Transcripts
1. Introductory Video: Two years ago, I accidentally
came across this guide, which elaborated on how to turn strangers that watch your YouTube videos
into recurring buyers, but without needing to
have a huge following, and I was very intrigued by it. Back in the day, I had
about 200 subscribers, and I set this guide to play, was a plug and play system. So I literally structured
this whole system and started implementing
it in my YouTube channel. And three days after I set up the system, I set
up this funnel, I got my first sale, and keep in mind that
back in the day I had only 200 subscribers. Can imagine this was
a huge sock with me. I couldn't believe
that someone with such a huge following
would be able to sell high ticket products just from the content
that he produced online. So I was very hooked. This led to me spending
the last two years, right? From the moment that I learned
about this, up until now, which I've nurtured
a big following, perfecting this
funnel from start. And I can guarantee you
that if you implement the system that I'm going to be elaborating on in this
course right here, this system that helped
me again monetize my very small
audience and generate income from a very
small audience. It can really really change your life just as
it changed mine. So in this course right
here, I'm going to be breaking down this funnel. This system that
enabled me to monetize my very small audience and generate a substantial
amount of income from again, a very, very small
amount of people. We're going to be breaking down every single step that
you need to take in order make this plug and play
system work, right? Why it works and some tips and tricks that I've
learned through trial and error after again
trying again and failing and trying and
failing this whole system. This course right here is your
one stop destination into achieving huge profits from a very small audience
on social media, right? Without even having thousands of followers or thousands of
dollars to invest in ads. We're going to be leveraging the organic traffic of YouTube. And by the end of this course,
by the end of the lessons, you will have a complete circular understanding
on how to create the system and how to
implement the system in your content and
in your audience. So thank you very
much. I'm going to seeing the first
lesson of the course.
2. The class project: Welcome everybody to the course. I'm very, very happy
to have you here. Now, before we start with the
first lesson of the coos, I'm going to be
elaborating a bit more into the class project that you're called to complete
by the end of the lessons. So Every course has
a class project, and in this case, in
this course right here, your class project
would be to take a note pad or a word document
or anything like that, and mention down your funnel. So write down your final, sketch out your funnel
and upload it in the class project description right below the
course right here. Now I will be personally reviewing every single
final of yours, and I'm going to be giving
personalized feedback into every single class
project submission that you guys submit, right? So this is just another way to connect with me as
your instructor. So thank you very
much for being here, I'm really looking
forward to see your finals and your
class projects. I'm going to see you in the
first lesson of the course.
3. How This Course Changed my Life: Gentlemen, I would like to
welcome you to this course. Thank you very much
for enrolling, and I promise you that
I will be delivering as much value as possible in the next lessons
because I'm really, really, really, extremely
grateful for the funnel in the system that I'm going
to be presenting you in this lesson and in the
next lessons to come. And I'm also very passionate
about this whole framework, this whole system that we're going to be
discussing about. Now, before I dive into the funnel, before
I dive into the system, and all of the steps
that you need to take in order to achieve what
I have achieved, I think that it's
very important for me to share my story
with you, right? How I've come to this place
that I am right now, right? And Through my story, I believe that you will
truly realize how amazing this whole funnel is and
YouTube marketing in general, organic YouTube marketing is. So let me share you my
story for 1 second. And let me show you exactly
how cool this whole concept we're going to be discussing
at this course is. Welcome the first lesson.
Welcome this course. I'm very happy to have you here. So my story. I started as obviously, just like every other YouTuber, as a just very
small YouTuber with less than 500 subscribers, and I wanted to use YouTube to promote my services to
promote my products. Now, to give you a
limit of context before I started
uploading on YouTube. I had an amazing career, and I still have an amazing
career as a course creator. I'm a top course creator
here on Skillshare and tomy. So based on proof of work that I have in the
course creation space, I decided to create a service, a one on one coaching, or a 11 consulting
service, if you will, in which I helped other
course creators scale their courses through
Skillshare and through tomy. Now, the thing is that I had a client
acquisition problem. I couldn't have I didn't have ways to attract people
to my services, right to my coaching offers. And this is why I started
upploading on YouTube. So I started uploading
on YouTube to attract people to my products
to my services, right? And again, obviously, I had less than 500 subscribers when I implemented this
funnel, right? So I created just random
videos, talking about courses, talking about my course
creation journey, which is what I am
passionate about. This was me again, like, two years ago when I started
creating videos on YouTube. Now, about that time, as I was creating
videos on YouTube, as I was sharing my
passions again on YouTube, without any strategic approach, just literally I was sharing
my knowledge on YouTube, right no finals, no
landing pages, no nothing. I came across a video.
Of a man on YouTube, exactly as you came
across this video right here who talked about the power of organic
YouTube marketing. Exactly just like
you've come across me, right, a man on
Skillshare, right? Talking about organic
YouTube marketing. Now, here's the thing. I really was not
an expert on this. I had no idea what a funnel is. You talked about
funnels, exactly like I'm talking about
funnels right now. I have no idea what a fel was. I just tried to follow
through the video honestly. Like, I knew that
people were bringing clients and were generating
sales from to their product, through YouTube through
organic YouTube marketing, but I just didn't
know what this was. I wasn't sure. And again, I don't have a
coding background. I was actually a medical
student back then, and I'm a doctor, right? So I really I just tried to follow
through this whole video. It was a two hour
video. This right here, I usually don't share
pages of my journal, but I actually daily journal, like, every single day. And during those two days, August 26 and August 27, I actually sat down. This is when I came
across this man's video. I sat down and I
took notes, right? So I took notes
every single note regarding funnels sales. And the system, the framework
that I'm going to be presenting you in this
course right here, right? I've taken inspiration
from this man's video. So in August 27 of 2023, I wrote down the first
draft of the funnel. This was before I started again, the last year of my medical
school studies, August 27. Right? This right here are just some notes
that I have with. You can see the dates. It's
important for you to remember the dates because things are about to go crazy.
Let me show you. So I note down the first
draft of the final in August 27, right? Back then, again, just
to clear things out, I only had 300 subscribers, and I was averaging 20
to 100 views per video. So an average video of
mine had 20 to 100 views. I implemented this funnel with again 300 subscribers and probably even less
than 300 subscribers I had back then, right? So let's see the results
that this funnel brought with 300 subscribers. Again, this started
in August 27. In August 27, the
idea was planted in my head with just 300
subscribers. So here's the thing. In September 16, my
landing page went live. So about half a month after the idea was
planted in my head, it took me half a month
to take action and create the landing page right and
have the landing page live. You can see this
right here. It says September 16, focus tasks. That's literally like the task that I have to do for the day. And Kajabi was the platform in which I hosted my landing page. Perfect Kajabi, this means
that the landing page was perfected and launched
in September 16. Now here's the school stuff. Four days later, after the landing page was live for four days in the funnel
was working for four days. I got my first $500 lin. And let me read you this
because this is amazing. It says September 20. So literally four days after the landing page was live.
Here are my night thoughts. So to give you some context, I was studying until it was very late in my university
right because I had exams. So here it is. I was always walking back
from union at night. I get an e mail that someone
has booked a call with me. It's a sales call,
right? First time. Then it hit me that, regardless of the fact that
all I see is a screen, I communicate with real
people. This is real. I am writing this as I finished the call with
this dude, right? He was exactly like my target
avatar. How cool is that? Four days again after
I launched my funnel, after I started implementing the system that I'm
going to show you, I got my first $500
client, right? Here's the thing. I couldn't believe that a system so simple, right to create and implement
could have this impact. I literally couldn't believe that just with 300 subscribers. And again, these weren't
even that loyal subscribers. There were just 300
random people that saw my content and kind
of like it and subscribed. I wasn't famous. I was getting 20
views per video, and I got $500 from
my first client. So I was like, Okay,
we got something here. This thing works. So here's what I did. I studied the system even more, and I perfected the system. So I studied even more. I analyzed what is value, how to bring value
to people, how to create an offer that
is irresistible. I started studying and
working because that's I think with me when I see
that something works, I obsessed with it, and I obsessed with the system, and this is why I am now in a point in which I can
teach the system to others. So I studied the
system. Perfect this. Again, I usually do not share
pictures of my journal. It's very personal, but
there you have it, right? Here's the thing. YouTube was the beating heart of the system. I couldn't believe that
I didn't implement the system years ago
because I thought that I felt like I was leaving so much money in the table, and I was having such a huge opportunity cost by not implementing
the system years ago, because I was creating
on YouTube with other channels for years, right? But YouTube was the beating
heart of the system. All I had to do to
feed the system was create YouTube content. I didn't even create that
much YouTube videos. I created like one video week. I literally created
just one video week. One month later, so one month
after my first $500 client, again with 300 350
subscribers, Max, I got my second $1,000 client exactly
with the same approach. So here's the
thing. Focus tasks. You can see, I got a
sales call at seven. And here's the night thoughts. Just like that, two months after watching the video, right? So two months after
the seed was planted in my head, Yeah. I hope they on a $100 sales call and enclosed my first
pay upfront client. Not only that, but
she was begging for my services. That's crazy. Two months after implementing
this implement the system, I got my first $1,000 client. You might be thinking, what is this system? You've come to the right place because in this
course right here, will be elaborating
on the system. It is a simple sales
funnel, right? In order to implement
the system correctly. I just want you to listen
to what I have to say, follow through this course. Everything's going to make
sense. It's extremely simple. Trust me. I managed
to do this as a medical student
stressed with exams, studying, clinical rotations to the hospitals, all that stuff. Again, I'm not a coder. I am okay, I have some
background con creation, but it's not that hard to
recreate what I've done. So I'm very happy
to have you here. Let's move to the
second lesson in which we're going to just dive a bit deeper into the whole
process of clan acquisition. We're going to
compare the different ways of clan acquisition. And I'm going to show
you why with evidence, organic QT marketing is
the best way to acquire clients for your services
for your products. So again, thank you very
much for being here. I'm going to see the next
video of the course.
4. Why Organic Marketing Works: So, Lederman, welcome to the second lesson
of this course. I'm very, very happy
to have you here, and let's move into the first theoretical
lesson, in which again, we're going to be analyzing
the different ways of client acquisition regarding
an online business, right? There are four different ways, and we're going to
be concluding on why YouTube organic marketing is the best way to
acquire clients for your online creative business. So I'm very happy
to have you here. Welcome the second
lesson of this course. Now, until this point, in order to follow
along with this course, all I ask you is to have
a ready product, right? So obviously, in order
to perform marketing, in order to bring sales
to your business right, you're going to be
needing a product. Now, I have covered in
multiple different courses that I've created how to
create a digital product. How to turn your passions and thoughts, into digital products, how to launch digital products, how to create landing pages, and all that stuff for
digital products. The only thing that I'm going to be assuming
for this course right here is that you already have a pre existing digital product. All right? Everything else apart from the product we're going to be covering
in this course rate here. So we're going to be talking
about marketing, right, how to bring iballs in front
of your product and sales, how to convert those iballs
into again, dollars, right? So this is what
we're going to be covering in this
course right here. Now how are we going to be actually selling
our products online? This is obviously
with using a funnel, and we're going to
be discussing about different funnels right in
this course right here, but to keep things very simple, We're going to be using a funnel that has been proven to work, right that turns attention
into dollars, right? And we turn attention into dollars through long
form content on YouTube. So, in the beginning of the
funnel, right, Right here. People do not know us, right? So they've never heard of
us, they do not know us. They they find out about us, right while with using valuable organic content
that we post on YouTube. And then this content
resonates with people. So we keep nurturing these leads through long form videos
in our YouTube channel. And then in these videos, we're going to have a call to
action, the so called CTA. And we're going to be analyzing all of this funnel in the
next lessons of the course. We're going to have a
CTA that's going to lead people right in
our landing page. In my so called framework, it's called a five minute
landing page because it's extremely easy to create
a landing page nowadays. It's going to be
completely free. In this course I'm going
to show you how to create a landing page completely for free, right?
And in 5 minutes. It's like creating a power
point presentation, right? And this landing page, is going to lead people
to sales, right? So this how we're going to be converting
attention to sales. Organic content,
further nurturing people with the valuable
content that we provide, then a very basic landing page, moving on to a sales process, and this is how we convert pre
much attention to dollars. Now, There are four ways to bring income to
an online business. And don't get me wrong. All of these four ways work. You will be generating dollars with all of these four ways. But these four ways have
pros and cons, right? So the first way
is warm outreach. You reach out to people
that already know you. So this audience is called warm. The second way is cold outreach. So you reach out to people
that don't know you, right? So This could be e mails, this could be DMs, that stuff. The third way is through
paid ads, right? So you pay to bring ibos in front of your content and in front of your offers. And the fourth way is
through organic traffic, which we're going to be
mastering and analyzing in this course
right here, right? So Here's a problem with
warm outreach, right? Because I've tried
all of these things. I've failed and succeeded
in most of these things, and I can guarantee you
that the organic traffic is the best way the best
lead acquisition system to turn attention to money
into an online business. So starting with warm
outreach, right? Reaching out to people
that already know you. The biggest problem here is
that you pretty much already need an engaged audience,
right in order to do that. So first of all,
you need people to know you in order to
perform warm outreach. And having an
engaged audience is different than having
just a basic audience. Imagine creating, let's say a TikTok page in which you just post subway
surfers content, write with stories
from read and above. This audience will
not be engaged. You might have
100,000 followers, but these people will not care about you, cause
they're not engaged. So not only do you
need a big audience, but you need them to also
know you, resonate with you, and kind of like you, which
is hard do online, right? So that's the first thing. It takes years to
build an audience. It takes more years to
build and engaged audience. Now, moving on, if you want
to perform warm outreach, you also need a way to
contact these people. You need a way to
contact your audience. And in order to do that, you're going to need
to create new funnels. You need to create probably low ticket products
and lead magnets, which are just ways to pretty much steal,
not steal, of course, but exchange like the
e mails of your leads. With valuable information
that you provide. So it's a huge process to acquire clients
with warm outreach. It definitely works, right? If you have an engaged audience and you create a lead magnet, you can make warm
outreach happen, but it's just so time
consuming and so energy consuming that it's just not worth for
a beginner, right? Now, the next way to bring dollars to online business
is through cold outreach. Now, what cold outreach is, you pretty much
reach out again to people that just don't
know you, right? Excuse the spelling
mistake there. But you reach out to people
that don't know you. This means that you need to send like countless of e mails or direct messages in all of these different social
media platforms per day, which means that if you don't
want to be doing this like by yourself every day you're gonna be needing a copywriter. You're going to be needing
e mail systems, right? So systems that sell
e mails in bulk. And you also perhaps
need to buy leads because if you want to
send e mail to, let's say, hundreds of people or hundreds of thousands
of people, right, you probably going to need to purchase their e mails to do so. W is going to be expensive, and it's not going to
be cost efficient. And also, it's pretty annoying if you don't actually
target the correct people. So we've all gotten, I get these e mails
all the time of people that just send me spam e mails and spam e mails to for media like hop on calls
with them and that stuff. And we just don't be that
guy. L, it's not cool. And it's not cost efficient. I'm not a fan of cold outreach. And obviously, if you want to funnel around
cold outreach, so if you want to, like, approach a complete stranger and get them to buy
something from, you need to approach him in
a completely different way, which is something that also
happens in paid ads, right? So, what we do in
paid ads, again, is that we pay for those
social media platforms to promote our content
into those ibs. And Obviously, there are some key parameters
that we can tweak, right? So we know that if we
pay, for example, $100, we're going to get 10,000 impressions or
something like that, depending on the
platform, right? But the thing with paid ads is that first thing, you
need to spend money, and 99% of people who run ads, without experience,
definitely fail to bring a single
sale to the business. And this is why the next thing when someone
is running ads, I like the move of events is that you have some budget on the side, you
start running ads. These ads don't work because
you're not a professional. So then you go like, Okay okay, let me hire a professional, so you hire someone to
run these ads for you. They also take commission. So now you're in this pithle of expenses and expenses
and expenses before bringing a single
sale right to your business. Now, another thing
we paid ads is that you need new funnels, because, again, as we said
with cold outreach, these people don't
know you, right? So again, traffic from ads are people that really
do not know you, they're not nurtured, if you will going to be talking
about nurturing, in just a minute, right? So you must approach them
completely differently. You need new funnels,
and it's just not fun to be spending and spending and spending
before being able to generate
your first dollar, right with your business. This is where organic
traffic comes into play, and I'm not going to be like sugarcoating
organic traffic. Obviously, there are some
problems with organic traffic. So You need to spend time
creating the content, right? It can be pretty time consuming. You need to spend energy
creating the content, right? So if you don't have someone to teach you like you have me
in the course right here, you probably will spend some valuable energy on
stupid things, for example, creating like a
perfect studio and buying cameras and
all that stuff, which is something that
we can completely avoid. I'm going to show you how to avoid in the course right here. But organic traffic
works, right? You do not need a
starting capital to traffic to promote your
content organically. It has worked for me. You do not need any followers, right, and it's your best bet to create a audience of people
that know like and trust you and are
nurtured as you're also selling your product with
social media and with YouTube. Here's some frequently
asked questions that I get whenever I mention
YouTube marketing, right? So the first question
is, why should I plot on YouTube
and not on TikTok? Right? I know that
TikTok is very hot. I know that all of these
people are now hopping on TikTok and their
consuming content there and YouTube
is kind of dying. So why should I do organic marketing on
YouTube and not TikTok? So here's the thing YouTube has this amazing advantage
of long form content. The fact that you can
upload 20 minute videos, ten minute videos,
five hour videos, two ho videos on YouTube
without having any limitations. It's completely free. And now some could counter
argue that you can also plod like long form
content on TikTok, but it's also the thing
that people who consume long form content are more
likely to further engage. So it comes down to the
profile of the viewer. And the profile of
a YouTube viewer compared to profile of a TikTok viewer are
completely different. A person opens TikTok to be fastly entertained,
if you will. But a person also opens YouTube, a completely different
again profile of a person, opens YouTube to
perhaps be educated, to perhaps be informed, and of course, be entertained. But it's just a completely
different type of person that we attract when we load long form content on YouTube, which in my case, And in the case of my
personal online business, it's way more profitable than
targeting people on TikTok. Another huge thing with
YouTube is that it's the second largest search
engine after Google, something that is just
not there with TikTok. This means that people
will be searching for content right on YouTube. They will be searching,
for example, how to charge a magic mouse, how to print my company's logo. They will be searching all
types of different stuff, and some things that they
will be searching are problems that they have that your business is here
to solve with content. And this is how they're
going to be finding our business by search engine
optimizing our content, which we're going to be
talking about in future. Lessons. So this
is why we choose YouTube and we don't
choose TikTok. The ability to upload
long form content, right? The different types of people that consume
long form content, and the fact that YouTube is the second largest
search engine, right. So we've got search engine
optimization of our content, and this increases
discoverability. Another frequently asked
question that I have is, what if I don't have
a filming studio? What if I don't have all of these expensive
cameras and lights and all that stuff. So
here's the thing. You're very lucky because we're currently in an era in which people value genuine
human interaction, and they really do not care about insane production values, video editors, crazy
thumbnails, click batty videos. They actually get repelled
by these things, right? Because all of these
click batty videos, these extreme
productions, they've been shoved in their faces, right? And people now want to
resonate with the people. They want to connect, and they want to actually genuine
human connection, especially nowadays with AI, people are actually looking
for genuine creators, right? So this is to your
advantage, because Trust me, you do not need an editor or an expensive camera
to do this, right? Your phone, a simple
iPhone is enough, and I have a complete course
on SmartPhone ideography. It's 5 hours.
Everything you need to know regarding SmartPhone
videography is there. I know it's going to be
very valuable for you to consume it if
you're interested in completely removing all of the studio aspect
and just shooting long form organic
content with your phone. It's completely possible.
I've done it multiple times, and I pretty much do not
recommend you to buy, like, expensive cameras,
lenses, all that stuff. It's not recommended. Right? Another frequently
asked question. Do I need a website or coding experience to perform organic marketing on YouTube? Well, you do not need a website. You do not need
coding experience. You do not need domains. All of the tactics, all of
the strategic approaches that we're going to be talking about in this course right here, all of the funnels,
right the landing pages. It's going to be
free. It's gonna be done in 5 minutes max. It's like creating a
power point presentation. So I do not want to
stress you about, like, coding experience website
domains, all that stuff. I have no idea regarding coding. I do not have a clue on how
to build a website, right, but I managed to create the sales funnel which
works and converts, and this is exactly
what I'm showing you in this course right here. So, Legitimate,
congratulations on completing the second
lesson of the scores. Now that we have the
theoretical part completed, it's time to move to
the practical part. I'm going to show you my funnel. I'm going to show you how to
create your funnel right? And everything's going to
make more sense as we're implementing this on a one on one basis on a real
time view, right? So thank you very much, seeing the third
lesson of the score.
5. Breakdown of the Framework: Happy and proud of
you that you've made it up until this
point of the course. Now, this is where things
are going to get very, very interesting because in this session right here again, after we've been through
my personal story, after we've been through
why UT Marketing works and why T Marketing is the preferred way to acquire leads to your online business, I'm going to reveal
to you the funnel that I've been quoting in the previous sass of
the course that has literally changed
my whole business, the whole client
acquisition part of my business and I'm very, very confident that it's going to do the exact
same thing for you. It's very simple. It's very
easy. It's very basic. You just need to pay attention
in this lesson right here, understand the basic
foundations of the funnel, just a general idea on how this whole structure,
this whole system works. And then in next lessons, we're going to hope in
a one on one basin. I'm going to show
you my live funnel, how I structure everything
so you don't need to worry about not digesting correct information in
this lesson right here. Let's just overview the funnel. So, as I've stated millions
and millions of time, the funnel is simple, and it works, right. Before we start, The only prerequisite in
order to be able to follow along in this decon
rate here is for you to have your target avatar
brainstorm, right? Your target avatar
is, if you will, your ideal client, right? If you had the opportunity to
serve anyone in the world, ask yourself, who
would I serve, right? After you've asked
this question, you need to answer this question preferably in a word
document, right? For your convenience, I will link in the description
of the scores, a downloadable sheet filled with questions that you
need to answer in order to if you will
create your target avatar, your ideal client, right? The correct target
avatar creation process involves you
mentioning his name, his age, his or her age, right? His occupation, his
economic status, his problems, his
ten core problems. Every single detail
about your target Adar needs to be noted down. Why? The answer is very, very simple, and it
starts with our funnel. So as you can see, the funnel starts with our target avatar. So the first thing
that we attract, our target avatar doesn't
know us yet, right? But the target avatar
is the exact person that we want
entering the funnel. Right? The target avatar then
becomes nurtured audience. This nurtured audience
with call to actions, moves to our landing page, and then from this
standing page to our currently booking
to our sales call, and it's converted to dollar. The thing is that we need to be feeding our funnel with
our target avatar. This is very, very
important for two reasons. The first one is
that if you do not feel your funnel with
your target avator, you start filling it
with random people, you do not know if this message
that you have tailored to this target aviator
will resonate with these random people, right? So this funnel works
perfectly if you tailor your content to to
your target ator If you create content on
YouTube to appeal to your target ador Go to show you how to do
this in some seconds. So let's start again with the
first part of the funnel, which is our target atar. After brainstorming
your target atar, you will leverage the power of YouTube organic
search to attract it. Very important keywords here,
YouTube organic search. We will be creating
searchable videos. So videos that are tailored
to the search engine of YouTube not the recommended
page of YouTube, but the search page of YouTube. I'm going to explain
to you exactly why to directly help your target atar. These videos work perfectly. Why do these videos
work perfectly. So a recommended based video. I'm going to show you
the next slide what a recommended bass
video looks like. Those kind of click baby videos, you can see those
big YouTubers with millions and millions
of subscribers and millions and millions
of views creating. For example, a title of a
video that is tailored to fit to the home page to be recommended to you after
you watch the video, is, for example, you will not believe what happened
when I opened this door, and you will probably see in
the thumbnail someone going, like, Oh, my God, what happened? This is a recommended
based video. Why? Because no one
is going to search obviously on YouTube
to be educated. You will not believe what happened when I
opened this door. But these videos usually have hundreds of thousands if
not millions of views. Why? Because they get
recommended, right? So YouTube knows that
these videos work great. They have good engagement, they're greatly graded, and then it just keeps recommending
it to other people. The thing is that when a video
is recommended to someone. This person does
not search for it, which means that he doesn't
actively want to be educated. He doesn't actively want to understand what this video
elaborates on, right? This videos just
shoved in their faces, and we do not want to attract these kind of people
in our funnel, we want people that
have clear problems, and they're looking
for solutions to these clear problems. And this is why we leverage
the power of YouTube because YouTube is the second largest
search engine after Google, right, people on YouTube search for solutions to their problems, and this is why we need to tailor the answers
to these solutions, right to appeal to the search engine and to be delivered to
them organically. So in order to move To turn your target avatar
into nurtured audience, I would say that you would need at least 20 valuable videos, right? Now, here's the thing. When people hear that they're going to be needing
20 valuable videos, they go like, Oh, my God, I can't believe that I
need to create 20 videos. What I'm going to do? I
need to hire editors? I need to start scripting the
videos and need a perfect, set up I need cameras
and need lights. No. Here's another amazing thing about the content
we're creating. Right? In general, if you want
this whole funnel to work, if you want this whole
business to work, you will be creating
educational content, not entertain
entertainment content. Right? Why? Because entertainment content
usually appeals to people that consume YouTube
to be entertained, right on the recommended basis. That being said,
educational content is here to serve people, to solve people's problems, and it attracts just a
better type of viewer, a better type of
nurtured audience. And there's a difference between nurtured audience that is interested in
educational videos, a nurtured audience, that is interested in
entertainment videos. Right? So here's the thing.
Regarding educational videos, people do not care
about the visuals of your video that much. Obviously, you need
a good camera. Yes, I mean, your
phone would work. Obviously, you need
a good microphone. That being said, if you
get the points delivered, if you start solving these
problems with your words, with your wisdom,
through educational, people will not care
about heavy editing. So yes, you need at
least 20 valuable videos in order to have some content
to deliver to your viewers. That being said, these
20 valuable videos do not need heavy editing
to move to step two, which is nurturing this audience from strangers to
qualified audience, right. So again, you need at
least 20 valuable videos that do not require
heavy editing. And just to show you
some examples of titles of videos at work and
titles that do not work, a good video title example, for example, if we say that, you try and promote your video
editing services, right, and you need to be hired
as an editor, right? A great title example would
be final CTP video editing. Three tips, I wish I knew
when I was starting out. So this is searchable.
People search for file Cro video editing
tips, for example. Those are search terms. So your video will appeal to the search engine
of YouTube right. A bad title example would be
a recommended base title. For example, I can't believe I wasted so much time
learning how to edit. This is not searchable. It might sound click Baby. Yes, you could combine it with a thumbnail and perhaps gain more reviews with the
bad title example than the good title example. But you need to
understand we're talking about different
people here, right? Again, the people that will be attracted with the good
title example would be more easily
nurtured and would be a better audience
down the line. People with the
bad title example, yes, you might gain more views, but they just mean absolutely nothing because they cannot be turned
into clients, right? So the next step in the funnel is to nurture
your audience, right? So move from just attracting your target avatar
into making them a fan, right, making them know
you and trust you. So what's going to be happening, and those are just the natural
series of events here. You do not need to take any
actionable steps to turn your target avatar into nur your audience other than
just create content. Right? What can be
happening is that people will start
watching your content, right, if they find value in your content,
which is, like, the first thing that you
should keep in mind, you should be firing
them with value and value and solving
the problems of your target after
as much as you can. This is why we brainstormed
the problems of our target after when we were creating it in the first place. So they will find
value and perhaps even subscribe to your channel. You will soon see that these
viewers are loyal to you, and they trust your
judgment, right? They think of you as an expert. So again, the natural series
of events is that people will start consuming your
content if they find value, they will start subscribing, and soon you will see these viewers are going
to be loyal to you, so they will be coming back into every single new
video you create, and they will start trusting
your judgment because they will view you as an
expert in this field. And you will be an expert
in this field, right? Because if you're offering
a product or a service, this means that
you have developed this product based
on your experience, and you are an expert
in this field, right? So Getting engagement in
your videos, getting like, getting more subscribers,
getting more views is a good sign that you
can start monetizing. And the theory states that the sooner you start monetizing,
the better, right? So when should I design and
launch my landing page? This is a question that
I had back in the day. Should I wait until I
have 50 subscribers, 100 subscribers, 1,000
subscribers, right? The answer to this question is as soon as possible, right? I regret that I haven't launched my landing page the next day after I learned
about this, right? So you launch your landing
page as soon as possible, even with 50 views, even with 20 views,
because these people search for the problems,
search on YouTube. Too. Because these people search on YouTube
for their problems, you come up with a solution
and they want more, right? They usually want more. So
you need your landing page. You need a way to fel
these people into dollars. So the very normal question that people have that do not
know about this funnel is, Okay, cool, I've launched
my landing page. How will people view
my landing page? How will people transition
from YouTube to my website, if you will, to my landing page? And do not worry,
you do not need any coding experience to follow along. Everything
will make sense. The answer is CTAs
or call to actions. In the beginning or
the end of your video, preferably at the
end of your video, you will let your audience know about your offer,
about your product. You will not talk about price. You will not talk about like it costs X amount of dollars, and you will achieve the
resulting X amount of time. You will just have
a call to action, and you call them, if you will, to take action. W reaction would be to click the first link
in your description, which will navigate them
to your landing page. So A normal conclusion of a video, for
example, in my case, would be If you
enjoyed this video, I urge you to check out the
first legal description to find more information
about this topic. That's it. Every single one of your videos should have
a call to action, right? Because you really
do not know when a video will appeal more to
the search engine, right? And it will start getting searched even more and
recommended even more. And it's going to
be a shame if you have a video with 10,000 views, and if it's going to be
happening at some point or 20,000 views or 30,000 views, and you don't have
a call to action, so people don't know
that you actually offer a productory service. So always add call to actions
in the end of your videos. So, now we move to
the landing page. Let's say that again, you have attracted
your target autor, you have turned them
into nurtured audience through all of the content
that you have been creating, and you have linked your landing page in the first
link in the description. You have a call to
action in your videos, so people follow along and click your landing page and are
navigated to your landing page. So what exactly is
a landing page? Why does it even called
the landing page? So a landing page, it's a website. Right? A landing page is a website. But a landing page is a
website with only one page. I want you to think that a landing page is a
PowerPoint presentation. But without slides, it's just a scroll down PowerPoint
presentation. In our case, in our funnel, right the landing page
has just one goal, and the goal is to move people
further down the funnel. And the next step in our
funnel is currently booking. So the only goal of
your landing page, it isn't to make money. It isn't earn subscribers or
to collect their e mails. It is to make them book a sales call with you to enter your currently
booking, right? There are pretty much four
ways that we can achieve this. We need to persuade
the V even more, and this is the beauty of it. This is the beauty of
this funnel right here, that when people enter
the landing page, because you can imagine that
landing page is a website, and there are many
different ways that we can bring
people to a website, we can run ads, for example. But when we run ads, complete strangers would
enter this website, and they wouldn't
even know about us. They're not nurtured. But in our case, first of all, we not spend a single dollar into bringing people to our
landing page because again, we're going to be doing
organic YouTube content. Second of all, the people
that will be entering our landing page
will be nurtured. They will already have
consumed a huge amount of time with us without
us being there, but they have seen our content. They've seen like hours of
our content on YouTube. They took action and other
in our landing page. So it's way easier to persuade these people to move
further down the funnel, if that makes sense, right? So how do we achieve this? How do we make people move
from our landing page to our currently booking page? We do this with a VSL, with images, testimonials,
and clear call to actions. So what is a VSL? A VSL or a value sales
letter is a small video anywhere 1-5 minutes
in which you just go through and you talk to
the camera like you're talking to one of your people, one of your clients,
if you will, of what's going to be
happening if they book a call with you or why you want them to book
a call with you. So, for example, a VSL would be you describing the program, you describing the
outcome of your program. You describing what's going to be happening in
the sales call, and a PN video having a
call to action saying, Amazing, get down
with this video. You're ready to move
to the next step, which is booking a call with the back click in the button in the description of this
video or below this video. Right? So a VSL, it's pretty
much a video of you going through the program
going through the product, selling
the product, or pretty much selling
people to hop on a call with you to learn more information
about the product. You're going to
see my VSL when I show you the final in the
next lesson of the course. Images also are persuasive. Images, for example,
of people that have brought results with your
product, images of people That I've seen results, for
example, revenue screenshots, or if you're having a
weight loss program, for example, images of people
that have lost weight. Testimonials are
very, very important testimonials of
previous clients of yours that have gone
through the program, and they've seen a
transformation, right? And video testimonials are the best persuasive factor to turn nurtured audience
into currently bookings. So again, video testimonials, ask your pre existing
clients if you have right, to just give you a simple
video estimonial going through what happened
in the product, in the program, if they had fun, what they liked, what they
didn't like, all that stuff. Via this new model is
extremely important. And finally, clear
call to actions. So again, you will have buttons, big buttons, let's say,
book a call with me. I'm going to show you my
final again in this course. Right? The only purpose of the landing page is for people
to click these buttons. So you will have
the big buttons, which are going to move people
to your currently booking. Again, this is the only reason for a landing page to exist. I cannot just stress how much times clients of mine, right? Have created landing pages, optimized for sales because they don't want to
go into sales calls, they don't want to
book people into the Cently bookings
and you don't want to excel on a 11 basis. You're just leaving a
huge amount of dollars, huge amounts of dollars on the table if you don't
hop into sales calls, and we're going to be talking
about the state around. So the next step once your landing page
is complete and perfected and filled
with photographs, filled with an amazing VAL, filled with testimonials,
and call to actions, right, is to fill your currently calendar
with call bookings. Currently is a
software which enables strangers to book calls with you 30 minute calls
through Google. Google Met ups, right? If you managed to deliver value from your YouTube
videos, trust me, your any calendar
will be filling up, and you will be getting your first notifications from Kndy, that Salmon booked a
call to talk with you. And this is just an amazing
feeling, by the way, when you have your first client, your first viewer actually
seeing your YouTube content, going to your website, going to your landing page,
finding value there, signature legit And then
wanting to talk to you. It's just an amazing experience. And Tt me, it will happen
sooner than you think. So it happened in less than four days after I've
launched my landing page, which is crazy, right. In order to set this
whole thing up, you need a Carly account. It's very easy to set up a
Cally just a booking system. It's very easy. It's
completely free. It's one of the best software
out there for people that want to sell sell
in sales calls, right? And you can ask
for people to give you more information
once the book calls with you through Kindly. So you can ask them at
which stage they're at? What's their age? What's
their like monthly revenue? All of that stuff.
You can ask them, and also you can send
them e mail sequences. So once someone signs up to your kindly to have a meeting
with you, you can say that, for example, Allow them to book meetings five days after the day that
they have chosen. So for example, let's
say that it's Friday, and they see you're
currently booking. You will enable them to book a meeting five days
after that, right? Which means that during
these five days, you can send them
e mail sequences that just give them more
information about the product, and they're ready once
they enter the sales call, they're ready to meet you and they know exactly what's
going to be happening, right? Again, the most
efficient way to sell is buy yourself on a one
and one, 30 minute call. And this is what we're doing
with our kindly meetings. We're just booking one and one, 30 minute call with
your target avatar. Trust me, once you start
seeing these people, it's going to be very amazing. Just a very cool experience
because they already see you as a Guru as someone that really knows
what he's talking about. So they enter the call and
they look at you like fans, which is absolutely amazing. When we go to the sales call, the final part of the funnel, the final piece of the puzzle, with all your target
avatar into dollars. It's time to sell. Now
it's time to sell. Let me give you some just very basic information
on how to sell. I'm not a sales guru. I have great
percentages of selling. I have more than 50%
success rate in my calls, and I literally haven't ever consumed the
course on selling. Everything I've learned
is total and error, and I'm just going to
give you the basic tips that I found again through hopping into a big
amount of sales calls. So Ask them, first of all, why they booked a call with
you in the first place. What are their expectations
with this program? Because at the end of the day, your system is online. You system is free. Your
system operates by itself. But these people take action. These people took action from your YouTube videos and click
to enter the landing page. They took action in the landing page to book a call with you. They took action and got the rest in front of a screen
and are talking to you. So they took action four times, asked them, why did
you take action? They really want something they really want a
problem to be solved. You need to listen to them. Listen why they want this
problem to be solved. Tailor your answers
to their answers, right when you ask them why they booked
the call with you. Then I want to have prepared
a ten to 15 minutes a ten to 15 slide
par pon presentation to your potential clients in which you describe
your product, you describe your service, you describe not in huge detail, but you just go through what's going to be happening
in the program, what's going to be
happening in your product, for example, once they buy it, the deliverables,
and you also can present some testimonials
in this par presentation. Again, later on in this
course, I'm going to show you my personal par presentation
and I present to my clients. Once you've done this,
they would be like, if you have created like an
amazing part presentation, they would be like, Oh,
that sounds amazing, cool, coo cool, yes, I love
it. I love it, I love it. And then you shoot
them with your price. It's not going to be
cheap, it's going to be a high ticket product. And what I suggest in total of the people that
I coach in one on one basis is that you set
a very expensive price, and then you justify this price with more value in
your program, right? In your product. Um, now, it really depends
on what product or what program you're
selling the price. This is a story for
another time, and I get have many courses
that I describe, and we go through the analytics of this sales system
and your product, and how to create
digital products. You can check them
again in my profile. But once you shoot
them with the price, it's just very important
for you to stop talking. Stop talking, let them give you their first
thoughts in the price. This is just a general rule
of thumb regarding sales. Another thing that
I want to remember and the final thing
that I want to remember regarding sales is that people buy from people
that they like. And the fact that you've
nurtured these people, the fact that you're already referring to your target avatar, and they have taken
all of this action, this means that they
actually like you. So be yourself, most
important thing. Have fun. This is a fun thing.
Love online business. That's why we're
doing this, right? I think that now we've
gone through this funnel. We've talked about all
of the different steps of the funnel on a
theoretical basis. I think that it's now time to show you the final on real time. Let me show you exactly all
of the steps that I've taken. And those are plug
and play steps, so you can literally directly copy me because you know
that the thing works for me. This thing works for me.
It's going to work for you. So let me show you my
final in real time, right? And let me explain
exactly how you can implement it in your
products and in your services. Thank you very much,
seeing you the fourth lesson of the course.
6. Step 01: Organic Content Guide: Everybody to the first
lesson in which, again, we're going to be
breaking down my final. I'm going to show you the first piece of the puzzle, right? The first piece of the puzzle is the engaging content that
I create on YouTube. After this engaging
content, obviously, the goal of this engaging
content is to nurture audience, which will be then finaled
into our landing page, into Candlin, into sales call. But everything starts with our YouTube channel and
our YouTube content. Let me show you exactly how
my YouTube channel works, how my YouTube content
is created and edited, and the call to actions
that I have on my videos. This is going to be again,
a live demonstration on how I navigate my channel. I'm going to hit you with
all of the thoughts, and all the tips and
all of the tricks that I've learned
through trial and error. And I hope that you get the
most out of this lesson. So this right here, ladies gentlemen, is my
YouTube channel. Let's start with
the banner, right? Just need a very basic banner, which pretty much gets into the point of what you're trying
to do with your channel, what value you trying
to bring to the table, what information and guidance you can provide
to your audience. In my case, my product,
my offer, right, the service that I offer to the online market
is that I creators, individuals and
businesses, create launch and scale
their courses, right? So turn their passions into profit through
course creation. And this is exactly what
I stated in my banner. Create, launch, scale
your course business. Then You get the name obviously, you get the profile picture.
That's pretty basic. I have 4,000 subscribers at
the moment and 115 videos. And you can see in the
description of my profile, that I help brands
and people create loans and scale their
online courses. Then I have two links. The first link is for my one on one coaching, which
is my landing page. The second link that I have
in my channel is my academy, right, my program, which is
the course creation Academy. Now, I added these links like, four days ago or five days ago. I had this channel up to
4,000 subscribers without any links linked in
the profile itself, right? In the channel itself. But the most important thing
here isn't the banner, isn't the name, isn't
the description, it's the content that I create. Now, pinned in my channel, you can see, is this
video right here, which is called how to turn your passion into an online course. This right here is my VSL. It's my value sale letter. And you can see, you will
see in the future in the next lesson that I have the exact same video
in my landing page, because in this
Video right here, I address all of the pain
points of my target avatar. I go through every
single pain point that my target autor has because I've brainstoed my target autor, I have created my target autor, and I know exactly their
pain points, right? And I just let them know how I can help them resolve this
pain through my program. Right? So it's pretty
much a value sales letter again for my product. If you don't have a
VSL created already, I have again guides into other courses on
how to create VSL, how to shoot VSL,
how to edit VALS. And as a rule of fam to, remember that the VSL is the only video
that's worth having eight tier production
quality because it's the video that potential
clients will see in again, your landing page, and it just needs to be as
professional as possible. That being said,
even if your VSL isn't professional,
it's completely fine. We just need to get
our points across. So this right here
is again, the VSL. All of my videos, you
will see that they have the exact same description. The exact same description, no keywords, no nothing. I have two links in my description of every
single one of my videos. The first one is a book
a call with me link, which links people to my landing page, which
is this right here. And the second one is the
join the Corsan Academy, which is just a free community, free private community
that I have in which I share just
more information, and it just helps with
nurturing people. Those are two links
that I've added into every single one of my videos, and the only links that
I have in my videos. Now, let's check out the titles a bit of
my videos, right. I have experimented with
many different titles, both search based and
recommended bad based right. So for example, this
video right here, four years of skills or
knowledge in 15 minutes. This video right here, if
you could ask yourself, if it is search based and recommended based,
what would you answer? It is a recommended based video. So I experimented
with this video. I added a recommended
based title because I'm going to
have like 115 videos. I want to experiment with
more cones to teach you right in these courses and this was a recommended based video. So this video would be
recommended to many people. And this is how they would find out about course creation, which is the thing that I
sell in my service, right? This right here is a
search based video. It's called free five hour creative business
course for beginners. Turn your passion into
an online business. This right here is,
for example, A, again, search based video. People will search
about business courses, creative business courses,
and my course would pop up. Right? If I go to my
most popular videos, you will see that my
popular videos, again, I have only 4,000 subscribers, but the popular videos
have 20,000 24,000 views, 18,000 views, 12,000
views, 8,000 views. And all of these views come from search based results.
For example, How to create online
course slides with Cuch PT and Cv 5 minutes. Search based video.
It gets again, shown in the search results because it's search
engine optimized. Seven im tricks, seven unmic tips and tricks to sell more courses and
grow your profile. Search based video. Again, it pops up into the search results. How to create and sell
a course in seven days. Again, this is a
search based video, and you can see that
the hot keywords, if you will, in my videos, are create and
sell on my course, uremi Skillshare, passion, profit, course creator, those are the keywords
of my channel. You will see that my
thumbnails are pretty basic. I just have myself in
every single thumbnail, with some text, with some
logos, and that's it. So those are again my
most popular videos. Now, if I go to my most
recent videos, you will see, for example, this video here, 0-10 k as a course creator. Follow these steps. Once
I click this video, L et me just do this. Amazing. So let's say that
click this video, right. We got a small ad. Right? Again, with
not that many views, 121 views, it's not that much. But I still see results. You will see this is
the format of my video. Again, no heavy
editing, nothing crazy. I just tucked the
camera and helped deliver the points with a
white board that I have, and I just mentioned
stuff in my whiteboard. Talk to the camera. I
do mistakes. It's fine. No one cares about the mistake. They really just want to
get the information across, and they want to steal, if you will, some of
your experience. So again, I deliver the
point using the Whiteboard. I have a small logo of
my business in the back. And in the beginning or
the end of the video, I usually add it in
the end of the video. I have my call to action. And I have a call to action in every single one of my videos. So I'm You enjoyed the
information in this video, this is a ten
minute video again. It's packed with 10 minutes
of valuable information. So I deliver
information for free, and people are okay, this guy delivers a lot of
information for free, and he just told me that he has a program right in which imagine that he gave me all this
information for free, what happens if I
pay this guy, right? So they go like, Okay, let me check the lining description, and this is the first link, a book a call with me link, which drives them
to my landing page. If they want, they can
also join the Cc Academy, which might private
community again. But then the first thing that
they do is that they book a call with me using
my landing page. This is the format
that I follow in pretty much like every
single one of my videos. You can see that, for example,
this video right here. But then again, in
this video, just directly, talk to the camera, tell them my story,
very basic stuff, not heavy editing, no nothing. Now, let me go to the analyx of my channel because I
want to show you something. If we go to content, open one of some of my
most viewed videos. For example, this video here, seven UI METs and trick
to sell more courses. You will see excuse the Greek. I just to try to
drive this point across that look at this video. Look at how gradually, it's always gaining views. So again, from 900 subscribers, 900 views, always gaining
views, 20037900010000. And it's just it's
a linear line. It's not an exponential line. This means that this video here has entered search results. Right? It has entered
search results, and it's gaining steady traffic
through search results. Regardless of what I do, I could be sleeping, I
could be on vacation. I could be driving
a car. This video will be gaining gradual
search results. This linear line right here, this linear graph of use is
exactly what you want to be seeing in your videos when they hit the search
engine of YouTube. Gradual constant traffic
through search results. And this is happening to all
of my, like, famous videos. This video, you can see this
gradual search results. This is exactly what you want to be having.
Gradual search results. This right here, for
example, 5,000 views. Again, you will see
gradual search results. This is what you get when
you follow the framework that I'm going to
be teaching you and I'm teaching this
course right here. And that's the importance of search engine of the
mising a course, because you will see that
these videos right here, for example, et this know. Let's go to one of my
least popular videos or a video that was
optimized for recommended. That's what I'm going to
show you, a video that was optimized for
recommended results. It might have a lot
of use, let's see. This, for example,
has 900 views. This video was optimized for recommended results,
not search results. And that's what you get when
your videos are optimized for recommended and
not search results. You get a burst of views
in the first days. So we'll see 0-600 in
like two days, right? In two days 0-600. But then it became
completely linear, not linear, a
complete flat line. So almost no views. So 99% of views came from the first ten
days, and then nothing. This is what you get
when your videos are recommended based
and not search based. This is why we create
search based videos to get constant
traffic all the time. So this right here
was my YouTube channel of the YouTube content. We went through why
you should create search based videos and
not recommended videos. We went through my descriptions. We went through my titles. We opened the analytics of
my channel to show you in depth what is happening
inside again, the analytics. And now it's time to
move to the next step after we assume that you have
created your target atar. You have nurtured people with all of your content
in your channel. The next step is
the landing page. So the next ses, I'm going
to show you my landing page. We're going to go
through my landing page. We're going to go
through why you see that in your landing page, why my landing page works, and how we can make your
landing page work also. So thank you very much,
seeing the next lesson.
7. Step 02: The Landing Page: The gentlemen, welcome to the
fifth lesson of the scores. Now, in the previous
lessons of the scores, we discussed about the
fundamentals of YouTube marketing. Then we went through my
first part of the funnel, which was actually
the YouTube funnel. The clan acquisition rough YouTube through organic traffic. We opened Tube analytics, and now it's time to move to the second layer if you will, of the funnel, which
is the landing page. Now, to set the record straight, Landing pages are extremely
simple to create. It's nothing crazy to create like an engaging landing page. That being said, optimizing
your landing page and maximizing the conversion that
this landing page brings. It's a science, it's an art, and I'm going to show you every single way that you
can achieve this. Now, before I start with
the screen recording and before we move into my
personal landing page, You should just have in
the back of your head, this one simple thing. The sole purpose
of a landing page. The only reason that a landing page exists in
this fun right here is to make people take action and click the Booker
call with me button. It is not to nurture
them further. So it's not like
nurturing again. It's making them
know you better and understand you better
know what you're about. It's not about that. It's not about selling
them something, right? You're not trying to gain
money from your landing page. All you want to do is convince them to book
a 11 call with you. This is the reason why
a landing page exists, and this is the purpose of
the standing page rate here. So let's actually go
ahead and enter my final. Let me show you exactly
my landing page and how you can
completely recreate this. We're going to break down every single segment of
the standing page, and you're going
to have a blast. Welcome. So this right
here is, of course, YouTube, we've went to
YouTube and all that stuff. Let's say that you
actually want to book a call with me and you
click on this link rate here, which is Book a call with me. If you click this link, you're navigated to my landing page. This right here, Ln ens
is my landing page. Now, again, this landing page, I just did not
brainstorm it one day. It is evi evidence based. I have compared historic
data of other landing pages, and this is the landing page
that converts the best in this funnel right here
that we're using for the YouTube social media funnel. So let me show you.
As you can see, the first thing, first
of all, a landing page, it's pretty much
composed of titles, videos, photographs,
and buttons. So The first thing,
as you can see here, is that I pretty much
refer to my target avatar, which are in my case, again,
creators and freelancers. So I go like creators
and freelancers, and then I suit
them with my offer. In my case, in my business,
my personal business, my offer is that I can help you monetize
your knowledge and passion in less than 30 days without following ads
or teaching experience. So again, you refer to
your target avatar, your target audience, it could be creators in freelancers. It could be real estate agents. It could be editors, right? So you literally shout out
them, you go like, Hey, Target Avatar, this is my offer, and you give them your offer. Now, structuring your offer
and creating an offer that is irresistible is just a let's say a topic
of another course. I have created courses on offers and creating
those digital products. In this course criteria, we're discussing about marketing. So if you don't have an
offer that is irresistible, like this offer right here of
mine, which is like, Okay, I'm going to help you
monetize your knowledge and monetize your passion
in less than 30 days, in a short time frame,
without any following, without any ads or without any teaching
experience, guaranteed. This is an irresistible offer. You need to be dumb in order not to say
yes to this, right? And this is exactly the point of this fel and of creating
an irresistible offer. You need to be dumb
not to say yes. And then again, right
below my big head title. The best part is, if
you don't get results, we fully refund you and work with you personally
until this is done. So again, irresistible offer, the first part of
your landing page. It shouldn't be a video, it
shouldn't be photographed. I shouldn't be testimonials,
it shouldn't be buttons. It should be just an
irresistible offer. So once the irresistible
offer is done, then you hit them
with the steps, and it's very important
for you to guide people through what they should be doing in your landing page. So I'm literally telling them, Do you want this to happen? Step one, is to watch the video. Step one is to watch the video. The video right here
is actually my VSL, my value sales letter. We discussed about VSL. We talked about the
importance of VSL. If they click this
video right here, you will see that this is just a VSL going through
their struggles, what happens while they are in the pursuit of monetizing their
knowledge and passion, why perhaps they can't go
there and how I can help them? This is the VSL
Value sales letter. Once they consume the VSL, and you wish you pray pretty much that they're going
to watch the whole thing because the VSL literally
goes to the program and I tell them what's
going to happening in the program and
all that stuff. Right Then step two of two, I need to actually correct this, is to schedule your
free discovery call. As you can see, I do not
have buttons right here, don't have any buttons to navigate to another
page or that stuff. I literally tell
them to schedule their discovery call
inside my landing page. It's actually very easy
to integrate Conly, which is the software
that we use to schedule these calls into your landing page.
It's very easy. Again, after literally
the step two of two, which is scheduling your
free discovery call, I gave them a small title, which is like your information
will remain confidential, and it's used to
prepare a strategy. It's used from us to prepare a strategy
for you prior to call. So this absolutely makes sense. Right here, they can directly
book a call with me. They can check my calendar, they can check
whenever I'm available and they can book
a call with me. If they haven't booked a call. Usually they go
ahead right here, they click on this, this,
this, they book a call, and everything is fine, and then we move into
the next part of the funnel who's going
to be discussing in the next lesson of the course. If they do not book a call,
they usually scroll down. They scroll down because
they need more information, they're not nurtured
enough, they're not sure about your program. They might have some
limiting beliefs that don't enable
them to book a call. After the Caldly integration
in the landing page, I go ahead and give them more information
about the program. I'm like, Okay, You
didn't book a call. Here's what you will learn
if you book this call. With some simple icons,
again, as we said, the landing page is
composed of icons, photographs, titles,
videos, and testimonials. I let them know exactly what's going to be
happening in the call. Small video icon,
right, course creation, how to build a course
that make your students stick around for the long
term by doing less and having more fun,
simple basic stuff. Then marketplace,
sales automation. How to automate
enrollments by leveraging search results of online
course market places. Then our zero adds zero
followers framework. So how to create a plug
in place system that help you skyrocket your
course enrollments. And then after the
three things that they're going to be
learning inside like Cal, I hit them with this very basic white background
black text, which just more persuasive
for them to enroll. I just highlight the fact that this is an
irresistible offer, and they have to be let's say damn not to book a call with me. You need to make it very clear that your offer is irresistible. It works, and these people, there is no way that they
don't book at all with you. This is how your landing
page should be structured. I go like, you don't need any special marketing background
to follow our program. You do not need to
be an Internet kick. You do not be a computer wheeze. All you need is a desire to reduce stress and
increase your profits. You learn the most effective
course creation strategies. There's literally nothing like the course creation
academy anywhere. Again, more persuasion, more
persuasion, more persuasion. Usually, once you've
stated all that stuff, people are like, Okay, cool, this guy thinks that he
has the perfect program, and he has giving us all of
these promises guaranteed, and we're going to not stop working with you until
you see results. But does it actually work? And this after all of
this copy, and again, like the text in the latin
page is called copy. After all of the copy, you hit them with your testimonials. So Video testimonials
work the best. You can also have screenshots
of people winning. I have added some screenshots
of people winning. Video testimonials
work the best. Ask for your clients. Ask for your clients to shoot a video in which they let out people know that
you're legit that your program is amazing
and they love it. So, for example,
recent results we've gotten from creators and
freelancer just like you. Got this testimonials. This guy got zero to 707,790
students in three months. Again, just testimonial, a small title of what
happened. That's it. Testimonial, again,
an testimonial, small title of what happened, testimonial, small
title of what happened. Then some screenshots, again, some more screenshots
to persuade people right and to let people know that your
program is legit. Finally, after the testimonials, after everything is
set and done and you hit them with your VSL, you hit them with your titles, or descriptions,
everything, just go ahead and pretty much analyze again what's included
inside the program, what's included inside like the call if they book
a call with you. So you got to set
proper foundations in your cos criion business, combine your passion and expertise with the
profitable niche, get accepted on cos market
basis, all that stuff. And finally, your guarantee, we guarantee will
not stop working with you until you see results. It's risk free. Then finally, some arrows, and again, the final
piece of the puzzle, again, an opportunity
for them to schedule a free
discovery call with you. This late gentleman
was the landing page. Now, again, what you
really want to do with your landing page is that
when someone enters the page, you want to make it
pretty much like impossible for them not
to book a call with you. You literally want
to make it so good. You need a great offer. You need to persuade
them with text, and I want you to feel free to CVI the text that I've
added in my landing page. O obviously switch like the parts to tailored to
your case, to your program. But I want to let you know that I had multiple landing
pages in the past. Landing pages that
I've created without knowing what works and
what doesn't work. And I can guarantee
that when I switch to this landing page
right here with this exact format
right here, right? And I'm talking like
the exact format. So addressing your
target avatar, then below giving your offer, then below giving
your guarantee, then a VSL, then step
one of that stuff. This landing page
works the best. This landing page
converts the best. And if you follow
this landing page, and add this landing
page to your funnel, you will have huge
success and you will have actually people booking
calls with you, right? So wanting to talk with you. Right? Now, let's assume that you've actually implemented everything that we've
talked at this point. You have your YouTube videos, your YouTube Videos
are engaging, you have been addressing your target aviator and
your YouTube videos, right? And you have created this
landing page of yours, and this Landing page
works and converts. What is the next step here? Well, the next step here is
that you're going to get bookings into your can link. You're going to get
bookings. You are going to get people
wanting to talk to you. This means that it's time for
you to learn how to sell. In the next lesson, or going
through what you should be talking about in
your 11 sales call when someone books
a call with you, how to sell all of the strategies that I've
learned again through all of these this insane amount of sales calls
that I've been in, and finally, how
to close the deal. We're going to also be
talking about pricing, which is actually
very, very important. Sing the next lesson,
which we're going to be talking about the final stage, the final pillar of this funnel. Thank you very much.
Sing the next lesson.
8. Step 3: Closing the Sale: Gentleman, I'd like
to welcome you to the final lesson of this course. In the final step, if you will, the final piece of the
puzzle regarding our funnel. This final piece of the
puzzle is, of course, sales. Now, the most important
thing into making YouTube marketing work and generating income
through YouTube, using YouTube as
the organic funnel, of people bringing iBs to
our offers is sales, right? And we got to know how
to close the sale. In this video here,
I'm going to show you exactly what the currently
booking system looks like, where are you going
to be hosting your calls through Cat
and Let were going to have a in depth look of Google Meets and
how to use Google Meets. And I'm going to
personally be showing you what happens
in my sales call? How do I present my
program and my product to my potential clients and how I close most of my sales calls. The prerequisites, to follow this test right
here is, of course, if you're following
this on real time, to have an amazing product, is to have started
your YouTube channel to have some videos, right? Have a landing page
done, uploaded, and to the point, exactly as we talked about in
the previous lesson, and now it's time to
move to the sales. So welcome this lesson. Let's get this party started. This right here is going to be your Calendly booking page. Now, in this page right
here, people are going to be able to again book
call with you. This isn't actually
the page that people or potential
clients look at. This is the page that
you can tweak stuff. You can tweak, for
example, here, what you're going
to name the event, the duration of the event, the location of the event. In my case, I use
Google Meet and I really really prefer
Google Meets over Zoom. We're going to talk about
this in some minutes. Then you can give some
descriptions or instructions to your potential clients of what's going to be
happening inside the call. In my case, I'm like,
during our upcoming call, we'll provide you
with a personalized blueprint on how to launch a successful course
creation business based on your passions
and skill level. The call will offer
right valuable inside. So please be prepared with the pen and notebook take notes. So are some just some
tips that I'm giving to my clients before
they enter the call. Now, if we go back,
you can see that. You can add some more
invitees in my case, just me and the
potential client. You can have, of course, your days scheduled, so you can add your calendar
here whenever you want. People for example, in my
case can book calls 5-10. This is just the time frame
that is good for me. Right? And of course, you can ask for stuff before people
book calls with you. And this is very, very, very helpful because when someone
books a call with you, he gives you information, you're able to prepare
before, right? And it just makes a
whole difference, 20 minutes of preparation
before a sales call can make a huge difference and can help you way way more than you think. Trust me, 20 minutes
of preparation before a sales call can make a huge difference down the line on if you
close clients or not. Share some examples of
questions that I ask to my potential clients before
they book call with me. So the first thing that I ask
is a link to their socials. So I want them to
link the social media so my team and I
can check them out, we can give them
more information. I ask them, what
mecha are you within? What type of people do you
serve and how third question. If you're not yet running
your business full time, then what is your job title or occupation outside
of the business? Please be as detailed
as possible. You can also add payment,
to collect payment, so you can ask for people to pay upfront before they
enter the call, and this sometimes help
because in sales calls, we usually have not usually, but sometimes you have the so called no show
where people just don't show up and you have come repaired with your team
and people don't show up, and it's the most
frustrating thing. So to decrease the
amount of no show, you can have a payment. To be done before the call.
So let's say that someone has booked a call with you. Yes, everything's going amazing. They've and information,
you've checked it out, you've helped them
with your team. You've made your analysis
before the call. What can be happening
inside the call. So this right here, Ledi
ens is a Google Meets room. Now, what happens in Google Mets just better in my
personal opinion, it's better than Zoom
for many, many reasons. First of all, you can create so easily instant meetings in
which people just instantly, you can create an
instant meeting, share it with someone.
You will enter the call. You have a meeting very fast. It's way easier to use. Everyone has a Google accounts. Anyone can enter a Zoom meeting, there's nobody that doesn't have a Google account,
which is very, very good for Google meetings whereas on Zoom,
you get to log in, and if you don't access
the web application, you need to download the
Zoom app and all that stuff. You can add people here from this button right here,
there are many plug in, many AI plug ins that analyze calls and give you
feedback based on how you how good the
call was, right? You can have
messages, obviously, makes absolute sense, but my
personal favorite feature is the present now. It's going to be also your
personal favorite feature, the present now, because
in our calls, right, What's going to be happening
is that we're going to presenting the product. We're going to be presenting the product, the service, right, the community, whatever
you're selling, you're going to be presenting
it to your client. And this is going to
be the sales process. So let me pretty much introduce you to how I sell,
how I personally sell. I have not underwent
any training. I have an amazing product
that I know it works, and I have developed it myself. So I know that it works. I enter the call with
confidence, right? Because I know that
my product works. And this is just
how I managed to close most of my calls, right? You start with treating
someone from the start to the beginning to the end of the sales call you
treat a human being. And if you have in the back
of your mind always that, you're here to
serve these people, and you're here to
help these people, and your product will
help these people. You need to believe in the
product that you're selling. If you really believe that your product is going
to help people, then it's very,
very easy to sell. You start with
entering the call, you do some small talk, where are you from, I'm from there. Amazing. I've been there, I haven't been
there, blah, blah. You exchange some information, and then When they start
being curious about the call and when you get the
cues that they want to learn more about what
you're doing here, it's time for you to make just present the small presentation
that you will create. In my case, this right
here is my presentation. This my presentation, it's
just a 18 slide presentation, which I go through
again, the program. In my case, this is the
course sion Academy. I help people turn
their passions into probable online
course businesses. You start the presentation
with a small joke. In my case, how I always start
my presentations is with this picture right here
that I'm like Hey, my name is Andres,
I am the founder of the Corcation Academy,
which is my program. And yeah, I'm also doctor. People are like, Oh my
God, he's also a doctor. He says, I just say
it like it's nothing, and people are just I
don't intrigued by it. You go through the framework, you go inside the
presentation, right? I go through the framework, I go through what I've done,
details of the program. I don't want to go into
much details here. You analyze the framework, and then So you
start with a joke, you analyze the framework,
you analyze your product. And then finally, you go and
analyze some testimonials. So you go ahead and hit
them with testimonials, literally direct
them testimonials, tell them, I've
worked with this guy, work with this guy,
work with this guy. This guy started from there. I took him to there. This guy started from there.
I took him to there. So you present testimonials
to your clients. And finally, you present
them with your product, your final offer,
this is the offer. For example, this is my offer. This is what I offered
to my potential clients, is a three step transformation. You analyze what's
going to be happening inside your program, legit. And now that everything
is set L adi, gentlemen, the most important thing that you've got to do
inside the sales call, after you have presented what's going to be happening
in your program. Again, after you've
introduced yourself, after you've gone
through the program, after you've gone through
the testimonials, then you give them this
slide in which they can visualize themselves
undergoing this transformation because at the end of the day, whoever purchases a
digital product wants to undergo a
transformative process. This criteria is
the transformation, and they visualize themselves undergoing these three
steps. What happens next? You do not shoot
them with the price. This is at least my strategy. I never shoot them
with the price. I wait for them to ask
me after they're excited because they're usually
excited after I present them with this whole
framework criteria. I wait for my potential
clients to ask for the price. I wait for them to be
like, I like this. What is it going to take for me to undergo this transformation? This is very important steps
that I'm analyzing here. Please note that down. Do not ship them with a price
until they ask for it. I want them to resonate
with my transformation. I want them to visualize
themselves being transformed and I want them to desire
to ask for a price. Let's say that they
ask for the price. They go like, Okay, Lambros,
I really like this. This sounds amazing. This
sounds like a perfect fit. What is it going
to cost me, right? Here's the thing. Here's
what happens next. Throughout the whole funnel
throughout the whole funnel, from the first YouTube
video, they stumbled across. All of the experience
that they have into coming to the final
step of the funnel, which is them asking for
the price of your product. These people have been nurtured. They have been nurtured
from day zero to day, whatever when they
book a call with you. They know you, but most
importantly, they like you. Right? They like you. And here's the golden rule of sales. Again, I've never had any
sales training in my life, but I managed to close more than 50% of sales
meeting that I entered. Why? Because people like me, and they like me because
they're nurtured by my content. They resonate with my message. People buy from
people they like. That's the most
important thing for you to remember for the
rest of your days. If you're taking one
thing from this course, it's this thing right here. People buy from
people they like. If they like you
and they trust you, they will buy from you, coming back to the previous
segment of this lesson. People are going to
ask for your price. What's going to be
happening there? You shoot them with your price, $100 $100, $10,000,
and you stop. You really need to shut up. When you shoot them with
your price, you shut up. Don't say anything. You wait and you wait for them to
say the next word. It could take 5 minutes. It's fine. You're just going to wait for them to
say the next thing. And then you're going to react according to what
they have said. As a salesperson, I
want you to know that the expected thing for a
potential client say is no. You expect a no. You learn to expect a no. If you were to expect a yes, you wouldn't need to
enter sales calls. They would just throw
you their money, right? You expect a no, and you learn how to navigate
your no. So you ask them. Why not? We are you
losing your trust? Why don't you believe
in this program? And then you adapt accordingly. But it's very important
for you to remember that. We shoot them with a
price and we shut up, and the second of all, if your price doesn't
make people go like. This means that your price
is probably too low. If your price doesn't make
people go Oh, my God. Your price is probably too low. You want people to go like
when you hear your price. They want them to pinch themselves when they
hear the price. This means that you're
doing something correctly and you value your
program correctly. Now, pricing and
creating the product, it's a completely
different category, is a completely different story. I'm just giving you a tip that I talk about like other course man you can find in my profile. Now, if you do this correctly,
people will say, yes, and they will enroll in your program and then
the next step comes, which is fulfillment
of your product, wherever your product is. This course right here
was a marketing course. This course right
here was of course in which we analyzed funnels and more specifically a YouTube
social media funnel and we have reached the end of the
final piece of the puzzle, which was the sales call. Thank you very much
for being here. Thank you very much for watching this course until the end. In the next thank you
message part of this course, have a small gift for you. I'm going to see you there.
LAMZ, Creative Internet Pioneer
