The Adventure Enthusiasts Funnel project aims to expand our customer base by targeting a new segment that aligns strongly with our product’s core benefits—energy, mood enhancement, and overall well-being. We operate in the Health & Beauty industry as a B2C business, offering a natural supplement designed to help both men and women maintain high energy levels and a positive mindset in an increasingly fast-paced world.

Currently, around 75% of our customers are retirees and older adults who rely on our product to address their short-term and long-term health needs. While this segment has proven to be valuable, it also highlights a missed opportunity: younger and middle-aged consumers are not yet fully aware of or engaged with our product, despite having lifestyles that could benefit significantly from it.

Our goal is to increase the number of new customers by 20% over the next two months by focusing on young and middle-aged nature and adventure enthusiasts across Central Europe. This audience typically values freedom, exploration, and personal well-being, and often engages in activities such as hiking, traveling, fitness, and outdoor experiences. They also face common challenges such as low energy levels, mental fatigue from balancing work and personal life, and a growing preference for natural solutions that support their performance and lifestyle.

From a marketing perspective, the business already has a solid foundation, including an active website, email marketing capabilities, and a presence on Facebook and Instagram. However, the current acquisition strategy relies heavily on referrals from existing customers, which naturally reinforces the older demographic and limits exposure to new segments. Additionally, the current brand perception may be more closely associated with older users, reducing its appeal to a younger, more active audience.

To address this, the strategy focuses on repositioning the product as a lifestyle enhancer for active individuals. This involves increasing awareness through engaging, adventure-oriented social media content, collaborating with micro-influencers in the travel and outdoor niche, and showcasing real-life use cases that highlight energy and mood benefits in dynamic environments. As potential customers move through the funnel, tailored landing pages and relatable testimonials will help build trust and demonstrate relevance, especially by featuring younger, active users rather than only retirees.

• industry: Health & Beauty
• Type of the business: B2C
• Goal : Increase the number of new Customers by 20% for the next 2 months
• Location: Central Europe
• Hs a website: Yes
• Has an Email Marketing: Yes
• Social media set up: Facebook,Instagram
• Target Audience: youth/Midlle age Nature and adventure enthusiasts
• Current marketing effort: refferals by our existing customers
• Compettitors: Other natural suppliments/psychedelics
• CLTV: 80 euros