Introduction to Social Media Strategy | Learn with Buffer skillshare originals badge

Brian Peters, Strategic Partnerships Manager, Shopify

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9 Lessons (43m)
    • 1. Introduction

    • 2. Getting Started

    • 3. Find Your Voice

    • 4. Choose Your Platforms

    • 5. Creating & Curating Content

    • 6. Use the Right Tools

    • 7. 5-Step Facebook Ad Strategy

    • 8. Final Thoughts

    • 9. What's Next?

240 students are watching this class

Project Description

Share your social media strategy!

Upload a summary of your finished strategy or share your process along the way. From worksheets and screenshots of content you like to your list of adjectives and your posting schedule, we'd love to see it every step of the way. Things to keep in mind:

  • How much time can you or your team devote to social media? Use that as your guide when choosing how many channels to focus on.
  • Who is your target audience? Focus on the channels where your target audience is most likely to be active and engaged.
  • What are your strengths? Consider which channels will be easiest for you or your team to implement based on the skills you already have.


Content Creation

Further Reading

  • How to Create a Social Media Strategy from Scratch here
  • 9 Social Media Goals You Can Set (and How to Track Them) here
  • How to Write a Blog Post here
  • Become a World Class Copywriter in One Month or Less here
  • How to Choose the Best Social Media Marketing Tools for You here
  • Getting Started with Facebook Ads here

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