YouTube Marketing: How To Start Your YouTube Channel

1. How To Start Your YouTube Channel Intro: In my ducks, swans, welcome to the pond. My name is Dorian and I'm a talk to you today about how to start your, You Tube channel. But what do I know about starting a YouTube channel? I got 200 thousand subscribers on my YouTube channel. I had over a 100 million views on my YouTube channel. I fell in tennis you to ecosystem thing on accident. It really want to be a YouTuber. I was just a wrapper. Try to make some music that had no jar number one or I told they're getting millions of streams. But I learned to market your music. You gotta be on social media. And I learned a game with YouTube. I learned algorithm of YouTube, not learned all these little secrets that can really help grow your channel when you're first starting out, makes you finish every single lesson because there's gonna be gyms in here that can help you grow your YouTube channel and getting more and more views which can help your business to help your brand grow tremendously. I look forward to seeing your lessons and knocked upon ya, stay true. 2. A Simple Course Project: If you watch a YouTube channel to really get serious growth, you have to absolutely niche down. This course project is extremely simple, but it's something that a lot of YouTubers escape and they skip over before they even start. I want to make sure that you do is you can maximize all the value inside this class if you want your YouTube channel to really grow the best way to do this from the beginning, make sure you are nourishing down. This class project is really simple, but it's super important because I've seen so many YouTube creators skip right over this and they wonder why their channel gets off to a slow start. This is what I want you to do. I want you to go to the notes app on your phone. And I want you to write a topic that your YouTube channel is about, not just a topic, the topic, the main topic that it's about. Now I want you to take a screenshot of that and I want you to upload it in the description box if you feel comfortable, right, other keywords or other topics that your channel will be about. But you need to make sure you have one main solid topic. So that way all your content and everything inside is course is rooted in net. So take your time right now though, complete the class project. Do it exactly like an AES. And when you see someone else was already done it go comment on theirs and see I might be able to collab already because you might have similar topics. Go complete the class project right now, not the pond. Stay true. 3. How To Pick A YouTube Channel Topic: If you're starting off on YouTube, you got to make sure that Joe channel is locked in and nice gay people need to know that when they type B your channel name. And they're gonna get specific information about specific topic that they can only find there because it's delivered that way. Picking your channel topic is extremely important, but I do not want you to stress about this because as a YouTube career goes on, your interests are gonna change, your content's gonna change. You can always change your topic down the line when you're starting a YouTube channel makes sure you have a specific niche down topic and you keep hitting content about that topic. How do you know what topic to choose? Honestly? Can you buy me, tell you what topic you choose? That's up to you. What are you passionate about? What do you find yourself arguing with your friends about? What do you find yourself sending links about when you go to the homepage has already explored pages of other social media platforms. What do you see it on there? What type of creators, what type of content are they making these videos? Short form or long form? Isn't graphics was about money, it's about basketball, it's about women. It's about haircuts without makeup. What is it? Who are your favorite creators studied him? Why do you like them, though to your YouTube history? And look at your last 20 videos that you watch for leisure. Why did you watch those videos? This is the content that you're already into. This is the stuff you're already consume it. This is a constant or an expert about if you're doing it in your leisure and free time when you're not getting paid for it, don't you want to get paid for it? That's exactly what you can do when you pick your YouTube topic. Makes sure it's self-serve hashed about nozzle, about, because the audience to see right through the camera if you fake it. Now as you're thinking about what you want your YouTube topic to be, you need to think about what type of YouTuber you want to be as well. What do I mean by that? When it comes to YouTube, there are essentially three types of YouTubers. You have education, you have entertainment, and you have a radical education, is someone who teaches you how to videos tutorial, how to grow your YouTube channel. You're watching right now, entertainment. So when it might make you laugh, why am I making cry? Someone that has seeing what I could dance? They might even make skits or reaction videos, which are Washington purely for entertainment value. And erotica is someone you're into because I had a look at a accentuate your looks or even So what I might be a fitness influencer, they use their body in the results that they have from their discipline, lifestyle to build their business. But it still can be classified as erotica. I call these the three E's. Which one of the three E's do you want to be? I'm not saying you gotta be education, entertainment, and erotica specifically. It could be a combination of all three or maybe just two. But you have to understand which one is your main driver. Just like you're going to have a YouTube topic, that's your main driver. You have an E, that's your main drive. Once you combine those two, you know, you're going to be off to a fantastic start, which a YouTube channel. 4. A Simple YouTube SEO Tutorial: In this lesson, go consistently hear me talk about Nietzsche now, because that's the only way YouTube really know what your channel is about is when you niche down what you need to add on YouTube, every single piece of metadata needs to be talking to each other right here, I'm gonna talk to you about the first piece of metadata that you need to input when you start your YouTube channel, and that's your channel keywords, your chatbot keywords lead you to know exactly what your channel is about and what type of videos you're gonna be talking about. This, the first piece of metadata that Google looks at when a user type the keyword into the Google search. And if your YouTube channel has that key word in the channel keywords, now U2 knows, we might have something here. Let's send somebody to that YouTube channels. So how do you know which key words to pick I'm about to show you right here. Let's go to the screen. All right, now we are inside of the screen. This is vid IQ.com, the best YouTube SEO tool out. If you are serious about YouTube, you got to give that IQ. I have an affiliate link. Go use that. If not, just go to vidIQ.com, get it, installed it as free download extension. I love it IQ. I'm gonna show you some really cool stuff when you're picking your channel keywords are four things that you really need to do. The first step you need to do is you to come here to vid IQ and you talk about your channel topic with vid IQ by talked about, type it into search keywords. I got a few channel topics, but I'm going to just type in one than that will work really well for his video and I'm typing affiliate marketing. When you type in your keyword, you see all these things that pop up. You've got trending videos inside and all this stuff, and I'm about to explain it to you right here. You've got your actual keyword that you typed in. You got your related score to the keyword that you typed in. You've got your source value. What is the search value? Search volume is the average number of times people search for this exact keyword on YouTube each mouth. So that means this keyword affiliate marketing, is searched for over 2 million times a month. That's amazing. Search volume. Competition is how many videos are on YouTube competing for this keyword at the same time, a lower number is better and much less competition. This says medium has a proprietary number, 41.2. I just go with a medium high, low. So obviously in a dead band, overall score is a measure of how attracted as keyword is to you as a creator, a higher number is better. So what they're doing is they're taking the search volume number, technically competition number, coming out with a proprietary number to give it to you based on what they know about your channel. Just pay attention to really these two right here. There's overall number might fluctuate, but green is good. 70 is amazing AT is really great. 90 union. Make a video about that topic right now, when I am choosing channel keywords, I am not concerned about overall deadly, concerned about number of wars. And you get rid of this right here. Not really just starting about competition when it comes to channel keywords, because this is a YouTube channel, what are concerned about is searched value, how many people are typing these keywords in? I wanted to keywords that have the biggest surge value. And what you can do, you can click this arrow right here. It goes down, it goes up, gives you the lowest, but we were already on the highest. What's gonna bring us back? Unrelated keywords. You can see make money online 1.9 million. How to make money online? 1.6 million, passive income, 600 thousand. These are keywords that I have in my channel that I want to be a part of what I have going on. So what I will do, I will just scroll through here, see which ones look really good to me. I'll see a lot that I like. I'll go here and I'll click one. I do like, like how to make money online vid IQ or reset it for you. You can come back over here, you can look to see affiliate marketing or money, online finance, etc, etc. So keep doing this until you find about ten keywords. And then once you find your hand, the next step is you're gonna do, you're gonna come over here to your actual YouTube channel. When you come over to your YouTube channel, I want you to do this. You're going to be on the homepage. You want to click about. You're going to go to your description section. You can edit this on the backend. We go inside of your settings, but I want you to just look at my description. I made sure that I put my keywords inside of the description. So what I did is I put Investing, digital marketing, advertising, social media marketing, affiliate marketing, how to make money online, monthly passive income concept marketing, how to make money on YouTube, how to invest, learning how to invest, learning how to invest in stocks and invest in stocks, how to invest in crypto, had invested crypto coins, crypto coins, Bitcoin, Ethereum, cryptocurrency, Mehta versus these are all keywords and our MO description, like I said on your back gaining come over here, you can click settings. This allows you to edit all of this, but this is amazing. So make sure that you put this in here. This is a great, great tool that people do not pay attention today, do not put their keywords inside of child description. It's a great way for you to get ahead the third day. Need to have to put your keywords sighted child description, and come over here, I'm gonna click this button that says Customize channel. And when you do that is going to bring up this page which is channel customization. You can come over here to the gear icon, right here in the lower-left settings, click channel, you're going to input your actual keywords here on your channel one-by-one and put them in there. Now your channel has keywords and make sure you hit Save, make sure you close. And the last thing that you're going to do, if you're going to make sure every single video that you have a description that has put those keywords in there. So what I'm gonna do, I'm gonna come over and we'll show you all my actual video. Youtube studio. I will take the video and I just did his long-form video posted like a day ago. Click this right here. We have a description that I have prime for every single YouTube video. Something else you can do behind the scenes and your settings on your upload defaults. And in this I have a little blurb. Where are right about the key words a little bit differently, but to make sure that they are on every single video inside the description. So under no Who am I section I may Sure I'll talk a little bit about myself and I'll put these keywords in here now, technically you aren't supposed to list them like that. But because I have so much stuff written inside of this description, I'm not really going to get punished for that because YouTube knows that my video really is about the things I'm talking about. So this is just something that I put on every single video. It makes sure that these keywords I've put in there, and it's written a little bit differently than what you saw in the channel description. So this is something else that you need to do as well. Make sure when you go to your upload defaults here on YouTube that you allow yourself to have a little paragraph inside of your description that allows you to put your keywords in there every single time. So just so you all can see there, we've got a channel customization. We won't go to settings, we won't go to Upload defaults, right? You can put your description right here. And as you scroll down, sorry, zoom this out. There it is right there. So make sure you do those four steps. As soon as you start your YouTube channel, I'm gonna see you on the next lesson. 5. How To Brand Your YouTube Channel: How the brand name due to chance. This is something that a lot of people struggle with, is something that a lot of people ignore. This is something that can be a constant data when you are a YouTuber, you are costly thinking about, even though this is a video platform, how can I present myself in a graphic design static color form? And there are a couple of things that you want to make sure you do when you have a YouTube channel and you want to brand it, the first thing you want to do, you got to pick colors. Anyone has followed group EDI twos's, the beginning of the company. You know, that there was one color that we really surround ourselves with. You know, there was one color that we constantly made sure that we had around. There's other stuff in here I don't want to grab because it's a color that people trust in the music business. There's a lot of people that are shady. They're allowed people to try to steal from me. And I wanted to make sure if we were working with ours and musicians, that they understood that we cared about them. So therefore, I pick the color blue because in color psychology, blue represents trust. I don't have too many rules when it comes to picking colors. It's up to you. You guys see it every day, you gotta deal with it. But I will say, whatever the most popular negative connotation needs or your industry, I would pick the color that's opposite of that. Like I just told you, all people didn't trust people in the music business law chose blue. The reason I tell you that is because as a YouTuber, you're gonna get criticize people won't talk crazy batching. They not going to like how you looked or document like your content. They're gonna assume that you're trying to get over our take something from them. If you know whatever is coming your way and you can defend it off top, why not do that? In some industries people are really trusting. Maybe in those industries people are constantly scared. So rayon is a color that frightens them, do something that's observed rate is really happy, like yellow or orange. Do look at a color psychology, we'll see right now what colors represent, what emotions see, what colors are attached to, what brands, famous brands that you might have seen over the years and see what colors fit you and used it as a color for your brand in everything you do on your YouTube channel. The second thing you need to do if you want to brand new YouTube channel, yeah, think about your font. All thoughts convey some sort of tone. They convey a certain message. Bold means one thing. All caps can mean another thing. Italicize can mean another thing. Someone lowercase in the first letter of your first name can mean disrespect you have to understand is because your audience subconsciously understands this. They are subconsciously been trained with font psychology. Like I just told you about color psychology, you need to the exact same thing would font psychology. And in once you find a font that you really like and she really rock with, that needs to be the font that you use all the time. And this can be difficult when you have outside video editors and graphic designers and website desires that people that are working on your business or your YouTube, it can be very difficult to get them to consist the use of font, but the more you do this, the more people are going to know about you and who you are and what you have going on. And you'll be able to stand out from the crowd and a thorough way to brand yourself on Youtube off top is your profile picture. A lot of people overlook their profile picture on YouTube because it's not really a pitcher platform. People don't pay attention to the pictures like that. But the thing about the profile picture I'll YouTube is this is how third-party platforms that run their API. You want to go google that go do that. Off of YouTube. Finds you, identify you and bless you. Whatever picture you pick as your profile pic on YouTube that is going to be all over the Internet. Make sure it's representing your brand. Make sure it's not something that's unprofessional. Make sure it's not southern has two opposite colors, but what you're trying to convey makes sure that the messaging is there. Now I'm not saying you have some elaborate beautiful color psychology, thought psychology, jim, of a profile picture, if you can do that, do it. But understand that when people see your profile picture, they're going to think something about you as well. And when your profile picture and your colors and your thought all align, it makes it a lot Egypt to deliver that message to your video. See you next lesson. 6. How To Use YouTube Features: If you are a part of the social media game, you are here via for people's attention. And there is no tougher place to get someone's attention. Then on the YouTube homepage, I don't have the exact numbers are fun of me because it's practically no way to notice. But I know from my channel, about 60 to 70% of my viewership and long-form videos comes from our homepage. So that means whatever branding you're doing to your video thumbnail title, they've going to talk about in this section. It has to be on-point because you are competing against everybody else was trying to get their one-click to get that YouTube user in their funnel. So you can start this session time. So YouTube completion or video, it can reach a bigger audience. Here are two features that people really don't use that can absolutely push you on people's homepages and plus you on the back-end, the first feature is permitted. I don't care how long your video is. I don't care when it's going to come out. When you upload your video ahead of time, you absolutely need to hit the premier button. The reason we hit the premier bud is because it automatically, since the e-mail to every single one of your followers that you have a video that's going to be premiered. In addition to that, it puts it on if all of their homepages desk subscribing to you. Now people can liked the video. What pushes the algorithm? Now people can write comments on the video with pushes the algorithm. Now people can share this upcoming premiere video which pushes the algorithm. In addition to that, when your fans started doing all that based on a title on based on the thumbnail and Amy was seen that video yet you notice videos about to go off. So now you know that this is a topic you might need to talk about in the future. I've had videos that are posted on my channel. Downward three weeks out is so many of my fans started liking a comment on them. I'll move them up and drop them that same day. I'll rewarded my fans for their engagement, are rewarded for their enthusiasm. They feel like their are part of the premier process. I don't know why more people, they'll use a premier feature, but if you can upload your videos ahead of time, make sure you do that. It makes you press that premier button because most people don't do that because they legs. The second feature, not that many people use it without things because a people didn't know about it and NB not LP wet access to it. But I'll just change. That's the YouTube community. Youtube community is a tab on your YouTube channel where you can post pictures. You can post tweets, you can post GIFs, you can post polls, you can write blog posts, journals, whatever it is you want to do is another way for you to engage with your YouTube audience. The great thing about the YouTube community pays is it has its own algorithm. I thought initially that they only pushed into your subscribers. Now, they pushed the anybody's come by your channel or has wit towards channels that are similar to yours. So this is a great way to grow your audience more growth, heck, when it comes to the YouTube community, is the poll feature. I love the poll feature. Why? Because people are social media. It is what it is. They're cowards. Lot of people just want to be negative, or they just want a voice or a painting. What a pole allows them to do is it allows them to voice their opinion, whether it's positive or negative, quickly and anonymously. Whenever I Premier a long-form video, I'll write a question that is pertaining to that law in for video, I've put the link to the long-form video of under that question and I made that question a poll with only two answers because that's what I've seen, get the most engagement. You will be shocked at the amount of volts you get on these poles in every vault you get pushed the algorithm and since you have your link inside their poll, people go and see the link for your video as well. Outstanding feature that has gotten me probably hundreds of thousands of views. The two SEO tools you need to use for your YouTube videos premiered. Community bonus. If you use the pole inside the community. 7. How To Start Your YouTube Channel Outro: Ducts, my swans, welcome to the pond. Was that their heart? Absolutely not. Seo sounds like a complicated term, but it really took a complicated to me. I mean, now got out of pit channels offers. Now, you know how to do that IQ research. Now you're not a branch of channel. Now, you know to you two features that most people don't use. You are gonna be ahead of the game. But do you want to be more ahead of the game? You want more tips for Jim's like this. Do you like this class? If you liked this class, you definitely know like the other classes. So go watch my other classes. Follow me on all social media platforms. And during Guru Betty, do you see me talking about YouTube had beyond the year, go subscribe to my YouTube channel at, during group at you too. I look forward to seeing all yellow over there and I hope you have channels have massive success. I'm out upon ya stay true.