Transcripts
1. Class Introduction: Artificial intelligence
is transforming the marketing landscape
at an unprecedented pace. Did you know that according
to recent studies, companies using AI in
marketing have seen up to a 50% increase in efficiency
and 30% boost in revenue. And with tools like GPT, the possibilities
are truly endless. So in this course, right here,
you learn how to harness the power of AI and GPT to
elevate your marketing effort. Whether you're a
marketing professional, a creative entrepreneur or someone looking just to
stay ahead of the curve. This course is designed for you. So here's exactly what you learned in this
class right here. We're going to start by
understanding how you research your nice
by leveraging AI. We'll discover how to use AI
to uncover market trends and identify profitable subses Then we're going to move to understanding your
target audience. You'll gain insights into
your audience's demographics, behaviors, preferences,
and psychographics. Then we'll create
your target avatar. We'll develop a detailed
customer avatar to personalize your marketing
strategies. After that, we're going to move
and brainstorm the ten core problems
off your target avatar, which we will then
leverage to create innovative products and services that address this
audience's needs. Finally, we're going
to be marketing these solutions and designing effective marketing
campaigns and compelling content
that resonates with your audience, again, using AI. Imagine being able to precisely
target your audience, address their core
problems and offer tailored solutions that
truly resonate with them. This whole course isn't just about keeping up
with the trends. It's about staying
ahead and thriving. Now, my name is ambers and I had the privilege of teaching thousands and
thousands of people on how to utilize
the power of AI. My passion is helping
creatives like you unlock their fulest potential with
these incredible tools. And now I'm excited to
share my experience with you in this comprehensive
course right here. By the end of the
course, you have the tools and knowledge to use AI and CTPT to deeply
understand your nice, identify and solve your
audience's problems, and market your
solutions effectively. So make sure to click
on the next video and join me in this
exciting journey to completely revolutionize the way that you approach marketing
in do modern times.
2. The Class Project: Lerman, thank you very much
for enrolling in this course. I have a feeling that you're going to love the lessons
that are going to be coming right after this small class project
lesson right here. And in this lesson,
the small ver rate here is just made for you to understand the class
project that you're called to complete by
the end of the course. So again, in this
course, we're going to be following a prompt list that have attached
in the description of this verate here, so you can access it
from description, download the prompt list
so you can be following exactly the steps that are
going to be implementing in every single one of the
lessons of this course. So the class project that you're called to
complete is, again, download this prompt list, follow the prompt exactly on a one on one basis as I'm
going to be following them, and as is going to
be As I'm going to be demonstrating
them in the lessons, follow the prompt list, and I want you to copy the ten core problems
that you're going to be brainstorming of your target avatar and
don't worry about this. Everything is going
to make sense as we're going through the lessons. I want you to copy
the ten core problems of your target Avatar, paste them on a word document, and share them again in the class project description of the scores right here with
everyone to check out. So I want this class project
description to be filled with the ten core problems of your guys target Avatars, right? Thank you very much seeing the first lesson of the course.
3. The 6 Step Framework: So, Led Gemin would like to
welcome you to this course. I'm very excited
to have you here. And in this first lesson, we're going to be outlining
the framework, but we're going to be
following throughout this class right here. In general, this framework is composed of those six
steps right here. It is a six step process, and in each lesson that
will come in this course, we will be tackling
one of these steps. The first thing that we're
going to be doing, right, is that we're going to be
researching our nice with AI. And what I mean, when I say is research is that
we're going to be inputting as much information as we can regarding our knee. And if you will, we're
going to be brainstorming our knee with the power of artificial
intelligence in order to input again all of the
information to GPT to let AI know as much stuff as possible about our nice in order
to again extract, correct information
about everything that will come in
the next steps. Again, in the next
as I'm going to show you how to research
knee, of course, using the correct prompts, and you're going to
have a prompt list with all of the problems that we're going to be using
in this course, I don't want you to
worry about this, we're going to be going to be inputting all of the information
regarding our knees, as well as brainstorming
our knees with AI, in order to subtract the
correct information later on. Then in the second step after we've
brainstormed our niche and we know how we can
infiltrate this niche or at least we have selected which nice we want to infiltrate. I is saturated, if
it is unsaturated, all of that we're going
to be doing in step one. Then in step two, we're
going to be using AI HPT and some specific problem that I have designed for you, in order to outline
our target audience. It is very important after
we choose our niche and the sub needs we're going to be targeting to outline
our target audience. So we have a general broad idea of the people that
we're targeting, their consumption habits, everything regarding
our target audience. This is step two. In step three, we're diving even deeper and we have
our target audience, it is time to put a name on them and put a
character on them. And this is why
we're going to be creating our target avatar. Step three is the most important
step of this framework, because when we create
our target avatar, we will be using this same
target avatar to again, research marketing campaigns
and all that stuff. So it's very, very important for us to create a target
dvdar and make this target dvdt relevant with our target audience and with the niche that we have research. And this why, as you can
see, in the next lessons, we will have throughout
explanation on how to input the correct information to
the AI to create Again, to brainstorm the correct nes, to brainstorm the correct
target audience to create the correct
target avatar, which again, we will be
targeting in the next steps. So step four, after we have
created our target avatar, the one of the most
important steps again after the creation
of the target avatar is to brainstorm our target
avatars ten core problems. So obviously, when we're
infiltrating a nice and if we want to market using
artificial intelligence, we're marketing products, we're marketing services or products. That are here to
solve problems to the niche that we have
infiltrated, right? And in our case,
the target avatar, which represents
your average person in our target audience
has problems, and we're going to
be solving the ten, most important, the
ten, most painful, if you will core problems
that this target avatar has, again, with using AI. And of course, in order for those ten core problems
to be correct and in order for those ten CO
problems and the solutions, most importantly, of those ten CO problems to be relevant. We need to have a great
target avatar created, which comes from creating a great target audience and
researching the correct nice. After we brainstorm the target
Avatars ten core problems. In step five, we're
going to be using artificial intelligence
to suggest solutions to these problems. And these solutions are going
to be pretty much marketing the products and the services we're going to be
marketing, right? In general, we're going to
be suggesting solutions, which could be different
products, different services, different types of products and different types of
services that we can apply to solve our target
Avatars ten Core problems. And after AI and by the way, you might already know the solutions to those
ten Core problems, which would be the products that you're called
to market, right? But we need to use AI to
brainstorm and suggest solutions to our target Avatars ten Core problems
because afterwards, we're going to be using
AI to brainstorm, how we can reach our target avatar by solving
his ten core problems. So in the final in the sixth step of this framework criteria
that I presented, we're going to be using AI, which at this point,
it's going to be very educated on our knees, on our target audience,
on our target avatar, and in general, the problems
that we're solving. So the AI obviously is going to be very, very educated, right? And we're going to
be brainstorming. We're going to be brainstorming
how we can reach again, our target avatar with the solutions to his
ten core problems. I hope that this lesson
wasn't confusing for you. I know that this was
a lot of information. Everything is going to make
perfect sense for you, and it's going to
be very powerful due to the fact that
you're going to have the prompt list with all of the prompts that
we're going to be using. So it's just literally a plug and play
system for your AI, right, for your
GPT model, right? So I hope you understood
this in general framework, the outlining process of this class and I invite
you to join me to the next on in which we're
going to start with researching our knees with AI. Right? Thank you very much.
We're going to see you there.
4. Using AI to Brainstorm our Niche: Le man, I would like
to welcome you to the Nice research
lesson of the course. Now, even if you have
your nice research, even if you know which market
you want to infiltrate and even if you have also brainstormed your
product, right? Because at the end of the day, this is a marketing course, so you probably already
have products to market. It's very, very
important for you to follow the instructions that I'm going to be giving to you
in this lesson right here. Why? Because we need to educate our AI model right in our knees before we ask
for marketing information. This is why you need to input the prompts that I'm going to be giving you in this prompt test, and you need to follow
along every step that I do, right to train your
AI model in order for us to extract the
correct data later on, when we're going to be
creating our target or when we're going to be brainstorming
our target audience. If you're going to be
taking one thing from this lesson is that everything
that we're going to be doing in the next lesson
is going to be done in the same chat with CPT, this why we need to
train our model. We're going to be
training our model will brainstorming together
with it, if you will. This one we're going
to be doing with the prompts that I have
selected and I have designed with my team to just give you the optimal
results in the scores. The prompts that I have
selected and I have designed, again, are absolutely amazing. They work like 100% of the time. They're completely free
for you to download. I'm going to have a link in description of the
scores for you to access this prompt list and download it again
completely for free. So trust me, they're very valuable and
you're going to have just a huge amount of information to work with by
the end of the scores, right? So nougal introduction,
let's dive into researching our s with AI with the prompt list and information that I'm
going to be giving you. So this right here is
the setup that I want you to be using at the
left side of the screen. We have our research
part again of the prom. All of these are the prompts that we're
going to be using. And again, I'm going to be
giving to you for free. And on the right side, we
have CP four right now, I'm using CH four, and we're going to be
again inputting all of the prompts from the left
side to the right side. So For the sake of this video, let's say that we're
targeting the nice of fitness or more specifically, let's say that we're targeting
the nice of fitness for, let's say, fitness for CEOs or fitness for finance
professionals? I think this is better fitness
for finance professionals. So we're going to start with
the first prompt, right, which is the nice overview
and saturation level. So let's copy this,
which is provide a detailed overview
of the market, including its current size, growth rate and
saturation level. Is the market highly competitive and are there signs
of over saturation. Again, those are very
specialized prompts, and You're very lucky to have them because it took us many, many hours in order
to brainstorm. So provide a detailed
overview of your knee market. So when it says your knee, you're going to delete
this and you're going to say off the fitness for finance
professionals market, including its current size, growth rate, and
iteration level. Let's see what
CCPD will give us. And at this point, perhaps
we already know our market, and we already know let's say it's market size
and it's growth rate. The thing is that we
want CGPT to go through this brainstorming
process with us in order again to extract the
correct data in the future. So, for example, we have now information on
the market size. The finance industry that finance professionals
is an issue with the bad within the broader
corporate wellness market. And this is a $61,000,000,000
market cap, right? Growth rate. Let's see. The corporate wellness market
is projected to grow at a compound annual growth
rate of 6.9% 2023-2030. We got the saturation level. And again, you can
use this data. You can copy this data, paste them in a word document, and have them for
future reference, or if you know them already, You can not care about this
data at all because at the end of the day we're
just brainstorming with CPM, we're going to be we're inputting right
now information to TPT for us to extract the
relevant answers in the future. We've got market
competitiveness. We got the competition
level, the signs of retration key trends, increasing awareness,
technological advancements, all that stuff, opportunities
and challenges. Already, GBT gave us a very detailed outline
of this market. And you can see also
with a conclusion and everything.
That's very cool. Let's go ahead and input
the second problem, which is what are the
latest trends in this nice, let's copy this, paste it. All right. So we
delete in the niche, and let's say, what
are the latest rents in this industry? Because now City knows
our industry right. So what are the latest rends
in this industry for 2024? Let's see. Okay. Keep in mind that we're
training CCPD right now. We're not looking to extract
data, we're training it. How do we know that
we trained it? Because right now, we're
referring, for example, to the industry of
finance fitness for finance professionals as
this industry, right? So TCP is gradually
getting trained. So let's see the
latest trends in the fitness for
finance professionals. So we've got ariable
devices, right? AI and machine learning, virtual and augmented reality, telehealth and telefitness,
consumer behaviors, right? We have increased focus
on mental health, increased demand
for flexibility, preference for
personalized solutions, work life integration. Market shifts, all that stuff. So many, many, many
different trends. The third prompt
that we have is, who are the top
competitors in your knee? Provide a comprehensive
analysis of their strengths, weaknesses, market strategies, and unique selling propositions. So we're going to copy
this, paste it here, the those things are here, who are the top competitors
in this market. Again, we can refer to
this as this market. Let's see what CHP
is going to answer. We've got virgin pals, which is it offers a wide
range of wellness solutions. Technological integration, the weakness is the cost,
it's premium pricing. Again, if we go ahead and open a new tab and we
search for gin pals, we probably will see something. Again, changing lives for goods. This is a well being
navigation platform. CCPD is correct. This is the navigation platform.
Great. Here we have it. Cool. And we've got also, let's see, something else, Comsyc It's a mental health
focused application. We've got gym pass,
again, flexibility. Again, we're just getting
all of the strengths, all of the weaknesses of
all of our competitors. So this is again, just
another valuable problem. And just for the record,
in order to save time, I'm not deeply engaging with every single answer you're
getting from these prompts. But if this is your
nice and your industry, those answers should
be extremely valuable. And this prompt list should be extremely valuable for
you to brainstorm, again, your knee, then understand some very core elements and
core themes of your knee. So please take this seriously. Copy the answers that CP is given to you paste
them on a word document, study this word
document because at the end of the day,
this is your knee. These are very important
stuff that you need to understand if you want to
be a correct marketer. Let's move to this amazing
amazing prompt right here, which is the keyword
research prompt. Identify the 20 top
keywords and phrases related to your knee that have high search volume
and low competition. It's very important
for CCPT to be search engine optimizing its
answers with those keywords, and this is why we
need this prompt. So identify top 20 keywords and phrases related to this nice. All right, that have
high search volume and low competition. Let's see. Identifying keywords and
phrases with high search volume and low competition
is crucial for effective search
engine optimization, especially in the nice markets like fitness for
finance professionals. So here are 20 such keywords. We got corporate
wellness programs, fitness for professionals, stress manager for
finance professionals, employee wellness Solutions, wellness programs for
finance industry, all of these keywords. It's very important for us to start search engine
optimizing CCPD. And this is exactly what
we're doing right here. The next prompt is a market size and growth
opportunities prompt, right? So we're going to be copying
and pasting right here. What is the current
market size of the industry and what are the projected growth
opportunities over the next five years? We had a small overview of the market size in
the introductory prompt, which would be provided a
digital overview of the nice. But now we're just
diving even deeper. So again, We have the market
size. Let's see it here. The fitness for fine
professionals is a nice with the broader within the broader
corporate wellness industry. While specific data on this exact nice can be
challenging to pinpoint, we can draw insights from related data in the corporate wellness
and fitness markets. So we have corporate wellness
market, again, $61 billion. Fitness and wellness
technology market. $62 billion, right? So all of that stuff, all of this data that needs to understand if
we're moving forward. And because those
are technical data and they need to
be evidence based, they need to be
backed by research. We also have references, which
is very, very cool, right? So all of these are references. Now, another very
important thing when we're brainstorming our
nice is to understand if it is saturated and
if we need to sub nice even further in order to
find success as marketers. And this we're going
to be doing with sub Nice Identification prompt, which is identify
potential sub niches, For your market, right? So which subes are
emerging and swing signs of growth but are
currently less saturated. This is a very, very
cool prompt right here. So, for example, right now, we're focusing on
more subnses that could interest our
target avatar, and we could benefit by solving problems in those
sub nisses, right? So keep that in
mind, for example, in the sake of fitness for
finance professionals, we've got mental health and
stress management programs. We've got personalized nutrition
and wellness coaching. We've got variable
technology integration, virtual or remote
wellness programs. So many ses, many sub Nisses. Now, we're ending this with
the final three prompts, which is the market demand
and gap analysis problem. So what are the current demands and unmet needs in your knee? Conduct a gap analysis to identify areas where customer needs are not fully addressed. This prompt is an
introductory prompt to the ten core problems of our target going to be solving, but it's good for
Tu to already have brainstorm some unmet
needs again in the market. All right. So I'm actually very curious to see what the
answer is going to be here. And check out how
responsive at was. So let's see, current
demands we've got. Mental health and
stress management, personalized wellness programs, flexible and remote solutions, as we said, technological
integration. So as you can see the unmet
needs of this niche are very similar to the hot topics and the hot emerging topics that
we brainstormed earlier, comprehensive wellness programs, accessibility and convenience. Again, some unmet needs. We've got a lack of
comprehensive mental health support insufficient
personalization, inadequate integration of
technology, all that stuff. Which is very cool. Moving on to the market entry barriers. It says analyzed
the entry barriers in your niche market
and its sub Nises. Are there subnises with lower entry barriers
that presents opportunity for new
entrants? Let's see. So in the market, we just
delete this in your niche. You can input your
knee or you can just say in your market
because at this point, we've already started training
R GPT, which is very cool. And we have, general let's say general
market entry barriers, high initial investment,
regulatory compliance, market competition,
technology integration, and check this out. We've already trained GGP a lot. Look at all of the chat
that we have going through, and this is just valuable
information that this AI model is being
trained at the moment. So this is very cool. I
already we've started training this very heavily,
this AA very heavily. Right. So finally, we're
going to be talking about the nice profitability and
the return on investment. So evaluate the
profitability and return investment potential on different sub nisses
within the market, right? Which sub Nisses offer higher profit margins
and lower competition. Very, very important prompt. And for the record, you
can use this prompt and actually identify some ses that you might have
not brainstormed. So again, for the
sake of the son, You probably already
know your knees. You probably already know
even how you're solving some problems of your
target audience, but we need to input
this information such aB in order to make the
next lessons work, right in order to
train our AI model. So let's say some
profitable sub needs in the fitness for finance
professionals market. We've got virtual remote
wellness programs, right? We've got financial
wellness programs with moderate to
high profitability and high return investment. We got mental health and
stress management programs, with moderate profitability
and high Roy, right? Then we got wearable
technology integration. So we already know like the
hot topics in this nice. We already just by
brainstorming together with CP without even analyzing the
data that CPT gave us. So deeply, I already know
some sub ses that are going to be profitable and are going
to be worth pursuing more. So this concludes the
brainstorming process that we used by inputting
our prompts to CCP, in order to brainstorm our knee. We talked about many,
many different stuff, emerging markets,
the knee sub nes, which sub ses are saturated, which subissues
are worth pursuing the market gaps and
the knees that we can fill, with our products, all that stuff that we probably already knew before
we used CC PT, but it's good to
train our AI model and to input all of this
information to the AI. So we get a trained
AI model when we're working in the next classes
in the next sense, right? So in the next essen what we're going to be
doing is that in the same chat box that we
used to brainstorm our niche, we're going to be working on understanding our
target audience. It's very important for you
before we actually create our target autor to understand
our target audience, and more importantly, let CC Pit understand details about our target
audience, right? So this is what's going to be happening in the next
son of this scores. Thank you very much. I'm
going to see you there.
5. Researching our Target Audience: So now we're done with
brainstorming our knees and pretty much working with CJP to input information
regarding our knee. It's time to research
our target audience. And this is one step before we actually create
our target avata. We need to research
our target audience. We're going to be diving around the demographics of
our target audience, the psychographics of
our target audience, the behavioral patterns of our target audience,
and all of that again, with the usage of the proms that I'm going to be giving to you with the prompt list
that you can download for free again from this
course right here. Very, very cool stuff. I'm
very excited to have you here. Let's dive in this testin
Make sure to follow along again with your knee by
inputting the problems for your. So here we're again with
Catapiti in the right side with our target audience research tab on the left side of the screen. And as you can see, actually, before I close the recording
of the previous lesson, Chachi Pitti gave us a summary
of the profitability and return investment
potential while we were brainstorming our knee. So look at this graph right
here, which is very cool. I gave us the sub niche,
its profitability, its return investment
potential competition, and some other remarks. So I guess this is
very, very cool. Now, enough with our niche. Again, it's very
important for you to use the prompt of this lesson in the exact same window in the exact same
chat box with AI, so we keep training the
AI bot based on again, the previous parameters
to input it. So regarding the
demographic profile, this is the prompt that
we're going to be using. Describe the
demographic profile of my target audience in the
e right in the market. Include details such
as age, gender, income level, education,
and geographical location. It's very important to input these prompts right here. Okay. Let's say in my market. Right? It's very important to input these pronts
because again, we're going to be using
them to create a target avatar in the next lesson. So let's say,
demographic profile of target audience in the fitness
for finance professionals. So we've got people
aged 25-55 years old. So we've got 25 to 34 year olds. That's the first segment, 35 to 45 year olds. That's the mid section
and 45 to 55 years old, and those are the senior
professionals, right? We got the gender, we
got males, females, their income levels,
which rangs from 75 k to 250 k annually. So many information regarding
their demographics. We've got their
education, noted down, we've got their
geographical locations, North America, Europe, Asia, Australia, with
urban concentration. Then again, we have
also a small insight on psychographic and behavioral
considerations of this target audience and
a small summary here. Again, this is the first
prompt that I always use, which is a more broad prompt. For our target
audience research. Just with this
problem right here, we already have an understanding
of our target audience, but it's very
important for us to input all of the other problems in order again to dive
deeper and train our AI. Psychographic profile, what are the psychographic
characteristics of my target audience
in the market. So include information
on their values, interests, lifestyles,
and attitudes. Let's see. Psychographic
characteristics. We have health and wellness, strong emphasis on maintaining physical and mental health. Professional success,
they're highly driven, they're ambitious They value
productivity and efficiency, regarding their
work life balance. They increasingly
prioritize balancing demand for work schedules with
personal life and self care. Innovation and technology,
they're open to adopting new technologies and
innovative solutions to enhance their lifestyles
and productivity. Regarding interests,
we have an interest in fitness interest in exercise, interest in mental health
and stress management, all of that stuff,
which are very, very cool to know regarding
their lifestyles, we know they live in a
high pressure environment, they have urban living, their tech saving and
their time constrained. Right? So these are
these psychographics, which pretty much gives
us opens a window, if you will, into the behavioral patterns of
our target audience. And talking about
behavioral patterns, we can dive even deeper into
the behavioral patterns with this prompt in which we analyze the behavioral patterns of
the target audience, right? How do they interact with
product and services? What are their
purchasing behaviors? Very, very important to
let GPT know about the purchasing the
purchasing behaviors of our target audience. Why? Because based on the
purchasing behaviors that we're brainstorming right now on
a live basis with such BT, we're going to be brainstorming later on in next
essence of the scores, the ten core problems that
we're going to be solving, the solutions to the
ten core problems of our target audience. Let's say, how do
they interact, right? 1 second second sec how do they interact
with their product? They have digital engagement. They prefer online platforms. They usually wear wearables, social media
professional networks. Their data, they have
data driven decisions. They rely on metrics, personalization
and consomization, demand for tailored solutions, regarding convenience
and flexibility, need for on demand services, integration with
their daily routine, purchasing behaviors, Some are research oriented. So we have extensive research, they conduct research regarding when they're purchasing
someone something. Word of mouth and
recommendations, they rely heavily on
recommendations from colleagues, professional networks,
and trusted resources within the finance community. They have willingness
to invest, right? All of that stuff regarding their behavioral patterns and
their purchasing behaviors. Very important for us
to note that down. Regarding the pain points, we're going to be
diving deeper on the pain points of our target audience in the next lesson, which we're going to be
brainstorming our target Avatar. But let's use this prompt right here in order
to have a peek, if you will, in this window
of their pain points. What are the primary pain
points and challenges faced by my target audience
in the market. Let me delete this
in the market. How do these issues influence
their purchasing decisions. Very, very important prompt. Let's see actually what such a bit is going
to give us back. They have high stress levels. This is one of obviously is an expected pain point for
finance professionals. So how does high
stress level influence their purchasing decisions? They seek wellness
programs that offer effective stress
management techniques such as mindfulness, meditation, and
resilience training. They also lack of time, right?
They have some challenges. So they work long hours
in demand schedules, leave little time for fitness
and wellness activities. They have difficulty maintaining a consistent
wellness routine due to those unpredictable
workloads, right? And again, how does this influence their
purchasing decisions? So it favors on demand, flexible witness solutions
that can be assessed anytime. And as you can see, now, as we're progressing
and as we're brainstorming with Such as
we're diving deeper, again, after all of this brainstorming, we've done already this
early in this course, we've done a huge
amount of brainstorming already regarding our ne
and at traged audience. We already kind of know what the ten core problems of our target target
are going to be, and what the
solutions that we are called to give are going
to look like, right? But it's important for us to keep diving deeper and deeper. So what are the motivators
and what are the drivers? So what motivates
my target audience to purchase products or
services in the niche, right? Identify the key drivers
behind their buying decisions. So let's see, key
motivators behind purchasing decisions of
finance professionals. So we have health
improvement, right? Work life balance,
performance and productivity enhancement,
Okay. Let's see. Personalization
and customization, because they have
individual needs, and of course,
technological integration. Those are again, the key motivators when someone from this field
purchases someone. Of course, community
support, value for money. And of course, the
summary, again, health improvement, work life balance,
performance productivity, personalization, technological
integration, credibility, support, value for money, and of course, a small
conclusion, right? So this is going great. Our
brainstorming is going great. Let's move on to their
media consumption habits. What are the media
consumption habits of my target audience
right in this niche? Which platforms do they prefer consuming content and how
do they engage with media? Let's see media
consumpton habits of finance professionals
for the fitness market. So Linden obviously, Linkin Bloomberg,NBCFinancial Times, Wall Street Journal, again, regarding health
and fitness apps, we've got my fitness pals
Strava, Fitbit Paton. Journal social media. We've
got Twitter Instagram, Facebook, not that
much sort for content. You can see not
that much TikTok, not that much YouTube sorts. In general, you
can see that they stream services and video
platforms, they use them. They use podcast,
they use audio books, they have email newsletters, and corporate wellness
platforms, all of that stuff, and those are the media
consumption habits of our target audience. In general, if we want to be targeting
this target audience right from the web with content or at least
with digital products, we're going to be focusing on these destinations
with our marketing. So this is just important
for us to know. And let's move to
the final prompt. We've got customer
journey and touch points, brand perception and loyalty,
feedback and reviews. So let's use this final
prompt right here, which is the brand perception
and loyalty prompt, because you get the point from the other problems. So
let's move with this one. How does my target audience perceive
brands in the market? What factors contribute
to brand loyalty, and what can cause them to
switch to a competitor. Let's paste this right
here. Let's see. So perception of brand in the fitness for finance
professionals market. Brand perception
factor, credibility and trust, reputation,
right, Expertise. Quality and effectiveness,
brands that provide measurable and
demonstratable results in providing health and
wellness, gain higher respect. We're talking about
testimonials. We're talking about case
studies and success stories. Technological integration. Innovation brands that leverage the latest technology such
as advanced wearables, AI driven insights, and
seamless app integration. So customer support
and engagement. Again, responsiveness,
brands that offer excellent customer
support and are responsive to
queries and concerns building stronger relationships
with their audience, right? Factors contributing
to brand loyalty. Consistency in quality and
service, personalization, customization, engagement
and communication, rewards and incentives,
all that stuff. And this is pretty much how we brainstormed our
target audience. And how much stuff
did we also learn as we were brainstorming
together with GPT? Like me personally, I actually gained huge
insight in this field. But in general, in any field, these proms think just start to understand the value
of this prom list. Which is absolutely insane. The value that we're
getting out of this prompt list is insane and these problems
are just specifically created to help
you brainstorm in the max level regarding Targeten research
regarding our e research regarding our target tar. Now, Ap this point, we've trained our AI deeply into understanding our nice
and our target audience. The next lesson of this class is going to be extremely
extremely valuable, perhaps the most valuable lesson of all of the course
because we're going to be creating our
target avator based. This is why I insisted so much into just inputting
all of these pros as point to CCPD because we
needed GPT to understand exactly who we're targeting and what their demographics is, and of course, what
target audience is in order to create a
successful target auditor. The more information CHP has
regarding our target avator, the better information
we're going to be we're going to be getting
regarding how to market and how to reach the target vor. So this is why it's so important for us to do this
the correct way. So in the next son, together
with a new prompt list, we're going to be creating
our target auditor and based on this target
avator we're going to be structuring our whole marketing campaign
later on, right? So, thank you very
much, and I'm going to see you in the next
ess of this course.
6. Using AI to Create our target Avatar: I German, I would like
to welcome you to the third and perhaps the most important and
most valuable lesson of this whole class right here. In this lesson,
we're going to be creating our target avatar. Of course, based on all of the information that we've
input at this point to CPT, we can literally just type, Hey, I want you to create a
target avatar and give me detailed information
on how his work looks, how his content consumption
habit look, all that stuff. But of course, we're going to
put everything into context using the prompt list
that I will be providing you again for free in the
description of the scores. So Welcome to this lesson. Let's open GPT. Let's
open the prompt list, and let me show
you exactly how to create the ultimate
target avatar, which then we're going
to be leveraging again for the next lessons
of the scores, right? Let's get straight to this. So before we use this prompt list right here of the target Avatar creation, which again is very
detailed and we got everything we
need. To do it here. I'm just going to give
you another prompt, which is very cool and you can use whatever you
want with your GBT. It's probably recommended
to use this prompt before you dive into
the prompt list. I want you to open GBT in
the previous chat that we have worked with brainstorming our knees brainstorming
our target audience, and now moving on to
our target avatar. In the same again, chat,
we're going to write. I want you to create
my target Avatar. Give it a name. And provide information
on his day. This gives a context. This gives a context to the Target avatar. This makes CGP understand and puts a name pretty much
in the Target Avatar. Before we input all of those different
problems right here, describe the basic
demographic details of my target Adar
and all that stuff. Before we put all of
this into work in GPT, we've given a name. We made this target Avatar
a person. This is James. He's 38. He's a male. He's a senior investment banker. He makes $2,200,000 annually. He's got an MBA in finance.
He works in New York City. He's married, got two children. He's interested in
fitness technology, right, financial markets, golf, very basic
finance dude, right? And he's driven analytical
health conscious and tech AV. So this day in his life, he wakes up at 6:00 A.M. Then 7:00 A.M.
Family time, 8:00 A.M. He commutes to work. He
works, lunch after no. So we've got a preview
if you will of his day. In huge detail. And again, we need to describe our target avatar in insane detail in order
for this to work. And this is what we're
going to be doing with the prompt list right here. So let's start with
the first problem, which is describe the
basic demographic details of my target avatar, right in the market, obviously. So age, gender, marital status, education level and occupation. We already have these,
so we already kind of know that he's married, has two children, his
occupation, all that stuff. But let's put everything into perspective with this
prompt list, right? So we don't need to add in your market because
obviously this is implied. So describe the basic demographic
details of my target avatar, include age, gender,
metal status, education level and occupation. So let's see. Again,
it's James, he's 38. He's a male, he's
married with children, summary of his education,
all that stuff. So now we have boiled down and we have created
our target Avatar. Congratulations.
It's James, right? Let's move into his
personal background. So provide a personal background
for my target Avatar, include information
about their family, their living situation, and any relevant personal
history that would be in interesting to us from
a marketing perspective. So let's see. Again, J
Foster family, right? Let's see. Sprouse,
Emily Foster. She's 36 occupation. She's a marketing director
of tech company, right? He's got a son, Ethan. He's got a daughter, Olivia, they're ten and seven,
and living situation. They live in upper East Side, New York City in a spacious
three bedroom apartment in a modern high rise building
with amenities like a gym, swimming pool, and
concierge services, right? Personal history. Early life, he grew up in suburban
town in New Jersey. So again, we're describing
this person in huge detail. And this is like
the magic of AI. It can literally
put someone like, from an idea into practice, and it's insane with all
the information we can get for his social
life, for example, active in his
professional network, attends industry events and participates in charity runs
and fundraising events. He maintains a close knit circle of friends from college
and business school, hobbies, then he enjoys
playing golf on weekends, passionate about financial
markets, summary, Again, 38 year old senior
investment banker living in New York City with
his wife, very successful. Amazing. We've got our target. Now let's move into describing
it into a bit more detail. Let's say describing
the daily routine of my target autor include details about their typical
day from morning to night, including work,
leisure activities, and social interactions. We need such APT to understand
the daily routine of our target Avatar because
based on this daily routine, we're going to be identifying the pain points of our target
ador This is when we're going to be infiltrating his
life as marketers. Again, Lunch break afternoon work,
evening routine, dinner, family time, personal
time, wind down. So again, like, after
we've read all this, we know that James Foster days a well balanced mix of
professional responsibilities, personal wellness, family time. His routine reflects
his commitment to maintaining a
healthy lifestyle, managing stress, and achieving
professional success. James leverage technology to optimize his time and ensure
he meets his wellness goals, while also staying
connected with his family and maintaining
an active social life. Again, more information
about his life, very important for
Cat to know that. Moving on to his
professional life. What does my target Avatar's
professional life look like? Include details about
their job role, industry, work environment, career goals and challenges they
might face at work. And this, ladies and gentlemen, is the first time in all of the brainstorming process
that we've underwent in this course right
here that we mentioned the challenges of
our target Aar. Based on these challenges, we're going to be structuring our whole marketing campaign. So let's see, this his job
role, this is industry, his work environment, great, his career goals, we've got short term goals and
long term goals. In short term goals, we've
got client expansion, professional development,
in building, in long term goals, we've
got leadership position, industry recognition,
diversification, right? Challenge at work. This is where the
money's at, right? High stress levels,
market volatility, client expectations, regulatory compliance
team management. We got five problems
that he might have. Now, keep in mind that these
five problems are general. They're not specific to the problems that
I'm going to be solving with in my knee, which is fitness for
finance professionals. These are just
some problems that our target avatar
might have, right? This is the first step into understanding the problems
of our targetator. Later on, we're going to
be sumisingo problems that we can be solving
with our offers. Hobbies and interests. Again, moving away from the problems, but still we need
to know that stuff. Identify the hobbies and
interests of my target Amator. What do they enjoy doing
in their free time? What activities are
they passionate about? Let's see, for
example, the hobbies. There you go. Fitness
exercise. Very important. Golf also is under the knee
of fitness and Exercise. Technology and gadgets and
this is why we talked about interconnecting technology
and implementing wearable technologies
with fitness. Cooking, nutrition,
mental health, clarity, charity, volunteering,
professional networking. So you can see that all
of their interests, all of their pastimes are kind health related. Which
is very interesting. Moving on to values and beliefs, and this is extremely,
extremely important. Because again, with
values and beliefs, we're going to know how we
can approach these people, how we can approach
our target Avatar. What are the core values and
beliefs of my target Avatar? How do these influence
their decisions and behavior in their personal
and professional life? Let's see. He believes in
integrity and honesty. He believes in commitment to excellence in
continuous learning and growth in work life balance,
right? Decision making. So let's see integrity ensures that his decisions are
ethical and transparent, both in personal and
professional level. We've got personal life. Again, health and
wellness, prioritizing his physical and
mental health well being through regular exercise, healthy earning and
mindfulness practices. So James fosters core
values and beliefs shape every aspect of his life from
his professional decisions and behaviors to his personal interactions
and activities. Commitment to
integrity, excellence, continuous learning,
work life balance, health and wellness,
responsibility, innovation, family
leadership and social responsibility
influences how he navigates his career
in personal life, ensuring that he
maintains a well rounded and respected individual in both domains. Get conclusion. And I might
be going through all of this information
fastly for the sake of this course because
at the end of the day you don't care about
the story data, you care about how we
structure this and how we approach the star
dreation process, which pretty much by inputting those prompts into GPT, right? I want you to understand the importance of this prompt
test and I want you to understand the importance
of going through this process that we're
going together right now, not just for you to understand
your target avatar, but for GPT to understand
your target avatar, for GPT to actually go through the spring summing process and understand deeply your knees, your target audience,
your target avatar. So we're not going to go into too much needle with
all of these problems. Obviously, we're going
to be inputting them, and you need to input them. Let's move actually into
this problem right here, which is the
shopping behavior of our target ador
and this interests us because as marketers, we're interested in how what the sopping behavior of
our target autor is. So describe the shopping
behavior of my target auditor, include information on the
preferred shopping channels, decision making criteria, and purchasing
habits. Let's see. So he shops online, commerce platforms, for
example, Let's see. Prefer shopping on,
refreshes one sec, one sec. On well established e commerce
platforms like Amazon, Best Buy and specialized
fitness and tech websites. Brand websites. He often purchases directly
from brand websites, especially for high end fitness gear wearables and tech gadgets, physical stores, he visits specialty stores for
premium fitness equipment, electronics, and high
quality health products, professional and social
networks, right? He values recommendations
from professional networks, colleagues, and social
media influencers, decision making criteria. Quality and effectiveness,
brand reputation, personalization and
features, price and value, convenience
and accessibility. Those are five things
that we should focus on regarding
our product in order to successfully
target this target avatar. Right? So if you're developing this product
as well as marketing, you need to understand that those things that are
target avatar values, are things that we need
to focus on, obviously, because our target avatar
represents our target audience, which represents the people that are interested
in our knees, which we have
brainstormed hugely. Now, up until this point, after working, and again, brainstorming our
knees, brainstorming our target audience, creating our target avatar, this GPT chat box right here, this interaction that
we had with GPT, we've trained this
AI model to be very, very educated on exactly
what we're doing, which is pretty much
marketing using AI. This GVD model is extremely educated and we've been through this and we've
been brainstorming with this GVD model for a
prolonged period of time now. We've talked about all
of the stuff, again, the nice target audience,
the target Autor. And now it's time to
move the hands on stuff, which is the coolest part
of this whole course. And the hands on part
is after educating the chat box chat bot
and after interacting with it and after inputting
all of this information regarding our target audience target utar the nice everything, it's time to start
extracting information. Right? And this is what we're going to be doing in the next lesson. In the next lesson, we're
outlining the ten core problems of a target Avatar and we're asking for these
ten core problems. Because up until this
point, we've been inputting information and
inputting information. So now it's time to take
information from GPT and ask for the ten core problems related to our market related to our nice that going to be solving
later on in next lessons. Very cool stuff coming right
at you in the next lesson.
7. Brainstorming our Avatar's 10 Core Problems: Ladies gentlemen,
I would like to welcome you to the
fourth step of our framework and
the fourth lesson of this class right here. Now, in this fourth lesson after we have created our target or, it is time to start outlining the problems and
the suffer points and the pain points,
if you will, of, again, this
target ater based on the pain points
that we're going to be analyzing in this
cusson right here, we're going to be structuring
our marketing campaign in later lessons. This is why it's very
important to keep chatting with the same chat
box. Again, in the same chat. That have been creating in the previous lessons to engage, create brainstorm the problems. And then, again, in
the same chat book, we're going to be outlining marketing campaigns and again, marketing solutions to
market to these pain points. So this is going to
be very important, very informational, so I'm
very glad you're here. Let's have in the presentation. On the left side of the screen, we've got our prompt list
with the ten core problems. Again, right here, we've got CPT in the previous prom
that we entered, which was, let's see, describe the shopping behavior
of my target Avatar. So now it's time to start
mentioning the problems. So Let's start with this one. Before we outline the
ten Core problems, by the way, we're going
to start with outlining some other problems, right? So daily life challenges,
professional obstacles, professional goals
and frustrations, product service gaps, and again, external influences
and pressures. All of this to build up to the final prompt that
we're going to be inputting, which is, of course, mentioned the ten
biggest problems that need to be solved right
now of our target Avatar, it's important before we ask for this prompt to enter
these prompt trade here. So let's see the daily
life challenges. What are the top challenges of my target Davar faces
in their daily life. Consider aspects such
as time management, work life balance,
health issues, and daily responsibilities. The top challenges faced by James Foster are
Target Avatar, right? So number one, time management, high demands on time and
prioritization, right? This has an impact on him with stress and burnout and
limited personal time. Then we've got
work life balance. So challenges is that he can't balance professional
and personal life. He has unpredictable
schedule, right? Impact, family relationships.
We also have health issues, rights of physical
health issues, mental health issues, daily
responsibilities, right? So summary of the challenges, let's say we have
time management, work life balance, health issues and daily responsibilities. Those are the fourth
bigger categories of the problems of
our target outer. Let's move even deeper. To the professional obstacles, identify the main
professional obstacles that my target
Avatar encounters, include issues related to career advancement,
job satisfaction, workplace dynamics,
skill development, and work related stress. As you can imagine, and as you may have noticed up
until this point, the problems that
we're outlining aren't exactly problems specific to the product that we're selling, which at this point, you know, in this case is fitness
for finance professionals. They are general
problems that we will be tackling and we will be solving
later on with our offer. But right now,
before we get more specific in the problems, we just want to outline all of the problems that our
target Avatar has. So, for example, Regarding the professional obstacles
that James Foster has, we have career advancement
obstacles, right? It's a competitive environment. It has limited
opportunities, right? We have job satisfaction. It's not that satisfying.
It has high stress levels, workload management,
monotony repetition, right? We have workspace
dynamic problems, team management problems, conflict resolution problems,
all that stuff, right? So the summary of his
professional obstacles, we have career
advancement obstacles, job satisfaction obstacles, work space dynamics obstacles, skill development, and
work related stress. Those are the key professional
obstacles that he has. Moving on, let's analyze the personal goals and
frustrations that he may have. Those are some more
personal staff that again, refer to our target
Avatar and need solution. What personal goals does my
Target Avatar struggle to achieve and what frustrations do they experience
in the process. Think about areas such
as personal growth, relationships, and
financial stability. Let's see. So regarding the
personal development, Okay. Let's see struggles,
time constraints. We have maintaining and
nurturing relationships problem. So let's see the summary. Personal growth and
self development. We got struggles because
he has time constraints, frustrations, stagnating
personal growth and balancing professional responsibilities
with personal development. We got maintaining and
nurturing relationships, a problem there, as
well as a problem in financial stability
and future planning. He has lack of time for
hobbies and interests. And in wealth and wellness,
health and wellness. Again, he's struggling
to maintain a physical and
mental health mind, high stress job demands. Cool education pursuits. Again, frustrations
because he has limited time for further education
and skill enhancement, great stress and relaxation, difficulty in disconnecting
from work and fully relaxing during
the personal time. Moving on, let's analyze
product and service gaps. So copy this, paste it here. What specific problems does my target after
phase that are not adequately addressed
by current product or services in the
nice market, right? Consider gaps in
the market unmet needs areas of improvement. And this is where
ladies and gentlemen, our knee comes into play, right? So this is where we
start introducing our knee to the core problems
of our target avatar. So let's see what we got here. Second, problems, unmet
needs, problems, unmet needs. Let's see the summary, right? So we have comprehensive
stress management solutions. We need integrated personal
stress management programs that combine mental
health support, physical wellness
and practical tools. We need time efficient
wellness programs, holistic work life
balance solutions, advanced wearable
technology integration, continuous learning and
professional development, and personalized nutrition
and health coaching. All right. So at this point, this was
the first time in which we introduce again, our offer, which is fitness for
finance professionals, to the nice to the target
Avars core problems, right? And we haven't even mentioned the ten core problems of
our target Avatar, right? This will be
happening right now. Finally, the external
influences and pressures. This is the final problem
that we're going to be putting before we
ask for the big one, which is for it to outline
the ten core problems related that can be
solved with our offer. So What external influences and pressures affect my target adders life and decision making. Let's see. I asked to include factors such as
societal expectations, economic conditions,
technology changes and social media impact, right? So again, let's
see the summary of the external influences
and pressures. We've got social expectations,
economic conditions, such as market volatility, we get financial planning,
technology changes. So technological advancements,
work efficiency, social media impact, such as information overload,
professional networking, lifestyle influences, and
those external factors, again, significantly influence
James daily life, a ya. So Now that we have
pretty much input all of the problems that we
have from them core problems of our target out in Cape. It's time for the very, very cool problem that we've
all been waiting for, and we've been
setting up the scene in all of the previous
sons for us to work with. And this gentleman is the
ten core problem problem. So let's see, list the ten biggest core problems of my target avatar
that are related to my knee that are related
to the knees let's mention again the knees to the knee
of fitness for finance. Okay. Professionals. Let me change this spelling mistake here
and perhaps this one. Let's see what GPT will give us. Based on these ten
core problems, we're going to be
structuring our whole again, marketing campaign. This is the biggest
and most important, again, information that we're getting out of TPD throughout
this whole course. This prompt right here, list the ten biggest core
problems, right? List the ten biggest core
problems for Target Avatar in my nice related
to my nice again. So these right here
this is the money. This is all we've been working for throughout
this whole course. Let's see. The core problems. Let's analyze them
one by one, right? So Lack of time for exercise. Number one, high stress
levels. The problem. The high pressure nature of the job leads to chronic
stress and anxiety, impact, negative effects on mental and physical
health, work life balance, struggling to balance
professional responsibilities with personal life and
family time impact, stress and guilt over
missing family activities, leading to strained
relationships and personal dissatisfaction, physical, again, health issues, problem, sedentary
work environment, contributing to physical health problems such as back pain, poor posture, weight
gain, impact, physical discomfort, and
long term health risks affecting overall quality of
life and work performance. Inadequate stress management
resources, problem, limited access to effective
stress management tools and resources tailored
to his specific needs, need for personalized
fitness solutions, nutritional challenges, insufficient sleep and recovery, lack of holistic
wellness programs, difficulty staying motivated. Those, ladies gentlemen,
are the ten problems. And this is like
gold at this point, because we have extracted this after working so
much with the AI, after engaging so much with
the AI, after brainstorming, so many stuff with
the AI that if I'm brainstorming for a
business idea using AI for the marketing, of it. I'm taking these as the
most important thing. I'm copying them, pasting them in a word
document, keeping them. And based on those
ten core problems we're going to be structuring our whole marketing campaign, and our whole
approach coming up in the two next lessons and the two final lessons of
the scores, right? I hope you're as
excited as I am, and I hope that this prompt
list applies to your knee. And it 100% applies to your knee because this is a bullet
proof list that is going to help you get the
same exact results that I'm getting right
here in your case, right? So I'm very, very
happy that you keep up you've kept up throughout the course up until this point, and now is where the true fund begins because we're taking
these ten core problems. We're suggesting solutions
to these ten core problems, using our products,
using our services, and then we're tailoring these solutions
and making again, brainstorming
marketing tactics to reach and solve these
problems, again, our marketing with
our solutions that are going to be brainstorming
in the next lesson, right? So thank you very
much. I'm going to see you in the next
lesson of this course.
8. Solving the 10 Core Problems with GPT: Legman we have our
target avatars, ten core problems, brainstorm. We know exactly the ten biggest problems
that are related, of course, to our niche that
affect our target avatar. It is time to brainstorm solutions to those
ten core problems. Now, usually, again, this
course is a marketing course. So at the end of the day, if you're interested
in marketing, you probably have a product or a service that you know that will fit this nice and we'll serve this target avatar
that you want to market, which means that you
probably already have solved some at least
of those ten core problems, right, with a product
or a service. That being said, with
this lesson right here, what we're going to
achieve is, first of all, we're going to
brainstorm new ways to solve each one of
those ten core problems with new again products
and new services that you might have not
brainstorm, for example, because at the end of the day, What we've done with
this AI chat is that we've input so much information
up until this point, that this is very
specialized and very valuable, what
we have right here. So it's worth inputting
one more prompt to just brainstorm new solution to those problems because we
have the problems right here, and it's just a matter
of asking one question. So you will see that
the prompt list, in this case, right, the prompt list of
solving our target Avatars ten core problems
only has one prompt. And this is the one
prompt that we're going to be inputting
and then we're going to be tailoring in each one
of those problems, right? Don't worry, everything's
gonna make sense, right? It just was this
introduction to the Sasan. So welcome to the Sasan. Let's dive into this and let me show you exactly how
we're going to be brainstorming new solutions to those ten core
problems right now. So the core problems are going to be solved with
this prompt right here, which is what
innovative products or services can be developed to
address the problem number. X, faced by my target avatar
provide ideas for features, functionalities and
design elements that would directly solve
their problems. And there you go, gentlemen, based on this
prompt, right here, this prompt will help us brainstorm products
and services, right? That can help us with by serving this target atar in the field that
we have selected. So let's copy this,
paste right here. Remove these things right here. And what innovative
products or services can be developed to address the
problem number, let's say one, for example, problem number one, faced by my target avatar. Let's see exactly what
is problem number one, lack of time for exercise. Let's see what such
APT will come up with. I'm very interested to see what it's going
to come up with. Let's see. Innovative
products or services to address lack
of time for exercise. Problem. James fosters
demanding job with long hours and a busy schedule leaves little time
for regular exercise. We have a, for example,
regarding service ideas. Time efficient fitness app with these functionalities,
these design elements. Or we could do a on demand
visual personal trainer. Again, those are solutions
to those problems. Or we could have corporate
wellness program for finance professionals,
again, solutions. Or we could have a
smart fitness equipment for home and office, right for example,
with a compact design and interactive workouts, O this is the
summary pretty much. Let's say that, and
I'm just going to input another
probate here that I want you to 1 second. At the end of each
solution, You provide. I want you to make a summary
mentioning all of them. Let's see what it's
going to say right now. I just asked for a summary
to just have all of the solutions compiled
in one sentence, innovative products again
or service to address, lack of time for exercise. So we've got the
innovative fitness app. We talked about this. Okay, so just give and give it give us
the same prompt right now. The exact same thing,
we're going to do for problem number two. I'm going to go here,
copy this, right? Let me just wait for C to
stop giving us information. So this is a summary, right? So for problem number one,
those are the solutions. What I would do if
I for you, right? I would again, take the ten core problems if we
brainstorm them, paste them on a word document. Then, Each time we have a solution for each one
of those ten core problems. For example, problem number one. Those are the
solutions, T efficiency fitnes app on demand
vigial personal trainer, Create Wellness Program
for finance professionals, Smart fitnes Equipment
for home and office. Copy these solutions, paste
them under problem one. Let's move now to problem
two, for example. Past this, which is our prompt. Then problem number two. So what innovative products or services can be developed to address problem number two
faced by my target aviator. So you get the point on how we're going to be
navigating through this. Let's see problem number two. It is the high stress levels. So we could have, for example, a comprehensive stress
management app. This is a way to solve this problem with a comprehensive
stress management app or with a non demand
virtual therapy and counseling for
stress management. Corporate stress
reduction program, right? Let's see something else. Smart stress monitoring website. Again, the summary
that we asked for, comprehensive stress
management app on demand virtual
therapy and counseling, corporate stress
reduction program, Smart stress
monitoring wearable. Now, what you can do
right now is that you can copy this right here and
you can paste it here. So what innovative products or services can be developed to
address the problem number, phase one and target avatar. Let's say what
innovative products or services can be developed to address all of the rest of the problems faced
by my Target outer. So let's say that we're looking for a
product and service, that will address all of
the different products, all of the different problems of my target outer. Let's see. Work life balance. As we said, we need an integrated work
life balance platform, for example, with
these functionalities and these design element, regarding physical
health issues. Again, the solution would be ergonomic and fitness
workspace solutions. Personalized fitness solutions. We could have personalized
virtual fitness platforms. Moving on, number four, he has nutritional challenges. So personalized nutrition
and meal planning service. Number five, insufficient sleep recovery, sleep
optimization program. Holistic wellness programs.
Problem number six. We have an all in
one wellness up. This could solve
from number six. Problem number seven,
difficulty staying motivated. We can solve this by
gamified wellness app. So check this out. Let's put GPT Let's test GPT
and put it into its limits. Let's actually test how innovative and how much of a computing power
this program has. So let's ask for I want you to suggest a digital
product solution that would help solve all of the ten or problems
of my target Avatar. This good example would be like a one stop destination
if you were to solve all the problems of our
target Avatar. Let's see. Comprehensive digital
product solution, holistic wellness and
productivity platform. It literally just
brainstormed a one stop digital product
destination to solve all of the problems
of your target avatar. This name is Balance P.
What is the purpose of Balance Pro to address
the ten core problems faced by James, which is our target Avatar. Let's stop great so. To address the core
problems faced by James, with data by providing
comprehensive all in one digital platform
that integrates fitness, stress management, work life
balance, physical health, stabilization, nutrition motivation,
and holistic wellness. So would be the key
features, for example, time efficient
fitness solutions, comprehensive stress management,
work life optimization, economic fitness and
workspace solutions, personalized nutrition
and meal planning, sleep optimization,
holistic wellness, integration, motivation,
all that stuff. So in general, this is a summary of balance problem which is like the one sub destination
product that we just brainstorm
together with HBT. Which can help solve all of the problems of our target data. And this is just one
example of the solutions of technical problems that we could have with brainstorming with AI. So this ladies and gentlemen, concludes the lesson in which
we brainstorm how to solve those ten core problems
individually at first, and then all together with this one balance pro application that we brainstorm with CCP. Now, to end this course, in the final lesson
of this course, which will follow this
lesson right here, right? We will be discussing
on marketing tactics, and we will be brainstorming
together with CPT, together with this chat
bot that we have been training throughout all
of this time, right? How we can reach our target avatar and how
we can market we can use these solutions and help them use the solutions to help us with the marketing
to reach our target avatar. And again, utilize
the fuest potential of this AI program, right? So this, we're going
to be tackling in the next and final
lesson of the course.
9. Leveraging the Solutions to Reach our Avatar: Ladies man, I would
like to welcome you to the final
lesson of the scores. First of all, congratulations for making it this far, right? I'm very proud of you and
know that you're belonging in a small percentage of
people that manage to, like, not only show
up in every lesson, but playful out in the scores, and I really appreciate that. So thank you very much for staying in the middle
of the scores, right? Because this is where the
real magic happens, right? And now, if you imagine,
and if you think about it, we have a huge asset
right in our hands. And this asset is, first of all, working on a very
tight basis with GPT to outline our nice, brainstorm our target audience, create our target avatar, mention the ten
core problems and brainstorm the ten core
problems of our target door. We've created solutions to
those ten core problems. And now the asset that
we hold is that we have legit solutions to
the ten biggest problems of our target avator and now we have the computing
power and the prompts that we're going to be
needing exactly to reach our target avator
with these solutions. I hope that up until this point, the course hasn't
been confusing. It's just a matter of inputting
the correct information to GPT and then subtracting
incorrect information back. So right now, we're
in the game of getting information
back from GPT, and this is what we're doing
in this Tacon right here. So in this Tacon, we're
opening a prompt list, the final chapter
of the prompt list, which is reaching our Avatar by solving his ten
core problems. In which We're going to be analyzing how we
can reach again. Of course, our target Avatar
with the solutions that we have been grading
with GPT, right? So enough of the introduction, welcome to the final
lesson of this course. Let's dive into this. So reaching our
Avatar by solving his ten core problems,
effective marketing channels. The first prong that
we're going to be in putting is this
right here, right? So which marketing channels are the most effective for
reaching my target Avatar. Identify the platforms and mediums that they use
frequently and suggest strategies for
promoting solutions to their core problems
through these channels. And let's see what GPD
has to say, right? Very, very, very, very
specific prompt trade here. So effective marketing channels for reaching James Foster. Again, it's amazing how GPT can recall information that has been established throughout
this whole huge, huge chat that we had
with them, right? So as we said, and
as we've outlined in the target a
creation process, our target avatar
really like chills in in in when it comes
to social media. But let's leave CPT
to finish writing, and then we can analyze
what we have written. So the summary obviously, as I mentioned earlier in the chat, if you can recall CPT, to always give me a
summary for the sake of the scores for it to be
more educational for you. Professional social
networks, we can reach him through
Link in, as we said, business news and
financial websites, Bloomberg CNBC Financial Times. Health and Wellness apps, right? My fitness pal Strava, Fitbit, general social
media, we're talking about Twitter,
Instagram, Facebook, e mail marketing with
personalized newsletters, podcasts and audio books, Spotify apple podcast audible, all that stuff, and
corporate wellness programs. So by utilizing
these platforms and employing strategies such as sponsored content
influencer marketing, personalized e mails, podcast sponsorships, all that stuff. Balance pro, which
is the app that we brainstorm that is here again, to solve most of the ten core problems of
our target avatar, can effectively address
James's core problems and enhance his physical and
mental well being, right? So value proposition
communication. How can I clearly communicate the
value proposition of my products or services to my target avatar to develop key messaging
that highlights how my solutions address their ten core problems and the benefits
that they will gain. So key message to communicate value
proposition to James Foster. Again, we have the profile of Atake Autar
It's James Foster, 38 years old, senior investment
banker in New York City. Value Proposition messaging for Balance P. So Core problem one, lack of time for exercise. A messaging profile that we can use to again propose the value of balance
pro, which is, again, the solution that
we're bringing some to the problem would be maximize your fitness with balance
pros, micro workouts, designed for busy professionals, our AI personalized
fitness plans ensure you stay fit with just ten
or 20 minutes a day, no matter where you are. Again, how to communicate a solution to the
second problem, which is high stress levels. Again, manage stress
effectively with balance pros, comprehensive stress
management tools from personalized access, man. Assessments to guided
meditation and quick stress relief techniques will help you stay
calm and focus. So again, in the same fashion, we can brainstorm the messaging,
the copy, if you will, of each and every single one of the solutions to these
problems which can be applied with our balance pro
app that we brainstormed. Again, content
marketing strategy, very, very important prompt. What types of content should I create to engage
my target avatar and demonstrate how my solutions address their core problems, provide ideas of
blog posts, videos, social media content, and other formats that we
resonate with them. And I'm going to tell
you a small secret. I have many, many courses
in my profile in which I teach you content creation,
short form condcration, long form condcration, how to go viral on TikTok Instagram, YouTube, you name it, right? So please, if you're
interested in concration and organic organic content
creation, so creating content, uploading it into
these algorithms and knowing how to
optimize your videos for the organic search engine
of these algorithms is one of the biggest assets that you should
know as a marketer. So if you want more
information and how to create content and organically
without paying for ads, without having any folders, reach those people, Make sure to check some other
courses that I have in my profile, they will help you. For example,
regarding blog posts you can have detailed
articles on fitness, stress management, work life
balance, economic taps, nutrition, sleep, holistic
wellness and motivation. In videos, you can have demonstrations of quick workouts,
mindfulness techniques, or gnomic setups,
success stories, meal preparatorials, and
sleep pals. Sleep tip. Sorry. Social media content, infographics, short clips, user testimonials,
interactive posts. All of these stuff
can be implemented. And if we're interested
more, for example, deeply in social media content, you can say outline, ten video solutions for the core problem number two
of my target like Avatar. Okay. For example, in this case, let's say that right,
you don't want to apply any other marketing
tactics, right? You just want to use content
creation as your marketing. So in this case,
I just asked for ten video solutions for
managing high stress levels. So Judge P will give me
literally and will script me ten videos if I ask
for they can script me ten videos that are here
to solve this problem, which is high stress levels. So, for example, this
video, Let's see. This video video number
eight is called how virtual therapy can help
manage stress description, introduction to visual therapy and its benefits for
stress management. Let's say that I'm
actually considering creating one of these videos. Let's say that I'm
actually considering solving one of my target
atar core problem with a video and using this video as a marketing
tactic. I'm going to copy this. I would be like, I want you to script me this
video, paste this. Se. And right now after we've
put all this information, it should be nothing for TPT to script this video.
So videoscript. Achieving worklife balance, strategies for finance
professionals. Again, title achieving work
life balance description, practical strategies to achieve
better work life balance, and reduce stress, features, tips on management prioritization
and setting boundaries. And we have all of this, like, the opening scene,
the narrator, again, narrator scene four s five, and this is just a
whole scripted video that you can use for
your marketing campaign. What other problems can
we use for this, right? So we have customer models in case studies or let's not
use this prompt for now. The targeting campaigns and offers prom is going to
be very very valuable. So what targeted campaigns and social offers can I create to attract my target avatar, right? Let's just use the
first part of this, not the whole prom.
Let's use just this. What targeted campaigns and special offers can I create
to attract my target avatar. So let's see what we've
got. Targeted campaigns and special offers to
attract James Foster. So balance your life
campaign, right? Highlight the
comprehensive benefits of Balance pro in achieving
warlike balance. We're going to get
linked in, financial news website, e mail. News your body campaign. Highlight balance
pro, professional, nutrition, and meal
planning services, right? So you can see that
automatically, CCPT registered Balance P as the number one
solution to all of the problems of
our target Avatar. In your case, if you have a
ready product brainstormed, you need to let CCPD
know that right? All of the core
problems of Matata will be solved by this
product that I'm marketing, and now I'm asking for marketing details of
this product, right? So again, how do you implement the
marketing we have here, targeted ads, content marketing, influencer partnerships, email campaigns,
website and events, and we just dived a bit more
deep into content marketing, and I told you how you can create video solutions again to those ten core problems
and use upload those videos into social
media marketplaces. To be distributed everywhere, of course, where our
target Avatar rests. This could be linked in, for
example, all that stuff. So, gentlemen, this concludes the final lesson of this course. I'm going to see
you in the thank you message in which I have a small surprise for you that stayed until this
end of the course.
10. Thank you message: Lady man, I would like to thank you personally with all of my heart for staying up until the end of the course.
This really means a lot. And again, you belong in
a very small percentage of people that manage to consume the whole content and
have a circular idea of what we're teaching here. Thank you very much
for being here throughout all of these
lessons. I encourage you. Complete the class
project and submit this class project in the
description of the course. This is a great way to connect with me as your instructor. If you have any questions, make sure to shoot them away in the discussion section
of the course. Again, I will be answering to every single one
of your questions. I'm checking again
the discussion and the class project
description of the course on a daily basis, right? I would love you to connect with me if
you enjoy the course. Again, make sure to check out
the other course of mine. They're completely free
they're in this profile. So again, make sure
to check them out. I would be happy to have you in all of the
other courses of mine. I'm going to see you
in the next course.