Transcripts
1. Intro: There are loads of prominent
YouTubers out there who have a very successful
YouTube channel. And you've probably
seen them many times. But on the other end, there's also loads of
different YouTubers who never show their face and
don't even use their voice. And they're still able to have a very successful
career over on YouTube. They don't just have one
channel, they have many. And in this class,
I'm gonna be running through exactly how they do it. The reason that I
know the process is because I'm one of those people. I have several YouTube channels all of varying in
different niches, is started out as gay men. And that's what I did
mainly as my hobby, but it's slowly turn
it to something else. Then it slowly branched out to many other types of
YouTube channels. Some I do show my face, others I do not show anything. In fact, I don't
even use my voice. I get others to do it. So in this Skillshare class, I will run you through the whole process step-by-step
so that the end, you know exactly
how you could do it yourself and you can
do the planning, the voiceovers, that
video, editing, the thumbnail creation,
and bring it all together. But once that's done, we
do have one final lesson, which is a long one, where I will show you
how you can outsource every aspect of this
process can be outsourced. So you ultimately
take a manager's role and this really gives the choice to be entirely up to you, whether or not you outsource everything or you do
everything yourself, or maybe a hybrid where you only do the things
that you enjoy.
2. A Quick Overview: The first thing that
we need to be looking at is actually
planning your channel. And that needs to be
a bit more effort into this than what most people suggest for many
content creators out there, including myself, of what
I've said we've in the past, I would tell people to pick
a topic that they enjoy, create a channel and
start posting videos. But really, if you
really want to be maximizing the most out of
a faceless YouTube channel, which does include
your enjoyment plus also treating
it like a business. At the end of the
day, there needs to be a bit more planning
out in the beginning, and we're going to break it down into two separate lessons. The lesson after this
one will be about how you should be selecting your channel, your
channel topic, and also how you can
start planning videos by using different types of software tools that
are available. This will give you a broad idea of the direction
that you want to go. In the following lesson, we'll break down the
business side of things. There are ways in which you
can maximize your revenue as well as open up
other revenue streams right at the beginning. Even though it is a
brand new channel, you're starting from zero. And if you are trying to
follow this step-by-step as in you are creating
a brand new channel. I don't actually
recommend doing that until both of these
lessons are finished. The best thing for you to do is to listen into these lessons, take notes, and
start structuring your channel which
best suits your needs, as well as strategically
figure out how you can best provide value so that you can start earning extra income outside of YouTube.
3. Planning Channel: The first thing to look at is the channel planning
side of things. This really is where you need to start thinking about having a particular type
of subject or topic that you want to talk about on the whole of your channels. So this is included within every single one of your videos, as well as also
trying to find out how you can break
that topic down into a number of different
videos because that is where people find it
the most challenging. So the reason that
you want to select an overall topic for your
channel is because it makes it easier for
viewers to come back because they know
exactly what your rebel, if you upload your first
video to be a game and video, that's not a problem. But if your second video that you upload is around finance, the people that watched and subscribe to that first video, they aren't going to
watch that second video. They may even
unsubscribe because that is not what
they're there for. They wanted to see you gaming. Whereas if your first video is a finance video telling
people how they should invest in your second video is
a follow-up on how they should invest if they are
limited to just $1,000. Both of these videos are targeting a very
similar audience. Yes, it's not a 100%
conversion rate. There will still be some
people that don't watch, but you're going to have a
much higher conversion rate from both of those videos
compared to gaming, to finance. So that's why you need to get an idea of what your channel
is going to be about. It can be something
very general, such as Invest in which we'll cover a number of
different categories. Or you can go more
specific with the nation. It'd be something such as a very particular type of game
that you do want to play. You just need to make
sure that whatever you're trying to structure
your channel or round, you're able to
deliver a number of different videos on
a consistent basis, which is connected to your overall topic and will provide value to your audience. In a later video. Throughout this class, I will show you exactly how
you can do this. But for right now at the basics, we need to have an overall topic for our channel so
that we're constantly providing value to one audience and not trying to
please everyone. But there's a way
in which we can do this whilst also
maximizing revenue, which takes us to
our next lesson.
4. Monetization : Let's not sugarcoat
it a part of having a faceless YouTube
channel or just having a YouTube
channel in general, is to increase your revenue. But for lots of people, they start by going into
YouTube as a passion project. And this is perfectly
normal, but towards the end, they end up regretting some of the decisions that
they made early on because now it's
hurting them financially. These are mistakes
that I've made with channels thinking that
they're going to blow, they're going to be
amazing only for me to be put at a
disadvantage later on because they
never took the time to start planning at this stage. So that's exactly
what we're doing. I'm gonna go through
some of the stuff that I wish I knew before actually creating a YouTube channel
because it would have put me in a much better position. You can influence the amount of money that you're going to be earning later on when you
first start your channel. And no one really talks
about this when you're first starting because
it's always an after four, they always tell you that if
you want to go into YouTube, do it for passion, which is a fair
points being made. But if you do want to
do it for business, which is what we're looking at. You really need to start
planning early on. If you didn't know,
YouTubers are all paid at different
rates and you can increase or even lower your rate depending on your channel topic, there are two main abbreviations
that you must know. The first one is CPM
or cost per mil. This is the cost and
advertiser must pay for 1,000 views or 1,000 impressions
of an advertisement. You may have a CPM of
$10 on your channel, which means an advertiser
is paying $10 to get 1,000 views of the ad that they're trying to
push on your channel. You don't get every
single penny of this. This is how much the advertiser must pay YouTube themselves. Take a 45% cut it as part of
your contract when you do, finally get accepted into
the YouTube Partner Program, this is where the second
abbreviation comes in. This is rpm, revenue per mil. This is how much money you're
able to earn from 1,000 views after YouTube's
cut with a CPM of $10, you're looking at an
RPM of about $5.50. Now this is general
YouTube information. How you can actually
increase your CPM, which ultimately also
increases your RPM, is because each niche
has a different cost associated with it when it
comes to advertising, e.g. if you're doing a true
crime YouTube channel, there's next to no
advertisers who have products that fit
that specific niche. Not to mention that YouTube themselves would likely
age restricts your videos, making it limited to these
types of ads that are available to be shown
on your content, you're going to have
a very low CPM. We're talking maybe a couple of dollars and that's
if you're lucky. But for a finance
channel where you show people how to
make money online, that will have a higher
CPM because advertisers likely have products showing you also how you can
make money online. And the products that
they're selling will also likely be at a
much higher price. It's not uncommon
for viewers to type in how to make money
online into YouTube. Click a video which
they're interested in. And with the ad that first
shows up on that video, it being an online course which will show you how
to do X, Y, and Z, often a price tag of $999 and there are lots of people that will
buy into that type. Of course, when
you have loads of people and companies doing this, then not just going to
stick with that $10 CPM because they can do a lot more and still be able
to profit from it. That's where they
compete against each other and eventually especially within
the finance niche with this type of topic, it's not on rare
for it to go up to around a 50 dollar plus CPM, it can go even higher. So knowingness, you
can start out on a very high note by
selecting a channel topic, your overall niche, which has a higher CPM than actually select any topic which
has a lower CPM. This second thing
that you can do, and this is more important
than the CPM itself, is actually to start
thinking about how you can maximize revenue
outside of YouTube, because there is no
rule that you must only be making money
from YouTube itself, especially when
there's requirements you must meet before
you can actually monetize your
channel being 1,000 subscribers and 4,000 h watch time from you starting a brand new channel at zero and get into your
one-thousand sub, you're leaving quite a lot
of money on a channel, which could be crucial
to improving the quality of your channel
during these days. Now with this, you don't
need to set up one of crazy cooperation which is able to span across multiple countries and are
helping millions of people. We're not talking about
setting up an Amazon here. There's some very
easy stuff that you can do right
at the beginning. You can set up one-on-one
consultations. You can fulfill a service, you can sell a physical product, you can sell a digital product
at a patriot and another type of membership group or even do online classes
like Skillshare. There are extra
components that you can add outside of your channel, which is directly connected
to your channel, e.g. if you do select
that marketing niche that we have spoken
about already. If you would like to teach
view as the basics of online marketing and building
an audience from zero, you can go through and record your videos and show
exactly how to do that. But you can also add a link in your description which will
take them to a one-hour, one-on-one consultation
call where you guide them through step-by-step and how they need to grow
their audience. And there's my
sound complicated, but it's extremely easy. There are tools out there
which will allow you to have an all-in-one platform
where you can do this. You can set up an
account on podia within just a few
minutes and then you can create a fully fleshed
out coaching platform in about 30 min to an hour. Then just leave that
link in the description. Whenever you record a video, you'll include a call to
action add again center. If anyone does want to
sign up for my one-on-one consultation where
I'll guide you through how you can
grow your online brand. There is a link in the
description down below. If anyone is interested, they'll click that
link, pay the fee, sign up for a call
and enjoined you whenever you are available, and all of this
can be automated. Now this is just one example, but there are loads of
different ways in which you can do something
extra on the side, I recommend starting
to think about it before you even
start the channel. Another example
that I want to go through as you do
need to really think about this yourself
because it is not a one-size fits all situation. It all comes down to the
channel that you want to create and where you want
to take it in the future. Let's say going back to
our previous example, you want to do true
crime, many docu series. We've already established
that these are going to have a very low CPM. Firstly, because advertisers and not willing to advertise
on this type of content. And secondly, likely YouTube
would aid restrict that, which leads it to a very
small amounts of advertisers. Yet again, that are
happy to advertise. But if you really
want to do this, you shouldn't be
discouraged because even though your CPM
is going to be low, you could always
set up a patron or another type of membership where they would have
to have a subscription. That's subscription
would give them exclusive access to extra videos where you can go through shorter clips of a true
crime mini-series. It can be a ten dollar
per month subscription, which is a very good deal. And you will upload an extra
video every single week. So I'll have access to the YouTube channel
itself plus all. So they'll have access to exclusive behind the scenes
content where you're pushing out even more
videos at the end of the month if they still want
to see more videos from you, which is based
around true crime, they need to keep that
subscription go in. And all of this is
worth planning, or at least thinking
about rights beginning. Because if done correctly, not only does this put you in a much better position later on, but it can also really help you hit the ground
running when you can start earning money without even being monetized on YouTube. And then you can immediately
invest that money to increase the quality of
your YouTube channel, which just helps you. So take the time to
start putting some of these ideas into a Google Docs. What is the channel that
you're looking to create? What's the overall topic
that is going to be around? What's the videos that
you can easily Rankin? And then how are you going
to earn money from this? Is it because it's
got a very high CPM that you will be able
to utilize later on? Or are you going to be
doing something extra on the side which you
can always link to.
5. The Next Steps: I do want to take the time to apologize that we
probably did go in way deep and unexpected for those first
couple of lessons. But I did want to hit home
that you can completely change the trajectory of
your channel by making a few key decisions. Writes at the beginning, this
is really something that I wish I knew when
I first started, I created gaming channels and I did just do it out of passion. Wasn't until I got older
where I realized that, hey, this really could be something, but I've wasted all this time. I never really thought about it. I just created
YouTube channels I wanted to create and it
made earn more money, a lot more difficult
because I never planned it. I never sat down and actually looked at my YouTube
channel as a business. I only looked at it as a hobby and then took me
a long time to figure out where I actually
wanted to take my channels and how I was going to build a
business around it. And every time I did have
an idea, I went for it. But unfortunately, there was no conversion
between my channels to the business or side hustle that I was
looking to create. And that's what led to a
lot of trial and error. Whereas with you guys, you can have a
direct connection. You can plan it, all
right, at the beginning, you'll know that it does well because you can easily link up your channel topic to be the surface that you're
trying to fulfill. Whether it'd be selling
products, digital or physical, or maybe you're just trying to set up some online classes. You can directly connect them. Whereas I just started, I ended up having a piece, but it wouldn't actually
branch up to anything. It wasn't connected to anything
else that I wanted to do. So it became a bit
more of a struggle. The good thing though, is once that's done from
this point onwards, it becomes a lot easier. It becomes about
creating content and providing value on your
YouTube channel itself. Not so much about trying
to plan the future.
6. Channel Setup: To start posting
videos to a channel, you need to have a
YouTube channel. And now that we
have gone through exactly what our channel
is going to be about, as well as we may have even set up extra side hustles
outside of it, which we can link to know is actually time to get
into the thick of it, which is creating the channel. To actually create a channel, it's incredibly simple and should only take
a couple minutes. You'll go to youtube.com
and on the top right, you'll be able to sign in. If you have a Google account
which most people have, it's likely that you're
already signed in, in which you will
have the option instead to create a channel. This is where you're given
the option to name it. It can be called
whatever you want, your name, or it could be
something completely different. It could be something completely made up wherever
you're going forward. This is where you will type
it in and then you'll be taken over to the
YouTube Studio. Youtube encourages you to
start uploading videos, but there's a few things
that we need to do before. Firstly, you need
to navigate down to the bottom-left whilst being in YouTube Studio to
select your settings. And there's a few things
worth going through. By default, it's
going to be set up to be based in United States. If you're not based
in United States, you should probably go through
and change all of this. This including your currency, your location, the
language that you speak. All of this is more information
that YouTube can use to later help find the audience
that you're trying to find. It's not going to make
you an overnight success, but it's better than
leaving it as nothing. The most important settings
that you'll have rights and beginning is under
channel itself. This is broken down
into three categories. Basic info, advanced settings
and Feature eligibility. With basic info, this
is what you'll set your country of residence
plus also keywords. If there's anything
that you really want to be trying to rank for, you can input them here. Under advanced settings, there's quite a few things that
you can turn on or off, which is entirely up to you, but one that you want to
make sure is off is to set, do you want this set this
channel as made for kids, in which you'll say, no, set this channel as
not made for kids. I never upload content
that's made for children. And finally, under
Feature eligibility, this is where you're
going to find the settings which are
the most important. By default, you will have
default features enabled, but you also want features that require a phone
verification with this or you need to do is input
your phone number and it will text you a code
where you input that code. This allows you to
have videos over 15 min, custom thumbnails, live streaming and
Content ID thumbnails and being a crucial to your
success here on YouTube. Once you've gone through
your YouTube settings, we're still not quite done. The next step, I'm
gonna go into this until you do not overthink this because this is where
most people tried to get a perfect first time when
it doesn't need to be. This, of course, is
your channel art. You can find this by
going to YouTube studio. On the left-hand side you have customization and at the
top you'll have Brandon. This is where you can
upload your image, which will be your logo, and you can also upload
your banner image. Your profile picture
needs to be uploaded in a one-to-one aspect ratio and be no more than 4 mb with
your YouTube banner, It's recommended
for the size to be 2560 by 14 40 reason that
it needs to be so large is because the banner
itself will scale or crop based on what type of device your viewer
is watching from. The sizes can be very confusing. So what I recommend people
to do is to type in YouTube banner template and find one such as this that you
are now seeing on screen. This will show you the
template that you need to use. And then you can add this to
be in Photoshop, into GIMP, or into Canva, whatever type of software
that you're using, whether it's paid or it's free. And then you can
very easily just follow the layout
within this template, making sure that all the
important information is there right in the
center with your banner. It does not need to be perfect. I'm trying to make that
as clear as possible. I know so many creators who starts out their
journey wanting to make it big time and
YouTube only for them to get to this point and where they create
their channel art. And it's not perfect for them, so they keep on delaying it. They keep on the land actually creating videos and
keep on trying to work on their channel art
when it has no real effect, especially right at
the beginning for people to subscribe
to your channel, people are gonna be
subscribing to you for the content
that you produce, not so much the channel art
that you have available. This is why with every
single channel or iStore, I set a timer to
make sure that I can do all the channel
art within 10 min. Whatever I can create within that time is what's gonna be
going up onto my channel. And I'll keep it that way until that channel
starts earning money. Once it starts earning money, that's when I see it as an issue where this is no longer
represent my brand. So I'm actually going to go
and pay a specialists and artists to actually create a banner and a
profile image for me, which will not be used
for the channel itself. For those of you
that's also looking to use money to kick-start this. If you have some spare money, by all means you can
actually go and pay someone else on Fiverr on Upwork
to do this for you. But if you're on a very
limited budget, yet again, it's not worth
using money to get channel why it's better to
use that money elsewhere, which will actually improve
the quality of your videos because that will increase the chances are someone subscribing, being a returning viewer
and eventually helping you to achieve
YouTube monetization. All-in-all me explaining how you should set up your
channel should probably take a bit longer
than you actually taken the steps to
set up your channel.
7. Planning Videos Part 1: The next step, and probably
the most crucial step before you do anything else
is to plan your videos. For lots of content creators, what they tend to do is to
create content that they want, which is all fine. But unfortunately, it does lead to there being a
lot of trial and error. In most cases, you're
creating content that people simply
don't want to see. You'll spend all this
time writing out a script and doing a
voice-over recording, and then even editing
and emotion graphics. Maybe add in some music
in the background sound effects to then
spend all this time perfecting your
thumbnail only to push that video out and for
it to get zero views. Now that's not to say
that your video is bad, it just simply didn't fit what your audience is
currently searching for. That's why we need to use
keyword research tools. I'm using vid IQ and we have already briefly
gone through this, but now we're gonna go and
do a much deeper dive stuff. We can get loads of
different video ideas. If you want, you can get a
paid version for transparency. I do have a paid
version of vid IQ, but you do not need it. When I first started
out on YouTube, I had the free version
for the longest time. And the only reason that I upgraded was because I did have multiple channels and it
was quicker for me to pay the $50 per month, just so that I can
quickly search to see exactly what has the
best search volume, but also the lowest competition. But I did not do that for my
first couple of channels. I only use the free
version so it can be done. If you type anything into
YouTube search and click Enter, you will be able to see on the right-hand side information based on the keyword or phrase that you typed into
YouTube search. This will break down
the search volume. It will break down
the competition. And based on both
of those numbers, it will give you
an overall score. If there's a very high search
volume and low competition, it means you have a higher
number for the overall score. Whereas if you had
low search volume, but high competition,
it'll be the opposite and you'll
have a lowest score. Really, to break this down
in its simplest form, you want to be hitting
topics which has the highest possible
overall score. It gives you the highest chance of ranking within
YouTube search. And that's the way
you're going to grow right at the beginning, at least between your
first subscriber all the way up to
your one-thousandth. And once you do have
a base audience, that's when YouTube will find more people similar to those
that are currently watching. And you'll be able
to grow through browse features using
the vid IQ plugin. You'll notice that if
you type in marketing, which is just going to
be the subject and the example that we're going to
be using for this lesson, if you type in marketing, going to have a very
high search volume, but it's also going to
have high competition if you're starting
out and you're planning your first
lot of videos, it's not worth doing. That doesn't mean marketing is a bad niche to set
up your channel. It just means that you
don't want to base your first couple of
videos around that topic. This is where it does go into
a bit of trial and error. You need to use the
knowledge that you know or research
a bit further and just type in different types of keywords as well as phrases which links to marketing
within YouTube search. And it does require you
to go have a bit of back-and-forth because you
might start with marketing, which we know isn't that good. But then from there you might
go marketing strategies. Then you might go
what is marketing? Just keep on going down the
list until you find something which is got a good overall
score being 60 plus, you can get even higher,
even better eventually. And this does depend on the subject that
you're searching, as there's some nice
shoes which have a lot more competition than
others with marketing, once you break it down, it's a really good topic to look into because there's loads of different subcategories
that you can focus on to create
loads of videos. And there's a very low
competition with it. So after spending five, 10 min research myself, I learned that lead
generation is really good. It has a very good
search volume with a very low competition given
an overall score of 76. So now the question is, how do we create videos based
around lead generation? Because just saying
lead generation as a title, it's not enough. So we need some video ideas and we need to start putting
together a plan. This is where I open
up a Google Docs. I'll type lead generation
ideas at the top. And then from there I would list as many different video
ideas as possible. And whatever comes
into your head, you're going to type it down. So it could be something
basic to begin with, such as, what is
lead generation? From there, my next idea might be the best methods
for lead generation. How to perform lead
generation on Facebook, how to perform lead generation
within e-mail marketing, the top ten B2B lead generation
strategies for 2023, whatever it is, there's loads of different ideas
that you can break down. You can even go into
YouTube and type in lead generation to see
what's currently doing well, as well as you can go to other types of platforms or
even just go into Google and type in lead generation to see what's doing
well there that can actually be converted into a video to post onto YouTube. You're just trying to list as many different ideas as possible into this Google Docs. They could just be
bullet points and you're just trying
to get ideas down based around the key word or
phrase that you've selected. All of these can be their
own separate videos. I would still recommend
sticking with some of these ideas and just plan
about with the title itself. So having an idea of what
is lead generation is good, but having that as a title
may not be enticing enough, especially when
you're coming up to many other people that are
trying to do the same thing. So the video idea
itself is there to explain what is lead generation. But the title for
that video could be the ultimate beginner's guide to lead generation within 2023. That is a very catchy title for someone that is just getting
into lead generation. It puts you as the expert. You're 40 on the situation. You're going to explain
what it is and you're directing it to those that are just trying to get
into the industry, which is so much
better than a title which is what is
lead generation. I would also try to put these in a strategic plan of when
I'm going to upload them. So having the ultimate
beginner's guide to what is lead generation within 2023 would be
a good first video. Reason for this because any other lead generation
videos that I record after, I can include a call to action
at the end of the video, which highlights that there's a previous video talking about the basics of
lead generation, the ultimate beginner's
guide in which I can include a card
as well as I can also include it as part of the end screen and also a
link within the description. I can always
reference back to it, which really helps with
evergreen content. Evergreen content is
simply content that can be uploaded and could be
viewed weeks from now, a month from now and
even years from now. And if you can get
into YouTube search and deliver something valuable, it means that video is
going to constantly get views as people still
find value from it, no matter when they're watching, these are the key videos that you really want to be focusing on when trying to create a
faceless YouTube channel. This is how I can
get hundreds of ideas for several
YouTube channels. Or just by putting in
Just a bit of work. It's not going to take too long, about 30 to 40 min. And I can get loads of
different ideas around a topic which I know
has high search volume. My audience is searching for
it and has low competition. So I'm not competing
against other creators. I can easily rank within
that search term. And now, with the
knowledge that you have, you should be able
to do the same thing I recommend before going into our next lesson for you to type down as many different
ideas as possible. Pause this Skillshare class and just note down, put
in bullet points, loads of different ideas around the topic that you've selected, which has high search
volume and low competition, and then carry on watching
the rest of this class.
8. Planning Videos Part 2: From this point, you
should now have loads of different ideas
that you can record videos around at a future date. These are all video topics that will help
your channel grow. And we've actually targeted an area where your
audience is currently searching for
without there being too many other creators
creating similar videos. But unfortunately the
planet is not done there. For efficiency, we might
as well take the time right now to plan out
the rest of the video. We have loads of
different ideas, but now it's about
selecting one of those ideas and actually
plan out the video itself. So now previous lesson, we were talking about marketing. We're talking about
lead generation. And we did look at
an idea which is, what is lead generation. We concluded that what is a lead generation as a title
is not enticing enough. So we settled with the ultimate beginner's guide
to lead generation in 2023. This is so much more enticing. It calls out a specific
type of viewer which are beginners into
lead generation and is still put you as an
authority figure as you're still telling them what
is lead generation? So with this idea, this is the time in which
we should start to plan out the rest of the video in a Google Docs
that I put together, I normally go all the way to the bottom and I type
out a few things. I'll type down title,
description, tags, thumb now, and also the
video talking points. This is all the information
you're going to need later on when it comes
to uploading your video, going through a voiceover
or creating a thumbnail. And it's good to get it
all down right here, right now so that
you're not going back-and-forth and everything
is fresh in your mind. So for the title, simple one, we go into the ultimate
beginner's guide to lead generation in 2023. I then skip description
for now and go down to tax with tags. We have briefly done this, but we're gonna go
back over to YouTube. We're going to type
in lead generation, which will show that it is a
good ranking keyword when I copy that and bring
that under tax when I go lead generation 2023, how to perform lead generation? What is lead generation? Pretty much any idea
that you have about lead generation will be
copied and paste under tags. You're gonna do this until
you get to 500 characters. Reason for this is
because this can all be copied later once you are trying to place these as tags within your YouTube video, this just gives
more information to YouTube so they know
exactly what you're trying to teach people
what your video is about so that they can put it in front of
the right people. Once you have about
500 characters filled with different types of keywords
and phrases on the tags. Go into copy and paste all
of them under description, and you're just going to
make sentences out of them. Youtube tells us
that the tags that you input don't really make too much of a
difference for you. Grow. And on YouTube, they used to
have a much bigger impacts, but now they don't. But these keywords still have an impact when they use
within your description. And I want to use
every single one that I'm trying to rank in. So I copy them from my
tags into the description. And I tried to customize it in a way so that it's
readable to the viewer. So instead of pasting all my keywords and tags
and leaving them there, I would paste them but make
sentences out of them. So if any viewer does read, they can understand this may take you ten to 15 min
to actually go through. Once this is done, I'll go down to thumbnail and I'll type out the idea that I have for
my thumbnail for this video. This is something which is
subjective with design. You'll get familiar as well as you'll start to
have a brand with your thumbnails as time goes
on right at the beginning, what is recommended is that
you go over to YouTube, you're typing your topic and see what is currently
doing well, you don't want to be
copying this exactly, but use it as inspiration to influence the design of your phone knows
at the beginning. And then finally we have
a video talking points. This really is where you're
going to script your video. Really does come down to you. For some of you, you may want to script out every single word. So once it comes
around to recording, you can just say every single word that's
there in front of you, whereas others, you're
able to just type down bullet points and key words and then you can riff from them. You know exactly
what you're going to say and you're just
going to say it. If there's a video
that I'm going to be recording for a voiceover. I can actually do
bullet points if I know about the subject which is currently
being talked about, which in most cases
is fine with me. But there's other
times where I would skip the video if
I'm going to get a voice-over artists to actually talk about
the subject instead, because obviously
they probably don't understand the subject that
I've sent across them. So script definitely helps them. Once all of this is done. Now, you're officially
ready to record your video. You have an idea which you know can do well within YouTube, people are searching for
it within not being, that's many creators on YouTube creating content
around that keyword. You didn't have a title which is enticing enough for
people to click. You have a description which is filled with loads of keywords. You've got your tags, which is all the different key words and phrases you'll want to rank for. You have a thumbnail idea
after looking at what other thumbnails
are currently doing well within your chosen subject. And then you've got the video
itself which is structured. I've ever been
bullet points or you scripted out a full video. Now, it's time that we
actually get recorded.
9. Recording: The next step of this process
is recording your video. And this becomes a ****
of a lot easier because we are creating faceless
YouTube videos. You do not need
to have a camera. You do not need to
record your face. You don't need to
worry about lighting. All you need is Mike
and software to record. If you're starting
out on a budget, you can always use your phone, use that to record your
voice and then upload it to your laptop PC later where
you can edit the video. Most people will
have some type of Mike wherever be a headset
that I've used before. Maybe they're just going
to be used in a mic which is available on
their PC or laptop. Nowadays, there are
loads of Mike's available at a reasonable price, which you can buy and get
really good audio out of them. So you don't need to have thousands of dollars
to enter into this. There's a very low
barrier to entry. When I first started
my YouTube journey, I bought a Blue Snowball. This was about 50 to $60. And to this day, I still
have it. I don't use it. I've upgraded since then, but it is still a
working microphone. I did upgrade to a Blue
Yeti a few years later, which was also a
great USB microphone, slightly more expensive, but didn't have slightly
better quality. I'm currently using now
is a road pod Mike. But you do not need to go to a really good mike
writes beginning, you just need something
which is clear and can record your voice with software. There's loads of different
tools available. What I'm currently using to
record this Skillshare class, as well as what I
used to record all of my videos is Adobe Audition. This is a paid version. You need to have a
subscription to Adobe, but it works for me because
I get Adobe Audition, I get Photoshop to
create my thumbnails. And later you'll see that
I have Premiere Pro, which is there to
edit my videos. If you're on a
very tight budget, you can use Audacity, which is a free program. I'm pretty much
does exactly what Adobe Audition does for now. I'm really trying to
push you to start your YouTube generally
by doing it yourself. I want you to plan your videos, record your videos,
edit your videos, upload them, create thumbnails, and then publish
them to YouTube. But later towards the
end of this class, we will be talking about
outsourcing so that you can get other people to
do the work for you. But a record inside with these types of faceless
YouTube channels. This is all you really
need to worry about. It's just how you're going
to record your voice to go voiceover and then use that voiceover to take it to the next stage,
which is editing.
10. Footage: The next thing to do is
to edit your videos, but this can be challenging. We're doing faceless
YouTube videos, which means we need content. We need content that can
be placed throughout the whole video because we
haven't recorded our face. That does limit as
to what we can use. We need to find
footage that we can use for every second
of our video. And the way to do that, well, there's a couple
of different methods. There are stock footage
platforms out there. You can find platforms
such as Pexels, Unsplash, both of which have
loads of users which upload their content which is entirely free for you to use, as well as later, once you are monetized and you are earning
money from your channel, you can keep this footage as part of the videos
you're creating. As it also comes
with a license where you can earn money from them. It is entirely free
for you to use. All you need to do is go
over to these websites, typing what you're looking for and you don't even
need to create an account. You can just download
it right there. And then there's a mix between
images as well as videos, whether they're also being in different layouts where it'd
be vertical or horizontal. All comes down to the layout
that you have your video. And as we are doing
for YouTube videos, we're gonna do 1920 by 1080, so it needs to be horizontal. But if you did want to
go and start including YouTube shorts as part
of your strategy. Well, you know
exactly where you can find the footage to do this, we're not just limited
to the stock footage. We can use other clips
which come under fair use. Chances are at some point, you've watched a YouTube
video from a YouTuber who's ended up using
a clip from a movie, or they've ended up using a
clip from another creator. The reason that
they've been able to use it and not get into any legal trouble whatsoever is because it comes
under fair use. Now the definition of fair
use and I am going to read it because I'm not
a lawyer of any kind. But it says that fair use
permits a party to use a copyrighted work without the copyright owners
permission for purposes such as criticism, comment, news reporting, teaching, scholarship,
or research. As long as you're using the original work in
a transformative way to create more content without
ripping off the original. You're able to use it. You can't download the full film of The Wolf of Wall Street
for your finance channel and play 10 min straight of just one of those movie clips
that would go against them. But you are able
to use a clip for a couple of seconds
throughout the video if it's there to backup or even support
what you're trying to say within the video or even use
it for educational purposes. This also applies to use
an other people's content. If you're talking about the top YouTubers within
the finance industry, you're welcome to
go and use clips from those which you are
including within the video. It's again, not ripping off
their whole entire video, but you may take snippets
here and there were a lot of people might find interesting
is gaming content. You can record gaming content, but at the end of the day, you do not own it. The game company that
created the game is those that hold
the copyright for it. They only allow you
to upload videos around that game because
it's a mutual benefit, is actually never used to
be the case on YouTube. You actually had to go
and get third parties involved if it was
a game and you was looking to get partnered on YouTube nowadays,
that's all different. And you can partner yourself through YouTube
themselves and get the exact same deal
as everyone else without needing to
use third parties. Another way in which there's
links is if you are creating a gaming channel around a game which has not
been released yet, you cannot record
any game footage because there's nothing
publicly available. So what you can use is a
YouTube to mp4 converter, where you're able to take the gameplay from the trailers
which have been revealed. You can use those
trailers and if you include them as part of a video where you're
trying to make a point, you are talking about it. It comes under fair use. There are loads of
different ways in which you can get
footage for your videos. And it seems like
every year there is a new type of method
wherever there'll be new websites which allowed you to just download
footage and it's available to everyone
for free and you're able to monetize
whilst using it. Or in most recent times, ai content has become
a very big deal. There are YouTube
channels popping up, which are solely based around AI generated footage and it is
becoming a massive deal. These videos are getting
millions of views. And even though it might just
be a phase right now where everyone's looking at AI
generated images and footage. Later, it might be something
which is just incorporated as part of different types of videos on our day-to-day basis, you may not even know that
it is AI generated footage, which if you're a nerd like me, I think, is pretty cool. But the point I'm
trying to make for this lesson is that there are loads of different
ways in which you can get footage for your videos. If you think that you've got a very niche topic which there's no
footage out there for, you probably mistaken, just spend a bit of time researching. You will likely find something.
11. Editing: Once you've actually found
a place where you can consistently download
footage which is used for your videos, whether it be a
stock footage site or maybe you're going to be using clips from other YouTubers or films and blend
them all together. Whatever the method is, you need a way in which
you can take those clips and actually bring it all
together to create a video. This includes your voice-over. This is where we need to use an editing tool and there are
loads available out there. The tool that I use
is Premiere Pro. We did briefly mentioned
this when I was talking about how I record my
voice with Adobe Audition. I have the Adobe subscription. I pay about $30 per month. And this will give me access
to all the Adobe apps, which does include audition, Premiere Pro, and Photoshop. Between the three of them, audition, it allows me
to record my voice. Premiere Pro allows me
to edit my videos and Photoshop allows me
to create thumbnails. But with this, you
do need to pay. If you're a student, you
can get this at a discount, I think for 50 per cent of, by the end of the day, you
still need to pay money. If you are on a very tight
budget, that's perfectly fine. You can go and use tools
such as the Vinci Resolve, which does the exact same thing, except they have a free version which are able to download. The free version will
include some paywalls. There are some tools
that you can not use unless you pay for
the paid version, but that's fine because the free version is
all you really need. It allows you to cut clips, place them together, put
transitions in between. And you also have audio tracks where you can
place your voice-over so that you can align what
you've said within your video with the footage
now showing on screen. Now in terms of editing, I'm not going to break down
every tool and its purpose that you can find within Premiere Pro and
DaVinci Resolve. That's because we would be here for days at
the end of the day. I'm not a professional
video editor. There are loads of people
out there which have a much higher knowledge for both of these
tools compared to me. But my skill set and the reason this class
is put together is because I've been successful in creating faceless YouTube
channels in the past. I've been able to partner
them a lot quicker than the average person
over on YouTube. And the edits that
I put together, Darrow K, they're not
anything too amazing. It's definitely nothing flashy, but they do include a
lot of different cuts between the clips that
I've managed to download, whether that be through gameplay or going through stock footage, I would place a cut
every five to 10 s. So there's always a change and there's always
something happening. This helps me increase
my audience retention. And for this, you really
only need to know one tool. This is the Razor Tool. The razor tool will allow you
to go across the footage. It will show a line down
and wherever you click on your timeline would be
where a line will be. You can then highlight the different sections that
you've just managed to cut, delete, move around,
do what you want. If you want the keyboard
shortcut on Apple, you can use Command K. On PC, you can use Control
K. This will cut wherever your line
is on the timeline. I would simply open up a new
project within Premiere Pro, dragged and dropped
my voice-over inside. And then I would just listen through I would
listen through and drag and drop the
downloaded footage that I managed to get from
those stock footage sites, from AI tools or from stuff that I've downloaded
from YouTube itself. If I feel like there's
a point where I should cut to change
out the clip. That's why I used
his razor tool. I'll drag in new footage and
then carry on listening. This keeps on going until I
get to the end of the video. For a ten to 15 minute video. It normally takes me
about an hour to do. This is because I go back
and forth with Premiere Pro. There is the ability to
also use transitions. The transitions is
nothing special, but I will occasionally
use some to slide from left to right just to mix
up what is currently there. But all in all, there is
nothing special about my edits. It's really just getting
loads of different clips, bringing them all together so
that it's not predictable. So there's always something
happening anywhere 5-10 s, and that consistently
happens throughout the whole 10-minute video. But if you do have a
bit of extra money on the side as well as you
have a bit of extra time. There's a few ways in
which you can spice up.
12. Improve The Edit: Right now, you should have a video which cuts
between loads of different clubs and
has a voice-over in a background in itself
is pretty good, but we can improve this. The first way in which
we can improve this is by adding background music, which will go all the
way through the video. But fortunately, you can
use any type of music. You need to have copyright-free
or royalty-free music. Otherwise, you'll
upload your video and you'll get a
copyright claim, which could lead to
a copyright strike. And if you have a
monetized channel, it means that whoever is
the owner of that song, they will be able to claim all the money that you've
learnt from that video. You do not want this. That's why you need to
find copyright-free music. And there's two ways
in which I do this. The first way and this is
undone from a lot of YouTubers, but there is an audio
library on YouTube. If you go to YouTube, your YouTube Studio and
not left-hand side, you'll see a tab
called audio library. If you click that, there will be loads of different sound
effects as well as music tracks which you can use. Everything uploaded
here has been uploaded so that you
can create content without the fear of getting a copyright strike for
some of the music tracks, you're able to download
them and use them freely, whereas others will
require you to credit the original creator
within your description. But that is so much better than getting a copyright
strike itself. The second thing that you
can do is actually get a subscription to a site
such as Epidemic Sounds. Epidemic Sounds will cost
you about 10:15 dollars every single month
and you'll get access to that full
audio library. This includes sound
effects as well as music. Music tends to be better
than what you're able to find under the audio
library within YouTube. And also, there's
a lot more of it. You just need to have that
subscription so that you're constantly able to
use these sounds. For a lot of people,
there's always this question when going
into something like this. If you have a subscription to
have copyright-free music, The second that you lose that subscription or
cancel your subscription, what happens to
all of videos that currently have
copyright-free music? Do they just claim it in
which the answer is no, it comes down to
when that video is published to if you still
have a subscription, you will need to link your YouTube channel within
your account settings. And as long as you're posting whilst your
subscription is active, you'll be perfectly
fine the second that your subscription ends
or you cancel there, if any videos are
uploaded after that, you will have a copyright claim. But anything that you've
recorded previous list walls, your subscription was active, is all perfectly fine. You have nothing to worry about. Adding music in the
background of your edit will improve your
audience retention. And also it will cut out
any background noise, making it a lot harder to hear. The second thing
that you can do is you can add different
types of pop-ups. These are things that are be overlaid on top of the video. This might tell you
to like or subscribe. You may see a lower third, which will show you all the
different social accounts which you have available
so that the viewer, when they see it,
they're reminded to also follow you on Twitter, Instagram, TikTok, or
whatever you're showing here. You can also have an
end screen at the end, which includes a call to action, so that they can
watch another one of your videos or even
subscribe to your channel. There's loads of different ways in which you can use these, but difficult to create if you do want to know how
to create these and easy way to do this
is just to type into YouTube how to create an
end screen in Premier Pro, how to create an end
screen in DaVinci Resolve, whatever it is,
whatever tool you're using and what you're
looking to create. There are loads of different
tutorials out there. The way that I do it yet again, because I'm not a video editor, is I go and find
different websites which are currently
selling these as Pax, the site that I always use
and how I've got to 99% of my overlays is Envato market with this type of website
isn't just down to video. You can also find
website themes. You can find stuff,
a coding, audio, graphics, photo,
and even 3D files. But for this, we're just going
to be headed over to video and you'll be able
to see a search bar. You just type in what
you're trying to find. If you're looking for
a subscriber, pop up, you just type in
subscribe and then select the software
that you're using. This is not always viable for every single software that
is currently available. There are some plugins which are only available for
after effects, some which are only
available for Premiere Pro, some which are only available
for DaVinci Resolve, as well as there's gonna be
other softwares available. I'm not gonna go
through all of them. So it's important you search
what you're looking for, as well as you select the
software that you're using. No matter what you
select that there should be a lot
that's available. Not all going to be varying in price because it comes down to the creator and what they think their
product is worth. But typically you're
going to have a price range of anywhere between $5 going
up to around $30. And it's the pacs themselves, which includes hundreds of different overlays and graphics, which are probably
going to end up within the hundreds of dollars. From my point of view, it's worth me going into the
ears and buying these for ten to $30 just because of the amount of
time that it saves me. And also because I do
have multiple channels, I can use them across
multiple different channels, is really comes down to what you really value
with your channel. And if it's something
that you enjoy doing, if you enjoy doing these motion graphics
and you think there's gonna be a key part
your channel success, as well as your success
within the future. And then by all means, try
and find some tutorials. Learn how to do them. If you're like me. And
you just want to be creating videos
around the topics that you want to talk about, then it makes sense for
you to buy insulin. But these are two different
ways in which you can improve your editor by improving the audio and music
tracks is what a sound effects and will boost
your audience retention, as well as increased the
chances of people subscribing.
13. Thumbnails: The final step to get
your YouTube video ready, and probably the most
important step is your fun. Now, the thumbnail
is the first being that a viewer would
see an ultimately dictates whether or not they're going to click your video to actually find out more
or whether or not they're going to
carry on scrolling. It is vital that you get this right because this
can dictate whether or not your video does well or
not for you to create a fun. Now, there are three
different tools which are viable for most creators. Firstly, mine that I use is a
paid version for Photoshop. Again, we have already
discussed this is part of the Adobe package, which I pay a subscription
for every single month. This gives me access
to Photoshop where I am able to create my thumbnails. But I didn't start out
by using Photoshop. In fact, before this, I used a tool called GIMP. Gimp is a free and
open-source or raster graphics editor used for image manipulation
and image editing. It does exactly the same as what you expect
with photoshop, except that it's free
with both of these, it comes down to you learning at all and
creating your phone. Now, if you really
do not want to be learning how to create
stunning thumbnails, then you can always use Canva. Canva is free. You can create an account
without paying a penny, but there are options where
you can spend money later, whether this be on
templates or canvas, also has a subscription which is also
available with Canva, is not so much about photo
editing or photo manipulation. It's just about
drag-and-drop graphics. Use templates which
are available. You can upload a different
types of images as well as use what's currently
available on Canva. And then it's just a
case of drag and drop. There are loads of
creators which have had a lot of success in
just by using Canva. So if this is a path that
you want to go down, welcome to do so. One thing that I
want to make clear when designing your fun, no, it doesn't require you to be a graphic designer for
a funnel to do well. It really comes down to psychology as well
as image placement. What I mean by this
is that I've had fun nails done professionally, and yes, they look amazing, but I've had a very low
click-through rates on them, whereas there's been
other thumbnails and my past where I've
created myself, they will look awful, but they have a higher
click-through rate. And it comes down to image
placement at a time, which ended up encouraging
the right type of viewer to click that
video and on-screen, I'm giving you an example. On the left, there
is an image which I use for my Red Dead
Redemption channel and also about how to make money
online rights when Red Dead Online was first
released on the right. This is a phenomenal artist
which is working for my FIFO channel and you can see creates absolutely
stunning thumbnails. But when looking
at the analytics, the thumbnail on the left, the one that I created
performed way better, way better than the
one on the right. It got a higher
click-through rates which lead to more views. But we can all agree that
the thumbnail that I created does look way worse. Why is this? It's simply because
the thumbnail that was created on the left had a higher perceived
value at the time for the right type of audience compared to the
one on the right. Now this is not something
that you're going to get 100% perfect every single time. In fact, I haven't got 100% perfect with
this type of stuff. It's objective. It's about trying to find what works well for an audience. And in trying to maximize
that as much as possible, you'll never going to have
a 100% click-through rate. You want that number to
be as high as possible, and it comes down to trial and error through
experimentation. So much how pretty you
can make a fun now, look because at the
end of the day, it really doesn't matter
if it doesn't connect to the audience that you're
trying to connect with. This is what I mean, or where it comes down to psychology, you need to understand what
is going to encourage a view. It's a click, and it's
also why it doesn't really matter what type
of tool you're using. Adobe Photoshop could be, gimp, could be Canva. It comes down to how you're
going to use that tool to best get the reaction
out of your audience. Once this is done, this is where we can actually
start uploading videos.
14. Uploading Video: Uploading videos to
YouTube is not difficult. On the top right,
you'll be able to see a button which says Create. You click that. And then it's just a
case of dragging and dropping the MP4 file which you exported earlier
into the designated area. This will start the
upload and process. This is where we can bring
everything together. Remember that Google Docs
that we created right at the beginning when we first
started planning not video. We went through the
title description tags planned off from now and
planned a video talking points. Well, we need to open
that backup in there. We're going to copy
and paste the title, the description, and the tags. The tags, you need to
scroll down to the bottom. And you may need to go and
click a button which says Show More settings
with the thumbnail. There'll be an option just
under your description to select an image
from the video itself. Or you can upload your own. You need to upload
your own and select the thumbnail that you created. There are some additional
things that you can do depending on how you
set up your video. Once the video is uploaded, you have options for
you to add cards. Cards are just
little pop-ups that you'll see in the top
right of the video, which will recommend in
another video on the channel, they're great to use. If you're talking about
a previous video within the video that you're
currently recording and that you actually highlight. Then the top right there is
a card which viewers can click and I will take them
directly to that video, is will really improve
your return and viewers. But if this is your
very first video, upload it to the channel, you're going to have
nothing for the first time, but it is something that you
can use as a future date, very similar to this. You've included an end screen
as part of your video. Maybe you bought
one of those packs. So we talked about earlier, or you created your own. Here is where you can actually select n screens within YouTube. And you can place a
previous videos which are recommended to watch after one that they've just finished, as well as you can also
add a subscribe button. If you really want to
make your video as accessible to
everyone as possible. You can also go through
and add subtitles. This isn't something
that's needed, but it does come down to the type of channel topic
that you're talking about and how you're trying to target a particular
type of audience. If subtitles is
important for you, you can include them here, and this is your video done. Now it's the case of actually
pushing this public. You can schedule a
time whenever you want without video will go live, or you can just push it
as public right there. And then I think it's worth having a schedule
at a later day. But for your first video, you don't really know
when your audience is active because you
don't have an audience. So it really doesn't matter. This is where we go
to the next stage, and this is the most
important channel which determines your
success on YouTube. This is your analytics. It's not difficult to create an upload videos
where you can find true success on YouTube is down to your analytics and what
they actually tell you. If you can understand
your analytics here, you'll be able to iterate your videos within a
future, change them, adapt them, so that
it can better suit your audience that
you're trying to reach so that they enjoy
your content more, subscribe, watch
more of your videos. And then this just becomes
a positive feedback loop. Right at the beginning, when
we were planning our videos, we looked at marketing and we talked about
lead generation. And hopefully you
did find a subject which suits your chosen niche. But even though vid
IQ tells us that there's low competition
with high search volume. It doesn't guarantee that we're going to be
able to get into YouTube search for
the first video with all the channels
that I've created. I've only ever had one channel
which blew up off the, pushing, that first ever video. But with every other channel, It's been a slow buildup
with them getting 1020 views here or there to eventually build to a
couple of hundred views. It's about consistently hitting the exact same topic in a
number of different ways for different types of
videos that hopefully one will be able to
attract an audience. And once that happens, you also have other
videos back in it so that as soon as they
finished watching the main one, they'll go on to watch those other videos that
you've recorded previous. And you can only really
see whether or not you're on the right tracks by
looking at your analytics, do not worry about
your subscribers. Do not worry about
monetization where you need 1,000 subscribers and
also for thousand hours, watch time, setup
some very small goals such as trying to get
one view per day. And if you get 30
days solid or being able to have one view
every single day, and then you can increase that goal is try and
get 24 views in a day. So one view for
every hour and then slowly increase this to
be 100 views per day, 1,000 views per day, 2000 views per day. And eventually you're
going to get to a point where you're not even worried about the
numbers coming in. If you notice that after several months
of pushing videos, that every single
video that you push, it gets a couple of
views and it just dies out and then nothing
else happens to it. It's most likely that's not really optimizing
your videos. You're not creating videos
that people want to watch. It may be hard to hear, but you need to go back
to the planning stage, watch back through that lesson again and start to build up, select your chosen topic
which you think can do well, and then break it down into smaller sub categories where you can go more specific and do deep dives on a
very specific type of topic which has a
very high search volume, low competition, and then keep on hitting that
over and over again. And eventually,
once you start to rank videos within
that search term, that's when you
can branch out to other terms within
your chosen topic. This is the way in which you
build a YouTube channel. You're not going to be
an overnight success. It is extremely unlikely
that you will be a gradual success if you
keep going with this, if you hit failure,
doesn't matter. Just use it as a
learning experience. What's happening,
What's going wrong, why you're not seeing the
results you want to see. Go back to the drawing board
and then build up again. Once you achieve this, well, it gets to the fun
part where you can start to outsource the work, which is of very next lesson.
15. Outsource: Up until this point, I've been telling you
to go through and create your faceless
channel or by yourself. This is going through
every stage of the process from
planning your videos, recording them, editing them, improving the edits by bringing
in an audio with music, as well as other overlays and pop-ups creating
your own thumbnail. And I'm finally
upload it to YouTube, where you're trying to
read the analytics and improve upon it
once you go through this whole cycle again. But as you're probably aware, this is incredibly
time-consuming. There is a lot of moving
parts and for you to become an expert in all of these
areas is just unreasonable. The top creators are not
doing all of this themselves. There are some out there which are an exception
to the rule, but the vast majority of people in a vast
majority of those successful and YouTube
are outsourcing the work. This can help you to save
your time as well as improve your channel to bring in more revenue as you're able
to reach a larger audience, as the quality of your
videos is a lot higher. There are so many benefits to outsourcing that it's worth, including as part of this class, I'm going to start
off by saying that outsourcing is not easy. It sounds easy on paper to
let someone else do the work. But for lots of creators that they liked that
creative freedom, which means when you bring
someone else in and they don't create it the exact
way in which you would. There becomes a bit of friction. It's difficult as a creator
to give up what you love and enjoy doing and bring someone else in to do the work for you. You then take a
management position rather than a creator position. And it took me about a
year to get used to this. But I'm happy to say that
I've got used to it. I'm efficient with this. I've implemented systems and now I'm gonna go and give
those systems to you. So with the YouTube process, it can be broken down into
four different categories. This being Planning, recording, editing, as well as Brandon. With each of these areas, we need to find someone who
can do the work for us. No, I do not recommend
hiring your friend unless your friend is capable or an
expert within these areas, stay away, then just trying to hop onto what you
currently have or you just accept them
because it's easy is not the way in which you
push your channel forward. The best way right
to the beginning for you to find someone that specializes within
these four areas is to look at
freelancer websites. There are loads of freelance of websites out there
such as Fiverr, Upwork, top two, guru, freelancer.com, people per hour, solid gigs, flex jobs, and there'll be so many more. You do not need to
use all of them. I personally have only
really been hiring people from Upwork
as well as Fiverr. And just so that you're not overwhelmed when going from
less rights and beginning. Let's actually just take
it through step-by-step. You do not need to
outsource every stage from the very
beginning all at once. Let's just take it one at a time and let's
work backwards so that it's easier and has the
best effect in your videos. So we're gonna be
starting with Brandon. Brandon, of course, is
going to be looking at channel art as well
as your thumbnails. More importantly,
your thumbnails. If you've got money coming in from a monetize YouTube channel, or you have extra
source of income where you're able to use that to
improve your YouTube channel. Thumbnail designer is
what you want to find. First, I recommend going over to Fiverr for
this with fiber. There are so many freelancers
who have setup gigs does specialize within
thumbnail creation. Not only are they
incredibly good, but also they're competing
against each other, which has led to them really lowering the price
on their gigs. You can get a thumbnail
for about $5. And if you order more
than one at a time, you can get discount. There's a lot of creators
out there which have gigs for you to get free
thumbnails for $10. I think this is definitely
worth experiment in. If you value your
time more than $10 per hour to create
free, very good, high-quality thumbnails, then it makes sense for you to
outsource this work, go over to Fiverr
creates an account. It only takes a few minutes. You can even sign in
with a Google account. And then within a search bar, you just need to
type in YouTube. From now there you'll get hundreds of different
people in which you can go through extra settings to find out exactly what
you're looking for, whether or not being
a particular type of level over on phi, over a particular type of price. Maybe they speak a
certain language, whatever it is that
you're looking for, there are extra parameters, but just go through and
add people to a list. You can create
lists on Fiverr and it's best to create
lists for planning, recording, editing, and Brandon, that way whenever you need
something in the future, you don't need to go through
the whole process of trying to find who's
currently available. You could just go
over to your list and select someone that you've already added with your process, with the whole planet
out we've gone through because we do it
right to the beginning. This means that
once you plan out your video title or what
you're gonna be talking about, your tags, your description, your phone, no idea. And your video topic, as in your talking
points in the script, it means the secondary, you
have your phone, no idea. You can go and send that to
your thumbnail designer. Now it may take a
day or two for them to get all the
thumbnails together. If you're trying
to plan one video or multiple videos
at the same time. But whilst they're doing dance, you're planning your video. You're actually going through
the voice-over and getting everything together so that hopefully by the time
that you're done, the fun now is
also done and that video is ready to upload. And I think for five to $10, depending if you are gonna get one from now or
multiple thumbnails, definitely worth experiments in. You don't need to stick to the first designer
that you select. Go through a number of them and experiment with a number of different videos and
use your analytics to reinforce your
final decision. Next thing to outsource editing. Editing is by far the
most time-consuming. It requires so much time
for you to find footage, to Nan, place all
those clips together, and then for you to also get music and then add
overlays and put that on top plus the
time in which it takes for you to
export that video. But this is where most people get stuck with
outsourcing because they always find an editor who edits in a different
style to them. Or the price is just
way too high for them, for them to actually
even considering it. For this, I don't actually recommend going through Fiverr. There's definitely a lot of
good editors over there. It's just hit or miss. And everyone seems to have
amazing portfolio work. But when it actually comes round to the edit that they submit, yeah, sometimes is not good. Instead, we have an editor. I want someone that
I'm not just ordering a package that I'm actually
able to walk with them. So this is where I always
go over to Upwork. We've up work. You can
create a client's account. Yet again, you can
sign in and sign up with a Google
account and on here, instead of you finding people
that you want to work with, which you can do, instead, you're
actually going to create a job posting from there, people would submit
a proposal if they're interested
with the droplets and that you put together. You can also set it to
be within a price range. It could be a fixed price per video or you can pay per hour. You can also take it even
further by selecting specific nationalities who are able to apply to
this type of job. So if you did only
want to find someone who's in your location,
you can do so. It just means that you're
going to have less proposals. Overall. It's likely you'll have ten to 20 different proposals as ten to 20 freelancers that
you're able to choose from. You can send them
a message within Upwork as well as you can
also schedule a video. Recall, this is where more
or less you can interview them if there's a
particular type of style that
you're looking for, you can talk about it
on that video call. And if you're happy
with what they've laid out and you're
actually working with them rather than it just being a package that
you're buying into and you get when you're given
really, I can hire them. You hire them through Upwork and if it is a paid per hour, they would list their hours. And if it is just a set fee, you will be able to
set up milestones. And as soon as they
accomplished those milestones, you need to pay them
with the way that I lay out all of my videos
is good to have systems. So I do have a
business Google Drive, which cost me about $10
every single month. This will let me have a
business email plus also, I have unlimited space
on Google Drive. I would create a shared drive. I would record my
video and then upload the footage which is broken
down into different sections. I will also upload
any other clips or additional footage
that I want them to use, whether it be
animations, pop-ups, or even music, so
that for my editor, it's as easy as possible. They understand the
video that I'm creating. They're not wasting any time
into getting into the edit. They just download was there and start bringing
it all together. Once they're done, they
re upload it back to the Google Drive where I can download and upload to YouTube. This is a system that I use on every single one of my channels. And it's easy for me to talk to my video editor because I
don't go through Upwork. I may pay them through Upwork, but I'll have them on WhatsApp and I'll send them a message, whether it be a text
message or a voice message, it's a system that works
for me and it will most likely work
for you as well. For lots of YouTubers, they will just outsource the editing as well as
the thumbnail design. And now I'll stick with
planning and recording on their side with
faceless YouTube channels. We can actually take
it a step further. This is why I love
creating them, because you can actually have a fully automated
outsource YouTube channel where you just manage now
with the planet and record. And this comes hand in hand with both of these
from my experience, is best to go and use
Fiverr with our work, you will still find some really great
contractors and freelancers who will be
able to do the work. It's just that because I don't need to be walking
alongside them. I can just go and find
some for a separase, which tends to be a lot cheaper, and they still deliver a very
similar quality of work. So firstly, we've planning. You still need to come up
with the video idea itself. You're still the
manager of the channel. You need to research, preferably using
vid IQ to find out exactly what your audience
is searching for so that you can come up with a video idea that you
know is going to perform well within YouTube search or within YouTube browse features. But that's all you
really need to do. You don't need to research
into the topic itself, because you can then
head over to Fiverr and try to find someone such
as a script writer. Most scriptwriters on Fiverr. Offer to do the
research as well. It's all included if
there's a particular type of article which has
inspired you for an idea, you can link to that article, but more or less they will
do their own research. I created a crypto YouTube
channel which goes through different trends
and topics around crypto. This could be good or bad. It's not something where
I'm for crypto or against crypto is trying to take a neutral position of
what's currently happening. And because I've created many other gaming
channels Prior to this, I fought for this
crypto channel. I could easily do a video, which is why Plato always fell. It's a very clickbait video and it was backed up
by academic research, but that academic research
was not done by me. It was done by the
script writer. I paid them about $20 for
them to research into this topic and script
out 1,500 words, which ended up being around
eight to ten minute video. And these one bullet
points that we talked about earlier,
this was scripting. Every single word is took about a day or
two for them to do. And then they
handed that back to me as part of a Google Docs. With that Google Doc. So as soon as it was
handed back to me, it took about 5 min for me
to find a voice-over artist. And this is where we get
into recording for me to send them that
script that was just created by the script writer
and then send over to the voice-over artists to read what it said
within that script. Now this is why I don't
necessarily use these through Upwork because I do not need to work alongside them. There doesn't need to
be a back-and-forth is just a link to the
script, read the script, and then hand back
that audio file as long as you have a voice-over
artists who could read, which I think is definitely
a massive quality, especially within this type
of industry. You're all fine. Take a bit of experimentation at the beginning for you to find a voice-over artists
where you actually like the voice and it
complements your videos. But after going through
this several times, you'll find someone
that you enjoy using. And as soon as that VoiceOver is finished is handed back
to you through Fiverr. You will then send that
over to your editor. All in all, if you were to outsource every
single component to your YouTube video journey is
probably going to cost you around 50 to $70
on the lower end. This is if you look for the cheapest possible people and your video edits
one, anything special? If you are looking
for people who are more competent and
much more skilled, then this can very easily
pushed to about 152, even $300 per video. And I know that may
sound expensive. How on earth are you
going to be spending $300 per video and not being able
to make that money back. This is where it links to the beginning of this
Skillshare class. This is why I talked about monetization rates
are beginning. Youtube can be
expensive when you're trying to outsource
everything and you're outsourcing to an
incredibly high standard where everyone is
a professional. If you want to get
to that level, it makes sense for you to start your YouTube
journey, right? This means selecting a niche where there is
already a high CPM, as well as you've also thought of a side hustle or a business, maybe you're selling
products or you're creating online courses alongside it. I saw that they're complementing
each other and you're maximizing the most amounts
of revenue from your videos. If you can earn more money, this gives you the
option to invest more money and that will just improve the quality overall. But if you do select
a niche where there's a very low
CPM and you never thought of how you can earn extra money outside of YouTube,
you're going to struggle. I only say that because I fell for that trap doing gaming, even though I talked
about quite a bit, wasn't the smartest way, it took me a very
long time for me to figure out how to best monetize this niche in $9 CPM isn't
bad, it's pretty decent. It's much better
than oven niches. But I never fought off
outside of YouTube. I never planned anything
on top of this. And that was the
problem, of course. Now I know this lesson and whenever I do create a
channel and make sure that's I have multiple
ways in which I can earn revenue and that's what
leads them being successful. And with a lot of work, I have managed to transform and lots of those gaming channels into other ways in which
I can earn money. But it was a struggle. That's why I wanted to highlight the monetization
rights and beginning so that if you can
get that down at the beginning when you're
first plant in your channel. By the time you get to
this stage of outsourcing, it becomes a lot easier. You have money coming in, which will allow you to
hire the correct talent, which will take your channel
in the right direction, rather than you having to budget with everyone
else that you bring on. The last thing to say
without sourcing. And I know that this has been
a long lesson in itself, but you don't need to
outsource everything if there is something that
you really enjoyed doing, Let's just say you enjoy doing the recording when you do
the voiceover yourself and you want your voice
to be included as part of the channel.
You can do that. You can hire someone
to do the script. They'll hand scripts. You. You're then doing
a voice-over recorder. And the second
that you are done, you didn't hand that
over to the editor. If you complete opposite and you hate doing
the recording, but you love planning. You could do to plan in the research and the
script in yourself, and then handed over to
a voice-over artist. You need to go and figure out the systems for yourself
with your channel. I'm just trying to highlight
that you can outsource every aspect of a
faceless YouTube channel. You just need to
structure it in a way where it works for the
system that you have, as well as it compliments
your skills and your ability. But with all of this, this is exactly how you can
outsource a YouTube channel.
16. Outro: There we go. We have now gone through
the whole process of creating a faceless
YouTube channel. From here, you really
can keep this going. It comes down to you
and how you want to decide where you go
next with your channel. Because you can continue to
do exactly what we've gone through in this whole class where you will do all
the work yourself. You can start planning and structure and how you're
going to outsource, what you're going to
outsource and start being more of a manager and
treating it like a business. If you have found this
Skillshare class helpful, please give a review. It will be very much
appreciate your help. Others go through this journey. If you do have any questions,
you're welcome to. Let us also know
here on Skillshare, as well as if you have put together your own
YouTube channel, which of course is the
whole point of this. Please also link to it. And I will definitely go through and review
your channel given any feedback and where I
think that you can improve. We have covered a **** of a
lot within just a few hours. So if there's something
that you feel like we quickly rushed over and do let us know and we
will definitely be sure to create a much
more in-depth video where we can either
upload that as a separate class or
even add to this one. And if this still isn't enough, you want more content from me, whether it be creating faceless YouTube videos or just general stuff to make money online than I do have
a YouTube channel entirely dedicated to
this with weekly uploads. A link to that
channel can be found within the description
down below, head over there subscribe. And you will be able to find the latest ways in which
you can make money online. But thank you very
much for watching. I hope you guys did enjoy. But for now, I'm going to say.
Jamie Owers
