2025 Content Creator Masterclass: Get Started in Social Media, Video & Marketing

1. Welcome to the Masterclass: So do you want to learn how to create social media content that looks and sounds awesome without needing to spend a fortune of year. Whether you're a complete beginner, looking for a way to understand this whole social media content creation space or simply trying to grow your numbers and elevate your content creation skills as a creator, you've come to the right place. This comprehensive seven hour content creation master class is designed to cover every single thing that a beginner content creator should understand to set the correct foundation and exponentially grow in this space. So my name is Lambros. In the Internet, I go as Lambs, and during the past five years of being a content creator, I've produced more than 200 hours edited content. I've worked with companies across the whole world. I've launched and scaled two creative businesses of mine just because I understand how to use a camera and how to communicate to the right people and also have two YouTube channels on the side which have accumulated more than 150,000 subscribers and tens of millions of us. Now, once you're enrolled in this master class, you will have literally zero excuses of not coming out as a skilled content creator. This whole course is structured in a way in which you get to follow simple, basic, digestible, actionable steps inevitably take you to the desired outcome, which is you understanding how to create flawless content that looks and sounds awesome. And again, we're literally covering everything. How to pick a correct, profitable and unsaturated niche, how to create your target audience and tailor your target outor to your preference. How to set up a home studio and produce content just with your phone. Again, camera placement, how to save thousands of dollars from investing in very expensive gear just by understanding light theory. Where you should upload your content, the secrets of different social media destinations. And then, of course, we have a full video editing guide inside of the course, as well as thumbnail editing guide again, integrated inside of this course right here. And by the way, we use completely free tools for the guide, so you do not need to spend a single dollar for expensive software. Finally, we're wrapping up the scores by talking about data measuring, how to measure your success and compare the data that you achieve with your content to historic data. So you finally stop depending on lack and you get to tailor your success based on your preference. Also, needless to say that by enrolling in the course, you get lifetime access to the modules. All of the updates that I will be doing in the future, as well as downloadable resources, AI prompt list that will help you leverage the power of JBT AI for your content creation journey, as well as plug ins and gear lists to make your life so much easier. So I'm very happy to have you here. I know that this course is going to be very valuable for you, and I'm going to see you inside the first lesson of the course. 2. The Class Project: Ladies gentlemen, I would like to welcome you to this course. Now, I'm very happy to have you here, and I know that you're going to find extreme value inside the lessons that will come. Now, in this small, just first introductory segment, I'm just going to give you information about the class project that you're called to complete by the end of this course. Now, this is a complete content creation master class, and it's designed again to take a complete beginner and transform him into an educated content creator that knows everything regarding content creation. So it makes absolute sense for me to assign as a class project for you. Produce your first YouTube video, right, with following the correct camera placement principles, lighting principles, video editing principles, thumbnail design principles, target avatar creation principles and link your first YouTube video for us to see in the class project description of the scores. This first of all, will be an amazing way for you to take action and implement the steps I'm going to be elaborating on the next lessons of the scurse, right? Secondly, it's going to be an amazing way to connect with me as your instructor because I'm going to be giving personalized feedback for every single video that you guys submit. And thirdly, it's going to be an awesome way for you to share your social media, right, and start gaining some followers from this course right here. So again, in the classroom description, this is going to be the first place that you will share one of your YouTube videos. And again, let's share our passions. Let's see how you guys apply the teachings that I'm going to be giving to you in the next lessons, right? I'm very happy to have you here again. I'm going to see you in the first lesson of this course. 3. Harness the Power of Content for Growth: So, ladies and gentlemen, I would like to welcome you to this complete content creation master class. Now, this content creation master class, again, involves every single step and every single dataset that you will need to understand in order to comfortably create content and systemize this whole content creation process. Again, this is an A to Z guide, and I'm very happy to have you here. Now, this full master class, this guide right here, is subdivided into different modules, and you're now consuming the information of module number one. In module number one, to just get into a bit more detail here, we're going to be analyzing some introductory principles around content that you need to understand to set correct foundation to build up with the next modules. And we're going to start with the first dozen of the first module in which we're going to be discussing what is content, the definition of content. And we're going to take a step back analyze content through history to decode some of the most important principles of media and content in general that you will need to have in your back of your mind if we're going to build up in this foundation again to scale a content creation empire. I'm very happy to have you here. Let's move into this amazing presentation of Lesson one. So creating content, the definition, the importance of content. The first thing you need to understand is that influence has never been more accessible and honestly cheaper than it is today. If we take a step back in time, you will see that influence started with, like, obviously, radio stations, and even before that, if you wanted to influence people, you needed to write books, right, or even before that, just with your thoughts and your sayings and your reach was obviously very limited, right? And then came other forms of media, other forms of information transmission, right? Radio was the first one. And obviously, in order to have access to a radio station, you need to be very technologically advanced. You needed, like, a studio and all of this gear. And it was inaccessible to 99.999% of population. Then we moved into having, like, TV stations and in order to, like, host a TV show and access, millions of people get access to millions of people with TV. It was also extremely inaccessible. You needed all of this gear, all of these studios. And nowadays, in the last 15 years, you have what 99% of humanity didn't have just on your pocket with your phone, which is absolutely amazing. And honestly, if you if you analyzed this concept, I think, to people from previous times, they would be amazed, and it's such a shame for you not to be able to leverage this amazing tool that you have. And I'm not only referring to your phone to your mobile phone. I'm referring to the access that you have to potentially influence millions and millions of people, right? What you do lack and why you enrolled in this course in the first place is that you simply lack the knowledge and the systems access those millions and millions of people, right? So you probably have a phone. You probably have a laptop, a computer, right? But you simply lack the knowledge and you cannot connect all of the dots together to systemize again this whole content creation process, and beable do this flawlessly, right? Because I guess that and you too, if you set your mind to it, you can probably create a content piece in a day. But it's going to be so energy consuming and so time consuming. And there's going to be so much friction in the process that it's not going to stick with you. You're not going to have fun doing it. That's why you need a systemic approach around this. You need to create a content production and creation system. And by the way, I know that this might sound overwhelming. Trust me, it's not. That's how I am able to create as much content and as I'm creating. And trust me, I created and produce a huge amount of content because I've systemized the content creation process. And this is what we're diving and we're analyzing in this course right here. So you lack the systems and the knowledge to get access to those millions of people. And if we take a step back in time, it's very evident that your network is your net worth, right? People are made to connect with each other. People always have had, like, this intrinsic feeling that they want to connect with each other, like neural neurons connect with each other in the brain of a human. Like, people are social creatures from the early ages of the first time humans were driving around and moving in this planet, not driving around, but they were created, right? They have been connecting with each other and transmitting information from one person to another, right? Now, information is being transmitted from one person to another with different forms. Back in the day, it was being transmitted with just words, right? And it was just a word of mouth. So I would tell you something. If you would listen to it, you will tell it to your kids and so on and so on. Then a second way of transmission of information was books and writings and then came again, radio, TV completely revolutionized the way that we again, transmit information from one to another. And now we have this globalization of information that is available from the web, right? It's easier than ever to form a network, and it's easier than ever to grow your networth with this network, right? And here's a fact for you. People who manage to impact millions make millions. If you manage to impact millions, you can generate millions, right? And that's simply how human nature works, right? If we decode the history of human nature, you will see that some of the most powerful corporations, some of the most powerful people, they were able to impact directly millions and millions of people. And to make this to put this into perspective, the keyword here is impact, and when I say impact, I'm referring to pain relief. So impact is pain relief. That's exactly what I'm referring when I refer to the word impact. And you will see in the next son of the course, and we're going to be discussing how content at the end of the day is pain relief and how you can choose which pain you want to relieve, right, to optimize for different pathways in this contact creation journey of yours, right? So again, we keep the fact that impact equals to pain relief. And also, I want you to keep in the back of your mind that you can relieve the pain of potentially millions of people, which obviously means that you can generate millions and millions of dollars with your content. Now, to put some perspective into the fact that impact equals pain relief, this obviously doesn't only apply to content. Coca Cola, for example, impacts millions of dollars, millions of people and relieves the pain of digesting fats, right? That's the pain that it relieves. Potentially also relieves the pain of you wanting sugar or, like, a soda drink, right, but you get the point. This is the pain that Coca Cola relieves. Kindle, for example, relieves the pain of carrying heavy books, right? Or relieves the pain of having huge libraries can have like thousands of books in your pocket just with a kindle. So that's the pain that Kindle relieves. Nike, relieves the pain of running with bad shoes or relieves the pain psychological pain of not being popular because, you know, kind of popular kids in school wear those rare Nike shoes and all that stuff. So we have three huge corporations that relieve pain, and that's how the market works. In general, if you manage to infiltrate a market and relieve the pain from this market, you can get compensated from it. Here's the thing. These huge corporations, and I'm not only referring to Nike, Coca Cola and kindle, obviously. I'm referring to every physical goods and physical product corporation. They have huge running costs and huge running expenses. It's not easy and it's not accessible for you to create the next Nike, the next Cocola, the next kindle, right? Just to put things in perspective, in order for Nike to generate millions, they need to provide research obviously, towards their next shoes, market research, market analysis, they need to hire people with a huge pain in the ***. They need thousands of factories. They need to source the goods, like, from all of these different countries. They need to design the shoes, design the clothes, manufacture the shoes. They need to connect with those retailers. They need to ship their products, which is also a huge. Again, pain in the ***. They need to process the payments, and they need also to pay the stuff and pay the factory expenses and pay all of these people that keep the company running. This is an extremely complicated system, right? This is an insanely complicated system right here, right? 20 years ago, if you wanted to impact people with media, right, exactly as we said in the previous slides of this lesson, you needed an idea. You needed a studio, which is extremely expensive to start off with. Gear was extremely expensive. You need boom operators, which are people that, you know, calibrate microphones. You need cameramen, you need editors to edit your media. Then you need a broadcasting TV channel, which is almost nearly impossible to acquire. I don't know if you know how hard it is to acquire a TV broadcasting channel like Channel nine or Disney Channel nearly impossible. And you have no specific audience. So once you broadcast your um, sayings and your content and your show, you cannot tailor your content to a specific type of audience. Everyone watches your content. It could be a 4-year-old, a 90-year-old woman, a 40-year-old male. Like, you cannot tailor your content, this specific audience, which is one of the biggest things that we leverage in this content creation process and you're going to learn how to leverage in future lessons. Um, now you only need a phone, and you can literally replace the impact that Nike has. You have the chance and you swim in the same pool with people that have been able to generate and impact as many people as Nike has done with just a phone. And you have this resting in your pocket. It's just that you lack the systems and the processes and the framework, the correct framework to make this happen. I'm going to show you how to do this in this course right here. So in the next lesson, we're taking as a fact that content is pain relief, and we're starting to analyze. We're going to be starting to analyze what pain you want to relieve us, guess what? Different pains, right, obviously have to do with different types of people, and different pain reliefs get compensated on a different level. Now, I'm not only talking about monetary compensation, and we're going to be discussing about this in the next lesson of the scores. I'm very happy to have you here, I'm going to see you in the next lesson. 4. Find & Choose Your Perfect Niche: Previous lesson, we talked about what is content, the history of media, and we set the correct foundation on understanding why content is so democratized nowadays, and it's really a once in a lifetime chance to start creating content at this point of time. It is so easy and you just the systems and processes and frameworks, which we're going to be discussing in this course right here. Now, in this second lesson of the course, we're diving deeper into the different niches, right, and the different let's say markets that you can choose to infiltrate and relieve pain from these markets with your content to bring value to these people and in exchange get compensated in many different ways. I'm very happy to have you in this lesson right here. Let's start with a presentation. So choosing your niche, which pain will you choose to relieve? Now, this right here is one of my favorite graphs of all time. I've created this, and I think that if you understand it, you will have an insane advantage over the other content creators. This is how in general, how a business transacts with a market. I do not want you to think of content right now. I want you to think in general, like, a business and a market. So this person right here, let's say that it's you, right? It's your business. And this is a market. It's a group of people. Let's say that this is a niche, right? If you don't want to use the word market, let's say that this is a niche. Now, a niche is in general, a group of more than 100,000 people. So like, from the 8 billion people in the world, I think a group of at least 100,000 people need to come together in order to constitute a market. Now, what businesses do in general is that they relieve the pain from markets from different groups of people. And again, this could be anything, right? It could be car enthusiasts. It could be mothers that like to do yoga. It could be cyclists, it could be runners, it could be medical students, anything, right? Just a group of people. If you manage to relieve the pain, right, and to provide constant pain relief to this group of people, you will get constantly compensated back. This is how businesses works, right? Work, right? So Niki for example, provides pain relief by giving awesome shoes to runners and other people that do everyday tasks, and Niki gets compensated financially from these people, right? So this is a system of providing constant pain relief to the market and getting constantly compensated by some sort of different automations, which we can discuss in future lessons of this course. Now, how does this apply to content? If you think about it, content isn't that different from this graph right here. So, in your case, if you're a content creator, you're still providing pain relief in the format of a video. So your videos are information based pain relief, okay? Obviously, you're not directly relieving the pain by yourself, right? But your videos provide a stream of pain relief. They're a way of pain relief because you transact information in your videos, right? And as compensation to the pain relief that you provide through your videos, you get influence. You might get money if you position yourself correctly and if you set the correct systems and frameworks to attract money, you possess power and you possess fame. This is how the market compensates people that relieve pain through video format. This is a very, very important graph in general for you to understand. And this is a graph that I've elaborated multiple times in my courses and in the people that I work on a one on one basis. And it's extremely important. And the cool part here is that in a traditional business, if you see here, let's take the example of a fisherman, right? A fisherman, in order to provide pain relief, right? So just in order to transact with the market, he needs to go out. He needs to fish. He needs to stand under the sun for hours and hours. He doesn't know if he's going to catch any prey, so it's very time consuming, very energy consuming. He has cost running cost of the boat, right? And then the market, it isn't like a life or death situation regarding if they're going to eat fish or not. So it's not like that important pain to be relieved. Like, it's like a luxury to eat fish, right? And the compensation the market first compensates the taverns and the restaurants, and then the fishermen gets compensated. And just stating, like the example of a fisherman to give an example of a very bad business model, right? I have huge respect for fishermen. I love fish myself, but I understand that this is a very hard job to do. Compare this with content, the pain relief, the video format gets distributed automatically to potentially hundreds of millions of people. You've seen, you know, videos go viral automatically. You have these huge these small robots. I like to think of these algorithms as small robots that as you sleep, they get to distribute your content throughout the whole world without you doing anything. So pain relief distribution is completely free. Compensation is also completely free. Like, you get to grow as an influencer. You get to grow your power over these people. You get to grow your fame and your income automatically because of the systems and the processes that are automated on a huge level in this cont graing journey of yours. And this is why, in my opinion, becoming an influencer becoming a cont creator and distributing pain relief in a massive scale through the video format is one of the best jobs in my opinion that you can pursue up there nowadays. Now, in order to put things into perspective, there are three major like points, pain points that a human can experience. Those are the three categories of niches that you will target and every content creator ever, and in fact, every business ever targets, health, wealth, and relationships. These are the only three things that human human are concerned of health, wealth, and relationships. Now, obviously, as you can imagine, these three niches have like thousands on potentially infinite sub niches. So, for example, health can be subdivided into well being. Into diet, into working out, into meditation, right, into tennis, into sports, right? Wealth can also be subdivided into real estate, crypto, banking, stocks. You know, you can probably can brainstorm more sub niches than I I've done. I'm just trying to drive the point across that. Those big sub niches, those big three niches are subdivided into multiple subnises. Relationships are subdivided into love, friendship, relationships with coworkers, relationships with families and all that stuff. And as you can imagine, you know, you're not never called to create content one of these huge niches. So you're never going to be the wealth influencer or the wealth con creator. And you might also not be the crypto cone creator, but we can start subnising even more. So diet, for example, I took the example of the diet can be subnised into carnivore diet, into vegan diet. Vegan diet can be further subnised into vegan protein supplements or vegan only diet. I don't know. I'm not a vegan, but you get the point those niches have sub niches, and those sub niches have sub sub niches, right? And how you might be like, Bo, Okay, I just want to create funny videos. Why are we analyzing the mechanics of human psychology and the mechanics of human problems? You need to understand this if we want to target and AMR videos of roper every day, and we're going to, like, set the correct foundation for this concreation journey of ours, to give an example, because you might cannot probably visualize the fact that every single video that you've ever watched is under the umbrella of these three sub niches and niche. Mr. Beast, for example, his videos lie under the umbrella of health, and he subniched into potential relaxation and then subniched even more into entertainment. So at the end of the day, entertaining videos like Mr. Beasts Logan Pol, those big entertainment YouTubers lie under the umbrella and the niche of relaxation, which is under the niche of health, right? This is the relaxing, healthy content, you see, right? Ali Abdel, for example, he's very, very famous productivity YouTuber. He's usually most of his videos under lie under the umbrella of wealth, and then he has subnised into productivity, right? This is an amazing channel that I really like to watch. It's called Easy actually. And this channel, again, he's chosen the niche of relationships, then subnised into friendship, and then subnised even more to charisma. Right? Now, here's the thing. You're not Ali Abdel. You're not Mr. Beast. You're probably not easy actually. If you are easy, actually, I really like your videos. But you're not one of these guys. You do not already have an audience of 6.1 million subscribers or 100 million subscribers. You're just a newcomer, and you want to, like, dominate the Niche, dominate the market with your content, but you cannot compete with these guys, right? So to put things again into perspective. Step one on choosing your niche is that you need to answer these two questions and take a piece of paper out and answer them with as much information as you can possibly add, right? What do I genuinely like to talk about? Like, it doesn't need to be something insane, something mind blowing. You know, it doesn't need to be the destiny of your life. Just ask yourself, what do I genuinely like to talk about? So once you answer this, the second answer that you need to give is when do I find myself entering the so called flow zone the most? The flow zone is usually like a zone in which we see athletes enter or people that are very focused into doing a task enter. It's just a zone in which the human brain enters a specific vibration during which, let's say, time starts to fade away and distractions start to fade away. And it's just you focused on the task that you're doing. So Chances are that if you find yourself entering the flow zone while doing an act and you also genuinely like to talk about it, this is probably, like, your purpose and your destiny, right? And don't be afraid if it's not something like crazy, important, everything is important, and there is a place for everyone in this congregation. Let's say journey. So ask yourself these questions. This is your task for this lesson right here. What do I genuinely like to talk about? When do I find myself entering the so called flow zone most? Now, the second step is to choose this niche. So, for example, I like to talk about cars, right? And I really find myself entering the flow zone when I compare the zero to 60 of cars. I don't know, right? You choose this niche, and then you start sub niching until competition fades away, right? You really must aim to become the leader of a niche if you want real impact with your content. All right? So again, you choose this niche and sub niche until competition fades away. Let's take again the example of these niches right here, right? We get health, wealth, and relationships. Now, Ali Abdul has 6 million subscribers. He has chosen, again, to sub niche into wealth, productivity. He is, let's say, the niche liter of productivity or at least one of the niche liters of productivity, right? But, you know, you cannot compete with Ali Abdul. So if you start creating productivity videos, suddenly, your videos get to compete with Ali Abdul. And it's almost impossible for you to win because he has all of these systems, all of these editors, amazing content. He's very good on to the camera. So your best chance is, again, to choose your niche, choose your let's say area that you want to focus, and just start submising, right? And check this out on health, for example, 80 billion people are interested in health, but only 2 billion people are interested in diet. And from these 2 billion people, only 500 million people are interested in carnivore diet. And as let's say demand for content, let's say, decreases, so does competition. So if you like, continue subnising, you will eventually find a point in which there is no more competition. And obviously, there's going to be less people interested in your submish, but there's going to be less competition. And once you dominate and start creating content, into this very specific sub niche and you manage to dominate the sub nish, then we can start building upwards and start, say, broadening our content to attract more people. So again, the next thing that I want you to ask yourself is who is my ideal I forgot to add DL here, Target Avatar, right? So we've established the fact that, okay, we need to be talking about something that we love to talk about. Also, we need to be entering the flow zone while elaborating on the topics of our content. We talked about sub nising to the point in which, again, competition starts to fade away. And then the next question that you need to ask yourself is who is my ideal target avatar? Because in this example right here that I gave you, you just see this white circle, which is the market, which is a group of people, what you don't see is that different markets have different characteristics, and different people inside of these markets have, again, different characteristics, different purchasing values, different socioeconomic status, and all of that stuff will determine how much your content and your influence will appeal to these people. So ask your who is my ideal target avatar. And I'm going to make it easier for you in the next lesson of the scores, we're going to be elaborating on how to find your target avatar and how to create your target avatar. And based on the target avatar that we create, in the next lesson of the scores, we will structure all of our content campaign. So I really hope at your starting to see the value of these theoretical lessons before we move into the practical part, right of this content creation journey of ours, right? And in the next lesson, you will see that you're going to be redeemed for all of the minutes that you spent analyzing those theoretical stuff right here. So thank you very much. I'm going to see you in the next lesson of the scores. 5. Define Your Target Audience – Part 1: To welcome you to potentially the most important lesson of this whole course right here of this whole master class. Now, that we analyzed and we understood in the previous lesson the different niches, the different sub niches and the fact that we should keep sub niche until competition completely eradicates and our aim to become the leaders of a niche, it is time to break the news for you. Different niches have different qualities of people inside, and the quality of your target avatar, the quality of the person that we will be targeting with our content is going to determine the rate of our success in this content creation journey of ours. Now, I don't want to misguide you and mislead you. And this is why I created this presentation right here to just add more context into this statement that I just made. And, trust me, that by the end of this lesson, everything's going to make sense, and you're going to be one step closer to, like, the goal, which is to have fun, creating content and helping relieve pain from people that we actually enjoy, like, helping. So welcome to the first target Avadar lesson of the course. Now, the first thing that you need to understand is that all niches are definitely not the same. And I have two examples here. I like to compare salad with a burger. Salad being the recipe for long term longevity but, you know, short term, like, dissatisfaction. I like salad, by the way, more than I like burgers, like, a popular opinion. But I have, like, the burger to pretty much like, be the icon of short term pleasure and long term dissatisfaction, which is, you know, something that applies to every principal in every category of life, especially in content. Now, all niches are not the same. I want you to compare the first niche that I completely brainstorm out of my head, which are wellness tips and tricks for CEOs to increase efficiency in their daily lives, right? Which is obviously, okay, a very well tailored niche to fit this example that I'm giving here, but you get the point. And the second niche, which are just short form entertaining clips on TikTok, that were clipped from popular streams. So you might seen these types of videos. Some editors just get clips from streams that are 2 hours long, 3 hours long, and these clips are like 10 seconds, 30 seconds, and they place them in the top section of the screen. And the below section, they add, like, some streaming gaming videos from subwaysurfers or Grand Theftoto just to increase engagement. And, you know, in the first niche, we have our target Avatar, which are CEOs. Obviously, they have very high socioeconomic status. They're probably educated. They're very, you know, ambitious people. And in the second, niche Ar target Avatar, are obviously people that, you know, they just want to consume brain wrote entertaining content just for the time to pass. The point that I'm trying to drive across here is that all niches are not the same, and there are definitely good niches that you can be targeting and bad niches that you're going to be targeting, and even in the same niche, all people are not the same. So again, all people are not the same in the niche. Different people inside of a niche can be completely different. And I'm going to give you some characteristics for you to aim when targeting specific people. For example, let's take the green guy is the good person you want to target. The red guy is the bad person that you don't want to target, right? So let's say the ideal target autor of yours is someone who's educated, someone that has paid long attention spam, right? So he will endure your content. He will, you know, keep being engaged throughout your content. You don't need heavy editing to keep him engaged. He's also educated. He has high socioeconomic status, especially economic status, so he won't be afraid to spend an extra dollar, for example, to get more value from you if you propose, you know, some offer to him. He's also open to new ideas, so he's open to download new datasets from you and learn if you have something to teach him. And obviously, he consumes content to learn and not to be entertained. In general, I do not want to discriminate between different content creators and different types of content. But I want you to have in the back of your mind that entertainment is something easy to do in general, as a content creator, it's not hard to entertain someone. You can just have a video of someone, you know, falling down in a funny way, and it could potentially, you know, reach millions of people and generate millions of views. But entertainment as a sub niche is not as impactful, profitable, and it doesn't give you the same leverage and the same potential to have huge influence, fame, and monetary compensation compared to other um, niches, one of the best types of content that you can create and the type of content that I've devoted my whole career as a con creator doing is information and education. People really appreciate you when you educate them. People really appreciate you if you help them, like, broaden their horizons with information that you have in your mind by, you know, just distributing information and sharing what you know and you love with other people throughout the world. And this is a great segment to also ask you to leave a good review to this course if you're enjoying the content and if you're finding value, what I'm saying, a good review would be, you know, really helpful for me, and it's completely free for you. So I would really appreciate if you left a good review. Now, a bad type of person to target is someone with low education with, you know, short attention spam that won't stick around for a long form video of yours, but will consume, like, short form, ten second videos. He has a low salary, so he's probably not open to investing in the programs you have, investing into a high ticket product, a mid ticket product in your offers. He's always tired and close minded. This is also someone that you don't want to be targeting. And in general, he consumes content to relax and escape reality. Rather than to broaden his horizons and be educated, right and advanced in life. This is the type of person, in general, you don't want to be targeting. Not to be said that there's no content for these people, there's also, huge competition for these people to target these people, right? Now, the correct combination of a niche and a target avatar is extremely beneficial to your long term success as a creator, and you can imagine this. Like, imagine targeting a CEO regarding tips to increase his efficiency and he's educated. He has a long attention fam, high economic status. He's open to new ideas, and he consumes content to learn, right? And vice versa like targeting this, you know, person with short term content dicto, as you can imagine another short form content fan, okay? Okay, cool. So how do we do it? How do you understand the concepts now? How do we put this into practice? Well, in content, we attract people. We do not choose people. You can actually choose people. You can choose who to target if you're running paid ads, but in general, this is a connegation course, and we're not discussing about paid ads, we're discussing about organic platform growth. And regarding organic platform growth, which means growing organic without paying a single dollar from your pocket, you know, through these algorithms, through these social media destinations, we only are here to attract people. We cannot choose. I want the CEO to view my video. We can only hope that the CEO views our videos. And we can actually, well, not exactly hope. I can show you ways for you to tailor your content in a way that only the CEO will view your video and no one else. So our best shot here is to tailor our content to attract the correct people and repel the others, right? That's the best way if we're going into this very linear way of having chosen our target at, having chosen our target audience and wanting to attract only these people, right? Okay. How do we do this? So, we do this by creating our target avatar and structuring our whole content campaign around solving his core problems. And this is something that we're going to be doing a lot in this course right here. You need to Okay, so let's assume that first of all, there's not one target Adar out there. There's not one person that's ideal to consume your content. And the biggest misconception that people that I work with on a 111 base have is that they think that if they create the target avatar in huge detail and they describe every single parameter of their lives the huge detail, there's just not going to be enough people like them in the world. So they're not going to have a huge market huge audience. And this is completely wrong. There are 8 billion people in this world. And, trust me, regardless of how much information you use and how specific you get with the parameters that you choose and to describe your target avatar, there will be probably hundreds of millions of people exactly like your target Avatar. So what we're going to be doing is that in the next lesson, we will go through the questions, right, the 15 different questions that you need to answer to create your target avatar. So I'm going to give you 15 questions. You're going to answer them into huge detail, and we're going to be leveraging the answers that you give in next lessons of this course to create our target Avatar. This is one of the most important perhaps sections of this whole course. So I want you focused, and I'm going to see you in the next lesson. 6. Refine & Validate Your Audience – Part 2: Welcome to the lesson in which we're going to be creating your target Avator. Now, by the end of this lesson, you will know exactly who your target avator is. You will have all of the information regarding your target outer, and we will be ready to move to the next step of your content creation journey. So I'm very happy to have you here. Let's move to the 15 questions that you will need to answer in order to create your target Odor successfully. So again, those going to be 12 questions, 12 to 15 questions with eight areas of interest. Now, the more time you spend answering these questions, the easier your content creation life will be to trust me. I want you to spend hours, days answering these questions with as much information as possible, right? The eight topics and areas of interest that these questions are going to be structured around are in general, general demographics, interests and goals of your target Odor, then the pinpoints and challenges, and we're going to be tapping in the pain points and challenges in future lessons of the scores, behaviors and preferences, values and motivations, practical insights right in the life again, of your target outar and then the unique perspective that they have that we're going to be leveraging again to target them more efficiently with our content. Now, Again, I want you to create a word document right now. This is your actionable step for this course right here, right? And in the same document, I want you to paste all the questions that I'm going to be giving to you in this lesson right here. Of course, once you paste them, answer them one by one and be as detailed as possible. Also, a small remark here, do not use AI. It's your target avatar. We're going to be, you know, spending all this time creating the content and targeting these people. Do you really want to spend all this time creating content, shooting content, and editing content that was dictated to you to who you're going to be targeting with B ha je Bri, I don't know. Like if you get to choose what you're going to be creating, get to choose what you're going to be talking about. You get to choose who you're going to be targeting, why let AI choose it for you? We can leverage AI in different areas of the congregation journey, not the planning phase, right? So let's move for the first target group, which is the general demographics of your target Avatar. Now, ask yourself, who is my ideal audience in terms of age, gender, and location? What is their educational background or professional level? Again, going into detail here. I want you to give them a name. So give them a name, give them an age, give them a gender, give them a location, right? What do they do? Are they in school? Do they work, right? What are their interests and goals? So what are their hobbies, their passions, and their interests? They don't need to be associated with the pain point that we're going to be solving with our content at this point. Just mention down their hobbies, their passions, and their interests. And if, you know, you don't want to be very specific, it's wrong. Be specific. It's fine. Give them a weird hobby, like, depending on exactly your ideal person. So if you want to rephrase these questions, ask yourself, what are the hobbies, passions and interests of the ideal person that I want to help? What are their personal or professional goals? And how can I consent? How can I consent help them achieve these personal and professional goals? Now we're diving a bit deeper, like, to the problem they have and how we can solve them with our content. Now, their pain points and challenges. What specific problems or challenges are they facing in their lives or work right now? What frustrations do they have that my content can help solve, right? So go ahead, copy these questions, note them down on word. You can pose this Ver ate here and I'm going to give you some minutes to paste these down. Again, what platforms do they spend the most time on? Is it YouTube? Is it Instagram? Is it LinkedIn? Is it TikTok? What content do they typically consume? Is it videos? Is it blog posts? Is it podcasts? Is it long form content, short form content? What is their preferred media of video consumption? And we're going to be tapping into this in the next session of the courses. Now, moving on to their values and motivations, what values or beliefs are important to them, right? What motivates them to take action such as learning a new skill or purchasing a new product, right? Very, very important. Moving on, some practical insights, how do they typically research for solutions to their problems? Do they use Google? Do they use social media? Do they use the word of mouth, right? And what is their budget for solving the problems I'm addressing or what kind of resources are they willing to invest? And this is the reason why we taped in into their socioeconomic status in the previous lesson of the scores. It's very important to target, again, the correct people. Aspirations and fears, what are their biggest fears or concerns regarding the topic of my content, right? What aspirations or dream would they like to achieve through my content? Very, very important questions, and I want you to ask them to answer them by being genuine, right? And finally, their unique perspective. How does my target Air's background or personality influence the way that they approach their challenges? Those are the 15 different words, 15 different questions. I'm sorry, that you need to answer in order to directly, completely address your target avatar. Now, I'm going to give you a small tip here, and I'm going to give you an insight, which will completely change the way that you view those 15 questions. If you're targeting someone that you don't know, right, definitely go ahead and answer these 15 questions. Usually most of us as con graders, in order to be able to solve problems for people, we probably have underwent a transformative experience ourselves. That's a fact. You probably already can solve a problem because you have been in the shoes of your target avatar. So, guys, the easiest way to create an awesome target avatar is for you not even to create it is to target your content and talk to your younger self. I want you to think of that. Target your content and talk to your younger self. You know your younger self better than anyone else. And answer these questions right here. Like, if the content that you're creating can apply to you helping your younger self, I want you to answer these questions and describe your younger self as your target outer, because, you know, all of us have underwent transformative experiences, moving from point A to point B. And if you had a problem and you managed to overcome it from point A, again, moving to point B, point A being the point of pain, you know, point A being you having the problem, and point B being you, you know, solving this problem and being in a state in which this problem does not exist no more. If you manage to have this problem and achieve this and, you know, move from point A to point B, then there are thousands of people, if not millions of people, if not billions of people facing the exact problem as you, waiting for someone to help them move from point A to point B. And you can definitely visualize yourself being your target outar and you can refer to your younger self, right, as your ideal target outtar. This is something that works because you know your younger self better than anyone else, right? So what's gonna happening in the next lesson is that we're going to be overviewing the different platforms that you can choose to aim your content towards, right? We're going to analyze different platforms which platforms are going to be more profitable, where to structure your content for, like, maximal reach, and then how to leverage these platforms correctly. So I'm very happy that you managed to create your target avatar, and I'm going to see you in the next lesson of scores. 7. Optimize Your YouTube Presence: Oh, ladies and gentlemen, I'm very happy that you're here in this final section of the first module, which is the more theoretical approach, right, of this whole congration journey that we're going through, right? In this final part of this first module, we're going to be doing a superficial dive in the three major platforms that we're going to be uploading our content to, right? This is YouTube, Instagram, and Tik Tok. Now, in this first lesson, we're going to be focusing on YouTube and we're going to be discussing about some general principles that, by the way, are not the average guide that you would read online around regarding YouTube. I was able to scale two of my personal channels while using this guide right here. Actually, the first one I didn't scale using this guide. The second one, I really leveraged this guide to scale. The first channel of mine with about 12 videos has reached 150,000 subscribers that have sent me a YouTube play Batter and have it right there. I can show it to you, right? And I've accumulated more than 20 million views in this first channel of mine. It is more broad, if you will. The second channel of mine is more business oriented. It is more niche down, and it's very specific, and it has accumulated about 5,000 subscribers after two years, and I was able actually to monetize it on a very decent level. And I've done this by following these three guides that we're going to be analyzing and I'm going to be, let's say, going through the three lessons that will come soon. This lesson the next lesson, and the lesson after that. Now, we're going to be revisiting these guides, and I'm going to be giving you free resources from these guides for you to leverage, again, in this course. But for now, enough with introduction, let's start by analyzing and actually deep diving into YouTube, your first Upload destination. So this is the YouTube Deep Dive. Again, this deep dive will equip you with the proven strategies that you will need to build authority with video content. Again, from crafting majestic thumbnails to mastering packaging. This guides contains everything you need to note and to grow. Qualified audience on the world's second largest search engine because Adena day this is what YouTube is, and we're going to be leveraging afterwards and discourse in future lessons, the fact that YouTube is the second largest search engine after Google to create search engine optimized videos and attract people organically to our content. Now, this guide was created by the Warn Lehman gaze. He's one of the most successful Finance YouTubers out there, and he was able to scale his channel in less than two years to more than 5.3 million subscribers, which is insane that we get to have a window on how his mind works and how he was able to scale his YouTube empire. That's why I'm saying that I have access to this guide, and I'm very happy to show you this guide in this course right here. So before we start creating content, again, there are three levels into this guide, the strategy, the tools and the insights. We're going to be diving in the tools and the insights in future lessons of the scores. And this doesn't, we're going to be diving just into strategy, and we're going to be following the same exact, let's say, outline on Instagram and on TikTok. So before you start creating content, you must optimize your profile, right? So here are some optimization recommendations. The first one is obviously having a high quality profile picture. You can see him and has this picture of his in a business suit. Then you add a banner image that is consistent with your brand, and of course, you have a channel description briefly going over who you are, what you you help. This is the first step, and congratulations that you have a YouTube channel. Now let's move into YouTube anatomy. Again, we must first understand how the platform works before we start ploading content there. YouTube is a very electric platform, in a sense, in the sense that attracts people from all industries, countries, and backgrounds. We discussed now in previous lessons how to tailor your target avatar to choose exactly who you're going to be targeting with this approach. For this reason, there are no specific constraints on how you can communicate. The way you communicate will be much more dependent on your audience. Nevertheless, there are here are four key elements you must know before you start creating content on YouTube. So the first one is the video idea, the title, the thumbnail, and the video. This is everything around YouTube that we need to understand. The video idea, the title, the thumbnail, and the video itself. So again, every video starts with a big idea that we're going to be executing, and I'm going to show you again in future lessons, how to leverage your target, understand core problems to generate these ideas like automatically never run out of video ideas. Now, together with your thumbnail, your title is What will get your audience to click on your video. And people have a debate whether or not the thumbnail is more important than the title. And I can guarantee you the thumbnail is actually more important than your title, right, 'cause people first see the thumbnail and then they go ahead and do the title. So again, together with your title, your thumb nail is what will get people to want to watch your video, right? So again, we make people click on the video through the title, and we make people want to watch the video again, with the thumbnail. Think about how you can make your visuals aesthetically enticing, and we're going to have a separate lesson of Discurs on how to create thumbnails in Canta. Now, regarding the video, your video must align and deliver on the promise of your title and your thumbnail. So we make a promise by leveraging the title and the thumbnail of our video. And then we need to deliver that promise with our video. When creating YouTube videos, put yourself in your audience shoes and consider these three things, right? What the viewer must do, what the viewer must feel, and what the viewer must know before perhaps clicking this video or after this video. The general structure of YouTube videos looks something like this. You got a hook which hooks, just like fishes hook on hooks, right? Hook the audience, and we make them stick on the video. And then we just share a story and provide value through the story, and then a CTA. It's very important to have CTA in your videos. So again, you make a bold claim or ask an intriguing question as a hook. You share a story and provide value in the story section of your video, and then you have a CDA which directs viewers to take action. Now, here are some golden rules, again, funneled by the one on Lehman gaze that can help you out. You can find a list of full what to do and what to avoid on YouTube. So first, you need to satisfy your title and your thumbnail immediately. So people click on your title and your thumbnail because you made a promise to them. For example, it could be even in entertainment videos. I bought a Golden Lamborghini. If you have in your thumbil a Golden Lamborghini, you with the kiss, right, an image of you with the kiss, and the title says I bought a Golden Lamborghini. In the first seconds of the video, you should satisfy the title in the thumbil cause then people will think that you're lying and they will right? You need to deliver value immediately. Do not have a welcome segment. Do not have an introductory segment. You're losing precious seconds of people not being hooked, right? Do not overly talk about your channel. No one really cares about the channel. People are just there to get value and potentially have their pains relieved, as we discussed in vials of the scores, right? Do not ask people to like and subscribe. Like, in general, you're just losing value, and everyone has in the back of their minds that they can potentially like, and they can potentially subscribe if they find value. You need to build tension with your points. So never be stagnant. Never have one, let's say, tone in your voice, always build tension and keep the altro very, very simple with a call to action if it's applicable. Again, very simple altro. You don't need to have an tro of 1 minute, 2 minutes just saying, I hope you enjoyed this video and have more videos in this channel, and you can check out this video in this video. It's fine. Very simple. Tra equal to action if it applies, right? Now, regarding the content strategy, YouTube is the best platform when it comes to building a qualified audience, and this is why the course right here is mostly focused around YouTube. Why? It's long form nature allows people to watch your content for hours which strengthens your connection with your audience. This is extremely important. The 7114 rule, right, states that for someone to go from a viewer to a buyer, they must first watch your content for 7 hours across 11 different touch points and four different locations. I want you to note that down the 7114 rule. This is exactly what YouTube allows you to do. So when it comes to YouTube strategy, always have the three Cs in mind, content, context, and consistency. Just by following this, you will already be ahead of 90% of graders. So let's now analyze content, context, and consistency. Again, regarding content, high quality videos that document your journey opened, people eyes or educate is very important. Context, understand your audience's needs and desires and deliver the right message at the right time and consistency. You need to have a regular and predictable upload schedule. It's very, very important for you to do that. Long from YouTube content takes more time to create, so make sure to keep this in mind. You can find more information about the content planner, which I will link in the below in the description of the scores. Or this lesson. Now, regarding post optimization, again, we need to consider the following. Regarding tiles and thumbnails, your video's first impression matters most, more than ever. Eye catching thumbnails, you need to be created, and you pair them with titles that spark curiosity. That's very important. And that's why we're going to have a separate lesson on how to create thumbnails, right? Now, the hook serves for about the first 15 seconds of the video and analytic so that losing viewers in the first part of your video means potentially losing them forever. They do not come back. Now, audio and good audio matters more than good video. Wants to remember that people will stick around for a video that is shot on a very bad camera but has great audio, but they will not stick around for a video shot with an amazing camera with bad audio. I wants to remember that. Regarding search engine optimization, you need to use relevant tags, descriptions, and titles to help your audience find your videos. As we discussed previously, YouTube is the second largest search engine out there after Google, so we need to leverage that. And regarding the CPAs, all of your videos should have an intention. Every video you create should have an intention, potentially to funnel people to other videos of yours or to your channel or to your products. So you need to be specific with what you want your viewers to do next, and don't ask for like comments and subscriptions all at once. It will just be too much for you asking So we do not ask for that. Now, what are the different types of content that you can create? Again, on YouTube, you can either post long term videos or YouTube shorts. And YouTube shorts are very similar to Instagram reels or TikTok sorts, TikTok videos, right? So we're going to be focusing on these two short form content types of videos in the next dozens of the scores. For now, we're sticking to long term content. And long term videos are again the most common type and are better for building a qualified audience, which at the end of the day is what we're going to be doing in this course right here. Right? There are a great way to increase the session wall time of your audience, which is a key metric when it comes to YouTube performance. Shorts, on the other hand, are easier to create and are great for delivering quick value. They have higher potential for virality, and they can be used to drive traffic to your channel and long form videos. So for YouTube sorts, you can use the structure again, hook story CtA. The first 3 seconds is a hook in which you make a bold claim. Then the next 20 to 30 seconds is your story. You share key insights ortorials, and then obviously in the five last seconds, you have a call to action, right? Now, here are some content ideas you can use for sorts. You can have quick tips and hugs, common mistakes to avoid behind the scenes, glimpses, challenge popular beliefs or, like, showing results of your programs or anything you have, right? And again, those are some best practices for sorts. We do not want to focus on sorts that much now. Now, let's move into how to optimize YouTube for actual sales and growth. And keep in mind that we're going to have separate lessons in this course right here on how to create digital products and how to leverage your content creation channels in order to sell your digital products. So in this case, we're taking the example of Ryan Days, right? And he's a business owner who used YouTube Blog for videos to grow his personal brand. He has 20 plus years of business and an impressive portfolio. He understood one simple truth, though. A personal brand is the most profitable asset on the planet. So, interestingly, when compared to big creators like Mr. Beast, Ryan does not have a sizeable YouTube audience, right? He has only 27.8 thousand subscribers. It is very interesting, trust me, just by having 27,000 subscribers, he has built a highly profitable YouTube channel by focusing on quality over quantity. So he does not chase views, but he creates content specifically for high level business owners. And you can remember when we taped in previous *** of this scores on tailoring your target Ada and tailoring your target audience, right? He shares actions actionable systems for his $200,000,000 company. So obviously, his resonates with high profile earners, right? He focuses on actionable content over entertainment, which is important because again, entertainment is one of those nisues that is not that profitable on YouTube, and he uses YouTube to sell his high ticket product, right? So he maintains high engagement despite the lower subscriber count. The result, his channel attracts highly qualified viewers and turns them into customers at a significantly higher rate than any other creator with bigger audience, which is very, very interesting. So thus, when using YouTube to build your personal brand focus on being intentional and attracting the right audience, vanity metrics like views and subscribers do not matter if the people you attract are unqualified, right? So there are people out there who want to follow you and buy what you sell, but you just have to go there and find them. The best part about this, if you package your videos using the packaging structures that we will follow below in the tools and insights in future lessons of the scores, you don't need to chase them, they will come to you. And this obviously taps in into the previous theoretical part of the scores in which we analyze how to attract your target audience, and more on future lessons again of the scores. So I hope that you enjoyed this very basic introduction to YouTube. We're going to be tapping in more to this guide, and we're going to be leveraging more information from this deep dive guide on YouTube. Now, enough with YouTube, let's actually move into Insagram, the second Abload destination of our content. 8. Understanding how to Grow on Instagram: Then the second part in the analysis that we do in these social media destinations, the social media platforms, exactly as we did in the previous lesson with the superficial dive of this again, map that I have right here installed on YouTube. We're doing the exact same thing right now with Instagram and this lesson right here. So stick around with some potentially eye opening, and they could also be completely life changing for your content, like the information that you're going to be sharing in this lesson right here. So let's dive into Instagram. Now, again, while everyone else is fighting for views, you should focus on building a long term brand on Instagram that could possibly print money. So again, we have three sections here. The strategy, the tools and the insights. The tools and the insights will be again, elaborated on next lessons. For now, we're focusing on the strategies. So again, just like on YouTube, before you start creating content and Intagram, you must optimize your profile. So here are some profile optimization recommendations. The first one is to add, again, a high quality profile picture, add a bio that communicates who you are and what you do. And then, again, some established accounts can incorporate call to actions or links if applicable. Now, here is a template that you can use if you're just getting started on Instagram. So for example, your role, course creator, helping potential content creators achieve creating a personal brand on social media, or sharing content creation tips, insights, tutorials, motivation, et cetera, in my case, right? This could work in my case. So here is an alternative template for established accounts. Impactful statement about your expertise. So, for example, in my case, I have educated more than 80,000 people with my courses, specializing in course creation, et cetera. So this is just a way for you to add these in your bio of your Instagram, when people click on your link, they know exactly what you're about. So here is the anatomy of Instagram. Before diving into Instagram, first, understand how people interact and communicate on the platform. In general, Instagram tends to be quite versatile and casual, right? So this doesn't mean that you don't have to take it seriously, as there are a lot of creators who use Instagram for business purposes. If you use it the right way, Instagram can be an invaluable asset to your personal brand, right? So we have two ways of creating on Instagram, casual and visual. Before crafting your content, you must understand what type of person you want to attract. And this is just a general principle that applies in all upload destinations. From that, identify five to seven core topics that align with your brand. You should have already done some of this in decosystem and we're going to be following ecosystem and this guide in future lessons. Don't worry about it. So let's say you're a wellness coach, right? Your topics could be meditation tips and healthy recipes. From that, then you write down ten con Ds. For example, the reels, carousel, which are just photographs that can move, and you can swipe photographs and a story. So you can write down the IDs below, and I don't want you to worry about Conor IDs again, were going to be focusing on Conor IDs in future lessons of this course. Now on Instagram, there are several different elements that you must be aware of, some of which are outlined below. The first one are captions. For the captions or your post, reels or stories, you can follow this simple format. Again, we have a hook a value and potentially CTA. So regarding a hook, you can use a question, right, a bold statement or a surprising fact to grab attention. For example, have you ever felt stuck in a rut, right? Then you provide value. Use the middle section of your caption to tell a story, offer actionable advice or share reliable content, right? So if you provide value in one of these three main ways by documentation, by opening someone's eyes and by education. And you can find an example again on the Instagram library, which we're going to be analyzing again in future lessons. So an example is when I faced this problem, I discovered a three step method that changed my life. Here are some tips. So this is just a way for you to add a description in one of these, again, posts on Instagram. Finally, we also have a CDA, so you encourage again followers to engage, and you can see in general, right, the approach of content is exactly the same both on YouTube and Instagram. We have, again, the hook, the value, and a CTA. In the CTA, you again encourage followers to engage, for example, share your thoughts below or use sales focus CDAs if you already build a relationship with your audience. Here's a sales focus, CDA CDA, for example. Want to learn more about this, then click the Link, and then you paste the link. Also, you can add polls and engagement questions, you can use questions or informal polls in your captions and stories to increase interactions. Hastags also like the role has pretty much evolved. They now play a critical role in helping the algorithm categorize their content back in the day they weren't that important. For new accounts, you can use three to seven hashtags to direct your content to your audience. Again, because we cannot exactly say that, I want my content to be shown to this exact person. We can just direct the algorithm to funnel our content to the correct audience. For more established accounts with more than 100,000 followers, avoid using hashtags as they can limit your reach. Now, regarding text in videos, you can add small subtle text overlays to boost algorithmic engagement while minimizing distractions. Do not recommend in Facebook as Facebook recommendations, right? We just need to focus solely on building an Instagram audience in this case. And regarding the content strategy for your Instagram strategy, you have the three Cs in mind, just as we did on YouTube, content, context, consistency. By following this, you will already be ahead of 90% of graders on Instagram. So content. We need high quality, valuable information that shares your journey, solve your problem, all educate context, understand your audience's needs and desires, and deliver the right message for them, and consistency. I want you to follow a regular and predictable posting schedule, and don't worry about it. I'm going to show you an amazing way to create a posting content schedule the next lessons of the scores. Now, post optimization, let's break down how you can create content that attracts the right audience. Posts, right? The first way is posts. Provide value and established authority. Instagram posts are effective are more effective when it comes to evergreen content, testimonials, right, carousels and brand building posts. Focus on providing continuous value. The key features here are either static or carousel format. Focus on aesthetics and quality structure. So we have obviously visual, high quality photo, infographic or carousel with tips. Then you can also have a caption below your post, which is a stop scrolling line, again, a big statement, the hook. Then you tell a story or educate. This is the main part of description of your Instagram, the value that you provide. And then finally, we have a clear cold action. And you can also include hashtags to, again, target your reach, especially when getting started. Now, regarding stories, we use Instagram stories to nurture relationships with your audience and get them to take action. So again, you start building your audience with your posts, but you help your audience take action, right, with Instagram stories. So story sequences can be a great tool to document your journey and build your personal brand. Additionally, story sequences can be a great way to sell your product or service. This can also be leveraged with story sequences. So here are some key features that allow stories to perform so well. They're short lived and exclusive. They can be, again, the people can interact with your stories. They can send you messages that can forward them to other people. And again, you have direct transition of communication into DMs from the stories. So again, some examples of stories, hook your audience in and introduce them to what you talk about, right? Then in story two, you can tell a story. Story three you can give proof, and story four, you can have a culture action. So again, the basic concept is the exact same. You have a hook. You have the general, let's say, goal, which is for you to deliver value, and finally, we close with a call to action. Another way is through reels. So Instagram reels also allow you to reach a wider audience because the algorithm tends to favor short and engaging videos. Nowadays, the key features of reels are high disco variability, up to 90 seconds long, it's real, and their strong focus on trending audio hooks and fast paced visuals, which is something that can be also analyzing in the next lesson of this course. Now for the real structures, right, it's as same as a stories. They're both very, very similar. And again, some framework, again, is a simple quote, for example, and a clip. So you have a quote with a text and a clip playing below. Now, sales and growth, we're going to be talking about ways to grow and leverage your audience for convergence and sales. And again, more information about this in future lessons of discourse. This is just a superficial dive on Instagram. The generic advice of on engagement for growth is as follows. All right? You need to reply to comments with meaningful remarks. Sorry about this, Jamin. You can engage with similar and bigger accounts, join conversations in your space, and build community relationships. If you check all of these boxes, you will see growth on Instagram. But the best way to actually understand sales and growth on Instagram is to look on how Ima, for example, was able to grow in a year by using proven strategies. And these strategies are as follows. Provide value, bring relationships, cross platform synergy, funneling people from Instagram to YouTube from TikTok to Instagram, from TikTok to YouTube, mastering the features of Instagram, and again, collaborating authentically and consistently. So for example, Iman, in this case, right? He grew his personal brand by focusing on two elements, targeted content creation and authentic documentation. He shared insights specifically valuable to entrepreneurs and digital marketers, positioning himself as a thought leader in this niche. So he became actually the leader of this niche. So what set him apart was his commitment to transparent, real time documentation of both his victories and setbacks, which not only build trust and relatability with his audience, but also served as an educational window The realities of brand building. So again, he decided to become the leader of this niche, and this niche was, again, digital marketers and online entrepreneurs. So together, this combination of practical expertise and authentic storytelling created a compelling narrative that resonated with his followers. And this is how he managed to achieve this on Instagram. Regarding building relationships, again, Instagram is a great way to nurture your audience, right? So Iman build strong connections with his Instagram audience through dedicated to way engagement and community building. He maintained active communication through comments, stories, direct messages, and live QNA sections using each touch point as an opportunity to educate and connect with all of his followers. So this is an amazing way to interact with your audience. By documenting and sharing his successes and challenges, he created a supportive community where members felt heard and understood. And this interactive approach not only kept his existing followers engaged, but also encouraged them to organically share his content, helping expand his reach through the word of mouth. Now, also cross platform synergy is extremely genius and an amazing way to grow in all platforms. And this is something that we're really going to be tapping in the next lesson of the scores. But again, he leveraged multiple platforms to amplify his Instagram growth, right? So YouTube was serving as his key traffic driver to his Instagram account. Through educational video content, he nurtured people on YouTube and then funneled them back on Instagram. And this cross platform synergy created multiple touch points with his audience, allowing him to document his journey across different formats while teaching his followers how to build their own multi channel presence. Now, finally, he also mastered features, right? Instagram maximized his presence by strategically utilizing multiple platform features to reach and engage his audience in different ways. So he leveraged stories, behind the scenes glimpses of daily updates, IGDV for more in depth educational content. And again, this multi format approach allowed him to document his journey and share valuable insights in various engaging ways, making this content more accessible and appealing to different audience preferences while building a comprehensive personal brand presence. In this platform. Now, obviously, when you collaborate with other people, Instagram is the key destination to do that. You can tag other people. You can exchange audience with other people. And he also strategically grew his personal brand through selective brand leveraging and authentic collaborations with fellow folk leaders. So rather than just partnering indiscriminately, he chose to collaborate only with creators whose values and messaging aligned with his own, maintaining authenticity in all his partnerships, right? So these carefully curated collaborations help expand his reach to new audiences while documenting everything in the process. Straight genius. And obviously, consistency is very big on Iman. So Iman's success in growing his personal brand ins gram also stemmed from his consistent implementation of a comprehensive strategy that combined multiple tactics. He maintained steady growth through a balanced mix of high quality concentration, authentic audience engagement, cross platform promotion, and strategic use of these Instagram features, right? This is how Iman managed to master Instagram and leverage this amazing platform. I think that in this dos right here, we got a circular overview of what is Instagram, how to leverage, different features and different content that you can pump out there on Instagram. And I think that we taped in also the fact that regardless of where you upload your content, the strategy in the general approach, the outline or the anatom if you will, of your content remains the same with hook, story and CtA being the most important part of, again, any content pieces could upload. It could be a ten minute YouTube video. It could be an Instagram carousel, it could be Intagram story. You need a hook. A story in which you provide value and equal to action to just never leave any cake on the table and make the most out of your audience's, let's say, effort of them viewing you, right? Their time and their attention, you go to make the most out of it, and this is how you do it. Having a hook, having the main story, and having equal to action. So enough with Instagram, let's now move into the next lesson of the scores in which we're discussing about TikTok. 9. The Secrets of TikTok : Evan, welcome to the third and final platform installment of this first module of the course. And in this lesson right here, we're diving into Tik Tok. So exactly by following the outline of the previous lesson and lesson before this around YouTube and Instagram, we're finalizing this first module with TikTok. So let's dive into the strategies that will help you grow your TikTok platform. And again, just to set the record straight, we're going to have separate lessons on the whole contgration process and more deeper information about the mechanics of TikTok and other social media platforms. So enough of the introduction, let's move into TikTok. So, welcome to the TikTok Deep Dive. Navigate the fastest growing platform with confidence. So this dip Dive will reveal how to create content that captures attention, drives engagement, and build a loyal audience, right? So, again, the algorithm has never been more favorable for newer creators. This also applies on Instagram and YouTube but you can go from zero to millions if you know exactly what you're doing. So again, in this strategic approach here, we're going to be analyzing Iman's profile on TikTok, right, which of course, in your case, when you create your first profile, it needs to be optimized. So here are some optimization recommendations. The first one is to add high quality profile picture. So create an attention grabbing headline that highlights your expertise, unique selling point or niche. And you can also use the ones you have on Instagram about this. Write your about section in the first person and communicate your skills, background or how you will provide value. So here is the anatomy of TikTok. Before diving into TikTok, it's important to understand the platform's anatomy. In other words, how people interact and communicate in this platform. In general, TikTok tends to be fast paced and trend driven with a focus on entertaining and also authentic content. So video first, short form vertical videos are the primary mode of communication in TikTok. You can also upload, let's say, horizontal videos, which are about until 10 minutes long. That being said, again, short term vertical videos are going to be the golden standard on TikTok. Informal. So you can also have casual conversational tone with heavy use of trending audio and effects, and also community driven content that is shaped by trends, challenges, and user interactions. Regarding the content strategy, when it comes to the TikTok strategy, it is a platform that will help you increase your reach. However, when it comes to sales and conversions, it is usually not the best. The fact that you did not get to nurture your audience to the max on TikTok. So again, we have the three Cs in mind, contact, content, context, and consistency. And by following this, you will already be ahead of 90% of graders on TikTok. So regarding content, again, high quality fast paced videos is what works in general in the platform. Right, and you share your journey, inspire or educate others. Context, understand your audience's needs and desires and deliver the right message at the right time, right? So remember also that the TikTok demographic is younger, so your target audience might not some cases hang around in TikTok. Consistency, obviously, this is self explanatory. You need to post on a consistent basis. So before you publish your first TikTok, make sure you answer the following questions. What makes me different than the rest? It could be your personal brand, for example, which needs to stand out. You are an educator, a motivator or an entertainer. What is your niece? What is your target out? This is why we discussed this in previous ness of the scores, right? What value will I provide? Identify the core benefits your audience will gain from your account. For example, tips, inspiration, humor, or skills, right? What is my story? So again, people connect with authentic narratives, share your journey, your struggles, and your wins. The other part of this is understanding your audience on a deeper level. So TikTok rewards content that resonates with specific audiences. So you should already have identified your ICP in the ecosystem, right, which we're going to be discussing later on by the way. And here are some additional questions for you to help. So again, what is the goal of your target Avatar? What is the struggle of your target Davata and all of this we did in the previous esson, so we're already ahead of this guide. You need to speak the language of your target avatar with phrases, humor or styles that they can relate to and solve their problems. Again, more on that next essence of the scores. Focus on what they need or want, even if they don't know they need it yet. Now, regarding post optimization, when crafting TikTok videos, consider the key elements below at all times. So first, we optimize for virality. We need to hoop viewers in the first 3 seconds to prevent them from scrolling fast. Regarding sound, use trending audio and music strategically. This is the core driver again, of content discovery. Storytelling. You need to create a compelling narrative that fits with the short video format. Trends, stay up to date with trending effects, transitions, and challenges in your niche. And, of course, pacing maintain quick dynamic editing to match TikTok's fast paced nature. And and this is the reason why I don't love TikTok in general is that usually you need to understand some pretty heavy editing principles in order to drive attention while leveraging post production editing on TikTok, which I don't really like, right? So again, vability is also like a small cheat code that you can use to just capture more watch time with your videos. You can create videos that you want to watch multiple times, right, by increasing the watch time. So, also, you can have a CDA at the end of your videos that encourage people to follow, save or share your video. TikTok is also a great platform to get traffic and send to send to YouTube and other platform. So in my case, this is the best way in my case to approach, again, short form videos, I like to create awareness, awareness with short form videos, and then nurture people on my YouTube long form page. So again, I create brand awareness with short form content, and then I leverage people, and I transition them to my YouTube blongfm videos. And from the YouTube Blog for videos, I might sell them something on YouTube, right? So that's important for you to again, note it is one of the best platforms to use if you're looking again to optimize for virality TikTok. You can do this to get as many eyeballs as possible and then send them to send all this traffic elsewhere, right? So for example, Iman gaze repurposes clips from YouTube and Instagram on TikTok. And this way, he creates a video chain whereby people watch more and more of his content. And this expands their watch time and creates the 7114 effect that we talked about again in previous lessons. But remember, 99% of people looking to build a strong personal brand and monetize it so variety should not be the main priority here. Okay. Let's dive deeper into what you should be doing on TikTok, as well as what you should not be doing. So first of all, documentation, before versus after videos work well, again, to showcase your transformation. You can also do day in life videos, okay, obviously, to just give your audience a glimpse of what's happening in your life. You can open someone's eyes with myth busting videos and, like, pretty much interesting because they debunk common misconceptions in your niche, educational content like quick tips that deliver value, provide your audience with actionable steps, value, value value on Tektok. And of course, we're also working with the hook value CTA format that is the most important thing in short form content. So we got the introduction to hook, right? Then value then CTA. I do not have to go into more detail here. You understand what Hook value and CDA is. We've discussed about this also in the Instagram and the YouTube part of this course. So, for example, also in the CDA, common CDA on TikTok would be follow for more tips or tag someone who needs to see this, right? So again, the format of a TikTok video is this right here, and feel free to screenshot this. Feel free to note it down. We hook the viewer in the first 3 seconds. Then we keep the videos around 15 to 30 seconds long. We do not need more than that, right? Use trendy sounds where applicable because trendy sounds TikTok really boosts the algorithm with them. You share authentic and relatable content, and you add text overlays for more context. You prioritize good lighting and use pattern again, interrupt. Also end with a clear CDA. What we need to avoid in TikTok is overly polished and overly produced videos, neglecting trends and platform culture, infrequent posting on inconsistent themes and ignoring audience engagement, which is bad. Right? So again, content themes are also a great way to attract a qualified audience. So if your content is all over the place and you talk about 100 different things, obviously, people don't know what you're all about. So decide on 23 content pillars and stick to them. This should be your growth topics. For example, Iman gaze creates content for inspiring entrepreneurs and self improvement enthusiasts. So his video typically falls into one of these categories, right? You can also have motivational videos in which he shares insight on his personal growth. Educational videos in which he breaks down actionable strategies for starting and scaling businesses and relatable videos in which he shares his own entrepreneurial journey, including failures and successes which just builds engagement with his audience, right? So in order to master TikTok fully, you understand how the algorithm works. And watch time is the most important metric, again for you to check out on TikTok. For your videos to attract your audience, you must keep your years engaged for at least 75% of the video length, right? So engagement is also very important. You need to focus on creating sharable content that get people to like, comment, share, and save. Remember, your audience is your best promoter. Make content what they want to share. Retention rate is also very important, a very important metric, and high completion rates boost visibility of your videos. Here's a small bonus. A on TikTok, make sure that you track your for page as it is an indicator of your account health, right? For Upage percentage is the percentage of views that TikTok gets from recommending your videos to your viewers on their for page. A low FIP indicates a low quality video and may also indicate your account has been shadow man. So this is also something to keep in mind. Now, for the final segment of this lesson, we're going to move to sales and growth, how to boost sales and growth over Tik Tok, right? So bear in mind that since people's waltz time on TikTok videos are lower due to the length of the videos in the platform, it is harder to sell on TikTok. So this is why I always urge people to use TikTok for brand awareness and funnel people to be nurtured on YouTube long form content, right? So again, the short length of videos makes it harder to build trust and authority with your audience. So for the most part, a better strategy would be to use TikTok in combination with a platform like YouTube, right? So this suggestion of how you can do this. You provide a value first content loop, right? So you create bite sized, valuable content not TikTok, but directs viewers to longer form content on YouTube or Instagram, perhaps. And from that, you can funnel people into your ecosystem and sell products and services to a warmer audience. So, secondly, you need a content framework. In general, we divide the percentage of our content, the content that we create into educational or entertaining, behind the scenes content and soft selling or promotional content just at 10%. So most of the content that you should be providing should be educational or entertaining, 20% behind the scenes, 10% soft selling and promotional content. Regarding direct traffic, you need to use your clear CDA to send people to the right places. So we do not have a call to action on Tik Tok for people to purchase your $1,500 high ticket program, but you have a CPA on your Tik Tok, call to action. You urge people to take action and move and potentially appreciate your content in other platforms. So again, you create curiosity gaps that lead viewers to seek more information. You tease exclusive content available to other platforms, and again, you build multiple touch points across platforms before selling. Now, lastly, when it comes to engaging with your audience, this is what you want to focus on. So again, hook views in the first 3 seconds with a problem, a fact or an intriguing question. Then you create seven to 15 second punchy content that encourages rewatches. You want people to be rewatching and rewatching. You respond to comments within the first hour of posting. This is also important. Because we want the algorithm to be boosting and boosting and boosting in the first hours of the video being promoted, and you use video replies to top comments to create deeper connections with your audience, right? Also, you can also join trending conversations in your nie through duets and stitches. So this was TikTok. This was a first dive on TikTok. In general, as we're concluding with the first module of this course, what I want you to understand is that at the end of the day, you're going to have YouTube with your long form content being the base nurturing machinery and system of your content creation empire. And then we're going to have short form content destinations just to bring, again, to create awareness around your brand around your craft, right, which will aim to bring people to your YouTube. We're going to be focusing mostly on YouTube, long term content. And even if you don't want to create short form content on TikTok on Instagram, it's going to be completely fine. All of our system, all of these emp Rs, will be focused on long form content. So this concludes the first module of the scores. I'm very happy to have you here. I'm very happy that you stick throughout the whole module. And now it's time to move to the second module, which is production, right? Post production, the gear, we're going to be talking about gear, all of the technicalities of the system before we press record. So I'm going to see you in the next lesson of the scores. 10. Pick the Right Gear for Content Creation: Ladies and gentlemen, welcome to the second module of this master class in which we're going to be discussing everything regarding g. Now, a small side note before we start with this lesson. I am a huge geek regarding g. I love setting up my space. I love creating home studio. I've done this multiple times in pretty much every single location that I've been creating content. Right? And again, we're going to be covering everything in this second module from software, hardware, the best value for money options. And of course, the one stop destination, if you just want the best value for money option without spending a single dollar for gear, which is obviously your smartphone. So I'm very happy to have you here. Let's dive into this first introductory lesson on how you should utilize gear and how you should approach this gear thing. So the gear and the tools. I want you to know that gear is a never ending loop. If you enter this loophole of purchasing gear and researching gear, what is the best gear, what's the best value for money options that stuff, I never stops. Okay. I literally never stops. To give an example, this is the first video of Mr. Beast. You probably know Mr. Beast. Like you obviously know Mr. Best. He's the most famous YouTuber, the most subscribed YouTuber. This is his first video, and he shot it with his smartphone. Now, back in the day also, like in 2015, I think, where the quality of smartphones was very, very bad. And that's the production, the cameras that Mr. Beast had in his latest game show, which is Beast Games. And you probably don't know these cameras. These are, I think, they're called Area Lexus, and each one of these cameras costs about $50,000 or even more. Those are cinema cameras, and he has more than 40 50 of them, right? Gear never stops, right? At the end of the day, I want you to know that what gear is, it's pretty much the tools that aim to assist you with the production process. And keyword here is assist. You want gear to assist you, not prevent you from producing, because I want you to imagine how easy it is to pick up your smartphone and start recording and how much of a sle it would be for you to have a camera and you don't know how to use a camera and everything is out of focus, and you get a set up the microphone, and you get a set of the lights, you don't know where to set up the lights and all that stuff. So sometimes, I just want you to know that simple is the best. Keep it simple, focus on creating and don't focus on crazy gear if you don't want to. If you're a geek like me, absolutely do that, but do not worry. I'm going to have a guide for you just approach this in the best way possible coming up. Now, the two major categories of gear is production gear and post production gear. Production obviously refers to the production of the video from sitting down to recording. That's production, and post production is editing, pretty much. Now, in both of these cases, both production and post production is subdivided into hardware and software. So we have production hardware, production software, post production hardware, and post production software. And I'm going to be diving into all of the options and the best value for money options again in future lessons. Now, I want you to know that everything production hardware, cameras, externals, production software, screen recording options, post production software, video editing options, post production hardware, like computers, all that stuff can be replaced by your phone. All right. So if you do not want to dive deeper into this gear thing, a smartphone would work. What you need to understand is some lighting principles that are very important and we're going to be discussing later on. Lighting is extremely important. And it's actually way more preferable for you to understand how to light a scene rather than purchase eight $2,000 camera. Trust me, invest in knowledge on how to manipulate light and how to light up a scene rather than just dumping money on a camera setup. So let's start by just outlining briefly the production gear and post production gear. And then in future lessons, again we're going to be diving deeper into this. So again, to be very simple with this, production gear they subdivided into hardware, and production hardware is anything that has a camera, right? It can be obviously your smartphone can be DSLR camera, those bigger cameras, and it also going to be the best of both worlds, which is this kind of action camera from DGI, which is the DGI Osmo pocket. Now, everything is completely automated in your phone and you can have an amazing result with your phone. Everything is manual in a camera so you can again, by default, the video you're going to get from a camera is going to be worse than a video from your phone because, again, from your phone, everything is amazingly color corrected. You just press record and you start recording. But with a camera, you actually get to tweak all of the parameters. So if you have the correct knowledge on how to use a camera, you can actually have a better image than your phone and a better organic image than your phone, which again, refers to people that are interested in learning how to use a video camera. By the way, it's not that hard to use a video camera to set the record straight, then I can teach you. Now, the Osmo, it's just the best of both worlds. It's like a log in camera. It's very straightforward. It has a building gimbal. And again, you open it and you start recording. I put this as an example because it's kind of like the best of both worlds. It's not exactly a smartphone. It's not exactly a camera. It's not that manual, but it's not that automated as the video that comes out from your camera. Now, again, this is the hardware of production. Now let's move again to the hardware. The second part, which is the externals. So what happens around your camera? What you're absolutely going to be needing at some point is a tripod, like, something to stabilize your phone, your camera. And this would really, really be very important for you to have a tripod. Those are very cheap. You can buy them from Amazon, and I'm going to give you, like, some tips on how to purchase a tripod and, like, what to do with your tripods and stuff. Now, I had my tripod for more than I think eight years. It has never failed me. I absolutely love this tripod of mine. And again, it's just a one time purchase that's really going to be elevating your production value. Now, the second external that you need to have is some kind of storage, some sort of storage. Now, again, the iPhone itself has building storage, and this is why I also added the iPhone or a smartphone in this slide right here because we have building storage. You can be storing your footage and your files. Your iPhone. That being said at some point, you will need to store your footage and all the videos that you have in an external drive. It's just easier. And also, you're going to have a file sorting problem if you keep storing your files on the iPhone. That's why when we use a camera or a small camera, like the GI Osmo, for example, you have an SD card. You take the SSD card, you import it in your computer, you input the files in your computer, and you save them in an external hard drive. So you're probably going to be needing SD card an external hard drive if you're not using your phone. If you're using your phone, you need to find a way to sort files and to save files. Do not delete files. That's like a golden rule that we have in content creation. Now another external that you're going to need regarding production hardware is batteries. So always you're going to need batteries to run your cameras, to run your microphones, to run everything. Your phone has a building battery. That's why I added it in this slide right here. And you can add, again, more batteries to your cameras and all that stuff. You can purchase external batteries, or you can purchase dummy battery, which is pretty much a battery that goes to the camera and then connects to a plug on the wall, so you don't need to always change the batteries and stuff if you have a setup like mine. And I'm going to give you a tour guide, a tour on my setup. It's absolutely amazing. So then we're moving into the lights. Now, regarding lighting, I want you to know that if you don't want to mess with understanding lighting principles and how to light up a scene and all that stuff, just use sunlight. Sunlight is the absolutely best light that you can use. It lights up every scene perfectly, especially if it's a bit cloudy and the clouds act as diffusion in the sky. This would be even better. Now, if you want, you can invest and purchase one of these professional lights, and I'm going to show you different options of lights to purchase and get in future lessons. And if you're just using your phone, you can use a ring light. Again, it's not the best option to light yourself with a ring light. I'm not a huge fan of ring lights, honestly. And they also, let's say, respond to a category of creators that are not that professional and don't know exactly, how to light up a scene. Trust me, use external sunlight if you don't want to invest in a light. Now, the final external that we need absolutely to discuss is, of course, audio. Now, I want to remember that in content creation, audio is more important than image. People will sit around in general and watch a video that has amazing audio and bad image quality, but they will not sit around and watch a video that has, like, very good image quality and bad audio. So I want you to remember that investing in Amazing audio is one of the best way to retain your audience. And at the end of the day audience retention in concentration is the best way to find success. We discussed this when we analyze different platforms, right, YouTube, Instagram TikTok. When we analyzed these algorithms, we concluded pretty much every single time that if you manage to retain the audience, then you will find success. And you will see, and you probably have seen if you consume short form content that in these TikTok videos, many times these videos are actually shot with an iPhone. There's no problem with that, but people are holding a microphone because for some reason, humans are stimulated by the voice of other people and they stick around in a video that's like ASMR and just has amazing audio. Now, audio options, of course, you can use the audio in your smartphone. You can buy an external microphone or you can purchase one of these microphones, and we're going to be diving again in more detail into microphones in later lessons. Now let's move in to screen recording software, which is pretty much the software part of the production. Now, this are software that will help you record video. And when we're recording video with software, we're probably already, only referring to screen recording. Now, you can screen record the screen of your iPhone or you can use other screen recording options for your computer. Some free screen recording options is VLC, for example, QuickTime Player. You can also use OBS, so open Broadcasting studio stands for OBS stands for open Broadcasting studio, and it's completely free for both Windows and Mac. And you can also use Camtasia. This is my screen recording software of choice. I use Camtasia. I love Camtasia. I've paid for it. It's not free. But again, if you want to demonstrate something, you obviously also screen record, like the screen of your phone. Now moving to post production, in general, the hardware post production is very straightforward. You're going to be needing some kind of computer, right, a MacBook or a PC. Of course, you can just have your phone and edit the videos from your phone. I'm just saying that having a computer having a VC, it's kind of important if you're taking this congregation thing seriously. Now, regarding the software of post production, this is just video editing software. That's pretty much it. And again, you can edit videos from your phone. That's why I also have. The phone right here, you can use iMovie or you can use CapcaT, which is an amazing, completely free option for you to again, edit videos from your phone. I have colleagues of mine, I have friends of mine that use Capcat and edit videos with CAPCAt and they have generated I'd say, multiple views, thousands of dollars just from editing completely free videos in Capcat and you can also, I think you can purchase, like a premium version of Capcat which just gives you more flexibility and more options. If you have a PC, sorry, you're a PC user, the best premium video editing software for you to use is Premiere Pro. It is part of Adobe and Adobe is a very widely known software in the space of congregation. If you have a MacBook, I would 100% say that you should download Final Cat Pro. This is the video editing software of choice. In my case, I edit my videos in Final Capro. I've been doing this for more than six years now. I absolutely love Final Cat proro and if you want a free option for MacBook, you can use I Movie, a free option for example, PC users would be CAPCt Capcat is also available on desktop, right? And you can also access it if you have a MAC, by the way. So if you have a MAC, premium version of video editing software would be Final Cut Pro, and the free version would be either I movie or Capcat. If you have a PC, you can use Premium Pro as premium version of your editing software and Capcat if you want a free version. Now, this concludes the first into doctory lesson around gear. I want you to stick around because in the next lessons, we're diving a bit deeper. And again, I'm not only showing you sophisticated ways to construct your studio and create an amazing amazing content with the best value for a year, but I'm also going to be showing you free ways to just elevate your production value without needing to spend thousands of dollars on here, because trust me, it can get very expensive if you don't have the correct guidance, and that's why you're here to have the correct guidance, right? So I'm going to see you in the next lesson of this course. 11. Upgrade Your Smartphone Setup for Video: Ladies and gentlemen, in the second installment of the gear module of the scores, we're going to be discussing about different types of gear that you can have if you're going to be shooting videos and content with your smartphone. Now, I know that most of you guys will be shooting videos with your smartphone because, again, you just probably don't want to dig in into all of these different camera settings and camera options and lens options and all that stuff. So this is why I've dedicated this video of the scores in analyzing every single piece of year that you're going to be needing in order to fulfill the desires of yours to create content with your smartphone, right? So this will be the first gear lesson of the smolt right here. And in the following lessons, we're going to show you how to set everything up, how to create a studio, how to light your scene, all that stuff. But in this lesson right here, we're focusing on smartphone videography gear. So let's go. So this lesson will be subdivided into four subcategories. We're going to be talking about camera gear, the lights to shoot with your smartphone, action gear, as well as editing gear, and we've already covered some of the editing gear. Now, let's start with the camera. Obviously, your smartphone will be your camera. It does not need to be an iPhone, but that being said, iPhones have, in general, better video quality, right? I'm sorry to say this if you're an Android fan. I am an Apple fan. I love Apple. I love the Apple ecosystem, and it also provides you a flawless way to move, um, again, files from your iPhone to your Macbook because it has this amazing ecosystem of airdrop. Anyways, any smartphone that can shoot video in full HD more than ten ADP will do. And again, if you have a wide or a telephoto lens in your phone, so a secondary lens, it would be even better. Now, Android phones have internal SD storage, which is cool because you can update the storage and you can add more storage and that stuff. And, of course, both Android phones and iPhones have stabilization, which is absolutely indicated. In this case, we want our footage to be stabilized and smooth. Now, with the external stuff that you can buy if you want for your phone, to just add a new visual variety to your content are the lenses, obviously. So you can buy some external lenses that you can clip to your phone that will make again, your video more interesting. You can either buy a lens that comes with a case. And again, those lenses are either wide angle lenses, mid range lenses, telephoto lenses or lenses that add distort your clip. So you can definitely do that. Or you can buy clip lenses that do not come with a case and you just clip in your phone, if you will, add a cooler image to your phone and be more unique, right? And again, clip lenses are usually FSI lenses, ultra white lenses, and they're less reliable because they're clipped on and off from your phone so it's not that cool. Again, it's just a cool external to have obviously not required in order to shoot content with your smartphone. Now, what you're going to be needing is, again, some kind of power source. It's good for you to have, let's say, an external battery, so a battery bank, and you need your battery bank to be of good quality. If you're going to be shooting lots of footage with your phone, you will see that creating Gonden just with your phone, so shooting the videos with your phone, editing the videos on your phone will completely drain your battery, and it might also harm your battery, you know, after doing this for multiple days, multiple weeks. So I urge you to invest in quality products. Anchor, for example, has amazing power banks you can invest and some good quality cables. Again, this is a one time purchase, and you can have this obviously the rest of your life. Good quality cables, at least 1.5 meters would be the best option here. Now, of course, we're also going to be talking about, let's say, storage. It's very important for you to have storage. There are two ways to store your files, either with an actual SD card, and this applies to Android phones. So on iPhones, unfortunately, you cannot change your SD cards, but on Android phones, you can do this. So you can add additional storage by upgrading your SD card and just starting it in your Android phone. Right? Now, regarding iPhone, you can purchase Cloud storage, right? So ICloud I think it gives you like for $1 a month, 30 gigabytes or something of storage, which is amazing. And it's the only way for you to upgrade your storage if you have an iPhone, which is kind of a bummer, honestly. This was everything we had to talk about camera. Again, at the end of the day, it's pretty straightforward. You have your phone, you just tube with your phone, but we're here to analyze everything so you have a complete understanding on how to approach this. Now, let's talk about lights, right, and lights and gear you can invest into just upgrade your lighting. There are three types of lights that you can purchase soft box lights, ring lights, and background lights. And you can also have all of them. In my case, I don't know you've probably realized this from the previous lesson of the scores. I absolutely hate ring lights, but I love soft box lights, and I love background lights, as you can obviously see from this scene right here. So let's talk about soft lights. Now, every single light that we're going to be discussing about has pros and cons. So based on the pros and cons, I want you to weigh them, and I want you to conclude on which light you want to invest in. So pros of the softbox lights. They're very cheap, right? They're strong. So, like, you turn on the light and everything lights up, and they're extremely versatile. I have been using softbox lights for many years. For the first five years of my congregation journey, I was using soft Book lights that I bought from Amazon for like $40 a two pair. Like this two pair was $40. I bought it from Amazon. They have served me amazingly. I'm extremely grateful of how well they perform, right? But there are some cons with these soft box lights. First of all, they take lots of space. Those are big lights, right? And in my case, in my apartment, I've added them to just add a new, let's say, I feel like they're cool as decoration because I have this industrial feeling in this apartment of mine. So I kind of like them. I don't have a problem that they take lots of space. They are kind of hard to store, right? Again, you can, like, remove them and make them smaller and put them on a closet or somewhere. But again, they're not very small lights, and perhaps sometimes they're too strong. So if you don't invest into quality soft dog lights, these quality softbox lights, they have dimmers, so you can dim, like how hard the light you want to be or how soft light you want to be. But in some case, they don't have dimmers if they're extremely cheap also. So that's probably going to be also a problem. Regarding ring lights, I do not like them. I hate ring lights, but I have to mention them here because they're gear pieces, and many creators use ring lights. They're made for phones, right? So they're made for, like, smartphones. They're very easy to use in very easy to stores, or there's no problem with that. They also sometimes come with tripods, so you also have a tripod for your smartphone and you can just switch off the light. For example, in this case right here, if you turn off the light completely, you can also use this as a tripod. But the quality of light is just not good. It produces a bad light quality. It's very harsh and it sounds very satile. And again, if you wear glasses, like, just glasses, you will have this reflection of the ring light in your glasses, and it's just not going to be worth it. Alright, so I wouldn't advise you to invest in a ring light. Now you have background lights. Background lights are not essential, actually, but they're recommended. They will add a layer of depth in your video, which really matters in content creation. For example, this light right there that I have behind me, it's purple light, and I've added this light to separate myself from the background. Just adds depth. It adds character, and having an amazing background and a cool background in your videos just will elevate your production value and your production quality. And you can do this without spending, like, thousands of dollars in lights. You probably have lights that you can use as background lights yourself. Now, from all of these different types of lights that we discussed about, I would 100% recommend for you to invest in a softbox light, again, the light is diffused. The light that comes out of these softbox lights is diffused, and it just impacts the skinner in an amazing way, so you do not need to stress about hears lighting and making your video producing bad quality videos. Now, we're going to have a lesson on lighting in the course right here because I feel like it's extremely important for you to understand some basic lighting principles. Even if you're shooting with your phone, right? I think you will get insane value from the lighting lesson of the scores, right? And I would also invest in some background lights or I would search my house for some background lights, and I would add them to my production if you're shooting indoor. Right? Let's say if you're shooting outdoors, what is some action gear that you can use? Right? What are some accessories you can purchase for your smartphone if you're shutting outdoors? And pretty much we have three different types of accessories that you can invest in durable cases, gimbals, and tripods. Those are the three different gear pieces that you can invest if you're sitting outdoors. And let's start with durable protective cases. Now, if you're sitting with your phone, your phone is a tool of yours, you need your phone to be on point and extremely durable. And these protective cases can be, let's say, waterproof sometimes if you're sitting again outdoors and rivers and stuff, they can be secure, so they have this clip in which you can stab your finger in so they you know, lose your phone. And some of these cases also come with lens attachments, so you can attach your lens in these cases, and you can just add a new visual stimuli to your videos with these lenses. Do not neglect having a case for your phone. Me, I never shoot outside. I only shoot in this studio of mine. That's why my phone does not have a case. But if you're sitting outdoors, absolutely add a case to your phones. Now, gimbals is a big investment, and you should absolutely consider it if you're sitting outside. Now, keep in mind that back in the day, gimbals were more, let's say, popular due the fact that camera smartphone cameras did not have building stabilization. Nowadays, these new iPhones and this new again, smartphones have building stabilization. So buying a gimble, right, it's not a purchase that you know, anyone does. Like, you got to be a very sophisticated expert to purche a gimbal if the building sabilization of your phone isn't enough for you. But again, there are some pros of gimbals. They produce flawless footage. Your footage, you can be riding down with a mountain bike in, like, a mountain and with the most shaky hands ever you might have Parkinson's, you will not have shaky footage, right? Absolutely no shakes. Zero shakes with a gimbal. And the cool part is that these gimbals also act as Power banks, and they charge the battery of your phone as you have the gimble connected to your phone. Which is a huge plus, by the way, if you're sooting events and stuff. So, for example, if you're shooting events, if you're shooting outdoors, purchase gimble. It also makes you look more professional. And sometimes this is enough for you to seem more professional use imagine you having a paid job and you know that you're going to produce amazing content, just pull up with your phone like this, just like all the other guests. But if you have a Gimble, it just makes you a bit more professional. Now the cons of having a gimble is that the phone is exposed, so you can have a case with a gimble. In some gimble, you can actually. But your phone is pretty exposed. It's hard to carry the gimble around. They're kind of heavy, they're hard to store. And it's just one more thing for you to watch out for. So I have recommended Gimbels in clients of mine before. I have recommended Gimbels to friends of mine that want to elevate their production value, but I need to understand your case specifically if I'm going to be recommending a gimble for you. Again, take this into consideration and then draw conclusion. Now, tripods are absolutely essential. You need a tripod if you're doing this content creation thing. The pros of tripods is that they're very cheap, they're easy to use, right? So it's just very straightforward. You hoop your phone in there. The phone is stable, and that's pretty much it, right? And sometimes they also come with accessories. So in Amazon, you can purchase some tripods for so cheap. I'm talking extremely cheap, right? And they also come with those remotes that you can control your phone from a distance and all that stuff. And by the way, all of the gear options that we're going to be discussing in this lesson right here in the future lessons, I'm going to have links to all of the gear pieces below in the video, right? So the best value for money pieces, all that stuff. Now the cons of having again, tripods is that they're hard to pack. They're not durable, especially if they're cheap. So the cheaper the tripod that you will invest in, the less durable it will be. They have limited motions, so it just goes up down left, right? Not the whole 360 degree xs, like the Gimbels, and they're kind of made for beginners, especially smartphone tripods. So you can invest into a bigger camera, like say tripod and hook up your smartphone there, it's possible. But again, smartphone tripods, we're talking about like ten to $30. You're not going to get anything crazy. Now, smartphone Gorilla pods, on the other hand, in my opinion, it's the best of both worlds. It's the best of both gimbals and tripods. So these things can act as tripods, stabilizers, logging setups. They're relatively cheap, they're easy to store. They're versatile, have a very, very small footprint. I absolutely recommend you to invest in a smartphone Gorilla pod. And what Gorilla pod pretty much is is that it's a stripod with adjustable legs, and you can adjust these legs to, for example, hug different stuff, and they can stabilize your camera and your smartphone absolutely everywhere. I would 100% recommend you to invest in a Gorilla bod. Now let's move into the smartphone editing gear. Now, again, there are some post production accessories that you can have. If you're editing but if you're shooting with your phone and editing with an operating system, you obviously need an operating system. We discussed about MacBooks and PCs. You need editing software and external software to store your files. So in my case, MacBook, again, is a system of my choice. It is timeless, has timeless design. I absolutely love it. I've been using MacBooks since 2015. They're extremely durable and they are user friendly. If you want, you can also use PCs, and they captivate they have increased computing power, and you have the luxury to upgrade them if you will. They're a bit more complex at MacBooks. I'm not a huge fan of PCs. I'm a simple dude, and of course, they're not mobile, so you can take them wherever you want. Of course, you always use your smartphone. It's completely free. You do not have that much creative freedom regarding how hard you can edit something. So you have limited potential with your video editing. It does not require huge computing power, and of course, it's still an option. You can 100% edit videos with your smartphone. Like, that's a fact. Regarding editing software, we discussed in the previous lesson, you can use Premiere Pro, if you have a PC, it's an amazing choice. If you have a MacBook, absolutely use final CAD Bro, it's worth the investment. And if you have just a smartphone and you want a free option or you have a MacBook and you want a free option, you can use I Movie or CapcAt, right? So, finally, the external storage of post production it's absolutely essential. Like, if you want to be creating content and you're creating content on the bulk, you need to store your content somewhere, and you do this with external storage. If you have a PC or a MAC, if you don't have a PC or Mac and you're shooting everything with your phone, you need some kind of cloud storage, right? So anywhere from 500 megabytes to 2 terabytes would be amazing. The more storage you have the better storage is cool. I have lots of storage. I have an eight terabyte external hard drive, and a two terabyte external hard drive, right? And I usually shoot about 1.5 terabytes of footage every single year, right? Finally, we also have smartphone storage. You can use MCRSD cards as we talked about, if you have an Android phone or cloud storage. If you have an iPhone, just store or your files there. So, ladies and gentlemen, this was the smartphone gear lesson, right? I think we covered everything regarding what you can purchase with your smartphone, what it's worth investing in, what it's not worth investing in. And in the next lesson, we're going to be discussing about camera gear, right? So which camera you should buy, which lens you should buy? What is the lens? What is the camera? Like, which microphone you should buy, which light you should buy. And we're going to be doing this as I'm showing you my setup. So I'm going to reveal to you my setup, and we're going to go through every single camera gear and gearpiece that I've invested, why I have invested into this. And again, I've been doing this for so many years. Trust me, I have optimized this space to the Mx and I think that there are many things for you to learn from this space of mine right here. So I'm going to see you in the next dozen of the scores. 12. Set Up a Professional Home Studio: Ladies and gentlemen, welcome to the third installment of the second mode of the scores, in which we're discussing in general about gear. Now, in the previous lessons, again, we've discussed about smartphones, how to utilize smartphones and what external gear you can purchase to enhance the image quality that comes out of your smartphones, as well as the audio quality. And in this asson right here, we're going to be focusing mostly on how to create a studio, a home studio, and we're going to be doing this by analyzing my own home studio. I'm going to show you every single trick that I've implemented after years, literally years of creating, like, setups and home studios. I'm really into this stuff. Like, I love optimizing my space and making my space as productive as possible. And, yeah, in this lesson, I'm just going to show you exactly what's happening in my setup, how I've set everything up to optimize and streamline the content production process here in my studio because at the end of the day, the whole content creation thing, it all comes down into how fast you can get from an idea, having an idea in your mind into actually producing a video out of it. And in my case, I'm producing so many hours of content every week that I need a streamlined content production studio, and this is exactly what we realizing in this lesson right here. So buckle up and let's get it. So gears and the tools, my setup. This right here is what my setup looks like, and you might recognize this microphone right here, which which rests right here. I'm going to give you a small introduction to what you see here, and keep in mind that there's lots of stuff you might be overwhelmed, but at the end of the day, it's not that hard to understand what's going on here. So let's address the elephant in the room, first of all, I have this huge ultra white monitor. It's a Samsung curved display it's 42 or 45 ", right? And I have this for many years. If you want to invest, like in a monitor, absolutely purchase one of these monitors, first of all, it looks extremely cool, right? And second of all, it just it just helps you become more productive, especially if you also edit your videos. I absolutely love this monitor, and I 100% recommend it for beginners. Now, this right here is just a small light that I have, so it doesn't play any huge role. It's just a light when I journal, when I write things down to my notepads and you can see my notepads right here above my monitor, you can see that I have my camera one, the main camera of mine, which I'm using to shoot right now. It's a cannon five demark four with a 50 millimeter F one point A lens. More than that later. Right? You can see there I have blinds to just block any natural sunlight that comes to my setup, so I can at any time, regardless of what time of the day it is, I can block, the natural light, so I can use only artificial light. And talking about artificial light, I have this huge diffused light right here, which also has an umbrella that's called an umbrella honeycomb umbrella. And it serves the purpose of the light just hitting your face without diffusing everywhere in the space. Again, this is a huge warble that I have. As you can see, my setup is powered by MacBook Pro, and I'm going to show you what happens behind my screen in just a second. I have those two monitor speakers. Those are professional monitor speakers. They're not that expensive. Actually, I think there was some like 100 bucks or something like that. Then I have this monitor, which is connected to camera one, and I can see what I'm shooting from camera one in this monitor right here and Camera two, which I use in more professional shoots, right? I have, again, my my table, my desk. Of course, the magic keyboard and the magic mouse. I love Apple. This is the logo of my e learning company and my headphones. So this is what's happening in my setup. Now, in more detail, behind the screen, so right here behind the huge screen, you can see my MacBook Pro, this is where everything is hooked up, right? It's hooked up with a 3.5 millimeter headphone jack. This goes to the two monitors. And at this part, you can see that I have a power plug to the MacBook, and on the other USBC part of the MacBook, I have a USBC hub. Now, this USBC hub gives power to this blue cable, which is connected to this thing right here. This is my external hard drive. It's an eight robyte external hard drive. I store everything in this external hard drive. It's actually my most prized possession, right? Have this cable right here, which goes to this small camera, you can see it, but it's a small webcam that I use to do my one on one meetings with potentially clients of mine or any Google meetings, right? And then I have an HDMI cable, which is connected to the big monitor and another cable which connects to a USB hub. Right here, this is the charger of camera B. Camera A is automatically always plugged in, connected let's say, always a continuous power source. And again, two of my journals. This is what's happening behind the display. This is another view of the display. You can see. Also the small camera that I use for my one on one meetings. I don't want to use camera. It looks, I think too professional just want a more chilled, relaxed camera for my meetings. Now, let's take a closer look on camera A, and this is again, the cannon five d Mark four. Now this is the camera that I've chosen to purchase many years ago. It's actually a model from 2016, but it still performs amazingly. I'm in love with this camera. I've been using it ever since. It is a professional camera. It's a DSLR camera, which means that it's one of those bigger models. It's not the most value for money camera. The most value for money DSLR camera you can buy right now, it's called the Cannon 200 D, or if you're located in the US, the Cannon Rebel SLT, right? You can buy it with the kit lens, which is an 18 to 155 millimeter lens, and it will perform amazingly. That being said, this might not be the best value for money camera, but this is the best value for money lens, and it's a 50 millimeter F 1.8. And pretty much F, which is the aperture of the lens dictate how blurry your background will be. The smaller the number of the aperture of your lens, the more blurry your background will be. I want you to remember it like this. And F 1.8, 1.8 reflects the number of the aperture. It's actually a very small aperture number, which means that with a relatively cheap lens, you get a nice smooth, blurry background, which is what we want in professional content, right? Now, up here, I've got a small audio interface because I have connected this microphone right here to my camera, so Mike gives power to this interface. And again, the interface is connected to the camera, and then I have an HDMI cable connected to the camera, which goes to the external monitor that I have right there. These cables right here is another the power source cable that I have to this camera. Again, this camera is always connected to a power source, so I don't need to change batteries every time. This is behind the behind view of a camera. So you can see, again, the HDMI cable. You can see the audio interface, which I have it from in the stereo again, connected to the camera, and you probably can't see it, but there's also a small cable here which goes to the battery part of the camera. Again, another view of the camera, if I want, I can also add speakers. I'm sorry, headphones right here. You just view how my audio sounds. The HDMI is connected here. And that's what's up with a camera. I've also dropped it once. Such a shame. It has this small thing here, small mark. Anyways, my camera is connected to this monitor right here, and this is the feel world monitor. It's very cheap, very basic monitor, but I just want to have an eye on what I'm shooting, how I'm shooting it, and you can see that this camera again with this HDMI cable right here is connected to this monitor right here, and this is the power source of the monitor. Very simple, very basic. You can also hook up this monitor above your camera. Just view what you're shooting at all times. But in my case, I like to have it right there just for efficiency purposes. This right here is the second camera of mine, camera number two, and this is the cannon 750 D. Now, it is very similar to the cannon Rebel two, the 200 D that I suggested. It has the exact same specs. What you pretty much care about when you're purchasing camera is the video settings. And if you're going with cannon, you just want your camera to be able to record full the ten ADP at 60 frames per second, if it's possible. That's more than enough. If you hoop these cameras with a 50 millimeter of 1.8, and you can see that I also have this 50 millimeter of 1.8 lens here. So I have 250 millimeter of 1.8. Both camera A and camera B of mine are shooting with a 50 millimeter of 1.8. Right? And this camera just has a flip out LCD screen so I don't need an external monitor for this camera. I just set it in a 45 degree angle from my head, which is the principle of having two cameras. You have one camera facing you directly, facing the subject directly, and the second camera is facing the subject in a 45 degree angle. Now, again, this might sound a bit sophisticated and a bit too much if you're just wanting to shoot content with your phone. I'm just giving you all of the information that I have right now for you to have it in the back of your mind, perhaps, potentially, if someday you want to have a setup like mine. Right? This right here is another audio interface that I use in order to power this microphone right here. This microphone is a large diaphragm microphone. It's like it belongs in a category of microphones, which are called large diaphragm microphones, and they need a separate power source in order to work. Now, you can see that the audio quality that comes out of this microphone is amazing. I also processed it in post production to make it a bit more crisp, again, as I mentioned in earlier lessons of this course, people will stick around in a video that has amazing audio quality and bad image quality, but they will leave and they will not stick around in a video that has bad audio quality and got much quality. This right here is my audio interface. This is the cable that goes from the microphone to the audio interface. And again, the audio interface is just connected, is plugged to a power source. And from all of these buttons right here, you can diffuse a sound, you can change the master volume, you can change the grain, all that stuff. I am not an audio expert, right? I'm actually very bad at syncing audio. I'm very bad at understanding audio. So I just know that these settings work, and I utilize them to, like, their fullest potential in my congregation journey. Again, I'm not an audio file. I honestly, I'm not into music that much. I just know that this works. I've searched it online, and I know it works. It serves me well. This, by the way, is Um, battery one from my five D Mark four. But I don't use these batteries because I have a dummy battery connected to my camera, and it's always plugged in, right? This rig here is, again, this microphone that you see is a rolled again, large diaphragm microphone. It comes with this amazing stabilization arm right here, which I absolutely love. You get to manipulate the microphone, place it whenever you want. And also have this diffuser right here, which just pretty much helps you not hear the Ps. Again, if I do you can't really hear it that much. If I remove this, you would hear it way more vibrantly. And it also looks very cool in my setup, I think. I absolutely love this microphone, and it took me so much time to again, upgrade my microphone. I used to have another microphone I used to have a shot down microphone, which are these let's say, longer microphones, they look like magic sticks. But yeah, I'm very proud of upgrading my microphone. I think it was time, especially, again, I'm creating so much content, so it's worth upgrading your microphone. Moving on in the right side of my setup right there, I have this huge light source. This is an expensive LED diffused video light. So I have an LED, again, light source bacteric and change the temperature and change the intensity. I have this honeycomb again setup in which it directs the light directly to my face, and we don't have light split just because, again, this honeycomb setup protects the light from diffusing. I absolutely love this light and I have the exact same light back there. Which lights up this artwork, this red artwork that I have in my background. And I also have this small whiteboard right here. I love demonstrating stuff in a whiteboard. So, yes, I have this whiteboard and I just mentioned stuff. Now, of course, having a whiteboard is not a very important content creation tool. I'm just mentioning it, right? So in my background, as you can see, right here, I have these LED light sticks, and I can change their color with this remote right here that I have. I can make them, for example, yellow. What is your favorite color? I can make them yellow. I can make them blue. Make them red, green actually looks cool. What's I don't know, white. I think it's stopped working now. Anyways, you get the point. I can change the color of these led lights. And it just adds layer to my background, pretty much. Like, that's why I use them. These lights add layer to my background. They separate me the main subject from the background, and I absolutely love them. They also give a very cool look in my studio here. Finally, my desk is battery powered. It's actually plugged in the wall, so it goes up and down. So I can work if I am again, let's say, standing. I can work if I'm sitting down. I have a let's say preset in my desk in which everything lowers down. I get to shoot video. And I have another pi set where everything comes a bit higher up and I can edit these videos. And of course, I also have my Apple AirPods bags. I use these headphones if there's sound, and I don't want to be distracted when I'm having a call, for example, or when I'm shooting content, and again, I don't want to be distracted with sound. And this was my setup. I hope you enjoyed this video. And before we move into the next module of the course, and before we let's say close this chapter in which we discussed about year, I want to step on a very, very important subject of this whole course creation, of this whole content creation journey. And this is understanding lighting. And I have this lesson of understanding lights and how to light up scenes in the gear part of this course because the biggest mistake that you can do is to start dumping money into gear and cameras and lenses and setups, all that stuff and not understand how to manipulate light. You can save tens of thousands of dollars from expensive gear if you simply understand some basic lighting principles. So please pay attention to the next lesson of the scores. It's going to be very, very valuable for your content creation journey. I'm going to see you in the next lesson of the scores. 13. Master Lighting for Better Videos: Ladies and gentlemen, I would like to welcome you to the final installment of the second module of discourse in which we're going to be concluding the discussion that we have around year. Now, I have, again, as we mentioned in the conclusion of the previous lesson, a separate lesson on lighting because lighting is extremely important for you to understand. And if you're going to be taking one thing from the scores right here, right? I want this to be that it's preferred of you to understand how to light up a scene rather than dump thousands of dollars on year. So in this lesson right here, we're going to be covering every single aspect of lighting up a scene, and by the end of it, you will have a complete understanding of what lighting is, what are the best value for money lighting options, again, how to light up your scenes. So enough scene reduction, let's go. So these are the four different aspects that we're going to be focusing on in this lesson right here. We're going to be discussing about the goal that we have from this lesson right here, the different types of lights, how to set up and control the temperature of your light, perhaps. And finally, we're going to do a small recap of what we learned in this lesson. So let's start with our goal. The goal of this lesson is for you obviously to understand some basic lighting principles. Then to know how to light two plus scenes, guess what, different scenes, depending on the emotion that you want to communicate in your scene require different lighting solutions and different placement of the lights, and finally, how to light a scene yourself, right? So to start off with this lesson right here, I think that it's very evident up until this point that good lighting is more important than a good camera. I want you please to remember this. I've been doing this content thing for so long, and this is one thing that I absolutely can guarantee you. It's better for you to understand lights rather than you invest in amazing and very expensive cameras. An amazing light, though, and good knowledge on how to light up a scene, combined with expensive cameras and knowing how to operate a camera will give you the best result. Now, good lighting, what you will understand by the end of this lesson, delivers the mood and the tone that you want with your video. It could be a dramatic tone, it could be a happy tone. It could be a sad tone. It could be an angry tone. You deliver the mood and the tone with lighting. Right? It's independent of budget because you have the best free version of a light, which is the amazing sunlight that God has blessed us with, right? Good lighting improves the visuals of your video. Very important for you to understand this, and it is not only meant for professionals. You do not need to invest tens of thousands of dollars in good lighting because again, you just need to understand some lighting principles rather than spend lots of money on light, right? So Pay attention to lighting. That's the first step that you need to check from your box, then invest in the correct year and use natural light when available. And we're going to be discussing this aan right here that natural light, it is a blessing, but the only problem with natural light is that it's not constant, right? Because we have the clouds and we have sunsets and all that stuff. So natural light is amazing, but it's not constant. That's the only problem with natural light. So let's move now and discuss the different types of lights. Right? I'm going to start with the first type of light, which is hard light. What hard light pretty much is is that it's light without a filter, right? It's bright and glaring and can cast deep shadows, but can be useful for creating high contrast images. Now, a filter is something that rests between the light source and the subject and pretty much smooths out the light. On natural occasions, filters are clouds. Clouds act as filters, and they diffuse the light. In artificial lighting solutions like the one in the studio right here, we use diffusion filters that rest between the LED light source and our subjects, right? So again, hard light produces rough shadows. It is artistic. It is creative, and it's usually not recommended for the sole purpose of its smooth, right? So it is artistic. You can get to play with hard light, and it's usually used by's say, photographers that stuff. But for videography and condecration, it is not that recommended, honestly. Right? Now, where do we find free hard light? This is the midday sunlight. So when you go out and it's sunny and it's midday, you will see that if the sun directly hits you without having the diffusion of a clouds, this creates rough shadows. It stresses the camera sensors because it requires a huge dynamic range from the camera, from huge shadows, again, to very bright, and it is usually avoided. As videographers, with congrators we do not want to shoot outside in direct sunlight, right? So hard light, combined with a diffused filter or a diffuser, leads to soft light, and soft light is what we want here. So soft light is light with a filter that is diffused light. Diffusion spreads light, evening it out, creating a soft, gentle effect. So you can see an image of this dude light lighted up with hard light. You can see the shadows in the left part of his face. They're too evident, and you can see the same dude with soft light. You can see just more soft, a better lighting outcome, right? So soft light, again, it is a creative favorite. Creative people love soft light. The fact that it's smooth again, it highlights skin tones. It's a great solution. It is the most used type of lighting. Every studio lights you see usually has Auser unless we're looking at a very creative scene. It is the best looking type of light, and it's very easy to produce, right? So again, it's not that hard to produce soft light. Now, how can you produce soft light? Well, first of all, you need a lighting source. And this lighting source could be anywhere from the sun to a very expensive LED light, but you need a lighting source in combination with some sort of diffusion. And you can use multiple different again, things to diffuse light with. You can use a diffusion vapor, right, which is a special vapor which you place between the subject of yours and the light source. Can use reflectors. You can use bed sheets that can act as diffusers. You can use a shower curtain, as well as just white card stock, right? All of these can act as diffusions for soft light, right? So again, what is the natural soft light? It is harsh sunlight in combination with clouds. Because clouds act as natural diffusion. Trust me, whenever you shoot outdoors, right, and it's a cloudy day. Some people don't like cloudy days, but filmmakers absolutely love cloudy days because everything is diffused. And the result that you get the subject is so evenly lit, it's like a dream. So again, harsh sunlight with natural diffusion produces the best quality of soft light. Right? Now, using natural light, again, as we've discussed previously in this lesson right here, natural light is superior to studio light, period. Nor artificial light can match the the production and again, what we get from the sun. The sun is the best type of light. If you have big windows in your home and you can shoot next to your windows, this is the absolute best. The problem here is that natural light fluctuates. Whereas studio light is continuous, right? So I can shoot whatever I want with the light rad here. I'm going to have the exact same result. And for me, this is worth sacrificing the superior quality of natural light due to its fluctuations, it does not serve me. Whereas studio light, it absolutely does. Now, again, you can find natural light from the sun from windows, and you can diffuse it with your diffusers or even not diffuse it if it doesn't directly, like the sun doesn't directly come to your face from your window, right? If the sun bounces, for example, in a wall and then reaches your apartment, your studio, then perfect. You don't need to diffuse it, right? Now, studio lights are another lighting option. And in general, the best lighting source to use are AE delights and not lights that come with lamps no more. AE delights produce a great source of lights. They do not heat up, which is amazing. They're long lasting. They're energy efficient, which means that they do not require that much energy to operate. They're lightweight and sometimes they're also battery powered, which means that you can move them from one point of your studio to another. So if you're willing to invest in a studio light purchase those AED lights, it's going to make your life way, way easier. Now it's time to move to the setup of the lights. How do we light up a scene? This right here is the most commonly used lighting setup, and it's a three point studio setup. As you can see, this right here is the main subject, right? We have the camera. We have the key light, which is the brightest type of light at a 45 degree angle to the camera. We have the field light with a mid intensity, again, 50 to 75% of the key intensity, right, which lights, again, part of the subject, the other part of the subject. And we have also a back light at low intensity with diffusion. This is how this setup looks like. Let me show you exactly, let's analyze every single one of these lights. So again, we have the key light. In my case, the kilt is the most important light to have. It's a non negotiable. You need a key light, which is a strong light source at a 45 degree angle from your subject. All right, I want you to remember this. Even if you don't pay any attention to this lesson right here and if you do not utilize any of the other lighting source that we discussed about, I want you to remember that the only thing that I want you to take from this lesson is that I want you to have a natural, at least sunlight, a window, position yourself in a 45 degree angle from a window of yours and use the natural sunlight of a window as a key light, right? So again, a kilt is non negotiable. It's the strongest source of lighting that you will have in your subject. It is placed on a 45 degree angle from the subject and creates a slight shadow at the face, right? So this part of the face is lit up from the key light, and this part of the face isn't lit up by anything, or it can be lit up by the field. So this is exactly what the phyllite does. It's placed, again, in the other 45 degree angle from the subject, and it just feels this shadow right here in this part of the face. It decreases the contrast, if you will. And again, more contrast the images mean more dramatic setups, so you can keep that in mind. So in general, we add the filite in a 45 degree angle from the other side of the subject to decrease the contrast. Again, it is placed opposite to the quilt at half the intensity. Finally, we have the back light, right? It is optional, obviously, and it should be used with diffusion. It is placed behind the subject out of the shot, so you shouldn't be able to see the backlight, right? And again, it is usually also a hard light aimed to highlight the subject silhouette, right? So usually I should have a light below there. Highlighting my shout, and you can see, for example, my small, a small, let's say, light shadow in my silhouette and this serves the purpose of adding depth to your image. By utilizing these three lighting sources in your scene, you maximize right the depth that you add in your image. So you have depth from this part, a filler light from this part, a background light, which is this diffusion light, and this is how you perfectly light up a scene. Now, regarding setting lights up, I want you to take time to experiment with your lighting setup to find the right balance between light and shadows. Your lights should be positioned slightly above your subject, so above eye level, whereas the camera should be on eye level. And I want you to try different setups, changing the orientation of your lights each time and compare setups using test shots or fields. The only way to perfect your shots and perfect your lighting setups is by trial and error. So go ahead and get up there, experiment and find the perfect lighting for your situation. Now, we have lighting for every budget. There is lighting with small budget, lighting with mid range budget, and lighting with a sizable budget. Let's start with small budget, right? So if you do not have like any money, you can obviously use the sunlight, natural sunlight. But with a small budget, you can purchase clamp lights, you can purchase work lights and diffuse these hard light sources with a blanket or just simple paper can also use can be used as diffusion. With a mid range budget, you can purchase an all in one studio light kit, which you can purchase again from Amazon, it comes with tripods, with light bulbs, with diffusers, all that stuff. And you can have like three sources, three light sources, and diffusers, tripods, clamps, possibly green screens, all that. Everything you need for this three point setup, you can find for under $100 on Amazon or in your local, let's say camera shop, right? And if you want a sizable, if you have a sizable budget, you can purchase studio lights. And these studio lights, what they will give you is that they will give you stronger output. They will give you better diffusion, a wireless control of the lights. And, of course, they can also be dimmed down and up depending on the scene, depending on how much you want to be lighting your subject. So this is also a huge pro regarding these studio lights. So let's make a small recap because I know that this doesn't was a bit overwhelming with information. Understanding lights is more important than investing in expensive lights and expensive cameras. All right? There are three types of lights for you to use hard light, soft light, and natural light. Hard light is light that completely comes from the source of the light, if you will, and it's not diffused and directly impact to your subject. It's a bit more harsh. It is used in creative scenarios, not that much in filmmaking. We do not like hard light in general as biographers, as filmmakers, as ka graders. What we do like is soft light, which is a hard light source with a diffusion in the middle, which spreads the light evenly to your setup and makes everything more smooth. We love soft light. There are many ways to diffuse light. You can use a blanket. You can use actual professional diffusers. You can use papers. You can use, like, anything that pretty much spreads the light everywhere and separates you from the light source. And there's also natural light. Natural light is the best option for you to go with. It is superior regarding quality, but the only problem is that it fluctuates, right, because you might have direct, natural sunlight, then some clouds come in, right? But then you've already optimized your camera and you've set up your camera to adapt to the lighting without the clouds and then the clouds come in, so your image becomes dark again. So again, natural light is amazing, but it fluctuates, right? So that's why we have studios. And if you want to set up a studio, this is the three point setup that we discussed about with the camera facing directly your subject, having the key light in a 45 degree angle from your subject, the field light in another 45 degree angle from the other part of your scene in mid intensity, so 50% intensity from your fellight just to feel these shadows right here that are like, of course, created from your key light, and finally, a back light that lights the back of your subject and just adds depth to your image. So this right here was the lesson regarding lighting. I'm very excited that you made it up until this part of the course, and we have so many exciting things to talk about moving on with the next module. So I'm going to see you in the next module. 14. Plan Your Content Like a Pro: So ladies and gentlemen, I would like to welcome you to this third module of the course in which we're discussing about content planning, perhaps one of the most important modules, again, of the scurse because at the end of the day, if you do not know how to exactly plan and target your content to appeal to the target audience and the target out we created in previous modules, then all of this effort will be at waste. So this third module of the course will begin with a very theoretical lesson in which we're going to be setting foundation to build with more actionable lessons coming down the line. Now, you've seen this graph before in the first module of the scores, is a graph in which we elaborate the if you will, transactional relationship that you have with your market, with your niche. So to summarize this graph, regardless of if you are a content creator, if you're a doctor or if you own a gas station, the relationship that you have with the market in the world, I guess, of business is the exact same. So it's again, a transactional relationship between you and your market and your niche, right? We take into consideration the fact that when a group of people, right, groups together, when people group together, and they form, again, a specific market or a specific niche, these people have problems and they share the same problems. And it's up to you as a cone creator, as a business owner, as a doctor or an owner of a gas station to solve these problems with your expertise, with your experience to get compensated, right? So what we do in this world of business and online business is that we provide pain relief to a specific group of people to a specific market, and this market then compensates us back. And this compensation could be attention. It could be views. It could equal with monetary compensation if you position your cards correctly. I'm going to show you how to do this again in later modules of the scores. But the point is that we provide pain relief on a mask scale and we get compensated again on a mass scale. Now, before we move into the example of you, let's take the example of a doctor. A doctor, right, has, of course, a big niche, a big market of people that suffer from diseases that have actual pain to be relieved, right? And then it comes to the doctor to reach this market. And a doctor in order for a doctor to reach this market, this means that he needs to have access to a hospital. He needs to be hired from a hospital or he needs to work in a public hospital or a private hospital. He needs years of expertise to be able to solve this problem, right? Then compensation and payment processing is either with, let's say, a payment plan or they pay him every time that he serves someone and he relieves the pain, right? So you can see that there's a lot of friction in this model right here. A gas station owner, again, if you operate a gas station, the pain that you relieve is that people don't have gas, they would run out of gas, and then it's up to you to again fill them up with gas. So it's again, a constant problem. It always exists, and then you relieve this pain and you get compensated. Now, you as a content creator, you relieve the pain with content, and content is pretty much information. We discussed about the different niches. We discussed about health, wealth, relationships, different types of content that you can create. But what I want to conclude with this introduction is that, regardless of this whole graph right here. The most important thing, which will dictate your compensation, which means your attention, the attention that you're getting, the users you're getting, the money that you're making, is this part right here. This part, the pain relief. How good are you at relieving the pain of your target avatar of your target audience and of the people that you're targeting? This is the most important part of the whole graph. And pain relief is, if you will, translated to content planning. So how well you will be able to plan your content dictates how well you will be able to relieve the pain of your niche of your target out of your target audience. Content planning will dictate the efficacy of your content, the reach of your content, and, of course, the compensation that you will get from your content, if that makes sense. So it's very important for us, and this is why I've created a whole module of the scores around content planning. It's very important for us to know exactly how to plan the correct content. And the question that you should be asking yourself, and I'm making this to transition from this again, more theoretical part to the next practical lessons of this module is, how well can I solve my target Avatar's core problem? So if you can recall, in the first lessons of this course, in the first module, when we were brainstorming, our niche and our target Avatar, we concluded the fact that again, every market and every niche has problems. So what we did is that we designed our target Avatar, and again, in huge detail, we described his daily life, his daily struggles, and where we can fit in with our content and solve some of the problems that he's solving again on a day to day basis. It is time for us to take these problems, identify these problems, and leverage the fact that we have the ability now and we have the datasets to solve these problems with information with our content, right? It's very, very important to understand this. So what are we going to be doing in the next essence of this module so what we're going to be doing in the next lessons of this module is that by taking and analyzing the ten core problems of our target Avatar, we're going to be leveraging the fact that we have to know how to solve these problems with content, right? And we're going to be creating a content plan, a strategic content approach to solve every single one of our target avatar's core problems, right? And by doing this correctly with the correct mechanisms and the correct approach, we will be compensated with tension, views, income, whatever you wish, right? So this was, again, this small theoretical introduction to the third module of the scores. I'm very happy to have it here, and let's open actually HachiPT or any other AI program that you wish. And let me show you exactly how to take the ten core problems off your target Ava and turn them into video solutions. 15. Identify & Solve Audience Problems: Lesson right here, again, we're going to be launching our AI program of preference. Again, in my case, it is JGBT I use JGBT for a huge part of this content creation process. And a small remark here, I do not like to create AI content. I do not believe in AI content. I'm not a fan of AI content, but I really believe in leveraging AI to strategically plan your content. And this is what we're going to be doing in this lesson right here and perhaps in the next lesson, right? So to give you a small introduction on what's going to be happening in this lesson, we're going to be launching our AI like platform of preference, and we're going to be inputting all of the information that we have regarding our target amor. Now, if you can recall, again, in the first modules of this course, I ask you to create a word document describing your target Avatar. Based on this Word document, we're going to be dragon dropping this Word document into this AI, right into JGBT and we're going to be moving on and brainstorming the ten core problems of our target Avatar by leveraging AI. Now, you can do this by yourself. You do not need AI to brainstorm ten core problems of your target avatar, especially if you've chosen to target your younger self as a target avatar. If you can recall, this was one of the options that I gave you. I give you the option if you have underwent a transformative experience yourself from point A to point B. I give you the option to perhaps target your younger self and tailor your content, tailor your videos, to appeal and assist and help your younger self, right? So if you've done this, if you have chosen to target your younger self that you don't need the help of AI to brainstorm the ten COR problems. You can just sit down and think, use your intelligence, not artificial intelligence to brainstorm, again, the ten or more core problems that your target avatar has. What you can do also is that you could perhaps combine manual brainstorming of these ten problems with brainstorming using artificial intelligence. Let me show you how I would approach this and how I would do this if I were you. So here we are inside JAGPT and the first thing that I want you to do is to change the model from JGBT 4.0 to 1.0, right? So all one. I'm sorry. GPDOO just gives you more thoughtful answers and it seems to be, again, brainstorming and thinking more of the answers that it gives you. In our case, it's pretty theoretical what we're doing. So it works. Now, I do not have a target ad brainstorm because I know my target out, I know my target audience. But for the sake of this demonstration right here, I'm just going to give some very basic information to GBT. Let's say that my whole conic creation approach would be around tennis. Again, if you haven't followed the previous modules of this course and you haven't brainstorm your target ad, this would be a great opportunity for you to also follow along. So again, open your AI, choose GBT 01. If you don't have the premium version of JGBT, you can just use normal JGB three or HGV four, right? And here we are inside GBT. So it's time for us to start giving information. And what wants to remember with these programs right here is that the more information you give to these AI models, the better answers you're going to be getting. So do not mind me being fast with my input of information because I do not care about the answers because I've already have my target audience and my target out. Your case, I want you to spend time giving information and giving information because you're going to be getting better answers all of the information that you're giving. I am a content creator and I want to help beginner tennis players with my videos. One prompt at a time. I'm just starting to give, again, information to this AI model to GPT, right? I do not care about the answers I'm getting right now. I'm just saying that I'm a concrete and I want to help beginner tennis players with my videos. We just can pause the answer because we don't really get that, right? I want you to let me know who will benefit more from my expertise, right? So I'm just gaining some answers regarding my target avatar. Let's see. It just suggests to me some target avatars that I can use. I can use De beginners. I can use rusty rackets, right returning players, recreational players seeking incremental improvement, casual fans or parents supporting a child. So let's do let's do beginners, true beginners. Okay, so I'm going to let Jajbti know that I'm going to be targeting beginners. Let's target true beginners. On the sport. Alright? So I'm just creating my target out with Judge Betty at this point, right? So focusing on true beginners is often the most rewarding and high impact approach for a few key reasons. They have the most to learn. They're highly motivated when they start seeing real progress. And there's a huge audience of people who either have never played tennis or only damned briefly, right? So again, just gives me some reasons why true beginners is a great audience. Okay, we do not care about this, we do not care about this. So I want you in your case, it's now time to brainstorm the ten core problems of our target outer. It's very important landmark of the scores right here and of your content experience. It's time for us to brainstorm the core problems of our target Odor. So I want you to note down the ten core problems of my target. Actually, before we do that, let me copy this for us to have it. Let's actually literally create our target Avador right now with just one prompt. I want you to create a target avatar based on the info that I gave you, right? So give him a name, an age and provide as much details about his everyday life as possible. Right? So let's see. I'm just giving a name behind my target avatar and don't mind the spelling mistakes. I always do spelling mistakes when I writing faster. You can see that he's actually creating a persona, which is very cool. It's Jake Miller. This is our target Avatar regarding tennis. It's 2031. He lives in a suburban neighborhood outside in midside city, right? He's an account manager at a tech startup, recently married, no kids, but discussing starting a family in the near future. So this is his daily routine. We're not going to dive into much detail, but it's always fun to actually see the daily routines. He wakes up at 6:30, wakes up and gets ready to work, typically checks his work emails, right, commutes by car to the office. The commute is about 30 minutes. He works as an account manager tech startup. His job is fast paced. He always deals with multiple client emails. Calls and slack messages, then he has a lunch break. He commutes home back home at 6:30, right? And he runs rads, pick up some groceries, and 6:30 to eight, he catches up with his brows, cooks dinner and stuff, and then eight to nine, he watches streaming shows or YouTube videos and that stuff. So hobbies, he's easygoing but goal oriented, socially driven, curious, and tech savvy, and he has some fitness aspirations. So again, that's our target avatar if we're targeting beginners with tennis. So GBD also gave me what he's looking for in online content and how he learns and engages. Now, it's time for the cool prompt. I want you to note down the tec problems of my target Avatar associated with my ies. Rank them from biggest to least big problems, right? So now, we're literally asking for the ten biggest problems that our target outer has right around the niche that we can provide solutions. So First one, limited time and busy schedule. Second one, fear of looking silly or being judged against a complete beginner. He worries about embarrassing himself in front of more skilled players, right? Budget constraints. Private lessons are often pricey and he's unsure about investing in hire year overwhelmed with technique and footwork. There's so much to learn, grips, strings, stances, footwork patterns, right? Minimal understanding of rules and scoring. The tennis scoring system, for example, can be daunting. Obviously, unsure how to pick the right equipment. He doesn't know which racket head size, grip size, or string tension he needs. Difficulty finding practice partners or community. Now, ladies and gentlemen, we have the ten core problems of our target avatar. And just to make it more fun, we can ask GBT note down in bullet points in bullet point problems without elaborating on them. The 20 core problems of our target avatar, right? Even more core problems. And all of this is done with reasoning again because we're using touch with 01, which is very cool. Let's see. So those right here are, again, the 20 core problems, limited time to practice, fear looking Clio being judged, budget constraints for lessons and gear, overwhelmed with technique and footwork, difficulty understanding tennis scoring, uncertainly about using the right equipment, struggled to find suitable practice partners, lack of clear practice structure. And this is, if you will, the golden recipe that we will be using to again, reach our target avatar, because if you can recall, what we discussed previously in discourse is that we cannot with organic content, we cannot target people, right? We need to attract these people, and we're going to be attracting these people by solving these ten or these 20 core problems. In the next lesson of the scores, I'm going to show you how to take these 20 core problems that we've produced with the help of AI in this lesson right here and solve these problems with video ideas. This, ladies and gentlemen, is how you will never run out of video ideas again in your content creation journey. I don't know if you understand how ground breaking this is. Back in the day, as congraters we would sit around and we wouldn't know which videos to create. We didn't have any ideas. But now, this amazing AI software and with this approach that I just showed you, you will never run out of video ideas again. So let me show you how to put things into practice in the next doesn't words. 16. Turn Problems into Viral Video Ideas: Ladies and gentlemen, with the conclusion of the previous lesion of the scores, we're halfway there regarding having, again, unlimited content ideas based on solving the ten core problems or the 20 core problems of our target Avatar. Now, in this second installment of utilizing GBT and AI to reach this goal of ours, right, I'm going to show you exactly how to turn these problems into video ideas, right, how to leverage these video ideas and afterwards, how to produce, again, these videos and distribute them online. Automatically attract your target audience and your target Odor without needing to spend a single dollar in ads. Enough of this introduction, let's run HGBT. Let me show you how to do that. These right here are the 20, if you will, core problems that we've again brainstorm with our target or target Avatar. We start with the most intense problems, which is limited time to practice, you're fing being judged, budget constraints, that stuff, and then less serious problems, for example, past negatives or experiences, hesitation to join group clinics or social leagues and limited access to local courts and stuff. So check this out. This is the prompt that you want to be using now the prompt is I want you to suggest me five video, actually, five long form video ideas to solve the first core problem of my target avatar, which is limited time to practice. Just like that, we have five long for video ideas that are tailored to solve the first core problem of our target avatar and here are the video ideas. The 20 minute tennis practice plan, quick drills for busy schedules, time blocking your tennis training, a weekly schedule for beginners or tennis on the goal, the ultimate commuters guide to staying sharp. One ball, one wall, 15 minutes, mastering basic techniques anywhere. Fast track your tens tennis skills, top efficiency hacks for new players. I don't know if you understood what happened now, but we have five different potential videos that you can create for each one of these problems, right? Those are more than 100 videos for you to create just like that. And we can do the exact same thing with the second, do the same thing. All right, for the second problem of my Avadar. Check this out. Tennis for D newbies, building confidence from day one. And what was the segment problem? It was fear of looking Cilia being judged, right? Overcoming court anxiety, mental tricks and techniques for beginner players, practice like no one's watching, solo drills for confidence building, right? Beginner friendly match play, how to find supporting players and groups. So we can take this step further, right? So again, I asked for five long form video ideas to solve the first core problem of my target avatar. These are the five long form video ideas. Now let's take the first one, which is this idea right here, the 20 minute practice plan and go to GPT and tell it. I want you to script with bullet points. All right. The key concepts that I should cover in this video here. And I'm pasting, right, the exact title and description, if you will, the small description of the video that GPT gave me. So I'm not only asking for JGB to brainstorm the different video solutions, but I'm also asking GPT to script them, right? So you have an exact guide on how to create these videos. We have introduction, approximately 1 minute. Greet the audience, state the goal. Overview of the 20 minutes structure, why 20 minute works, break down the time slots, right? Warm up two to 3 minutes, physical warmup shadow strings, skill work, forehand and backhand drills, right? So again, this is a little video scripted while leveraging the power of GPT. And you can do this for every single video, the GPT brainstorms for every single problem of your target Avatar. Target Avatar's problems pretty much never end, right? You can just like we asked for ten or 20 core problems, you could have asked for 100. And you can also could have asked for ten video solutions for each one of these problems, right? So again, to recap what we did here in this lesson and in the previous lesson, we took our target avatar that we've spent time designing and creating and we want to be targeting with our content. We imported it to GPT, right, and we gave all of the information that we have regarding our target avatar to GBT. And then we asked GBD to brainstorm the ten biggest problems or the 20 biggest problems of our target Avatar. After doing that, we went ahead and asked GBD to give us, right? The video solutions. So videos that we could create to solve these ten core problems of our target avatar. So once we have these video solutions, then the only thing that's left, we have all of these videos is to create a content plan, a content calendar, if you will, that will aid us to take action, right? And after this calendar is done and created, we can go ahead and start producing the videos. It's as simple as that. It works, trust me, and all of this framework, all of this system that we elaborated on in this lesson in the previous lesson, right, lies upon the fact that YouTube, as we mentioned again in also previous lessons of the course, is the biggest search engine. It's actually the second biggest search engine after Google. So we rely to the fact that our Target audience and our Target Avatar will be searching for these problems that they have on YouTube. And most likely, they will be searching for these problems right here so that they have, let's say, limited time to practice, fear of looking silly, budget constraints, and that stuff. So if you have created the video that elaborates on how to not look silly or how to play tennis on a budget, right, then they will come up to your video, to your content, and they will keep watching other videos of yours because they appreciate the content you created and you actually are here to serve them. And you tailor your content, you optimize your content to serve these people, right? I don't know if you truly understand how powerful these two lessons were. And how much you can leverage the information that I gave you in these lessons. I've been doing this for every single course that I'm creating. I've been doing this for most of the videos that I create. This framework works, and it's up to you to take action and apply it. So the best way to take action is to actually apply this con right here to a calendar and put a date and put a time on when you will be creating each content piece, right? And that's what we're doing in the next segment of this course. 17. Create a Content Calendar for Consistency: At this point of the course, we have just to make a small recap of what we've done up until this point. We have a circular understanding of what is a niche, what is a market? What is a target audience, and how to create your target avatar. After that, we again, did a small overview of the different platforms that our content will be distributed to, right, YouTube, TikTok, Instagram. We did an overview. You pretty much know which platform reflects the type of content that you want to create. And then we launched CHAPT after we've brainstormed our target Avatar. We imported the information around our target autor then and we brainstorm the ten core problems of our target Avator. We leveraged these ten core problems afterwards to create video solutions for these ten core problems. And based on these video solutions, all there is to do now is create these videos to organically tract our target out automatically. And this is what we're doing from this point and onwards with moving on with this course. Now, the best way for you to do this, and we can again, keep on analyzing these theoretical concepts forever, but at the end of the day, the only thing you're called to do when creating content is create. You need to create. You need to take action. And in my case, again, I've been creating content for many years now. I create hours of content every week. The best motivation for me to take action and just start shooting, start editing, start recording is to create a calendar, create a content calendar. It's very important for you to create a content calendar. Now, a small parenthesis here. Depending on your stage as a content creator and your experience as a content creator, you will be able, right to create more content, more hours of content, or less hours of content per week, right? If you're a complete beginner, I do not expect you to create 4 hours of content per week. And at the end of the day, it's not even about the duration of your content. It's not even about the quantity of your content. It's about the quality of your content. And the biggest mistake that beginner content graders do and I absolutely hate seeing that is that they get overwhelmed by all of the work that it takes, and they set unrealistic goals, they set unrealistic standards for their conengration journey, especially when starting out, and this completely kills their creativity. So they might be like, Okay, cool, I have all of the information. I learn everything from this course right here, and we're going to be creating a video every single week, I'm going to be daily uploading. And this will very fastly kill your creativity and kill all of these creative muscles that we want to preserve in order to keep doing this for a long period of time because it's very cool and it's awesome. So as a complete beginner because this course is tailored to complete beginners. If you're not a complete beginner, you can obviously rank those numbers up, but we're going to be aiming to be producing one video per week, right? And in this lesson with here, I'm going to show you the optimal way to do simple actionable steps every day of the week. So at the end of the week, you have a ready, produced long form video that solves one of the ten core problems of your target avatar. So let me show you what you should be doing in every single day of the week. And then, guess what? We're going to be doing exactly that. I'm going to show you exactly all the steps you need to take in order, again, to have by the end of the week a ready, produced, awesome, again, video to appeal to your target avatar, which is exactly what we're here. So this right here is the content calendar. It's very simple. It's very basic. It's just an illustration that I created, but I just wanted to give you some perspective because many people do not actually know. Many people aren't aware of the correct sequencing of this content creation approach. So first of all, did you know that you should create the title and the thumbnail of your video before the actual video? Most people don't know this. Of course, this applies if you're going to be uploading your video on YouTube and not Instagram and TikTok, right because they don't have titles and thumbnails there. But if you're going to be uploading long form videos on YouTube, you probably didn't know that you should create your title and thumbnail before the actual shooting of the video. I didn't know that. So on Monday, the first day of the week, for example, you could start your congregation week on Saturdays or Fridays, right? But let's say on Monday, right? I want you to be researching the ideas of your videos. And idea research is pretty much taking one of the ten core problems of your target aa and brainstorming a video solution to these ten go problems. And based on this video solution, obviously, you do not have to use the exact same title that Tajibi gave you. So I want you to have the general concept of the video in your mind and just go ahead and research potentially other videos that are very successful around the same topic. What can you tweak? What can you again, change in this title that hachbt gave you to make it more appealing to your audience? So again, we perform idea research, and we conclude, at the end of day one, I want you to have concluded exactly what you're going to be building, right? And what again, video we're going to be creating. So that's what happens on Monday and do not underestimate the power again of researching, again, a cool idea. We all love creating, but at the end of the day, we also have set the correct foundation before we start spending all this time creating. On Tuesday, after we've researched the idea, it's time to turn this idea into a title. And what I mean by that is just search engine optimize this idea. Search engine optimization is a concept in which you add the correct keywords in your title. So when your target Ader goes ahead and searches for this video on YouTube, they come up. But your video ranks up first. So, for example, imagine your target Avatar searches how to drive a forehand in tennis. But your video that elaborates on how to drive a forehand, it's an amazing video on how to drive a forehand. It's titled Banana Content Creation A three. Like, no one's going to click on your video, and your video isn't going to be recommended by the YouTube algorithm because you do not have the correct keywords, right? So this is why we need to search engine optimizer videos, and it's very simple to perform basic search engine optimization. You pretty much have to, like, understand what are the keywords that your target after will be searching for on YouTube and add these keywords in your video. For example, in the case of having a problem. You're talking about having a problem of not knowing how to drive a forehand, correct title would be how to drive a forehand as a beginner tennis player. So you have many keywords there. You have drive a forehand, which are keywords that he would have searched for. Beginner, it's another keyword that he would have searched for. Tennis player, another let's say, keyword that you would have search for as well as how to, how the videos actually perform well. And they already set the scene for a tutorial incoming. And in general, I want you to know the tutorials. Are belong in the category of educational content, which in general is more appreciated and tends to retain people for more time rather than entertaining content, for example, right? So in Tuesday, we create the title, right? We search engine optimize the title pretty much that we brainstorm on Monday, and we also create the thumbnail. Now, thumbnail design is something that we will be analyzing later on in the course right here. It's very important for you to understand how to create thumbnails, how to edit these thumbnails of yours. And I also want you to know that I know that I promised that you will not be investing a single dollar from your pocket after enrolling in the course and that everything that we're going to be discussing in the course is completely free. Again, in the year section, we discussed about the most value for money gearpieces and all that stuff and some free options. In this case, I want you to know that if you're going to be investing some dollars in the production of your content, the biggest return investment will come by outsourcing the thumbnail creation. Right? We cannot be everything. We cannot be content creators, content planners, search engineization experts, platform experts, and also graphic designers, right? So there are people out there that are professional graphic designers and can really help you with the creation of your thumbnail, right? And it's not even that expensive. I think a thumbnl would cost you anywhere from $20 to be created by a professional, right? So it's going to be worth it. And trust me, at the end of the day, if no one clicks on your thumbnail, no one will view your video. So it's very important for your thumbnail to be on point. That being said, we're going to be discussing some famine creation principles later on in the scours right here. I do not want you to stress about this. And even if you don't want to hire someone, it's completely fine. So moving on on Wednesday, we're going to be outlining the video. And when I say outlining a video, I do not say script. Right? In the question in the idea to script or not to script, the answer is not to script. I hate scripted videos. I never script my videos. I create five R courses, ten R courses. I haven't scripted a single word out of my courses. I feel like it subtracts from the genuine feeling of having someone again communicate information with you. It feels very fake, I think, when some people script their videos. So I do not do that. And also, Listen, doing some mistakes while elaborating on the concepts, it's completely fine, and at the end of the day, I think it adds a layer of more genuine connection between you and your audience. So I do not like to script the videos, but I like to outline the videos. And when I say outline the videos, I mean pretty much that I outline what I'm going to be talking to. What I'm going to be talking about in these videos. So I go like, Okay, I'm gonna have an introductory part, and then I'm going to be talking about, for example, this and then that. So just outline the talking points. And even if I'm ever lost, I just check out my list and say, Okay, that's what I should be talking right now. So again, just perform a basic video outline with five or six different keywords, key topics that you want to be elaborating on. And then on Thursday, we shoot. Now, funny enough, beginner Connor graders think that shooting is the most time consuming thing, and it will take a week to shoot the video. It's really not. Shooting is not that time consuming, and honestly, it takes about ten or 20% of the whole time required and energy required to create the video. So shooting isn't that actually time consuming. If you get good at this content creation, I can approach right here, you can obviously do this framework and apply this framework to more than one videos per day. So, for example, on Monday, you could research ideas for three videos. On Tuesday, you could create Tumbails for three videos. Wednesday, outline three videos. Then Thursday shoot those three videos. So you can just rank up the numbers as you get better at this. But please start with one video, perfect, one video per week, and then you can move on with more videos. Now, once we shoot on Thursday, we're just going to have a raw file, and we're not going to do anything with it because we're going to be starting to edit the video on Friday. And video editing, you need to know that it's just another thing that can be outsourced to professionals, right? Professional video editors are obviously more expensive to hire than professional family designers. That being said, as we discussed in previous lessons of the scores, the most important thing in this whole content creation thing of ours is retaining the audience. If you don't manage to retain the audience, you're lost and your content, you know, will be lost. It will not pop out. So you want people to click on the video. So have a great click Vd, which obviously is a byproduct of an amazing thumbnail. Once people have clicked on the videos, you want them to be viewing the video throughout. So from the first second, potentially to the last second, right? That's what we want. And in order to retain people, you either need amazing storytelling skills and some kind of charisma, right? Because if you do not have good storytelling skills, and you not have some sort of charisma, some characteristic that makes people stick around then you should bet on editing, right? So then you should bet on, having great visuals, great flow in the information that you communicate. So again, do not be afraid to outsource thumbnail design and video editing. As you evolve as a cone grader, this will be the first things that you will be outsourcing, right? And if you want to edit videos by yourself again, we're going to have a editing tutorial in this master class right here. But we edit on Friday. That's the first day of editing, and we also edit on Saturday. I really insist on having two different days of editing. Because I've seen massive improvement when I start editing, and then I sleep on it, and then I also continue editing the next day. Because as you're editing in the first day, you will see that you will be absorbed by it and you will enter the zone and you will potentially not see some mistakes or some things that you should change. So approaching it with a clear mind the next day, I'm referring to the edit, of course, approaching video editing with a clear mind the next day, in my opinion, it's just the best way to approach this, and I see a huge return on time investment while doing this. This is why I tend to edit two days a week and shoot one day a week, right? And always Always, I want you to rest one day of the week, reflect, don't do anything, potentially analyze the numbers of your videos. How did they perform? Why did they perform good or why did they underperform by analyzing, right? We have a better, again, roadmap of where to navigate in the next week that comes. So again, to recap what we're going to be doing in a content week on Monday, we're researching Tuesday, we're creating the title search engine optimizing the title. Be brainstorm on Monday, and we're creating the thumbnails. On Wednesday, we're outlining the points that were going to be covering in the video. Thursday, we're shooting the video. Friday, the first day of editing, Saturday the second day of editing, and on Sunday, I want you to go out, exercise, do whatever you want, and reflect on what happened in this week, right? We're going to be starting with one video a week, but as you're getting better, and as you've optimized your setup and this system of yours is more easy to work on then we're going to be doing two videos a week and three videos a week and four videos a week. As many videos a week as you want, right? So this concludes the content planning. Again, video of the scores. I'm pretty sure that by now, you have an amazing foundation set for us to start filming, and this is what we're going to be doing in the next lesson of the scores. So in the next dozen, we're going to be pressing record, and I'm going to show you some filming principles, some shooting principles that will just elevate the retention of your audience and make your shooting life way easier, right? So, thank you very much, and I'm going to see you in the next dozen of the scores. 18. Build a Strong On-Camera Persona: So congratulations for making it up until this point of the scorse. Now it is time to start shooting our content. And here's the thing. We're standing on a crossroad right now. If you decide to start shooting without knowing some storytelling principles and without upgrading your storytelling skills and your camera skills, right, it will be the easy way as you will immediately start producing content. But later down the line, you will need I don't know if you can recall I mentioned this previously in the course, you will probably going to need assistance of heavy editing, video editing, and heavy post production to compensate from your lacking storytelling skills and engaging skills. Now, the other choice that you have at this crossroad that we're resting right now is for you to invest some time and some energy, to understand some key storytelling principles and some key camera principles, right, how to talk to a camera, how to connect with an audience, right, to save you thousands of dollars and potentially thousands of hours, okay, from later down the line from investing in editing and just having to reshoot videos and redo videos and all that stuff. This part of your content creation experience really resembles, if you can recall, the part in which we were discussing about cameras and lighting, right? It's more preferable for you to understand how to light up a shot rather than invest thousands of dollars in a camera. And the same applies here. It's more preferable for you to understand some basic storytelling principles and how to communicate to a camera rather than just start creating content immediately and having to invest dollars in post production in order again to compensate for your lack of knowledge and your lack of, again, storytelling skills and camera skills. And this is why you're in this course right here, during this course to unlock all of the information and unlock all of the knowledge. And this is exactly what I'm going to be giving to you in this first segment of the shooting, again, module of the scores. Now, do not get me wrong. We will be diving into shooting principles and how to shoot videos and all that stuff. But I have to give you this lesson right here, in which we're going to be discussing some basic storytelling principles. Now, these storytelling principles that we're going to be discussing in this lesson right here, I did not come up with them from the top of my head, and in fact, I did not learn them through trial and error. I've studied this, and I've studied this a lot. This is just one of the books that I've studied. It's called.com secrets by Russell Branston. It's one of the best books that you can read regarding content creation and how to leverage this online presence of yours to maximize your reach with content. If you want, again, to purchase a book that will be an add on to the course right here, I 100% recommend you to purchase this book right here, again, dot com secrets by Russell Branston. And at one point, you can see that I've, like, underlined every single page of this book, the important segments of this book. At some point, he discusses about storytelling. Now, I do not want to give you just, you know, the section of the book. I can have it actually as downloadable in the course right here, but I do not want to give you a section of this book and be like, Okay, read it. I want to go through with you the key points that I got from this book. So the key points that I underlined, I took, and I filtered them through my experience and my expertise. I'm going to be presenting them to you in this first segment of the fourth module of the course right here, which is around shooting videos and creating engaging videos. One last thing before we dive into this lesson is I want you to remember the most important thing in this congregation journey of yours is audience retention, period. Like, if you can retain your audience, you will impact millions. Algorithms will favor your content, and you will generate millions of dollars if you manage to retain people from the start of the video to the end of the video after they've clicked, obviously in the video, right? So retention comes down into two ways. There are two ways to retain people. Either you're charismatic and you know how to communicate to the camera, and you know some basic storytelling principles, or you just heavily edit your videos and your post production team is awesome. The first one to become charismatic and know how to communicate to a camera is free and it's trainable. You can train yourself to do so. The second one, it's not free. It requires dollars. It's like a pay to win, if you will, right? So if you want to follow Route one, this is the lesson for you. Let me show you exactly how to leverage how to understand storytelling and leverage great communication skills with the camera to just exponentially grow without needing to spend a single dollar in post production. So in this lesson, again, we're going to be diving in storytelling. We're going to be underlying the power of storytelling, what is an attractive character, why you need to become an attractive character. What are the four elements and the identities of, again, an attractive character? And the attractive character is this persona of yours, not to misjudge this and think that you need to act like someone that you're not. You have the four elements or at least one of the four elements of the attractive character. It's just a matter of you understanding them and knowing how to present them. So storytelling is obviously one of the most powerful tools for communicating a message and inspiring action. You need to communicate your messages in forms of stories. People love stories, and people stick around when you're telling them stories. It's great to start your videos with stories. It's great to end your videos with stories. People love stories because they see themselves as the protagonist in a story. So the key for a good story is to make people relate with you, very important, right? To make people feel something emotional, again, making people emotional an emotional roller coaster through your videos would be an amazing way to retain people. And finally, motivate people to take action because emotion motivates people to take action. Those are general principles of the humankind. I did not make the rules here, okay? So in order to do all that, which is make people relate with you, make people feel something, and motivate people to take action, you need to become the so called attractive character. And this is how Russell Bronston again, describes this concept in his book.com secrets, right? This is the book again. I mentioned it. So what is an attractive character? In entrepreneurship, marketing, online business, content creation, all of these, again, principles are interconnected. Attractive character is a persona created or discovered, reborn in order to build a following, influence customers and drive action. So why do you need an attractive character? Because check out this logo right here. Does this logo make you feel something? No? Do you trust a logo? No. Do you even know where this logo is from? No. Will anyone ever connect with this logo no. People build relationships with people. They do not build relationships with images. They do not build relationships with businesses. And I'm going to give you another hint here, a hint that a mentor of mine gave me, and it really resonates with me. People buy from people that they like. If they do not like you, they will not buy from you. And when I say buy, I'm talking about this transaction that we discussed earlier in this course, right? It's just the so called compensation, if you can recall the graph in which you solve the problems of the market and the markket compensates you back. This compensation doesn't need to be monetary. Attention is also a way of transaction, and people will not buy from you, so they won't watch your content, and you get compensated by their attention if they do not like you, right? If you want to build relationships with your customers and influence them in meaningful ways, you need to create an attractive character. This will help you tell stories, illustrate your values, and drive people to take action, which is the most important thing. So again, through telling stories as an attractive character, illustrate our values, illustrate our value proposition and how we can solve the pain points of our target avatar. And then we drive people to take action through our stories. So what are the four elements of an attractive character? I want you to mention these down and write down your four elements if we're trying to discover or unbury your attractive character. So the first one is a backstory. Every attractive character needs a backstory, right? Where did they come from? How did they get to where they are? What obstacles did they face and how did they overcome them, right? Every single person in this planet has a backstory. There is no such thing as a boring backstory. There is no such thing as, again, a uneventful backstory. We all have experiences, and it all comes down to the way that we can present these experiences, right? So I want you to think of your backstory. Where did you come from, or? Where you how did you get to where you are, or even if you're currently in the stage of getting to where you are, what is your story? What obstacles did you face, right? Have you overcome them? How did you overcome them, right? The second one is that an attractive character speaks in parables, right? So attractive characters don't just tell people what to do. They influence their followers with compelling stories and anecdotes, right? So anecdotes is an amazing way to make people resemble with you and like you as you're telling your stories, right? So again, you do not tell people go there by that, right? You influence people with compelling stories. So a parable is a story about something that happened in your attractive character's life. When you're telling a story immediately and unintentionally without them knowing, your audience comes and positions himself in your shoes, right? They resemble them and their lives with your life. So they feel exactly what you feel. And by creating these parables, Again, you make your audience feel exactly like you did and you do. So again, by telling stories, going through the ups and downs of your life audience, the audience, again, goes through this emotional roller coaster with you and they're more attached to your content. So you have the ability to use the things that happened throughout your life to teach and inspire others as well, of course, as sell products. So every experience that you've lived in your life, every event that happened in your life, you can leverage now, again, to teach people and inspire them. So, number three, the attractive character shares their flaws, right? Attractive characters share their flaws. So people do not connect to well with perfect people. There's no such thing as perfect people. They connect with real people who have flaws and make mistakes. So think of your favorite book or television characters, right? They're not Perfect. And that's a fact. I want you to take a step back and think about that. Even Superman, right? He's not perfect. Spider Man, all these superheroes, they're not perfect. Those television characters that we watch on TV series and movies, they're not perfect, right? Because if they were perfect, we would never be able to relate with them. They're interesting and fascinating because they're imperfect. No one's perfect, and you do not have to try to be perfect with your content, right? You cannot relate with something in a meaningful way if it is perfect. That's why it's important for attractive characters, not to just share flaws, but to share those flaws and be honest about them. That's the most important thing, and many people overlook this when it comes to creating content online. They try to create like perfect content, make their lives seem flawless, seem perfect. And that's just not the case, right? So, finally, and this is kind of a controversial point, but I'm mentioning I am mentioning this in this course right here. Attractive character harnesses the power of polarity. And if you make a retrospective analysis of what is happening in the content world right now, you will understand that there are many people that actually leverage the fact that people are very prone to polarity. People in general, it's not hard to polarize people, and it happens that attractive characters are controversial, and that's partly why they're so attractive, right? At least their target market. They stand for what they believe in. They have opinions, and they're not afraid to polarize people who disagree with them, right? So what is there anything sexy about someone that just agrees with everyone and does not stand for something that they love and something they believe in no, imagine someone, though, that stands so much and protects his values and what he believes in that he's not afraid to polarize people and disagree with people that, again, do not stand for the same things, right? Now, we talked about the four elements of an attractive character. Now it's time to talk about the identities of an attractive character. And those are four. So, you do not have to be every single one of these identities, choose one and stick with it. So if any of the following identities that I'm going to be describing, um, connects with you and you think that you see yourself being one of these people. Amazing. Stick to this. So the first identity that you might be is the leader. So leaders are attractive characters who lead their audience confidently and unapologetically from point A to point B. You have underwent a transformative experience from point A to point B, and you're here to help other people. Most likely your younger self, right, your niece, your target Avatar, your target audience, right, move from point A to point B. So they know how to inspire their followers and they tell compelling stories that influence their followers to take action. The leader has a similar back story to their followers. Keep that in mind, which makes them relate with their leader, right? And so they also understand the pitfalls and challenges that their audience will face along the way. As you can imagine, the perfect target audience for a leader to target is his younger self, right? Because if you're talking about the problems that you used to have, multiple people around the world have the exact same problems, and it's very easy to understand your target audience if your target audience is your younger self, right? The thing here is that leader has already achieved the result that the audience wants to achieve. And again, due the fact that the leader has already underwent through the transformative experience that the audience wants to go through to move from point A to point B, he knows exactly the pain points of the audience, so he can really tap in these pain points with his stories and with his data that he's giving in his content. And that's the power of a leader as an attractive character. Now, the second type of attractive character is the adventurer or the crusader. Now, the adventurer or crusader persona is much more scrappy. Leader. They do not have all the answers and they do not pretend to. They really tap in the fact that no one is flawless and we all make mistakes and no one is perfect, right? But the journey and their destination, the determination to get answers is compelling to people who want the results this attractive character is trying to achieve. So again, if you're the crusader or the adventure, you take your audience with you and you document a journey, and people resemble with you because they like the fact that you're working and you're going somewhere with them. You're taking them with you, right? So this persona gives his audience a lot of attention and provides new valuable information and insights as he come by it, right? So you again, take people with you that do not have obviously the risk because they're just watching your videos, but you're risking you're the adventurer and you're taking people with you. Right? Then we have the reporter or the Emanlist. Now, the reporter sets out to find answers that they don't already have. It really resembles like a reporter from a TV series or a TV shows or a news show, right? Maybe they interview hundreds of people, maybe they write a book, or maybe they document the research via newsletter, right? Wherever the case, as they're growing and learning, they're taking their audience along with them. And this is, again, the reporter. It's very similar to the adventurer, but the adventurer is more like, more like self centered because you try to make it as adventurer and you just take your audience with you. The reporter mostly focuses other stuff that you want to uncover other information, other stories that again, they want to uncover. So this was, again, the attractive character. This was the lesson around the attractive character. I feel like there's lots of stuff for you to understand from this DesenR here. I want you to, first of all, conclude to which type of attractive character you want to be. You want to be a leader. You want to be the crusader, you want to be the reporter, right? And do not conclude what type of attractive character you want to be right now. I just want you to mention down your elements, your backstory, your parables, your character flows, and how you might be able to polarize people with your strong opinions. And finally, also take a look at your identity, perhaps you already know the type of attractive character you are. In general, the two biggest choice that you're going to make is that if you're going to be the leader or the adventurer or crusader, it really depends on your style and your persona and you as a person to choose which type of attractive character you want to be. But yeah, that was the lesson regarding the attractive character and how to increase your storytelling skills. We mentioned down the importance of knowing how to tell a story and how to take people with you when you're telling a story to your audience, they immediately, put on your shoes, and they go through this emotional roller coaster as if they were you in this story. And this is really, really powerful in content. Right and now that we've covered some basic storytelling principles, it is time to dive through the technicalities of shooting a video, right? So let me show you exactly how to set up everything and record and shoot a video. And trust me, it's going to be very easy for you from now on to just keep producing content and just having fun with this whole framework, right? So, thank you very much. I'm gonna see you in the next dozen. 19. Shoot High-Quality Videos with Your Phone: So it's time to shoot, right? The longer wait it is over, it is time for us to discuss how to shoot videos. Now, in previous lessons of obviously the scores, we discussed about the setup of the camera, the setup of the lights, the setup of the background lights, and all of these lighting and camera principles, right? If you're ready and you have one of these rigs, right, and you have already created a setup and you pretty much know, like, basically what it position your lights, what it position your background lights, all that stuff, then it all comes down into just pressing record and starring the dance, right? Dance I mean, obviously, dance in the rhythm of, like, contengration. Um, the thing is that I know that most of you guys are beginners and you probably don't have, like, these big setups in these big rigs. What I'm going to deliver to you in this lesson right here is the most flawless and straightforward way to produce content with just your phone, right? So with no crazy rigs, no nothing, by the end of this lesson, like, you will know exactly how to shoot a video. And the information that I'm going to be giving to you in this Desson right here comes actually from a very, very valuable source. So to give you some more context and, yeah, pretty much more context on where I found this information and how and why I'm delivering this information to you write down this sssonRate here. This information comes from a notion file notion is like a Word document, if you will, that has been shared inside a big company that I also took part as a content creator for this company, and they give out details and guides, if you will. They give it pretty much a guide on how to shoot content that will be repurposed as ads as commercials, right? They do not tap in so much the storytelling stuff, but they really focus because, again, they're going to be running tens of thousands of dollars, if not millions of dollars in ads to the content that I will be producing, right? And I also have produced this content before. They really want the content to be as flawless as possible. And they are aware that many creators, because I'm not the only creator, that have collaborated has collaborated with this company. They're aware that multiple creators, you know, should not have, like, the setup that I have right here. So they gave out detailed, very basic and easy to follow instructions on how to create flawless content without having like crazy gear and all that stuff. I found real value inside this guide, and I think that it would be amazing for me to share it with you. Again, this is a guide on teaching kind of beginners how to create content. That they will be risking lots of dollars towards because they're going to be running ads to this content. So let me show you what they said, what instructions they gave us, and how you can replicate this in your house. Know that the value of the information that I'm going to be giving it to you is very high, right? And if you follow these steps, it's very unlikely of you to produce bad videos. So this right here is the guide. You will say that they state them as creative notes for filming, right? So regarding lighting and location, they say, Please film in the daytime in bright, natural sunlight. So what they mean by that is that they do not trust, let's say, people creating rigs and having background lights and all that stuff because it's also not that subjective, right? It's not that objective. It's pretty subjective how you want to light up a scene and what colors you want to add and all that stuff. So they know that the outdoor light, the natural sunlight is the best light source. It could be harsh, right, but it's the best light source. So they just immediately throw out lights and all that stuff out of the window and they just like, Okay, so the natural sunlight. So again, no side overhead or lights lamps behind you. So they did not want lights behind. They just want natural sunlight. So, again, the window slash light source should always be directly in front of you. So again, you facing the window, again, they do not risk with 45 degree angle, position, light position and all that stuff. And again, if you follow the information that I gave you and positioning your lights in a 45 degree angle and all that stuff, you will have a better outcome, but these people do not want to risk it if you understand what I'm saying, they do not want to risk having all of these creators think of where the position lights and all that stuff. The best and easiest way as a beginner to approach content is just have a direct sunlight facing you directly, right? So Please, they say, film in your living room, office, bedroom, or wherever the brightest natural light in your house is, right? Again, natural light is a priority. You can see how much they, again, highlight the fact that they want natural light in their shots. And if this comes from a comedy that's going to be spending all of these dollars on ads from the content that you will be creating, you can imagine that it's very powerful. The messaging is very powerful here. So again, you can create this in your content creation experience. That's why I'm giving you this information. So again, filming your living room in your office, in your bedroom, you do not need to have a separate filming studio. You can film, like, wherever you want, right? But you need bright, natural light. So again, filming creator shots outside is also great. So they also like the fact that you can film outside. Just make sure again, once more that the light and the sun is in front of you, and there are no glares or harsh shadows. So again, we do not want harsh shadows, and that's the point that we tapped in previously in this course regarding harsh sunlight, right, diffused. Light. So if you have kind of a cloudy day, but it gives you also lots of light, again, not direct sunlight, diffused light because we also have the clouds, it would be amazing. So do not be afraid to shoot outside, and it also applies to you, right? Do not be afraid to shoot outside just because I don't know if I've stressed you with all of the information regarding setting up lights and 45 degree angles and main light, filler light, background light, all that stuff. If you just feel outside with clouds, it's going to be fine, right? So I just want you to know that. Next, we talked about lighting and location. Let's talk about the camera. So the camera should be at eye level, right? Please be careful and make sure that the camera is not below or above your eye level. This is actually very, very important. And one of the key things that I've been focusing on since the early days of my congregation journey. You want your camera to be at eye level, you want your eyes to be in the exact same axis with your camera. Here's what's going to happen. If your camera is above your eye level, your audience will feel they will not trust you that much subconsciously because they're looking down on you, right? So that's a problem. If your camera is below you, your audience will feel like you're looking down on them, right? So it's something that you don't want to do. You want to be on the same level with your audience. So make sure that your camera is at least at eye level, right? You can have a tripod, you can have a gimble. You can have whatever you want. But position your camera at eye level, that's very important. Unless you're trying to do some creative stuff, right, and you want to be creative and you want to add a creative layer to your camera work, then obviously, okay. Now, regarding the wardrobe, this is something that most people do not talk about. And in general, obviously, yeah, you're a con grader. You can do whatever you want with your clothes. You can, like, dress however you want. That being said, if you do not, let's say, want to draw attention to your clothes and you just want to draw attention to your messaging, please just wear a natural outfit. So nothing over the top, just a simple look, and you can actually check this out. In general, I dress simply. I don't like big logos or crazy clothes, but you can see in all of my courses that I just usually wear a black t shirt and a hat, and that's it. That's my go to outfit. I've been wearing a black t shirt every day for for years, pretty much. And yeah, so just a natural outfit if you do not know what to wear, just wear something that does not drive attention. We want all of the attention to be in our sayings, in our words, not in, you know, our clothes. Regarding delivery now, this is an ad, so I want you to filter what they're saying this again goes to ads. We talked about delivery in the previous lesson of the scores regarding storytelling, the attractive character, all that stuff. But in general, when speaking, speak energetically and update, but naturally, as if you're talking to your best friend on FaceTime. And this also applies obviously in content regardless of where it goes. People can look through bullshit, if you will, they can look through you not being genuine and trying to sell them something. If they want to purchase something from you, it needs to come intrinsically, not by forcing them to buy, right? And then take it down two more notches from that. So again, speak upbeat, natural, and then just take it down two more notches. You do not want your videos to sound salesy. And that's why I also insist you not to script your videos. You do not want the videos sound salzy, you not want your videos to sound scripted. The new meta in contegration is for you to be genuine, as genuine as possible. Again, no crazy introductions. No crazy please. I can subscribe, just simple stuff. The delivery cannot sound like an ad, commercial or sales. And at the end of the day, you will see that if you have a funnel around your YouTube channel or your Tik Tok accounts or wherever you upad your content to, if you create a funnel around it, so a way to convert this attention into dollars, right? So turn people that no and trust you into recurring customers, if you're going through that route, you will see that all of your videos will be intentionally created to turn, again, attention into dollars and make a living out of the thing because it's very cool, honestly, right? So many people fall into the spitfall of trying to sell in every video of theirs. And it's a huge mistake. And the thing is that when people try and sell, they usually enter this sales mode. And so they talk like a salesman. They talk like they're in a commercial, and that's just a very bad approach. The best way to sell is making people like you because people buy from people that they like. And the best way to make people like you is to just be genuine. So do not care about sales for now, right? And we're going to be talking about this whole concept of converting attention into dollars and turning, like, people that know like trust into recurring customers in future modules of this course. For now, you know exactly how to shoot. You know all of the principles. You know, the lighting principles. You know how to create a setup. You know the gear, right? I think we've set amazing foundation. And after you've shot your videos, it is now time to move to the next module of the course, which is post production. So this lesson concludes the production segment of the scurse. Go ahead, shoot your videos, and let's fire up our computers to start editing, right? Thanks very much, see you in the next module of the scores. 20. Kickstart Your Video Editing Journey: So, ladies and gentlemen, I would like to welcome you to the post production section of the scores. And in this just small inductory part of this module of this section, which is going to be highlighting the goal, right, the desired outcome that we want to achieve, like, by the end of this, again, section by the end of the series of the post production videos. So what you're going to be learning in this post production again section is obviously how to manipulate videos in post. Now, the program that we're going to be using for the sake of this demonstration right here is CapcAT. Capcat is completely free. It's accessible and available from the web. You can download it again, completely free. On both MacBooks PCs, like, on your phone. So it's like a universal program, if you will, that applies to every single device and software that you have. But that being said, if you don't want to download Capcut, if you have another editing software, I do not want you to be discouraged because the editing principles we're going to be elaborating in this section of the course are, again, universal. They apply to every single editing software. I can guarantee you that regardless of if you're using Final Cut Pro, Premiere Pro, DaVinci Resolve, Capcut, right, or I movie, or even Camtasia. I know it has, like, a building editing software. The editing principles that we're going to be discussing and desarigin outcome is completely the same, right? We're going to be discussing about some general universal editing principles, so I do not want you to be discouraged if you don't want to use Capcad. That being said, I assume that you're a complete beginner, and if you're a complete beginner, then CapcAD is just an amazing solution for you to start off with. So what we're going to be doing in the first lesson so in the next lesson, right, the first lesson of this module right here, we're going to be analyzing the program itself. I'm going to be showing you the different things that you want to out for when navigating in this program. And then we're going to be importing clips and I'm going to show you how to edit and how to manipulate clips, however you want. And that's the goal of the post production process. The goal of a successful post production process is to effortlessly utilize the tools that are given to us, right, the software, the hardware and all that stuff to convey exactly what we have in our minds as creatives to a product, right? And when I'm saying a product, I mean to the final video, right? So I want you if you have something in your mind, if you can imagine something, I want you to easily be able to apply it and create it with these tools. You do not want the tools to be overwhelming. You do not want to dive into insane detail and stuff, but I want you again, my my goal with this module is to have you by the end of it. Anything that you visualize and everything that you vision in your mind, you need to be able to create it, and you will be able to create it. So that's the first part of the post production module. The second part, and the second part, we're going to be discussing about thumbnail design because it's very important for you as a con creator to be able to create thumbnails and design thumbnails and understand some basic thumbnail principles, right? So that's going to be the second part of this post production segment, again, of this huge course of this huge master class. So I'm very happy to have you here. Let's move into the next lesson in which we're going to be discussing the overview of CAPCAt, right? So everything that you need to know regarding CapcAT where buttons are set and all that stuff, it's going to be very easy, very simple and tailored for beginners, right? So I'm going to see you in the next lesson of the scores. 21. Get Started with CapCut Editing: Ladies and gentlemen, welcome to CAPCAT. This is the Capcat interface. Now, once you launch the program and you click on Create a new project, you will see that this is exactly where you will be navigated, and it might seem very confusing. You do not know all of these buttons, what they mean, right? But everything's going to make sense. Let me show you exactly how. In general, in the content world and in the video editing world, everything becomes way easier if you just import a clip in your editing software, right? So again, I've edited thousands of videos. I've used pretty much every single editing software out there, right? I've went through the process of understanding new software multiple times. Everything becomes so much easier and so much more enjoyable. If you start experimenting and you subject yourself in this trial and error situation. So import your video. Okay, cool dude, how do we import videos? Well, there are two ways to do this. You either go to Media, import, and just click on videos do you see right here. So you can search for file names, for example, inside of Capcat or in your computer from here, for example, spaces, library and all that stuff. Or you can drag and drop videos. Now, I never use the media panel to import videos of mine. Always, I import videos, and I have been traditionally importing videos in my video editing software by drag and dropping. All right? I've created two hour movies just by drag and dropping videos in my editing software. It's just what works with me because I've sorted the clips in my computer, and then I just drag and drop them in my editing software. So that's what we're going to be doing. Right here, you can see I have this folder, right, with the name of my camera, this was my camera back in the day, the 200 D, the camera that I also suggested you to purchase, and these are the clips. So let me select this clip right here and I'm going to be drag and dropping it to my timeline. Right? So here it is. The clip is drag and dropped into the timeline. And that's a great segment for me to analyze what a timeline is, right? So this segment right here that you can see, right? The segment right here is the timeline the timeline, as you can see, is indicated by seconds. And again, every video editing software has this. The timeline is indicated by seconds. So you have second zero, second 30, right? 1 minute mark, 1.30 minute mark. So again, every 30 seconds, you will see that it has an indication of time and you can zoom in, right? So, for example, now we have every 3 seconds indication of time. And from this button right here, you can also zoom out, right? So what the timeline pretty much does is that you can see this cursor and this cursor is a playhead, right? The playhead just pretty much indicates where we are located in the video. You place the playhead. You can drag and drop the playhead whenever you want, right? And you can drag and drop the playhead in the beginning. So you can see here, for example, the minutes and the seconds that have played from the video. For example, right now, we are on second number three out of second 58. So this is a 58 second video, and you can see this because you can see here zero, you can see here we're just below the minute mark. So you can see that these are 58 seconds. So let's put up play head and say, second zero. You can just drag and drop it or click wherever we want. And if we press, let me mute this for a second. If I press Play, we can either press play from this button right here, or I can click space in my keyboard. You will understand, by the way that all of the things that we can click, we can either edit videos by clicking or we can edit videos by using shortcuts, right, and shortcuts are like keyboard shortcuts, and all of the experienced editors obviously use shortcuts. But for the sake of the tutorial, I can help you with some simple buttons. Now, if we hover our mouse, by the way above our clip, you will see that we can have a small preview of what's going to be happening inside the clip. It's just me and my electric skateboard back in the day. By the way, that's a very cool shot, and that's a very cool skateboard that I used to have. I actually still have it, and it's very cool Boost board. Anyways, I do not want to deviate outside of the topic. So we click here, and once we click in the beginning of the video, press space, you can see the video starts to play, and how do we know that the video started to play? I'm not clicking anything right now. You can see that the playhead is going, right? You can see that right here, we are on second nine, second, ten, second 11, second 12, and this is how we are moving on and we're playing, right? So this right here is how you play and you stop a video. In order to stop a video, you can either click on this, click on this or click on space in your computer. Now from here, you can render this to full HD. You can also make it full screen so you can appreciate the clip better. But I do not want to focus on that for now, those are a bit, let's say, more advanced editing principles. In this lesson, I'm just going to show you a basic overview of what's happening inside the program. So how do we access? What is this window right here, what is this window right here? In order to unlock these windows, if you will, just get a click on the clip. So clicked on the clip. You can see that now. We got stuff to change in the audio, so audio effects, you can see here, we have audio effects. We have text effects. We have stickers, we have more texts, we have transitions, filters, and adjustments. From this window right here, you can add pretty much more stuff to your video. So you get to add text. You get to add stickers. If you want, you get to add effects, you get to add transitions. So I want you to imagine that from this, of course, to add media and audio effects. I want you to imagine that from this window right here, we add stuff to our video. So we cannot tweak this video from this winner right here. From this panel, we just add stuff. From this panel right here, on the other hand, we get to tweak this video. So this is the editor, if you will, panel. Now, what can we tweak? As you can see, once I click on the video, so click on the video and go to this panel right here. And from this panel, we get to choose to edit the scale so we can increase the scale of the video, right? We can change the position of the video just by clicking and dragging and dropping. Again, by sliding the video, this is how we change the position. You can see the different elements changed here. If I press Command Z, this is the undo button, right? So undo, undo, undo, undo, undo, undo, undo. Where we were. Right? Those are pro features of CapcAT and if you purchase CAPCatPremium, you get access to these features, which are stabilization features and all that stuff, not for now. And you can also blend, right? So in blend, we can change the different blend mode. These are a bit more sophisticated video editing principles, and we can also change the opacity over clip from 0% to 100%, which is full opacity, right? Now, moving on, we have some more features, some cap cat features, some mask features, some enhanced features. But let's focus right now on the basic features. So again, we talked about how to scale clips, how to change the position and the size of the clips. Now, from here, you can also change the audio. So you can increase the volume. And once we increase the volume, you will also see it right here. This audio level right here below the clip, you can see the audio levels. And if I click this and perhaps zoom in a bit so you can see it better. Right here, we got the audio levels of the clip. I don't know if you can see those small yellow and red lines below the clip. So these are the audio levels. And by increasing decreasing or increasing the audio, we can change the decibels. In general, aim for 0 decibels or increase your audio up until the point in which you see some red dots right here. Red dots means distorted audio. So we do not want to do this. Again, if you have CapcatP you can also enhance the voice, reduce the voice, loudness, augmentation, all that stuff. We do not really care about this. It's fine. I do not like to manipulate audio. Um, either way, so it's cool. Regarding the speed of the clip, you might want at some point to manipulate the speed of the clip, right? So we click on the clip, we go to speed. And here you can change the speed. You can see that we can make it five times faster. We can make it 0.7 times faster. And if we go in the timeline, you can see that also the duration of our video changes if we change the speed of the clip. So again, if we make it slower, 0.29, you can see that it's now a three minute video. If we make it way faster, it's just 1 second video because it's 49% faster, right? Right? So you can see this right here and let's have the speed at one, right? Finally, you can also animate the videos. Those are pro features. I do not like video animation that much. They seem to, again, all premade, so I don't like them. And of course, in adjustments, we get to color correct and change the color and match the color of our clip. Now, I do not want you to stress about lots. Lots are, if you will, presets. They're just color presets that we can import directly, and they automatically someone else has made the lots, and we just apply them to our videos. We do not care that much about lots. What we do care about, again, if we click the video is changing the color. Right, so we can tweak the temperature to more cold, more warm the hue, again, from again, green to purple, right? And of course, let's undo this because I've set an amazing color profile in my camera when I was shooting this. But of course, we can also change, the situation, make it more saturated. I always like to add some saturation. You can change the brightness of the clip, right? You can change the contrast, make it less contrasty, right? And all of that stuff we get to tweak from this window right here. Color correction is an art, and there are people that only specialize in color correction and color grain and again, you just need to know in general where all of these things lie in the editing software. Again, to change the color of your clip, you can click on the clip, you got adjustment and you change it from here. Again, you can sharpen your clip. For example, this adds sharpness. You can add clarity to your clip. You can add some particles which pretty much grain, fade and that stuff. We don't really care about this. What I want you to know is that you can change the color of your clip right here and this is, of course, very, very important. What you can also do is you can apply some color corrections. Let's say that you have multiple clips, not just one clip. Let's say you have multiple clips here. You can actually if you like the color grading that you did, the color correction that you did in one of your clips, you can apply to all of your clips by clicking this button right here or you can even save your, again, preferred color correction as a preset and apply it to future projects, if you will. So that's also possible, and that's something you can also do, right? So the thing with video editing, and you can also do AI stylights, but we're not going to be focusing on that for now. What I want you to do in general is that I want you to open the video panel at all times. This panel, we do not really need, so you can delete it or at least decrease it as much as possible, right? And of course, by these margins right here, you can pretty much dictate how big you want some panels, how small you want other panels and all that stuff. In general, I like to see what I edit. So I tend to have the media panel, which is the panel which, again, we get to see the video pretty big, and I also like to have a big timeline, right? So something like that would be exactly what I would do. Now, um, Again, video editing, it's just a matter of cutting and stitching clips together. And we do this with different tools. All of these are different tools that we have. And again, we can access different tools by clicking them or we can use again, some shortcuts in our keyboard to access these clips. The most common shortcut is the so called letter B, and letter B gives us the blade. Now, you can change the different again, modes from here. You have the select mode, which is accessed by shortcut, A, split mode, accessed by shortcut, B, select left word and select right word. All of these are different shortcuts, and we're not going to be manipulating the clip in this session right here. In the next lesson, I'm going to show you how to cut your clip, how to add more clips, and how to start stitching together and cutting and stitching, just like surgery, one thing like surgery, right, different clips. So now that we're done and we've concluded with the general overview of the software, it is time to just dive into some video editing principles, and I'll show you exactly how to cut your clips, how to stitch your clips and pretty much how to edit videos, more information about this in the next lesson of the scores. 22. Master Essential CapCut Tools: In the second installment of this CapcAT video editing part of this master class. And in the second installment, we're going to be focusing a bit more on the different tools that we have inside CAPCAt. So we did the software overview. Now it's time to just focus a bit more on the tools. And as we discussed in the end of the previous lesson, you can access the most important tool of all video editing from this button right here, and this is a split tool. Or in your keyboard, you can press button B, and this will give you this small blade. And by the way, the icon of the split tool is a blade. Many people do know this. It's like a razor, right? So what does the blade tool do? This is, again, very much the blade tool. That's why it comes with a letter B and the keyboard. What does this tool do? It's very simple. Wherever you click on the video, it splits it. It cuts it. And you can click wherever you want in the video, and it will cut it. And, guess what? Now we have this big video that it's split into one, two, three, four, five, six different pieces. And now, as you can imagine, we do not see any difference when the playhead moves from one clip to another, right? Because we haven't changed stuff. But if I click on this part of the video, which now is independent from the rest of our clips. I go ahead, for example, and change a scale, right? You can see here and change the scale some random thing, right? Now, if I click on the beginning of the video and I press Play, you will see that the playhead will move. And once the playhead enters the second clip that we split, boom, right? You can see that we can see the changes that we applied in the second clip. Now let me press Command Z, just move back, move back. And now it's exactly in the beginning, right? So we have nothing. We have a big one big clip. The pretty much the theory behind editing is that with the Blade tool, and by the way, we can achieve the exact same thing by resting the playhead. Let's say that I want, for example, the playhead to start I want the clip to start where the skateboard is introduced to the video, right here. So I move the playhead exactly before the skateboard will be introduced to the video, and I can zoom in the timeline a bit right here so we can edit with more accuracy. So right here, you will see the skateboard is introduced to the video. So what do I do? I click here and I can either press B on my keyboard to introduce the blade, click here and then click A on my keyboard or go here and click again the Selectol select the previous clip and delete it. So what do we do now? We just cut the clip to have it begin exactly where we want to. So now I have a click Play. You can see we completely removed the first part of the clip, and if I press again, play, it stops, right? We can also do this in other ways. Let me press Command Z. Let me show you something. So right here, you will see that we're in the beginning. Again, we haven't split the video again. I can also click here, bring the playhead exactly where I want to split the clip, and I can click on this button right here, which is split, right? So it saves me some time, okay? It saves me sometime because I do not need to pull up the blade tool, click and then press again A, select this and delete it, it's done immediately with split. What you will understand as you're progressing as a video editor is that you can achieve the same result by multiple different routes, right? And there's the easier route and longer route, perhaps, right? At the end of the day, saving a millisecond in every move you do as a video editor will save you minutes, if not hours down the line, right? So I want you to approach things in the most efficient way. And this is, for example, another way to achieve the same result because trust me you're going to be splitting lots of clips if you edit the videos by yourself, right? So now we've split the clip, and we have the clip if you press Play, or you can see that it's also shortened here. If you press Play, you will see that we have this clip right here of me again moving. Let's say that I want to stop now here, right? So what do I do? I press again, space, Blade tool, select this, and again, I can delete it. But let's say, for example, that I just don't want this part in which I move the controller, right? So I just want this part in which I roll, right? So what do I do? I go ahead. I hover my mouse above the part while having the blade tool. I hover the mouse above the part that I want to keep. For example, here, and I click here again with the blade tool, then I press A, select the middle part that I want to cut and press backspace to delete it. And obviously, I can also delete it by clicking on this button right here, but I don't want to hover my mouse always everywhere in order to dictate a command to my video editing software. I just want to completely delete it, right? So let's say now let's play the clip, for example, for us to see what's happening. So you can see that now have this part, which the first part, and then it's going to be a rough gut the second part in which I'm just cruising around, right? That's it. This looks a bit slowed down by the way. Let me see the speed. The speed is good. Okay, that's interesting. It looks like it's slow motion, but it's not. Okay. So this was the most basic video editing thing that you can do, which is just to split a clip. Now, let's say that I actually change, for example, the perform some adjustments, and I change the contrast of this clip right here. So I decrease the brightness. I decrease the contrast a bit. Perhaps I also increase the shadows to make it more smooth, right? What if I want to also, let's say that I would like to decrease the speed. I make it a bit more slow. 60 No, 50%. 50%. So this is 50% slower with a different color correction. If I click Play here, you'll see that it's slower with a different color correction. It looks smooth, right? The color is not that on point, but we don't care about this for now, right? So what if I want to apply the exact same thing to this clip right here? What I do is that click I click, and I press Copy or Command C on my Mac. Copy. This is a command that you will be following a lot. So I want you to stay focused here. Copy and then hover your mouse above the clip that you want. Right click. Paste attributes or Command Shift V. Again, copy paste is Command C for copy, and for paste, it is Command V. But if you want to just copy and paste the clips, let me show you. For example, I copy the clip, Command C. If I press Command V on my keyboard, it's pasted right here above the timeline. It's fine. Don't worry about it. We're going to discuss about what is above the timeline later, right? But if I press Command C to copy and then right click here past attributes or Command Shift V, you will see that it asks me which attributes I want to paste. And those are the different parameters, if you can recall, that we can tweak on a clip so we can tweak the size, the blend, right, the volume, the speed, and the audio and the adjustments, obviously. So if you can recall, in the clip that we copied, we've changed the adjustments, meaning that we changed the color profile. We've also changed the speed, right? So if I click Paste now, you will see that this clip also has the exact same speed, which is 0.5 times the normal speed, so 50% slowdown as the previous one and the exact same color adjustments, right? So this is how you do not need to go ahead in every single clip of yours and try to manually achieve the exact same adjustment that you have with the previous clips. You can copy the effects that you had on the first clip and paste them on the second one. So this is the result that we have now, the exact same color profile, the exact same speed, all that stuff from one clip to another. Those are basic. Let me just trim it down because it got pretty boring, actually. Those are basic video editing principles, but it's very important for you to understand them, right? So this is the first one. This is the second one. Slow down. But guess what? If I want to have the trick inside, I can click blade here, the blade tool. Let's zoom out the timeline a bit. I want to see the part in which I do the trick, right? So this is the trick that I did so it starts here. I click on Blade, then A, select the middle part that I want to delete. I delete it, right? Zoom in the time a little bit, and you'll see that now we have this, for example. There you go. A small trick. I was actually pretty smooth. I'm good at skateboarding. This is not skateboarding. It's electric skateboard, but you get the point. I also really enjoy skateboarding, right? So, this was just some basic again, tool applications that we did. We know the most basic principle of video editing, which is cutting down the clip, right, and manipulating the speed. Now, based on that, in the next lesson, because at the end of the day, that's what you're going to be doing with A role, the A role is like the main video of you talking to the camera. And I know that there's not a video of you talking to the camera, but everything's just going to make sense in the next video editing lesson, in which I'm going to be going to be importing a video of me talking to the camera, and I'm going to show you how I would edit this video normally, right? And keep in mind in the next lesson, we're also going to be playing with these effects right here, adding text, adding captions, and all that stuff. So again, this video of me doing a skateboard was here for demonstrative reasons, just wanted to show you how to cut down a clip, how to manipulate the speed, how to manipulate the light, shadows, and all that stuff, how to change the adjustments of the clip. And now it's time for us to move to actually me importing a video of me talking to the camera. So I'm going to show you exactly how to do that and how to edit videos by yourself in capital U talking to the camera, right? So see you in the next dozen of the scores. 23. Edit A-Roll for a Clean, Polished Look: Adies gentlemen, now that we're done with understanding the basic overview and the basic tools, how to trim, how cut clips and how to stitch clips back together in Capcat it is time to show you a real world example on how I approach content creation video editing. It's very simple tutorial, I'm going to be demonstrating on a live basis in this video right here. And as I am editing this video of mine, I'm going to be thinking, if you will, openly, right? So everything that passes through my mind. I'm going to be demonstrating in this video right here, again, live as I am editing my video. Now, this video is just a random video that we upload on YouTube, right? I usually edit in final Cat Pro again, but for the sake of this demonstration for this tutorial, we're going to be editing in Capcat. And in this specific, again, lesson of the scores, we're going to be editing the Al. Now, before I dive with this lesson in Fry fire Cap gut, you should pretty much know what ARL is. So in general, in the video editing world, we have Arol and role. Arol is, if you will, the prime video that comes out of camera A or camera B, for example, it's the main video, if you will, the body of our video. BRL is additional clips, additional visual elements that could be shot by us or could be sourced from online sources. I'm going to show you some online sources to source roll that just enhance the visual stimuli of your clip of your content and help just drive the points while keeping engagement up. Now, if you can recall in previous sessions of this course, we elaborated on how if you manage to be good at storytelling and good at communicating your values and your ideas into a camera, you will not need heavy post production video editing, right? This means that this translates to the fact that you will not need crazy, more additional visual stimuli to keep your audience engaged. Because at the end of the day, what we're doing with the scores right here is that we trying to find the best way to engage our audience to watch our video. Throughout. If you have amazing storytelling skills, and you have no problem talking to a camera, then you probably don't need that much virolO you can even be great at storytelling and communicate greatly to camera and also add vil on top of that, just skyrocket your engagement, right? But nonetheless, it's good for you to understand what is virol, how to add virol and everything's going to make sense. But for now, for this session right here, we're going to be diving into the ARL, and again I'm going to show you in real time how I edit my videos. So let's launch Capcat and as you can see inside this program, I have now imported a new clip of mine, which is this clip right here. It's 13 minutes long, so it's like a whole video that's unedited. And you can see it if I zoom out the timeline, it's all of this. So I'm just talking and talking and talking for 30 minutes straight. So if I zoom in a bit, you will see that I need to figure out where I'm going to start streaming because it's time to start cutting because obviously I do not talk flawlessly for 30 minutes. This is a YouTube video, and this video was meant to be sent out to an editor to be edited. So it's not flawless. I make major mistakes, many mistakes, so we need to cut and remove the parts in which we don't want to be played on YouTube. So how do we do this? Every single video editor has headphones or has two speakers, and we edit based on the sound, right? So we do not care about the image at this point, right? Obviously, it's a very straightforward headshot, so I have my camera in the eyesight of mine in the same let's say height. Just a headshot. So there's no crazy things to change regarding visuals. What we're going to be doing is that we're going to be changing the adjustments. So I'm just going to decrease the contrast a bit and increase the brightness. That being said, after that, you know, there's not much there's not much things to change regarding the visuals. What we're going to be doing is that we're going to be removing parts that we don't like based on the audio. So whenever I do not, I say something that I don't want it to be seen in the YouTube video. So first, let's go ahead and actually edit the adjustment. So I click on the video, I go here, right? Adjustment, and I go down, I can also increase this so I can see better what's being adjusted, tweak the brightness, for example, increase the brightness, decrease the contrast. I do not like adding contrast in my clips. I can increase or decrease the highlights, the shadows, also. Amazing. So also add some clarity. I think this looks good. Let's see it. Yeah, this looks good. Great. So now it is time to start editing based on the audio. I need to increase the audio from my McBok because I do not wear headphones and I also want you to kind of listen to what's happening. Then what's going to be happening now that we're going to make the timeline bigger. So I want to see my timeline. Right? So here, I might even zoom in a bit. And in the timeline, how do we edit with audio? We see these wavelength right here. So these wavelengths in the timeline are wavelength of me talking to the microphone. So check this out. For example, here you see we have no wavelengths. I can guarantee you that if I click on this space right here, I will not hear anything. You see this? We don't hear anything because I'm not talking because there are no wavelengths here. But here is where I start talking, and I can see it because this is where the wavelengths start. So let me click Play here, let's see what's happening. I personally created nons and scaled more than 30 courses and attracted more than 20,000 students across the whole world. And in order to be able to do so, you see, I had a small problem here. I started saying that I've created all these courses and I've attracted all these students. But here, I stopped. Check this out. And in order Stop again, right? So we need to remove this part, right? So let's move ahead, and let's see what I say in the next part, which again, is the next wave length. And in order to be able to do so. Okay, so we're going to keep the first part in which I say, I've created Lonson scaled all of these courses. So what we're going to be doing is that we're going to be zooming in again, zooming in zooming in zooming in. And let's see again. Let's hover our mouse in this wavelength to see what I'm saying. And in order to. Okay, so this makes sense, right here. I'm going to start my video from here. Click, delete this part, and check this out. So I personally created. So you see I had the small delay there. I'm zooming in timeline even more, and I'm just moving it from here to delete it. Check this out. So here. So I personally created nons and scaled more than 30 courses and attracted more than 3,000 students across the whole world. Okay, stop. D see what I did there? I let it play. I checked everything out, that it's good. And now, because I know that I started to shutter here, I'm going to split this right here exactly in the time that I say the world. Across the whole world. And in order to be able to do so, So I also say in order to be able to do so, and then let's say what I say in this wavelength. And in order to be able to do so. Okay, again, I say this here. And in order to be able to do so. Okay, here. And in order to be able to do so, I researched the best. I've researched the. Okay. So in order to be able to do so, I think this final in order to be able to do so that I said would be the best. So again, World. And in order to be able to do so, and the order. Okay, so let's delete this part right here in which I just rehearse in order to be able to do so part. And again, go here, check this out across the whole world. And in order to be able to Did you see that? So removed all of the parts in which I said, in order to be able to do so, but it wasn't the best one. I keep the best part of this, and then we move on. And I just keep editing the video like this. And in order to be able to do so, I researched the best I've researched. So you see that? I say again the I've researched and it starts from here. I've researched Okay, so let's clip it here in order to be able to do so. Be able to do so. Okay. So this is where I stop saying in order to be able to do so. And then I start rehearsing the I've researched part. And I know that this is the best I've researched part, right? The best time that I said I've researched, so I can delete this. And now here it goes. So I've researched the absolute best online course patient tools for every single step of the process. Okay, let's keep this as the video. Let's delete everything else, right? So, 'cause I don't want to edit, like 14 minutes of video for you, right? Use it would be boring. How did we edit this Aroll, right? Just do a small recap. I edit based on the sound. So I start editing the video, and I close my eyes, and I just listen. I personally created nonsenscaled more than 30 courses and attracted more than 3,000 students across the whole world. And in order to be able to do so, I've researched the. Do you see how seamlessly we move from one clip to another, and the audience doesn't feel like this was a rough cut and that I've actually said I've do so like three times and four times. Everything blends seamlessly just because we edited based on the sound. This is how you edit Arol. Now, what we did pretty much in this lesson right here is that we using the blade tool, we removed the parts which we didn't like the parts that we didn't like inside the video. We take them out, we deleted it and stitched together the two parts of the clip that we like. Now we have Edited rl. In the exact same fashion as again, the things that I showed you here, you can just keep editing and keep editing for hours or again, as many minutes as you want inside your clip. You just edit your viral and edit your and cut down clips and delete clips and remove clips in order to have the desired outcome, right? So let's say, for example, now this video right here is 14 seconds. Let's imagine that I've edited all 10 minutes. What is the next step here? The next step is to add visual elements, right, and to show you how to add visual elements. These would be titles, music, sound effects, captions, and roll. And all of this will be done in the next lessons of the scores now that you know how to cut and trim and edit your Arol, right? So more information about this in the next lesson of the scores. 24. Enhance Your Videos with B-Roll: So ladies and gentlemen, now we're done with analyzing how to edit rol in Canva. It is time to discuss how to enhance these visual elements by adding rol. And that's the point of video editing to pretty much enhance the video that we've already produced and we've already shot. And in the first layer of enhancing the video, we obviously corrected some mistakes. We cut out the parts that we didn't like from the Al. So now we have a ready, color corrected and also cut, let's say, trimmed finished Al. Now it's time for the real fun to begin in video editing. And this involves obviously adding virile. So enhancing the video elements of our clip of our movie with more videos. In this son right here, I'm going to show you not only how to add vil, right, and how to match what you're saying with more visual elements, but I'm going to solve the biggest problem of beginner video editors, just like you, for example, completely for free. And this is the problem of sourcing l, right? Where do you find these videos? Where can you find videos of exactly what you're describing, right? So this is the problem that I'm going to be solving and we're going to be solving together with a very easy and straightforward manner, right? So let me show you exactly again as an Openfeld how I edit my videos and how I add rol to my Arol. So we're here again, inside of CAPCAt, and this is our Arol that we edited in the previous lesson of the scores very straightforward stuff, and we can go ahead and actually listen to the first sentences that I say. So I personally created ons and scaled more than 30 courses and attracted more than 3,000 students across the whole world. From my experience, exactly what I said here is. So I've personally created, launched what I say? I personally created, launched and scaled more than 30 courses. So I say I've personally created launched and scaled more than 30 courses and educated thousands of people across the whole world. Now, I want you to think, right, what visual stimuli could I use? What type of video could I use that will add to what I'm saying in this clip, right? I've created, launched and scaled. So what I would do, for example, is that I would really like let's say, when I say scale, I would like to have a video of a graph going upwards, like a stock graph, which means scaled, right? So that's it. The second video that we could also add is when I say thousands of people across the whole world to have a video of the globe, right, showing multiple places around the globe, right, indicating that I've educated thousands of people across the whole world. So again, I want you to go through your Arol and brainstorm think to yourself. In which parts of the video could I add VRL? Could I add visual presentation? The first one is a stock graph, so I go ahead and note down stock graph. The second one is the planet Earth, the world Rotating, for example, networking with people and that stuff. And let's move on and listen to the other parts. So I personally created launched and scaled more than 30 courses and attracted more than 70,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools so, research is also another thing that we could indicate with another video, and online cross creation tools is also something. Every single step of the process. Step by step is also a video, a keyword that we could add while looking for a video to add here. So let's start with the stock graph. And actually, let's start by sourcing all of the R that we want to add. What we're going to be doing in this step of the process is that we're going to be figuring out a way to download videos of exactly what I'm describing here. And we're going to be dragging and dropping the videos that we downloaded from the web and I do not want you to worry. I'm going to show you the best way to do that, right from the web and drag and drop them above my ARL. This is how we do VIR. So enough with the long awaiting, this right here is the website that you will be entering, and this is where we're going to be sourcing our Broll. It's very straightforward, very easy. It's called Canva. It is a free online tool. I have a Canva master class if you want to master Canva, updated in my profile here. It's 2 hours of mastery in Canva, the most updated master class out there at the moment. And I'm not going to go into huge detail on how to use Canva. Again, you can enroll in the master class and you can appreciate how to use Canva and master. In this master class of mine, we're going to have a thumbnail guide on how to create thumbnails with this amazing tool right here, Canva in the future. But for now, what I want you to do is I want you to create an account and click on video, right, and go to ten ADP full HD video. Once you do this inside of Canva, you will be in this stage right here. So you will see you're going to have all of these clips. And each one of these clips will be you can see, by the way, this is a small timeline. Each one of these clips will be a viral video, we're going to be sourcing, and how will we source viral videos? We're going to go to Elements, all right? And we're going to search right here in this search bar exactly what we're looking for. What did we say we were looking for? I stock graph and planet Earth. So check this out. Stock growth, two keywords. I go to videos and check this out. All of these, if I hover my mouse above them, those are stocks growing, growing stocks growing. I like this video right here. So what do I do? Click it and it's right here on my timeline. What is this? Let me just command Z. Here it is. Check this out. You can see the margins of the video are smaller than the margins of my background. So I right click and I go to set video as background, and now the video is my background. And if I put my playhead in the beginning because I told you that all video editing principles are exactly are exactly the same, right? We have the playhead, we have the timeline and all that stuff. So I go here and if I click Play, you can see that this is exactly the video that we want to source and the video that's going to be playing to add visual stimuli that we have in CapcoD, right? So this was a stock graph. Second, we want a viral of Earth. So let's networking, for example, worldwide. This could be two keywords that we could use. Let's see. This would be good. This would be good. I say I've educated thousands of students around the whole world. So I want just a way to connect with the world, to visualize, again, that the world is connected. This is good. This is good. This is good. I like this. I also like this. Let's see here, let's search a bit more. Mm. Okay, let's use this one. Let's use this one. I like this. I like this because it shows multiple places from Earth. Right, click Set videos background, and just like that, we have our second clip. How cool is that? All right? Let me click on CapcAT let's actually remind ourselves what else I'm talking about. Across the whole world. And in order to be able to do so, I've researched the app. Research, for example. It's good research. Research. Research, research research. We could use this one. We're not talking about medical research here, so that's off the record. No. Perhaps we could use the word analysis, analysis, right? Let me add a new page here. Analysis. This could be it. This, for example, is good. This is also good. Sure. Let's add this one. Research. Set videos background, click on Capcat. Let's keep listening. Absolute best online course creation tools for every single step of the process. Step by step would be another. And I guess the final thing that we could add here, step by step, keyword very simple, go to videos, and you will see that we have a step by step process. I just want to indicate that it's a step by step process. Let's see. Let's see. Illustration of a step by step process. I don't see anything crazy. Guide, for example, could also be step by step guide. Okay. You get the point. I'm not seeing something regarding step by step. This could work. This could also work. Yeah, this would work. I don't want to overdo viral, so we're going to not use step by step actually. Let's just use these clips of we source right here. What do we do now? Close tab. You can say we have 52 seconds of video, for example, but we're going to be trimming this down in our editing software. So click on share, right? Download, download pages as separate files. Very important for you to do so. And you can also make them four K. I do not care about the resolution at this point. I just click Download, and you will see that it's downloading right here. Let's wait a bit because obviously, these are ful HDVOs, so you got to wait a bit for them to be downloaded. Let me move this window actually right here. I'm going to keep an eye on them as we prepare our Aroll. So again, to recap we're going to be adding vil. Let's see where. So I personally created launched and scaled more than 30 courses. So here, at this point, we'll add, again, the exponentially growing graph. I attracted more than 3,000 students across the whole world. Across the whole world will also be another viral in order to be able to our things our Bal is downloaded, and I just downloaded the Bal, but let's see. I've researched the absolute best Research Research the absolute best online course creation tools for every single step of the process. Okay, so we saw the ARL one more time. Now, check out the cool stuff. We downloaded again the videos, and what I'm going to be doing is that I'm going to be dragging and dropping those three clips that we just downloaded in my timeline. Leave them, and here they are. They're sourced. If we move away, you will see that these were randomly distributed to the timeline. So we have clip one here, clip two here, clip three here. It's three clips. Randomly, completely, randomly distributed in my timeline, you can see, they completely ruined it. So what we're going to be doing now is that we need to trim viral down, right? So, for example, what is the coolest part of this VR here? I like in the beginning, actually this clip when it shows that it's growing. And actually, I like it from here. So what I'm going to do is that I'm going to click on B, Blade, click here, start from here. Here, click again here, right, delete the first part, delete the last part, and this is our first viral. Let's start trimming the second clip, right? I'm talking about the whole world. I think that it could start from here, right? So I click here and end it here. Then I remove the final part, I remove the first part, and here is our second clip. So what we're doing is we don't care of the positioning of these clips for now. What we simply care about is only to trim them down, to make them to make the duration lower, all right? Shorter. So we click here, we click here. We delete the first part with list we delete the last part, we delete the first one. So we got clip one, Clip two, clip three. And here's the thing. I hit this video vinci b that I want you to keep in mind forever. In video editing, the clip that is I'm sorry, I video ting, the clip that is above always is shown first. What do I mean by that? You will see that right here. If I hover my cursor around this part of the screen, this clip, which rests above this clip right here is seen first, right? Because if you will, the eye of the viewer, right, bear with me here. The eye of the viewer visualizes stuff from upwards to downwards in your timeline. So people will first see this clip and then see this clip. What do I mean by that? If I click on this clip right here, and I go to adjustment or was it here? Actually? I want to reduce the opacity. Yeah, it was here. If I go to this clip and I go to opacity and I start decreasing the opacity, you will see that below this clip rests the other clip, right? Did you get this? You understand, right? Below this clip, it press the other clip because this clip is above my clip. Anyway, we do not want to change your pasty. I just mentioning that if you place a clip above another clip, this clip will be seeing the clip that is above will play first. So what I'm going to be doing exactly, I'm going to be pausing my video, exactly where I want my tal to start. So let's see it one more time. So I personally created ons and scaled Scaled, right? 30 forces and let's see one more time. So I personally created When I say lounge, I would like to be able to start. So I've paused my video, exactly what I say launched, and this is where this video is going to start the l. Let's it one more time with the viral now. So I personally created launched and scaled more than Exactly. This is where I want it to end. So here that it ends, I can either drag the last part of my clip exactly where the playhead when I pause the video, or I could either click B and proceed to trim the video down. Did you get what we just did? So I paused the video when I wanted my viral to start and I paused again the playhead when I wanted my video to end. So I knew exactly where to place my viral. So let's see it one more time. So I personally created ons and scaled more than 30 courses and attracted more than 3,000 students. So, now it's where I'm going to say across the whole world. And actually, I want this clip right here, the clip of the globe to play when I say attracted more than 78,000 students. So I'm going to play again my video, and when I say 70,000, I'm going to pause it before I say. One more time. Attracted more than right here. I haven't said it again. So click on this. I drag it. I wait to say 70,000 students across the whole globe. 70,000 students across the whole world in order to be Okay, so right here, I want this second clip to end right here. And I know you do this. So I've researched. Research. Able to do so. I've Research there this clip. Research the absolute best online course creation tools for every single step of the process. There you go. So that's how we added viral. It's very simple. Did you get it? I do not want to over complicate things. I knew that it's a very simple process, but here's how we added virol. Now, we're moving along. We're making steps into making this even better. I showed you how to edit the Arol. I showed you how to add and edit the viral. There are a few more things that you can also add to make this process a bit cooler and more fun and more engaging. More specifically, what we're going to be doing is that in the next video, I'm going to show you how to add titles, how to add captions, right? And finally, how to zoom in and pinch in in the correct parts of the video, right? By the end of the next video, you will have concluded the video editing part in which we discussed about visual elements, and you will be ready to move to the second part of the, again, video editing module of the squares in which we're going to be discussing about enhancing our audio in our video, right, while editing videos. So I hope that you enjoy this video regarding viral. I'm going to show you, I'm going to see you in the next lesson of the squares. 25. Add Motion with Keyframes & Punch-Ins: So, ladies and gentlemen, it is time now to start enhancing the visual elements even more and take things to a whole new level with these final things we're going to be tweaking in the Al and the viral of video. So pretty much do a small recap of what's going to be happening in this video right here. I'm going to show you how to add titles and how to change these titles to match the vibe of your video. Then I'm going to show you how to add captions. And then finally, I'm going to show you how and in which part of your video, you should pinch in, if you will, in the Al, just to add a whole new layer of explosiveness in your content, right? So enough this introduction, let's launch Capcat and let me show you exactly what I'm talking about. So this is our clip. This is our project. We've got our Al. We've got our viral up here, right. And again, when we click on the clips, we get to change them and tweak that stuff. And the first thing that I'm going to do is that I'm actually keep editing the Arol to just pinch in. And I'm going to show you two ways to When I say pinch in, I pretty much mean increase the scale. Why do we increase the scale? Because again, it all comes down into engaging our people and engaging our audience to start viewing us from the beginning to the end of the video. And a way to do this is to actually it's just proven, evidence based proven that if you at some point of the video, zoom in and then zoom out, it just keeps engaging. Keeps them engaged because again, you just increase the visual, let's say, variability that you have in your video. What do I mean by that? Two ways to do this. Let's zoom in the timeline a bit. Let me increase the volume so you guys can hear what we're playing, and let's click Play here. So I personally created ons and scaled more than 30 courses and attracted more than 3,000 students across the whole world. And in order to be able to do so, Okay, so here in the beginning, we've actually added vil. So it's not that easy to pinch in. So there are two ways that we could approach this. Either we could decrease the viral a bit, so we can start editing the Arol, right? Or we can do this effect in this middle clip, and that's what I'm actually thinking. So let me zoom in a bit, and let's hear exactly what I'm saying in this middle clip right here. And in order to be able to do so. So you see, I say in order to be able to do so. So when I say the word order, this is where I want to just pinch in a bit. So let's do this. What we're going to be doing is that I'm going to be putting my playhead here and right before I say order, I'm going to press space. I'm going to pause my video and ignore. So right here, right? This is where I say order, a bit below that, a bit behind, right here. So check this out. BlayTol I'm splitting this and I've split it again, right? Click on this video, go to scale, and let's just say I'm going to do 110, 110%, which is just a bit. And when I press Enter, you will see that it will pinch in right here. I pinched in. So check this out. Check how it looks now. World. And in order to be able to do so. Did you see that? Did you see that? When I say in order, I just commanded the program to just zoom in. Look at this. And in order to be able to do so, I've. And in the next clip, obviously, the scale goes back to 100% because we haven't changed this. It's just a small trick that you can apply zooming in and zooming out from, again, your clip. So this is how it looks now. 3,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools. For every single step of the process. So check this out. We can actually do this also here what I say every single step of the process. This would be three ways to just zoom in, zoom in, zoom in, and make this even cooler. I want you to be creative, and I didn't know, again, these creative things, but I want you to start thinking like me, like an experienced editor, and this is what you would be thinking. So check this out. For creation tools. So every before I say every, I'm going to click on B, and I'm going to clip this. Every Single. It's also a point in which I want to zoom in again. Single step is the final point that I want to zoom in more. Of the process. And I can see that I'm going to say process here due to the audio wavelength. Check this out. When we're pinching in so many times, so we're going to be pinching in one time, two times, three times, four times, I do not want to increase the scale 10% each time. So I don't want to be like 100% here, 110, 120, 130, 140 because then we're going to be too much pinched in, right? So check what we're going to be doing. We're going to be here. And let's say 105, for example, in this clip right here, then this clip would be 110, right? 120, right? And it's also too much pinched in, I think. So let's actually change this 105. Let's do 108, right, 112 in this clip right here, and in the final clip right here, let's do 115, right? That's what I'm thinking. And it's also too much pin stain. So let's see it again. Tools for every single step of the process. Did you see that? We just started zooming in, and we matched, again, the visual stimuli with the audio stimuli, which is just what I'm saying, check this out. For every single step of the process. Did you see this effect? And that's just a way to just pinch in and make your videos more engaging. Now I'm going to show you something very cool. What if you actually don't want just to pinch in, but you want gradually, as you're talking for the video to be smoothly zooming in. So the zooming that we did, the pinching that we did wasn't smooth. If you see the transition here, it was from 100% to the next clip, which is 110%. But what if we wanted to make this Zoom effect smooth? And we actually wanted to have our clip as I'm talking smoothly to be zooming in. Check out how you're going to do this. We're going to do this and we're going to achieve this by using the so called keyframes. And how do I apply a keyframe? I select the video that I want. Which is this video right here. Let's say that throughout this video, I just want myself to be zooming in slowly from 100% to 110%, right? So I select this video right here. I go to the beginning of the video, and when I see scale, I click on this button right here next to the scale, which says add keyframe, right? Click on it, you will see that I just added a keyframe. Now I move to the final part of the video, and I say 110%, and I also add another keyframe. And as you can see, the scale is down 110% in the end of the video, and the keyframe has been added. And what's a keyframe? Keyframes, in general, aren't a topic that's easy to grasp for complete beginners regarding video editing, but I want you to think of keyframe as coding inside of a video editing software. So what a keyframe is is that you command the editing software to perform a task automatically. And when you start the keyframe, you need to place the playhead somewhere. So, for example, I wanted this command to start in the beginning of this clip right here. So I placed my playhead in the beginning of this clip, and I commanded the software by adding a keyframe. And the next keyframe of mine, I added in the end of this clip. So I placed my playhead at the end of this clip right here again, and I added the second keyframe. And any change that I apply from one keyframe to the next keyframe, right, will be automatically done by the editing software. The change that we applied in this case, was zooming in from 100% scale to 110% scale, and check this out. If I click research the absolute best. You will see that we're zooming in gradually. I don't know if you can see it from here. You see it? If I click here and I just hover my mouse, you know, on top of the timeline, you can see this video is zooming in gradually, right? This is a very cool effect and it's very easy to apply it. It's a gradual, again, zoom in using keyframes. So let's see now what is at which stage is our edit. Let's see it from the beginning. So I personally created loans and scaled more than 30 courses and attracted more than 3,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools for every single step of the process. Starting to come, pretty engaging, and I absolutely like it. Now, remember that we added a keyframe here. Let's add the same keyframe to this clip right here. But how would you go and approach this? There's a smart way, right? And there's a dumb way, right? But you guys are smart editors because I told you. The dumb way would be to start again, click on the beginning of this video, go to scale, click on keyframe, go to the end of this video. Click again, keyframe and then move the scale. But that's a dumb way, but we're smart video editors, and we like to save time. So what we're going to be doing is we're going to be clicking on this video right here, pressing Command C or right, click Copy, and then go to this video right here, right, click Paste Attributes, right? Because the same effect that we apply to one clip, we want to move to the second clip of ours. So what attributes do we want to keep here, right? That's the question regarding video attributes, the location size, the blend, and the canvas, right, and the adjustments, you can see that we have basic adjustments. So let's paste and see what's going to be happening. So, it says, clip is too short, maintaining keyframe timing will result in lost keyframes. So let's see what we got here. You will see that once we paste the attribute, we get the keyframe right here, and we can also move the keyframe wherever we want. Let's move it right here. And you can see that the exact same keyframe which is zooming in a smooth zoom in from again, 100% to 110%, can be seen here. So let's click Play. I personally created loans and scaled more than 30 courses and attracted more than 3,000 students across the whole world. Now, I don't want you to be misguided by the viral that plays on top of our clip. If I disable this and I disable videos, by the way, by clicking on them and pressing V on my keyboard, you will see that it's also zooming in below the al we added. It's just the Bal overshadows the clip, right? Because we want the Bal to be there. Um, that's pretty much it regarding punching in in the Arol, right? And now it's time to show you how to add titles and captions. That's going to be the second segment of this installment, right? I'm going to be doing this in the next lesson of the scores just for this lesson to not to be overwhelming. So again, in this lesson, we discussed about how to add keyframes and how to punch in and pinch in your Arol. And on the next lesson, we're going to be talking about adding, again, titles, keyframes, titles and captions to your video to make it a bit more engaging, right? I'm going to see you in the next lesson. 26. Boost Engagement with Captions & Titles: Time to add titles and captions. Let's open our timeline right here and let's see how we can approach this. So captions and titles are two completely different things. Let's start with the basics, right? Captions will run throughout your video or at least in the parts of the video in which you want to highlight something, right? For example, let's say that there's a part of the video in which you're talking too fast, right, about a very important thing, and you want to highlight this. This is where we keep the captions. In general, for educational content, I like to keep the captions throughout the video. Right? Especially if English is not your primary language, right? So this when we keep captions throughout the video on ads, right on short form content, this is where we need captions because also, many times in short term content, people will be viewing a video of yours without having headphones or without having earphones or without listening to the sound that you're saying. So having captions will just capitalize on the fact that these people might not have headphones, right? And you just will communicate your message without audio. So how do we add captions? You're very lucky because CapcAD is one of the best tools to add captions to your videos, and let me show you exactly how to do this now. So we go right here to captions, right? Add captions, and we can either import one or we can go to auto lyrics, templates, and auto captions. What we're interested here is auto captions, right? Spoken language is English, and we can again change some different stuff regarding the pro version of Capcat We do not care about this. We click congenerate, and we simply wait for Catcat generate the captions. This is crazy, right? It's insane that we just generated all of these captions automatically like that. Back in the day, you had to add titles and change each title to what you're saying. This wouldn't be done automatically. This is a new thing has been happening in the last years, and trust me, it's a complete game changer. Now, these right here are the captions that we added. You can see them. They're automatically added to our videos, and I do not expect them to be perfect because even these models, they tend to do mistakes and they tend to do, again, some mistakes with a text with a copy with a captions. And let's go ahead and actually tweak these captions. So let's see how CAPCAT did in the first place. I personally created ons and than 30 courses and attracted more than 2000 students across the whole world. And in order to be able to do so, I've researched the absolute best and in order to be able to do so. So you see that, for example, in order to be able to do so it is too short, so I can lengthen it right here. Whole world. And in order to be able to do so, I've researched the absolute best online course creation tools for every single step of the process. So, again, this is also a bit short, so I'm going to lengthen it. So you can see it just can drag the end of each title and you can lengthen it. And just tap in what we said previously, you can see that the titles right here are indicated by this sign in CavCat which indicates that it's a title, and it's not a video. The videos are indicated by this sign, right? We can hide all the titles or show all the titles. Again, we can hide all the viril and show all the viral with these buttons right here. You can also mute the vil or unmute the rl, and we can do the exact same thing right here. Now, based on what we talked earlier, right? You can see that titles rest above the l in the timeline and above our main clip in the timeline, and this is why the title is seen. If I move the viral above the title, you will see that the rl will be seen and will be hidden because these are the different layers of video editing. Now, how do we change the titles? Because what I don't like, for example, regarding captions and captions and titles rest in the same part of the timeline. More about this in just a second. Something that I don't like about captions is that they're too long. So for example, I don't like it. I don't like this caption which says, so I personally created loans and scaled. I would like to have one word, the word so, and then another word I personally, and then another word created, if that makes sense, to make the captions a bit more fast paced. So how do we do this? We select them and we select them all, right? And in this menu right here, you will see that we now get to change and edit all of the captions. So we can change the size, for example, right? We can change if we want it bold or not, if we want it underlined or not. We can change the color, right, or we can change the style of the titles, right? We make them glow, for example. We can make them not glow. We can make them we can have an outline, right? In general, I want to remember that the more symbol, the better in everything, especially in titles. We can also change the font, and this makes sense. Changing the font is something that people do in general, but good captions, and you will see that in this window right here, all right, you get to change the captions. And let's say, for example, that caca automatically saw something and tried to transcribe it again, using AI, that's how cacat works. I tried to transcribe it with AI, and it failed, right? I didn't get the job done. So we can go ahead and tap in here and change stuff and change words. Let's say, for example, that in names many times Caccat doesn't know names. So we tap in here and we change it. But the coolest thing that I want you to see is that if I click somewhere and I press Enter, right, you will see that the next the title is split automatically, right here. The caption is split automatically, right? And this is how we make a long caption sorter. So I personally created, right, launched and scaled more than 30 courses, and scaled enter more than enter 30 courses, and attracted, enter more than enter 70,000 students. I said actually 75,000, for example, so let's change 75,000. And you can see that as I'm editing, this timeline gets automatically updated. This is extremely powerful. And I'm very happy that technology has progressed in a way in which we get to edit at this level. This would take so many days to do before capt and before AI. So the whole space enter world and okay, space in order to be able to do so. So I like, again, to have my captions edited. Again, to make them small, I don't want whole sentences in my captions. I feel like it's more engaging for the audience. The best online course creation tools for every single word, step, one word of the process. So you can see that the captions up here were automatically edited because we edited from up here. So let's see the final result now. Press timeline here. Let's click Play. I personally created loans and scaled more than 30 courses and attracted more than 70,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools for every single step of the process. How cool is that? And just like that, we added captions, right? So let's say that I actually want to add a title now, right? And not a caption. So where should we add a title? I like the 75,000 students. So let me see it one more time. Let me preview the video one more time. I'm going to show you where I'm gonna add. I personally created launched and scaled more than 30 courses and attracted more than 3,000 students. So I personally. For example, created, launched and scaled, right, would be opportunities to add big titles there just to highlight the importance of what I've done. So what I'm gonna do is that I'm going to delete this created, delete launched, delete scaled. Let's see it again. Created launched and scaled. Amazing. More than 30 purses. Great. So here, I'm going to add with a big title, the word created, the word launched, and the word scaled. So how do we do this? We go to text, right? You see default text, right here. So we source it from this window right here. I click on default text, and I can either drag and drop it or click the plus icon right here. So let's trim it, right? So I can lay tool, click A to select tool, delete, trim it. And you can see that the default text, it's pretty much a big caption. That's the title, right? That's the title. So I go here right here, this menu right here, and I dip down the word that I want to use. So let's say that I want to use created, right? Because I want to highlight the word created. Let's make it bold. All that stuff. We can increase the scale. Right here. Created. Let's click Play. Created. I personally created. Created here. Created. I'm going to copy it now, and I'm going to paste it, and you can see that I have the exact same title right here. This is the smart way of editing. Because we could also go here, source a new title and add the exact same effect to this title. But we're smart editors. We want to have the exact same effects from one title to another. Launched I'm going to stick this right next to create it. And here I'm going to type down Launched. All right. So I personally launched right, launched here scaled launched. And I say a small, so I'm going to copy this, paste it here, right? Right here, you will see that this is the time where I say and I'm going to copy and paste it and where and ends, I'm going to say scaled. Scaled. Scaled right here. And scaled. So what did I do here? What do we do? We added titles, and these titles acted as captions, right? So we removed these captions that were automatically created, and I replaced them with big titles because I wanted to emphasize the fact that I've created, launched and scaled. Now, you do not need every time to add big titles that act as captions. But for the sake of this video right here, it just made sense for me to do this. I showed you, though, the important here thing is that I showed you how to add a title to your video, right? So check this out. So I personally created loans and scaled more than 30 courses and attracted more than 70,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools for every single step of the process. I think that our video at this point is on an awesome level. We've taking things very far regarding how we're editing the A role and how we're editing the B role of the video. And it's now time to move to the second part, again, of this video editing process, which is sound design. Now, I'm not going to go into huge detail regarding sound design because it is something that you can literally research and get a degree on. There is literally a degree around sound design in film but what I'm going to show you is how to source free music, where to find music for your videos, and how to add sounds and also where to add sounds for your videos, right? So, more information about this in the next lesson of the scores. 27. Improve Video Impact with Sound Design: It's time to discuss about music, time to discuss about sound design and how to complete this look of your video by adding audio, adding music, adding sound design, adding sound effects. Right? Now, Ken, this is a whole new theory that you can study, sound design. It's very interesting. I'm very interested in sound design, right? I was never good at audio. I was never good at sound, but I was always intrigued by this process of adding the correct music tracks, adding the correct sound to your video. I'm going to give you a small tip here. Sound is what communicates the emotion that you want, again, to give to your audience, right? The best way to communicate emotion isn't by words, isn't by extreme visuals, it's by sound. And sound is what makes people feel. This is proven by music, right? Music doesn't have any images. There are video clips, but at the end of the day, like classical music, for example, has absolutely no images. It's just music. You can close your eyes, put some headphones on, and it will make you feel stuff. Then the exact same thing applies with music. In our content creation journey, as content creators, we use music, right, to dictate the tone that we want to give with our videos. For example, if our video is happy, we use a happy track. If our videos informational, we use another, for example, track of music. If our video is dramatic, we use dramatic music, just like that. So in general, I want you to use music as a way to communicate the emotion that you want to get to communicate with your audience. Now, in our case, in content like this, long form content in which we elaborate on a concept that it's not that crazy, emotional, we need the so called background music. And in this period here, I'm going to show you how to source background music, how to download background music, and how to apply this track to your, again, timeline into your project. So here we are inside Cap cut with the previous project that we've edited with the captions, the titles, and everything. And now it's time to start sourcing music. So how do we do this? Very simple, very basic. Our best friend here is going to be yes, did YouTube. So on YouTube, let's search for a track. And the best way to do this is, again, you have full creative freedom on what music you want to add and what music you want to search. I'm just going to give you some examples. You can go ahead and search for background music. No copyright, especially if you're creating like courses and YouTube videos and that stuff, you not want to have copyright in your music. So again, no copyright, background music, right? So you have, the freedom to use it, background music for YouTube videos, event, no copyright music. I would also, I like to say, like, background music, no copyright. Lo Pi, for example, is just a niche that I like in general, and I see that it resonates well with my audience. So let's hear this track right here. It's called Insomnia, Lo fi background Music. So I like this, alright? Let's use this for the sake of this demonstration. Again, you can spend hours researching for music, just like a small side note here. You can spend hours researching for music. It never stops. There's so many tracks. There's so many possibilities. I do not want you to enter, like this pitfall and this vicious cycle of new tracks and new tracks and trying to figure out which music track you should use. Just pick one that, in general, fits your niche and fits your type of video and use it. Now, another thing that I would like to state is that if you want to drive emotion with your video, you might as well first choose the music track and then edit the visuals based on the music and not add the music into the visuals. This is for videos in which you want to communicate emotion with your subject. That's very important, right? In other cases, just like the speed rate in which I note down stuff about my course creation process, I do not want essentially communicate some type of emotion. I just want some music to just accompany my visuals, right? So I click here, and then I go to this amazing website, YouTube to B four Converter or YouTube to NB three converter even better. If you want to download videos from YouTube as B three files. So just as music files, you go to B three converter. If you want to download all the video. So both video and the music track, you go to MBFour Converter, right? So make sure that Yang artists have no problems with you downloading the sign, the track. You can also download it from here. So we can also, click on the description. This artist is kind enough that he has given us a link to download. Again, the track, that being said, you can also download it from an MP three converter. That's what I do, right? So you copy the link of your YouTube video. You go here, you copy it. You go here, you paste the link, right? And you can see that it automatically recognizes the clip, and now we're ready to download, right? So you can choose your format, choose always the best format. Obviously, we have some ads. It's fine. We click on Download now and we should be downloading. So yes, right here, you can see it. It's downloading. And now that it's downloading, once it's downloaded, we can go ahead and trag it, right, and drop it on our timeline. And this, ladies and gentlemen, is how simply we manage to add a music track to our timeline, right? Now, whenever we do something in this video editing space, we always have some problems, alright. It's with every single step that we take. You will see exactly what I'm talking about the first problem is when I press play. Let me do that for you. I personally created nons scale more than 30 hours D problem? I don't know if you can hear it, but the audio track is just too loud. Two ways to decrease the volume of our audio track. We go and by the way, you can see here that we have a complete complete new line here, which is the audio track. Now, there are two ways to fix this. The first way is to grab this line right here and just decrease it to where we want. The second way is to select our audio track and go here volume and start decreasing it. And we find the perfect volume by simply experimenting with it. So we're here. Let's see this. So I personally created loans and scaled either go a bit below that, right? I attracted more than 3,000 students across the whole world. And in order to be able to do so, I've reached. So here's the thing. I like the audio track, but first of all, this audit track is huge, so it's more than 10 seconds. So we need to trim the audit track down. That's the first thing. The second thing is that I like the auto track in the part in which I can hear the bass. So what I do now is that I completely detach the audio track from my timeline, so it has nothing to do with my timeline here, right? And I'm going to be just listening to the audio track here in my timeline. So let's just put it somewhere else in the timeline and just listen to the audio track. So I like this part in which we have more drums and more bass playing, and I want to introduce this part to my audio track to my video. So what we're going to be doing is that we're going to be trimming down our audio track right here in our timeline. So again, press B, have the blade tool and trim somewhere here because I know that the cool part is somewhere here in my audio track. I select and delete the first part. And I just track this first, again, edited audio track. So again, whenever we're adding a new role, whenever we're adding a title, whenever we're adding an audio track, we always need to trim it down to the preferred part of the track, right? In this case, I just told you that I like the part in which the drums start playing. So this is the part in which I'm going to be adding to my sequence. So let me decrease the volume a bit, and let's go one more time. So I personally created launched and scaled more than 30 forces and attracted more than 3,000 students. In general, -30 decibels, I think, is a fine line between an audio track that you can listen and it doesn't get and it doesn't irritate you. So let's go one more time and see it again. So I personally created loans and scaled more than 30 courses and attracted more than 70,000 students across the whole world. And in order to be able to do so, I've researched the absolute best online course creation tools for every single step of the process. Like this. I like this, and I really like the audio track that we used. So check out the problem that we have now. If I zoom out the timeline, you can see that we have this huge audio track right here, which plays for 2 minutes, but we only have a ten second visual clip. So what we're going to be doing is that pretty much, at the end of our clip here, I'm going to click on B, and I'm going to blade this down, select it, and delete it. And just like that, we have, again, our new sequence. And I want you to check this out, the small button right here, right, if it allows us, if I can grab it. So do you see this small blue Tingy that I'm dragging and creates this shadow. This shadow is an automatic key frame, right, placed automatically from the software. And if I drag it, you will see that the audio will gradually fade, and this is a great way to end your videos with the audio fading, right? So imagine if I don't have this, for example, without fading and I increase the volume a bit so you can hear it. This is how let's say the video will end. So let me show you without it, right? I don't know if you got this. It's just very abrupt. Let me make it a bit bigger so you can check it out. Decrease the volume a bit, Rolls. Okay, so just completely shut down from 100% to 0%. But if I take this and I drag it, check this out now. Let me zoom out a bit. Cross. This was more gradual. Did you get this? You need a trained ear to get it, but trust me, it is there, and it makes a difference in the editing, and that's all you need. So move this down to -30. This is a good decibel for your background song. There you have it, alright? We just personally created. We just added a song, and we also the music track, and we also decreased it, so it gradually fades as the visual stimuli of our edit stops. Now, there are many other things that we can add regarding both viral and sound. What I want you to remember Is that just as we have our A rol and our l, right? So our Arol is again me talking to the camera and our viral are the visual elements that we added to enhance the edit exactly in the similar fashion, I want you to imagine that the Arol of the audio is the audio that comes from my self talking to the camera, and I can also go ahead and detach the audio, right? Extract audio. Alright, so just to make it more clear for you guys, right? Check this out. So we get the Al, right? And what I did is just pretty much detached the audio from the video of me talking to the camera. We have our Al, which is me talking to the camera, and then we added virl which just enhances the visual stimuli. This is viral, this is viral, this is viral. And again, the captions and the titles, which again, gave another layer of visual enhancement. Exactly, as we have ARL and viral in video, we have the same thing in audio. We would get we would say that this is the al of our audio, which is the audio of me talking to the camera, the audio produced from the microphone, and the role are the additional auditory stimuli that we add to create a new layer of, again, effects and a new layer of engagement to our videos. So this is the Al of video, the main audio track of me talking to the camera. And now we also get to add more stuff. The first thing that we can add, just like we added these videos right here is an audio track that could be playing. Another thing that we could add are some sound effects. Now, of course, in order for you to add sound effects, you need these sound effects to match what is seeing in the screen. In this case, there is not really a sound effect that we could add. For example, if this was something more comprehensive and we're describing the sea or the mountains or some kind of animal, then we could add sound effects of these animals by following the exact same way that we sourced and added this music track. So we would go on YouTube, for example, and on YouTube, we would search for mountain sound effects or natural sound effects. If again, the video was showing a mountain, we would go and paste the sound effect on YouTube 23 converter. We would download it and we would place it exactly in the place in the timeline in which would Again, it would match this sound effect. So what I want you to get from this editing tutorial and in general in this editing section of this course is that video and audio are interconnected, and we have our main video and our main audio source, which is just the talking head shot that we talked about, and we've planned, right, by screening a studio and bringing a studio and all that stuff, right? And on top of that, in post production, in order to keep the audience engaged throughout the video, we can add more stuff and start building up on this. So we can add viral, we can add music tracks, we can add sound effect, we can add captions, we can add titles, right? And now you know how to do all that. Right? So this concludes the video editing module of the scores. But there are much more things for us to discuss about and for you to learn, right? And I'm very happy that you made it up until this point of the scores. Now, you have, again, a secular understanding of what is content, how to target the correct people, how to plan the content, how to plan your content, how to rig a setup, how to produce the videos, and how to edit the videos. And now it is time to start uploading and discuss about the technicalities of this whole process, right? So I'm very happy to have you here. I'm going to see you in the next lesson of the scores. 28. Create Thumbnails That Drive Clicks: Ladies and gentlemen, I'm very happy you made it up until this point of this course. And at this module right here, just as I promised in the end of the previous module, we're going to be analyzing everything there is regarding thumbnails. Now, thumbnails are obviously a specific for YouTube, right? So you obviously design thumbnails. To upload them on YouTube with your videos, but trust me, having a circular understanding on how to captivate and how to capture the eye, right, and make people click on an image on a video, right, to have it play, it's a very important skill for you to have as a content creator. So regardless if you're going to be repurposing your videos for YouTube or uploading short form videos on, say, Instagram reels, TikTok, and that stuff, it's very important for you to understand how to design a basic thumbnail as a content creator. Trust me, this information right here in this knowledge will not go to waste. And one way or another, you will at some point be called to create a thumbnail. It could be for your website, it could be for one of your videos. So let's sit down here, analyze everything there is around thumbnails. And I can promise you that by the end of this module right here, you will know exactly what is a good thumbnail, what separates a good thumbnail four from a great thumbnail and how with the minimal amount of effort, like with 20% of effort, you can achieve 80% of the result, right? So before we start with this first lesson in which we're going to talk about the theoretical side of the thumbnails. And by the way, in the next lesson I'm going to show you how to utilize the power of Kama, a completely free graphic design online tool for you to create your thumbnails. Before we do that, right, it's very important for us to analyze the importance of a thumbnail. And again, why we care more about thumbnails rather than just titles and the content of our video. So on YouTube in general, there's a concept of the TNT, the so called TNT. And that's the title thumbnail. So T title thumbnail, the next D. The TNT is more important than the video itself. Why? Because you could have the absolute best video produced with cinema cameras, just like Mr. Beast. You have like 30 Aria Lexus. Those are cameras that cost $20,000. And even if you have the best video on planet Earth, if your TNT isn't good, if your title and thumbnail, you know, aren't good and aren't sufficient and don't make people click, then guess what? No one's gonna appreciate your content, right? I don't know if you can recall the content calendar, right, that we mentioned, and I had a whole lesson on the content calendar in the previous lessons of the scores. But in the content calendar, I mentioned that you first brainstorm the title and the idea of the video and the famil and then actually go ahead and create a video. That's extremely important. The thumbnail not only captures the eye of the viewer as they're scrolling on YouTube as they're scrolling on their homepage. But the title in combination with the thumbnail, makes a small promise to the viewer, right? And that's some people call it clickbait, right? The title and the thumbnail combined, make a small promise to the viewer. And it's like they whisper to the viewer, Hey, if you click on this video, this is what you're going to see. For example, a title and Tumbil of Mr. Beast could be something like I purchased 20 Lamborguinis, right, as a title, and the thumbnail would be Mr. Beast sitting in the middle with 20 Lamborghineis behind him. This style and thumbnail is like it's promising to the viewers that, Hey, listen, if you invest the time and click on this video, you will see me purchasing 20 Lamborghinis. You will see how it feels to purchase 20 Lamborghinis, for example, a completely different genre of videos could be educational content. I could create an educational video which is called How to edit videos in Final Cut Pro. So I would have, for example, as a thumbnail, a Final Cut Pro interface and me in the middle going like this. This title and thumbnail promises to the viewers that, Hey, if you invest your attention and your time to watch this video, I will show you how to edit videos in Final Cut Pro. Now, here's a tricky part. You want to make a big promise, and you want your promise to be appealing in your title and your thumbnail, obviously, because you want to compete with other people with other thumbnails and other titles. If your promise is met with the video, so if you make a big promise with your title and thumbnail, for example, let's say, I edited professionally in Final Cut Pro for Mr. Beast. That's a big promise, right? And that's cool thumbnail and it's a cool title, and that's a cool YouTube video. If you manage to fulfill the promise that you're making with your title and your thumbnail, right, to your audience by delivering the content, delivering in the content of your video what you say in the title and the thumbnail, this is the perfect combination, and everyone's gonna be happy. If your title and thumbnail combination, elaborates on a promise that perhaps is not fulfilled with your video, for example, I bought 20 Lamborghinis, and inside the video, you do not buy 20 Lamborguina, right? This is classified as clickbait. That's so called click Bate, right? Biting people to click on your video and not fulfilling. So as confident content creators, what we should be aiming is have an amazing title and thumbnail, which makes a big promise, right, which is then met with the content of our video, right? So the general goal of this course of this content creation journey of ours is to make people click on our video. That's the first part. If people do not click on the thumbnail to watch the video, then we're not going anywhere. So you want people to click on your thumbnail. That's the first part, and then watch the video throughout. All right. The second part we elaborated on massively. We've been talking about this for 5 hours, how to make people watch your video throughout. We talked about targeting your audience, the correct audience, creating your target avatar, solving his problems, the content, we position lights, were the position cameras, how to edit videos, all that stuff. We really, really talked about the second part, how to create engaging videos. The first part now is how to make people click on the videos. And if you do not have the first part, nailed, right? Then the second part goes completely to waste, right? That's the reality of it. So let's dive into this video right here in this first lesson, and let me show you exactly by opening Flos again, this amazing guide of ImagaziO of the best YouTubers at this point that has completely dominated YouTube with his thumbnails with his content, right? And let me show you exactly how his team creates thumbnails. And let's dive into again, the analytics of this crazy YouTubeer. So here we are inside, again, flows, amazing software, and we're just going to be breaking down together some of the thumbnails of Iman, right? So what these guys do is that they AB test thumbnails, right? AB testing is pretty much creating two thumbnails and having these two thumbnails, let's say, distribute these two thumbnails to all of the people and all of the audience, and then see which thumbnails which thumbnail performs better. Now we measure the performance of a thumbnail with the so called CTR, and this is the click through rate. The click through rate, usually a healthy click through rate is about, well, it really depends on your content and the type of audience that you have, but a healthy click through rate is anywhere 3-4%. And the click through rate is calculated by the percentage of people click on your video, right, from all of the people that see your thumbnail. So from all of the people that see your thumbnail, if a small percentage click on the video, that's a click through rate. For example, a 4% click through rate means that your thumbnail, if your thumbnail is shown to 100 people, I four people click on your thumbnail to watch your video, you have a 4% click through rate. And that, in general, is a healthy percentage to have as a click through rate. So with all of these tests that these guys have performed, we can gain some data and we can actually gain information on how to perfect our thumbnails. So check this out. Below, you can see some AB tests from Ivan channels along with a breakdown of why certain thumbnails outperformed others. This will help you understand how to design thumbnails and get your audience to click on your videos. So that's breakdown number one, thumbnail breakdown number one, right? This was the first thumbnail right here, you can see it. And this was the second thumbnail. The first thumbnail had a 2.6% click rate. The second thumbl had a 3.45% click rate, which is way better. And you can see how it got calculated here. We had 8,500 impressions, 294 clicks. Whereas the first one had 7,500 impressions and 197 clicks, right? So the original thumbnail showed a basic sit down shot accompanied by icons representing seven productivity hacks, right here, right? You can see these icons representing productivity. In contrast, the variation captured Iman actively journaling with a calendar schedule overlay. So this is the active journaling part with the calendar schedule overlay. Okay? Or demonstrating organizational skills in action. So the shift from static, this was a static part to dynamic proved effective. The variation succeeded by showing a more relatable and aspirational content that viewers want to achieve in their own lives, right? So, in turn, this makes them more likely to click compared to the originals more basic icon based approach. Therefore, mid action thumbnails tend to outperform static presentations by creating a stronger emotional connection to the audience. So this is why they conclude that the thumbnail had a better click rate. It showed action rather than something static, and we're also going to be talking about These icons right here and how to add icons that resonate with people because they're icons of things that they understand, right? Let's move to the second breakdown, right? So the variation thumbnail outperform the original. You can see the original had a 1.7% click through rate. The second one had a 2.99% click through rate, right? So while dramatic thumbnails often perform well, the variation connected more deeply by showing for icons that viewers are struggling with digital addiction. So, for example, these are icons that viewers would recognize and again, this thumbnail is made to again, create emotion to the viewers, right? And due to the fact that they added these icons, this performed better, right? Iman's frustrated facial expression also captured the emotion of someone wanting to break free from this app, right? A feeling that resonates with viewers facing similar challenges, right? So you can see that in the first Tumail we didn't have a facial expression. In the second thumbnail, you can see the facial expression of desperation, right, in combination with these apps. And again, this resonated widely with his viewers. And you can see it because this was actually a big difference in the click through rate, right, almost 1.2% up, 1.3% up, which is a very big difference in click through rate. So, the variation also used brighter, more vibrant colors, right, that helped it stand out in YouTube's feed compared to the original darker tones. And that's a fact. In general, darker tones do not tend to perform so good in the YouTube feed. Rather than these tones right here, you can see bright colors, you can see blue, you can see pink. You can see yellow. In combination with face of desperation, it worked, right? So the clear visual elements ensured everything remained legible. Even on mobile devices demonstrating how proper contrast and visibility of famil elements directly impacts performance, right? So, this was the second thumbnail. Now let's move to the third thumbnail, right? So, this was the original thumbnail, right, right here. And this was the refined thumbnail. And you can see that the original famil actually had way better performance than the second thumbnail. Let's see why. So the original thumbnail proved more successful by incorporating three highly relatable elements for the target demographic, right? The visual execution strengthens the message through balanced colors and Iman's deliberately exhaust expression, which reinforces the messed up life narrative suggested by a title. So again, Iman really is also like he talks about finance. He talks about self improvement, and you can see that people just resonated more with the first thumbnail cause again, he tried to touch on this emotional side of people. Let's go to breakdown number four, and we don't have that many breakdowns. I'm not going to stick to every single breakdown right here, right? But in breakdown number four, for example, you would see this was the first thumbnail, this was the second thumbnail. And again, as you can see, these are not crazy heavily edited thumbnails, right? But they still work. So, again, this was actually the Samel had the best click through rate out of every thumb that we saw at this point, 4.44 0.54% click through rate, and you can see this. It was in 7,000 impressions and 336 clicks. Which is a good sample size, right? So this comparison highlights an interesting case where both famils associate Iman with success, but with a crucial difference in presentation. The original shows Iman in an upscale setting, position high above the city to represent elite status. However, the variation outperformed it by capturing Iman mid conversation, drink and cigar and hand in a similar high end environment, right? So the key difference was very dynamic, this med action shot that made the content feel more authentic and conversational. So obviously, this is a more fixed shot rather than the shot right here, which, again, more authentic and more conversational. That's what made the difference here. This was another thumbil. This was actually an insane clickth rate right here, right? So you will see that this was a Q&A Tumbil for example, mostly question and expressions as we can see. The original thumbnail had multiple questions, dating body count, and that stuff. However, notice how Emma and AmarasEpression do not align with the title answering uncomfortable questions with my assistant. So this was the title of the video. You can see it right here, answering uncomfortable questions with my personal assistant. And their expression did not match the fact that these questions were uncomfortable. Rather than in this famil right here, you can see that click rate was insanely high because, again, they removed all of these questions. They kept a question that everyone was interested about, which is what is your Iman's body gun, for example, and this is why they also changed the expressions of these two and make a huge difference, right? So we can stay here and we can analyze multiple different other thumbnails. But the one I really want to analyze is this one right here, right? So you can see that we had a 2.5% click through rate in this one and a 3.47% click rate in this one. And it really highlights what you mentioned in the previous in the first part of the speed rate here in the first tumbil comparison, that being active and sewing a dynamic position in your thumb el really um, drives more click through rate, increase your clickthrough rate. So again, in this comparison, the variation succeeded by combining two powerful elements, transformation and relatability. While the original famil isn't poorly executed, right? I focused on money, right? This demonstrates how thumilok, showing a graph and specific amount with video's core message about habits. This demonstrates how thumbnail elements must directly support the video's primary topic rather than introducing unrelated themes, even if they are eye catching. So again, this Tamil right here performed better. The second Tamil, this Tamil right here performed better than the first one, because this Tamil showed a dynamic movement of Iman closing his notifications of or again journaling. And you could also see these icons, the notion icon and the notes icon, which again, are icons that people understand and have seen and use, right? So they feel like they can follow along in the video, right? So, this was a first view of what makes a thumbnail good, what doesn't make a thumel good. And in general, all of these thumbnails were eightier thumbnails. I want you to know that all of these thumbnails from Iman were, like, very well created thumbnails, right? And we just mentioned some stuff that they're very easy to tweak, and they can really make a big difference in your thumbnail design. Now, and you're expected to create these tubails. And in fact, you do not have to create these thumbnails. At this point, as a beginner content creator, all you got to do is be genuine with your thumbnils and know just some very basic thumbnail design principles, right? And these Tumbil design principles is exactly what I'm going to show you in the next lesson of the scores. So in the next lesson, we're firing Canva, a completely free graphic design online tool, and I'm going to show you have been creating thumbnails since 2015 with this amazing tool, right? So, more information about this and a complete thumbnail guide in the next lesson of the scores. 29. Create Thumbnails That Drive Clicks: D, gentlemen, now we've covered the theoretical part of thumbnail creation. It is actually time to launch Canva, and I'm going to show you exactly on a live basis, exactly as we did in CAPCAT how I designed my thumbnails. Now, this is going to be a two lesson series. In the first lesson, we're going through, again, the general overview the thumbnail design features of Canvas, so you pretty much know how to use the tools and how to basically approach the software. And in the second lesson, I'm going to show you. I'm going to be breaking down some of my thumbnails. And finally, we're going to be creating thumbnails by ourselves, right? So I'm very excited to have you here. This is a completely free software, by the way, I promise you, you do not have to spend a single dollar in software if you don't want to, there is a premium version of Canva that you can access to with just more elements inside and more opportunity. But again, with CapcutFree and Canva free, you can create awesome post production work with your videos and also amazing thumbnails. So enough for this introduction, let's launch Canva. Let me show you exactly what I'm talking about. So this right here is Canva. This is the interface of Canva. And I'm not going to go into much detail here. What I want you to know is that up here, you can search for thumbnail. Right or just thumb, you will see YouTube thumbnail. Let's click on that once you're inside, right, and you will see all of your designs. Now, we can go ahead and actually have more designs and templates. You see Canva has 17,000 templates up here with YouTube thumbnails. And we can actually click in these templates right here and start editing them, right? So if we don't want to start from scratch, right? Now, we can again, take one of these thumbnails and just replace an image. We have 17,000 options to do so. But in our case, I just want you to create a blank YouTube thumbnail, right? So let's click on this. Create a black YouTube thumbnail, and we're moved. We just are moved into this page right here, which is the Canva thumbnail editor page. Now, again, this is an online destination you do not need to download Canva, and there are so many cool stuff that we can do with this page right here. So first of all, the first thing that I want you to know is that you can duplicate the page and you can keep adding pages to create as many thumbnails as you want. We will also have the opportunity to export all of these thumbnails later on. But for now, we're just going to be focusing on this page right here. So what we see is a blank page, a blank thumbnail, and at this point, we got to start adding stuff. The first thing we can do, as you can see, when I click on the page, is that we can change the color of the page. We can change the background color. When we click on the background color, you see that this panel pops up. All right? And again, from here, you can change all of the different colors of your page. You can also have access to a color palette, right? Change again, again, the consistency and the vibrancy of the colors. You can also have gradients. So this is a gradient, for example, this is the gradient, this is the gradient. So you can add all of these, again, gradients. For the sake of this demonstration, again, let's keep white, right? So we just keep it basic. Now, how do you add elements to the thumbnail? There are many things that we can add. The first thing is obviously like a subject, we need ourselves to be seen in the thumbnail, right? We need background. We need more elements. So in order to add elements, the coolest part with this editing software Canva is that we can click on this page right here, the elements page, and we can search here whenever we want. So let's say that we are creating a thumbnail around tennis, right? Type tennis. Just as we typed the stock footage in the video editing part of this lesson, right? So if you can recall in the video editing part of this lesson, we typed up there what stock footage we wanted and went to videos, right? And this was stock footage, for example, of tennis. You can see it right here. But now we're not looking for stock footage, videos, we're looking for photos or graphics. So you can see these are tennis graphics. And just by sourcing them by clicking them, you can see that we're adding them in our thumbnail. So for example, this is a tennis ball. This is another tennis ball, right? I'm just going to show you at this point how to source stuff. So again, you can see that this is, for example, a tennis court, and we could use this. We can make it bigger, right? You can apply to your image and all that stuff. And use this, for example, right? Again, Dennis bold. We can add these to our thumbnail, right? Now, this is how you source stuff. So again, you go to elements, you search for whatever you want, and you can source it in your image to start creating your thumbnail. The second thing that you can source is text. So if you click on text right here, you can add a heading. And once I click this, you can see that this title pops up right here in the middle of my thumbnail. This title, I can drag and drop wherever I want in my image. And let's actually go ahead and write something. So Dennis guide, right? And obviously, we can go ahead and tweak this title. So we can change the font right here to whatever we want. We can change the color, right? Obviously, we can change the color, we can match the color you can see the photo coolors. So it automatically, let's say, analyzes the colors that the photograph has behind us, and it suggests colors to match, again, the font of text with the photograph. So you can see all of these colors would work. All right. But we can go ahead right here into our brand kit and of course, change the color to whatever we feel it's better. For example, this would be good. So let's make this big, right? Let's increase the title right here, and we can also add a subtitle. How do we do this? We can either go and add a heading, click on this and add a small heading right here, or if you want the exact same title right here, I can go ahead and press Command C, Command V exactly as we did in CapcatR to copy and paste the same title. If you're going to do this, there's another way. You can click on it, right click duplicate and just like that, we have this again. So what we did again was I clicked on it, right, click Duplicate, and we can also copy it, paste it, and all that stuff, right? Now, let's say that I want to click on this, right, copy it, paste it, duplicate, and now write, for example, tennis guide for beginners, right? So this would be a good title and a good subtitle. I can make this smaller, right? And I can put this right here. Now, a cool thing that I want you to know, and it just a cool thing that will elevate the production of your thumbnails is that I'm going to show you how to blur different images in your thumbnail. In general, the sam that we're creating right now in the Tamil, we do not have a subject, right? There is not a person in the middle of a famil, and I'm going to show you how to add people in your thumb and that stuff. For now, if you're creating thumbnails with no subject, you can actually go ahead and blur the background to add a bit more, let's say, depth in your image. So how do we do this? We click on the background, we click on the background image, and you will see that whenever you c connect an image, whatever you click on an image in the Canva mode like thumbnail editor, you get all of these options right here. So we can flip the image, for example, horizontally. We can flip it vertically. It really doesn't make any difference because it's tennis balls, but you get the point. We can change the transparency of the image exactly as we could do in CAPCAT. That's why I want you to know that in general, those video editing principles are very similar to image manipulation principles, right? And then we can go ahead and remove the background. In this case, we do not really care to remove the background because the whole image will act as a background, but what we do care is the edit feature. So once I click on Edit, let's just one more time. Once I click on Edit, you will see that this icon, this window pops up. And in this window, we have many different editing options. We can apply filters. We can go ahead and remove the background again. We can erase stuff that we don't want, right? We can grab text. And those are AI features, and I think they're also only available in the premium version of Capcat which I don't want you to worry about this, right? We can also add special effects, right, shadows, duotone, blur, autofocus, right, face retouch, and all that stuff. Before we add the blur effect, which is what I'm interested in this case, I want you to actually I wanted to show you another feature that you can add, and this is the adjust feature. So if I click Adjust, we can either auto adjust the image and you can see that it automatically suggests the best. Let's say changes that we can apply to this image, and we can again click it one more time to remove these adjustments. So this is with the adjustments. This without the adjustment, doesn't make a huge difference, right? 1 second. Let me just go ahead back. So this without the adjustment. And again, just as we did with the adjustments in our clips in Capet, we can change the brightness, make it more bright, make it less bright. For example, I think a bit less brightness would serve the purpose of, you know, having our title being more vibrant, because as you can see, as I increase the brightness, you don't see tennis get for beginners. But as you decrease the brightness, you see it better. We can decrease the contrast, also or increase the contrast, right? The highlights, too. You can do this with highlights, the whites, right, and the shadows. All that stuff. You can also change the vibrant, the saturation, make it more saturated, right, and change the colors. Another very cool thing with this is that we can get to edit colors. So for example, the AI in Canva realized that this is the most vibrant color in our image, and it's this yellowish color right here. So if we click on Color Edit, we can actually go ahead and change the color of the tennis balls, which is very cool, right? Which is very cool. But we don't want to do it for now. Let's keep it this way. Now, why did we enter this menu right here? We entered this menu for me to show you the blur tool, which, in my opinion, it is the most interesting tool. I click on the blur tool, and now we get this brush eye in which we can go ahead and whenever we color, we can blur. Now, what if we want to blur the whole image, right? Then you can do the whole image, right, and change the intensity of your blur. Let me actually go back, right, and rewind some of the steps here. You can see that it already looks amazing. Edit, blur, write brush, and perhaps I just go Command Z, command Z, Command Z to remove the blur, for example, in this case, right here, let me make the brush huge, so I remove the blur from everywhere in the image because I can do this because we accidentally just blurred more one part of the image, and I didn't like this. Okay, so we removed all the blur pretty much now, right? So now we go to a whole image, and now we can change the intensity of the blur. Let's do it there, for example. Okay, there. Let's see. All right. I think it lagged a bit. Let me try it one more time. So we got to edit. I think we glitch the software with the brass thing. I'd say one more time. Okay, so this is the magic eraser. Sorry about this. Go to blur, whole image. Let's see. I think we literally lagged the software because we just did this with a brush. It's fine. Don't worry about it. Let's have one more time. So again, these problems, we look it's completely fine. Let's source the image again. So we source the image, right? We make it bigger. And one thing that you can do also is that you can right click and press set image as background. So now the image is, like, our background, and we can go ahead and edit again. Let's perform some basic adjustments by decreasing, like, all of these values to be decreased, increase the saturation, increase the hue. Whoa. Here increase saturation, right? And then we go again to blur, right? Blur whole image intensity right there. I think this is perfect, right? I go back. You will see that now we have a blurred background with tennis guide for beginners, right? So that's a cool place to start. Now, what if I want to introduce a subject to this image right here? That's what we're going to be doing right now. So two ways to approach this, do you want yourself to be the subject of the thumbnal or do you want someone else to be the subject of a thumbnial? It's the completely same approach pretty much in both of these ways. If you want yourself, you can go ahead and drag and drop an image of yourself. To Canada exactly as we did with clips in Capcat. And let me see, actually, if I can do this with an image of mine, right? So, this right here is an image of myself. I'm dragging and dropping it to, again, this page. So I'm dragging the image, I dropped it and this image of myself. Right? It's a very basic image, by the way, shot with an iPhone. And let me show you how to transform it into an image of a game that you can use in a Samio, right? So first thing, we make it bigger. Second thing, you can see that this title is in the middle of our way, so we need to change it at some point. We don't care about this now. For now, what we're going to be doing is this amazing golden thing that we can apply with Canva, which is clicking on the image. And clicking on background remover. This saves you so much time. I cannot even describe you how easy content creation and thumal creation has become with this symbol tool, which is background remover. Back in the day, you would have gone frame by frame, zooming in your image and manually carrying out the things that you don't want. But now look at how amazingly Capcat was able to remove the background. And this is me right here. Right? So go ahead, click on this image, click on Edit, and you can go ahead and start adjusting this image. So again, I clicked on my image, went on Edit and I can increase the brightness, for example, I can decrease the contrast, I can increase the highlights or decrease the highlights, the shadows, exactly what we did with the background, right? So this is for example, how cool is that? The fact that we're going to do this. Change the vibrant also. I'm going to show you a small thing that I want you to keep in mind in general in famils. So in famnils you will probably most of the time, be dancing between having a subject and having some text. And in general, there is a debate where to place the text and where to place a subject. For example, should I place a subject in the left part of the screen and the text in the right part, right? Or should I place the text in the right part of the screen on the left part of the screen and the subject in the left part, right? Evidence has shown that it's better to place the text on the left side of the screen, right? And your subject on the right side of the screen. Why? Because the human eye is trained in a way in which it reads stuff from the left to right. So if you see a thumbnail, the first thing that your eye does it starts to read from left to right, not from right to left, right? Unless you're somewhere from Japan, I think in Asia, that they read on different on a different way. But check this out. There are many other things that we can apply to the tumbil, right, to make it even cooler. For example, right? Let's increase the font right here. Put it on eye level, tennis guide, so you can see this all makes sense. It's just another small fami hack for you guys to know that in general, if things are eye level, you want your text to be on eye level. Tennis guide for beginners, right? And check this out. Again, the point of this whole cotter creation course is for you to take what you have in your mind and easily with these tools applied to your content. For example, I just thought that a step by step guide illustration would be good for the sake of the stomach right here. I want to indicate that this is a step by step guide for beginners. We could go to elements and type step by step. Then we go to graphics and you can see that these are, again, step by step illustrations just to illustrate that this is a step by step process. Let's see which fits better for us. I got all of these, so one, two, three, let's see. Let's see. Let's see. I like this, for example. This indicates that it's a step by step guide, but it doesn't give me that much contrast according to the background. This could also be it step by step guide for beginners. It looks like a small notebook, so we could use this. We could also use this. So we could use this for example. I like this. I like this illustration, right? And we can also perhaps change a bit of background. Again, I'm thinking on real time here, right? This could be it change a bit of background. So it's more contrasty. I like this. Alright, make this even better and check this out now. I'm going to introduce you to a new concept now, okay? And it's the concept of layers in the thumbnail. Thumbnails in general have different layers exactly like videos have different layers in Capcat. We discussed about the different layers of videos in Capcat. You can see, for example, that this new thing that I added, this new graphic design overlays overlays me the subject. So what if I want actually me to overlay this graphic design? How can I do this? I right click everywhere anywhere on my screen, right? Summer time, I we click anywhere on my screen, and I go to layer right? Show layers. And now at this part in the left part of a screen, I have all of the different layers. Let's say, for example, that I don't want anything to overlap me, the subject, drag and drop this layer above everything. And look, check when I'm going to do this. What's going to be happening in here, dragging and dropping it, dropped it, and you can see that I now overlay everything. So if I drag my subject, I overlay everything. How did I do this? Again, I right clicked, layer, show layers, and I can drag anything wherever I want. And you can see that this is undragable because it is the background. We have set this as a background. And we actually detach image from the background if you want to, right? And we can set it where we want. But for now, this works. Now, we can make this even bigger because again, we overlay it. Right here. Tennis Guide for beginners. This is the first thumbnail, right? And let's see now to intrigue the viewer even more, I can do this. I can copy, and I want to add stuff pretty much in 01.2 0.3. So add this, paste it. You can see that I can decrease it just to write things. Okay? So one, for example, right? Footwork. All right, copy paste. I want you to think smart. We should not go here and source a new heading every time, right? We have sourced this, and we already source this, so we copy and paste, copy, paste, copy, paste. Footwork footwear, for example, footwork, okay, forehand, serve. Okay, very basic, very basic stuff. Tennis guide for beginners. You can also change the color if you want for beginners. But in general, I like the Samal. I like the Samuel. Now, let me show you just in this right here, if you're not exhausted, right, how to add a new layer of, let's say, engagement in your thumb meils. What we love in videography and cameras in general and photography is depth. Depth adds character to your image. Depth adds character to your video. This is why we have the background lights, right? This is why we have this light right here, the filler light, the kilt, and all that stuff. This is why we use a lens, for example, to blur my background down because people like depth. And in these tumuls right here we're creating, it's hard to add depth, right, because everything's artificial, right? The background is artificial, the foregrounds artificial, the subject is artificial, right? Now, we have when I say depth, by the way, I'm referring to separation, separation between visual separation between the key part of the image, which me the subject, the background, and the foreground, right? So we have our subject. It is on point. It is, like, in focus. It's sharp. And then what did we do? We separated the main subject with a background by blurring the background. Let me un blur the background to show you what I mean. What if we unblur the background? Zero intensity? Do you like the Samel now? It's not bad, but it doesn't have separation between our subject and the background. So let's actually reintroduce separation. That's better, right. Compared to this, this is better. Another way to add more separation is to introduce foreground to the image, right? And they blurred foreground more importantly. Hey, foreground are pretty much blurry elements, right, that separate even more the subject from the background and the main theme. So this is the main theme of the image, for example. Again, this illustration, this title, this title. We want these to be on focus. This is also the main theme, which is ourselves, obviously, the subject. And then we have the background, which is blurry. How do we add a foreground? I want you to go to elements. And in elements, I want you to type right here, right, white shadow. And in graphics, you will see these white shadows. I don't know if you can see it in the screen recording. But if I source one of these, you will see that now in the middle of my screen, I have this white shadow, and this ladies and gentlemen will act as a blurry, again, layer in our image. We do not add these white shadows in the middle of our image, and we do not make them small. We do not want small white shadows because they look like circles, right? We want them big, make this white shadow big. That's a protep for you. And move it in the corner, right of your image in the corner in the corner in the corner right here. So we just want some small parts of this white shadow to be shadowing in the bottom left part of the screen. We can also do this in the top right part of the screen, right here. And you add one white shadow in one part of your screen up here, copy, paste it, right? That's what I did. Command C, Command V it and you add another one in the exact opposite part of the screen where you added the first white shadow, right? That's it. So basic, but trust me, it makes a huge difference, right? So what do we do? We added one white shadow in the top left and one white shadow in the bottom right. And this is how we created this thumel right here. Now, there are many other things that you can actually do. For example, let's say that I want this tennis guide for beginners part to stand out even more from the background. I could go here, I can search for rectangle, right? And you can have all of these rectangles. For example, this rectangle could work, and I have this rectangle. I can make it smaller. Or pretty much smaller like this. I can tailor it to the size that I want. This would be a good size, right? And then check this out. Right, click Layer, show layers and move this below everything right here. Now this is how simply we added tennis guide for beginners inside this box, and now it's kind of separated from the background and everything. We can make this rectangle once I click it even larger. You can see that ourselves, it doesn't overlay ourselves because again, we've set ourselves the domain subject like as in the layers as the biggest layer. And now we want to separate tennis get even more. Let's change the color. You can go here and change the color to whatever makes sense to you. For example, this, or this. This is good because it's also a suggestion of color based on the background. Do the exact same thing for beginners, right, go ahead here, color. You can see the change, choose the exact same color. This is, for example, a cool thumle. Like, objectively, this is a cool thumle. You can go to Edit again. There is no stop. There is no limit on what you can apply to your thumb meil. Just wanted to increase the sarpnessF example, of myself. This is how I created a thumbnail. Now, in a similar fashion, I want you to go ahead and create a thumbnail. Try to apply as many tricks as we mentioned in the speed right here, and I promise you that what I want you to do is just fail. I want you to fail. I want you to keep trying and failing and trying and failing. This is not something that I understood in just one day. It took me multiple years of trial and error to be able to convert what I have in my mind into a thumbnail and keep in mind that this thumb rad he'll be created. I did just from the top of my head on a live demonstration just to show you the different effects of Canva. Right. This was, again, a thumel we created on a live basis. And in the next lesson, we're going to be breaking down some of the thumbils that I'm very proud that I've created, and I've actually spent hours creating in the software. So we're going to be breaking them down in the next lesson. So again, you get more creative inspiration on how your thumbil should look like and how you can manipulate, again, your thumbnails inside of Canva, right? So more information about this in the lesson that's coming up in the squares. 30. Analyze & Improve Your Thumbnails: I hope you're not overwhelmed with the previous video, previous lesson of the scores. And again, we covered a lot in the previous lesson, right? So we covered the basic overview of Canva, then the tools, how to access the element tab, how to source different elements for your thumbnail. And then we started by creating Tumbils without subject. So we added the background. We again, elaborated on how to blur the background, how to add titles, all that stuff, right? Then we introduced a subject to the thumbnail. We talked about the layers. We talked about depth, right, adding foreground, adding background, adding like a background to your title so it's separated from the background of the thumbnail. So again, there's a lot of stuff that we talked about in the previous lesson, right? The key point that I wanted you to take from the previous lesson is that I want you to experiment. I want you to go out, open Canva, actually, and start editing thumbnails, right, edit your thumbnails, make mistakes. That's the only way for you to learn, right? Now, you have the datasets. You have a general guidance on how to approach this. I want you to open Canva yourself and open any thumb design software you have and just start working and trying and failing and trying and failing, trying and failing until it clicks in your mind, and then you will become a better thumal editor. That's the only way to progress. The same exact things apply to video editing, right? You can watch as many courses as you want. You can watch as many guides as you want. If you do not open the video editing software by yourself, if you don't start editing courses by yourself, you will not do like substantial progress. Now, in this lesson right here, we're going to go through some of the famils that I've created, and those are different tumils for different types of videos and different types of courses that I've created that were very successful. We're going to be analyzing why they are successful, right? And some general, again, thoughts behind these thumbnails, right? It's going to be a very educational and very informative lesson for you. So stick around. Let me show you five of my personal thumils and why they have been working. So this right here is the first Tumbil and it's a thumbnail for a prompt list that I've created, right? For one of my AI courses. It's an AI course in which I link people to purchase completely for free, actually, a prompt list. And you can also by the way, access this course from my profile right here, right? And it is a AI marketing prompt prompt list. Now, this is a very successful thumbnail. This thumbnail has made this prompt list very, very famous, right? It has been unloaded more than 500 times, I think, which is a lot, considering that it's just a prompt list coming from a course, right? And you can probably see why this has been very successful. The first thing that I want you to know here, and it's very important for you to know, it's the thing that the colors in this image right here, they're very synchronized. What do I mean by that, right? Let's break this down. We have the background, which is this amazing futuristic looking background. We have the subject, which at this case is the title because everything leads to AI. That's the first thing that you see when you open this when you see the stubnil. The first thing that you see is every leading line right here you can see it goes to this AI. So your I completely just comes up AI, so you know that it's around AI and then marketing problems. And to make things even better, I've added this artificial handwrite here, which by the way, I've sourced from here. If you go and type AI hand, graphics or photos. I think it was photos. It's one of these hands right here. I can't find it exactly Robot hand. I think it was AI hand, something like this. I can guarantee that I sourced it from Camathough, right? Let me close this. Okay, it's gonna close later on. It's fine. Okay. So I sourced this hand from templates here. Everything was done by the way in Canva. So I did not import anything from my computer. Everything was done in Canva. So AI has the exact same color with these lines or at least a similar color. You can see that it's actually has an effect, which is this neon effect, right? Because again, it's gives out this futuristic neon vibe. And regarding the marketing prompts, you can see that the color of the marketing prompts, it's very similar to the color of the hand, right? This was not done intentionally. This was done intentionally. So again, this color matches the color of the robot hand. This color of AI matches the color these grid lines that are leading lines that lead the eye of the viewer directly to the main theme. And this is why the Samnil was so successful because it drives the promise immediately. This is an AI marketing prompt thumbnail. This is what you're going to get access to if you click on the Stumnil, right? And again, you have matching colors and an amazing geometrical again, representation of what we're talking about. So you can see that those leading lines lead to the to the domain theme, which is the title, and you also have this hand, which just adds to the image, right? Because it's like, I'm offering you this humanoid hand this offering you these AI proms. And this is why this Samal was so successful. Now, let's move to the second famil, which is completely different than this stambal right here. This is a famil of one of the most famous videos that I have in my personal YouTube channel, which, by the way, it's not that big. I have a channel with 150,000 subscribers and another channel of mine, which I talk about very niche stuff, very niche online business stuff. This was actually the most one of the most successful videos that I have in this channel right here due to this Fumil. So what do we see in this Tumel? I think the video was called How to turn your passion into profit or how to turn your knowledge and expertise into profit, right? Very, very straightforward thumil. It worked for a few different reasons. First of all, let's analyze the background. In the background, you can see that I have this whiteboard of mine, this trusted whiteboard of mine, which I've used and leveraged in multiple courses of mine. And honestly, it just adds a layer of character to the video. You can see that it could have been just a normal background, but in this case, it's actually a pretty sophisticated background. So people think to themselves, Wow. He has a whiteboard. He has been noting things down. It's interesting. He's knowledgeable. Those are the type of things that, you know, move subconsciously into the brains of the viewers when they see this background. This is what happens in the left side of the screen, and you can see that immediately above the background in which I have the whiteboard, I have the word passion. This was also done intentionally because, again, noted in the background, for example, you can see that I have passion and everyone can note down. Everyone can write down stuff, right? And that's their passions, for example. And then symmetrically, I have this small arrow right here or big arrow that moves to profit. And in the profit side of the screen, I have a computer with an exponentially growing graph. So again, from passion, from white word, from noting down to profit to online business to exponentially growing graph. And in the middle, me, right, which is the man that is going to introduce you to this topic. You can see that I added this white shadow here, right, just to highlight the passion and the profit. And everything is also extremely geometrical. So in the exact middle of the frame, you can see that we have me, the subject wearing my headphones because again, this is a, um, online business dingy, right? So I'm in the middle of a frame wearing the headphones. Then on the right side, we have passion. On the left side, we have profit. And the same applies behind passion and profit from again, researching, scripting, and all that stuff to having an online business. Again, this tamel looks simple, but it's not simple. It was well thought out, and that's why it was so successful, right? Let's move on to the next tamal. And it's this tamel right here. Now, this thumbnail comes from a course of mine, which is the personal branding master class. And again, completely different thumbnail than a YouTube thumbnail. In this course right here, you can see that I have the word branding behind me. So if I go here and click on layer so layers, you can see that you have all of these different layers. And again, branding behind me. So if I move this for example here, you can see that branding now is above me, but I want branding behind me. So again, I have branding behind me and me, the subject of this course, the instructor of this course in the middle of the frame having my hands like this, right? Meaning that I am the instructor. I know branding and what I did here and what made this thumbnail successful, apart from the fact that I also added a calligraphic representation of master class right here. So you know that it's a master class, and it's not just a small course. What I did here is that I completely desaturated my image. So I completely removed the color from myself, from my image. Why? In order to increase the contrast between me in the background, right? I wanted more separation. I wanted more depth, and I achieved this by completely desaturating, right, and decreasing the color from me the main subject. So what happens when you see this image? You see a hero shot this is called a hero shot, a shot of the subject being in the middle of the frame and all the attention going to the subject, right? And behind with white, bold, huge letters, the word branding, and then calligraphically, masterclass. The samnel stands out and I wanted this tamail to stand out. And I actually stood in the shoulders of giants, giants, meaning previous tumnails that have seen success, right, by using this grid thing that we also used in the first tumnil. So if you pay attention, the same exact background is in this tumnail and this tumnail. It's a grid. I don't know if you can see it. Maybe I move these right here. So you can see the grid in the background, right? This grid is a common denominator in both the tamel and the Samel, right? So again, I use the famil that I knew that had success, which is the grid, and what the grid does pretty much it just add leading lines. These are called leading lines. In photography, this lines here, this line, this line, this line, this line, this line, these lines right here that just lead the eye of the viewer to the subject of the famil. The subject is me in this case. So this was a very successful also famille of mine of the branding course that I created. Let's move to the next one. This right here, I added the stamil to show you that you do not always need a subject to your thumbnails. For example, this Tamil, let's say that it had a subject, I mean, it didn't have a physical subject, but this title was the subject of the Stamo. This Tamil, okay, I obviously had myself as the subject. In the Stamil, again, I obviously had myself as a subject, but in this Tamil right here, right? I did not have anything as a subject. It was a very straightforward thumbnail, and it was a very successful video that I uploaded on YouTube. So very simple thing, when people view this Tam Nil, they first of all, understand the main concept of this video, which is getting strangers to buy your stuff. Very straightforward. I literally mentioned it in in glowing letters. I use glowing letters to try to separate what I say in this title from the background, and it worked because if I remove the glowing paper, letters, you can see that it's just not the same thing. So without with, I feel it's better with. And what I did is that I took a screenshot of actually in the background, you will see a screenshot of a demonstration, a live demonstration that I did inside, right, this video of mine. I took a screenshot of it because I like how it looks, right? And I blurred the background. Again, this background blur thing is something that I really like to do in my thumbnails and I applied to most of my thumbnails, right? And I really like to blur the background. So what do people understand? What is the promise that I'm giving with this stomach right here? Well the first promise is that I'm going to show you how to get strangers to buy your stuff. The second promise is that it's going to be a sophisticated demonstrative video. It's not that I'm going to be talking to a camera. I'm going to showing you stuff. I have all of these illustrations. You can see the funnel people see in the background the word strangers. I didn't blur it that much because I wanted people to see the word strangers here and then entering this funnel and coming out as something they can really read, right? This was important for me because it adds the question to the viewers. What happens to strangers when they enter this funnel, right? The last thing that you might have not checked out and realized yet is that I also added the logo of my consulting business right here. So this is the logo of my consulting business, and people by viewing this know that this is actually a legit tutorial. It's a tutorial under the umbrella of a business, and it's not just a random tutorial. And if I go to elements, one thing that I could do is that I could actually go to White shadow right and add a white shadow below the logo of my business or right here, for example, right? And then, nope, sorry. Make it a bit bigger right here. Right, and then go to layer. This is something that I could have done and I didn't think of right here. So this is just how I would let people know that it's part of my business. Just I want to add a add contrast between the logo of my business and the background. I think that without, for example, it would look like this. And it looks like this. I think it just adds a new layer, just a way to separate this, which is a subject with the background. I just did this with, like, a small white shadow, right? And again, these tanils, of course, they performed good, but they could always be better. These are fails that worked for me, and they would work if you also apply them. Again, done is better than perfect. And we like to say that the biggest, let's say, the biggest enemy of good is better. So there's always thing to perfect in thumbnails. This is the last thumbnail that we're going to be analyzing. Very straightforward, very easy. It took me some minutes to create, but it was actually one of the best performing tumbails I've ever created, right? Why? Again, the color theory remains the same. The fact that the colors are recurring and I don't use 1 million different colors in my thumbnail. I stick on two colors and I stick with them, for example, color one. You can see it in the hand and the title, color two, pink right here and here. That's it. Color one, again, the logos of Canva. We have light blue, and let's say, light purple, and the same exact colors circle throughout the thumel. We got light blue, light purple, light purple up here, light blue in the background, right? And the same underlies me as a subject. So I took in an image of me. I added it as a subject, in the right part of the screen. In the left part of the screen, I added the logo of Canva. This is, again, a thumbnail of a Canva master class that I've created. So again, right side of the screen, I added myself. Left side of the screen, I added the logo of Canva, and that was it, right? And I also a final thing when you're adding logos to your thumbnails, a small tip that I have to give you is that you can also add these shiny effects. So check how the logo would be without it. Alright, it's not bad, but it could be better, and with it, it just shines, right? So this is a small tip that I have to give you. Whenever you're adding logos of software and things that people know how to recognize with their eye, for example, when someone wants to enroll in a kinda master class, right, they recognize the va logo with their eye. If you make it shiny, it just adds another layer of coolness to your thumbnail. So this is what I like to do when I add logos to my thumbnail. Right? So, ladies and gentlemen, this video right here was the final installment of the thumbnail module of the scores. Now, we discussed heavily about thumils. I showed you how to create thumbnails. We discussed about the theory behind thumbnails. And finally, we launched Canva, and I showed you how to create thumbnails, let's say, on a one on one basis, and, of course, some of my thumbnails that were successful and why they were successful. So now to have a circular understanding of how to make people click on a video and how to engage people throughout, it is time to talk about the mechanics of uploading videos, right, and how to take things to the next level with your content. So in the next modules of the scores, we're going to be discussing about analytics, right, how to measure your success, how to know if you're in the correct path, and how to know if you need to change stuff. And coming up, how to provide even more value to your customer and potentially turn this content thing of yours into a cool business in which you just get to provide value to people that you like throughout the whole world, and they and you get compensated back based on the value that you provide, right? So more information about this in the modules coming up in the scores. 31. Analyze & Improve Your Thumbnails: A good old saying that says that if you want to improve something, you need to measure it. And I really subscribe to this concept, right? If you want to improve anything, you need to find a way to measure it in order to be able to understand if you're doing it right and if you're doing it wrong. And if you gain measurements, now in anything in life, this could be business. This could be content creation. This could be sleep quality. This could be working out, exercising, right? All that stuff. And if you manage to gather data in your everyday life from anything that you measure, you also have the ability to compare your data with other historic data in the same category of yours, right? For example, I'm running a five K, let's say that I'm running 5 kilometers, right, and I'm starting to measure it, right? How fast can I run 5 kilometers? Is it 20 minutes? Is it 30 minutes? Is it 40 minutes? So then once I have my data, I can compare it with other people. What is the average time that it takes for someone to run 5 kilometers, right? So then I see that it's, for example, 30 minutes, and I see if I run slower than 30 minutes or faster than 30 minutes. Now, where do I want to conclude with this? We've discussed about pretty much everything regarding content, right? I do not need to do a recap of what we discussed about, I've done this many times, but we have a circular understanding of what it takes to create content and how to create content. How do we know if our content is good, right? Or how do we know if our content is bad, if it's not good, if it's not resonating with correct people, if it's not reaching the correct people. All of this, we understand with analytic tools, right off social media destinations, going to be ploding our content. In this there right here in the final module of the course, we're going to be discussing about analyzing the performance of our videos. And more specifically, we're going to be diving into an amazing tool, which is the YouTube Analytics. Inside the YouTube analytics School, I'm going to expose for the first time. I'm going to reveal, actually, for the first time ever online, the analytics of one of my channels that has 155,000 subscribers, right? This is a very big audience, right? I uploaded about 12 videos in this channel, so I really haven't spent an insane amount of time and energy in this channel. It has been massively successful, right? Just with 12 videos, this channel has reached 150,000 subscribers. It's averaging about 200 subscribers every day in the last four years. Right? And I'm going to show you exactly the key performance indicators of what I look at when I view the analytics of this channel, right? We're going to do a Again, circular overview of the analytics feature of YouTube. And trust me, there are many different parameters and many different things that your eye can go into the analytics tool, but I do not want you to be overwhelmed. I'm not an insanely huge expert in analyzing the performance of my YouTube videos, but I know exactly right, which numbers I should look for and what I should look for when again, I approach the YouTube analytics section of my videos. So welcome to the small of the scores. Let's get this party started. So this right here is the analytics part again of the channel analytics. Once you enter YouTube analytics, you will probably go to dashboard. And this is your dashboard, right? Before we enter the analytics part, let me show you what happens in the dashboard. So this channel of mine is around heart surgery. So you might know it. I'm also a doctor. I'm really interested in cardiac surgery, right? And this channel is around heart surgery. Now, what do we see when we enter the dashboard of a video, right on YouTube, of a channel on YouTube, in the analytics section? The first thing you can see is the performance of your latest video, right? So the latest video performance. The last video that we uploaded, it's called Open Heart Surgery through the eyes of a patient, right? It has it's a three out of ten, so it ranks your videos based on its performance, as you can see in the first 215 days and 23 hours. So again, I've uploaded this video. 250 days now, right? And it compares the performance of this video in the first 215 days compared to the other ten videos that I've uploaded. So you can see that it ranks number three of ten. My most popular video in the first 215 days was this one right here, the open heart surgery, artic valve replacement, for example, from the vers certi of medical student, and it had almost 300,000 views in the first 215 days. Now, this video is a bit slower. It's a three out of ten, it's fine. The second thing that you can see is the impression click through rate. We discussed about the CDR, the click through rate, right? So it's which percentage of people that see the famil get to click it? We saw the percentage click through rate that Iman Gazi achieved. It was about 4%, you can see that in my case, it's 6%. And that's because it's a very captivating title. It's an amazing famil, and it works perfectly. Finally, you see the average view duration. So how much does the average person how many minutes does the average person consume from this video of mine? The answer is 3 minutes and 36 seconds, right? And you have just a small overview of what's happening in this video of yours. If you want more information about this, you can click on Go to Video Analys and it will just move you to another page in which we're going to discuss about in just a second. What's the second thing that we see here? After the latest video performance, you can see the channel alyrics. So what's happening inside your channel? And it gives you a summary from the last 28 days, right? Very important for you to know this. This is a summary of the last 20 days in my channel. So you can see that I had 5,000 subscribers in the last 20 days, right? So I have now 155,000 subscribers, 558. Right? It tells me the views that I got in the last 28 days. In this case, I got 537,000 views in the last 28 days. How many wat how much watt, also, 30,000 hours of my videos have been consumed during the last, again, 28 days. And what were my top videos? In the last 48 hours. You can see that the best video that I had in the last 48 hours accumulated 18,000 views, and it's called dominant heart surgery artic root and valve replacement. It's fine. Scrolling downwards, these we don't care about. It's the news, the creator, Insider. I never care about this stuff. Those are the final comments, the latest comments that we had in the channel and the latest subscribers. In general, from the dashboard, you just care about this page and this page, right? This window and this window, the latest video performance, and the channel analytics. Now, the next part it's going to be analyzing is the content. If I go to content, you will see all of the different videos of mine. Right? And what can we see? First of all, if we click on content, we can see the videos. Shorts, right? Live posts, playlists podcast promotions. What did you get from this? Pretty much that we only upload videos. I've never uploaded a short. I've never done a live stream. I never had a post in this channel, only videos. So what you can do in the content page of YouTube analytics is, first of all, check out the visibility of your videos. So in my case, my videos are age restricted because obviously it's medical content. So it's like, you got to be 18 plus to see this, you got to be an adult to see it. And you also see the monetization status of your videos. So none of my videos are eligible to be monetized, because, again, it's medical content. Only this video, which is an interview can be monetized, right? Then we got some restrictions, some copyright restrictions. Any restrictions that you have in your videos will be shown here. And it's funny that I have so many restrictions and so many filters to my content and it still has reached an insane amount of audience. YouTube has actually sent me a play button for my efforts, which is absolutely insane. Finally, you can see when the video was published, how many views it has accumulated, how many comments it has accumulated, and the like to dislike ratio. So for example, this video has a 98% like dislike ratio. This video has a 99%. The video has 96%, so you can see that the videos are very, very well anticipated. If you click on this button right here, you can select all of your videos and you get to edit the video. So, for example, you can edit their description. You can edit their tags, you can ed their visibility, all that stuff. I do not want to mess with this because, again, this channel is gaining 5,000 subscribers every 30 days, so we do not break something that works. Let's move to the next category, which is the analytics. The analytics is the window that you care about the most as a YouTuber, as a concretor. It's the main window that you have in order to understand the performance of your channel. Now, what do we see on this page? This page is very, very important. The first thing that you see is, first of all, some feedback from YouTube. For example, looking good, your channel got about the same number of views as usual, right? Again, this is measured in the last 28 days. You can see it from here, right? In the last 28 days, we had 537,000 views. We had 30.9 thousand subscribers, and you can see subscribers every single day if you hover your mouse above this, right? You can see it here. The W, I'm sorry, you can see the subscribers, right, 5.2 thousand subscribers. It's actually 1.8 k less than usual in the last 28 days. And if I hover my mouse around, you can see, for example, in February 10, I got 232 subscribers, then 227, 222 and the revenue, which in my case, it's almost nonexistent because again, my content isn't monetized because it's medical content, right? Now, we can change the view from last 28 days to last seven days, for example. That's what happened in the last seven days. I get 130,000 views. I got 1.5 k subscribers in the last seven days. So just last week, this channel accumulated 1.5 thousand subscribers, and it actually compares. Once you click on this, it compares what happens in these seven days compared to the previous seven days. So again, I had 47% more subscribers than the previous seven days. You can see it right here. Change in subscribers compared with the previous period. Over time, this can help you understand what causes views to subscribe or unsubscribe to your channel. You can also go to the last 90 days to see the performance of your channel in the last 90 days. You can see that in the last 90 days, I got 1.8 million views. And, of course, lifetime, which is my favorite stat of all time This one we started uploading. We started uploading in 2020, right, and you can see what we were getting 65 views a day, 53 views a day, right? And then for many years, it was just growing gradually. And then, during April of 2024, things started to just grow and grow and grow. We were averaging so many views a day. One day, we actually got 180,000 views just in one day, right? And you can see that it has been pretty high ever since. Now, again, my channel has 14.3 million views accumulated, 155,000 subscribers, and $85 in revenue. So Again, we don't really care about these metrics. This is just, okay, you obviously care about them, but it's just to show you the performance of this channel. You can go here to see your live view count. For example, in a live basis when someone subscribes or someone unsubscribes, you can see it in this window here. It refreshes, I think, every minute or something. No, it's actually updating live. So we'll see if someone subscribe or not. Let's give it 30 seconds. Anyways, you can see it in 20 days. Again, in 90 days, 365 days. This is the curve of the subscribers, and of course, in the last seven days, what has been happening. Anyways, did not subscribe. Um, this is the content again. You can see the average view duration of every single video. You can see the views of every single video, right? And we can go to content from here. So we saw the channel and Linux overview. Let's go to content, and you will see in more detail what's happening in my content. So again, in the overview, we saw views Watt subscribers revenue. In the content page, you see views, impressions, impression click through rate, and average view duration. And this is the average of whole channel, right? So again, during the last 28 days, I had 7.4 million impressions, right, and a 5.9% click through rate. And if you again, divide 7.4 million, right, divided by 537,000, this will do a 5.9%, which means that from the 7.4 million people, 5.9% actually clicked, and that equals to 537,000 views. And the average duration was 323 minutes and 26 seconds. You can see the graph of how the average duration increases or decreases with a passage of time. The same exactly applies with impressions and views. On top of that, once you click on a video, you can see this graph right here, which is the retention graph. This graph is extremely, extremely important to understand the performance on your videos, and we will get back this graph in just a second. Let's move to audience now. In the audience, you can see your returning viewers. So how many viewers, again, have previously seen a video of yours in this channel and are returning back to see more? How many unique viewers you have, which are the viewers that see your channel for the first time and again, your subscribers. So this is a graph between the returning viewers and the new viewers. Again, as you see here, returning viewers are viewers who already watched your channel previously and returned to watch in the selected time period. And new viewers are viewers who discovered your channel for the first time in this selected period. In my case, 2.8 thousand viewers were returning 10.7 thousand were new, right? More information here, you can see when your viewers are on YouTube. So for example, you can just tailor your upload schedule to this time frame right here. For example, I know that on Sunday 6:00 P.M. Most of my viewers are on YouTube. So if I would upload, I would upload, for example, on Saturday at 6:00 P.M. Saturday and Sunday, 6:00 P.M. This is when most of my viewers are on YouTube, right? So finally, you can see the Watt from subscribers. So you can see that from all of the videos that I upload, I might have 156,000 subscribers, right? But 97% of the people that watch my content are not subscribed. Only 2.2% are subscribed. So this is a metric that I could potentially need to improve in the future. Finally, you can see the device type from which type of device people are watching my content. You can see that 80% is consumed from mobile phone. So perhaps you would change, like, the type of your production to tailor the different device type, right? Computer, 8.1%, tablet, 6.4%, right, TV, 5.2%, all that stuff. Finally, you can see their age and their gender, right? So we get like 35% females, 68% male. That's actually a good ratio. If you imagine that this is say, medical content. That's why we have both males and females, right? And then, of course, their age. So we have 13 to 17, very small percentage, 18 to 24, a bigger percentage, 25 to 34, like, the most, and then it starts decreasing. Finally, and of course, you can see more. Like, you can really get into these statistics. In huge detail. Finally, you can see the geographies of your content. Where are people located? And if you see more, if you click on see more, you can see we've got a lot of India, a lot of Bangladesh, a lot of US, Pakistan, Philippines, Indonesia, Brazil, Egypt, Iraq, right, all that stuff. And we don't have Greece, unfortunately. Oh, we have Greece, actually. Let's see how many views from Greece, 1,200 views in the last 28 days. And we had, like, 229,000 views coming from India. This is the graph in which you can see the different countries. Um, consuming the content, right? And finally, if people are consuming your content with subtitles or without sub titles, it's also something that you can see from here, right? Now, this was, again, the unique view subscribers, and this also changes when you change these, right? Finally, you can see the revenue. In my case, I do not have that much revenue from this channel. I could potentially show you revenue from other channels of mine. But again, you can see how much you're earning in every single month, September, October, November, November, January, February. What is the top videos regarding revenue for performance? And what's the revenue for every 1,000 views? In general, for a YouTube channel, the RPM, which is the revenue for every 1,000 use is very important. In this case, in the case of M channel right here, my RPM is extremely low. We're talking about 0.00 $1 for every 1,000 views. A normal RPM would be, for example, $3 every 1,000 views or $1 every 1,000 views, but my RPM is extremely low because I have medical content, and there are no ads to be played in medical content. And of course, you make more money as a YouTuber from ads regarding adsens. Finally, you can get ideas for your next video from the trends. So again, introduction to heart anatomy would be an idea that we could use, you can see that people are very interested in introduction of card anatomy. And in the trends, you just can perform, let's say, topic research for your next video. So in the trends section of the Google analytics of the YouTube analytics, YouTube takes into consideration like your audience and your channel, the type of videos that you upload and the type of content that your audience likes to enjoy. And then based on that, it recommends some videos that would work if you would create. So trends works, but you need to feed, let's say, the channel with information in order for it to be able to recommend top videos for you to create in the future. So I want you to keep that in mind, right? Now, we talked about the general overview of, let's say, YouTube analytics. What happens if we want to check out specifically the performance of a single video? Because that's very important. Let's go to content, right? And in content, you will see that you have access to all of these videos right here. So let's take a video that's relatively successful, right? Let's take this video, for example, which has 5.6 million views. We go to analytics. Now we're not on channel analytics. Ladies and gentlemen, we are on video analytics. So now we're analyzing again, what's happening inside this specific video right here, so you can see the views. You can see the watch time, you can see the subscribers. From this video alone, I had 50,000 subscribers. You can see that on a daily basis, I'm gaining multiple subscribers from this video right here. The most important graph for a video is this graph right here, and this is the audience retention graph. From this graph right here, you can gain so much information and you can become such a more involved, evolved creator if you understand what's happening in this graph right here. So first of all, this right here is the audience retention graph. Again, you can see the percentage of people who keep watching the video as you hover your mouse above this. So this is just like a timeline, right? Like a timeline in the video editing segment of the scores that we talked about. For example, what information do I get by just hovering my mouse from here? I get the information that in minute 9.44, 27% of people are still watching, right? And if I keep this, you can see that these people are still watching, actually. And at the end of the video, I have a 22%, right retention, and I can also see it from here that 21% of people that click on this video, right, keep watching throughout. So watch the whole 20 minutes of the video with an average view duration of 4 minutes and 25 seconds. Now, this is a very good retention graph in general. You can see that the audience is being retained and they keep viewing the content. The spike rate here is very normal to happen. In the first seconds of the video, it's very common to have people dropping out of the video because you can't retain them all. But after the first 30 seconds are gone, you can see that people stay and people watch and at least in minute again, 2.8 47, we have 47% retention rate, which is very good. So you can see that YouTube also gives you some feedback criteria, and it says, 46% of s are still watching at around the 32nd mark, which is typical, right? But in this case, because I had a video that retained them throughout, it's the most important thing. What would be the dream retention and 100% retention throughout, but it's obviously not possible because people click on videos, and potentially people aren't always interested in videos, and that's why we can't satisfy them right. So that's again, the retention graph. You can hover your mouse to see what happens. For example, if you have a part of the video in which it's more shocking or more interesting, you can see a small spike somewhere in the video, which means that people are more interested in this part or potentially in some part of this graph, you could see a dip, which means that people, you know, got bored there. So this is how you just gain more insights of what's happening, what happens to your video, and what works and what doesn't work, right? And the exact same thing you can see in all of the videos. So again, this video right here, if I go to analytics, we can go ahead and check out the analytics of this video. So, for example, this video started out slow, right? And then it just gained traction again, right there during June, right? So June, it has the growth of this video has been linear, so you can see a linear growth in this video. And, of course, if you go to video details, right? You will see that. This is where you can change all of the details of your videos. For example, the title, the description, have some affiliate links there, if the videos made for kids or not, but you don't need a demonstrative tutorial around this because it's very straightforward. And I think that it's not hard for you to follow basic instructions. So that's what we look when we enter the YouTube analytics, the YouTube channel analytics. Now again, there are multiple metrics for you to measure. There are many, you know, numbers for you to check out, and you can dive very deep into this rabbit hole or YouTube analytics. Now, I saw YouTube analytics that I care about and again, the analytics that I cared about when I was growing this channel right. Here are the only analytics that I usually watch and I take into consideration. And if you follow this approach, and if you take into consideration, the same analytics that I showed you, you're very covered to have an amazing projected career with your videos. Tube. So this, ladies and gentlemen, concludes the analytics module of the scores right here. Again, we did an overview of what's happening inside YouTube analytics. And in the final conclusive part of the scores, we're going to be having a more realistic talk about how to communicate with your audience and potentially how to increase the value that you're giving to your audience to also increase the compensation that you're getting. I'm going to give you an amazing example on how this heart surgery channel of mine has generated less than $80 and other channels of mind with perhaps thousand subscribers or less have made tens of thousands of dollars, right? So I'm going to just compare these two cases and what I did right in one case, what I did wrong in the other case, and how you can learn from my mistakes, right? So more information about this in the final module of the scores. 32. Thank you Message: I'd like to thank you for sticking up until the end of the course. I'm very blessed that you consume the whole content. And again, I want you to know that you belong in a very small percentage of people that did not only show up in every single lesson of the course, but played full out. So you consume the whole 7 hours of the course. And I am personally very grateful of you just sticking up again throughout the whole course. As a thank you message, I would like to invite you on a one on one call with me. Now, again, most of the people that enroll to this course, right, they haven't reached this point. You belong in a very small percentage. Less than 1% of people consume the whole 7 hours of this course. And again, in order to congratulate you, I will not be selling anything in this one on one call. It's just a way for us to communicate completely for free. All right? So somewhere in the resources or the description of the course, you will see a link, which is going to be a calendar link. I want you to book a time slot, right, that fits you and fits me. And let's open a 11 call to discuss what you learned in this course. I am very, very excited, again, that you made it up until the end of the course, and I will see you inside our call or potentially in all the other courses that I have produced, right? So, thank you very much, and I'm going to see you in the next course.