the next lesson, I'm going to show you my offers. Right? My low ticket product, my ticket product and my Hi ticket product where I host them and my funnels in general, so you can take some inspiration. So welcome to this lesson. Let's dive into the demonstration. So once, ladies and gentlemen, you enter Teachable's website. You will set, you will have these options right here. The free option, the basic option, the pro option, and the pro plus option. All right. Now to just give you some perspective, the pro option is still cheaper than starting with kajabi. This is why I always suggest you start with teachable. All right? And this is where, again, I just advise most people to start with, right? You try it out and you start earning revenue before you pay to host your landing pages. Right? It has obviously higher transaction fees and it only helps you, and it enables you to have one published product of each type again. But for the sake of this creative business, in order to start without having to invest a big amount of money, start please with free teachable. Once you enter teachable, you will see that you will have to just create a very simple school. This is my school teachable. It's called Lambs Visuals, and once you enter it, you will see okay if it loads. All right. This is the front page of the Lambs Visual School in general. Once you create a school there, once you set everything up, this is what you will see. Now, depending on the product that you're going to be selling on Teachable, you will need, of course, to first of all, create a product. Makes sense like a low ticket product. And my ticket product are usually courses. All right, so we create the courses and we list the courses in the product section of Teachable right here. Don't stress about side, don't stress about sales. Don't stress about e mails. Don't stress about settings, all of that stuff. All right, actually, so if we click on courses, I actually used to host one of my courses on teachable. And this was the seven day course creator. All right. I hosted it in October of 2023 for I think one month or something. It generated some sales. I might have had three enrollments, which is good. All right, and once we go to courses, all right, those are the products, you can create a new course. So those are the infotainment products we talked about. You usually your low ticket product. Right. Then your mid ticket product obviously. All right, and once you create it, you will see that you can access it. Once you access your program right here, you can add more stuff in the curriculum. You can edit the curriculum. This is my curriculum. For example, right now, by the way, I sell the seven day course creation program, which is a product that takes like a complete beginner that has no idea on how to start and launch an online course. And teaches him in seven days how to create, launch, and scale his online course without paying a single dollar in ads and without having any followers. Right now, I host it on Kajabi. Not unteachable, because it also offers like a better experience for the students, but it's obviously more expensive for me. Right. And once you create your product, once you add your videos in there, which is a very easy process, What I'm going to be demonstrating in this tasing right here is the landing pages. All right. So this stain is focused not on the creation of the product because this is something that you will do, right? But more specifically in the landing pages right here, after we've selected our product. First of all, we can always tweak the price from here, so I can change the price, change everything. But we go to sales pages. And in sales pages, this right here is a part which we want to focus on. This is the seven day course creator sales page that I have, right? This is the seven day course creator checkout page that I had. Because as you can recall, a mid ticket product has a sales page or a landing page. It's the same thing and a checkout page. I also host my coaching program Teachable. And still up to this date, I actually host my coaching program Teachable. And I'm going to show you the exact funnel and why I actually host my coaching program unteachable. Because you might think, hey, a coaching program is a high ticket offer. Why is he selling, Why is he hosting his high ticket offer in such a basic website as teachable? The answer is very simple. We just want people to book calls, we don't want people to purchase, so the landing page of our high ticket product doesn't need to be that sophisticated. So let's say that you're actually going to be creating a new landing page after we've created our product, after we are in the sales pages, how do I create a new landing page or pretty much any website that you use? This information I'm going to be giving you regarding landing pages is going to be valuable. So you click here, Add New Sales Page, right? And you can either generate with AI or build from a custom template that they already provide. Usually I press build from template next. All right, we wait a bit. Right here, you will see that we're going to have different templates to choose from. All right, this is, for example, a generic template that I usually choose and it just generates. Check this out. We've got right here you can see the landing page which will be, of course, changed on real time as we're changing something here. You can also see it here. Check this out. This right here is the banner. All right, this is the banner, the better then we have an imaging text with text. If I click this, you will see that we go to the imaging with text. If I change the text, for example and where it says example type lambs, all right, You will see that it also changes here. In order to change something in our website which is automatically refreshed, we need to change it on the left side of the screen. Okay, You will see for example, you have image text. Text. So if I click this, I go to the text that reveals and I can tweak the text. All right. Text with image grids. So those are text with image grids, you can tweak, change the images, replace the images, all that stuff. And again, more stuff and more stuff featured products. So you can see you can populate your landing page very, very much. All right, but what should you actually write inside a landing page? All right. This was the question that I had. So for example, I just show you how to create a landing page, right? You can see, yes, you can change the images. Yes, you can change the texts. Yes, you can change all that stuff. But what should the landing page really have inside? That's a question that I had, for example, for a long time. Let me show you, we're not going to edit this landing page. I'm going to show you one of the landing pages that I've already created, right? So this is the landing page, for example, that we just created. Title three. Let me go ahead and delete this because no one to confuse the product. Let me show you at my old landing page. All right, of the mid ticket product that I have. Let's go to edit, actually. Okay, A landing page, ladies and gentlemen, should be obviously a page to convince people the ultimate goal of a landing page is to make people take action. How do people take action in a landing page? They take action by clicking the call to Action button. This is my call to action, right? Start the seven day course creation program today. This is the call to action that I have. This is the only thing that people can click in this website. There is no go back button. There is no go to home button. The only thing that they can click is start the seven day course creator program today. So how do we make people take action The first thing that every single landing page has. And again, there are people that elaborate deeply into what a landing page should have and what it shouldn't have. But once you enter a landing page, the number one thing is the header. Right? So if you will, this big title right here, right? And a description. So the title of the description are the two most important things in a thumbnail. In a landing page. In general, your title should address the people that you're referring to. And you should elaborate on, for example, the results you're going to bring or the problem that you're going to alleviate. All right, and the time frame. For example, you can see that my ticket offer back in the day when I used to host it, teachable would be referring to course creators. So create and sell online course again, $0-500 per month. Which is the desired outcome in seven days. Which is the desired time frame with no audience, which is the problem that I alleviate. That people think that they need to have audience in order to generate income with online courses. Again, a again subtitle. For example, there are people making 100,000 plus per year with no followers by sending online courses. And they gate keep their secrets like their most pride possession. Time to end that. Do you recognize what this right here is? This let gentleman is the VSL. This is actually my value sales video, right? This is the VSL. So as you can see, even if in my mind ticket offer, I have a title, I have a subtitle in my landing page, and I also have a VSL to again, give more value, people, engage more people. Now this again, was a very basic version of my landing page that I had for a very limited amount of time online. I'm going to show you again in the next essen, my actual mitigant, but landing page with my new V, which looks even better. So usually start your landing page with a subtitle of what you offer in this product, right? Then have a VSL. It works, right? And after that, a call to action. A call to action a button which is a purchase now button, for example. I didn't want to write Purchase Now button. In my landing page just wrote, Start the seven day co creation program today. If people don't, aren't convinced up until this point, what is the problem? They aren't nurtured enough. So we need to do more nurturing. And nurturing in landing pages is done with testimonial reviews and again, by outlining the value that you're going to be giving in your program. All of the rest of the landing page right here is going to be either me outlining what's going to be happening inside the program or testimonials or reviews. Check this out. Outlining what is inside the product. The seven day course creation program teaches a complete beginner my proven strategy on launching your course successfully without an audience. All right, all of that stuff. Then we get testimonials, brilliant course. Another five star review. Another five star review. Another five star review. So many five star reviews. Then again, some convincing factors why 99.9% of creators never create their first online course. All right, then again, outlining what's inside of the product. You can see I got an image of the product, so this basically again and the price of the product, which used to be $49 and then a call to action. If people don't enter this call to action and don't take action, they need more nurturing. So I introduce the again person that teaches the course, which is me. So again, this income generated, income generated, and again, some bonuses. Now, adding bonuses to your offers make them extremely valuable. All right? The bonus that I offer in this case, in this offer of mine is actually the lead magnet. All right. So I sell my lead magnet. I used to sell very much my lead magnet with my mind ticket offer. Right. Completely for free. And I used to, again, advertise my lead magnet as a bonus to my mind ticket offer. It makes sense. So I gave course PT, which is my lead magnet. I'm going to show you my lead magnet in the next video, right with my course. And this is how structured my, again, mid ticket product. I also add scarcity and urgency. For example, I said I only accept 100 dedicated craters per month, which is true, right? And then some frequently asked questions that people could have and the answer to them, and this is my landing page. This is what I would suggest you to try to copy with your landing page. So the things that you must absolutely do is that you should have a great title, a great subtitle, an amazing VSL. And I'm going to show you my Vsel in the next video. Call to Action. And then analyze what is inside the program, why people should purchase this program for you. And then review, review testimonial, testimonials, right? Very, very, very important. So this was, for example, my mid ticket product landing page. Let me show you my coaching program landing page, which is just so much more basic and so much more simple and it's very, very interesting. So. This is my coaching program, landing page, right? And this is actually the landing page of a coaching program that I have up until this day. So if someone wants to be coach on me on how to turn his passion into profit through online course creation, this is again, without any followers. By way, this is the landing page that you will see, right? So I have this huge banner right here which I advertise one on one course creation coaching and a very simple title and subtitle. I help brands and people create, launch, and scale online courses. I know exactly the steps anyone can take to make this happen. And all you need to do is follow the step by step plan I will create and tailored to your case. All right. Check out this thing. Now, this is a completely different call to action than the call to action that I used to have in my Medicare product. Why? Because the coaching product, again, the high ticket product, all we want is to book sales calls. And I actually convince people that it's worth working with me and they see the value in my sales calls, right? So I check this out, I have one big image, one title, one subtitle, a Call to Action Button, and then testimonials. Testimonials of this man, Corey, that we work together. And he launched like ten courses in one month testimonial of Mary. She didn't have any idea on how to grade courses, she didn't even have a camera. And now she's making income from her passion testimonial for Buzz. Again, he made $10 in his first day. Now he's making more than 200 bucks a month without even showing his face. All right. So this is my very, very simple coaching offer. Landing page again, all of those pages were created on table. Teachable is an amazing website to start creating your landing pages. And I encourage you to start with Teachable. Create your products in Teachable. Host your products in Teachable. Now we discussed on what a Tiket alfa product and a high Tiket product should incorporate inside the landing pages. Right. And in the next lesson of the scores, we're diving and we're actually entering my funnel so you can see how I implement, what I teach and how I practice. Absolutely what I preach right inside my funnels. So we're entering my Youtube channel. We're clicking the leaking description. Right. I'm going to be showing you my low ticket products, my mid ticket products and my high ticket products, and how people navigate through those products. And how you should, for example, structure your funnels to make everything seamless once the next sin is done. Right? It will conclude the second module of the scores, which is going to be the funnel creation part. So we have our products done, we will have our funnels done, And then we're going to move into the very interesting third module of the scores, which is going to be populating our funnels, so adding strangers inside our funnels. Because as you can imagine, as you can remember, funnels turn strangers into customers. And once everything is done, once the product, the funnel is done, we need to populate them with strangers acquired customers. All right? So this is what's going to be happening in the next mutile of the course. So thank you very much and let me actually show you my finals on real time. 16. Breakdown of my Funnel: Ladies gentlemen, welcome to the final lesson of the second module of the scores in which I am going to revealing my final, my low ticket product, my me ticket product, my high ticket product. How I've structured everything around my content on social media. And just to get an idea on how you should structure your content, Right, This course and this lesson right here is going to be very, very informative. Because again, you can directly copy what I do and just apply it to your nees, to your product, to your target avatar and all that stuff, right? So this is going to be a bit of a bigger lesson. But trust me, I'm going to give you a lot of information that's going to be very valuable for you to apply again to your creative business. So let's dive into, again, analyzing everything there is regarding my products, how I structure them, how I funnel people from one product to another, and the value that I'm providing. All right, thank you very much. Sing inside the lesson. So this right here, ladies and gentlemen, is my Youtube channel. And as you can see, my Youtube channel is very straightforward. And I have one again mission in this Youtube channel is that I help brands and people create, launch, and scale their online courses, right? So I pretty much help people that have no idea on how to create online courses, They'd have no audience and they have no money to invest in ads. Turn their passion in the thoughts, if you will, into income with online courses. So pretty much I help people that want to create creative businesses, launch their creative businesses through online course creation. All right, so this is my value proposition. Now these right here are many different videos that I've created. And as you can see, if we go to videos, you will see that I have many, many, many, many videos, right? And those are long form videos. So you can see 6 minutes, 18 minutes, 7 minutes, 6 minutes, 6 minutes, 7 minutes, five, 16, 31 minutes. So this is my long form content. This is where I nurture people into trusting me, knowing that I'm genuine, knowing that I provide value, right? And of course, purchasing my products. On top of that, I also have my shorts, and those are just the Youtube shorts. All right, so all of these are shorts that I've created. By the way, I'm from Greece, so everything is in Greek here. But you get the point, right? So all of these are shorts that also, again, grab attention of people and funnel them into long form content, right? So let's say that you are a person coming from a short form video and you see one of my long form content. So if I go, let's say that you actually want to check out this video right here. And you check out this video right here, it is, 18 minutes, all right, so if we go to read more, you can see that the video will open up. Let me keep this ad right, and once we skip this out, you're going to see something very interesting. So this is the video, it's 18 minutes long. I go through the whole process of creating an online course, turning your thoughts into, again, income and launching a creative business through online courses, which is very exciting and something that I know how to do successfully. I've been doing for years and now it teaches people how to do that. All right, and at the end of the video, as I told you, I have a call to action for people to check out the link in the description right now in my description, you will see that I have actually all of my products. So I got my lead magnet, I got my low ticket product, my mid ticket product and my high ticket product. And some people just have their lead magnets in the description, right? Just any buyers even if they're like high ticket product buyers, ticket product buyers, low product buyers. They need to go through the lead magnet first and then get nurtured. But in my personal experience, I've seen that some people just want to directly buy the high ticket product. They want to directly invest a bigger amount of money to get the most value out of my business, right? So I list all of my products in the description of my videos. And again, I have a call to action in the video. So at the end of the video, I call like, hey, if you find value in this video and you want to just launch your creative business, start generating income from your thoughts without paying a single dollar on ads or without having any followers. Click on the description and check my lead magnet for example out. So people go in description and they'd be like, hey, okay, oh, I can book a call with this guy. All right, but let me show you actually every single one of my products. So let's start with the lead magnet. Now, the lead magnet, I've seen from personal experience that when people try to create online courses, right, they want to utilize the power of artificial intelligence. The thing is that they don't know how to utilize the power of artificial intelligence. And a very useful tool that they can use is a prompt list. A prompt list is pretty much a list of inputs as you can give to chat PT and to get back the correct information regarding this online course creation process. So a prompt list is actually very, very valuable for online course creators, and this is my lead magnet. So if you click here, right, you will be redirected into my Gom Read page where I sell the so called course GPT. Course PT is a prompt list. And as you can see inside this prompt list, I have prompts on how to create course titles, course descriptions, course thumb nails a sales page, knob sale page, a thank you message, and again, writing a course outline scripting. Of course, all of that stuff I also got like marketing prompts, research prompts, so many valuable stuff, you'll see that this is the very simple and basic landing page of my lead magnet. I've got some text here again, some convincing factors, some persuasive factors to make people purchase, right? Somethings about AI. Write all that stuff. More stuff. More stuff. No photos, no videos, just very basic stuff, right? And pretty much I sell this for $7 which is you could sell it for free. I have also another lead banked that I sell completely for free, but this is just $7 It's very, very cheap for people to buy. And the value that you're getting out of it is just absolutely insane, right? So because for $7 you can literally save like many, many hours of scripting, outlining training courses. So it's worth, and people have been purchasing this for many, many weeks, months, and potential years. I've been selling this for two years now. All right, so once someone buys this and they find value in my lead magnet, they go like, hey, wow, I got a lot of value for those, $7 It was actually very much worth it. Let's check again, this guy's Youtube videos and what this guy preaches, right? So they come back to the channel, they watch more videos, and if they're more interested, they might even check my low ticket product. All right, and in this case, my low ticket product is my free community of course creators, which is not free anymore, by the way. So this is my low ticket product, my personal low ticket product is this community right here. It's called the Course Creation Academic Community. It currently has 89 members. And what I do in this community is that I've taken all of the people that are very passionate into creating courses and monetizing their skills and passions through online course creation. I've collected them into this community in which they pretty much ask questions. Right? And we discuss about, again, problems with the causation process and cool stuff about the causation process and all that stuff. This community is very, very valuable. And people get, I've designed this community, so it's pretty much inevitable for you to not find any success in the online course marketplace if you follow the guides in this community, right? So people, again, get lots of value of my loticate product which is this community, all right? It's used to be free, it's not free anymore. But again, people again, gain big amounts of value from this community and this is my Loic product. And once again, people gain value from the community. They come back to the channel and they're like, okay, what else can I get value from? Because I spent some money in the lead magnet. It was worth it. I spent some time in the low ticket product. It was worth it right now. What else does this guy sell? Then they check out my Mike product, which is this product right here. And I'm going to stay in this page for a bit because I think this is very, very interesting. This right here, Lidentz is my Mic product. And immediately you can see that this is a similar page, like the page that I sold you impeachable, but the refined version, my mic product, first of all, as you can see, directly talks to my target avatar, right? My target avatar, check Digital Entrepreneurs, right? So this is the target. After that I'm brainstormed, right? My title in this again page rate here is if you want to discover the ultimate side, Hustle to earn 600 bucks per month in just 30 days with even zero followers. Check this out because my mite in product is a bit expensive for some people, even for some digital entrepreneurs. I also have a VS Sales, so a value sales video which runs for 30 minutes. As you can see, it's a 30 minute video which convinces people again to purchase and gives them more value. More information about the Corson Academy, which is pretty much my program. All right, so again, more information about the Corscristian Academy. More information about my, again, journey, why it's worth going in this journey with me. Why it's worth entering the Corscristion Academy and why it's worth like having me as your guide to turn your passion into profit. Now, my, my ticket product is a 12 hour masterclass, right? It is a DIY product, so I don't have direct communication with my audience, right? That being said, in my Miticket product, which is again, this 12 hour master class, in which we cover every single detail that you need to know in order to be able to skyrocket your revenue And just transform your thoughts into money, right, through online course creation. I also have my low ticket product there as a bonus. So my community, right, and inside this community, you will actually have direct access to message me. All right, so by buying my Miticket product, you also get access to my low ticket product, which is very, very exciting and people, again, find big amounts of value. So usually when people enter the mid ticket product and they purchase the Course Creation Academy right here. As you can see, I have many call to actions, right? It cost $997 right? But everything I have inside exceeds 3.5 thousand dollar. So you're still getting huge amounts of value when someone enrolls, right? You can see that I give all of those stuff, right? When someone enrolls and you click and roll, you go to the checkout page. This right here is the so called checkout page. Get your e mail address, your name, your account number. And once you complete the purchase, you will see and you will get access to again, 12 hours of content. And all of those checklists. Pretty much everything you need to find. As much success as I found, even if not more success if you are in a more profitable niche than me through online course creation right now, usually when people embark on this journey, they start generating like if they buy my Mic product, they start making money and they start generating income fast, right? And they're like, okay, that's actually amazing. But I need more like, how can I optimize even further? And people that you have the financial ability to hire me as their personal coach, as the personal consultant, come back to the Youtube videos, right? And click on the book. A Call with me link. All right. And once they click on my book, Call with me link. This is again the page that I showed you unteachable, my one on one personalized course creation coaching. This is the most expensive product that I have. This is my high ticket product and this is the product which if you buy, you will get the maximum amount of investment back. So this is the product which will make you the biggest amount of money. And this is why I price this product in the biggest amount again. So price. All right. So I showed you this landing page, Testimonials of people that, that they've made this with my help. Right. All of those people and those are just the people that have something special. All right. I've got many more students, but those are just the students that they found success and have an interesting story behind them. So for example, this carried here Buzz right, didn't even want to show his face. And we managed to create a course and he made like more than 100 bucks like in his first month. Mary, one of my students, again, she didn't have any idea on how to shoot videos, didn't have any ideas on course ation, no idea about cameras. We went everything at the beginning, Corey managed to create ten courses in his first month or like in 16 days, not even in his first month. Which was absolutely insane, right? So this is my high ticket offer. And pretty much where I want to conclude with this whole lesson right here, is that everything is connected to my base, if you will, which is my Youtube channel, right? So everything starts with my Tube channel. Tube channel is the base of the free value that I provide and through the free value that is distributed for free, again, through the Youtube algorithm, I managed to gain, again, clients in my product. So in my lead magnet, my low ticket product, my mint ticket product, and my high ticket product. All right. Now the most common question that I get after I reveal my funnel, right? And the next possible problem that arises once I reveal my funnel, once I saw people, right, and saw my students like you for example. My products right in my funnels. Is that okay, Lambs? I see your products. I understand what is a target audience. I understand what it is. A target vater. I have chosen my niece. I have created my products. I have launched them in my website. Right. I have started a Youtube channel. But how do I scale the Youtube channel? How do I actually create videos that people resonate with so I can populate my funnel. Because my funnel is there, but I don't have any strangers to turn to customers. So how do we populate the funnels? Great question. And this is exactly what we're analyzing in the third module of the scores. So in the third module of the scores, in the next lesson, if you will, I'm going to show you how to populate your funnels with social media completely for free, without paying a single dollar in ads. How to leverage organic traffic of Youtube, Instagram, Tiktok, and other social media platforms To again, populate your funnel and launch your creative business without paying a single dollar on ads or paid traffic. Everything's going to be done organic and we're analyzing this in the next lesson of the scores, right? So thank you very much, and I'm going to see you in the third module of the scores. 17. The 4 Ways to Populate a Funnel: So let gentlemen welcome to the third module of the scores. Right? I'm very happy to have you here, and I'm actually very excited that you have underwent through this whole experience up until this point in this course. And now is where the fun part begins. Why? Because again, in this third module, we're discussing about the different ways and pretty much spoiler alert. There are four different ways in order to populate our funnels. So let's do a small recap on what has been going on in this course up until this point. So we discussed about our target audience, our target avatar brainstorming, the technical problems of our target avatar. Solving those problems with free content and with the offers and products. The digital products, right, that we'll be creating and our services. Then how to create those products and how to structure those products with landing pages and all that stuff we talked about with teachable, Kajabi and other online course hosting platforms. And then we discussed about how our audience should navigate through our funnels, right? And we created different funnels. Now the funnels are ready. The only thing that is missing is people to enter the funnels. How to populate those funnels? And I think that out at this point in this course, I gave you, you know, the perception that the only way to populate those funnels is with Youtube videos, right, And with posting content online. But there are actually three more ways to populate those funnels. And this is what we're discussing about in this introductory part of the third module right here. This introductory part took me years to understand that, you know, the only, the only way to populate those funnels isn't Youtube. There are more ways to actually populate a funnel and drive traffic into our offers and bells into our offers. And we're going to be discussing the pros and the cons of each one of these ways, right? In order for you to pretty much choose which way is more appropriate to your business model and to your service, for example, that you provide. All right, so thank you very much. Very excited to have you here. Let's dive into the lesson, ladies and gentlemen, these are the core four lead acquisition methods, or the core four ways, for example, to bring people into your funnels. Again, this is what we have been working on up until this point. We have created our funnel which starts and of course is structured around value, which starts with Youtube, long form videos, then with our low ticket product, which could be our lead market, also, then our mid ticket product, then our high ticket product. So what are the four ways to populate those funnels where those four ways are warm outreach, cold outreach, posting free content, and running paid ads. All right. And all of those different ways, the variables that change, for example, to change between one of those ways are, are we targeting people who know you, are targeting people who don't know you? Are we targeting on a one on one basis someone, or are we targeting on a 12 million public basis? All right. So we're going to start with warm outreach. Now, Warm outreach. In warm outreach, we target people who know us on a one on one private basis. What is warm outreach, For example, if we have a lead list, right? So if we have a list with all of our leads, we know and we can write directly message. And we can't directly send them an e mail on a one on one basis. And this is why warm outreach, right. Just because it is private and we're sending a direct message, for example, or a direct e mail to people that know us. It is one of the most efficient ways to convert, again, our lead list or people that used to be strangers. But now because they're warm, our connection is warm. They have been nurtured to buy our products. And this way, as you can see indicated with these colors right here, when we perform warm outreach, we can funnel people to our mid ticket products and our high ticket products directly. So we don't have to funnel them to watch our Youtube long form videos because they have been, again nurtured already because we usually have the e mails and this is how we were able to conduct them in the first place. So in general, this is why having an e mail list and having many leads is again that important in this business model. Because again, we can do warm outreach and we know you know who our leads are. And we can send them in direct message, sending the email like, hey, I have this new mid ticket product. I know that it can generate you income, or I know that I can solve many of your problems, so you might want to check it out. This is warm outreach, this is one way to turn, again, leads into customers. Now, what if we want to target someone on a one on one basis, but we don't know them? This is the so called cold outreach. And cold outreach, you might be like, okay, wait, why would I want to target someone that I don't know if I can do warm outreach? Well, the thing is that in warm outreach, in order to do warm outreach, you need to have the e mails of people. You need to have, for example, a lead magnet, right, to collect these e mails. So it's a bit of a bigger process. Of course, your e mail list of leads is limited, right? You don't have like unlimited leads. Some day they're going to end, you're going to send like e mails to all of them. Right. This where cold outreach comes into play. Now, in cold outreach, you send a one on one private message, or an E mail or DM on Instagram or any other social media platform. Right. That enables you to directly message someone to people that you don't know. All right. So to strangers. And this is why it is cold, these people haven't been nurtured, right? So there are two destinations which you can funnel cold outreach. The first one is that because again, it is cold outreach and those people don't know you, but then again, they don't find you through content. You send them a direct message so they can see the value that you know, you took the time, the effort to send them a message to provide solutions to your problems. You can directly send them to your mid ticket product if you have a VSL in the landing page. Why? Because these people haven't been 100% nurtured, right through your Youtube long form content. So they need to see some value in the landing page of your Midicket product. And this is why you need to have a VSL there. And if you can remember a VSL, it's this 20 minute video in which we just give value, value, value. And people see that we're genuine and we know what we're talking about. All right, now question. Why would I want to target called audience? Why would I want to target on a one on one basis people that we don't know? Well, the cool thing with targeting people that we don't know, you know, if we do it. In contrast, for example, with posting short form content, free content, there's one difference when we're performing cold outreach, right? We can directly choose the exact person that we want to target if this makes sense, right? So let's say that I just want to target, for example, people that work, that work at banks in New York City. I can only target those people because I choose who I send my messages to, right? So if you have, for example, in Nice, or if you have an offer that is very, very nice and you serve a very specific type of person, right? Then perhaps targeting them in a one one cold outreach method could be the solution of you. Because imagine posting free content and expecting only bankers from New York City to watch your staff. All right? This isn't, that is you need to be very, very specific and very, very strategic regarding your content. And this is where, for example, cold outreach comes into place. That was cold outreach. And again, people that we directly message in a cold outreach, we follow them to our mid ticket products if we have a VSL or we can also follow them in our Youtube long form videos to nurture them normally as other leads. All right, But in general, if you're targeting some strangers and you're investing the time and the energy to send a message to every single one of them, then it's not worth it just turning them into Youtube views, if that makes sense. It's more worth it funneling them into your Mittict product because they will see the VSL and they will buy. Right. Now, let's move into other ways to target people. And my personal favorite way is to target people which is one to infinite. For example, this is a public way of targeting people and populating your funnels. And my personal favorite way, in the way that I mostly teach in this court right here, is by posting free content online. Now what's the problem with this? By posting frequent online, you automatically, right, you populate your final from the beginning. So you start from here, you start from Youtube. And this makes absolute sense. So people start watching your Youtube videos. They follow the CDAs, they go to your Lowe product, they become leads, and then they become nurtured leads through your ticket product. And perhaps they also buy your high ticket product, which could be coaching services, consulting, and all that stuff. Everything starts with posting free Youtube content. All right, this needs no investment. This only needs time and energy and you to understand how long form content works, how value again, how to provide value with long form content on social media. And you can also combine it with short form content. All right, so I really, really like this method, right? So this is what I teach is the method that we based our funnels. So the funnels that we created in the previous, again, lessons are based in populating them through posting free content online. And this is what I would do if, if I was starting out a creative business. Right. Because cold outreach, warm outreach are good. We will also apply them. So you will also do warm outreach. You will also do cold outreach if you have the time and spoiler alert going to. So you have to structure a team, write and outsource some stuff to your team to help you achieve this in the minimum amount of time and energy regarding your time and your energy, right? But posting free content is always an amazing solution. And they say that the best time to start posting free content was ten years ago. But the second best time is now. So please watch the information in this course. Understand how to post free content, how to structure free content. And you will have an amazing way to leverage your value and reach a big amount of people. So imagine like you have only ten videos, right? So imagine you create like ten videos. Okay, if one of those videos gets caught up by the algorithm and goes viral, then you will have millions and millions of people entering your funnels. All right? Millions and millions of people will enter your funnels if just one of your videos goes viral, which is free, by the way, when a video goes viral you don't pay for it. Just Youtube rewards you and it just shows it to millions of millions of people. But what if a video of yours goes viral and you don't have this funnel structured right then? You don't have a way to nurture people from strangers into leads into watching your offers. Then you will generate $0 from a viral video. And that's a shame, right? That's quite unfortunate. This is why we need first to structure our funnels. To structure our products to nor target audience. And then start posting free content to populate those funnels, if that makes sense. Now if we want, all right, to target again public audience, so not one on one, one, thousands, if not millions of people. But we want to target people that we don't know. All right, this is done by running paid ads. And running paid ads is another chapter on how to populate funnels. Many people had made insane amounts of revenue through running paid ads. There are some, there are some pros here and there are some cons. The pros of running paid ads is obviously that you know exactly who you're targeting, all right? And you can get very specific and of course the biggest pro here is that you can predict the amount of traffic that you will populate your funnels with. All right? So for example, you can literally pay for a specific amount of people to enter your funnels and this way you pay in ads, right? You pay to populate your funnels. The thing is that if you don't populate your funnels with the correct people, you will be losing money, All right? Whereas if you populate your funnels with incorrect people while posting free content, first of all it's pretty hard because with the strategic approach that I'm going to show you, the correct people are going to populate your funnels, but it's going to be free. You're not going to be losing any money if you populate your funnels with the wrong people while posting free content. Whereas if you do it with paid ads, you will be losing money. That being said, if you find your target avatar and you are able to match the parameters and tweak the parameters while running those ads, all right, To populate your funnels with the correct people, then you will be generating in same amount of revenue, all right? And you can turn $1 into $10 $5 $20 every $1 you spend in ads, in many dollars in revenue. What I would suggest as someone that teaches you the stuff and teach you the core for ways to populate your funnels is that start with organic content, start with free content on social media. If this works, this is how you test your products. By the way, if you see that people are watching your content and are becoming leads, and the becoming nurtured leads and you have some sales in your high ticket product, in your mid ticket product, this means that you've got something special going on here. Then you can start warm outreach, if you will, to the people that okay, you created content and you've targeted with your free content and they became leads. Then start warm outreach, which is safe, and again, up until this point is completely free. This part of the core for this is usually free. Okay. For you obviously. And this part is paid. Okay. Now, start warm outreach. If you see that warm outreach is actually going great and people are buying your ticket products and your high ticket products. Through warm outreach, then you can move into trying cold outreach, trying directly, sending messages to strangers that you know would fit your target Oar and would benefit from your offers and would benefit from the value that you provide. If you manage to turn strangers via cold outreach into buyers and they see results and they are grateful, then this means that you are ready to run some ads, for example, to make more strangers at a bigger, again scale benefit from your offers. This would be the circular way to populate your fines that I would choose. Because imagine starting from running paid ads without even testing your products, without even testing if your offers work. This could be a disaster. And I don't want you to be losing money with this business model. This is a business model and if you position yourself correctly, all right, you won't lose any money. The only thing that is at risk here is your time and energy, which, okay, it's worth the investment. If you think that packing a day in order to start a business, you would need to add your house for collaterals or all that stuff, right? So start with posting free content, then move to warm outreach, then move to cold outreach, then move to running paid ads. Now in the next lessons of this module, I'm going to show you exactly how to start posting free content. And how to structure your free content. How to strategically structure your free content to attract, all right, the correct people. Because again, as we said, if we don't place the correct people at this stage, at the beginning of our funnel, then no one is going to buy. So we need our free content to be strategically crafted and created to attract the correct type of people. All right, this is one of the most common problems and the most common. Again, mistakes that people do when starting this business model. The great content that attracts the wrong people, no one buys or offer, right? So this why in this third model of the scores, we're going to very much stress the importance of creating the correct content to attract the correct people. And that's what's happening in the next lesson of the scores, right? So thank you very much and I'm going to see you in the next lesson. 18. Introduction to Long Form Content: Let German welcome to the second lesson of the third module of the scores in which I'm going to show you on a one one basis how to take your target avatars, problems that we brainstorm. If you remember in the first module of the scores, right from TPT. And just generate endless content ideas to post on Youtube. Right? Long form content ideas. Then in the next less I'm going to show, you have to take those long form content ideas, script them into short form videos, and also turn long form videos into short form videos automatically with another cool AI app that I'm going to show you now. What's the cool thing about the way that we're going to teach you? Again, to create and brainstorm and thus corning ideas for long form videos on Youtube. Again, to start populating your finals in this lesson right here. The coolest thing is that because we've spent so much time brainstorming our knees, our target audience, our target avatar, his problems, then we're going to be using the exact brainstorming method to create solutions to those ten core problems. So the people that we watch, these solutions are going to benefit from. The solutions on Youtube are going to be exactly our target avatars, or at least they're going to fit the criteria that we want. Again, for the people who want to attract in our creative business, which is very, very cool and is of high affinity because all of the people that are going to be populating our funnels are going to be people that can benefit from our offers. So you have a way higher chance of selling Micket products, Low ticket products, high ticket products if we have the correct people populating our funnels. Right? So let me show you exactly what I do in my case, in my creative business, and what you can do in your case. And trust me, this method works, right? So let's dive into this presentation. So if you remember Lady Gens, this right here is the list that we created in the first again module of the scores in which we pinpointed again, the pain points of our target avatar. We created a target avatar which is named Alex Again, he is a mid level investment banker working in a leading financial firm in New York City. This is what a day in his life looks like. Here are his pain points again here, how our business can help him with ask the BD. But gave us then we asked to note down the ten core problems of our target avatar, from most important to least important. So those are the Tere problems, high stress levels, poor work life balance, difficulty unwinding and relaxing, inadequate sleep quality, physical health issues, limited time for personal health and wellness activities. Inefficiency of current stress management techniques, irrelevant stuff. All right, whatever. I'm just going to give you, giving an example here. So check this out now, one of the most important problems that we're going to be using in this lesson and perhaps in this course. All right, so once you've brainstormed are ten core problems. We choose a core problem, let's choose, for example, high stress levels. Check this out. We type, I want you, all right, to suggest five long form video ideas for Youtube that will solve the first core problem of my target avatar. Check this out just because we've given all this information to Chip and because we've discussed about what our business does and what is our target avatar and what are his tencor problems. Now we can ask for solutions to those tenor problems in the form of long term videos. Check this out. This is the first video, Mastering Mindfulness from financial Professionals. A comprehensive guide to mindfulness techniques tailored specifically for those in the finance sector, all right, blah, blah, blah. Secondly, the science of stress in investment banking solutions for a healthier mind. Then breathing techniques, workshop live session for high performance performers a day in life, Stress management routines for successful bankers. Again, from stress to best transformative stress reduction techniques. And all of these are five videos that you can create for the first core problem of our target avatar. Imagine you don't ask for five, but you ask for 20 videos. All right? For not the first ten core problems, but for the 21st core problems of your target avatar. And we can go even deeper. All right, let's take this video, for example, mastering mindfulness for creative, for financial professionals. You can ask TPD to give you information about, for example, the framework to achieve the first video, what I'm talking about. Check this out. I want you to suggest the sub Nicht videos on the general topic of the first video solution you suggested, if this makes sense, right? Building upon the first video suggestion, which is mastering mindfulness for financial professionals, here are ten sub nist video ideas that delve deeper into specific aspects of mindfulness and how they can be applied effectively in high stress environment for investment banker. So we've got 1.515 minute mindfulness practices for your work day. Mindful morning routines for peak performance, lunchtime mindfulness, recharging in the middle of the day. This is why the video ideas that we're going to be brainstorming with apt are virtually endless, ladies and gentlemen, because there are virtually endless problems of our target avatar. We can virtually, using PT, brainstorm endless ideas for each one of the endless problems of our target avatar. And then we can brainstorm endless niches, if you will, of the solutions of the video solutions of those ten core problems. All right, how cool is that? Now obviously this is too good to be true. And the more we're kissing down and the more we're taking and targeting problems that are not that important for target avatar, obviously the videos aren't going to be that strong. But again, this is just an amazing way to create and to brainstorm the ideas of videos, right, for your target avatar. And these ideas, a big point that I wanted to make here is that, all right, the more information you give to ChachPT, the better ideas is going to give you back. For the sake of this course and for the sake of this demonstration, I haven't given enough information to chip because not want to waste your time here. But normally what I would do is that I would go into extreme detail about my niche. I would go into extreme detail about my target avatar, my target audience. All right, and then I'll go into extreme detail on what I am proposing and offering to the market. For example, what is my meat ticket product? What is my low ticket product? What is y high ticket product? What is my lead magnet? What people do I want to attract? I would describe GPT in extreme detail the stuff because first of all, you describe it once and then it is saved in GPT. And then you can use the same chat box because Chip has the ability to recall information in the same chat again, to brainstorm perfect solutions that tailor again your funnel. All right, so it is very important if you're going to be taking something from this meson to engage with ChachiPt, give a lot of information, ChachiPt to get the correct information out of ChachiPt. All right, so let's say for example, let's brainstorm another video solution for the second core problem, which is poor work life balance. So I want you to suggest three video ideas around the sorry, which will solve the second core problem. Let me just read correctly, Problem of my target avatar. Three ideas that will solve the second core problem. For target avatar addressing the second problem, it's per work life balance. All right. Alex Johnson, similar health professionals. Here are three video ideas aimed at providing solutions and strides to improve their work life harmony. Ultimate guide to Work Life balance for investment bankers. Let's blindly take this as our video that we're going to be creating for the next part of this module. All right, so check this out. I want you to outline the talking points of a ten minute Youtube video packed with valuable, okay, information around the copy this, paste it here. Ultimate Guide to Work Life Balance for investment bankers. The problem that I used is that I want you to outline the talking points of a ten minute Youtube video packed with valuable information around. And I pasted the first video solution that we got proposed by PT to the second biggest core problem that Arava has a right this way we're taking an idea and we're putting it into action. We're outlining it, if you will, before we suit it for our Youtube. And this is the process that you will undergo. Let me start this prompt. This is the process that you will undergo every time that you're going to be creating a video for Youtube. Every time that you're going to be creating a vido on Youtube. I don't want you to be stressing on a blank document page watching the cursor just blink and don't knowing what, right? Just want you to open PT. Ask for tenor problems, ask for solutions to ten problems. Find the best solution that fits you, and then ask PT to outline a video. Please note this because we're adding a personal touch to this business and this is a personal brand, of course a business but also a personal brand of ours. We don't want to be circulating, right, AI generated scripts. We want to have the general information outlined by PT so we know what we're talking about and we're not giving out false information out there. That being said, we don't want to word by word our script scripted by BD. We want to add our personal touch. How do we do this? By outlining BT to outline the general principles of our video. So this, for example, a huge outline. We don't need this outline to be this big, right? But in general, let's check it out. It says we introduced the topic from, okay, so it's scripted minute by minute. So this is the first minute we introduce a topic, we emphasize the challenge of maintaining a work life balance. Then this is what's happening in the second minute. This what's happening in the third minute. We're talking about common challenges achieving to work life balance. Fourth minute. So this is a ten minute video, exactly what we're asked GBT to outline, right? So in general, what I would do is that I would take this video which is completely outlined, right? Of course, if it's a video outlined on your business model and the problems that you know how to solve, this is a video that you got to have also huge experience on. So it's going to be very easy for you to articulate the point in this video from the script, I'm sorry, to a long form Youtube video. So the next step here is to take this script of the video that we know that will attract the correct people. Because again, it solves the core problems of our target avatar and shoot it. All right, shoot the video. Create this ten minute video, and it doesn't need to be crazy. Create this ten minute video and then we have our first piece of content that will attract people to our funnel, right? And we'll just populate our funnels. All right, and this is just a great start. So this is the first way that we attract people to our funnels. Now what if from this one piece of content we can create many short form videos to again populate more on social media and attract more people in your files. All right, this is what we're discussing in the next in, so in the next Zen I'm going to show you how to transform the script of this video to a script that applies to short form video. So how to create, for example, let's say, five different short form videos from this one long form video. And then I'm going to show you how to do this without even turning on your camera. So how to take the file of your video that you have created and automatically using a very cool AI application, turning it into ten short form videos, edit it also automatically for free. So very cool stuff coming in the next of course. 19. Turning Long Form into Short Form Content: Now that we've covered the first way to populate our funnels again through long form videos on Youtube, it is time to show you some tricks, again, to turn those long form videos into shorts, to be able to distribute them into more channels and attract more, again, broader audience, if you will. Which is the short form content audience from all of those different websites and social media platforms such as Instagram, Tiktok, Youtube shorts, Facebook, Instagram, reels, all that stuff. Right? Now, there are two ways to approach this in a strategic way. All right, that being said, of course, if we have our long term assets, so let's say we have our long term assets which are the long term videos that we have created. And again are able to upload on Youtube. Right? There are two ways to turn these into short term videos. The first way is to transform the script that we already have created in GPT. And you can see again how much artificial intelligence in ChgPt applies and helps us. It assists us in this, Again, creation and funneling of people in our funnels, right? So we take the script that we have from PT already scripted out for a long form video, and we ask PT to script it into 51020 or as many short term videos as we want. All right, The second way is that after we've created our long form videos, we can go into our website. Right? It's called Opus Clips and ask again PT and this artificial intelligence model to transform it automatically into many short form videos. All right, so those are the two ways that I'm going to be showing you again how to create short form videos to populate your funnels, right, with strangers in this video right here, right? So welcome. Let's dive into this. So this right here is such a PT, we've discussed about it. We've brainstorm again, the problems. A solution to the problems. And this right here is the script. All right, off the solution, all right, Which is called the ultimate guide to Work Life balance for investment bankers. So the criteria is a script, right? Let's say that we go ahead and actually shot this video. Create this video. I'm going to show you how to shot videos. I got many courts on how to do this, but let's say that you actually shoot the video, you edit the video, you've got this ten minute video asset for Youtube. How are we going to turn this into short front video? You're going to go right here and you're going to ask such a PT. I want you, all right, to turn this script into five short form video scripts. All right, around the same topic. Very simple. We just asked PT to transform the script into script for five short form videos. So let's see. Creating a series of short form video scripts will the ultimate way to work, to work life balance for investment bankers. All right, outline. We'll focus each script on a key aspect, making them concise and engaging. For a short form video format, each script aims for an about 1 minute duration, perfect for platforms like Instagram, Tiktok or Youtube shorts. Check this out. This is the first video. For example, Si, very short. Because again, those scripts refer to short form videos. So very easy to shoot cool stuff. Start with a quick question. Ever feel like you're always working but never living. So this is the hook. Then again a statistic, then a highlight again, and then a closing script one, script two, script three, script four, script five. These are the five different short form videos that were created from one long form video. In this way, again, you can see that we're diving even deeper into this content creation. Again, realm again. To recap, we get the ten core problems, we got, as many solutions as we want to each one of those ten core problems, then as many long form videos as we want for each one of those solutions, and then as many short form videos for every long form video that we create. Do you understand the leveraging power of artificial intelligence? And do you understand how deep we can dive into this and how you actually never run out of video ideas? This is just the ultimate magic of discourse. And what I teach in this, you know, channel of mine. And I found this, I find this extremely interesting. So you can create as many videos as you want. All right, and later on I'm going to show you how to hire a team and actually outsource most of the stuff. So your output just skyrockets, right? So video one, video two, video three, video four, video five. Let me show you now another cool way. We discussed about the first way, right? Which is to take the script of a long form video and transform it into shorts. Let me show you another very cool way to do this. You open a new tab and you search for Opus Clip. You go to Opus Clip, which is this AI powered video repurposing thing. Okay, check this out. This right here is this website called Opus Clip. As you can see right here, it says, you can input a long video, one long video, and get ten viral clips out of this video. Now I've went through Opus Opus Clip in many of my, again, courses because I just find so much value into the AI app right here. So what this app does and what this website does is that it pretty much, again, you paste the link or you directly drag and drop a long form video from your computer or from any creator on Youtube. And What this AI again, software does is that it takes your clip, it edits it out for a vertical again standpoint. Then it adds captions, it adds emojis, it does all of that stuff. So check this out. Filler, word removal, zoom, link. All right, tiny templates, it gives you full HD. It dreams and extends Eclipse. It animates captions, all of that stuff. Many testimonials. So again, very, very cool thing to check out, and let me show you exactly how it works. So, inside my Gdb channel, right here, for example, I will choose any of my long form videos. This is a long form video that I have. It is 7 minutes and it's called How to get your first 1,000 enrollments in your online course. So I copy this link, right? I just directly copy the link of the video. I go to Opus clip and I drop it right here. So I paste it, right, And I click on Get Free Clips. Once I click on Get Free Clips, I will be redirected into this page right here, in which I should just give out my e mail. It's processing as you can see. So I just give out my e mail address and I will receive a link in my e mail address once this is done. So you can see now I have pasted my video. I have confirmed my e mail address just by pasting again a code that we will send on your e mails and check this out. So at fetching video, how to get your first 1,000 enrollments on your line course. Again, 0-6 minutes, estimated time, 16 minutes processing and analyzing, it's already at 20% So you can leave this page and then to send an e mail to your e mail address with a link to access the edited videos, again, that we will create from this long form video. And this is just a flawless way again, and a completely free, no time needed, no energy needed way to turn long form content into short form content. So to recap, I'm going to show you the clips by the end of the, I'm going to the clips that are going to be created from my long form video. But in general, what happened in this video is that we took the script of a long form video, we created five scripts for short form videos that you can create. And then we took the same long form video if we uploaded on Youtube. And by the way, you can paste the clip at Opus Clips before you even poaded on Youtube. So directly from your desktop, juggle, drop it into Opus clip, it will work. All right, after this Opus clip, we'll turn this video again, effortlessly, without any time, without any energy of yours, to ten short form clips, which is very, very cool. All right, now let's check out the short form videos that Opus Clip has created for us. So we're here inside the Opus Clip website in which you can see that I reached, all right, and I went through from the e mail that I got the send me an e mail that my clips already. And we're just inside the website with the finished ten clips that we got out of my long form video which look like this. So let's go through the vidos and let me show you exactly how Opus clip rates every single one of your videos to give you the maximum, if you will, comprehension of which video will go viral and which video will not go viral. So it gives you a score, right? So this one right here, this video right here. It's called Unleashing Your Expertise Secrets to Choosing Profitable Course Topics. So it suggested me a title, it's just me description. And it also went ahead and edited the video. So let's actually see the video. Few years ago, brainstorming the topic, the first course that I've ever created. I was extremely stressed about the topic. I was having thoughts like, are people going to like this topic? Am I really an expert in this field? And am I qualified enough to teach about this topic? Is this topic? Are people actually going to search for the topic and click by my course? And it's funny because if you compare this topic. So how cool is this? It added titles, it added captions, it added the modes, it added the video automatically. And it also added barrel, which is very cool. And we got many, many more. So we got this one. This was the second one. For example, a third one, a fourth one. All of these videos completely for free. Now, if you want to also edit those videos, if you want to have access to the editing features, you need to have the Pro version of Opus clip. It's fine. But you can share it. You can download it, and you can also import it directly to Premier Pro. If you want to edit it even more, let's check another video. So let's check the final video document video it created from just one video, one long form video of mine. For one Youtube video that you input, you get ten short form clips automatically created by Opus clip, which is actually very cool. Check this one out. Going to search for the stop and click by. It's funny because if you compare the stoping research process, the research process that I'm doing right now. So this is just very, very exciting and I have a great feeling about Obscliv. I have been using it for many, many videos of mine. Many short form videos, many long form videos. And it's just an amazing way to expand your reach if you don't want to be shooting more shorts and scripting more shorts If you just want to automatically to turn your long form content into short form content. This is the website that you should visit, right? So I think that this was an amazing tool that needed to be analyzed in this course, right? To help you expand your reach and populate your finels again by reaching a wider audience, right? Populating your finels with more strangers, with, again, short form content. By leveraging short form content. So in the next and final lesson of this third module of this course, which again, we described ways to bring strangers to populate our finals and of course, end up purchasing our offers. We're going to be discussing about a very important issue that you will need to understand while moving forward again in this creative business of yours, which is attracting people. So warm audience versus chasing people, cold audience. So the next presentation, the next lesson is going to be a presentation with which I'm going to elaborate more into warm audience versus cold audience. And this is how we're going to be sealing the audience part, if you will, the third module of the scores. So thank you very much. I'm going to seeing the next lesson of this module. 20. Attracting vs Chasing Customers: Ladies and gentlemen, in this final video of the third module of the scores in which we discussed about how to populate your funnels with strangers, right? With people with organic content, hydrottorganic content, hydro organic content, all that stuff. I think it's very important to analyze a key concept which is the difference between attracting and chasing people. Now obviously, if someone thinks about this, everyone would answer, yeah, sure, attracting people is way better than chasing people. The thing is that in the funnels that we're going to be creating and the surgical approach and we're going to showing you in this Ta right here, combines those two worlds. Because as weird as it's going to sound, chasing people and shoving our offers into their faces if you will, which is pretty much cold approach, right? As we discussed about, in cold approach, we directly message people and let them know about our offers has actually some pros which in some cases outweigh the cons. So again, in this as right here, we're discussing the pros and the cons of attracting people. The pros and the cons of chasing people and how to pretty much find the best of both worlds and implement them in your funnel, in your offers and again, your, again, creative business, right? So welcome to the lesson. So attracting versus chasing people. Again, in the lesson we're analyzing why the funnels that we have created and are going to put into play work the best out of any other funnels you could create. As a creative business, we're going to be talking about three tips to attract even more people in your funnels and then when should you chase and who should you chase? Because timing and profile of the person you send a message to. Cold approach matter a lot. Attracting people, attracting people is when people visit you. And this is exactly where we have structured our funnels, right? So we have structured our funnels in a way that people find us online, right, with organic content completely for free. What are the pros of attracting people? Obviously, when you attract people and someone automatically takes action and loads your lead magnet, or for example, purchases your ticket product or your high tech product. They are already warmed up by your content, so they know. I can trust you from Youtube again, from long form content, from short form content. So you don't need to let them know who you are. You don't need to persuade them that you're legit because they already know it from Youtube. Again, another pro of attracting people is that if you've structured your socials correctly, if you utilize the power of GPT AI in the correct way, as we demonstrated in previous lessons. Then you have created target audience. You have created target autor, you know the ten core problems, your target autor, you have brainstorm solutions to those ten core problems, right? And you know exactly who you're targeting. The people that you're attracting should be very similar to your target. Out again, this comes up to how successfully you have created a target autor and how much you have brainstorm your target autor. Of course, another pro is that when you attract people, these people enter our offers and they know like and trust us, right? Very, very important. Now, what are the cones of attracting people? Because again, this funnel and this whole idea of a creative business might sound perfect. But there are actually some cones here. And the cones is that, first of all, you can't really control the algorithms, right? So you can control, obviously, your output. You can control how many videos you create, how many shorts you post, how many long form posts you do on social media. But you can't really control the reach of your posts. It's pretty much luck, right? Luck. And a lot of strategy and input, all right? But you can't really know that. For example, this video of mine will accumulate 100,000 views. It's just lock up after one point, right? The next thing is that you can't 100% choose exactly who you want to target, right? When you attract people. Because when you attract people it is based on them, right? If they want to purchase your offers, if they want to become customers of yours. If you want to purchase their lead magnets. So you can't like 100% choose who you target, but you can target very similar people to your target avatar. And again, attracting people isn't actually the most optimal lead acquisition system due to the lack of KPI's. And what is a KPI? Kpi is a Key Performance Indicator. And usually we measure the success of our system, of our funnels, of our offers of our business with KPIs, Key Performance Indicators. For example, the percentage of people that view a Youtube video. All right, with the percentage of people that actually click on the link and get navigated to your landing page is a Key Performance Indicator. Then the percentage of people that enter the landing page, right, divided with the percentage of people that actually purchase your offer, is another key performance indicator. But we have a lack of KPI's when we're choosing to attract people because we can't really control, again, the algorithms and we can't control the extent of the reach of our videos. Right? Let's compare this now to chasing people. And when you chase people in your creative business, you visit them. So you send them a message on Instagram. You send them a message on Link. Then you send them an e mail with an e mail marketing campaign. So what are the pros of chasing people? Well, first of all, you can directly choose who to target. And this is the biggest pro, so you can directly choose which person you want to target. Maybe you want to only target investment bankers. Maybe you want to only target heart surgeons. Maybe you want to only target astronauts, right? You can't directly target them. Whereas you can't really only attract like astronauts. You need your content to be very specific. If you want to do this right, then again, you don't need to create lots of content to be able to chase people. You don't need to have huge amounts of content and pray that the algorithm is going to push your content everywhere. You can just have some content pieces. Pay for ads, for example, for those content pieces to be shown to many people. Or you might even not have any content pieces and just be sending direct e mails right on top of that, chasing people is a numbers game and it's pretty reliable, All right? So if you visit historic Key performance indicator. Key performance indicators from people that send e mails and outreach people with their e mails, You're going to see that is a numbers game. For example, from 100 people you send an e mail, three people sign up to your e mail leads. So this means that if you send, for example, to 10,000 people, if you send to 1,000 people, for example, you're going to have like 30 people signing up, 10,000 people. You can have 300 people sending up. So it's a numbers game. The more people you send an E mail, the more people you called out, the more leads you can have, and this is more easily measurable. On top of that, you have fewer platform changes. So just because we're not relying on the platforms and we're just directly reaching out to people were just directly sending messages. We don't get banned from platforms. We're not subject to the platforms changes because when you plod videos on Youtube, obviously monetization problems on Youtube exist. Your videos might get demonetized, all that stuff. But when we're directly chasing people, when we're directly sending messages to people, we're subject to fewer platform changes. Now, what are the pros here, the cons here of chasing people? And obviously, the cons outweigh the pros when you're starting out. But there is actually a fine line between attracting and chasing people, which you can do both of them, and I'm going to show you in the next slide. The cons is that obviously you don't get to build an audience. And having an audience, having people that know and trust you in our day and age is very, very important, right? So you want to have an audience. It is an issue if you don't have an audience and you have a creative business, right? Because again, businesses are becoming more personalized and people want to resonate with you. Now in addition to that, people that you reach out directly and they don't know you, they need to be manually warmed up. They don't know you, they don't know who you are, haven't seen your content, so you need to warm them up manually. Finally, chasing people. Sending direct messages to people can't be automated that easily, right? You can't automate this business easily. There is a way to automate it by hiring people. And we're going to be talking about hiring people and outsourcing your work and treating this as a business in the next module, of course. But in general, it is not that easily automated to be chasing people. Now, our funnels, the funnels that we have created up until this point, right? Our social funnels. So we leverage social media to populate our funnels with organic traffic, with warm outreach, right? People know us and they find about us from the web, from our long form content, they enter our funnels, right? They cost $0 to set up. They work without any followers and they actually build you a personal brand as they work. Those are the pros. The only thing about our social media funnels is that obviously they operate on value. You need to have value as the baseline of your funnels. You need to provide a lot of value. You need to provide value on Youtube. You need to know how to solve the problems of your target outage you've chosen. And this is why we spend so much time brainstorming all that stuff. And you need to be confident, again, applying many different ways to solve these problems. You need to solve problems with your lead magnet, your low tech product, your mitigate product, your high tech product. All these need to be very valuable in order for your business to thrive. All right, So how can we attract more people? Here are three tips that help me right after filming more than 40 hours of content along all of my courses along Youtube. All right, the first step is that you need to talk to your camera like you're talking to one person. Now keep in mind that, yes, your Youtube videos may go viral. You may accumulate an insane amount of news. You may accumulate hundreds of thousands of subscribers, students and all that stuff. But when people consume content, they usually especially educational content, right? Because at this point our content is educational. We're going to be solving people's problems with, again, education with information. They watch those videos by themselves and as you can imagine, they enter the videos with a very specific again, profile with a very specific viewer profile is completely different to try to educate one person if they're watching a video by themselves, Whereas trying to educate ten people in the same room watching the same video, it is completely different perhaps. At some point you tried watching like your favorite Youtuber with four or five of your friends. It is a completely different experience, but in courses in Youtube videos, in educational stuff, people can show them by themselves. They like to take notes, so please talk to the camera like you're talking to one person, like you're talking to your younger self. This is the most important tip that I can give you, right? Secondly, do not mask your personality. This is, again, a very, very important tip. Do not be afraid to do mistakes. Do not be afraid to talk like genuinely to the camera. Because people appreciate this. People like the stone of personalization and people want to resonate with other people online. They don't want to resonate with a brand. Branding is important. Branding is cool, yes, Obviously, some brands are insanely huge, but our creative businesses are mostly personal brands. Right? So please, if this brand is personal, adding your character, adding the way that you speak, the way that you elaborate on information, the way that you help people is going to help you massively. And here is a common saying is that people buy from people that they like, right? So you need to make people like you in order for them to buy your stuff. That's the most important thing. And the easiest way to make people like you is not to mask your personality. Just give out your actual character in there and people will appreciate it. The third thing is that we're going to be creating a lot of videos in our funnels, right? Like a lot of videos, a lot of short form content, a lot of long form content. And I show you how to create all of those videos. Your first 100 videos that you create will probably absolutely suck, so you might as well get them over with. Do not be afraid to shoot. Do not be afraid to edit. Do not be afraid to refine this process. Excuse me, and just again do this process again and again and again and again. Shoot, edit, upload. Shoot, edit, upload. Shoot, edit, upload. And if you get 1% better every single time after 100 attempts, your videos will suck less. And this is where the real magic starts to happen. Now, when should you chase? Because as we explained in the beginning of this lesson, attracting people and chasing people can work in combination. And this is exactly what we're going to be doing. Warm content and cold outreach work together. The more lead acquisition methods you have for your offers, the better, right? Very important. So, you should start reaching out though when you start chasing people, because you don't want to be chasing people and start warming them up and persuading them to enter your programs and purchase your offers. And then your offers don't work, so you should start reaching out to people when you start receiving your first positive feedback from your high ticket product clients. Very important screenshot is part of the slide. You should start reaching out to people. All right, so cold approaching. You should start chasing people when you know that your high ticket product work works and you have great results. Because then you know that your product works. You know that you have something that the market can absorb and you can persuade something with, again, a lot of energy, lots of positive thinking that this is going to work, right? And if your offer is good, cold approaches will work. And then it's time to move to the final pillar of your online course, Creative Business, right? And this final pillar is creating a team and hiring people. Because when your gold approaches start to work, this means that this is a metric that can be measured. This is a metric that can be replicated. And we can start having real people and a lot of people populating our programs. And at this point, it is time for you to hire a team. This is the final piece of the puzzle that you need to put into place in order to unlock exponential growth of your business. And this is exactly what we're analyzing in the final module of this course that you're just about to enter, right? So thank you very much and we're going to see you in the final module. 21. Teaming up: The Solo Approach: So ladies gentlemen, I would like to welcome you to the final module of the course. Now in this final module of the course, we're going to be discussing about scaling your creative business. All right, if we consider the fact that you've brainstormed your target avatar, you created your target audience. You've brainstormed your niece. You've brainstormed your offers. We got the funnels done. We talked about how to populate the funnels. Now it is time after the system of ours, of our business, right, is set to talk about scaling. And the best way to scale your business. And pretty much the only way to scale your business is to detach yourself from the system. So in every part of the system, in every gear of the system that involves your time and yourself. We try to detach ourselves from our business and from employees become right, the CEO's, if you will, or directors of the business. And this is done by outsourcing staff and automating our business. And this is exactly what we're going to be discussing in this final multiple of discourse right here. Now, I don't want you to think before we start, right, by analyzing all of the concepts that we're going to be analyzing in this module. I don't want you to think that learning the stuff that we're going to be analyzing in this module and analyzing all of those key aspects is something that only an advanced, like creative business owner. Things that advanced creative business owners should know, right? It is very important for you to have those concepts and those ideas and those datasets in the back of your mind. And know when it is time for you to outsource. And how you can start gradually write outsourcing stuff so you don't bite more than you can chew, right? So in this first session of the final module of the scores, we're going to be discussing about the solo approach. So what happens in a creative business when you take care of everything, all right? And how you can gradually, again, detach yourself from this business and let everything scale automatically. All right, so welcome to the stats and I'm very happy to have you here. Let's time into this presentation. So the first part of teaming up is the so called solo approach. And in order to understand all of the different parameters that we can automate and outsource to others, we need to check out again our funnel. So this right here is the funnel, right? What can we outsource in a creative business if we take, for example, into consideration this funnel, which is kind of the best of both worlds, right? So it is a mix of the low ticket product funnel and the high ticket product funnel. It is a mid ticket product funnel. So what can we outsource here? Let's start from up here. Our sorts, if you remember, need to be scripted. And we talked about scripting our sorts with TPT. That being said, if you want, you can hire someone to script your long form videos, which then will be transformed into short form videos. So definitely long form videos can be scripted and you can hire someone to script your long form videos. Then again, you can hire someone to edit the long form videos for you. Then you can also hire someone to edit the short form videos from you transform long form videos into short form videos. As we go down again, the funnel, you will see that, for example, we had scripting up here, then we have editing. And then we move into our landing page on our website. And what happens there? We need a marketer if we want to take things to the next level and detach ourselves from a business, we can hire a marketer, for example, to create our landing page, to create our VAs, to handle e mail marketing, all of that stuff. And of course, we can have a sales rep, so we can hire a salesperson to take care of sales, to book call calls with clients. And pretty much we're going to be analyzing in this final module how to hire every single one of those people. So how to hire someone. Scripture videos, how to hire a long form editor. How to hire a short form editor, How to hire a marketer. When should you hire a marketer? When should you hire a salesperson? Right? And if you manage to hire all of these people, if you manage to outsource every single aspect of your business, this is what gives you the key to scale correctly in this field, right? So again, the long form scripting. If we outsource it, we outsource it to a person called the copywriter. And we're going to be talking about what a copywriter is, right? So pretty much this creative business, in order to work automatically needs you, which is going to be like the persona right of this creative business. A copywriter, an editor, a marketing agency, and a sales rep. So this is a five person if you will, job if you want to take it again to the next level. But in this asonright here we're discussing about you, right? Because when you're starting out, as we talked about, you need to be a jack of all trades. Which means that you will be the marketing agency and you will be the copywriter, and you will be the sales rep, and you will be the editor. Now I know that this sounds a bit overwhelming and a bit complicated, but here's the thing. Due to the fact that we're leveraging all of those automated systems already found in social media, this isn't exactly the case. And let me elaborate on this. So if we take the marketing, for example, at the beginning, you do not need to do any marketing because we're going to be uploading our videos on Youtube. And Youtube, again, distributes videos automatically. If your videos resonate to your audience, they will engage with your stuff, they will check out your offers. The marketing agency is out of question where you're starting out now regarding copywriting and a sales rep any closer if someone books a call and you want to make a client out of him, right? Again, what a copywriter is, is someone that knows how to write convincing text that will convince someone to enroll in your programs, to buy your offers and all of that stuff. If you keep in mind that A very important rule that I have, and I always have imprint in my head that people buy from people that they like. If you show your genuine self online, right, and you provide value and people resonate with your message and like you, then you don't need sophisticated marketing. And you don't need like sophisticated copywriting and all of that stuff to convince people to buy from you. So copyrighting and being a sales closer, for example. Hiring a sales closer is again, automated due to the fact that you're being genuine with your content. So people don't need to be persuaded by a copyrighted or a sales rep to buy your offers. So in a sense, marketing in Youtube sales and copywriting are already like taken care of the only thing that is kind of time consuming and the first thing that we're going to be outsourcing in this business is editing. All right. Now, nowadays in those, again, times that we're living, it's not actually that hard to edit videos like back in the day, it used to be very hard. Back in the day you used like you needed to consume a big amount of content, you needed a huge amount of expertise in order to be able to edit videos like correctly. Nowadays, it's not that hard. All right. That being said, it is time consuming and it could be the most time consuming part of a creative business. And this web, we're going to be talking about how to outsource editor and it's going to be one of the first things that you're going to be outsourcing, right? So in the solo approach in which we're analyzing in this lesson right here, your absolute best bet is to be authentic. Because if you be offending, again, you don't need to stress about copyrighting. You don't, you don't even need to know what copywriting is. You do not need a sales rep. Because again, being authentic, people will enter your calls and will book calls to talk with you. And they're going to be already, they are already going to be warmed up from your content, so you don't need to stress about convincing them with a professional. And again, you probably won't even need editing. There are people that the fact that they're so authentic online, they don't even need to edit their videos, they just open the camera, press record record. Valuable lessons, people resonate with them and they buy their products. All right, so trust me going, being authentic on camera, on Youtube, on social media, in your creative business will get you a long way. And we'll give you all of the resources to scale afterwards, right? And those could be financial resources, these could be time and energy resources. Let me give you a great example here, right? So that's right here. This guy, this bodybuilder is called Sam Sule and he's like one of the people that has taken Youtube with a storm. Check this out, he creates 1.5 hour videos, right? So every single video of his is like at least 1 hour and 30 minutes. And he doesn't edit the videos, he just chels press recording a camera does his thing, people resonate with him and he's just like 100% authentic and check it out, he has 3.4 million views in this video eight year, which is just a video of him recording with a camera and just being authentic to the camera. All right, And this is just a prime example of how far authentic can get you in this Youtube game. All right. Samsuluk is a prime example of a person that has a huge creative business, made millions of dollars just by recording genuine videos. He doesn't have a sales rep, he doesn't have a copywriter, he doesn't have an editor. All right. And he has managed to do this just by being authentic. On the other hand, how many Youtubers do we know with extreme productions All right. That travel the world, have a film crew, have editors, have media buyers, have all that stuff and still cannot strike the same numbers as Sam Sulk. For example, this is a video from Pidas. He has 2.5 million subscribers. Sam Suc has 3.2 million subscribers, so more subscribers. And this video is seven months old, it has 900,000 views. Right. And he literally like camped out out of space X for a month and gave a Gal mask. And this guy just recorded 1 hour of his day and got like three times the views. So you see how far authenticity can get you. This is one of the most important things that I want you to be getting from this course, all right? And this quote right here that people buy from people they like, this is extremely important. Once you understand this, all right, you will have a huge creative advantage. Because once you make people like you, once you convince people that you're genuine, that you provide value and they also like you, then you will be generating big amounts of revenue with your courses and with your creative business. All right, so we discussed about the solo approach. You have a general idea and a general consideration of what the solo approach is and how you can become the editor, the marketer, the copywriter, and all that stuff. But as I promised in this final module of the scores, I'm going to show you scaling principles, all right? And the thing with scaling is that again, we need to be detaching ourselves as much as possible from our business. So in the next Es we're going to be talking about the first person that you need to hire, and this is a creative director. All right, I'm going to see you in the next Es. 22. Teaming up 01: Hiring a Creative Director: Ladies men, now we've analyzed the solo approach and pretty much we outlined every single aspect of your business that can be outsourced and should be outsourced if you want to enable like exponential growth and scaling in your business. All right, it's time to move and analyze the first person that you should hire. The first thing that you should outsource in this second again feature of this last module of the course. And in this lesson we're going to be talking about creative directors. When I'm referring to a creative director, I'm talking about a combination of a person that manages social media accounts, edit your videos, and script your long form content. This is what a creative director is and you will be surprised on how cheaply actually you can hire a creative director to assist you in your work. All right, so welcome to the second lesson of the final module of this course. Let's dive into the needy gridy on hiring a creative director. So as we talked about in this funnel, those are all the aspects that we can outsource in a creative business. We talked about scripting, long form content editing, long form content editing, short form content marketing and sales. Now a creative director is again a combination of a copywriter and an editor. So what the creative director will do is that he will take care of the upper part of your funnel, which is again everything social media related. So he will script your long form content, he will edit your long form content. He will transform your long form content into short form content, and in general, make your life easier. Now, why do we hire creative directors? Why are creative directors the most important people to hire? And why are they the first person to hire in a business? Well, it is very simple. If you have a creative business, your time is tied mostly in this upper part of the equation of the funnel, right, if you will. So for example, the landing page, the VSL, the checkout page, the e mail marketing. All of these tasks are pretty much automated and you must optimize them once and once they're on line. You know, they work like automatically without your time input. But your time is really required on social media and creating content. And this is why outsourcing some of it in a creative director is a very good idea. So what is a creative director? We talked about a creative director being a combination of a copywriter and an editor. He pretty much will put your business on autopilot regarding. And if we think that in the first paragon of this funnel right here, this is where most of our time is needed, Okay. So pretty much what a creative director will do to your business is that he will help you with cross uploading, right? Long form content into various destinations, transforming long form content into short form content. All of that stuff, he will create thumbnails. He will script your videos. He will edit your long form videos. He will come up with video ideas that are relevant to your target avatar, your target audience, and your knees, right? And he will also edit short form videos. Another very cool thing that you can enable your creative director to do is to hire more people. So your creative director can hire more editors, your creative director can hire more people to script videos. Your creative director can hire famil creators, for example. So once you find a person that you can trust and you know that he's aligned with your business vision, he knows exactly your valuable position. He knows exactly, again, your target avatar, your target audience, all that stuff. Then you can give him the ability to hire more people if again you have the financial resources to do so. And we'll talk about later investors right here who should hire a creative director and who shouldn't hire a creative director. All right, so again, these are the tasks that a creative director will take care of. And trust me, those are very time consuming tasks. If you have a creative business like, most of your time will go into these tasks right here. Once again, you have optimized again your landing pages, your check out pages, your e mail marketing, all that stuff. All right? Because those are recurring tasks. Those tasks will need to be done on a recurring basis. Now, who should hire a creative director who will benefit from a creative director? Because one of the worst things that can happen in your business is you hiring someone that you don't need. And you just spend resources and resources and you don't get the desired results. So in the next slides, I'm going to show you who should hire and who should never hire a creative director. Now if you are selling high ticket offers and your framework works, then this is a green flag for you to consider hiring a creative director. This means that your funnels work. This means that your social media is nailed down and you are able to convince people to, you know, fall in love, if you will, with your character and check out your offers. This means that your framework works and people are seeing results and people are actually interested in your high ticket offers from your social media. So the biggest misconception ever is that people want to hire a creative director to help them set up their offers and set up their social media. This is wrong you want. A creative director and you want to teach your creative director exactly the strategy that you have used so that he can recreate it without you being in the equation. A creative director will not set up your social media, he will just optimize your social media while you're not there. All right, again, if you have found your video style, you know what your video style is, you know your long form video style, you know your short form video style, and you're happy with the results you're getting. You should hire a creative director. You should never think that by hiring a creative director, your results in content will like exponentially grow. All right? It might happen, but you should never bet on just paying to win, if you will, because this is not possible. What you should expect when you hire a created director. You should expect perhaps to keep your business and keep your influx of traffic in a linear mode. But you will be detached, your time will be detached from the equation. All right, again. Finally, if you want to focus on other aspects of your business rather than those very time consuming aspects, okay? Because as a businessman, you might not want to be creating your thumbnails. You might not want to be scripting videos for hours every day, right? You might want to focus, for example, on e mail marketing or on closing sales calls. And you don't want to focus that much on content, right? Again, if you want to focus on other aspects of your business, hiring a created director would be an amazing idea for you. Now, who should not hire a creative director? Very important type. If you have made $0 hiring anyone is a bad idea, all right? First you get profitable, Then you consider outsourcing stuff and hiring people, right? Yes, hiring a creative director will bring more money than, than your business. But trust me, it is a bad idea to start hiring people if you have made $0 And the framework that I thought in this course right here, again, if you follow it, you will be generating income without paying a single dollar. This is the base of the funnel that we have created, so please stick on the funnels. Optimize your funnels. Optimize your content. Optimize your offers. Optimize your product. You will be making money. And then consider hiring someone. Anyone, not only any creative director, marketing agency. All of that stuff that we will be analyzing, do not hire them if you're not generating income. Second person that should not hire a created director if you simply hate coming up with ideas. Which is pretty much impossible because I showed you a framework for how to come up with like unlimited content ideas. All right? And you absolutely also hate editing videos. If you hate the job, you should outsource it, all right? You should learn how to do it. You should understand the process, all right? You should get better at it because at the end of day, as a creative business owner, you will be a Jacovll trades and then you should consider hiring a creative director, because again, this business is not a pay to win. You can't pay to win. You need to understand exactly how hard the work that you're outsourcing is in order to be able to price the services of a creative director correctly. All right? So just outsourcing something simply because you hate it and you're lazy to figure it out is a bad strategic approach in every single business. And you shouldn't, you should absolutely not hire a creative director if you fit like this person owner right here. Finally, if you're a bad communicator, obviously you shouldn't, you shouldn't like outsource anything. You shouldn't hire anyone if you don't respect your employees, If you don't pay them correctly, if you don't value their work, if you're not good at communicating with them and encouraging them to keep on working with you, right? You absolutely should not hire someone. This is an insane red flag right now. This is a great question. Is a created director essential for scaling and growth? Can you answer this question? The answer is, of course, pretty obvious. Absolutely not, right? A creative director is not essential for growth. Again, the example of some select. This guy managed to create an empire on Youtube with more than 3.2 million subscribers. Just like, I don't think he edits his videos at all, he has never edited his video, he has never scripted his videos, he has never uploaded a short in his life. Right. He's just honest, and authentic, and honesty and authenticity will get you far, especially especially in those modern days on Youtube, in which people start to turn into personal brands. So having a personal brand which is based on honesty and authenticity will get you very, very far away. All right. So we talked about creative directors. We talked about when you should hire a creative director, when you should not hire a creative director. And the next step, once we get this part nailed, once we get the content part nailed, so once again, we script the videos, we shoot the videos, we edit the videos with again a combination of a copyrighted and an editor, which is a creative director. Then it is time to move to the next, if you will, scale of the funnel, which is right here, the landing page creation, the VSL, the checkout page, the order bump, sales, reps, marketing and all that stuff. And this can be achieved with partnering up with a marketing agency. Partnering up with the marketing agency is a very common like subject of every creative business. Because there are many different marketing agencies and many people will try and promise results through a marketing agency. So the next lesson of this course, it's going to be very, very helpful for you. Because trust me, if you start a creative business, you will be, again, many marketing agencies will be reaching out to you to collab with you, all right? So you need to know the correct information on how to choose the correct marketing agency and where to put your chips again when it comes to marketing. All right, so all of this will be happening in the next lesson of the scores. 23. Teaming up 02: Hiring a Marketing Agency: So ladies and gentlemen, welcome to the third installment of the final mold of the scores, in which we're going to be talking about partnering up with a marketing agency. Now again, as a creative business owner, as an entrepreneur, you will be, trust me, contacted by thousands of marketing agencies. Because owning a marketing agency has actually been a very like, a hugely rising topic online. Many people are coming up with marketing agencies and they promise crazy results, all right? But, and they also charge crazy prices for those results, right? But not all of them deliver, right? So this lesson is going to be very, very helpful for you, all right? And it actually can save you huge amounts of money. All right, so let me show you exactly what a marketing agency does. What a marketing agency can provide for your business, what things you should look for like in a marketing agency, and what are some red flags again, regarding marketing agencies. All right, so I hope you enjoy this lesson right here. I know that if I was talking to my younger self and my younger self had one of those lessons to like look out for, It would be very, very helpful for my business. All right, so again, partnering up with a marketing agency. Let's go. So a marketing agency takes care of two things. Pretty much as you can see in this funnel right here, the landing page, the VSL and the E mail marketing. That being said, some marketing agencies can refine your whole funnels. In general, a marketing agency like, the more you ask, the more you get from a marketing agency and obviously the more you pay for. All right, so this is exactly why it is very good for you to be a jackal trades and have a basic understanding on how to create your own funnels, how to funnel people from social media to your landing pages. Because if a marketing agency does every single step of this funnel, it will be very, very expensive for you. All right? That being said, after some time in your creative business, it is good for you to partner up with the marketing agency. Because the funnels and the systems that you will be setting up with this marketing agency will stay there forever. And you actually will be profiting out of those funnels forever. Because in contrast with a creative director, those steps right here, the creation of long form content is something in short form content is something that should be done every week, right? Because every week we're going to be creating videos. Every week we're going to be turning those videos into short. But the landing page, the VA sale, the checkout page, the sales, and the e mail marketing is something that needs to be set up once and just it works automatically for you. So again, what a marketing agency will do to your creative business is that it will help you get more traffic and leads. Because traffic is converted to leads through our funnels and of course, leads will be converted to customers through, again, refining our funnels and sometimes they also help us with our offers. All right, so can a marketing agency takes care of the funnel, if you will. It takes care of the traffic, it takes care of the leads, it takes care of the customers, all of that. And of course, it is going to be expensive, but I'm going to show you ways to calculate expenses and get profitable from a marketing agency. So again, all of these things, again, the conversion of traffic to leads and leads to customers are done from those, again, five different things. So what they do, they help you with personal branding. They help you with cold outreach. All right? They help you with funnel creation. They help you by creating landing pages. And they also sometimes work with ads. All right? It depends on which marketing agency you will partner up with. In general, I take care of my marketing without a marketing agency on my low ticket product and my mid ticket product. The marketing is done 100% through honesty and transparency. And my long form videos just without any marketing. And regarding my long form content, I actually do paid cold outreach, not ads, but cold outreach to people that I know that fit my target avatar with the help of a marketing agency. All right, So what are the pros of a marketing agency? What are the good aspects of parting of the marketing agency? Well, of course the take care of the marketing right and you get more time to focus on other aspects of your business. Very important because again, as a creative business owner, you want to get creative. And marketing can actually be creative, but isn't like the best thing to work on. If you are a creative individual, you might want to be creating videos, you might want to be teaching people. You might want to be brainstorming your offers. And marketing isn't as hot for a creative person, at least for me, right? The second huge pro of a marketing agency is that they actually can bring a huge amount of revenue to a business. This is a fact. Marketing agencies have been generating income to businesses because marketing is a key decisive factor that will help people buy your product. All right, So they actually bring a lot of value and a lot of revenue to a business. Not all of them. But yes, partnering up with the correct marketing agency will skyrocket your business revenue. All right, again. A huge pro of a marketing agency we discussed about previously in this son right here, is that they create the funnels of your business once and then you get to use them and convert strangers to customers through these funnels forever, right? Very, very important. Now, what are the cons of a marketing agency? The biggest problem with the marketing agency that many creative individuals struggle with is that they can get very, very expensive. All right, marketing agencies can get very expensive depending on the services that they provide. So we need to be very conscious on when we're going to be hiring a marketing agency or a marketer. Right? The second huge problem with marketing agencies, as we talked about, is that 90% of them over promise and under deliver the results. Because it is very easy for a marketing agency to tell you, hey, we're going to create those funnels, We're going to turn all of those strangers into customers. We're going to bring you all of this revenue and then you pay them a huge amount of money and they just don't deliver. All right? And this is actually, this is a common thing with marketing agencies because again, the marketing agency model has become very, very popular. And many people are starting marketing agencies without having the expertise to deliver on the results that they promise, right? Of course, this is why it is hard to find a marketing agency that you trust, right? Because trust is like the number one thing that we should build upon when outsourcing staff of your business when we're working with others, right? We should trust our creative director, we should trust our marketers. We should trust sales reps and all the other people are going to be working with. All right, those are the pros, the cons of a marketing agency. So when should you partner up with a marketing agency? This is perhaps one of the most important sides of this presentation. Because if you don't partner up at the correct time with the marketing agency, you could be leaving a lot of money on the table, right? And if you partner up at the wrong time, you will be losing lots and lots of revenue and money. So number one thing, if you're getting positive feedback from people that have purchased your high ticket offer, as we talked about in the previous lesson, you should partner up with a creative director when people are converting and are buying your high ticket offer. All right, If people that are buying your high ticket offer, all right, are seeing positive results and are giving you positive feedback, then it could be a good time for you to partner up with a marketing agency. Why? Because with positive feedback from your high ticket offers, you will have a huge asset to your business, which are reviews and testimonials. And trust me having reviews and testimonials to provide to your marketing agency for them to transform them and integrate them into a landing page is one of the biggest assets that you can have. In general, reviews and testimonials are very, very healthy, if you will, to a landing page and help convert lots of people. So if you partner with a marketing agency, but they know what they're doing and you trust them and you provide them with reviews and testimonials of people that have purchased your high ticket offer. They can do a lot of damage with them. Also, if you know that your time is better spent on refining your program rather than marketing your program, right? And when I say program, I refer to your high ticket offer, then absolutely. Go ahead and outsource marketing to a marketing agency if you know that you can make your high ticket offer better. Because if you can make your high ticket offer better, this means that you can provide more value to your customers. That means that your customers will get more value and will be generating more income if your value proposition is, of course, income based. Which means that at the end of the day, you can price your high ticket offers again more expensive. And you will be generating more money even if you're outsourcing marketing. So at the end of the day, if you've understood this correctly from the final module of the scores, all right. Outsourcing staff and hiring people all comes down into managing your time and energy. Because climate energy are two things that we just can't have enough, right? And they're limited. So we need to be very aware of where we spend our time and energy. Again, if you're generating revenue and wish to take things to the next level, partnering up with a marketing agency can be a very good idea for you. And again, a huge green flag to partner up with a marketing agency is if you know and trust the founder of the agency. So if you know and trust the person that has came across this marketing agency and you know him and you would hire him as one of your, again, clients, if you will, or one of your people that will help you grow your business, then absolutely, yes. If you know the person you trust him, partner up with his marketing agency. All right, finally, you need to know that you have a hot product and when I'm referring to product, I'm talking about your high ticket offer. So if you know that you have a hot product and you feel like many people can benefit from your product and it's just that it's not getting the exposure that it deserves, then yes, this could also be a green flag for partnering up with the marketing agency. So again, if you check all of these boxes Yes, go ahead. Pay for a marketing agency, hire a marketer and take your business to the next level. Now, when should you not partner up with a marketing agency? Again, if you made $0 hiring anyone is a bad idea. Do not partner up with the marketing agency. If you have made $0 they will not skyrocket your revenue. They will not help you. You will be losing big amounts of money if you hire someone, If you've made $0 all right. At least if you don't have a huge experience in the field of business and entrepreneurship. Again, if you have no experience in working with people, partnering with the marketing agency could be a bit too much for you, right? This is why I always suggest you to hire a creative director, to work with a creative director, and then consider working with a marketing agency, all right? Because it can get a bit overwhelming. The only way for it not to get overwhelming is if the only person that you're communicating inside this marketing agency is, for example, the creative director of the marketing agency. Or the CEO and founder of the marketing agency. All right? Because if you start talking with ten different people that will manage your socials inside the marketing agency, it's going to be a problem for you moving on if you don't have the time, energy, and financial deposits, and you're not comfortable in investing all of the time, energy and financial deposits that are needed to create a healthy relationship with a marketing agency. Then do not partner up with a marketing agency. Again, a healthy relationship with a marketing agency can bring a lot of money to your business. But you need time to invest, you need energy to invest, and you need financial deposits to invest. Finally, the biggest red flag in partnering up with a marketing agency is if you're not sure about your product and you just want someone to sell the product for you. I guess it could sound weird, because at the end of the day, marketing agencies help in marketing and help in sales and drive revenue to your business. But trust me, if you don't have faith in your product, if you don't know how to sell your product, if you haven't generated any sales and you're just waiting for a marketing agency to come like an angel and sell this product for you. This will not happen. Okay. This is why I insist that you should be getting positive feedback from your high ticket offer again. So you should be selling your high ticket offers before you partner up with the marketing agency. Now, of course, you can partner up with a marketing agency. And of course, there are exceptions in this rule in which you could find this one out of 100 marketing agencies that could sell a product for you. All right, that being said as thump, those are the suggestions that I would give you a again, a person that just wants to see you succeed. And I don't have anything to ask for you rather than just giving you information in this course, right? So, is a marketing agency essential for scaling and growth? Absolutely not. Right? But a good marketing agency will transform your business. A good marketing agency will exponentially grow your business, right? And of course, they will be expensive. But they will be expensive because they will be generating you big amount of dollars, right? Again, people buy from people they like Sam Sulk has generated thousands and millions of dollars with thousands of millions of subscribers that he has. Again, without any marketing, all he does is that he's genuine, right? So what is next after hiring a creative director and a marketing agency? The final step, the final thing that we need to tackle is this part right here. All right, closing sales calls. And this is done with hiring a sales closer. So in the next assume, we're going to be discussing exactly that. What parameters you should check and which boxes you can, you should check if you're going to hire a sales closer. Right? So thank you very much and I'm going to see you in the next of course. 24. Teaming up 03: Hiring a Sales rep: So welcome ladies and gentlemen to the final lesson of the final module of the scores in which Pegram me talking about hiring a sales rep. A sales rep is the final person that someone should hire in a creative business. And again, in this lesson, we're going through the pros, the cons of hiring a sales rep. When should you hire a sales rep? When should you not hire a sales rep? And this, again, is the conclusion of outsourcing the work in a creative business and maximizing the scalability, if you will, of a creative business by detaching ourselves and our time from our business model. Right, so welcome to the final lesson of this final module. Let's get started. So teaming up part four, Hiring a sales rep or a sales closer. As we talked previously in this lesson, a sales closer sits at the bottom of our funnel. This means that if we want to hire a sales closer, it is good for us to be already partnering up with a creative director, write an editor, a marketing agency. And then the final piece of the puzzle is a sales rep. Now, a common question that I get when I call someone on a one on one basis, right, is, so can I hire a sales closer without partnering up with a marketing agency, without having a creative director? The answer is absolutely yes. Because a sales rep doesn't what you do with a sales rep, it's pretty much you outsource the sales calls of your high ticket product. This means that if your high ticket product has many visitors and many people want to book calls and talk to you and you can't handle all of these calls. This is where the sales rep comes into play. What does the sales rep do again? A sales closer is a person that will automate sales calls and convert high ticket clients for you. So with again, outsourcing the sales calls, we detach ourselves from the sales calls and we automate the process of booking high ticket clients. That being said, again, sales closures depending on the product that we're selling and the price of the product that we're selling, and the amount of time that they need to invest in every single call they can get pretty expensive. And this is why in this, and again, we're going to be weighing the pros and the cons of hailing a sales closure. So the pros of hiring a sales closer, all right, is that obviously you completely detach yourself from the sales process. And again, your high ticket offer becomes very, very scalable. And this, if you can recall from the second module of this course, was the problem with our high ticket offer. All right, because it is more expensive, we needed to invest our personal time into the sales process, right? If you compare it to the low ticket product and the low ticket offer that we have in the mid ticket offer that we had those offers sell by themselves. So we could be sleeping, we could be out skiing, we could be working, and those offers are going to be selling by themselves. But the high ticket offer requires us to enter a sales call in the funnel. And this is why hiring a salesperson can help us with automating the process of selling a high ticket offer of ours, right? Then if a salesperson is good, they might even convert clients better than you, all right? This is not easy. It's not easy to find a salesperson that is so good that converts clients better than you. In general, when you're outsourcing your work into someone, expect the job to be done a bit worse, all right, than if you would do it by yourself. Because obviously our creative businesses are personal brands and people really value talking to the person of the personal brand. All right. So, but sometimes a sales closer can actually convert better than you. You're very lucky if you find a sales closer that converts better than you, we can talk about training sales closures later on in this doesn't right here. And then in combination with a good funnel, a salesperson can all generate a huge amount of revenue to a business. All right? And sometimes I know that many big creative businesses have more than one salesperson, or they enable one sales rep to hire two or more sales rep. So they've got many salespersons booking calls all the time and this is how they generate huge revenues to business. All right, On top of that, a rare pro that people don't talk about salespersons, but it's definitely out there, is that salesperson add credits to your name in the eyes of clients. Why? Because a client, a call, books a call and suddenly he doesn't talk to you. But he talks to a salesperson and he knows that, you know, you're like big deal because he doesn't talk to you. He knows that your time is very, very precious for you. So you need to filter them through a salesperson before they start working with you, which is kind of cool for some clients. Other clients see it as a turnoff. But in general, those are the pros of filing a salesperson, with the first one being the most important one, the fact that you detach yourself from your high ticket offer. Right? What are the pros, what are the cons of a salesperson? The first one is that they can get expensive, right? And they will be usually getting paid revenue based, right, with percentages of your high ticket offer. So some salespersons ask for up to 10% 20% of your high ticket offer. Again, price, which is a lot. Then again, you are outsourcing and automating the process of selling your high ticket product, which is very important, right? In addition to that. As we discussed about, especially in this final part of the scores, in this final module of the scores people buy from people they like, right? And they don't exactly know and like the salesperson, if that makes sense. Because for someone to book a high ticket offer call with you, which means that they're interested, right, in purchasing your high ticket offer. This means that they have been nurtured through social media. They have been nurtured through Youtube. They have seen your landing pages and all that stuff, right? And they resonate with your message. And they like you. They don't like the salesperson. They don't know who this is. It's a stranger for them, right? Whereas you're not a stranger. So this is why I said that. Obviously, you showing up in a sales call and you closing the sales call is the most optimal thing to do. Salespersons obviously have more experience in sales calls and they know tricks to use to persuade others. That being said, having someone across the camera, across the table that knows likes and resonates with your message is like the best sales strategy ever, all right. A bad sales rep also will leave money on the table. Remember that, because you will be having calls booked, all right, for your high ticket products. But if you have a bad salesperson, then would be you won't be converting those people and you will be money on the table. So you need to hire the correct people. When should you partner up with a sales rep? I'm sorry for the title. When should you partner up with a sales rep? All right. If you're getting positive feedback from people that have purchased your high ticket offer, it is time for you to start outsourcing even more and time for you to start having a sales rep. The most important indication that you should hire a sales rep though is number two. If you're getting more calendar bookings for calls that you can handle, all right. This is a blessing. First of all, in any business take if you're getting more calendar bookings for calls that you can handle, congratulations, your offers are amazing, your value probably is amazing, and you're doing great. This is when you should higher sales rep, because as creative people we don't want to be working like slaves in our businesses. All right? At some point we need to outsource stuff so we can focus on what we love more, which is creating. Right. So if you're getting more calendar bookings for high ticket product potential calls Right. That you can handle, then yes, absolutely, hire a salesperson. How many bookings are usually the amount that you need to hire a sales rep? I think if you have more than three bookings per day, then absolutely hire a sales rep because it's like every book for a sales call is 30 minutes, so it's 1.5 hours every day. And this could be a big amount of time for some people. So this is when I would hire a sales rep. Right now, if you know how to sell on a call and you can teach that to someone, this is also an indication that you should hire a sales rep. All right? You should 100% not hire a sales rep if you just want your offers to be selling by themselves. You hire a sales rep after you know how to persuade someone in a call. After you know how to present your offer to someone and after you know how to close someone, all right. You record a sales call of yours which is successful. And then you send the video over to the salesperson for him to study your persuasion tactics, what you said, what he didn't say, and recreated in his own calls. All right, This is when you hire a sales, a salesperson. Finally, again, if you want to focus on more aspects of your business, if you want to explore again more aspects of your business, then yes, absolutely hire a sales rep because you want to detach your time from, again, selling and you want to be creating. When should you not hire a sales rep? All right. I'm sorry about the title. When should you not hire a sales rep? If you made $0 Hiring anyone is a bad idea, especially sales rep, which can get pretty, pretty expensive. You should also not hire a sales rep if you can't close sales by yourself. So I forgot the right here, or don't misjut this, but if you can't close sales by yourself, it is a bad idea to hire a sales rep. Why? Because if you hire a sales rep and you just expect him to be selling products for you, he will use wrong tactics. He doesn't know your products. And if even if you the brand right, the personal brand itself can't sell one of your products, then a sales rep isn't going to help you. Finally, if you're not sure about your product and you want someone to sell it for you again, do not hire a salesorp. You need to be sure about your product, You need to be confident about your product. You need to have high ticket offer bookings, lots of them, and you need to be successful in converting them. This is when you hire a salesorp, because you can train him and he will make your life easier. So is a sales rep essential for scaling and growth? Well, kinda right at some point you will need one if you have many bookings. So if you want exponential growth in your business, and if your business has many bookings, then yes, sales reps are kind of essential actually. Why? Because imagine having five sales calls per day, 30 minute sales calls per day. That's 4.5 hours per day trying to persuade others to buy your stuff, all right? If you work 8 hours and 4.5 hours out of those are just talking to people. You will hate your job, all right? And it will be just very, very exhausting for you. So yes, if you want to scale your high ticket offers at least, then sales reps are actually pretty essential, right? And this lady gentleman concludes the lesson regarding sales rep. And obviously this mode right here which we discussed about outsourcing every single aspect of our creative business to create this automated system. Again, that will help you scale and grow exponentially your business. All right, in the final lesson of this module, end of this course, I'm going to be talking about timing. And timing, I think is one of the most important things that you need to understand, all right? On top of hiring sales rep, hiring marketing agencies, having created directors and all that stuff, you need to understand the concept of timing. What is the correct timing and what timing I chose in my creative business? That obviously helped me scale in the point that I am today. All right, so thank you very much. I'm seeking the final reflective lesson of the course. 25. My Thoughts and Insights: So in this row, edited video right here, I'm going to elaborate on the reality of owning a creative business, right? Being an entrepreneur and actually turning your passion into profit through content, through funnels, through your products. Through helping on one on one basis, if you will. Thousands of people worldwide, right? This is something that I know I have done and I am teaching right now, 2000s of people, right? And just because I've underwent through this transformative experience, I know exactly what will happen to you if you follow this again framework of mine and you actually become a creative business owner, right? So I can give you some examples, some tips and pretty much outline what's going to be happening in your life from this point moving forward. If you implement the stuff that we talked about, right, in all of the previous videos now, having a creative business has of course, many pros. And I'm going to start with the pros, right? The first pro and the biggest one being that you can work whenever you want, wherever you want, right? And how much you want. That's the biggest asset of this business. Because it's completely different to make $1,000 tied while being tied in a certain location, right, while having to work a certain amount of hours. And it's completely different to make the same $100 from wherever you want, right? With any amount of work you want to input, right? That's a huge pro. The second huge Pl is that you actually do and you actually help people. Which in my case, I think it's part of my like mission, if you will. My destiny is to help as many people as possible. And I find great fulfillment into helping people. Teaching people, working with people on a one on one basis. Like I find insane fulfillment to this, right? And if you actually feel like helping people is part of let's say journey, right, Or your destiny, then this will be a huge pro. So this is the second pro. So again, to recap, working from whenever you want, like whenever you want or however you want, and helping lots of people, those two things are very important to me. And this is why this is one of my favorite business models. The third thing that is extremely, extremely cool with this business model is that you actually take your experience, something that you know how to do well. Right. Which means that if you know how to do it well, you're kind of an expert on this. And if you're kind of an expert on this, this means that you have like joy doing this. And you take this experience of yours, those thoughts of yours, those processes that you have downloaded in your brain. And you know how they work, right? And you turn these into your work. So every single day as you're teaching thousands of people, as you're doing what you love, you're literally elaborating on frameworks and processes that you're very interested in. And this is exactly why you have mastered them and you have experienced them in a very vibrant state. And this is why you want to share them with more people. All right, so in general, those are the biggest assets of this business model. All right, again to recap, the fact that you work from wherever you want, whenever you want, you get to teach people which is very important. And of course, you get to be involved in things that you're very passionate about and those are like huge, huge assets. There are way more assets, you know. The fact that this is online, your products will be selling as you're sleeping. If you place the correct systems in the correct funnels and you hire the correct people, you can outsource this whole business. And you can just keep helping people on automatic basis, if you will. But those are things for the future. Now, let's talk about some cons, some problems that arise with this business model that many people don't think about them. I have personally witnessed them. I have personally seen them in my life. Right. And I think that you should be aware of those problems before you embark in this journey. Right. Or as you're embarking in this journey. Just a small note here. The pros outweigh the cons. And this is why a business model that I've chosen personally, right? And this is why it is also a business model that I teach other people, right? Because at the end of the day I want to help people. I don't want to like spoil people and ruin their lives. So obviously the pros outweigh the cons. Here's some problems with this business model. The first problem is that exactly due to the fact that you work, you don't have a time frame. It's not a 95 job. You can work how much you want, right? You end up working way more than a normal 95 job. Like, it's almost addict's addicting to see the results coming in, to see actually people being helped with. People resonating with your message. People paying you to coach them. It's addictive. And once you see those first results coming in, you will never be able to stop work mode. In my case, I work 2058. Like I'm on the phone all the time. I'm always creating, I'm always helping people. I'm always messaging my partners. I'm always messaging my clients. Hopping on calls, sales calls, clients, calls it. I mean, it is chaotic, but it's so fulfilling that you will not have a problem doing this. That's the first thing. That's the first con, you will be working, you know, a lot in this business model because, but at the end of the day it's a good work because it's not. It's not work that you hate doing, it's work that you love doing. So your day is filled with stuff that you love. So this is absolutely amazing. I'm going to do small poles from the cons and actually talk about another P that's very interesting to me and to me it makes absolute sense. And I absolutely love the fact that this happens, integrative business. So usually integrative business, right? It's, we're referring to personal brands. So a creative business is your personal brand. And you are, if you will, not only the CEO, but you are the personal brand. So it's like you brand yourself, which means that your well being, your health, your relationships have a direct impact in your wealth, right? In your business, in your personal brand. And the coolest thing with this is that as you're growing your business, as you're growing your creative, entrepreneurial journey. You also get to grow your health. You get to grow your relationship with other people. And you actually take care of yourself on another level, right? Because again, you are tied to your business. You are your business. So it makes absolute sense to take care of yourself first. And this will have a direct impact on your business. And this is absolutely amazing in this way. Going for a walk, you know, when you wake up to have some sunlight hit you, working out, exercising networking with other people has a direct impact in your business. And to me, this is something priceless. It's really priceless because my whole life is my business, right? It's not something that I, you know, switch on at 9:00 A.M. and switch it off at 5:00 P.M. My whole day is my business. How I navigate my relationships is part of my business. How I go out, how I dress is part of my business, if that makes sense. How much I work out, what I eat is my business because I am my business, I am my personal brand. And my well being is, you know, above everything. So this is just another huge brawl that I've witnessed in first hand in this business, and it makes absolute sense to me. And I really, really hope that once you launch your creative business, once you start taking this seriously, you will understand what I'm saying. And it's just absolutely beautiful to see, for example, your sweat in the gym, like while you're working out have a direct impact on your business. It's something really that I cannot describe like verbally in a video, right? The final problem that I have with this business model. And it's actually a problem that many entrepreneurs have and they have been witnessing. It's a fact that, all right, it's a pretty unconventional way to approach business. What we teach in this course and what you already know, if you've consumed the whole, the whole course, right. This business model is pretty unconventional. Not a lot of people, you know, practice having a creative business, and the road is long, the road is lonely. In this business model, there are forums. Yeah. You can find other creative professionals that you know share same tactics, same funnels, but you will create a niche of one and you will become the leader of an audience. And being a leader means that not a lot of people can actually guide you and not a lot of people can help you. All right? And in my case, my road has been, you know, very lonely. I don't have other people to resonate with me, you know, in my close circle. My friends, they don't understand what I do. My family doesn't understand what I do, right? So this is why, of course they support me, right? Of course they support me, of course they love me. Of course we have fun when we go outside and they know that, you know, I have a creative business. That being said, you know, the role of a pioneer is always lonely, but he's never alone. He's never truly alone. So I want you to remember this. This is why I find extreme satisfaction while I found extreme satisfaction while creating a community of creators like myself and other clients that I have. All right, you can check out the community in description of this course. It is a community in which everyone inside is passionate on turning his passion, again into profit, creating a creative business. And we exchange ideas, we talk about processes, we talk about personal stuff also. So it's very cool and it's going to be like, you know, a friend that will guide you, if you will, and help you push and keep pushing in this creative process of yours. So absolutely, if I were here, we check out this community, it's going to be very helpful for you. The final thing that I want to state before I close this weed and before I conclude with this course, is that when you have a creative business, when you are an entrepreneur and when you realize the power of you know, knowledge, you never stop educating yourself, all right? Trust me, when you launch this business, when you start having your first clients, when you start influencing people, you will get addicted into information, into absorbing information, into understanding systems, into understanding processes. You will gain a new level of, if you will, consciousness. You will understand better how the world works, how the world of business works, how the world of psychology works, how the world of persuasion works. And you will just, in my case, at least you know, I'm addicted to information. I love reading books. I love reading forms, I love talking to people. I absolutely am a freak regarding information and understanding systems and processes. Because at the end of the day, what a business really is, is a system If you don't have a system right in place with different gears that you have set up there to work, as you do other things or as you scale your business, as you sleep, as you work out. This is not a business, this is self employment. It's completely different. In this course, I told you how to create a system. In this course, I told you how to create funnels. In this course, I told you how to automatically populate those funnels and how to automatically sell your products and all of this on an automatic system. This is the true power of system creation and this is what business really is. It is system creation to automatically provide value to the market, right, and get compensated for the value that you provide. So ladies gentlemen, that's all for me. I'm going to see you in the final message of this course. 26. Thank you Message!: So ladies gentlemen, I would like to personally thank you very much for sticking up. And of this course, this was a huge course and I want you to know that you belong in a very small percentage of people that actually not only show up but play full out again through the lessons. All right, in this course we talked about a huge amount of information, right? We talked about creating the correct products, then creating the correct funnels. All right, so we can guide strangers to becoming customers and purchasing these products. Then we discussed about how to populate those funnels with the correct tactics though to attract the correct people that we'll find value will benefit from our products. Right? Then finally, we discussed about outsourcing those aspects of our business to detach ourselves from this business. All right, and just keep doing what we love, which is creating this course. And the information that I gave you in this course right here, are stuff that I learned through trial and error. And I know that if there was someone to teach me the stuff when I was starting out, it would be so much easier for me. So again, from the deepest parts of my heart, discourse is a gift for you and I hope that you enjoy this. All right. If you feel like you got value out of the scores, I would just be very grateful if you left a great review. And if you want to take things to the next level, I'm here to book a call with me for my high ticket product, which is to coach you on a one on one basis on how to do this exact same things we've discussed in this course. Right together with me and create this amazing business of yours together. All right, thank you very much again for sticking path discourse. There are many other courses in my profile which you will find, again, lots and lots of value there. And I'm going to see you in the next one.