TikTok Masterclass: Skyrocket your Growth with Short Video

1. Introduction: Tiktok and short video is the single greatest opportunity in the history of social media, if not the internet. This platform is giving the opportunity for everyone in respectively of their experience with content creation to become an influencer and build faster than ever a strong personal brand on social media. So if you're not doing it already, you're missing out. Hi, my name is cross out the notion of ignores. I'm Greg. Obviously, I'm a market here and I've experienced of more than 20 years in marketing, brand-building, and digital marketing. And the last couple of years, I've dedicated myself to content creation, realizing the amazing opportunity we have ahead of us. And I'm focusing specifically on TikTok, Instagram Reels and YouTube search. One-and-a-half year ago, I started my journey on TikTok, this amazing platform. And right now I have an account with more than 2.1 million followers that allows me to generate more than six figures of income just from my content. I'm here to showcase the exact path that I followed step-by-step, but you need to watch it. I will give you the exact label that I followed to build one of the biggest accounts on the platform and the biggest digital marketing account on TikTok. This is a complete masterclass, are foremost three-and-a-half hours about TikTok. But today, those principles apply to every single other platforms. Instagram Reels, YouTube search, Pinterest video pins. I'll teach you everything you need to know, starting from zero and you learn how to define your needs, staying up with TikTok trends without sacrificing your identity. Technical aspects, you need to know how to create your account, how do states and do ad scheduling posts, etc. The role of music on TikTok content strategy hints like my viral framework for coming up with ideas, the ideal frequency of posting and re-purposing your content efficiently to every single other platform. Of course, we're going to talk about how to monetize TikTok and understanding your numbers and your analytics in order to make better decisions. By the end of this class, you will be able to brainstorm 1020 different video ideas, have the potential to perform great, write your own scripts and start building the habit of producing short video on a weekly basis. The growth of TikTok is something we have never seen before. People with half of your talent or your knowledge are out there exploring the platform, creating content daily, and grabbing the opportunity, seeing amazing results. So if you want to stop missing out and become a world-class content creator, this right here is your opportunity. This is your tends to soldiers to the world what you got. And that's why I'm so excited about this path that I created for you. So I hope you're ready because I will see you in class. 2. Understanding TikTok and Why It's a Golden Opportunity: Tiktok today, if you really can open your eyes and understand the dynamics of internet and social media. It's like buying real estate in Manhattan back in 1930. It's not saturated. The growth dynamics are insane. No other social media has ever grown in that base. That's why they're more than 1 billion users right now in the blood form. So like with everything, it's not what the platform does is how you use it, right? So there is no other law firm right now that somebody can grow that fast. I raised 200 K and a couple of months, I reached 1 million in six months, 1.5 in eight months. And my videos get viewed more than 120 million times this entire period. The numbers are insane. Everybody joining TikTok today can really make themselves viral from video number one, the way that TikTok works gives you this opportunity. So let's see how you can do it. 3. TikTok is the Greatest Audition Ever: So TikTok is really the greatest audition ever. And what do I mean by that? The way that we have been trained to use those platforms, all those social media platforms, facebook, Instagram, linkedin, YouTube, you name it, is opening the app and start seeing, taking content from people that we have selected to follow what TikTok is doing the moment that we open the app with the For You page, which is the default page of the app, is feeding us with content that it believes that we might like. And from that moment onwards, we are the ones as users that train the algorithm to understand what are the things that we like. It's like a huge addition of random creators in front of our screen waiting to be judged by us. So for us as creators, this is a huge opportunity to be discovered from day one. From the first day that you will open your account and you will start creating content. And that's why we see so many brands, so many accounts getting viral videos, even if they have zero followers. So treat this as a huge addition. Your chance to stand in front of potentially everybody and be ready to win their hearts. 4. Who are You? It's Time to Be Yourself: So this chapter is really important, is about your identity. When you enter the platform, is really important to set from the get-go who you are, what you're trying to achieve with the blood from what is your style, what you are, what you are, and what is the direction you want to follow. Business-wise, content creation wise, and never try to be something else from what you really are. Don't start jumping around because others do it. Don't try to copy the style of others and make it yours. You don't have to dance. You don't really have to become a stand-up comedian to make it on TikTok, you need to find your own style and guess what? The style that suits you is who you are in the reality. So when I entered the platform, I was 40 years old. I didn't fit the main demographic of the blood form, but Steve, I didn't try to be somebody else. I didn't try to be a teenager who teaches about something. I was mi casa de nos with my 20 year old experience in marketing, searing, selflessly, everything I knew in this platform. When you enter the platform, define who you are. What is your tone, what is your style? What kind of clothes you will be wearing, what kind of content you will be creating? And stick to that. Yes. Experiment. Yes. Recreate yourself. Yes, see what others are doing, but stick to your direction. So if you are a business that is trying to educate people about the specific topic, let's say psychology or marketing or sales or whatever. Stick to that. Understand what you bring in the table and do it consistently every single day. That's how you build your identity, not by trying to be somebody else or something else. 5. Identify Your Uniqueness & Double Down: So when you're trying to find your identity, you need to look inside you and understand what is unique about you. And trust me, that is definitely something unique about you that most of the times you don't even know it yet. So when I started my TikTok channel, I was really concerned about the final that will create English content without being a native speaker, being a Greek. And I knew also that the algorithm because of my IP, I'm living in Greece, going to start showing my content. First two Greeks, that could be awkward because they would see a Greek guy with definitely a Greek accent talking in English. But still, I knew that once I get my first viral videos, the algorithm will start showcasing my content outside the IP of Greece. So I stick to that. And I realized that people that were non-Greeks, so people outside Greece loved my accent, although Greeks were making fun of it, because it sounded weird to them. People outside Greece loved the accent. And this in combination with my voice, using my microphone in a waiter was making my tone and my voice color even more intense. Together with my intro, the wink and my cup created a signature. The people were seeing and they were like, Oh, this is constant, the nose, we know exactly what to expect. So I have hundreds of comments of people that are telling me that there are watching my videos just because they enjoy this kind of unique element to try to find what is unique about you. Might be your voice, might be your face, might be your communication skills, might be a decent that you were, or a range of cups or any other accessory, even your background in your room. So find something unique and stick to it. People need to register towards this kind of unique element of yours. 6. Defining Your Niche: So defining your needs is something super important. And that's where many people are falling into a trap. They are defining their needs on social media, thinking about their potential customers, their potential clients. So if I'm a marketing agency, e.g. and I create my page on TikTok like I did, which is named Simply Digital. I should be if I was following this kind of logic to create content for people that are business owners or starting a business, or trying to scale their business because that's what my audiences client wise. But guess what? I will never grow at the level that I grew if I was focusing solely in this specific needs. So what I say to my students and to people that I worked together every single time when we talk about needs is defined your potential clientele, but also follow this logic. The other thing you need to define, especially on TikTok, that has the default setting of throwing your content in your native IP. So if you are from Germany or from Greece, people that live in Greece or Gemini will be the ones that we'll see first your videos. So if you want to address the local market or the international market, and hence speaking English like I do in my tunnel, you need to give it time because the algorithm will start showing your content in people outside your country once you get your first viral videos. So as we said before, finding your ID includes also who you want to address or you want to be an international content creator or international brand, or you're trying to be a local expert, a local brand. And it will stick to that because this will define your entire direction in the platform. From my experience, the broader you go, the better it is. So what I did, since I wanted to build a global brand, was saved my focus from my Greek business last brand, entrepreneurship audience, which is super small. Increase to the global audience that is interested about online tools, all things digital. Starting a business, doing baby steps in digital marketing. And that's how I got from an audience this small to a big one. So make this distinction. Understand what do you want to go in to three years from now? And don't be afraid, even if your English is not at a grade level, to go internationally, the benefits in a platform like TikTok are insane. 7. TikTok Trends: Tiktok trends is a double edged sword. If you use them smartly, they can really propel your growth. They can really help you grow faster than doing the typical thing of creating content. Ignoring completely the trends, which is what I did, or it can lead you to lose it completely your identity because all you do is focusing on cat sick the next trend. So instead of hue, setting the tone, the platform sets the tone for you. Funny trend comes up. You adjust your content to that, and emotional trend comes up. If you do the same, guess, what? Few translator, you lose your identity. So what I say to people is instead of following the trends, trying to become the trend, Don't sacrifice your identity for the potential of becoming viral once or twice. If you start understanding the platform and you can really use a trend in your own needs and fit it in your own style. Do it, but don't lose your identity ever. 8. Be The Trend: So as I said at the beginning, I really love people that think outside the box. They don't really try to fit in, but they're trying to stand out. And what I mean by that is instead of you trying to fit in the trends, is you becoming the trend? Is you creating the trend issue, coming up with a talents so that people can follow you. So what can it tell me? This can be done in two ways. The first one is to really stick to your identity, your signature videos, your signature intro. The way that you present something, your transitions, all those elements can be really unique so that people can start copying them. The thing that I'm doing with the websites or the online tools, and the exact way that I'm presenting them with my finger like that, then hiding the camera, or even the week that I do in my videos is something that is a signature. It's something that I've seen hundreds of people copying it frame by frame. And although I was getting angry at the beginning, because I was like so many copycats, what you can do, it's a sign that what you do becomes a trend. People love it. They see that it's working because it gets my videos viral. So they decide to copy it. In the same way, you can really create this kind of identity, this kind of a unique say that people will want to copy and that's a sign of success. The second way to become a trend is setting Italians is creating something that calls to action other people in order to join the talent. Let's see some examples telling me your age and something you can't do. I'll go first. So I'm 26 and I can't take it anymore. I can't take it anymore. What's a conspiracy theory that you have 1,000% believe in? I'll go first. I 100% believed that there was a cure to every major disease, cancer, diabetes, everything. But the more people that die, the more money that companies can make. What's your favorite motivational video ever? Let me go first. Thanks terrorists to rewire. It takes courage to be rich and takes courage to emancipated. It takes tourists, are they knowledgeable? Because the moment you don't talk like, you know, you don't got forgot where he came from, looking at the time. It takes. And I'm just wondering this week, water belt, mediocre society that we live in today, in this reality TV world we live in today, I'm wondering if there's anybody left that's got the courage to say, I've been through and all my ancestors have been pulled at all my parents. I didn't prompt all of that just to fit in with normal. To call out for my dream. 9. Who is the Brand Face? : The next thing you need to define is who is the protagonist of the soul. Once you start your TikTok sandal, you have your own TV channel into your own media. So you need to have a protagonist, someone who is the brand phase, the account phase, whatever. In my case, this is me. Many brands like those examples here are using a single person that is the face of the brand every single time. So before you jump in the platform, you need to define who is shooting the videos. Isn't gonna be a faceless brand or a brand with a human angle like mine. And you need to make a commitment to that. There are many examples of brands that built big accounts of TikTok without having any protagonist or no leading role on any of the videos. And by putting creativity into the equation, they managed to create interesting concepts, interesting videos, without necessarily being one person oriented. So this is up to you. If I had to choose, I would always go with the human. Humans, trust humans, and that's what you wanna do. You need to build trust. You need to establish a close connection with your audience. 10. Leave Your Ego at the Door: Last but not least, when you enter the door of TikTok, I want you to do one thing. I want you to leave your ego and your selfies approach on social media at the door. The more you understand what I just said, the farther you will go. And what I mean by that. People who win on TikTok are the ones that are creating content without expecting anything in return. Not falling validation, not an engagement validation, not a revenue validation. Yes. Those things are great. We all want them don't get me wrong, but you need to dedicate yourself when you enter the platform. One single thing, building a community that really cares about who you are, what you do, and what are you going to post next. And this thing will never be at saved if your surface, if you are all about me, my business, my ego, my entitlements, or anything else that leaves the audience outside of the equation, make them fail. That are listed important than your needs. So create content selflessly and you're going to win. 11. Types of Accounts: When you enter the platform for the first time and you try to create your own account, you have three options. The first one is to create a personal account, which is definitely not recommended. And then you have the creator account and the business account. If you create a business account, you will be able to run ads as well, but you will not be able to use copyrighted music, which means the most popular music tracks that we use every single day of the platform. And this is actually a big miss. Also to my experience, I've seen the creator account choice to be the one that gives you the most benefits. So you have playlist, you can join the Creator Fund, which is TikTok, paying you for the amount of use that you get. You can use all the available music on the platform copyrighted and non copyrighted. And also you have access to the analytics that business accounts have. 12. How Does the Algorithm Work? : Tiktok algorithm is probably the most sophisticated algorithm that we have seen in the history of internet. So as we said at the beginning, TikTok is a huge audition. So from the first seconds that you joined the platform, even if you don't have any followers, you start seeing content on the For You page, which is the default page of the blood from the algorithm at the beginning, starts feeling you content that believes maths, your interests based on the country that you are, on your aids and starts showing you content that is popular within this kind of niche. One, you start interacting with this content, which means how long you watch every single video for your legs, towards specific videos or your comments, The follows you do the searches you do in the Explore page or the hashtags you're following gives instantly the data to TikTok in order to feed you with much, much more relevant content, Let's see more details about it. This is actually a visual illustration of how the TikTok algorithm works. Once you paused the video, suppose the specific bunch of people going to see later, how many people they see in the first batch, your video. And then the evaluation starts. There is a performance rating based on the completion rate of the video, the series, the comments, the likes, so the reaction of the audience. If this reaction, so this rating ratio is above requirements, then you go to the second batch of yours and so forth and so on. That's how you can really go from 50 K views to 5 million within the day. If your video doesn't really comply to the rating ratio that is above the requirements to go to a viral video mode. And it's below that. Pushing two more viewers stops. And that's how you see some videos that don't perform very well. So if we want to break down the different views and the vitality of the video in tiers. The first box is 300 to 500 views. This is where the algorithm starts, understanding if your video has their requirements to go to the next level. So if exactly the first performance rating is above requirements, that's exactly when you land to tier two. And then you're being evaluated again at the level of 1,000, 5,000 views. Then again the same for the next level, which is 50,000 to 1 million. And then to the level that you start getting super viral, what is really making a video viral to be above the requirements according to TikTok, its shares likes and the people that follow you. But the main thing that I have seen in many people claim the same. That makes all the difference is Waldstein show the faster you swipe up, which means that you're not really interested above the video. The more it signifies to the algorithm that they need to start throwing new content for you. So the longer the words time, the more chances for a video to go viral. 13. Your First Video! It's Time: So it's about time for you to suit your first video. What should you do? Let me tell you the thing that worked for me from day one, and it works also today, is to open the camera and start shooting whatever the heck you have in your head. So create a super row video without even caring about the script, about the setup, about your clothes, about your hair, about anything, you will be surprised how often your first draft video is the best one out of 5610 different attempts that you're going to do. Of course, if you don't have the experience in content creation and video shooting, this will take some time, but never underestimate the power of being spontaneous, being authentic, not being prepared for that, but don't start shooting and uploading content before you define all the different things that we discussed in the introductory lectures of this course. So finding your identity, researching your needs, finding your content ideas and your titles, coming up with a signature and a strong hook for the beginning of your videos. And all this part is the most important one, even versus the actual video. So the real key here is to not overthink it and just shoot it. 14. How & When to Duet: So another great way to create videos is by reading other people's. So let me show you a video that I created recently. The one you see that I created a duet with an amazing video that I found on my for you paid a kid that it's really motivating others. And I felt that it would be great to share it with my audience because it's super useful. So all I did was presenting it to my page by just sitting there and letting the guy speak. The way to do it is click on the arrow again. Here. Let it load. And now you see that you appear next to the video. Hit the Record button. You just record the whole thing. You can talk, you can add your comments, you can add some text on top of that. When you're done, hit the arrow like this, and you're good to go ready to be posted on your page. 15. How & Why to Stitch: The genus an example, a great example of how states can really become vital. So all these girls did is to find a funny intro from another creator. Failure coaster states that and see how the wrong response to that. This video got 3.7 million likes. This is your most worst video ever and also be done using the contents of another creator. So be smart about it. Keep it within your needs. Don't just randomly States videos that are totally irrelevant to what you're doing should be smart about it. And this can be a great way for you to have 23 content ideas to three great videos per week by just stitching existing content. So let's say that I go to a video from a creator that I enjoy. Gaddafi. I enjoy his content. And many times I want to comment on one of these videos or use a quote, a part of his videos and add my own $0.02 on this. So the way to do it, which gives you actually a great opportunity to use videos from mothers in order to create new content is by hitting the cerebellum here, you're going to see you have many options. On the bottom, I will choose the stitch one based on Shuttle. And when I go here, I will choose the part of the video by sliding this cursor here and choose exactly the part of the theater. Then I want to stitch width. So let's say that I want this park. Couple of seconds. I hit Next. The video starts playing. And then I can add my own part like this. This is a great way to understand how things are done. So when you're done, you hit this arrow down with a stays a great favor of code or creators and yourself. When you're done, you hit Next. You see that this description appears, you have speed this video with a specific creator. You hit Post or draft and save it for later. 16. Important Options to Tick When You Post: So let's say that for me is the time to post either by uploading a new video here, all going to my drafts, just an existing one. I'll take this one. And now I need to enable here everything that is available from. That's what I explained to you in the viral ratio that I showed you about my profile, that this is something that I believe helped me tremendously for people to save our two favorite allowed to add, allow states, allow comments, everything enabled. You can also choose who is going to see the video. I always choose everyone because if I choose friends, I'm going to have much less rate for the video. And if I want to add this specific video in the playlist, I use a playlist that I have already created. 17. Celebrate Milestones But Not Alone: One of the great ways, unnecessary ways to become more inclusive with your audience is celebrating with them your own success, your own progress, and your own milestones. So what I did e.g. is to serve some kind of knowledge or value or experience that I got from the platform or even a beautiful methods and encouraging message to others whenever I was hitting important milestones. So one of my most successful videos was this one, the video that I used my 1 million followers milestone, which was really important, really impressive. Not to celebrate for myself, but I use it as an opportunity to spread a message, a message to people. Stop hating, to stop judging. And allow for creators like you and me to create without caring about what people going to say or if people are going to hit them. This might be my most important video ever. And it's not because this happened. Although I'm grateful for the support. This video is not a milestone celebration, is an opportunity to ask you, help me spread a very, very important message. Stop hating, judging, criticizing, bullying, and minimizing others. Through this journey, I've experienced so much hearing from people that all they do is exactly that. Not having a life and trying to do that for others in order to feel important. Although I don't give a **** about that. There are so many people out there that do. So many people out there have beautiful things inside them. Contains the world can make people's life better, easier, more knowledgeable, and they don't do it because they're afraid of judgment, criticism, bullying, minimizing from people. That's all they do is nothing. But if you are one of those people that are afraid to start creating and get out of those beautiful things you have in your head. Please. Do you have my support? You have many people support. This world needs you. Because creation is the essence of chains is what really brings things to people. And if we had great people, great content graders jumping in platforms like that, that would be something that would benefit everybody. So use those kinds of milestones as opportunities to serve something important to come even closer to your existing audience. The other example is this one that I started. I created a video talking zero to $400,000 to 400 k from zero in three months. And I'm sharing with them some tips that I really find useful for them. And that's how I decided to celebrate the specific milestone. So be creative. Find ways to celebrate those small wins. And believe me, people are going to feel happy for you more than you really believe. So find those opportunities to celebrate with your audience. Those small wins because we live in, is sometimes those people going to feel even happier than you? They will feel that they're part of this journey. They have contributed in their own way for you to be there. 18. How to Schedule Posts: You'll want to schedule on TikTok, which is super important if you want to stay consistent and keep your daily posting on. The way to do it is go to tiktok.com. So you need to visit TikTok from your web browser. Go here that it says Upload, select your video, so you need to have it ready in your drive. Click on it. It has to be up to 1 min. Then you select the cover that you want to appear in your preview. You post, write your caption like this. You select the viewers of the video, like it's gonna be public, your friends only are private. And then you can either post it on the spot or schedule it for a future date and time like this. When you're ready, just select the date and time and you're good to go. 19. Research Your Niche: So let's make a basic research for our competition. I will put my main keyword, which is marketing. I'll hit search. And here I'm going to see the top videos created around this needs the top accounts. You see that every rank first. The top videos that have been created by different creators like this guy here who is nailing it. How would he make a short research for him? Understand what kind of leader she does? What is this format? Check the hashtags he's using his videos like here, you're going to see that he is Spanish, so he's obviously using Spanish hashtags. So this is not really my needs. I'm going to find another creator like him. When I have playlists. This makes it so easy for me to take it out so I can click on his playlist. On the bottom as see everything that has created around this thing that looks like this is working for him. You can do the same for any category and it needs by using the hashtag or a keyword like fitness tapes. And here I just want to see what ranks first in terms of video content. What kind of other hashtags I can see from the creators? What are the most viral videos like this? If there are recent or they're old. And when I find something that is interesting for me because many times you're going to see videos within hashtags that are not relevant with a hashtag, they're just being used. So when I see something that is relevant for me, like this guy offering basic tips for natural bodybuilders. I'll definitely take him out, see his profile, what he's doing, how long he's doing it for. I see that he has half 1 million followers. I will seek his profile, his style, his playlist, and save human my bookmarks. Now, you can do the same by searching sounds with your main keyword like this. If I put marketing, I'm going to see that the most popular track and on marketing related videos is this one. So we're going to see that 600,000 videos have been created with the sound. I have many of the top ranked videos within this one because I have some viral videos in my series that I use the same truck all the time. So this helps you being found. 20. What You Need to Know About Music: Music on TikTok is a huge chapter. The nature of the platform by itself is coming out of the music industry. So TikTok used to be musically, that was the original lab. And TikTok is actually musically 2.0, but much more successful, of course, some music is in the core DNA of the blood from it. And that's why for the first time we see a blood from using real songs, songs that have been licensed to be used from creators like you and me at the same time is an amazing opportunity for many songwriters, artists, music productions to get their songs, their music viral. And we have thousands of examples of songs becoming well-known, becoming viral out of TikTok, not out of YouTube or Spotify. So how can you really use music for your own benefit? First of all, I have to tell you that I've seen many creators never using any music track and still been great being successful because they're great content creators. They're putting great stuff every single day out and the audience loves it. Music is not something that we make you successful. Huston's have not something that we made you successful, know, hog will make you successful, but your own content and your unique values or creator. Still, however, there are small things that can really make our birthday cake more attractive. So what I mean by this is that our content and our consistency or engagement with the platform is a well-cooked cake with super ingredients. And then music, hashtags, little hints at just the declaration to make the cake even sexier. So the way that I approach the usage, music in the blood form has three angles. The first one is using music in any other occasion that we're dressing our video with a soundtrack. So really solid track, a tribe that really fits to the occasion, fits to our content can really elevate the entire video by saying that sometimes adjusts, go with a truck that I really love and I believe it fits my video terms of the base, in terms of the duration or even the emotion that I want to evoke. So if I want to inspire people, I will use an inspirational song. And many times I want something that starts with a hook. And because as we said before, our interests on TikTok or supercritical, I want the same feeling, the same bid, the same kickoff in my truck as well. So most of the times I would probably ignore a song that has a slow start, something that doesn't gain your attention from the get-go. The second way to use music is by understanding what are the popular drugs at this right moment. And the way to do that is this side to see how to post something and use an existing sound or create your own, open a video or create one I will use for the reference of this video and existing one. So go back in my drafts. This is the video that exists in my drafts. And if I hit sounds here on the bottom left, you're going to see that I have several options. The first one, the default one, is to use a recommended one, which is actually the sounds I use the most are the ones that are trending right now. So if I click in the More button here on the left with a search icon, you can see that I have several options. Some playlists like UK hot 50, TikTok, viral, whatever. And then on the top you have discovered. And four, you see all, you see all the songs here that are being popular by other creators. You can choose any that you want like this, e.g. squeak games popular now, the icon. And then you can also trim the song in order to start from the point that you want. If not, you just leave it on the default setting. Click here, and then move on next in order to publish your video. If you want to use a favorite sounds. So the ones that you have bookmarked and other ones that you prefer to use are the ones that you love or you just love the sound. You pick one from this tab here. Favorites, you upload it, and then you're good to go. Also, it's important to play with the volume. This is the original sound of the video that you uploaded, the one that I have in my drafts already. And this is the added sound. So the one, the music that I just posted, normally, if I speak in the video, I don't want it I don't want the sound to be the main one of the video. So I normally put it around five to seven per cent so that it's like a background noise and not the main focus of that. If I have something that is only visual like this funny video that I have created, e.g. I. Can put it in 100 and have it play in food volume in the video. The third option that I have is go to the voice-over function, which is something actually that if you see my TikTok page is something that I use all the time. And it's something that really made me popular about because I play with the colors of my voice, so it makes it even more intense. Try grab my mic. When I have a finished video, I click Record here and I start talking over the video. I pose on every single frame that I want to focus what exactly I'm going to say next. Hit Record again to continue, still talk over the video. And if I make a mistake, I go back here on the top or the bottom right, and I go back to voice-over again, the same frame. When I'm done, I hit Save. The top right, click on the sounds. I unmute the original video so that I have the voice-over to be the dominant or sound hit Next. And then I can either post or save the draft. 21. Using Music as the Main Theme: The third way to use music or any sound truck is by making this sound drunk, your main theme for your video. And what I mean by that, this includes either a lip sinking, try follow the words from the soundtrack by pretending that it's made and I'm talking. So I'm trying to be funny or to get out a message or do I adjust it in my own reality? Or I'm trying to adjust a specific trend that follows a specific drug and adjust it to my own meat. As we said at the very beginning, it's very important when you jump into trends to own them, to adjust them if your needs and not adjusting to the trends. If there is a trend that is very big, everybody's doing something to jump into trend. And I believe that have a great idea to adjust the trend in my own needs, in my marketing content. It's absolutely fine to go after it. So let me show you an example of what I mean. Hey, let me tell you how to make more money on line, get new skills. You didn't like it there. Sorry. It's the only way to see how much. They told you. 70,000. Technically 72,000. I think that makes him a two granted. Yeah. I tell you what. 22. Saving Sounds & Creating Original Ones: So just below my profile picture you're going to see Eddie profile. This pattern here that enables people to go to my Instagram or YouTube. And this little bookmark, which has saved videos that I have from other creators, but also saved sounds, saved effects, saved questions that I wanted to answer. Even saved hashtags or products. So whenever you save something that you like, like those are the songs that I like most listening to. Or I have seen interesting challenges around them. Or I believe that they fit to the overall theme of my channel and the videos that I create. Whenever I see something you are whenever I see a female. But I like their sound like this one, you should know that I open the sound page, I can see who has created any videos before. And I can choose to add to favorites by doing this. Now if I wanted to save the video, just need to tap on it. Hold my finger and you're going to see the Add to favorites option. This is the video has been bought wired. I can see it here. Now apart from the sounds that you can find the discovery and explore, like the way that we explained before. You can create your own original sounds, which is, which has several benefits. So if I create a specific talents, tell you why people like e.g. this one, you created a motivational video and I have an original sound. This means that I didn't use when I post it, it any sound easy or not to recover my recording. And that's how you create this one that people can use in their own videos. Tell you why people hate on, check this out. This video is using sound. Let me tell you this one the same. Let me tell you why, but this one the same, it tells you why people, this guy are the same. So by creating your own UI sounds, you can really become even viral. So you see that this video is an original sound. You're going to sit on the top left that says Original. And people used the sound vetoes to either lip-sync. How much does, or how much does it cost for creating their own business related videos, or funny or videos or whatever is. The way to record your own sound is either upload the video from your phone towards TikTok or something like that. Whatever you want to say. And when you click okay. Then instead of uploading a sound from TikTok, hit next. And when you post, you have an original audio. 23. Make it Intentional and Unintentional: So moving on to your favorite section, monetizing TikTok, as you're going to read in my bio and this Course Info, TikTok for me is now a standalone business, a six-figure standalone business, and this happened within 78 months. I wasn't planning for that. I wasn't expecting app. And that's why I told you you need to leave your ego at the door. And that's why the name of the first lecture is all about being intentional regarding what you're trying to achieve. What is the end goal. But also unintentional when it comes to money. Don't come into the blood from by trying to make money, by being salesy, by trying to get your first brand partnerships fast and start screwing your brand without even knowing it. So being intentional means planted earlier when I said earlier about defining your identity, I want you to realize and think, what is the theme that can be interesting for potential brand partnerships. So e.g. I'm in an industry that are so many tools, so many websites, so many platforms, so many SaaS products, so many mobile apps, so many startups, new products coming in every single day, every single week. And I knew that this is an industry that has launched my name's to invest in marketing, content creation, and new promotional activities like influencer marketing. So you need to realize how you can really get a good piece of this pie called influencer marketing when you start reducing the levels of 100 k, 150, 200 K on TikTok. Because believe me, it will happen if you follow the steps that I will give you and brands will start looking for you only if you have a specific theme. So let's say that you start jumping on trends, getting followers because you're funny, or you're good, denser or whatever. If at some point of time you reach 100, 150 K, but still, you don't have a clear identity when I see your account and don't realize that this guy means this when they see me in my account, the sake of sturdiness, the guy who showcases tools, ways, hacks to make money, to be smart online, to do it simply online, to scale my business, to start my business. They know that, and the brands know that also. And that's why I defined my identity from the get-go. And I said, if I manage to create this account and I grow to 200, 300, I might be able to get those platforms, those companies getting interested in being featured on my tunneling. So central theme, make a map of the potential brands that you could work because of the thing you have chosen and start creating content like your life depends on it. 24. How to Get Brand Partnerships: How to get those branded partnerships when you start reducing the levels that people started looking at you. So in my case, I got my first branded partnership from Taylor brands when our rates 60, 70 k followers, which is not that big for TikTok. But still it was a good size for them in order to experiment because most of the brands right now on TikTok, they're still experimenting. So they're delegating budget. They're taking barges from Facebook ads, from other influencer marketing activities, from Instagram. And they're moving it on TikTok. They're looking for creators like you and me that have managed to build a specific theme, a clear identity to invest in them in order to become the face of their brand. So the way that you will get your first branded partnerships if you have followed the steps that I told you closely, is them knocking on your door? And that's why you need to have a clear bio, a multi-legged like mine. You're going to see the example that I showed you here that I have my contact details, my Instagram page, and mini bio. Understand who you are, what you do. Because it's really important for brands to work with people that fit their values. It's not just about how many followers you have or how big your engagement is. You need to be a person that they can feel they can work with. The most important thing for branded partnerships is you being able to establish long-term ones, not firework. Once for a video of a single thing, you need to make this a recurring income. So when I got my first request from brands, what I did is to create a deck like this. What I was able to showcase, what I'm offering to them. What are my demographics, other success stories, what their video could look like. So you need to help them understand what success looks like in your tunnel. And that's how you showcase professionalism and you become a content creator who they want to work with for the long term. We're going to see in the next lecture how you can really define your rates and be fair for you and for them as well. Once you get your first interests from brands, you can really make an outreach campaigns. So map the brands that we said before that are your potential brand partnerships and start reaching out to them once you get your first collaborations, saw the example and tell them this is what we did with this brown. Those are the results. And we believe that what do you do can be really interesting for our audience when I worked with us, this is our partnership details. Let somebody, Nicole. 25. Affiliate Marketing: The second way to monetize your TikTok account is affiliate marketing. Marketing is something really underrated, misunderstood many times from people. But the basic component of affiliate marketing is the community. Once you have built a community that trusts, you, listens to your suggestions, class, your content. It's much, much easier to recommend something and get an affiliate fee. If you don't know what affiliate marketing is all about, suggesting things and getting a commission for selling something, but I don't own to others. So e.g. have multiple affiliate partnerships with most of the platforms that I'm showcasing on my tunnel, on my TikTok or Instagram, almost all of those platforms have an affiliate program at the bottom of the page, which sometimes is super generous. Sometimes they're giving back 30, 40, 50% of the subscription or a potential customer for them. And they're setting that with you. So if I create a video about recommending a specific platform, people love it and they decide to register, subscribe, and pay a monthly subscription. And out of 50,000 people that are going to watch a video, 100s of them thrive. I might end up getting 23 $4,000 out of a single video. So what you need to do is identify those potential affiliate partnerships. Create a multi link on your profile that will be customized every single week depending on your content calendar and your posting scheduling. And you need to make it intentional. So try to post at least a couple of times or three times for the same platform, for the same affiliate partnership within the month, you can really find affiliate partnerships for anything, Amazon hazard, eBay hazard, almost all the platforms that we use daily habit. It's all about mapping this industry of affiliate partnerships and seeing how you can really adjust them in your content. So let's say that I have this terminal here and I'm teaching every single day TikTok secrets. After a while, I can create a video and showcase to you how I created this video using a light ring, a light box, a green screen, and Mike my laptop. And use affiliate links for the entire equipment. Or even if you are a fitness instructor, you can have affiliate partnerships with nutrition supplements, exercise equipment, you name it. All you need to do is identify that and make it intentional with clear call to actions for your audience. 26. Upgrade Your Content into Something Premium: So as we said before, start being unintentional when it comes to monetization and then sifting towards being intentional. It's the famous tactic of dub, dub, dub, cross, that Gary V is teaching us so many years. Which means create value for them. Give value selflessly without caring about anything else except for keeping them happy, impressed, and getting in love with you every single day. Then all you gotta do is upgrade the level of virus you offer in a premium way. So I spent eight months on this platform trying to create value for my audience. Keep them happy, keep them excited, teach them every single day something new. I've never asked about anything in return. I didn't try to sell anything, not even my services. And now I'm upgrading my entire knowledge, everything I learned from TikTok all those months. And I'm offering that in a paid course through TikTok, but also through Instagram, shrunk capitalizing my free value with an upgraded version of this value in a bad way. So what can be an upgraded version of your value? Can be a paid course like me, can be a group coaching service where you create a limited offer, a limited number of seats for specific people that will be codes personally from you every single month. It's your services. If you're a service oriented business or your products, if you're an e-commerce store or any other brand, in order to lead them buy from you, you need to be intentional with a clear call-to-action. So if e.g. I. Create a video about explaining how SEO techniques can really elevate your traffic, which can lead to more leads, and this can mean more revenues for you every single month. If I close the video with a call to action that says, Let's talk today to see what you're missing in order to get those extra leads. This is a clear call to action that leads people from the initial interests in my video to my paid services. The same goes with your products. If you create a video, you create constantly content around the specific category. So e.g. life hacks products and you give value every single day to people telling them how to do simple things in their lives that most of the times people find it difficult to do. So don't sell them the product, send them the solution, sell them, the outcome. Sell them the benefit they get by using the product and showcase the entire process like they're five years old. Don't ever assume that people understand everything that you understand as well. They don't have the time, they don't have the appetite. They don't have your experience. So keep it simple. Explained to everybody, like he's five years old. 27. How Much to Charge Calculator: So once you get into this influencer level of content creator, you need to understand your rates, which can really change rapidly. So e.g. when I started my journey as an influencer, I began at 70,000 followers on TikTok. I didn't know what to ask from my first partnership request. So I made the research, I found this tool, which is a TikTok money calculator. It's not 100% accurate because it depends on your audience, your demographics, your industry. And that's why I adjusted that to my own feeling of what is right for both sides. When I said that this can say it fast. I mean, TikTok is growing in insane pace right now. You can read some helium three months or six months or a year. So as you can understand, the bigger you become, the more you can start. And that's why you need to keep an eye on your demographics. Make your research to other influencers, use tools like this which show e.g. that an account of my size can ask 2.5 to 3.5 K per video. Those agreements can be changed if you build e.g. a long-term partnership with a brand and you can offer them the opportunity of getting more videos for a better price. My deck that I served with the brands that I work with. I have a slide with pricing options and I always give a long-term partnership option that has a great benefit for them in terms of value per video. I said before, at some point of time, you're gonna be able to charge for Brandon Butler says, right? At somewhat of time when you read 2030, 40, 50 k, 100 k. This depends on your needs. In some cases, many people started searching for nano or micro influencers much earlier than in other industries. So the first thing is to understand what is your title as an influencer? Because whether you like it or not, personally, I hate that they're influential goes, it's misused by people, but still you're influencing people. You have an authority, you have a bait on a specific needs. If you have followed the steps that we discussed, if you did everything right and you are in a position that you have an audience of brands, believe that it's important. You are now at a place that you need to set your rates. And the funny thing on TikTok is that those rates contains week by week. So I remember when I got into a viral mode and I was growing like crazy, going 200-300400 K in three-four days. I was constantly tensing the partnership deals with my rates because now I could charge more, right? So this is the first classification. This is from influencer marketing hub, creates different tiers for creators based on the number of followers that they have. Of course, another huge factor regarding your influence of a rolling is your level of engagement. So many people brands are preferring smaller accounts like 50 K and 40 K, have a solid engagement like 2025 per cent versus very big accounts that don't have anymore this solid engagement. So don't underestimate your level of influence, especially if you are in the nano or micro level. So you see that the nano influencers are 1,000 to 10,000 followers, micro, ten to 50 K meteor, 50 to 500 followers, etc. So my account, e.g. that is 1.6 right now is at omega influencer kind of theory. So based on that, you can see here, what are the rates that creators all over the world in all social media platforms are chanting, this is an average, right? This depends on your audience, this depends on your needs, e.g. in my own case, I'm addressing and needs. When it needs, I'm addressing and the printer's business owners, world-class platforms those people have managed spent is not the same if you are addressing smaller countries or nieces that don't have enough money. So you see that the level of rates for Instagram, YouTube, TikTok or different, believe me, TikTok is really cutting up because the attention is really here and the saturation level on TikTok, it's much lower vs. Instagram or YouTube, especially in second and when we say inferences, being so saturated, posting daily, hundreds of stories with different brands and guess what? That's how your influence gets screwed. So for TikTok, e.g. if you are an account 50 K, Let's say, which is the upper end of the micro influencer. Here, you can charge 100, $150 proposed, those are negotiable. So e.g. right now, for my level of account, I can charge to K per video. But many times I do a different kind of partnership if I offer a long-term partnership with the brand. So I tell them, you know, guys, I know for sure because I'm a market here that once of activities are not effective. So why do we both want to do is create awareness again and again, create different videos because people tend to forget to register in the memory audience. That's fine. It's mutually beneficial for us to create more videos. So let's come up with a policy that says for the next six months, we're going to create 1015 videos for your brand from different angles, showcasing different usages with different concepts. We can come up with a deal that both ends are habitual. Keep this as a base, but always make your own due diligence. Understand who is the other end of the partnership. Sometimes it's not even bad to reach out to other creators and ask them what they tell us. 28. Running a TikTok Agency or Becoming an Agent: Another untapped opportunity about monetizing TikTok and your experience as a creator, as a brand within TikTok is to create a TikTok agents. Now, this can have two angles. The first one is Hugh. After understanding the platform, after building an identity, the platform after building a following in the blood from an understanding, how you can help other brands as well. To do the same, you can really overnight create a TikTok agency that will do exactly the same for others. Trust me, right now, brands have no idea how to leverage TikTok, how to stay consistent, how to approach their content in order to have impact. And that's where you really can make a difference. If you start an agency, you can use the things that we learned in this course and approach their content creation in two ways. The first one is either you becoming the brand phase for them and creating content for them daily or several times per week. Always having the angle of selfless value of education, inspiration, fun, or recruit others to become the brand phase for each month that you recruit and becomes a client. If they're brand doesn't want to associate themselves, their brand image with a specific person, which sometimes is the case. You can find several other examples of brands that are faceless using user-generated content. Or maybe they're creating animated videos, explainer videos, animated figures. If it is digital platform shooting on a mobile environment or by screen recording. So you need to create to three different packages for those brands. Of course, the one that involves characters, animations, explainers. It's much more intensive in terms of editing. And hence, you need to ask more, especially if you build yourself an audience and brands start contacting with you in order to get promoted through your tunnel. You can leverage that in two ways by getting that brand partnership as an influencer, but also telling them that you can handle their own content on their own channel. You don't need any equipment, you don't need people. You can hire some freelancers or higher in 18 year old that is out of high school, knows TikTok and would love to be the face of a brand or a local soap or a small business or whatever. And he can really showcase actual results week-by-week. Because guess what? Tiktok vs. Instagram, it's much easier to showcase better performance, increased number of followers every single week, increased engagement, and your client's going to love it. The second approach of creating a TikTok oriented agency is you becoming their agent. So right now, people on TikTok are becoming overnight famous celebrities, influencers with millions of followers. And most of them have zero business education and experience. So they don't really know how to monetize this fame, this following, and build on that for the years ahead. That's where you come in the equation. And exactly like actors, singers, or athletes do, become their agent. You have the business acumen and you can really contact them and tell them, you know what, this is me, this is what I do. I have some ideas. Let's talk. Just worth few months later if you recruit a specific number of people, sign a contract with them and also build a pool of brands that are starving to find people and persona's like that. You can become the middleman in a party that has tons of money, brand partnerships, finding new faces for small movies or for video clips or whatever. The opportunities are, endless. 29. Outreach Engagement: Engagement, like with every other social media, is super crucial, is the solving is the heart of everything that wants to be called social. It's like a big party. You cannot expect to have a great party if people are standing alone without interacting with anybody else, right? The same goes with TikTok or Instagram or any other buffer. And when we talk about engagement on social media, it's a two way street, meaning we have the outreach engagement, which is us trying to be social and start interacting with other pages, people that we either follow or we don't follow and we find them in the For You page. This is super important for two reasons. The first one is that we can really start becoming part of the community, and especially the community that we care about, our industry, our needs. So people started looking at us, taking our profiles, if we make a smart comment or a final comment, or we add value in a video that we see. That's how you become visible, especially at the beginning when still your rate is at a low level. So you want to do more manual work by engaging with your benchmark accounts. So the big pages of your industry or your needs, because as you're going to see, the comments section is so many times much more fun than the post itself. Sometimes there's so much heading. There's so many trolls, but many times people establish authority in the comments section by being the ones that make the more thoughtful one. The second reason why outreach engagement is super important is because you're signifying to TikTok algorithm which your communities. So it's like connecting the dots with the accounts that you want to be related with. The find the accounts that are important for your industry. The accounts that you are the buyer or benchmark for you, start interacting daily with them and start doing also the same with the people that interact with those pages. Also respecting the limits of the platform without being spammy or using the same ******** comments every single time like emojis or copying pasting, the same thing, be a human, interact as a human and not a robot. 30. Interacting with your Audience: Don't be a Diva: So the other form of engagement is the inbound engagement. So you interacting with people that command on your posts, don't be a diva, don't be one of those accounts are never interact with their audience, never reply to the comments. They don't even like the comments that people are making because guess what? They're honoring view. They're giving you their time. They are saying something nice. And that's how you build your internal engagement, your engagement with your audience in your page, every single common is a gift. Even some Heading 1's or negative ones are still engagement is a good sign for the algorithm that people care about what you just post. It should be interactive. Reply to every single comment that you see and make it part of your schedule every single day. 31. Q&A Function: Another great way to engage on the platform is the Q&A option. Once you enable it, people are going to see it on your profile and it will be able to shoot direct questions to you. And you are able to respond to those questions by creating videos shopper from a great way to engage with them, showcasing to them that you care and you respect. And you dedicate time to answer their questions. You're honoring them that way. It's a great way for you also to create new content, to understand what are the types of questions that people have. So as a creator, you need to answer them. That's what the essence of content creation is. Understanding what are the most frequently asked questions of my audience and creating content that answers that. Now in order to set this up, go to your settings, manage account suites to a creator account, not personal or business one. Once you do, click on the Create tab, Q&A, enable it, and here you go. So if I go to my profile here you're going to see my Q&A button. If I click it, I can see all the questions that people have done all those months. So I can really choose one like this one. And start answering this question by shooting a video like this. Hey man. Thank you for the question. This is what you can do. When you create the video. You can imagine added the sticker. You can set the duration that you want the sticker to appear. Normally, I use the first couple of 3 s so that people can see what I'm talking about. And I move on to the next one. You won't believe I can also use the same function. I want to specifically deal if I see a comment, fine. I'll present you with a video. And here you are. You can start answering the question like this. 32. TikTok Lives: Another great way to engage with your audience on TikTok is going live. In order to get this feature, you need to read at least 1,000 followers. This is when the feature is being unlocked. And it's a great way to face your audience for the first time in real time and get them included in the process. It's a great opportunity to stand in front of your audience and start measuring the connection, the relationship you have started creating with them. In order to do that in a successful way, you need to make them feel inclusive. They need to be part of this life. They need to be aware that these live. Is there time, is there time to get extreme value out of you, to have you answering their questions, to come up with a challenge that they need to participate in. The great thing about lives is that your followers has been notified. Every single one of them are being notified when they go to their notification stub, you big life is being paints as a notification in their feet. And guess what? Many of them, especially if they see you for the first time, going to click on that and see what you have to say. Also, TikTok lives bearing on the For You page. So many times I have discovered new creators that I see for the first time because I find them, I discover them randomly when I swipe up in my for your pains. So the benefit out of a TikTok live is dual, is being discovered by new people, but also nurturing your current audience, especially at the beginning for new creators, I think that the bluff form in order to help them do this step and get out of this sphere, distributes their content, they are live content in a much more aggressive way versus being a big crater. So you really need to capitalize on this opportunity and start experimenting, going live from the get-go. I know that this might be scary for many of you. Sound terrifying, but a great way to overcome the sphere is by inviting another creator and going on a live together. By doing that, you joined forces. You are being introduced in their audience and then in your audience. And it's much easier to have a discussion rather than you being in front of the camera and speaking to your audience, you need to remember that TikTok is a platform with very short attention span. So people, we live instantly if they don't feel that this life gives them value. So make it fast. Don't speak alone for many minutes. Answer as many questions as you can, and constantly make questions to your audience. 33. How to Calculate Your Engagement Rate: In order to understand your engagement rate, I have prepared the calculator for you in order to understand how engaged your audience is. But post or in general as a total number for your account. This is a metric you need to track on a monthly or a weekly basis in order to understand how you evolve. But also is very important for your potential branded partnerships. Brands appreciate and value so much a very good engagement rate even versus a very big following. The greatest currency on a social media platform for any social media account is the engagement rate is how well you keep your audience engaged with your content. So if I want to calculate TikTok engagement rate, I need to follow this formula. Likes shares, last comments divided by views times 100 in order to get the percentage. So this applies both on your profile views, but also can be applied as a video specific metric, right? Let me show you what I mean. So if I go to one of my most viral videos, which got 5.5 million views. I put it here. I put likes, comments, shares. This is the sum divided by the number of use, and this is the engagement rate of the video. This applies also to my most viral video ever, which got 11.2 million views. And you see that the viral engagement rate is nine per cent. So this is the percentage you should be looking for. If I want to check my engagement rate for my profile and not for a specific video. I go to my analytics. I want to see the last 60 days, so I have a bigger range of time in order to understand better what's happening. You see that I have more than 30 million views the last 60 days. This is the number of likes, comments and says. So if I add them and divide them with a number of years, this is the total engagement rate of my profile as well. So this is the average engagement rate after analyzing thousands of profiles from influencer marketing hub. And you see that this is the average of the engagement rate goes bigger. Of course it's higher for smaller accounts, zero to ten K. And the bigger you grow, the less the engagement rate goes. So for my size of a cow, which is 1 million to 5 million, I am at 1.6 million right now, the average engagement rate is 5% are met eight, as you saw the last 60 days, Shyam above market, which is a good case for my branded partnerships. This is what you can use as an average to understand where you are at every single point. So you can really understand if you need to focus on further growing your engagement rate of or if you are in a good point. 34. Create Your Series: You Are a TV Station: Now it's time to strategize our content to make clear for you, what are the topics that you will need to create content around? One of the most critical things for every creator is consistency. And in order to build consistency, especially as a new creator when you still don't have this kind of habit, it's very important to systemized your content strategy. So like I do always, I will reserve my own experience in the bloodstream. I will not sell any other example or any other theory that might be circulated around the web. I will say exactly what worked for me. And I believe that if you adjust it to your own needs, it can perfectly work for any other category. So the first thing that really, really works on TikTok is creating your own series exactly like devastations do, like Netflix does. And all of us are getting hooked to specific series because we love the concept, we love the protagonists, we resonate with them. We know what to expect in every single episode. It makes it so much easier for you to create a theme that of course, is relevant to your overall identity and your channel approach. A Build Your Own series or multiple series. So e.g. my own sandal has several series lag websites you won't believe that exist or websites I wish I knew earlier. Or mobile labs. I wish I knew earlier, or hacks for e-commerce stores. And the way to understand what kind of series you need to create is breaking down your content in specific sectors. So e.g. you are a fitness coach, you can break it down. Weight loss in muscle gain, in nutritional hacks, in nutritional tips or busting fitness myths, become creative around it. Find killer diagonals, which is super important. Titles might be 50 per cent of 60% of the total success of a series. Specific post. Make it intriguing, trigger their curiosity and make them understand that they will miss out if they don't watch this episode. So experiment, try ideas. And when you see that something gets this kind of viral momentum, keep building on that. Create a part two, part three, and so on and so forth. So if you can really create a bunch of series around your main themes as a creator. And you mix this up with replying to the questions of your audience, setting your own experiences, creating guides, tutorials, save a ball, and cerebral content is a very good base in order to build your initial content strategy. 35. Recruiting Content: Another type of content that you need to be able to create and you need to strategize is the content that I call recruiting content. So recruiting is the type of content that triggers follows, that makes people follow you because they don't want to miss out. So when you want to share intriguing content, strange ideas, the things that you believe that your real gems of knowledge or your own twist on ideas that you saw that went viral. You need to use themselves digitally in order to bring people in those types of videos might get a ton of followers, but most of the times don't build engagement. The reason why this happens on TikTok is quite strange, but it's true and you need to be aware. So content that has this kind of Vi, reality element goes first in the For You page. So if I show you my analytics in my most viral videos, you're going to see that 99 per cent of the people that saw it where people that were not following me. And that's why when something is super interesting, super intriguing makes people said it with others, said it with their friends, said within Viber, WhatsApp groups, messenger groups. And that's how the algorithm understands that it needs to start showcasing your content in more new people. And that's how something becomes viral. So although this kind of content is great for bringing new people, then it doesn't really engage and nurture your current audience. 36. Create Nurturing Content That Builds Trust & Authority: So apart from your recruiting content, the one that we all love because it makes your falling get crazy. You really need to focus on your net sharing content that you're nurturing content is the one that it doesn't really make people get crazy regarding sharing it with others. They might do it. But this is not the first case, is the content that triggers comments, discussions, it's more emotional. Most of the times is longer and establishes your authority as a content creator around your theme, around your expertise. So in order to give you an example to understand what I'm talking about. If I create a video and a showcase secret law firm about watching movies online or making you write automatically with artificial intelligence, this is something that on my platform right now might get viral, might get 567, 10 million views, which will live in thousands of new followers. But if I create a piece of content when I'm talking about digital marketing trends right now, and it's me speaking to the camera. No platforms or websites, no hugs, nothing too crazy that it's trying to grab the attention of people. It's something that we'll get much less views, but it's something that will really get this group of people that are super engaged with me are super interested to learn more from me and it will help you build an even stronger bond with them. So don't be afraid to sell content that it's not the content that gets viral. Don't be afraid to share your knowledge. Don't be afraid to get the camera and start talking to it. Exactly like you would do with a client or a customer, or your friends, or wherever. You need. Both types of content nurturing and the recruiting type of content. 37. Answer Questions From Your Audience: Be Inclusive: So as I said before, answering their questions has multiple benefits. It's a great way for you to create new content. You have new ideas and really makes them feel inclusive. They feel that they matter, they feel that their questions will be heard. So e.g. you can create 234 videos within a week by selecting the top questions, the questions that you get more frequently than others, or even e.g. have a Friday session that you create a one-minute video and you try to include as many answers as you can in a single video. So it's really important to train your audience to know what they expect for you. The novel custody knows, we bring them a great platform and the new episode websites. I wish I knew earlier they know that you will be setting a great tip about nutrition in your next episode. Whatever you know, whatever kind of value you are able to create in this platform, do it in a way that creates a pattern so that your people, your audience, know what to expect. 38. Coming Up With Ideas: My Viral Framework: Coming up with ideas constantly because as we said before, we are going after daily posting no days off, something that many, many people are finding challenging, especially if they have never trained themselves into this kind of logic. Into the logic of creating content daily for their audience, not for them. Should content ideas that become violent content ideas that made people love you have this characteristic exactly is being created to serve them, not you. If you do it the other way around, It's not gonna go well. So ideas are really everywhere. You can really see your competition. You can map out your category keywords, which is nothing else, that the most frequently asked questions on Google, on YouTube, on quarter from your audience is reading the comments of your posts or other creators posts. Is you trying to self express your ideas, your thoughts, your talents is you're happy moments, yourself moments, your personal story, things that inspire you, but also commanding and things that are happening in your category in your life day after day. Let me show you a framework I have prepared in order to help you organize the better and systemizing it piece by piece. And never feel that you're running out of ideas again. As this is something that definitely will help you understand how to use it in order to come up in five years. I know that many people are struggling. And this is probably one of the main reasons why they quit or they are losing their consistency when it comes to posting daily. So I want to help you with this framework that definitely helped me. So I have those buckets. You see that I have my Trello board here. So I keep Boston new stuff. I keep filling this in with new things that I have as ideas. But if you use them as buckets, as categories, and you create a Trello board or an Excel file or whatever. And you keep filling in different things that come up your mind as you go through this process. Because believe me, once you start doing that, you agree a dividend would start growing. So you're going to have new ideas every single day. During moments that you don't even believe, like when you're trying to sleep or when you're when you're out, working out, when you're out with your friends. Use this on an online tool, red Trello or Notion or Google or whatever. She can really go back and whenever you have this kind of idea and normally done. So the first bucket for me, it's personal experiences and this is a huge one. And really necessarily if you want to really authority as a creator. Because there are many creators out there and many of them have succeeded in growing a following without really being overwritten or without having some kind of authenticity or really setting stuff that come from their own experiences. They reproduce experiences of others because they're creative. They're good at storytelling, but they really don't break out things that come from their own experiences. And this is actually what is the most unique thing about a creator, because my experiences are different from yours, are different from a guy that starts to date or started 50 years ago. I would strongly suggest that you embedded in your calendar and that is something that I do overtime. So this is for me what I believe that made me unique and what made other creators as well unique. Because even the simplest things that you believe that a no brainer or should I set it up? Everybody knows it. Trust me, you will be surprised how many people don't know that. And we'll find incredible value by setting a basic experience for you that it's not for them. So e.g. my most successful series of content is my website series, the one that I keep selling tools or solutions or online platforms for things that I do daily. Believe me, when I started doing that, all I did was going in my bookmarks here, taking my bookmark list, and start stealing things that I have since years. That was my initial potential. It is what it worked. Once you do the same deep dive, your own experiences, and keep saying even the simplest thing that you do every single day. So having said that, you can use K starts with your clients. What happened with them, how you started struggles with them, success stories with them. All those things are great. Show with people because guess what? Many others, the same level that we are right now, or they want to go at the level of you are right now. So we definitely resonate with you. People want to know what's happening in your DM, what you're discussing with people, finally, things that people are selling with you. Funny questions. You get funded discussions or anything like that. Finally, comments that you get in your posts on TikTok, on Instagram. So you really can use those comments or the amps as an inspiration to create a post for every creator, especially their comments section or the m is the main source of ideas for next post because that's where the audience, especially when they start knowing about you, come to learn more to ask you something because they trust your authority. So use that as a fuel. Another thing that I get huge inspiration from is the questions that I get on my one-on-one consultations I have with clients, on discovery meetings with potential clients and those ideas or things that they also used for this video course. So I can create content that really addresses those questions, those frequently asked questions from the people that I know that they do. Another thing that I enjoy doing, especially since on the digital environment, on social media and TikTok and Instagram, I really can see many people pretending to be experts having some really strong opinions about things that they're not so experienced about. The when I see something that I really disagree or I have a data driven or experienced driven opinion about something, a real experience, I will set it with them. Or I can create a post about this controversy. This is something also that you want because you want to trigger discussions. You want to trigger healthy discussions with your audience. And that's what also makes you an authority. Someone who is not really afraid to say, no, this is not the case. Or I have a different experience or what everybody is saying didn't work for me. So let me tell you what did work for me. So don't be afraid in a nice way to express your opinion and your own experience, even if it's totally different from everybody else. The other thing that I love doing is proving a point in a comic way, people enjoy ladder content. This is something that on TikTok we see so much. And if you're creative enough, it can really make your point in a funny way by using gifts or making a fan sketch with a friend or whatever else, you feel like. The second bucket is my tools. Obviously this is the most demanded part of my content and something that people really love seeing it. So I keep feeding them because it's just worth what your audience is asking. Give it to them, right? You cannot say no. And one of the things that I get all the time is how you really get all those two ideas. How do you know all those stuff? And it's really easy. Obviously have a 20-year career in digital marketing and marketing. And hence, I've used all those tools, all of those platforms. I've experimented with different kinds of stuff all those years. So the first thing that I do is setting in a genuine way what I know, all those things that I know and I really don't hide anything, whatever can make people's lives easier, their business better, more efficient, I said with them, but I also do a lot of research. I see new things. I try new tools. I go to product com e.g. which is a platform that really verifies new tools or upvotes them. And I take new things every single day. Many people are setting with me tools because they know that I do that a lot. So they're genuinely asking for my opinion. What do you think about that? How you see these two? And of course, I have a big number of paid partnerships from platforms that come to me in order to be promoted, in order to be known through my content. So it's a win-win for me because I get paid. But also I get you ideas for content. So for me, I'm a digital market here. And the don'ts for me, our websites, obviously mobile apps, Chrome extensions, AI tools, new stuff, and whatever else you're using, your microphone or this thing you're going to see in another lecture. What kind of tools I suggest that you can use for your TikTok journey. So for your own case, if you are a fitness instructor or a lawyer, if you are wannabe entrepreneur, if you are whatever, you need to adjust this kind of content in your own needs, whatever makes sense for your industry. What are the tools that you use as a fitness instructor or the equipment that you use or the supplements, reviewing things that you do or others do to try to categorize what are the tools for you and your industry and start creating content around that people really love it. The third bucket is industry updates. So you are in an industry, right? Or whatever it is. It's a marketing and marketing or in technology in general. So I need to update my people, my audience, about the things that are happening in this industry. If I want to be an authority in this category, I need to be first setting the news about something, let them know how I read the news myself. So if I see a piece of news about Facebook ads, I need to tell them that guys, this update for me means this. They are expecting that from me to simplify something that's happening, to tell them first what I believe about that. So make sure you include that and it will also help you stay updated. The other bucket is other creators, right? We're not alone in this journey. We've seen other people succeeding before us or other people are doing something that obviously watch for them. So what I do many times as I go, I have mapped my benchmark account. So people that are either in front of me or I really appreciate their work and a scout them weekly. I see what are the best-performing posts that they have, why they performed grade? What are the pieces of content that gap? Many comments. What are people saying below their comments section? You're going to be surprised how many exams you can find in the common section of any creator. So by no means, when I say that a scout them and I get inspiration from them, doesn't mean that I copied them, right. Don't get a post and I just copied verbatim. I borrow stuff. I put my own angle, I add my own experience in ideally, I want to improve it. It's like the skyscraper technique. You see skyscraper, a very tall building in front of you. And you see that obviously is very tall for a reason, what do you wanna do is not do the same. You want to build another skyscraper, even taller so you can see the view in front. So keep this kind of mindset of how can I improve the best-performing posts? Other creators. Another great source of creative ideas for you is the Explore feed and hashtags feed of TikTok and Instagram. You can really find insane Zamzee, right? So go to the Explore feed here on Instagram. See what other people are creating, get inspiration. See why those pores are here. Do the same on TikTok, do the same by searching hashtag, so fine. It has like that is relevant for you. Let's say that it's saved steps. And when you click here, you're going to see what are the top posts for this hashtag. So you need to understand why those posts performed grade. Maybe borrow some elements, maybe add a twist on the title, or make something even better, right? Mindset we discussed before, it does the same on TikTok. You see if you search marketing tapes, you see my video here. E.g. you're going to see other creators as well understand what they are creating, trying to borrow some elements, understand why those videos and the way that they created those videos performed so grade. And you also can see the views how popular those videos, where, and that's why you see that you can really navigate across the top videos within this kind of keyword or the accounts that are gathering those keywords or even random videos. So you really can get endless inspiration from TikTok and Instagram. Another great source is quarter, as well as read it and I would say those are two very, very popular forums that people are going in order to find answers. So if you go e.g. here on the quarter and you search for TikTok tips, you're going to see different kinds of discussions or similar questions that people are asking about TikTok. How do I get the traffic to a blog site using TikTok? What did you learn from TikTok? What are the tips while making a TikTok video? So you can really get inspiration by searching different topics and understand what are the things that people are looking for. And you can do that for everything that you really want to learn about, right? And finally, you can use popular blogs around your needs and also popular YouTube channels around your needs. How to find it? Let me show you. Go to YouTube, sets for your own keyword or a bunch of keywords. Hit search and see what are the most popular videos for this topic, right? We see some Greek videos of mine here. So let me go to Neil Patel, e.g. who is one of the digital market, is that they're really respect. And I find really useful. If I go here on his videos, I can really sort his uploads by popularity like this. Now you see that this video, e.g. get 1.8 million views for some reason. So obviously, people that are interested in digital marketing really want to know SEO tips for beginners. And that proves also the point that I made earlier, that the things that you believe that are super simple or basic things, many times are the most viral videos that you will create. Spreading basic things to people, keep setting everything you know, even if you believe that it's super simple, how to promote your YouTube video, you see 1.1 million views. Those are topics people are looking for. And that's why those videos have so much traffic because YouTube is the second biggest search engine on the planet after Google. So people come here with this exact term, and that's why those videos have done so many views. So get inspiration from them and recreate similar stuff from your own experience. Same goes if I search anything else like nutrition tips, look at that. So many ideas here, right? Pregnancy and nutrition. Obviously this is something that people are looking for it. So as you see, although this channel is not a big one, those guys got this video with 1.9 million views. And obviously this is because they hit a very popular topic, which is like tall nail tips or whatever. So even if that sounds strange for you, if that's your needs, that could be a great idea to reproduce similar content. If YouTube is not enough for you, you can search stuff in a written format so you can research popular blogs and your needs. Like Neil Patel, e.g. is for me. You see that every single day he has a new blog post and I can really get ideas, Titles. You see the number of comments that they get. Three. If I see something that has several comments like this or something even more popular and older one. You can really replicate and find something similar, right? So e.g. this one has 50 comments. Obviously people are talking about that. Maybe it's something popular so I can really check it out, see what he's referring to, and maybe create a video about the same mother. If you want to find popular blogs in your niche, or you need to do is Google it. So vegan, vegan food blogs, e.g. here, you see that you're going to find several recommended blogs that you can visit and start doing the same. So understanding what people are doing, what people are discussing, people are creating, what are popular pieces of content. So you really don't need to reinvent the wheel. Just make sure to always put your own experience in the equation. Last but not least, if you want to have an extra help with your content ideas, I have two tools for you. The first one is this one is called, titled generators. So all you gotta do is come here and with the help of artificial intelligence, you're gonna put your keywords. Let's say that it's yoga, e.g. you will click headlines and you're gonna get instantly 700 ideas about both. You can create crazy. You can do that for as many keywords as you want. So learn how to start yoga. 13 min about yoga, five problems everyone has with yoga. All those things and an endless source of inspiration for you. Many of them might not make sense for you, but still you can get many of them that can give you this aha moment so you can start creating your own stuff. Another great tool also is a similar tool from HubSpot. It's the blog ideas, the narrator. So you can do the same here. You can put e.g. fitness hacks like that. Give me blog ideas. Here you are. You can get 250 ideas if you put your e-mail here so you can get a list in your e-mail or randomly check the ones that the generator creates for you, right? So no excuses. You can never run out of ideas, even if you would like to. 39. Repurposing Content: One of the things that TikTok helped me, as well as a creator, is to grow my Instagram as well, to find my own identity and sift it to the other platform. Because right now guys, short video, which is the only content available on TikTok, is what dominates everywhere. You see that YouTube introduced shorts. Instagram copied TikTok, and introduced reals. We see thousands of the viral videos that we see on TikTok, on Pinterest or even LinkedIn. So you understand that it saves you a bunch of time, but also would show in the right track in terms of content strategy to repurpose your content from TikTok to other platforms. In order to do that, you can do two things. The first thing that I do on my own because it saves me so much time shooting your video within the TikTok app. So you don't even need time to edit, save files and upload them on an application, and then back to TikTok, etc. Once you post it on TikTok, one of the many available platforms like this and this, where you can download your video from TikTok without the watermark and repost it on Instagram Reels, on YouTube search on Pinterest, LinkedIn, and Facebook. So for you to succeed as a content creator, the content creation by itself is the first step, but it's really 30% of the success in order to reach the people that you deserve with this content, you need distribution. And distribution is the 70% of the success. The distribution of your content needs to be done manually by you, by re-purposing your content in other blood forms. The other Angry of repurposing is you repurposing your old content. So if a video performed grade a couple of months ago or three months ago, guess what? Nobody remembers it. So you can either repost it with a new intro or resume the concept by changing little details. Make it waste, make it more updated. And maybe you can include some of the points, some of the comments of the people who have commended on the first video. 40. Camera shy? Do This: One of the main barriers of people on TikTok or any other platform that involves video camera sinus, whether you believe it or not, because I have hundreds of videos in every single platform. I was camera side too. I'm an introvert as a person. So going in front of the camera was not the most comfortable thing that I had to do. So there are two ways to overcome that. But before I sell them with you, you need to answer this for yourself. Is content creation something important for you? Are you trying to build a personal brand? Do you want to build trust for your audience? Are you offering services? Those are questions that you need to answer before you define whether or not it's really critical for you to appear in front of the camera. If you're trying, e.g. to build a personal brand like me, or you are an individual who is offering services to others like a nutritionist, a Dr. or a psychologist, a fitness expert, whatever. There is no other way, you cannot really be this kind of trust with your audience by showing graphs or animations or infographics or whatever. People trust humans. People trust people and they want to see a face talking to them in front of the camera. That's it. And the reality also is that the most popular, the most viral videos on TikTok always include a person. So the first direction, if this is something really important for you, is to start training yourself to become comfortable with the camera. And the only way to do it is by shooting videos. You don't need to post them. Start building that habit day-by-day open the camera, starts shooting random thoughts, started replicating ideas from others. And day-by-day, you're going to see that your video is gonna be better. If I go back four years ago when I started my first video, we really feel embarrassed. That's how you need to fill as well. That's the process. Everybody sucks at the beginning and then step-by-step, we become better. The second way to still be on TikTok or YouTube or whatever, without showcasing your face is by trying to amaze your audience in another way. So e.g. you have a great voice. We can use some kind of voiceover and display in a graphical manner. Whatever you have to say, either by shooting a landscape or a computer screen, or using animations or creating whiteboard videos with tools like doodle or anything like that. I even have seen people getting hand sketching and showcasing a video that tells a story just with paper and a pencil. So all you gotta do to overcome the fact that you will not be appearing in front of the camera is to put your creativity into war. 41. Frequency of Posting: I've read so many theories about how often people need to post on TikTok in order to go viral, in order to grow fast. And as I told you at the beginning, I will only sell things that I have tried myself. So what I did in those eight months is to plan for one single video per day, but no days off. I didn't miss a single day of Boston. And some days I also experimented by shooting twice or even three times in a day. So for me it's all about building a consistency. It's not about the frequency, although I believe that it should be daily. It needs to be a habit. You need to create this kind of momentum, this kind of snowball effect. Because every single video adds up to your total rates, your total views, saves lives, comments, etc. So imagine that we have a week. I'm a creator who posts 14 times, twice per day. You are a creator that boasts three times per week in a month from now, I'm going to have 42 videos out there. And you will be having 12. Guess who has more chances to go viral to grow faster and also most importantly, to become better. So if you wanna go after two or three videos per day, do it, it's fine. Many people do it. And I've seen many people growing fast by posting two or three times per day. Don't be spamming always. You need to think about posting something useful, valuable, entertaining, something that educates or inspires others. If you're able to do it three times per day and be consistent in that? Two or three times per day? I did it once and it worked from my experience, people that were posting once per day that we're really putting some serious thought in that we're able to create, were able to create more viral videos than the ones that were posting three or four times per day. If you decide to post two or three times per day, Don't do it one after the other one. I would suggest to see in your analytics, what is your prime time? What is the time that you see that we have the maximum rates based on your audience and tried to spread those videos within this range. 42. Quantity vs Quality: Linked to the previous subject of frequency is one debate that I see very often around any kind of social media, TikTok, Instagram, YouTube, whatever. And most people are advocates of quality over quantity. So they are like, no, I don't have something to share with my audience. I don't want to just post anything. I want to be able to pause whenever I have something useful, something really unique to share with my audience. Well, I got news for you. You will never have something unique if you don't train yourself through the process, which includes also mediocre, average, or bad contexts. So quality comes through quantity. And that's why I always say to people better than perfect. It's much better to show up daily like an athlete who never Mrs. a. Day in the gym. Because here's what. You can never be a superstar athlete and only show up in the games with other trainings. You need to show up daily in the training, trying to do whatever you can, try to do your best there. And then when the game comes, you have better chances to perform better. So don't overthinking, don't overanalyze it. Don't try to find these kind of super creative idea that only gets you a viral video because you need to train yourself. You need to show up, even when you don't have the idea to create a piece of content, that's exactly when you become better than what you were yesterday. 43. Being Spontaneous: Why don't we said before about quality versus quantity and how important it is to start focusing on quantity first in order to get the quality as well, is to try to be spontaneous. What I love about creative people, all content creators is that when you start training yourself in this kind of logic of creating content, of bringing out one single piece of art of your craft, is that probably the best ideas that we all have come out of nowhere. So it's really, really important to be spontaneous. Don't limit yourself. Don't second guess yourself. Whenever you have this moment to read, write it down, or open your camera and start shooting. Save it in your drafts and you can revisit it whenever you feel creative again. So being spontaneous or something that we definitely want from you. And it's something that will be the confidence to you that you really have it inside you. 44. Creating a Playlist: So once you have a creators profile, go here in the plus icon on your homepage and started creating your list. Create a name, a short one because you have a character limit, hit Next, and then add from your videos the one that will be included in the playlist. You can choose as many as you want. Create a new playlist, reorder your current videos or add new ones. And every time that somebody sees a video, he can go within the playlist and also see all the videos, which is great for your watch time. The playlist appears on the bottom of the video, but also on your homepage. You can add it anytime your playlist like this, or even delete it if you don't want to have it anymore. For me, it's great because I have all my series here and I have organized my profile like that, helps my viewers to spend more time on my profile, but also me to remember what I have created and recreate the successful ones. 45. The Ratio That Led to My Insane Growth: This is something I haven't talked before. And I think that makes all the difference for micro phi and the growth rate that I have recorded the last month that I am in this journey of TikTok. So the ratio that makes all the difference when it comes to growth, right? So how fast you get followers? It's likes to follows ratio. So as you can see here, I've just another couple of guys that I'm constantly comparing my growth with them. They're on a fast track. They have many likes, they have many videos, many more than me. But still you see that although they have a big following, the ratio of likes versus follows, it's much different versus mine. So in my case, one out of four people that like my videos, they follow me. Why? You see that this guy here has a 0.5 per cent of people that follow them versus the people that live there videos. This guy is a bit better here, 16%, but this number is almost one out of four people. This is what makes all the difference. And that I believe comes exactly from this thing having separable and cerebral content for people. And that's why you need to allow all those settings. Us states saved the device because you want your videos to be circulated them. This also is a great signal for the algorithm. People love your videos. 46. Decoding My Viral Videos: What does it really make a video viral? As we said before, the number one factor for getting your videos viral is increased watch time and also the completion rate. So out of 100 e.g. people that will see your video, how many people we stay till the end. This is the number one factor for getting more views and eventually going into the viral zone, right? So the first thing, the first important element for a video, which is the critical first 3 s is the title. And that's why we discussed a lot about the importance of headlines, coming up with headlines that really triggered and evoke emotions and include a psychological factor in the equation. But also a hook in reality is a promise, is a promise that I do as a creator in the video so that people can stay and see if the promise is being delivered. So the first critical thing is to deliver the promise in an interesting way, in an intriguing way that will keep you hooked on the screen to keep watching the video. Now, if this thing delivers, so if your hook is good enough, your title is strong enough. Your promise is interesting enough, people will go along this green line and keep watching the buildup phase, right? So you start explaining more about the initial opening if you don't manage to hook them with your opening, with your title, with your hook with your promise, just what? You're going after the red buff. You miss them, You lost them, they swipe up and it's over. So if many people follow the red route, your video probably is below the average rating that you need to get in order to get to the next level, the next batch of people that are going to start viewing your content. So as we said, the buildup phase, which is between 3 s and nine, is the part of the video that you need to keep going, keep discussing about the initial promise. Keep creating the suspense like a movie maker until you get them to the desired point, which is the delivery of the promise, right? So your storytelling here needs to be strong enough. You don't want to erase it, but also you don't want to be super slow. You don't want to get bored and leave before they go to the critical part, which is the promise delivery. And that's where pretty much the magic happens, right? If you're able to keep them until the ninth seconds, 89, 10 s of the video. You deliver the promise that you made at the beginning. This is where you really can make a video, violet. If they're happy and you met their expectations are exceeded your expectations, then people are going to sell it, going to save it, going to go back and watch it again and stay until the end that you have your call to action. If you miss them, then they're going to drop out and your tenses for a viral video are getting less. If you have successfully completed the whole process, you're gonna be able to take them here. You're going to call them for an action which is clicking my ligand bio common below follow for more states this video. Save it for later said with a friend, whatever you wanna do, try to experiment with each of those phases individually. Try to improve in the hook phase, tried to make sure that each of your videos have a killer hook. If you don't find it, don't create the video, don't post it, right? It's that important then to work on your buildup phase that we're going to see later in the next slides. How you can do it. Deliver the promise, or over-deliver the promise. That's where you can really excite them because they're going to see something that's even better than the one that they were expecting and then ask them something in the end. You're going to see that in most of my videos I say follow for more, and that's why I get many follows out of my views. Now the buildup phase is all about creating this kind of suspense. Like a movie maker, like a filmmaker, right? So we want the suspense, but we don't want to make it too long. As we said before, the most viral videos on TikTok are 15 s, then aids maximum 20. And that's why you want the suspense, but you need to keep it as condensed as possible. So keep phrases at the beginning like you won't believe it. Did you know that? Which is something that people tend to stick to or am I about to change your life without of course, trying to mislead them. Or nobody is talking about that. Play around the things that we said in the headline section. The other thing is that it's super important to increase your Waldstein is the common section. So you see that things that are controversial, this is e.g. then a video that I created as a response to a viral video where people were saying, Oh, that this is not working or this is posted or whatever. So I created a response to that being a bit aggressive. And that triggered so many comments. And even that video got violent as well. So you really want people to go and command, even if people hate. And believe me, on TikTok, there is so much caring and you're going to experience, no matter how good you are or how much value you provide, your gonna get haters and even those people are serving you. Those people commenting on your common section, I really doing you so much good. So try to trigger that or tell them meet me in the comment section. Okay. Tell me what you think. Tell me what you try it. What is your experience without? You need to trigger discussions and also, don't be a diva, right? As we said, you need to be responsive. You need to go to your comment section discussed with anybody. Sometimes I also make another question on a comment so I can have the discussion to keep going. And when it comes to comments, the more, the better. Another great trick that many people are using on TikTok is to deliberately make people, once again the video. And that's why you're going to see that many creators are really going fast on processes, on how those on showing something on the screen. Because they want to trigger people going back and watching the whole thing again and again and again. And that's why you see here that e.g. this is my most viral video ever that got 11.2 million views. This is the total playtime. So this is a great signal that people loved this video. They kept watching again and again. As I told you, this is a super viral video and the average watch time was bit below 15 s. That's what I'm telling you. That the goal after small videos, short videos, you don't need to go after a minute or 2 min, 45 s. You should be able to deliver great piece of content within 2020 5 s max. So TikTok is a super-fast glove from people want to get instantly value. They hate big poses, they're getting addicted to fast. Impressive transitions are things that add movement in the whole thing. And that's why you see examples of creators that are really paying too much attention on the transition part for keeping people hook just by the movement element of the video doesn't need to be the dominant element of the video. But if you're able to put some movement or some nice transitions on your videos, eliminating the poses. It's always a blast and that's how I do it as well, e.g. so you see that I have this typical transition with my hand, the camera like that. I do that all the time. I tried to do it fast so that people can really get excited about what's coming next. And it's finding that many times people are asking me if this is a trick, if it's a hack that works great on TikTok, know it's not a hug, It's just a transitional elements that became a signature show. I kept doing it because it made it easy for me as well. I didn't need to overthink it or to put some extra effort in crazy editing or whatever. Now, many times on the For You page, many people are watching the videos without sound. So if you're able to add some text or subtitles or something impressive like this one that I created from Instagram and I reposted it on TikTok. It's always a blast because they sit up because people are seeing that it's on the top-left. So it's exactly following the reading path of people. And that helps them see what's happening, what is it all about? And maybe, and maybe I have that sense for them to unmute me. And here what I have to say, now this is something super important and I believe that made all the difference for me. The videos that I have that use this kind of principle, or most of the times viral. And this is the outcome first. So when I showcase a platform, instead of letting them wait until the end of the video, like we said, to deliver the promise, I do the opposite. So first of all, I showcase to them how to create an impressive animation video or crazy logo or whatever. So I showcase the impressive outcome. So showcase the impressive outcome. And then I'm trying to take them through the process in simple steps. So let me show you how this video got 2 million views. Like those. You see, I sold them the outcome. First. I saw them what they will be able to do if they watch the video. I don't make any promise as a solo them the outcome and that's how they get hooked with it. And go to Render forest. Now I take them through the process, your brand name. What's your brand name here? Like me, step-by-step, get my logo. Choose the style that you prefer. I will choose a gradient on the one that you love. Like this. You can have it read fonts and colors like me down saw them, how easy it is for your arm up. And that because of the plate or the logo animation you want, I'll choose this one. Place your logo in here you are. So I sold them something impressive. And then the second impressive element of the video was how easy it is for them to do the same. And guess what? People love that. So if you can replicate this for your own needs, for your own category restaurant brand, It's always working, showcasing the outcome, and then take your audience, put them in the driver's seat and doesn't, you know what? You can drive the car to? You can do the same. 47. Owning Your Keyword: Now, one very important subject when you create your account is your main keyword, which is the one that you see here on the top of my accounts. Or when I created my account, my username is simply the insula, which is the name of my brand. But I wanted to create a signal towards people and towards TikTok of what is my main category which says, you see, is this the marketing? Should I put my name like that so I can fit both my first name so that people know that there's a person. And this is my name, but also my main keyword. And this guess what helps tremendously when some people are looking for the specific mother like this. You see that I rank first, but also you see other people here that are helping with smaller accounts that are helping their research within the app by signifying what exactly they are. You see here that the guy says, these are marketing expert. So apart from the username, this is something really important to put on the top of your profile. And a way to do it if you already have an account is go to Edit Profile. And here you're going to see that you have your username that you can add it. But also your main name. Here is where you have a 30 characters limit. Here is where I need you to fit your main keyword. 48. All You Need to Know About Hashtags: Now one of your favorite topics, hashtags. Let's see how I do my research in the app and also outside the app, I will start with my basic keyword. You need to know it for me, it's digital marketing. And here you're going to see by volume, what are the most popular hashtags. So the most popular one is digital marketing. It has almost 1 billion views and I rank among the first videos. In this one, I will check other videos that are used and rank high, and I will see what other hashtags they use in these videos. So this has like might be something interesting for me as well. I always quantify them to see the volume of search. So this is 50 million views, a small one. And I keep noting by searching other creators that rank high, what are the other hashtags that they're using? Of course, they need to be relevant. So if you don't post Instagram related videos, don't use Instagram story tapes, e.g. there needs to be relevant if you needed added to your favorites and continue researching your second keyword, which for me is marketing. You will search it like that. Same process, we need high volume hashtags. So pick the first five of the list and just five-six creators at rank in the first positions like this. Girl here. That led me to this hashtag which is branding high-volume one, almost 1 billion. If it's relevant for me, I will bookmark it so I can use it later. And this is your needs related search. The second related search is for the trending hashtags. You can see them in your homepage, in the Explore page, you're going to see that from time to time, those hashtags are changing. So e.g. right now I am a woman, is training, learn on TikTok or a rank first is trending as well. Again, if there is relevant with a video that you are about to post and this trending hashtag, definitely put it in your list. So do that I use is this one TikTok hashtags.com. You can go to the homepage here and you want to be able to search with your main keyword like this hashtag. So you can see that you have some suggestions here based on the overall posts and also the trending hashtags right now. So I will suggest create five-six different packets of times based on your main keyword. So one for digital marketing, one for marketing, one for social media tips, one for whatever based on your category. Copy those hashtags and use them in different buckets in an Excel document or whatever. Now if you go to slash trending, you're going to see here the best threatening Catholics from TikTok right now. So those hashtags, you see that there are generic so many times it doesn't really make sense to use them. But if there's something that makes sense, like trending now, or style or memes. If it's something funny, it's not bad at all to give it a try. 49. Optimal Time to Post: Now let's find out what is the optimum time for you to pause. Here. You're going to see my followers activity, so how they perform from time to time. And you're going to see that the button is the same, so it doesn't really matter what is the day. So you're going to see that the peak of my rates, it's 6-7 PM. This is the number of people that are active at this specific time for my account specifically to based on the mix of the audience that I have, the different time zones and the different territories that I have. Which means that for every single account, this is totally different. So for me, the peak of my rate is at 06:00 P.M. so what I do is that I post a couple of hours before this big time so it can allow TikTok to serve my content in more people. 50. Understanding Your Insights: Let's now turn them into numbers. Let's understand your analytics, how to read them. What are the important metrics for videos, but overall for your account and how you can use them in order to make better videos. So go to your profile. I would suggest you use it from a web version because it has a better dashboard, gives you more info versus the mobile app. So click here. Analytics. Now you're going to see that the default one is the overview. You're gonna get your engagement with the last seven days, 28 days, or 60 days. Or you can have a custom report for specific days, e.g. you might want to see how a week performed based on a video that you get out. So you can have a specific week like this, see how it performed. If I go to a default of 60 days, you're going to see my spikes. What were my best days with a video views? These aggregates, the views that you get with all your videos, even the older ones, profile views, which is how many people got on my profile. You see that this has declined from E versus 60 days ago, number of servers, comments, and then you're falling how it grows week after week. You see the growth here, day after day. And if you click View More, you can see that gender demographics. You see that 75% of people who follow me are males. Here's my most recent performance, the last week, day after day for 0.2 followers on December 3rd, 2.8, the next day and said that on my top territory is my biggest market is United States. I have United Kingdom. You're not going to see the full breakdown of your markets. Tiktok doesn't give us a fully break down. It gives you your top 56 markets. Now, if you go to content and you click here, you will see how your last than posts perform. So you're going to see that those are the videos that I posted the last ten days. And on this tab you're going to see your most training videos. So within the last seven days, what are the videos that performed the best? You see that this one, for me is the best performing one, has a total 2.7 million views. In just the last week. It has almost 500,000 more views. And as you said, this was posted November 9th, dates one month later. And you see that this video is still generates more views for me. That's why TikTok is an amazing blood from your old videos 12 or even three months before can generate more views for you. Incremental years that can help you grow your audience, attract clients even much later, this video was posted two months ago. We see here it's still got full hundred thousand more views this week, the last week, and it's still growing. Same with that. And so here you get a better understanding of what performance. Well, what do you need to recreate? Now, if I want to understand better the analytics of a viral video like this one, you see that 38% of the people watch the video in full in this metric is really what makes your videos go viral. People watching your video in full. This is the average, worst time. This video is like 18 s long. That's why I told you go after shorter videos has a ton of shares, which is also an amazing metric that makes people share the video with others. So incremental people see your videos and you're going to see also that the viral videos get the majority of the views from the For You page, which is where more people are discovering you. This is the total time from all those people that have viewed it and have rewards as well, the veto, because it increases the total time. Watch. Here you're going to see some demographics about the video. It's video can have totally different demographics vessels, your overall demographics as an account. Because as we said, TikTok is the greatest audition. Never that here says everything. This video was watched mostly by people who never saw me before. And this is the amazing part. Every single video for using new opportunity to be discovered worldwide. 51. Hack #1: Shoot in the App, Not Your Phone: One thing that I have experienced helping me a lot is shooting my videos inside the app. Using TikTok application to shoot the video, use the camera function of it, but also editing features of that, that makes it super fast for me in terms of the creation of the video. That's actually what makes the platform so successful. The fact that it made it so easy for people to create videos that required video editing skills or videography skills, acquire some kind of expensive software. So apart from the fact that it helps you understand the video editing process if you haven't been exposed to an experiment in different ways, different effects, transitions and Tesla. It also helps you to make it simple and time effective for you, which guess what, it's a critical factor for consistency for you to be able to show every single day at least one video. The other thing that I have experienced, and I also have discussed that with other creators. It, it might have some basis is the videos that I've created inside the app of TikTok tend to perform better. The videos that have been created outside the app then uploaded on TikTok in order to be posted. If I had to guess, I would say that you be in the platform shooting and also editing. It's extra time of u in the platform. This is actually what all social media are striving about. Creators and the audience staying inside the platform as much time as possible. So especially for beginners, I would definitely suggest to shoot your videos inside the app. The flip side is that the quality might be a bit lower, but you have all the other benefits that I just described. 52. Hack #2: Research & Analyze Viral Content: The other Huck is using insights from other viral videos. I've sold you this in this course before. I want to go in more detail. Right now, the platform has so many learnings from different creators in every single field that you can imagine. From car washing to lawyers, e-commerce stores, to marketeers, we have millions of different examples of content types that went viral. So you don't really need to reinvent the wheel. You don't really need to squish. You have 4 h to understand what is the type of content that really performed well in the platform. But you really need to make it unique. You really need to put your own identity in those videos. Don't try just to copy a video in a very positive way by copying everything that you see there. Just to be violent, even if you go viral, people eventually will understand that you were a copy of the original video. That is not a good selling point. Reasons the videos understand their interests, how they're really hook the audience from the get-go. Because as we said before, the first 3 s of everything of video, super critical to understand how the creator is keeping his hooking the audience at the end of the video. Because as you remember and we said before, one of the most critical factors for getting a viral video is having as many people as possible staying until the end of the video and many times looping video in order to see it again, highlight the point, capture something that they didn't get the first time. Try to understand those things. Also pay attention to the title. So what are the headlines that people use dried to adjust them in your own needs can also borrow some elements from the videos. The way that the creator opens a video, the way that somebody adds a call to action at the end of the video so people can follow them or set a comment or whatever and adjust them in your own needs. 53. Hack #3: 15-18 Second Videos: Another hug that I have observed in many creators in my own videos as well is the duration of the video. And when I say hug, I mean about the shorter the better. When TikTok started. When TikTok started, it was only allowing 15 second videos to be created. So that was the main thing of the blood from that was the only product of the platform and that's why people still are trained in getting value fast. So what I still see today is that most of the viral videos are 15 to 18 s long. And if I go to my analytics, even for my most viral videos, the average duration is exactly the same. Even if you go and open your app, you're going to see that the default duration of the video is 15 s. That's what the default settings of your camera on TikTok is. So if you're able to create videos that create value within this time-frame, It's definitely a must. If you can turn a 30-second videos to a 15-second one without missing a main point. Do it. So be fast, be crisp, be strategic, and try to keep them until the end of the video. 54. Hack #4: Borderline Clickbait: Another HARQ has to do with the titles. So we said before that most of the times that the headline of the video is 50 per cent of the success of it. And exactly like news outlets are doing, or the headlines of the news on TV look like many times you need to be borderline clickbait. That means don't try to mislead them. Don't try to give a false information on your title, but stretching and beat the title, making it more impressive by using the rules we described in the title section is definitely a must. You need to spend time to come up with a killer title. That could be by itself a good reason for people to watch the video. 55. Hack #5: Hijacking the Q&A of Influencers: Now another great way to create more content is by finding authorities, even your needs, like Gaddafi, e.g. for me, in the digital marketing sector. And click on their button or the profile that says Q&A. And you're going to find and you will see more than 700 different questions on his profile. But you can get an answer by creating more content. People would love to see those answers on your profile. 56. Hack #6: New Viral Trends Discovery: Now let's see another search hack to understand the training videos in your category, the last period, search for your topic like marketing here. And as we saw on the left tab, you're going to see the top performing videos of all time for that. But if you search by filtering on the top right, you see this tab opens that allows you to search yesterday, the last week. What are the new videos within that needs that perform better than anything else? Take this out. You can search by most liked or most viewed. I will choose this week. And here you go, you see the most recent videos within a specific keyword that performed grade the last week. So make your research and recreate something similar. 57. Don't: Mislead or Fool People: One year ago when TikTok started becoming really popular in the business or marketing environment or the entrepreneurial environment. I was singing many people exploiting the needs of other people to make money easy, or to find a secret hack that will lead them to success. So they were trying to mislead people in order to get more views, in order to make their videos vital and guess what, many of them did it, however, this can have a big hit on your credibility as a creator, but it can also lead to you being banned from the platform. Tiktok is super cautious and super strict right now, one year later with its policy and one of the things that clearly prohibits is created using platforms are ways or misleading claims to fool people. Many times, they even disable accounts for the wrong reasons. But still, you need to read the policy, understand it, and really respected if you have doubts about a specific video that might be misleading or might trigger the wrong discussions? I would suggest don't do it. 58. Don't: Treat TikTok Like YouTube: Another big Don't is to treat TikTok like YouTube or Instagram. So you need to understand that this platform is really unique. Tiktok is the king of short video, king of various sorts, as I like to call them. Which means, instead of having laundering, like you do on YouTube or Instagram, so you take your time, enjoy the drink. You will, you spend some time enjoying the whole process. Tiktok, It's a speedy process, is all about getting the salt, getting them drink. Moving on to the other one. So don't try to adjust your existing content. The one that we have on YouTube or on Instagram, or the way that you have when creating content on Instagram and YouTube and try to fit it on TikTok. This really can work. The other way around, can work. So taking your content from TikTok, as we said before, repurposing that towards Instagram or YouTube shorts, trying to fit longer format on TikTok will never work, shall be crisp. Big quake, whatever you can really say in 15 s, don't say it in 30 or 45 s, the less, the better. 59. Don't: Quit!: Another big goal that I have for you is for you to not quit content creation and success and social media is not a straight line, right? So you might start very slow and see no progress in your views. After you stick to your daily schedule of posting, you might get a viral video, the beginning, get really excited and then go back to normality, which is average views. Or you might experience if volatility in terms of the engagement and the reads that you get in every video. But no matter what happens, you need to stay in the game. Please don't quit early. Try to approach this journey. A journey that doesn't have an end goal, that doesn't have a numerical targets drive to enjoy the creation process. The fact that you have a love for, that you can become famous with to enjoy the fact that we have a social media phenomenon that we can benefit from in so many ways and keep creating. No matter what. The more content you create, the better you become, the more you train the algorithm about what your content is all about, and the bigger your digital footprint becomes. 60. Don't: Come Here to Sell: Another big Don't is to approach this platform as a medium for you to sell. I know that this might sound against your default setting when you're joining a social media, which is, I want to promote my own stuff. I want to promote my services, my products, my business. This is what I'm here for, right? This is what 95% of people are doing actually. But guess what? It will never work if you want to become a world-class TikTok creator. If you want to build a massive audience, if you want people to really love what you're doing because it serves them. If you want to do this, you need to leave your ego at the door map of TikTok and mentor selfless way in a way that serves people first and not you. And you might say, okay, it goes to the nose. I'm going to build my business. If I do that, the way you build your business is by being patient, is by earning the respect, earning the trust, earnings, the eyeballs, and the attention of people. And this takes time, takes time if you want to do it in an organic way and establish your authority through your valuable content, should join the platform without having your products or your services or your business in your mind. So forget ME, selling effort or anything related to income or revenue. Buddhas, your main focus towards building a community through value, meaning, offering things to them, understanding their concerns, understanding what excites them, understand what makes them happy, understanding what type of content makes them sell it with her friends, knowing what are the simple, basic things that you might believe that they are really a no brainer is understanding also the fact that many people out there, thousands, millions don't really have even the basic knowledge that you have. Simple mothers, your needs. So if e.g. you are a nutritionist, right? For you is really given what carbohydrates or protein means or what caloric deficit means. You will be surprised how many people we find extreme value if you try to explain that in a basic way, in a simple way, like you talk to a five-year-old, so you don't really have to over-complicate your content. You don't have to showcase your extreme sophistication, but you have to gain much more if you focus on the basic, simple things that many people will value. 61. Don't: Use TikTok for Images: Now another mistake that I did when I entered the platform was to use TikTok as a slide. So Platform, so what I was doing back then is that I was creating some cartilage cells on Instagram, shown impressive sequence are different slides that we're saying a story. And back then I didn't really want to go in front of the camera and start shooting videos in a platform that I believe that it was just for kids. I was afraid of the critics and I was like, okay, I will repurpose my slides, my Gaussian slides, and turn them into video, and I will keep posting them on TikTok. Guess what? Nobody cared. Tiktok is clearly a video platform. So unless you do something really unique, like we said, like we said in the videos with sketches or info graphics or animations, I would say forget the image slideshows. 62. Don't: Compare Yourself: Another huge don't and something that many people are struggling on social media and can be really the reason why they will quit is then comparing to others. And there is the positive side of comparing and the negative one. So it's great and you need it if you use it as a benchmark for accounts that you admire, that you see that they have a successful journey on TikTok, on Instagram or wherever. So you can really put them in their other and started researching them, analyzing them, understanding what they do and reverse engineering their own success. So if you do that, it's fine. And actually you need to do it. If now comparing means I get stressed because I see others growing fast. I see others getting viral videos and I don t get one. Or this guy got a partnership deal and I didn't get one. These sets always the wrong expectations. You can never know what this guy is doing, what his journey is, and how this compares to your own. Sometimes even if I create a video and somebody else does exactly the same, the outcome can be entirely different. There are many other parameters, like the audience, the relevance of the content with the audience, your own personality. You might be better in a different type of content that you haven't discovered yet. And you're trying to present something that doesn't fit you. And sometimes people are carrying years of age once you know what they're doing. So e.g. I. Might be eight months on TikTok, but I have a 20 year old career in marketing. This is something that I'm trying to bring into my videos, into the way that I'm talking to others. So somebody who is just eight months in marketing cannot really compare to my own journey. The same goes with you. So try to benchmark people, tried to reverse engineer what they're doing well and never compare your own growth to others. Every journey is unique. Embrace it, love it, because that's how you're gonna get far. And trust me, if you keep doing consistently the things that we have discussed in the course, there is no way you will not succeed. 63. Headlines! 50% of the Success: Guys headlines on TikTok is a huge chapter, is really the reason why a video can really go viral or not with the exact same content. And because the critical factor on TikTok is the first couple of seconds, really need to be strategic on the headlines that you choose when you create your videos. So let's see some principles that I created for you in order to make it more specific. First rule, keep it short, keep it simple, keep it sweet. So people love condensed sentences. The ideal length based on research is six to seven words. And that's why you're going to see on my TikTok paid all my headlines are a couple of lines. Only. I never go to a third line because I believe that this is a good way for me to keep it short and within the six to seven words limit, the second thing that always works and many times is a great way to include your people, your audience, in your video, and engage with them in the common section is to ask something. So avoid open-ended Questions, use questions that really have an obvious answer. And since we've talked about the importance of engagement in your Bates, asking questions is a great way to initiate that. This is something that makes more people reply. Because you need to always remember that the DUF or something becomes, the less participation it gets further away. That might sound weird for you is to use negative wording. This taps into psychology and to the fact that negative words trigger insecurities. So if I tell you, stop what you're doing right now, this is a video that you need to watch, something that would probably grabbed your attention more than anything else. Whether you love math or not, using numbers in our headlines is probably the most popular thing that we see in the news outlets, in blog posts, on television, whatever makes the takeaway of the video real, tangible, it really increases the efficiency of the video content and people know exactly what they will expect and guess what. It's a great way also to increase the length of the viewership. Because if somebody listens to the beginning about five tips, e.g. they will probably stick until the end to listen to the fifth one. And also when you use numbers, use it as a real number and not as a word. A very important thing when we use words is to be strategic, is to use the words that we know that evoke specific emotions that are not neutral. So specific adjectives really breathe life into the words. So words like effortless, easy, simply, unique, free, powerful strains, underrated, unlimited, or really words that we tend to listen to. It's a default setting of people and you need to leverage it, keep it personal. Isn't it great when we discussed with somebody and they are including us in the discussion by referring to us with you. The same goes with video. Using you mix the video instantly relatable with them. Because guess what? People are selfish? They want to know instantly what's in it for them by using u is always a great way to grab their attention. Fomo is a basic principle in marketing. It always works. It has always been working and you should do the same. When I say four more, is the fear of missing out we as humans. We don't want to miss something that we believe that will be beneficial for us or that other people are knowing already. That's how I used those two titles in my two more successful series on TikTok. You won't believe it exists. Websites I wish I knew earlier, which are doing exactly this. The dove into the formal element of people, into their curiosity. And they make them feel that they will miss out if they're not going to watch this video. Now, after all those principles, if you're still in doubt, use this simple formula, sorted number and an adjective, keyword and the promise. And if you're confused, how to use this? Let me show you an example. So instead of using nutrition tips, hello everyone. It's an etic lifeless statement. Use the formula I just showed you some number that's active. Keyword promise. And turn this lifeless deep here into this for unpopular nutrition tips for unlimited growth. So you see that by adding specific elements, specific words, the title, it makes it so much more powerful that people won't be able to miss it. If that still seems difficult for you, just rationalize what you're trying to say to people. Use words like tips, reasons, lessons, trigs, hugs, ideas, ways, principles. Five, secrets or strategies. Rewards that people always want to learn about because it's something that they really easily can digest if we want to quantify the success of all those elements that I just presented to you. You're going to see that using numbers is probably the most frequently used element in viral videos. In successful, Bosch is successful pieces of content that whenever you are in doubt, adding numbers is always the greatest ever. 64. Everything About Shooting Within TikTok: So let me show you how to shoot within the app of TikTok and edit exactly like you would do with any other editing up. Hit the arrow here. You're going to see that you have the camera opening up. So I hit record. First of all, I select the duration. You're going to see that you have as a default option, like we said, 15 s, which is really important to capitalize it, to use it whenever you can create short videos. What I use most of the times 60 s. And when you hit record, you start shooting whatever you want. Five ways to become rich in five-minutes. So this is what I just created. I should get the first video. You see the progress on the top-left and then obtains an angle. You can find another choice of suiting, or you can change a room or it contains clothes or whatever. So this is frame number two. Then he can shoot the Flip option. You can shoot your laptop e.g. or your frame and showcase something on your screen like that. And then move back to the front camera and start shooting for the frame. Number four, you don't want to hold your phone. You can click on the timer option here and you can select when exactly you want Recording to start. So once you hit record, you can say that I want after a couple of seconds or 3 s the recording to start taking place so you can leave your phone somewhere or on the phone ring or whatever, and prepare yourself until you're ready to record. Now let's continue recording for the frame number five. When you finish, you click here five of ways. Then you can go to adjust clips. And you're going to see all the clips that you just created within the app. So you see this is the first one. You can select the trim it like that, or change the order and put this frame to the end and keep recording from the very beginning like this. Now you see that you're feeling the first frame like that. So why do you can do also is to change the order of the clips. So if you have e.g. a duet or a dialogue with somebody and somebody sends you his own clips. You can really read direct by holding, hold and press and then moving it to the order that you want. So you can have this one at the beginning or take it to the end, etc. When you're ready, hit Save, and then move back here you are done, you are ready shootings and your voice effects for. So this is some filters. If you want to add some voice-over, then move back at your sounds exactly like we saw before. Some effects for the transitions like this. Some blades at the beginning. I'm going to install some leak. So let's say that we have this video here. I have three different clips. Now I want to add the transition from the first frame that I'm showcasing a platform. So here shall we choose whatever I want, maybe zoom in like this if you seek out, this has been added whenever I play the video, take it out. This promo videos. It Rick leaks, Let's go boom. You see this beautiful effects. You can play with this effects. Even a credit can add as many as you want. It's like, I would advise you not to overdo it, maybe add a couple of months. They're not very fancy. Any kind of makes sense when you're done, hit Save and continue towards posting. You have clips from your phone already. You can go here, click upload, and use the clips that you have already created, like the ones that you see here that I have created, select exactly the ones that you want, and insert them in the app. And when you do that, you can either leave it to get sync automatically along with the song that you're going to select. All. Here's a default option, which is the one that I do it all the time. And here you're going to see that leaps exactly like we saw the Great Depression when we suited within the app. May this is you can really edit them, change the order so you more adding new frame. Show you more. And we read the dawn horse. 65. Set Up & Equipment: So many of you are wondering, what is the equipment, what is the setup that you need to follow in order to start creating content in bulk, many people believe that you need an expensive DSLR or expensive lighting to create a dedicated room for that or whatever. But trust me, I build this following just with assumption a stem. So nothing really fancy. An average ring light or a window which is full of lighting, which is full of natural lighting. And this mic here that many times I hold like that in order to elevate the colors of my voice, which is a lover year boy, yeah, microphone. You can find one on Amazon with 20, $25, and that's it. Now, if you have a nice background, if you have a special room rate lighting or beautiful backdrop. Great. This adds up, but it's never an excuse for you not to start. All you need is a decent phones, good lighting, and solid sound. That's it. 66. My Tools for TikTok: So guys, I know that you are really excited when I'm setting my tools. This is actually what got me to this following on TikTok. So I couldn't leave this lecture from the course about the things and the tools that I use through this journey, but also what you can use as well in order to make your life easier, more creative. Explore trends over gam creativity, blogs or anything else that can really make this journey much easier, much more exciting, and much more innovative. So to number one, top board, this is a platform that showcases every single week what are the trends regarding music tracks or the music drugs that people are using right now. And they're really draining because of challenges, because of the amount of videos that have been posted on the stroke, etc. So have a look in that. Use the first 56 drugs at the beginning of your video so you can really get the benefit of the training socks as well. Although honestly, what I do is using drugs that I love, that fit my videos, that I love the base of the temple. So it's completely up to you. Just keep it in your bookmarks and used whenever you feel that you need a boost from a truck. The second tool is regarding hashtags. We analyze that on the hashtag section. I'm referring that again here. So you can use this in two ways. Either sets for your term, like putting here, Work Marketing, searching, and getting relevant keywords based on popularity. And here you can see also by scrolling down other relevant hashtags to the basic keyword that you use. And if you go here in the trending list of the dual, you can see what is trending right now. What are the hashtags that people are using the most when they create videos, as we said before, keep it relevant and don't over estimate the power of hashtags versus the power of your content. The third tool that can help you is awesome screenshot. You can use also alternatively, loom. And with this you can screen, record your laptop screen and having you here in this most shackled talking, it gives you want to create tutorials like the ones that I have created here and you have seen in my course, another great one is something that I use every single day probably insert is for me, the best and easiest mobile editor that you can use it even if you have zero experience in video editing. I use it to train my videos since the order of my clips, to add some effects, to merge them, to split them into different sections, whatever. Once you get familiarized with that, you're going to see that you have many more possibilities and opportunities to create a solid video within insult, rather than doing that on TikTok and other great tool in terms of editing on your mobile and not on a laptop or a PC case you don't have is Kafka. This has pretty much the same capabilities with insert when it comes to video editing, but it has an amazing 3D effect when it comes to creating your slide shows with your own photos. So what I'm talking about is this effect. You post your photos or a sequence of photos. And by enabling the 3D effect, you create this kind of animation to your photos, which is amazing. It's super eye-catching. I love it. And it's probably going to be one of my next videos on TikTok. Try it out. You just add the animation and the photo that you want and you enjoy the final result, which is super impressive like this. As we said before, many people on TikTok or watching videos without the sound on. So it's very important for you to be able to subtitle the videos, which is really a painful procedure if you do it manually. So what I used many times when I have videos that I'm just talking to the camera without showcasing any platforms is this one gets suddenly.com and what you do with that, you just upload the file from your computer. And what it does is to automatically generate the subtitles that you see here on the left from the video that you just upload it. Check this out. Let me ask you something. Shape. You can change the formatting contains any potential errors that you're going to see because sometimes it's not 100% accurate, but it's definitely the most accurate tool that I have found that it's doing this. If you want to remove the watermark, you need to upgrade in a premium blend. But to be honest, I'm just using it in a free version of this month and it works great for me. Now, if you are a new video creator, sometimes you're gonna find difficult remembering what you want to say, remembering your script. Maybe you're not. This type of creator who is totally spontaneous, opens the camera and starts shooting, which is something that I do all the time. So if you need some help and you have a nice script that you want to read, you can use this application which is teleprompter and exactly like the younger men do in the news, it gives you the opportunity to record and read at the same time like you see here on this screen. You read the script, you look at the camera, nobody understands as you're reading and you record your video that of course doesn't have a text on it. This is for people who have an Apple phone, but there is also this one which is for Android users. So. Whatever you have, whatever device you have, you can use it, it's free. And you can see if that can be helpful for you. So now two tools that we discussed again in the repurposing chapter. So two tools that I use all the time. This one synoptic and also this one, sss dot io. I copy the link of the video that I want to download without a watermark. Here I based it like this download and my video is ready to be downloaded without the TikTok watermark in order to be repurposed in other blood firms. Now many people don't really find it easy to edit their video on their phone. So they prefer to do that on a laptop or a PC. And I honestly believe that this one is the best case for people that don't have the experience. Of course, if you have the experience, you can use any other blood from lag DaVinci Resolve, Premiere Pro iMovie or whatever. But this one is super easy. I use it all the diamonds you're going to see. You can create videos both in the horizontal way but also in the format of TikTok. Many different choices, much more advanced features, of course, versus mobile labs. And apart from the fact that you can use it for your TikTok videos, you can do the same, of course, for your clients to create promo videos for others, to create TikTok videos for others, and make this an online income skew for you. This is not free to use. It has like $60 lifetime access, which I think is super tip. It's up to you whether you're going to invest time to understand how it works and practice editing videos within that. Now knowing your numbers and understanding the analytics of others is super-important. So social blade is probably the only one that gives you access to the API of TikTok stricken give you an analytics view of others. So you're going to see here that supports many platforms, but also TikTok. So if you choose an account, but if you put yours, you're going to see here how many uploads they have, the number of followers, where do they rank in total on TikTok. So you're going to see that this girl here, Dominic, with 45 million followers, is the 15th bigger account on TikTok. You're going to assist statistics how much they grow week after week, how often they post. You're going to see that this Gayle posted 38 times this month. So pretty much what I've told you in terms of frequency once per day. And you can use this to keep track of your own analytics and your own growth, but also comparing it to accounts that are within your own range of growth. Another tool that we covered in the course is this one, the TikTok money calculator from influencer marketing hobbies. Why did you can use, in order to understand how much your real estate on TikTok costs and awards. So you can put your account here and understand how much you can ask from your branded partnerships proposed to calculate your engagement rate, your estimated an expert post for you or for other accounts as well. Another really interesting feature is from Canva. If you search for TikTok ending frame, you can use so many different than blades like those amazing ones, especially if your camera size. So you can create a sequence of different graphics or just use an ending frame for your boss with a call to action. Another great tool that I use is Notion, and I don't just use it for my TikTok, I use it for many other things as a central dashboard for my clients, for briefing, as a personal notebook, whatever. So here you're going to see that I have e.g. a. Notebook that I can access also from my phone with the videos that I want to create in the upcoming weeks. You can also create a content calendar here, like idea, if it's in progress, if it is published, when you published it with comments, etc, play with it. Understand if it fits you because you know, like with every single tool, it's not everything for everybody. What I find useful, you might not find it useful to, if it works for you, It's a great tool. Give it a try and let me know what you think. And finally, you know that I am really obsessed with AI tools, artificial intelligence. One of my favorite tools to do that is co-PI is a copy generating platform that you're going to see here that has many different applications for whatever you want to create, hashtag generator, Instagram captions, and here it is, TikTok, brainstorm topics. Click on that for your project title here like digital marketing, you want, you can include your website. It gives you want the tool to scan your website and come up with specific ideas for that, create projects. Here I will describe my topic like digital marketing, tips. Create, copy and look at this. I get instantly different ideas for content creation. Youtube SEO strategy, how to find keywords to target for long-tail pro, free digital marketing books. Best It's am I going to style? It is a dose business idea how to make money and social media. It's insane. All those ideas are based on searches. And you can train the tool yourself if you have a specific topic out of their specific ideas that you see that you enjoy more in by clicking more like this, the tool generates more ideas for the specific sub section. So take it out. Long tail keywords, more specific ones on the specific matter. And you can do that over and over again for any keyword you want to try. 67. My Video Didn't Perform Well, What Now?: Now an extension of the issue that we discussed before about you comparing to others and feeling stressed, getting disappointed about the views that you don't get is the question that many creators are asking is why my videos don't perform well? So this might have several explanations, like you don't follow the principles that we discussed about the strong hook, a clear promise at the beginning, a short length of the video, having long pauses inside your frames, your value and your readers not being enough for many times, we're overestimating the value that we give through videos or a video can be so public good and that people don't get it. Remember, TikTok is a simple platform. So before you serve sophisticated stuff with your audience, you need to grab their attention. First. Many times, I create videos talking about more advanced things, about marketing, about digital marketing. And those videos don't perform well because people came to my platform, followed my channel for a specific reason. Because I say to them, I'm simplifying digital marketing and selling with you simple stuff that we can do every single day with this or your mobile. So that's what we are expecting and that's how they are trained in the platform. Getting instant value in 58, 10 s. Unless you do that, you will never have successful videos. But no matter what the reason is that your videos are not getting views, you need to keep going. That is the only remedy for low views in any video. Keep shooting videos, re-create the successful ones. If you're posting once per day, go for two per day. If you're posting a couple of times per week, try to post every single day. Try new ideas, use a different setup, experiment with some trends and adjust them in your own needs, in your own industry, or just find something that is working currently, a successful video, a viral video, and recreate it in your own way. So don't get disappointed, don't compare to others. Don't get too obsessed with a number that you see every single day, your growth rate, your number of use, keep shooting content. That's your first and only priority for the first 34 months in the platform. It's how you will stay consistent in once or twice per day to open your mobile and get something useful out there. 68. How to Run Ads: Now baked softer TikTok adds go to tiktok.com slash business. Create your business account. You need to enter all the information, hit register and then add your business related information, your company name, your address. If you have a VAT and your tax information, as well as your billing details. Select manual payment and go to the next section which is chosen between simplified mode and custom mode. The simplified mode is for people who don't have an experience, even with Facebook ads, while the customer is the one that I will select, It's much more advanced and gives you the opportunity to be much more precise in your targeting and find the audience that you want. Now, moving on to the objective of your campaign, starting your campaign, you have three choices exactly like on Facebook. And those are in line with the marketing funnel. So the first one is writs campaigns aiming to build awareness and to reach as many people as possible. That's our only goal. No visits, not conversion, nothing. Now the middle section of the funnel, which is the consideration phase, and it's the one that gives us the most options like traffic up installations, video views, lead generation. So bringing people to fill in a form or give us the email or give us a call. And finally, we have the conversion campaigns, that campaigns that are focusing on people who already know us and ready to convert. And this is mostly for e-commerce stores and perform grade with product tutorials. Now, I will select the traffic campaigns so I can set it up and see how we do it. You're going to select your website. Since we're talking about bringing traffic towards a specific land debates. And now we are at an ad group level after the campaign level that we selected, the objective, we're moving on to the out-group. And it's the states that we're going to select, the placement of our app. We're going to target the specific audience that we want to reach by selecting interests, behaviors, but also to set the budget and the scheduling. Give a name to your group, select your website. And then let's go to the pixel installation. The pixel, if you don't know, it is a little code, is a line of code that enables us to connect our website with TikTok or Facebook, e.g. and now have the information of who visits our website after having installed this line of code on the header of our website. And that's why you're going to probably need help of a developer. So again, this is optional, but it's very important if you want to run sophisticated ads and know the people that went to your website after running the app. So you can run re-marketing ads that are way more effective no matter which platform you select. So it's time for us to create a big survey, to generate this line of code which is unique, of course, set the name, and then you have two options, either manually install the pixel code or automatically, if you have a website that uses one of those clubs and Shopify, square, seaweed become espresso, shop, etc. I haven't worked with websites are we manually install the pixel code. Hit Next, select standard mode, hit Create. And here is your pixel. Copy the code. You can set it to your developer with an e-mail or he needs to do is install it in the header of your website, but also your website here to verify your domain. Like this, hit verify. And we're good to go. Now, if you want to enable the pixels that you just installed, you take it here. If not, you deselect it and you move on to the placements. So what I do all the time is to select the manual placement. I don't want to place my ads in anywhere else rather than TikTok itself. So deselect those choices here. Now I personally select to enable user comments. I want this interaction with the audience, but also to allow them to download the video of the ad, exactly like I do with my normal posts. That helps me, as we said, increase my views. Now normally I deselect the automated creative optimisation because I want to select my own creative. And then when it comes to targeting, you have two choices. Select the saved custom audiences based on the previous data of your pixel, or create a new one from scratch by selecting location. First of all, let's say that we're going to run an ad in Austria and Belgium. How select males, which is my main audience, and then move on to the age limit. You see that TikTok is the only platform that allows you to target people 13 to 17. You don't have this option to Facebook and Instagram. That's why you're going to see many brands that our teammates related to enter the bloodstream and ran ads before everything else. I would select the ages that I know that mostly watch me, which is 25 to 44, select languages, output just English-speaking people. Then it's time to choose the interests. I don't want to choose too many. Just big marketing, e.g. in digital marketing. And that's it. So focused on a couple of interests, max, and then you can target people based on their behavior in other relevant videos. So you can target people that tend to watch videos until the end, or they tend to serve them and commanding them. Opt-in for those two behaviors because I know that they're very important for the TikTok algorithm. Then I would pick my needs, which is technology. Then the second behavioral sets is how the people that are targeting are interacting with other creators, what they're doing with their visiting their profile, or they're just doing their profile, or they tend to follow those creators. So I will definitely choose to target also people who have the behavior of following other creators. My needs again, and move on to the next budget, which is all about budgeting. So here's the big difference with Facebook and Instagram is that you cannot put any budget. The minimum budget that you can start with these €20 per day, which is quite months. So I'll choose this one. And then in terms of scheduling our big to run continuously my ad until I chose to edit. So I will not put an ending date exactly like with Facebook. You can select around your ads all day long or specific time per day. I will choose all day long. Just a bit strategy of the lowest cost possible hit Next. Here we are in the last part of our app creation, which is the creative. Now, the important thing on this platform when we run ads is to make Arad to not look like an ad. So drilling needs to look native like it's one of the posts of any creator in the platform. Now, here we have two options. The first one is to use a creative on our own, from our own page or TikTok account, or to use another creative from another creator by getting the authorization code, which gives you the opportunity to use the creative of another creator when he or she gives you this authorization code. Let me show you what I mean. So let's say that I want to authorize one of my videos to be promoted by some advertiser. Let me select this one. Here on the three dots. I will score here that says Add settings. And you can select here to authorize this post to be used as an advertisement from others. All you need is to generate the code to select the window. So let's say that I authorize this video to be used within 30 days of the rise. And now you can copy the code and set it with a brand that you're working with. So when did you get the gold? You can put it here, authorized post and then you can run an ad, The boast of somebody else. Now, in case we want to upload a native video within the blood form, we can use the single video option or the collection of ads, which is a more interactive version of serving your audience. Take this out, how it will appear if you run this kind of AB. So it will require more creatives from your side. So it can compile it in a more creative way. But for the sake of simplicity, we will choose the single video option. So click on that, upload your creative. It has to be in the same format as the TikTok videos. So let's assume that this is my creative. You can take your preview image, which is really important because this is what people are going to see when they scroll on their feet. So it's just something that it's really able to grab their attention. People want to see faces, people being ready to talk to them. Because it triggers the curiosity of learning what they exactly they want to say. And then what we're about to do is to put our call to action in the text placeholder. So as we said, TikTok is not a caption oriented platform, so keep it short. A call to action that really delivers the message like this. You won't believe this one, take it out. And if you need help with your caption, there is this AI oriented smart text feature where you're gonna put your keyword, your main phrase, you can select also the industry. Optionally. If you click Generate, the platform will create some suggested. Next for you. You see here the different variations. But I always choose to use my own words, my own tone of voice, and my own head and thoughts. And the next step is to choose your call to action button. So normally we use learn more. This is what works also on Facebook and Instagram. So go with that is the recommended one. Enter the URL of the landing page that you want to send people to. Make sure that it has a secured domain. And that's it. You just hit Submit and you're good to go. 69. 69 You Got This: So first of all, congrats for watching till the end. I really hope that this was a beneficial course review. I really recommend you going back and watching stuff again and again so you can really familiarize yourself with that. But always the best learning process is you starting today. So don't overthink it. Try to remember the main points, right, to be valuable and start shooting. There is no perfect timing. This train is already going fast and you need to tamponade. So really like I do everything I do, not ******** here. I really believed the fact that you invested time and money to get the scores makes you great candidate to become a success story. So please start date. There's no single way towards success. There were many creators that they different things and steam succeeded in an honest way the things that worked for me, and I really believe you can do the same. Don't let this opportunity pass by. This can really be a game changer for you as a person, for your personal brand or your business. So I'm expecting you start shooting your videos and drop me at the end. It's diagram showcasing your first results. I really want to see that how we personally send a voice message to all of you with my feedback on your first creations. So I'm really expecting with excitement to see your first steps in this amazing journey. And I really know that you get this.