Transcripts
1. Introduction into course: Hello everyone. My name is dermatome,
certified online coach, Log Writer, hospitality
specialists. And today I'm going to speak how to create your
next informational products. And less than 20 minutes. And I will give you ten tips, which will help you to make it faster and easier to produce it. So straight away, Let's
jump into introduction. If you own a business that
sells information items, you will need to create
all the fabrics for that. And let him lead magnet strip
wires, main offers blogs, upsells, bad items,
and much more. This so let's say a sales
funnel sounds like a long time. Yes, it's true that it's
just wasting your time. That's why you should look at these ten great
ideas that I will provide you for creating your
next informational product. Much faster, it easier
than ever before. And you might hear in
new information on product and less
than 30 minutes. So let's jump into
the first tip.
2. What is information product?: In this lesson, we're
going to discuss what it is and permission
the product, and how to display it, which information for
others to create. And I will give you
some information, so you can say from
your own site. So an information product is a piece of writing it,
typically digital. And which data and information are organized
in this my format. In order to instruct, educate, or lead the customer
towards specific goal. Written out your video or combination of these
formats can be used as information
products to describe it and to get even
more specific. And great for product is one
that provides a progress and tools for the customer
to handle a problem or transform from one
state to another state. Let's say, for example, a video or LAD, playing piano is not an
informational product. But however, lady that teaches how to learn how to
play piano, it is. Or let's say, a book about the person who is living
and minimalistic life. So it's not an
inflammation product. But in book of how to
implement in your life, it's already and
information products. Can you spot the
difference between this and what about the services? Services like
coaching, consulting, and speaking, and
the conferences are included in the
definition of products. Do deal with information, but how to define a
product? It's up to you. So the main types
of information for others could be e-book,
workbook templates. Online courses. Webinars, also rituals to
myths and memberships. Also phone applications,
which information products to create and how to decide
which is best for you. So first, you have
to ask yourself a few questions which
will help you to decide. Now that you have a
better understanding of what an information
product list, let's look at how you can use it to assist you to determine which information
products to build. Which one it would be
more suitable for you. So before you begin
comparing all of those different
sort of information, goods and products, ask yourself
the following questions, which I will provide you
later on in this lesson. So for each criteria
to consider, the first one would be times. And we have to ask yourself
how much time you are willing to devote to it and how
much effort is required. Let's say webinars
takes a fraction of time to complete
an online courses. Another question
that you have to ask yourself is frequency. So do you want to do something
and then be done with it or prepare it to produce
content on a regular basis. One knee book is published. It's it generates
passive incomes. Whatever its membership side. Say otherwise, membership site
requires frequent updates. And let's say an app requires
technology, she changes. Other question is, how
much money do you want to make versus how much effort you are willing to put in it. So do you prefer to
sell more items for a cheaper price or very few
items for the higher price, even if you are presenting. And then she'll
approach and tools and online course has a
higher perceived value than the input itself. One more question,
you can test it. What level of expertise and experience do you have
on this certain area? And are you willing to collaborate with
other experts or no. If your knowledge on the board
subject is insufficient, you should only
deliver a webinar or a small e-book with
the specific goal. Or collaborate, for example, with other professionals
to develop more comprehensible goods like virtual summit on
online courses. One more question you have
to ask yourself is audience. What do you think your target
market is looking for? What he had already purchased and what they need
for sure for the future. If you don't get to
Oregon or audiences, people who are in depth
membership site on how to get the remain out of my
non-being of interests for them. But let's say on an e-book on how to get out of
this type might be. One more question you
have to ask yourself is, how many tools? Do you know how to use it? And are you willing
to gain new skills? So there are distinctions between and between the time subsequent formation
of the products. So you could, for example, develop an online course
entirely out of e-mails. Or you might use a
platform, integrate videos. How other keep in mind that regardless of the
information frantically, essential is to be able to structure and express
your knowledge in a such way that individuals can move from state a to state B. And if you don't think you'll
be able to complete it, consider the following night, thinking of force or
collaborating with someone has created effective
in formation of products. It's a great way to start. In this case. Might be Collaboration
is an option for you. Of course, collaborating with someone can fulfill
all those criteria. For example, if you don't have the time to produce
and whole course, you could engage a
consultant to co-create it. Or you could hide formatting specialists
to publish your e-book.
3. First 5 tips: Use. The idea is to find high-quality
private label right? Content and use it
to create a product, a totally new product
for yourself. But here's the key. Don't just use it
out of the box, but how it is, even if it's the most
amazing PLR on the road, who do I have to
use it as it is? Because you want to have a
unique product for your crowd. So here are three ideas. What you could do
instead of them. The first one, you just can rewrite it enough
to make it unique. And the bonus here is that tweaking it into your voice and make it totally new product. Or combine multiple pieces
from different sources, different pillars to create
entirely new product. One ton of PLR content into different formula
can be mentioned, such as SlideShare video
or even into audio. Or here's the second tip that
you would love to follow. Also, combine your user
is going to Britain. Yes, getting other experts
into your niche to help you to create products is a great way to create your
content much faster. But there is another big bonus when you use this strategy. You get to borrow other
people's ideas and creativity. At the same time. For example, maybe you're still quiet, new to your niche
and try to gather together and experience to create e-book or an
even a webinar series. Your name will be associated
with this experience. And that means that
you will instantly establish yourself as an
expert in the same niche. So here is three examples of ways to combine gets
contributed content. Let's say ask
multiple experts in your niche to answer the
same question for you. For example, you can ask personal trainer or
bodybuilder or nutritionist, and the best ways of losing £20. Fast. Also, you can ask each
expert a different question. In this case. First, decide what
all your topics you would like to
include in your product. Then ask your experts relevant
questions on goals topics. Also, as each expert
to do an interview. The idea here is to ask your
experts multiple questions and interview style to find
out how would they started, what started in their own niche. And once you use for the maximum success
and how they did that. Next advice would be outsource
the product creation. So this is the fastest
and easiest way to get any product
created. Just fine. Good, trustworthy
com freelancer. And the cam them to
do all the work. A good freelancer can create
a multiple of products, including any kind
of reports, e-books, and the checklist and worksheets,
five files, templates, spreadsheets, mindmaps,
videos, for sure, also an audience and more. And just taken all that, this wretched strategy does take a little type
of time upfront. So you will need to search. The verb for freelancers
use on using Google searches and
freelancing platforms, such as most popular like Upwork.com, fiber.com
and Freelancer.com. Then you need to do your
diligence and research on each respective
candidate in order to realize their
competence and low, and it's given the low
quality freelancers. Once you do that and find someone who produces
a great work, then the cation from here
on out goes quickly. Just email your
relaxer with the beef, the hammer, our details and you can focus
on something else. While you're a freelancer, takes care of your
creation simply as it is. The fault idea. Hiring someone to do the
research and all our planning. So if you don't want to hire someone to create
the entire product, you can still save
time and money by hiring someone to
do some of the other. In this case, you might, you might give your freelancer and explanation of what
you're looking for. And then then the
freelancer to do the research and all
outlining for you. Let's say, for example, you're creating a
gardening product. And she might hire
someone to research the different regions of the country to address the best and diseases that
are unique in each region. Also, you are
creating a product, let's say about social media. And you might have your
freelancer to collect research on how many people will use a very short social
media platforms. What sort of audience
you are likely to find in each of the platform? Just small tip. Your freelancer provide you with the milk multiple research
links so you can read about the topics by yourself before you create
a certain product. So jumping to update
your existing content. Another quick and easy way
to create a product first is simply by updating
existing product. There are two ways to do this. Let's say if it's
fairly recent product, such as when you
launch the last year, you can update it and
expand certain sections. And launching new products as the version two on
the Quran here, addition of the product. And I'd say, for example, the original product called
the marketing guide. So you can update
it and wholeness, the marketing guide, 2022. And if it's an old product, then you can revise
it and expanded and then launch it as a
completely new product. And you might even put into
a different format, such as, let's say, turning a
text into a video phone, video product, or opposite. Let's say using the example from before that I gave
you Marketing Guide, become, let's say, beginner's guide to marketing video series.
4. 5 more tips: Let's jump into
the six-month do. And that's the beauty
of doing a webinar, is that you get multiple
products out of it. Like, let's say
product number one. In the life itself. Life events tend to be
considered premium products. So the seeds to allow
their banana are often sold at a premium price. Even better. If you offer to feel the questions
at the end, which you can frame it as a group coaching
at the same time. Also, product number to the recording of
the webinar itself. So you can use the
recordings as an older form, upsell to those who
purchase webinar. Or you can offer them
as a nice bonus. We can also sell these recordings as
stand-alone products. And product number three,
the veterinary transcripts. These two were as good
up-sell or bonuses for those who I tend to
be a webinar itself. You can also use these
transcripts in whole or in part, and lead magnets or
standalone paid products. So if your webinar, let's say, covers multiple
depths or topics, you can even excerpt out the
balance of the recording and use it as a lead magnet or
trip wire to get prospect interest in purchasing the entire webinar
or webinar series. Here is related idea
to this same one. So splinter an existing product. The idea behind this strategy is to take one of your
existing products, are the portion of it, and then sell this
splitted portion individually or simply use it
as the lead magnet itself. So let me give you just
a few examples on this. Let's say you have a
training video course. You splitter out of one video module and
sell it individually. Or you have an e-book on
the topic of gardening. You accept out the chapter of recognizing and treating
the plant diseases and then sell this report
as a tripwire product. Or you have a home study course on the topic of online
traffic generation. Splinting of the part of the
training that focuses on social media marketing and sell this portion totally
separately out of your course. Or you haven't equals with the college coaching building and you sell the
curriculum for the course. Or you have the series
of webinars recordings. So you excerpt out one or
two or three quantities, sell them totally separately. Once again, this is an extremely fast way to
create a new product. However, one of the
big advantages is that splitting products
will naturally lead to the main product itself. And that means you are
creating a product with the bags sales opportunity
already built into it. Dip, compile multiple
existing pieces. So if you have been in
business for some time, then you probably have
a lot of content. So this includes
lytic paid products, lead magnets, blog content, newsletters on
social media post, some posts on your
forums and guest blog, blog post, and much more. So to create something entirely
new and very quick time, all you have to do is compile multiple existing
pieces into one. You may need to tweak them to make them habits flow together. But this still be trying to create something
new from scratch. So, for example, combine multiple blog posts
to create a report. You may need to create
transitions and introductions between the host to make it read
it more smoothly. And also alternatively led
through the readers know. This is a completion
of your best posts. Awesome. You can combine multiple reports and articles to create an eBook. Again, you will need
to create transitions, but it's faster than writing
it all from scratch totally. Or turn a digital product, such as e-book into
a physical product. So this increase
the perceived value over the product itself. Even if you don't add
any value on the top. Also, you can transform the texts product into a
video product or opposite. So this is another
way to increase the perceived value
of the product. Your content into
examples or swipe files. In this particular strategy
is aimed at those of you who are creating and selling marketing
related information. Let's say for example, you might combine your best and most with the higher
response blog post and social media posts. Facebook advertising, sales letters lead
generations and more to show other marketers how to
create the content that engage prospects and gets
them hitting the order. I can get that idea. Create the product on the fly. The idea is to create
the content in real time for one purpose while you are creating content for
another purpose. Let's say for example. Let's suppose you sell a personal email
coaching to students. So every day you are
going to get, um, interesting questions landing in your inbox that you
need to answer. So in some cases, you may get the same type of questions over
and over again. And these questions tell us
you that this is on-demand. What you can do is turn your answers into
an entirely new product. And small dip for that. Don't forget that. You can also copy and paste these questions whenever you get a similar question
from the student. So just tweak it to fit it
in individuals scenario. And this one is the
huge time saver. So the last tip is use
a tool like Dragon. Naturally speaking, if
you are creating content, then part of that
will take so long. Simply your, your ability. They quickly, That's
where its solution, this solution comes in. Just use speech-to-text
technology such as Dragon. Naturally Speaking. To create your product, you may need to do a little tweaking between
them when they're told them. But many people find this much faster than
trying to type it out. Here. To twist on this strategy, helped someone interview
you on the phone. Then recording itself
is one product. Also, you can get that inscription of the
goal as another product. Do an audio recording. In this case, you just speak on a topic without
anyone interviewing. You. Basically give a podcast. Audio recording is one product and you can get the audio
transcribed as well. Myself.
5. Summary and Thank You: So conclusion, you don't need a lot of time to
create a lot of products. Instead, you just need to
get a little creative. And that's where all the above
mentioned ten methods come in will help you to create
products faster and easier than you ever
thought possible. So forth, these methods work for you
right away because you could have a new product
ready to go in as little as 2030
minutes from now. Let's get started by thank you and see you
in next question.
Diemante, Hospitality Expert, Digital Designer
