Transcripts
1. Introduction: There's no shortage of
online content around. What's often missing
is personality. If you learn to write with
creativity and flair, you'll do your content justice
and get your brand noticed. At the end of this
class, you'll have at least one piece of
writing ready to publish, along with a set of practical techniques you can use to make your future writing more natural, engaging,
and distinctive. Hello, I'm Ruth. I'm
a full time writer. I write persuasive
marketing copy for businesses and charities, and I teach those same skills to people who want to express themselves and their brands
identity more clearly. I'll take you through a set of straightforward ways to
bring your writing to life. Along the way,
I'll also show you how AI tools like Chat GPT, Claude or Gemini can
support that process. You don't need to use AI to take this class or
complete your project, but I'll show you how to
use it well if you want to. For your class project, you'll write something short
like social post, marketing email or webpage, and use the techniques from each lesson to give it
personality and character. This class is for
anyone who wants to make their writing
more engaging, whether you're a business
owner, marketer, freelancer, or content
creator who writes regularly. Once you start using them, the techniques in this class will quickly
become second nature, and when that happens, everything
you write becomes more dynamic as a result.
Let's get started.
2. Overview: In this lesson, I'll walk you through what
we'll be covering, how the lessons are structured, and your class project, and the resources
available to help you. We'll start with
storytelling and how simple narrative techniques can make your writing more
engaging and memorable. Then we'll look at how
to make your writing more conversational and natural. Next, we'll bring
your writing to life by appealing to the senses. We'll explore word choice and how small
changes in language can shift your tone and express your personality more clearly. After that, we'll
look at how metaphors can make your
writing more vivid. And finally, we'll cover how to break a few traditional
rules to make your writing feel more dynamic while still staying
clear and readable. Each lesson is built around clear real world applications, so you can see exactly how
these techniques work in practice and how to apply
them to your own writing. For your class project, choose
something short to write. It could be a blog post, part of a website, an email
or a social media caption. Make a few notes to outline what you want to cover
and in what order. Or if you prefer, start
with an existing piece of writing or some AI generated
text you'd like to improve. As you go through the lessons, you'll turn that into
a finished piece using each technique to
make your writing natural, engaging and full
of personality. In my example,
I'll be working on a short blog post and a few social captions
for a fictional client, Lois, who owns a flower shop
called The Flower Yard. I'll start with these
rough notes and develop them so you can see the
techniques at work in real time. You can download
this example from the class resources and keep it open as you watch if that helps. Throughout the class,
I'll show you how AI can support each technique, not to do the writing for you but to help you explore ideas, test directions,
and get unstuck. You can use the prompts I'll share with you directly with AI or use them to guide
your own thinking as you develop your writing. There's a prompt sheet
in the class resources with all the prompts I'll use, which you can adapt and reuse. We'll begin by looking at one of the most effective ways to add personality to your
writing, telling a story.
3. Storytelling: It's no accident that I'm
starting with storytelling. Stories have been part of how we communicate for
thousands of years. Think about early humans
sharing stories around a fire. If one of them
told a vivid story about nearly being
eaten by a lion, that warning would stick far
more than simply saying, Don't go near the waterfall. That's what makes
stories so powerful. They grab attention,
create connection, and make your writing stick. One of the easiest ways
of telling a story in your writing is
to draw on history. That's what I've done
here with my rundown of the history of the rose for
The Flower Yard's blog post. A history story like
this is a great way to start a blog post or
longer social caption, because it draws the
reader in and puts your message into
a wider context. Think about how you might
zoom in and out of a moment of history so that your
story backs up your message. So if I wanted to highlight just the luxurious
element of the rose, I can zoom in on
the Cleopatra story and fill that out
with more detail. Or I could focus on another
aspect of the rose's history, such as its biological
or geographic heritage, or I could take you on a journey through the use of roses in medicine or how they've been portrayed in art
through the centuries. There are so many possibilities, and the great thing about
using history and facts in your storytelling is that the information is
already out there. If you want a quick way to explore these historical angles, AI can help you do that. You could ask it to suggest
facts about your topic, then choose the one that best supports your message.
You might use the prompt: Give me five interesting or
lesser known historical facts or stories about topic. Focus on details
that would work well in engaging story-led writing. Another approach is to
give AI a rough idea of your topic and ask it for a few different
story directions. Perhaps one focused on romance, one on science or one
on culture like this. Then pick the angle
that feels most relevant and build it
out in your own words. You can find these prompts and all the prompt
suggestions I'll give you throughout this class on the prompt sheet in
the class resources. Telling a personal story
about your connection with the subject can be
a very powerful way of connecting with your reader. Lois, the owner of
The Flower Yard, has a lovely story about why
roses are important to her, which I'm going to use to
top and tail the blog post. This is going to make the
post flow really nicely, and it works especially
well in this case, because there's a 20
year break in the story, which gives us a natural
place to break the text. When you're writing
a blog post or product description
or social caption, think about your
connection to the subject, and if there are any stories
of your own you can share. Let's look at one more way
of using storytelling, transporting your reader
to another place and time. This is particularly
powerful because it puts the focus of the
writing on the reader. Here's how The Flower Yard might approach that in
a social caption. By starting off asking the reader to imagine
themselves in a situation, you're clearly sound
posting what's coming next. You then walk them
through the scenario. Using short sentences
like I've done here to lead them through the
story is often effective. You can then end by bringing the reader back to
the present with a line that links the story
to your objective or message. Having the reader interacting with your subject by using it or touching it like this
is particularly powerful. Also notice that I've used
a lot of sensory words to help the reader imagine
themselves in the scenario. We're going to explore
those sensory descriptions further later on in this class. But now, I hope these
walk throughs have shown you how you can
easily use stories in your writing to give
it more personality and character using one of
those three methods, a journey through history, a personal story or
transporting your reader. If you're struggling to
come up with a story, AI can help you get unstuck. You can describe your topic and ask for a few
simple story ideas, then adapt the one
that feels most natural to you. Try the prompt: Give me three short
story ideas I could use in a piece of
writing about topic, one personal style anecdote, one customer or user scenario, and one imagined moment. If you have a rough
idea for a story, but you're not sure
how to shape it, you can also use AI to
develop the structure like this and use the generated text as a guide to build
your own version. The Flower Yard blog post is
filling out nicely already, and I've got the first of my social posts
ready to go, too. Now, pause here and add a
short story to your own piece. If you're starting from scratch, use it to open your writing
or shape your main idea. If you're working from
notes or a draft, look for a place where a
story would bring it to life. Keep it simple. Just a
few lines is enough. Then move on when you're ready. In the next lesson, we'll look at a few
techniques for giving our writing an informal
conversational tone.
4. Conversational: When you talk to someone face to face, it's a two way thing. You ask the other person
questions and you give them time to respond
and give their opinion. Replicating this
conversational approach in writing is challenging because the person you're conversing
with isn't there, so they can't join the
conversation directly. As a result, writing
can come across as one sided - like being on the
receiving end of a monologue. But there are a few techniques
that you can use to get that conversational
tone into your writing and make your reader
feel more involved, more as though you're
talking to them directly and more
likely to keep reading. Asking questions is a technique I use a lot in my writing. It encourages people to think about what you're
telling them and how it relates to them just
like it does in conversation. Look at the difference
between these two sentences. Hybrid tea roses come in
lots of different colours, so they can be matched to your bridesmaids'
dresses compared to, do you want the colours in
your wedding bouquet to perfectly coordinate with
your bridesmaids' dresses? With hybrid tea roses, you'll find the perfect match. The first one gets
the message across in a concise and direct way. Perfect, if that's
your priority. The second version is
more conversational. I've used the reader's
objective, which in this case, is choosing the flowers for their wedding bouquet
and linked it directly to the main benefit of our product - that it comes in
lots of different colours. And I've done it by asking a question as the
starting point. Something else has changed. In the after text, I've
used you and your to create a natural conversational tone and make the reader feel
part of what's being said. If you want to rework more formal or neutral lines into something more
conversational, AI can also help. You can give it a
sentence and ask for a few alternative versions
that feel more direct, more natural or more
like spoken language. Then choose the one
that fits your tone. Use a prompt like this:
Rewrite this sentence in a more conversational
and natural tone using you where appropriate. Give me three variations with
slightly different tones. Or try asking it to turn statements into questions
with a prompt like this one. We've already seen
this is one of the simplest ways to
make your writing feel more like a two
way conversation. Here's another question: Will this romantic flower play a part in your wedding day? This would work especially well towards the
end of The Flower Yard's post just before the call to action
as an extra prompt. It's all about focusing on the person you're
communicating with, putting yourself in their shoes, asking them questions, and
involving them in what you're saying exactly as you would
if you were talking to them. Here's the same message, first written in a
concise and direct way, then in a more
conversational way. Our spray roses give our
bouquets an informal, natural look. Compared to
if you want an informal, natural look, spray roses
are the flowers for you. Neither is right or wrong. It just depends what
tone you're aiming for. And you can see how
reframing your writing in a conversational way feels much more direct from the
reader's point of view. It also makes the
benefit more obvious. Look at this next paragraph. The difference is quite subtle, but what is it that makes the second version just that
bit more conversational? I've used the word you again,
but it's not just that. It's the use of direct
suggestions or instructions. In the first sentence, I'm
stating a fact or opinion. In the second one, I'm outright telling my reader
to do something. The result is more
conversational and persuasive. The ultimate direct instruction
is a call to action, the instruction at the
end of most pieces of marketing copy that tell
the reader what to do next. I'm going to add the
simple call to action, see all our rose bouquets, to
The Flower Yard's blog post. Another quick way to
make your writing sound natural and conversational
is to use contractions. A contraction is where you run two words together
to make one word. They're very common
in everyday speech. So most of us would
probably say, I'm going out tonight rather
than I am going out tonight, or it's a nice day rather
than it is a nice day. Because they're so commonly
used in everyday speech, contractions are a very
effective way of making your writing sound more
informal and conversational. Contractions are so common
in writing now that writing without them often seems
stilted and formal. Here's a short social caption: You are after that
timeless look, and it is roses that
deliver every time. That sounds quite
formal, doesn't it? With contractions added, it becomes you're after
that timeless look, and it's roses that
deliver every time. That has a more
informal feel to it, and the words flow together
in a more natural way. And all we've done is made
two quite small changes. Add in an appropriate
meme phrase and an eye catching image, and you've got a ready
made social post. Let's recap the four
techniques we've just learned for making our
writing more conversational. Ask questions, focus
on your reader, make suggestions, and
use contractions. If your writing still feels
a little flat or one sided, use AI to help spot opportunities to make
it more conversational. You can paste in a
short paragraph and ask for suggestions with
a prompt like this: Review this paragraph and suggest where I
could make it more conversational by
adding a question or addressing the
reader directly. Or use it to
experiment with tone. Ask for a more
conversational version of something you've
written with this prompt. Then compare it with
your original and borrow the phrasing that
feels natural to you. I'm going to add
those sentences. I've just brainstormed
to my blog post and include that
extra social caption. Now take a look at
your own piece, whether it's a draft or
just a few notes and make part of it sound
like a conversation. Turn one point into
a question or write a line that speaks directly
to your reader using you. Continue when you're ready. Now it's time to really
bring our writing to life by making it a
sensory experience.
5. Sensory: When we talk with
someone, we don't just use words to communicate. Ton of voice, timing, facial expression,
and body language all support what we mean. When we write, we don't
have that support, so we have to create tone and energy with the
words themselves. As well as making our
writing more conversational, we also need to make it
more dynamic and sensory. It's also been proven
that if someone imagines themselves
interacting with a product, they're more likely to buy it. So if you can help your reader imagine seeing, hearing, using, fully experiencing whatever it is you're writing about, well, you're more likely
to encourage action than if you just list dry facts. So let's explore the five
senses, and with each one, think about how
you might draw on your reader's senses to
describe your topic. And I do appreciate that
some of these are going to be easier for some
businesses than others. Incorporating taste into
your writing should come easily if you're a
restaurateur or a baker, but it's going to be
less straightforward if you're a plumber
or a painter. So don't worry if you find
some of these difficult. Just have a go and be a bit playful and
experimental with it. Here's a Flower Yard
social caption: With their intricately folded
petals and vibrant colours, spray roses add delicate
dazzle to your bouquet. Notice how you can't help
but visualise the flowers, even as you're
reading the words. And notice that some words are
more powerful than others. It's the word dazzle in this sentence that
really stands out. Here's a more subtle way of describing how something looks: The mixture of open
and closed buds gives a just picked look when
mixed with natural greenery, such as ferns or sea lavender. This works well because it's specific without
being overblown. Instead of relying on a
single standout word, it builds a clear image through detail - open and closed buds, particular types of greenery. You can picture the arrangement, but you're also given
useful concrete information about how it's put together. Next up, sound. These hydrangeas
don't sit quietly. They're a soft chorus that
lifts a whole bouquet. Using contrasting
sound based language, quietly and chorus, gives the flowers
presence and energy, making the impact feel
layered and expressive, rather than just
saying they stand out. Lean in and catch that
soft, sweet rose scent. Ours smell every bit
as good as they look. This works because I'm putting the reader in the act
of smelling the rose. Remember what I mentioned
earlier about encouraging your reader to imagine
interacting with your product. It makes the experience
feel more immediate than if you just describe its
sensory characteristics. Rose petals: soft, velvety, and almost too
smooth to be real. This caption uses touch to
convey richness and texture, making the sense of luxury feel tangible rather
than abstract. And finally, honey
toned spray roses bring a sweetness to your bouquet like Turkish delight melting
on your tongue. You might think
the sentence is a bit sickly sweet,
and you'd be right. But doesn't reading it
make your mouth water? And that's just the kind of
instinctive reaction that's going to bring your writing
to life for your readers. This last sentence also uses a metaphor by comparing
one thing to another. We'll be finding out
more about how to use metaphors to perk up our
writing later in the class. You can also combine language relating to different senses
in the same descriptions. I can still remember
its vibrant colour, the velvety texture
of its petals, and its sweet, heady smell. I'm going to add this sentence
to the start of The Flower Yard's blog post to bring Lois' story about her
grandma's roses to life. Now have a go at including sensory language in
your own writing. If you're uncertain, use
AI to brainstorm ideas. This is especially
useful if your topic isn't something you naturally
associate with sight, sound, smell, touch, or taste. It can give you a starting
point which you can then refine and
make more specific. Use a prompt like: List sensory details I could use to
describe topic covering sight, sound, smell, touch, and
taste where relevant. Keep them specific and concrete. This next prompt is one I've used to explore
different directions. Then I've chosen the
one that best fits my tone and adapted
it for the context. I've included these
and a couple more sensory related prompts
in the prompt sheet. Add at least two sensory
details to your piece. If you already have a draft, layer them into what
you've written. If you're starting from notes, use them to build out
a sentence or two. Focus on specific concrete
description, then move on. Next, let's look at how word
choice can shift the tone of your writing and help it reflect your personality
more authentically.
6. Word Choice: There are many different ways
of saying the same thing. In fact, the words that
you use to communicate your message are just as
important as the message itself, especially when it comes to
expressing your personality. That's because the words you
choose are what will define your own unique
tone of voice and make your writing stand
out from the crowd. If you've ever read back
something that you've written or used AI to write and feel
it's boring and generic, experimenting with word
choices could be just what's needed to put some
personality into it. So let's start looking at
how word choice can alter the tone of a simple
statement and to give you some inspiration so that you can start
getting playful with your own writing. Here's
Lois's mission statement, which she uses as the start of her bio on The Flower
Yard's social accounts: I'm a florist who creates quality flower arrangements for individuals and businesses. It's straightforward
and accurate, but it's also just a little bit dull and not very memorable. It doesn't set her
apart from the crowd. I'm a florist who creates
powerful floral displays for explosive events and
stellar celebrations. That's a bit more dramatic. There's a real energy
behind this version, and that's because of
the words we've used. Powerful, explosive, stellar. They give a real sense of drama. This version is a
lot more memorable. I'm a creative florist who
can add colour and sparkle to your life through
pretty bouquets and artistic arrangements. This version is also upbeat, but it has a gentler,
more feminine feel to it. That's mainly because of the
word sparkle and pretty. Isn't it amazing the
huge difference that just a few simple word
changes can make? I'm a rebellious florist, and I'm on a mission to
stamp out boring blooms. There's a simplicity
and directness to this mission statement that matches the rebellious
description. The visual picture of stamping out flowers is
also really memorable, and there's something
refreshing about someone in a profession
that's often seen as wishy washy and girly presenting themselves in this
slightly aggressive way. I'm a florist
inspired by nature, bringing you nurtured blooms to soothe your soul
through flowers. This is a very
gentle version that uses words drawn from
nature and therapy. It's the words nature, nurture, soothe, and soul that
jump out at you here. This is the version that
I'm going to suggest Lois starts using in place of her
existing social media bio, because I think it best
suits her brand identity. AI provides a quick way to explore different
word choices. Try giving it a simple
sentence and ask for alternative versions
in different tones. Then compare how the wording changes the feel of the message. For example, rewrite
this sentence in three different tones, one more dramatic,
one more gentle, and one more bold or rebellious, or ask it to suggest
alternative words or phrases for specific parts
of a sentence like this, which can help you experiment without rewriting
everything from scratch. Now you've seen how word choice can dramatically alter tone. It's time to apply it. Take one idea from your piece, either something you've written or something in your notes and express it in two different
ways by changing the wording. Choose the version that
fits your tone best and use that as the basis for the
next part of your writing. By the way, if you want to write your own brand mission
statement like Lois's, take a look at my 15-Minute
Mission Statement class. It builds on what
we've just done with extra detail, options, and inspiration to
help you create the perfect mission statement
for your voice and brand. There's a link in the
class description. In the next lesson, we'll
look at how metaphors and similar techniques can add a little colour and
pizazz to our writing.
7. Metaphors: Metaphors can make your writing more personal and
more memorable. They're also a shortcut to making your writing
more persuasive. So what is a metaphor? Put simply, a metaphor draws a comparison
between two things. And when you compare
something dull or abstract to something
surprising or concrete, it helps make your
message more engaging. Let's look at some
metaphors based on a product benefit - that the versatility of
the rose makes it suitable for many different
floral applications. These three metaphors take the abstract concept
of versatility, something it's very difficult to visualise and turn
it into something concrete that we can see in our mind's eye and imagine
holding in our hand. In this way, metaphors automatically make your
writing more vivid. The trick is to take as the starting point the quality
you want to get across, in this case, versatility. Then think of a concrete and
perhaps surprising object that shares that quality. Here's another example.
Straightaway, the image of a dramatic show off
peacock is in our heads, and we can imagine just how dramatic this particular
variety of roses. In this way, you can
use metaphors as a cheeky shortcut when
you're describing something. AI can be useful when it comes to generating
possible comparisons. If you know the quality
you want to express, you can ask for a
list of objects or ideas that share
that quality, then choose the best one.
You could use the prompt: Give me five concrete
objects or ideas that represent quality and could
be used in a metaphor. You can also ask it to turn
a key point into a metaphor, which can give you
a starting point to refine in your own words. Going one step further, an analogy is an
extended metaphor that makes comparisons
on more than one level, such as: The flamboyant
garden rose is the peacock of the flower world, guaranteed turn heads as it struts theatrically
through your bouquet, flaunting its
spectacular colours. Using a longer analogy allows you to really
draw in your reader. Notice, I've also used a lot of visual words in
the description to help the reader visualise the colourful, strutting peacock. AI can be helpful here, too, by extending a simple metaphor
into a short analogy, adding a bit more depth
while keeping it readable. A metaphor can also refer to
any non-literal language. That's where it helps to
think about what idioms or familiar sayings
link to your topic. In this sentence, I've used the idiom rose-tinted glasses, meaning to see something in a more positive or
flattering way to shift the reader's perspective without even mentioning
the product. It works because the phrase
already carries meaning. The reader recognises
it instantly, so the association does
the heavy lifting, linking roses with
optimism, beauty, and a more appealing point of view without needing
to spell that out. I'm going to add a
couple of metaphors to The Flower Yard's blog post. Now try adding one metaphor
to your own writing. If you already have a draft, weave it into a sentence. If you're working from scratch, use it to develop a
new line or idea. Keep it clear and natural. One strong comparison is enough. Next up, it's time to
break a few rules.
8. Rebellious: Writing isn't about
sticking to grammar rules. It's about communicating ideas with clarity and personality. Many of us learn to
write in a very correct, formal style at
school or college. It's a way of writing
that suits academic work, but it can come across
as stilted and stuffy in other contexts,
especially online ones. Many rules around writing are
important because they aid clarity and make sure that you get your message
across effectively. But certain rules are
outdated and breaking them can help make your writing more characterful and snappier. So let's look at a few rules that you can and should break. First up, don't start your
sentence with But, Or, Because, or And. You should absolutely
break this rule because shorter sentences
are easier to read. They add energy to your writing, and by starting with
a word like and, you stress a specific
point in your writing. Here's what this
looks like in action: With their romantic reputation, it's not surprising
that roses have long been a favourite flower
for wedding bouquets, but don't be put off
by their popularity. Written like this, the
main point of the passage, which is not wanting
people to be put off from using
roses, is lost. It's reduced to an add on
at the end of the sentence. By just swapping the
comma for a full stop, that main point has
a sentence all to itself and has more
gravitas as a result. Listen, with their
romantic reputation, it's not surprising
that roses have long been a favourite flower
for wedding bouquets. But don't be put off
by their popularity. If you want to experiment
with sentence structure, AI can give you a few quick
variations to consider. Try giving it a longer
sentence and ask for variations that break
it up into shorter, more dynamic lines, so you can see how
the rhythm changes. This is a prompt I've
had good results with: Rewrite this sentence
using shorter sentences, including one that
starts with and or but. Give me three variations. Or try asking it to show you how emphasis shifts when you change where a
sentence breaks, which can help you decide
which version has more impact. A similar outdated
rule to not starting sentences with and is not
to use broken sentences. Again, this is one you
should break because broken sentences can add drama and personality
to your writing. A bouquet of roses
can be modern, minimal, or even quirky. Compare that with: A
bouquet of roses can be modern. Minimal. Even quirky. Notice how the full stops affect the way you
say the words, either out loud or in your head. They slow you down and
make you pay attention to each word and process each one just that little
bit more carefully. Playing around with shorter
sentences like this, including ones that start with
words like and and but is such an effective way to add character and dynamism
to your writing. And it works particularly
well when you mix those shorter sentences
in with longer ones. There's a rule of thumb
around paragraph length that each paragraph must contain
three to five sentences, but that results in very
boring predictable writing. Good writing is well designed
as well as well written. A one sentence paragraph stands out attracting your
reader's attention. It also breaks up a pattern
of monotone blocks of text. If we look at
Lois' finished blog post, we can see that the
paragraphs vary in length from 1-5 sentences. It makes the text look inviting. The short, lone
sentences draw you in. This is important
with all writing, but it's even more
vital online where people's attention spans
are so much shorter. If your writing
feels too uniform, AI can help you loosen it. Try a prompt like this one: Rewrite this paragraph with more variation in
sentence length, including at least one
very short sentence or use it to experiment
with breaking things up by asking for a
version that includes a one sentence paragraph or a deliberately short line to
create emphasis like this. So there we have it.
The outdated rules you should break to make your
writing more characterful: Start sentences with and, use broken sentences and vary the
length of your paragraphs. I've added a few of
those broken sentences to The Flower Yard's blog post. Now take a final pass
through your piece so far, whether it's a draft or
something you're building as you go and loosen the
structure in one place. Slit a sentence,
shorten a paragraph or start a sentence
with and or but. This is a light edit to sharpen the rhythm
before you finish. We're almost at the
end of the class. If you've been working from
rough notes like I was, take a moment to check
back through them and make sure you've covered
everything you intended to. If something's missing, slot it in using whichever
technique fits best. I'm pleased with how The Flower Yard's blog post has
come together. It feels full of personality. The storytelling and sensory language carry most
of the weight. The tone stays warm
and conversational, and the occasional
metaphor helps it move smoothly from
one idea to the next. Alongside the
finished blog post, I've also created a set of short social captions and a recommendation for
a new social bio. I hope you've ended up
with a similar set of usable pieces for
your own project. In the final lesson,
I'll wrap things up with some practical advice
on sharing your work, continuing to practice,
and where to go next if you want to
keep building your skills.
9. Next Steps: Thank you for
joining this class, and congratulations on
all your hard work. Over the course of this class, you've taken a piece of
writing and built it up step by step using each of
the techniques we've covered. You now have a finished piece
that's full of personality, along with a set of
practical techniques and resources you can
reuse whenever you like. Now it's time to share your
work in the project section. You've got my example project and the prompt
list to guide you. I'm looking forward to
seeing what you've created. If you found this class helpful, please consider
leaving a review. It helps other students
find the class and helps me improve
future classes. There are two classes
I especially recommend if you want to build on
what you've learned here. First, learn how
to fix AI writing fast with a quick and simple
three step editing process. This workflow shows
you how to take a generic AI draft and
make it more specific, more natural, and more concise, so it's ready to
publish quickly. Or if you want to
focus on social media, take my master class on writing effective
posts profiles and captions for different
platforms with practical techniques you
can apply straightaway. You can find these along with my other classes on my
Skillshare profile. Hit Follow to hear about new classes as soon
as I publish them. Thank you again for
joining this class. Enjoy the rest of your day.
Ruth Clowes, Professional Copywriter
