Creating an Online Community on Skool: From Planning to Automated Growth | LAMZ | Skillshare
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Creating an Online Community on Skool: From Planning to Automated Growth

teacher avatar LAMZ, Creative Internet Pioneer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      About this Class

      2:18

    • 2.

      Your Class Project

      0:41

    • 3.

      The Benefits of a Community

      7:42

    • 4.

      What are The Features of a Community?

      10:56

    • 5.

      What Should my Community be About?

      12:17

    • 6.

      Overview of Skool

      7:41

    • 7.

      The Discussion Feature

      6:54

    • 8.

      Hosting Courses in your Community

      11:17

    • 9.

      Hosting Weekly/Monthly Calls

      6:25

    • 10.

      Members and Gamification

      6:00

    • 11.

      Tweaking the Settings for Maximal Reach

      10:42

    • 12.

      Attracting new Members - My Secret

      9:08

    • 13.

      Thank you!

      0:48

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About This Class

Hey everyone! In this Skool Community Masterclass you’ll learn how to build a thriving online community from the ground up using Skool. This course covers everything you need to know to create, manage, and scale your community effortlessly. From defining your community’s purpose to setting up Skool’s key features like discussion boards, course hosting, and automated member enrollments, this course provides you with the tools to grow your community organically and efficiently.

What You Will Learn:

•The Power of Community: Understand the benefits of building an engaged online community and how it can transform your business or passion.

•Skool Platform Overview: Get a detailed walkthrough of Skool, its interface, and how to leverage it for community growth.

•Creating and Managing Discussions: Learn how to use Skool’s discussion feature to foster meaningful conversations and interactions between members.

•Hosting Courses and Events: Discover how to host and manage courses directly within your Skool community and run successful weekly/monthly calls.

•Maximizing Community Features: Understand member management, optimizing settings for engagement, and boosting community reach.

•Automating Growth: Set up systems for attracting new members and automating enrollments to scale your community without the hassle of manual intervention.

Why You Should Take This Class:

If you’ve ever dreamed of creating an online community that thrives and grows on its own, this course is your roadmap. With Skool, you can build a highly engaged space where members learn, connect, and grow together. You’ll walk away with the knowledge to create a seamless community experience while automating tasks like member registrations and course hosting. Whether you’re an entrepreneur, coach, or content creator, this course will help you bring your community vision to life.

Who This Class is For:

This course is ideal for entrepreneurs, coaches, educators, and content creators who want to build and scale an online community. No prior experience with Skool is necessary; this course will guide you through every step, from planning your community to automating growth strategies.

Materials/Resources:

You’ll need access to Skool (free trial or paid subscription), a device with internet access, and a clear vision of the community you want to build. Templates and tools for setting up automated enrollments and community management will be provided throughout the course.

By the end of this course, you’ll have the tools and knowledge to create an online community that grows and thrives on its own, powered by the unique features of Skool. Get ready to build a space where your members can connect, learn, and engage effortlessly!

Meet Your Teacher

Teacher Profile Image

LAMZ

Creative Internet Pioneer

Teacher

I'm Lamz!

My classes aim to empower individuals to enter the digital renaissance by transforming their expertise into info-products.

With over 60,000 students worldwide, I've built a successful Course Creation Academy that transforms teachers into entrepreneurs.

Through proven strategies and direct coaching, I guide creators in understanding fundamental content creation

principles to target the correct audience and make a living by teaching people about their true passions.

See full profile

Level: Beginner

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Transcripts

1. About this Class: 2024, more than 250,000 online communities have been created. As creators and people online have understood the need of people to connect and work together towards a same goal. Now, those 250,000 communities that have been created cover every single topic, every single market, and every single niche, that you can imagine. They're problem solving. That could be around sports, around business, around entrepreneurship, around cameras, around pretty much everything, right? But the founders of these communities all share together some amazing benefits that are so cool to have. And this is exactly what we're analyzing in this course right here. I decided to launch my online community around my business and the offer that I have about 1.5 years ago, and it was one of the best decisions that I've ever taken. Without consuming that much time and energy from my part, I managed to organically grow this community to about 300 members, and it honestly has been one of the coolest things. So in the beginning, I was a bit hesitant. I thought that it needed so much time for me, and I needed to always post in the community and that stuff. But I slowly realized as people enrolled in the community, the level of engagement is completely different. People actually love to engage. They love to answer questions. They love to network with each other. And what I've done is pretty much like created this hub, this ecosystem of people that are very grateful of. You don't know me, my name is Lambros. I've educated more than 60,000 people online around things that I just absolutely love. And I also help people turn their passion into profit through, again, transforming their knowledge and expertise into digital products and distributing them online. And creating a community is one of the best ways to do this. So in this course right here, we're covering every single thing that a complete beginner should know and understand able to create, launch and scale his online community. I'm going to start by analyzing the benefits of having an online community, then the different platforms that you can use, what every single platform should have and what you should offer to your members, how to create a general discussion tab in your community, how to arrange weekly meetings, how to nurture people even more, and how to organically and automatically bring more members to your community every single day. I really wish I had someone to elaborate on the information that I'm going to be covering in this course criteria when I was starting out. So if you're actually considering on starting an online community, I would highly recommend you to enroll in this course. I'm going to sing in the first lesson. 2. Your Class Project: Welcome everybody to the scores. I'm very, very happy to have you here. Now, before we start with Lesson one, let me outline the class project that you're called to complete by the end of the scorst here. And the class project is to mention down below in the class project description, the title and the description of the community that you are about to launch, right on school or on any of the platforms we're going to be discussing about. So let us know below, what is the title? What is the description of your community, and what people do you serve, right? This is going to be your class project. I will be personally review every single one of your class projects, right, and I'm very, very excited to see what communities and what people you want to bring together, right? Thank you very much, singing the first lesson of this course. 3. The Benefits of a Community: A germen, I would like to welcome you to the first lesson of the course of this journey of ours in which we're just going to be discussing about the benefits of starting an online community. Now, when I started my first online community about a year ago, I wasn't really aware of the actual benefits of it, right? I thought that it was a good endeavor and a cool project to embark on. That being said, the benefits that I've seen after one year, again, being through this journey, right, are remarkable, and it's worth mentioning and it's worth knowing, actually, in your case, before you start your first online community. So in this iterate, I'm just going to go through all of the benefits that you're pretty much kind of guaranteed. Get because even at a low level, if you have like ten members, 20 members, 30 members, even five members, if they're like, highly engaged, those are some benefits that you will see. And there are some of the most fulfilling things that you can find, like, as an entrepreneur, as an online creator, right? Because they creating a community, right? It's just a very creative process that I personally absolutely love doing and I still love growing it, right? And I'm pretty sure that you're going to also love it. So let's discuss about the benefits here. Now, the absolute first benefit, and it makes absolute sense, like, for this benefit to exist is that you become the leader of people. You get to lead a movement that you have created. And once you start leading like a select group of people, you will see that automatically, you will if you will, you are going to have in the beginning, like an imposter syndrome, imposter syndrome, which means that, you know, you're going to think that maybe I'm not ready for this, maybe I'm not qualified enough to lead this group of people. But as you gain more experience, as you see that these people have joined this community to gain valuable information or to be part of a movement that you have created, you will see that it's a very powerful thing, and it puts you in a select position that very few people actually ever get in their lives, right? Like, you're automatically a person of authority to these people and a well respected member of a community, obviously, as you have created this community. So I didn't really understand this when I was starting out. I thought that, okay cool. I just help other people by making this community. I help bring people together. But not only do you bring people together, you actually get to lead them, which is a whole other story. And I'm going to tell you something. In our modern times, very few people ever get to lead a select amount of individuals, right? So that's very exciting. For me, at least, it's one of the coolest things about this whole community thing, right? So you get again to become the leader of a movement. Now, moving on to the monetization aspect and why most people are very intrigued nowadays into starting these communities, right? The fact that you get access to people is one of the most important factors that leads to people creating communities, right? And the reason why creating an online community has been so powerful and so popular nowadays. Why? Because by creating a community and by funneling people from all over the world from all of these social media like say places on YouTube and other social media platforms that you funnel people to your community, and you suddenly have direct access to them. You get their emails. You can directly DM them, right? You can direct message them. You get their emails. You get their sometimes their phone number, and you also connect these people together. And once people are connected together, they can create something powerful. But trust me, having access to someone, right? Converts this someone from a random stranger that, for example, has watched one of your YouTube videos or has watched one of your short form content, let's say videos on TikTok or Instagram meals, and it transforms him into a lead because once you have someone's email, right, or you can directly message someone that you know he's interested on what you're preaching, right? Could be your community, could be your service, right, suddenly, he becomes a lead. So this is a great lead acquisition system. Communities are great lead acquisition systems, right, because, again, you have a select group of people that you know exactly what they're looking for because they've entered their community, and you also get to contact them, right? So you can potentially sell the stuff to them. You can help them in many other ways, right? And you have access to them. Access is a big benefit and a huge reason why people start communities again nowadays. Now, obviously, we've covered the fact that by starting a community, you become a person of authority. That's very important, right, because from these people, the fact that you can access them, and you're a person of authority, you will see that once you send an email, once you send a direct message, the response rate that you're going to be getting in this direct message are crazy, are way above, like, industry standard. Why? Because imagine being like a member of a community, and suddenly the founder, the man that has created this whole community that you're in chooses to message you. You feel honored, right? You want to know what he said to you, right? And trust me, even if you don't automate this and you directly manually send messages to every single person that enters your community, you will see that they will highly appreciate it, right? Because you could have messaged them on Instagram without being the community leader. Probably these people wouldn't care. But since they're inside your community and you get to message them and you get to connect with them on a one on one basis, they really, really appreciate it, right? Which is something worth noting. So yes, you become a person of authority. Now, obviously, the fourth point then the fourth huge benefit here is the huge monetization potential that these communities have. As we're going to see in next lessons, which we're diving deeper into the community aspect, you will see that these communities can be highly monetized. We can upload courses there. We can host cohorts there, right? And you've got all these people that are brought together for a reason. And usually this reason is that they have a common purpose or a common problem that they need to relieve. And as we know through business, where there is problem, if you manage to relieve the pain of this problem, right, you will get income, right? You get paid in accordance to the magnitude of the problem and the pain that you relieve, right? So if inside this community you manage to attract people that all share the same pain point, the same problems, and you manage also provide a solution to this pain point on a mass level, you will see that there is huge monetization potential there. And also the fact that you get to contact them, right, and message them on their emails, it's also a huge monetization potential because let's say you create a product that helps relieve the pain of all these people. Not only have you created created this product, but you can also let them know that, hey, I've created this product, and it's here to serve you, right? Because you got their emails, you got their direct messaging. So there is a huge motivation potential in these communities. The final point that we need to make before we embark in this journey and before I share with you all of the secrets that I know regarding community building is that building a community. It's fun. It's very fun, and it's actually very fulfilling. So you get to have fun because you connect with people that you choose who to connect with your community. You can create a community on anything. You can create a skateboarding community, a community around video lighting, community around like skill share, right? So you connect with these people and have fun, provide value. So again, it's just a very fulfilling work. I absolutely love creating my community, and I'm sure that you are going to love creating your community. So we've covered, like, the benefits, right? We did a small introduction on why starting this journey of your community is just a very cool idea. So now it's time to actually discuss about the different platforms where you can host a community, what used to happen in the past, right, and what happen what's happening now and what's going to be happening in the future, right? So this one we're the next lesson of the scores. Thank you very much, Major. See you the next lesson. 4. What are The Features of a Community?: Benjamin, welcome to Lesson two of the squares. Now, in this session right here, we're going to be outlining the different features that any community should have, right? So these are all of the different features. We're going to be elaborating on the importance of each feature, right? And then I'm going to be giving you a list of different platforms in which people have hosted communities in the past, and you can host your community. Now, after this list is done, I'm going to give you my personal recommendation of where I host my community and why I would probably recommend, like, this platform as the platform for you to host your community. That being said, the principles we're going to be discussing in this course right here apply to pretty much all of the different platforms in which you can host your community. So again, just pay attention to these points right here, and you will be covered wherever you choose, like, to upload. So what are the features of a community? Arguably the most important feature is like a page for people to post, obviously, their statements, their wins, like, their arguments and all that stuff. So you need a front page or any software that you choose pretty much needs to have a front page in which people discuss about like, whatever the community is about. If you want to make this, let's say, if you bring this to reality, let's give our community a name. Let's say that our community is around is, right? Dennis. So people that want to play tennis and want to get better at tennis, move all and get attracted to your community because you can offer something you may offer, for example, community by itself is an offer. It's a reason for people to come together. So you want to connect with other people that like to play tennis, so that's why they join your community. So obviously, you need a front page in which people can chat with one another openly, right? So someone can ask for example, Hey, I got a problem with my forehand. I think that I'm not gripping the racket in the correct way. And someone could comment, right after his post, be his post, be like, Hey, yeah, I have the same problem I did ABCD and I solve this problem. It's very important for your community to have a general discussion, if you will. Now, we're going to see in later lessons that our general discussion, right, or the front page of our community in which people discuss about stuff can be subdivided into different categories. So you can choose pretty much like the different types of things people are going to be discussing about. For example, you can have a section with wins where just people only discuss about their wins or you can have a section about only questions where people only discuss about their questions. This obviously ranges, right, depending on your community, and this will be different from one community to another. But you get the point. A very important feature of a community is obviously a place in which people can discuss with one another. That's number one. So blog posts, right, for questions. A second feature of a community, and it's actually a reason, a big reason why people choose to enter a community in the first place is to be able to direct message other members of the community or like the founders of a community. Now, direct messaging is, let's say, an option in most of the platforms that offer community services, right? And obviously, it's very important for you to have direct messaging in your community. You need to have access to the people that are inside the community, and you want to give them access to one another, right? So it's a great place to network and just collectively solve problems. So again, direct messaging very, very important factor for your community. And it's also again, very important to have direct messaging from founder to member. So it's for you as a founder to be able to direct message your members, and it's also very important to have direct messaging from member to member, right? So each member just can exchange messages from one another, right? And you can also charge for this. We're going to be discussing about motation of the community in a different lesson. I'm just pointing it out there. The third thing that a community that is complete should have is live calls, right? Live goals with the founder and any guests that the founder would like to bring along in the community to educate people or entertain people inside the community, right? Live goals is a huge pro, and communities that offer live coaching goals are just so much better than other communities that don't, right? And here's the cool thing. Even if you have a coaching program, right, with a community, you get to reach all of these people and impact all of these people on a live basis, which by the way, it's just very cool to be on a live call and have like 20 people, 300 people, as many people as your community has right inside this call, like, consuming the knowledge that you're giving them on a live basis and asking questions and you answering these questions. And by the way, it's not that hard to do that, right? I've done this without having that huge a following. And I'm going to be discussing about this later on in this course, right? But having a live feature is so cool. And there are just some platforms that make it so easy for you to hop on live calls with people. Right, you're going to be discussing about a platform that has like a calendar, and once you start and book, for example, a timestamp in the week in which you're going to be communicating with your people, they get notifications automatically in their emails and all that cool. Just very exciting stuff. So when you have a live call, right, this is called a cohort, a live cohort. So cohort is when you bring a group of people into a live call. So just for us to be talking the same language here, this is a cohort, and cohorts are very powerful and you get to impact people again on a completely different level. I'm very huge fan of live calls. Now, most communities also in a successful community that are structured around problem solving. So we're not talking about bringing people together to network. We're also talking about bringing people together that have the exact same problem, and we're all working together, right, on a solution to this problem. If you are providing a solution to this problem and just bringing people together as your students, I don't know if this introduction made sense, but it would be helpful in some cases, if you're teaching a framework, if you will, or if your community is structured around a framework to have a course building inside your community. For example, people can enter your community and completely like, from day one, consume the content in your community, right, and educate themselves or be informed about how to solve this framework, right? So having a course inside your community first of all, educates people from the moment that they enter the community. Second of all, you can monetize this course by selling this course to people that have already joined the community because you know that people who joined the community are qualified, they're engaged, right? And they want to be further educated. So they have higher chances of purchasing a course of yours. Now, this course, you will see that there are many different ways to monetize it, many different ways to price it. I'm just saying that adding a course to community usually adds another layer of monetization that is just very interesting for most people to pursue, especially, people that great communities and are con graters, right? So, these were the four features of a community. Now, let's go ahead and discuss a different platforms that you can use, and at the end of this lesson, I'm going to give you the platform of, like, my personal platform that I would recommend, right, that has all of these features. So the first platform that many people use nowadays is telegram. In telegram, you don't really have most of these features. What you can do in telegram is that you can have messaging features. So yes, you can directly message others and you can have messages going back and forth, or you can choose just for you to be able to message others and people cannot reply to your message and stuff. Telegram is great for funneling people to different stuff and building a community around your brand or yourself, but it's not that great when it comes to interactions of the different members of the community, right? So I wouldn't actually just telegram for your platform for the community. Now, red it, you know that obviously you might know about Redi. It's very popular, right? You can create a sub dit and bring people inside there. And yes, inside subredts people can discuss about different things. And there is like the blog post, and you have direct messaging. You do not have live calls, but you can probably, like, set up a course on Redi it. That being said, it is just not that optimized and just doesn't work as well as the different communities we're going to be talking about later on. So you got red. Yes, you got telegram. You get Slack. At this point, Slack is mostly like a workspace thing. So Slack is made on bringing people that work together if you will, on a community. So I wouldn't really suggest if you're bringing, like, random strangers online to talk about the same stuff. That being said, if you have a team and you want to create a team around the same goal, for example, you're old software engineers and you're trying to create this new software. Slack could work. I personally have SLAC communities, and I am part of SAC communities, but they serve the reason of all of you guys working together for an upper goal, right? So there's Slack there's discord servers, yes, Discord servers, they have messaging. They have the ability to have courses and host live calls. So discord was extremely popular where it was the go to regarding communities until this one software came and just completely eradicated everything else in the map because it was designed and created by an entrepreneur that really, really knows the importance of community building, and it is actually one of my indirect mentors myself, right? This man is Alex Ormozi and Sam Ones, and they went ahead and created this school thing. So school SKO OL, is a community hosting website. Inside school, you can host your community with all of these features, right? And in this course, I'm going to show you my school community, how I structure my school community and how cool and how easily pretty much like you can create your own school community and host everything inside school. So obviously, school has all of these features. You can have blog posts, you can have direct messages. You can have live calls. And obviously, you can structure your courses there. It makes everything so flawless, and I'm really grateful for the presence of this website from this community hosting website. Trust me, you're going to love school. If you want to join school and create your community there, I'm going to guide you in the next lessons of the course, that means that if you don't want to use school again, the information that I'm going to be giving you in the next lessons is going to be very valuable and very important. So I urge you to follow along, even if you don't choose to use school as your community building, let's say, software, right? If you want to join school and create your own community in school, we will have a liked description that will just guide you through the whole process in which you can follow when creating your community. And now we're done by analyzing all of the different types of software that you can use to host your community and the different features of your community, we have understood the importance of school and white school is probably the best case, in my opinion. Like this is the software that I urge people to go with regarding community building. It is time to answer a very commonly asked question, which is community should I create? Which niche should I choose, right? And this is happening in the next lesson before we dive deeper into the software and the nitty gridi of this whole community thing. So thank you very much. I'm going to see you in the next lesson. 5. What Should my Community be About?: Before we talk about the ninty gritty and how to structure the community and what is inside the school community and all that stuff, it's actually very important to answer this question, which is what should recreate a community about? Because, guess what? The niches you're going to be choosing and the target audience that you're going to be targeting, right, will dictate the success of your community. Obviously, there are niches that are more profitable than others, and there are also niches that feel, let's say the desire, they have the need to belong in a community more than other niches, right? So in this session right here, I'm just going to give you a general outline on how to provide value in your community because at the end of the day, it's just a game of value, right? And also how to choose a niche. What are the tricks in choosing a niche that people feel the need to belong in a community more than others, right? And, trust me, this small differentiating factor can make a huge difference at the end of the day regarding the success and the trajectory of your community, right? So starting off with this lesson, it's very important for us to mention the value equation. Now, the value equation doesn't only apply in community building in online community building, right? The value equation pretty much applies into every single endeavor of your life. It's not only like, let's say, an online business thing, right? The value equation is something that when I read about it, it completely changed the way that I approach life, right? And trust me, this thing right here can change the way that you operate. It's very important to, in general, operate with this value equation in mind. And the value equation goes as follows. Value equals with the desired outcome that someone has, right? Multiplied by their perceived likelihood of achievement, and all of this is divided by the time needed, right, to achieve this desired outcome and the effort and sacrifices needed to achieve this desired outcome. All right? Again, to make this more clear, value equals desired outcome times perceived likelihood of achievement, divided by the time needed times, right, the effort and sacrifice needed. What does this mean here? Right? This means that community if you want to make your community valuable, right, you need to have a big desired outcome, if you will. So when someone enters the community, the outcome that they want to needs to be very big, right? And they also need to believe that they can achieve this, right? Because if you have a huge desired outcome, which would be, for example, gaining $1 billion, right, obviously, sometimes the perceived likelihood of achievement is very low because people doubt themselves, right? They're not ready for this. So you need a high desired outcome. You need a high perceived likelihood of achievement. You need to make them feel, or to actually make it easy for them to achieve their desired outcome. And then you need to make it fast and without lots of effort. This is where value comes into play. I'm going to give you just a small marketing tip that you can just keep in the back of your head for any business endeavor that you're going to ever embark on, right? Every single traditional media, every single traditional advertising media, when they want to increase the value of their product of their service or their community, it doesn't matter. They try to increase desired outcome and perceived likelihood of achievement. They don't care about the bottom part of this equation. They only care about the up part, right? So what they do they go ahead and promise stuff, right? They promise stuff. They are like, Okay, cool. You're going to become a millionaire or I'm going to get you a supercar or whatever desired outcome is. Just increase desired outcome, increase desired outcome, and they also increase perceived likelihood of achievement by diminishing limiting beliefs. So they're like, it's easy. You can do it. This person has done it, this person has done it. But here's a trick. Even if the desired outcome and the perceived likelihood of achievement is very low, right? Let's say that it's just one euro, right? The desired outcome is one euro, and the perceived likelihood of achievement is extremely high, right? If you manage to decrease time needed and effort and sacrifice needed to zero, then value becomes infinite because anything divided by zero equals infinity. All right? What does this mean? If you eradicate the effort and sacrifice needed and the time needed, anything can become very appealing and very valuable to the rest of the people, right? I want you to remember this. This is the value equation. I want you to filter your community through the value equation. What is the desired outcome that you propose? What is the particularity of achievement of your target Avatar? What is the time needed and what is the effort needed? Right? Now, we're moving on from the value equation, right? And moving on to the next step, which is that you need to choose a niche. Now, when choosing a niche, you get for the first time, most of people that create communities, you get full creative control on what niche you get to target. And in my opinion, what I advise in my personal clients that work with me on a 11 basis to scale their online businesses is that I always advise people to choose the niche that they genuinely love. Don't go with the most profitable niche. Don't go with the niche that people have the highest purchasing power. Just go with the niche that you love, go with the thing that you want to engage with the most use For the first time, you get full control of what you're going to be doing, right? So you might as well be doing something that you love, right? That's something that fulfills you. It's better for example, if you love tennis, it's better to work with people that also love tennis and have X amount of dollars than work with investment bankers that have X amount of dollars, but you hate investment banking, if that makes sense. So go ahead and choose something that you love. And here's the cool part. Make it framework based. Make your community framework based. Make the problem that you're solving in your community, a problem that can be solved with a framework. For example, this could be in tennis regarding tennis, right? You can sell a framework inside your community or you can be disussing about a framework inside the community that take someone from a beginner to a rookie or from an amateur to a pro, right? This is the first step. The second step is this small tip that I have to give you right here, which just changed my complete understanding of community building when I completely understood it, which is the very simple rule of digging deeper, right? Once you choose a niche, go deeper. Why? Right? Because People that need people that have the need to enter communities the most, right, are people that feel like there aren't enough of them in the world. What does this mean? Let's say tennis, right? Tennis is a big niche in general. It's a sport. There are many different subcategories of tennis. But if we dig deeper, if we sub niche to tennis coaches, I can guarantee you that tennis coaches would love to have a community inside there to share their secrets and share their passions, right? Do you understand what I'm saying? Because you need to dig deeper when you're using a niche because when you dig deeper, you find people that feel more lonely. Why do they feel lonely? Because it's very sub niche, right? We're talking about a very specific thing. And when you bring all of these people together, when you bring lots of lonely people together, get to thrive, and this is where your community becomes irreplaceable, right? So it's completely different approach if we're choosing to target someone with our online business and sell a product, and it's completely different when we're trying to connect people together. In general, connecting people that feel more lonely due to the fact that they're sub niche that much works, right? And it has been working for me, has been working for many other people. So don't be afraid to choose a niche and then sub niche even further. Dig deeper. So once we've done the value equation, once we've chosen our niche, once we've dig deeper, which is very important, I put this in a rectangle, like, once you remember this, the next step is for you to create your target avatar. Now, this is a generally framework that I've taught in many courses of mine, and it has helped thousands, tens of thousands potentially of people that has consumed my content. I know for a fact that this strategy works, and this strategy involves you opening a Word document, opening a note file, opening a journal and writing down with huge detail your target outor information about your target outor, right, I once you to take your ideal client, your ideal customer, your ideal community member, note down his name, his occupation, his socio economic status, what he does from the moment that he wakes up, until the moment he sleeps, I want you to spend hours writing everything, like you can even imagine about your target outor. Why do we do this? We need to understand the ideal person that we're targeting because the marketing of our community, which by the way, it's going to be automated and it's going to be very easy, it's going to be done intrinsically online, which means that since we're reaching these people from the web, we can actually tailor who we're reaching, right? And we can actually, let's say, we can attract the exact person that we wish. So I want you to note down your ideal avatar, not just a random person that would find value with your community. Note down the ideal person, right, the best person that you wish you had in your community, right? So once you note down like a target Davar and you create your target Avatar, the next step is just this very valuable step that I figured out through trial and error after all of these years in online business, which is to note down the ten core problems that your target Davadar has in this niche, right? Does this make sense? The ten biggest current problems that your target Davaar is facing right now inside the niche that you chose to target. If it's, for example, tennis coaches, right, which is, again, a very sub niched category. If it's tennis courses, tennis coaches, some of your target outers ten core problems could be, for example, travel anxiety. They don't like to travel with the players. They have a hard time, let's say, adapting in the time zones or being away from loved ones or trying to also emotionally support the player that they're helping rather than just only supporting him on tennis. You get a point. You need to brainstorm the ten core problems of your target outer. This is just going to help you so much when choosing the community that you about to create. Finally, once you've brainstormed these ten core problems off your target avor, you need to at least solve one problem, right? So solve one of these ten core problems. Choose one. It's fine and solve this problem with a framework based way. Solve this problem with a framework. A framework would be, for example, a series of four videos. Create four videos, right, or at least brainstorm a framework that you can help your target atar solve one of his ten core problems. Right? I'm going to give you a small, a small, if you will tip here. If your target outor is your younger self, everything becomes so much easier. So if you choose to target your younger self and great community around the problem that you used to have back in the day, your younger self used to have back in the day, it's going to be so much easier for you because you literally know your younger self, you know your target out because you were your target outor, right? This is the tip that I have to give you, right? I hope that the information in this lesson wasn't, you know, too much too overwhelming, right? I know it was a lot of information. This has been life changing for me. Understanding this information I just delivered to you was completely life changing for me. And I urge you, if you have any questions to type them down, I'm going to be answering them like completely by myself. It's just a cool way also to connect with me, if you want to. Now it's time to move into actually structuring the community. In the next lesson, we're going to be going through the interface of school. What is school? Again, everything that you need to know regarding school. In the next lessons gradually, we're going to be breaking down each of the different sections of school that you need to understand to be comfortable in hosting your community. Again, thank you very much for being here. Let's move into the actual cool part of the course, which is structuring our community in school. Thank you very much, seeing the next lesson. 6. Overview of Skool: Legain welcome to the fourth lesson of the course in which we're diving deeper, and we're actually analyzing the interface of the school website, which is obviously the website in which we're going to be hosting our community, right? Now, this is going to be a general overview of a school website. That being said, in order to be able to follow in the next lessons in which right we're diving deeper into all of the subcategories of the interface of school, you need to have a general awareness of what's happening in this website. And it's also a very cool site if you want to join the community of others. So let me introduce you to school. So this right here is what you see when you join school you either can discover communities or create your own community. Now, in your case, you will go ahead and create your own community and follow along. But for now, we're just overviewing the software, right? All of these are different communities that other people have built. Those are some very popular communities. For example, Adonis gang is a community that I've joined personally myself. You get the school community, which like a way to give feedback to the operators of school. You get all of these different communities, right, the school games, animal treads, also great community that I've joined, all of that, like crazy, cool stuff. And let's say, for example, check out this community right here, number two, right? You can see that this is what happens when you enter a community. So let's say that you actually go ahead and create your community and you launch your community, and you will see that this is going to be like the general overview of what you see once you're inside school and once you've created your community. Now, this right here is my school community, right? The course Creation Academy. This how I've named it, right, you can name it whenever you want. We talked about researching and niching down and up and all that stuff. This right here is what you will see the interface once you enter your community. Now, as you can see, this is the general Blog post section in which people just type different stuff down. In my case, I've pinned this post right here, which is the welcome message. So when someone enters the community, for example, he sees my welcome message. I'm like, welcome to Corriian Academy, community. The goal of this group is to help you turn your passion into profit and et et cetera, et cetera. As you can see, right here, we got comments. So if I click on this post, that you will see we got all these comments from different people that have joined my community and have found value. So this is just a way again for your community members to interact with you. Obviously, below this, you can see that yeah, I got more posts. For example, this guy got monetized on YouTube, right, some rules, some wins, AI tools for condon creators, all that stuff. So they're just posting about stuff that they like. Now, I got three subcategories here, right? A general discussion. This is a general discussion which people just, like, discuss about different things. We get a win section where people just post their wins, right, cool stuff that happened in their course case and journey, which is very, very cool and I'm very happy to see wins of the people inside my community. And I got some urimic coupons, which is pretty much irrelevant. So every community on school has a general discussion or a blog post section, if I like to call it. Then we move to the classroom. So if you go up here, you get the community, the classroom, calendar members, letter boards, and about, right? I'm going to be talking about all that stuff. So in the classroom section, for example, you can see that you can list your courses Okay. So again, this community feature also has courses, and you can list your courses in the classroom section. For example, my course is the so called course creation master class. Inside the course creation master class, I got every single thing that someone should know regarding course creation, again, theory, choosing a topic, preparing to shoot, shooting, editing, uploading, SEO, thank you message, all of that stuff. So I've structured my course again, inside the classroom. And we're going to be diving deeper into this in just a moment, right? You can create new courses. You can list as many courses as you want. You can have your courses paid, you can have your courses free, all that stuff. Moving on to get the calendar section. In the calendar section, you can book, for example, to talk with people. You can upload Q&A sessions. For example, let's say that on two days we're going to have a Q&A session around that, so people can tune in and pull up to the Q&A section and just have fun, right? So this is where you arrange meetings with the people inside your community. Very, very cool. Here, you can see the different members that have joined your community and how much they pay for a monthly fee, right? So all of these people have joined my community. I have like 270 members. At the moment. You can see people that have canceled, people that have been banned for the community, people that I, let's say, ban for the community for posting things that are not, let's say, very appropriate for course creation, right? And then we've got the leaderboards, right? So here's the thing. School offers a pre revolutionary thing, which is called gamification. And in school based on how much you, let's say, work with the community and how much you engage with the community. And if you post and you answer questions and all that stuff, school gives you motive, right, to do all that stuff to engage with the community because at the end of the day, like, the power of a community is the members inside the community, right? School gives you extra points for doing that. And this is called imification. And the higher level you are, usually, as a school community admin, right, you can pretty much allow people to unlock stuff as they're leveling up. For example, you can have a course. In my case, the course right here, I just charge for it. But I could say that if you want to unlock the course as master class, you should be at level five of or Level four, right? So these are the different levels. You got letter board, so people compete with each other on who's more engaged and all that stuff, which is very, very cool. We got an all time letter booard. We got a 30 day letterbard and we got a seven day letter booard, which again, it's just, like, very cool. And depending on how many likes and how many comments and how many up votes your post has, you gain points in the letter booard. So again, if you just make cool comments and you engage the community in a cool way, people appreciate, let's say, how much you engage with the community, you're just going to go above in the leaderboard and lot more stuff, and it's just a cool way to help people engage in the community. Now finally, we got the about section. We're going to have a different class on the A section because it's very important in order to drive people inside the community to have an amazing about section. In the about section, you got a VSL, which is a video in which you go through what's happening in the community. You get some testimonials, and then you got some information on what's happening inside the community. If you want to check out the settings of the community, you go to the settingtab and all of these different settings, you got the dashboard, if you will, different payouts, invite to invite new members, and all of these different stuff. We're going to be further analyzing in next lesson. Just for now, I just wanted to give you a general overview of what's happening in a school community. You can see who's online here. You can see the different admins. These three people are the admins, me, my creative director, and my marketer, right? And this was the school community. Again, blog post. You get a general overview of the community that you're in with some stats you need to understand and a 30 day letter board, right? So now we're done with a general overview of school, it's time to move into all of the different subcategories, if you will, the different tabs, right, the community tab, the classroom tab, the letter booard all that stuff and just dive even deeper to show you how to tweak settings to maximize the potential of your community. So in the next lesson, we're diving into the community tab. You're going to learn how to create different sections, if you will, different topics of discussion, then how to engage people with tips that I've learned personally through trial and error, right? So, thank you very much for being here. I'm going to see you in the next lesson. 7. The Discussion Feature: And welcome to this lesson in which we're diving again deeper into the community feature of your community, if that makes sense, or's say the blob post feature of your community. Now in this lesson, we're doing not that much of a general overview, rather than we're diving even deeper into again, analyzing every aspect of the community feature, how to engage your audience into posting more content in the community. Because at the end of the day, our biggest goal with our community is to make this sustainable by itself. So without us needing to be inputting information in the community every single day, you want the members of the community to be interacting, right, by themselves. I'm going to show you how to create different categories, how to structure things in your community feature to make this as seamless as possible. So, this right here is, again, as we said, in the general overview, what you see when you're inside school, and talking to the community feature, you obviously click this button right here. This is the community, right? And the first thing is that you can obviously post something, right? So this is right here, me posting in this community, which is my community, Title, for example, you win could be One title. And right below, I can say, for example, say, blah, blah, blah, I did this, did that, I did this, do that. Okay, we got all of these buttons right here. Here you can attach some files. So there's that. You can add links to a video and at this or a website, you can add a link to a video or a website. At this point, as I tell you, you can directly upload content on school. It needs to be uploaded somewhere else and perhaps linked as a post. So for example, you can add a YouTube video. So your video needs to be uploaded on YouTube and set to unlisted. So I mean, you can also share on school a video that is not unlisted in public, right? But usually what we do if we want to post a video only our community and not for everyone to see it, we posted as unlisted on YouTube, copy the link, paste the link here, and you're done. You can add balls, right, for people inside the community to vote for stuff. You can add action. For example, actions could be are things that when people complete this, right? So there are actionable steps that when people complete these actions, they gain points and they level up in this gameification, if you will feature of school. So for example, it says, complete action. Describe the action you want members to complete. Example, introduce yourself and share a picture of your web workspace. When somebody comments, the action will be marked as complete, right? So this is an action. You can add emojis, you can add gifts, and you can select the category in which you want to be posting. For example, me, I have three different categories, the general discussion, the wins and the ii coupons category. You can also choose to send an email to all of the members. So again, once you post something, they automatically get an email. For example, Lambros posted this in his community, which is also cool. So if I just delete this post because I don't want to post right now, you will see that you got post of other people. For example, this later right here, right, she posted on the wins section, right, that she got this, and she also attached an image, right? So that's cool. That's my welcome message which I have pinned by the way. So this post right here is pinned to the feet and I can choose to unpin it. So whenever someone enters the community, the first message that you're going to see is this pinned message of mine, which is a welcome message. And we got many, many other things. Again, I got three different category is the general discussion which people just choose to discuss about general stuff regarding gross creation. I got a win section in which people just comment about their wins and the Hemi coupon section, which is not that developed yet. Now, what happens if you want to create another category, right? So you go to settings, and in settings, you go to let me see categories. Now, in categories, you will see that you see all the categories you have created and how many posts each category has. So the general discussion, for example, has 116 posts. The wins has 40 posts, Vim coupons has two posts. So you're going to add category, you write the name of the category, you want to add the description, we permission, so you can choose who can post in this category. For example, you can either choose that anyone can post in this category and anyone can view or only admins and modes can post and anyone can view. Alright, so you click Add to create it. You click Cancel to cancel it. At this point, I want to cancel it. So a common question that I get is, how do I grow my community engagement, right? How do I get people to engage? An amazing way to do this, and this is actually one of the reasons why I personally chose school to host my community is due to the gameification system, right, and the leveling up feature, because there is a very cool thing about school is that when people again, complete these actionable steps you have and comment below, for example, a post in which you ask them to take action, then they gain points. And why would people gain points? Listen, no one cares to be seen as number one in your community, right? Really, that's not the motive for them to level. A motive for people to level would be, for example, if you have a course in the classroom, which can be unlocked if you are above a certain level. And this we can tweak and I'm going to show you the next lesson of this course when we're going to be discussing about adding courses in your school community, how you can tweak a course and make it unlockable after a certain level. And once you make a course unlocable, after a certain level, people will start engaging the community and posting and asking questions and all that stuff in order to level up and unlock your course, right? So a very smart strategic approach you can do in this case is that when you create a community and you make this niche communities as we talked about in previous lessons, right, you can create a course which just outlines the core framework, if you will, and pretty much completely solves the first problem of your target outer. So when someone enters the community he enters usually because he has a problem, right? If you create a course directly solves this problem, and you set this course to be unlockable at level five, you will see that most of the people that enter the community will directly start engaging with the community because they want to level up and they want to unlock the course. So this is something just for you to think about, right? Trust me, it works. I've done this myself previously. And this is how I've grown, for example, My About community to more than 114 posts, which is very, very cool. Right? So this we're going to be discussing in the next lesson of the scores in which we're diving deeper into the classroom feature. And, trust me, in the classroom feature, we got so many cool things to talk about that are just going to elevate the production and the general value of your community. All right. So I think you mass, I'm going to see in the next lesson of the scores. 8. Hosting Courses in your Community: German, welcome to the lesson of this course in which we're just going to be diving deeper into the classroom features of your school community. Now, what the classroom really is, is just a hub for you to list your courses. That being said, there are many different strategic approaches that we can take in order plod the correct courses to attract the correct people by solving the correct problems, we're going to be discussing about the pricing of your courses, the gamification of the courses, right? And in general, what I would suggest to you if I was starting out again, my school community. So welcome. Let's dive into the classroom feature. So this right here is pretty much what you see when you enter the classroom, right? It's just again, a hub of courses, and you can create new courses or right, you can edit your preexisting courses. Now, in my case, my school community is called the Course Chrean Academy, and I have purpose chosen to have just one course in there. And keep in mind that I am a course grader. You can see in my profile on skills and nim that I have more than 28 different courses that I could list right here, but I decided to just list one. I'm going to be discussing about why I took the decision right now. So let me show you actually my course. You're going to press these three dots right here and I'm going to press Edit course. You can choose the course name. In my case, it is the course Cristian master class. I just blends great with the title Course Cristian Academy, and you got a small course description. It can be up to 500 characters, so it can't really be a very, very long description. In my case, the description is very straightforward. Lock the information that got me 0-60 thousand enrollments, right? Just that. That's the simple description that I have to my course. Now, before I elaborate on why I chose this why I chose this title, why I chose this description, let's go ahead and discuss about the different payment models of the course. Now, you can have a completely open course. You can have the scores unlock at a specific level. So again, we talk about the unification system. When people interact in your school community, they level up, right? So you can have the scores unlock if people level up. And this just gives them a motive to interact more in the community. You can make this a buy now course in which just members pay a one time price to unlock course. In my case, the course is priced at $200, or you can have the course unlocked after specific days of someone being inside the community. Finally, you can make this private, so you can actually select which members have access to the scorse, which is also very interesting. Now, let me go ahead and analyze why you should choose any one of these, and pretty much based on which criteria should you choose the enrollment method of your course. By the way, this is the cover, right? And you can also have this course be unlocked when people upgrade to manual subscription to your school community. Now, when should you list your course as open, right? So when should you list your course as open? To all members having access to the scores. Well, the first reason to list your course as open, right? If you just want to provide value and increase the value to your community completely for free, right? Why would you do that in order to nurture people further, right? So again, when someone enters your school community, we're going to be discussing about member acquisition strategies later on in the scores. When someone enters your school community, they're here because they want to have their problem solved, they want to gain value from your community. Right? And they pretty much know and trust you and they kind of like you if you've entered your community, but you can further nurture them and you can cultivate even more this relationship of trust by listing a course completely for free. In addition to that, you can have a course listed for free and then have a CTA at the end of the course equal to action in which you pretty much tell people to enroll in other courses or to check out another product as you have that may not be free. So these are the reasons to list your course for free, to further nurture people, to increase the value of your course in general, and finally to funnel people to other communities, other courses, and other products that you may have, right? Now, why would a course be unlocked at a certain specific level? It's very straightforward. You want to give motive to people to engage more in your community, right, and just again, engage your community. So you can have the course unlocked at level five at level four at level three, right? We do this because we are giving value for free, but in exchange, we gain the fact that people engage in the community even more, so you make the community more viable, more alive, if you will, because people engage the community in order to unload your course. This makes absolute sense, and I think that we don't need to elaborate even more here. So choose this if your community doesn't have that much traction inside doesn't have that much engagement inside and you want people to engage more to your community. This is where you choose this. A B now. Now, a buy now course. It's the course listing, the course purchasing price that I've chosen. When do we actually select it by now? That's very interesting. Back in the day, I used to have my course, which is the course in master class. It is let's say, a huge master class in which I go through every single thing that people should know, again, to get 0-60 thousand enrollments with your course. And I would give this, right, to my clients that work with me on a one on one basis. So I also have a consulting offer in which I coach people on a one on one basis, again, on how to achieve the same results that I did, right? And I would give the scores. I would gift the scores if you will to these people when they enrolled in my one on one consulting offers. Now, what I've seen is that many of the people that entered my school community wanted some, let's say, cheaper information, cheaper ways to achieve the exact same results rather than working with me on a one on one basis, right? So I offer this master class, which is all of the datasets, all of the information as a lower ticket product for people that don't have the capital right now to invest in hire me as a coach, right? This is why it is priced at $200. It's meant be a lower ticket product for people getting that don't want to pay a higher price to hire me as a one on one. It is a DIY offer. A do it yourself offer. I just give you all the information, and it's up to you to apply it, right? You can achieve the same results as me because it's again, the same information that I have, right? But it's up to you again to apply this information. My coaching offer is a D with you offer because I give you the information, but I also help you in the application information. So when should you choose a one time price to unlock this course? If you have a product, and you want to list this as a low ticket product. If you have an offer and you want to list list as a low ticket offer to funnel people afterwards to your high ticket offer, it is a good way. Finally, time look if you want people to just keep visiting your community over and over again and just coming back and rediscovering the community, T Lock could work for you. In my case, I wouldn't choose time no. I would choose level Lock. I think that it's more interesting than time lock. And finally, private, it is when you have let's say you have a program, right, for example, my one on one program. And let's say that every person that pays me X amount of dollars to work with me on a 11 basis gets some unlocables that other people don't, right, and I need to manually select this. This is what happens in the private course, let's say, pricing, right? So we choose we create a course and we choose manually the people that will have access to this course. And these are usually people that have paid a higher ticket product to be there. And this is why we give them private access to our courses. In my case, have a buy and now course, and that's pretty much it. So let's say you want to create a course, right, what we do is that we press new course, you do all that stuff. And then when you enter the course, you write again, the title, the thumbnail, all that stuff. And when you enter the course, this, by the way, is the course section master class inside. You can see like you've paid $200 to be inside here. So this is, like, kind of interesting information. You at the point. So we got step one step to step three, step four. This is how I have structured my course. What I want you to show you here is that all the modules of your course, all of the lessons will be uploaded on YouTube and set as unlisted, so other people on YouTube can see them, of course, for free. Only people with the link of unlisted video can watch the video. So what you're going to be doing is that you're going to be listing your course as unlisted videos on your YouTube channel and then copying and pasting the link right here. So it's very, very straightforward. You can add folders or you can add pages. Again, those are pages, those are folders of the pages. So pretty much like the steps you can see, these are the pages. Step one, step two step three, step four, step five, step six. And when you open, right, you can see the different folders. Okay? So it's very straightforward. You add a title, you add the video, usually, most courses are video based. That being said, if you click right here, you will see that you can change stuff. You can write stuff, you can add titles, subtitles, you can add images, you can add links. You can add every single thing. You can add like bullet points. You can add downloadable assets, all that stuff. In my case, all of my courses are usually video based. So I just like to elaborate on things with video. And yeah, this is actually a very cool course, if you want to check it out. Let me just show you, all of the different curriculum that I've created right here. It took me so many months to create this course. Alright, check this out I got CsationFramework. What should I teach? The anatomy of a course, quality versus quantity, the anatomy of a lesson of a course, outlining your course, the gear guide, creating presentations in Canvas, screen recording, tips for t shooting, editing your course videos, Iteratro. I'm very, very proud of this course that I've created, and this is why it's the only course that I offer. And coming back to the final point that I want to cover right here, why I don't have more courses uploaded here and why I don't have more offers and more courses listed, I want just people to know that this is the ultimate master class. There is nothing nothing like this in the community. This is the only way to reach 0-60 thousand subscribe enrollment plus, right? And all of the rest, it would just decrease the value of this master plus right here. I'm very proud of the piece of content I've created, and I urge you to join the community and actually download it if you want to. It's very valuable and it works. It has worked with many, many people. This concludes the classroom segment of the school community. I guess you understood that a huge part of the value, right, that you can provide with your community is through courses, right, through training videos or PDF documents or whatever your course is on school all right. In the next lesson, we're going to be moving into the calendar section. I'm going to show you what is the calendar section, how to book QNAs, how to book different calls with people inside your community, which would just add another layer of value that you can provide with your content with your community. All right, so thank you very much. See you the next lass. 9. Hosting Weekly/Monthly Calls: So now we're going to be moving into the third and arguably one of the most important parts and aspects of hosting your community on school, which is the calendar feature, right? Now, the calendar feature just adds, again, a whole new layer of engagement and value in your community. And by understanding it, it's just going to make a huge difference in the way you approach your community and the way you satisfy your members. Now, before we start with this lesson, right, I want to point out something very, very interesting. Right? When I was starting at my community, I had less members inside, and I was kind of afraid to start hosting calls because I didn't know how many people would join these calls. I was kind of afraid that no one would join, that people wouldn't appreciate me, that I would just directly trading in my time with value and just didn't like this whole thing. Then I started hosting some calls and just being on a call with someone that has entered your community that has seen your content that has been funneled inside there has been nurtured through again, all of the different mechanisms that you've used to attract people inside your community. Being on a call with them, answering their questions, seeing them how they approach this whole community thing, whatever you're teaching about. I teach again course creation. But it's just one of the coolest experiences. That's what I want to conclude. It's one of the coolest experiences. It's very fun to be around people that you all have the same interest and you have something to teach them. And I just really I would really recommend you regardless of how many people you have inside your community to start hosting live cause I would be so encouraging for you to keep pursuing this cool thing inside your community and keep growing your community. So let me show you exactly what is this calendar thing and how you can leverage it to just take your community to the next level. This right here is the interface of the calendar. Pretty straightforward. It's a calendar. You can see your time. You can see your location, you can see the date. It's October 12, right? And that's pretty much it. Now, if you have planned calls at the moment, I don't have any planned calls and meetings, if you have any planned calls, it will be shown in your calendar here. And keep in mind that there's a huge and very cool mechanisms inside school in which it pretty much like direct associates with Google calendar. So everything you have inside school, every call that you arrange inside school gets associated with Google calendar. Now, let me show you if you have calls arranged and you press this button right here, you click on this button, you'll see that all of your calls all of the different events will be here, right? So in this space right here again, right now, we don't have any events planned, right? How do we create an event? We press the plus icon right here, plus. And we have many different formats. For example, Coffee hour, right? Q&A. Go working session, happy hour. All of these things are just different formats, if you don't have any ideas. That being said, let's say if you don't want to do this format, you can go again on plus, and you can create a title. For example, let's say you want to create a new event. I'm going to call this course, thumbnail, mastermind. All right? And then we're just going to be talking about thumbnails, let's say, right? You set the date, you set the time, you set the duration. You set the time zone, right? It's usually already associated with your time zones, so you don't need to do calculations. And it obviously calculates and changes based on the time zone of each one of the attendees, which is very, very cool. You can make this a recurring event. Let's say you want to make this like a weekly thing every Monday, every Tuesday, every Wednesday. There's that, and you can change your location. You can have Zoom, you can have Google meet. You can have an address. If you want to make this a live location, you will be like, Hey, meet us there, right? And you can have a link if you want to funnel them into, like, another place. For example, funnel people through Calendly to book another call. In my case, what I prefer is Google Meat, right? I love Google Meat. It's one of the best ways to communicate with other people. In my opinion, online, it's better than Zoom because you can check your screen. I just have huge fun working with Google Meat. You can also it, associates with your Google calendar, so that's also a huge asset, right? You can add a cover image. It's very, very straightforward, right? You can add a cover image based on what, you're going to be talking about. There's that. You can also choose who can attend this event, right? So you can have members that have enrolled in a course. For example, say that I don't want to offer this to all of the members inside community. I just want to offer it to people that have purchased the course in master class and have already paid like $200, right? Or I want to offer it to members that are above level five, let's say. You get the point. Again, very cool stuff, and I just like the fact that you can customize this as much as possible. You can remind members by email one day before just to increase response rates, increase show up rates, and that's amazing. In my opinion, what is the best what is the best type of event to do? It's Q&A? Especially if you're like, the creator of the community and you are a person of authority, as we discussed, like in the first lessons of the course, making this a Q&A, first of all, this will work even if just one person joins the call, even if just one person joins the call, having a Q&A, having their questions like, answered, it's just very, very cool. These are the best types of events that I like personally to do. And again, if you have a community based around something that you teach and you go through a framework of a community and you like to transmit all the information to your members of the community, going to the Q&A would be the absolute best decision. A weekly Q&A is, for example, say, the gold standard of engagement in a course. Now, in my case, I haven't applied this in October, right, but I used to do weekly Q&A during summer, and it was very, very cool. So what I would do for you, I would have one course in the classroom. I would have three different categories in the community feature, and I would do a weekly Q&A. And keep in mind that you can outsource the Q&A if you don't want to be there by yourself. You can say, ask other people to come and talk inside your community. You can have all of these cool stuff going on. You can have hosts. You can have guests, very cool stuff. You can just tweak so many different stuff. So that's regarding the community. In the next lesson, we're going through the members tab and the letter board Sab, which again, also two very important tabs for you to know. And then we're moving on to the NtyGrity inside the school community and some cool ways to attract people inside your online community. Alright your mats, seeing you the next lesson. 10. Members and Gamification: So legitimate now we're done with the calendar feature of our community. It's time to move to the next feature, which is the members and leader boards section. Now, here, things are pretty simple, and I want you to keep in mind that this doesn't is actually interconnected with the next lesson in which we're going to be talking about the About section and the setting section. After that, ly, we're going to be discussing about member acquisition, how to attract members in your community and how I have been attracting members to my community. Because if you notice, my community has been growing on a daily basis, I've been tutting the course for the last seven days. And if you skip and go back to Lesson one, you will see that I had less than 178 members, right? So I'm growing on a daily basis. I'm going to show you 100 the exact same thing. So what's happening in the members tab of the community? Obviously, you have many different information about the members inside your community. So you get, for example, you see all of your members, first thing, right? Then you see how much time ago they were active? When did they join? How much did they pay to join and their access, right? And all of these are parameters that you can tweak. For example, today it's October 14, right? And I got one person, two persons. Joined today, right? Now, there are many different things that you can tweak right here. The first one is when you click on a member, you can tweak their membership. So you can give them access to courses. As you can see from here, you can give them max, for example, the Cs Christen master class, right? You can give them answers to questions, payments, all that stuff. You can see payment history, everything that they've done. You can also chat with them on a 11 basis. And in the next lesson I'm going to show you how to program a chat to be sent, like a message to be sent whenever someone enters your community, right? Now, again, in the next lesson I'm going to show you also how to ask for emails when people enter your community. And it's actually very powerful to ask for the emails of the members of the people enter the community because at the end of the day, sometimes you might want to sell them something. You might want to forward them more information about the programs you have created a new course that you have created, right? So you need to have in the back of your mind that there is the chance of selling someone to a member of your community through their emails. So I'm going to show you later on how to get their emails. Now, once you've gotten their emails, you can actually export an email list. So once you click here, you will send your download. That you will have this right here, which is a document created automatically by school, in which you see all of the different information about your members. So we got their name, their first name, their last name, their email, the names, I'm answering. I'm asking for their emails. So again, all of this information about all of the members in my community. And when I started collecting emails before, as you can see, for the first 130 people, I did not collect their emails. And that's all of these people, I do not have their emails. But after a point, which I'm going to show you, I started collecting emails, and it has been very, very, very helpful and very valuable, right? So again, collect emails, it's just an amazing way to acquire new leads. Because at the end of the day, people that enter your community are leads, right? They're interested in your products, your services, and this is just very, very helpful. Right? You can filter people through here based on the price that they pay to enter the community, right? So these are different price of my community. I change them based on the condom that I have inside. You can filter to admins, people that are online, people that are on a monthly or annual subscription, right? And you can see people that have access to your courses, right? So, people that have paid to enroll in your courses. For example, I've selected people that are able to go in my courses. Let me just do this one more time here. So these are the people that have joined my courses and have, again, access to my course inside this community, right? You can press Reset Default, and now we have the default settings of the community. So this is what happens in the members tab, the leaderboards, again, it all comes down to this gamification system. You can see at which level we got most of the people. So 91% of my members, for example, are in level one, 5% in level two, 2% are Level three members. In general, the gamification of my community is pretty hard, so it's hard to level up in my community. Right? And again, we can tweak this stuff from the settings, and I'm going to show you how. You get the letter boards here, the seven day letter board, 30 day letter board, and all time letter board. So in the seven days, again, we can see how many people have gotten points from their posts by engaging the community. In the last seven days. We get the same thing in the last 30 days, and we got also an all time thing, right? And again, no one is at level six, no one is at level seven, at eight or a level nine. So why do we need this data? We need this data because for example, I would like to create a course. And if I want to list this course and gift it as a gift to people, that have been engaging highly to my community, I would create a course and make it available, for example, level four members or level three members, right? So I have just a general understanding of how far people have been engaging to my community and how engaged they are, right? In general, I am, for example, a level five member of the community. I am obviously belong to the 1% of people inside the community because I've been engaging very, very much with the content and the people and everything inside the community. So this is what happens in the members and the litter boards tab of the course Creation Academy. Next step is to talk about the About tab. Now, the About tab is just a lesson of its own. It's very important for you to understand what to put and what structure, how to structure your Au tab. In order to appeal to the organic search changing of school, as well as the organic equivalent you bring from other platforms to your school community. So the next dozen is going to be very, very educational. After the Aba, we're moving to the settings, right, and we're discussing about all the different parameters you can tweak in the settings of your community. So thank you very much for being here, seeing the next dozen at the scores. 11. Tweaking the Settings for Maximal Reach: Oly gentlemen, welcome to the About section. This could arguably be the most important lesson of the squares, right? Because the A section is, if you will, the commercial or the first thing that people see before they enter the community. You need to be persuasive in your about section. I'm going to show you every single piece of content, piece of video, piece of text, and piece of photograph that you should add in your about section to make it as persuasive as possible for people to enroll in the community. Again, let's I want you to think that the about section of your community is like people going window shopping, right, and checking out your community from the outside, right? And then if they like it, they are going to enter. So enough with the introduction, let me show you exactly what I've entered in my about section and how you can recreate this in your community once you launch it. So this right here is my about section. I've got the thumbnail of the community right here. And a very short introduction on what's going to be happening inside the community. So in my case, it's learn how to turn your passion into profit by teaching what you love online. Very cool, right? This is the biggest the bigger part of the About section, and it's comprised out of six content elements, a video, a testimonial, and four screenshots. They're not loading right now. So four screenshots of people that have found success inside the community. All right. I want you to follow the exact same blueprint as me. So if you're hosting a program, you probably have clients to work with you on a 11 basis. I want you to enter a VSL. So what is a VSL? It's a video of you just going through what's going to be happening inside the community. That's see my video, for example. It's just a YouTube video that I pasted of me, okay? You can see right here. Going through the community, what's happening inside the community. So it's just a VSL, right? What's the Curian Academy? Why I start the Corson Academy? Who am I? Right? All that stuff, right? What I would teach, all of that cool stuff, right? Again, 5 minutes of me talking about what's happening inside this community. Then I'll get a testimonial of someone that has enrolled the community that has worked with me and is happy with my work, and then just some revenue screenshots to show people that this is legit, right? That's all you need. Again, you going through the community, some testimonials and then more testimonials. The more testimonials you got, the better, right? So after this below, you can see the price of your community right now and you can tweak the price, right? From this about section right here. Who has created the community and the amount of members and if it's private or public, right? Now, right here, you got a bit of a bigger description, if you will, you can add a bigger description than this. For example, this is my small description, okay? Learn how to dri your passion in the profit by teaching what you love or like. My bigger description is a Corsi Academy framework takes a complete beginner with no previous videography experience, zero followers, and no idea regarding marketing and through a series of intense training, weekly calls, and access to CCA framework, which is the Corson Academy framework, which I revealed for the first time online transforms him into a complete course creator. This is your about section. Now, if someone new, right, let me just starting new incommuno window. If someone new enters the Corsation Academy and watch the A section, this is what he sees, right? So this is, for example, what I complete someone that hasn't joined a group sees. So again, this is like the landing page, if you will, of the Corsation Academy. Very, very cool, very simple, very easy. So this was the about section, and you will see that based on the framework, we're going to be discussing in next lessons, the clan acquisition framework, the member acquisition framework, the about section is even more important. Let's go to the settings. The settings is when you can click the need grid, if you will, of your community. I'm going to go into the dash board and the payouts goes. This is just some arriving information about the income draining from my community. Share. All right, but and this is just information about the community. We through everything else. First of all, this is link for you to invite people inside the community, copy this link, you placed it on bagging Tilt you want to be sharing if you want people to be joining your community. Right? Now, the general aspect, you can change your group name, you can change your icon, you can change your color. Obviously, these are my initials. It's ScilTs the color of my community. Obviously community is private, have to join to see the content inside and make it public if you will, so anyone can see who's in the post, right. You can have a customer RL. You can add a custom Li's not that important especially if that much about obviously pricing, different pricing. With the munity you can check this out. And from this harbQ you change the different categories of your discussion section. So that general discussion, who wins, then you can go closer just the three categories that I have. So regarding the tabs, the classroom and the calendar tab, you can have them on or off, which means that you can hide or not hide the classroom and the calendar tab from the main section of your community. In my case, I want both the classroom and the calendar tab on. If I don't host any calls, I might switch off the calendar tab. That being said, everything else is on. Let's move now to plug ins. School has an amazing set of plugins which will give you more information and more data about your community. For example, the membership questions, it's one of the coolest plugins that you can have. It's just an automation, if you will. In my case, the question that I've said is when people enter my community, I always ask for their emails. So if you want to ask for people's emails, right, do it from the plugin. So go to settings, plug ins, membership questions, edit and you ask for their emails. Very, very important if you want to perform email marketing later down the line. Again, I don't have a Zapper integration I don't have web hook. I used to have auto DMs, right, and perhaps you could see one of my DM. Here it is. So it's Auto DMs. I used to reach out to people automatically when they enter the community, and I would be like, Hey, name of the person that has just entered, I would like to personally welcome you to the CorseVreation Academy. Mind giving me some more context as to what you do and what you're trying to build, right? So it's actually enable this. Yeah, it's actually enabled this. Well, we enabled it. All right? So this is just man they give to people if I want to further engage with them. So I gave them this dem, they'd be like, Hey, yeah, I want to grow my consulting business or I am an educator and I want to enter the online space. And then I just go into more details and I chat with them because I love chatting with people that enter the community, right? And again, I can help people unlock chat at level two. So once they reach Level two of the community, they unlock the chat. I can help them unlock posting at Level two. So again, they need to go to Level two in order to post. So this means that in order to go to Level two, they need to be engaging just with posts of other people before they're able to post. And if you're running ads, you can have Meda Pixel Tracking and Google Ads tracking. Again, if you're running Facebook ads and Google Ads, this will help you retarget visitors and track the sign ups of your community. Again, we're not going to be running ads in this course. This course is not a course in which I'm going to show you how to run ads to your school community. I'm going to show you some basic marketing, but this is going to be organic exactly like I've done, right? Some metrics, which means that we can see, let's say, statistics of the community. Those are the total members of the community, the active members of the community. Again, the community has been growing. Like, steadily. I could have grown it more. I haven't been focusing that much in the community, but it has been growing steadily and completely organically without me having to do anything every single time. The gamification, we've talked about the gamification, it's the leveling of the members. Again, depending on how much people engage, they level up, so you can see all of the different levels of the members have 0% on level nine. For example, 91% of my members are on level one. Regarding discovery now, right? You can see that, for example, you can tweak your community to be private but to be seen to be found in search results of school inside school. So in my case, yes, my community is being shown in the discovery. It's ranked 7,300 and the category is business, right? I get to be shown in discovery, you can see that your group needs to meet a minimum threshold of members posts and actively an activity to be shown in discovery. So you need a good description about page description, and a good cover image, and some photos videos on your about page. Exactly what I told you in the session right here. It's very important for your community to have exactly what they state right here. So a good group description, a good page description, a good cover image, and some photos and videos. Very, very important. Right? Finally, we got some links. You can add links to your socials and probably going to add links to your socials. And finally, you got billing and affiliates. A very cool thing about school is that you can actually have other people bring people to your community and get a small commission if your community is paid, which is just a very, very cool thing. Also, when people sign up through your link and create their school community, you get also small bonus. So this is why you should sign up with my link that I have in the description of the scores right here. It's also going to give you a discount, so it's like win win. So this was the settings part. This was the about part. We talked about, everything that there should be in your about section, everything that's happening inside the settings section of the community. And finally, in the next of the scores, we're going to talk about organic marketing of people inside your community. I'm going to talk about the things that I've implemented, how I've created this circular traffic economy, if you will, of people that consume my content online and then get redirected to my community and find more value in the community. Later on, we're going to also mention how to use this community exactly like I've used it as let's say, a nurturing device, a nurture a way to nurture people to further nurture people to enter your high ticket coaching and sell products and programs that cost perhaps thousands of dollars from your free school community. So all of this is coming in the next lessons of the course. Thank you very much. See you. 12. Attracting new Members - My Secret: Ladies glemen, as you're reaching the end of the course, let's assume that you have launched your community. You used school as your platform, right? You have populated your community with, let's say, courses, you have started to think about how to acquire members, right? You have your About page, the VSL, and everything regarding your communities like ready. Once you reach this point, again, we assume you're in this point, you're going to have this very common question which is, Okay, how do I attract more customers, more members, if you will, inside my community, right? And in this video, I'm going to pretty much solve this question of yours on how I managed to attract people inside my community, right? Completely for free, no ads needed, no crazy marketing tactics needed. Everything is organic, everything is free. And with this system that I'll be elaborating on in this stson right here, we're going to see that the people that will join your community will actually be very engaged in your content. So there will be like it's a very high value people, high value members that will enter your community. This right here is a system. This right here is a tactic, and this is what we're going to be analyzing in this tsin. Populating your community, it is a very simple funnel. W a funnel is, it's pretty much a series of actions that will take a complete stranger and turn him into a recurring customer to your community, right? And everything starts from the first step, which is YouTube long form content. Now, I do not want you to think that you need to become a YouTuber in order to have a successful community launched and scaled on school. I'm not preaching any of this. But if we're going to be understanding this funnel, than just me, this funnel works. It has worked for me. It has worked for thousands of others of people. It will work for you. If we're going to be understanding this flow rate here, we're going to take a step back, and we're going to be analyzing why we started this community in the first place. You started this community because you wanted to solve a problem or if you will, one, if you remember, of the ten core problems of your target avatar. This means that your target avatar is somewhere there searching for his problems to be solved online. And the second biggest search engine is actually YouTube. YouTube is the second biggest search engine. So here's the general concept that I want you to have in mind. Inside our community, we give the framework, right, the implementation of the solution of one of the encore problems of our target avatar, okay, for free or paid. This happens inside our community. So how do we attract people to enter this community? Well, the answer is very simple. We give out the information for free on YouTube or any other social media platform, to be fair, right? Again, you give out the information, you sell, the implementation, right? The implementation can be found inside our community. The information is given out for free as YouTube videos. Now, here's a good thing. When it comes to information, it doesn't need to be this Mr. Besti engaging entertainment videos, right? All people want is the raw information that you know and you teach inside the community. This means that this video, for example, this video right here, right? Do you see any heavy editing? No, it's just camera A, camera B, me giving you the information. And that's why you're here until this point of the course because you understand the information, you appreciate the information, and that's why you stick up until this point of the scores after many hours of content, right? This is what you're going to be doing with your clients on YouTube. So you're going to be creating long videos, ten minute videos, 15 minute videos in which be giving information for free, right, regarding your knees. Again, if you take the example of tennis, I would give information about tennis for free. It could be forehand, backhand, slides, job shots, nutrition, right? Everything regarding tennis, I would give the information for free. What this cultivates is, let's say you nurture people that have no idea about you, right? People that search for their problems to be solved and they find out about your content, and they get nurtured because they find value. They watch more of your videos, and you gain trust, right? From these people without even knowing them, right? They watch your videos and they get nurtured, so they trust you. Inside these videos, we're going to have call to actions, so CTAs. In this call to action, you would be like, Hey, if you want more information, if you found this video valuable, check out the link in the description and join my school community. So what's the next step here? First, people watch the content, they get nurtured. They reach the point in which you have the call to action, and they click on the link to enter your school community. So what happens then? They get redirected into the VSL of your school page in the value sales letter in this five minute video of mine, for example, in which I just go through what's happening inside the community, right? And in this video, I want your 100% honesty. You need to be 100% honest of the desired outcomes, the expected outcomes, what they will find inside the community, the value that you're going to get, right and how you have helped other people. You go through these steps inside the VSL, right? And that's what people see when they're about to enter your community, if you remember with the testimonials, with the pictures, with the videos. Now, if this works correctly and they agree with terms and they like your community, they will join your community, and this is how you will have new community members. Now, if we analyze this system right here, you will understand that the one parameter, the gold, if you will, that will dictate if your community will have new members or not is this right here, the YouTube algorithm, right? Because if your video goes viral, then your community will have thousands of people, right? So it all comes down into you figuring out how to create successful YouTube content. This is like the the foundation of your whole community. Because if you create great YouTube content that gets distributed to thousands and millions of people, thousands of millions of people will watch your video, will get nurtured, will reach the point in which you have your call to action. And some of them, a small percentage of them will enter your community, and a small percentage of 1 million is still tens of thousands of people. Let's say that you want to take things to another level. Let's each have new community members, right? And the goal of your community is monetization because many people start communities because they want to make money from the things that they love and they have structured their communities around these things. How do we turn new community members into high teed product clients, which is like let's say the outcome, the endgame of most communities. By delivering the exact same funnel, right? But we assume that the new community members are new people that have just found out about us, right? So inside the community, with the new community members, we treat them as completely new customers, right, and we just give them more valuable content. We give them not the information but the implementation. The secrets that they couldn't find on YouTube, right? We give them on school. But here's a cool thing. We make them high ticket product clients because we offer them the implementation alongside with us, right? So we offer them coaching. We offer them one on one coaching, right? We offer them, let's say, cohorts, right? So once we've given them the implementation, we can adapt more value and more value to solve their problems with actionable implementation with us, right? So just to up this huge fun right here, we start with YouTube blog form content. This just needs to be honest content like there's no fancy editing, no fancy thumbnails, just information, information, and value, right? Then we move people to our school communities about page with our VSL, in which, again, we're very honest of what's going to be happening inside the community with testimonials. Other clients' success stories. And if they agree with that, they become new community members. Inside the community, we've already sold them the information, we've given them sorry the information completely for free. It is time to give them the implementation because this is what we ask. We ask for people to enter our community and in exchange, we're going to be giving them the implementation of the information that we've given them on YouTube. So once we've given them the implementation, the next problem that will arise to people is that they want help in implementing, if you will, the implementation, if that makes sense, right? So this is where you step in and you create a high ticket product offer which involves your personal time, coaching, cohorts, and you help them apply the information that you give them at the first point. This is the endgame of the school community. This is the number one thing that most people aspire with their communities to have a circular economy of traffic of people that enter their communities, a circular economy of people that also turn to high ticket product clients from inside their communities. I've done this multiple times. This framework works. And if you want more information, just shoot me a message. I will reply to you and I will help you do this. I'm going to see you in the final thank you message of the scores which I have a small surprise for you. 13. Thank you!: So adenmen, thank you very much from the bottom of my heart for sticking up until the end of this course. Now, really, when I was starting out my community, I wish that I had someone to actually teach me the stuff that I told you through these lessons, right, through this course right here. As a thank you gift for completing this whole course, I would like to invite you inside my school community. And in fact, if you shoot me a message and you tell me that you came from this Hard grow your school community course that I created, I'm going to give you my course creation master class, which is priced at $200 inside the community completely for free as a gift, right? So again, thank you very much for being here. I really appreciate your time and energy, right? I'm going to see all of the other courses that I have in my profile right here or inside the community or both, right? So thank you very much, I'm going to see you around.