Transcripts
1. Introductory Video: Me four years to create
22 digital products that have more than
60,000 downloads online. And I can guarantee you that I could do this
in half the time if I understood the
branding principles that we're going to go through
in this course right here. The truth is that as an
online business owner, I always neglected branding. I thought that being
myself, being genuine, and having a personal
brand online was enough, and I didn't have to
pay attention into basic foundational
branding principles that everyone else
followed. I know dumb mistake. The
thing is that I kept creating digital products and
I kept listing them online, and I had some sales
for many years. But the truth is that
when I implemented the tricks I'm
going to be showing to you in this
course right here, my brand exponentially grew. These branding principles
that we're going to be discussing about
in this course right here helped me
double my revenue in my digital products
and gain more than 2.8 million views and 25,000 subscribers on YouTube
in less than a month. So in this course right here,
I'm sharing with you all of the foundational secrets
that I implemented in my personal branding line
and transformed it into a secure brand that brought recurring customers
at bought again And again. So in the
beginning of this course, we're going to create
our target avatar. I'm going to show
you very easily how you can create
your target avatar to tailor your branding strategy to a specific individual person. Then we're going to move
into brainstorming, our UVP, our unique
value proposition, the differentiating factor that will differentiate our brand from all of the competitors and we put you in a niche of one. So you don't have any
competition in your branding. Trust me, this was
the biggest mistake that I was neglecting for years. After that, we're going to
move into your branding kit. The thing is that
most people start working on their branding kit. They start creating logos. They start brainstorming
the colors of the brand. Fore they have their
target autor and their unique value proposition dialed down, which
is a huge mistake. The third lesson I'm going to
be working on our branding. After that, we're going to work on the communication
of our brand. What is the COVID that we use? How do we communicate our
unique value proposition to our target avatar? This is going to be the
fourth lesson of the scores. And after that, I'm
going to show you how to actually brand
your content online. And how do let people know that your content and the information that you share online lies
under the umbrella of a brand? This will make you automatically
a person of authority, and you will see how
magically it will have an impact on the sales
of your digital product. Finally, in the final
lesson of the scores, we're going to be talking
about rebranding. How to rebrand pre
existing digital products that you might have in
order to revive them and push them again to the
market so a wide variety of new people can
appreciate and enjoy them. This is the course that I wish I had when I was starting out, and I'm very, very
happy that you stumble across this
course right here. So click on the
next pd. I'm going to see in the first
lesson of the course.
2. Class Project: Gentlemen, welcome again to this master class this
course right here, I'm very excited to
have you here and before we start with
the first lesson, which by the way, it's
going to be one of my favorite lessons in
the course right here. I'm going to share with you
the class project that you're called to complete right
by the end of the scores. The class project is
for you to actually design and create your
unique value proposition, which is a concept that if you don't know what a unique
value proposition is, we're going to be
discussing about this in the fourth lesson of the scores. So I want you to share actually your unique value proposition in the class project description
of the course right here. So go ahead and share your unique value proposition,
what's differentiate your brand for the rest
of your competitors, and I will be
personally reviewing every single one of the UVPs, the unique value positions
that you submit, which is also just a cool way to connect with me as your teacher, right as your instructor. Right? Thank you very much. I'm very happy to have you here. Let's dive into the first
lesson of the scores.
3. What is Branding?: Lade Gentlemen, I would
like to welcome you to the first lesson of the scores. In this first lesson right here, we're answering this
highly asked question of what is branding. If you understand what branding
is, and most importantly, if you understand the fact that branding never stops to happen, this association which
pretty much branding is, and we're going to be
analyzing the slides of this selector right here
is always happening. Branding never stops
happening, right? It's going to unlock just a new perspective on
your brain, right? It's just going to
help your business. Massively. So again,
in this lesson, we're analyzing,
what is branding. We're going through my
journey through branding, what changed when I realized the power
of branding, right? And in the next lesson, we're going to move
forward again and dive even deeper
in this concept. So again, welcome
to this course. Let's dive right into this. So what is branding and
my journey with branding. I'm going to start with actually what is branding because again, this is a highly asked question, and it's time to
solve this mystery. Now, branding If I could summarize the word
branding with one word, this would be associations. Branding is the deliberate
pairing or again, association of things
through an outcome. We got T one, bear
with me here, T one, and through an outcome, we associate T one with T two. Now, let's put this
into perspective because again, this
is very theoretical. Let's actually have an
example with Netflix. So again, T one, you can see this person
right here relaxing, then the outcome is
quality entertainment, and T two is Netflix. So what happens here? Why
is Netflix this huge brand? Because quality entertainment,
which is the outcome, pairs relaxing, which is
the action with Netflix, which is a product. Again, The product, which
is Netflix is paired with us relaxing
through the outcome, which is quality entertainment. This is why we associate
relaxing with Netflix, through quality entertainment
that Netflix provides. Right? Similarly, again, we can take a hungry person
with McDonald's, the pairing that you have when you're hungry and
you want fast food with McDonald's because
they serve tasty fast food. So in your mind in your mind, you have paired being hungry and meaning fast
food with McDonalds, the fact that they
serve fast food. So again, the outcome
of McDonald's, which is serving tasty, fast food has caused you to make an association between you being hungry and
McDonald's. Right? Again, it's not that
easy to understand what a brand is, but
bear with me here. Again, the outcome The
product of McDonalds, which is tasty fast
food has caused you to make an association in your mind with being hungry, right, for example,
in a certain hour. Usually after hours. If you're
being hungry after hours, you need fast food,
you have made the association with McDonald's. So again, tasty fast
food, the outcome, pairs, being hungry, which is your
action with McDonalds, which is a product. Let's go one more time, right? Quality entertainment, which is the outcome
that Netflix provide, pairs relaxing in your
mind with Netflix, which is the product. And here's the thing. We've mentioned this
multiple times. Branding always happens. It is in the nature
of the human mind to always seek for associations, to always associate
things together, to always find patterns. Branding always happens. So I branding always happens, you might as well
get good at it. You might as well
understand how to leverage branding
to your advantage. So again, You can think, for example, of you
telling jokes, right? If you tell good jokes, people associate
you with laughter. This is outside of business. This is a completely
outside of product, outside of digital products,
outside of business. I just an example to let you know that branding
always happens. Let's say that you
make good jokes. If you make good jokes, people will associate
you with laughter, which is good branding for
you. Again, good jokes. Which is the outcome,
the product, if you will that you
serve, Pairs laughing, which is the action with you. Good jokes, pers
laughing with you. This is how you
grow, for example, your personal brand in
your social circle. Again, branding always happens. And of course, if
branding always happens, there is good and bad branding. We analyzed examples of good branding, for
example, good jokes. A good outcome, we
pair the good action with you that produces this good outcome.
But check this out. A bad outcome will create a bad association
between T one and T two. For example, if you harm people, let's say that you hear you harm people, H harming people, which is the outcome will pair, let's say, bad emotions with again you, if
you harm people. So this is bad branding, a bad outcome that leads to a bad association
between two things. So again, since branding
is always happening, we better understand it
and make it work for us. An amazing example
is this right here. A weak brand paired with stuff that customers
like, which is again, products that are under the umbrella of a
brand that serve the brand that make the brand stronger lead to a strong brand, for example, you
can see with Nike. Nike would be a weak brand, but when paired with stuff that customers
like, for example, Big athletes, Lebron
James, Tiger Hoods, people have made already
good associations in their mind with
those big athletes. And this is why brands leverage the fact that people have made these associations
with these people. They take the mean
house in the brand, so now you associate the brand. With these people,
and a strong brand is something amazingly leverage, you can leverage a strong brand to create winning products, what's going to be leading
to winning customers, what's going to be leading
to a winning bank account. Now, from this
equation right here, so having a weak brand, having stuff
customers like having a strong brand, having
winning products, winning customers, and
winning bank account, let's analyze which things
we can actually tweak. And the things that
we can actually tweak are the customers
that we choose, right, and the products
that we create, right? And you might be
like, Okay, how we're going to tweak exactly
the customers. The already pre existing. Well, Let's start with the
product, first of all. Obviously, the products that we create as online entrepreneurs, the digital products
that we create, regardless of if you're an
online entrepreneur or not, right? You can
tweak the product. You can always make them better. You can always make
them more complete. You can always satisfy
people more, right? So tweaking the product to
make our brand stronger, something that we understand. But how can we tweak
the customers? How can we actually change of the customers that our brand
appeals to because a brand is stronger when it actually appeals to a smaller
percentage of people and keeps
them all satisfied rather than trying to
satisfy everybody. Trying to satisfy everyone is a characteristic
of a huge brand, which right now the course is not targeted to huge brands, right, that target
people worldwide. It is targeted to small
online businesses, right? So, how can we tweak this? How can we tweak the
customers that we target? Well, We will start
with the customers, and in the next
essen of discussion, I'm going to show you what is the importance of
a target avatar? What is the difference between the target avatar and
your target audience? And in next lesson, we're going to be creating
our target avatars to structure our campaigns in order to make our brands more vibrant and more
profitable, right? So thank you very much for sticking up until the
end of this lesson. I'm going to see you
in the next essen. I would we're going
to be talking about creating our target avatar and the importance of
our target avatar in this brand equation.
4. Importance of having a Target Avatar: Welcome to the second lesson
of the course in which we're going to be doing
a small introduction on what the target avatar
is and how creating a target avator is going to help your brand
exponentially. Trust me. This lesson is filled with valuable information that
you need to understand in order to be able to move on with the next lesson of the scores. So after the introduction, let's dive into what a
target avatar is. What is the difference
between a target avatar and a target audience and why you need to create a target avatar? How you will be able to leverage again this persona
of a target avatar. Create just better product
and elevate your branding. So introduction to
the target atar. In order to understand
what a target atar is, we first need to remember
what a branding is. Again, branding, as we said
in the previous lesson, is the deliberate pairing of
things through an outcome. It's the association,
it's the association, if you will, that your clients, your customers, achieve and do between the outcome
and your brand, right? So your outcome will
dictate this association, the characteristics of this association that
your customers do. And guess what, this pairing, the associations is
done by your customers. So this pairing is done
by your customers. So by understanding and
knowing your customers, you can tailor your product to fit the perfect
pairing that you aim for to achieve the
exact association that you wanted to achieve
in the first place. Because trust me, there
are many different types of associations that
a person can do. That there is not
just if you will, just good associations
and bad associations. There's a huge
spectrum in between with association based emotion, associations based on
clarity of information, associations based
on efficiency. So we can completely
perfect the type of association that
we're wishing to achieve if we understand
our customers. This is why we need
to take a step back and first understand the customer if we wish to create an amazing
and strong brand. So The first thing that you
need to understand is that digital products are usually consumed on an individual level. People consume and purchase individual individually
digital products. Right? You might see
an audience, right, interested in your, if you
will product, in your brand, and you might see huge numbers on your
screen, for example, 100,000 people watch this video or 100 people bought my product. But those are 100
individual people. This is very important
for you to understand. We're referring to one person. With our campaigns, with our
products, with our brands. We're not referring to
our target audience, we're referring to
a target avatar. And this is why we create
these target avatars, whenever we're creating
a digital product, whenever we want to
elevate our branding. So a target avatar, if you
will, is your ideal customer. It's not just your
average customer. It's very important for
you to understand this. Your target avor is not
your average customer. It's not just one
of your customers. It is your ideal customer. Right? We need to outline
our ideal customers, the absolute best person to buy our service
to buy our product, because if we target
our ideal customer. We will create our brand around this ideal
customer and guess what? We're going to be attracting
only our ideal customers. So a key to a successful
brand is to have a detailed target avatar
profile outlined, and most importantly, to have this target Avatar being
our ideal customer. I cannot describe you how
many times I've consulted someone on a one
on one basis that wanted to start an
online business, right? And they were not happy with their current business because they have tailored
or they haven't, if you will, They haven't
tailored their product, and they just hate the
people that they work with. This is the worst thing that can happen to you because
at the end of the day, you're going to be working
with your target avatar, you're going to be
serving your target avatar with your products, with your services,
and the last thing you want is to just associate
yourself with people that you don't really
like that much on an everyday basis, right? So why is a successful brand? Why is the target avatar the
key to a successful brand? Well, three reasons why. A target avatar is
the key in enhancing marketing effectiveness
in improving part development and
customer satisfaction, and in personalizing customer interactions
and communications, three of the most
important thing. So marketing, product, and communication with our target
autor and our clients. Let's start with marketing. Why target having tailored
our target avatar is very, very important for marketing. The first one is
precision in targeting. If we have noted down
our target avatar, if we know exactly, right? If we know exactly what our target avatar does
on a daily basis, what he consumes, other
brands that he likes. All of the stuff that
we're going to be outlining in the next
session of the scores, we can precisely
target him, right? And we can create highly
targeted campaigns which will lead into less
ad spent as we're going to be seeing next slides and just bigger revenue
for your brand. Now, a huge limit, I believe
that the people have, when I mentioned the
slide right here, the precision in targeting
is that they think that, I have outlined my target
out with extreme detail, but I'm not sure that
this person exists Well, there are 8 billion
people in this Earth. You think that your target
outer doesn't exist. I can guarantee you that regardless of which
knee you target and regardless of which market
your business operates on, your target outer exists, and there are at least
100,000 people with the exact same schedule and the exact same outline
as your target outer, regardless of which
knee you target. Trust me. So target avatar for marketing also leads
us to optimized ad spend. If we wish to run ads, the fact that it's going
to be so targeted, it's going to be actually way cheaper to run ads
for our target autor. So by focusing again on a
defined target avor you can allocate your advertising budget more efficiently, because again, all of our ad spend is going directly it's funneled directly into bringing our
target aor on board, and we're not just
losing money into advertising to people that
don't care about our product. This is just another huge plus regarding our target adtors. Also, targeting a target avatar leads to increased conversion
rates, because again, marketing is more effective, Marketing messages are crafted again around this target avatar and resonate completely
100% with him, right? So again, these are well understood and tend to be
more compelling and relevant, leading to higher engagement
and conversion rates. And this gentleman is
regarding marketing, if you create a target avatar, how you can save money, lead to more leads, and again, target
more precisely. Very, very important stuff. Regarding product development, target avatar is also a key. Creating a target avatar
is also a key for successful product
development and improving your already
existing product, right? So again, a target
avatar leads you to align your products with
your customer needs. If you understand
your target avatar, this will help you develop
products that meet the specific needs
and preferences. And again, this
alignment ensures that your product
features design and functionality resonate
with your ideal customer. And before you create
any digital product, right it is very, very
important for you to already have a target
avatar outline. And to tailor this
product to serve this this one persona, this one person,
the target avatar. All right? Again, it leads
to enhanced user experience. So when our products
are designed with a clear understanding
of a target avatar, the overall user
experience just improves. Remember the point
we had previously. In which we elaborated on how
the consumption right and the purchase of a
digital product is an individual thing, right? So making it as personalized, as possible, as
individualized as possible, will have a positive effect
on the life of our targetor, and obviously for the
life of our business. So again, this leads to high
customer satisfaction and higher customer loyalty,
which as we're going to see, next lessons, having
recurring customers it's going to be one of the
biggest assets of a brand. Because what a brand is is
that after the association, this positive
association between our clients and our
results, right? So the thing that
our clients crave and the results that
our brand brings, once the association is done, and if the association is
strong, like a strong brand, people will keep buying and buying for you because
in their mind, this neural connection
has been done between what they crave
and what they can achieve through your product
through your brand. Right? In that, obviously, we can have feedback driven improvement
by crating our target avata because a detailed target
avatar provides a framework for collecting and interpreting
customer feedback efficiency. So this feedback can guide continuous product improvements
and innovation, right? Regarding interactions with our customers and communications. We can obviously send
customized messaging, customize the copy of
our landing pages, customize the
products themselves, the communication inside
the products themselves, and we can highly also
leverage AI in order to achieve better interactions and communications with
our target avator, because we can input
actually the information and the details around our target
avator to an AI software, and we can actually ask
such a PNAI to act as our target avor which is
very, very cool, right? Again, obviously, having a target avatar will
help us build relationships. So personalizing
interactions, of course, makes customers feel
valued and understood, which helps in building long term relationships
and brand loyalty, right? And it also, of course, helps in improved customer service. So we can serve
these people better. We can communicate with
these people better because we have outlined
their characteristics, obviously, in huge detail with
our target avatar, right? And of course, the engagement. So persons
communications increased customer engagement
across various channels, including e mail, social media, and website, interactions. Okay. So now that we've outlined
what the target autor is now that we have mentioned the importance of
having a target autor. I think it's time to actually go ahead and create
our target autor. And the easiest way to
create a target avatar. After doing this
with many people on a one on one basis and teaching again many people throughout the world on how
to create target adaars. I pretty much created
target Avatar for every single one of the
courses that I instruct. I can guarantee you that
the easiest way to create target atar is
through downloading, this ten question
PDF that I have linked below in the description of the course, download
it, completed. I'm going to show you
in the next lesson how exactly download
it and completed, so you have outlined
your target avatar, and you're just going to
be leveraging this PDF, this complete PDF for the next lessons of
our course. Right? So let's move in
the next lesson, I'm going to show
you the questions that you should ask
yourself and you should complete right when you have time regarding
your target avatar, and then we can move with the
ext lessons of the course.
5. Let's Create our Target Avatar: L man, I would like
to welcome you to the third lesson of the scores. Now, in this lesson right here, we're going to be going through together this PDF
document that I have created that will
help you brainstorm. First of all, your niche, if
you haven't done already, will help you just figure out
in your brain what you want to serve and how you what problems you
want to solve, right? Which markets you want to
infiltrate, if you will. And it will also help you outline your target audience
and your target dater. Now, this PDF is going to
be very, very valuable, and a small disclaimer, this is usually the
PDF that I share with people that I work on
a one to one basis. So again, it's very,
very valuable. I have created it myself, and I know that if you
manage to complete it, it will just serve you for
months and years if you will, you know, for how
long you're going to be working on this
business of yours. Right? It's going to be
very, very valuable, so please take it
seriously and do not complete it using
artificial intelligence. This is supposed to
be very personal. You are supposed to use
your actual brain, right? Your innate intelligence and
an artificial intelligence, so do not use AI, let's
dive into this lesson. This right here is the PDF. It's the Niche target
avatar research PDF. So again, using this PDF, we're going to be brainstorming
your desired nes, we're going to be identifying
teachable skills or experiences and creating
a target avatar. So of course, if you want to
also brainstorm your knees, you can use and answer
these questions right here. For example, what industries or sectors are you
drawn to and why? Or what specific problems within these sectors can you envision
your business solving? So again, This PDF document is created in a way in which you need to answer each question. Question by question. You
can't hope from question one, for example, question five. It is just created in a way to facilitate your brainstorming
process, right? So again, identifying teaching,
skills, or experiences. This could be relevant
for you for now. But this is the relevant part. Creating a target avatar. After that, we understand
target avatars core problems. Let's start with creating
your target avatar. We're going to start by answering this
question right here. Who benefits most from your
skills or experiences? And if you're not if your digital product isn't
around skills or experiences, you can answer whatever you
see skills or experiences. You can answer digital products. So for example, who
will benefit the most from your products?
Describe them. Build a detailed profile
of your ideal customer, include demographics
and psychographics. Once you complete by the way, this document rate here, you
will export it as a PDF, and it's going to
be very easy for you to import it into GPT and just give GPT immediately all the information
regarding your ese, your product, your target out or your target
audience, right? So you will be
exporting this and you're going to be leveraging
AI with this document. So again, make sure to add as much information as possible. Then, what are the
daily challenges or needs of your target auditor? Again, understand
the pain points that your business
could address. Very important, as many
pain points as possible. Where does your target autor seek information or solutions, identify communication
channels to reach your audience effectively. Now, If you don't have any ideas or if it's not one of those days that ideas just
pop in your head, you can actually search
some stuff online, and you can actually use AI. For example, If you
don't know, for example, communication channels
reach your audience, effectively, Yes,
can you can ask AI. But it's just better for you
not to use AI for this one. What values or interests
does your target Adar have? Again, align your business
values with those of your target audience to
increase relevance and appeal. How does your target Avatar
make purchasing decisions? Again, very important questions, and I want you to
write at least, let's say 50 to 1,000 words below each
one of these questions. It's just going to
help you massively creating your target avatar. And now, we're going to be
deepening your understanding. So what forums,
social media groups, or communities does your
target outer belong to. Explore specific platforms for direct insights and
engagement opportunities. So again, in the future, when we're going to be
targeting the target outer with our
marketing campaigns, of course, I have many
other marketing courses that you can check
out in my profile. It's very important for you to already have outlined, again, the communities, the
social media groups, and the forums that your
target outer belongs to. Then How can you test your business concept with a small group from
your target market? Plan for initial feedback and validations of
your business idea. Again, if you're not sure
which product to create, if you're having created
this product already, and if you're about to invest a big amount of time
in creating a product, you can actually test it
before you start launching it? Finally, what objections might your target adder have
to your product service? And how can you address them? Again, you can use
AI to brainstorm some objections that your target adder has regarding your
product and service. That being said, you need
already previously to have identified your product and service to be able
to do this, correct? So once we're done with creating just a basic outline
of our target avatar. And again, the more
information that you add into this, the better
it's going to be for you, I can't stress this enough, the next step is to identify and understand the core problems
of your target avatar. Because at the end of the day,
in this whole businessing, in this online businessing, we are selling those
digital products and we're distributing
this digital products into the marketplace to infiltrate markets
and to serve people, right to solve
people's problems, to alleviate the
pain from people. And again, in exchange
from the alleviation of pain gain capital, right? So it's very important to
understand the core problems of our target avatar in order to be able to capitalize on the
solutions of those problems. So answer these questions now. What are the most frequent
challenges your target Avar faces on a daily basis? Identify common issues that
affect their everyday life? Or sorry about that, in what areas do they feel the most dissatisfaction
or frustration? Pinpoint specific domains
where your target Avatar experiences
discontent, right? What goals or task does your target avatar struggle
to achieve or complete? Again, mention as many goals
and tasks as possible. Of course, goals
and tasks that are relevant with your product,
right and your service. What are the
emotional pain points for your target avatar? Understand the
feelings and emotions tied to their challenges. One of the most
important prompts, this one right here,
the emotional pain 0.1. What are the
emotional pain points for your target Avatar? Right? Because we can
capitalize on the motion. We can capitalize on the
attention that we can drive to our product through the
emotion of our target avatar. And once you understand the
target at the pain points, how they really feel,
this is how you can tailor your
marketing perfectly. How do these problems affect your target avatars personal
and professional life? A has the broader
impact of these issues. What solutions has your
target avatar tried in the past and why have
they failed, right? What are the barriers
that prevent your target Ater from solving these
problems on their own, right? So knowledge gaps, for example, resources, or external
circumstances, and try to fill on these gaps, try to fill these barriers with your product, with
your services. What does your target
after wish they could do differently in tackling
these problems? Or how do these
challenges influence your target aa's decision
making processes? So again, Before you answer
all of these questions, if you want just an
extra thing to elevate your experience and elevate this whole brainstorming
process right here, you can actually painpoint and mention the ten core problems
of your target atar. And if you can't
actually do this by yourself, a cool
way to do this, and I teach this
in many other of my courses is that, right, complete these ten questions, export this as a PDF. Import this into CPT, for drag and drop it
directly into AI, into CPT and ask CPT, based on the target
ator profile that I provided you with this PDF, I want you to brainstorm
the ten core problems and mention right down
the ten core problems of my target avatar. CPT, based on the information that you have input right here, will give you back the ten core problems of
your target autor. And then your call
with your products, with your digital products, with your services with
whatever you give out to the market to solve as many of these ten core problems of your target auditor as possible. The more of these
problems you solve, the better your brand will be in the eyes of your target
auditor in the future, because your target
auditor will associate your brand with solutions
to his problems, which is just the
coolest association a person can do, right? So, this was a target auditor. This is how we created
our target avatar. This process right here, this brainstorming process of you answering these questions, diving deeper into
the psychographics. Again, off your target avatar
is extremely important. I want you to write down as
many answers as possible. Do do not go cheap
with the answers here. The more words the better. Right? And now we close the chapter of the
target outta once you create this PDF and you save it into your computer,
in your MC, right? Then we're going to move into the next lessen of the scores
in which we're going to be discussing about the
unique value proposition that your brand should have in order to shine like a star in this sky of just countless
brands out there. You need a unique
value proposition, something that differentiates your brand from
the other brands. And in the next ss.
I'm going to show you exactly how to achieve this. Thank you very much,
I'm going to see you in the next sen of the scores.
6. Creating a UVP: Gentleman, I would
like to welcome you to the fourth lesson of the course. To make a small rewind of what happened previously
in the course, we started by analyzing
what a brand is. We talked about the
association that a customer makes between
the outcome that you provide and your brand right once this association happens. Then we analyze the importance
of the actual customers, because the association of the brand comes
from the customers, and we needed to
take a step back and actually brainstorm
our target out, create our target are. And this is exactly what we
did in the previous lessons. We started by analyzing the
importance of target are, then we moved into
actually creating the target are from the PDF
in the previous lesson. Now, at the end of
the previous lesson, I told you about the
unique value proposition that every single
brand needs to have a unique value proposition in order to differentiate itself in the market and just
gain more effort, if you will and gain more
traction in the market. So in this lesson right here, we're diving deeper into what a UVP is or the unique
value proposition, and how you can actually achieve your UVP by the end
of this lesson. By the end of this
lesson, again, you will know how to create your unique value proposition, how to brainstorm it, and how to communicate it with
your audience. So thank you very much again,
welcome the fourth lesson. Let's dive right into
this. So Creating your unique value proposition. We're going to be starting
by analyzing what is a UVP, why it is crucial for your brand and how to
actually create one. What is a unique
value proposition? A unique value proposition
is a clear statement that describes the benefit of your product or your service, how you solve your
customer's needs and what distinguishes you
from the competition. Again, it is a statement where the UVP is a
sentence, if you will, a sentence that
you will circulate and regarditate
throughout your branding. For example, Nike, just do it. This is a slogan, more of
a slogan rather than UVP. But I can share with
you the unique value of re position of my
online business. And my online business, apart from this online
courses that you see right here is that I take people
with knowledge and experience, and I help them monetize their passions through
course creation. So my UVP is that
I take skillful, experienced people
with passions, and I helped them monetize these passions
through course creation, without spending a single
diamond ads and without needing to have any
followers, right? So this is my unique value proposition, for example, right? I described the benefit
of my products, which is I help you monetize your passions through
course creation. I also mentioned how you
solve your customers' needs, again, through course creation. And what distinguishes me from the competition is that it's done without paying a
single diamond ads, without having any
followers, right? So the key elements of a
unique value proposition is that the benefit are the
benefit of your product, are the benefit your
product provides, the target audience
you're addressing, and the differentiation again set you apart from
your competitors. The first part, the benefit that your product provides, is, of course, it comes down to your product, it
comes down to your product. The target audience, we talked
about this, and finally, you need to understand
it that you need a differentiating
factor to differentiate you apart from your
competitors in order for this UVP work for you
to have a strong brand. So what is the importance
of a strong VP? A strong VP is crucial because it again sets
you apart from competitors. It clarifies your brand value, which is very, very important. Because again, this association that people will do
between your brand and the outcome
that you serve will not be the same
around other brands? It will be unique
for your brand. It also helps you attract
and retain customers. And again, attracting people and make them buy again
and again and again, it's extremely
extremely important. So again, a unique
value proposition and a strong one
communicates your unique benefits clearly and concisely, making it easier for
potential customers to understand why they should
choose you over others. So let's talk about some
actionable steps for you to craft your unique
value proposition by the end of this video. So crafting this unique
value proposition actually involves several steps. We're going to start
by identifying your target audience.
You've already done this. You identify the problems
you have to solve. Again, we've already
done this by brainstorming the
ten core problems of our target audience. Then we highlight
the unique benefits of your product or service. We differentiate our product from the
rest of the product, so we define our
differentiators and we create a clear and
concise statement. So let's start by
the first step, which is identifying
your target audience. Of course, everything starts by knowing who your
customers are, and this is what we did
in previous lessons. Step one is checked. Step two, that you need to define the
problem that you solve. So you need to identify the main problem that
your audience faces, or in our case, the ten core problems
that our audience face. This requires
understanding their pain points and challenges. This is why we did all the brainstorming
in the previous lesson. And again, some actionable
steps to do this, Include conducting surveys and interviews to gather insights, analyzing customer feedback and reviews to pinpoint
common issues. You can do this with surveys, or just as we did, can you can export
your target audience and your target avatars
profile, again, as a PDF, after completing it as we did
in the previous seen, you can import it in AI and directly ask for
the Dengo problems of your target avatar. Right? Step three, You need to highlight the unique benefits of your product and service. So once you've
defined the problem, you need to list
the unique benefits your product or service offers. So you need to focus on the primary value it
brings to your customers. Some actionable steps would include using customers
testimonials, for example, in case studies to illustrate these benefits and
highlighting features that translate to tangible
improvements in your customers lives, right? Step four, define
your differentiators. You need to determine
what makes it unique. This is one of the
most important things in general in online business. If you don't have a
differentiated factor, you need to find one. Your purpose is to find your differentiated
factor, right? Compared to all of the
other business out there, because it is
competitive out there. You need something to
differentiate you from others. So conduct a
competitive analysis, analyze your competitors, identify the gaps and
opportunities and focus on aspects that set your
product or service apart. From these competitors.
So what are some actionable seps
you can do here? You can perform a swat analysis. So outline the
strengths, weaknesses, opportunities, and threats of these competitors
of yours. Right? After you've done this, list
your unique selling points. So again, pro performance for analysis
also on your product, on your service, right,
little unique selling points to figure out what are
your differentiators. Right? Step five.
You need to create a clear and concise statement. Again, I cannot stress enough how important it is
for you to have a UVP, a unique value proposition. The unique value of
proposition is going to be communicated, right, again and regurgitated through all the messaging
in your marketing. It's going to be in your
content. It's going to be in your landing pages. It's going to be
everywhere, right? So this is, for example, a cool unique value
proposition structure. So four, and then you mention
your target audience, your product is a category that and then you
mentioned your benefit. Unlike your competitor, we, and then you add your
differentiative factor. An example is An
example, UPF Dropbox. Secure file sharing and
storage made simple. Slack, be more productive
at work with less effort. So you need to draft multiple versions of your
unique value proposition, and in my case, it
took me some time to actually brainstorm my
unique value proposition. So I'm going to share with
you some actionable steps to brainstorm your
unique value reposition. So structures, if
you will. This is a unique value reposition
structure one. The simple benefit statement, and you go like for
your target audience, your product and
service provides key benefit by how
it's solves a problem. So For busy professionals,
if you will, our App provides time saving task automation by streamlining
routine workflows. Target audience,
busy professionals. Product is our app, key benefit, time saving, by, and again, how it solves problems. It streamlines
routine workflows. A second unique value
position structure is the problem solution
result framework. So we help target audience, the problem or target audience, by the solutions
of this problem, resulting in positive outcome. So for example, we
help freelancers manage their projects
more effectively, more efficiently, by
offering an all in one project management
tool resulting in increased productivity
and less stress. So you mentioned the
problem, you mentioned the solution and the result of the solution that
you provide for this problem. Structure
number three. The comparison approach. So unlike the competitor
product and service, right, our unique differentiator helps target audience
with a key benefit. So unlike traditional
dodging tools, our software offers real
time financial tracking, helping young families stay on top of their finances
effortlessly. So we compare if you will, the solutions that we provide to our target atar problems
with our competitors. And this is how we
highlight that we have a unique value proposition. Or you can also use the
value promise formula. So our product is designed for these people who
want this outcome, offering this unique feature that causes a specific benefit. So our fitness abit is designed
for health enthusiasts, who want personalized
workout plans, offering AI driven
recommendations that adapt to your fitness level. And finally, just set the
stage for the next dozen? O unique vale proposition
structure five, which is emotion
driven statement. And in the previous
dozen, we just outlined, and we analyzed how
important is to understand the emotion of your
target avatar to structure your campaigns
on a better way. So for target audience, our product and service provides this emotional benefit by
how it delivers the value. So, for example, for pet owners, our organic pet food
provides peace of mind by ensuring all natural
high quality ingredients for their beloved pets. And what's the emotional
benefit here? Peace of mind. Cool. Cool. So, now we're done with the
unique value proposition, we have closed the first chapter
of our branding journey. Right? Now it's time to move to the second chapter of
our branding journey, which is actually the
visual branding profile. The visual branding
profile is something that people start to stress before they actually stress
about their target out before they actually stressed about their unique
value proposition, people always go
like, and they're, let me create a log L et
me change the colors of our brand without even knowing what they're going
to be selling, which for me, it's one of the biggest
mistakes you're going to do as a marketer and in general, as someone selling
anything online, right? But now that we're done
with the first chapter, that we know what branding is that we know
our target avatar, that we have brainstorm
unique al proposition. It is time based
on these things, based on our
differentiating factors with our vale proposition, based on the target avatar
that we have created Now it's time to actually work on the
visual branding profile. I'm very happy that you made it up until this
point of the course, and I want you to know that
you will be rewarded for all the information that you consumed previously
in this course, because you will see
how effortlessly everything will come
from this point onwards. Thank you very much. Let's dive into the next assion
of the course.
7. Creating your Brand Kit: Okay. Congratulations
for making it up until the fifth
lesson of this course. Again, now, we're done with the first category of lessons, which we analyze everything
around branding or under target avatar or under unique value proposition,
all that stuff. It's time to move to the visual representation
of the brand, which is something
basic, simple, right, but it's very important
for you to have it nailed. And back in the day when we're creating the
visual representations of brands without those
amazing software that exists right now, right? We used to try to
brainstorm the colors, then take screen set
of off the colors, add them into folders, then you would lose the folders, and you wouldn't remember
where the colors we, you wouldn't remember
the code of each color. But now I'm just going
to show you how to build a brand image
with just two very, very simple software
softwares, right? So the first one, it's
going to be coolers. It's called coolers
from cool colors, and the next one is
going to be anda. Both of them are
completely free. You don't need to pay a
single dime to use this. I'm just going to show
you how easy it is to set up a brand image in
literally minutes. Right? So welcome to the Sassen. Let me show you
exactly how to create a brand image with those
two amazing softwares. So again, the first
software that we're going to be using is coolers. Now, coolers, again, it
comes from cool colors, and here is exactly
how coolers work. Now, there are many
different tools up here that you can use, but we don't need to stress
about these for now. First thing that you're going to see when you walk in coolers, is that you have all
of these colors, obviously right here, right? And you can do many
things with each color. You can like it, you can
save it, you can lock it, you can view it shade, you
can check the contrast, and you can also
remove the color. So every time you press
space on your keyboard, you can see that these
colors will refresh, and it will suggest you
colors for your brand image. So for example,
you keep pressing refresh until you find colors
that resonate with you. For example, these earthy tones right here, I really like them. Let's say that I like,
for example, aki, right? I like Walnut brown, and I also like gun metal. Right? So once I lock them, once I press space again, the only two that will refresh,
are these two right here. All the others are
locked. So I can keep pressing space until I
find a color that I like. So let's keep pressing space. For example, I kind of
like this vista blue. Let me lock it. And
then the only color that changes is this one. Et I would like to find
something like a red, but a subtle red, for
example, for this branding. Chili red would be cool. So this is a cool just branding profile for
you to check out. And again, you can
tweak many stuff. You can watch this as a grid, so you can see the different
shades of this red, right? Or you can again check the contrast with black
text, with white text. Let's check the
contrast with Okay, I'm sorry 1 second, second, sec. Cool. Then you can switch the colors in different
again directions, so you can compare the two
colors that you like the most. You can have the blue with the blue and
the red right here. So cool stuff, then you can
copy obviously the color. This is the color. Let's
say the code of the color. Once you like a
color, you copy it and we're going to
paste it in Canva. Again, you can also
watch as a grid, but these are in
the pro feature. Honestly, you do
not need to have the pro feature of the software. You really do not
need the pro feature. We just need to
select some colors. So let's say that you actually selected these
colors from a brand. I don't want to
exhaust you here. Let's say you used color
coolers, and you selected, let's say, one,
two, three colors for your brand. What's
the next step here? The next step is
to launch Canvas, and this right here is Canva. In Canvas, you will see the left part of the
screen right here. You will have many
different things to choose. Design, elements,
text, brand, aplods, draw, projects, apps,
bulk, and create. We're going to going to brand, and once you go to brand, you will see that you
will have your brand kit. Or you can press set up
your brand templates. And this will just move you into a next page in which you are able to
set up brand templates, for example, presentations,
all that stuff. We're not going to
be messing with brand templates for now. What we're going to
be doing is that we're going to be checking
out our brand kit. And our brand kit is again, one of the most important things for you to have nailed down. It's so easy to do with C. So the first thing with a brand kit is that you enter your logo. In my case, this right here
is the logo of my brand. The brand is the course
creation academy. I teach again, passionate
individuals how to monetize their passions
through course creation, and this is the
logo of my academy. You can aplod your logos. Once you have
created them, we can have and we will have a lesson on how to
create brand logos. It's very easy, and we're
going to do this in Canva. Again, you edit and you paste
your brand logo right here. Moving on, you have
also a color palette. So again, This, for example, the brand colors of my brand. This is the colors of my brand. And you'll see that they're
inspired from the logo. So let's say this,
for example, purple, this yellow, right it's
inspired from the logo. If you want to add more
colors based on your brand, you go to add a new color, you go to cool, you copy the code of
the color and you paste it right here and check
this out just like that. We have the color of our brand. If you go here, tweak
this from the brand kit, you will see that we have again the colors ready of our brand whenever
you want to use them. This is how you use the colors. I don't want to say
the changes because these colors don't
reflect my brand, then you can move on the phones. You can change the different
phones of your brand. For example, you
can choose a phone. Let's say that my brand
resonates with this. Font right here.
All right, bolt. So whenever you type,
automatically Cvl, will give you the brand phones
that you have selected. So go ahead and select phones that
resonate with your brand. Go ahead and select
again, titles, subtitles, headings, subheadings, section headers,
bold quote caption. You can choose all
of the different phones that resonate
with your brand, and it's just going
to be e cool process, and it's also very
relaxing, by the way, to brainstore phones
of your brand. Then you can move
your brand voice. Again, you can describe
your brand right here, describe your brands
unique personality, how you communicate
with your audience. Your voice is an important way to attract people
to your brand, create connections and
build trust with them. Again, make sure to add up to 500 words that describe
your brand so Canva, and it's artificial
intelligence built in, can understand what your brand, and it just can suggest you better ways to utilize the
power of Canva for your brand. Again, you can add
your brand voice. I personally haven't
added a brand voice. And of course You can add
photos regarding your brand, you can add at graphics regarding your brand and
icons regarding your brand. Now, from all of this brand template right
here in the brand kit, the things that I use
the most are the phones, obviously, the colors,
and the logos. Everything else, yes,
okay, definitely, you can use and you can add, and it will help you. But the most important
things that you need to understand you need to
nail down are the colors, the logos, and the phones. Those are the three things that we're going to be using the most regarding our
branding, right? Obviously, the colors
everything's online, everything's digital,
all of this. It's going to be
websites, landing pages, images, so we need our
colors to be on point. We need our logos
to be on point. Then in the next son, I'm going to show you
how to create logos. Again on Canva
very, very easily. And of course, you need
the phones to be on point. You need people to understand
what you're talking about, and you need, again, the structure of your letters, how the letters look to
resonate with your brand image. So this was the
first step that we took into again,
the branding kit. And in the next essen, we're going to move
into designing some logos for our brand to just take things
to the next level. In your match, see
you the next essen.
8. Communicating our UVP - The Copy: Gentlemen, I would
like to welcome you to the sixth lesson of the course. Now, as we've talked about
your unique value proposition, you might have the
question. All right, great. I have brainstormed my
unique value proposition. But how am I going
to communicate this unique value proposition, this UVP of my brand of my business of my products
to my audience, right? And the magic, if you
will, copy writing, and what we're going
to be discussing in this video right here
in this lesson is the closest thing to magic
that you're going to be experiencing in online
entrepreneurship and in branding, right? The magic way we're going
to be communicating our unique value proposition
to our audience, to our target avatar is
going to be through copy. Now, in many of you
might know what copy is. In the world of again,
online entrepreneurship and in general entrepreneurship, we refer to copy as if you will, the text, the communication via text with our target avator
with our target audience. So again, for
example, the headline of your landing pages, the headline of your websites, the e mails that you're
going to be sending, this all is the
copy of your brand, the copy of your branding. And if you wanted to
build a brand that is, again, big and strong, and for the associations
that your target Avatar will be doing with your brand to
be big and strong, you need to have a
consistent copy. A consistent way to communicate your unique value proposition. Just like we have
consistent colors, if you will, with our brand, and we created this
color profile on Canvas, so we always use
the same colors. We need to have the same voice, if you will, the same copy. And the best way to have a
consistent copy is to keep communicating our unique
value proposition through all of the different
channels that again, we have access to
our target avatar. Now, I know that
this introduction was kind of all over the place, and we're going to
be putting things into perspective
because I'm going to be showing you the exact copy
that I keep under my brand, which is the course
creation Academy. So to give you some
context before I reveal to you the copy, and the unique value
proposition that I propose again in every single
destination of my target out, and everything is going to make sense to worry about this. I'm going to make a small introduction
about my brand so you know pretty much what I'm going
to be showing you, right? So I have a brand. It's called the course Creation Academy. Inside this academy, I take people that are experienced
that have passions, but don't know exactly how to enter this online realm and how to monetize their passions. So I help them monetize their passions through
course creation. Through again, packing
these passions, their ideas and their
thoughts into courses and distributing them to start
monetizing these passions. Now, this is something that is done by many people online. But what differentiates my brand is my unique value proposition, and it's that I
help them monetize their passions and turn
their passion into profit without spending
a single dime ads and without needing to
have any followers. So everything is
done organically. No one else does this
in the online space. And this is what differentiates
my brand and has again, helped my brand
become so successful up until this point, right? So again, just as you did in the previous
class and I sat down, I communicated my unique
value proposition. I brainstormed my unique
value proposition. I had created my target atar, and now it's time to show you how I communicate my
unique value proposition. With my target Auer. So let's exactly dive into
this analysis of my brand, let me show you exactly the
consistency behind the copy that I use into every
single destination that my target autor lands on online. So everything starts
from my YouTube channel, and my YouTube channel is
called Lambs, for example. You can see in the
description of my YouTube channel, right? I share this tag. I say, I help brands and people create launch and scale
their online courses. Now, a small disclaimer here. You do not need to have the
exact same copy or mention the exact same unique
value position in every single destination
online. You can tweak it a bit. For example, I
tweaked the bit here. I didn't say my unique
value position. I didn't mention my unique
value position, which, again, I help people turn their
passion into profit through course creation without spending a single dollar ads, and not having any followers because this is a bit too much. So I keep it very
basic here, and I say, I help brands and people create launch and scale
their online courses. So this is my Let's say
client acquisition system. It's my YouTube channel. I just share information
on how to create courses, cool information,
very valuable stuff. So if someone is
interested, right, they go ahead and click
some of these links, and the two most
important links that they can click is again, to view more about the coors creation
academy, about my program. So this is the
landing page, right? And I want you to focus on the copy of this landing page
of this website right here. And you can see my unique
value proposition, it's the first thing that
I show to my audience, and they know that they're
under the umbrella of the coors creation Academy. They have associated already these valuable pieces of content right here
with my brand. They know that I provide value, and they want more value, right? So they go ahead and after creating this good
association of again, Not knowing what they want to teach online and not knowing how to monetize their passions. They are able to take one step
closer to the destination, which is monetizing
their passions. So they make the association
between the course an academy and monetizing
their passions. They want more, they come
into the slagging page. So you can see my copy here, monetize your knowledge
and passion in less than 30 days without a following ads or
teaching experience. This is my full unique
value proposition, the biggest version of my
unique value proposition, and it's the first thing that
I'm showing in my website. Below that, I have the so
called VSL Value sales letter, which is just a six minute
video in which I write more and more and more value. And again, copy
here. After creating more than 20 courses
and teaching more than 60,000 people from
168 different countries, I know exactly the steps anyone can take to
make this happen. All you need to do
is follow my step by step guide again, some
testimonials, right? And this is pretty much the
landing page of my brand. But why did I show you this? I showed you the landing
page of my brand, not to sell you my service,
but more importantly, to show you how I use my
unique value proposition, and how important it is to have the first thing that people see the unique value proposition. So they associate this unique
value proposition from my website to the unique
value proposition that I have on my profile. So I helped brands and people create launch and scale
their online courses. Then you move to my website, monetize your knowledge and
passion in less than 30 days without a following a
or teaching experience. And then they might want to
enter my private community on school in which I engage
on a 11 basis with people, and I help people
more deeply, right? So You can see the
description of my community is
learn how to create, launch and scale your
infantament products, Infotainment products is
another word for course, without any followers or without paying a
single dime in ads. So check this out. This again, unique value proposition is a bit differently
structured than this one. So right here I go, for example, monetize your
knowledge again and passion in less than 30 days, without a following adds
or teaching experience. So the first part, monetize
your knowledge and passion in less than 30
days, here it's different. Right? Here I say, for example, learn how to create
launch and scale your infotainment products. But the second part, which is what differentiates
me from the rest, which is without any followers without paying a
single dime in ad, is still there, right? So again, This is the
copy, more copy here. The course Creation
academy framework takes a complete beginner with no previous videography
experience, zero followers and no
idea regarding marketing. And through a series
of intense training, weekly calls and access to the course creation academy
framework which I revealed for the first time
online transforms him into a complete
course creator. This is just another, right? If you pay close
attention, this is just another way to communicate
my unique value position, an even longer way to communicate a unique
value position. Because what I'm saying in
this paragraph eight here, is that I take a
complete beginner, and I help him monetize his passions through
course creation, without needing any ads, without having any followers. So what I'm saying right here, what I'm saying right here, and what I'm saying right here, it's the exact same thing. It's my unique
value proposition. And this is the
beauty of this brand. This is why this
brand is successful, and this is why this brand
just this circular incomplete. I hope you understand
how you need to implement your unique
value proposition, why it's so important. Create and brainstorm a
unique value proposition to distribute it to
all of your channels. This is of key importance. But the coolest thing is
that you can't brainstorm a unique value proposition if you don't know who
you're serving, and this is why we needed to create a target avatar in order to step up up at this point of the course in which we have
created our target Avatar. We have our unique
value reposition down, and we have distributed our
unique value reposition into every single channel
right online that our target Avatar could
stumble upon our brand. So they all know that all of these destinations are on
the umbrella of our brand, and this how your brand, Ladies gentlemen will
become successful. Now, in this video,
I reveal to you the ultimate way
that I bring leads and I bring people and I
bring ibs to my brand. And this is through
organic content, right? Many brands, nowadays, if not, most brands nowadays
rely in organic content and social media to bring
iballs to their offers, right? And an amazing way that perhaps you already
follow right to bring ibs and revenue to your digital products is
through organic content. But one thing that many
people do not actually consider is that your content can actually be branded
around your brand. Right? I'm going to show you
exactly in the next video, how I create content, and how I brand my content. So even when someone doesn't know me and watches
by accident, right? Because my video is
recommended, for example, in for you page on Teo or
his home page, on YouTube. If he by accident,
watches this video, then He understands that my
content is around a brand, and he feels more secure, he feels more confident to
purchase my digital products. So in the next video, I'm
sharing some tips and tricks that I have implemented
in my videos, right, that pretty much mask them under the umbrella the
umbrella of a brand. Thank you very much
when you're seeing in the seventh lesson
of the scores.
9. Branding your Organic Content: A key factor of
client acquisition, and in order to populate again
your funnels, if you will, and turn just more ibles into your offers into your
digital products. It's going to be your
organic content, right? And many people neglect
organic content. They do not brand
the organic content, which is a absolutely
huge mistake. Most people actually do
not know that there is a way to brand your
organic content. There is a way to let
people understand that your content belongs in a brand and just help your
products sell. More. In this lesson right here, I'm going to show you how I have branded actually my
organic content, the tips and twicks
that I follow to add some subtle signs inside my videos that let
people know that, okay, this content
belongs in a brand. I'm I'm just not a random guy online telling you things.
I also have a brand. I have a business
around the stuff, and I've helped multiple people. Achieve the results that I'm showing you in this
vide here, right? So this is what
people want you want people to be thinking when
they're watching your content. Right? Everything
becomes easier if you have a brand around
what you're saying. So in this video,
going to show you exactly how I brand
my content and some absolutely masterpieces
of branding around content. I'm going to show you
example of people that have brand their
content perfectly, and you can 100% imitate them and take
inspiration for them. So let's start with my content. Once you see my home
page on YouTube, you will see some very,
very key characteristics. The first thing, well, pretty much, these are
two things, right? Apart from my unique value
reposition and my copy. If you just zoom out
of this picture, right and you see it,
what can you observe? Right? You observe the
color purple, right, which is consistent
across my content, and you also observe my name. So lambs, right? Lambs here, lambs on the light, and you can see also
the color purple. These are my brand
characteristics, for example, the name of me, the creator of the Cline
course creation Academy, and the color purple, which is consistent
also in my website. So now website, you can
see the color purple is my brand in color. You will see everywhere purple, purple, purple,
purple, purple, right? Vercle color, by the way. So, you can also see my name. When you move closer into one of my videos and
you open my videos, you can see that you can
see the logo, if you will, of my personal brand, which is Lambs on the
top right of the screen. I could have just
elevated the lights as I have in this frame right
here for you not to see it, but for the YouTube videos, I want to actually boost
my personal brand, and this is why I always
lower on the light, and you can see my logo. The same thing here, the logo is purple on purpose, right? 'cause everything again
around my brand is purple. Also branding is
consistency, right? Because if you have
consistency in your content, people will keep making
those associations between your content and the
positive results it's going to be taking
from your content. If you do not have a consistency in your content and if
you don't build a brand, then people might actually, yes, still do those
positive associations if your content is valuable. But how are they
going to keep making positive associations
from you and your content if they
don't realize that your videos and your organic
content belongs in a brand. You can see here, for example, in my thumbes, they're
very consistent. When someone sees
a thumbe of mine, he knows that he's going
to take value from this video because it's just consistency, consistency,
consistency, consistency. If you could summarize again
branding into one word, this would be consistency in order to allow people to make these positive associations
around your content around the value you provide
and around your brand. Again, in my videos,
consistency. You can see my name on
purple, basic stuff, right? I'm not asking for
anything crazy. My name, purple, consistency. Now I want you to
check this guy out. This man is Alex O r Mosey, and Alex Ormosy is pretty
much a branding genius. Right? He takes things to
the next level, and a very, very a key differentiator of
his brand is the fact that the hats that he wears literally have
the name of his brand, not only his hats,
but also his clothes, but you can see that Alex
Ormosy is so big into branding. Then so big into
promoting his stuff and letting you know that
yes, I have this brand. Yes, I'm the real deal, that
he has acquisition.com, which is his brand that pretty
much buys other companies and helps them scale
literally in his hat. If you see his T shirt also has the logo
of acquisition.com. This is how dedicated
Alex Mosey is in this online
entrepreneurship game. Now, Alex Mosey also very
recently acquired school, which is the exact website that I have my community
on it's just a school. It's a website in which you
can host your community. And if I go down in a video, if I scroll in one
of his videos, I can pretty much
guarantee that I can find Alex Mosey
wearing a school T shirt. So give me 1 second here. I'm going to find it or I
can search it actually here, Alex Mosey School. There it is. So you can see Alex Or Mosey. 1 second. Let me click on
this video. There he is. You can literally
see Alex Or Mosey wearing a school shirt
and a school hat. This guy literally marries
his brands, and it's so cool. I find it so amusing because
this duty is literally the epitome of a person that once you know that he
belongs in a brand, he has this brand created. And suddenly, all of his content becomes relevant
and becomes more valuable, and you listen to him more
because he belongs in a brand. You're going to take something
from this video is that I need you to tailor
your content to be consistent and to have some key aspects that
will let people know that we let strangers
that stumble across your content know that
you're talking to them, but you have a brand and
reputation and testimonials and previous clients
on your back to support what you're
saying them, right? It's very, very important to some small things
here and there in your videos to let people know again that you are
the real deal. This will help you a lot by with selling your
digital products online. Right? Now, we've covered pretty much everything
regarding branding. The final thing that I
want to cover and it's going to be happening
in the final video of this course is that you're going to be talking about branding your pre existing digital
products to match your brand. So, let's say, for example, that you already have created
some digital products, and now you've stumbled across this branding course, right? And you have transformed your
branding of your business, but your digital products are already there and already exist. What can you do to match your
existing digital products, to your unique
valuable position, to your new colors, to your new thumbnails,
and all that stuff? I'm going to show you exactly in the next video because
this was something that I had to do
very, very recently. Right? Thank you very
much, we're going to see you in the next
video of course.
10. Rebranding your Existing Digital Products: Lady gentlemen, welcome to the final lesson of the scores. Now, in this lesson,
I thought that in order to demonstrate
the power of being able to transform a pre existing
digital product that you have into a modern
digital product under the umbrella of a brand, I'm going to demonstrate it with a very successful digital
product that was successful, and then it got rebranded
under the umbrella of my new brand and it became
even more successful. This is the coors
Cation Masterclass. Now the Corsion Masterclass is personally a
digital product that I sell currently for 20 euros. And inside this
Corsion Masterclass, someone can find all of
the information and all of the secrets that I've
accumulated through all of these years of
me turning my passion, turning my thoughts into profit
through course creation. Again, for the
price of a burger. This is the issue with
the unique value position that I propose for
this digital product. I'm like, Unlock the
secrets that help me scale my online course
business to X amount of students for the
price of a burger. Now, the course creation
master class was first created in
the summer of 2022. That was two years ago. And two years ago,
I did not have the course creation
academy, my brand, right? It was released under the
umbrella of my Um and my skills profiles as
just a simple course. So in this video, I'm
going to show you exactly how I took the
Curation masterclass, and I rebranded it and just skyrocketed the
revenue that I made from the causation
masterclass just by tweaking two or
three simple things. Pretty much in other words, I'm going to show
you how to transform your digital products
to apply to your brand, and have a brand symmetry, if you will, with your
digital products. Right? So let me
show you exactly. First of all, have a course Kristian masterclass used
to look back in the day. This was my Um profile. This is my Um profile, and right here you can see the Curse Kristian masterclass. This right? This right here is the thumbnail of the course
creation Masterclass. I have Zoomed in now, so
quality is pretty bad. You can see online course
creation Masterclass. That's the title 4 hours
in total if you click it, you get redirected into the
pretty much the course, right and you get the
opportunity to purchase it. Right? So this is the
module of the course. Again, it's very valuable. It has helped so many students, and it's just one of the most valuable pieces of
content out there. But when I rebranded my brand or pretty much
when I created my brand, which is the course
creation Academy, I needed to rebrand the
course creation master class. I needed to add
the correct copy. I needed to change
the thumbnails, I needed to change the colors, and I needed to change the messaging around the
course creation master class. So here's exactly what I did. This is a post that I've made in my school community in which I introduced to people a course
creation master class. So here's the exact copy that
I used in order to do this. I said, as if you guys know, my team and I offer one
on one coaching calls, and these are still
the fastest way to create lounges and scale your
online course businesses. That being said, I am
aware that the price of the coaching service may limit
some of you from joining. This is exactly why I spent the last three weeks recording an insanely detailed step
by step course creation, guide with all of the information that
you need to create, launch, and scale your
online course businesses. In the course creation
master class, I hold nothing back and share every single
secret that I have learned through all
of these years in the course creation field. I genuinely believe that the lessons in the
information inside have the part to transform your life just like they have
transformed mine. So what can we see here? New copy to sell the class, new Copy to sell
my digital product that adheres to my
current branding, and of course, the most
important thing a new Tumnil. And look at how cool
this stumil is. This somnil if you can recall, in a perfect way, right? I want you to pay
close attention to the stomach because I'm
very proud of the somnil, and I think that
you can learn many things from again, the somnil. This, first of all, is
my profile picture, both on skills your
uremy and YouTube, right and in my YouTube channel. So this is the profile picture of my personal brand, right? This is me, combined
with the color purple, if you will, and kind
of the color pink, which is again, the
color of my brand. So you can see that this
is a combination of me. And my brand. And finally, you can
see that right here, I have the new logo
of this master class. So people know that this whole master class is a combination of
my personal touch, my professional brand,
and a brand new product. I'm very happy about the stumil. And this is a first way to
just skyrocket and rebrand, if you will, your current pre existing digital
products, right? And you can do this by changing the thumbnail of these
products, right? Because what these
products are, usually what digital products are are
downloadables, right. But before people download them, they need to watch the thumb. Changing the thumbnail to something that adheres
to your brand is of key importance
and something very easy that you can do
to leverage this. Right? So once people clicks here, if someone clicks here, they're redirected into
the s landing pages that are created for the
course creation Academy. For the Cssation Masterclass. So the first things
you can see is that the title course
creation Masterclass is the exact same title as the
course creation academy. So they know that again, the course creation
Masterclass lies under the umbrella of my brand, right? Again, lock the
information that took me $0-35 thousand from
the price of a burger. And if they click this,
they are already nurtured, people already know me
from my YouTube channel, from my courses, get access, they're redirected
into this Gam Road again page in which
they can purchase it, they see the Tamil again. They click I want this, and they purchased the course
creation master class, which is very, very valuable,
and I'm get I'm very, very proud of this
piece of content. Now to give you
some more context in order to create the course creation master class, right? I could have redirected my content and reused my
content from summer of 2021. Right? I could have reused this content and just
changed the title, change the fil, change the copy, change the landing
page and destinations, and sell it and resell
it, if you will. Right? I did not want to do this. And the fact is that I have
evolved as a course creator massively from 2021, 2022-2024. And this is why I actually resort the whole
digital product, and I reset the whole modules and the
whole class and just made it just made the
quality to right? So I didn't exactly rebrand the preexisting
digital product. I created a new
digital product and just added it under the
umbrella of my brand. That being said, you can absolutely rebrand
your digital products, and you can change the
thumbnail, the title, and the messaging of your pre
existing digital products to match the unique
value proposition, and in general, the
branding kit that we created of or brown. This is something that
actually advise you to do. It will help you massively sell more digital products
of yours that would, for example, stop selling
because they're kind of old. But if you rebrand them, they will keep selling for
days and days and days and you can rebrand
them again afterwards. This is something
that many youtubers do with their older videos. You can see that many
popular Youtubers actually change the umils of
their older videos, and those videos
actually pop off because their famils seem new.
They seem unique. They seem high end and of the
latest trends, if you will. And people actually go
ahead and revisit some of their older videos just
because they changed, they have changed their thumils. So if you're going to take
anything from this lesion Ra, I want you to remember
that it's very easy to actually rebrand pre existing digital products of yours by changing the thumbnail, the CP, and adhering them to your unique
value proposition. Thank you very much.
We're going to see you in the thank you
message of the scores.
11. Thank you message: Personally like to thank you for sticking up until the
end of the course. And I want you to know that this course that I created here really comes from the
bottom of my heart because I really
believe in branding, and I know that when I transformed again, my
freelance business, and my personal brand into an actual brand with all of the secrets that I shared in this
course right here, it made a huge difference
in my revenue in my sales and in the
client satisfaction that my products and
services brought. Right? If you find value
in this course right here, I promise you that I have
many other courses in my profile that will be
very, very valuable for you. And your online business. And also, if you want to do
just a small act of kindness, a positive review would mean the world to me
because it will help you create more courses and share more secrets
and help more people. Thank you very much for sticking again up at the end
of this course. I'm going to see you
in the next one.
LAMZ, Creative Internet Pioneer
