Rework of brand story for Rainbow Crow- my biz

Rework of brand story for Rainbow Crow- my biz - student project

“If you want the rainbow, you gotta put up with the rain.”- Dolly Parton


Well ain’t that the truth. This world isn’t always sunshine and rainbows. Sometimes, it can be pretty messed up. This was never more true then when the COVID-19 virus spread across the globe. The world seemed so bleak. My life felt like it had been put on mute. On top of that I injured my wrist and my long term relationship fell apart. Crap happens right?


As I was wading through the darkness, I took notice of the people around me that were feeling just as stifled as I was. I needed to find a way to inject some positive energy back into my life. I realized there was one thing that made my soul light up, and that was color! Colorful things like wallpaper, trinkets, and clothing drew me in like a moth to a flame. So that’s what I did, I started making colorful things. I painted, colored, and accessorized my life to reflect a rainbow. And hot diggity, it worked! Embracing a life full of color helped me dance out of the darkness that I had been living in.


With sunshine and rainbows in my heart, I set out to share my salvation with others. If I could find a way to bring colorful things into their lives, maybe I could do my part to help make the world a more positive and happy place. So I started with stickers. I loved the idea of something you could slap on anything and instantly make it brighter. But I couldn’t stop there. I also made coloring pages, suncatchers and even started a colorful DIY blog!


Now my mission is to help others see through the clouds, to know that after the rain comes the rainbow. You can live your life to the fullest, you just have to crank the volume up to 11. Rainbow Crow helps you do just that by living a vibrant and colorful life.


Unmute your life-add color.