Transcripts
1. Introduction: Are you committed to
developing your creative work, but you're lacking structure? Do you want to make more time for your creative endeavors, but you don't know
how to ritualize it? Do you want to own
your creative voice even when working
with third parties? Then this is the class
for you. Hi, on. My name is Jade Boler, otherwise known as
njaded Jade online, and I have amassed over
1 million followers across my YouTube channel
and social media platforms. Talking about mindfulness,
self growth, and learning. The focus of my
creative channels has continually changed
across the years, but I've really
learned how to mark everything that I do with my
authentic creative voice. Whether I was talking
about study tips at university or talking about
my journey with meditation. I've really learned how to
hone my own creative voice, and I can't wait to teach you
guys how to do that, too. Today, I really want to help you elevate your creative work, whether you're a
writer, illustrator, or a content creator like me. I really just tell you some of the habits that have made me
successful over the years. We're going to be talking
about identifying your creative time and
how you only really need one sacred creative hour a day to do deep and
meaningful work. I'm going to walk you
through my notion of how I set up my power planning
hour every week. And then we're
going to talk about owning our creative voices, whether you're
working with brands, partners, or other
collaborators. Especially as our work
evolves from a hobby into a potentially viable
career, if you choose that. Really understanding how to advocate for your vision
and your creative voice. If you're ready,
let's get started.
2. Identify Your Creative Time: Hello. Okay, in
this first lesson, we're talking about identifying
your creative time. Whether your creative
passions are a hobby or your nine to five job or five to nine squeezed in
after your full time job. It's so important to optimize
your ideal time of work to make sure that you're
doing the best work possible whenever you sit down
to do your creative stuff. You're making it productive. You're making it
worth your time. In this lesson, I'm going to work off with the assumption. Every single one of us
has the ability to find just 1 hour a day to turn into
our sacred creative hour. Based on your schedule,
based on your life, you might be able to
do more than that, but I'm asking you
to always commit just doing 1 hour minimum, and this 1 hour, we're
going to protect it. This 1 hour is going to be an
hour of deep focused work. We're not sitting
there half scrolling. We're not on social media. We're really committing
to that time, moving us forward in
our creative endeavors. So, step one is to identify when you
personally work best. We're all different. Some
of us are early birds. Some of us in light howls. Some of us work all bloody
day and come home exhausted. And one of the most important
parts of being a creative about being self employed
is self understanding. Do you work better when
you've just had breakfast? Or does eating actually make
you feel a bit sluggish? Do you work best around
other people maybe in a cafe environment
with ambiance, or do you work best
in silence at home? I personally know that
I am a morning person and I love a distraction
free quiet zone. For me, my best creative work
is done when I'm allowed to inwards, and, for
example, script writing. That's such a deep work process. I really need to be inside of that script inside of the
world that I'm building. I know that I have a
lot more mental clarity after exercising and getting
a good night's sleep. So those are all just things
that I will use to feed. What time I'm putting my sacred
creative hour every day. And then step two is to look at your calendar and your
existing commitments. If you're working
a full time job, if you're a full time
student, have a look at your calendar and see what
is eating into your time. I mainly have my YouTube channel while in full time
education, so, You know, I had school
when I was an ill student, I had school from like seven 30 until 4:00 P.M. And
then at University, I had lectures and assignments
scattered across my week. I really had to learn to
be extremely disciplined with myself in order to make
my creative work happen, especially because as
you become an adult, you're juggling so
many other things. You're juggling social life, you're juggling friends, you're juggling the work
that you're doing, but you're also just
feeding yourself, exercising, trying
to make yourself happy, budgeting, all of it. So, to make sure my secret
creative hour happened, I know I work best
in the morning. So every day I would
look in my calendar, and as long as I didn't have
too early of a lecture, I would schedule
my creative 1 hour for around seven or eight A. I'd make sure that these sacred creative morning hours
are used for deep work. So things that require
a lot of mental power, things that require
my best self, like scripting a video,
like filming a video. And then any days
where my sacred creative hour couldn't
be in the morning, maybe because I had
an early lecture, I would put it maybe
in the evening, but I wouldn't put
difficult work. I would be doing work
that is easier that doesn't require the same
version of myself to show up. Whatever your life looks like, use your self
knowledge to schedule your sacred creative hour at the time that
works best for you. Idally you're doing that at the same time every single day, see that you can start
to develop routines, and it feels like a
habit without friction. So the first exercise for
this lesson is to firstly, journal about your
best creative time. Reflect on when you've
created your best pieces. Reflect on when you
feel like you have the most energy when you want to sit down and just create. If you're someone
who mend straights, that can also look like. Oh, yeah, I actually work the best the week after my period, and maybe in the lead up to my period. I just
don't have the energy. I'm not as creative,
and maybe I'm going to schedule more hours in that week after my period to
make sure that I'm optimizing my body's
natural fluctuations. And secondly, have a
look at your calendar. Whether you use a journal or a planner or Google
calendar like me, and really slot in that sacred creative hour based around your
other commitments. If it's not going
in your calendar, it's not going to happen. Let's be honest. Guys,
you're not going to be motivated every single
day. That is fine. The beauty of just committing one secret hour every single day is that you are building up the discipline to just be
consistent and slowly, slowly, slowly, your creative
endeavors are going to keep growing before your eyes
because you're showing up. Make the time for the projects that you
love and care about. I promise it will pay
dividends in the future. See you in the next lesson.
3. Create Rituals for Deep Work: Hi, Jon. Welcome back. So we have identified our
sacred creative hour. It's in the calendar.
It's gonna happen. Now we've got to create
rituals to make sure that that hour is the most
productive hour possible. This is the secret to how I ran a YouTube channel while also juggling a whole
university degree and writing a publishable book. I would make sure that
any time I was dedicating tools on my YouTube
channel was productive. That I wasn't sitting there
for 8 hours pretending to edit or pretending to
script a video, but instead, I would use 1 hour and, like, really be there, really put my whole mind and energy and focus into
doing this well. Work smarter, not harder. We've got three
ritualistic habits that are essential to making the most of our sacred creative hour. Firstly, set up your space. Based on what you need, you've got to get
your space ready, because if you're rocking
up to your creative hour and you've got to spend
the first ten, 15, 20 minutes gathering plies, gathering your
mediums, cleaning, tidying, all of that stuff. You're actually not going to be doing deep work in that hour. For me, my best creative
time is in the morning. So that looks like setting up my desk or setting up my
filming space the night before, so that I can just wake up, get ready, sit down,
and it happens. Equally, I need a
distraction free zone. But I lived with roommates, my entire university degree. Like, sometimes they
had two roommates, in my room while
still trying to be a YouTuber and film
videos in my room. And so I would have to plan in advance and maybe tell
my roommates, Oh, can I film from this
time to this time, or, Hey, I'm going to be
scripting a video at this time. Like, would you mind
being a bit quieter or I can put my headphones on, that you just really got
to prepare the space in advance to set
you up for success. Also, there is
something about coming to a clean space that has
been prepared for the task. Maybe you even lay out
your clothes ready. That wow that just
reduces all the friction. That lets you dive into
what you want to do. I also highly recommend an app blocker that blocks
any distraction apps. Like, I am a literal content
creator on social media, and yet I block all my social
media apps at all times, and I only ever unblock
them for periods of 15 minutes so that I go on there and I have
an actual intention. I'm not getting lost.
I'm not doom scrolling, and my creative time is
what I needed to be. There are los of
free apps, but I'm currently using PL,
and I love it so far. Number two, now we've
set up our space, you've got to set up the mind. This is genuinely the
most underrated tip. Nowadays, we are bombarded with social media posts
with short form content. Everything is trying to
steal our attention. And if you've been scrolling for the last few hours or
if you've been at work, you've got so many
things in your head. How are you going to sit down
and expect yourself to do your best creative work without
first settling your mind. You have to find
what works for you, but I personally swear by
journaling and meditation. The whole thing takes
five to 10 minutes. Let me tell you it's
as easy as this. Firstly, you come to your desk. And you brain dump everything
in your head. Oh, my God. I've got to remember
to do this later. Oh, my God, I need to
reply to this person. Oh, my God, works so stressful. Oh, my God, this is happening. I need to go buy these clothes, and you need to return
this blah blah, blah, blah. Brain dump. Put it all there because
you don't want that distracting your fake
a creative hour. And there's something so freeing about having all the
stuff in your head. Out there on the page.
Once you've done that, you do a little bit of the
meditation breathwork. Guys, this will change
your whole life. Spend two to 5 minutes with your eyes closed just
observing your breath. Let me tell you,
observing your breath is the most life changing thing
that you can start doing. You can even put on a guided
meditation if you want, but don't skip this. Imagine that your mind is a shaken up glass
of muddy water. All of this darkness
floating about, you know, all the thoughts from your day, everything that's
happened, all the stress. What you're going to do in this silence of just looking at your breath is you're
going to allow all of that mud to just settle, and you're going to be looking
through some clear water. Observing your breath
also activates your parasympathetic
nervous system, which is so essential for states of calm and focus and deep work. I normally set a timer
on my laptop or phone, sit for a few minutes, and
then I am ready to go. And finally, step three is you've got to find
something unique to you. Find a really short
little creative ritual that makes you feel like you are entering
your creative state. What gets you inspired? Could it be reading
a certain quote? Could it be lighting a candle? Could it be getting out your sage clearing the
energy, you know, like, whatever it is, have
something that marks the start of your
creative work and really ritualize that
to get into the habit? I studied cognitive
science at University, and one of the most fascinating
things that I learned was the science of
behavior change and how we can use our brain
and knowledge of our brain to enhance our
ability to form habits? There's this wonderful tool in the literature called
habit stacking, which is the idea that you
have an existing habit? When you put a new habit, Onto an existing habit, your brain starts to
expect that new habit. So it makes it so
much easier to start. It takes away all the friction. And here, we're trying to
habit stack your ritual, your creative little ritual,
and doing deep work. So, for example, when you
light a candle at your desk, it is followed by deep work. And if you repeat that
every single day, candle lit, do deep work. Candle lit, do deep work. Over time, your brain
is going to make that process so much easier for you because the second
that you that candle, your brain is starting to
go, it's time for deep work. You're not going to be doing
the mental Olympics of convincing yourself
to do the deep work. You're just going to do it. Remember that repetition is key, consistency is key, and it can take up to 30 days
to form a habit. Definitely keep that in mind, but Ah, guys, I'm so excited for you to
create your rituals. The exercise for today is to write down how you're
going to create a ritual. Jot down, how are you
going to set up your space every single day for your
creative sacred hour? How are you going to
set up your mind, with your meditation, with your journaling, and you're
going to brain dump? Like, how are you going to get your mind ready for deep work? And then finally, what
is the something special unique to you that is really going to get
you in the zone, like lighting your
little candle. And then repetition,
repetition, repetition. See you in the next lesson.
4. Plan Your Creative Time for Productivity: Hi, Ron. Welcome back. So today we're getting
into the nitty gritty. We're doing the planning. We're looking at
our systems that are going to set
us up for success. We've identified our
creative sacred hour. We know when that's happening. We know the ritual for
how we're going to get into that deep work state.
But here's the thing. If we don't plan in
advance our creative work, we're gonna sit
down at that desk, and we're going to be
like, what do we do? What task do I complete today? What means doing? Where
do I focus my energy? Where do I focus my efforts, and you're going to
spend the first, like, 10 minutes of that session, actually in planning mode, rather than doing mode,
rather than execution mode. So, the easy solution is
you dedicate just one of your sacred creative
hours a week to becoming a power
planning hour. In this hour, you're going to look at your creative
goals for the week, and you're going to start to think about how you're going to slot that into the time that you have this week to make
sure that it gets I love doing a
planning power hour on a Sunday so that I can
assess how things went last week and really
look into my coming week and use it most effectively,
optimize my time. For example, if my goal is to post a YouTube video
on Saturday morning. I will first split up the
constituent tasks of that goal. So on notion, I'll write out. Okay, I need to
make a thumb nail. I need to plan the
whole video concept. I need to write the script.
I need to edit the video. I need to record B roll, edit the B roll on. I need to upload the video. I need to write the
metadata for the video, and then I need to post it on my Instagram story to
be like, G watch this. And maybe that feels
a bit overwhelming, but then you're going to start to break it down a bit more, and you're going to
say, Okay, roughly how long is each of these sections go to take me realistically? Planning the video concept
may be 15 minutes, but writing a video script
that can take an hour, 2 hours really depends
on the research. So you've gone through.
You've estimated how long everything's going
to take you. Now, We're going to do
some important stuff. We're going to identify which of those tasks requires
the deep work. The way that I would
define deep work is it's work that
requires focus. You can't halfway through, be chatting to someone
and then come back into the task and then start scrolling and come
back into the task. Deep work requires your
full self to be present. For me, writing that video
script is deep work. I've really got to be committed. It depends on the
video, but for me, editing can also
be very deep work. If I'm trying to tell a story, if I'm doing voice
overs and narrative, I really want to be
inside of that story. We something like a thumbnail, I'm quite happy to be
making a little collage, chatting to a friend,
coming back to the collage. And now that I know
which parts of my creative process
require the most from me, I can schedule those into
my sacred creative hour. My sacred creative hour is
happening in the morning, which is my best time
of day for work. The night before I will have
had an early night because I didn't have any late
lectures or social life. And so I'm going to plan that
time as my scripting day. This reduces all of my future anxiety because I know how the video
is going to happen. I know I'm going to
post a YouTube video on Saturday because I have planned my entire week to
make sure that it happens. I'm not just saying,
like, as one goal in my calendar, make video. Instead, I'm really
breaking that down into all its little tasks and
then scheduling those tasks. So, today's exercise
is to write out all your constituent
tasks that make up your creative goals. What
do you need to get done? Break those down as much as you possibly can and start to estimate how long
they'll take you. Be generous with yourself, especially if you
are less experienced and you don't necessarily know how long things
will take you. Assume that they'll take maybe double the time that you think. As accountability to make sure that you
guys have done this, please upload this
onto the class. Upload your list of broken down tasks as a
project here so that we can all have a sense of community so that we can see what each
other's working on, but also so that we
can start to see, you know, like, how are people
breaking down their tasks. Like maybe someone
is writing a novel, and they need to do research
for one of their characters. Maybe they're going
to, like, read a certain book or
they're going to do research about
historical period, and then they're starting to see how long that's
going to take them. Like, that is so interesting to be able to learn
from other people. If you're a content creator, maybe you're planning
a real and thinking about storyboarding and how long that's going to take you. So write down all your little
tasks, upload them here, and then have a look
at your calendar and start slotting them. Into the creative time that you've already
defined for yourself. You guys have got
this. Look at this. We're doing our little
planning power hour. We've got our secret
creative hours going on. The creative process
is happening. And I think we're
ready to partner with third parties. See later.
5. Collaborate with Third Parties: Own Your Creative Voice: Hi team. Okay, so
you're doing the work. You've identified your
sacred creative time. You've even got your
planning power hour to make sure that you are optimizing all of your creative
time that week. But now another part
of the work begins. Working with third parties. That can look like
so many things depending on where you
are in your process, so that can look like
collaborating with a brand if you're
doing paid work, working with a friend or
other artists on your work, being commissioned by the city. So many things. No matter
who you're working with, you really got to learn to own your authentic creative
voice. Have a vision. And of course, when you're
bringing in more people, it's easy for that
vision to be derailed. For me, working with
third parties looks like working with incredible
brands that I love. So everything from
sustainable clothing brands like Lucy and Yak, or the language learning
tool in Goda that I've been using for several
years to learn German, even notion I've worked with and even skill share,
which is incredible. Across the years, I've
really learned how to both work to a brief that
I've been given by a brand, but also not make a collaboration feel
too awkwardly Addy and still feel authentic to my voice and my channel and still
provide value for my audience. I have had to learn
the skill of telling a brand story without
compromising my own voice. And I'm sure you guys have
witnessed at some point, watching a content creator whose content just doesn't feel that authentic when
they're doing an ad. Like they're just
holding out a product, and they're like, Buy
this. It's on offer now. And you just kind
of know that they don't really use it, that
they don't really care. But it is a skill
to learn, you know, telling this brand story, but also making it come
through your creative voice. I want to help you avoid
that uncomfy feeling of working with someone and feeling inauthentic or not
feeling like you. I want this to really feel
like you in every single way. Here are three steps to owning your authentic
creative voice, no matter who you're
working with. Step one, and this is the
most important step is to only accept projects that
genuinely resonate with you. We all want our
creative endeavors to translate to some kind of
tangible monetary outcome. However, it is not worth sacrificing your creative
voice for money. If you are playing
the long game, which is what you should be
thinking of doing, right? You're hoping that
you can retain your creative skills and
your creative voice forever. Then every single time that you are giving up your
creative control. You are weakening
your connection to yourself, and therefore, your connection to
the work that you are making and to your
authentic voice. You somewhat become a sellout because you are selling
your voice away. Guys, it is so easy
to get lost in the world of other
people's expectations, brands expectations,
money, earning, doing crazy big things. But you've really got to
learn to have this meter of I like this bran I like this company.
I like the ethos. I like their values versus, I don't want to give
them the honor and privilege of my work being
associated with them. Remember that when you're
offered something, if it's not a hell, yes, like, yes, I can
so see this working. Oh, my God, yes, this fits so
well, that's probably a no. Like, maybe most
of the time nos, and it's so hard to learn that. It's so hard to stand by it. But your authentic yes is a
powerful and sacred thing, and you've got to try and look after it as
much as possible. So, How do you do that? You make a list of
your non negotiables. For example, me as a content creator, working with brands. I have a very clear list
of non negotiables that my management team know whenever they're talking to
brands and representing me, they know what I'm going to
say yes to and what I'm not. For example, I'm vegan, and I've made it
very clear that I don't want to work
with companies who aren't vegan or who aren't cruelty free or
just have really, like, bad ethics and bad
sustainability practices. I really do my best
to avoid them. Ideally, I want to work with companies who have
good intentions, good morals, good ethos, and, you know, maybe they
do things like donating to charity or just good
principles for the world. I love companies that are
relevant to what I do, so anything in education
or mindfulness, learning, self growth, and anything that is too
far from my brand, I'll be like, no, no, thank you. Because my platforms
are so valuable to me. I have poured my whole
self time, money, energy, everything into creating them, and to sacrifice
them for some brand that doesn't align with my
values is a total waste. It's like dishonoring everything that I've been doing online
for all these years. I will not dishonor myself. Number two, you've got to learn. How to compromise and collaborate with
what a brand wants. While still owning
your creative voice, you want to create
something that feels like both
of you are in it. The brand are happy,
but you are also happy. And again, that starts with only saying yes to
things that are aligned. But now that we're in it,
how do we really have those conversations to make sure that we're loving
what we're creating? Okay, guys, so this
is a Vn diagram. On this side, we have my brand. On the other side,
we have their brand. And the overlapping sweet spot, this is where our brands align. So, so, for example, I was
lucky enough to work with the incredible ingoda who are a language learning school that I've been using for years. On the left, we have my brand. Things that I talk about
are mindfulness, veganism, learning, education, friendship, authentic
happiness, joy. And the kind of things
that they stand for are empowering language
learning education, cross cultural learning, making new connections
through languages, seeing the world travel. From this, I can see
that our sweet spot, Talking about anything to
do with cultures, meeting, engaging with new people, and learning in education. This stuff that I do, this is not all that relevant
to their brand. I'm just going to
theme the video around something that
does fit to their brand. You've chosen to work
with them for a reason. Really define what that
reason is and lean into it. How are they going to serve your audience or how are
your audience going to really love seeing you collaborate with this
company or with this person? Then we're going to
get clear on what their campaign is
or what their idea is Ask as many questions as possible so that you're not
misunderstanding anything. This is so important. What is their vision? What
are their aims? What are they want
to get out of it? Are they trying to
drive sign ups? Are they trying to
spread awareness? Are they just trying to
make an incredible piece of content for the sake of
their love of creativity? And then you can have a
dialogue about where you can naturally see yourself
elevating their goals. In the ingoda example, I have an incredible audience of young people
who love learning. Like a lot of people followed
me from my study tube days, my education days,
and I truly think ingoda is so valuable
to learn a language. And so for any of my followers who are
interested in traveling the world and learning
about new cultures or picking up a
new skill for fun, this is actually
going to help them. It's going to be beneficial.
And so when Lingoda tells me that their goal
is to drive sign ups, that's actually something
I can help with. That's something that benefits my audience and benefits them. Be confident in
expressing your thoughts. Who you are, your ideals
and really make sure that you have conversations about all the logistics
of the partnership, but also the creative ideas. I recommend getting a brief of some kind signed off before
you create anything. So after you've had
the conversations, you've asked the
questions, you're going to have some ideas of what
you want to create. Maybe you can script it out, you can make a detailed
list of those ideas, and you can get the brand or the Fed party to agree to it. Get them on board before
you start creating. And then finally, part three, now that we've made the content, push back on anything that doesn't feel
authentically you. A, and here is the
most important part. Frame it as for
the greater good. Don't be like, Yeah, I really don't like your idea because you just suck at music, and I have way better
taste in music. Like, no, you're going
to prime the reason for wanting to change
whatever they've said as being something that's
also going to benefit them. It's going to benefit me, but it's also going to benefit you, and I'm going to tell you why. So, for example, if
a brand wants me to say something that
doesn't feel authentic, I'll say it's actually in your best interest for
this to feel authentic. No one is going to listen. No one's going to want to
sign up unless it feels like something that I genuinely
love and that I genuinely use. And if I'm saying
scripted words, people will know that
it's an ad and people won't care for
whatever I'm saying. And so it is in your interest to drive more sign ups for me to have creative control and creative freedom, and
you've got to trust me. You're always asking
for their trust. And this is why you've got
to be really strong in your own creative voice and your creative vision because you're asking them to trust you. So you've got to
trust yourself first. I'd also suggest an alternative
that tries to compromise. So, okay, you want me to say this line that doesn't
feel very authentic to me. How about if I said it like
this, which is in my words, which is in my tone, which
will feel more authentic, but still gets the point across. The biggest tool at your
disposal is your gut feeling. Your creative voice comes from your gut and
your intuition. And so if your intuition is telling you that
something is off, that you don't like an
amendment, tell them. Okay, guys, if you are
working with brands, if you're working
with third parties, then congratulations. That is a big step in
anyone's creative process. Your hobbies and
passions are being recognized monetarily or
by real other people, and that is incredible. But also note that this is an entire realm of learning
to stand up for yourself, of learning to own
your creative vision, of learning to compromise while still holding
your integrity. But the beauty is, you
will learn more about your creative voice than you ever would have learned
through just working alone, because now you're having
to learn to defend things. You're learning why
things matter to you. You're learning what it
means to be authentic. You will learn far more about your own creative voice
than you would have alone, because you're
going to be tested. You're going to be forced
to stand in your values. And that's a good thing.
I'm so excited for you. And, guys, I want to read
your list of non negotiables. Please upload them here so that we can all
get inspiration. For example, one of
my good friends Ruby, she works with a charity
pro bono every single year. And that really
inspired me to create a nonnegotiable of doing charity work at least
once every year, and that means that I
keep that space free in my calendar to make sure that I am like, working with charities. So yeah, we can all get ideas
from your nonnegotiables. So definitely definitely
share this Yes. Congratulate on owning
your creative voice.
6. Final Thoughts: Wow, guys. So in this rapid
fire class, we covered a lot. We covered the essentials of the creative process
in getting us from ideas in our head to making the time to
actualize these ideas, to creating a
planning time to make sure that we're optimizing
our time perfectly and also being able to collaborate with third
parties and really making the most of a brand story and our own story and combining on voices to create
something meaningful. Some key words from the class. Secret creative hour. Power planning hour, a list of non negotiables and
owning your creative voice. I really hope you guys
found this useful, and please engage in the discussion if
there's any parts of my creative process that you
would love to see more on, more insight into, and maybe even more ideas for
classes in the future. I very rarely share
my creative process, so this has been so
fun digging into things that have helped make
me a successful creator. I can't wait to have a look at your non negotiable values. Please upload any resources to this class that you'd like
to share with the community. And I can't wait to hopefully
see you guys again soon. Thank you guys for
watching and feel free to follow me on
my other channels, if you want to see more. Bye.