Building an Etsy shop that SELLS in 2025 | By a 7-figure 5-year Etsy shop optimization specialist

1. Welcome to Etsy Success!: Hi there. I'm Ciara Smith, the founder of Op Shop Solutions, and a seven figure Etsy shop analyst and optimization specialist with over five years of experience transforming Etsy shops into high performing, revenue generating businesses. Are you struggling to stand out in a sea of competitors finding it hard to create a brand that resonates with your audience? Are your upselling strategies falling flat and your ads not delivering results you hope for? If so, you're not alone, and we're here to help. Optishop Solutions, we specialize in transforming Etsy shops into high revenue powerhouses. Our unique data driven and customer centric approach to Etsy shop optimization ensures that your products are seen by the right audience. Through analyzing market trends, competitor strikes, and weaknesses, and customer behaviors, we develop personalized optimization solutions tailored specifically to your shop's needs. Our strategies go beyond simple SEO. We focus on strategic text placement and visually compelling images that communicate value and resonate with your target audience. Holistic automization ensures that every aspect of your shop works in harmony to drive traffic, convert visitors, and maximize sales. Imagine having a shop that not only stands out, but also builds a loyal community tailored to your audience's needs and converting visitors into repeat buyers. He's very good at staying on track on budget, and he's always focused on our goals with us. We're heading into the holiday season, and we feel more prepared and have already made sales that we would have only hoped we would have in such a short amount of time with Sierra. With R proven solutions, you'll establish expertise in your field and run successful ECI campaigns all while creating a strong brand that people relate to and trust. Ready to take your SC shop to the next level? Then grab a pen and a paper and get ready to take some notes because in this course, I'm gonna be walking you through A to Z on building an EC shop that actually sells. And yes, this is updated for 2025. 2. Target Customer Defining Part 1: So now we move into the foundations of a successful Etsy shop because you have to lay a strong foundation if you want to build a beautiful home, and that is what your shop is going to be. So for this foundation, you're going to want to start with defining your target customer on Etsy, your Etsy based target audience. This is really, really important because you are selling to people, and it is a lot easier to build a sustainable brand that has consistent profit if you are serving a specific target customer. Nise's trend. People do not, so we need to prioritize marketing to a profitable target customer. Phase one of opening your Etsy shop will be defining that target customer and then crafting a shop that meticulously caters to them better than any of your competitors. How do you go about doing this? The easiest way to approach this is analyzing customer reviews. So assuming you have some kind of idea about the kind of product that you want to sell, you can easily run a search to kind of find what your top competitors look like in that space on Etsy, click into those listings and analyze their reviews. If you don't have any idea of what you want to sell on EtS, then I would recommend you just go there and you type in gift or Batter yet even Unique gift or best yet gift box or gift set. If you know that you're able to produce if you have the kind of production capabilities where you can have items on hand and actually create gifts, you're going to be in arguably the best position to really capitalize off of EtS. This is in comparison print on demand and digital download shops, you're just in the best position if you can physically get the items on hand. Gift boxes, gift sets have high barriers to entry because very few people are able to create those kind of sets or feel like creating them. So I would ideally push you in that direction if you were able to do that. But regardless, I would just kind of give you an idea of what you could start with searching in the EtS search bar and then clicking into those top ranking listings. Skip over the row of ads and go right into the organic listings, ideally prioritize listings that have the labels of best seller, popular now. Look into the listings and analyze the reviews. You can also scroll down to the bottom of that page, look at when the item last sold. I'll just show listed on certain date, and then that can also give you certain validation that, okay, the item last sold today or last sold yesterday. And that can be really important further validating market demand for any query that you've just searched. But definitely go into those reviews, analyze them. And I mentioned the easiest way to do that is copying and pasting a lot of customer reviews into chat GBT and asking it to analyze the following reviews and tell me about my target customers, their greatest pain points, their greatest competitive advantages, and their greatest purchasing intents, OcasiNS Recipients. And this is how you're going to be able to create a lot of different items and ideally gifts that serve these customers within their various phases of life, within the various occasions that they're celebrating for the various people that they have in their life, who they're trying to celebrate. And it's just really, really important to know your customer intimately in that matter, so you're able to create gift sets that meet them or gifts in themselves that meet them exactly where they're at. So this is just a really, really great way to define customers and even find opportunities where that customer is not currently being served well. So, you know, an opportunity in the market would be if somebody tells you and a customer of you, I love this item, but XYZ, definitely take note of XYZ so you can go in and create products that meet those customer needs. And then even more on this in a bit, you also want to make sure that you're clearly showcasing that you meet those customers underserved needs from a search facing perspective on that listing. So if a top competitor maybe isn't offering personalization, and somebody mentions in the description or in the listing reviews. Oh, I love this item, but I really wish I could have personalized, the greeting card or whatever, then you would photograph that product or yeah, well you're going to have to photograph the product, and then you're going to want to showcase that personalization. When you photograph the product, you're going to showcase that on the listing cover photo, or maybe you'll even just want to mention on the cover photo in text that this item can be personalized. So just put in personalizable, and then customers know immediately from search that you are more competitive than your top competitors, and ideally, they'll also know that you were essentially meeting their needs. You were meeting their reasons to even be shopping on the EtS platform. So I also mentioned another tool here for automating that that's laura dot IO. This is an ET specific tool. If you install their chrome extension, then that'll automate the customer reviews analysis feature. It can be really, really helpful. It'll quickly tell you, like the pros of the product and then also the disadvantages of the product or the cons of the product. You can just take note of that for each listing, and it's very, very quick. They analyze all the reviews of that listing at once, only like drawing back is that it doesn't go into quite the level of detail that chat GBT does. It's still a relatively short bullet list, but it is very concise. And for analyzing a lot of listings, I would recommend analyzing at least eight of the top ranking listings for any query that you're looking at. I can really just speed up that process for you. So that's a really nice tool. And regardless of how you do garner that data about your target customer, it is really important that, again, you do um factor whatever you learn about your customer into that listings presentation and to what I call the listings advertisement. So that cover photo, the beginning of the title, and that entry level price point. So what the lowest price point is of that listing, you want all those things to directly meet your customers where they're at. So that may mean strategically placing texts on that cover photo. It may mean strategically communicating something at the beginning of the title, maybe moving a longer tail keyword that's more specific, that, you know, that mentions personalized at the beginning of that keyword, moving that to the beginning of the title and something that's indicates communicates less value to the end of the title. That does not affect SEO. It just affects what customers see from search when you are side by side, all your competitors, and that is why I call it that listings advertisement. And that video also can factor into that to an extent because that video plays when hovered over in search. So that can, to a degree also be kind of a search facing aspect of that listing. The number of reviews of the whole shop is also search facing. So naturally that tends to be important across every single target customer. So to the extent possible, make sure that you're leveraging customer service to get those reviews up quickly as well. Free shipping tends to also be a pretty it just tends to be something that customers do care about regardless of if they mentioned or not. Customers, of course, like free or low priced shipping. So if you're doing high shipping, just bear in mind that that may be a barrier to a higher number of sales. Ship time, listing video, all of these are components of the listings advertisements, since they can be viewed from search, and when you are creating any kind of list and cover photo and wanting to place text on it or showcase certain things about that product, make sure that it is all viewable from a mobile crop of that listing. On desktop, at the current moment, you can view everything is pretty much square crops, but on mobile, um, they show up as, like, rectangular crops. So just make sure, like all the texts and, like, the product itself is fully showcased in, like, a rectangular crop within the middle of, like, that entire listing cover photo. And cover photos on EtS do tend to be 3,000 pixels by 3,000 pixels. That's a pretty good dimension kind of ratio to get started with if you're maybe using canva.com or even photoshop. Just keep that in mind. Okay, so moving on to further define that target customer profile, again, hATTBT can really, really help. And once you put all that data in there, you can ask you can ask hATTT any of the questions that you could possibly want to ask them, but definitely do ask about those purchasing intents. Like, that's really, really important prior to that product creation process, so you know the exact kind of items to create. You know, if it is maybe you're serving new moms and, you know, maybe an item to create would be like a baby shower gift box, or this is me just throwing out an idea, so you can kind of get a feel for what, like, a purchasing intent would be. Maybe their box they'd want to buy would be like a box, you know, first time mom box or one year baby box. Just really giving you a feel for maybe what those purchasing intents would be like totally an example just thrown out there on the spot. And another thing to keep in mind, a lot of customers across all Nishas industries, ISC, do care about credibility. So that review count helps with credibility, like a high review count, of course, helps. But additionally, you know your own professional and personal background. So any credibility enhancement that you know about your own background, that should also be communicated from search. So if you have any business on another platform, ideally mention, you know, those mentioned that. You can mention number five star reviews on a platform, 100 plus five Stars reviews on Shopify, or you can mention any of your accolades, your certifications, your years of experience, your degree. I had one client who had been in the home care field for ten years. So we mentioned, you know, ten plus years in home care. And, of course, that was an extreme just an extreme reason for people to even trust these digital products that he was selling. So that got him a lot of cliques and conversions as well. So bear in mind that, especially if you were trying to sell something of maybe higher value that has some expertise packed in there, we call Ethospace marketing, it's that credibility, and you really want to try to communicate that from what you know about your own background because most customers do additionally care about the credibility of the seller. Even if you don't see any of your top competitors doing it, that really just means that it's an opportunity because that is something that customers do care about, regardless if they mention that or not. And it is really, really good to look over listings as an actual human because you are able to actually view the aesthetic of that listings presentation. Like, how is that product being presented? How aesthetic is it? What kind of lighting is there? What color palette? What coloring? Like, you can really take note of what draws your customer's eyes to a product. So that's a really good reason why it's good to go into EtS yourself and run these searches. Just so you can actually look at the listings, and you can take note on what actually draws your customer's eyes to a product. Like, what do you need to be showcasing in that career photo? How do you need to be presenting your products? Are you able to do that yourself? Like, are you going to have to maybe outsource some professional photography? And that's just certain things to consider as well. So I wanted to touch on to um, more of a quantitative way to approach the target customer defining process. So you can also go intoeverb dot IO. This is a very popular EtS tool of all sorts, but the keyword the keyword research tool in the platform is definitely my favorite tool. You just go to keyword research. If you have any kind of idea about your target customer, you can go ahead and type in a keyword that they can maybe search. So I'm going to type in new Mom gift. I'm going to type in search. And then Everybody outputs a lot of data. If you really want to make this very valuable for you, go ahead and put in a filter. So you just click on Filter here. I always try to set like a minimum and kind of fill it out, but I'm going to go ahead and put it in a minimum of 100 for the search volume, competition. I actually normally put in a minimum for competition because that helps weed out keywords that don't make any sense, like something like this, for example, new Dash Mom Dash Gift full. So typically, if competitor is an opt I sing for a keyword, it's not really something that makes sense a lot of the time. Etsy Etsy's not actually pushing. There's so much more I could dive into all of this, so I'm just going to leave it at that. So I would set competition I'm just going to put it out like 100. And then keyword score like a minimum of 100. You can also put a max in there as well. And then keyword score is essentially relative market saturation, like how many listings are showing up for a single search query. So this is the most important column in Everb and this is a column that is unique to this Everb application is this keyword score column. So this essentially tells you whether listing is what I would call a market gap. So is there underserved demand for this keyword? And this is the most important indicator, really, if this is a keyword that you'd want to be targeting with your products because there are a ton of competitors and relatively low search volume, like we're seeing with this new mom mom gifts, with the ten keyword score, like, it's not worth trying to optimize your listing for those keywords that keyword because you have all of these competitors. So I would go ahead and set a keyword score. I'm going to just put it at 200, a minimum of 200. And then I'm going to go ahead and let it run that search. And of course, you're going to have to kind of do some data cleaning as needed. So for me, also, I tend to also filter it to just be what I typed in new mom gift because you can still see it's a lot of kind of random keywords in here. And I find that that really just kind of lets us clear through a lot of the stuff. And additionally, a lot of times you'll find with gift queries, they put in gift ful and gifted and gifted. Like, it's lots of really random stuff. So I also get rid of this is exclude. I'll just put in gift and then that at the end. But at this point, that's like the max that I would be filtering it here right in Everm. So new mom, gift ful, personal new mom gift. And then you really would have to just look through these keywords. And again, that's something that you could automate. Okay. With HAGBT, you can definitely export this data and get ChatBT to read it. So what I normally do is I do export the data, so I don't have to deal with it right here in Everb because, you know, this is a third party tool. I can crash. So it sends the export to your email. So I'm going to go ahead and grab that so you all can look. 3. Target customer defining part 2 + Intro to Market Gap Analysis: So this is what that export would look like. I put it here in Google Sheets, so it's just an excerpt of that data just so we can look at it together. So again, some random keywords in here, but some stuff in here that we could also definitely dive a bit more deeply into New mom gift basket personalization and new mom gift box postpartum, new mom gift basket, postpartum, postpartum, new mom gift basket, new mom gift after birth. So all of those are some pretty solid ideas. And I would definitely at this point, go in and run those searches on ats.com myself. And that is really how I would personally be able to gouge if I would be able to enter that market competitively, just based on the listings that I'm seeing, the products that I'm seeing, am I able to create products that would generally be on par with the top ranking products for those queries. But then I'm also going to be looking for the best seller labels, popular now labels. And as I'm validating that, I'm going to be clicking into those listings and analyzing those reviews. And that's going to help you to get really, really specific on those target customer profiles and really understand your customer and maybe not even just who they are as the new mom. Who everybody in their lives are, as well. And that's going to be really, really important for crafting out like a full gift shop, which is what AC people come to EC for gift, so it's good to know how to fully serve all of the gifting intents that surround your target customers or single target customer. And that would just really, really help you to craft outfit a product mix that is going to have validated demand, and you're letting the data guide the products that you create. You're letting your customers who are already shopping on EC but just shopping at other shops, you're letting them tell what they want in a product. So you kind of know what the bare minimums are, and then you know what the opportunities are so you can exceed your 4. Think Like a Pro: Approaching Your Shop Like a Market Analyst: Now, once your target customers are find, how do you approach your shop, like a market analyst? So I touched on, like, a very surface level version of a market gap analysis in the last video, but I want to dive a bit more into what it actually would mean to take a very analytical perspective to the market. So this would start with analyzing your top competitors to understand their strengths, their unique selling propositions, their weaknesses, their opportunities, their threats, again, their customer reviews and their pricing strategies. And this is just going to let you craft out a very strong, again, foundation for your product mix and how you're going to be presenting those products to the market via the listings that you do create. To really make sure that you are creating products that will actually have demand on EtS and be seen by customers in Etsy, it is really, really important to identify market gaps, and that is, again, what we touched on a bit in the last video in terms of finding those keywords that have high search volume, but relatively low competition. So Everb dotio is the best tool in my opinion for doing that, but salsamuri dot IO is really, really good as well. Rank.com has some pretty good keywords in there, too. Those are the main tools that I would personally recommend for keyword research, but loa dotiO does help with automating the reviews analysis process. And that can, of course, save you some time when it actually comes to getting to know your target customer better. But for market gaps, also, in addition to what your customers are telling you within those customer reviews, like in those four star one star reviews, whatever they are, you can also just kind of think overarchingly, what can you do to differentiate your products in terms of unique personalization, customization opportunities, areas to differentiate via packaging slash what I call elevated gifting experience, and then the messaging of your product offerings. So that would kind of be maybe like a greeting card, maybe what you're personalizing the box with. You can literally sell the exact same gifts at, change that greeting card to messaging that more closely aligns with the specific purchasing intent of your target customers. So from that last video example, like a new mom postpartum gift basket, you literally could maybe just change that greeting card to something that would resonate with that customer during that exact phase of their life. And then all of a sudden, you are cutting through the market because you are positioning that product in this space with a lot less competition, but still relatively high search volume. But in that same respect, if you are going into any market, you're going to want to think about ways that you can exceed your competitors in the things that customers care the most about on Etzy which is that personization, that customization, that packaging and an elevated gifting experience. That is really what people come to Etzi for is for, like, a unique gifting experience for the most part, anyway. So use EtS search bar itself to type in keywords and see how Etsy is elongating those keywords to really just validate that people are actually searching for those keywords and then click onto those search queries that they're recommending and see what's showing up. And what are the top and list things looking like? And then you want to use that in conjunction with those third party tools that I mentioned just to really get those numbers on those keywords. But always go into EtS itself and actually search keywords that you can personally view. Are there lots of best sellers? Are there lots of popular nows? Am I really going to be able to compete in this market competitively based on the products that I'm seeing photography that I'm seeing vigils and I'm seeing value propositions, whatever people are offering, you know, am I able to effectively compete with what I'm seeing is ranking highly for any of the queries that I'm searching. So to approach it as a very from a very business analytical perspective, we would call it a SWOT test. So on any of the products that you're looking at, again, you want to define the listing strengths, the listing weaknesses, the listing opportunities, and the list listing threats so that you can leverage their opportunities. You can address their weaknesses. You can capitalize on their strengths. You can be a threat. But it's really good to know what threats that listing currently is facing so that you can also properly anticipate threats, which tend to be like cost cutting competitors, which means that it can be really, really important that you come in with very premium positioning, very premium packaging, branding, a very premium experience where you have value propositions of again that personization, very unique personalization that you offer, very unique customization so that you are able to stand the test of time when these new threats do start to enter the market. And again, analyzing your customer reviews can really help this process. And here are all those tools kind of written out for you at EverbtiO sal samarioirnk.com, and Etsy hunt is another less popular tool, but it also has a range of keywords in there as well. Mentioned that you were looking for keywords with high search volume and low competition relative to each other. And then for keywords that you didn't source from EtS search suggestions, you want to type hyper relevant keywords into etsy.com and use the suggestions to discover even longer tail keywords. So that was kind of what I was touching on with Etslongating, whatever you typed in. Look at those organic top ranking products, scan through these listing tags that they're using so you have a good feel for Um what keywords could you potentially be also optimizing your listings for? I really recommend that ever be Chrome extension because that allows you to do a live analysis on listings. You just click the analyzed listing, but on any EtS listing that you open up and they'll show you all the tags, they'll show you the tag data in there as well. And they again, have that keyword score column, which defines that relative market saturation, so you can really quickly gouge Is this a keyword that I could say that there is underserved demand for? Like, there's a lot of demand, may not that many competitors. And that's really where we want to be positioning our markets at. Our products at, at least, you know, in terms of SEO. But yeah, definitely, like the product mix itself. And I mentioned too, I tend to export all of this data into a spreadsheet. I'll have a column in the spreadsheet because like the comic columns between all the tools you'll use is the search volume and the competition. So I like to order all of that data by search volume descending, I'll even color code, as well. And that just helps me to relatively quickly kind of locate those gaps in the market. And also, if you do a lot of your exports from Everb then you can do keyword score. Column column can be descending. You can also create a competition divided by search volume column, which also would define relative market saturation. So that can kind of help with you creating a spreadsheet. That would be a bit more tangible, methodological. And I did a little overview of each of the products here, EverbCL SRI, ERIC. Best I kind of just mentioned there's strengths here if you did want to pause and read through those as well, but I'm going to go ahead and move through it. So as I mentioned in the intro, my background is in business analytics. So I do have a test that I like to run on any kind of new product idea. We call it Porter's Five Forces Analysis, and just a really powerful tool for understanding the competitive dynamics within an industry and can be effectively applied to conduct market research for your EC shop. So this framework examines five key forces that influence a businesses' ability to compete and succeed in its market, being competitive rivalry. Threat of new entrants, threat of substitute products or services, bargaining power of suppliers, and bargaining power of customers. So here's how we can apply each force to your et shops, market research. So, number one, competitive rivalry. So analysis, evaluate the level of competition among existing EtS shops in your niche. High competition might mean that the market is saturated, whereas low competition could indicate a niche market with room for growth. So any query that you're searching, are you seeing lots of very competitive products ranking that are from different shops? Are there lots of best sellers that are between different shops? That could mean that it's a pretty competitive market. So that's just kind of something to keep in mind. So application would be to use this insight to determine how to differentiate your shop. So it's just again, through unique product offerings, superior quality, or exceptional customer service, don't underestimate the power of good customer service. Number two, threat of new entrance. I touched on this suit already. But you really want to assess how easy or difficult it is for new sellers to enter your market. So this was, again earlier what I mentioned, like gift sets and gift boxes in the last video because it has that high barrier to entry or at least a higher barrier to entry. Same sample like digital downloads, high value digital downloads would be those downloads that package expertise and knowledge into a download versus maybe just like a template. But you can still factor in some knowledge into a template. So just kind of keep that in mind, too, you can raise that barrier of entry just by the level of value that you choose to incorporate. Factors include the cost of entry, the complexity of creating similar products, and the strength of existing brands. So all of that would kind of factor into you gouging how easy it would be for a new seller to enter that market. So you'll want to strengthen your shop position by building a strong brand identity, customer loyalty, and just trying to enter areas where the barriers to entry are higher, or you even kind of create some if you're really feeling innovative, like you are trying to almost create your own bar in terms of a barrier to entry. So those unique designs or proprietary techniques that you want to go into the market with, is that could really allow you to be very competitive because there would essentially be like no other competitors with your exact item. So number three, that threat of substitute products or services. So you'll want to identify alternative products or services that customers might choose over yours. And these can come from Etsu or from external platforms. To kind of fight this, you want to enhance your value proposition to make your products more attractive. So this could involve highlighting the quality, functionality, or emotional appeal of your products. And this is why it's so good to get so intimate with your customer at the beginning, because you know exactly what you need to communicate. From search, and then within those listings, images as well. You know, like the text you need to include, you know what you need to showcase. And then you know, like, you know the level of quality that they expect. You know what kind of functionality they expect, you know, what they want to feel when they purchase your products. So that helps you kind of mitigate that threat. Number four, bargaining power of suppliers. Fats sellers who are line suppliers for materials or components, assess how many suppliers are available and how unique their supplies are. High dependence on a few suppliers can increase their bargaining power. So this is really, really applicable, especially to print on demand shops. This is why I really encourage so many shop owners to not have print on demand product mixes, just because so many people can access those products. Their items are not all that unique. Anybody can place a design on them, and you are fighting with everybody and their mother in the market. So if you're able to have a product mix that is not print on demand, that is really the best way to mitigate this just overarching threat. So diversify your supplier base, to the extent possible to reduce dependency and possibly negotiate better terms. Consider sourcing locally or exploring sustainable materials as a differentiator. Sustainability is really, really big on the market right now, and it looks to be pretty much here to stay. And consider sourcing locally or just dig it outside the box in terms of where to source from. Don't be afraid to reach out directly to companies versus going with just the biggest options out there, like, print full gluten, like to think outside the box, and that may mean reaching out directly to some smaller suppliers. Number five, bargaining power of customers, evaluate your customer's power in your niche, influenced by factors of availability, like availability of alternative options, price sensitivity, and the importance of your product to the customer. So you really need to understand, and how much pain is your customer in how is your product going to address that pain? Like, product it going to generally feel like a necessity for that customer to have? Application would be to build strong relationships with your customers through personalized service, engage in content, and even, like, loyalty rewards. And the best way to do this on Etsy is with an email list, for sure. Understanding your customer's needs and preferences can also help tailor your products and marketing strategies more effectively. So do not underestimate the power of email list just booting that out and directing customers to your email list, especially like post purchase. Like, that is really, really good way to just increase that customer lifetime value. So implementing Ports Five Forces analysis and AtT Shop, market research just be to follow these steps would be to gather that data. So use ET's own tool, social media, customer feedback, and third party tools that I mentioned, analyze your position in the market. So based on that data data, critically assess your shop's current position in relation to the five forces, strategize, develop strategies to address each force, aiming to enhance your competitive advantage and market position. So again, this could include product innovation, marketing tactics, customer engagement strategies, operational efficiencies. And there's just so many ways like personization, customization, packaging, all those ways that could be um all the ways that you can elevate that gifting experience and to make sure that when you implement the strategies, you do monitor them and get ready to kind of adapt and iteratively optimize your product offering 5. Product Ideation: Creating Profitable Product Ideas: Now on to product ideation slash Creation. You want to create products that align with your target customers ideal self. On EtSA, you want to prioritize personalizable items, preferably bundled as gift sets for special occasions, unique designs and texts. This can include explicit or adult humor and relatable content. Mm culture is really big. And this just helps you to offer items that customers literally cannot find anywhere else. And that is really what is going to almost ensure your products are able to see success on the platform in conjunction with of course like SEO and how you present those products. But if you have items that nobody can find anywhere else, then you are just going to have a much easier time at EtS than if people can find your items or very similar items within EtS and in other places. And that helps you ask for higher price points as well. And then distinctive packaging. So custom and unique packaging options, anything that elevates that gifting experience that is worth exploring. So that can also include the decor even in the box or you know, of course, how you wrap it, maybe putting their name on it, offering a custom note card, offering any kind of, like, anything that mentions their name. Like, customers just love that, and that's really something that you want to photograph and showcase from search. So if you have distinctive packaging, definitely try to showcase the product in that packaging, either in it or, like, in front of it with packaging behind it. On that cover photo. Also, creative customization. That's what you're going to want to prioritize when you're creating products, and that means thinking beyond simple personalization. So I mentioned an example here. It could be elemental groups like fire signs and water signs instead of just birth dates. But birth flowers are also really popular. Zodiac signs have been really popular. So just thinking outside the box of customization and giving customers, you know, their choice and that sense of customization with whatever they purchase. And that in itself is going to how you offer an idea that they can't find anywhere else. And in that same slant, you offer a lot of fonts, and you do your research to get a feel for what fonts they appreciate, what colors they appreciate. What kind of spacing. Like, what do the designs look like that they appreciate so that you're able to offer kind of similar standardized designs or similar fonts, similar color palettes, so that you are, again, leveraging the existing data that is out there instead of just trying anything and just seeing what sticks. And they also kind of mentioned that public domain characters can be a nice way to kind of capitalize on some already proven market demand, but they have to be characters that are actually in the public domain if you don't want to get, like, any copyright strikes. So that would be like the classic Winnie dash poo. I mentioned, like I spell like that in everything because you have to be very meticulous. It could not be the Disney version of these characters. It has to be like the classic version. So like, if you were going to do, like, a literary perspective, you could do, like, pride and prejudice. Like, that kind of can give you an idea of, kind of like where you'd have to be king in terms of if you do want to incorporate characters, you don't want to have any kind of copyright strikes, some older characters, Peter Rabbit, that could really help you with different chaining your items and just having some existing market demand right when you come to the platform, not only will these offerings increase clicks and conversions, but they'll increase your shop's average order value, especially if you're able to incorporate all of these things together, personalized, unique design, distinctive packaging, creative customization, maybe even a public domain character, not the necessity to that last one, but it can be helpful just for having that in there. Um and to ask for higher price points while still appearing competitive from search, you can leverage listing variations, to set listings at a low price point, such as a non personalized price point and then upsell customers to personalized options. The same thing can apply to a gift set or a gift box. You can start with an entry level price point of a standalone item in that gift box or a basic tier gift box, maybe just three items in it. But then on the cover photo, you're showcasing a gift box eight items or five items. So you upsell customers to actually buy the gift set that's pictured on that cover photo. And there could be some AB testing in here, some split tests that you run where you keep everything the same, but then you duplicate the listing, and then you change that entry level price point. So does the standalone personalized item work or does the basic tier gift box work better? Because sometimes a smaller price discrepancy can lead to higher conversions, but sometimes customers do not care, and it can be a relatively low price. You can go up by about $20, and customers are still converting really quickly. So it's really worth testing that and duplicating your listings and not being afraid to set up those quote unquote split tests. And again, I mentioned here for digital items, high value content, definitely lean into that. For any digital items that you are creating, try to package your expertise or knowledge and to a product. And on that same slant, also try to use ethos in your marketing. So you are the product designer. You are the product designer. You have a strong story that can be communicated from search results. So if you were trying to sell, like, a product management template, like, you'd want to communicate your years of experience as a product manager from search. So like ten plus years as a product manager. So many different ways to kind of do this. So people even showcase, like a small picture of themselves next to whatever their alkylade is, and that can also help with digital product and just further communicating who you are and why customers should trust you. But of course, you're going to look like very professional. Again I mentioned here before you create any products, I don't know where you're at in your at Sea journey, but if you're able to conduct market research before you actually create any products, you'll just be in a much better position to genuinely capitalize on the market. It's so important to try to validate demand and assess competition, quality and quantity before you actually create any products. So, to the extent possible, just really, really try to do that and try to not be so bent, I guess on selling a certain item, especially if you're not able to validate that there's, like, underserved demand for it. Like, that's just so important to kind of gouge before you actually try to enter a market. I also mentioned to enter a market competitively, it can really help to offer a satisfaction guarantee. So love it or your money back slash fully paid for Return. So that's just the truth of the matter. As a new shop, you were technically a risk to buyers. They don't have any real reason to trust your shop. You don't have any reviews yet, or even maybe you do have reviews, but you only have like three or four, or maybe you even have one that might be slightly negative, whatever the reason is, it can really, really help to have that satisfaction guarantee because it just instills trust in that product, and it gives customers that peace of mind when they do purchase that item. And if you do offer that, again, that is something you'd want to communicate from search. So on that cover photo, ideally, love it all your money back or satisfaction guarantee, just mention that right there so that customers know right there from Search you know, maybe side by side at a top competitor, Okay, maybe they have more reviews from you, but customers see that there is no returns or exchanges, so they might not want to buy from that person, but they might be willing to trust you if you do offer returns or exchanges. And you'll often find that most customers do not return the items. So you don't really take any hits in your profit. I definitely think the benefits tend to outweigh the costs. Even if you do get returns coming in, you tend to get a lot more sales. So benefits. And then with sales comes more positive reviews, given you are leveraging customer service and reaching out to customers. For vintage items, historical items or any items that you're claiming are sourced from a unique place, a certificate of authenticity can also be extremely enticing for building credibility. This is especially true I've just found for vintage and historical items. So if you're trying to do that. Then just producing a certificate of authenticity can really, really help. Definitely do, like, your research into how to actually go about validating that and creating something that generally has some real weight to it, but I just know that that is something that customers do care about across, like, all the different historical and bentage spaces that I've worked in. Types of products to have would definitely be highly gifted products. Prioritize that over any kind of item. You want to have items that are gifts. So items that people can gift to your tart customer and items that your tart customer can gift to the people in their lives. So really thinking outside the box there. Again, why it was so important to start defining your target customer and they're purchasing in tents and who they're buying items for. Think of how whatever your products are that you're trying to sell could be used as a gift. And that can definitely include the packaging, the customization and whatever you could personally do to really tailor that gift experience. That matters a lot. And you'll want to again, list out all of their purchasing intents so that you are able to ideally follow up those purchasing intents with gift at the end of that keyword and then create products that would be competitive for that query. So ideally running searches for those queries, but then seeing that seeing what the products look like and then creating products that essentially mimic the components of those list things that have allowed them to do so well, which, again, you can kind of gauge from looking through customer reviews. They'll tend to tell you why they really, really liked an item. Higher price point products to drive up your average order value. So this again can come to those premium gift set tiers with more items in them or that personalization upsell. Do what you can to really increase that average order value of your customer, and that can definitely come through bundling items together that are technically like complimentary to one another. A loss theater product can really, really help as well. So this can just kind kind of get people through the door on your products. Again, you are a risk. So if you're able to have an item that is really, really cheap and that you can again use to get reviews. So positive reviews is the name of the game here. You want to get your review count up as quickly as possible. That is the number that customers see from EtcSeRH. They do not see the number of sales. They see the number of reviews, and they see the average star rating. So a shop Four times as big as yours, ten times as big as yours. Like, they've gotten ten times as many sales, but they only like they have the exact same number of reviews as you. The two of you look as credible from search. Like you look equally credible from search just because of that number of reviews and what the average star rating is. So if you have a loss leader product and you're able to get a lot of sales on this item quickly, that's maybe just like $5 or even $10. Or even higher than that, depending on how high your average price point items are, then you can get a lot of reviews. Like, you can get a lot of reviews coming in quickly, just by leveraging customer service. So by reaching out to that customer, it would be I would recommend at least three times post purchase to check in on them, see how they see how they liked the item. But then before you even ship it out, just to let them know that you received the order, let them know that the order is on its way. To the extent possible, you can do what you want in terms of maybe, you know, taking a photo of the product, giving them a proof, whatever you want to do, just to really get just to really make that customer happy. And that will allow you to have customer reviews come in at a much quicker rate than a lot of your top competitors. Repeat purchase product is also a really good item to have. So items that somebody could gift year over year or somebody could gift to them year over year. I've definitely brainstorm on that. Any kind of customer life cycle items, wherever they're at in their life, you kind of know what their next steps will be looking like, and you can create items that would serve them in those next steps of their lives as well for themselves or for those for their loved ones. And, of course, something you can customize, as well. If you're genuine general items are not customizable, then you definitely want to have at least one item in the shop that is customizable because that is really what people come to Etzie for, and then it further communicates to them that you are at least willing to offer customization. So that can at least encourage them to reach out to you and get a custom item. And that really I fully understand that's not something that you want to do. That's just something that I would recommend. And then a listing with variations, at least one listing, although I would recommend all of your listing to have variations within them just for the sense of that enhanced customization, that upselling strategy. But if that's just something you don't already have in your shop, then definitely go in there and try to build out a listing that does have variations in there. Again, it can be really helpful for those split tests. And I again mentioned that that review analysis process, I recommend kind of a live analysis review, live reviews analysis so that as you're creating products, you have all that data just there right in front of you and you're just staying up to par on, like, the market and how your customers are responding to, like, the latest items that your competitors are releasing just get a good feel for where their head space is at. And you'll want to note that product ideas and refinements can also be pinpointed from search pages for entirely unrelated products. I love just searching a general gift keyword and then seeing what's showing up there tend to definitely be aspects of those lists that you can incorporate into your relatively niche offerings. You can apply them to your specific market, whether that's the actual products, the personalization, slash customization, the packaging, the messaging, the aesthetics, the presentation of the products. You can definitely bring that into your market and leverage the popularity of these items that are getting lots of sales for these extremely short tail keywords, like gift on Etsy. So don't shy away from that. One example that I can bring up from this past year alone would be crochet flowers. They've been huge. Like, Crochet flower bouquets have been really big on Etsy. And there has definitely been room to bring those into lots of just niche markets into gift boxes for all kinds of customers. So that has been a way to just and I'm literally speaking from personal experience of a shop that I've actually worked on, niche offerings that we had brought in those crochet flower bouquets, and immediately were making sales on those items just because we were able to optimize the listings for crochet flower bouquets, which was a pretty large market gap, so that underserved demand there. But then also there were sizable searches specific to her exact customer, but we were able to rank pretty quickly for the search queries for her exact customers just because we were able to get those sales coming in pretty quickly from that. Broader keyword that was somewhat trending of crochet flower bouquets. So just kind of keep that in mind that you can definitely leverage aspects of items that are not even in your market and kind of try to bring those into your specific market, and that'll again, just kind of it'll let you not just throw ideas out there and just see what sticks. It gives you a starting place that actually comes from data with that item, dally being 6. Etsy SEO: Getting Your Products Found (& it's more than just keywords): Now, once you have those products created, what about the actual listing creation? Now, this is where a lot of people get stuck is Etc SCO. So I wanted to, of course, run through that with you all. Titles, tags, the first few lines of description, attributes, and the category all factor into SCO on EtS, but titles and tags are the most important components of the SEO. Within them, I would prioritize long tail keywords in a mix of approximately three short tail, highly searched for relevant keywords for higher visibility. Long tail just means very specific. So on Etc, tags can be 20 characters or less a longer tail keyword would be something that's closer to that 20 character limit, whereas a short tail keyword would be pretty general, pretty broad. New mom gift would probably be like a short tail keyword, but definitely mom gift would be, but most positive, both of them would be. So trying to think even more specific than that. That's why that keyword research can be so important because you're able to find even longer tail, you can find long tail keywords that are too long for that 20 character limit, but then you can split them up between different tags. So that can really just kind of help you to target some very specific underserved search queries. And EtS does a lot of work for SEO. So I do want to just put that out there to not stress too much over this. If you have attractive products, ideally gifts that are personalized, ideally, and that you've just done the research for. Like, you know that these are items that do closely mimic what's already selling well on the platform in terms of, like, the aesthetic, the presentation of the item, like the personalization, like, then EtS does a lot of work for you, especially if you run EtS ads. Like, if you start up EtS ads with a very high budget, like, you go in strong with that maximum daily budget of maybe $25 per day. I know that might be scary to you as a new shop, but I will say the benefits do tend to outweigh the cost because you just are able to get sales really quickly. You're able to get a lot of data really quickly, as well, because Etsy is showing your listings to so many people. They do so many different keyword combinations of what you put into that listing. They even will find like synonyms, they'll find related keywords, and then you'll get a lot of additional keyword ideas to kind of put within your listings. You may even need to duplicate the listings that you're able to go after a broader amount of keywords. But I really just wouldn't stress too much over this. I would definitely advise that you try to prioritize diversified keywords that are more that are less similar to one another. So like fall front porch decor and maybe like autumn. Wreath, like autumn door wreath versus fall front porch wreath and fall front porch decor, because there's just so little diversity between those keywords. And EtS has even put that within their EtS forums that they map different keywords together. So you essentially give them just a lot more to work with when you give them those very diverse keywords in them. And that is why I started I mentioned it within, like, the market and analytics video and the target customer video about finding market gaps because those market caps, at the end of the day, they are keywords, and they're the keywords that you're going to be putting within your listings. And that's what you want to start with. You want to start with having those specific keywords that you know are market gaps with that underserved demand. You want to create those products that fit those market gaps. And then when you actually create the listings, you want to optimize your listings for those same keywords that you had done that research for. So that's just kind of what I would put out there just so that you don't stress too much over it. So target short tail. You're also encouraged to target short tail, relevant keywords in the tags. That is what I had mentioned. So I just feel like there's so much diversity between different industries and niches. Like, it's hard for me to provide a specific example here, but I will say that if you have listings that do very specifically serve underserved long tail keywords, which are those market gaps. Then you were able to get conversions more quickly from those longer tail keywords, and then you're able to rank more highly, more quickly for those short tail keywords. So like fall as an example. And this is coming from a real shop, kind of, I guess, I'd call them the case study at this point, but we had, like, fall like cozy gift boxes, and really quickly, I'm talking within the first seven days, those listings are ranking for fall, the keyword to fall. And that was because they had ranked very highly for a rising market gap. Is honestly here to stay. Hug gift boxes, Cozy, hug fog, gift box was the actual keyword. Huga is a Danish word for cozy, but it's been a really, really big aesthetic on Etsy, HY GGE is how it's spelled. You might be familiar with the concept. But nonetheless, across, like, all queries, if Hu gat was in there, it was a market gap because there were just few competitors optimized for that keyword, at least at the time of filming this. So that's kind of something to keep in mind in terms of if you're able to leverage the popularity of those very relevant long tail market gaps, and you are able to rank more quickly for those short tail keywords, and then you are able to have a lot of visibility because everybody is going to be searching for fall and for gift. Like, so that's kind of the vision with having any short tail keywords in there. And again, with how EtS maps different keywords together, it can just be helpful to have some of those short just a couple of short deal keywords in there because Etsy will additionally map keywords together, and they will map those long toe keywords, those short tail keywords. They'll map the short toil keywords together. They'll map the long tail with a long tail. So lots of exciting stuff. You're going to get a lot of data really, really quickly. So, to the extent possible, just don't stress too much over it. And this framework right here can work well in terms of kind of pinpointing some diverse seed keywords to get started with. So you can think of product category keywords. You can think of who is the product for. You can think of who is the product from. You can think of what events is this product for, and what are the specific design descriptors about this product? So like that aesthetic or whatever. And that can just help you with taking a pretty diversified approach to the keywords that you do optimize that listing for. And showcasing you a visual example of where you're going to see tags within a listing. You can see this on any listing you click into on Etsy. It's just you scroll to the bottom of that listing and you see explore related searches. And that's where you'll see the tags that that seller has optimized that listing for. Excitedly, though, you will also see the tags or whatever, the keywords that Etsy is automatically generating for that keyword. Because only 13 of these are the ones that the seller put in themselves. That is the cap on how many tags you can put in. So after that, that's when you start seeing the keywords Etsy has automatically generated. But then you are also I mean, you're seeing the ties they automatically generate, but you're also seeing some keywords in there that are even longer than 20 character count. That's that dead giveaway in there. That is how Etsy has kind of created a keyword and maybe even mapped some of the keywords together customer that seller had optimized that listing for. So just giving you an example of keywords that Etsy was showing that listing for. We're seeing Ray Mallen art print Positano, Positano Artwork, print of Italy, Positano R, Amafi Coast, war Italy prints. You can read them all here. But the more exciting thing is that when you looked into the ad data, were able to see how many different keywords Etsy showcased that listing for. And it's way more than we explicitly optimize that listing for like exact keyword matches. No. Like this is all kinds of raw keyword matches and just all over the place. And that is honestly good news. So you can kind of just see them here A Mafi Coast, print, Mediterranean, Walrt, Capri print, House of Spoils print, Mediterranean prints, Europe, Walart, European prints, Italy wallprints, A Mafia Coast. Digital print like Sorrento Waller, I might be saying some of these things wrong, so apologies about that. Italy coast print, Italian art print, but it was so many more keywords. Like you just saw the difference between those two lists. And so that in itself can give you that peace of mind that if it's an item that people want and people are converting for, Etsy is going to be showing that listing to they're going to be essentially optimizing that listing for far more keywords than you had to manually input. So moving on from that, how do titles and tags work together? I'll still help you all out with some specifics for SEO. The most descriptive and relevant keywords for your listings should appear in both your title and your tags. Given that you have 13 spaces for tags for each listing, all of the keywords that you use as tags don't necessarily need to appear in your title too. A long title stuff with a bunch of keywords also might make it difficult for shoppers to quickly find the items that you're selling when they're scanning search results. So that could just mean that you want to focus on I at least say, again, that search facing perspective, the beginning of that title. Really what you want to focus on making sure that that is readable and that it is extremely obvious what that customer is getting. So you can use that in conjunction with the cover photo to fully communicate what that product is. So there's no guessing there because we don't want that friction there. Customers will not purchase, customers are not going to purchase. They're going to click into an item or purchase it if they don't know what they're buying. Um, but, yeah, you want to have those keywords within those tags and those titles, readability does not actually matter a whole lot. I would say just matters for high price point items. Like, you get around, like, maybe $70 or more. Try to make the titles more readable. But less than that, like, you don't have to put dividers, you don't have to put commas. You don't have to put dashes in there. You can go for as many long tail exact keyword matches as possible. And you know, commas can break that up. So I wouldn't say to stress too much over it. For me, I found that just putting in one coma can even help in terms of having the beginning to be extremely readable. And then, like, the rest of the title can just be devoted to, like, that SEO, like, just targeting those long tail keywords. But you can also put in commas. Like, it just comes she's putting in work, so I wouldn't, again, stress too much over, like, putting it in fighters or not. How does Etc search handle misspellings and singular and plural searches and keywords? Plurals first. When we think out plurals or other variations of words, etc search, and also many search algorithms use a process called stemming. So they convert a word into its root word. Etsy uses stemming on both a shopper's search query and the keywords in your listing. So a search for diaries, which is plural would still be matched with searches that use the keyword diary, which is singular because they have the root word. And this is pulled again from the EtS seller like Etsy wrote this themselves, like the EtS seller help article. So I'm not just saying this stuff. They have swissly put that out there for the SEO guides that they did provide on, like, etc.com. Instead for your title, think about prioritizing the most descriptive phrases and keywords that best describe your products or the ones that have been most successful in matching shoppers with your listings in the past. As for misspellings, if a shopper is searching for something and they misspell a word or make a typo, Etzsearch makes an educated guess and corrects the search to the correct spelling. If somebody types in party flavors, they will still show the results that match the query party favors with the option to look at the original query of party flavors because Etsy search corrects spelling for shoppers in the moment, you should do your best to spell things correctly in your titles and tags. There's no advantage to purposely spelling bags incorrectly. So that's really important to just take note of because there are plenty of people out there who think if you put in, like, a misspelling, you're being strategic and smart because there's, of course, going to be very, very few competitors for those. But Etsy is still auto correcting those search queries. So it doesn't actually help, unfortunately. Tagging don't. Do not repeat tags. The 13 tags you use should be as unique as possible. For example, Octopus Art Print and Animal Wa decor, we'll get that item in front of more listings than octopus Art and octopus print because there's that tag diversification. You don't repeat categories and attributes. The categories and attributes you add, you add like a tag. So if an exact phrase appears in your categories, you don't need to add it as a tag. For example, if your item is in the statement ring category, you don't need to add statement ring as a separate tag. Always look at the tags that EC auto generates for certain categories. For men's polo shirts, for example, they auto generate the tags, gifts for husband and gifts for boyfriends. You wouldn't want to waste tag space by manually entering those same tags, and they do that for quite a few categories, especially like gift box and gifts like categories, gifts for the couple, they auto generate a lot of tags that a lot of sellers also go in and manually input. So just take note of that so that you were not wasting that keyword space. Back to that how to write the titles, it comes back to those longer tail search queries, those longer tail keywords. I like to, again, use Etsy search bar in conjunction with the third party tools. I like to pull keywords from those third party tools, type them to Etc search, see if Etsy search is recommending that keyword and then additionally how they elongate that keyword. And there's an example here of kind of what that would look like, but, of course, you'd want a much longer tail keyword than gift. I want to gift for her, gift for him, but this is just kind of an example of what I mean by elongating a keyword. I like to do that because Et if EtS is recommending it, people are searching it. That tends to be how it goes because people click into what EtS is recommending. So paid plans. I personally use the pay plans and the tools that I use Everb in sales SaRI for greater insights and comprehensiveness. The Chrome extensions are so helpful too. Those numbers on the search queries right in EtS are pretty invaluable. So, or at least the line of work that I do, I do highly recommend the paid plans. And so I also look at keywords competitors are targeting. I mentioned this earlier as well. But if you're able to pull those keywords as well, using the EB Chrome extension, you're seeing the search volume and competition data right there on that listing as well. And so you are able to see if a listing or a tag is technically like a market gap, and then you can prioritize keywords that have high searches and lower competition. So that also will help in terms of figure out which keywords to put within the title. Fill in all 140 characters of the title, if you can and try to prioritize those longer tail relevant keywords because while you're targeting those long tail relevant keywords, you're also targeting the short tail keywords within them. So if you're going after Cozy Hugo Fog, gift box, you're also going after Cozy. You're going after Fog, gift box, you're going after Hu ga. Like, you're going after the short tail keywords within them. So that's why I just say prioritize those exact keyword matches for those long tail keywords as well because you're going after everything. To dive a bit more into this, during the Etsy up webinar, Etc specifically said that they use broad keyword matching, and they defined keyword stuffing, which does have several meetings. So one definition of keyword stuffing is repeated words. So if the title says blue shoes, dancing shoes, size eight shoes, shoes with buckle, dot, dot, by constantly having the word shoes repeated, you're wasting spaces. In their mind, that would be keyword stuffing. That means you won't be able to fit better descriptors in the title if you've used 60 of the 140 characters just saying shoes. They said Etc search reads the whole title and doesn't need words repeated in it. However, the exception to the rule was if it makes sense to repeat a word, then you do it. Think of it this way. If we were face to face and I asked you to tell me about your product that I might be willing to buy, how many times would you repeat the main descriptor? As an example of a broad versus exact keyword matching and the title, if the title were blue ballet shoes, size eight, dancing shoes, you'd exact keyword match with a blue ballet shoe. You'd exact keodatch for blue ballet shoes, ballet shoes, size eight, dancing shoes, and dancing shoes. You'd broad keyword match for blue shoes, size eight ballet shoes, blue dancing shoes, size eight blue shoes, ballet dancing shoes, dancing ballet shoes, et cetera. You'd essentially broad match for any combination of the words in the title. Now, we also cannot ignore the elephant in the room in EC SEO, which is the listing quality score. That factors more into SEO than the text copy ever will. So that's something you have to keep in mind. Listing quality score is ultimately the listings conversions. Like if that listing is consistently selling, so conversion rate Like it's just if your listing has you know, you can have the most exact keyword matches for long tail keywords, but if your listing is not getting searches and another listing or they're not getting sales, and another listing, is not exact keyword matching for these keywords that it has tons of sales. Etzes going to prioritize showing that listing and search, even for the keywords that you were direct you were exact matching for because Etsy wants to make money, and your listings are not making the money. So they're not going to prioritize showing your listings. So at the end of the day, you want to get your conversion rate up. You want to get a lot of conversions coming in because that listing quality score factors more into SEO than anything else, because EtS will literally rank a listing that does not mention any part of the keyword you just searched within that listings text copy. Like, it's not in titles, tags, description, category attributes. Like it's nowhere. There are no explicit mentions of the exact keyword that you search. And EtS will still show a listing that has been selling well for that keyword BC they put in a lot of work on the back end. They know keywords that are related. They know synonyms. They know customers purchasing behavior, previous search behavior. They know what kind of listings customers engage with. So there's a lot going on on the back end. So it's really just important here at the beginning, of course, to just really try to prioritize getting a lot of conversions coming in as well. And really at any point in your listings lifecycle, because conversions matter more for SCO than anything else. 7. Crafting Visuals That Sell: Photos & Videos That Convert: Now we move into images. Now, visuals are arguably the most important component of your listings. I always say, let your visuals do the talking. On EtS, your listing visuals are 100% the highest visibility parts of your listing. A lot of people on Etsy don't even read the description. They do not scroll down. They simply read through those listing images or they view through them if there's no text. So always advise using all ten listing images and fully showcasing every value proposition of your product, and, of course, using text to communicate those value propositions and do so in a way that makes sure that you are addressing your customers greatest competitive advantages, their greatest pain points, their purchasing intents that you are making sure that you're communicating in a way that is going to actually resonate with your target customers. So you want your visuals to be very high quality. So very high resolution, high contrast, high texture, high clarity, high vibrance, you know, in photoshop, light room, whatever, definitely edit your professional edit your photos to look professional. But in addition to that, I honestly the greatest hack that I have discovered or that I have implemented over the years as an EC shop optimization specialist is putting text on the cover photos because you are really leveraging that cover photo as the advertisement that it is and you are communicating values and the whatever makes your product competitive, you are communicating that in text from search. And when you're side by side, all your competitors on EtC you'll likely notice that very, very few of them are actually using text. Very few of them are showcasing whatever variations they offer, personization they offer. They may be showcasing the personization, but they might not be showcasing the different options of personization. They might not be mentioning anything. So that's just a really, really easy way to off the bat, look more competitive than even your greatest competitors. So let your visuals do the talking. Highest value propositions on cover photos by using Tex that communicates to your customers greatest competitive advantages, personalization, quick shipping, physical and digital options, et cetera. I even would advise you to view your listing from search so you're able to see what labels EtS is putting on it because they will sometimes, they'll mention, like, free shipping. They'll mention, you know, ships in certain date, but EtS is always changing what they show from At Sasearch. So whenever you're watching this, I would advise just running searches on EtS to see whatever labels EtS is putting on. Listing so you can maybe decide maybe what you could possibly omit, like what you don't have to put as text on that cover photo. So I say I also like to include text that conveys prestige and looks. So the kind of easy ways to do this will be using words at the beginning of the title, like premium, limited edition, limited time. That just kind of conveys some prem It conveys some prestige, and it can kind of get customers to the door who want something that's a little bit more high quality, and, of course, leverages a bit of a scarcity tactic. When you do mention limited edition, limited time, people don't want to say they won't be able to get it, you know, at a later point. So I mentioned that you can use design inspiration.com and at.com, highly ranked products for listening design ideas. I would strongly recommend using photoom.com for swapping in very attractive backgrounds. It is a very professional tool. It is very affordable. It's like 1099 a month or 11 99 per month, at least the time of filming this. So I would definitely check it out. It's a very professional photography in conjunction with that photoshop. Adobe Photoshop and Adobe Lightroom are what I would say, like, the best tools for photography editing. And please don't be intimidated by them. Just I would advise maybe watch a couple of tutorials, maybe ask for a little tutorial and chat CT or just search something and then do the editing yourself because it's really, really easy, like, once you do it the first time. So definitely Um, do not just kind of skimp over the photos. Don't just take photos on your phone and then throw them up on EtS. Take photos maybe on your phone or professional camera, um, don't even be scared to, like, if you have to hire somebody to do it. Like, the photography is so, so important on EtS. Like, it is really what conveys the aesthetic of that product. Like, the photography can truly make or break that listing. Like, is it going to sell or is it not? Because STO is going to get your products found, but visuals is going to want Visuals are what's going to get your product clicked into and purchase. So invest your time and even your money, your energy into your listing visuals. I also mentioned that if you're doing print on demand, definitely use unique mockups, because everybody's using the same mockups from Print FOL and Printify and the other Print demand platforms. So source them atc.com itself has plenty of unique mockups that other sellers are selling. There are also plenty of other sites where you can buy unique mockups, as well. So use those and even go the extra mile and use photooom.com to swap out the background of that mockup. And that'll really just that'll ensure that you have photos that nobody else has because Photooom is AI generated. Like, the backgrounds are AI generated, but they do look extremely real. So that's just kind of something to keep in mind too. That'll ensure that you have quote unquote mock ups that nobody else has. So ten attractively edited photos per listing with text overlays that conveys the product's distinctive features and advantages over competitors. So when you started with that turret customer defining, you find what they love so much about your competitor's products. You define their pain points, competitive advantages, purchasing intents. At this point, you know exactly the texts to be communicating on those photos. So just take it bit by bit, kind of almost like a slideshow, like kind of break up the value propositions and put them on the different photos. And, of course, additionally, actually physically showcase the product and all of its different angles and all of its different variations. Don't ever mention some form of customization or mention a color or mention that you offer several fonts and don't showcase it. Like, don't ever just mention that and not show customers what that would look like. Do not, build into your listing variations. Certain colors or certain fonts if you are not showcasing that within the listings cover photos and make sure that you always name the fonts. Like, you always name the colors, the layout so that customers can very, very easily select what they want. So literally label your different options in one of your photos, and that might be in the form of a collage, probably. The fewer images of product task, the more value each needs to convey. So if you only want to have five in there, you just need to make sure you're communicating a lot of value from those photos. So I mentioned even Adobe Photoshops camera raw filter. I always use that tool to enhance texture, contrast, exposure, vibrance and clarity as needed. Texture really, really helps with giving customers that in person shopping experience, and it really just brings out, of course, the texture of that product. Adobe Adobe Lightroom also has, like, the same filter within that, and Adobe Lightroom is for, like, editing multiple photos. So I would advise them as well, but you may you'll often notice you'll probably have to do a few manual edits on each photo itself just due to different lighting and different angles and whatever. I do mention again to prioritize that cover photo and just put that extra time in as needed to make sure that it is extremely attractive. It would also be I would also be smart to include a context shot that shows how different products fit together. Shot of the product relative to a common size object like a hand or a quarter or a ruler to mitigate negative customer reviews, have a group shot showing comparisons, a packaging shot, definitely a packaging shot if it elevates the product, a front side back side of the item, a process shot that is attractive and staged that conveys that you are truly making this product, you know, at your house. It is artisan made. And then, ideally, a long rectangular photo for pinchers and if somebody has ever responded to your product with some kind of complaint saying they expected it to do or look like something, they just take a photo of it looking or doing, like, you know, the other thing so people know this. And this will kind of just proactively respond to future customer service issues. As for the videos, you definitely want to have the video in your listings. This is still a relatively new feature on EDC, so a lot of your top sellers top creditors will not have listing videos, and that's just an easy way to look more competitive from search. Videos play when hovered over insert, so that's a dynamic part of your listing that draws customers' eyes to your product. So definitely try to do like a full 360 of the product. Again, it's about that in person in person shopping experience. Additionally, I would advise some kind of, like, slide show, collage, whatever you want to call it, where you are merging videos together, just to fully fully kind of tackle everything that there is to tackle in a video. So you also want to play some text on that goer photo. So when you showcase the full product, I'd also advise you, if you can video yourself making that product as well, click just a quick shot of you making that product really, really can help, again, just in terms of conveying, like, that artisanal quality. Like, this product is truly handmade. Use that text to communicate. The value propositions that are not already on the cover photo. So, the greatest value propositions that you just couldn't fit onto your cover photo aesthetically, write that out on that listing video. And then, especially, you just had that text on top of that video, and then you can even make a dynamic and you could add more text as the video goes on. But do not don't underestimate the power of competitive listing video. Don't underestimate the power of a clip of you or even mentioning your brand story as your USP slash differentiator. Mentioned Motion Array, too. Motion Array has some really attractive video templates. But you can find video templates everywhere. Even on.com itself, there are other sellers selling video templates, don't overthink it. Just take some videos, put them in canva.com. That's my favorite tool, and it's extremely low learning curve. Throw some text on that listing video and just export as an MP four. Don't overthink it. But if you can also edit that video as well. You can edit it. Sorry, you can edit it in Canva, but you can also edit it in Adobe Rush, which is just a video tool they have. And there's also Adobe Premiere Pro. Both of them are really, really good tools and very, very professional quality. Additional hacks, the file names or your listing photos do affect the page's metadata and can help shop rank in Google. So you can book rename your listing files if needed. And you can just you know, if you're selling a cozy gift box, Cozy Fall gift box, whatever, you can name your listing photo files. Cozy Fall gift box one, Cozy Fall, gift box two. And that will just kind of help you in terms of ranking in Google. And always in conjunction, you know, as part of the strategy of letting your visuals do the talking, also use your visuals to cross sell your item. So heavily promote your market leading items, like your items that you anticipate are going to be your best sellers or already have that validated best seller status, heavily promote them in other listings and do so with an image. Don't just put a link in the description, showcase that other product that you offer in your shop. And then on that listing, image that is showcasing the other product, mention link in description. So that way, customers know to go to description to find that link because descriptions are just not that high visibility on EtS. I do also mention that you should list all variations in one listing if you can. This, of course, kind of comes with ideally not having too many variations, but I do advide listing them all in one listing and then showcasing all those different variations. To, this especially works for like, gift boxes. This is a really, really good strategy that works across, like, a lot of gift box shops on it. So you just showcase multiple variations on a single listing. You link the image to each variation that it is associated with. So this is, again, really easy on the back of a listing. And then you can have different price points. And what's going to show up on Etsy search is that lowest price points. So that could really, really help, again, in terms of showing up as more competitive from search. Always try to mention greatest pain points directly on product photos and then list them in the description. 8. Writing Descriptions That Convert: Crafting Compelling Copy: Now, I just wanted to make a quick video on listing descriptions because as I mentioned in my last video, descriptions are pretty low visibility on EtS. A lot of customers are not even reading descriptions because of how low visibility they are. Like, you have to scroll down to read it, and then you have to click CIM details to even extend the full description. So that is why this video is just going to be short. But that being said, definitely do fill out your description and put a lot of value in there because descriptions can be a very key component, especially in terms of cross selling customers to different listings, upselling customers. That's where you're going to be including links to differ products in your shop, complimentary products, products that are higher tier, any add on fees, any rush order fees. Like, you're going to be putting links to those in your listing descriptions. So that means it can be a very important part of your listing in conjunction with the fact that the beginning of the description also does factor into EtCSEO and that full description does factor into Google SEO. So they are components of SEO, but at least on EtC it's a very low it's a very low it's not that important. Like, titles and tags do weigh a lot more into SEO. And then, of course, List and quality score and all that other stuff. But actually getting back into what to include in the scription, as I mentioned, in the last video, you do want to list out information description. So you want to mention your customer's greatest pain points and how your product addresses that, listing it out in the description, so it is very, very easy to read and digest that information. And I do mention, too, that you can use Chat GBT to write out your descriptions. It can write some very strong descriptions. Once you have some strong long tail keywords defined, you have your product info written down, Chat DBT can really, really write a strong description and save you a lot of time. I would just advise you to encourage it to start with the most important product details, including the advantages your customer values most and links to any add ons slash customizations if applicable, try to get it in there even before a customer has to click on C item details. But that's a pretty small amount of text. So just try to think strategically about what all is going to be showcased above C item details, I'll give customers an incentive to even click on the button to read the whole description. And then I always try to include links to social medias at the bottom of description entice customers to click for coupon codes, behind the scenes, product launches, et cetera. That tends to be the best way to get customers to click through to your socials is if you have some kind of lead magnet or reason for them to click into it. So again, like a promo code behind the scenes, product launches, that can kind of encourage some customers to actually go to your Instagram or to your Facebook. And again, I mentioned include your links, include links to applicable Power listings slash Market Leaders slash anticipated Market Leaders, anything that is a best seller or you think is going to be a best seller, include those links if it's related to that product in that listing. And then if you have a loss leader, so if you have some kind of item that is, again, related to that product, but would be essentially like a lower cost entryway into your shop. You can also include that link in the description as well. This is an item that'll have it's low profit margin, but it's also a low price margin, and it's used to increase your sales count, but it is not something you would essentially have to be making a lot of profit. You are using it to increase your sales count and your review count and just get that credibility up from search and just get a lot of engagement coming in with your shop. So definitely include those links in your description, and, of course, ensure that they are highly relevant. And if you can try to even walk customers through what would make that other product relevant to the item. In that current listing or what would make it a viable alternative to what they're looking at. You just want to keep customers engaged with your shop's products rather than clicking back to search or clicking into any of your competitor links. And this will just help boost your shop's authority and Etsy's algorithm. And more clicks and views per customer incentivizes Etsy to positionary products so they are shown more frequently. Again, links to listing add ons. So Rush order shipping, which is definitely a listing I would advise you to have that just charges customers maybe $10 if they want to rush their order and just skip the line, get it in two days. Customization fees are really important, too, especially if you are already you've built out two variation types already. You already have the personalization box with instructions in it, but you have additional customizations. Mention that link in the description as well. And don't ever mention links in the description without also having the associated listing image that conveys the value of that product and mentions that there are links in the description to those other fees or to those other products because that's really going that's that's how you're going to make this strategy successful because customers are always looking through the images. They're not always looking through the description. Um so if you can also build these into the description if you can build these add ons into the variations themselves, like, you can just say personalization or you can, you know, communicate the color or you can try to communicate multiple options within a single variation type, maybe, like, color, plus small size, you know, pink, plus large. Like, you can kind of think of ways to strategically offer more than just two variation types in a single listing, even though that's all that EtS a technically, allows. That's all, like the functionality that they enable. But if you can build actual fees into the listing, that's going to help in terms of you removing that middle step and getting more customers actually convert into those higher average order value purchases. But don't do so I adding those variations will complicate that purchasing process. Just make sure you put the links in description and that you mentioned listing images. And even in the personalization directions, if you if you haven't already filled that out entirely, that you do have those links down below because personalization instructions are actually just kind of a secret way to ensure customers read whatever is there, because if you make it if you require the customer ster personalization, then you can literally put in the instructions, you know, type yes here to confirm that you understand that you're receiving this item in the color, you know, that you've selected for the variation type. And please note that there is an add on customization fee in the description. And that's just a way to ensure customers read that, and then they have to type in yes, in order to even add the item to their cart or place in order. So even though that's not part of the description, it is kind of a smart thing to include in the list. 9. Optimizing Your Shop: Scarcity Tactics & Pricing Strategies: Now now we move into shop optimization, which includes scarcity tactics, pricing strategies, and some other things. So first things first, I do want to mention that you want to add it in a shop announcement, and you want to keep this up to date. I see too many big shops that have shop announcements that were last updated back in 2022. That is not what you're trying to do. We're trying to show there is somebody actively managing this shop. Keep it updated, mention your top sellers, mention any links to your social medias, mention any sales, mention any upcoming product launches, any upcoming sales. Just do what you can in that shop announcement to get customers excited and engage with your listings. It'll be different according to who your target customer is. But definitely for holidays and seasonal times, whatever your customers whatever their year looks like, you know, teachers, students, it kind of looks different. So try to update that for that customer's current phase in the year, if you can. Also fill out your shop policies, fill out the frequently asked question section. This will save you so much time and fill out a pre written message to your buyers and your save replies and your EtS messages, and then fill in your shop About section. The shop About section is super, super important again for building that personal connection with your customers, and again, conveying that there is a real seller behind this shop, and it can really just be a really nice incentive for customers to actually want to purchase from you. And in that same slant, when you have your about section filled out, definitely try to include photos, again, of, like, your workshop, you creating the products, your family, you and then feel actually put in a profile photo as well. Like, definitely do not try to sell products without having your face in that profile photo because you do show up on your listings and customer scroll down, they can choose to contact the seller. And it just really helps with always, enhancing that personal bonus if you actually have a photo of you as a human. So not even AI, ideally, if you, you know, at all, feel comfortable. Doing that. But definitely have them all filled out, and that'll really just ensure your shop looks professional very well, but it gives customers reason to trust your shop. And for encouraging reviews, again, that review count is another important reason for customers to trust your shop. That template message that you have stored, you want to make sure you have one store that thanks buyers for their purchase and ask for their feedback. And then of course, you cannot automate responses on Etsy. Like, you can't automate you sending a customer you can't automate you sending a message to your customers. So this means that you have to personally send this. And when you are personally sending these messages out to customers, you know, if you have any kind of time at all, I would definitely kind of advise tailoring that message to the customer based on what they purchased. If you can do so without it kind of being weird, just kind of mention what they purchased. Even if you want to, you can maybe ask them a little something, but just always try to wrap it up with just mentioning that you are small business, trying to get some feedback and just grow your shop and better serve your customers. And you really would appreciate any feedback that they're able to leave and that they can feel free to ask you any questions at any point. And that is just a nice way to get customers to leave some feedback and just feel like they are truly welcome in your shop. And I say this, too, kind of getting a bit into, like, the pricing strategies, but a year round sale can definitely help in terms of you getting conversions. I know there are different, laws and regulations here, so do that to the extent possible without breaking any laws. But I do advise, like, a sale for most parts of the year that just it keeps the perceived value of your products very high, but buyers love to think that they're getting a deal. So I always try to run a sale if I'm at all able to. And it's just it always helps. It always helps a conversions, given, you know, your price points are actually come ive. So this kind of gets into the scarcity tactics as well. So when you are setting up those sales, try to set them up in increments of 24 hours or 48 hours. So the countdown timer shows up on the listing. Es does this for all listings. It's a big strategy that a lot of big shops do, even small shops. It just gets customers to kind of, you know, it encourages Ipo Spis because they feel like they're not going to get that deal if they were to come back tomorrow. So that's just a really nice way to get customers to maybe buy on the moment. And you can also set your stocks to five or less. You can even set your stocks to one, exactly. And this also will encourage IPL Sis because at S will put a label on your listing that says only X left, like only that number of items left, or they'll even say are or find. So that can help too with encouraging more impulsive buys. And to really elevate this strategy, you can add your listening to your cart within other EtS accounts or ideally, maybe some friends at C accounts or family members at C account. So EtS will show the label only X left and in X carts. And this will also, you know, if it says only three left and in five cards, that is going to further encourage customers to purchase on the spot. And don't forget the power of adding text to the cover photo in this respect. Like, if you know you're going to be setting up consistent 25% off sales, then you can mention, you know, limited or not limited time. You can see saying, like, 25% off on that cover photo. And then even to further kind of if you know you're maybe going to set up for the next month and you know that, that means the countdown timer won't show up on the listings because it's a full 30 day duration versus just the two days that you can also mention limited time sale or while supplies last or selling out quickly or similar mentions right there on that cover photo so that customer are also communicated from search that this item is only going to be on sale for a limited time or that it might not even stay in stock for a super long time. So that helps with that scarcity tactic. And I do recommend a paid marketing strategy to bring in traffic at C Ads. I mentioned this a bit already, but it can just really, really help with boosting visibility of your listings. And then, of course, conversions and enhancing that listing quality score. Like, if you have listings that are set up to convert, you have products that are very attractive, meet underserved demand on the platform. EtS ads is going to be profitable for you, even with you setting a very high budget. But the name of the game is using your data to further refine your listings and further refine your products themselves. I mentioned turning off irrelevant keywords. At the time of recording this, and it has been like this for about a year. EtS has little disclaimer in EtS ads that turning off irrelevant keywords is just for, like, testing purposes. Like, they're going to be maybe using that in the future, but for right now, it's just a test. So it's not necessarily going to be doing anything according to what they say. But at some point in the future, that could actually be factoring into the keywords that Etsy is showing your listing for. I imagine they're doing some testing on the back end even now to aid and kind of matching different listings with keywords. So, you know, if you can do that, then I would advise doing that for just kind of giving EtS that assistance in that respect. But it's not technically going to actually help with you ranking your ads anywhere specific. And if you're able to bring external traffic for your social media, pages or other platforms, I would highly advise doing so. Et C will reward you for it. Any high conversion traffic to your listings is going to help your listing quality score, which is the most important component of your SEO, and then EtS will boost your listings organically in rankings. So whether that traffic is internal or external, high conversion traffic is what you are trying to get. So if you have any kind of external audience, definitely promote your products to them, and then you'll be able to eventually fully leverage Etsy's existing customer base. On that shop optimization, slant, again, an aesthetic shop banner is going to add a greater level of professionalism to your shop. So definitely have that in there, showcase your best sellers or your anticipated best sellers, mention your shop name, mention your shop um, social media pages, if you have a standalone website and then even put a QR code on there to your email list if you have an email list, and that's just going to help a lot with, you know, encouraging people to engage with your brand around the web and just kind of keep coming back to your shop. And again, I mentioned to include links in your shop announcement and your banner, direct to an email list, offer a promo code, some kind of incentive to get customers onto that list, and mention the list both within your shop announcement and on your shop banner. 10. Etsy Ads Strategy: Get Seen, Get Sales: Now we move into EtS Ad strategy and metrics. So EC ads are solely dependent on the SEO of your listings. Ads are your organic listings, boosted in search. You cannot make standalone ads, choose a specific audience, or do virtually anything to optimize your campaign be on the SEO of your listings and which listings you choose to run or not to run ads on. While running SC Ads, it is really important to consistently monitor SCAD metrics and deploy proven tactics to optimize ads and maximize the ad budget. This can definitely be in the form of you looking at which listings have the highest views and taking note of the keywords that are bringing them the highest views that are bringing them the most sales and threading those keywords into other relevant listings within your shop. This can be you looking at listings with very high click rates and looking at those search facing components. So the cover photo, the entry level price point, and the beginning of the title, how can you kind of bring those components into other listings as well, especially kind of related or relevant listings it can be you looking at return on ADSPin and again trying to thread the components of that listing, probably just everything about, like, that listing for the most part, in terms of targeting, like, keywords, visuals, pricing, and even, like, the setup the listings. Like, it's clearly probably pretty seamless, easy to understand purchasing process. So how can you bring those components into other listings? And that is really, um, that is, like, honestly, like the book of EtS ad optimization. It's just you using your data to further refine the listings that you have in your shop and taking note of the keywords that are bringing traffic to your shop and figuring out how to create listings or products that serve those keywords. So this can even be you having the exact same product, but kind of positioning it a little bit differently, packaging it a little bit differently or just communicating different value propositions from search on that cover photo, showcasing a different version or a different option of that product on that cover photo. And this can just help you in terms of better serving the customers. The keywords that they are searching to even find your ads. And if you have ads that are using up a lot of the budget, there's really no way to prevent this from happening. But if you remove the budget, devouring listings from the advertised listings for two to three days at a time, after a few days, the listings can be added to advertised listings again. This will still require monitoring. But ideally, at algorithm does learn to better allocate the ad budget amongst all advertised listings. This is especially true if the listings that are devouring the budget are not, seasonal. They're not holiday centre. Like, if you have items that are very much so seasonal and then you're running them in conjunction with your evergreen listings, especially like in fourth quarter holiday season, it's going to be hard for them to not consume the entire budget just because there are so many people writing searches for those holiday specific queries. But there's definitely when you're getting all that data, like all that keyword data for why people are clicking into those listings, you can definitely use those keyword to optimize your other listings as well. And if that listing is consuming a bunch of the budget, but it is not making you money, then that in itself is telling you that there's friction in that purchasing process. There is a reason customers are not purchasing that item. So, again, if you're able to look into listings that do have high returnal Aspin or do have just high sales in general, then there's definitely things that you can learn and incorporate into those listings with high views because Typically, the listings with the highest views are like your lowest hanging fruits. So I would say optimize those ones first. Not in terms of search engine optimization unless there is issues in terms of them showing your listings to the wrong customers, like they're showing them to irrelevant keywords. But optimization, typically in the form of, like, the visuals, the price point, the product itself, the directions for purchasing that product, that's going to help you a lot in terms of getting the most bang for Book because a lot of people are already seeing those listings, but they're just not converting. So if you can really try to refine those listings to better serve your customers, run searches and see what your customers are seeing when they do run the searches that you see in your EtS ads, like if you see that there's search and Cozy Fall Gift Box, but you're not converting for Cozy Fall Gift Box, go through Etc probably in incognito mode so Etz's not using your past. Search behavior, run a search on that keyword. See what listings customers are seeing when they see keyword when they search that keyword and see what listings are best sellers, popular nows and a rank very highly so you can understand why customers are not clicking into your item. Is it the cover photo? Is it the price point? It's too high? Is it the beginning of the title? Maybe? Like, are customers not understanding what they are purchasing? They don't understand what they're looking at? And that'll just help you a lot with optimizing your adampaign and optimizing your listing. If you're getting a lot of sales on any of your advertised listings, I would not advise you to ever turn off the ad or decrease your budget, even if you want other views on your list if you want views on your other listings, at that point, I'd advise you to increase your budget, and then at C, maybe and to also show list your other advertised listings as well. That'll give them more opportunities to be seen. But this is not a bad thing. If you have one listing that is driving bulk of your sales, this is honestly in alignment with Ecommerce, most of the time with Ecommerce. 20% of your listings drive 80% of your sales. So this is not like some to fight. I would say just increase your ad budget and see and observe if that generally is increasing your return. Like, if you're increasing your ad budget, you're increasing your return, then that is a good thing. Ultimately, the foundation of optimizing your SEID strategy is going to be optimizing your listings with great SEO, monitoring your ad metrics, adding in high quality product images and cover photos, and then having competitive pricing. That's going to be the best way to improve your click rate increase conversions and ultimately overcome a saturated niche and rank above competitors for highly competitive search terms. Now as for the stats that you're going to see in SCIDs, we'll do a brief rundown on how to interpret them. Views is how many times a listing has been viewed, not clicked on Listings with high views, Typally have strong SEO but you know, sometimes they might not have high conversion. However, a lot of times these listings that do have high views typically do also have high conversion, since EC does push listings up in their algorithm that do bring in a lot of sales. So a lot of the times those two metrics can go hand in hand with views and conversions. Sometimes, though, you will notice that listings do have high views but are not converting that well. So in those cases, that's when we go back to optimizing those listings in the form of the visuals, the price point, the beginning of the title, what are you communicating from SRT and making sure that the purchasing process is extremely clear and maybe threading in keywords that are a little bit more relevant if the keywords are just not relevant to your item. However, if that listing is high views and high conversions, typically, you can assume those listings have a strong cover photo, competitive pricing and are in themselves a sought after product that meets market demand or a market app. And then oftentimes the first 44 characters of the title, those that are search facing clearly communicate what the product is. As for click rate, this is a listing clicks divided by view. So if a listing has been viewed 200 times and has received four clicks, it has a click rate of 2%. So listings with high click rates typically have really strong cover photos, very competitive pricing, and a search facing value proposition that is clearly communicated either via the cover photo or start of the title. Oftentimes, you'll want to duplicate these listings to re optimize and go after the widest audience possible since those who are seeing the product do tend to click through. Istings at high clicks, yet lower turno sales are detrimental to your ad budget, since Etsy's ad system is pay per click, meaning your budget is only used when someone clicks on your ad. If many consumers are clicking on an ad and not purchasing, there is some friction in the purchasing process that needs to be fixed, be it the listing images, variations, personization box, or anything that could confuse the buyer and or make them feel misled. Return on ADSPN shown as ROAS ROAS, how much money you're making for each dollar you spend, for example, an ROAS of $32. I mean, on average, you made $32 for every dollar spent advertising that listing, Listings with high return on ASP need to be properly search engine optimized to properly capitalize on the potential sales power of that listing. You want listings with high retun ads spin to also have high views. We want to make sure that they're optimized to be shown to the customers that are searching the search terms that EtS ads are showcasing them for. Don't remove any highly searched for keywords and make sure to add in any keywords that the listing isn't optimized for, but EtS is showing. 11. Class Project and Next Steps: So that is all, folks. You're ready to get a lot of value out of this course. Thank you so much for watching. Again, my name is Sara Smith. I help aspiring and current Etsy sellers go from feeling overwhelmed and unsure about growing their businesses to running a highly optimized, profitable Etsy shop so they can scale the revenue and build a successful, sustainable business. So if you're interested in transforming your own shop, maybe transforming your life as well, then please feel free to reach out to me. I would love to work with you. My links are in the description. I workbopshopslutions.com, and my Upwork in LinkedIn are awesome the description. And definitely, please keep up with me on Skillshare as well. Don't forget your class project, leave some feedback and follow me for future at C tutorials. I'll see you all in the next one. Thank you.