Transcripts
1. About this Class: 2024, more than 250,000 online communities
have been created. As creators and people online
have understood the need of people to connect and work
together towards a same goal. Now, those 250,000
communities that have been created cover every
single topic, every single market,
and every single niche, that you can imagine.
They're problem solving. That could be around
sports, around business, around entrepreneurship,
around cameras, around pretty much
everything, right? But the founders of these
communities all share together some amazing benefits
that are so cool to have. And this is exactly what we're analyzing in this
course right here. I decided to launch my
online community around my business and the offer
that I have about 1.5 years ago, and it was one of the best decisions
that I've ever taken. Without consuming that much
time and energy from my part, I managed to organically grow this community to
about 300 members, and it honestly has been
one of the coolest things. So in the beginning,
I was a bit hesitant. I thought that it needed
so much time for me, and I needed to always post in the community and that stuff. But I slowly realized as people enrolled
in the community, the level of engagement
is completely different. People actually love to engage. They love to answer questions. They love to network
with each other. And what I've done is pretty
much like created this hub, this ecosystem of people
that are very grateful of. You don't know me,
my name is Lambros. I've educated more than 60,000 people online around things
that I just absolutely love. And I also help people turn their passion into
profit through, again, transforming their
knowledge and expertise into digital products and
distributing them online. And creating a community is one of the best ways to do this. So in this course right
here, we're covering every single thing that a complete beginner should
know and understand able to create, launch and
scale his online community. I'm going to start by analyzing the benefits of having
an online community, then the different
platforms that you can use, what every single
platform should have and what you should
offer to your members, how to create a general
discussion tab in your community, how to arrange weekly meetings, how to nurture people even more, and how to organically
and automatically bring more members to your
community every single day. I really wish I had
someone to elaborate on the information that I'm
going to be covering in this course criteria
when I was starting out. So if you're
actually considering on starting an online community, I would highly recommend you
to enroll in this course. I'm going to sing in
the first lesson.
2. Your Class Project: Welcome everybody to the scores. I'm very, very happy
to have you here. Now, before we start
with Lesson one, let me outline the class
project that you're called to complete by the
end of the scorst here. And the class project
is to mention down below in the class
project description, the title and the description of the community that you
are about to launch, right on school or on any of the platforms we're going
to be discussing about. So let us know below,
what is the title? What is the description
of your community, and what people do
you serve, right? This is going to be
your class project. I will be personally review every single one of
your class projects, right, and I'm very, very excited to see what communities and what people you want to bring
together, right? Thank you very much, singing the first lesson of this course.
3. The Benefits of a Community: A germen, I would like
to welcome you to the first lesson of the
course of this journey of ours in which we're just
going to be discussing about the benefits of
starting an online community. Now, when I started my first online community
about a year ago, I wasn't really aware of the actual benefits
of it, right? I thought that it
was a good endeavor and a cool project to embark on. That being said,
the benefits that I've seen after one year, again, being through
this journey, right, are remarkable, and it's worth mentioning and it's
worth knowing, actually, in your
case, before you start your first
online community. So in this iterate, I'm just
going to go through all of the benefits that you're pretty
much kind of guaranteed. Get because even at a low level, if you have like ten
members, 20 members, 30 members, even five members, if they're like, highly engaged, those are some benefits
that you will see. And there are some of the most fulfilling
things that you can find, like, as an entrepreneur, as an online creator, right? Because they creating
a community, right? It's just a very
creative process that I personally absolutely love doing and I still love
growing it, right? And I'm pretty sure that
you're going to also love it. So let's discuss about
the benefits here. Now, the absolute first benefit, and it makes absolute sense, like, for this
benefit to exist is that you become the
leader of people. You get to lead a movement
that you have created. And once you start leading
like a select group of people, you will see that automatically, you will if you will, you are going to have
in the beginning, like an imposter syndrome, imposter syndrome, which
means that, you know, you're going to think that
maybe I'm not ready for this, maybe I'm not qualified enough to lead this group of people. But as you gain more experience, as you see that
these people have joined this community to gain valuable information or to be part of a movement
that you have created, you will see that it's
a very powerful thing, and it puts you in a
select position that very few people actually ever
get in their lives, right? Like, you're automatically
a person of authority to these people and a well
respected member of a community, obviously, as you have
created this community. So I didn't really understand this when
I was starting out. I thought that, okay cool. I just help other people
by making this community. I help bring people together. But not only do you
bring people together, you actually get to lead them, which is a whole other story. And I'm going to
tell you something. In our modern times, very few people ever get to lead a select
amount of individuals, right? So that's very exciting. For me, at least, it's one of the coolest things about this whole community
thing, right? So you get again to become
the leader of a movement. Now, moving on to the
monetization aspect and why most people are very intrigued nowadays into starting
these communities, right? The fact that you get
access to people is one of the most important factors that leads to people creating
communities, right? And the reason why creating an online community has been so powerful and so
popular nowadays. Why? Because by creating
a community and by funneling people from
all over the world from all of these social media like say places on YouTube and other social media platforms that you funnel people
to your community, and you suddenly have
direct access to them. You get their emails. You
can directly DM them, right? You can direct message
them. You get their emails. You get their sometimes
their phone number, and you also connect
these people together. And once people are
connected together, they can create
something powerful. But trust me, having
access to someone, right? Converts this someone from a random stranger
that, for example, has watched one of your
YouTube videos or has watched one of your
short form content, let's say videos on TikTok
or Instagram meals, and it transforms
him into a lead because once you have
someone's email, right, or you can directly
message someone that you know he's interested on
what you're preaching, right? Could be your community,
could be your service, right, suddenly,
he becomes a lead. So this is a great lead
acquisition system. Communities are great lead acquisition systems,
right, because, again, you have a select group
of people that you know exactly what they're
looking for because they've entered their community, and you also get to
contact them, right? So you can potentially
sell the stuff to them. You can help them in
many other ways, right? And you have access to them. Access is a big benefit
and a huge reason why people start communities
again nowadays. Now, obviously, we've covered the fact that by
starting a community, you become a person
of authority. That's very important, right,
because from these people, the fact that you
can access them, and you're a person
of authority, you will see that once
you send an email, once you send a direct message, the response rate that you're
going to be getting in this direct message are crazy, are way above, like,
industry standard. Why? Because imagine being
like a member of a community, and suddenly the founder, the man that has created this whole community that you're in chooses to message you. You feel honored,
right? You want to know what he said to you, right? And trust me, even if you
don't automate this and you directly manually send messages to every single person that
enters your community, you will see that they will
highly appreciate it, right? Because you could
have messaged them on Instagram without being
the community leader. Probably these people
wouldn't care. But since they're inside your
community and you get to message them and
you get to connect with them on a one on one basis, they really, really
appreciate it, right? Which is something worth noting. So yes, you become a
person of authority. Now, obviously, the fourth point then the fourth huge benefit here is the huge monetization potential that
these communities have. As we're going to
see in next lessons, which we're diving deeper
into the community aspect, you will see that
these communities can be highly monetized. We can upload courses
there. We can host cohorts there, right? And you've got all
these people that are brought together for a reason. And usually this reason
is that they have a common purpose or a common problem that
they need to relieve. And as we know through business,
where there is problem, if you manage to relieve
the pain of this problem, right, you will
get income, right? You get paid in accordance to the magnitude of the problem and the pain that
you relieve, right? So if inside this community
you manage to attract people that all share the same pain point,
the same problems, and you manage also provide a solution to this pain
point on a mass level, you will see that there is huge monetization
potential there. And also the fact that
you get to contact them, right, and message
them on their emails, it's also a huge monetization potential because let's say you create a product that helps relieve the pain
of all these people. Not only have you created
created this product, but you can also let
them know that, hey, I've created this product, and it's here to
serve you, right? Because you got
their emails, you got their direct messaging. So there is a huge
motivation potential in these communities. The final point that we
need to make before we embark in this journey
and before I share with you all of the secrets
that I know regarding community building
is that building a community. It's fun. It's very fun, and it's
actually very fulfilling. So you get to have fun because
you connect with people that you choose who to
connect with your community. You can create a
community on anything. You can create a
skateboarding community, a community around
video lighting, community around like
skill share, right? So you connect with these people and have
fun, provide value. So again, it's just a
very fulfilling work. I absolutely love
creating my community, and I'm sure that you are going to love
creating your community. So we've covered, like,
the benefits, right? We did a small
introduction on why starting this journey
of your community is just a very cool idea. So now it's time to
actually discuss about the different platforms where you can host a community, what used to happen
in the past, right, and what happen what's
happening now and what's going to be happening
in the future, right? So this one we're the next
lesson of the scores. Thank you very much, Major.
See you the next lesson.
4. What are The Features of a Community?: Benjamin, welcome to
Lesson two of the squares. Now, in this session right here, we're going to be outlining the different features that any community
should have, right? So these are all of the
different features. We're going to be elaborating on the importance of
each feature, right? And then I'm going to
be giving you a list of different platforms in which people have hosted
communities in the past, and you can host your community. Now, after this list is done, I'm going to give you my personal
recommendation of where I host my community and why I
would probably recommend, like, this platform as the platform for you to
host your community. That being said, the principles we're going to be discussing
in this course right here apply to pretty much all of the different
platforms in which you can host your community. So again, just pay attention
to these points right here, and you will be covered wherever you choose, like, to upload. So what are the features
of a community? Arguably the most
important feature is like a page for
people to post, obviously, their
statements, their wins, like, their arguments
and all that stuff. So you need a front page or
any software that you choose pretty much needs to
have a front page in which people
discuss about like, whatever the community is about. If you want to make
this, let's say, if you bring this to reality, let's give our community a name. Let's say that our community
is around is, right? Dennis. So people that want to play tennis and want
to get better at tennis, move all and get attracted to your community because you can offer something you may offer, for example, community
by itself is an offer. It's a reason for people
to come together. So you want to connect with other people that
like to play tennis, so that's why they
join your community. So obviously, you need a
front page in which people can chat with one
another openly, right? So someone can ask for example, Hey, I got a problem
with my forehand. I think that I'm not gripping the racket in the correct way. And someone could comment, right after his post,
be his post, be like, Hey, yeah, I have the
same problem I did ABCD and I solve this problem. It's very important
for your community to have a general
discussion, if you will. Now, we're going to see in later lessons that our
general discussion, right, or the front page of our community in which
people discuss about stuff can be subdivided
into different categories. So you can choose
pretty much like the different types of things people are going to
be discussing about. For example, you
can have a section with wins where just
people only discuss about their wins or you can
have a section about only questions where people only discuss about
their questions. This obviously ranges, right, depending
on your community, and this will be different from one community to another.
But you get the point. A very important feature
of a community is obviously a place
in which people can discuss with one another. That's number one. So blog
posts, right, for questions. A second feature of a community, and it's actually a reason, a big reason why
people choose to enter a community in the first
place is to be able to direct message other
members of the community or like the founders
of a community. Now, direct messaging
is, let's say, an option in most
of the platforms that offer community
services, right? And obviously, it's very
important for you to have direct messaging
in your community. You need to have access to the people that are
inside the community, and you want to give them
access to one another, right? So it's a great place to network and just collectively
solve problems. So again, direct messaging very, very important factor
for your community. And it's also again, very important to
have direct messaging from founder to member. So it's for you as a founder to be able to direct
message your members, and it's also very
important to have direct messaging from
member to member, right? So each member just can exchange messages
from one another, right? And you can also
charge for this. We're going to be discussing
about motation of the community in a
different lesson. I'm just pointing it out there. The third thing that
a community that is complete should have
is live calls, right? Live goals with the founder and any guests that the founder
would like to bring along in the community
to educate people or entertain people inside
the community, right? Live goals is a huge pro, and communities that offer
live coaching goals are just so much better than
other communities that don't, right? And here's
the cool thing. Even if you have a
coaching program, right, with a community, you get to reach all of these
people and impact all of these people on a live
basis, which by the way, it's just very cool to be on a live call and have like
20 people, 300 people, as many people as
your community has right inside this call, like, consuming the knowledge that you're giving them
on a live basis and asking questions and you
answering these questions. And by the way, it's not
that hard to do that, right? I've done this without having
that huge a following. And I'm going to be
discussing about this later on in this course, right? But having a live
feature is so cool. And there are just some
platforms that make it so easy for you to hop on
live calls with people. Right, you're going
to be discussing about a platform that
has like a calendar, and once you start and book, for example, a timestamp
in the week in which you're going to be
communicating with your people, they get notifications
automatically in their emails
and all that cool. Just very exciting stuff. So
when you have a live call, right, this is called a
cohort, a live cohort. So cohort is when you bring a group of people
into a live call. So just for us to be talking
the same language here, this is a cohort, and cohorts are very
powerful and you get to impact people again on a
completely different level. I'm very huge fan of live calls. Now, most communities also in a successful community that are structured around
problem solving. So we're not talking
about bringing people together to network. We're also talking
about bringing people together that have
the exact same problem, and we're all working together, right, on a solution
to this problem. If you are providing
a solution to this problem and just bringing people together
as your students, I don't know if this
introduction made sense, but it would be
helpful in some cases, if you're teaching a
framework, if you will, or if your community
is structured around a framework to have a course building
inside your community. For example, people can
enter your community and completely
like, from day one, consume the content in
your community, right, and educate themselves
or be informed about how to solve
this framework, right? So having a course inside
your community first of all, educates people from the moment that they
enter the community. Second of all, you can monetize this course by selling this
course to people that have already joined the community because you know that
people who joined the community are qualified,
they're engaged, right? And they want to be
further educated. So they have higher chances of purchasing a course of yours. Now, this course, you
will see that there are many different
ways to monetize it, many different ways to price it. I'm just saying that adding a course to community
usually adds another layer of
monetization that is just very interesting for
most people to pursue, especially, people that great communities and are
con graters, right? So, these were the four
features of a community. Now, let's go ahead
and discuss a different platforms
that you can use, and at the end of this lesson, I'm going to give you
the platform of, like, my personal platform
that I would recommend, right, that has all
of these features. So the first platform that many people use
nowadays is telegram. In telegram, you don't really have most
of these features. What you can do in telegram is that you can have
messaging features. So yes, you can directly
message others and you can have messages going
back and forth, or you can choose just
for you to be able to message others and people cannot reply to your
message and stuff. Telegram is great for funneling people to different stuff and building a community around
your brand or yourself, but it's not that
great when it comes to interactions of the different members of
the community, right? So I wouldn't actually
just telegram for your platform
for the community. Now, red it, you know that obviously you
might know about Redi. It's very popular, right? You can create a sub dit and
bring people inside there. And yes, inside subredts people can discuss about
different things. And there is like the blog post, and you have direct messaging. You do not have live calls, but you can probably, like, set up a course on Redi it. That being said, it is just not that optimized and just doesn't work as well as the different communities we're going to be talking
about later on. So you got red. Yes, you got
telegram. You get Slack. At this point, Slack is mostly
like a workspace thing. So Slack is made on bringing people that work together if
you will, on a community. So I wouldn't really
suggest if you're bringing, like, random strangers online to talk about
the same stuff. That being said, if you
have a team and you want to create a team around
the same goal, for example, you're old software engineers
and you're trying to create this new software.
Slack could work. I personally have
SLAC communities, and I am part of
SAC communities, but they serve the reason of all of you guys working together
for an upper goal, right? So there's Slack there's
discord servers, yes, Discord servers,
they have messaging. They have the ability to have courses and host live calls. So discord was extremely popular where it was
the go to regarding communities until
this one software came and just completely eradicated everything else
in the map because it was designed and created by
an entrepreneur that really, really knows the importance
of community building, and it is actually one of my indirect mentors
myself, right? This man is Alex
Ormozi and Sam Ones, and they went ahead and
created this school thing. So school SKO OL, is a community hosting website. Inside school, you can host your community with all
of these features, right? And in this course,
I'm going to show you my school community, how I structure my
school community and how cool and
how easily pretty much like you can create
your own school community and host everything
inside school. So obviously, school has
all of these features. You can have blog posts, you can have direct messages. You can have live calls. And obviously, you can
structure your courses there. It makes everything so flawless, and I'm really grateful
for the presence of this website from this
community hosting website. Trust me, you're
going to love school. If you want to join school and create your community there, I'm going to guide you in the
next lessons of the course, that means that if you don't
want to use school again, the information
that I'm going to be giving you in
the next lessons is going to be very valuable
and very important. So I urge you to follow along, even if you don't choose to use school as your
community building, let's say, software, right? If you want to join school and create your own
community in school, we will have a liked description that will just guide you through the whole process
in which you can follow when creating
your community. And now we're done by analyzing all of the
different types of software that you
can use to host your community and the different features of your community, we have understood
the importance of school and white school is probably the best
case, in my opinion. Like this is the
software that I urge people to go with regarding
community building. It is time to answer a very
commonly asked question, which is community
should I create? Which niche should
I choose, right? And this is happening
in the next lesson before we dive deeper into the software and the nitty gridi of this
whole community thing. So thank you very much. I'm going to see you
in the next lesson.
5. What Should my Community be About?: Before we talk about the ninty gritty and how to structure the community and what is inside the school community
and all that stuff, it's actually very important
to answer this question, which is what should
recreate a community about? Because, guess what?
The niches you're going to be choosing
and the target audience that you're
going to be targeting, right, will dictate the
success of your community. Obviously, there are niches that are more
profitable than others, and there are also niches that feel, let's say the desire, they have the need to belong in a community more than
other niches, right? So in this session right here, I'm just going to give you
a general outline on how to provide value in your community because
at the end of the day, it's just a game
of value, right? And also how to choose a niche. What are the tricks in
choosing a niche that people feel the need to belong in a community more
than others, right? And, trust me, this small
differentiating factor can make a huge difference at the end of the day
regarding the success and the trajectory of
your community, right? So starting off
with this lesson, it's very important for us to
mention the value equation. Now, the value equation
doesn't only apply in community building in online community
building, right? The value equation
pretty much applies into every single
endeavor of your life. It's not only like, let's say, an online
business thing, right? The value equation is something that when I read about it, it completely changed the way that I approach life, right? And trust me, this thing right here can change the
way that you operate. It's very important
to, in general, operate with this value
equation in mind. And the value equation
goes as follows. Value equals with
the desired outcome that someone has, right? Multiplied by their perceived
likelihood of achievement, and all of this is divided
by the time needed, right, to achieve this desired
outcome and the effort and sacrifices needed to
achieve this desired outcome. All right? Again, to
make this more clear, value equals desired
outcome times perceived likelihood
of achievement, divided by the
time needed times, right, the effort and
sacrifice needed. What does this mean here? Right? This means that community if you want to make your
community valuable, right, you need to have a big desired
outcome, if you will. So when someone
enters the community, the outcome that they want to needs to be very big, right? And they also need to believe that they can
achieve this, right? Because if you have a
huge desired outcome, which would be, for example, gaining $1 billion,
right, obviously, sometimes the perceived
likelihood of achievement is very low because people
doubt themselves, right? They're not ready
for this. So you need a high desired outcome. You need a high perceived
likelihood of achievement. You need to make them feel, or to actually make it easy for them to achieve
their desired outcome. And then you need to make it fast and without lots of effort. This is where value
comes into play. I'm going to give you just
a small marketing tip that you can just keep
in the back of your head for any business endeavor that you're going to ever
embark on, right? Every single traditional media, every single traditional
advertising media, when they want to
increase the value of their product of their service or their community,
it doesn't matter. They try to increase
desired outcome and perceived likelihood
of achievement. They don't care about the
bottom part of this equation. They only care about
the up part, right? So what they do they go ahead
and promise stuff, right? They promise stuff. They
are like, Okay, cool. You're going to become a millionaire or I'm
going to get you a supercar or whatever
desired outcome is. Just increase desired outcome,
increase desired outcome, and they also increase
perceived likelihood of achievement by diminishing
limiting beliefs. So they're like, it's
easy. You can do it. This person has done
it, this person has done it. But here's a trick. Even if the desired outcome and the perceived likelihood
of achievement is very low, right? Let's say that it's
just one euro, right? The desired outcome is one euro, and the perceived
likelihood of achievement is extremely high, right? If you manage to decrease time needed and effort and
sacrifice needed to zero, then value becomes
infinite because anything divided by
zero equals infinity. All right? What does this mean? If you eradicate the effort and sacrifice needed and
the time needed, anything can become
very appealing and very valuable to the
rest of the people, right? I want you
to remember this. This is the value
equation. I want you to filter your community
through the value equation. What is the desired
outcome that you propose? What is the particularity of achievement of your
target Avatar? What is the time needed and what is the effort
needed? Right? Now, we're moving on from
the value equation, right? And moving on to the next step, which is that you need
to choose a niche. Now, when choosing a niche, you get for the first time, most of people that
create communities, you get full creative control on what niche you get to target. And in my opinion, what I advise in my personal
clients that work with me on a 11 basis to scale
their online businesses is that I always advise people to choose the niche that
they genuinely love. Don't go with the most
profitable niche. Don't go with the niche that people have the
highest purchasing power. Just go with the
niche that you love, go with the thing that you want to engage with the most use For the first time,
you get full control of what you're going
to be doing, right? So you might as well be doing
something that you love, right? That's something
that fulfills you. It's better for example,
if you love tennis, it's better to work with people that also love tennis
and have X amount of dollars than work
with investment bankers that have X amount of dollars, but you hate investment
banking, if that makes sense. So go ahead and choose
something that you love. And here's the cool part. Make it framework based. Make your community
framework based. Make the problem that you're
solving in your community, a problem that can be
solved with a framework. For example, this could be in tennis regarding
tennis, right? You can sell a framework inside your community or
you can be disussing about a framework inside the community that take someone
from a beginner to a rookie or from an
amateur to a pro, right? This is the first step.
The second step is this small tip that I have
to give you right here, which just changed my
complete understanding of community building when I
completely understood it, which is the very simple rule
of digging deeper, right? Once you choose a
niche, go deeper. Why? Right? Because People that need people that have the need to enter
communities the most, right, are people that feel like there aren't enough
of them in the world. What does this mean?
Let's say tennis, right? Tennis is a big
niche in general. It's a sport. There are many different
subcategories of tennis. But if we dig deeper, if we sub niche to
tennis coaches, I can guarantee you that
tennis coaches would love to have a community
inside there to share their secrets and share
their passions, right? Do you understand
what I'm saying? Because you need to dig deeper when you're using a niche because when
you dig deeper, you find people that
feel more lonely. Why do they feel lonely? Because it's very
sub niche, right? We're talking about a
very specific thing. And when you bring all of
these people together, when you bring lots of
lonely people together, get to thrive, and this is where your community becomes
irreplaceable, right? So it's completely
different approach if we're choosing to target someone with our online business
and sell a product, and it's completely
different when we're trying to connect
people together. In general, connecting
people that feel more lonely due to the
fact that they're sub niche that
much works, right? And it has been working for me, has been working for
many other people. So don't be afraid to
choose a niche and then sub niche even
further. Dig deeper. So once we've done
the value equation, once we've chosen our niche, once we've dig deeper,
which is very important, I put this in a rectangle, like, once you remember
this, the next step is for you to create
your target avatar. Now, this is a
generally framework that I've taught in
many courses of mine, and it has helped thousands, tens of thousands potentially of people that has
consumed my content. I know for a fact that
this strategy works, and this strategy involves you opening a Word document,
opening a note file, opening a journal and
writing down with huge detail your target outor information about
your target outor, right, I once you to
take your ideal client, your ideal customer, your
ideal community member, note down his name,
his occupation, his socio economic status, what he does from the
moment that he wakes up, until the moment he sleeps, I want you to spend hours
writing everything, like you can even imagine
about your target outor. Why do we do this? We
need to understand the ideal person
that we're targeting because the marketing of our
community, which by the way, it's going to be automated and it's going to be very easy, it's going to be done
intrinsically online, which means that since we're reaching these
people from the web, we can actually tailor who
we're reaching, right? And we can actually, let's say, we can attract the exact
person that we wish. So I want you to note
down your ideal avatar, not just a random person that would find value
with your community. Note down the ideal
person, right, the best person that you wish you had in your
community, right? So once you note down like a target Davar and you
create your target Avatar, the next step is just this very valuable step
that I figured out through trial and
error after all of these years in
online business, which is to note down the
ten core problems that your target Davadar has
in this niche, right? Does this make sense? The ten biggest current
problems that your target Davaar is facing right now inside the niche that
you chose to target. If it's, for example,
tennis coaches, right, which is, again, a
very sub niched category. If it's tennis courses,
tennis coaches, some of your target outers
ten core problems could be, for example, travel anxiety. They don't like to
travel with the players. They have a hard
time, let's say, adapting in the
time zones or being away from loved
ones or trying to also emotionally support
the player that they're helping rather than just only supporting him on
tennis. You get a point. You need to brainstorm the ten core problems
of your target outer. This is just going to
help you so much when choosing the community
that you about to create. Finally, once
you've brainstormed these ten core problems
off your target avor, you need to at least
solve one problem, right? So solve one of these ten
core problems. Choose one. It's fine and solve this problem with a framework based way. Solve this problem
with a framework. A framework would be, for example, a series
of four videos. Create four videos, right, or at least brainstorm
a framework that you can help your target atar solve one of his ten
core problems. Right? I'm going to give you a small, a small, if you will tip here. If your target outor
is your younger self, everything becomes
so much easier. So if you choose to target
your younger self and great community
around the problem that you used to have
back in the day, your younger self used
to have back in the day, it's going to be
so much easier for you because you literally
know your younger self, you know your target out because you were your target
outor, right? This is the tip that I
have to give you, right? I hope that the information
in this lesson wasn't, you know, too much too
overwhelming, right? I know it was a lot
of information. This has been life
changing for me. Understanding this information
I just delivered to you was completely
life changing for me. And I urge you, if you have any questions
to type them down, I'm going to be answering them
like completely by myself. It's just a cool way
also to connect with me, if you want to. Now it's time to move into actually structuring
the community. In the next lesson, we're
going to be going through the interface of
school. What is school? Again, everything that you
need to know regarding school. In the next lessons gradually, we're going to be
breaking down each of the different sections of school that you need
to understand to be comfortable in hosting
your community. Again, thank you very
much for being here. Let's move into the actual
cool part of the course, which is structuring our
community in school. Thank you very much,
seeing the next lesson.
6. Overview of Skool: Legain welcome to
the fourth lesson of the course in which
we're diving deeper, and we're actually analyzing the interface of
the school website, which is obviously the
website in which we're going to be hosting our
community, right? Now, this is going
to be a general overview of a school website. That being said, in
order to be able to follow in the next
lessons in which right we're diving
deeper into all of the subcategories of the
interface of school, you need to have a general awareness of what's
happening in this website. And it's also a very cool site if you want to join the
community of others. So let me introduce
you to school. So this right here is what
you see when you join school you either can discover communities or
create your own community. Now, in your case,
you will go ahead and create your own community
and follow along. But for now, we're just
overviewing the software, right? All of these are
different communities that other people have built. Those are some very
popular communities. For example, Adonis gang is a community that I've
joined personally myself. You get the school community, which like a way to give feedback to the
operators of school. You get all of these
different communities, right, the school
games, animal treads, also great community
that I've joined, all of that, like
crazy, cool stuff. And let's say, for
example, check out this community right
here, number two, right? You can see that this
is what happens when you enter a community. So let's say that you
actually go ahead and create your community and
you launch your community, and you will see that
this is going to be like the general overview
of what you see once you're inside school
and once you've created your community. Now, this right here is my
school community, right? The course Creation Academy. This how I've named it, right, you can name
it whenever you want. We talked about researching and niching down and
up and all that stuff. This right here is
what you will see the interface once you
enter your community. Now, as you can see, this is the general
Blog post section in which people just type
different stuff down. In my case, I've pinned
this post right here, which is the welcome message. So when someone
enters the community, for example, he sees
my welcome message. I'm like, welcome to
Corriian Academy, community. The goal of this group is to
help you turn your passion into profit and et et
cetera, et cetera. As you can see, right
here, we got comments. So if I click on this post, that you will see we got
all these comments from different people
that have joined my community and
have found value. So this is just a way again for your community members
to interact with you. Obviously, below this,
you can see that yeah, I got more posts. For example, this
guy got monetized on YouTube, right, some rules, some wins, AI tools for condon
creators, all that stuff. So they're just posting
about stuff that they like. Now, I got three
subcategories here, right? A general discussion. This is a general discussion
which people just, like, discuss about
different things. We get a win section where people just post
their wins, right, cool stuff that happened in their course case and
journey, which is very, very cool and I'm very happy to see wins of the people
inside my community. And I got some urimic coupons, which is pretty much irrelevant. So every community on school has a general discussion or a blog post section,
if I like to call it. Then we move to the classroom. So if you go up here, you get the community,
the classroom, calendar members, letter
boards, and about, right? I'm going to be talking
about all that stuff. So in the classroom section, for example, you
can see that you can list your courses Okay. So again, this community
feature also has courses, and you can list your courses
in the classroom section. For example, my course is the so called course
creation master class. Inside the course
creation master class, I got every single
thing that someone should know regarding course
creation, again, theory, choosing a topic, preparing
to shoot, shooting, editing, uploading,
SEO, thank you message, all of that stuff. So I've structured my course
again, inside the classroom. And we're going to
be diving deeper into this in just a moment, right? You can
create new courses. You can list as many
courses as you want. You can have your courses paid, you can have your courses
free, all that stuff. Moving on to get the
calendar section. In the calendar
section, you can book, for example, to
talk with people. You can upload Q&A sessions. For example, let's say
that on two days we're going to have a Q&A
session around that, so people can tune
in and pull up to the Q&A section and
just have fun, right? So this is where you
arrange meetings with the people inside
your community. Very, very cool. Here, you can see the different
members that have joined your community and how much they pay for a monthly fee, right? So all of these people
have joined my community. I have like 270
members. At the moment. You can see people
that have canceled, people that have been
banned for the community, people that I, let's say, ban for the community for
posting things that are not, let's say, very appropriate
for course creation, right? And then we've got the
leaderboards, right? So here's the thing. School offers a pre
revolutionary thing, which is called gamification. And in school based
on how much you, let's say, work with the community and how much you
engage with the community. And if you post and you answer questions and all that stuff, school gives you motive, right, to do all that stuff
to engage with the community because
at the end of the day, like, the power
of a community is the members inside
the community, right? School gives you extra
points for doing that. And this is called imification. And the higher level you are, usually, as a school
community admin, right, you can pretty much allow people to unlock stuff
as they're leveling up. For example, you
can have a course. In my case, the course right
here, I just charge for it. But I could say that if you want to unlock
the course as master class, you should be at level five
of or Level four, right? So these are the
different levels. You got letter board, so
people compete with each other on who's more engaged and all that stuff,
which is very, very cool. We got an all time
letter booard. We got a 30 day
letterbard and we got a seven day letter booard, which again, it's
just, like, very cool. And depending on
how many likes and how many comments and how
many up votes your post has, you gain points in
the letter booard. So again, if you just make cool comments and you engage
the community in a cool way, people appreciate, let's say, how much you engage
with the community, you're just going to go above in the leaderboard
and lot more stuff, and it's just a cool way to help people engage
in the community. Now finally, we got
the about section. We're going to have
a different class on the A section because it's
very important in order to drive people inside
the community to have an amazing
about section. In the about section,
you got a VSL, which is a video in which you go through what's happening
in the community. You get some testimonials,
and then you got some information on what's happening inside the community. If you want to check out the
settings of the community, you go to the settingtab and all of these different settings, you got the dashboard,
if you will, different payouts, invite
to invite new members, and all of these
different stuff. We're going to be further
analyzing in next lesson. Just for now, I
just wanted to give you a general overview of what's happening in
a school community. You can see who's online here. You can see the
different admins. These three people
are the admins, me, my creative director,
and my marketer, right? And this was the
school community. Again, blog post. You get a general
overview of the community that you're in with
some stats you need to understand and a 30 day
letter board, right? So now we're done with a
general overview of school, it's time to move into all of the different
subcategories, if you will, the different tabs, right, the community tab, the classroom tab, the letter booard all that stuff
and just dive even deeper to show you
how to tweak settings to maximize the potential
of your community. So in the next lesson, we're diving into the community tab. You're going to learn how to
create different sections, if you will, different
topics of discussion, then how to engage people
with tips that I've learned personally through
trial and error, right? So, thank you very
much for being here. I'm going to see you
in the next lesson.
7. The Discussion Feature: And welcome to this lesson in which we're diving again deeper into the community feature
of your community, if that makes sense, or's say the blob post feature
of your community. Now in this lesson, we're doing not that much of a
general overview, rather than we're diving
even deeper into again, analyzing every aspect of
the community feature, how to engage your audience into posting more content
in the community. Because at the end of the
day, our biggest goal with our community is to make
this sustainable by itself. So without us needing to be inputting information in the
community every single day, you want the members
of the community to be interacting, right,
by themselves. I'm going to show you how to
create different categories, how to structure things
in your community feature to make this as
seamless as possible. So, this right here is, again, as we said, in
the general overview, what you see when
you're inside school, and talking to the
community feature, you obviously click
this button right here. This is the community, right? And the first thing is that you can obviously
post something, right? So this is right here, me
posting in this community, which is my community, Title, for example, you win
could be One title. And right below, I can say, for example, say, blah, blah, blah, I did this, did
that, I did this, do that. Okay, we got all of these
buttons right here. Here you can attach some
files. So there's that. You can add links to a video
and at this or a website, you can add a link to
a video or a website. At this point, as I tell you, you can directly upload
content on school. It needs to be uploaded
somewhere else and perhaps linked as a post. So for example, you can
add a YouTube video. So your video needs
to be uploaded on YouTube and set to unlisted. So I mean, you can also share on school a
video that is not unlisted in public, right? But usually what we do if
we want to post a video only our community and not
for everyone to see it, we posted as
unlisted on YouTube, copy the link, paste the
link here, and you're done. You can add balls, right, for people inside the community
to vote for stuff. You can add action. For example, actions could be are things that when people
complete this, right? So there are
actionable steps that when people complete
these actions, they gain points and they level
up in this gameification, if you will feature of school. So for example, it
says, complete action. Describe the action you
want members to complete. Example, introduce yourself and share a picture of
your web workspace. When somebody
comments, the action will be marked as
complete, right? So this is an action.
You can add emojis, you can add gifts,
and you can select the category in which
you want to be posting. For example, me, I have
three different categories, the general discussion, the wins and the ii coupons category. You can also choose to send an email to all of the members. So again, once you
post something, they automatically get an email. For example, Lambros posted
this in his community, which is also cool. So if I just delete this post because I don't want
to post right now, you will see that you got
post of other people. For example, this later
right here, right, she posted on the wins section, right, that she got this, and she also attached
an image, right? So that's cool. That's
my welcome message which I have pinned by the way. So this post right here is pinned to the feet and
I can choose to unpin it. So whenever someone
enters the community, the first message
that you're going to see is this pinned
message of mine, which is a welcome message. And we got many,
many other things. Again, I got three
different category is the general discussion
which people just choose to discuss about general stuff regarding gross creation. I got a win section
in which people just comment about their wins and
the Hemi coupon section, which is not that developed yet. Now, what happens if you want to create another category, right? So you go to settings,
and in settings, you go to let me see categories. Now, in categories,
you will see that you see all the categories
you have created and how many posts
each category has. So the general discussion,
for example, has 116 posts. The wins has 40 posts, Vim coupons has two posts. So you're going to add category, you write the name
of the category, you want to add the description, we permission, so you can choose who can post
in this category. For example, you can either choose that anyone can
post in this category and anyone can view or only admins and modes can post
and anyone can view. Alright, so you click
Add to create it. You click Cancel to cancel it. At this point, I
want to cancel it. So a common question
that I get is, how do I grow my community
engagement, right? How do I get people to engage? An amazing way to do this, and this is actually one of the reasons why I
personally chose school to host my community is due to
the gameification system, right, and the
leveling up feature, because there is
a very cool thing about school is that
when people again, complete these actionable steps you have and comment
below, for example, a post in which you ask
them to take action, then they gain points. And why would
people gain points? Listen, no one cares to be seen as number one in
your community, right? Really, that's not the
motive for them to level. A motive for people to level
would be, for example, if you have a course
in the classroom, which can be unlocked if you
are above a certain level. And this we can tweak
and I'm going to show you the next lesson of this course when we're
going to be discussing about adding courses in
your school community, how you can tweak a course and make it unlockable
after a certain level. And once you make a
course unlocable, after a certain level, people will start
engaging the community and posting and asking questions and all that stuff in order to level up and unlock
your course, right? So a very smart
strategic approach you can do in this case is that when you create a community and you make this
niche communities as we talked about in
previous lessons, right, you can create a course which just outlines
the core framework, if you will, and
pretty much completely solves the first problem
of your target outer. So when someone enters
the community he enters usually because
he has a problem, right? If you create a course
directly solves this problem, and you set this course to
be unlockable at level five, you will see that most of the people that enter the
community will directly start engaging
with the community because they want to level up and they want to
unlock the course. So this is something just for
you to think about, right? Trust me, it works. I've done this
myself previously. And this is how I've
grown, for example, My About community to
more than 114 posts, which is very, very cool. Right? So this we're going
to be discussing in the next lesson of
the scores in which we're diving deeper into
the classroom feature. And, trust me, in the
classroom feature, we got so many cool things to talk about that are
just going to elevate the production and the general
value of your community. All right. So I
think you mass, I'm going to see in the next
lesson of the scores.
8. Hosting Courses in your Community: German, welcome to the lesson of this course in which we're
just going to be diving deeper into the
classroom features of your school community. Now, what the
classroom really is, is just a hub for you
to list your courses. That being said, there are many different
strategic approaches that we can take in order plod the correct
courses to attract the correct people by solving
the correct problems, we're going to be
discussing about the pricing of your courses, the gamification of
the courses, right? And in general, what I
would suggest to you if I was starting out
again, my school community. So welcome. Let's dive into
the classroom feature. So this right here
is pretty much what you see when you enter
the classroom, right? It's just again,
a hub of courses, and you can create
new courses or right, you can edit your
preexisting courses. Now, in my case, my
school community is called the Course
Chrean Academy, and I have purpose chosen to have just one
course in there. And keep in mind that
I am a course grader. You can see in my profile on
skills and nim that I have more than 28 different courses that I could list right here, but I decided to just list one. I'm going to be
discussing about why I took the decision right now. So let me show you
actually my course. You're going to press
these three dots right here and I'm going to
press Edit course. You can choose the
course name. In my case, it is the course
Cristian master class. I just blends great with the title Course
Cristian Academy, and you got a small
course description. It can be up to 500 characters, so it can't really be a
very, very long description. In my case, the description
is very straightforward. Lock the information that got me 0-60 thousand
enrollments, right? Just that. That's the simple description
that I have to my course. Now, before I elaborate on why I chose this why
I chose this title, why I chose this description, let's go ahead and discuss about the different payment
models of the course. Now, you can have a
completely open course. You can have the scores
unlock at a specific level. So again, we talk about
the unification system. When people interact in your school community,
they level up, right? So you can have the scores
unlock if people level up. And this just gives
them a motive to interact more
in the community. You can make this a
buy now course in which just members pay a one
time price to unlock course. In my case, the course
is priced at $200, or you can have the
course unlocked after specific days of someone being inside
the community. Finally, you can
make this private, so you can actually select which members have
access to the scorse, which is also very interesting. Now, let me go ahead and analyze why you should
choose any one of these, and pretty much based
on which criteria should you choose the enrollment
method of your course. By the way, this is
the cover, right? And you can also have this
course be unlocked when people upgrade to manual subscription
to your school community. Now, when should you list
your course as open, right? So when should you list
your course as open? To all members having
access to the scores. Well, the first reason to list your course as open, right? If you just want to
provide value and increase the value to your community
completely for free, right? Why would you do that in order to nurture people
further, right? So again, when someone enters
your school community, we're going to be
discussing about member acquisition strategies
later on in the scores. When someone enters
your school community, they're here because they want to have their
problem solved, they want to gain value
from your community. Right? And they pretty much know and trust you and they kind of like you if you've
entered your community, but you can further nurture them and you can
cultivate even more this relationship of trust by listing a course
completely for free. In addition to that,
you can have a course listed for free and
then have a CTA at the end of the course
equal to action in which you pretty much tell people to enroll in other
courses or to check out another product as you
have that may not be free. So these are the reasons to list your course for free, to
further nurture people, to increase the value of
your course in general, and finally to funnel people
to other communities, other courses, and
other products that you may have, right? Now, why would a course be unlocked at a certain
specific level? It's very straightforward. You want to give motive to people to engage more
in your community, right, and just again,
engage your community. So you can have the
course unlocked at level five at level four
at level three, right? We do this because we are giving value for free,
but in exchange, we gain the fact that people engage in
the community even more, so you make the community
more viable, more alive, if you will, because
people engage the community in order
to unload your course. This makes absolute sense,
and I think that we don't need to elaborate
even more here. So choose this if your community doesn't have that
much traction inside doesn't have that
much engagement inside and you want people to engage more to your community. This is where you choose this. A B now. Now, a buy now course. It's the course listing, the course purchasing
price that I've chosen. When do we actually select it by now? That's
very interesting. Back in the day, I used
to have my course, which is the course
in master class. It is let's say, a huge
master class in which I go through every single thing
that people should know, again, to get 0-60 thousand
enrollments with your course. And I would give this, right, to my clients that work with
me on a one on one basis. So I also have a
consulting offer in which I coach people
on a one on one basis, again, on how to achieve the
same results that I did, right? And I would
give the scores. I would gift the scores if you will to these
people when they enrolled in my one on
one consulting offers. Now, what I've seen
is that many of the people that entered my
school community wanted some, let's say, cheaper information, cheaper ways to achieve
the exact same results rather than working with me
on a one on one basis, right? So I offer this master class, which is all of the datasets, all of the information as
a lower ticket product for people that don't
have the capital right now to invest in hire
me as a coach, right? This is why it is
priced at $200. It's meant be a lower
ticket product for people getting that don't want to pay a higher price to hire
me as a one on one. It is a DIY offer. A do it yourself offer. I just give you all
the information, and it's up to you
to apply it, right? You can achieve the same results as me
because it's again, the same information
that I have, right? But it's up to you again
to apply this information. My coaching offer is a D with you offer because
I give you the information, but I also help you in the
application information. So when should you choose a one time price to
unlock this course? If you have a product, and you want to list this
as a low ticket product. If you have an offer
and you want to list list as a low ticket offer to funnel people afterwards to your high ticket offer,
it is a good way. Finally, time look if
you want people to just keep visiting
your community over and over again
and just coming back and rediscovering
the community, T Lock could work for you. In my case, I wouldn't
choose time no. I would choose level Lock. I think that it's more
interesting than time lock. And finally, private, it is when you have let's
say you have a program, right, for example, my
one on one program. And let's say that every person that pays me X amount
of dollars to work with me on a 11 basis gets some unlocables
that other people don't, right, and I need to
manually select this. This is what happens
in the private course, let's say, pricing, right? So we choose we create
a course and we choose manually the people that will have access
to this course. And these are usually
people that have paid a higher ticket
product to be there. And this is why we give them private access
to our courses. In my case, have a
buy and now course, and that's pretty much it. So let's say you want to
create a course, right, what we do is that we press new course, you do
all that stuff. And then when you enter the
course, you write again, the title, the thumbnail,
all that stuff. And when you enter
the course, this, by the way, is the course
section master class inside. You can see like you've paid
$200 to be inside here. So this is, like, kind of
interesting information. You at the point. So we got step one step
to step three, step four. This is how I have
structured my course. What I want you to
show you here is that all the modules
of your course, all of the lessons will be uploaded on YouTube
and set as unlisted, so other people on
YouTube can see them, of course, for free. Only people with the link of unlisted video
can watch the video. So what you're going to
be doing is that you're going to be listing
your course as unlisted videos on
your YouTube channel and then copying and pasting
the link right here. So it's very, very
straightforward. You can add folders
or you can add pages. Again, those are pages, those are folders of the pages. So pretty much like the steps you can see, these
are the pages. Step one, step two step three, step four, step five, step six. And when you open, right, you can see the
different folders. Okay? So it's very
straightforward. You add a title, you add the video, usually, most courses
are video based. That being said, if
you click right here, you will see that you
can change stuff. You can write stuff,
you can add titles, subtitles, you can add
images, you can add links. You can add every single thing. You can add like bullet points. You can add downloadable
assets, all that stuff. In my case, all of my courses
are usually video based. So I just like to elaborate
on things with video. And yeah, this is actually a very cool course, if
you want to check it out. Let me just show you, all of the different curriculum that
I've created right here. It took me so many months
to create this course. Alright, check this out I got CsationFramework.
What should I teach? The anatomy of a course,
quality versus quantity, the anatomy of a lesson of a course, outlining your course, the gear guide, creating
presentations in Canvas, screen recording,
tips for t shooting, editing your course
videos, Iteratro. I'm very, very proud of this
course that I've created, and this is why it's the
only course that I offer. And coming back to the final point that I
want to cover right here, why I don't have more
courses uploaded here and why I don't have more offers
and more courses listed, I want just people to know that this is the
ultimate master class. There is nothing nothing
like this in the community. This is the only way to reach 0-60 thousand subscribe
enrollment plus, right? And all of the rest, it would just decrease the value of
this master plus right here. I'm very proud of the piece
of content I've created, and I urge you to join the community and actually
download it if you want to. It's very valuable and it works. It has worked with
many, many people. This concludes the classroom segment of the school community. I guess you understood that a huge part of the value, right, that you can provide
with your community is through courses, right, through training videos
or PDF documents or whatever your course
is on school all right. In the next lesson,
we're going to be moving into the
calendar section. I'm going to show you what
is the calendar section, how to book QNAs, how to book different calls with people inside
your community, which would just add
another layer of value that you can provide with your content
with your community. All right, so thank you very
much. See you the next lass.
9. Hosting Weekly/Monthly Calls: So now we're going to
be moving into the third and arguably one of the most important parts and aspects of hosting your
community on school, which is the calendar
feature, right? Now, the calendar feature
just adds, again, a whole new layer of engagement and value
in your community. And by understanding it,
it's just going to make a huge difference in
the way you approach your community and the way
you satisfy your members. Now, before we start
with this lesson, right, I want to point out something very,
very interesting. Right? When I was starting at my community, I had
less members inside, and I was kind of afraid
to start hosting calls because I didn't
know how many people would join these calls. I was kind of afraid
that no one would join, that people wouldn't
appreciate me, that I would just directly
trading in my time with value and just didn't
like this whole thing. Then I started
hosting some calls and just being on a call with someone that has
entered your community that has seen your
content that has been funneled inside there has
been nurtured through again, all of the different
mechanisms that you've used to attract people
inside your community. Being on a call with them,
answering their questions, seeing them how they approach this whole community thing, whatever you're teaching about. I teach again course creation. But it's just one of the
coolest experiences. That's what I want to conclude. It's one of the
coolest experiences. It's very fun to be around people that you all have the same interest and you
have something to teach them. And I just really I would really recommend you regardless
of how many people you have inside your community
to start hosting live cause I would be
so encouraging for you to keep pursuing this cool thing
inside your community and keep growing your community. So let me show you exactly what is this calendar
thing and how you can leverage it to just take your community to
the next level. This right here is the
interface of the calendar. Pretty straightforward.
It's a calendar. You can see your time. You can see your location,
you can see the date. It's October 12, right? And that's pretty much it. Now, if you have planned
calls at the moment, I don't have any planned
calls and meetings, if you have any
planned calls, it will be shown in your calendar here. And keep in mind that there's a huge and very cool mechanisms inside school in
which it pretty much like direct associates
with Google calendar. So everything you
have inside school, every call that you
arrange inside school gets associated with
Google calendar. Now, let me show you if you have calls arranged and you press
this button right here, you click on this button, you'll see that
all of your calls all of the different events
will be here, right? So in this space right
here again, right now, we don't have any
events planned, right? How do we create an event? We press the plus icon
right here, plus. And we have many
different formats. For example, Coffee hour, right? Q&A. Go working
session, happy hour. All of these things are
just different formats, if you don't have any ideas. That being said, let's say if you don't want
to do this format, you can go again on plus,
and you can create a title. For example, let's say you
want to create a new event. I'm going to call this course,
thumbnail, mastermind. All right? And then
we're just going to be talking about thumbnails,
let's say, right? You set the date, you set the
time, you set the duration. You set the time zone, right? It's usually already associated
with your time zones, so you don't need
to do calculations. And it obviously
calculates and changes based on the time
zone of each one of the attendees, which
is very, very cool. You can make this
a recurring event. Let's say you want
to make this like a weekly thing every Monday, every Tuesday, every Wednesday. There's that, and you can
change your location. You can have Zoom, you
can have Google meet. You can have an address. If you want to make
this a live location, you will be like, Hey,
meet us there, right? And you can have a
link if you want to funnel them into,
like, another place. For example, funnel people through Calendly to
book another call. In my case, what I prefer
is Google Meat, right? I love Google Meat. It's one of the best ways to
communicate with other people. In my opinion,
online, it's better than Zoom because you
can check your screen. I just have huge fun
working with Google Meat. You can also it, associates
with your Google calendar, so that's also a
huge asset, right? You can add a cover image. It's very, very
straightforward, right? You can add a cover
image based on what, you're going to be talking
about. There's that. You can also choose who can
attend this event, right? So you can have members that
have enrolled in a course. For example, say that
I don't want to offer this to all of the
members inside community. I just want to offer it to
people that have purchased the course in master
class and have already paid like $200, right? Or I want to offer it to members that are
above level five, let's say. You get the point. Again, very cool stuff, and I just like the
fact that you can customize this as
much as possible. You can remind members
by email one day before just to increase
response rates, increase show up rates,
and that's amazing. In my opinion, what is the best what is the best type
of event to do? It's Q&A? Especially if you're like, the creator of the community and you are a person
of authority, as we discussed, like in the
first lessons of the course, making this a Q&A, first of all, this
will work even if just one person
joins the call, even if just one person joins
the call, having a Q&A, having their questions like, answered, it's just
very, very cool. These are the best types of events that I like
personally to do. And again, if you have
a community based around something that
you teach and you go through a framework
of a community and you like to transmit all the information to your
members of the community, going to the Q&A would be
the absolute best decision. A weekly Q&A is, for example, say, the gold standard of
engagement in a course. Now, in my case, I haven't applied this in October, right, but I used to do weekly
Q&A during summer, and it was very, very cool. So what I would do for you, I would have one course
in the classroom. I would have three different categories in the
community feature, and I would do a weekly Q&A. And keep in mind that
you can outsource the Q&A if you don't want
to be there by yourself. You can say, ask other people to come and
talk inside your community. You can have all of these
cool stuff going on. You can have hosts. You can
have guests, very cool stuff. You can just tweak so
many different stuff. So that's regarding
the community. In the next lesson,
we're going through the members tab and
the letter board Sab, which again, also two very important tabs
for you to know. And then we're moving on
to the NtyGrity inside the school community
and some cool ways to attract people inside
your online community. Alright your mats, seeing
you the next lesson.
10. Members and Gamification: So legitimate now we're done with the calendar feature
of our community. It's time to move to
the next feature, which is the members and
leader boards section. Now, here, things
are pretty simple, and I want you to keep in mind that this doesn't is
actually interconnected with the next lesson in which
we're going to be talking about the About section
and the setting section. After that, ly,
we're going to be discussing about
member acquisition, how to attract members
in your community and how I have been attracting
members to my community. Because if you notice, my community has been
growing on a daily basis, I've been tutting the course
for the last seven days. And if you skip and go
back to Lesson one, you will see that I had less
than 178 members, right? So I'm growing on a daily basis. I'm going to show you 100
the exact same thing. So what's happening in the
members tab of the community? Obviously, you have many
different information about the members
inside your community. So you get, for example, you see all of your members,
first thing, right? Then you see how much time
ago they were active? When did they join? How much did they pay to join
and their access, right? And all of these are
parameters that you can tweak. For example, today it's
October 14, right? And I got one person, two persons. Joined
today, right? Now, there are many different things that you
can tweak right here. The first one is when
you click on a member, you can tweak their membership. So you can give them
access to courses. As you can see from here,
you can give them max, for example, the Cs Christen
master class, right? You can give them answers to questions, payments,
all that stuff. You can see payment history, everything that they've done. You can also chat with
them on a 11 basis. And in the next lesson I'm
going to show you how to program a chat to be sent, like a message to
be sent whenever someone enters your
community, right? Now, again, in the next
lesson I'm going to show you also how to ask for emails when people enter
your community. And it's actually very powerful
to ask for the emails of the members of the people enter the community because
at the end of the day, sometimes you might want
to sell them something. You might want to forward
them more information about the programs you have created a new course that you
have created, right? So you need to have
in the back of your mind that
there is the chance of selling someone to a member of your community
through their emails. So I'm going to
show you later on how to get their emails. Now, once you've
gotten their emails, you can actually
export an email list. So once you click here, you
will send your download. That you will have
this right here, which is a document created
automatically by school, in which you see all of the different information
about your members. So we got their name,
their first name, their last name, their email, the names, I'm answering. I'm asking for their emails. So again, all of this information about all of the members in my community. And when I started collecting emails before, as you can see, for the first 130 people, I did not collect their emails. And that's all of these people, I do not have their emails. But after a point, which
I'm going to show you, I started collecting emails, and it has been very, very, very helpful and very
valuable, right? So again, collect emails, it's just an amazing way
to acquire new leads. Because at the end of
the day, people that enter your community
are leads, right? They're interested
in your products, your services, and this is
just very, very helpful. Right? You can filter
people through here based on the price that they pay to enter the
community, right? So these are different
price of my community. I change them based on the
condom that I have inside. You can filter to admins,
people that are online, people that are on a monthly or annual subscription, right? And you can see people that have access to your
courses, right? So, people that have paid
to enroll in your courses. For example, I've selected people that are able
to go in my courses. Let me just do this
one more time here. So these are the people that have joined my courses and have, again, access to my course
inside this community, right? You can press Reset Default, and now we have the default
settings of the community. So this is what happens
in the members tab, the leaderboards,
again, it all comes down to this
gamification system. You can see at which level
we got most of the people. So 91% of my members,
for example, are in level one,
5% in level two, 2% are Level three members. In general, the gamification of my community is pretty hard, so it's hard to level
up in my community. Right? And again, we can tweak this stuff from the settings, and I'm going to show you how. You get the letter boards here, the seven day letter board, 30 day letter board, and
all time letter board. So in the seven days, again, we can see how many
people have gotten points from their posts by engaging the community. In
the last seven days. We get the same thing
in the last 30 days, and we got also an all
time thing, right? And again, no one
is at level six, no one is at level seven,
at eight or a level nine. So why do we need this data? We need this data
because for example, I would like to create a course. And if I want to
list this course and gift it as a gift to people, that have been engaging
highly to my community, I would create a course and make it available, for example, level four members or level
three members, right? So I have just a general
understanding of how far people have been engaging to my community and how
engaged they are, right? In general, I am, for example, a level five member
of the community. I am obviously belong to the 1% of people inside the
community because I've been engaging very, very much with the content and the people and everything
inside the community. So this is what happens
in the members and the litter boards tab of the
course Creation Academy. Next step is to talk
about the About tab. Now, the About tab is
just a lesson of its own. It's very important for you to understand what to put
and what structure, how to structure your Au tab. In order to appeal to
the organic search changing of school, as well as the organic
equivalent you bring from other platforms to
your school community. So the next dozen is going to
be very, very educational. After the Aba, we're moving
to the settings, right, and we're discussing about all the different
parameters you can tweak in the settings
of your community. So thank you very
much for being here, seeing the next
dozen at the scores.
11. Tweaking the Settings for Maximal Reach: Oly gentlemen, welcome
to the About section. This could arguably be the most important lesson
of the squares, right? Because the A section
is, if you will, the commercial or the
first thing that people see before they
enter the community. You need to be persuasive
in your about section. I'm going to show you every
single piece of content, piece of video, piece of text, and piece of photograph that you should add
in your about section to make it as persuasive as possible for people to
enroll in the community. Again, let's I want you to think that the about section
of your community is like people going
window shopping, right, and checking
out your community from the outside, right? And then if they like it,
they are going to enter. So enough with the introduction, let me show you exactly
what I've entered in my about section and how you can recreate this in your community once
you launch it. So this right here
is my about section. I've got the thumbnail of
the community right here. And a very short introduction on what's going to be happening
inside the community. So in my case, it's
learn how to turn your passion into profit by teaching what you love online. Very cool, right? This is the biggest the bigger
part of the About section, and it's comprised out
of six content elements, a video, a testimonial,
and four screenshots. They're not loading right now. So four screenshots
of people that have found success inside the
community. All right. I want you to follow the
exact same blueprint as me. So if you're hosting a program, you probably have clients to
work with you on a 11 basis. I want you to enter a VSL. So what is a VSL?
It's a video of you just going through
what's going to be happening inside
the community. That's see my
video, for example. It's just a YouTube video
that I pasted of me, okay? You can see right here. Going through the community, what's happening
inside the community. So it's just a VSL, right? What's the Curian Academy? Why I start the Corson Academy? Who am I? Right? All
that stuff, right? What I would teach, all of
that cool stuff, right? Again, 5 minutes of me talking about what's happening
inside this community. Then I'll get a testimonial
of someone that has enrolled the community that has
worked with me and is happy with my work, and then just some revenue screenshots to show people
that this is legit, right? That's all you need. Again, you going
through the community, some testimonials and
then more testimonials. The more testimonials you
got, the better, right? So after this below, you
can see the price of your community right
now and you can tweak the price, right? From this about
section right here. Who has created the community
and the amount of members and if it's private
or public, right? Now, right here, you got a
bit of a bigger description, if you will, you can add a
bigger description than this. For example, this is my
small description, okay? Learn how to dri
your passion in the profit by teaching
what you love or like. My bigger description is
a Corsi Academy framework takes a complete beginner with no previous videography
experience, zero followers, and no idea regarding marketing and through a series
of intense training, weekly calls, and access
to CCA framework, which is the Corson
Academy framework, which I revealed for
the first time online transforms him into a
complete course creator. This is your about section. Now, if someone new, right, let me just starting
new incommuno window. If someone new enters the Corsation Academy
and watch the A section, this is what he sees, right? So this is, for example, what I complete someone that
hasn't joined a group sees. So again, this is like
the landing page, if you will, of the
Corsation Academy. Very, very cool, very
simple, very easy. So this was the about section, and you will see that
based on the framework, we're going to be
discussing in next lessons, the clan acquisition framework, the member acquisition
framework, the about section is
even more important. Let's go to the settings. The settings is when you
can click the need grid, if you will, of your community. I'm going to go into the dash
board and the payouts goes. This is just some arriving
information about the income draining
from my community. Share. All right, but and this is just information
about the community. We through everything else. First of all, this is link for you to invite people inside the community,
copy this link, you placed it on
bagging Tilt you want to be sharing if
you want people to be joining your community. Right? Now, the general aspect, you can change your group name, you can change your icon,
you can change your color. Obviously, these
are my initials. It's ScilTs the color
of my community. Obviously community is private, have to join to see the content inside and make
it public if you will, so anyone can see who's
in the post, right. You can have a customer RL. You can add a custom Li's not
that important especially if that much about obviously
pricing, different pricing. With the munity you
can check this out. And from this harbQ you change the different categories of
your discussion section. So that general
discussion, who wins, then you can go closer just the three categories
that I have. So regarding the
tabs, the classroom and the calendar tab, you can have them on or off, which means that you can hide or not hide the classroom and the calendar tab from the main
section of your community. In my case, I want
both the classroom and the calendar tab on. If I don't host any calls, I might switch off
the calendar tab. That being said,
everything else is on. Let's move now to plug ins. School has an amazing set of plugins which will give you more information and more
data about your community. For example, the
membership questions, it's one of the coolest
plugins that you can have. It's just an automation,
if you will. In my case, the question that I've said is when people
enter my community, I always ask for their emails. So if you want to ask
for people's emails, right, do it from the plugin. So go to settings, plug ins, membership questions, edit
and you ask for their emails. Very, very important
if you want to perform email marketing
later down the line. Again, I don't have
a Zapper integration I don't have web hook. I used to have auto DMs, right, and perhaps you could see one of my DM. Here it is. So it's Auto DMs. I used to reach out to people automatically when they enter the community, and I would be like, Hey, name of the person that
has just entered, I would like to
personally welcome you to the
CorseVreation Academy. Mind giving me some
more context as to what you do and what
you're trying to build, right? So it's
actually enable this. Yeah, it's actually
enabled this. Well, we enabled it. All right? So this is just man they give to people if I want to
further engage with them. So I gave them this dem,
they'd be like, Hey, yeah, I want to grow my
consulting business or I am an educator and I want
to enter the online space. And then I just go into
more details and I chat with them because
I love chatting with people that enter the
community, right? And again, I can help people
unlock chat at level two. So once they reach Level two of the community, they
unlock the chat. I can help them unlock
posting at Level two. So again, they need to go to
Level two in order to post. So this means that in
order to go to Level two, they need to be engaging just
with posts of other people before they're able to post. And if you're running ads, you can have Meda Pixel Tracking
and Google Ads tracking. Again, if you're running
Facebook ads and Google Ads, this will help you retarget visitors and track the sign
ups of your community. Again, we're not going to be
running ads in this course. This course is not a course
in which I'm going to show you how to run ads to
your school community. I'm going to show you
some basic marketing, but this is going to
be organic exactly like I've done, right? Some metrics, which
means that we can see, let's say, statistics
of the community. Those are the total
members of the community, the active members
of the community. Again, the community
has been growing. Like, steadily. I could
have grown it more. I haven't been focusing
that much in the community, but it has been growing steadily and completely
organically without me having to do anything
every single time. The gamification, we've talked
about the gamification, it's the leveling
of the members. Again, depending on how much people engage,
they level up, so you can see all of the different levels of the members have
0% on level nine. For example, 91% of my
members are on level one. Regarding discovery now, right? You can see that, for example, you can tweak your community to be private but to be seen to be found in search results
of school inside school. So in my case, yes, my community is being
shown in the discovery. It's ranked 7,300 and the
category is business, right? I get to be shown in discovery, you can see that
your group needs to meet a minimum threshold of members posts and
actively an activity to be shown in discovery. So you need a good description
about page description, and a good cover image, and some photos videos
on your about page. Exactly what I told you in
the session right here. It's very important
for your community to have exactly what
they state right here. So a good group description, a good page description,
a good cover image, and some photos and videos. Very, very important. Right? Finally, we
got some links. You can add links
to your socials and probably going to add
links to your socials. And finally, you got
billing and affiliates. A very cool thing about school is that you can actually
have other people bring people to your
community and get a small commission if
your community is paid, which is just a very,
very cool thing. Also, when people
sign up through your link and create
their school community, you get also small bonus. So this is why you
should sign up with my link that I have
in the description of the scores right here. It's also going to
give you a discount, so it's like win win. So this was the settings part. This was the about
part. We talked about, everything that there should
be in your about section, everything that's
happening inside the settings section
of the community. And finally, in the
next of the scores, we're going to talk
about organic marketing of people inside your community. I'm going to talk about the
things that I've implemented, how I've created this circular traffic economy, if you will, of people that
consume my content online and then get redirected to my community and find
more value in the community. Later on, we're going to also mention how to use
this community exactly like I've used it as let's
say, a nurturing device, a nurture a way to nurture people to further
nurture people to enter your high ticket coaching and sell products and programs that cost perhaps
thousands of dollars from your free school community. So all of this is coming
in the next lessons of the course. Thank
you very much. See you.
12. Attracting new Members - My Secret: Ladies glemen, as you're
reaching the end of the course, let's assume that you have
launched your community. You used school as
your platform, right? You have populated your
community with, let's say, courses, you have started to think about how to
acquire members, right? You have your About
page, the VSL, and everything regarding
your communities like ready. Once you reach
this point, again, we assume you're in this point, you're going to have this very common question which is, Okay, how do I attract more customers, more members, if you will,
inside my community, right? And in this video,
I'm going to pretty much solve this
question of yours on how I managed to attract people inside
my community, right? Completely for free,
no ads needed, no crazy marketing
tactics needed. Everything is organic,
everything is free. And with this system that I'll be elaborating on in
this stson right here, we're going to see that
the people that will join your community will actually be very engaged in your content. So there will be like it's
a very high value people, high value members that
will enter your community. This right here is a system. This right here is a tactic, and this is what
we're going to be analyzing in this tsin. Populating your community,
it is a very simple funnel. W a funnel is, it's pretty much a series
of actions that will take a complete stranger and turn him into a recurring customer
to your community, right? And everything starts
from the first step, which is YouTube
long form content. Now, I do not want you to
think that you need to become a YouTuber in order to have a successful community
launched and scaled on school. I'm not preaching any of this. But if we're going to be
understanding this funnel, than just me, this funnel works. It has worked for me. It has worked for thousands
of others of people. It will work for you. If we're going to be understanding
this flow rate here, we're going to take a step
back, and we're going to be analyzing why we started this community in
the first place. You started this community
because you wanted to solve a problem or if you will, one, if you remember, of
the ten core problems of your target avatar. This means that your
target avatar is somewhere there searching for his
problems to be solved online. And the second biggest search
engine is actually YouTube. YouTube is the second
biggest search engine. So here's the general concept that I want
you to have in mind. Inside our community, we
give the framework, right, the implementation of
the solution of one of the encore problems
of our target avatar, okay, for free or paid. This happens inside
our community. So how do we attract people
to enter this community? Well, the answer is very simple. We give out the information for free on YouTube or any other social media
platform, to be fair, right? Again, you give out
the information, you sell, the
implementation, right? The implementation can be
found inside our community. The information is given out
for free as YouTube videos. Now, here's a good thing. When it comes to information, it doesn't need to be this Mr. Besti engaging
entertainment videos, right? All people want is the raw information that you know and you teach
inside the community. This means that this video, for example, this video
right here, right? Do you see any heavy editing? No, it's just camera A, camera B, me giving
you the information. And that's why you're here until this point of the course because you understand
the information, you appreciate the
information, and that's why you stick up until this point of the scores after many hours
of content, right? This is what you're
going to be doing with your clients on YouTube. So you're going to
be creating long videos, ten minute videos, 15 minute videos in which be giving information for free,
right, regarding your knees. Again, if you take the
example of tennis, I would give information
about tennis for free. It could be forehand, backhand, slides, job
shots, nutrition, right? Everything regarding tennis, I would give the
information for free. What this cultivates is, let's say you nurture people that have no idea
about you, right? People that search
for their problems to be solved and they find
out about your content, and they get nurtured
because they find value. They watch more of your videos, and you gain trust, right? From these people without
even knowing them, right? They watch your videos and they get nurtured,
so they trust you. Inside these videos,
we're going to have call to actions, so CTAs. In this call to action,
you would be like, Hey, if you want
more information, if you found this
video valuable, check out the link in the description and join my school community. So what's the next step here? First, people watch the
content, they get nurtured. They reach the point in which you have the
call to action, and they click on
the link to enter your school community.
So what happens then? They get redirected
into the VSL of your school page in
the value sales letter in this five minute
video of mine, for example, in which
I just go through what's happening inside
the community, right? And in this video, I
want your 100% honesty. You need to be 100% honest of the desired outcomes,
the expected outcomes, what they will find
inside the community, the value that you're
going to get, right and how you have
helped other people. You go through these steps
inside the VSL, right? And that's what people see when they're about to
enter your community, if you remember with
the testimonials, with the pictures,
with the videos. Now, if this works
correctly and they agree with terms and they
like your community, they will join your community, and this is how you will
have new community members. Now, if we analyze this
system right here, you will understand that the
one parameter, the gold, if you will, that will dictate
if your community will have new members or not
is this right here, the YouTube algorithm, right? Because if your
video goes viral, then your community will have
thousands of people, right? So it all comes down
into you figuring out how to create
successful YouTube content. This is like the the foundation
of your whole community. Because if you create
great YouTube content that gets distributed to thousands and
millions of people, thousands of millions of
people will watch your video, will get nurtured, will reach the point in which you
have your call to action. And some of them, a small percentage of them
will enter your community, and a small percentage
of 1 million is still tens of
thousands of people. Let's say that you want to
take things to another level. Let's each have new
community members, right? And the goal of your community is monetization because
many people start communities because they want to make money from the
things that they love and they have structured their communities
around these things. How do we turn new community members into
high teed product clients, which is like let's
say the outcome, the endgame of most communities. By delivering the exact
same funnel, right? But we assume that the
new community members are new people that have just
found out about us, right? So inside the community, with the new community members, we treat them as completely
new customers, right, and we just give them
more valuable content. We give them not the information
but the implementation. The secrets that they couldn't
find on YouTube, right? We give them on school.
But here's a cool thing. We make them high ticket
product clients because we offer them the implementation alongside with us, right? So we offer them coaching. We offer them one on
one coaching, right? We offer them, let's
say, cohorts, right? So once we've given them
the implementation, we can adapt more value
and more value to solve their problems with actionable implementation with us, right? So just to up this
huge fun right here, we start with YouTube
blog form content. This just needs to
be honest content like there's no fancy editing, no fancy thumbnails,
just information, information, and value, right? Then we move people to our school communities
about page with our VSL, in which, again, we're very
honest of what's going to be happening inside the
community with testimonials. Other clients' success stories. And if they agree
with that, they become new community members. Inside the community, we've already sold them
the information, we've given them sorry the information completely for free. It is time to give them
the implementation because this is what we ask. We ask for people to enter our
community and in exchange, we're going to be giving
them the implementation of the information that we've
given them on YouTube. So once we've given them
the implementation, the next problem that
will arise to people is that they want help
in implementing, if you will, the implementation, if that makes sense, right? So this is where you
step in and you create a high ticket product offer which involves your
personal time, coaching, cohorts,
and you help them apply the information that you give them at the first point. This is the endgame of
the school community. This is the number one thing
that most people aspire with their communities to have a circular economy of traffic of people that enter
their communities, a circular economy of
people that also turn to high ticket product clients from inside their communities. I've done this multiple
times. This framework works. And if you want
more information, just shoot me a message. I will reply to you and
I will help you do this. I'm going to see you
in the final thank you message of the scores which I have a small
surprise for you.
13. Thank you!: So adenmen, thank you very
much from the bottom of my heart for sticking up
until the end of this course. Now, really, when I was
starting out my community, I wish that I had someone
to actually teach me the stuff that I told
you through these lessons, right, through this
course right here. As a thank you gift for
completing this whole course, I would like to invite you
inside my school community. And in fact, if you shoot me a message and you
tell me that you came from this Hard grow your school community
course that I created, I'm going to give you my
course creation master class, which is priced at $200 inside the community completely
for free as a gift, right? So again, thank you very
much for being here. I really appreciate
your time and energy, right? I'm going to see all of the other courses that
I have in my profile right here or inside the
community or both, right? So thank you very much, I'm
going to see you around.