How To Make Great YouTube Shorts

1. How To Make Great YouTube Shorts Intro: The ducts, vast swamps. Welcome to the pond. My name is Dorian from group AT to university.com. And today we're gonna talk about you. Short, YouTube shorts is YouTube's answered to tick tock, Instagram Reels and any other short form platform, YouTube shorts can get you views and subscribers and watch time. So I wanted to make sure I dedicated lessons to specifically how to grow your channel using YouTube short. We're going to talk about how to title YouTube short to get great views. We are talking about how to get a team to automate your YouTube shores. We're gonna talk about how you can get paid from YouTube shorts from day one. But what do I know about you two shorts I started posted seriously on my YouTube channel and around his ally 2020. At that time I had probably 900 subscribers and I probably had 2 thousand views. Since then, I have posted 700 long-form videos, probably 600 short videos. I am sitting here at 200 thousand subscribers at a 115 million views. So make sure you participate in everything inside this course, everything inside these sections, everything inside these chapters, because U2 shorts and stuff that I could take your channel from 0 to subscribers to 50,006 to eight months if you really dedicate yourself to the craft. So look forward to seeing you on the rest. Of course, I'm after pot ya stay true. 2. A Simple Course Project: For your course project, I want you to be a little vulnerable. I want you to go to your very first U2 short onto the grabbed the thumbnail and a screenshot and upload it. And I want you to place the link of that U2 short in the course project section. If you don't have a YouTube short yet, Guess what that means for you and you think will make a U2. Sure, you need to upload it here. Go to what's the point of learn about you too short. If you don't have a U2 short, I don't care what is it? Give me a YouTube short of you making a YouTube short about making your YouTube short. But his class just go upload it so we can comment on it. So everybody's on the same page. I look forward to your YouTube shorts mapped upon, ya stay true. 3. YouTube Shorts Vs. YouTube Longs: U2 shorts versus you to loans versus you to meet. Actually, we're not going to talk about you To me. It's just gonna be a whole another day in town. Right now, we're talking about U2 shorts versus YouTube lungs. These are two entirely different YouTube's and you have to understand this. You cannot approach, are you too short? The same way that you approach the U2 longs and will tell you the difference between the two right now, U2 shorts are videos that are 60 seconds or less. These are videos that you're going to use your YouTube app on your phone to make an edit and upload it right there. These are videos that are various limits. Tiktok to Instagram Reels, to Facebook rails and the sort of short form content. That is what a YouTube short years, YouTube shorts do not really populate other to search feature like that. At this moment, U2 shorts are not there to keep your audience on the platform for a very long time. Youtube shorts are there to stop your audience and get them to get inside your fellow to come to your channel, which will lead them to the things that will keep them there for a very long time. Youtube logs, this is your traditional YouTube video. This is the video that when you type something into Google or you type it in the YouTube is a video that pops up, is the video at the very pretty thumbnails. They had been building these entire empires around YouTube longs. There's a problem with you, two longs, long. And there's a lot of other social media platforms that came at YouTube because YouTube was too long and they were extracting the crown jewels. And while he's long videos and making them in short form content. So that's why we got YouTube shorts. But that doesn't mean that U2 lungs will not have value. U2 loans is how Alphabet, the parent company of Google and YouTube, makes 80% of their money. And I want you to go look up how much alphabet is worth today, YouTube longs is the information that your audience is going to be searching for work. Youtube longs are the videos that allows you to connect with your audience and develop that rapport. You need to use you too long to tell your story, to give context, to establish connection. Because in your short form content, they want the information so they can go onto the next thing. But in YouTube logs they want this right here. This is your opportunity and your YouTube long format to let your audience know that they can trust you. You give them factual information, and you're here to give them value. Now the great thing about YouTube longs and YouTube sources, even though they are separate, I can be integrated as well. One YouTube log of 60 minutes can equal to ten 30-second YouTube shorts, at least when you are making your YouTube long, think about what short form content that you can extract from that wants to videos done. 4. How To Make YouTube Shorts: How to make YouTube source, they get views, no fluff. We don't get right to it literally. That's how you make YouTube shorts to get views. No fluff. You've got to get right to it. These are not law for videos. Don't nobody wanted to hear your anthro donor by care about where are you from. They came here for a specific information. So make sure that you give them that information. It gets straight to the point because if not, they're going to scroll past because this isn't mentality and most people who are consuming short form content, you have to prepare for the exodus of their thumb, go into the roof. So these are some questions that you should ask yourself before you make to you too short to see if it's going to get people to stick around. Number one, what do I want the audience to take away from this video? You have to get value in shorts, whether it's comedy, whether it's some investing gyms, you gotta get straight to the point. And people who got to see that if I give them my attention for two to three seconds, then I'm going to get exceptional value out of this because in the first two or three seconds that they all see that they're out of here. So make sure you know what you want to give the audience in the video. And it makes sure you tell the audience what they're going to get from you in the video. Number two, can I close numbers in the title? I know this sounds kind of weird, but numbers have a total different silhouette schema inside of the human brain. That words don't. When you see the word 1 million and you see $1 million, they look totally different. One looks a lot better than the other because of this, anytime you can use numbers in your title for you to shores, please do this in addition to putting your title in the upper half of the screen, this is valuable real estate that when people are scrolling up, this is what they're going to see first. This is what they're going to stop on and this is what's gonna get their attention. Had your title up here with numbers. And that is a great way to get people to stop on YouTube shorts. And the best question to ask about YouTube videos, if you want to get views is where do I want to send them? I noticed sounds like a selfish question, but YouTube's shorts do a great job of bringing traffic to your page. Or YouTube, does a terrible job. I'm bringing YouTube ad revenue to your page. You aren't making content for free. You're taking your time, so you deserve to get paid from this. You need to make sure that whatever traffic you're getting from your YouTube shorts, that sure. Sending it somewhere and makes sure that you're sitting somewhere where you can get paid now, does that sound selfish? Yeah. It is selfish, but at the same time, if you know where you want to send them, they'd you know, what value you got to give them. Which leads back to question one, which aligns everything inside of this entire section. That's going to make you to have great YouTube shorts that's gonna get you views. 5. How To Build A Team To Create YouTube Shorts: How to build a team to create You Tube short videos. I don't care who you are. Don't care how much you love that and I don't care how much he loved his YouTube. Again, you're going to get to the point where you were tired of doing all the work yourself. And if you understand very early on how to communicate with editors when the stakes are very low, as your channels starts getting bigger, you're going to have a foundation on which you can build a system which makes it very easy for you to pump out high-quality content at a very high quantity. Now before you do this, I want you to understand this is probably gonna be the hardest thing you ever do. What your YouTube channel, you are trying to coach other people on how to make content for you and you have to give them everything step-by-step. I cannot tell you exactly how to do that because it comes down to your leadership style, your resources, and the goals for your channel. I will just tell you what I do with my team or my channel. And hopefully you can take some things in there that you can apply to you and your squat content creation, because I have a significant amount of long-form content, is very easy for us to get. Youtube shorts also have a lot of lives where I was either solo or with someone else that we can chop up into 30-second clips. So because of this, the first thing that we did inside of our short form content automation process is we hire someone that could find clips. Now that sounds like a very weird job. Once you start getting a big YouTube following, you're gonna see that a lot of your fans are gonna start timestamping in the comments what parts of the video that they really enjoy it because of this, these are people that if you can find a way to compensate them or put them in your organization somehow, they will be great clip finders. And if you can train them how to watch your YouTube longs and put chapters in your description. That, that makes it so much easier for anybody who comes after them to find the closest as well. Youtube even has an in-app feature called clips where you can actually, while you're watching a YouTube video, press equipped button and clip up to 60 seconds and send that clip to anybody or even making his own YouTube video. I haven't seen us on everybody's channel, but if that is on your channel, once again, a very easy way for you to have your clips already decked out and then washing, tell your editors, Hey, if you click this timestamp and clipped Eclipse button, now they got to click right there. If your channel has eclipse feature, whoever is finding your Eclipse, if they have the wherewithal to do this as well, have them clip it up. Now. They found the clip, they clip it up and I was tired for an entitlement clip. I've tried to educate everybody comes into group at E2 about stop titles and search title. You want to have some sort of straining or some sort of education about how to title your videos. Because you want to make sure that those videos are properly titled once they get to the next step, which is the editor, or editors have the same template they're gonna use every single short form video has the same fonts, it has the same colors. They take the clip, they put it inside the video and makes sure all the subtitles are aligned correctly. They made sure all those subtitles are spelled correctly. And then once they're done, they place it into a completed videos folder. And now this is a baseline levels short form video that is ready to be posted because this process is essentially 12, maybe three people. You really can push it into two people. It doesn't take that long to make it short form video. Once you have the process divvied up like this, find the clip, edited, clip, distributed clip. Because of that, our editors are required to do three short form videos a day. They weren't five days a week. That's 15 videos a week. If you have three editors getting you 15 short form videos a week, that's 45 videos a week. That's 90 videos every two weeks as a 180 videos a month. If you post once a day from that point you have six months worth of current short form gives you an opportunity to get your content out to as many people as you possibly can in a very quick fashion. If you set up a team that is optimized, that is streamlined and speech your language. This is a great way to push your brand in front of everybody else who's sleeping or YouTube shorts. 6. YouTube Shorts Business Model Explained: If you told shorts monetization, how do we get paid from day one, u2 ad revenue is the amount of money to YouTube page you when people watch ads on your video. Remember I told you earlier about how YouTube sources of gray way to get views. When you start getting ease you too short his views and you notice SPM of your channel was the amount of money you get per 1000 views you think you ought to be rich. I'm going to tell you right now, You ain't gonna be rich. No money. U2, don't care about these shorts. Money right now. This is a great lesson for anything that you're gonna do in the world of social media. Because you have to understand that you don't own the platform. This is YouTube platform, so you can't depend on them to pay you to post on their platform. These platforms are for marketing and distribution. Use them as such and you take the traffic that you get from marketing and attributing content on these platforms and you push it somewhere where you can get paid. Who were our places where you can get paid? Number one, website, e-commerce store to make money from your YouTube ads on your YouTube longs, you need to have 4 thousand watch hours and 1000 subscribers on your YouTube channel. How many subscribers and watch hours do you need to make money from your e-commerce store, your website? 0, the moment that decide goes live, you can start making money. The great thing about your website, you e-commerce stores as completely customizable, whatever products It's your audience. What if there are digital, you can create audience was a podcast. Give it to all, want a course, give it to him, Coach it, memberships, merch, even also physical product wherever you went to all for them, you can do this through your website slash e-commerce store. Another place that you can see in your YouTube short traffic is to a long-form video. It seems like the most common says Place your short gut smacked into their face. They watched it for a long time because they're interested in it. If you have a long-form video does similar to that short form topic pushed him to that long-form video? Yes, that's short form video might not get you any ad revenue that the long-form video will. They watched the short form video on how to invest and cryptocurrency, they're probably going to watch her long-form video on how to invest in cryptocurrency because it adds more contexts. Short form is a direct funnel into law form. And this is really what YouTube has short form videos for. They're using this to tease us. They go into the long-form content for our favorite creators. So take advantage of this. My favorite place to send people from our shores content is to affiliate links. Every single product that you use has an affiliate program. And mostly the affiliate programs work like this. This is an iPhone, maybe by Apple, I like it. Body are probably like it too. Because I notice if I go to Amazon.com and I sign up for their affiliate program, and I started making content around iPhones. And I put an affiliate link in the description box that has, if you want to buy an iPhone click here, and it's my Amazon affiliate link that is sitting short traffic directly into my sales funnel. Now, I don't own Amazon. The amount of commission on may get off iPhone. Amazon affiliate probably isn't much, but what it really costs you nothing. And if you can do that at what Apple, you can do that with practically anything, whatever products you use on the Internet or in everyday life, they probably have an affiliate program. And if you can send that traffic to those affiliate links, especially if those affiliate programs are monthly services that are reoccurring. Any affiliate program pays you a percentage of whatever they pay every single month. You can make a lot of money. And this can be consist in money that you do to work one time and it makes you money forever. 7. How To Make Great YouTube Shorts Outro: It helps you understand you two shorts a little bit better. Do you have a better idea of how YouTube shorts as an asset that can't be placed in your channel, U2 shorts is a very new concept at this point, it is going to expand and it's going to grow and continue our class about YouTube shorts. You two longs you to miss. How to make you to money, how to get more YouTube views, YouTube, SEO, YouTube marketing. I had to get a 100 thousand YouTube subscribers, 200 thousand users describing a 100 million views. If any of this stuff interests, you, follow me here, make sure you watch all my other courses. Go. Follow me on YouTube, gum drop in gyms on there all the time. In me up on Twitter at Dorian group EDI to hit me up on Instagram at, during group at e2. One thing I want you to take away from his YouTube short class is this is a great opportunity for you to get in front of a lot of people that would have not seen you before. Algorithm is going insane. They need content because the demand is through the roof in a supply is extremely low. That's why I made the course project. What it is, I want you to make your own YouTube short, please. Even if it's just a clip from a long-form, go make a YouTube short so that way you can understand the power that is in your hands. Look forward to seeing you all in next class. I'm not depart your stage rule.