Transcripts
1. Intro + My expertise background + What to expect: Hello everybody, my
name is Sarah Smith. I'm the founder of culture, its simplicity on Etsy
and the shops solutions. I have an optimizing
Etsy shops since 2019. And that was the same
year that I found in my own shop,
courtroom simplicity. In this course, I want to share all the expertise that I have obtained
over the years, both through my work trial and error and through
consulting with various other experts
on Etsy platforms, I want to just make this a very concise course that can give you a very actionable
to-do action plan going into either creating your shop or optimizing the
shop that you already have. But this course is for you. If you, if you have no sales at all, you
don't even have a shop. Or if you have made 20 K plus
sale is 100 K plus revenue. This is for you. I want to help you optimize your products so you have
best-selling success, and I have done that for
other shots as well. I have worked on Laurel large and Etsy adult
creators online, The Wonder seeds and others. Quite a few shots and I'll
include my links down below so you can check everything out for credibility verification. But this course is going to
be very concise and I want to keep it pretty quick as well because I recognize
that your time is very valuable and I
want to make sure that this is just as detailed as possible in the
shortest amount of time. So we're going to
get straight to the course and I hope you're
excited and make sure you, It's a notebook out or
something to take some notes.
2. Positioning your shop competitively & treating it like a business: Put up a course titled
Etsy shop SEO in 2023. Verbatim the name that
really had to do deal a lot more adjust
that search engine optimization aspects of
managing that C-sharp, this course is going to be, the whole shebang is going to
be extremely comprehensive and just deal with all of the management that has
to go into an Etsy shop. Because quite frankly,
it's not just SEO and it's not
just one and done, even if you are offering print, on-demand or digital downloads, It's the setting
of Etsy shop and managing one is not
passive unfortunately, but it can be quite a
minimum time commitment. So at any given point, this is something that I've
had to work on myself. And this is what this first video is going
to be a bit more about, the mindset going into setting up a shot
for Beslan success. You, at any given point in
your Etsy shop journey, you're probably going to
have to dedicate 5 h a week, at least starting out, it's gonna be more
hours in a week. But after that, when some
other sellers are going to be going into what they consider
to be their passive stage. Everything is set
up and all they have to do is wait for
the orders come in. You're still going
to be putting in at least 5 h a week. Ideally. You want it to be
maybe just 5 h a week because I am
speaking about this. Assuming that you have products
that are largely passive, like I said, print on demand,
our digital downloads. If you are offering like
physical products where you are hand creating it,
you're an artist. It's gonna be more than
5 h because you're actually going to be
filling orders manually. But if you're not
fulfilling orders annually, 5 h a week should
still be your aim. So going into starting
at an Etsy shop, don't just think of it
as a passion project. This is a business, okay? It is a business. And
you've been asked to manage every single aspect and look at things like a businesswoman like or businessman
or an analyst. You're going to have
to wear all the hats that have to go into
managing a business. So at some point this very well could and should means like
social media management. You're going to say no how
to write descriptions, the search engine
optimization creating, listing images that capture
and value propositions. You're going to have to
be like a project manager with priority management. And of course, at some point
you can outsource help. You can even outsource
help going into it if you're not good
at creating products. But just keep in mind that
somebody's going to have to be wearing these hats and they're going to
have to be managed. So mindset, mindset, I want you to go to go into creating an Etsy shop. If you don't already have
any products or if you have products and you are willing
to expand your product mix. I want you to focus
on your audience. Who is your customer
that is going to make you sales a lot more than focusing on who your niche is. Definitely don't
target and trending niche because Nietzsche's
trend and they go away. But a customer, an audience, they don't go away. They're always there. That is who people are. And it is easier and
more profitable to target a customer because they, they shop, they have a
shopping behavior and you can figure out what's going wrong when your sales
start dropping. We can figure out
what's going right and they started increasing. You can figure out
where you need to be on the web to know more about your target audience
so that you can write like them and you could offer
products that you want. But often the sales
that they want, you can understand what their
biggest pain points are, what product advantages
they most greatly value. It's easier to market to
target audience and it's more profitable and keep
me about it at some point you want to have an
email list as well. Because that is how you going to bring back repeat buyers. You're going to
have engagement at some point if you launch
your social media pages, you can turn those email
subscribers into followers. It's really important to have an email list
at some point, I know there's something that
a lot people don't have, but it really is
because what you can repeat buyers, they're
more profitable. I'm sure you've heard before
that this is a lot a lot easier to keep a bar than it
is to bring in a new one. So we have Iris
Xe has even less. And that's why it's
important that you're targeting a
target audience. Because you are going
to know how to write those emails in a way
that resonates with them. So going to your Etsy shop, focused on your target customer, your target audience,
not the niche, because that is also going
to help you to expand. If you know that your
target audience is maybe like dog owners or dog
lovers who don't have dogs. That would make
sure that that will make sure you position your
products in a way that you are not offering customizations and stuff because that's not really
what they value. They don't have a dog. They are valuing something else. They're valuing
dog office decor, dog that decor dog
bathroom, Nucor. They don't, they're
not looking for pet portraits because
they don't have a pet. They're not looking
for the customization, but you weren't going to the whole dog portrait
space like that. It really wouldn't
make sense for you to not be offering customization. That is a huge product advantage for the audience of dog owners. I hope That's pretty, pretty
brief explanation of it. Consider which product advantage
is do they value most? You would want to think
about customization, free shipping, fast shipping, variety of options, low-price. Is this a price
instead of audience? If it's a price
sensitive audience, you may not want to
be targeting them because it wants your
prices are going up, they'll start dropping out. Do you want to figure out a
profitable target audience? Once you figure that
out, like I say, figure out what like what
kind of shipping they value, what their customization
offers like, what do they value regarding customization
and variety of options, what are your top
competitors offering? The top administrators
that are also marketing does sustain
target audience. If you are looking to market to the exact same target audience
as a couple of other, or maybe one other top
seller, top competitor. Look at their product photos, the language that they write
in their social media pages. Look at everything. You know, there's shop
front, the cohesiveness. What is the aesthetic
of the photos? What is the aesthetic
of their brand, like? What are they offering
to their buyers? Is it like a premium
lifestyle experience? Clearly, a lot of time some of the top slides are
targeting a more premium, no target customer,
because it's just a lot more profitable
that way and their positions or product as such. So you want your own shop
to be at their level. You have to replicate them
and be better once you've had that profitable target customer figured out and you know how to market to them by writing in the way that
they're searching. You also kinda wanna do a very brief swat analysis of your shop and swat analysis, strengths, weaknesses,
opportunities, and threats. This doesn't even have to be
a full writing down process. It could just be, you know,
your thought process. So a swat like what are
your shots strengths. Do you have more variety
there than your competition? Your photos more attractive? Do they convey value? Are you targeting longer
tail keywords over short tail keywords
like a long tail. I always want to briefly
explain what I mean with that. So a long-tail keyword would be artistic dog
decor. I don't know. That's pretty,
that's kinda random, but artistic dog
the court will be a longer tail keywords
and dog the core by itself gets a lot
more competitors are targeting dog decor. Your shank would be in targeting relevant
long-tail keywords. Because when people are shopping
with long tail keywords, they're normally ready
to make a purchase. They've narrowed down
their search to get it, to get selection of products that they
actually want to buy. Are you targeting keywords
that have to do with gifts? On Etsy? Gifting is a lot when people come for him, when
people are searching gifts, they've already made
a decision to buy allow the times they know
that they need to give. The question is, what are
they going to be buying? But it's going to, at some point of purchase is going to be made. So if you're able to position
your products as gifts, definitely, definitely do so. Another strength
would be if you have a strong social media presence. Course redirecting traffic
from an external platform. Social media, That's great
As he's going to reward you for it within the
search algorithm. Like it makes sense
because if you are bringing customers
to their platform, that is, that's a
huge plus for them. So they're going to
promote you accordingly. And if you have an external shock to
do to direct traffic, traffic foam as well like another Amazon shop
or a Shopify shop, or just a shop somewhere
else that you can also be delivering traffic to Etsy from if
you're delivering external traffic to Etsy,
that is a strength. Some weaknesses. Are you offering less variety? You can think of predators? Are your photos unattractive? Do your photos not convey value? Are you targeting
short tail keywords? That is a huge weakness if you are only targeting
short tail keywords. And if your photos don't convey the value that your
credits are offering, especially if your
products are actually par value and the higher
value than your competitors. But you're not highlighting
that both with a leg, both on the product
photos and within the description and preferably like a bulleted
lists or something, then that is a weakness
because buyers don't know that you have a
higher value proposition. Your shop opportunities
that are you, could you build a
social media following? Could you repackage your
best-selling products to target more keywords? And my repackaging, I mean, just using a whole
new set of keywords, changing the title, the
description and tags, and then new product
photos as well. But it's the same product, you're just repackaging it. That would be an opportunity. Could you offer free shipping
by building the cost into the price of your listings and see actually has their
shipping guaranteed. Don't really know how
much that actually factors into search position, but they say that in fact is
a little bit into position. So if you're able to offer
free shipping guaranteed by building the shipping costs
into your product prices. That can be, I would say
that's an opportunity. What are your shops threads? Are you entering or already
in a saturated niche? Lot of saturated niches on Etsy. Jewelry is a hue saturated, nice clothing, whereas these are pretty broad
and uses as well. But even if you want
to narrow it down a bit like V and accessories like that's still saturated and you can always
enter a saturated nice, but just bear in mind that you are going to have to put in a lot more work to actually
get seen by buyers. And a lot of times you're
going to end up after you use the more paid
marketing strategies to make sure that
you're showing up. So just bear that in mind. I would say that that's always a thread entering
a saturated knees. Are other competitors off
or they cost-cutting. Are they offering
cost-cutting products? Like are there? Their products are essentially
the same as yours, but they are offering like
crazy low prices that are just going to put you out of
puts you out of business. Because at the end of the day, if customer can
tell that somebody else is offering a
product of equal value, but it's just a lot cheaper. They're going to buy
the cheaper products. You know, it's a
different story. If the cheaper product
looks cheaper and it's not offering the same value
and it has bad reviews. But if it had good
reviews and it clearly is offering
the same value, that is a huge threat to you. And you might be, why can compensate by lowering my price is that's still
a threat because you're really cutting into
your own profit margin and you're reducing
your revenue. So that's the thread. Cost-cutting products
is always a threat. And that's especially in
digital product niches. Lot of times, digital products, digital products stores will cut their prices because they can, that isn't a passive
product at that point, so they are able to do that. So you have to monitor what, what your specific
industry is looking like to know how to
position your prices. And that is why you want to make sure that your shop
is untouchable. Like you have a loyal Target, you have a loyal target
customer, loyal repeat buyers. You position yourself in a way that even if there are
cheaper products out there, people are still going to be
coming back to your shop. So you are putting yourself
in a way and I'll, I'll touch on that
a bit more as well. But keep in mind that the stuff that I'm saying,
it's very general. So you're gonna
have to do research within your own competitors. Within, like I said, your
target customer got it to research on your
own to figure out how to make your
shop untouchable. Another thread would
be competitors, really high marketing
budgets on Etsy. A lot of times when we are working people who
don't have a business, maybe you weren't full-time and you're essentially
competing sometimes. But actual businesses that I've decided to expand on to FZ, that's a threat when they have a much higher marketing budget. Another drought would be
competitors offer products that address pain points that your
own shots products don't. They've done research
and wanting to your target customer
and they know your target customers
pinpoints better than you do. And they're addressing
them, those pain points, then yeah, they're
gonna get more sales. And that's a thread. So you can kind of
figure that out. And I'll touch a bit more on
how you could figure it out. Pinpoints that you're not
addressing within later videos. Let's go ahead and move
into the next video.
3. Keyword & competitor research + analyses & tools to know: So that last video was pretty intense and covered a lot
of material in there. So I'm gonna kinda continue
off of that a bed, but moving slightly into
a different direction. Regarding more about
product research and keyword research, some very important stuff. So lucky I mentioned some threats do come up
within your competitors. Sometimes you don't really know what advantages you need to be offering through
your products. You don't know what pain points that your target customer has. Hopefully your research has
proven to you, you know, who your target audience is
and what the greatest value. But if it hasn't, you can do someone
research by looking at your competitors products
and looking at the reviews. I'm talking about best-selling products and looking
at their views. When you look at
positive reviews, you can pretty
quickly figure out what people love about
a certain products. And these are factors
that need to be implemented in
your own products. And then we look at their
negative reviews or their butts and the
four-star reviews. You can also figure out
shortcomings and get capitalize on those gaps that your competitors
are not filling. Look at both the negative
and positive reviews when you were trying to
do some product research. Since this can also
help you in creating, creating products, you know
what to include in them. But if you already have those features within
your products, you just know that you
need to highlight them. Sometimes people even will
purchase gasoline products to look at them very closely and differentiate
your own products. And this can also include
the purchasing process. Once you buy a product,
you can see what your competitors
are doing and see if they're following up and then see how their packaging looks. You can see what kind of sales you're offering
promo codes. There's a lot you
can see when you actually purchase a product. You don't want to start
replicating stuff. You don't want to infringe on
anybody's like copyrights. You, you want your products
to be differentiated, so be careful of that, but you can look closely
to make sure that you're replicating the
purchase process and making sure that what
you're offering is exactly on par or above
it, what they're offering. So once again, you may also
want to look at sales and set your pricing and
pricing strategies around what your competitors,
competitors are doing. If they're offering
evergreen sales of 50% off, then you should probably
be doing that as well. But said it using sales to price your products to where
they would be originally. So it's not really sale, but it looks like a sale. So if your product is worth $20, you want to sell it for $20, then you would set
it to be above $20. So you could use a
discount and get it back down to $20
to make sure that customers make sure that it appears that your products
are very high value. You just have to be
discounting them and the customer is looking
at the product. So for some deeper
or product research, I have quite a few tools
that I could recommend. And I also have a process that
I will recommend as well. So use Etsy and google.com. Google.com, the search bars in conjunction with
third-party tools to find low competition, high search volume
keywords that are 100% relevant to each product. So I highly recommend
prioritizing long tail keywords. These are the longer keywords
that are more specific. So I gave earlier like artistic dog to
coordinate a great example, but that would be a
long-tail keyword overdrawn the core by itself. So Target long tail
keywords that you are using these third-party
tools to validate, making sure there's, there's
actually high search volume, relatively low competition. Definitely want to look at that. And like I said, intensive competitor
analysis as well as see what keywords your
competitors are targeting. Sometimes this doesn't mean like replicating what
keywords are targeting, but knowing what direction
to take your products in. So if there, if there are targeting certain
keywords, so much, It's as easy as you typing
in the key risk that they're targeting into the search bar and seeing what Etsy
is recommending. And then using the
third-party tools like Crump, their
Chrome Extensions. I'm going to mention
them in just a bit that will show you the stats that East search
query has associated with it. So it'll show you search
volume and it will show you in a competition when she kinda click into it and do
a bit more research. So those tools that
I would recommend, I have played around with
quite a few of them, and I feel that each
of them does offer some pretty unique advantages for those Chrome extensions, sale samurai and ever be, I would actually
recommend both of them because they have
different numbers. And that's a big concerning
when you are trying to figure out search, you know, search volume per search query, like they'll show
different numbers next to the search query when
you're typing it in. But generally, they're both
trending within the same. Like if a search query is
higher on one every B, then it's also going
to be higher searches on steel Samaria as well, but it could just be
different languages. So I like to have both to kinda find a middle point between what those numbers are. I forgot how profitable that
search term actually is. And also every instill some
arrivals really good for product research and looking more in depth than what your, what your competitors
are offering and what products
they have are doing. They're doing well. Because when you're
looking at SU can't really, lot of times Unless they have an enable, you can't tell sales
volume history, but those Chrome extensions will not tell you how many
times the product has told the anticipated
estimated revenue. These are estimates, but
normally they're pretty accurate due to what these, what these tools
are doing on the, and they're pretty
accurate estimates. And it can help
you to decide how profitable you offering a
product actually would be. Product researchers rate within every B and sales samurai, I would also arcuated
eat rank.com. I use the Pro plan just for Competitor analysis as
well and finding keywords. All these tools in conjunction, I would definitely say,
is the best route to go. Rank will offer you
a bunch of ideas within one database and sodas, sales samurai and every view. I just feel like
earrings seems to be a bit more comprehensive. And it just offers a different, offers more functionality than the other two platforms do. But in conjunction, I think it's really smart to
use them together. You'll notice that you
won't see a lot of times it won't even show search
terms that when you type it. And so we started
having something to Etsy still samurai and everybody was show that there are stats for like people are searching
for these search terms, but they're not
showing up in earring. Earring will still
show the very hot, like the highest
volume search terms. I know the normal
go down and start showing really low volume
search term as well. And I don't exactly know
what criteria lyse them, know which ones to
put in there or not. I think the thing we're
working with what they've paid at t to access
because at two dozen, they don't sell
all of their data. And what it is is that
they sell different pieces of different companies
using them altogether and conjunction makes for the most comprehensive and best
optimization strategy because they're selling
different pieces of data. And I've heard this
from different sources, that they're not
going to sell it off because that's
extremely valuable. And I think it has to do
with privacy as well. They're selling
different chunks of their data to
different companies. And I would also
recommend marmalade.com. I recommend marmalade actually a little bit less than
the other ones, just because I don't
use it as much, but I do still feel like
it's pretty comprehensive. And I think they have some cool features like you can search. Those show which keywords byproduct photo
people are targeting. So I think that
that's pretty cool. So you can see like one keyword, you could see all
the products for product photos for one
keyword versus another. And when you type in
a related keyword, I'm not doing a great
job explaining it. But if you type in dog the core, this is a newer feature
by the way too, but they will show the
product photos and those show the keyword that another keyword that the people who are targeting
dog decor or using. So if somebody is
targeting dark decor, they'll show ordered
by number like the photos that have
to do with dog. Dog and dog are keywords. They're going to sell. Dog decor and dog wall
art keywords like how many people are targeting these key barriers and
conjunction like both of them. I knew that there was an okay
way of explaining it for some more Google
just Google Google specific, but like come on. Like I said, 30% of
purchases start on Google. So Google is clearly huge. So tools that use
Google data are really good to use as well for optimization of your Etsy shop. Your Etsy shop products
also show up on Google and they're normally
show up in Google shopping. But if you'd like your sponsor, those shaky show up
like right at the top. Even if you've just typed in a product like search
term on Google, they get social but the
top with your sponsor, but they will also show up. I'm going to Google
Shopping if they are relevant to what
the buyer typed in. So the tools that I
recommend for, you know, not at tubes to fake search engine
optimization and would be key search and
keywords everywhere. Those are the two that I can
recommend for right now, but Google trends as well, I don't really use
that a whole bunch, but it'll also show
trends by data. I think it can be really helpful for figuring out whether you actually want to go into
creating a new product. Figuring out whether it's
just currently trending or if it's something
that's always in demand. And also can help you
plan for big seasons, holiday seasons as well. So those are the
search tools that I recommend and everything
is going to be linked down below. I would recommend if
you have the times also export the data
that you are using, the search term
data that you have, the keyword data
and putting it in a spreadsheet and order it by sales volume or search volume descending and then
competition ascending. So that'll kinda help you
help guide your efforts a bit more as you go into creating
an optimizing your products. And once you have
some keyword ideas, I always would recommend typing the hyper
relevant keywords into etsy.com to see what
Etsy is suggesting that. And then use those extensions
once again to figure out the best keywords to actually use and figure
out if you can make your search terms even more, longer tail, but it's not going to hurt how many are
going to be typing your, typing your products, typing in search terms to
find your products. So let's move on
to the next video.
4. Expertly create listings: Now we're going to move more
into the actual listing, creation and
optimization processes. In writing titles, you should leave with nouns and
follow with adjectives. So you want to write
like buyers are searching and buyers
are thinking. Like I said, that's
why that could target customer research
is so important. But when you start
titles with nouns, you followed with adjectives. You are capturing the majority of customers who start typing
on broad keyword into ETC, and then narrow
their search down by the adjectives that
Etsy suggests. On the end of the keyword. Dog, the core digital, even though that's not how people would speak in real life, that's how they search, look as though they don't even, a lot of times they
don't even realize that that's an option. They don't know exactly
what they want. So they're using the
search search platforms to help them figure it out. So that's how I
would say, right? Like how they are
searching and that works, that captures have a lot
more of your audience, then writing it
in a way that you think that they would
actually be speaking. So that research all goes into play with data keyword research. And you've got to
know what could they search for to find your
product and figure out how to position your products within what
they could be searching for. There are a lot of
weight directions that somebody could take to
find the same product. You need to figure out
all of those ways also, when you're creating
your products and you were figure out what
keywords you want to target. Look at your competitors. This again, comes back to the competitor
research and analysis. You want to see how your
products would look sitting next to competition in search and those
searches are made, your palettes look better
or do they look worse? And this does have to do with, of course, with
the listing photo, but also what the listing title, and also with the price. All of this goes into play and you'll want to
make sure that if you are addressing your customers
greatest pain points, that this is highlighted
either directly onto the same photo and that's
typically better so that you're not using a
bunch of keywords. But you could also have it right at the beginning
of the listing title, like if you were offering
free shipping and this is something that your target
customer really values. You could put it either on existing photo or you
can put it right. The first few words right
under that listing. Right? Right into that
listing, I guess, because every single word within your Etsy title is valued are
weighted the same by Etsy. So it doesn't really matter
where the words are, just matters that the
words are in there. So you can start with
something like free shipping. And it's not going to
take anything away from the later keywords and putting it directly
on the photo as well as smart because that
is what people are seeing. That is the biggest
thing that people are seeing when they're
seeing your products. And sometimes they
might just brush over the description Last time, say like, I don't really know. Sometimes they do and
sometimes they don't. But having it directly on
the product photo as well, highlighting all
the pain points, the greatest pain points that your products address is just a really,
really smart move. And it's something
that a lot of times your competitors aren't doing. Your, your audience. Don't know that you're doing it, but they don't know
if they're doing it. They're going to click on
your credit because they know that you're addressing
their pain point. Also rearranged shadows. I recommend admitting
dividers, a meeting commas. You can turn it a
lot more keywords when you do it like that. So you can target if you type
in digital dog the core, and then you follow it up
with principal dog wall are, you're targeting a lot more keywords and you
would be if you put a comma in between digital dog decor and
principal Waller, you're targeting digital talk decor, you're targeting dog, the core principle, then
you're targeting principal, like I said, wall art. It just gets a lot more comprehensive when
you allow yourself to not have those comments
in there and just kinda put in those fillers. Fillers. But like I
said, digital principle, those would be like
an interchangeable, I'm like download. You can have those
in there and then be an adjective that you add on every single strong
keyword that you have. Not the best way of cleaning it. But I think that that captured
what I was trying to say. I would also say to
definitely include your strongest long
tail keywords within the first 200 characters
like your description, because that is what
Etsy is using for search engine optimization and what they actually
send in their latest SEO up seminar. Then they do every
single year they sent, they're using those
first 200 characters. Not exactly for optimization, but more so to
match to what they know the specific customers
are searching for. We can't exactly
explain that to you. But I guess they if they know that a customer
is interested in the things that you have within the first two characters of
your description. They're more likely
to show that product with specific customer. And keeping my eye may actually, it may actually be
150 characters. I think it's 200 characters that are weighted by Google and 150 characters that go into
what I just said for x here. So once it's those first
two in your textures, for such as search engine optimization purposes on Google, you should still have
those filled with long tail keywords as well. But for the waiting thing
that I just said with Etsy, you want to make sure that
those first 150 characters Your Title can only have
100.140 characters. As you can see, there's not
much real estate within, like write that first
two sentences or so. But you want to make
sure that they are very you're using that real
estate very, very wisely. So for coming in
with product images, saying that whole
listing creation tip, I would definitely
recommend using etsy.com and looking
at your highest selling competitors and making your images look similar
and then better. And that's like looking at all. Sometimes it takes looking at all the best song list things together and kind of see the aesthetic that seems to be resonated the most
with that audience. Joe, look at them all and then positioning your
products pretty similarly, but figure out how
to make them better. And sometimes this could
be, you could come to outsourcing a graphic designer who would just do it
better than you can. You can also use design inspiration.com that
helps you come up with a lot more very crisp and
clean photography ideas and just product's image ideas as well, and design
inspiration.com. And I would also recommend
if you're using Etsy to go into a private window, incognito window to orange to do that so that you will
have no data associated with your account that's going into the products that are
showing up when you search in a specific search
term because as he does use your previous
search history, they use what you've
previously clicked on. All of that goes into figuring
out what products are showing up the highest
within search results. And you don't want
that showing up. Here. What products are best-selling
if a guest was going on, Etsy and somebody
who's going on and see who hasn't been on Etsy as much. You want those pure products to be showing up so you know the replicate them and
they are your target, like they are your
top competitor is not exactly what's showing up when you're
searching your products within your own account. So keep that in mind as well. A little hack for you. Regarding your listing images. I would say to have ten ideally attractive Lee edited
photos per listing. Know what texts
overlays that convey their products
distinctive features and advantages over competitors. Prioritize that cover photo to put some extra
time in it if needed. Adjust the contrast, saturation, the vibrance, et cetera. If you're using mockups, it
should be your best mockup. And then I would also
recommend that you have a context shot, shows the different
products pinned together. Then you have a
shot of the product relative to a
common size object. You have a group shot
showing all the comparisons. You have a packaging
shot that show the packaging if it actually makes your
product look better. If it, if it, if you know that
it resonates with your target customers,
show that packaging. But if it doesn't, don't
show the packaging, also show a front side and
a backside of the product. So a process shot that is a staged shot that
is attractive, totally exactly show
that real gases, but something that's
like behind the scenes, quote unquote, they just
looks really pretty. Now let's myosin that you're
actually feeling it as well. And then a long rectangular
photo as well that you can also re-post
onto Pinterest. So that is some very
specific photo ideas. I would also say that if you have ever had
someone to respond to your products with
something like I expected it to do
X, but it did why? They're kinda upset about it
and then take a photo to be proactive to the future
customer service issues of, you know, take a
photo of it doing y so that people know
that it does wind, it doesn't do X and this
shouldn't be a future issue. So also keep in mind
for listening photos, that filename goes
into SEO as well. This all has to do with
the metadata of the page. So name on your files in a way that targets
the keywords that are most relevant to
the product and that you want your shot to
be showing up for. So I would recommend to
Shift-click all the keyword, shift, click all the file names and then bulk rename them. Within your, I guess your shop, your window finder or your
MacBook find something. And then to also add alt text. This is a new feature at Etsy, but you want to add
the alt texts as soon as you do that
is for people who are visually impaired and they
need it to be read to them. But outtakes does also
play into SEO on Google, so change the alt text as well. I would also recommend
that if you have any market leader
products that you heavily promote them and
other listings as well. So within the description, and you have a product that is that is your best
product that's selling. And you have a bunch
of variations, if you like, maybe you have
all your variations, listen, and one product, that product has a really wide price range, just really good value. Or it's relevant to the product that you're currently editing. You want make sure you're
linking to that as well so that you're
directing customers to that product because
you want your sales to be going up like you like, if you know that the product that you're currently
writing like, you don't really know what the conversion rate is gonna be. You don't exactly
know when Japan, it's saying if this
is what people is going to keep our
gonna be wanting, but you know that
this market leader product is what people want. You're going to want
to link to that within description as what offer people a bunch of
options in one place?
5. Optimization process walk through!: Okay guys, I want to walk
you guys through high optimized one of my clients
best-selling listings. So this is the backend
of their shop. They're doing very
well and their best selling this thing
is right down here. They're handwritten
recipe cutting board. I see you can see this title. It's not grammatically correct, but clearly you can see that something was done at very
right with this list, Same with the 266.8
k in revenue. And I want to show you
how it was optimized. So you take a little bit
of a closer look at it. But really, what I want to do is I'm going to walk you guys exactly the process of how
I went about doing it. So this is a title
in its entirety. This is a better view
of the listing image. And we're going to
click view item. And I'm going to close this out. And to really replicate how
I approach optimization, I'm going to go in and
sign out their account. Like I said, I wanted
the previous videos. You have to sign out in
order to have Etsy get rid of all your previous search, your search history,
your search behavior, because as he keeps,
don't have all of that. So you want to log out so nothing is
remembering and everything. It's like the pier,
it sounds weird, but it's the peer search
results sounds like a guest with C. Essentially. This is how it would look. And I want to go ahead and you guys can take note
that there is a seal the ends and 12 h that too is very much well
part of the strategy. So I've set it up to have 36 h sales every single
day for the next week. And then this is going
to be a repetitive sale we are leading up
to Father's Day. So it's gonna be at least
up to Father's Day. But really this is
a good strategy for anytime of the year because this timer comes up
and it says seal into 12 h as little sense of urgency, I would strongly
recommend running a sale. Running like sales of maybe
like three days or less. So that that timer will show up and it does create
that sense of urgency. So now that we're logged out, I'm gonna go back and
we are still logged out even though you can't
really tell right here. But I'm going to show you
what I would look up. So I know for this
shot that I see keyword would be
personalized cutting board. And that was, that
was literally how I started out with optimization. I read a little bit of
research on the seed keywords, what you can pretty
much look and you can tell already know that personalized cutting boards
they sell well on Etsy. And I have two
chromiums interests and saw that show
the search stats. So this one is every b in
this one is sales samurai. And you can see that the data
does look very different. All I can tell you what that is, that different tools are sold, different pieces
of data from Etsy. Etsy would never sell all
of their data to any tool. They're working with
different portions of data. From my personal experience,
as you can tell here, every B almost always shows more searches than
sales samurai does. And I think that ever be must
just be given more data. I'm not entirely sure
why that's the case, but each tool is
useful for it's own, useful for it's own
competitive advantages I find ever be is really
good for Product Analytics. For where shop analytics
like looking at the very lowest
level of details, like the shop and
the listings to analyze and see if a listing
is actually performing well, even if it is on the first
page of search rankings, somebody who's not
actually performing well, it just shows up. So ever be is really
good for using that and then sail samurai, it'll give you even more
keywords to research. As you can see, these are all
sale samurai suggestions. If I click there, it'll show
me even 500 more keywords to have to do a
personalized cutting board. So both are very useful for
their own key advantages. So I do want to have access
to other tools as well. But for I really like to use etsy search engine like more
so than any other tool, more so the earring
or marmalade crest, a Laura, I like to use etsy.com itself because
this is real time. This is real-time data
that you're seeing. You're seeing
exactly what Etsy is recommending to buyers
and they take this in. This is not like sometimes
when you look at irregular shaped something like a search firm that
was doing really, really well awhile ago. It looks like it's
still doing well, but it's not actually
still doing well. Even if you typed into ETC, wouldn't even come up as
a recommendation anymore because Etsy has moved onto
recommending other things. So I like to use right here for those real-time
search suggestions. As you can see, you see personalized
cutting board wedding gift is a very long tail keyword. And that is essentially
how I would go about creating an
even longer title. So now that we know
personalized cutting board wedding gift is a thing, we can title the listing
personalized cutting board. That's how we would start it. Then we would get
rid of personalized. This is a really good
strategy for just targeting as many
keywords as possible. So finish up, pick
out personalized. We will see if anything
else as suggested, asked her after cutting
board wedding gift, nothing else is suggested, we could go ahead and get rid of cuttings if anything
else has suggested. And then we would
get rid of that. And then we see wedding gift. And then we would see any
of these are very relevant, like a hyper relevant
to the product. So I think the most
relevant to that one, and we want to follow a wedding gifts for a
couple of personalized. That would also be
a good strategy. Or you could also do a bit of improvisation here and see if wedding gift cutting board is something that
people are looking up. Then we will see, and
you can see that it is something that people are
looking at sunrise you do, it does take some thought,
a little bit of research. But for this one, I
would move ahead and doing wedding gift
cutting board in grave because clearly engrave is something that is
already know for a fact. That is a way that some
people start with there. They start their search
queries with engraved. So I've already done a lot
of research for this shot. And when I know that shot has
a lot of related products, I do do it like this where I have a whole spreadsheet setup, where I put in all the
keywords that I find when I'm doing that kind of manual
searching through ETC. And I do manually type
all of this stuff in. So you can see I typed it, I said it would cutting
board and then I added in everything that was followed
up after cutting board, went onto cutting boards, followed up everything
that I felt was relevant How good search volume went on a cutting board
personalized and these were the best recommendations
that Etsy provided, went on to cheese
board and then they're just there were two that
I thought were relevant to his products or
their products. And then I've moved
onto the motherboard. You see back down here we have cheese boards, cheese board. Lots of we had started
charcuterie board, serving board. And these are just
all recommendations along with their sats. And this was all
typed in manually, which does take a
little bit more time. But when you have a lot
of related products and you don't want to be constantly typing into the search to see
what they're recommending. This can be very, very useful, like how I just said that, that it was good to see
that wedding gift King word engraved was a strong keyword. I could go back
here because I know that at one point in my
research I did start with engraved and I can see I can use any of
these at that point. So to follow up after wedding
gift cutting board engrave, to start that new keyword, I would start with
engrave and this one, by this essentially
saving characters and I am targeting to key rates with that
one word engraved. I would do in grade
and then I could follow up with
cutting board with Handel in grave cutting
boards anniversary because he's already
know that these are search terms that are
being highly searched for. We can walk through this, this, this spreadsheet just a
little bit more so you can understand exactly how I
approached optimization process. One way to start with
a really good keyword, static keyword is
to look at what competitors are doing
that are doing well. These are competitors
that are performing well. And if you're seeing these, you can see the variations too. I didn't want to show that. So I even see on each one I showed the variation to see exactly what their
pricing strategy is. I was looking at whether
they had product videos, looking at what their
photos look like. So part of what I did
optimize this listing, what I did up the
contrast and exposure, the vibrant, I added
these labels on here. And that will boost, that clearly boost
conversion rate and click-throughs as I've already seen it through the shops stats. And it was immediate, as I suspect it because
it's this product was ranking on the
first page and it just wasn't all the way at the top. So this was the original like this is what the original
image looked like. So you can see that
there was clearly a lot of room for improvement. So I really made it
more competitive with other competitors are
doing because he's, you know, if you can look at this and
you can clearly see it, somebody edited these photos to look even better
than they did. And then that label that show today shipping
available at checkout. That's also that was a smart move and we can see
that it's a smart move. I'm able to stay that
because I looked through these these listings
reviews and I saw that the advantages that their
target customer most highly values is fast shipping
and high-quality products. So fast shipping, high-quality and really good
customer service. But we're really
what I kept seeing repeated within
customer reviews. So that was how I
kind of decided what labels I felt needed to
be placed on the product. So by showing three
days shipping, I show that that the listing or this product can be to the customer pretty soon
after they order it. And then that free mockup label for you to approve
before shipping is just a way to show really
good customer service because that's not something
that anybody else was showing on that first page. Search results showing that they added a little bit
of competitive advantage. People realized that they
would be involved in the purchasing process
and the shipping process. And they could tell that
it was gonna be gauged process where they
weren't going to receive a product that
they maybe did not like. So I looked at, typically when I'm starting
out, could be pretty intense. Competitor research
and analysis is crucial to creating competitive
products naturally. So I want to touch on the
pricing strategy as well. Why did look at variations? I wanted to see how they're
able to price their products. You can see a lot of
them price and lower. We see their lowest
variation is 39, 95. Their lowest product
variation is 1999 there those product
variation is 29, 99. But because that's their
lowest price product variation is shows up in Etsy
search as you know, 29, 99 plus, etc. and it looks like it's
cheaper than their products, but it looks to be
of the same quality. So that is a strategy
that I'm also working on as well
with the client is to come up with a
loss leader strategy where they're able to offer, come up with a lower
price variation. Maybe like an even smaller
board that will allow them to be priced near where the, closer to where their
competitors are. So that is another strategy that I would strongly recommend. That loss leader strategy is very pay works because their product looks to
be of the same quality, but it's cheaper if
you were gonna go with the cheaper option
a lot of time. So you want to make sure
that our products are Pretty close to that price. That those price points as well, they're doing well
on the platform. So you see I put down all these shop all
these sharp changes that I just wanted to
make sure we're done. New shop announcement, three touch points in the
customer service process. Because once again, reviewing
the customer views, I was able to realize
that customer service is something that
they highly value. So I want to make sure that
there are three touch points in the customer service process. And what I recommend
you, the client was that they reached
out to them immediately after purchase when they were
customizing the product. And Sheldon the mockup, which they were already going
to show them the mock-up. So that was that was the recommendation that they
were already implementing. So that was good. And is there anything
else on this page? So I wanted to also mention to use as many words
in the tags as possible. So you can see the tags
and this listing here, the bottom or you go to the backend and show
you guys them as well. But near the bottom here you
see the tags that I use. And I was very strategic and
making sure that I did not repeat any short tail
keywords for the most part. D I said custom recipe board
serving board wood and yes, these keywords, I was using
them to target longer, longer tail keywords that I
knew were being searched for. Custom recipe for
serving board wood, wood cutting board, charcuterie board,
handwritten recipe, all these keywords, you
can see that the shortest, so keywords are not
being targeted twice. So that is the smart move. You're able to do that. I would strongly recommend
that you do that as well. You'll see the to recipe
board, boards recipe. Those, they would, even though
they sound pretty similar, they do end up targeting. They are hitting what
buyers are searching. So buyer searched differently for the same products and
we want to make sure that we have as many keywords buyers are using to find
that one product. So also I said for the, I touched on this in the last video for
the listing image, but to make sure that
the shoulder boards sizes relative to a common
objects so that buyers, when it had that question, they wouldn't there wouldn't be any problems post-purchase,
we were like, Well, I thought it was bigger
than it ended up being or smaller
than end up being. So that was another
recommendation. And then for market
leader products, heavily promote them to
other listings as well. So they know that this
handwritten recipe cutting board as well. I strongly recommend
them to put it in other related listings to upsell buyers to go to this listening
because they know that buyers like this listing is resonating resonating
with the buyers. Also, another change that I made was to add the brush
border upgrade in the backside
ingredient upgrade. They bought they offer
these within their shot and they were not linked
to within the products. So it's for the
optimisation strategy. I'm looking all of them, like I linked this with
all those products. So the rest order
upgrades, like I said, highly valued by customers to have their product distinctly as pop as soon as
possible for this, for this on target
customer segments. So I added that very high
up within the description. I added it to the description
in the first place, as well as the backside
ingredient upgrade. Both of these would
be considered up-selling the customer
because when they click it, they would end up splitting
20 additional are $24.75 additional just
to rush the order. So that is an upsell and
then the backside engraving, I believe it's like $120. Yeah. So it's like 19
$0.80 upbringing. So both of those would be
upsells as the buyer decided by those in conjunction
with the other products. So if you have any kind of customization features
and additional listings, definitely make sure
that those are linked towards the top of
the description. I would even recommend for
some of the other products. Had it before. You can even click learn more
about this item. I had a little before that
for most of the products. So I'm probably
actually going to move these to be even higher
up than they are, but you can even see
when the description. But in these first
200 characters, I included keywords as well, for both Google and for Etsy. So you would see handwritten
recipe cutting board, that is a search term that I know people are searching for. You can see I included hardwood as well because
that is pred absorption if people are searching
for recipes and gray part of search term that
people are searching for. Personalized recipe
for board and grade charcuterie board
because then serving board, custom cutting board and then NRC grade for
retirement gift, birthday gifts are all
ways that consumers were creating even
longer tail keywords, and these are also based off of etsy search recommendations. I do also want to mention
that because this shop has a very generous as budget, I did use a lot of the
keywords that they were using within there. I use a lot of the keywords
that I knew that buyers are searching for or from
their ads stats. If you look within at the ads, it'll show you what buyers are searching for and I'll even show you those that have a
high click-through rate. And I organized the spreadsheet in a way that I could
clearly see all of that. So you can see keywords
pulled from at the ads. I tried to organize
it byproduct. So for the handwriting and
grave cutting where that ya just the search terms, the highest click rates
were personalized. Cutting board recipe, cutting
board, cutting board, personalized, cutting boards, handwritten recipe in grave. I know that looks
strange, but that is exactly how it was written and I even checked in Etsy
search recommendations. And when you start
typing a cutting board, Handwritten. They literally, this
is exactly how they suggested with these
three dots at the end. So I don't quite understand why, but it clearly that is what
people are searching for. It then engraved cutting
board, all of these, we had very high Click Rates. So I did really try to include those within
the product as well. I do that. You might be like, well, if it's already
showing up in ads, you really have to
optimize it that way. And I would strongly say yes, because if you don't optimize it to include
those keywords that buyers are searching and clicking because I see your
product and it resonates, then you're leaving
plenty of room for your competitors to optimize
for those keywords. And then those competitors
are going to be showing up and you're gonna be
losing those seals. You would have got
because clearly the product does resonate
with that target customer, but you're letting competitors
come in and capture them instead because
they are actually including those keywords
within their listings. So definitely include
them within your listing. And you can within the title, the description, and the tags. And I did do a bit
of target customer research is all organized. I mentioned the product
advantages here as well. And I did that by
copying and pasting and reviews that kinda showed. They show kinda
trends, like I said, that high-quality, the quick delivery, the
excellent communication. So I copy those in just for
the client to see himself. And I did kinda narrow
it down to be a bit more like wedding guests
for their actual audience, since I seem to be the most
profitable customer segment. And then like I said, the photos app highlight and you know, that they're really just make the product
look more enticing. So like I said, I know
it's a lot of competitors. We're adding in photo
adjustments that really enhanced the wood texture
and the features. So I was Charlotte
recommend doing that. But like I said, for
your, for your products. So notice what your
competitors are doing. And don't just try
to replicate it, but try to make it better. And that's where you
could see I did. I added in those enhancements, but then I also added
in those labels. And I really did
everything I could to make sure that it was they look like the best looking products on that first page
of search results. So we can kinda walk
through this spreadsheet, just makes sure that everything
I feel was targeted. So these also came from
Etsy search stats. Like I said, you have
any existing data within your shot
where it's used, showing you the
search transcripts are using to find your products. And you notice that they
have high conversion rates, click-through rates or whatever, I would strongly
recommend using them. Note that conversion rate
of 100 per cent is not always the best
search terms to use, because sometimes it's
just very few searches and the few times people searched
it, they did click through. But I would strongly
recommend going with for the search terms that
people search for more. But they didn't click
through as much, but it was higher searched for. So some of these, even though they have the
word convergent rates, there are a lot more searches in those 100% conversion rate. So I would strongly
recommend using some of these ones down here, like personalized cutting bird, Father's Day cutting board. But all of this takes some
research and some dots. So just give it the
time that you need to target effective keywords
and be ready to survive, go in and have to change
some of those if you rise, if they're not performing
as well as you were hoping that they would. This is a bit deeper into
the competitive analysis. I was showing the exact tags. Like I said, these are all good seed keywords to
start your research with and show the pricing
strategy, the shop link. Trying to show as much
as I could more than the market research
and analysis. I was also, this was
pulled from cell samurai. They kinda get some more ideas. All of these are pretty good. Like I said, I was still
kinda back check them with the Etsy search
recommendations as well and ever be in the
sales him, right? Chrome extension,
anything that you pull from like eat rank or marmalade or anything like that. Now, on to the next video
6. Customer retention & attracting new customers: Now I want to talk about
customer retention and at driving traffic because that's
really what we all want. Greater traffic leads to greater sales and that
is what we all want. Tea shop owners. So first I want to touch on
the buyers that you were able to get directly through
the NC platform itself. So essentially most of us, when we're starting
on an Etsy shop, we'd thinking about
the buyers were already on it because
there are a lot of them and they get d is like the third biggest
marketplace online, at least in the US,
after like Amazon, eBay I believe might be Walmart. Remember, but it's a really,
really big marketplace. And of course we
want that traffic. So the bias is you are
able to get through etsy.com itself when they're searching and they
find your product, you want to make sure
that you are able to retain those buyers because
they are very valuable. As I touched on earlier, repeat buyers are a lot easier to keep them
getting new virus. And essentially if you
set up your shop high, so what you just set it up for a target customer and more so than for a niche that you'll be able to expand
your product mix, offer additional products that serve that target customer. So when you get one of
those target customers, you really want to hold onto them because you know
that you're gonna be extended in your
shop in a direction that is going to benefit them. And you know, you're gonna
be creating products and even e-mails that resonate
with them once again, hit it on the e-mail
list one more time. So just to encourage
retention of your buyers, I would strongly recommend
that you include links and your shop announcement
and in your shop banner. And essentially here you
would want to direct to an e-mail list or offer, some kind of offer that will keep people
wanting to come back. So even if you tell them,
I have an email list or I have an Instagram
or Facebook, go follow it,
subscribe and you'll get your promo codes
are no good promo code. Here is the first
time subscriber. As soon as you subscribe or as soon as you follow If
you're able to set that up. So you really want
to encourage that retention and external
platforms as well. And then also encouraged
people to follow your shop. You people can follow
shops, recommend Etsy. I recommend putting that near the bottom of every
product description. And even within photos. So anywhere within your shot, like essentially
you want people to be staying on your shop
for as long as possible. I want them to
remember your shocky. Of course they're on etsy.com. But on Etsy. Etsy is just pushing
any shop that they feel like it's going to
resonate with that customer. You want to push your products, you want to keep people on your shop within
your descriptions. Like I said,
encouraged people to follow within your listing images you
can do encourage you to follow as well and
make sure to also be linking to other sections in your shot to other
products in your shop. Hitting back, I'll get on
that market leader products. You have a product
that you know really, really resonates
with your customers, has a nice, large price range, has good amount of variations. You really want to be
linking to that product as much as you can to
encourage people to go look at it and to stay on your shot because you
know that that's going to resonate with them and there's a good chance that they
are going to buy it. Also linking to other shops
sections, if it's irrelevant, I especially encourage
this for the shops that section that the current product is in that the buyer
is looking at. So it'd be like for additional options within
my spreadsheet templates. Click on this section here and then you'll be encouraged
people to go look at your spreadsheet
templates more so than clicking back
and going back to the Etsy search search page, I encourage you to stay in your page for as
long as possible. Include those links
wherever you can. Etsy does allow you to link within descriptions to
other SAP products. And like I said, you can type
it out on your banner as well and abandon people
can't actually click it, but you can choose a link shortener or something that'll make it a lot
more easy for them. But it's, I think
you could even put a QR code in it because
a lie he will do. Though they are shopping
on their mobile device. Some people do shop on their
laptop or their computer, and then you're able to
use their phone and scan the QR code and go
directly to a page. That is another
smart move to build that customer loyalty for getting traffic that isn't
already on etsy.com itself. And I do recommend this
even though it does take my work and I feel like it's kind of a headache when
you think about having to go and bring traffic to xy, it really is extremely
valuable and it opens up your earning potential so much more
because there are a lot of very warm buyers who are
looking for your products, but just don't know
where to find them. They don't know they're
on Etsy leaving out some people still
don't even know exactly, you know, they don't
know that xy is a thing, even though it's
so huge, they are still people who
don't know about it. They might be on Facebook. So going, leaning into my
external marketing strategy, I would recommend Facebook
for warm, very warm leads. And I would recommend
this in the form of Facebook groups for
that organic traffic. Because people in
Facebook groups, you already know that that is something that is
passionate to them. If they say, this would be Facebook groups
on your target customer. So if your target customer is their business
owners of trending, I want to get even
more specific, like maybe jewelry
business owners, like you're a supplier, then you would want to go
follow jewelry business owners. I'm enjoying groups of jewelry business owners
that you weren't gonna be right where
that customer is. And you are able to
present your products in a way that's non salesy And it's just very natural. And you're going to be
finding people who have problems and you're able
to offer a solution. And that is essentially that is exactly what she wanted to
be doing with your product. And we already have
these four are clearly looking for solutions. There are a lot
more likely to buy who just place it right
in front of them. So Facebook is really
good, and of course, it takes time and energy. If you don't have that
time and energy that I would recommend outsourcing it. Some good-quality
help who is able to, somebody who is able to craft messages and responses that would resonate with
your target customer. They're not able to do that. They don't even hire them. Or make the time yourself,
because it's really, really important if you
know your target customer, like the back of your hand, it really probably would
be come down to you being the best person to reach out to them because you
know their pain points, what product managers and
the most highly value, you know how they write,
how they're searching. So if you're able
to do it yourself, I strongly recommend that, but I recommend, I recognize the time and energy of course, is of the essence. So just make sure that it's done and done a higher-quality. Also, I'd recommend
pinterest.com. Pinterest is not fast. It has never been a fast
search engine or social media. It's kinda makes
those searches and social media and it's
never worked fast, but it has always
worked Etsy shops. So it takes some patients here. But if you have
those longer image that are recommended
in an earlier video to have a longer image
within your listings so that it can be Pin
directly to Pinterest. That is pretty, it
makes it very efficient for just pinning and
bulk to Pinterest. And Etsy does have functionality
that does allow you to pin directly to
Pinterest as well. Or you can use tailwind.com
and they'll allow you to automate pins to Pinterest. But it just makes
sure that all get on to the Pinterest platform. And you already that
keyword research he wrote, descriptions are resonating with your customer and you're
able to just copy and paste all of those
onto Pinterest as well and tailwind or even a lot. Last time I remember
they will auto pool that information
directly from Etsy. So it's very, It's very
time efficient process. And if you have that patients, you will notice over time, you will see that your search volume for your traffic is that
comes from social media. A pretty decent portion is
also coming from Pinterest. All those dots are
directly available within the EC2 dashboard under
stats and social media. So I recommend just kinda keeping an eye on where
all your traffic is coming from and seeing what tweets need to be
made if necessary. So really Facebook Pinterest and retaining the virus
that you've put on Etsy, those are gonna be your best bet for building a very profitable
and loyal customer base. Any other tool? Nothing. It never hurts to
get your feet on every other social
media platform as well as though she
were you think that your buyers are gonna be more so where you know what your
values are gonna be. But those would be what
I just said already. Those would be the
most crucial points to make sure that you are present and putting in some energy because those have been proven to
work in the past. And I don't want you
to waste your time. And regardless of where
your traffic comes from, a customer is a customer and you need to make sure you
are servicing them. Your customer
service needs to be of the utmost notch
on Etsy, okay? Because your competitors,
the top predators and I see they are honing their
customer service process. So you need to be as well. And it'll lead to so many more reviews and the review counters what
shows up at t-shirts. So you want as many
positive reviews as you can possibly get. And customer service and good customer service
is ultimately the largest driving factor in getting reviews with people. Feel extremely involved in the purchasing process,
the order process. Never at any point or
they left wondering, they are going to leave a
positive review a lot more often than if the effusion
then it ever reach all is he, they didn't really
feel served by you. And this is even for digital products,
for print-on-demand. I know that you want it to be passive and I totally get that. But it is passive for the processing part of actually
creating the products. But customer service is just
something that will never be passive unless you outsource help in customer
service is really, it's a non-negotiable
part of having Etsy shop. Because like I said, it's how you either
will differentiate, differentiate yourself, or make sure that you
are even a competitor, because your competitors already have really great
customer service. You're not gonna be able to
get in the door because they refuse or costly that
review kinda going up, those five-star
reviews are going up in yours, simply are not. I would recommend at least three points, three touch points. The customer service process. You want to reach out to them immediately after
they place an order. You want to make
sure that they feel assured that their
order was received at every aspect
was taken note of. And this is really especially important if
you're a newer shop, they already took a
slight risks with you. If you don't really
have much credibility, if you don't have many
sales are many reviews. They really did
honestly take a risk by ordering from your
shop compared to these very established shops at here until you want to
make sure that they feel reassured that that order is going to be
fulfilled and it's gonna be fulfilled
beautifully, successfully. Every single, you know, pain point that they have
is going to be addressed. So even with digital products, reach out and say something. No, Thank you so much
order for my shop. I mean, you don't
want to ever you don't ever want to introduce
any doubts in their mind. Like you don't want to reach
out and make it sound like, hey, I hope everything was
okay with your product, please let me know if there
was anything wrong with it. You don't want to
introduce doubts. You want to give them confidence when they place their
order and afterwards. So if it's a digital product, you would just run
reach out, like I said, Say hi, thank you so
much for ordering. Please. Let me know what you
think of the product. I'd appreciate any feedback
and please leave a review. And if you'd like
to keep up my shot and follow me here on Instagram. I wouldn't even make
some more person. And he said, I'll
follow you back and we can maybe keep
up with each other. I love to connect with
my customers and just I'd love to learn more about shoe and how to
better serve as shoe, something along those lines, you don't ever want to
sound too salesy or either, but just sound genuine. And this also goes back to
the target customer research. Figure out how to
write your customers had to resonate with
them and those, every single point
in the customer service process is
going to feel a lot more natural and easy. So really customer service, any way that you can reach
out to your customer and make them feel
reassured is really what we're aiming at here. If you offer physical
products and you offer customization
or anything that would make the processing
time take long, like maybe up to like a week. You'd want to make sure you're reaching out to them sometime within that week to
reject them again, that everything is everything is on trajectory for
their order to be in their hands via
the step date that they were expecting when
they ordered that product. So once again, that reassurance
7. Best selling product hack for product mix expansion, product creation, & strategic product positioni: Okay guys, so I really
wanted to share a hack that another Etsy seller shared with me and she provided it and I just
fell in love with it. So this was a client that
I'm working on right now. She's doing pretty well,
pretty successful. And I want to show you
guys how exactly I would approach if I was just
starting out with this shot, like how I would approach, figuring out what people
value most in their products. So I'm gonna go back
to my Google Chrome since this is where I am signed out at sea and I'm
not having any of that data search history or whatever that would influence
the search results. I'm going to type
in a search query that I know for a fact that
her shop is being searched for newborn baby for
coming home outfit. I'm going to click that. Okay, so I'm going to include
this JavaScript code below. But essentially what the seller, what the other like shop
owner did was she created a JavaScript that analyzes all the best sellers on a page. So I'll include directions for exactly how
to do this below. But essentially the JavaScript
is saved as a bookmark in my Google Chrome. It's down here and
some on this page, I'll have to do is
click that JavaScript. You can see when
you hover over it, it shows a little bit
what the JavaScript is. And then it titles are
copied to the clipboard. It opens up chat
that openai.com. And if you're not familiar
with chat at openai.com is an AI tool that auto-generate. It's very popular so you're
not familiar with it, but you have to do is
change the texts here. So you want to,
you want chat that OpenAI to tell you how to apply these best-selling
search results, the themes there to your items, I'm going to say to my newborn. What they did here was
I copied and pasted all the best-selling
titles from that page. And a best seller title is, is literally one of the products that have bestseller on it. So it has the bestseller tab, so it's selling well on Etsy. So there are a lot on this page. So that is what the, those are the title is our copied and pasted into chat openai.com. Once again, that this
code will be below. And all I had to do was put that into open
chat, opening high. And they start, they are essentially like an
analyst on themselves. And they start telling me about the themes I need to
be implemented within my own Titles and products if I'm trying to reach besides that, it's myself. And it tells you the value is
clearly what other sellers are highlighting and what
gets them to be bestsellers. Essentially, it's only migrating personalization,
ruffles and rappers, chemokine and soft fabrics,
baby shower gifts, rainbow and colorful deems floral and
nature-inspired designs, cottage core and vintage styles. It's telling you why they're
saying there's enough. It says title is mentioned
turns like cottage core, vintage floral patterns and nature-inspired designs are
mentioned in the few titles. So it gives you explanations
and then it tells you how to apply it to create your
own Vaseline products. Says by incorporating
the following elements, design personalized
or monogram outfits, they even tell you
that you can add the baby's name or initials, the outfit providing a unique
and personalized touch include ruffled detailing,
use high-quality fabrics, great gift ready packaging, experiment or rainbow colors incorporate oral or
nature-inspired motifs. Explore cottage core
of vintage aesthetics. So really this is just
super helpful for product creation and
making sure that these, these features are highlighted if your current products
do include them. So make sure that if
your current products do mention anything that
other bestsellers are mentioning and getting
to bestselling status by mentioning makes
sure that you are mentioning those features within your title and your
description and your tags, and even if directly
on the estate image, if you're able to use them. So this is really just helps a product creation and other, another tip for expanding your product mix would be to once again focus on
that target customer. And then to expand your
product mix accordingly. Make sure you've done a
lot of research and you know exactly what
they're looking for. And this is how you'll
be able to expand your product mix to include
different kinds of items. These kinda seems to be a
misconception sometimes that you don't only want
sell one product on Etsy, but really what you want to
do is sell numerous products, offer the same customer. So in her case, she is catering to essentially
like the Mothers of newborns for their outfits are not just newborns
and babies in general. So she would be able to
expand her product mix. Offering, maybe like personalized and personalized
paths of buyers, even personalized room
decor At some point. So all this was just the ideas of expanding her product myths. And it's worth considering
taking that approach as well when you are
considering extending your own product
mix or even just creating products
in the first place.
8. Outro: There's, so that is the
end of this course. Thank you so, so
much for watching. I really hope you were
able to learn a lot of new valuable insight
that you're able to implement it to
your own Etsy shop. Will there be future courses? Yes, there will be. So make sure you follow so you don't miss out on any of them. As sd algorithm changes, new updates come out. As I learn more, there would definitely
be future courses. So like I said, follow my shoe, check out
the links below. I have my shot link below. I have my Upwork
profile link below. If you'd like to work with me, and I will see you guys
in future courses.