Audio for Social Media Video and Beyond | Ryan Collins | Skillshare

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Audio for Social Media Video and Beyond

teacher avatar Ryan Collins, Video Ad Veteran

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:31

    • 2.

      Sound in Social Media Video Where and Why

      3:42

    • 3.

      Different Types of Audio

      3:14

    • 4.

      Where to find great Royalty Free Music and Sound Effects

      3:14

    • 5.

      PROJECT! Creating a Cinematic Scene

      17:49

    • 6.

      My Recording Gear

      7:49

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About This Class

Do you feel confident your audio quality is on point in your Socal Media Videos? 

In this short course we go top to toe on all things Audio in Social Media Video;

Where is audio used in video? 

Where do we find great audio and effects? 

We cover how to mix your audio so that it's CONSISTENT throughout your videos. 

I even cover how to record high quality audio for YouTube and Course Creation, and the gear I use. 

By the end of the course you'll be more confident that your audio quality is on point in your productions. 

Make sure to download the Video Toolkit for a link to my group to share your results!

Meet Your Teacher

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Ryan Collins

Video Ad Veteran

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Level: Beginner

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Transcripts

1. Introduction: no music, sound effects sexually in and then spits you out. Audio is extremely important in video. In social media, YouTube, people underestimate the importance of audio in their videos. In my intro, I use just sound effects. It didn't fancy any background music, but why don't we get a little be in right now? Perfect. All right. So in this short course, we're going to save you from start to finish on audio for video, social media and beyond, and finish off with a nice little cinematic project. So I have to start. We're gonna talk about where to find rate tracks and sound effects royalty free and what that even means a music licence in. Then we're gonna look at where is music and sound effects used why they used and how they could be used to enhance how you can also accidentally distract from the purpose of your video. And then we'll go into how to mix music and level it all off properly. In your editing software will be using after effects for this example, but you can also use premiere pro and reference premiere pro throughout. Any editing software really balance and audio is gonna be the same sort of thing. So if you just want to brush up on your audio skills in video, learn how to record on edit smooth, clean audio, then this is the one view. So if that's the case, I'll see you in the next video. 2. Sound in Social Media Video Where and Why: welcome, guys. Great job on access In this course in this section, we will look at where and why we use sound in various areas of social media, So let's get straight into it. First, it's worth no in that when people are scrolling through social media such as Facebook, the majority of people will be scrolling with sound off. If we're creating a video for these platforms with a voice over, it's nearly always a great idea. To start with some captions, you can manually add captions in after effects or Tranmere pro using text, which is what I like to do. So I have full control over the fonts, animations and placements. However, there are features in Premiere Pro to create closed captions. But nearly every time I've tried has been a really difficult process, and I end up redoing the manually myself. There are some awesome websites where you can get your voice overs transcribed into captions on. I'll leave a link in the description of this video. So now we've talked about when we aren't used in order on Facebook. Let's talk about when we do use it. So even with captions, if you have a cinematic ads or a commercial ad with proper filmography. He's going to want sound. Or maybe you have a typography based ads. When I make these kind of ads, I often match my text to the music to create something like a text and visual based music video to help the flow of the ad said to summarize, even if people don't have their sound on when scroll in its not gonna appear tohave music in your video. If you do want users to turn on the sound, leave a bana asking them to do this or add captions and for longer videos or commercials, people Wilton sound on. I'm not really a huge instagram or tic tac guy, but I know people watch these mawr with their sound on Facebook, and you can always take these editing principles and put them into whatever medium you prefer. Now let's look at YouTube. Sound is essential in YouTube ads and videos. People are watching YouTube videos with sound on, so we can really use the first few seconds to grab their attention in and add common ways to grab attention with YouTube ads with strike individuals engage in music or decent hook line or a line of spoken copy to grab their attention straightaway. YouTube have unscathed able ads, which he usually up to six seconds long, and this is a perfect time to speak your best line of copy in your ad or strike with punchy music and visuals. Similarly great audio from the beginning. It is very important in YouTube videos, general Course creation more focused on it, the Morris spot, bad audio and other videos and in my own videos on Morris, a massive turn off. I completely underestimated the importance of quality audio. Before start creating my own courses and videos, I went through a bunch of different microphones, a lot of money on even a few loop locations, including a cupboard. I rented an office before I finally settled on the winning combination off audio and area to create great quality audio for my videos. I'll go over my recording gear later on in the course on Leave some links in the description of this video, but for now, let's dive deeper into the different kinds of audio that we find in videos 3. Different Types of Audio: audio comes in a variety of different formats and placements throughout video. Let's break these down into a few simple categories. Firstly, a primary source of audio could be either our voice over or on music, depending on what kind of video. One. Making ah secondary audio could be used to n cunts video. If our primary audio is our voice over, a secondary audio could be a background music. We might even have a voice over music and sound effects all in one video. So it's important we balance these properly, which will go over in a little more detail later on. In the short course, it's important that our primary audio is more prominent, and then a secondary audio complements the video. Like with most things I think we should ask ourselves. Does this compliment and add to our video, or does this take away and distract from our video? I personally like background music in shorter tutorials and videos. Background music at the right levels adds a certain vibe to the video. Sometimes I find casual cruise in lounge or hip hop star music can help set pace for the tutorial, keep the audience engaged and progress the video. Some people hate background music. I think it's down to personal preference, sound effects, a great Friday and emotion to video. So in a cinematic scene, the right sound can add tension or suspense or really immerse you and then shock you a slam come really hit home home a title. Ah, a little. So now with an echo can add to the feeling of vastness of space in a large open scene rises a great for building up tension on. Then suck sound can stop everything dead in its tracks, which leaves you in suspense waiting for the next scene. My intro video uses a few of thes elements together. Let's take another look. We can dive into that video later on in the course, but let's get back to it again. As always, it's about adding a touch of spice to what is already working to give that extra emotion. And finally, you could always add goofy sound effects like horns, doctor dog toys for the tried and tested goofy style YouTube videos that just generally do a great job at keeping people engaged on. Remember the main point of most of what we do in video is to keep the viewer watchin That's the end goal for audio on video. So now that we've got that down less jump into the next section where we go and find ourselves some music, some sound effects for our own projects. 4. Where to find great Royalty Free Music and Sound Effects: all right, so let's talk about royalty free and what that actually means. So royalty free means we have the right to use the asset in our publications in one way or another. Sometimes you download a license for one use. Sometimes you download the audio on a free to use it as much as you like, or royalty free assets come with their own clauses on. I'd advise you to look into these yourself, but usually you can either use the asset however you want wherever you want and sell the end result to the client but not give them the actual song audiophile. Or you may have the option to buy a standard license and use the asset in your own productions, but not sell the product on unless you buy the commercial license. So again, do your own research on wherever you choose. You get to your assets from but in the meantime, let's go over. A few websites that are used to get my assets from my videos also leave links in the description below Sound Strike. I Love Sound Strike for Adam Music to my video ads on YouTube videos. Policy is really simple. You pay, fear subscription. You download a license each time you use the audio in a project, you can create a video project for yourself or client and never have to worry about copyright claim. As long as the project isn't just the audio epidemic sound is my next go to for YouTube videos. It's gray. A £10 a month has great music and sound effects, however, has a piety a price for commercial and client products. So I stick to sound strike. For that. It's worth £10 have that variety from my personal videos. There I pay a monthly fee to motion array for templates and elements, but they also have a really decent audio section full of great music and sound effects. So I find a lot of great modern hip hop urban opener style music year. I also like to look at the style of video template and then find the song because often the song kind of matches this style. So instead of searching through the titles, defined the song you like. I looked at the different videos because I know which video is gonna have the kind of music that I'm looking for and If you can't find the sound effects you're looking for, I find SAT zaps. Platt has a huge arrangement of sound effects. It's gold Plan is very affordable on the license in its simple As long as you're not reselling the sound and is part of your own production, you can do what you like with that disclaimer. All of the previous is from the time of making this video on me having a quick glance of the license and to help you get started, it's all subject to change and make sure you do your own research on your license in before Laos fails. There tons of three royalty free sound effects on YouTube and Google. Just do a little digging and you'll find some great assets. I'm sure there's hundreds more websites out there to help you with your productions on just giving you a few places to get started. That being said, let's finally get into the next video, download some music and get those effects and sounds into our project 5. PROJECT! Creating a Cinematic Scene: All right, Go. So now we understand the theory. Where to get sound effects were to get a music. How about we have a little project and we play around with these skills and see if we can come up with a little scene. So in the example that I'm going to show you, I'm gonna walk you through life, something I've done using a voice over sound sound effects music. And I've put together like a quick little cinematic scene just to show you how it's done. How about you guys go ahead on Make your own seen on. I'll even leave my goofy voice over in the link below if you want to use that to make your own sort of cinematic scene like I did. But don't be scared to try something new on. Just go and make something with sound at a few little more elements of Simon's, how much better it makes your videos. So with that said, I'll see you in the next video. Life is an expression of our external perceptions, but we look internally to discover her true intentions. All right, so now we're going to go into this thing live so I'm just download in a serene lake by the mountains just to get going. So I'm in video blocks and I'm download in this sort of clip by here it's almost unloaded. So now we're going to do so. I'm just gonna drag that clip into after effects on drag it in groups drag that into our timeline. It's gonna just go to project. But when we drag this into the timeline, it's going to create a composition at the size off our scene. Now, I'm not going to make this too complicated. It's not gonna be a blockbuster hit, but it's just to show you how we monitor different levels and things like that. So what do you do next is I'm going to go over to motion array on in my head. I imagine some sort of vastness, So I'm just gonna put So now I've seen this used before in like an icy video. Now, if I press play here preview hear how I get you, Okay, Great. So because of the kind, of course is is I'm gonna show you what I'm actually recording with. So I'm recording with Cam Tasia as well. And this is a very good example to show you. So you can see I've got my audio kind of going up here to the middle. It's not quite getting into these levels, the louder levels. So it's enough that we can boost it a bit later on, and it's clear, but it's not too overwhelmingly loud. What I'm doing is I'm actually speaking a little bit past my microphone, because if I speak over my microphone and I see any peas or tease, see how that pops on that clips. So I speak a little bit past my microphone and I've got a pop filter over. I've actually got the road pop filter over the road pot gas debt in the road P s a one are marleve links to everything in description, But I have found ultimately, this dynamic microphone is the best way to get the cleanest audio because it cancels out Ah , lot of horrible sound. So the also something to know here. So this audio level, when this gets into the red, that means the audio quality is clipping on. If the audio quality is clipping, it means you'll lose in sound quality, so it's better to be a bit lower than clip in. Boost the sound later on a officially done to be too loud with clipping sound and try and make it quieter, because if it clips, you can't fix that. Anyway. Moving on, I'm going to download these. That's just you. I'm going to download our pack of effects and then I'm just going to open on just extract these effects. And now we're going to hear. And if I click my audio file, there we go. I've got my lovely little sonar and I can just go into after facts and I can drag this in. Now. If you're in Premiere Pro, you're gonna be just dragging this into the timeline is gonna look the same. If I go upto audio here on the right, this will be down on the right hand side of the timeline in Premiere Pro. And if I press space bar now to play, you can see that the audio shoots up goes over minus six. It doesn't quite go into the red. It's not. It's not the end of the world. If it's hitting the red, then then it's pretty bad. But otherwise I think we're pretty good so to drop this to see the way form, what I'm gonna do is I'm gonna open the audio way form from beneath the file and dropped on way form, and you can see that we've got this way form that shows you where the peak off the audio is . So it's important to remember what this bit means because this shows us where the loudest point is on. When it comes to mix in our way, forms and things later on, then it's a great help to know this less so next. What I'm going to do is I'm gonna record a little bit of a voiceover on. Then I'm gonna bring that voice over in, and finally, I'm going to bring some music in on. We can just mix the few together and have a look at how it looks on. Keep this already 11 balanced as well. So I'm just gonna shoot off, and I'm going to record my voice over. Okay, so I've recorded a little voice over, were just made up some rubbish, and I'm going to drag this into my after effects project. And now I'm gonna drop down my little audio way form on the side so you can see the voiceover starts by here. So really, we gotta think, Where do we want it start? Okay, it's a less say about here, so obviously you can see that it's not quite here. So we can drag our timeline across so we just get to the start of our audio on. I think it's fine to just trim off before the first bit of audio, and I Let's play it unless have a look at the level up here. Life is an expression of our external perceptions, but we look internally to discover our true intentions. All right, so I did say that I just made it our pants a load of rubbish. So just so you know. But the point is, let's have these levels are really low is an expression if you compare it to the it's gonna get really quiet. So what we can do is you can go over to our levels here on we can just type in maybe 10 db and give that a boost. And now you can see the way forms starting to look the same size as this bomb away from the sun away from life is an expression. Okay, so that's great. Those volume levels worked perfectly. Andi. Now what I want to do is I want to get some music. But I want the music start creeping up here as get introduced. But also be background music. So I'm gonna go to sounds stripe, um, not sound striped license. And I'm just gonna go to sound stripe, and I'm just gonna find myself a music track. So when I'm choosing this track, I'm thinking more atmospheric. I don't really need music because it's more telling a story, and then we'll switch up. Ah, couple of the videos as well, and we'll end up making quite a cool little 12 2nd thing. So let's go to mood on. We can have a look. I don't think it's really mood unless we've got atmospheric. Yeah, that's great. So atmospherics great. We can have a look here and see what sounds like it might fit. I think I was just fix That's literally what I was thinking. And I'm not even know. Look any further going guys, if you can guess my passwords, that's probably my fault. Okay, so I'm in sound stripe on what I'm gonna do is I'm just gonna go with the license. What's the name? Your project. We could just call this mountains or anything like that. What you're saying is, this is a new project advertising, marketing, video or class project video, generally license. Great. So then I've got these options. So I've got shorter versions or longer versions, but I always go for the long primary version because I can edit it myself. And any time you can edit yourself on loom for yourself, it's just better than trying to find a quick way to do things. So let's get the wildfire, which is bigger, but it's a higher quality file. If you want to just get a quick MP three, you'd be about 10 times smaller than the wild file. And again, I just drag this into Cam Tasia. Look, I drag this into after facts and bring this in. Okay, let's have a look. So let's just play them all together, as as is, and I might even move this to the background just to the ball and because it kind of, you know, makes sense to me. Logically, though, it's a bit lower. I'm just going to close these down for now on. Let's just listen to this together. Life is an expression. You can see that as it gets to the end. This music gets too loud. This is meant to just be background music. So what we need to do is we need to bring the music down. So let's just start by. Go in. Ah, healthy minus 10 db on Let's just play this end and have a look at the level again because it was clipping. Look where Get a bit closer. True intentions. I would probably let I be tempted to go down to maybe minus 12. Get this a bit lower. But then also, I want this to fade out. So I'm gonna press you and just open up all my key frames. Ah, I have no key frames, so I'm just gonna open up my way form. Sorry, and then I'm gonna go over to about here. So if we look right in on this on this background track, I'm going to go to the star where it kind of peaks. And I'm just gonna leave an audio key frame here. And then as I go to the end I'm just gonna drop this down to, like, maybe minus 20 so that it it tapers off, I think maybe minus 30 you don't want to go too low because it will finish way before the end. So let's have a listen now to discover her true intentions. There we go. So life is an expression of the levels two years? Well, but we look internally to discover true intentions on it's all pretty much level. Obviously the sonar comes a bit loud start. So what we could actually do is maybe if you wanted to, you could bring the sonar down a little bit and then in after effects, it would be nest in Sorry in Premiere Pro, you could nest them. But you could also bring these into a composition of a room, Call it final, and then you can just adjust the overall audio from this level. So if you play through life is an expression of our external perceptions. So now you can see we're bringing the overall audio up on bringing the overall audio up from the composition controls everything, and it kind of brings it up there. All right, so now we finally got our seen together. It all looks great. Let's just add a few final touches on. Let's go to layer New, solid. Andi, Let's maybe at a black solid here, go to one second. I'm just gonna take the capacity down to zero on. Then I'm gonna go back and bring this up to 100 and then I'm going toe delete. Cut this off. Duplicate. Yep. Come to the end. Bring my key frames down and swap them around. And the idea here is that I'm just gonna get Maybe I wanna bring that to two seconds. So life. Okay, now we're going to get a cinematic title. Sort of come in. So let's just go to tea here, Brian Collins. So now we can align this to center, maybe bring these in a little bit. Andi, I'm gonna You know what? I'm going to keep this, okay? He's gonna make a few little adjustments here. Gonna animate the tracking on on this. So enemy track in on. Let's go to here. Let's make sure this is set to the middle. Okay? So tracking amount will bring us out on, then may become a few seconds across. Bring us back in a little bit. I sure don't want it. I don't want to. Big just wanted to kind of come in over a few seconds. Andi again will do well similarly with the A busty what I might do. Actually, if I bring this underneath, it's gonna be revealed by the by by the tax es life is an expression of our external perceptions. Okay, so, no, I'm going to do is just I'm gonna get one more. A couple more video clips and not them in. Let's put Ryan Collins video Rankin's video and just bring the character such down a little bit. Align this to center. Okay, That looks nice. Yes, bit smaller as well on then. Finally, I'm just going to find a couple more clips to add in here. Life is an expression of our extent external. I think six seconds is good. So I'm just going to trim the lake scene there on just Yeah, look at this. Just to speed this down it up. Just going to bring this guy in a lower quality, just ruined everything. So bring him in, look internally, and I'm gonna cut to someone's eyes close up kind of thinking in the wind or some things. There we go. Love that. Okay, so let's just get our guy here. I know a guy. Our lady. Okay, now, if we play the final thing, if we go back for us L down here life is an expression of our external perceptions. But we look internally to discover her true intentions. And there we go, our ago. So now that we've nailed that little cinematic intrude, it's project time. It's time for you to go ahead and make your own short video. It could be cinematic. You could use my voice over, or you can just make something up yourself. But make sure you incorporate sound maybe in a different way than you usually would, Or put something a little bit more into the sound side of things rather than just the video side And see if you come up with something better. I'd love to see if you composed your projects below are in the group. That would be absolutely great. But if you want to stay tuned and see my gear in the next videos, I'm just gonna go over my recording gear. What? I'm actually recording on right now leave a comment. Tell me if there's anything you missed. Anything you like. Anything you didn't like. Hopefully it's not me on. I'll see you in the next video. 6. My Recording Gear: What's up, guys? We're in here today. We're gonna be talking about the fast set up for YouTube and force recorded. Let's go. All right, So throughout trying to record my course, I hit lows. Real bombs tryingto get the right shock mounts, trying to get the right microphone on, just basically trying to get a set up where you couldn't hear me breathe in or pop in on just getting terrible audio quality or equity and things like that. So I put together this video so that I can help you skip all the time. Now that I did, we can actually make some good stuff. So first thing I want to talk about is I've actually had two of these might. So the Blue Yeti, it's a really good mike. It's a condenser microphone. So even though on the back you can switch this to cardio oId so it only picks up what's around the front of it. But the problem is, I just find they just really pick up loads of sound. If you've got cars driving, passing things like that still gets picked up quite a lot using this microphone. So ultimately, I ended up getting myself a dynamic microphone. Enter the road podcaster. This is dynamic microphone, which means it really doesn't pick up a lot of background noise. It weighs a ton. It feels really heavy duty in professional. It's actually got a little pop filter in the top as well. I don't wanna break this, but you can see it's like got a built in pop filter, but you still get a little pops. But I just find and you speak straight into the top of this microphone. I just find this microphone is what I record all my courses with on. I just don't really get many pops, so I don't really want to be breathing down. I don't want my nose breathing down on it like that. That's probably the worst place to have it, so I like toe in. It may be to the side a little bit. We'll set it up in a second, but this microphone row podcaster amazing for course recording. I can't believe that I spent five hours with the Blue Yeti, probably even like 10 or 15 hours recording with Juliet E. And then I got this and you just can't hear anything that's really good. The a Sfar A shock mounts Go. I was using the blue yeti originally on this shark mount. So this was going here and download it down. But I also found with blue Yeti I would have a I would have attached the table If you tap the table, tap the keyboard, you hear everything in this thing. So I was using a little cheap swing on. So things little cheap boom. But the problem with these cheap boom arms is that they've got little adjustable that's here so soon you move it, you need to readjust it on. I begrudged pain like 70 £80 initially for a boomer. But I bought this road p as a one. Andi, you'll notice quite common trend here that it seems to be road, but they build stuff. Their stuff is just engineered to be really high quality. And this has no adjustments, nothing like that. It just uses the way of the microphone, and you can just pull it across, will demonstrate their cinnamon as well. So the road p s a one on the road podcaster on. Believe it or not, I actually paid was a going Where's my fluffy. I paid a stupid amount of money for this. It was like £15 for this bit of foam, which goes on top of this thing, which makes it look ridiculous. It looks like it's got a an eighties hacker, but it actually just this with this on this swing arm is just the perfect combination. Leave links to everything in the description below this shock mount. I can't remember where this actually came with. Swing with the boo Mom. I'm not sure I'll have a look, and if I find it, I'll leave it in the description as well. But this shock mounts so the road podcaster goes in here and that holds it tight. And then you slide that down, make sure you could get your head forms in. And then what happens is this just fits into the PS one, and you can just drag it across half that in front of you with that. No PLO's is nothing. I don't like using this for videos like this because I don't want the microphone in my face best great for course recording. Let's have a look at this all set up on the functionality of it. all right. So we just moved a little bit, and what I'm gonna do is I'm gonna set up the road on try and give you a little angle on it so you can kind of see how this little thing works. So, first of all, we've got less, so you can see this Tesla guy. This goes onto the table. So do is we just prettiness around. So the table screws on that. You only need a few twists, and you could feel it's really sturdy. And then this p s a one arm. Just has this slot on the slot just drops in to the whole on the desk like this. And then it's literally just a simple I've already got there. They come with, like, a wire sof threads as well, so you can thread the wire through these cable ties that keeps the wire all the way and everything as well. Just plug the wiring to the bottom of the jack into the bottom of the microphone. Sorry. And then I plug my headphones for monitoring into the podcaster like this. I should turn this. I want to turn this around so the headphones get out of the way you could even string your headphones up to go through. But for the sake of this video about doing that and now you can see if I just pull this microphone, the arm just pulls it across. I can just pull it across, just get from right out of the way, and then when you want to use it, just play around with over. Let's do a little test of what it sounds like with this. So this is me speaking into the road, podcaster with the microphone at just one notch before half way. Let me see if I can get you a shot of that. As you can see, the microphone obviously is reversed. It's actually one before halfway. That's pretty much how I get crisp audio recording sound. It was a pain for a long time, but if you get all the roads stuff, then just makes life a lot easier. So we'll take a look at what I'm recording on today. So this is the road video Mike Pro Andi. It plugs into the DSLR on. Do you have to be pretty close to it? So I've had to use a lower focal length. I can't use my nifty 50 lands on too far away. So you have to be pretty close with the directional microphone, which means the microphone points at me. It cancels out the of the sound and you get pretty good sound quality. And it also just means I can just point and shoot whenever I need to with this set up. So I could just put this on a tripod like it is now press go and I can get recording. I've got decent quality camera in my 90 s 90 on then. Also, I've got good audio quality because the audio on the camera sucks the microphones. Great. It's got a high pass filter, which I don't use. I dropped the camera level down, and then I boost the MIC phone plus 20. Andi. That's pretty much it. It's got one battery, which lasts about 70 hours. They do have a pro. Plus, it's like probably 1/3. More of the price has got a built in battery and some actual features, but I don't know too much about that. However, that means said, that's everything. That's how I get good quality YouTube videos. It's how I get good quality audio for my microphone in my voice recordings. Have you got any questions? Drop it in. The comment likes watching. I'll see you in the next video.