Transcripts
1. Introductory Video: Currently own two
YouTube channels. The first YouTube channel of
Mine has 2000 subscribers, and the second YouTube
channel that I own has almost 100,000 subscribers. It's currently gaining
700 subscribers per day. But guess what? It's
generating $0 per month. On the other hand, the
first channel of Mine with 2000 subscribers is generating
a very healthy amount of monthly recurring revenue
because it has checked the five boxes that
we're going to be analyzing in this course
right here. In other words, set the correct foundation and enabled this
first channel of mind that just has
2000 subscribers to become as profitable
as possible. Now, these five parameters
that we'll be analyzing in this course right here are the type of quantity
that you create, which obviously reflects to the quality of your subscribers, the offers that you have, right the products
and the services that you offer to those subscribers, your ability to sell and how you convert this attention
of these people two income, and finally, yes, the audience size,
but this comes last. In this cours right
here, I will reveal to you all of the secrets
that I implemented in this first channel of mine that enabled me to maximize
its profitability, and I will help you not have a channel like the
second channel of mine, which again has
100,000 subscribers, but generates $0 per month. So now for this introduction, click on the first video
and join me this quest to maximize your profitability with your small YouTube channel.
2. Your Class Project: Welcome to this course. I'm
very happy that you're here. And before we start
with the first lesson, which we're going
to be analyzing the ke monetization parameters right all of the boxes that a YouTube channel
should check to enable maximum growth and
maximum profitability. I'm going to elaborate on the class project that
you're called to complete. The class project for this
course right here is to actually mention in the
class project description you will find down below, what your niece
is about and what your high ticket product
11 coaching right serves clients. So how do you serve your clients with your
one on one coaching, and what is your niche. So make sure to note it down in the class
project description, if you don't have
a niche already, and if you don't, you haven't brainstormed again in
your one on one coaching, we will do this together
later on in this course. And please note that I will be personally reviewing all
of your class projects. So it's also just a cool way to connect with me as
your instructor. So thank you very much,
again, welcome to the course. I'm going to see in
the first lesson.
3. The 5 Key Parameters: Lederman, I'd like
to welcome you to this course right here. Now, through this course, right, I'm going to be comparing two of my personal YouTube
channels, and by the way, this course is not
tailored to YouTube, we're going to be discussing
some general principles that apply in every single social
media platform out there, right, regarding audience,
building, all that stuff. But Through this
course right here, I'm going to be
setting the example of two channels that I
personally own on YouTube. The first channel has
2000 subscribers, and the second channel has
almost 100,000 subscribers. I think it has like
95,000 subscribers, and it gains 700
subscribers per day. Yes, you heard right,
almost 100,000 subscribers. Now, here's the weird thing about this and the
paradox about this. In my first channel in which
I have 2000 subscribers, I have implemented
all of the tapes, all of the tricks,
all of the tactics, I'm going to be showing you in this course right
here, and it works. I have monetized this
channel, and by the way, monetizing a channel isn't only regarding ad revenue,
collecting add revenue. There are many ways to
monetize a channel. The thing is that I've
paid attention to the principles that I'm
going to be teaching to you in this course
right here and these prin principles
work, right? I've implemented this in my
first channel, but suddenly, suddenly, enough, I haven't implemented these principles in the second channel of mine, because it's too late now. I started this second channel of mine without paying attention
to these principles. I didn't know these
datasets, right? I'm going to be giving
you in this course right here when I start out
my second channel. And unfortunately,
I'm generating $0 with a channel that
has 100,000 subscribers, right? So, trust me. There are many
YouTubers out there. That have hundreds of
thousands of subscribers, perhaps millions of subscribers and generate nothing
from their channels, because they do have they did not set the
correct foundation, right to build the community, to build the correct products, to sell the correct products in a correct way to their audience. So they have those
huge followers, this huge numbers, but they don't know
what to do with them. They can't monetize them. On the other hand, you, you will download
those datasets. If you will absorb the
information that I'm going to be giving to you
in this course right here, and you will monetize your channel. Because
here's the thing. Guess how many subscribers I had in my first
channel, right, the channel with
2000 subscribers, When I earned my first dollar, I had 50 subscribers. 50 subscribers was all
it took for someone to purchase one of my
digital products that I listed in this
channel right here. Right? So in this
video rate here, in this first lesson, we're
going to be analyzing, right, the parameters, the monetization parameters
of your channel. And the importance of these
parameters goes as photos. The most important
thing that will dictate how much income
you will generate from your following from
your YouTube channels, from your Instagram profiles, it doesn't really matter, right? Is the type of content
that you create, which dictates
obviously the type of audience that you attract. Ladies and gentlemen, audience is the most important thing, and there are so many people
that do not pay attention. And unfortunately,
right, they screw this whole thing up and they do not monetize their full
potential of their channels, because they don't pay
attention to their audience. This is why for each and every single one of these
monetization parameters, we're going to have
a different lesson. So we're going to
have a lesson on creating the correct
content on creating the correct offer on
maximizing your sale skills, and finally, size
of your audience. All right. So the
first one was again, the type of content
you create and the audience that you attract. Do you attract people that
have high purchasing value? Do you need enough, so there's no competition,
and your offer, what you offer in the
market, through your videos, through your voice online, is the only way for these
people to solve their problems. Those are things that
you must take care if you want to monetize
your channels, right? Moving on, the second
monetization parameter is the type of offer
that you sell? Obviously, we will not
be relying in ad sense, or the income that you generate from those
social media platforms. So we're not getting
paid by Instagram, we're not going to be paying
by YouTube or TikTok, right? We're going to be listing
our offers online. And people will be
downloading our offers, we'll be purchasing our offers, our products, our services. So the question there is, what offers do you offer, right? What products have you created? What are your digital products? What are your digital offers? All of these, we're
going to be analyzing, going to show you the
most profitable offers. You can create the most
profitable digital products that you can create the most profitable services
that you can create. Again, all around your
content and your audience. Right? Moving on, the third
modernization parameter are your sales skills. So are you good at selling? Right? Are you good
at persuasion? Are you good at creating an emotional rollercoaster
to your audience? So they resonate
with you and they visualize you as a solution
to their problems. Do you know how to
present, right? Do you know how to
present your offers in a way that looks appealing
to your audience? Do you know how to add call to actions to your videos, right? So when those videos are
distributed as you're sleeping, if you will to multiple
people online, they have call to action
so they can enroll, they can purchase your offers, they can purchase your products. Very important for you to
maximize your sales skills. Now, the final
monetization parameter, after creating the
correct content, after having the correct offers, after maximizing
your sales skills obviously is the size
of the audience. I'm not saying that if you have many subscribers, you
cannot monetize them. What I'm saying is that it's going to be way more
profitable for you. Once if you have all of
these boxes checked. Then, of course, the size
of the audience page plays a huge role, right? But that being said,
these things are more important than the
size of the audience. I much rather have a small
YouTube channel with all of these boxes checked rather than a huge YouTube channel with
none of these boxes checked, just a huge audience, right? And it makes sense.
I have them both. I can guarantee that
the channel with 2000 subscribers
is way more fun. Right? So in the next lesson, we're going to start with
the first box right here, which is tailoring the type of content you create to attract
the correct audience, and what is the
correct audience? Which people do we want
to attract in our videos? And what videos should we create to attract that exact
audience, right? So see in the next
lesson of the scores.
4. Creating the Correct Content: So it's time for me to
reveal the first secret. The first thing that
differentiated, the small Tube channel of mine
with 2000 subscribers with the large channel of mine
with 100,000 subscribers. The first thing was the
type of content, right? Because obviously, as we
talked the previous lesson, the first monetization parameter is the type of
content you create, which will dictate the type
of audience that you attract. The best type of
content to attract the best type of audience
is educational content. Educational content,
ladies gentlemen, will attract the
absolute best audience to maximize profitability. Why? Right? Think
of it that way. People that search for
educational content online. Again, this doesn't
need to be UT. This could be instagram.
This could be there. People that search for
educational content, are there to be educated. And chances are that people that are there to be
educated are people that do not care about this whole entertainment
thing going on online, watching dum videos,
subway surfers, movies on Netflix
and that stuff. They're kind of
educated people already that seek to be
further educated, or they have a problem
that is so big, right? That they need to be
educated to solve it rather than watching series
on Netflix or other, dumb entertainment
YouTube videos. Educational YouTube videos, ladies gentlemen,
and in general, the infotainment product market, which is the market,
for example, of the online course
creation space. It's very valuable because
the people that enroll in these courses and
the people that view educational videos
have very high affinity. There are people with
high purchasing power, they are usually
educated people, and the more sophisticated
your videos are the more sophisticated topics of your videos that
you talk about, then you will attract
quality audience. So regardless of what
you want to teach, regardless of the type of
content that you create, regardless of your knees, right and how deep you want
to infiltrate your knees? Just know that it's worth creating educational
video, right? So how do we create educational video? How
do we teach online? Because at the end
of the day, creating educational content is about
teaching online, right? And you might be like, a, cool. I might be able, yes to
create educational content, but what if I give them all of the information for free on
YouTube? What happens next? How can I monetize
further down the line? Because the thing
is that most people with small YouTube
channels, yes, they have brainstormed a niche, which they have infiltrated and they solve problems there. But if you solve their
problems on YouTube, what are you going to pay you? Let me answer this question. In educational content,
ladies gentlemen, we give away the information, and we sell the implementation in our products in our programs, right, in our services
in our digital products. We give away the information
as educational content. So we attract educated people that want to be
further educated, that do not care about
weird entertainment videos, that they are here due
to the information. They're here because
they love how he delivered the
information and they resonate with the
information, right? And then we sell them
the implementation. Every single niche out there if you have a
unique value proposition, and you know that your service and your product is worth it, right, then you have a framework going on in your mind around
how to achieve this. Let's get from
broad to specific. Let's put a name on what we're selling, for example, right? So let's say that we're
selling weight loss, right? And our whole contegration thing is around weight loss, right? Now, what I would do is that I would create
educational content, and I would teach
people everything I knew regarding weight loss. And as a product down the line, I'm going to show you
further down the line in the second modernization
parameter how to create products that sell regardless
of your audience size, I would teach the
implementation. So I would teach, for example, one on one coaching on
how to lose weight. I would give out all of
the information very niche down specifically as
educational videos online. And again, which use
educational videos because education videos attract a
specific group of people, a specific avatar, if you will, target avatar that will pay more easily rather than people that are here to be
entertained, right? I can guarantee you that
Mr. Best could have 150 million views per video. But those views aren't educated. I mean, of course, some
people are educated, but there aren't all educated and willing to
spend cash on Mr. Best. There could be though a channel that is very net on YouTube, for example, I really
don't know weight loss, for example, for finance people. Right? That's an example
that I really like to give weight loss journey for finance people
working in finance. That they might have
100 200 subscribers, and just because they're
so niched, right, they sell more than they could
be selling more than Mr. Beast. So again, how do we create educational
content online? This is the best content
you can create to attract the best clients. The best subscribers, we
give away the information, and we sell the implementation
as products and services, we're going to be
discussing about this in the next video, right? And another tip that I
have to give you is to avoid heavy editing
in your videos. Avoid heavy editing
on your thumbnails, Avoid heavy editing
during the video. Why? Because if someone doesn't have the
attention spam, right? To stick up until
the end of a video, then we do not want him
as a client, right? If someone or if your message doesn't
resonate with someone, we do not want to keep him with video editing tricks and rule
and all that stuff, right? You want people.
Again, these educated people who will not care about you not having any
special effects in your screen during
your YouTube videos. You can take this course right here as the perfect
testimonials, right? Do you see any video
editing in this course? No. It's just me, providing value and value is all you care because you are someone who's interested in
educational content, and you have a completely
different target after persona than people that
care about entertainment. If you would care
about entertainment, you would open Netflix, but you're here because
you want to be educated. And first of all, I
really respect that. So here is me
educating you, right? So you do not need heavy
editing in your videos. You do not need to pay
for all of these editors. Plus, a huge plus
here is that due to the fact that you won't
need to pay for editors, your true persona will
shine through the lens. And here is perhaps the only sales trick
that you need to know, and we're going to be further elaborating on this in
two lessons from now. People buy from
people they like. If people like you, they
will buy from you, period. And your persona
is able to shine more if you don't have heavy video editing in
your clips. Trust me. Having crazy video effects
in your clips, yes, you might get again 10,000, 20,000 views in one
of your videos. But those views would
be a complete waste if these 10,000 people are not interested in
what you're selling. We do not care about use here. We do not care
about subscribers. The only thing we care
is providing value to the correct people and funeling these people in our product. Avoid heavy editing. The finality that has to
give you in order to attract the correct audience
from creating correct content is ishing down. Do not be afraid
to get specific. Get so specific that you don't have any competition
in your knee. This is when you
know that you're going to be successful, right? Because again, since we do
not care about numbers, because this is not a
numbers game, trust me. This whole course is about avoiding numbers and making the most out of our small channels, Niche down to the
point at which you do not have any competition,
and it's possible. We could take the Niche
of health, if you will. How many billions of videos have been created
in the niche of health. If we nih down a
bit, so for example, Let's say, from health, we go to nutrition, which is a niche of health. There's still huge
competition of nutrition. But if we ne even down
and we go to nutrition, for example, for
medical students. There might be some people
creating content there. But if we nes even more down, so nutrition for
medical students that currently are writing exams
in their exam periods, then you might have
no competition. And the three, four, five, ten, 20, or 500
medical students, but we'll see this video of
you talking about nutrition, about medical students
during the exam period. Right? They will
resonate with you, and they will purchase
your product, right? Trust me, it works. These are the tips that
I have to give you regarding which content
you should create. So please create
educational videos, right? In which we give away
the information, and we sell the implementation. If you want more, again, more guidance on how to pack your information
into products. You can check at the
other cores that I have in my profile right here. I cover everything regarding
digital product creation. But we're going to be
talking about our offers in the next lesson of this course.
So stick around for that. Right? Avoid heavy editing because we do not
want to be attracting people that don't have the attention spam to watch
a full video of ours. This would not be
worth it, right? And focus on neshing down. Since we do not
care about numbers, Mish down to the point
in which you do not have any competition and then start creating
content there, right? This was the first
monetization parameter, ladies gentlemen. And as we talked about this, the first modization
parameter was the type of content that we create and the audience that this
content attracts. Now, the second moddization
parameter that we're going to be talking about
in the next essen is the type of
offers that we have. What offers do you
have in your channel? Do you sell a digital product? Do you sell a service? What digital product
should you sell? And how can you turn your
digital product to a service? Because, guess what, if
you have nothing to sell, no one will buy what
you're selling, right? So let me show you
exactly what you need to be selling in your YouTube
channel in the next video.
5. What Should I Offer?: All right. So let's
suppose that, yes, you start creating
educational content, and you are aware of, you know, the huge pros of creating
educational content, and you start attracting
people that are interested in this
educational content, right? Now, you probably have anywhere 0-50 subscribers up
until this point. So obviously, you cannot generate revenue
from ads, right? From these organic
platforms, right? They can't pay you directly. YouTube in Sagra to they can't
pay you directly, right? So You need to offer something to those people that are interested in your
educational content. In this video here, I'm going to help you out right to outline in your mind
what you should offer. As a person with a small
following that is very targeted, that is very nice
around education. This will apply to any knee, so do not worry if your knee is kind of too specific
because that's the point, right getting very specific. And I've implemented
this tactics, the secrets that I'm going to reveal to you in this
lesson right here in actually many other
people's YouTube channels, because I've coached
people again on a 11 basis on how
to achieve this. Another thing, if you want more information on how to create digital products and how to
monitor your passions online, have a full course on that, so you can also
check the course. But for now, let's
move into actually what products or services
should you offer. Everything starts from here. Everything starts from
educational content in your YouTube channel
on Instagram on TikTok. I don't care about your
social media platform. It doesn't really matter. It all comes down to the great
educational content as we discussed in the previous lesson of this course. Now,
here's the thing. If you manage to create about
ten educational videos, that are anywhere
10-15 minutes each, it could be even less
than that, right? But if you pile multiple educational videos
together at a thumbnail, add a title and a description, and perhaps make these
videos a bit more exclusive. So again, ten educational
videos that are not shared on social media
and they're exclusive, you can sell this
exclusivity as a course. This is what a course is, and creating a course is one of the smartest ways to start
modernizing your passion, right and diving into creating your first digital product,
because here's the thing. People already know you and trust you from your
educational content, and they might be
interested in actually, further pursuing what
you have to teach, and further being
further educated. So they don't have
problem paying for exclusive content
for a course, right? So again, ten or more
educational videos, plus a fum, plus a title n
description is a course. A course can be
monetized into two ways. The first one is
through uploading the course in online
course marketplaces. You can plod the course
on Skillshare, on Utomy, on other online
course marketplaces, start generating revenue from their attracting audience
from there, right? The On course marketplaces work. I have more than 22 courses uploaded in one
course marketplaces, and I actually specialize
in teaching people how to create launch and scale their courses in in
course marketplaces. Now, another way to monitore your course is to actually host this course in your own website. So create a website,
create a landing page, host your course in
your website and funnel people to purchase your course, again, from your website through the educational content
that you provide online. Right? Now, your course is going to be your
first digital product, and this is the first
digital product that we will be calling people to take action and purchase
in your videos, and you do not need
to have it perfect. You do not need to create
the perfect course. You just need something to sell. And trust me, people are
going to buy, right? So, of course, the first digital product that every YouTuber
should have, right? Because if you're again
giving out the information, you can sell the implementation
as a course, right? If you're giving the
information away as educational content.
Here's the thing. A course, actually, as
I have taught many, many people that I've implemented
with many many people, is a low ticket product, right? This means that due to the
fact that your time and your energy are not
tied with the course. You just give them
the information, and it's up to them if they're
going to be implementing the information that you're delivering in this
course right here, for example, in this course
that I'm teaching right now, I'm giving you the datasets. I'm giving you the
information, right? But we're not on
live calls, right? I cannot control if you
will implement this, right? It's up to you if
you're going to be implementing and
taking action, right? In what I'm teaching right here. Right? If you want,
you can actually add your time right in this
whole equation here, and you can add your
time into your product. And once you add inside the equation of a
digital product, your time, this suddenly becomes a service rather than
a product, right? And there are actually two ways to add your time into a course. So once we combine a
course with the fact that people can
reach you directly, this is a service, and this
is a coaching service, right? There are two ways to monetize Coaching services.
The first one, which is the most profitable
way is to host cohorts, or group calls, or create a community around the
product you're selling. Inside this community,
you will give access to your course to
your digital product, but you will also host
calls, for example, and have multiple people join these calls and get
further educated by you. The second way to
monetize again, your time along
with your courses and create a high
ticket product, which means a product
that is of maximum price, and you give up the
maximum value because you also sacrifice your time
and coach people on a one on one basis is exactly that one on one direct coaching. This right here, I want you to take a picture
of it a screenshot of this because this right here is the ultimate guide right on monetizing your
small YouTube channel. This is what you're here for. Creating educational
content is the first step. Then we need to sell
them something, and the easiest way to do this is to keep creating
educational content, but keep it exclusive. Do not list it for free
because we're going to be creating educational
content around the implementation this time. No the information, and
the implementation, as I told you in the
previous assent, we sell. We give out the
information for free, we sell the implementation. You're going to be selling
the implementation in again, the format of a course. Now you can cross upload this course in course marketplaces. You can also list it
in your own website. Again to have full
courses on how to do this in this profile right
here, and you can do it both. So you can actually both
list your course in Ocours marketplaces and list your course in
your own websites. No one can stop you
from doing this. It's completely obviously legal. Now, You can also if
your course sells, and if you have downloads
in your course, and if people resonate
with your message and you're gaining
positive reviews, then you can move into adding
your time in the equation and actually coach people
on a one on one basis, which is going to be
the highest selling or the highest I'm sorry, the highest priced
product that you sell, or you can also have group
calls and community calls. Lade, gentlemen,
this right here is your guide into the products
and the offers that you should be offering in your YouTube channel to
maximize the chances regardless of how
many subscribers you have to gain enrollment
to gain subscribers, and to monetize your
small YouTube channels. Now, let's again
assume that, yes, you are creating
educational content, and yes, you have created
your digital products. You actually have
created a course. You have listed your
course, and you have also a coaching service,
which you offer. How are people
going to transition from your YouTube channel and purchase these
courses, right? How are we going to do this?
We need to be good at sales. We need to understand sales and some key sales principles. We need to add call to
actions in our videos. So in the next
lesson, we're going to talk about what
is a call to action? When should you add
a call to action? When should you sell
to your audience? Because, trust me, if
you sell all the time, people are going to get
tired of you selling, and you're not gonna be
that genuine in the eye. So all of these principles, which I unfortunately
learned the hard way, right? We're going to be
discussing in the next lesson of the scores. So thank you very much see
you in the next lesson.
6. How to Sell your Offers: German, I would like
to welcome you to this lesson which were going
to be talking about sales. Right? Sales is extremely
important because you must be trained to at
least promote your products, promote your services, and
sell them through your videos. Why is that? This will happen
because as small YouTubers, as YouTubers with
small audiences. It is way way better for you to sell more expensive services,
more expensive products. I'm saying that you should
price your course at $100. What I'm saying is
that it is way, way better for you to sell a one on one coaching
program, for example, so a digital course
with the coaching for $100 rather than just
sell a course for $100. Why is that? This
happens due the fact that our sales
will be limited, right? Obviously, we don't
have a huge reach. We don't have this
huge audience, right? So we're not going to be
generating that many sales, but we want to
maximize the amount of revenue that we're going to
be generating from each sale. This is why, again, it's very indicated for you when
you're starting out as Tube, you have a small
channel with 5,100 200, 500 subscribers to sell
high ticket products only. Right? And the thing with
high ticket products. So products that are again
one on one coaching, cohorts, all that stuff is that
they need to be sold, right, usually in the so
called sales calls, right? So, usually, people
won't just, you know, trust a random ten minute YouTube video that
they solve of you. You might have an amazing video, and you might give lots
of value from a video, but people usually
do not spend $100, $2,000 just by watching a YouTube Video. They
want to talk with you. And in this video, in this lesson right here, I'm going to show
you exactly how I use to funnel
people from, again, my small YouTube
channel into purchasing high ticket products through
a sales call, right? So here's the thing. This is how this whole sales thing goes. The first step is you
inside your video. And again, those videos, we're going to be creating
our educational videos, so you're giving
value, value, value. And at either at the beginning or at the end of
the video, right, you need to mention to
your audience, right, that if you want more
information about this, we can hop on a one
on one chat, right? And I'm going to give you
more information about this. Like you're talking to a friend, it's very important
for you to be genuine like you're
talking to a friend. So again, in the
beginning of the video, you can go like Hey, in this video, we're going
to be covering ABCDE. If you find this video valuable, you can click the first
lining description and hop on a one, one call with me to just
further analyze this subject. The same thing can happen at
the end of the video, right? So the point here, those
are the so called CDAs, the call to actions. So you're calling people to take action click the link
in the description, and they will be
redirected in a software, which I'm going to
reveal in some seconds, in which they will be
able to book a slot, a time slot in your
calendar to talk with you on a one on one basis. This is the sales process, and the sales process
starts again from YouTube. So you need to create
valuable content and mention in your videos that they can hop on a
one on one call with you. This ladies gentleman
for small YouTubers, in my opinion, is just the
best way to generate sales. You don't need any
fancy funnels, you need landing pages, testimonials, all that stuff. You just hop on one on one
calls with people, people, and you sell them your high ticket product directly, right? So here's what happened. They will click the first
link in the description, which is going to
be a Calendly link. Calendly is, if you will an online call booking
software in which people are just able to view your calendar and
book a time slot, you obviously can tweak
your availability there. You're going to
book a time slot. You're going to get
a notification that, for example, in
two days from now, you have a call
booked at 5:00 P.M. With this guy that was
your YouTube Vide, right? You can add questions
in your candy. For example, in my candy, I mentioned to people that
this is a sales call, right? And They're going to be
getting lots of value, and then at the end of
the sales call, you know, I'm going to pitch
them my product, so they're prepared, and
I've set the scene for that. But you can tweak many stuff there and
it's completely free, so you don't need to
stress about the price. So the thing here is that again, Valuable educational
video on YouTube, Colt to action in the beginning, call to action in the end, and in the description
of your videos, you will paste your
calendary link. And you would type, for example, description of your
YouTube video, start here or book a call
with me from this link, the paste your calendary link. Now, From the Canada link, once they click on the
link and they book a call, they will enter a call with you. And your question should be, All right, what's going
to happen in this call? Right? What is going to be
happening in this call? How I'm going to get the
sale from this call. Here's how I close
clients from sales calls. It is very, very simple. Right? In 30 minutes, you start, you hop on
a call with someone, and by the way, sales is
something that can be trained. I have hopped on many sales
calls, and I pretty much know Navigate through sales calls. So you start by talking to a client just here like you're
talking to your friend, because these people have
watched you on YouTube. They know stuff about you. They have talked
with you, and when they hop on those 11 calls, or they view you as a
person of authority, as someone that can provide
something for them. So you're hoping these calls, have a regular chat,
where are you from? Why did you book this call? We you find me from, right? What are you looking for to gain from this program right
here if we work together? And they talk about themselves, you get to understand them. You always listen because it's
very important to listen. Then you just go
through your journey, how you managed to move
from point A to point B, how you are a person of
authority right now on Point B, the transformative experience
that they want to undergo, and how you can help them. So then you mentioned your
program, you mentioned, for example, that the Si 11 program going to
have weekly calls, however you structure
your program, again, this is not a course on how
to structure your programs, I have other courses
on how to create digital products, and
all that stuff, right? And then you pitch
them with your price. Do not do discounts
with the price. Having clients that don't have the purchasing
power and just enter your program
three discount is just not worth it, right? So do not do discounts. If they don't want to
enroll, it's fine. You will find more clients. Don't worry about this, right? And if they want to
enroll amazingly. And this is how you gain pretty much high
ticket product clients without having a landing
page without needing weird e mail marketing tricks without needing to create like 1 million different
short form videos on TikTok or YouTube
shorts, right? This is the fastest and most
flawless way to do this. The most generic and
easy way to do this. You start with valuable
educational content, you have a call to
action for people to click the link in
your description. From the link in
your description, they will be
navigated to Calen y, which is obviously this booking website right in which they can book a time slot
in your calendar for them to talk to you, right? And from then you enter
a sales call with them, you just a 11 zoom meeting.
You get to know them. They get to like you, and again, keep this golden rule in
mind that people buy from people that they enjoy talking to and people
that they like. People buy from people
that they like. If someone likes you, right, and being liked by someone
is this nurturing process. For example, when
someone views lots of your videos, they get nurtured. They start to like you, and
when someone likes you, it is way easier for you to
sell them something, right? And of course, comes down into your program being valuable
and creating a product, creating a service that is valuable and delivers
value, right? Because the worst thing and the one thing that we do not want to do is start selling
something that has no value. This will harm your
business in the long run. Lade, gentlemen, this
is how I sell, right? This is how I sell my
high ticket products. And in my opinion, this
is the easiest way to generate income with a
small YouTube channel. Again, selling high
ticket products through sales calls, right? So thank you very much for sticking up until the end
of the session right here. In the next lesson, we're
going to be talking about the final parameter that again, takes place in the
monetization of your channel, which is obviously yes the
size of the channel, right? So we're going to be talking
about what it takes for you to actually grow
your channel, right? And what does it mean
to grow your channel? What are some tactics to grow
your channel by keeping, again, to create educational
content, and not, if you will indulging in this entertainment content wave in order to generate more
views than grow subscribers, which are not of
that high quality. So more information
about this in the next lesson of the scores.
7. Growing the Correct Audience: We're closing in in the
final lessons of the score. It's time to talk about
the size of your audience. And obviously, as we mentioned
in the first lesson, the size of your audience is in fact a
monetization parameter. Yes, it counts if you
have a bigger audience. That being said, having
only a big audience will not make you more
profitable on social media. Right? And I think
this is clearly demonstrated in the previous
lessons of the scores. Yes, again, that being said, if you follow the previous
principles that we discussed about and you set the
correct foundation, then obviously, gaining
a wider audience, a bigger audience, right? Of course, it's
going to lead into, of course, more revenue
generated from our sales. Because obviously, more people will lead to more
sales calls and more sales calls will lead to
more clients closed, right? So let's talk about in
this session right here, what principles should you follow in order to keep
growing your audience? And the biggest debate
here is that should you sacrifice your
educational content further down the line
and mix it up with some entertainment,
if you will, right? Which is more easily
discoverable, and it's more easy for you
to attract more people if you switch to entertainment
from education, right? So to boost your
channels numbers, this is something
that it's always debating in the minds
of small creators. The answer, lady, gentlemen, is no, you shouldn't. You should keep creating
actually educational content, and you can point out after
creating some videos, which videos resonate
more with your people, which videos perform better, and you should keep
doing what you do in these videos
that perform better. Now, if you find out that adding a layer of entertainment helps you deliver your
educational content better, But again, adding
entertainment values in your videos in the
name of education, then okay, sure, in some
cases, this could work. But remember that in
this course right here, we're not talking about how
to scale your Tube channel. We're not talking about
how to gain 1,000 subscribers or
10,000 subscribers or one hundre
thousand subscribers. We're talking about
how to maximize your profitability with your
YouTube channel, right? And as your instructor here, I can guarantee you
that the best way to maximize your
profitability is to keep creating educational content on a consistent weekly basis, Upload it and just keep pushing, keep pushing, keep
pushing, keep uploading. Answer the questions that
your target avatar has. Answer, again, all of these questions that people have when enrolling in your programs, because when you work with
clients on a 11 basis, they will of course, raise some questions that
you're called to answer, right? So go ahead and answer
these questions in videos on YouTube. The thing is that due to factor regrading
educational content, it is easier for you to
generate more videos. You can create two videos, three videos every day if
you just shoot your camera. Again, open your camera press
record and start recording. So again, In order to
gain a wider following, will not indulge, you want to follow the
principles of this course. You will not indulge
in switching your content from educational
to entertainment. You will just need to keep creating educational
content in order to attract those people that are willing to invest
in your programs that, you know, are here
for the education and the information rather
than just entertainment, which they could find
in cheaper ways, you know, Netflix,
other Tube videos. Right? That's very important
for you to understand. So the audience size,
yes, it matters. But the best way to
grow your audience is to keep creating
educational videos. Now, as your channel is growing, considering that you keep
creating educational videos, and you keep weekly uploading
on a consistent basis, your channel will start growing. And if you follow all
of the principles that we discussed in
this course right here, you will start getting
so many sales calls, if you will, after being consistent with your
educational content, right than providing
information for free on YouTube and other
social media platforms, again, your calendar will be filled with sales calls, right? And perhaps you won't
be able to enroll more people in your
one on one program. This legis glean is when we
start taking steps back. So once our one on one program, let's say, for example, that you've brainstormed
your program, and you know that
if you work with people on a one on one basis, you can have up to five
clients per month, period. So once those five
seats are filled, then we can take a step
back in the final, right, if you remember,
the final piece, the highest ticket product
was the one on one coaching. L's take a step back and you can start selling people into a community or in cohort
again, based courses, right? Because in this
way, you will have your five clans to
work on a 11 basis. And then with the
same time investment, you can serve multiple people altogether in your community coaching or in your one or in
the cohort coaching, right? It's very important
for you to start just taking steps backwards. So again, In this way, you will maximize profitability on your one on one coaching, then you will move into your
community, in your cohort. And if you feel like
this is filling up already and you can
handle For example, all of the questions
that are being raised in this community, then you can take
another step back and start selling automatically
in your Tub channel, your digital product to create pretty much
your courses, right? So this is as you're
growing on YouTube, how you should be implementing this growth also
with your products. So again, we start with the
11 coaching, as we grow, we move and we sell in our
sales calls, the community, the cohort, because in this way, with the same time and
energy investment, we can serve many
people rather than just one in the 11
coaching, obviously. And then once the cohorts
are complete on their field, and it's very hard, by the
way to fill a whole cohort because you can educate 100 people at the same time, right? But if this is also a field, you can move and only sell, for example, a course,
a digital product. Now, obviously, You can
sell all these together in in my personal business that I run in the CDM channel
with two subscribers. I have a digital product, I have a cohort, and I have
one on one calls, right? So I sell all three
of these products, a low ticket product,
a mid ticket product, and a high ticket
product, right? But you can only
start if you want from a high ticket
product if this makes you feel more comfortable in selling just a
high ticket product. So this is why what I
have to advise you, keep creating educational
content, right? Keep selling through sales
calls to one on one coaching. And then as you're growing, just take steps
back and sell from your high ticket product
to your mid ticket product to your low ticket product. Right? So thank
you very much for sticking up until this
point of the score. I'm going to see you in the
final lesson of the scores.
8. Thank you message: Gentleman, thank you very much for sticking up until
the end of this course. This was kind of
a shorter course, but it was filled with
information that I wish I had when I was starting out
with my YouTube channel. Really, trust me, you really do not need that
many subscribers. I am the living proof of this
concept that you don't need many subscribers to start generating revenue from
your YouTube channel. If you enjoy this course, I promise you that you will find huge value in the other courses that I have in my profile, I'm going to see you in the
next course that I create.
LAMZ, Creative Internet Pioneer
