Transcripts
1. Introduction: You have likely hear the
expression that owning your own product is the key
to making real online money. But the truth is that
for a number of reasons. One of the key reasons why that's true is because
if you own the product, you can create sales funnel that you can control
and you profit from that 100 percent or
whatever amount you choose. For example, if you
don't own the product, then you cannot control
the sales funnel. And you don't profit from any additional sales
made for that. For now. It is not known
fact that virtually every internet marketer
makes most of his profits. Yet, the back-end sales funnel, not front and sales funnel. So in fact, some
marketers are willing, willing to take a loss on
the front of the funnel. And just to get new customers
by employees and to help make profits from their affiliates so that they are willing to promote
in the future. The real money is made on the
back-end of the sales funnel because that's where the higher price offer
is normally made. And then the creator of the
funnels usually makes 50, up to 100 percent the sales
of these up-sell offers. And it's no wonder why most. Internet Marketers make
most of their revenues on one-time offers or yours. Therefore, if you want to make considerable money as
an internet marketer, you have to have
your own product and you have to control the
sales funnel simply as it is. If you don't do that, you will likely
never reach real the profit online as affiliate marketing
limits you to wherever the product owner
and the sales funnel creator. So you may be wondering how to about creating
your own sales funnel. Fortunately, this
course will help you to know exactly what
are the sales funnels, how to create one, and how to maximize
its potential. So you get the most
profit possible from it. After this introduction, I'll be waiting for you
in the course. Let's jump to the first lesson.
2. 1. Be In-charge of the Buying Process: Welcome to the first lesson. Be in charge of the buying process. As I have mentioned
in the introduction. If you don't come up,
with your own sales funnel. You are at the mercy of the one's who is making
profits online. This is why most
internet marketers say that you must sell your
own digital products and essentially control
the sales order reason to really profit online. Also, you need to control the sales funnel by creating
your own digital product. And sudden, the final. When creating a sales funnel. You really are creating
two or more offers. Since you need to be able to
offer your bag or customer. Another author on top of the
original or your main offer. This is usually considered
as upsell or onetime offer, commonly referred to as audio. Whether it's now
quite common to have a sales funnel
where you have far more than just two offers. You can have anywhere from
three to ten or more offers in one panel
composed of upsells. So advanced on more sense that the more up-selling versions of the main product and down
cells at the same time, advanced or more different
versions or the main project, but not as as
corresponding an absolute. There are really only two
rules regarding sales funnel and corresponding
upsells and down cells. So the onetime offers upstairs and downstairs
relates to the main product, product offer in some way so that you add more value
to the main product offer. Onetime offers are
optional, but chases, and it's not necessary to enable the main product offer to
fulfill the value it is supposed to as described in the product sales over you
can create sales funnel composed of several
different offer to enable you to earn profits. With each purchase. Not every customer who buys the main offer row
by any of the cells, but it's likely some. Well, as it has been
showing through research, that people are willing to buy, cross-sell, and up-sell right after the purchase domain of a. So this is the same
buying principle that leads versions to buy price and a soft drink along with the
hamburger. For example. The scholars that process sell or to buy a more
advanced version of the word example gardening tool to get more value from it. The more people you can get
to by your main author. The greater the chance
that they will buy one or more of your onetime offers since they have
already purchased. I mean, offer. This is
especially true if you provide counsel to the
corresponding upsell. And it's also been proven
through research that if you present a similar offer to the previous offer
for a lower price, consumers will purchase it, thinking that they are gay. They're getting a great deal. And this is all the more reasons why you need to take
control of your sales funnel and started getting qualified
traffic to it today. The sooner you start
doing this dishonor, you will start building
your online incomes. Not only the sales from
your sales funnel, but also they're increasing, increased number of customers
on your buyer list. So thank you for
the first lesson. Let's go to our second lesson.
3. 2. It All Starts At The Squeeze Page: So welcome to the lesson too. And I called it. It all starts at
the squeeze page. The very start your
sales funnel needs. To begin with the squeeze page. Squeeze page is just
the webpage that offers the visitor
something of value, such as reported on a specific topic of
interest in return, or persons contact information, usually the person's name and
email address, it's enough. So the idea behind
the squeeze page is the visitors
to willingly give their name and email
address so that you can follow up
with them later with offer relevant
and useful information so that you can build a relationship
with them and show that you are an expert in this
industry or in this niche. Once the person feels comfortable with your
hand, feels, you know, this industry or niche, well, he or she will be more likely to purchase
offers you recommended. So these authors
should consist of your own products as well as affiliate offers
that you Windows. Of course, as I
mentioned before, the greatest online
profits comes from products that
you own yourself. So you really want your subscribers to
become comfortable with you so that they will purchase
the In your sales funnel. So this is where the bulk of
your profits will come from. The, if you will, the relationship
properly and don't abuse the address or the
other time it's centered, it's really possible that they will purchase
from you repeatedly. Whatever you offer, a product. The product that you're
offering, elements to them. This is how you can build
an online income over time. Therefore, we need the
product that you can offer to your speech stage
for your visitors 43, in order for them to be willing to give you their
contact information. You can either create these
products on your own, use to create it, or use private label products
to create these offers. The main point is
that the information must be valuable
to the subscriber. And this quiz page must indicate exactly what the prospect will be getting when they submit
their contact information. So therefore, if you plan to
provide Committee report and or mini e-book or how to get more qualified
traffic to your website. Your squeeze page
minus indicates this. And your auto
responder needs to set the link to download that report or send an
email with a batch file. As soon as the subscriber has set their
contact information. Now known as single
opt-in or after the has confirmed that they want the report known
as double opt-in. So if the information is
valuable to the subscriber, he or she will be
willing to give you their contact
information if, if that sense they likely want. So the free gift must be something that had
subscriber wants to find out about so that they will
give you their contact. And also note that
the information you provide is the free report. This report should be
useful to the person, but it should not
include everything about the topic or
the question itself. If you include all the
information in that free report, they will have no reason to buy any of your related offers, which is exactly meet the goal you have in mind
for them actually, does. The free report needs to
be useful and valuable. So where it gives
them some insights into the problem or the
issue they're having. But also indicates or
implies that you have more valuable information
for them to consider. And wiring by visiting your
main products, sales speech. The billing, which
you should be at the end of your free report, so that they can find out more about it and
purchase it. Of course. So we finish this lesson. Let's go to another one.
4. 3. Present a Directly-Related PAID Product Deal: So welcome to the lesson. Present directly related
paid product deal. After the subscriber
hasn't bought their contact information
into your squeeze page. They should be taken to
a web page that states that free report they signed up for is on its way
to their inbox. So this is the beginning of your relationship
with this subscriber. You need to use good
email marketing practices in order to build the
relationship further. Convince the prospect
that you are respected and knowledgeable
person in your industry. That the prospect can trust you. The information you provide
and the offers you present. Research has shown that it
takes at least seven contexts with respect before she or he is willing to
buy a paid offer. This means that you need to make a contact with that person
at least seven times before you can reasonably expect the person to polish the
buy button on your offer. Now, some aspects will be willing to purchase before
Simon contents are made. Some will only be
willing to do it after more than seven contexts
are made with them. And some will not be willing to buy and just do it, right, depending upon the way of
thinking and their situation. Awesome. Still, with virtually
all sales that you make, good email marketing practices. The building the relationship, the key to making those sales. Expecting a prospect to just
become a lifelong customer, overnight or after
one or two e-mails, it's very unlikely actually. So therefore, if
you need to provide more valuable
information in your follow-up e-mails after we have downloaded
your free report. So you need to follow up
with them to ensure that they're getting the right
additional information on the problem or issue. And gently heat that. The main product offer
is your sales funnel is the key to solving the
problem or issue in question. You also should let your e-mail subscribers know that you are available
to answer any questions. They might hear about the issue. This certain problem. As this will encourage them to reach out to you
for help or advice. So by offering
advice and help, 43, this will further street
in the idea that you are an expert in
your field and that your paint main
products offer will be even more helpful
and useful to them. Then the free report, they belonged that already. So over time, through a
quick email marketing, some of your prospects will be ready to go chase your
main product offered. This is why it's vital
that you put a link to your main product over in each email that
you sent to them. Note though, that you
should not sell it or aggressively
promote your product in each for the
e-mail that you sent. Rather, you should only
cell in one or two e-mails, at most in all seven
party meals sequence. So the other emails should
just provide information on the problem or issue and some steps to help
remedy the situation. Along with the link to your main product offer that you're nearing
the end of the email. So most people are not found that hard selling or aggressively
marketing products. This is why you cannot
afford to do this. Too often in your emails or your risk losing the
subscriber entirely. As it's likely, they will add up and subscribe using the
link in the e-mail. So if this happens, you will likely lose the
opportunity to connect with that subscriber and make them
lifelong customer forever. You can not hard sell
your main product author. So providing important
information and helping to educate
the prospect is key to convincing him that your main product offer
it's worth purchasing. Once the prospects he has
come to the realization that your main product offered
it is worth or chasing. They will click on the
link in the one here, emails and purchase your offer. The person has turned into a customer and enter
into your sales funnel. Now, it's the time when your sales and all
begins to work. Its magic. So we finish this lesson. Let's jump into another one. See you there.
5. 4. This is the Time to Slip in an Upsell or Downsell Offer: Welcome to the lesson. Because this time
to slipping and uphill or downhill offered once the prospect has turned into a customer and purchase
your main product offer. Vegas and your sales funnel. As I said, this means
that you should be offering the customer
an opportunity to upgrade their order. This is done through
value enhancing the upsells that it's related to the main product
offer just ordered. The upsell can be
intense version that offers more information. If the main product
offer was, let's say, an audio cores or, or e-book or video
calls or more features. The main product offer was a software
program, for example. So the upsell can
also be related offer that provides additional value
to the main offer itself. So for instance, rehab, your main product offer was
a traffic generation course. So your upsell would be
in email marketing course designed to improve
the conversion rates or the traffic you
get to your site. The main product offer. So the key with any
upsell is to provide additional value to
the main product offer that customer just purchased. The upsell should not be
mandatory purchase in order for the main product
offered to provide the value it was
promised to deliver. That would not only
be unethical also, but it will damage
your reputation. Because menu consumers
will look upon that as a marketing
tactic because you weren't forthcoming in watch
your main product offers needed in order to provide
what you said. It would. Never make. Audios or upsells
mandatory to purchase. The main product
offer must provide the value it was entered
to provide by itself. So all upsells and bowed down
symbols must be optional. Never mandatory. The relevant upsell is valuable and enticing enough
to the customer, taking into account
the value and the price they will
likely will chase it. Does increasing the
amount of the profit you gain for this customer. So once they
purchase the upsell, they can be taken to the
downloads page to access both the main product
offer and up-sell. Or they can be taken to other nullable up-sell offer related the main product offer. So if the customer decides
to decline the offer, you can have funnel them, show the main page or the
main product offered. So you can have the
customer go to another app, so offer for them to consider. Or you can have the customer go to a modified version
for the upsell. They just reject, usually
for a lower price. This wonderful infection
of the upsell is normally referred
to as a dancer. Partly because the
price is lower. And the often as the dancer has one or more elements
missing from it that we're in
corresponding upsell. So also note that
all down cell can be the exact same upsell
for a lower price. Although this is
really the case. And the reason is why downscale is presented immediately
after the upsell that was rejected is
because research shows that many consumers don't want to
miss out an offer and tidy. So if they get a second
chance to pick up the same or similar author
for a lower price, they will often jump at
the chance to do so. This is why internet
marketers often includes corresponding the guard cells
with their upsells. So they have a greater
chance of earning conversions and more money
from their sales funnels. Most internet
marketers will present a serious of upsells
and down cells through their sales funnels
and related to the main product offer and enhancing its value in some way. And some buyers of the
main product of the row will not purchase any
upsells or down sales. Offers. Offers will purchase
one or more upsells, and others will purchase
one or more downsides. So Kevin, combination of
upsells and the down cells in your sales funnels will increase the chances for conversions and
additional profits. It has been said before, most internet marketers make
the bulk of their profits. On the back end of the funnel. I mean, upsells
and the Councils, not from the front
end of the funnel, not from the main
product itself.
6. 5. Set Up Your Autoresponder Follow-Up Sequence: Welcome to this lesson. Set up your auto responder
follow up sequence. As I mentioned
earlier in my course, once the customer has downloaded your free report
on the problem or issue from your squeeze page, you need to follow up with them and build the relationship. There should be a series of about seven follows
up email messages, with the first one going out right after they sent
his contact information or after the Confederate
their contact information by clicking on confirmation
if you use double opt-in. So the most convenient and
easiest way to do this is to set up the email messages
in your auto responder. That way, when the
prospect completes the form or clicks on the confirmation link
and in their email. So the most convenient and
easiest way to do this is to set up the email messages
in your auto responder. The way when the client completes the form or glyphs
on the confirmation link, the email that I sent to him. The email messages will
automatically be sent to them or with the peak period or these depending on when you
schedule them to be sampled. That first e-mail message
you should thank him for requesting the Board include the link to the loan
debt free report. I mentioned that you will follow up with more
relevant information and offers related to the problem or the topic
or certain industry. And to provide your
contact information so that they can get
in touch with you. Because any questions
related to the free report, the problem in just the
one or anything else. In subsequent follow-up e-mails, you should look to build up
the relationship by providing more valuable
information regarding the problems, issues brought up. In the free e-mail report, along with information regarding remedies or solutions
to that certain issue. Also you should you should
also include a link to your main product
offers sales pitch as the reference for
them to consider checking out and
purchasing to help them solve the problem or issue in more comprehensive manner. As I mentioned earlier
in this course, you should not hard sell your main product offer in every follow-up
e-mail that you sent. On average two out of seven emails you send
should be hard sell. Often. The fourth email and send an e-mail that you sent to them. In these e-mails,
you should discuss how your main product rectifies the problem or issue in a more comprehensive
manner so that the problem or that issue is solved and the person doesn't have
to deal with it anymore. So for instance, if
the issue is getting enough quality traffic
to one website, you can mention that
your main product has many powerful vested ways to get quality traffic to one side. So much so that the
person will never wonder how to get qualified traffic
to their website. Again. As I mentioned, only two
of the seven emails at smalls should really hard sell order aggressively
promote your offer. As most people are not found
of aggressive selling. So aggressively selling
too often can turn the prospect away from
becoming a paid customer and can even lead to them and subscribing from
your list altogether, essentially, finishing
the relationship and any of them becoming a paid
customer in the future. Always focus on driving value
in your follow-up emails. As this is the key of convincing your subscribers that your
products are worth purchasing. They will think if
the information there The is providing these emails and in the free
report, is that good? Then the information
they're providing is based in a paid product
must be even better. I will go chasing. So the goal of formula
e-mails is to make the subscriber more
comfortable with the view and your expertise to the point where they
will trust you and your recommendations leading to the eventual purchase
of your product. So this, of course, will lead them
entering your sales funnel consisting of several
upsells and found cells, which can lead to multiple
sales and profit. And this is how the
best Internet Marketers make the vast majority
of their income. And how they can live the internet lifestyle without having a traditional
nine to five job. Which I think this is the main reason why you
came to this course. So let's continue
with other lessons. See you there.
7. 6. Performing Through Testing to Ensure that Your Funnel Works Perfectly: Welcome to the lesson, performing fruit testing to ensure that your funnel
works perfectly. So a key mistake many
new internet marketers make is not destined beer sales funnel to ensure that
it works properly. So many of these smoke
address will only find out that their sales
funnels are not working as they should from customers or subscribers who are
willing to best, I like the word that
the sales funnel is. So while they may
eventually find out that the sales funnel is broken
and not working properly. At some point, those
internet marketers who fail to test it
ahead of time moves out all of those potential
profits they could have had if they had just tested the funnel
themselves ahead of time. So after all, they had virtually no chance of getting those customers back
into the funnel. Especially if those offers
are onetime offers. As those offers both blood
cells and the cells are only supposed to be shown after the main product
over is purchased. So after the customers
exits the funnel, they essentially
lose the chance to gain more profit from
that certain customer. And in addition, those marketers may get a
reputation for not being most provision or reliable in creating sales
funnels and offers, which could damage their
chances of working in profitable joint ventures, getting more customers and
subscribers and so on, so on. In essence, it's not worth overlooking whatever
your sales funnel is properly working or not. You need to test it ahead of time before launching
your product offer. Does you should go through
the ordering process to ensure that all parts of the sales funnels
work as they should. This means that you should request the free
report you offer on your squeeze page
and ensure that you receive the report or
linked to the lungs, the report and the follow-up
e-mail sequence you created. This also means that you should
purchase the main offer. Ensure you get the
follow-up e-mail to download the main product. And also ensuring that you get sent to the first up-sell
offer in your sales funnel. So now that most of the major sale platforms like click bang, JV, zoo, barrier. And so as one, provide an option to pay for 0 or $0.01 to test the product
to ensure that it's working. You can and should test all aspects of your
sales funnel first before you publish it and promote it to the
public for purchase. So you should go through
each uphill and downhill, but chasing them and ensuring the league you to the next
offer in the sales funnel. You should also go
through each author on the sales funnel and
decline the offer. To ensure the
phenomena takes you to the next appropriate offer
in the funnel to ensure that every customer is
presented the offers that you expect them
to be offered much maximize the profit potential of each customer who goes through
your sales funnel as well. So it was also not fair to ask other expedients
internet marketers to test your sales
funnel as well, just to ensure that it works
for them as it should. And remember, your sales funnel elders at all while a
customer is going fluid, you lost any chance of adding
onto your profits from that customer would virtually no way of making up for
that loss profit. So it never hurts to
double and even triple check your sales funnel to
ensure it's working properly. This includes the
e-mails the head should be sent after
the purchase is made. For each uphill
and downhill where the funnel And sure that their sense that customers
will not be upset over failing to get an
e-mail with their product, download information in it. Let's jump into another lesson.
8. 7. Launch Your New Product: Welcome to the lesson,
launch your new product. So once you have confirmed
that your sales funnel is working properly
as it should, and all relevant emails are sent the appropriate times for
each purchase that it's made. It's time to launch
your new product. This means that you
should set all prices. The price points you have
set for each offer through your sales funnel
from 0 to $0.01. Used to testify. Now, once you have done that, you need to start promoting
your product via e-mail, marketing or marketing
or social media, your blog, your newsletter, advertising, joint
ventures, and even more. You name it. The key is to get
the word out about your new product and
let the world know that the problem or issue
they're dealing with can be effectively remains or
sold by your product. Your product is
the key to making their life less stressful
and that is ready to be. So if you can't get any better than festers of your product, which is often a good
idea to ensure that only the highest value is provided in solving the problem. And to ensure all
mistakes or errors are eliminated and have received
the testimonials for them. You can include them into your seals and the
promotional material to help, to help convince people
that your product is the real deal and it's solving the
issues the ad facing. So testimonials are
often in through menthol in getting people
to order your product. As they can. Elevate people's doubts about whatever the product
will really do, what is expected to do. And wherever you are really
legitimate business person and one who can be trusted
to provide wet ustedes. You will bribe. Does any testimonials from beta testers or owners of
the previous versions, all the products should
be used to help elevate people's fears and make them more likely to purchase
your product offered. As time goes on, you should be using
software tools to monitor how well you're over, are converting through
your sales funnel. There are many software
platforms that can provide this. Like Google Analytics
provides a free way for you to accomplish this as well. So you need to
know what parts of your funnel are
converting well and which aren't doing as well in order to determine what offers are really doing well with your target market and your
niche and which aren't. So that you can learn
from those mistakes. And to ensure that future offers better meet the needs
of your target market. You can really analyze
the various aspects of your funnel to see whatever
It's the offer itself, whatever is the main
product offered, or any of the upsells or even down cells that it's
underperforming. Or if the seals copy
is not resonating with your target audience
and convincing them of the value of your offer. Once you have launched
your product, you will have much
work to do in order to learn what aspects of
the sales I working as well as expected and what parts are underperforming
your expectations? And what parts are. This is how you can improve your sales funnel and
make it more profitable, as well as create more profitable sales
funnels for the future, product conscious
for very beginning. And leading to
greater profitability sooner in the near future.
9. Conclusion & Thank you: So welcome to the conclusion. In this course, you have learned the importance of controlling
your sales funnel. And that's having
your own product and how you can lead
to greater profits. Online, you'll learn how
the squeezed h star, it's the sales funnel protests. And this leads to
a prospect getting the free report on an industry issue or
problem of interests. You'll learn how you
follow up e-mail marketing via your auto
responder in order to convince the customer that you are an expert in this
field and you can be trusted to provide
quality information on this issue or issue
or this problem. You learn that it takes on
average seven contacts in order to prospect to
become a paying customer. You also learned that you should not hard sell every
email you send out. As most consumers don't, consumers don't like marketers who aggressively sell them. Again and again. You
should send no more than two out of seven the
heart cell, immune cells. The key to getting
them to become a paying customer is
to provide quality, valuable information in your
e-mails and only include a link to your main
products sales page at the end of each email, along with a line or two about the product benefits
for them over time. And the way the good email
marketing practices. Some of those prospects will become paying customers
because they will think, if the information
you are providing in the free report and
e-mails, is this good? The information you provide in your product must
be even better. Once they have purchased the main offer then
will be presented with the one or more upsells that can enhance the
value of the main offer. If they choose to
purchase an upsell, they may be presented
with another upsell to add more value
to the main offer. This can continue
with the research. The end of the sales funnel. They will receive
corresponding e-mails with links to Danone, each product they purchased. So if they choose not
to purchase an upsell, they may be presented
with the same offer, a lower price, or similar offer, lower, lower price,
known as sounds. So this is done because
many consumers will leave the chance to purchase an offer that they consider
to be a better deal. The customer may see
and even purchase many Dan cells instead of the upsells through
a sales funnel. So conversely, a customer
may not purchase any of the upsells or bone
cells in a sales funnel. And it is important to
ensure that your sales funnel works correctly before
you launch your product. As there is no way to
get back a customer or prospect wanted to buy the main offer or an
upsell or down cell. But can do so because
the sales for Mill doesn't work correctly,
tested before yet. And you have other respectable internet marketer
is tested as well before you launch your
product to ensure that your customers see all of
the upsells and Ansel's, the unexpected to see
through your sales funnel to maximize profit potential
from each customer. So when you have confirmed
your sales funnel is working your products to the world and promoted through such
means as e-mail marketing, social media marketing, paid advertising
for marketing and joint ventures and small. And analyze what parts
or the sales funnel are performing as expected under
performing expectations, Awesome and over-performing
expectations. So, you know, what offers are resonating with your target
market and what ones are in. So you can make adjustments to the current sales funnel and
improve its profitability, as well as improved
future product sales funnels so that they are more profitable from the
very beginning. So by following the
information in this course, you will know how to create and control a product
sales funnel. So you can maximize the
profit potential of each customer who
enters your funnel and gain the maximum amount
of profit from each product offers that you
create for Best of luck. And I hope this course
was helpful for you. Thank you. Bye bye and see you
in the next courses.
Diemante, Hospitality Expert, Digital Designer
