Color Theory: Get Inspired by Color!

Sarah Parkinson-Howe, Graphic Designer

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7 Lessons (1h 41m)
    • 1. ColorTheory - Introduction

      0:44
    • 2. ColorTheory - The Language of Color

      12:41
    • 3. ColorTheory - Creating a Color Scheme

      15:08
    • 4. ColorTheory - The Psychology of Color

      6:20
    • 5. ColorTheory - Choosing Colour for a Brand

      36:32
    • 6. ColorTheory - Applying Color to your Brand

      22:07
    • 7. ColorTheory- Choosing Pantone Colors

      7:57
1225 students are watching this class

Project Description

Chapter 1 - The Language of Color

Learn about the Colour Harmonies and how they are used in brands, color value and the color systems used in design and technology.

Create Moodboards based on two of the color theories, using the the Adobe Illustrator eye dropper tool and  Adobe color guide, You will see how easy it is to work with the color harmonies and color theory in Adobe Illustrator.

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Chapter 2 - The Psychology of Color

Color is a complexed subject and can have vastly different meanings from one person to the next, we take a look into the more common meanings of color and the feelings they evoke.

A reference guide for you to keep and refer to when choosing color, based on the more common meanings of color, based on what you learn in 'The Psychology of Color'

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Chapter 3 - Choosing Color for a Brand

Working with a new brand - We choose a new color scheme based on the companies brand values, we use the color guide, color themes, Adobe Color and the swatches palette choose and fill our assets with color.

We apply the new color scheme to artwork and update the artwork using global colors, we choose Pantones for 2 or the brand colors.

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