YouTube Masterclass | Complete Guide to Youtube Marketing in 2023 | Start and Grow Your Youtube

1. Introduction to Youtube: Hey everybody, welcome, welcome, welcome to the Youtube Marketing course. We're going to learn about creating a brand new YouTube channel. And we can market our products or services, or we just want to be an influencer. It doesn't really matter. We will create a YouTube channel from zero subscribers to 1,000 to maybe millions of subscribers depending on your niche. I'm really, really excited that you chose me to give you that skill set so you can achieve your dreams on YouTube, on the second biggest search engine on the planets. Let's get right into it. Thank you again, I'm extremely grateful and you will be not regretting this decision. You're going to learn a lot. You're going to grow your YouTube channel from scratch, no experience at all to the professional level. Let's get started. 2. Creating Your Youtube Channel: Hey everybody, how are you doing now we're going to create and build our channel. So we, first thing first we want we have to do is give the necessary input to YouTube. Since this is a brand new channel, youtube has to understand, okay, this channel is about this, this, this, this. So that's why I need to give this guy or this girl whatever he needs. Let's say if it's a copywriter channel, I need to put my videos in front of people who are into copywriting. That's why we need to do so without passing any videos. How can we do this? How can we do this? So this is a brand new channel, as you can see over here. I have one short. This is my original channel, Jim's digital marketing, but this is a brand new channel. So as you can see, my handle is even. That doesn't make sense. So what we're gonna do here, first of all, if you don't, if you have a personal account here and you want to create a new one, you can do so by click here by switching switch account. So then you're going to say Add account. Once you do that, if they will guide you to create a brand new one so you can go ahead and type in which your email address, so on and so forth. Pretty straightforward process. And this is the account that I'm going to land on. So whilst once you're in this account here, so I'm gonna go to my YouTube channel here. So it's gonna take me to my channel. As you can see, I only have 21 video, I think, to one short one normal video, which is on the two views, a brand new channel just created recently. So what I'm gonna do is I'm going to click on Customize channel. So first we have to customize a channel and give you to what it needs in terms of creating basic information it needs. So it can signal our channel and put us in front of the people that we want to be in front of. The thing is layout to branding. And basically from first we're going to start with basic information. So here I just spell some bull bull crap. That doesn't mean anything. Acta CVA CD. So first of all, you're gonna put your channel name, and in this case they give you this warning so you can change, you can change your name twice in 14 days. So maybe you made a mistake, you want to change it right after that. You will only have to change this pr pr for 40 days. So keep that in mind. Uh, put your name here and I'll suggest, of course be original. Don't follow the basic names that are out there. So one strategy that if one name is trending, let's check GPT. They try to name their channel after a really trending topic. So they can think of if I go after that chat GPT for five-six or something, check GPT businessman, if it's even not about Chet GPT, right? So if you go, go after that, use that strategy, you won't necessarily work because YouTube is not that stupid day. They, they work off of and not based off your channel, the channel name they work off of different things such as what's in your description, what is your hashtags, what is your video about? What do you say in your videos? Because they have voice detectors. They put the subtitles cause of that and the subtitle, the texts what you say as well at the same time. So there are a lot of factors playing into that. So put your name here and also to choose a unique handle. Handle. I usually go with whatever it's written on my name here. I just grabbed this, put it here, and I will put down the spaces, bam. So I usually go with this. So if it is taken here, but I would do I would change this and under underscores something. Usually I would go like that or maybe I will put do beforehand. Usually it works when I put it there before it. So usually, yes. As you can see, the quadrillion dollars meant if Burke's and description is really important, a lot of people go and say, I am Jim, I do this. Nobody cares about that. Nobody cares about Hello and welcome to my channel. I do this, I do that. This is the worst thing that you can do in the description section. The first thing we need to do is give the Google the signal. The signal is going to be what our channel is about in this case, let's say this is a motivational channel for Km. So we don't want to say val come to quadrillion dollars. Quadrillion Dollar Man channel, right? It doesn't make sense. It doesn't mean anything. It doesn't give Google and YouTube and signals. So what we usually want to say, welcome to, let's say what your channels about motivational hub, right? Since this is a motivational channel, I want to put motivational Hub. Of course, you can use chat GPT in this case. But the trick is, I will tell you the trick after this, after I finish this manually. So welcome to the motivational. Help us speed things up here so you will see the ad version. Alright, So I'm done. I usually go with minimum 500 characters. In this case we are 521 and max is 1,000 characters you can add. So what I suggest, just pay attention. Welcome to motivational hub. I use motivational. Hear your own read address for motivational and inspirational quotes. So it doesn't mean that you have to stuff that specific keyword in whole description. You're going to use synonyms as well. So Google and YouTube algorithm is smart so they can understand what synonyms you use. So motivational, we're going to use this inspirational, a synonym. If you feel tired and exhausted your, this is your only harm. Please play these analysts and motivational. Bam, one more time motivation, mom or time inspiration, one more time, motivation, one more time. Successful entrepreneurs, usually related to motivation designed to get burned the fire, you get back to work, subscribe normal and motivation. But infinite spreadsheet is you can see we are using a lot, actually ten per cent of that diverts here are motivational unrelated, which is important. So in this case, you're not going to touch the ad language because if you are translating your channel, you can do that. But if you're not translating it, don't touch it. So as you can see, this is the standard web address for a channel, includes unique channel ID, and then you can grab that URL. You cannot edit this by the way, so you cannot make it as you like. You can grab that and paste them on different platforms to share with your friends or promoted on other platforms, right? So in this case, what we wanna do, we want to, of course, keep that handy. You can go back there and use it. I want you to come to add link. So this is gonna be important. If you can put your website in here, you can put the subscribe click in here. You can do a lot of things here. So let's say we want to put our website here with our sites. And now you're going to put www dot Jim's digital marketing for instance, right there. And you can put one more, this is not it. So you can put subscribe and you can put a subscribe link here, which if they click on the link, they will be asked to subscribe here. But in this case we don't want to use this. Let's see. We want to put, if they're watching this, we assume they're on our channel. We want to put it differently. You can let say, put a Facebook link here, Facebook and put the Facebook link here. And in this case, I don't wanna do this. I just want to put one link and link banners. So in this case, how many, how many of those you want to, you want to show? First of all, I usually go with the first link guys and I suggest you do so because your click-through rate will be way lower if you increase the number of links, let's say 100 people click on this and see all of your links and buy by the nature of possibility and probability are your click-through rate will be way, way lower than compared to one link at a time. In this case, usually people put not personal addresses per they usually put business addresses, but it's totally up to you. I play around with this. It doesn't really matter, but you're gonna get a lot of inquiries from people who want to edit your thumbnails, who wants to do, let's say, if you're open to those kinda works and you want to check your e-mail. Who is messaging you about that? Please put an e-mail that you can simply check. Otherwise, you might miss those emails. In this case, you can put whatever, whatever you want, Jim, Jim's digital marketing. That's Conference this. And you can say Publish. And once you publish, the basic stuff is done 3. Channel Banner: Hey everybody, How are you doing? Now we're going to create our profile picture and are better image for our channel. So as you guys know, we're gonna go to customize channels. But before we go there, I want to give you some quick pointers about a channel image. So if you don't want to use your face in your channel, you don't want to show your face. You only want to put other people's videos or editing videos of other things, let's say motivational videos in this case. In our case, you can get away with not showing your face, but otherwise, never, never, never put a logo in there. So you might be thinking Jim, Mr. Beast puts a logo but he's missing piece goes, he's a huge, huge YouTuber. Hey, spending millions of dollars on into his content has huge steep. What we want to do here, I want you to use, if you want to, if you have a personal channel, use your face and use an emotional for a don't try to look fancy like looking up. They're like, don't try to do that because it doesn't get attention. So what gets attention is I will show you some examples. I'll makes hormones, which has milion. This guy has million followers. So look at this profile picture. Shocking face, shocking face always gets a lot of clicks or profile pictures. So then Henry, that Henry was a really close up face picture which was shocked, shocking face, but he changed this recently. Let's check my professional or personal channel. Jim, Jim's digital marketing. Let's wait for it to load. It is a shocking surprise, face, surprised, laughing, shocked, angry, happy, laughing, open mouth. Those are emotionally driven pictures. Those get attention. People tend to click that click on them more, remember it more. So that's why if you want to use a personal channel, I definitely urge you to use your face in a shocking matter. So let's say in this case, we want to use a personal page, will want to create those images, is go to canva.com, which is in this website, canva.com. So we're gonna go, can wind starts from scratch? As you can see, what we're going to type here is YouTube banner. This is our first to create banner, and now we're going to create a profile image, profile picture. So the thing that you want to pay attention to is you can see there are some of the templates you can see pro here. So these are the ones that you need to pay to use and there's someone's some of them have dollar sign and paid. Those are the ones Also you have to pay to use. So we want to look for the ones that that doesn't require you to use any type of payment. So we want to use the free versions. So let's see, okay, I see this one. This looks pretty good actually, I want to use this one. So we're going to click on it, customize this template. So there's a problem with this one. This is an old version of YouTube. This is not suitable for us to use a why? Because YouTube is always updating their interface in this case. So this is viva will want a TV screen. If, if some people actually watch YouTube videos or TVs, they just connected with a smart TV. But in this case, we can actually cannot see this on a laptop screen or even a mobile screen. We cannot, while we can only see this little portion on desktop, on a laptop and also even smaller on a, on a phone. So that's why we have to be really careful in this case. What I want to do is I want to remove this guy's face and upload a face from here on the left-hand side is you can see there's uploads and you've got to upload a file and you'll be able to upload your file here pretty easily. But in this case, I already have a couple of pictures that I've uploaded already. Let's use this one, right? Bam, I drag and drop pretty easily. It just cave here, BEM. So let's type in James Marketing for instance. Bam. So what I want to do guys here, I will just want to make it come to a little bit, a little bit down. The reason being is, as I said, this is a little old version and we have to manually tweak this a little bit. So I got myself a little bit down here. And I'm going to take Jim's Marketing over here. The reason being is, as I said, this is a little bit old and I'm kind of fearing that it is not going to show up. So you can put your website here that would double, double dot Jim's digital marketing. Digital marketing.com. Perfect. And you can drag and drop the Subscribe button here, but it is not really necessary. So we're not really sure that this is going to show up. You can put that here. It might show up. If it shows up, we're going to use and the background image, I'm really happy it is digital market unrelated. And if you want to change this image, you can simply go to pexels.com and you can put something different. Let's say you put something about business. You can type in business, and this is a pretty cool image. I can download this for free. Again, these are completely free tools. Bam, I downloaded this. It go back to my Canva and I will go upload files. So you can simply bam, grab this, use it. Here is a background. Hopes We have to drag it to find the perfect placement. I'm gonna a little bit up this. Perfect. Yeah, it looks pretty good guys. I'm really happy with how it looks. I might actually get this to here, a Subscribe. Alright, I'm pretty happy with how I love how it looks here. So we're going to download this. Download this as it is. And we're going to wait for it to download and we're gonna go back to our YouTube channel to customize how it looks. Alright, so we're going to go back and go back to click on this channel. And we're gonna go to your channel and customize videos as we did before. But in this case, beaver in basic information. Now I want to go to branding. We want to brand are channel is, as I said, this you can see we want to click on the banner image, click Upload, and click on the latest one we downloaded. Alright, so as you can see how it looks, I actually assumed it correctly. It doesn't show my whole face is you can see what looks on a all devices which this is only viewable on mobile and it looks pretty crappy. So I don't want to use this hour. I will go back and edit this again. But here on desktop it kinda looks okay, but not really good. Anyways, on, on the TV version, it looks alright, so that's why we're going to go back and edit this. We have to do this a little bit of iteration. This is all the way we can work around what the world carry around with this. So I'm just going to drag and drop a little bit, make it smaller, make myself smaller as well. Jim's digital marketing was showing like pretty okay. So we're gonna make this even smaller to right? And I'm quite happy with how it looks as if now guys, alright, maybe we can change the background image. I mean, the color of this. If you want to change it, of course, it is totally up to you and you can, you don't even have to put the subscribe here, but totally up to you, as I said, maybe we want to put it up here rather than down. It's totally up to you, as I said, how you want to design it. Let's try this one. I am pretty sure it is going to look way better. So I'm gonna say Upload, right? So let's take a look how it looks. Perfect. Everything is fitting here, as you can see on mobile, perfectly, on desktop, perfectly, on TV perfectly. So we're going to click Done, and we're going to click Publish. Alright, now we're going to click View channel. Alright, As you can see, it is way more professional is you can see we have our Subscribe button here, which is not clickable by the way, that's why I suggest, I don't really suggests that this is not a necessity, but you can play around with this. You can make sure people subscribe. It is. You can see Jim's digital marketing CRM perfectly. My website is shown perfectly, the background image is perfectly showing. And I haven't image of my face here. And I suggest you put your face in a really shocking matter. You can see the link that we put here, visit our site, which isn't going to take us to www dot, dot Jim's digital marketing.com. Perfect. As you can see, I'm leading to my courses here. And I'm pretty happy with how everything is looking right now. So this was the banner section. Let's change our profile picture right now. We're going to go back to Branding. It is going to give us some images. So they say at least 98 to 98. So we're going to have this information in our heads back overheads. So we're just going to click and go back. I'm just going to go back YouTube profile. So we're going to see what comes up profile picture perfect. 800. 800. The minimum was 90 to 98. So I'm pretty sure it is going to work. As you can see, we have a love paid versions. Want to use the free versions here. Of course, these are really childish. We want to use more professional one of course. Let's, let's go ahead with this one. This doesn't look so bad. Customized template. We can get rid of those bubbles guys like you don't have to use it. By the way also, you you're not you have the ability to not show these colors. But I have a really good tip for you, which you can actually show your images in a really better way. So in this case, what are we going to do? We're going to get this little bit smaller. So I want to see these, these parts shoving up these corners here, so to speak. So if I really drag that out and covered the whole circle, in this case, we are not going to be able to create that circular vision in our background. So you will see what I mean when I create this section. So I'm going to cancel this and put a real image of mine. Preferably like a person smiling or shocked image. I usually use a shocked image of mine without a background. Moreover, the back row totally up to you in this case. Let's see, in this case we have this sharp image of me and we want to make it way bigger. Alright, I'm pretty happy. You can see the in the background. I want to see just going to zoom in here. I want to see these oranges here. So you're going to see why I want those in a minute. Alright. All the corners are being seen. Maybe I can make it a little bit shorter or smaller. Perfect. So I'm going to download this. You'll be able to understand why I want to keep those up there, the corners. So we're going to say change. And I will download this. Alright, now we have the option to actually crop this. As you can see, they give us the ability to play around how much we want to see the corners. So I have the still the ability to not show any oranges, but I want to show a little bit of oranges because it is going to look like I have circled it around to highlight it. Actually it is going to be, as you can see, it is a natural highlight. So we're going to publish the seed. It is not even perfectly even. Of course you want to make it perfectly even. So we're going to go back and make it even again. Alright, so once the changes are published, we're gonna go back to our channel so it is not updated yet, so you're going to play around, refresh it a couple of times so you can see the refreshed version. Still not refreshed. Alright, here we go. As you can see, quadrillion dollars men, we have our profile image circle with orange. You can make the orange a little bit more dominant. Let's do that as well here. So you might be asking Jim, How am I going to make sure it is in the center? Once you drag that is you can see there's a line pop-up. If the lion pops up, it is perfectly circle that right now in the middle. Alright, so I'm going to download this and it's going to make this orange little bit more popping off of perfect. Now, oranges are gonna be popping up. And perfectly even. Now I published this. So you can go back, see how you look, how, how, how it looks on how it looks to her. I have a bookstore, other people. And you're gonna go to Channel. See how the updated version looks. As I said, sometimes it might not show it right away. In this case, it is not showing right away. And you have to play around, go home, and go, go back to your channel again. Alright, now it is perfectly circle out. As you can see it is looking RAM or professional, and we're happy with our design of our channel. Stay tuned for next one. 4. How to Add Watermark: Hey everybody, How are you doing now we are going to create a video of watermark, which is extremely important for our channel. The reason being is we want this little watermark to be apparent in the whole video so people click on it and subscribe to our channel. The reason being we do this because we want to remind people to subscribe. So this is going to show up there instead of a logo as it suggests, we want to change it to a Subscribe button. In this case, we see three Options. End of the video, costume start time. So you can choose when it is going to appear on a certain Videos or walled off the videos in this case, or the entirety, we want to go with entire video. I'm gonna go to Canada again. So we're just going to create a watermark here. So I will go with 900 by 900 custom size. How did I come, come up with this customer says I clicked on Create design and clicked on custom size here. 900, 900. Perfect, I'm happy with this. So I'm going to click on subscribe here on the elements section on the left-hand side, I'm just going to come up with a Subscribe button that I can use for this video, for these videos that I can see. All right, so what shall we use? Usually want to go ahead and use a vibrant, vibrant element here. So we can go ahead and use something like really radish, I want to use something really reddish. And Arthur, as you can see, these ones are progress like if you see a crown here, those are pro so we have to pay for those, which we don't want. So I just wanted to get a Subscribe. Alright? This is not English. This is not English. Alright, let's get this one. And I want to not this one. I didn't like this one. This one is way better. Gas, This one's way better. I wanna, I wanna put unlike elements as well. So I want people to like as well. So let's arrange this, this. And I want to put this end symbol here, subscribe and like perfect. Now, while we're gonna do is what? We're gonna go to a website called Remove BG. And I want to create, I want to upload this video here and remove the background. So that looks way more smoother. And on the video it just appears that the slogans and the, the, these things itself just the peer by themselves, right? We don't want it with a white background. So we're just gonna go back here to our YouTube channel. We're going to click on change. And we're going to use the latest version, Ben. Yes, I want to use this. So in this case, they will see subscribe and like As a reminder for them and then we're going to publish. This was a crucial part, guys, hope you use this and use it on the entire channel, entire video. Of course, you can choose it and design it whatever you like if you want to put on a logo, feel free to do so, but Subscribe works way better. Take care at St. Nicholas 5. Creating a Subscribe Link: I really important topic is a series of a link at the end of the URL that we're going to place. So whatever people click on that link, they will subscribe, will be asked to Subscribe right away. Let's say you put your URL like this, grab this, put on your social media. By the way, this is the series of numbers and characters that identifies your channel. This is your channel ID. Let's see, we grabbed this whole URL and make sure you're on your channel. So click on this. Go to your channel just to make sure, right. So in this case I am on my gyrus digital marketing channel. Let's go back to the artist channel, which is the quadrillion dollar men. Alright. So now I will go to my go-to this quadrillion dollars mentioned, not perfect. So I'm grabbing this, as you can see, this series of numbers. I'm just grabbing this link. And then I'm gonna paste it in a different tab. Let's see what happens. Nothing, right? So they're just going to, they're just going to push us to the channel. Nothing happens. Look what I'm about to show you. So we're just going to grab this little text to your question mark Sub underscore confirmation equals to one. You just got to copy this, paste it at the end of the URL. And once you grab it and then open it, pasted on a new tab, what is gonna do is automatically confirmed, confirmed channel subscription is you can see this is critical. A lot of people don't know what to do in this case. They either going to subscribe or cancel. Then the tests that I've conducted and a lot of people conducted this test as well. Less than, sorry, less than 70%. A lot of people actually came to the conclusion is more than 30 people actually click on subscript. So depending on how many people click on the link, more than 30 people are going to subscribe endosome. So they have two options here, canceling subscripts so they can click it somewhere else here. But usually once they come up with something, they either click Cancel, subscribe. So more than 30, nor more than 30% means, let's say you get people or put your link or your social media channel link to promote it, right? I think let's say thousand people click on it. What they're gonna do, maybe two people who are going to subscribe just to take check, check your channel. But if you put this with that specific link, it least 300 of them are going to subscribe. So this is big guy, so, so I'm already subscribe to this, so that doesn't happen. But as I said, this is the call from is this is the texts that we want to put at the end of our channel Europe. Some question marks, sub confirmation equals to one. There's no space, nothing. I'm just grabbing this is you can see this is my channel URL. How do you make sure it's your channel URL? You're going to go to your channel. ****, this is our channel. Put the end of the URL bell and you're going to copy this and put it on your social media, where ever you promote your YouTube channel and put it there. And you can also pin this under the comments section of your YouTube videos, which we will cover as well. But this is a great way to get people to subscribe your channel. In this case, for instance, if you don't have a website, by the way, is you guys remember we put, put our website here. And what you can do instead is you can say customize channel for instance. Let's do this as well. So some people who watching this, they don't have website yet, which is okay, that that can that is a possibility. You don't have to have a website to create a YouTube channel. In this case, what you can do here is instead of go to basic years, you can see we have the links you, we can put that in instead of our website, we can actually get this, delete this. And instead of, we can say subs here and put the link here, right? And while we will do is once people click here, that will have to search for the Subscribe button, The man immediately going to ask the system is immediately going to ask them if you're gonna subscribe. Click. If you don't have a website, you can do this as well. So it is totally up to you guys. See you in the next session. 6. Channel Settings: Hey everybody, now we're going to cover a really important step in a lot of people skip this part. So we're going to come to customize channel is we all know by now and we're going to click on that and then on the left-hand side. So we covered Branding, recovered basic information, and the layer we need some videos that are arranged the lab, but whatever you wanna do is the setting settings on the left-hand side. As you can see at the very bottom, I'm going to click on it. And then you're going to go to the channel. So this, this part is really important. So this is the keywords that is going to signal YouTube and Google. Your channel is about because you have the keywords that is tied to your channel. You want to put the keywords that is related to your channel. And we're going to cover selecting a niche. You will have a better understanding if you have a channel, but you miss this part. Definitely want to put the related channel if it's about digital marketing, digital marketing related content, sauna Software, and then choose your country of residence, admin settings. So of course, you always want to set this non-descendant not suitable for children. Of course, if you have a channels for children, just do it. So then there's google ads link. Can you can we can do this lead wrong. It's just not going to worry about that later. So we can choose to disable interest-based ads. But I don't suggest this because our monetization will get impacted by enroll, not cut it right away, but the CPM will drunk features, Feature eligibility. So we want to enable all of them and you will have some requirements and you'll want have active or some of them. So you just want to go one by one so you have to verify it via phone number here, intermediate features. And in the advanced features you want to apply for it and access to feature. So right now I'm not going to do it for now because this is a trial channel. So you click on it and then put a valid ID veedio verification. That's, that's about it. So nothing really exciting here. So Upload defaults is a part that you want to put. For every video. These are going to show up titles, descriptions, visibility at texts. So if you put certain stuff in there that will allow you to not to every single time put those things. So when I put here is don't click on this link, which is actually a Subscribe Link, which we'll get people to subscribe to our channel. So people want to understand what the **** is this? Because people have reverse psychology we implemented right now. And people tend to click on the things that we tell them not to do it. So if they click on it. So we've covered this subscription link in the previous section. We want to utilize this and put it here. That way we don't have to every single time, go there and grab this. Every single time we upload a video. We don't want to worry about this guy, so we just wanted to do it once and for all. We have this every single time. You want to put, of course related tags here about that specific watch about the channel. But you can suggest, don't do it too much because every video will be slightly different and will require slightly, slightly different channel tags. That's why put some general ones that you are going to use every single for every single video and a title don't touch the tile. And then once you're done, you can save and under permission, you have your permission and community you can moderate a range of moderators. Moderators that you want people to moderate your channel. But at this point, if you're starting off, you don't need this once you get to, let's say, 150 K Views, I started subscribers EU-wide size our moderators from your fans or some people hire fans. They can arrange, moderate or take out some people who are commenting, scare me stuff and so on and suffering. And now you cleave, save, and we will be done and ready to create our Videos, guys, hope you have having FUN. If you have FUN, please don't forget to leave an honest review. That will help me a lot and lot of people who want to learn starting their YouTube channels, I really appreciate a lot, a lot and thank you so much. 7. High CPM Niches: We are covering the meat and potatoes of creating YouTube channel. We're going to select any, but I'm not going to sit there and tell you, select the niche that you're passionate about. Of course, if you do that, if you select the niche they are passionate about, are more likely to stick to what you're creating if you hate the topic that you're create videos about, not going to enjoy it. And it is more likely that you're going to stop creating videos after a couple of months. In this case, of course, you have to have some passions, but they usually suggests, don't really stuck into too much about passions. After point comes in, then you're not going to like creating videos back-to-back to buy because it's going to become a necessity even if you love the topic, creating those Video, setting up the camera, it's gonna become a chore. So that's why I suggest don't worry about a specific niche or you have to love that specific topic. You don't have to love, you just have to be consistent and I'm going to give you money making channels that you can possibly start using it, but these are gonna be high CPM channels. What is a CPM? Cpm is cost per thousand impressions in advertising world, help YouTube actually pays us money is by advertisers bidding on our keywords, on our video topic, on our channel topic, and then they show their ads on our Videos. That's how our videos are being monetized and we get paid. We're going to cover how we get our YouTube channel monetize. But in this case, while we want to cover off to select the Profitable niche, how we can actually earn money. I'm gonna give you some Profitable Niches that you can get. Other advertisers bid high amounts of money to your channel to place their ads on your channels so you can earn more and more and more money. The lists that I'm going to share with you right now, they're gonna be a tons of different topics. And these topics, if you get your channel monetize, your gonna get paid more compared to, and let's say a gaming channel if they get watched 1,000 times, but if you get watch 1,000 times, say you're gonna get 50 bucks for every thousand views the other person might get like two bucks. It is a huge, huge difference. 25 times more money that you can make just depending on the niche that useless. So let's cover the Niches. You can make the most money Business topic in general, creating your business, running your business business and making Money business related topics. If you're niche, is Business Specific, your CPM will be really high. Email marketing, really high CPM. Because why a lot of imagines Software businesses related to email marketing are going to bid high to place on your video insurance. If you have a channel like that, you're gonna get paid a really high amounts of money selling houses, buying houses, real estate, really high CPM niche. You are interested in that type of specific content. You want to jump on website hosting, talking about web design, website hosting, WordPress, Shopify. If we're talking about those e-commerce related e-commerce Software is also super close to the website hosting in terms of CPM law related content, it's really a high paid content, credit card content. If you're into credit scores, credit cards, which pays what? Banking on software, That's a great niche as well. E-commerce, as I said, really high-paying niche in terms of which can monetize your CPM will be really high online businesses. I covered this one, but the one I covered was businesses. But this is specifically for online businesses making Money niche, really high CPM making Money niche is a hungry niche a lot of people are looking for to make money because businesses who pay to advertise on your channel are gonna be making a lot of, lot more money than, let's say on a DIY, you know how to bake a cake at home kind of contact. If you are interested in one of those, definitely jump in and start to make content related to those niches and make your channel about the, I never suggest creating a channel about yourself and your one Videos. Your vlogs on video is about like business in one video is about, let's say car review YouTube algorithm. Since you're starting off from scratch, we'll have a hard time to understand. But once you get to, let's say 50,000 subscribers point, at that point you can roll to your niche after a while, after we get monetize. And then YouTube has the necessary signal already took place your ad and then you are suggested viewers will increases. So the first thing, first moment that we start, we have to be real As you really super cautious and careful where we start our niche From. Youtube has a good understanding how to monetize and how to show our ads to a related people. And so we start earning with a high CPM. No, of course, if you let say you get monetized and you have a specific niche on, let's say, banking, banking and finance. So your CPM is 50 bucks, which is cost per what people are bidding and how, how, how much they're paying to be placed on your YouTube video, right? So you're gonna get paid more. You decide one day to read a YouTube video Specific low on what I eat in a day or something, you are SPM for that specific video will be loved regardless of how many views. Again, you're gonna get paid less for that specific video. Just keep that in mind. That's going to help you a lot. And then we're going to cover what is actually YouTube looking forward to promote your video, see you in the next one. 8. Finding Keyword Ideas: Hey everybody, How are you doing? In this video, I will show you two great tools that you can utilize to come up with Keyword Ideas for your videos. One of them is going to be with IQ. You can come here and then type in with IQ on Google, and then click on the first result that you will see a screen like this. Once you login with your Google Ads, google account, you don't have to actually pay for it. And I'm using the free version here. As you can see, once you type in specific keywords that you're thinking of, and they will give you some competition score and also search volume squared. If you've been thinking, what do they mean? That search volume is actually how much people are searching for this. And the higher is better, but the competition, the lover is better. So we want to find an overall sweet spot that the search volume is not too high, but actually there's a lot of competition. If search falling is not too low, but there's healthy competition, but it is lot. We want to have high overall score in this case. I typed in real estate tips and tricks over here. By the way, we are under the Keyword section, not on the dashboard. So you have to come to the Keyword section here. So in this case, let's say you are urine, niche is real estate and you have some related keywords that you can come up with USA, I want to create a video about real estate. And you put that in real estate tips and tricks, for instance, and they will give you some real estate agent, for instance here, overall 60 squared, not too bad, but not too great either. So it will give you a great idea. But we can do on top of this is we can go to Youtube before this, go to Youtube. Perfect. So I'm just going to type in real estate. And then once you space these, these search results, they're gonna, they're giving you are the results that are actually people searching for. So the real estate agent is the highest search after this real estate keyword. So you can see how many people are like actually demanding this type of keyword that you can use them. This will give you a very idea. For instance, real estate agent, real estate lead generation in massive brokerage investing for beginners. So we can type in tips and we can type them tips, real estate tips for agents, That's a great keyword. So I will type in. So we're going to look at, look at this the most, at the key thing in here, once we are looking at the search results, is we have to make sure the views are higher than subscribers. That means that specific keyword is a winner keyword is, you can see this keyword is amazing. We will also go back and put it in vid IQ and validate our idea. But this gives us a great idea in this case. So they are coming the second for the specific keyword and they have 500,000 subscribers and look at the Views, guys, 700,000. This means the Views is bigger than Subscribers, means that keyword is demanded a lot. But in this case, this person is not, I think going after the specific keyword either, which is not really validating our idea. This one is validating our idea. So this is really good. Let's see if you type in a keyword which is real estate for advanced people or something, right? Let's see, The first was our, so this is not a great keyword then why you might be asking, as you can see, the first two results there, number of views there, God is also lower than the number of subscribers. This means even not the full amount of their subscribers haven't even watched the video yet alone. Reaching out to other people, like expanding their audience size. We can see all the same here. So 2 million followers, subscribers. But he actually drove 1 million views in this case, which is, you might be thinking 5 million views is amazing to you. What the **** are you talking about? But in this case, he has over 2 million subscribers already. This is the thing that we want to make sure we're going after. So this was the keyword, for instance, you're gonna get that keyword and type it in here. For instance, by the way, if you are not using the paid version, you gotta have limited, limited time that you can search for keywords. That's why the paid version is a little bit better. We can see it is, we thought it is a great keyword, but wait, IQ is saying the overall score is not that great. Why competition is low? Yes, but search volume is not too high. So he's saying you're not going to get too much Views from this to many views from this. Once we go down, they're gonna give us matching terms. This is greater as well. So let's say my tips and advice for renew real estate agents. Low super-large search volume, but higher than this, higher score than this one. Real estate tips for new agents Guide to massive success. It's a higher search volume, not too bad. So these are giving us great, great ideas, guys. So we want to utilize this. Also. Another, another option you can use is too buddy. So you come here To Buddy is a free tool as well as you can see, you can click on it and bam, you sign up, it's your Google. But also there is a paid version of this as well. So it is totally up to you which one you use. I personally use with IQ. I love this app. And also I suggest you come to a width IQ chronic session and download this Chrome extension with IQ vision for Youtube. This is gonna be crucial for you to see when you're watching videos on YouTube, for instance, let's go to Youtube. Let's type in real estate here. We're going to analyze some videos after you download your vid IQ plugin. Once you download a plugin, you can see that Specific a keyword and the overall score for this competition is not too high on the, as opposed to the general understanding of real estate should be really competitive. But as you can see, volume is too high as well, but it's not too bad guys like I would go after these keywords for sure. So let's click on this one and see their analysis. So on the right-hand side, you will see Specific Analysis for that specific video. Let's take a look with IQ Overview. So this vid IQ score is how well this video is performing according to Ovid IQ. And SEO score is pretty bad. Why? They have the checklist that they want you to go after. They're not using all the tags. For instance, they give you 500 characters of texts. There tags are not real estate related, which is terrible. And topics they covered this topic, they have the channel tags and nothing about real estate, but of course it's a news channel, so we don't expect to have specific you channel tags about real estate, but in this case, we would definitely expect some tags about real estate. In this case they did, That's the main reason they didn't get a great SEO score. And you look at this and try to aim above 50. If it's about 50 below 50, you are not doing the best. You can. Also, I want to navigate you to the dashboard real quick. Before we go. You will see the channel stats from last seven days or you can change the time or all time. And we can see daily ideas for Shorts. That's, that's a great tool. If you asked me, if you want to, is you can see prediction. So it says viral prediction of your prediction. It can go really high when McDonald's employees always be lying. So that's a great idea too. But you have to be really quick with these because a lot of people are using the same tool. They will go after that right away. They will look at your channel, what type of keywords that you're covering. And they will give you keyword opportunities for your daily. So you have of course, a limit. So you want to go after a bigger plan for this paid plan. So as you can see, discovered the best times to pause the YouTube video and we have to upgrade to pro to go after this channel. So we can see, we can see our top Videos and we can see the top searches for our channel, my channels mainly copywriting and optimize Facebook ads and so on and so forth. So hope this is clear. I definitely suggest you use this and definitely covered the YouTube section as well. Go ahead downloading that specific Chrome extension and also looking at what people are searching for. And also make sure before we go off, look at the subscribers and the amount of views that video is getting a devil. Validate your idea. Take care 9. Answer Specific Questions: I'm so glad you are still sticking around your learning a lot, a digit. Now, 90% of the people who buy a course online, they never go past 20 per cent off the course, which is really sad statistics. A lot of people are buying courses and you are one of those people who are actually going through the course and learning a lot of tons of stuff in this course. In this section, we're going to cover a really important, a key strategy in nano. Lot of people know this when you're starting a brand new YouTube channel is going after specific questions. This is a key to growing your channel as fast as possible to 1,000 subscribers. And then you can scale up with different types of keywords. This is great to break that 1,000 subscribers barrier and you can grow even further from that. What is answering specific questions? This is going to be going after keywords such as have to, what is how to do XYZ and let's say copywriting, super high competition. But if you do have to make money with copywriting, that's specific question is not answered by a lot of people. And then that long tail keyword, which is called long tail keyword, we want to go after those questions and those are really easy chunks that we can roll our subscribers to the moon. I will show you some examples real quick Guys, let's say we have real estate For Beginners, right? So this is the keyword that we can go after. And you can see a lot of people are going after this specific keyword and some variations of that specific keyword. But what, how we can do and turn it into a question and go after that question. So great to, as I showed you, is we'd IQ and we're going to type that into the Keyword section here. Bam, real estate for beginners. Perfect. And the thing we're going to go is there's a question part, is you can see the question Pi, we're going to use this. So the search volumes are going to be logged, but it is the fastest way to get 1,000 subscribers. And I'm telling you I've used this time and time again when a lot of my students, and we achieve this result time and time again, we get to 1,000 subs in MSK guys, like it doesn't take a lot. How to invest in real estate for beginners, amazing, amazing, amazing tool. So we can use this definitely how to invest in real estate for beginners, let's check YouTube and how many people are ranking for this specific keyword. As you can see, one keyword grams stephen, really popular guy. We're just going to exclude this person because he has millions of followers. But in this case is, we can see, this is not given us great reviews. Why? Because none, a lot of people are going after that keyword, like they are ranking for this keyword. But there title is not SEO optimized. We can see how to invest in real estate, not for beginners. We want to have this specific keyword here. How I turn not really relevant, how to buy real estate investment property in 2022, real estate for beginner. So these are not the type of questions that people are covering. This person is covering this right now. How to invest in real estate for beginners, let's see if it is the exact keyword how to invest for real estate for beginners yet this person is covered that specific keyword and we can look at those and validate our ideas, for instance, that wasn't a really good idea. The reason being is that that person wasn't even his. As I said, the number of views is not passing the number of subscribers. That actually works better with a smaller YouTubers, right? So when I get this, how to invest in real estate for beginners, 2023 with no money. So that's a really long tail keyword and a great keyword. So as you can see, the competition is medium, not low. I mean, there are a lot of people covering this keyword, so we have to find more specific for ways to, alright, that's not bad. Look at this guys. Let's go down a little. Is you can see not a lot of people actually covering that. Okay, the easiest way to invest in real estate in 2023, not a lot of people are actually covering that specific, specific you are how to invest in real estate for beginners, 2,200 through that person covered this and he has, like this is not a good keyword that I'm coming to this conclusion right now. Why? Because look at the number of subscribers he has and look at the views that he has. Its not a great keyword and definitely we want to avoid that. So always you want to double-check, validate your ideas and how many people are ranking for it, right? So we want to check other keywords. For instance, let's go back, Let's go down. View all three questions. We have real estate, how to invest in real estate? Beginner is how to invest real estate from beginning and let's do something else. How to invest, how to write. Let's see what type of ideas that we can come up with. All look at this, how to learn real estate perfect. Competition is extremely low and search volume is quite media medium. So let's take a look. That's a great score, how and where to learn real estate, that's a great keyword and I want to validate my idea here and trust with IQ, but we just wanna make sure that they're giving us a great, alright, perfect. So how been virtual and real estate is? We typed them. Look at this. He's not even covering that Specific title. We want to put that exactly in our title and real estate for beginners and look at the amount of Subscribers. 1 million, he's almost got 2 million views. Guy's crazy. This is a great example from the same guy. Let's go down. This is now validating, but this is validating our ideas as well. 40 K Views and tank tops. So this is a great and he's not even, she's not even using that specific keyword. We're going to use that in our title and then description. And then we're going to break into this. Answering specific questions is really important. And this is not even that Specific guys like you can, we can have to learn, let's say, a copywriting with no money, right? So we want to buy a course how to start cooperating with no experience. So quite different, but this is also like is you can see this specific keyword and people who rank for it. We're actually getting more views than they got subscribers, which is a great, great, great sign that this, these are going after this coup questions, specific question keywords are amazing way. So think about it. Have a piece, pen and paper, write it down and also double-check from YouTube and also go to with IQ and have your ideas in your head, write it down and then double-check what type of specific questions you can answer, which are Videos. And you will get to the bottom of it and then you will get to 1,000 subscribers as fast as possible. See you in the next one. 10. Google Trends: In this video, I'm going to show you a great way you can track certain keywords that are trending, that you can use them in your videos, in your titles is a keyword and also validate them in vid IQ as well. First, we're going to type in google Trends and click on the first result that comes up. Perfect. So you can type in any type of keyword that comes to your mind and that will give you great ideas about that. Let's say you're thinking about creating videos about MBA for instance. I typed it NBA and I type the keywords, sorry, explore. The good thing about this as you can select the country that you are at. Let's say we only typed in N Here. We wanted to type in NBA Australia. So we can see over time, by the way, this is the past day only. I want to make this as a past 90 days, which is gonna give us more accurate picture. As you can see it as peeking over here. It's probably the NBA finals and it's gone down. Perfect, this is a good data. Let's say you're only creating your content in Norwegian, for instance. So we're going to come in, find N. Let's a finish. To finish. I saw Finland there. Perfect. Let's do finish. You can see is it going up or is it going down? And I will go down. Let's say you want to make some videos about MBA, but you don't know the type of keyword that are trending. I go down, you will see the related topics, related query. So this NBA finals 220033 is breaking out. Nba draft lottery breaking up. Jamal Murray is breaking out. So if I was creating content about NBA or basketball, I will create a video about Jamal Murray. It is trending now. I will create a content about NBA draft lottery. It is trending. Miami sitting in Florida. It is trending bracket tournament, trending Miami Heat basketball team, trending NBA draft lottery training. These are great ideas, Let's say I'm doing about copywriting and I want to get this to worldwide. So I'll let say I want to make it last 30 days to be more accurate and to be more precise. Let's see the related countries. You will see the top countries sources, Pakistan is booming, incorporating, look at Nigeria is booming. Actually Nigeria is pretty high in terms of the number of searches. Let's go down. Copyright, email, copywriting. Examples of this is pretty good guys like I would definitely create a video about this specifically about this. This is a great idea. What is copywriting all about? A great content idea, I might actually create what? Content, copywriting services, high-income skills. Perfect, These are great ideas guys. So to give you related queries that are breaking up. So you can always come here, shorts and golf, let's say on the top hand here, you can type in, for instance, go to YouTube search. So you can see what is trending specifically on YouTube search. Before this, we will go on all it. So web search, I mean, it's including everything, not just YouTube search, right? So if you do just YouTube search, we go down copywriting techniques. This is breaking out, so this will be a great tool for us to go after, right? If you don't want to look at the specific YouTube search on a specific term you want, just want to create what is trending and just go to trending. Now, you will see overall trending in a certain country, for instance, you can see what they don't give you a trending roll my topic, but you can see what is trending in a certain country. So this is better if you are in a country that only speaks the language in the first Spanish, wouldn't cut it right? If you create a content in Spanish, whole South America, almost speaking Spanish, Spain speaking Spanish, it wouldn't make sense. English wouldn't make sense. But overall, what makes senses? I mean, speaking in Spanish, Denmark, that will make sense. I will look at Argentina, Australia. So this is trending, this is trending Black Mirror trending in Denmark. So they Real-Time Search trans. Let's take a look at this past winter Ferraris not available in Danmark first, so you have to find your culture, but let's look at Australia. It should probably be okay, Perfect. So we're looking at real-time search trends. There has to be enough population for this to happen, but it's a great tool, guys. I'd definitely use it a lot. I definitely urge you to use it as well. Hope you're enjoying the software. See you in the next one. 11. Youtube Thumbnails: Hey everybody, have you done in this video, we're going to cover how we can actually increase our click-through rates, which is CTR. So the main important, most important thing is a thumbnail. So we are looking at how to get sales a specific keyword. Let's say we're into cells. We're looking at the specific Thumbnails and I want to make sure that you see a pattern here. So let's look at this video, for instance, at face with emotion. So while we want to have in our Thumbnails, if ways with a lot of emotions, look at this guy's face closer place with emotions. So in this case, graphic card and this was really seeks years ago. So this is bad thumbnail. So this is not actually a design thumbnail. So these type of video sometimes can perform well. The reason being is if it is released that like ten years ago or something where the competition wasn't so high, you can get a lot of fields, in this case, with emotion, a gratitude. The face is showing emotion, but definitely phase has to be zoomed. Then we have to see shoulder line and above. We don't want to see your full body. This case, look at this guy. Emotion, cell. Confident phrase. Look unhappy with gratitude. Look at this close-up ways, shoulders and about, and happy face. So these are the really most important things that we want to cover it when creating the thumbnail. First and foremost, if you want to create really good looking Thumbnails, you can always go to Fiverr and it's really easy task and they charge really little money. Guys look at this 24 bucks and this guy has more than 1,000 reviews, which is amazing guys like this guy creates really good Thumbnails. That means that look at this, and this is Australian dollars guys. I mean, look at this guy. This is looking really good. We are looking at, let's find some cheaper thumbnail options. Okay, look at this. This girl has five-star Views. Hello, sorry, This guy has five-star reviews over almost 800 times, and he's also charging eight bucks, only, eight bucks only. This is like super cheap guys look almost $10. I'm in 12th US style, super cheap. So you definitely want to go with those guys and they create a, I assure you they're gonna be way more high-quality than the ones that you can create on camera. But let's say I also started creating with Ken Wise. Sometimes they'll create on camera. We can do that as well. Let's go to Canada and let's create our design. And the most important thing I want to cover whilst we come to YouTube, YouTube thumbnail. And they're gonna give us a YouTube, youtube Thumbnails specs. So we're going to click on it. And they're gonna give us some templates which are going to be free. The most important thing, we don't want to write the same thing that is on our title. The reason being is they already see our title. We want to give them a benefits. What that title, the title is going to include our keyword research, right? So we found our keyword in the previous lectures. We covered that and now we want to use a different benefits of what they're going to achieve. What the person reading your title has something in mind, right? From watching your video, they want to achieve something at the end, what that could be, right? We want to explore that a little further and we want to find what actually that person is looking for. This one is really good, but this one is pro, so we have to pay for it. And this is paid as well. So we want to look for something that is not paid and we can utilize right then and there. This one's not bad. This is pretty good as well. But the colors I don't like the color to this one is pretty good. So I liked the colors in the background. So I'm going to use this. And I'm going to say customize this template. Alright, perfect, So we are lended on here. So there's a lot of texts going on here, so we don't want to use them in a text style, Darcy, I'm just going to get rid of it. I'm going to get rid of this one as well. And getting rid of this. Alright, so we're going to use the same colors here. For instance, I'm suggesting you stick to one type of color on your on your thumbnails, but it is not necessary. So it was popular in 2019 20 by now in 2024 to 2023, it is not an issue. A lot of people, if you look at big creators like Alex harmless if for instance, or Mr. Beast, they don't have a specific channel, channel color. They create a lot of different stuff. Let's take you look at Graham stephen. Let's take a look at his channel. He has like Formula subscribers. And you will notice there's no specific color that he's using, right? Look at those two different videos. There. Literally created like three days apart. There's nothing specific. I mean, you don't say argued this is grabbed Stephens video. You don't say that. Definitely. You don't say that. So in this case, you definitely know this is not a necessity that you stick to certain colors. But if you do that, a person who is visiting your website will say, okay, kinda realise what this guy is about. I think this is his channel, creates a brand identity But as I said, not really necessary. So I'm gonna get rid of this phase and upload my face here. So if you have a picture already, you can go ahead and use that one. Let's say I don't have a picture. What can I do in this case? Let's say I have one video and I want to remove the background of that video. A great tool that I have is not I have, but everyone has removed that Bg. So we're going to click on remove that Bg. So you can put any video, I'm sorry, any image and remove the background of the image. So let's click here. And I want to remove, for instance, and image that is, want to get rid of the background of this image perfect. So this image is kinda messing it up. So if it messes it up like this in the background, so you can say click, Edit. You want to say erase and restore. So I want to maybe get rid of this part's a little bit, there's a mistake there. Now. It is going to adjust those parts. Perfect. Now he got rid of this part as well. I want to get rid off this part as well. So this is AI, support it so they know what parts that you want to get rid of. So perfect now it is great. Now we can download the image as is. Alright, now it is downloaded. So we just going to cancel out, go back to Canva, and we're going to upload our file. Alright, perfect, we're going to go to downloads. This one is the most recent one that we want to use. Bam, I click on it and I will make it bigger. As I said, the bigger is the better. But the image quality is not too good. So your image quality has to be really good. Also wants you downloaded here if you're using the free version, the preview image is going to be really small. So if you want to download the free image, you have to sign in and you have couple of download image options that you can download for free. But after a certain point they want you to use the paid version. It's totally up to you or you can, if you want to use that paid version, you can go to canva pro and you can also still use removing the background options that Canva provides two, but in this case, I'm just showing you is demonstration purposes. I'm just going to get rid of this as well. So let's say if our video is how to make sales, right, what we searched for in this case was hard to make sales. And I want to I don't want to use the same headline as I said, how to make cells? What people want to make more sales? Why earn more of its sales can be one option. Let's brainstorm a little bit different so much so you don't know what to do with the amount of money or we can say make them say yes. Make them say yes, sounds pretty good. I will use that one. Make them. So it is kind of related learning sales. Why do they want to learn what to learn sales? They want to make them say yes. And of course, it is pretty. Why did they want to make them say yes, it is pretty irrelevant. I mean, it's quite relevant. Want to make this one as big as possible because this is the critical work that we want to use. Make them say yes. Alright, so I'm quite happy with this. I'm going to add little bit of money elements in the background. So that will also put it, put it in the subconscious mind that they're going to earn a little bit like a bunch more money with the sales techniques they're going to see in this video. So this is pretty good. I want to use this in this background and I'm going to position it and put it in the behind myself here, not all the way back. So backward. So now this Money is raining behind me. Alright, I'm pretty happy with this. Make them say yes. Alright, so this is our thumbnail. So the way you Upload the thumbnail, I will show you once we get to the uploading the video section. So this is gonna be really important. So this click through, this will have around 6% click-through rate, which is not amazing. But if you want to make it better, as I said, you can always hire a fiber expert or you can play around, get rid off this may be so get rid of this, put it here, or we can say make, make millions with, make millions with this technique, we can use that as well. Make, then make it bigger a little. Alright, I'm quite happy with how it looks now. So this can be another variation. So I'm quite happy with this guys. And maybe I want to use a little money, emoji, many kids, little bit smaller. Put it in the background. Perfect. Alright, I think it looks pretty good. We can use this and rock and roll with this thumbnail. So these are the critical steps. Hope you find this helpful so far, and I will see you in the next section. 12. What YouTube Looks For: Jim, you're given me a lot, but you're not giving me an actual thing that what YouTube really cares about. Why some videos are getting like 1,000 views and some other videos are getting millions of years. What is the reason behind this? There are two main factors that determine your success on YouTube on every single video, one is click-through rate, which is how many people see our video thumbnail and click it. So which is the first part that you have to nail creating, enticing amazing thumbnail so people actually click it. The second metric is Watch Time or aka average view duration. How many people, after clicking on it, how many people? We've your video. I will let Mr. B's explained this because he is the Jesus of YouTube. What's important is click-through rate in people click on your video and then average deviation, average few percentage for just relative retention and having them watch it. Alright, so as you can hear, he is actually covering the same points. He's also talking to a director in Youtube Marketing YouTube and they know how to get Videos discovered on search results or in the suggested sectional, recommended section or home feet. So this is extremely important guys. We have to get people to click on our videos without Thumbnails. And we have to keep people on our Videos because the main goal of YouTube to make money, they have to keep people on their platforms. So if we have a video getting a lot of clicks, click-through rate is like 50 per cent. But people are actually not watching this whole thing. They're just leaving in the first minute, YouTube is going to say, no, not really. I'm not going to suggest this video. Why? Because I want to keep people on my platform, right? I just want a lot more people to see the other guy with a poor click-through rates, but amazing V, average view duration. Because my main goal is to keep people watching on staying on YouTube. So let's dive deep into these two metrics. 13. Keeping the Watch Time High: How to actually get people to watch our stuff. First one is really important that we have to know why we want to say. It sounds really obvious, but how we actually know what we want to say. So the first thing first, we can actually go freestyle. We can freestyle. I don't suggest free styling. If you are super good talker that you can freestyle without stuttering. And you can go on and on and on and you can't stay on the topic at the same time. If you are going to talk yourself on the camera, can use this style, but I don't recommend it. So it really few selected number of individuals can pull this off. And that's the reason I know suggests the second style is actually going with bullet points that you can come and go to your phone here. I will just shoot up my notes and you can come here, for instance. And it puts your notes. I'm on the notes and type in. Let's say, I want to talk about Hook. I want to talk about this. I want to talk about copywriting and want to talk about how you can leverage copywriting with this, this, the skills. You're going to take bullet points and you're going to look at the bullet point here. First one is hook. The hook is really important guys. This is why we do in this first talk. And I will look at down here, I will cut those parts when I look down here and then I will look at here, and I will say, OK, your copywriting, copywriting is really important and blah, blah, blah. So this is how it's actually structured freestyle. You would give him a little bit of a structure to your freestyle. Or the third option that you can use, which is, I think 90% of the YouTube is use. This technique is full scripting. When the videos that I do scripting tend to perform better because you write everything from the scratch on a Google Doc and you literally read it sentence by sentence from the Google Doc. Or some people use the scriptures teleprompter and read it from debt. Or you can just look at your font and read it, look at your phone, read it, and then cut those in-between parts that you're looking at the camera. So that way you actually can get a lot of bar at rotation on your videos. That's why I suggest doing the scripts. So you plan to hook your plant, everything from scratch, You know what to say, you read it thoroughly. And then this actually gets people to watch her whole thing. That's why it is really powerful. That's why I suggest what you want to say is important. The second most important point, the hook, in the beginning of the video. What is the hook? The hook is going to be consisting of three sections. The first section is an attention grabbing line. It can be the little bit edgy. Let's say you are not doing this and you're not making Money Cost of this example, if you're in a money-making niche real estate, These are the biggest moneymaking real estate mistakes that people lose money for it. This is another example. So these are attention-grabbing light, so you have to talk to your audience. It should be aged little bit. So people stay. What you're going to say, me usually become these usually ten, first 10 s, the whole hook, the second one, the summary of what they're going to see in your video. Mr. piece, does this really about he says he goes starts off like this. He has a hook and then the hook, he says this, in this video, we're going to covered this poll with gambles or something like that. Or if your educational instructor in this video, I'm going to teach you how to write great copy that converts to sales every single time. And it could have another great example. So you literally telling them what they're going to achieve at the end of your video. So that is really important. First attention-grabbing, first-line and then what they will learn. And then it teaser for what's coming up. And then this is usually really important because once people are actually looking after your first couple of sentences, which is, let's say 5 s, and then they will see what is actually happening in the whole thing. And usually that teaser is going to be the most powerful section of your video. Put that in, is the most powerful session. Let's say you do a crazy thing in the video. You put that in, in the first seconds after the hook, and then it will be like a teaser. People who are What the ****? I wonder where does he say this thing, right? Or I wonder where does he give this amazing tip? And then they watched the whole thing. This is really important. And at the end, the third most important thing, to increase the Watch Time and also keeping people engaged at the end of this video telling what they will get plus the call to action. So once you give the call to action, the whole structure goes full circle. We want to have something at the end of the video to tell them they should do something. I see a lot of people say subscribe when they open a video. Welcome to my channel, please. Like they haven't gotten anything from you yet. So if you do that in the beginning of the video, even if they're Subscribe, they're going to ask subscribe. I see this mistake all the time. And some of my students is like they got this from, I think a big YouTubers or something. Without giving any value. They say Subscribe. Even if you don't have a website, you'd never want to tell people to subscribe or liked the video. In the beginning of the video. That's the reverse part that you can say at the end, let's say you don't have a website. Your call to action will be, if you found this useful, please subscribe, then that's your call to action. Or if you have a website, if you have a freebie or something course, guys, I have my full course free down below. Just put your email address and access to course, or I have a course on discount right now. Down below in the description, click the link, right. These are call-to-action example. So people get a message at the end of your video, what they will get at the end of that. Hope this was helpful. And then we're going to cover, there'll recording gear to record our Videos 14. Intro to Camera and Recording: Hey everybody, How are you doing? In this video, we're going to cover what the recording should consist of. And we're going to cover in this section, being comfortable on the camera. What should you do to Be More Comfortable when you're recording yourself? There are gonna be a lot of times that you started with a lot. That's okay. We're going to cover that and tips and tricks, how we can get over that hurdle. And also the gear, the lighting, the camera, and all the necessary steps that we are going to use for shooting our quality Videos for Youtube. And let's get started. 15. How to Be More Comfortable: Hello everyone. In this section we're going to call her, have to be more comfortable in front of the camera. This is a tip that is going to require a lot of practice. When I first started recording my first video when I was begging Turkey, it was 2000s and I think 14, 15, it was hard guys. Like, I remember my first video. I was like, Hey guys with the same tone of voice, nothing changing like the same tone, which is the worst possible thing. But that's okay. It is gonna be sucking. It is going to suck. Your first video is going to suck. That's alright. Some people are just born talented, like born shore men, people like they fluctuate a lot. And when they're talking, if you're one of those people, that's perfect, but more than likely you're going to not be that person, which is completely alright. What I suggest, start recording yourself at least ten times the first video that you think of the keyword and you write down the script that we're going to cover that we already covered in the previous sections. And then I want you to record that specific video ten times. And every time you record, I know the first video is going to take more time than the second Video, third video for it video while because we have to practice that first video a lot. And then once we get to that tenth review, I know it is going to take time, guys. I know it is not as easy as shooting. Want me to your BAM, Let's go. No, it's not gonna be that easy. I sometimes fall into that trap, but I'm getting more comfortable. This is a tip for people who stutter not feel comfortable. That's perfectly fine. I suggest if you get nervous, couple of push-ups, do the job. You will get your heart rate up, you'll get ready, and it will get the nervousness out of the way. You want your watch yourself, you're going to feel kinda weird. That's alright as well. We're going to go over the sections that how you can cut those stutters in the editing section, which is going to get rid of everything that you're going to have. You won't have any troubles about that. As I said, try to record yourself ten times. B if the first video, if this is the first video diary recording and you're nervous in front of the camera. Do ten times, read the script. So if you're nervous, please select the scripting option. Don't do bullet points, don't do freestyle. Freestyle is only suitable for people who are really comfortable flowing with the state. In the flow state they just go, go along. Bullet points is more structured freestyle and scripting is gonna be best for you. So you still gonna be reading like this. Watch time plan your YouTube video script freestyle. You're gonna read this. This is gonna be your first taken at the second take, know what you're going to read and then you will add some tonalities into it, meaning watch time, applying your YouTube video like tonalities into it. Once you do that, you're gonna be more engaging every single time. And on the ninth take, on the tab take you will be like, Oh, okay, I'm actually really comfortable recording this right now. Then you will look at yourself, bam, your way, way better. As Mr. B. Says, a lot as well, your first hundred videos are going to suck, which is alright as well. This, this has to suck. It is unreasonable to expect your first video, first couple of videos to be exceptionally good at this. There's no such a thing like that. But as I said, if you want to be as close to perfect as possible, record yourself ten times. If you want to be as close to perfect as possible. During recording sessions, as much as possible pre-recording sessions and look at yourself every single time from your phone. If you don't like it Recording again, if you don't like it recording yet, 10th time, it will be way better. As I said, with the editing, we're going to make it fine. Tune your video a lot more. And the, as I said, it first video should be ten times, at least ten times. If you're not comfortable in front of the camera, if we're comfortable, that's no problem. Let's get to the second section. 16. Recording Equipment: We are covering the gear section. What type of camera should I use? How much should I invest in cameras? Guys? Let me tell you this. The video that I'm recording right now is not the highest quality, but I'm recall using my max webcam, which is not a high-quality camera at all. By most of my YouTube videos or recorded by this iPhone, you literally can record all of your videos by this iPhone, which is going to do the job for you. Record your videos with this and take it to cinematic. I will show you how to do that. And this is going to get your videos a lot more high-quality as you can see now. Now it is blurring my background. This will look way better. You don't need any fancy equipment to invest in. The second more important thing is the lining. What type of lighting you should use? A box, a light box that people use a lot, which gives you the soft lighting, is a good way to use. And also what I use in this case, I always go ahead and use my ring light in this case. And I put my camera on this little part here, and this holds the camera for me. So when I'm speaking to the camera, the light directly gets to my face. You can see now it's coming from the corner, but you don't want that. You want to light coming straight to your face is you can see my face way more clear. When you're recording this, make sure you have a small light behind you as well. This will give you more depth. So I have a top light coming behind me. If I close this down, there will be no depth whatsoever in terms of shoving myself in the background. So I will be like looking like stuck to the wall behind me. And also in terms of audio quality, that is probably the most important thing. Invest in quality audio. So what I'm using is Samsung go, no, sorry, Samsung go, Mike mobile. This is a really quality microphone and budget friendly as well. You can use this or you can go to Amazon and there's rode the ones that you cannot take anywhere. But if you want to record your videos like a podcast setting, those are great as well. I will put you I will put here some photos, what you can get online and you can invest in those as well. I would say the most important thing is the lighting. The second most important thing is your microphone quality. Because once people don't see, like if your educational content is, you're putting out educational content, the video quality will not be that important. And most of the phones nowadays, any type of iPhone nowadays are doing the job. But the audio quality has to be there. Imagine like if you're doing interviews in the street, like you cannot record it the same time and use it as a microphone like the San people use it as a microphone, put it just right next to their mouths. It works, but you have to use to iPhones in this case. But with this, you can connect it to your iPhone, just carry around and do interviews in the street. You can do podcasts, you can do educational videos. This is more versatile. That's why I suggest using this. See you in the next one. Take care 17. Editing Your Youtube Video: Hey everybody, How are you doing in this video, we're going to cover why we should always edit our videos. This is critical if you want to post on Utopian editing, videos are usually okay on courses because people invest money in it and their attention span will be arranged to learn. So they are in there to learn certain stuff, certain skill, so they're going to pay attention even if you don't add it's your video or content. That's why on some videos, some courses, you're going to see uncut version. So usually use uncut, not too much heavily edited versions on my courses, but on YouTube, I always added because the people on YouTube are not paying to learn really focused mindset to develop a skill. People are on YouTube to spend some time. We'll look for a solution. There are time constraint on YouTube, on specific platform, people are more focused on or I just want to get, learn this and get rid of getting rid of whatever, how to video there, watch it, or maybe they're just watching it for an entertainment purposes, fast-paced. You want to be them to be heavily edited. We're going to cover J-cuts. We're going to cover B-rolls, some editing techniques to make the viewing more consumable. We're going to cover the softwares and also how to make editing process easier. So you don't spend that much time and see you in the next one. 18. Davinci Resolve Overview: Hey everybody. In this video we're going to cover what type of software to download to edit our stuff. So there's Adobe Final Cut Pro, so on and so forth. Those are the paid once. So the thing that I'm going to show you, it's completely free. Davinci Resolve, free download. So you're going to type the end, find a free version heritage. Here is one davinci Resolve free. This free version, you're going to have some limitations, but it's all good. So there's the Mac version that I'm going to download, which I already have after you download. That will make you reset your video or sorry, the computer and you'll be ready to rock and roll. Then we're going to go to our davinci pro US or who resolve? This is the 17. I think the latest version is 18. Now we are in davinci Resolve and I will show you the basics because I don't want you to get really confused because they're too much tools, guys are too many tools that you will get really confused because it's a complicated tool. It takes time, but I don't want you to feel that way because when I first saw this interface, I was like, What the **** do I have to learn all this? But I will show you the easiest ways as a person who is not a designer, who's known editor, who's not a videographer. You will be able to navigate through the platforms super easy. So once you download your davinci Resolve and have this piece of software open, you will come to File, Import and media. From this, you will be able to upload whatever basic video that you want to edit. So we recorded the video and let's say this is the video then you want to edit bam, I put it up. If you record your video like this, you won't have to do anything in terms of grabbing this and put it in down here. But if you didn't record it like this, what you want to do is right-click this, create a new timeline using selected clicks, clips, and click on this bad boy. After you click on this bad boy, you will come to formats. And here you will see the what type of specs that you want to use. A YouTube, I just want to make sure uses the specs 1920s, but ten by ten at, so just make sure you're set to this. If if the video doesn't come out as you want, just make sure it is set to this. And you say it creates bam, or as I said, you can just drag and drop, but you wouldn't be able to make sure that it is same specs that you want. This whole bar is the whole video. Double-click on space to get this Video. Move it. Alright, Let's say, I don't like this intro part. How can I get rid of this intro part? There's this red bar. You pause it like space-bar, you can pause it and play it on this red bar, red bar here, as you can see, you right-click on it. And there's a scissor icon. Click on the scissor icon. And you can get rid of this right away, bap, so I got rid of this super-fast. Now I can play around with this, right? Let's say I come to here. I want to add a different video. What can I do here? So I will click on File Import Media. As I said again, let's find something really small bam camera, camera and record. So I will just drag and drop. Perfect. Now it is edit on top of the existing video, right? Perfect. So but it is kinda dry. The transition is kinda drought. What can I do to make this transition a little bit pop? So I will come to transitions on the top left-hand corner, as you can see right under this blue bar, I will click on transitions. So you can play around with this. So once you toggle, toggle on that little transition, it will show you how it will lock. So this is a transition one. This is one doesn't look so professional. What I suggest you use this slide down, it's pretty professional. A lot of big YouTubers are using this or rotate 90% how you can apply this, just get it and drag and drop here. I will not do this course. I'm not editing this right now. You can play around with this as well. So there are some other effects that you can use, which is on the top, right, top left-hand corner, belinda, very right off this little bar. Click on the effects. Most of the effects will be paid guys should just be careful. So some of them are gonna be. So for instance, this as box blur. If you want to add an effect that is kind of blurring, you can put that on here, for instance. Let's go down little bit. What else we have color palettes. What else we have? We have sharpened edges. So this was davinci Pro, so we don't have the pro version. You cannot use this video call is pretty fine. You can add that. So, but if you drag and drop it, it will apply to the whole video. So for this to apply for a certain clip, I want to cut it here, for instance. And it will only apply to this piece. How can we make sure, as you can see, we already cut this for video already ends here, and we cut the right then and there. So if you grab this and put it here, now it is applied. Let's see. So once you put it, it will kind of like work slowly because it is rendering at the same time. So it is kinda stuttered. Yeah, perfect. It will look like this. By the way, this slow motion kind of stuttering doesn't happen when you render export the video because it is only doing this once we're in davinci Resolve. So don't worry about that. Promote your business. Because you can see you can add like a maybe a little call ringtone and so on and software, it will look way better And what else you can do? Let's say you want to add a title here. There are really good title options. So this one is the cost of basic title and you can add this right here. And it goes like this. Maybe you want something to appear. This basic title, you add something like you just want to give some information, CPM, by the way, you talk about CPM in this case. You say cost per equal to cos per wonky impressions. How can you arrange where it appears, grab it, drag and drop. So this doesn't look so fancy guys. So you can, by the way, on the right-hand side, you can play around with have it looks as well. So you can arrange the size, the tracking, who can you have a lot of options sooner tracking how, how compact it looks. And this is the lining. So we have the font case, all caps. You can arrange where it appears, rotation angle, you can rotate it. And there is this a drop shadow off. You can play around with that as well. So the background, you can have the blur for the drop shadow is you can see I can make your background for this. Which drop shadow means you have the stroke, how thick that you want the outlet to appear. And you have the background Options. So we can get this height back and then increase the opacity. We have a background like this. So this is a really basic one guys. I really braille use this, so I get rid of this. I really liked these, wants clean and simple. So I reuse this one fusion title series called I grab it here. So it appears in a animated format, but it looks clean, it doesn't look cheap. That's gonna help you. So had his stuttering right now, which is okay, loading slowly. Keep that in mind. Perfect. As you can see, it is way more clean. So it appears here, but you cannot drag and drop this. Why? Because this is not a basic title. We can only drag-and-drop basic tiles. We want to go to settings on the right-hand side. We can get that X, X or your position X. And I will hold and drag to the left, and I will grab the wire as well. Hold and drag up and down. Bam, now it is perfect here. Let's see. That's gonna help you going to cover, as you can see, your works perfectly well. So I'm really happy with this. And I will show you the basic YouTuber cuts that everybody uses, which doesn't require any skills. I'll show. So let's say you're talking, you're talking for a long time and it is kind of boring. So there's a great rule of thumb. Every 20/32, you want the camera angle to change it a little bit since we have one camera. What can we do here is we will cut certain pieces like this. Let's say, I'm talking here like too long. I will right-click, press the scissors icon. And let's am saying something really interesting here. Bam, I will pause this gear icon. So what I'm gonna do is get this part and zoom this part's a little bit so I want now to be zoomed into my face so it will look like this. This is like YouTube. Every YouTuber should notice an easy way to change the pace a little bit. So it will go like this. Monetize. So people usually use that when they're saying something important. So just make sure if you're seeing something really important, zooming to your face, and that will be a great editing tool. What else you can do? There is a great version that I do is right-click on it and move on a little bit. Alright, I will right-click and click the scissor icon, and I will flip this. So it will look like it is a different area that I'm talking from a different camera angles on this, on this right-hand side is you can see once I click on this, you can see there is rotation angle and also anchor points. And also underneath that there's flips. So this is the one that I want flip vertically, horizontally. Bam, now I'm talking from the other side. Look at this. Bam. I'm talking from a different angle, which actually gets people to pay more attention to whatever you're talking about. So in other parts and other section, a lot of YouTube is using Dynamic Zoom. This is critical. So I'm going to get another party and right-click scissor icon. And pause it, right-click scissor icon again. And this is the, sorry, we're on the cut section right at the bottom. This is the part, right? So I will do Dynamic Zoom. I will click toggle that aren't Dynamic Zoom. It will zoom in and of itself really smoothly. Look at this. You can't see it as smoothly zooming in and of itself down, so it adds a dynamic elements into it. These are the basic editing skills that you need to know and you can play around and edit all types of videos with these basic skills. See you on the next one. We're going to cover J-cuts 19. J-Cuts: Hi everybody. In this video we're going to cover J-cuts, which is critical, critical for a YouTube video to flow fast. In this course, I'm not doing the J-cuts. As I said, the reason being as people who invest in courses, they are here to learn. They're not looking for visuals, but on YouTube, people are not actually there till, or they're there to entertain themselves. So we want to Be More entertaining by using J-cuts. J-cuts means actually removing every breathing Steph. So I'm talking here. I take breather in and I'm talking, talking, talking, take a breather in. So these breeders, this we want to remove so they will make the video really fast. So how can we do this? So I'm going to come and take a J-cuts and remove the breeders. And this is the most time-consuming part of this editing. So let's move on and do a J car together. So as you can see, there's a huge breather from my end. How can you see on the bottom bar here, if you pay attention to is there's this little spikes and if it's flat, it means that I'm usually breathing. I will come here, grab that part when the spike ends. The scissor icon. And identify where I start. Tolkien stop there. I click on the scissor icon as well. So this is one that I will delete bath. So have it looks, Let's go over that sequence. As you can see, flaws way faster and it takes away, like if you're like taking breeders breathers brings it makes the veedio longer. Plus the breathers actually tires the eye of the person who's receiving the entertainment. So this is going to take a lot of time by doing this is the most time-consuming part here. Let's do it again as well. So as you can see, I have a huge breathers, huge pause. I want to take get rid of those pulse. Well, bam, bam. Continue. As I said, let's go back for debts, equation Niches, e-commerce because I said really hard. So here we have one more gap. So I wanna do that as well. Pam, get rid of this. So you have to do this for the whole video. This is going to take most amount of time, but this is going to make your video look way better. So let's see how it looks right now. You can see fast pace. You have to do this for whole video, but it will get your retention and Watch rate way, way, way up above these pauses, these studies, these are the breathings or the pause that you make are going to make your retention weight, Watch Time goal over and lover and Libre. Even if you are doing an educational video on YouTube, it has to be J-cuts. So this is what J-cuts is. And see you in the next one. 20. B-Roll: Hey everyone, How are you doing? In this video, we're going to cover B-rolls. B-rolls are extremely important. A role is the main camera. What they B-Roll is, a roll is this, this mean meet Hawken. This is error and B-Roll is what actually goes on other than this main camera action. So we're going to put those B-rolls in to make our Video more watchable and more believable so people don't get, get bored. So we used a lot of different techniques such as zoom in into our face using dynamic zooms, flipping. But B-rolls actually shows a different thing than what we're talking about usually let's say I'm talking about make more money and I want to show a person making more money. In this case, you're going to download those B-rolls from pexels.com. So I will show you where you can download. This is the website that you can download there from pexels.com. So you're going to come to Videos first. This is really important. And let's see, we're talking about money in this case. So you're going to find money Videos. So this is perfect mixture. Those are YouTube specs. These are all YouTube specs. This is not a YouTube spec. We don't want this, for instance. I want to download this. And download this. Yeah. So I'm going back. I'm I'm income come come into File, Import Media. I will come to downloads. And these are the last two downloads that I have. So how can we add those B-rolls? So in this case, you might be thinking, Jim, Where the **** are those images or videos that we downloaded? On the left, top left corner we have media pool, click on it and the downloaded version will come here, imported brushes. So here you can drag this and drop whenever you're talking about a Money section where we download, my name is I'm talking about money here. It will directly cut like this. So watch this. Let's cover them, but you can make the most money. I'm talking about money. So I'm cutting this and I don't want my B-rolls more than 5 s. Make sure those be walls are less than 5 s. And try to put a B-Roll on a 10-minute video every every 10 s, every ten to 15. I actually usually is, they say thirty-seconds by attention spans are going down. They suggest putting every 15, every 15 s put a B-Roll to make the video more visually appealing. Business topic in general, as you can see. So let's say I'm talking about another thing, and this is another thing about money. I will put that B-Roll in here. Perfect. Perfect. So this is the main goal of B-rolls, maybe adding different stuff, maybe you have a different video recorded of your playing basketball. You're talking about playing basketball sports. You put that B-Roll in. That makes your video actually more we should visually appealing. Plus, it will make your videos, your watch time will go way, way, way higher. So you can actually give you to what it wants and you get your video is watched 21. Music For Your YouTube Video: Hey everybody, How are you doing? In this video, I'll show you how you can find music for your videos that you can use copyright-free so you don't get copyrighted and your videos are monetized. So first and foremost, I want you to type in YouTube music studio, and this is provided by YouTube by themselves. Then you can use for free. First of all, click on the first result that you come, that you see. And this is given you by YouTube, provided you YouTube completely for free and you can have access to all these music by filtering them out for, in terms of genre, in terms of the mood, often music, whatever instruments they are using. So you can put, if you're talking about like a really serious topic, you can put like instrumental in the background with violins and sold well, so on and so forth. So it really gives you a lot of ability. Also, there are two sections and YouTube music studios. So there are ones that you can use without giving credit to the artist. And there are some of them that you need to give credit to the artist. How can you know this? I'll let me show you how. So first of all, these are the top that YouTube just gives you. What I want you to do is go to this little burger menu, one here that you can see. Click on it. And you will see attract title, genre, mood, artist's name, duration, retribution now require an attribution required. So these two are the ones that I mentioned. So if you don't want to attribute to the, the, the, the artists, you just click on attribution not required. So this attribution required is that you're not paying anything either way, but you just gonna put his name on the rear video and they have to see, okay, this guy attributed this artists and then we enable his video, so on and so forth. We want to say attribution now required. And then we're going to see bunch of videos right? Now we're going to add what type of genre, genre, mood, artist's name. You don't have to worry about the title, track title, so you don't even know these tracks. These are usually not really super high-quality sounds, and there's some really good ones actually. So we want to go with genre. Let's say I don't wanna go with instrumental but classical music or cinematic. So I want to go with both. So I will see which ones are ambiance as well. And beans as more slow, steady, you can put behind your music video or a normal video. I will apply. Perfect. Now I have bunch of videos that I can use. As you can see on the bottom, 1,221, It's crazy guys. And you can have access to a bunch of ones and you download, simply use it for your music video or normal video. Let's, let's listen to this. This is pretty good, actually. This is pretty good. But anyway, the thing that you have to make sure is these are usually 4 min, 3 min or two minute videos, sorry, music's music pieces that you want to actually download couple more, because usually I suggest making your videos 10 min long. That way you can insert three different types of ads. So YouTube Algorithm can insert the three types of ads. I will cover the veedio optimal Video Length in a different video, but that's why I suggest downloading 4.5 different music so you can actually use them in your videos. Take a look at them. This is 2 min. Pretty cool, pretty cool. Well, you can do actually download one and you can repeat that on autopilot. So it just repeats itself like four times in ten minute video. We download this to. And let's say download that one too. And we're going to jump into davinci resolve real quick so we can use those video, the music behind our videos. Alright, now we're in davinci Resolve. Now we can put our music and I'm going to go to Import Media and downloads. Alright, these are the three pieces of music that I want to use. Them. I want to put it here. And also I will import the main chunk video that I use. So let's say I want to have the video like this. This is the video that I want to use, for instance, and I grab it and here, put it there. This video is, by default, doesn't have any music. So in this case, what I want to do is grab this music and put it down there. Let's say you find virtuous talk in this video. Alright, perfect. You can hear, if I were to talk in this video, it will be too much. The background music is too much, and I will show you how we can arrange that music. So let's say I can see here this music is too long for the video itself. I will drag it. Right Perfect. Now they're equal right? Now I want to arrange the seller of it. So I go click on it. And on the here, the right-hand column here, There's a volume. So I will just drop it to ten -12 -15 ish, and I will play it again to see how it looks, how it sounds. Smooth. It is smooth coming from the background. And now we're good to go for this video and you can make it faded out and arrange with the equalizer. But I don't suggest you touch this because it really increases the pitch of the voice or the, the echo goes up, goes down. You can arrange if the voice is not really good. So this is how we actually get the music behind our Videos. 22. Exporting Your Youtube Video: Have you done in this video, I will show you how to export your video. Let's see, your edit is done. You're happy with everything. I want you to go to top right-hand corner. There's Quick Export. Click on this bad boy, and then it will ask you what you need. So here they will ask you, you can click, Export the YouTube and so on. So for now we don't want to touch this. So we have resolution, we have duration. So you want to double-check everything. So if the solution not 1920 by ten at, you have to change it again. You have to recreate the video, re-edit that. So always make sure resolution is this. Or if you cannot upload, there is no space. You want to make it a little bit smaller, but drop the resolution on the same ratio. So we're going to say export. The most important thing for Google search engine or a YouTube search engine optimization, you want to name the video after your keyword. You might be asking you what the ****? I'm not uploading this on YouTube is just going to be saved on my desktop. I know, but once you upload it to Youtube, they will see the filename. That's really important. Rank on a specific keyword. Let's say our know video is about real estate tips. You want to name it as real estate tips. So the keyword has to be in your title. And then we're going to save, bound is going to render and it will tell you how many minutes you have. It certainly will start to go up from the beginning. So they will give you estimated timeline. And usually shorter videos are super quick, but if you have a third a minute video that is heavily edited, it will take a couple of hours depending on your speed of your desktops on a sovereign wants this is done. We're good to go guys. See you in the next one. 23. How to Upload Your Video: We're going to cover how to upload a video and using the titles, Thumbnails and tags, description and also adding a call to action. And also we're going to go over adding end screens. So we can actually get people to subscribe to our channel or click on a different video. And also cards with getting people to watch are different videos so we can increase overall watch time and get our channel monetize this soon as possible. Hope you're enjoying this course so far. If you are, please give me a rating interview. Devil much. Appreciated. Thank you so much and let's get moving. 24. Uploading Your Video: People now it is time to upload our video on YouTube. So let's cover what we've went through so far. So we went to with IQ and created a video Keyword Ideas and validated our idea in this case, for this example, let's say we are uploading Your Video about sales training. And we know this sales training keyword is amazing and I want to use this specific keyword. And I got this keyword and I want to have generate some title ideas. What I want to do is go to chat GBT, and I said shorts only. So I said give me you took title ideas that includes sales training and I want to high CTR with this title. They gave me some ideas such as the ultimate sales training guide boosts your revenue, so on and software, this is not so great. Why? Because we don't know they want to boost their revenues, right? Maybe they are working in a car dealership and they want to make more sales. Sales training one-on-one essential for skill success in industry. Not bad, but I wanted to go with closing deals like a prompt. Every salesperson wants to close deals. And advanced sales training and training techniques. That is the title that I want to use for my YouTube video. The most important thing a lot of people miss is titling files with the keyword name. So in this case, would let say we want to it are Video Is this bad boy right here. And we want to rename our Video, right? So after we exported from davinci Resolve, I want to rename this to sales training. Sales training. And then you can put, let's say the question mark in parenthesis, video or something, right? So you identify it, but you have to name it as the keyword. This is really important because Google algorithm understands that. I will show you have done so. And then the next step is our Thumbnails. I want to go back to Canva. This is our thumbnail. Make millions with the sales heck, perfect. Here is important to, I want to name this sales training again, let's say sales training one. So our keyword has to be present in our thumbnail and in our video file. So I just want to download this. Perfect, Now we have everything we need. So I'm just going to go back and upload a video on the top right-hand corner. Create upload video. Perfect. Now we are ready to upload our video. So notice time to select the file named as sales training one, which was on desktop. I will find this video. It should be named as sales training one. Alright, this was the one, sales training in Video parenthesis. Perfect. This is the video. Now it is going to take some time and it is going to ask us to Upload a title. And the title that we wanted was this one. I copied this. Come here. Perfect. And I'm happy with this. And let's applaud our thumbnail. And reds get a rock and overhauling. Perfect sales training. One is you can see guys, they read the file here, filename sales trading one. So we are, we definitely want to specifically focus on that sales training, which is crucial to give google the signal that are keyword is sales training. That's important. Now the description and the key for the description is using sales training, which is our keyword. In the first sentence of the description, we can write something like this and welcome to the video that we cover everything about sales training for professionals. Then you write what your video is about. By the way, we have 5,000 characters here. You don't necessarily need to fill up for all 5,000 characters and write an essay. But of course, you can use chat GPT-2, get some help here, writes a veedio description, and use sales training keyword. A lot, perfect. Now this video is going to create a welcome to our channel Software, so forth in this video. So I just want to grab this part's perfect. Now I copied this, I'm going to put it in the rest of my description right now it's the important part. What is our call to action? If you don't have a website, your call to action will be Subscribe. So how can you do this? We covered this. We say don't click on this link. So you want to maybe get this a little bit up high. I'll get this under this first section. I put it here. And then the link will be our websites, which is the link will be our channel, channel link, which is, which is at the top. I'll grab this. Come back to my here, come back to my video. And I will grab what we know is the link that we use to get people. And did the other part is going to be the subscribe link, right? Question mark, Sub underscore confirmation equals one. So what this does is we covered Most people click on this link. Because we said don't click on this link. They will feel the urge to click. And then once you click, you will ask them to Subscribe. That's the trick. But if you have a website, you say totally up to you visit the websites for the free e-book. Free e-book bound. So you can do that as well. Totally up to you guys. If you have a website, definitely put the e-book first or whatever you're selling or whatever you're lead magnitude in this case, this is a lead magnet free e-book about sales, about closing deals. For instance. If it's a freebie, people will like to have access to that and then you get the email address. Bam, bam, bam, you sell it. Or are we good to go? We don't want to put hashtags here. I'm going down playlist. If you have a playlist on sales training, you can create one. But if it's your first video, you don't necessarily need to done. I go down, we're not going to click on paid promotion because our video is not doesn't have a paid promotion. Automatic chapters, yes. Featured placements, yes. Alright. So in the tax section, if you don't have a vid IQ plugin, which is the Chrome extension. You won't see this guys. That's why I urge you to download, which is free. And I showed you in the previous sections, if you haven't watched this, go back to vid IQ plugin section of the course. And then you add the first three that they give you. And then you're going to create variations off your sales training keyword. So sales ops, so they're going to mess it up. So we're going to come in sales training. So we already have that sales training for advanced. Gonna say sales training for professionals. Sales for experts, sales training for beginners. As you can notice, I'm using sales training and all my keywords because this specific keyword that I want to focus on. So let's type in sales training is see what comes off. Sales training. It's alex training with the hills and Alex sales training. And let's see what they suggest us. There's nothing there suggesting cells, trainings for intermediates, sales training for, alright, for introverts, that's good. Sales training for real estate agents, alright? Sales training for contractors, sales training for beginners, sales training for, let's say car car salesman, sales training for insurance. That's good. Sales training for, let's say, entrepreneurs. Sales training for What else? There's all X hormones you, let's put that in sales training course. Sales training free. Alright, we're almost at the limit, so our limit is 500. I urge you to finish fill all in. Those sales training techniques are overdue limit, so I'm going to delete this. We go down. So language you can select English a totally up to you. If they filter the Vivre filters by English, your video will show up. And caption certification. We don't have it, so we're skipping it and Recording date, I suggest don't put it recording date because in two years you're probably going to forget and you won't be like people see this and other right under your video and they want click it because people value irrelevance and location. If you live in a multinational, like really international, multi-cultural city, you can put that in. I usually put Melbourne, but if I were to live unless it Perth or something, I would've put that in or Ankara in his stumbled less or turkeys capital. So here we can see on the top hat right-hand side are actionable SCO 46.8 out of 80. So you want to have this at least, at least 40. So how can you see this? You can see this because we have this Chrome extension from vid IQ. And now we go and down. Standard. Want to don't want to touch it. Short remix. Lot of people don't L0 remixing. But I suggest you allow it because, I mean, the worst-case scenario, you get more publicity category. Alright, so what category your video is about? In this case, it's about education. We want to select education. And the type of education is a concept. Already we're going sales training, academic system. This is totally irrelevant. I wanna do none because it is not a current column stated. Education and the court the comments and ratings. So you might say, I want to low all comments. I don't get negative comments, but it's not about receiving a negative or positive common. The thing is about once people are advertising because I'm coming from an advertising background. Once people are advertising on YouTube, they will see a loved one it for pretty content or not appropriate content or hold off some Videos and so on and so forth. So you want to be on the safe side because most of the advertisers are going to want you to select this one for them to advertise on your videos. That's why we want to select this. And everything is all good. We're going to say next and see you in the next one. 25. YouTube End Screens: So the end screen is really important because once your video comes to an end, you will be able to suggest them to subscribe to your channel or suggest them unrelated content. So I will click Add here. And here you have six different variations how you want your end screen to appear. I usually go with this one. You suggest one playlist, one video, or you can go with this one. This is pretty cool as well while video in a Subscribe. So you can arrange how they appear. You can do like this, maybe super close to each other. And this is usually they make them appear around like third and last 30-second mark. And I think last 30 s is too much, guys. I suggest you make them appear around one last 15 s. That's pretty good. They're going to ask you which video you want to show to them. The thing is you don't want to go for best for viewers and Or more recently uploaded. Because if you do that, they are more likely to show the Shorts, which we don't want them. We don't want them to show the Shorts because short, That's the worst possible application. Or for short, we want to choose a specific long-form video, which is, let's say this one. And I'm happy with this. The one of them is going to be Subscribe Link. This is the subscribe and I can play around how they appear and you save, save, perfect 26. YouTube Cards: It is time to cover the cards. What is a card? The card will be appearing at the top of your video once you're talking about a related topic. So let's say you can add a playlist, video or channel. The best application of this is adding a video that is related to something. Let's say you're talking about the YouTube ads free course here and say, guys, by the way, I have a free course. Please subscribe or something, or click on the link to watch it. And you can type in a custom message here. Free course. Here. Watch it. Right? And then you say a teaser before this appears, before they see this, you can say something good is coming. Something free is coming. So they get excited, oh, What the **** is this? Something for you coming? And then they will see, after a couple of seconds, belfry course watch it. They will click on it, and then you can drag and see where peers, and after you watch your video, you perfect, So now I'm talking in the video. Once it comes to here, they will see this. Something free is coming because only won't perfect. Now we're happy with this as well. And you can add more cards, guys, if you are talking about like different videos. And you can say maybe you don't have to mention it, but it comes to your mind after the one-year in editing and you can say, alright, I talked about this video. I want to add a link as well. You say at this one for instance, and you add this video in a different place, right? So let's say this is the second video card, and you want to say free Video three. So watch this, maybe watch this and you don't want to put a teaser. That's okay right here, drag that and put it wherever you're talking about it, you save it. Now you're ready to rock and roll and you go next. And no copyright issues or font. Perfect. And then you get the chance to set a private, unlisted or public. You usually want to go over it. Unlisted public right away. Let us, you are managing a YouTube account for a client and then you want to maybe set it to private or on the shot that shot the video to them first, once you get an approval, core rock and roll, and I usually go with public right away. You say publish and you're good to go. So you can schedule it as well. Let's say you recorded bunch of videos and you schedule a week to week, two week to week. And I suggest always go one video per week. If you do more, you will get bored pretty quickly. And if you do less than that, YouTube algorithm would not favorite Your Video one week at a time is perfect. Or if you're really busy, one week every two vom video it every two weeks. See you in the next one, guys? 27. Intro Formula Explained: In this video, I will show you have to make a perfect intro for your YouTube videos so you can get crazy amount of watch time so people stick around for your videos. First thing first, we're going to go over the exact steps and the exact elements you need for a perfect interrupt. And then I will give you examples of how you can use those interests and intro as we covered, can be 5 s long, 10 s, or 50 s long. And the intro will include what you're going to tell them into video or as small sneak peek of a video or a curiosity elements in the video, right? That's really important. First things first, you need to have a cut every 1.5 s. That is critical guys. You don't want to make a scene that you're talking about. Let's say I started my video like this. Hey guys, I'm gonna do a VIM have challenge for this video. And I'm gonna try to do cold showers and stuff. And everything is like shoving my face and nothing else. If I do this, I'm gonna lose a lot of Views. People we're going to get What the ****. So if we change the scene every single time, every single second, ideally every single second, lot of More. Some YouTubers change the scenes, different scenes, different cuts. Every 0.5 s. That's how fast paced there Videos, our first Videos has to be the first intro has to be really fast-paced. And then after that, we get to our video and then keep users engaged with the video in and of itself. But the intro is critical to keep people engaged. That's why we have to put lot of B-rolls. B-rolls meaning different images, different scenes from our video, or maybe some stock images are stuck Videos. Now let's get to some examples or how people are utilizing the strategy. And I will show you one from my channel as well. Alright, let's take a look at Mr. Beast example. 123-45-6789, 1011, 1213, 1415, 1617. 1890s is you can see we're still in the intro and the camera changed almost more than 20 times. So it is even more debt every second. That's crazy guys. Alright, let's take a look at a different example from this channel. Let's see how the intro goals. One thing about it, I keep telling myself It's crazy. I'm gonna do 23 456-789-1011 12 formula. That is 2013, 14. Given the algorithm, the 2015 work, it was used for 16, dominated 0.17, 18. Alright, so now we almost broke to intro part, and the intro is pretty long here, almost a minute of an intro, but this is not super fast pace, but still they are changing a scene every two to 3 s. That's why I suggest if you're starting brand-new, try to cut the scenes different angle, make his Zoom, for instance, or show a different background zoom you are facing devil, increase your view duration of watch time. In this video, I could have just sit down and explain what the **** is going to happen with the Wim Hoff challenge and so on and so forth. But look at the cuts and scenes in this video. Interests still going on 15 s. Now we're coming to 2023, 22 s intro. And this, the intro is keeping people engaged. I am having almost every half a second different scene. As you can see, that's the goal with the intros to have a formula of a winning formula and even better way to do it as putting text overlay, big text overlay on top of the videos. See you in the next one. 28. Ideal YouTube Video Length: Hey everybody, How are you doing? In this video, we're looking at a YouTube channel which is mind but made you use yours years ago. So this video, it wasn't even in Turkish, not even an English. So this video you can see the length is 2 min and it got almost half 1 million views on it. So if you were to create the same video today, 2 min, you're not gonna get them any views because YouTube is shifted years ago to make the videos longer. And with this type of video, with this type of length, even if I got 10 million views on this, I wouldn't earn that much. The reason being is we cannot put as much ads on a two-minute video, and YouTube is shifting towards longer and longer content. If you can make your video lasts 5 h, 10 h even or 1 h half an hour at. If people stay on the video, YouTube will push that veedio even more. The key here, we want to make, you want to make our videos as long as possible while keeping the users on the platform. So if I make if I were to make this video, two-minute video today, it would probably get like 100, 100 K Views max. So this is the video that I created. But as I said, like today, you won't get as many views and you won't earn as much as possible. So as I said, try to make it a police 10-minute, ten-minute mark should be your minimum causing the 10-minute mark, you can place 33 ads on your video, one at the beginning, one in the middle, and what towards the end. But otherwise this video, we'll probably get one Add only and they will not make our generate enough cash for me. So that's the reason that we want to make our videos as long as possible and minimum 10 min. If you want to make this type of video like two-minute mark, I could chop this up a little bit more and it creates a YouTube short which we're going to cover next, Take care 29. Goal For YouTube Shorts: Hey everybody, In this video we're going to cover in YouTube Shorts and why you should always do YouTube Shorts in your original channel. Some people are posting their shorts on a different channel, but you can get to that point once you have significant number of followers and Subscribers, I suggest you who have hundred thousand subscribers, you can start a new channel and put your all shorts there, but until then you don't wanna do that. The big point of shortest, you can get cold audiences like this guy over here, into shorts. And from Shorts, getting subscribers is way easier than from long form content. And that's why we want to use shorts and get way more clicks and way more views. Because it is hundred percent easily guys from a short form content and it is easy to record, plus it is easier to actually edit because it's like 1 min maximum law. You can record that one-minute video and get maybe hundred thousand views or 1 million views on one single video because it is entertaining. You get 1% of that is subscribers. Bear from one video, you got tens of thousands of subscribers. That's crazy unheard of. This is the best time to do short. And once you do that guys, that is going to translate into warm audiences. Why? Because they subscribe to your channel. And once you put a long video form here is a vlog for instance. And those people, most of them is pleased, 60% of them, we'll see that on their homepage, which is crazy. And automatically your long-form videos are gonna get more views. Plus, you're gonna get more money from your ads, from the ads that YouTube is running on your videos. That's crazy and unheard of. So don't worry about monetizing from shorts because it is the hardest way to monetize wire shorts. But if you pause to Shorts a day, which is going to make it way easier to get to 1,000 subscribers, which is the easiest possible way. Wire shorts. And those people, 50 per cent of them will watch a long form content. And you will be able to sell from, from your long form content and selling from shortfall content on a YouTube specifically, it's not that easy and it is not viable. And I don't suggest that. See it as turning cold audiences, freezing cold audiences into warm and hot audiences who are familiar with Chabra. This is the goal. We want to fast Views turning into subscribers and new subs from Shorts will see are long-form content. That's the goal of YouTube. Shorts, is not to get monetizing the channel is not making Money From the ads on shorts because it is a miniscule that we cannot actually make tons of money from shorts, but the main goal is getting them to wash the loan from quarter. So I'm me, we make more money from long foreign Videos. That's the goal guys hope this square, Let's get too technical stuff 30. Extra Tool For YouTube Shorts: Hey everybody, How are you doing? In this video, we're going to create a YouTube Shorts. We're going to record it with our phone and then I will upload it. I'll show you a great software that you can play around and you will love it. But wait for a second. We're going to do a live recording of a video that you can see. It's on the second screen on camera that I can see myself on cinematic them. Alright, now we're going to record something and then the recording, I will start with a hook. Hook is going to be addressing the audience with little bit of an edgy addressing tone, and then I will give away something to them. Perfect, So let's start shortly. So my ring light is lit ready and everything is ready that I need perfectly. I'm not even using this microphone. This microphone is connected to a laptop, so that's why I'm showing you it is not that hard to record a short, super easy. You don't need that much production, rally or quality. A lot of people do. We want to take it again? You will have some couple of takes. You are doing a big mistake for your e-commerce business. A lot of people right? Ads with features and not use benefits. So if your massage garden, you're selling a massage and it is 500 g and they put it under their ads as a benefit, but it's not a benefit, it's a feature. How you can turn this feature into your benefit. You say sold that 500 g so that you can put it in your purse or bag and you won't even feel it's their perfect, don't forget to subscribe. Alright, so now it is done. We added a call to action at the end, and I'm going to chop up the breathings. We're gonna do a J-cuts as well here. So I will just upload it to my computer and I will see you in the editing section. Let's see how we can edit this bad boy, alright, so if you drag this right now, it is not going to work. The reason being is we want YouTube Shorts specs is gonna be different. So you're going to right-click on this, create new timeline using selected clips. Click on this, use projects Settings, go to Format, and we're going to switch these numbers. So this has to be 1080 by ten, a 1080 by the 1920s, bam, now it is in YouTube Shorts specs, perfect. So let's see how it looks. You are doing a big mistake. E-commerce business. A lot of people right? Ads with features and not use benefits. I'm doing a little bit of a J-cuts. I'm take this out. Your massage, gardening, sewing amongst others, report benefit. If you massage guarding. So I will cut this part. Doesn't make sense. It's telling you massage, it is 500 grabs and they put it. So J-cuts here under the ads. J-cuts again as a benefit, but it's not a benefit, it's a feature. You can turn this feature into your benefit. You say sold, then J-cuts again. Sold that you can put it in your purse or bag and you won't even feel it's there. So J-cuts. Perfect. Don't forget to subscribe. I will cut the perfect out. Doesn't, doesn't give any value that's perfect. At the end we have our call to action That's really important. Don't forget to subscribe. I want people to subscribe bent. So there's no subtitles in here, right? We want to use subtitles and people like to see subtitles because a lot of people just turn it down and it's not easily understandable what people are not using subtitles. And a lot of big people like Influence is Alexander Mozi. Among gutsy grants, Kardon gear will be a lot of people using one word at a time subscribers that actually increases the Watch Time as well. A YouTube Shorts, same as, sorry, YouTube Shorts the same as YouTube long-form content. What youtube looks for is watch time. People watch it like 100%. Covid is a short-form video format. We want to get them to watch the hundred per cent of the video. The mean, meaning we actually, we want people to watch it. Again, that's the best-case scenario. Some viral videos have to hundred percent of Watch rate, which is interesting because they've watch it again and again. I'm just going to quick export this. And I will say before edited. Because if he wrote to put subtitles manually, you will take forever Guide. Now I want you to go to a website called VDD that I0. I0 is an amazing website that you can do a lot of stuff for free, and I'm not even affiliated with them. So what I'm going to do is I'm gonna go new video here. After you assign in. You don't have to put your credit card in anything. So I'm just going to upload a video here bound, as I said, is completely free and we're going to select it before edited version. And now we have our video. Perfect. Now why we wanna do here is add subtitles. On the left-hand side, you're gonna see subtitles here, and I will say auto subtitle, and it's an English American accent here. Alright, now it is going to load the subtitles. And what this is gonna do automatically generated subtitles and I'm going to save us a ton of time. And the caveat here is once we download the since it's a free version, they're going to have a huge watermark here. So I will show you a great tool, not a toolbar. We're going to go back to davinci Resolve and remove that Watermark at the top here. So the thing that's going to take a little time, but I tested it this way quicker than actually putting manually every single word that you tell on the video. It's way faster. Alright, here we have Let's see how it looks. Good, a big mistake for your e-commerce. So I don't like how this appears. I will go to styles here. I want to change this to one word at a time, which should be this perfect. Let's see if it's that one that I want. Yeah, that's pretty good. Actually. I will use this. I will make it bigger. Now we use a different color. I will probably use yellow here. Alright, let's see how it looks now. You are doing a big mistake. Perfect. And I can make this even bigger guys. It's not even that big right now. I want to make it really big. Alright? I'm gonna make it a different style and the font is not that good as well. I want to make it Anton. Let's see how it looks. Not doing a big mistake for your e-commerce business. People who are doing it, I would draw up with features and not use benefits, is selling a massage. It is 500 labs and they put in other day, has a lot of people like ads. So perfect. Now on the left-hand side, you can change whatever is written on there as well. So what I will do is come here, download this export video. And we're going to have a Watermark. It is the issue, but as I said, we're going to get rid of this pretty easily will not an issue. And we're going to click on this download button here and Mp4. Now we can go back to our davinci Resolve guys again. And we're going to remove that a little watermark, that annoying watermark at the top right-hand corner. The thing is, we need to actually get the diversion that is pre edited. So first let's get the downloaded one. Change, we go back again. So you will see the reason why I get both of them. Seibel go to Desktop before edited, perfect, so I'm gonna get the before edit it and I will say create a timeline using selected clips. This one again use projects settings, formats, and switch the numbers again. So we want to use a short specs. So I'm gonna get rid of, I will get rid of this later. Alright, So this is the downloaded version. We're going to put it on top of this, and I'm going to mute it to avoid echo. Let's see how it goes. You are doing a big mistake. So just put them on top of each other. The reason being is I will get rid off the top part by clicking on this and all the top right corner there's a cropping option. I'm going to crop the top of the downloaded one. So when I crop it down, bam, look at this unit. Big mistake for your e-commerce business. A lot of people right? Ads with features and not use benefits. Perfect at everything I need. So this is literally the, maybe I would just want to cut this part of both bands. Alright, I'm ready to pause this now. Perfect. Exports. Shorts. Ready? Copywriting, let's say for Shorts, the SEO part is not that important guys. The reason being is people are not actually watching information on search engine, on search engine of YouTube. Those doors shorts are not actually performing really well. The main driver, the driver of Shorts, is the algorithm is pushing in front of pupils. Shorts feeds. People don't actually search for a short. There's no such a placement there you can go in Specific was searched for shorts. There is no such thing. But what you can do instead is you can actually create a content that is high retention rate. And then you go after people. Actually, people can see you on their feet rather than you going after is short vid. I will see you guys once I'm ready to upload it. The good thing is you can upload and Recording right away from your font. But to make those edits, you definitely need to use your desktop. Don't need to, but it is way better. So we're going to select files. By the way, as I said, this is not a long-form video. We're not trying to rank. We just want to go in front of the algorithm and get as many people to view our content and the description. We're going to leave it as blank because as I said, the description is not important on Shorts. Some people may say it is important. Some people try to optimize one SEO, but they don't know how YouTube Algorithm works. I tell you time and time again in the tags are also not important because you cannot put tags on your phone. The reason being is because that's like they don't give you that option since you're uploading here, this algorithm thinks it is a long form content. That's why they're giving you these texts. You can put tags here. I personally don't put tags. It is going to understand and serve it to a small portion of your audience, and then they will search a bigger bodies. We're going to write a title here, the biggest copywriting hack. And let's say number one, number one, copy writing hack. And then we're gonna put hashtag and we're going to write Shorts. Once we are uploading from our desktop, we have to write this hashtag shorts and make sure if you're Videos longer than 1 min, it is going to automatically upload as a long-form content. Alright, let's do number one, actually. Number one, copywriting, heck, it is way better now. Alright, perfect. So as I said, I don't put a tags here. You can be up to you. I personally don't do it because the algorithm is like TikTok algorithm, doesn't matter how many tags, what tags you read. Education. I'm not going to put any sort of stuff here, but it is already set to education. So we can leave it as is. And we're going to leave the non and we're happy with it. So it is not going to put any Add and Cards or end screens, any cards whatsoever causes short form content. The Shorts is totally like TikTok, so we don't want to touch anything else. We're going to say public and bam, we're going to publish the video now, I'm happy less watch it one more time together. Unit. Big mistake for your e-commerce business. A lot of people right? Ads with features and not use benefits. You're sewing, you massage, it is 500 grabs and they put it under the ads as a benefit, but it's a feature of inventory. This victory to benefit, you say sold than 500 graphs so that you can put it in your purse or bag and you won't even feel it's there. Don't forget to subscribe your perfect. I'm happy with it. So guys, thank you for watching. Until here, I will show you in the next video. 31. Opus Software: Alright, Alright, if you're telling me that editing process was too much for, I will give you a better option, which is opus clip. So I want you to type it opus clips and then click on the first thing. And the firstly, we'll take you as something like this. This software is amazing. One because this software literally you put a link here. And then this link will create ten different Shorts from your video. And this is actually really smart and it's not making like nonsense Videos, guys, that's crazy. So I'm gonna go to here and then I will find one video. For instance, Let's say I choose this video, I choose this video. I grab this URL of this video, go back to opus and put the link over here. And then it will say, alright, give me 10 min. You have similar softwares like this, but this software, you have to freaking hours. Let's say you have ten, 10 min Videos. And you imagine how much you can do with a ten minute videos. You can create 12, 12 times ten. And each, each of them will be ten and you have hundred and 20 different shorts, which is crazy. We're going to say, see, it says 12 min, we've got to wait 12 min. And they say, it works great with video podcasts, educational videos, commentaries, product reviews, but not good with gaming and basic video. So we're going to wait and after it's ready, we will come back and see what's going on, right, guys. Now, the clips are ready. As you can see, the thing is, you make sure you don't have in the original video, you don't have too much texts in this case, we had too much texts in the previous video that we put here, as you can see, that's why it is showing up on top of texts, on top of texts. That's why, as you can see by the way, look at this guy's like it is automatically putting the big chunk of white texts, sorry, the yellow texts while we want, let's, let's see how that looks. That's what I suggest. Skill. And also they are putting emojis and stuff That's amazing. That's more technical skills. And then you transfer that. Google Analytics. Google Analytics will be essentially, even if you just focus on, sounds perfect, I will download this and even though this text is messed up, I will still post this on YouTube Shorts. And the thing is, when you're posting YouTube Shorts, make sure you are posting not too frequently. What do I mean by this? I suggest posting twice every day, but make sure there's at least 2 h in between your two shorts. If you post them back-to-back, 1 h, the algorithm will try to push one ample, ignore the other one and the other one that you post right after the first one. We'll likely to get ten to 15 viewers because the algorithm is not going to push it. But if you put one video and then wait for 2 h and then post the other one down. You are, you are in a golden goose. Devil, work way better. So I suggest using this clip, it will make your life way easier. As you can see, I have five different short form content and they will give you a score which is how likely this will go viral and this is 85. They will just rank it from before the score of why orality. Hope this was helpful. See you in the next video. 32. Green Screen For YouTube Shorts: Hey everybody, How are you doing? In this video, I will show me a great YouTube Shorts feature, which is green screen. But in this case, we're going to use our phone to Upload, not going to use text overlay, not going to use a lot of subtitles. At the first and foremost, we're going to need a background to use for the green screen. Don't worry about it. Just pick one thing that you want to talk about. Let's say YouTube ads, e-commerce guideline, right? This is the article that I want to talk about, right? So I'm just going to screenshot this there. Perfect. So I'm just going to go back to YouTube. And then let me show you how I got there. First, clicked on the plus sign, create a short. And as you can see, there's the green screen section over here. I'm going to click on it. Select the latest screenshot that I took bound. Now it's in the background. I've squeezed myself down, make it little bit smaller, and talk about this, right? So let's talk about this YouTube ads e-commerce guide when hawaii, far for commander, five recommendations for Youtube advertisers. So you can literally talk about anything here. So let's do one example. My five recommendations for YouTube ads is goal For top of the funnel. And I mean, don't go after purchase, create the first touch point which are audience. Second one is, so this is gonna be a little too long and this is set to 15 s. And also you can, at the top right corner, you can change the time here. So let's do a three actually listed two. Otherwise it's gonna be too long. I will just give to two tips for Youtube advertisers, for e-commerce. My two tips for Youtube advertisers is going to be one focused on top of funnel, because YouTube is not a super fast direct to consumer. Let's do it again. I didn't like it. My toe. Let's start again. My first, again, my first to start again. Two tips for Youtube advertisers for e-commerce. From me, a person who's been in digital marketing world for ten years, first and foremost, focused on top of the funnel. Otherwise you're not going to see good ROI. Don't focus on ROI because performance Max sort a shopping campaigns will take care of that. Secondly, have great Video creative, if you're really a creative, is like made on Canva. It is not going to perform guaranteed. Don't forget to subscribe. Alright, so this is perfectly good. I'm not even going to add just going to Upload it from my phone. And the thing that you should pay attention to his, You're not going to see any text sizes as I covered. So we have our caption. Let's do you can add hashtags, shorts, but from your phone you don't need to do e-commerce. Doesn't really matter, but I usually put to one, as you can see, there's no point that we can put tags here because it is not built for it. Perfect. So this is the strategy on green screen. You can put anything you want, any screenshot you want to talk for minutes. And this is really fast way to actually push some more content without doing a lot more editing on your desktop. If you don't have access to your desktop, green screen is an easy tool to get a lot of Views and Subscribers see you in the next one. 33. YouTube Monetization: In this video, we will cover how to get monetize them YouTube as fast as possible. This is one of the reasons that we created our YouTube channel in the first place, right? Perfect. So let's get started. Youtube, by the way, it's changing their requirements pretty often. So you will see the updated versions when or if there's an update as if now we have to have 1,000 subscribers and one of the below or thousand public watch hours in one year, one last one year or 2 million public short Views in the last 90 days. So these in brackets are really important because if you get, let's say 4,000 public watch ours in one year and five days. If we don't count, guys, it has to be in the last 365 days. So I suggest going after 4,000 public watch. Ours is easier. You can get 4,000 public watch hours in the long form video content without going viral load Consistently getting 1,000, 1,000, 5,000, 10,000 views on each video you get. This is critical so you have to have 1,000 subscribers. That's a given. I can do this when I started, YouTube didn't have to fill out a certain amount of watch time. You only had to have 1,000 subscribers and that was, now they're enforcing you to get a certain amount of Watch Time, which is good. Actually, they want you to keep the channel active. Let's say I have 4,000 watch hours in one year and then has quit doing YouTube and my watchtowers go down to 1,000 the last year, I'm out of Monetization, So that's critical to keep it the video, keeping the channel act cannot take your videos private or unlisted. It has to be published, but let's say you follow the requirements and gets one Video, getting most of your views right, then you decide to take that Video two prime or unlisted, your videos will drop under 4,000. That's why Be careful not to get your videos unlisted or private at B, just be super careful about that, but just make sure get 1,000 subscribers, which is gonna be the easiest one for you are getting the word thousand hours of public watch hours got to be a little hard. But as I said, keep following this course and you will get there. Alright guys, how to access your monetization data. You're going to click on that top right-hand corner, which is your logo. Then what you want to do, go to your channel. And then once we're in the channel, we're going to come into customize channel. And then we're going to load into a page like this on the left-hand bar, as you can see under your image here, dashboard content on Analytics under the copyright, there's this earn money, I can't dollar icon there. Click on the urn and you will see there's become a partner are many ways to earn blah, blah, blah, and we're going to go down. And as you can see, we have to become a YouTube partner. How to do this? We covered the requirements, but here we can see where we are in the status. So we have to subscribers on this. This is a brand new challenge that we just created together. This video and we have a zero public watch. Ours is you can see out of 4,000 and we have to do one of the ability. Once we complete these steps, we will have the apply button over here. And then you can click on if you don't want to be notified, wants to check. Once you complete all steps, you're going to click on email me and then you will be able to apply. And then you will get into a one month of process of taking a review your channel if you do something illegal, so on and so forth, then it's pretty straightforward. You will pass that channel, reveal pretty fast in three weeks to four weeks usually takes about the longest that I had to go through was five weeks. If you're not doing anything illegal, if you're not doing anything automated, just make sure you're not using a lot of AI voiceovers. If you use a lot of Ai Weiwei solvers, your channel sometimes don't get past the monetization review. So just be careful about that if you want to, I suggest you use your voice or hire someone a fiber if you want to go through that route. But overall it should be pretty straight forward and then you will pass the channel review over here. And that's about it. See you in the next one? 34. Youtube Analytics Overview: Have you doing it now we are going to analyze data that is really important and crucial for us to understand what is going on in our channel. Not just looking at Subscribers, not just looking at the data, the Views and so on and so forth. We have to actually look at what is going on in terms of how the YouTube video is performing compared to the other ones. Or how the YouTube videos performing in terms of the Watch Time, in terms of the click-through rates. Because there are certain benchmarks that we're going to cover that we need to attain their way. We can make better YouTube videos and we can improve our performance. So first thing first, we want to go to customize channel. We're gonna go to left hand sidebar and we have the dashboard over here. We're going to click on the dashboard first. Perfect. Now we have a YouTube gives us a overall view of what is going on, on our channel on a recent time period, right? So we can see this is, by the way, the Shorts, the latest shorts and its performance compared to the other YouTube Shorts that you have on your channel. So they are going to rank by Views. But the most important thing, a lot of people confuse this. This is ranked by Views, but not compared to all of your YouTube Shorts. This is compared to your YouTube Shorts that are on the similar content type, Views, exactly the same, similar Content-Type average percentage viewed exactly like similar contents. And so this is, this, for instance, this video that be just record it actually in this course is not performing really well. That's a good indicator for us. So this green Screen been and perform really well because we didn't use any cuts and so on and so forth. It was flowing that good. In terms of ranking by Views. It didn't perform well because that's a great indicator. And this number one is the secret of threes. Alright? The secret of three is performed really good in terms of using green screen. So it is comparing mostly to green screen videos of mine, because I have higher Views than this in terms of shorts, but it is comparing to the similar contents at, that is really important to understand. So we have new achievement overall, quarter million views on our channel. Perfect in 2028 days compared to delay, the previous 28 days are Views are increasing, watch time is increasing, That's pretty good. And we can see our latest comments over here. We can see our top Videos in the last 24 h, we can see my copywriting course, Video, God, 63 in the last two days, 63 Views. And Facebook two-factor authentication got 90 Views. We can see our latest comments. So this is a general overview of that. You want to look at a time and time again, but you're not going to spend most of your time in here. And then we have contents at Analytics. So this is the more deep dive, what we're going to understand, what is going on in our YouTube channel, oh God, Analytics. So we can see in the last 28 days, what is the average number of actions that is happening? We can see our Views has been increasing on the last 28 days. A lot in the last 18, these are Watch Time has been increasing as well and the Subscribers has been increasing too. So if you want to make it a little bit longer, you want to maybe make it like one year. If you do it one year, you can see the overall number of watch time, subscribers and views as well. So this will give you an overall look to your website. If you specifically want to look at watch time, you can click on it and it will rank the graph according to the Watch Time. If you want to take a look at the Subscribers, for instance, click on the subscribers and it will rank the rank according to the subscribers. In this case, I probably my copyrighting the course video actually pushed by YouTube channel here we can go to contents and we can specifically choose the videos, what type of posts that we want to focus on. Let's go to Videos, not shorts. And as you can see, my top video is this one. The only copywriting course you need in 2023 is you can see this video is pretty good for audience retention. And this is a pretty long video, guys. This is almost 3 h long video. And once we go down, we will see how people actually find our Videos. Overall, this will give us an overall video. And as I always say, YouTube search is the main source for my videos. Why? Because we started this channel pretty new and we're mainly focusing on going after SCO of YouTube. And if you don't get this, we wouldn't have any more Views guys like either. I'm not talking about promoting our videos and other channels and so on as well Software. I never personally promote this channel anywhere to actually show you guys have the growth happens on the specific channel. So we can see overall are YouTube search is how people find our Videos. Most usually the Most of the time. So let's go down a little bit and see more. So we can see how people are actually finding our channels even more. And then also, if you want to take a look at specific breakdowns of geographics of your channel. You can say geography. And we can see our watch time is actually pretty high. On the United States, followed by Nigeria, followed by India. But it is really interesting. I wouldn't have guessed. Nigeria is my second biggest country that usually watches my videos to the length, meaning as you can see, average view duration is the highest on Nigeria, but Alton total number of views is the highest on United States. As we go down, we have India, Pakistan, Philippines, Australia, United Kingdom, Canada, Bangladesh, Turkey, Morocco, Brazil, sauna Software as it goes down. But if you want to rank it towards average view duration, which is one of the most important subjects of this interesting, Zambia, Tanzania. But these don't really matter. The reason being is the number of views are so small. Let's say a one-person watches really 1 h of content from your channel. This is probably what happened from Zambia, Tanzania, and Kenya. That's why it bumped up the average view duration to 1 h Odessa. You have to disregard those due to the statistical insignificance. But as we can see here in Nigeria, we have still a high number of people viewing our channel. And also average view duration is pretty high again. So let's go to cities. We can see the cities here. We can also see Viewer age and our top Vivre H. Let's take a look at the 25 to 34 is the highest number of views and our watch time is pretty high as well in that age range. That's that's pretty accurate. What I would have guessed without even looking at it. And a male dominant audience that's understandable as well. Alright, so we went back to our content here. And I want to show you some other thing that if you want to look at specifics of certain videos, we want to come to the specific video that you want to look at, let's say recent video you just post that. You can come here underneath the video and click on Analytics, this little bar chart over here. Let's click on it. Perfect. It will give us some data. And as you can see, this specific video only gave me one subscriber, which is not ideal and watch time is same as usual, which is not good. About the views are hundred and one, which is terrible. It's usually it's pretty terrible. Average percentage viewed is not good. We don't want that 11%. I just want to aim way higher than this. We will see our click-through rate. Once we go to the reach session, our impression click-through rate is extremely logo. So 2.4 is really low. From channel to channel, it changes. But if I look at my channel only, if I have about 6% click-through rate, it usually tends to perform better. But if your video, for instance, has over 10% click-through rate, that video is going to perform really, really well. So this is not as search optimized video, so much. So that's why YouTube search didn't give us many views here, channel pages. Most of the people watch this video from coming to our channel. After coming to our channel and seeing other videos. As you can see, we can see the overall numbers of this, which I see the audience for that specific video. And half of the people who watched that video or not subscribers. So that's important as well. So let's go back and see one other video which has way more views than the, this one. So let's go check this video which has 20,000, 21,000 views. Let's look at the reach and see the click-through rate here. Alright, now we have our click-through and as you can see, 78.7. So I'm changing the thumbnail, testing the thumbnail all the time. But this says published by the way, we're looking at all time data for this specific video is pretty huge, pretty, pretty, pretty huge. I mean, if it is over 10%, that is a crazy amount of click through Rachel, just to keep that in mind. But don't really focus too much on your click-through rate always. But that is your first goal to get, get people to click on your Videos. Overall, I'm pretty happy with this video. This could have gone a little bit better, but let's see how actually people found this video, YouTube search bam, 44%, I mean, 10,000 people, more than 10,000 people found this video by searching copywriting course. That's how SEO is so much so important. Search engine optimization on YouTube is critical guys. As you can see suggested videos, YouTube didn't even suggests this, suggests that this video, but my SEO is so strong. I got 21,000 views specifically from this video until we get to a certain point, we need to push this hi. So average view duration is higher and higher than channel average. What does this mean? This actually means, even though are compared to the number of minutes in this specific video, 6 min is not too high, but compared to the other videos, let's say the other video has two-minute average view duration. This one has six minute average duration. That's why having longer videos, we'll end up you having a higher average view duration, which is going to be having you suggested by Youtube a little bit more and you can get more ads placed on your videos. Once you get to advanced mode, you will see more data. What I mean by this, more data, meaning traffic source geography. And just like we saw on the Analytics section, as you can see over here, advanced mode, it will get you to more subscription status, gender, age series, geography and traffic source. This is a lot to play around with. I know this can get a quiet too much for you once you start to look at it. And YouTube gives you all that data from Analytics, content, and dashboard, play around with it. See you in the next one, I will show you a great tool in a bit. 35. Youtube Analytics (When to Post): Alright guys, now I want you to come to analytics. And under the Analytics we want to go to the audience section. Once we swipe down, you will see this purple table here. This table is amazing for us to understand when we can actually post our Videos for maximum Views. It shows when our viewers are on YouTube specifically, since my audience is really diverse from all continents, we can see our ears are all over the place. I mean, they are viewing the channel on different time zones. So you can see at GMT, they are you seeing my videos usually on 7.9 PM on Wednesday at their peak in it, or Friday, 10:00 P.M. I tend to post my videos on Sundays, which is not a good idea. Then level, looking at this table now, I will switch to posting on Friday, 10:00 A.M. I. Started 10:00 P.M. or Wednesday, 09:00 P.M. That's a great data for us to look at and understand, went to look for our Videos. So this is by the way, keep in mind guys, last 28 days