Home learning classical piano course. Includes 4 books, 3CDs and 1000+ videos. Books and CDs are send by post. Online videos/Audio available to download/stream once purchased. E-commerce on Shopify. Sells online worldwide. Goal - to get more leads + sales! 

www.thecompleteclassicalpianocourse.com

🎯 High-Value Avatar: “The Cultured Professional” 👤 Profile Snapshot

Name: David
Age: 52
Gender: Male (majority skew in your data, but still unisex appeal)
Location: UK / major cities (London-heavy signals in your data)
Occupation: Accountant / Doctor / Manager / Technical Professional
Estimated Income: £50,000 – £90,000+

👉 Why this estimate:

• Doctors: £60k–£100k+
• Accountants / banking: £45k–£80k
• Managers / technical roles: £40k–£70k
• Digital creators skew lower but are minority here

→ Blended realistic targeting range: £50k–£90k

🧠 Who They Really Are

This is NOT a “learn piano for fun” person.

This is someone who:

• Values culture, intelligence, and refinement
• Has taste (classical music, theatre, opera, jazz)
• Likely sees piano as part of a well-rounded identity

They don’t want:

“a hobby”

They want:

a skill that reflects who they are

🎼 Core Interests (Strong Signals in Your Data) 🎹 Classical & High Culture

• Ludwig van Beethoven
• Johann Sebastian Bach
• Frédéric Chopin
• Opera / ballet / theatre audiences

🎭 Cultural Lifestyle

• Theatre & acting
• Film / cinema
• Art
• Comedy

🌍 Lifestyle Indicators (important for income)

• Travel / holidays / cruises
• Dining / food lover
• Wine / socialising
• Horse racing

🧩 Intellectual / Identity Signals

• Politics
• Science / technical careers
• Creative work (film composer, digital creator)

💭 Their Internal Story

• “I appreciate great music… but I don’t play it”
• “I should be able to do this properly”
• “I don’t want something amateur or basic”

They are:
👉 Slightly frustrated
👉 Slightly embarrassed
👉 But highly motivated by status + self-respect

😩 Frustrations

• YouTube feels:
  • messy
  • amateur
  • beneath their level
• Apps feel:
  • gimmicky
  • too “game-like”
• Books feel:
  • disconnected
  • lacking guidance

Big hidden pain:

“I don’t want to waste time doing this badly.”

🎯 What They Actually Want

• A structured system
• Clear progression (no guessing)
• To play pieces that sound:
  • intelligent
  • expressive
  • impressive

Not flashy…
👉 Refined