The StudySpark Coaching is a student success program that is meant to provide academic support to students who want to become more productive, organized, and confident in their studies. The business will provide free study resources, online study resources, coaching programs, 1 on 1 academic support, exam preparation, among other services. 

The ultimate goal is to attract students using the free study resources, gain their trust, and eventually sell the main coaching program to them. In addition, the business will encourage students to come back for more support using the extra support programs.

The business is not location-specific. StudySpark Coaching can be done online. Therefore, the business will be able to reach students from different cities, states, or countries.

The primary target market for the StudySpark Coaching will be composed of high school and college students who are struggling with their studies. The secondary target market will be parents who are looking for academic support for their children.