Transcripts
1. Introduction: Let’s Get Started!: Tiktok is arguably the most prominent social media platform on the
market right now. And as a business
owner, you might be wondering what you
have to do in order to grow your following on tiktok
and expand your audience. And in this course I'm going to be sharing with you I really straightforward
five-step process that can help you do just that. I'll be telling you
everything that you need to know about
the tech platform, what it is, where it came from and how it became a platform. But as today, I'll
also be going over a complete content
creation process with you so that you
know exactly how to a compelling
content on tactile. Lastly, I'll be shooting lords and tips and
tricks that you can use in order to really accelerate your growth
to the platform. So I'm super excited
again to this question. I do have a project for this course and it's
kind of twofold. The first part is that we
asked you to follow what are the strategy worksheets has pervaded in one of the modules. And secondly, I really
encourage all of you, if you're new to Tech Talk and you haven't
done it before, I'd really encourage you
just to jump start training content and then share it
with us on this course. Again, I'm super excited
against those with you, so let's jump into it.
2. About TikTok and Its Impact on Social Media: Alright, so to start off, we are going to be talking about TikTok and its impact
on social media. We're gonna be looking at
the history of tech talk and how it got to
where it as today. First up, we want to talk
about wisely as TedTalk. Really Tech Talk is a sharp for video sharing app
that allows users to create up to three
minute long videos. Fundamentally,
that's exactly what this platform as is owned and maintained by the
Chinese company ByteDance and has a Chinese
counterpart cold don't. Study found that 26% of users are aged 18 to 20 for making this TikToks most prominent
demographic textbook right now really is one of the biggest platforms
on the market. It mainly captures that young
audience between 18 to 24. So it's aimed at much
younger demographic. Next up, where detect
TOC comes from. Tiktok was originally
called musically. Tiktok itself launched
globally in 2016, but musically it was
his predecessor and that's what actually
started things off. Musically, it was
focused on lip-sync. Him was trained in music. Embodies a lot of the
original features that are stable at TikToks core. For instance, like
trending sounds, like the lip-sync
in the dance and all that stuff originally
came from musically, that's where I'll really began. How does Tik Tok
differ from musically, from lip-sync into
everything else? And really what I'm
trying to say that as TikTok literally took
what music leaders doing, Westerners slip sink and
then dancing and all that. And it turned into something that can
encapsulate everything. And that is the alternative
to the likes of Facebook or Instagram where really you can do
anything on it. You don't have to be just
lip-sync into music videos. Music. It was positioned in
the market as a place where users can create and share
sharp farm lip-sync videos. Tick tock is positioned as a video shading social network, which is much broader
than musically. So this is what I mean
when I say it's much more like that at
Facebook and Instagram, then it has what musically was. No, What we're gonna be
talking about here as the fact that people really
liked tech talk. It was really like Tiktok. And one of the main reasons
why they like it, as, it seems, as though TikTok
seems to favor the little guy, you can actually get good organic reach
unlikes of TikTok, which currently, you can't
really get on Facebook. And organic reach
has been declined on Instagram over the
last couple of years. So tik tok is seen as a place where people
can actually go. They can create stuff and
they're gonna get rewarded, reach organically farther. And Tiktok isn't going to funnel them and tie them to pay for
ads or anything like that. They can be more relying
on organic traffic. So like I've said here, you don't have to have
a large following to reach a lot of
people on TikTok. If you create good
content on tiktok, the algorithm will pick up and it'll short-term bunch
of people regardless. So there's no there's nothing going on behind
the scenes with TikTok. At least that's what it
seems like right now. We don't know if that will
change in the future. How dad's the underdog
rise to popularity, how the Tiktok get to
where it is today. In October 2018,
tick tock became the most download these photo and video app
on the App Store. For instance, Jimmy Fallon
helped drive people to the app by promoting
challenges on a show. That's true. Jimmy
Fallon really dead have quite a big impact on TikToks initial draws
because he has a massive, massive, massive audience and he helped them get that
initial growth. But it wasn't just
him, those other celebrities involved
in it as well. But I'd say he really
stands out as being one of the ones that
are really driving tiktok. The early days. How big is TikTok now? And September 2021, TikToks or past 1 billion
monthly active users. And this comes five years after the global launch in
September temper 2016. Now, this five-years
makes him a long time, but that's really
not a long time compared to how long it
took Facebook to get to. The same kind of benchmarks. There's Tech Target
took Facebook like closer to ten
years, took a long time. But you've also got to
remember the fact that Facebook was fighting
an uphill battle. They were the first
real social network. Fresh ones to grow to
the size that it dead. Whereas TikTok heading wherever the social media
giant go from here. F Tech Talk continues to innovate the way it
has in recent years. We can expect it to
continue to grow. It's unlikely that
Tech Talk will make the same mistakes as other
social media companies, but that can't be ruled out. Now when I'm talking
about mistakes. I mean, the fact that I'm on Facebook right
now for businesses, for instance, business pages don't get really
any organic reach. Business pages will reach
approximately five to 7% of the entire audience,
which has nothing. And that's the
dream. Well, usually it will be much less than that. That is a mistake that Facebook
made and it's very clear to anyone who uses Facebook enough for
business practices. The reason they've done that, the reason they've drawn down
organic reach on Facebook as saw that more businesses
will pay money for ads, which really I don't
think has helped them. It's really saturated
the brand and it's made people really not like
or trust them as much. Even though most people don't
like or trust them anyway. Hopefully, tick tock
doesn't go down that road, but it may, because that is the same rule to Instagram seems to be
a head and don't end. It would just make sense of tech stock fold the
same kind of trend. Next up, we are actually
going to jump into the five steps of actually
grown a tech talk. Freshly, we're going to talk about developing your strategy, which is a really
important part, especially if you're a beginner. So I'm excited to jump into
that with you. Let's do it.
3. Step #1: Spend Time Developing Your Strategy (Free Resource Available!): Alright, so the first thing that we're gonna look at here in this five-step process as spending time on
developing your strategy. Now, for this lesson,
I have included a free template that you
can use that you can follow along with and fellow as you're going
through this lesson. And really why I did a template as I
think it really helps complement in this
video because it is quite a packed when there's a
lot of information in here. And I think when you're
actually trying to apply a lot of the information
I'm talking about here. This template will
really help you. I probably should
also point out, this is definitely
the longest lesson of all the ones that I
have in this course. As a backpack, There's
a lot I didn't. And it was a lot to digest. So I think it's
important just to keep that in mind before
I jump into it. But first up, what we have here as why do you
need a strategy? Enough canopy here,
it's a bit more than just a plan which are
genuinely believe, I think when a lot of
people here talk about strategy or you have to have a strategy before you
start implementing stuff. It may seem redundant and makes
him, it's not worthwhile. But I can tell you honestly
from firsthand experience, after being a marketing
for quite a long time now, I've been on it for a good
for coming five years now. I genuinely believe that strategy will help you get to where you're
trying to get to. So having a strategy in place ensures that
you're targeting the right people with relevant content that appeals to them. A strong strategy provide you
with a roadmap to success. Both of those things are true. And I really would
encourage you to spend a good bit of time
on your strategy before you jump into tech talk, especially if you're
a beginner to detect talk and you've not
really used it before, the strategy will really
help just give you some clarity on what it is
you're trying to achieve. Hopefully it'll help you get to where you're trying
to get to faster. Here we have the steps. There. You're gonna be
following an order to get your strategy together. This is a table of
contents really. We're going to
talk about setting your goals and objectives. We're going to talk
a bit defining your audience and
customer persona's. We're going to talk about
market positioning, brand messaging. We're going to look at how
you analyze the competition. We want to talk about how
you're going to find content as inspiration for
your own channel. We're going to talk about
creating a content calendar and we're gonna look at how you track and analyze results
from your content. It's quite packed. There's a lot to
go through here, but let's dive into it again. I'd encourage you to download
that resource and follow along with it as you're
going through this video. Firstly, we have set your goals. This is where you
really wanted to fame, what you're trying
to accomplish. And this is the freshman form of saying you
should be doing. So. There's lots of different
ways you can do this. I'd recommend, instead of just
writing down random goals, I'd recommend using the smart
framework for your goals. The smart framework as
recognized actresses boards, especially in the
marketing community, because it really helps
you just nail down and good type policy goals that make a lot of sense and they
are actually realistic. So you want to be coming up
with goals are specific, measurable, attainable,
relevant, and time-bound. So for example, we will use Twitter for
customer support and Lord, or average response
rate to under two hours by the
end of the quarter. And hopefully, it should be
obvious that the statement, Let's go and fits directly in line with
the smart framework. Because it's specific, it's measurable, is
clearly attainable, relevant to what this company is trying to achieve.
And it's time-bound. Meaning there's a deadline and Maine for when
they actually want to achieve this by the smart
framework as great literature, few things that you
want to keep in mind. And that is that vanity metrics such as likes and followers may
be easy to track, but it can be tough
to prove their value. That isn't true is
just on Tiktok. That's true across the board. So I wouldn't encourage
you orientate your goals around things that
likes followers and stuff. I know that we're trying, the whole point of this
course is to help you get from 0 to 10 thousand followers. But when it comes
to actual goals, I wouldn't make that one
of them because you're, you know, you're gonna get
there one way or another. You want to make
these goals a bit more relevant and a bit more, a bit more, bet, more well-rounded, I think
is the way I'd put it. Instead, focus on measuring things like audience
growth rate, engagement rates and much more. And I say much more because
I've included the list of the different things
that you should be measuring on your template. So if you want to
check that out, hopefully you should have
it there West you to see all the different
things that you can measure are the things that I'd recommend that you measure. So for instance, if we're
talking about followers, if you want to track
follows, sure. Like, yeah, you can
keep an eye on them. It's not hard to check how
many followers you've got. But it's probably much more significant to track your audience growth
rate over time. Because your
audience growth rate is facilities gonna tell you
how fast you're growing. But also when you hit that ten key mark,
you want to know how And fascia managed to get
that you want to know the audience Grocery of
managing to achieve that goal. But you're also probably
going to want to compare that West
when you're trying to get from ten to 30 thousand followers as the
audience growth rate, the same as the best
sellers or wash. So anyway, that's saved know about tracking followers
and how you should do that. Step to define your audience
and customer persona's. This comes down to understanding who
you're trying to reach. So it's important to have an ideal customer in mind
when you're creating content. Who's the content intended for? As the question that you
should be asking yourself. This will help ensure
that your content is always targeted,
that the right people, your customer persona, ideal
customer audience will usually be built up of demographics, interests,
and behaviors. Those are the three things that I would recommend
that you use in order to try and define your customer persona,
your ideal customer. Because I find it to be a very
good way of doing things. You know, if you're nailing
down some demographics like as a male or female, what age of the people that
you're looking to talk to? What are the interest
is and what are they actually like it
while the behaviors, what do they do online, for instance, what do
they look out online? Am I just find that I really, really good framework
for trying to figure out whom I do customers and I
use this for clients to, it really helps and it's really,
it's just really useful. Yet completely step I
fell in this section and the marketing strategy deck,
which you should have. So that is number two. Number three is set your
market positioning. Where do you fit relative
to your competitors? Your market positioning
is where you highlight certain characteristics
about your business as a means of creating positive differentiation between you and
your competitors. Why I actually mean here is that depending on what niches, and especially if
you're a business, but this is also trips as well. There are gonna be other people
doing what you're doing. You want to position
yourself in a unique place. You don't want to just be doing the same as everyone else. You want to be doing
something better, something more significant, something that your audience
should be interested in, something that,
something that should be more interested in than
that of your competitors. So you really want
to think about the things that
are gonna make you definitely are going to
make you stand out with, are going to drop people then possibly away
from competitors. So that's the way I sum that up. Step forward, develop
your brand messaging. No way all this makes
sense similar to brand positioning or
market positioning. So this is about how your brand communicates
with the outside world. What are the key
things that you want your brand to be remembered for? How does your messaging differentiate you against
your competitors? Now again, this is much
like as market possession. This is about differentiating
yourself from competitors. So your messaging should of course be orientated around
your market positioning. But it should be
more about how you communicate with your audience. How do you kill people, and what are the key
things that you're saying that actually get a good response from people that actually help you
grow your audience. Again, in the strategy template, you'll see hopefully the
differences between them and some tips on how to It's
defining your brand message. In step five, you want to
analyze the competition. I've already talked a little
bit of a competition here. But you do need to know what the competition are
doing and how you can be better than analyzer content and focus on understanding
what's working for them. And that's really you want to pay close attention to your competitors
and what they're doing and what's
working for them, and also what's not
working for them. You want to see what they're
doing isn't going too well. So you can avoid making the same mistakes
that they've had. Can't overlook this part. You should really spend
some time looking at your competitors and
what they're doing, and how you can do it better. Step six, feign
content inspiration. This may come from
your competitors, maybe, but hopefully it's coming from different
sources as well. So you want to research what content people like
in your niche. Like I've just said they have. They might be looking at
content from your competitors. But there also may be other content in different
issues that we're looking at. So regardless of what
industry you're in, there will likely be
someone already clean content about wherever
it as you do, take the time to
research content on tiktok and follow the steps
on the worksheet tantalize. You want to find good pieces of content that you think are
relevant to your niche, where people like them and maybe incorporate certain aspects of that content into
your TikTok content. Step seven, you want to
create a content calendar. This is probably one
of my favorite things. I would definitely recommend, above all else that you create a content calendar
because this will give you a serious mixed structure and we'll just really,
really help you out. The social media manager
that works for bamboo media for we have a content calendar
internally that we use. And we also provide
a content calendar for every client that works with us on social
media marketing. It's a really useful thing. It just works. It just creates a gives you that structure that you will not have if
you don't use one. So you need a plan and
you need structure. Creating a content calendar
is one of the best things that you can do when it comes to developing your Tiktok strategy. We use content
calendars internally. Like I've already said there. Why we do is you want to create your content calendar following the steps in our worksheet. But really you can do
this in a spreadsheet. You can do it and this kind of book that
this person's got here, I would recommend you
do it in a spreadsheet and it will just be
much easier to track. But you can use
tools like laser, which is what we use. Next up we have track and
analyze your results. In a per year. We can only
understand what people like when we measure
the response. So on tech stock,
you need to pay close attention to watch same profile visits reached
audience andrew rate of growth is
important to measure your results so
you can determine whether what you're doing
is actually working or not. Like that for me, they're kind of sums up and
I can just leave it there. But you want to eat. You have to understand what's working and
what's not working. And the only way to do that as to look at your
performance metrics and understand them
and really spend time thinking about them and
how you can improve them. Because the thing is that
when you put content in Tech Talk and like any
other social media platform, people will tell you by
how they respond to it, whether what you're doing
as good on our brother, it's actually going
to aid your gloves. So you gotta, you gotta track and analyze
your performance. And again, there's more information
about this on the worksheet. That's it That sums up
coming up with a strategy. Next up, we have optimizing your TikTok
account for success, which is a super
interesting one, also really straightforward one that is totally
beginner friendly. So let's jump on to that now.
4. Step #2: Optimize Your Account For Success : Okay, In this lesson we
are going to be talking about optimizing your Tik
Tok account for success. And all you have to really do here is just follow the
steps I'm talking about. And this lesson is to get good tech stock
account an order. Firstly, why should you spend time optimizing your account? Before you begin to implement the tech talk strategy
you've been working on, you need to get your TikTok
account ready for action. This means deciding
if you should use a personal or business
Tik Tok account and optimize in your bio. Those are the two things
that really comes down to, and it shouldn't take
you long to do this. So should you use a personal account on TikTok
or a business account, which one is better
route to success? Both the personal and business TikTok accounts
have the benefits. And I'm going to break down both of the different
benefits here. The main benefit of
a personal account, as you will have access to all sense on a business account, sounds will be limited, so that means you'll
only have access to commercially licensed sounds. And the main benefit
of a business account, as you can have a link in
your bio from day one. On a personal account, you need to have at least
a thousand followers. There's a little bit
of a drawback on the business account because
signs will be limited. And then there's a
little bit of a drawback on the personal account because you won't be able to
direct people to a link. So it was a couple of pros and cons here
just to keep in mind, those are really only
the main differences shared with other little things. But fundamentally, when we talk about the
definition between them, this is what people
will talk about. When it comes to
optimizing your bio. There are a couple of things that you want
to keep in mind. You want to make sure
that your username and display name a clear, relevant and keywords optimized. Make sure they're
consistent Western names that you use on other platforms. And this will make it easier
for people to find you and remember you and you can see there that I've highlighted. And just so it's clear, what is the username
and what does the display name and making
sure it's keyboard optimize. My opinion, really important, but that's coming from
me because I do SEO, spent a lot of time
optimizing content, but you really just want to make sure it's easy for
people to find you and there's consistent across all of the platforms that you're on. Next up, you want to add a link to your bio to drive traffic. So you only get one
link, so make it count. And of course, like we're touched on in the
previous video, if you've got a
business account, you'll be able to do this. And if you're not, you probably wouldn't unless you've got
a thousand subscribers. So I'll leave that up to you. But yeah, if you want to add
a link to drive traffic, much like Instagram on tiktok, you only get one link. So it's essential. You make
sure it's an important one. And obviously I've already
mentioned the second there. But you can see that that's
where the link will show. If you have a link on
your TikTok account. Next you want to choose
a great profile picture. This is your opportunity to
catch people's attention. Choose an easily
identifiable profile picture that has a true
reflection of your brand. For most people
taking this course, it will be your logo
for your business. But you may want to use a
picture of yourself if you have a personal brand or if you're an independent creator. And they have some
profile picture examples just to make it
absolutely clear. This shows the difference
between business account. If you're using it for
business purposes, an exterior account of its orientated around
your personal brand. You'll use a logo or use a picture of yourself is
basically what I'm saying. Step four, you want to add
an pharmacist description. So you want to tell
people who you are and why they should
care, play much. This really is a
great opportunity to someone else who you are and why people should follow you. You want to think
about the message you want to convey
to your audience. Maybe refer back to your
marketing strategy and CEF, It's then you've got the air can apply to your description. You want to use
relevant keywords to optimize your account for
Tiktok search engines. Step four, step five, you want to include
a call to action, so you want to drive people to your landing page or website. The purpose of this
really as to entice people to check how your
landing page and website. And this will encourage
your audience to click on your link and move them
deeper into the funnel. So if you're selling something and you're almost all of you, Welby, or at least
I hope you are. The color section is really
just to entice them to buy and really check out
what you have to offer. And this is something that I
would definitely recommend. You want to connect your Instagram account and
YouTube channel to tech stock. Integrate your Tiktok of
care with other platforms. You can add your
Instagram account and YouTube channel directly to your TikTok account
as a means of driving traffic to
other platforms. This will help you
grow your audience across platforms and
expand your reach. So this will help a
lot like what I found, at least what I've seen a
lot recently as a lot of people have been able to grow
their Instagram accounts, mainly because of a lot of their federal traffic
they're getting from tiktok by clicking that button. So it shouldn't be overlooked. It really help distribute the attention you're getting on tiktok to other platforms. And really, really well age your overall growth if you
really get things going. So just keep that in mind. Yeah, it's all really
straightforward stuff and here are my final thoughts. At the end of the day,
your tech talk bio is really important and it can make all the
difference when it comes to whether your
account will grow on. Not really because it's the first thing
people are gonna see. They're gonna get
an idea of what your brand is late
in who you are, just by your description
and just by your bio. It just something you
just want to get right and just spend, don't rush it. Just spend the time you
need to spend on it to get it right and move on. Next up, we are going to
be looking at step Street, which is best practices you
should follow on tech stock. Now we're getting more
than its implementation. So the things you
should already have, your strategy, your account should be optimized
and ready to go. Now we're gonna talk
about best practices. So let's do it.
5. Step #3: Good Practises You Should Follow: Okay, so the steps that
we're gonna be talking about here as best practices
that you should follow. There are four key pieces of advice that I recommend
that you follow here. The first one is pay attention
to the latest trends. And you won't be able to ignore what's trending
on tech stock. Mainly because TikTok
is electrically bell. On the back of viral
content that's actually on the platform is not something that you'll
be able to ignore. Focused on identifying
training sounds and content trends and use
them to grow your brand. You might feel like
you do in a niche where trends aren't really
that relevant to you. That's fine. But if you asked you to submit growing and
you really want to do it, I'd really recommend
getting on the back of trends wherever you can and make them relevant
to your niche. Number two, as partner with
creators or vice versa. Some of you watching
this course, you might be business
owners and you're looking to grow your
brand on tactile, or you may create those looking to grow your personal brand. So regardless of
what one you are, one of the best ways to grow and Tiktok as a partner with others. So if you're a brand, partnering with a
creator can help get your brand more exposure. And if you're a creator, partnering with a brand
is a great way to monetize your content creation. That's really you can make
partnerships with people. You should definitely do it. Next up, you want to make sure you're publishing
content frequently. This might seem really, really obvious and
I totally get why. Because you, for all of us will hear people saying
that all the time. But you have to
post frequently on TikTok and you have
to be consistent. Tiktok isn't like
other platforms, so you can't post too often
on tech stock, on Instagram. You can post too often in a really annoy people on Tiktok. That's not the case. You're not usually
going to annoy a lot of people by posting too
much on tech stock. So if you're really
prioritizing tech stock as a, as a social channel,
you want to aim to post between one to
five times per day. Mortar if you can, but I don't see many people posting
more than five a day. While it's best to post
as much as possible, you want to ensure
you can manage the workload and
stay consistent, so don't push too hard. Yeah, sure. Post as much as you can, but you want to make
sure you can stay consistent and it's actually
a workflow you can manage. Lastly, don't
sacrifice the quality of your content
just to post more, which is kind of in line with
what I've seen previously. You just don't want
to bite off more of the country pretty much. And number four, you want to keep your
videos short and engaging. Now, I have
first-hand experience West talking too much on TikTok and not being more concise
in what I'm saying. But TikTok is not the place for a long form value at the
time of making this course. So there's actually an
update that came out that it seems to indicate
that TikTok is going to try and take on
YouTube by allowing ten minute videos to be posted. I think that kinda
gets away from what Tiktok as and I think they're gonna struggle with
that quite a bit. And plus nothing, nothing's actually came into effect yet. But as it stands right now, short-form video is definitely what you should be focusing on. So you should be
looking to squeeze the most amount of information
dependent on your niche. Enter the shortest
video possible. You want to strip
out all the stuff people don't actually
need to know. So in my case, I
get too technical and I talk about things that probably isn't that relevant
to a lot of people. When really I could shut down, say it in a much
more entertaining and attention grabbing way. Here the best-case is on tiktok. Know how to hold the
audience's attention was shot engaging and
entertaining videos. So keeping your video sharp will naturally result in a
higher engagement rate. That engagement rate is going
to have quite an impact on how many people tiktok
shows your video too. So keeping your video
shot and engaging as a really important thing here that you're going
to want to keep in mind. I said that's the four
key best practices that I can recommend to you. Next step, step four, I'm gonna be talking
to you about the Tech Talk user interface and the process you
should follow for creating really great content. So we'll jump into
the next video.
6. Step #4: Follow This Process For Creating Amazing Content: All right, so step four, I am going to be
talking to you about the process you should
be following for tracing amazing TikTok content doesn't really have to
be that complicated. Creating things on TikTok
is really straightforward. Actually, I'm gonna
be talking to you about tech stocks
user interface. And I'm gonna be showing
you how to actually create a video on TikTok. So let's jump into it. So firstly, let's talk about
the Tech Talk interface. Tick tock. It has a very simple user
interface and it's really, really easy to navigate. And many people would argue
that TikTok has taken all of the best bits from Instagram and differentiated to
focus only on video, because obviously Instagram is still quite a bit about photos, and obviously TikTok
only do video. I'm actually going
to hop on my phone. I'm going to show
you exactly how to, or I'm going to talk
you through rather the Tiktok interface and how
it all works and stuff. Let's take a look at this now. When you go into the app, but you'll see that you'll be taken to the four-year page. Now have lots of
different content on it and relevant to wherever
you've been looking at. And you'll always
go there when you initially go on to the API, always go back to the 40th page. You've got a following tab
up at the top as well. So if you're following
people and you only want to see people you're following,
you can see them there. You've got a live
tab at the top too. We can see live videos. You can scroll through them. Obviously, you can search things to the right-hand column here you can see
who the creators. You can see the number
of likes of videos, got comments, shares. And you can see down the bottom here what sounds a
person who is using. Then obviously you've
got the description, the username of the individual. And if you want to check out the profile, you
just swipe, right? So it's really,
really easy to use. It's super, super simple. And that's the homepage. That's pretty much
what there is to it. You just scroll and I'm sure you probably know that because
you probably use TikTok. If you want to explore. You can go and
discover different things as you can see here. Again, if you're looking
for different content under different categories, the discovery pages is
probably really, really good. If you are doing some research,
some content research. You'll add your inbox in here so you can see who's
following you. And then you will have your
profile just like this. No. As far as it goes, That's it. Then if you want to
create any content, you just click this button
here to get started. And you can see there that I can see myself as I'm
making this video. That really is that when it
comes to user interface, I'm going to talk about all the definite effects
and stuff you can use when you're actually creating
videos in a second. But as far as
user-interface goals, this is kind of what
tech talks all about. It's really
straightforward to use. It's not that complicated. And everything, everything that you need
is a few clicks away. That is tech stocks
user interface. With that being said,
let's talk about how to record and publish
a video on tiktok. So the process for creating TikToks is very
straightforward and there are lots of nasal to native
tools on the app that you can use to help you make
your TikToks more engaging. And you don't have to use
third-party applications to make TikToks. And when I say that, y actually mean is that
you don't have to rely on Premiere Pro to
edit videos and study. You can do all of it on
TikTok and it's honestly, it's such a great
platform for that. For video editing is really, really good and it's
really easy to use. And that's what we're
going to talk you through in the next slide. So let's continue
with where I was. I'm gonna go back to Tech Talk. I'm going to hit Record here. Sweet, so I can see myself and obviously you can see
me as I'm recording this. And what I'm gonna do
is I'm just going to create a tech stock and will run with it and
see how we get on. It probably is definitely
not going to be a field tech stock is gonna be a little bit of a tech talk, but just to
illustrate the point. All right, everyone,
I'm currently making a course for
our Skillshare on how to grow from 0 to 10 thousand followers and
using our five-step process. So if you want to
check out that course, all you have to do
is click the link in bio to check it out and you have an affiliate link
there. Alright, cheers. You can see there I've just recorded Tiktok or at
least part of one, at least on this course. What we're gonna do is just hit, well actually before I had done, let me talk you through
some of these things. Off on this right-hand column. You could flip, want to flip it around and
record different things. You can change the speed of your TikTok so you're
recording a different speed. This is really useful
if you're trying to fit a line and you're a
bit stuck for time. You can filter. You've got lots of
different filters, just like any other application, which I can't see how
much of a fan off, but nonetheless, they are there. You've gotten hence, you
can see I've obviously, I've got smooth on your teeth. I'm depths. Again, not as
if done that much for me, but they're there and you can select a bunch of
different things if you want to highlight
Europeans on tiktok, you've got tamer as well. You want to start countdown for your recording,
anything like that. That's it. That's all you really got
on the recording page. But then if we just hit that
tech in either we go along, I'm going to turn
my volume down. But what we've got here, when we go through
to the next page, we've got a bunch of
different things. Actually. We've got
obviously filters again, No Tiktok watched with clips. So when you press the film button each time
that acts as a clip. So if I go to edit clips, I can I can edit the length of the video if there's
something I don't want it, I can get rid of it. We'll just save that
because I'm not going to be adding
this too much. There's voice effects I can do. Which, yeah, if you want
to make funny videos like the F that we super-helpful,
you can do a voice-over. If you'd record contents there on your phone
or on anybody else and maybe you didn't give her analysis
of at the time. And you want to give them one. You can click that button
and do a voice-over. You can add captions
to your videos. I'm Scottish. I tend
to add captions wherever possible. To my videos. It just helps when
people are listening. Yeah, I think it's quite good to add captions that he can. When it comes to usability
point of view and people that may have maybe can't
hear or stuff like that. You really want to have captions and it's probably
a good thing to have. You'd get enhanced again.
You can enhance the video, may make it look a bit better. You can have no yesterday
just to review. Got a lot of background nice. Down the bottom here. This is where you
add your signs, which is pretty important. So you can add whatever
standard you want. You can search for new sounds.
You can see what's trends. Which again pretty useful. You want to be using trends
and sense where possible. Again, you can more
effects you can add. Like if you want to. In this course,
throughout this course, I've been talking about making
your videos more engaging. I didn't affects
whether irrelevant, it's probably a good
way to do that. What I found on TikTok
actually as f's, you've got lot shock clips that create a lot of
movement and the video, it really hurts people and
really keep sort of tension. And it can be really
good. You get taxed here. Let's just add check. Tiktok, something like that. I can place it wherever
we want to make it bigger, etcetera, etcetera. Then we get stickers.
You want to add different stuff to your
textbook you can do that is quite similar to Instagram
stories. Obviously. That's going to all the features there that would edit
that play about with it. Do I want it to make it FET what I'm looking for
and then I would hit Next. Then here you can add a
description to your video. You can add a
couple of hashtags. You can mention people
are at other videos. You can tag people wide
recommend you do actually, let's point is if you've
got some more options, you can see that I've got a load high-quality
video uploads. You may not want to
do that if you're using your cellular quite often, but if you're on wifi and
you're quite comfortable with, then you probably
will want to upload your TikToks and
a higher-quality. Otherwise, we'll upload an SD which you probably don't want. You can also have
auto-generated captions. That'll be default,
I'm pretty sure. But the thing I'd point
out with that Tiktok is not that smart when it comes to getting
your captions right. So I would always do
them manually if you, if you are adding captions
and English planning content, it's a bunch of stuff there. I would always keep, you
want to allow comments? When we're talking
about engagement, Juliet and the stitching
is a good way to, like if people want
to interact with your content, I think
you should let them. Anyway, the last thing you
would have as your cover, so Eigen my Tiktok there. If I want to select a
cover, I can click there. I can add a sticker
and I can put new course, new
Skillshare course. I put that there or something, something like that,
something to make it pop. Then save that head posts
and then that would me, that is literally how easy it is to record and publish a TedTalk. Stop recording there. That's where we're at. So next up, we've got
rinse and repeat, I'm going to be step five. So hopefully that
video was useful. If you've not used Tiktok
before, you want to. You just wanted to
see how it was done. But it's a really
easy platform to use. Like anyone can pick up. Yeah. Let's move on
to the next one.
7. Step #5: Rinse & Repeat: Consistency is Key!: All right, so the final
step in this process, as rinse and repeat, all we have to do is simply repeat the process consistently. I kind of hinted at this, I've actually not
have mentioned this through the entire course, but consistency with any
social media platform. But I think TikTok
in particular, consistency is key and without consistency with the following, this process consistently
overtime shorter In, put the work in and
getting content out, it might not be worth it. And I genuinely believe that consistency is the only way to actually grow
on the platform. I've seen it for our clients. We do a bit of tiktok, but we'd maybe don't do
it as much as we should. But particularly on the
client side of things for us, on a brand side of things, consistency is a thing that
whens every single time, if you consistently show
up and put content out and your regulars with it and
you really put the taming. And that's where you're going
to see the best results. It's not enough to
just post once in a blue moon and hope that will get you the results
you're looking for. You have to show up every day. And it's that simple. There's not much to that one. That is actually
what you have to do. You just have to
show up every day. You have to put content out, you have to trust the process. And just gradually you'll see things grow and
you'll see things move. You're not going to see, you're not going to get
that instant gratification from one video. You may, because it's tiktok
and everything can go viral, but it's very unlikely
for that to be the case. So up next, we're
going to go on to, I guess, important
steps here for you. And I'm going to go into,
so we've got this one here, and it's about live streaming. So let's move on to that next.
8. Bonus Tip #1: LIvestreaming Goes Further Than You Might Think: All right, so bonus
step number one, as livestreaming goes
further than you may think. So again, it's like another really straightforward
thing that you can do, but they can really make the
difference to your growth. So I would say this is one
of TikToks best growth hacks to really engage with your audience and
attract new followers. All right, so once
you hit around a thousand followers on TikTok, you will unlock the option
to do live streams. And you shouldn't
ignore this option as it may increase your growth dramatically by exposing
you to new audiences. It's also a great, unfiltered way to interact
with your audience. And if your data, you can also make money. It's protect hot lives
by guessing donations. So it really is a good thing to do is
a good practice to get into once you hit that
100 thousand followers mark. Again, it's something
that I've seen work really well for our clients because it's a really
transparent way firstly, to engage with your audience, but the way tech talk
live-streamed works, it will actively exposure to
new people constantly eat, maybe even more so
than a tech talk, one of your TikToks we'll do while you're at
that point and growth. So I would really
recommend that. And like I said, it's a good practice
to get into. That's the first born is set up. Next we have thumbnails
to talk about. So let's go on to that now.
9. Bonus Tip #2: Make Your Thumbnails Engaging: The next tip that
I have for you, estimate your
thumbnails engaging and actually spend
time making them engaging because they can play an important
part in your growth. What thumbnails do generally, generally across the board regardless of what
platform you're on, is that they will play quite a significant part in
your click-through rate. So how many people, but actually see your video
pop-up somewhere. How many of them actually click on it and view your video? The reason why they don't
seem like very important. The reason why they
don't seem like a very important
thing on tiktok is because most of the
traffic that you get will come through the
For You page in Azure. Know, if you go on to
the four-year page, you don't see any thumbnails that can lead to
anyone to think that, well, they don't matter
because it's not really going to get seen. I don't think this is true. I think thumbnails still play
quite an important part. And your TikToks, you want
to keep them on brand. You want your feet to look good. Bond top of that,
your videos are not only going to
pop up on the page. And then the long run, the
likelihood is pop-up on tags. They're going to pop up
in people's searches. They're gonna get
recommended to other people. And that your thumbnail could actually be the
difference between someone clicking on
your video or not. So while it may not
seem that beggar thing, when you're just
getting started, you want to make
sure that they're on point and you're
happy with them. That's basically what
I'm getting at here. And it should have a positive impacts on your
click-through rate. That's number two. The last bonus tip
I have for you is to focus on quality
over quantity. So we'll get onto
that in a second.
10. Bonus Tip #3: Focus on Quality over Quantity: Alright, so we're on
the last bonus step here that is focused on
quality over quantity. This for me, I think, is one of the most important
things I'll touch on in this course because you need to get the SRE if
you want to grow. Not just on TikTok, but on any platform. It's really important
that you know, that quality comes first
and quantity comes second. You have to try and raise
the bar and your niche. And depending on
what units you're n, This may be quite a tall order, but you have to do what
you can in order to grow. While quantity matters, if
you want to grow on TikTok, it can't be at the
expense of quality. If your content is sub-par, it will definitely
hinder your growth. It, and it really just
says worth putting in that extra time and effort to make your content exceptional. It will really make the
definites to your growth because people want to feel entertained. They want to feel like watching something that the
deem to be valuable. Let's watch the time. And the only way for
your audience to feel that way as if you really put an effort into your
content unless, well, make you stand out from the competition in your niche. It's something that you really have to do if
you want to grow. And that's it. We've done it, we have finished this course. So let's jump onto the conclusion and talk about where we're
gonna go from here.
11. Conclusion: Where To Go From Here… : All right, So thank you so
much for watching this course. I really hope you've gained something from it
and that you can now go ahead and begin growing
your audience on tiktok. If you like this course, it would be great if
you could leave us a review and
definitely followers. If you want to see more
digital marketing courses like this for Extended Learning, you can also head over
to ambulate academy. I've left a link for that
in the class description. So other than that, thank
you again for watching this course and I will
see you in the next one.
Aidan Brotherhood, Building things
