Transcripts
1. Introductory Video: So the marketing world is
currently experiencing its biggest revolution ever
through short form content. Long story short, anyone who has a phone and knows how to
use it, create, upload, and distribute videos to
the correct algorithms will get hugely rewarded from this crazy opportunity that
has been created right now. Now, out of all of the social media platforms that
have been created, TikTok has been growing
exponentially every single year, and it's actually the
best platform for you to understand and
leverage if you want to learn marketing through
short form content. So that's exactly what we're doing in this course right here. This course is your
one stop destination on how to strategically plan, so create and edit content that resonates and
sells through Tik Tok. So regardless of if
you're a creator or a marketer looking to
expand his horizons in the content world
or you're simply running your online business and want to generate more sales and more leads to
your digital product, this course will
serve you perfectly. So during the past
five years that I've been professionally
creating content, I think that I've produced more than 10,000 content pieces. I've attracted hundreds
of thousands of subscribers and hundreds
of thousands of followers on my accounts, and, of course,
hundreds of millions of views across all platforms. From planning your content
to uploading and scaling, I know exactly the problems
that you will face. And in this course, we're
solving all of them. So more specifically, in
this course, right here, we're going to be starting
by analyzing why we're choosing TikTok over all of these other social
media platforms, how to identify your
target audience and tailor your content to a specific target out
to maximize your reach, what content works,
and what content doesn't work on TikTok,
so you should avoid. We're going to be planning
a content pillar strategy, so you'll never run out of
content ideas ever again. We're going to be discussing
about filming and adding intention behind every single
video that you produce, mastering hooks,
mastering attention, and knowing how to retain people that watch your
content throughout. So you scale exponentially. And finally, I'm going
to show you how to add the correct calls to action on your videos to turn all this attention that you will be accumulating into profit. So I'm very excited
to have you here. I'm going to sing in the
first lesson of a course.
2. Your Class Project: Welcome the course. I'm very
excited to have you here. And in this very
short first lesson, I'm actually going
to be elaborating on the class project that you're called to complete by
the end of this course. So the class project that I want you to
complete is that I want you to strategize,
shoot, edit, and upload your first short
form content video on TikTok and share a link with us in the class project description of this course right here. So, again, in the class
project description, I want you to paste the link
of your first TikTok video that was shot based on the principles that we discussed in this
course right here, and I will be personally review every single one of your
class project submissions. This is an awesome
way to connect with me as your instructor and also the other students that
go through the class, right? So thank you much for
being here again, singing the first
lesson of the course.
3. Unlock TikTok’s Marketing Power: Ladies and gentlemen, I
would like to welcome you to the first lesson of the course and in this course
in the first place. Now, the reason why
you enrolled in this course is due to the
fact that first of all, you understand the value of organic content and
social media marketing, and you want to take things
to the next level by tapping in potentially
the most, let's say, viral way to market
your services, digital products, or
pretty much anything, which is with short
form content. On top of that, you pretty
much enrolled in this course, because you know that the best short form
content destination at this point of
time is Tik Tok. And you're right, there's
a huge opportunity, right, to understand the
TikTok algorithm and to grow inside of TikTok without needing a huge
amount of followers or, again, a huge amount of
content or crazy productions. It's possible, and you're
going to find out how to achieve this desired outcome of yours in this
course right here. Now, in this first
dozen of the scores, we're pretty much going to
be analyzing why Tik Tok. Right? Why should you
choos TikTok over other social media platforms? And you might think that you know the answer
to this question, but it goes way deeper than the superficial Tik Tok promotes my content more
than other platforms, right? So in this first lesson
we're going to be dicussing about
unlocking the power of TikTok in today's
marketing world. Again, thank you very
much for being here. Let's dive in this
awesome course. So unlocking the power of TikTok in today's marketing world. Now, we all know that TikTok
isn't dances anymore. What happened in 2018 to 2020, it's not just the case anymore. TikTok is literally potentially the most powerful platform at
this point of time, right, to reach your
audience organically, which is a huge plus. At this point of time, again, organic growth is
literally where it's at. You can have negative
client acquisition costs if you market yourself correctly
through these platforms, and if you analyze these
algorithms correctly, you can drive traffic
to your products, to your services, right,
wherever you want, and grow fast without spending
a single dime on ads. And this is the whole
value proposition of this course right here. We are going to
be analyzing ways to run TikTok ads
and paid traffic. To your course,
to your services, to your digital product. But the most important thing
that I want you to take from these lessons
right here is that you don't need to be investing
tens of thousands of dollars on ads and
becoming an expert, let's say, person
that runs ads, right, it's way actually better
for you to understand how these algorithms
work and how to hack these algorithms with awesome
engaging content, right? Now, there's a huge
shift in attention. As you can imagine, and
as you know already, people don't spend
tens of thousands of hours on Google anymore. They don't even spend
that many hours on YouTube TikTok has absorbed all of the attention
spa of people, right? Attention lives in short form content at
the moment, right? And pretty much, if you
as a business owner or as a marketer aren't marketing your services on
TikTok or aren't know, creating short form
content on TikTok, then your competition is, and you're going to have
a huge problem. It's, of course, widely known that attention is
the new currency, right? It's very straightforward
how to again, convert attention into dollars
through these algorithms, which is something
that we're going to be elaborating on the scores
right here, right? And due the fact that
attention is the new currency, and attention is currently
living on TikTok. This, of course,
turns our eyesight as marketers in this
new awesome platform, which is not that new, but
you get the point, right? So let's talk about
the numbers of TikTok. We have over 1.5 billion users worldwide from all of the
different countries, right, which can be targeted using specific tips and tricks that we're going to be talking about in this course right here, how to target people
from specific countries. The average TikTok user spends more than 95 minutes
per day on the app, which is way higher than the average potential
potentially YouTube, right, user, right? Which is a fact
that contradicts. These are two facts that
contradict one another to the fact that that Tik Tok, it's just a matter
of ten second video, ten second video,
15 second video. But on YouTube, usually, we're talking about
long form content. We're talking about,
like, ten minute videos, right, 15 minute videos. But at the end of the
day, people spend more time on TikTok
because they are absorbed by the short form
content. That is loaded there. It's available in more
than 160 countries, and 90% of users open it
multiple times a day. You've probably seen
it yourself, right? Nobody logs just once a
day on TikTok, right? People open this up
multiple times a day. When they have, let's say, time to kill, they open TikTok, which is an awesome
way for us, right, to step in as marketers and
market our products, right? Of course, this is an
unmatched screen time. Now, organic reach has seen its ups and downs
throughout history, right? But it really depends
on the platform, whether your organic reach will be successful
or not because platforms give or
take to new creators. What do I mean by
that? There was a point in the history
of YouTube where new creators had actually a
very hard time growing there, which meant that
only bigger creators with big subscriber numbers and big audience numbers were able to sustain their
ecosystem of content, right, and they would
dominate the field. Now, in the short run, this actually made sense to these platforms
because you logged into YouTube and you saw these big YouTubers creating
these awesome videos, but it created a new
problem down the line. And this problem was
that smaller channels weren't being created due to the fact that they
wouldn't become popular. They wouldn't become successful
due to the fact that the algorithm was designed this way and nurtured this way. This all changed with
short form content. In short form content, suddenly everyone was
starting from zero. They all have the
same playing field, regardless of if you're
casing esta with 10 million followers or a random person that just started a TikTok
account, right? You absolutely had the
exact same opportunity out there because if your video was not engaging and did
not resonate with people, it wouldn't be recommended
in the F you page. And this is our huge
creative advantages as marketers in TikTok, right? It's the fact that we don't need a certain amount of followers
or a certain amount of subscribers or a certain
amount of watch time to hit the algorithm.
And this is huge. To state as simply as possible, the algorithm rewards
good content, right, not big accounts. So you can literally go
viral with zero followers. I've done it multiple times with zero followers,
and you can do it too. Now this, of course, is a complete other story
of democratized growth. You see the for you
page of TikTok, which is a page in which
you do not control the video that comes after the
video that you're viewing, all you do is swipe up
and get the fact that these algorithms are so
nurtured and so well trained, based on the data and based
on your consumption habits, they know exactly which video to recommend to you based again
on your consumption habits. This means that Again, what Tik Tok shows you is what performs
better as simple as that. So it literally doesn't
matter who you are. What matters is how
engaging your content is. Everyone gets a shot. Having 10 million followers
doesn't mean anything. It just means that
you have proof of an awesome track record of multiple successful
videos. That's it. It doesn't mean that
your next video will gain 10 million
views or zero views. It really depends
on your content. And this is why in
this courset here, we're going to be stressing
about the importance of creating quality content. I'm going to show you tips and tricks on how to make
your videos pop, right? Now, on top of that, many people think that Tik Tok
is only for Gen Z, which is absolutely
completely wrong. Yes, Gen Z loves Tik
Tok, but check this out. 40% of the users are
25 to 44-years-old. This means, and we're talking
about people that have high purchasing value
and they're the dream, target avatar of multiple
different industries and multiple different brands. We got professionals on
TikTok entrepreneurs and buyers who are watching
multiple times per day, right? Every niche has a corner
in the platform, right? And TikTok is really not just a trend.
It's a business tool. It's a new way of living. It's a new way of media. Attention is transitioning
to this platform, right? And you would be fool not to
capitalize on this awesome, democratized way to produce, distribute and market
content, right? Of course, brands are
catching on because they know that where attention
flows, money goes. And again, pretty much
every single brand is now hopping on the train
of TikTok from solo creators to global brands, everyone is using
TikTok to either, again, promote their
product launches, give out behind the
scenes content and drive engagement are their
brand or under audience. They want to direct their
sales, brand awareness. And again, as I mentioned previously in this
lesson right here, if you're not on TikTok, chances are that your
competitors will be on TikTok to grab the attention
of your target adder and capitalize
on it, right? So what does this mean for you? You know, a person that wants
to understand how TikTok marketing works and wants to
leverage TikTok to again, potentially drive
traffic to a service, to a product, to a
business, right? So again, whether you're
selling a product, offering a service or
building a personal brand, which is also a very
highly leveraged activity, TikTok gives you
the fastest path to attention and lowest
barrier to entry. This is huge. This is
a huge opportunity. I honestly imagine
back in the day when the only means of media
was television or radio, how hard it would be for you to capture
people's attention. It would almost be impossible. You would need a huge studio. You will need microphones,
cameras, lights, rent, and stuff, but now you can do
everything with your phone, which is an awesome opportunity. It's not gonna last forever, and that's why you're
very lucky that you're now again studying it, right, and applying
it to your business. So this court right
here is, of course, designed to show you how to take full advantage of this
opportunity, right? So at this point,
you understand why TikTok is a complete
game changer. The tension is here,
the growth is real. You don't need to invest money
in ads to grow on TikTok. You really don't need,
trust me, right? There's a wide open
opportunity here, and here's the real key. If you don't understand
how the algorithm works, you'll just be guessing. So the point of the
scores is to show you how TikTok algorithm
works and how you can master it for your
marketing journey. So coming up, we're going to be understanding the algorithm, and we're going to
be breaking down the exact signals TikTok looks for so your content can land on the FU page again
and again and again. They're going to
be a serial winner with your TikTok content. So thank you very
much for being here. I'm going to see you in the
next lesson of the scores.
4. Crack the Algorithm Code: We talked about the
general approach of TikTok and why, again, short form content
is the future of content and how
the best platform of short form content
distribution is TikTok due to the
democratization, again, of content distribution. So now it is time to
reverse engineer what gives us this opportunity to
market our content and our services and our businesses through TikTok in
the first place. And this is the
TikTok algorithm, the so called TikTok
algorithm, right? What does this
algorithm value, right? And what will lead
you to understand and utilize this algorithm right here to the Mx,
which by the way, is a skill that if you
understand and apply correctly, it will literally change the way that you
transact with people and the way that you market
businesses and services. So let's talk about
understanding the algorithm, how TikTok decides who sees your content and how
to make it work for you, which is again, one of the
highest leveraged skills that you can learn in
today's day and age. So why does this lesson
right here matter? You can post daily you can follow trends and
still get no views. Most YouTube channels
unfortunately get no views, and no views on Tektok
means only, let's say, 500 views, 1,000 views.
Why does this happen? It happens because you're not feeding the algorithm
what it wants. The algorithm has
certain spots which are tightly associated
with your region, your location, and
target audience that you're trying to
attract with your content. The saturate here will show
you how to win this game, how to master
TikTok's algorithm. So the Tik Tok algorithm is
pretty much the F U page. What you want is you want your video to land
in the FU page. And here's the truth
regarding the for page. Every single video that you will create will be distributed
in the for page, and it will be tested there. So Tik Tok, first of all, gives your video to a specific number of
individuals in the FU page. It could be ten people.
It could be 50 people. And based on their reaction and the key
performance indicators that this video had on this certain group
of people, right? It pretty much chooses to either promote this
video further down the line or just keep
it and not promote it. Now, let's analyze the F U
page from its beginning, which is the home screen, pretty much where viral content lives. Everyone is in the F U page. No one is scrolling on the
following page of TikTok. And unlike Instagram's feed, the F U page of
TikTok is powered by performance, not followers. This is the huge differentiation
between TikTok and the other short
form social media, um, distribution applications. So TikTok decides who sees your content based on
how people react to it. If you can recall, we talked about this
previously, right, how these first initial groups of people react to
your content, right? So here's what matters
to the algorithm. The first thing that matters, and you can actually award
each one of these parameters, for example, watch time watches engagement and completion
rate with points. So you get one
point if your video outperforms other videos
regarding watch time. So did people watch
the whole video? As you can imagine, it's way more valuable for
Tik Tok to promote a three minute video
that was watched throughout rather than
a five second video that was watched throughout. So Watch timeim is definitely a parameter that the
TikTok algorithm takes into consideration, right when it comes to
promoting your video even more. Rwatches that's very important. TikTok is actually one of the few social media
destinations where consumers, consumers, meaning people that
engage with a platform can rewatch videos and actually
tend to rewatch videos. You don't get rewatches on
YouTube videos that often, where we only see rewatches on YouTube videos when it
comes to legendary videos or some videos that
you just just keep coming back to watch
because they're so awesome. But your average YouTube
video doesn't get a rewatch. The average TikTok video that is successful, though, does. So did people go back
and watch again, right? And there are certain
tricks that you can apply to make people go back to your content and
watch the content again. Engagement is also
a huge point here. So how many likes, how many comments,
and more importantly, how many shares and saves
does your video have? Shares and saves are more
important than engagement, like likes and comments. If you would at a score in your mind
regarding these parameters, I would give one point to likes, two points to every comment, five points to every share and five points to
every save, right? So again, likes matter, comments matter, shares matter, and saves matter, but shares and saves are more
important to your video. That's why you see videos
that are designed to make people share them with
others go viral, right? Because they just tapped on the share aspect and drove the engagement of the
video through the roof, which meant this
video will go viral. Completion rate is
also very big here. So did most people finish your video? What
is the completion rate? Do you see some viral videos
have 110% completion rate. This means that not only most
people completed the video, but many of them
watched the video twice or three times
or four times, right, leading to an
insane completion rate. So these are the metrics that
the TikTok algorithm takes into consideration when it comes to pushing your
video to more screens. I want you to take a screenshot
of this tide right here. And I want you to study, I want you to remember
it because this is what you want for your video. Ideally, you want a long
video that is watched over and over and over again throughout from
start to finish, and people like comment, share and save it. This is what you want, right? And again, out of all
of these metrics, I think that watch
time is the king. And I think due to
the fact that pretty much I'm talking from
experience here. I've created multiple
TikTop videos and I've created multiple
TikTop accounts. Right? And the thing is that if you have a five
minute video that is shared just and commented on and watched again and again,
it's just not enough. You want people to stick on your video and stick
on your profile and stick in the platform. So the thing is that
Tiktok doesn't care how fancy your content
is really doesn't care if you shot this content with a
camera and a lighting in a controlled
environment or you just shot this video with
your phone outside. If people stop watching
after 3 seconds, the video dies, right? As simple as that, it really doesn't matter with what you're filming this video. But if they stick around
People sees this as an asset, an asset to maintain attention
inside the platform. So it rewards you with reach. So congratulations.
Now you have reach. What is reach, right? You
can't contextualize reach. That's why in this
course here, I'm going to show you how
to turn reach and attention into something that you can touch as a
marketer, right? So retention beats aesthetics, and this is a huge point we're gonna be
discussing, right? And the things that you don't
need, again, perfection. YouTube TikTok is not
about perfection. You don't need crazy lighting. You don't need crazy production. Yes, sometimes videos that
have been produced with an insane production value and production quality
performed great on TikTok. That being said, you do not need these to perform awesomely
on TikTok, right? For example, in a fun account that I have
with my friends on TikTok, one of the most viewed videos. Okay, so all of our
videos are just shot with an iPhone,
pretty much, and we have literally like hundreds of thousands
of using this, um just fun entertainment
account of ours. But one of the most
viewed videos that we have was actually shot back in the day with a Sony
Android phone on 2016. And just simply because the videos entertaining
and it's fun to watch, people don't care that the
quality is so bad, right? And they keep watching the
video again and again and again because it's just
a funny video, right? So again, production, people
don't care about production. You need to keep people
watching, right? Pacing, storytelling and
intrigue matter more than year. And I would argue that intrigue is more important than pacing. It's more important than
storytelling, right? So micro engagement also
adds up in your video. So literally the algorithm, TikTok's algorithm
watches everything. So the people pause
to read the text. Also, the amount of
time that people spend just being on your
video. They don't care. Title doesn't care
if they're watching your video or just have paused and zooming
in on your video. They don't care about
this, right? You're still keeping them engaged, right? Again, a simple comment counts. Did they follow after
watching the video? What is the percentage
of people that watch the video and
followed afterwards? Every single little action that people take on your
video is a sign of interest, and it compounds, right? So it's very important to
try again capitalize on every single action that people can take to make your
videos pop up, right? The thing also is that
the algorithm is fast. It's not fair. So you can go viral within
minutes, literally on Tek Tok. You don't need to again, wait a month or wait a
year for your video. To increase exponentially. But the thing is that
everything's so volatile that you can have a video gaining
10,000 views a minute. And then after an hour,
nothing happens, right? So it all comes
down into, again, potentially also creating
a series of videos and driving people from one of your videos to the other video, right, and multiple
different videos of your channel to nurture
people even more. So there's no warming
up period for videos, just like there's on
YouTube, for example. Each video is judged
independently by its performance. And that's, again, we're
driving back to the point of democratized content that we
elaborated on previously. The thing with the
Ticktock algorithm is that you really don't
need to try to hack, you don't need to try
the finsta system. What you need to do is just
fit it with what it desires. So forget about growth
hacks in this course. We're not going to be
talking about like ten tapes and tricks or how to hack TikTok algorithm to just have exponential
growth, right? The key is pretty much
alignment, right? So you create content
that hooks people fast. You keep the tension high, and you encourage
natural engagement of people to your video. That's pretty much what
the algorithm wants, and that's what I'm
going to show you how to give in this
course right here. So let's recap what happened
in disson right here. You don't know pretty
much how TikTok things. We talked about all of these
different pointing systems of the TikTok algorithm. It pretty much
regards retention. It promotes engagement, and it really doesn't care about
your follower account, and you shouldn't also care
about your follower account. The only thing that you
should care about is how your content is
absorbed by the algorithm. If the algorithm
absorbs your content, you're doing something good. If it doesn't need
to change something. So in the next lesson
of the squares, we're going to be
comparing organic growth with aid growth. Right? And paid growth is going to be the number one
voice in your head, right? If your videos don't work out in the
beginning, especially. You're going to think to
yourself, maybe I should pay, let's say, $10 to, let's say, purchase
10,000 views. Maybe this could work, right? But trust me, this
happens to anyone. This is a thought that everyone has when he starts
creating content, and you should
fight this urge to pay for views on TikTok,
especially in the beginning. So in the next lesson,
we're going to be exploring why organic content builds long term trust and how to grow without spending
a single dollar. So thank you very much. I'm going to sing in the
next lesson of the scores.
5. Organic or Paid? Make the Right Move: You follow along the
two previous lectures, the next logical
thing that you should be asking for is, Okay, cool. So we know that TikTok is this awesome algorithm
and everyone engages with TikTok and TikTok is where attention is at currently
in short form content. Should I focus on paid traffic, right, and promoting my content, gaining views in unexpected way with paid traffic or
should I focus on organic? This is exactly
the question we're going to be solving in
this lesson right here. So in this lesson, we're
going to be analyzing and comparing the
similarities and the differences of paid versus organic traffic on your
content on TechTo. Now to briefly answer
this question of yours, comparing, again, paid
traffic with organic traffic. We should you focus on? The answer is right? Funny enough. The
answer is both. I'm not going to be sitting
here telling you to only focus on organic
because organic is free, and organic, again, has a negative client
acquisition cost. I'm going to tell you you
should focus on both. But first, you should definitely focus on organic and set the correct
foundations down, right? So again, this is what
we're going to be analyzing in this lesson right here. So Organic versus paid, why organic wins first? We're talking about
building trust, authority and community without spending a single
cent. So let's go. Now, the big question
here is, again, should you run ads on
TikTok right away? You see all of these big
profiles that hiring marketing teams from
businesses and brands, and they want traffic
immediately to populate their funnels.
The answer is no. You shouldn't be
running ads right away. In my personal experience
and in my opinion, when I've done this
multiple times and I've been in the content
space for, again, so long, I can guarantee you that
running ads right away is going to be an amazing
and very fast way to lose money, right? What you should be doing
is that you should be laying down foundation
with organic, again, traffic, seeing what works
and what doesn't work, and setting the
correct foundation in your content strategy
of your profile. And after again, you
know your purpose, right, as a profile. You know your target audience. You know you have outlined your target avatar and you know which content works
and resonates with people and which
content doesn't, yes, sure, you can
turn ads on and start gaining,
again, paid traffic. But first, you should definitely start with organic.
And here's why. If your content doesn't hook, it doesn't engage and
it doesn't retain, ads will simply just amplify
the problem. That's it. Yes, sure, with ads, you can pay for traffic. You can pay for people
to view your videos. But again, if the
videos don't hook, they don't engage and
they don't retain, ads will become
very expensive and they will harm your
business in the long run. You pay to push content
no one wants to watch. And we don't want this.
So organic lets you test, learn, and improve for free. And once you've tested, you've learned and you've
improved, then, sure, again, turn ads on and
start printing with ads. But first, we should all set foundation with organic traffic. And this is one of
the biggest mistakes that TikTok marketers do. They start with paid
traffic immediately without testing the waters
with organic traffic because you might
be an ads expert, a YouTube ads expert, in
Instagram Reels, I don't know, adds expert, a Facebook meta, ads expert, but you don't know. Actually, you haven't tested
the waters with TikTok. That's why it's very
important to test the waters with some free organic content. So People, again, do not, first of all, trust ads, right? That's a common
thing we'll know. They do not trust ads
as much at least as they trust creators that create organic original
content, right. So again, they trust creators, they trust stories, and
they trust consistency. And all of these can be
nurtured and created, and and satisfied
through organic content, and then we can double
down on them with ads. So again, organic content, its purpose is to
build your reputation, to show your personality, to make your offer
feel real, right? And of course, trust can be converted to sales
later on down the line. But I think that
every single again, Tik Tok marker should focus
on building reputation and showing personality if you're leveraging
your personal brand, for example, or you're building someone's personal brand to leverage for marketing, right? And then, of course, all of these nurtured
people, nurtured followers, could be cast in again, into sales later on, right? So again, authority
comes from consistency. When someone sees
you show up with a valuable piece of content
over and over and over again, these people inevitably
become nurtured. They know about your profile. They're nurtured
from your profile, right, and they love
seeing your content. So you pretty much become
like a go to expert in any field that you choose
to again, operate on. And that's the beauty
of social media. There are literally
so many things that you can talk about, so many different niches, so many different sub niches, so many types of
content that everyone has a place to become an expert. So you really don't
need to sell that hard. Your content literally
just sells for you, right? And we will double down on
this with ads later on. But for now, know that you don't need to
stress about sales, you don't need to
stress about marketing. All you need to stress
about is creating content, following again,
those principles, those key principles that
satisfy the TikTok algorithm to see what works and what doesn't work and find
your voice in this, again, huge crowd on TikTok. So again, TikTok's algorithm doesn't need you to pay, right? It wants content that keeps
people on the app. That's it. If you can satisfy people
and keep them in the app, keep them engaged
in your content or sharing your content with
other people, that's awesome. This is how you go
viral organically. Right? We discussed about
these principles that make your content go viral in the previous session
of this course. And you can pretty much,
build a whole business without spending a
single dime on ads. To be honest with
you, I've never run a single ad in
my entire life. I have teams that also
have managed ads, and I have multiple
friends in the industry that run ads and have been
very profitable with ads. Personally, me, I never
had run a single ad. All of my funnels are satisfied. And flooded with people from
organic content, right? And this is absolutely true. You can go viral organically. I've generated tens of
millions of views in my content in multiple
different niches, multiple different
industries over and over and over again
with organic content. And, you know, I
can guarantee you that TikTok is one of the
best ways to achieve this. Me personally, I have
achieved this in multiple platforms with
DigbOganic content, DT blog form content, Instagram, TikTok reels,
Tik Tok, Instagram reels. But then again, TikTok
has been the easiest way to do this over and
over and over again. Now, here's the thing. Community is more
important than clicks, and I'm going to
be elaborating on this point in just a second. The thing is that organic growth brings followers to your
account, not just traffic. And these are two completely
different things. It's one thing to bring just random strangers and to force your video in
there for you page. And it's another thing to
have followers that know, like, trust you and are
nurtured by your content. Right? These people
engage with your brand, first of all, which
is very important. They join your journey, and they pretty much
become the best marketers, because they keep sharing your videos over and over
again with their friends. And imagine your videos
actually not feeling salesy, your videos actually being
cool and people being proud, knowing that they're part
of your again, followers. So again, ads can't really buy this kind of loyalty, right? This kind of loyalty is only earned if you build
some sort of following, which is extremely,
extremely important. And as you can
imagine, then you can, yes, you can open ads and you
can double down with ads. But you should first start
by creating a community and a following rather than just bringing traffic to
your funnels, right? So exactly that, paid is a
scalpel, right? Not a crutch. You can run ads later, but only after you've proven that your content works, right? You know your audience, you know who you're
referring to. You have something
that converts. You have tested your funnel. You have tested
your landing base. You have tested your product. You know that this
funnel converts, and your funnel is optimized
also for paid traffic. And then, of course, yes, if you know that
paid traffic will scale what's already
working, right? Because keep in mind that
if you've grown with organic traffic and you have optimized your whole sales
funnel, for example, in your landing page to appeal and be ready to
accept traffic that is already warm and warm traffic being people
that have already know and trust you have been
nurtured from your content, it's way easier to make
these people convert. And, of course, you probably
know what converts. Convert is pretty much
buying what you're selling, buying your service,
buying your software, buying your product, buying
your digital product, right? If you bring warm
people that already know and trust you from these
social media applications, and this is generally
a rule that applies into all social
media applications. It could be TikTok, it could be Instagram, it could be YouTube. If you bring people to
your landing pages, to your websites
before they enroll and before they purchase,
right, your product. If they already
know and trust you, then it's going to be so
easy to make them purchase. But if they're
complete strangers, you need a whole
different funnel, right? Yes, of course, you can bring them in the same landing page, but it's just not going
to be the same result. And this is why organic
wins first. I builds trust. It proves your offer, which is extremely important
to test your offer. It teaches you what works and it pretty much
costs nothing, right? So it's not about being cheap. It's about being smart and setting the correct
foundation before you pull the lever and you start bringing more people into these
funnels of yours. So what did we talked about
in the station right here? Pretty much the main outcome that I want you to remember is that you really don't need a
budget to grow on Tik Tok. I think you already know
this, and this is why you're enrolled in this
course in the first place. You know this, you know, unlimited control leverage that exists online and on TikTok, and you want to
utilize it, right? Correctly. The thing is
that you need a strategy, you need consistency,
and you need the right kind of content. To find success in
these algorithms. And this is exactly what we're going to be
talking about in the next module and next set
of lessons in the scores. So coming up, we're going to be setting the content foundations. We're going to start
with analyzing the most important piece
of content creation, which is knowing your
audience, right? Everything starts by
knowing your audience and knowing your target avatar. If you don't know who
you're talking to, your content simply won't land. So this is what
we're going to be elaborating on in the next
lesson of the scores. So thanks so much. I'm
going to see you there.
6. Laser-Focus Your Audience Targeting: Let you know a
little secret here. And it's based on
personal experience, not just the theory that
other people teach, and I've also learned
through other people. This is something
that I've actually learned through trial
and never myself. I've started in this
entrepreneurial journey of mine as a marketer, as an online entrepreneur. I've started multiple
accounts into many different social
media platforms. I've stated I've started
multiple YouTube accounts. I've started multiple
Instagram account, multiple tickler accounts, and not all of them have
been successful, right? But there is one common thing, common recurring thing that is present in all of my
successful accounts. And it doesn't even have to do with short form content only. This refers to
long form content. This refers to extremely
long form content. I mean accounts with 30 minute
videos, 40 minute videos. And it also refers to, again, TikTok account, for example, with 32nd videos, right? And this common thing that
is recurring into all of these accounts is that every single successful
account of mine, and by successful, I
mean, account with 100,000 subscribers,
200,000 subscribers. I have researched,
planned and executed my content to tailor and appeal to a specific
type of person, right? I know this sounds
a bit too broad, but in all of these accounts, I'm hyper focusing into a single person that
I'm trying to target. Does this make sense to you? So it's not that I'm targeting, for example, business
owners in Miami. I'm targeting the exact person that I've outlined and I've created a target
Avatar around. And, guess what, the most
successful accounts that I have are accounts in which I'm
targeting my younger self. Why? Because I know my younger self better
than anyone else. So I know exactly what you would like to see and what
would help him online. The point that I'm trying
to prove here is that knowing your audience
and tailoring your content around a specific
group of people that is hyper niche is potentially the most important skill that you should
have as a marketer, and also one of the
highest leveraged, again, acts that you can do in this marketing journey of
yours on TikTop two, right? So in this lesson right
here, we're going to be discussing
about this importance of knowing your audience
define who you're talking to, so the content speaks
directly to them. This is an art, and
it's something that you really just have to go out there and try for yourself, experiment and see how it goes. But in this lassonRt we're
going to be outlining the general principles of, again, describing
your audience and targeting a specific group
of people with your content. So why is this important? If you're talking to everyone,
you're talking to no one. And I think that's something
that you already know. In this modern day and age, the most important
thing is to be very specific to who you're
targeting because guess what? Everyone has now the ability
to create content, right? Everyone has a phone in their pockets and everyone
has cameras that should four key just as awesome video My
Professional camera shoots, which means that anyone can satisfy the need of
content and information. So what's going to be
differentiating you from others is that you'll be hyper niche and you're going to be
an expert in your niche, which is going to be a very
specific group of people. The more you niche
down, the better, right? So TikTok is crowded. The only way to stand
out is by being clear and specific about
who you're serving, right? So the most important thing is for you to define your niche, especially if you're a marketer. So start with the space you want to own. Ask
yourself, right? What topic do you cover? What topic do you
cover the best? What What do people get
from your videos, right? A your videos
entertainment based? Are your videos educational? Are your videos
information based, right? Why should people follow you
in the first place, right? And again, you don't
need to be the best. You just need to be
the most relevant. And relevant means
satisfying the reason why people have stayed in your video for the first 3
seconds, for example, right? So, for example, in the
first 3 seconds, it says, you have an awesome visual hook, and we're going to be
discussing about hooks. They can be visual.
They can be auditory. Right, but let's say
you have an awesome visual hook in the
first 3 seconds. If you don't follow
up to this hook, after a while, people
will leave, right? So you need to
satisfy the reason why people have
stayed on your video. Be keep in mind that on TikTok, people are not
clicking on a video. This video is shown to people. So you need to keep
satisfying and satisfying their curiosity to have them
stick throughout the video. An awesome way to
do this, right, an awesome way to make
sure that you're targeting this exact same person over and over again with your
content without being lost, cause trust me, again, this whole concept of content, this whole concept of
connecting the world together is hard to grasp. For the human mind, right? It's hard to imagine. It's hard for the human
mind to understand that just put the
camera off your phone, you can be shooting and 10,000, 20,000, 100,000 people
will be watching, right? So that's why in
marketing and in general, in this content journey of ours, we like to build avatars. Now, your ideal viewer is pretty much a real person with
real problems, right? So you should ask yourself, how old is your ideal viewer? What are they trying to
learn, fix, or escape? Why would your ideal viewer be interested in your content
in the first place, right? What kind of content
do they already watch? And how can you one
up the content that they're already watching
or at least how you can provide additional
content to back the content that
they're watching up and provide more value. So create content that solves their problems and speaks their language. That's
the most important thing. And, of course, we
can also do this by leveraging TikTok's
building research tools. So TikTok, for example, tells you exactly
what people want. You can check out the
search bar, right? You can literally
start searching for things you can see
what's trending, right? Certain keywords on your niches, everything is again,
open source on TikTok, so you can literally perform research before you
create the content, which is an extremely
high leveraged task. Of course, there are
other suggestions with trending queries and
call it common sections, like literally common section. If you go to your competitors video and you check out the
comment section, you will find so many awesome content opportunities
for you to leverage. Literally, common sections
are a gold mine of pain points and questions
that you can solve. And guess what? If your market it's not a market
of one, let's say, that you want to infiltrate a niche that's
already there and you potentially might want to keep niching down
and niching down. But before you do so, it's good for you to check
out your competitors, check out the content that
your competitors are making and enter the comment section, seeing the content section. What are people
discussing about, right? How can you take
these ideas right in the interests this
target avatar that potentially would overlap
with your target Outer and leverage this as a free way to generate more and
more ideas, right? So this is your little
free market research, and I don't want you to fall
into the trap of, you know, purchasing market
research, subscriptions, and hiring people to do
market research for you. No, it's very simple, it's very basic, and you
can do it yourself, right? The next thing is for you obviously to find
some content gaps, and this is also a task
that is highly leveraged. Look at your niece
and ask yourself, what is being done
well? What's missing? Like, what do I feel
that's missing? And this is actually
why I was able to be so successful with my content when I was
targeting my younger self. Because I was able to
answer these questions, right, with extreme
specificity, right, due to the fact that, of course, I was literally
trying to satisfy my younger self and because
I am my younger self, I knew the exact answer to
these questions, right? So what's missing?
What do people keep asking for but rarely get? Then fill that gap with your own spin
while being original. I'm going to show you how to
maintain this originality of yours while creating
content that satisfies, again, real problems, right? Speak the language
of your target out. That's also a huge point, right? The toning of your
content matters. For example, a Jens fitness
creator speaks differently than a 35-year-old
business coach, right? Does that make sense. Use the words and style your audience
already responds to, because you're not
just creating content, you're joining a conversation. You want to bu a following. You want to build a community. And again, content doesn't need to be that serious, right. It really depends on what type of content
you're creating. Are you creating like
educational content, entertainment content,
right? Inspiring content. Then again, you can
see that this content that I'm creating, for
example, right now, when we're just seguing away
from TikTok for a moment, but you can see that the
content I'm creating right now, it's educational content, right? Purely educational content. Then again, I'm
just wearing a hat. You know, I'm chilling. I'm
giving you guys my insights. And it's pretty chill, honestly, it doesn't need to
be that serious. You need to show
your true self for people to appreciate you for the content that
you're creating. And it's very, very
important to know that. So, of course, we
need to test, right? Every content piece that is successful comes from
a series of testing, and testing is, you know, part of the phase of
setting foundation before we run ads and we
scale our accounts. So you don't know your audience
until you post, right? You might have some ideas of what would work and
what wouldn't work, but until you post, you really
don't know your audience. So you need to start creating you pretty much see
what lands, right? Just create, create,
create, create, and then one piece of
content will just pop off, and then you double down
into this piece of content. So the algorithm gives
you real time feedback. Every single time that you
post a piece of content, the algorithm gives you
real time feedback. So clarity comes through
action, not overthinking. That's one of the most
important phrases that I've added in this whole presentation, I
want you to remember this. Clarity comes through action, not overthinking, not over analyzing as many hours as you spend in
the drawing board. It will make absolutely
no difference whatsoever. The only thing that will make you progress in
this content world is taking action, shooting,
editing, uploading, creating content, gathering
information, yes, definitely, gather information
about your target out, about your target audience, see how your content resonates
with these people. But at the end of the day, I just want you to take action, keep taking action.
And analyzing results. So the summary of
this getting to know your audience lesson
is pretty much that you should definitely
define your niche. I'm going to be talking
about what niches are, the three core niches
and the types of content that you can create
into all of these niches. You should definitely create
an ideal viewer profile, the so called target
avatar of yours. So when you're talking,
actually, to someone, where you're communicating
your message to someone, you're talking to one person, not 1 million people,
not 10,000 people. You need to be addressing a single person in
your content like you're talking to one
person because guess what? Process of content
consumption is very personal. You might see that your video has been viewed
by 10,000 people, but those are 10,000 individuals that have viewed
your content, for example, in their couch or
when they're in bed or outside as they're
ordering coffee, right? It's not a crowd of 10,000
people you're talking to. You're talking to
10,000 individuals. That's extremely important
for you to remember. If you want to perform research regarding your target
avatar and your audience, you should definitely search
and use TikTok search and comments to refine and gain
new ideas for your leverage, and you need to speak directly to the needs of your audience. So pretty much post learn, repeat, post, learn, repeat. That's the most important
thing that I want you to be taking from this
lesson right here. So in the next sson
of the scours, we're going to talk
about what content works on Tectok and what content
doesn't work on Tec tok. It's going to be a very
important lesson for you to contextualize
everything that we've talked about up until
this point of the scores. I'm going to see you
in the next lesson.
7. Create Scroll-Stopping Content: So it's now time to talk
about what content works and what content just simply
doesn't work on Tech Tok. In this doson right
here, we're going to be analyzing the different types of content that you can create, the different value proposition of each type of content, right? Which content
attracts more views, but potentially less
engaged audience because that's a thing, right? You might create some videos that potentially could go viral. Attract a high number of views, but the audience
won't be engaged. And what is, in my opinion, the golden line between
content that attracts a big amount of views and
people that are also engaged. So in this lesson right
here, we're again, analyzing how to create videos that people actually watch, share, and engage with. And this is established about the spot of the scores that if someone watched the
video, shares the video, and engages with the video, this video is going
to Ober for others, and this is a golden recipe
of success on TikTok. So why does this lesson matter? Good content isn't just random. Yes, definitely, there are random pieces of content
that go viral on TikTok. But then again, if
there isn't intention behind the production of
the content piece itself, this virality will not be contextualized into
something and it will just be a big
number on your phone, which is not what
we want, especially if we are TikTok marketers, if we try to populate our
funnels through TikTok. Everything needs to be
intentional in our case, right? In general, there are patterns
to what works on TikTok. And once you understand
these patterns, you can repeat this
success on purpose. You can literally decode, right, the algorithm by
analyzing videos that have been successful
with intent behind them. Because again, yeah, definitely, someone could just
pick up his phone and film a car, for example, falling off a cliff,
and it will go viral, right, because people will just rewatch and rewatch and rewatch. But when it comes to intentional
videos that go viral, which is exactly
what we want to do, there is a recipe for success, which we're going to be analyzing in this
lesson right here. So there are three pretty much key content styles
that you can focus on. And pretty much every
single video on this platform lies under the umbrella of one of
those three content styles. So almost every high
performing TikTok video falls into one of those
three categories. We've got educational videos, entertaining videos, and
storytelling videos. Now, these are three
completely different niches and completely different
types of videos. And as you can imagine, more people are going
to be interested in entertaining videos rather
than educational videos. But there is, again, a big difference
between how committed the audience is in every single
one of these categories. This is an extremely
important slide, and I want you to
pay attention now. So educational videos
will know what they do. They teach something
useful, right? For example, if we take a step back from Tektok and we
analyze content as a whole. What you're consuming right now is an educational
video, right? You belong in a small category of people that have invested their time and energy and have seen the value of education. And that's why
you're here gaining something out of this
educational video. Now, out of the 1.5 billion people that consume content
throughout the world, you belong in a very
small percentage of people that found the value and sits down to consume
educational content, right? If you compare this with
entertainment, right, which requires less of a
brainpower to digest of course, and it's just relaxing
piece of content to watch. Entertaining videos, right, tend to attract a way
bigger amount of people, a way bigger amount of audience. And this also
applies on Tek Tok. Entertaining videos
makes people laugh, shocks people, or hooks people. What's the problem with
entertaining videos? They attract a huge
amount of people, but they're not intentional
because there's not an intent behind these entertaining videos
most of the time. And these people are random. The value of the
viewer isn't as high as the value of a viewer that comes from educational
content, right? And this is a bit deceiving because in both cases,
you see a view count. You see, for example,
ten views or 100 views. But what you don't
understand is that these are 100 completely different people compared to 100
people that watched, for example, the
entertaining videos. Now, storytelling
videos, in my opinion, it's just the best
of both worlds. So it's the best of both educational and
entertaining videos. It's, let's say, a combination of educational and
entertaining videos. Through storytelling, you
pretty much add snippets of education on
entertainment based videos. You can share transformation. You can share some lessons or pretty much
relatable content. Now, in general,
the rule of thumb is that you should pick one
of those three categories, either to be creating
educational videos or creating entertaining videos
or storytelling videos. Because if you start
building an audience, for example, around
entertaining videos, an audience of people
that just want to laugh or be shocked or be
hooked and entertained, then if you show, you know, a ten minute educational
video in their face, no one's gonna
watch this, right? So you got to be picking.
You need to choose. That's why we discussed
about the value of intent before you
start creating content. You need to choose the category of content that you
want to be focusing on. So does your brand focus
on educational videos, entertaining videos or
storytelling videos? In general, the
easiest way to gain views is through
entertaining videos. Educational videos are
the hardest videos to populate with views, but the viewers are going to
be the more engaged, right? So let's start with
educational content. Again, people have quick
wins and a good example to give if you want to become an educational
creator on Tik Tok, is to show them how
to do something in, let's say, 30 15 to 30 seconds. So all of education, what education pretty much
is is transformation, right? In education transformation, you sell a
transformative process. And transformation is broken down into certain
frameworks, right? So let's put this into context. If you want to build
muscle, right, and you want to be transformed from someone weak to
someone muscular, right, you're interested
in this transformation. And this transformative
process of you being again, from someone that's weak to
someone that's muscular, it can be broken down into
different frameworks. For example, a leg
day framework, a chest day framework, an arms day framework. Now, these frameworks
can be elaborated and described on on how
much time you want. So you can describe,
for example, an arm workout in 15 seconds, and you can also describe
the same framework of an arm workout in
an hour, right? You can have a 1 hour
lecture on arm workout, or you can do the same thing
in ten to 30 seconds, right? So this is just an example
that I gave you regarding educational content under the umbrella of gym
transformation. But you can also use
videos like three tips for better posture at your desk or how I edit my photos
just using my phone. Again, just be clear, be fast, be helpful, just give value in the
form of education, which pretty much I want you
to remember education in the online world is pretty much directly tied to transformation. Education is the
key that someone needs to unlock the
door of transformation. Then we have
entertaining content, and it's like a completely
different type of thing. And by the way, before I move
into entertaining content, I need to note down that in all of the different
content pieces, whether it's educational,
entertaining or storytelling, the principles that we discussed
earlier on this course, which is the principle of
hook, the principle of, you know, wanting
someone to your video, comment your video,
share on your video, watch throughout the watch time, the retention rate, they apply into every single
type of content, but it's just a means
of you acquiring these metrics changes depending on the type of content
that you choose. For example, in the case
of entertaining content, right, this includes funny
skits, relatable rants, to render mixes, shocking facts, anything that will entertain someone that will make
him relax, chill out. And, of course, all of these, you can imagine
that they're more sharable. They're more likable. They're more controversial. So people tend to comment more. That's why the
algorithm picks up entertainment content more
than educational content. So imagine you show them a shocking fact or you have
an extremely funny skit. People want to share
it with others, right? Well, the three tips
for better posture at your desk isn't something
that controversial. Like, people don't want
to comment that much on it or share it that much. It needs to be something
very, very interesting. So in general, emotion and intriguing emotion in your
viewers leads to engagement. This is a tactic people
have been using for, like, tens of
thousands of years, if you can recall in the days of Asian Greeks in the theaters, right, where they would again, put shows, they would intrigue
emotion to the viewers. And if people laugh, feel seen, or go
like, Wait, what? They will watch the
video to the end, and they will
probably watch it two times and three times
and four times. And that's what we
want, of course, in our content, right? Now, storytelling is the
best of both worlds. I'm a huge advocate of
storytelling content, and everyone loves a good story. It's not that TikTok users
love only a good story. Everyone loves a good story, a story of redemption, a personal story, some
that they can relate with. And those are just
some ideas that you can use for
storytelling content. So this is how I lost
my first $100 online, or I quit my job and moved to
Bali. Here's what happened. Or, again, you can just
use a strong hook, which hooks people to the story, and then keep on
elaborating with the story. So keep it real and
end it with a punch. So in this case, for example, I quit my job and moved to Bali. Here's what happened.
This is a good hook. I pretty much like combines
education with entertainment. Because this hook right here, I quit my job and moved to Bali. It's a shock, right?
It's a shocking fact. You might think of,
like, what do you do? Like, how? And then they go ahead and educate you with
what happened in Bali. And you might also gain and give your viewers a good
outcome from the video. So in my case, again,
I really think that story telling content is
the best of both worlds. If the brand that
you're working with or the brand that
you're trying to scale is very much aligned with just entertainment content
or with educational content, then it's completely
fine. Focus on that. But if you don't know what to do and which content
you want to choose, then definitely go with
storytelling content. Now, here's another thing
that you can leverage, and this is trends, right? And Trends is something completely intentional.
It's not unintentional. All the trends that exist
and the trends that come up are completely
intentional, and these are tools that you can leverage with
insane leverage, by the way, right,
that you can use to grow your TikTok following. Now, jumping on trends, again, can boost visibility, and it's just so easy to
jump on these trends. Using a sound that's
trending, for example, is a way you jump on trend
while also maintaining the integrity of your
brand on TikTok, right? What you shouldn't do
is only rely on trends. So build a whole brand or a whole profile on TikTok
just around a trend. So because as you
can imagine, like, trends really come
and go so fastly. You can write the wave,
but you don't need to set foundation on a trend and build your whole brand
around this trend, especially if you want to be focusing on
longevity, right? So what you should do
is that you should add your niche twist in this trend that is
currently going on. So make it relevant
to your brand, if you will absorb the trend to your brand and apply
your brand to the trend. So again, you use trends to support your message
and not replace it. That's very important
for you to remember. Like, we want to
support our messages with trends, not replace it. We can use them as
enhancers. If you will. So of course, in order to
make your videos work, you start with the
hook regardless of what type of content
you're creating. This could be educational
entertainment, right, or story based. You start with the hook. This is the first one to 3
minutes seconds of your video, those are the most important
seconds because again, TikTok doesn't have
thumbnails, right? There are no
thumbnails. On TikTok, people just consume content. The content is just shoved
in their faces, right? So it's not that
someone would click on your video and evaluate your
video before watching it. On TikTok, they evalue your video based on
the first 3 seconds. And people are very
judgmental content is, you know, so much
available on TikTok. All of these people
are producing content, so there's huge competition
for you to hook the viewers. Your hook can be visual, right? It could be
a bold question. It could be the after first to what's going to
happen in the end of a video and how you
will get there. You can use big text, right, that this is the payoff, or you can start, for example,
in the middle of the story to just intrigue the
viewer even more. The thing is that
if people don't view the hook and
they don't stay past the hook, you're done. Jobs literally failed, and the rest of the
video won't matter. So again, a cool thing for
you to consider is that you shouldn't be I know
that we discussed about intent and adding
intent to your videos, creating videos and content with the intent to
populate the funnels, but at the end of
the day, you want to satisfy the
viewers themselves. You don't want to
satisfy your business, at least in the short run. So people scroll for
literally themselves. They don't scroll for you.
You should ask yourself. Does this video bring
value to the viewer? What value does this video right here bring to the viewer? Does it bring the educational
value that my channel, for example, my TikTok
profile promises? Does it deliver the
entertainment value that my TikTok profile promises? Why would people care about
this video right here, right? So make every piece of
content a gift, not a diary. So let's recap of what
happened in those Dess. Let's talk about what's
going to be happening next. Again, the best TikTok
content teaches, entertains or tells
a great story. Those are the three
types of content, and I want you to
actually make this a challenge for your open
text and start scrolling. And I want you to note down every single
content that you see, every single video
that you see if it lies under the umbrella
of an educational video, an entertainment video,
or a story based video. You should hook people fast, deliver value, and keep them
watching if you want, again, to gain all of these points
from the algorithm and have your video just distributed
from all over the world. Right? So what's going to be coming up is
that we're going to be planning a content pillar
strategy together. In the next I'm going to
show you how to create three to five content pieces and content formats that you can
repeat every single week, so you never run out of ideas. This is a system that
I've used for so long for all of these years in my content creation journey. And before I use the system, I used to struggle so much
with figuring out ideas, and I would just sit on
my table every day and would what type of content
should I produce today? But then after I applied this
system in this framework, everything became so
streamlined and so stress free regarding the brainstorming of the ideas of the content that I'm
going to be creating. So more information about
this in the next Aan four.
8. Build Your Content Pillar System: In the past five
years that I've been in this content field, I genuinely believe that I have produced more than 10,000
pieces of content. And that's actually one of the biggest reasons why my content has been
so successful. It's the sheer volume of it. Since content is completely free to produce and
free to distribute, there's an insane opportunity to leverage this power
of the Internet. And here's the thing.
Again, I wasn't born a professional content creator or a professional
content marketer. I wasn't born with all of
these datasets that I have on how to make content work and how to make
content go viral. I acquired these datasets
through trial and error. And the thing is that
if you don't try, you won't fail,
but trying right? And the amount, the amount of times that you're willing to try and fail to progress
really depends on, again, the sheer number of
times that you will try. So what I'm trying to
conclude here, right? The place I want to
conclude here is that you should make it easy for yourself to try and
fail and try and fail and try and fail and try and fail until you
try, and it works. In order for you to
make it easy to try, you need to systemize the production process
as much as possible. I want you to set this again, mental example in your mind. Let's say that you're
a content creator, and every time that you would
create a short form video. In order for you
to create a video, you would be required
to run 10 miles, right? How many videos
would you create? Like, one, two, then you
would be like, Oh, my God, man, I got to run 10 miles
now, I'm not doing it, right? Now, I want you to imagine just imagine that in order for
you to produce a video, all you need to do is this,
and the videos produced. Not even talk to the camera
and even do anything. Just this and the
videos produced. How many videos
would you produce? As many as you want,
right? 10,000 a day. So it really comes down into the systems that you have into place when
creating content. That's the most important
thing. Now, of course, you can produce a
con piece like this. Well, you can if
you hire a team, but this is just a
story for another time. In this testing right here,
we're going to be discussing about creating this
content pillar strategy, right, how to systemize
the production process. And the easiest way to systemize your content
production process if you're a complete beginner
is to start off by creating a
content plan, right? So that's what we're going to be discussing about in this
session right here. In this ston I'm going
to show you how to build repeatable formats
so content creation becomes easy and consistent. So let's see what
I'm talking about. Now, you probably need a content pillar strategy if you're even
considering creating content because
posting random videos leads to burnout and
inconsistency, right? The thing is that creators with structure simply grow faster, and by structure,
I mean systems. So content pillars give you a repeatable systems
for your ideas, planning and
execution because at the end of the day, this
is what content is. It is brainstorming the idea, finding a gap in the
content market, right, planning the production
of the video and then executing
on this video. So creating the content, recording the content, and
editing the content, right? So what are these content
pillars are you talking about? Content pillars are pretty
much three to five core videos formats that you can use
again and again and again. It is pretty much, again, the silhouette of a video. It's a plug and play system
which you can use for every single type of content again and again and again
in a repetitive basis. So each one of these
video content pillars supports your niche and
speaks to your ideal viewer. I want you to think
of these, again, content pillars as your
weekly content categories. This can again be replicated
every single week, so you don't need to just again, burn time and energy brainstorming the content
that you will create. These are, for example, some content pillars
that you can absorb into your brand and your
content creation journey. If you're a fitness
creator, for example, you can do quick
workout demos, right? Imagine doing quick
workout demos. You can do this
every single week. It's like a series of videos. I want to imagine that content pillars are just
a series of videos. You can do quick workout
demos every single week. Nutrition tips
every single week, day in life blogs. You can do them every
single week, right? Common fitness mistakes you can also do every single week. Lien transformation stories. So all of these
arrogant categories of videos that you can keep piling up and piling up and piling up and populating
with more videos. They will just grow your brand. And on top of that,
this repeatable system that is so simple also gives A, again, motive to people
to follow you, right? Because they see a pattern. They see a pattern.
They know that every single week you will
post a day live video, you will post a mistake video
that people should avoid. You will post a client
transformation video, and all of this is just highly leveraged to build an
audience and following. Because right now, for example, if you're just producing
random videos without intent, right, you can see
that people won't be following you because you
don't know what to expect. But if they know exactly
what to expect from you, people will be following. People will be subscribing, and you will be bringing and
creating this brand, right? So now it is your turn to
pick three to five pillars. And in this case, you can choose a mix of, again,
educational videos. If you want, you
can choose a mix of entertaining and
trend based content. You can choose a mix of
personal stories or opinions, right, or just social proof. You can also be demonstrating
your social proof and results or behind the
scenes processes. Pretty much every
single content pillar should connect to
what you want to be known for as simple as that. What are
you going to be known for? This is what you
will be producing and piling up as
content pillars. So I want you to
think brainstorm, take a piece of a note
bookal and write down like three to five
content pillars that you want to be populating
every single week. Those are, again, the cornerstones of your
content journey on Tech Dok. Now, of course, you script in bullet points,
not paragraphs. We've talked about this
previously in this course. We do not want full
scripts on Tek Tok, and in general in content, I do not like scripting
in full script. In this case, for
example, in the case of this educational video that
I'm creating right now, which is part of a course, my script is the
PowerPoint presentation that I have created beforehand. So I know what I'm going
to be instructing. I have added the bullet points
in these sides right here, and I just elaborate more in each bullet point of the script. So what I want you to do is
that I want you to again use three to four video
bullet points. So for every video of yours, add three to four bullet points,
so you pretty much like, no, but you shouldn't
be deviating that much from one
bullet point to another. Make sure that each of your bullet points
includes a hook, a value, and a CDA, and more information about what a CDA is in next
dozens of the scores. It's one of the most important things is you need to have in your mind as a marketer,
call to action, calling your people, calling
your audience to take action and move the next step further down your funnel, right? You want to keep it very
conversational, very flexible. And this just keeps you
fast and natural in camera. Now, regarding the
bad selection, this will equal to less
stress from your hand. So I want to record content in batches to stay consistent. That's the most important thing. And this brings us
back to the point of systemizing the content production
journey of yours, right? If you just create content in batches that you don't need
to sit down every time. And for example, be energized or not be energized or have other
things on your mind. You sit down, you create
20 pieces of content, and these pieces can now be
distributed to your editors, or you can edit them at
another point of time. So this is just a good, for example, production
schedule that you can follow. On Monday, you brainstorm
and script four videos. On Tuesday, you can film these four videos
that you've scripted. On Wednesday, you edit them, and Thursday to Sunday, you
schedule and post them. Consistency is what
will beat perfection. Most people that find
success in these platforms, they're not you
know, crazy gifted. They're not crazy talented. It's just that they
have been doing this for so long, right? And they just work
harder than others. So I guarantee you
that if you do this for ten, 20 weeks straight, you will see a huge change, a huge change on your, again, channel and
account on Tik Tok. Of course, templates
can be used, especially in the
editing process, right on Wednesday if
you follow this content, again, calendar right here. On Wednesday in
the editing part, you can definitely use templates To templates to speed things up. With the rise of
artificial intelligence, it has never been easier, and it has never been simpler
for you to edit videos. You do not need
professional video editors. You do not need to
hire people from all over the world
to edit your videos. You can literally be
editing videos as you're walking on a
treadmill, for example. So you can create TikTok
premade templates, which again, you create just once, and then you just plug and
play them in your content for each content pillar
that you choose. For example, the same
intro structure, the same camera setup,
the same editing flow, everything in life
and especially in short form content
creation in system relies on systems, right? Systemizing processes
that are robotic, right? And just energy
draining is going to be your success to
just be expressing your creativity without
needing to be thinking of all of these robotic cookie cutter tasks every single time, right, as people, and especially as creators, we're
creative, right? People want to be
expressing our creativity, and the best way to do
so is to leverage all of the tools that we have
under our umbrella, again, to just create and not try to think of every
single random thing out there. So again, this builds brand
familiarity and saves time every single week adding
these workflows, right? So, of course, after that, after you systemize the
production process, the next step here is for you to keep testing
and keep refining, keep testing and keep refining. So, of course, not all
pillars will work together. See which pillars work
better than others, double down on them,
perhaps, right? Because as you're
creating on pillars, and as you're
adding up to all of these content categories that
you have been producing, you will see that a series
that you're producing is more interesting than
compared to other series. Right, so if you see that a series of videos
that you have been producing is more interesting,
double down on that. This will bring better
results in the long run. So check out your analytics, see how many people visited your account in the past
week, then change something. Then compared to
the previous week, how many people visited now? Double down on the videos
that are performing awesomely and replace formats that simply no longer
resonate with people. Our goal here is
to create simple, scalable, effective videos,
and that's pretty much it. You can keep analyzing, right, and searching for
the perfect strategy for your videos for
as long as you want, but at the end of
the day, you just want simple, scalable, effective content to
work for you, right? So you now have a structure. We've discussed about all of those content Again, principles, you know exactly what
a content pillar is and how to
leverage this term. Again, three to five
content formats is what you need to have to stay consistent with
your production. And, of course, this is not like you don't need to have three to five
content formats, it's just that I'm setting
you up for success right now because you really want to systemize a
production process. Trust me on that. A
weekly flow to plan, shoot, edit, and
post your content, and, of course, a
system that works, so you don't have to wing
it every single time. So in the next module of the
scores and in the next es, we're going to be
discussing about creating viral short form content. What is the recipe
for virality, right? And this is not only going to stay in the
theoretical format, we will get hands on on how to film better,
hook people faster, and make people watch the
video through the end, which regardless of the type of content
that you're creating, this could be
educational content, entertainment based
content, right? Story based content, it doesn't matter if
you need to know how to hook people and make them watch the video to
the end, right? So thank you very
much for being here. I'm going to see you in the
next lesson of the square.
9. Shoot with Strategy, Not Guesswork: Now in a state in this
creation journey of yours, in which you know the basics. We've set together the
correct foundation on how to create content, what content sticks, what
content doesn't stick, the different
content categories, and what are the
pillars of content. And now it's time to move
further and analyze, actually, filming
with intention. And I'm not talking
about the strategy behind the content. I'm talking about
shooting itself. In this ston right
here, we're going to be discussing about some
shooting principles, some basic positioning
principles on how to position yourself in your video just with the
least amount of effort, make your videos hook better and retain better to the audience because
at the end of the day, it is all a game of hooking
people and retaining video, retaining people to watch
your video throughout. Now, I'm going to let
you a little secret, and this secret is that for the biggest amount of time in my content
creation journey, and you can go
ahead and actually check out some of
my older courses. I didn't focus on
audio, right, at all. And keep in mind
that in my case, my courses, right, weren't
shot with the iPhone, right? When, for example, you have
building decent audio, I had to manually
set up my audio. And the audio, it's not
that it wasn't good, right? But it wasn't perfect. And when I switched the audio, I saw an insane increase on
how my content resonated. So I translated this, again, information that stuck in my
mind with my content right? To someone to a friend of mine, who was starting
his TikTok account. So he was starting, producing
short form content, and he was debating in his mind, should I purchase a microphone? I mean, the microphone that's building on my iPhone
just works perfectly. Should I really purchase
and invest on a microphone? And I told him, Hey,
take the leap of faith and actually invest
in a microphone, yeah. And the results that you had just by investing on a
microphone were insane. There were similar results that he would have
gotten, for example, if he hired someone to help him with the
video editing, right, the same results he
got just by again, investing in a
simple microphone. What I'm trying to say
here is that there are just some very simple things
that you can do that will drastically increase how
your content resonates with people and will just make your content
perform better. And that's why
you're here. This is why I created the
Sasson right here. So we're gonna be
discussing about filming again with intention, creating scroll stopping videos with the gear that
you already have. So why does this lesson matter? Most people fail before
they even hit record, not because of bad content, bad content meaning
bad ideas of content, but because their video looks boring or confusing
from frame one. And the visual stimulus plays a huge role in the way that
we hook people, right? The first frame that people
see is extremely important, and it's going to be a decisive factor on
whether they will stick in the course in the
video or leave, right? So in this session, I'm going
to show you exactly how to fix your boring
videos, right? So let's talk about gear
that you actually need. Of course, in short form
content and TikTok, the whole point of user generated videos is that you don't need any
fancy equipment. All you need is obviously a smartphone. This
could be an iPhone. This could be an Android.
You can use a tripod, right? You can
purchase a tripod. Smartphone tripods
are extremely cheap. And again, you can also stack books, and this would
work perfectly. And you can also
use a ring light or a natural light source. I'm always an advocate of using natural lighting and not shooting in a controlled
studio environment, right, especially with
short form content. Natural light is the best
light that you can use. If you go outside, if you can go outside and
shoot your content outside with awesome
sun blasting in your face, this
would be awesome. And again, I just want to remember from the
speed right here, that brighter video simply
tends to perform better. The brighter the
video, the better. Naturally, of course.
Now, of course, you can also use a lavalier
mic for better sound, and those are those
microphones that connect with your phone and
just enhance your audio. And I want you to
know that audio is arguably more important
than image quality. You have ASMR videos
hitting tens if not hundreds of millions of views just because they
awesome audio quality. So I want you to pay
attention also in the audio. But it really depends on the type of video
that you're shooting. If you're just shooting
entertainment based videos, then of course,
yeah, you don't care that much about audio. But if you're shooting
educational videos that you're trying to transmit information from your brain, right, to someone else's
brain, then of course, audio is going to be
extremely important, right? So clarity in general in videos is more
important than quality. And when I say clarity, I mean delivering the point that
you're promising to people. If you're promising an
educational type of video, you need to be clear in
the delivery of education. If you're promising an
entertainment based video, you need to be clear on the delivery of
the entertainment. If they can see and hear you, then you're
pretty much good. So it all comes down again, having people see you clearly
and hear you clearly. That's the first step of
creating an awesome video. And, of course, lighting
equals credibility. Good lighting is the
number one thing that will help your
content blow up. Bad lighting just
leads to low trust. If your video isn't
lit perfectly, it's just going to flop, right? Because when people see that your video is again,
not lit perfectly. They just won't stick
after the hook. You need an awesome
hook to make people stick around if your video
is not lit perfectly. Good lighting makes your video
feel literally more legit. So here's some tips
you can use, right? If you want to create
videos that stick, the first one is for you
to just face a window. So literally face a window, have your phone shooting yourself and the
window being again, behind the phone, right? You can also, of course,
use artificial lighting. You can use a softbox light just the one that
I have right now. But what you should
really avoid is pretty much dark backdrops
or harsh overhead light. If you're a complete beginner and you want the best
lighting solution, what I suggest and I've always suggested is just
for you to go out. If you go outside,
modern cameras, modern iPhones have awesome ways to process over
exposed lighting, and it won't show badly in your iPhone,
right in your video. If I was making the scores three years ago or
four years ago, where video quality wasn't
as advanced as it is now, and video processing software inside of these phones
wasn't as good, I will tell you, no,
don't go outside. It's a bad idea. But now you can definitely
shoot outside. And again, video
processing on iPhone is so good that it's just
going to be perfect, right? Now, the next thing
that you want to keep in mind in
general is framing. So the first frame of your
video is extremely important. It should show your face
if you are the brand, right, if this is
a personal brand, your background
being uncluttered, because if the
background is cluttered, you don't want to again, distract from your face, which is, of course, the
subject of the video. Then again, if you're
not showing your face, then it's okay to have
a cluttered background. If you think that, for example, a color background will give more character to your shot
and to your video, right? So you, again, being
centered or slightly offset, you can check out
the rule of thirds. It's a rule of composition. But then again, this is not a videography course right here. We're not going to be
discussing about all of these videography principles. That's why I have them
all in one lesson, right? And of course, as a bonus, if you add on screen text on the top third immediately
of your video, this will help just with
the retention of So again, in the first frame, you want a face in the
middle of the frame, keep it clear, keep it simple. You want the background being uncluttered, and you, again, being in the center of
the frame or slightly off centered if you want to
leverage the rule of third. Again, very simple things. Simplicity wins, especially when you're
delivering a message, right? If you just want to deliver an educational message or
an entertainment message, you do not need to get
crazy with visual, especially if you're
not you know, very experienced with content. It's better for you to just take the simple route rather
than trying to replicate something that looks professional
or look cinematic when you just don't have the
resources to do so, right? Now, movements and cuts can be also used intentionally and it's an awesome way to leverage, again, your creative
spirit, right? So again, TikTok loves motion. People love motion, and people are bored
easily on TikTok, so you might want to add some motion to retain them in your videos.
How do you do this? The first thing is for
you to move your cameras tightly as you're
shoot add energy. And I would argue here that since most people practice
this, most people, you know, add energy by moving
their camera, you can make the
difference here and have your camera on
a tripod, right? Just having your
camera on a tripod, it will make a difference. If you see that all the videos on your
knees, for example, are shot with
movement on camera. When I say movement,
I mean, for example, shooting the video and you
going like this, right? From left, right, just
adding a slow tilt movement. Again, if you don't want to just add movement to every
single video of yours, you can cut every
one to 3 seconds to maintain pacing and, again, not make people bored, but it really depends on the message that you're
trying to deliver. And you can use jump cuts to skip poses and keep
pretension high. So let's say, for example,
that you're delivering an educational type of video, and then somewhere in
the middle of the video, you do a small mistake, right? Then you can cut this in post production so people don't get bored and
they'll see your mistakes. This actually a very
easy thing right? Now, you should definitely
know your shooting plan, and of course, this happens before you
start shooting, right? So what's the hook? Ask yourself, have a
shooting log, right? This could be a note
on your phone or this could be a small notebook
that you keep with you. Ask yourself, you know, what is the hook that
we're going to be using? Is this hook
delivered perfectly? Shoot three variations,
for example, a hook, if you focus on
this video whatsoever. You're not focusing,
for example, on quantity, you're
focusing on quality. Then you so three hook
variations for each video. Treat a video, for example,
like it's an ad, right? Like you're going to
be losing money if this video doesn't
perform great. Again, ask yourself, what
are my three bullet points? What are the bullet
points that I want to deliver in this video? And of course, what is
the call to action? If you shoot without
intention, it's first of all, boring, and it doesn't
lead anywhere, right? Your content needs to be
created with an intention. This intention could be for you to grow your personal brand. This intention could be
for you to make money. This intention would be for
you to populate your funnels. This intention could
be to populate someone else's funnels, right? But if you want to be
a TikTok marketer, and if you want to understand
marketing with TikTok, you need to
understand intention. And attention starts way before the video is even
considered as an idea. Right? Here are also some
mobile hacks you can use, right, which is, for example, first of all, shoot in vertical. Like, obviously, you want
to be shooting in vertical, you don't want to be
shooting in horizontal mode. You can use auto focus, right, or auto exposure lock to
avoid weird lighting shifts, especially if you're say shooting outside
where the lighting can be transitioning from cloudy to direct
sunlight, right? You can tap someone's face to focus, but you know all this, and you can use cinematic
mode if you have an iPhone to just add more depth
to your image, right? More information on
that you can check out in other courses of
minding this profile here. I have a whole
iPhone videography, master class in
which we literally dive into every single detail. On how to leverage your phone
for videography and how to learn everything
regarding videography on your phone, right? So, this was the video regarding intention
behind your shooting. And in the next
session of the scores, we're going to be mostly sub specializing in mastering
hook and retention. The pretty much two
prerequisites that your video needs in
order to go viral. So we'll break down the science
of grabbing intention in the first 3 seconds and keeping your audience watching throughout until the
end of the video. And sometimes, if you lock in, if you position
yourself correctly, have them rewatch
the video again and again and share
and comment, right? So more information about this in the next lesson
of the square.
10. Hook Fast, Retain Longer: That up until this
point in this course, we've really established
that the name of the game in your
content on Tech Tok, in order to scale,
you need to make people watch the hook and then retain them
through the video. That's it, right? If
you manage to do this, regardless of how you do
them, you will find success. Your content will resonate with people, and
it will go viral. It's as simple as that.
The algorithm wants people just keep watching
your video throughout. Now, obviously, this is
easier said than done, and that's why you're in
the course right here. So in this lesson,
we're going to be analyzing how to
master the hook, which is this way of engaging people and how to retain them
throughout your video. Pretty much the first 3
seconds is your hook, and what you say, what you
show, and what they hear, what the audience hears in those first 3 seconds plays a huge role on how your
video will perform, right? So let's analyze mastering
hook and mastering retention. So why do hooks matter? You pretty much have
one to 3 seconds before someone scrolls. And as, you know, these algorithms evolve and as more and more people
are creating content, you probably have
less than 3 seconds. You probably have, I
think, one to 2 seconds. So your hook is what you
saw in those 12 3 seconds. And it pretty much decides
whether these people will stop or swipe to the next video and your video
will be forgotten. You could have the craziest thing at the
end of the video. If your hook isn't good,
no one's going to watch. So 90% of your video is
going to be your hook. If the hook is good,
right, and you, again, prepare the scene for
something crazy to happen, right, or very engaging, later on in the video,
people can follow through and can wait at
least 1 minute or so, right, until you promise what
you promised in the hook. So a good hook can compensate
for a boring video, right? Not vice versa. So no hook simply
equals with no views. That's it. So what is a
hook in the first place? We talk about what
a hook is, right? The hook is the first thing
people see or hear, right? Just like a hook
when you're fishing, it's what will grab the fish. And now it just comes down to you taking the fish
off the shore. So it creates
curiosity or tension, and there are so many
different types of hooks, let's analyze some of them. We've got bold
statements, right? Imagine you open a video on your phone and you
see someone saying, Hey, I bought my first
supercar at 14-years-old. I mean, this is intriguing. You might be like, How is
this even possible, right? So you want to find out how,
right? That's the hook. I bought my first supercar in 14-years-old or another hook. Let's say, I'm going
to backflip into this swimming pool
while being on fire. That's a crazy hook.
Or a hook could be someone taking his phone and
smashing it on the wall. Now, I'm not giving you these examples for you
to recreate them. I'm giving an example of what an awesome hook is regardless of how dangerous it
could be, right? And these hooks just
create intrigue. That's what you want to
be doing with your hooks. Now, other types
of hooks could be simple bold statements,
right? Bold statements. For example, I bought a
supercar at 14 or this is how you can use han JBT to never do homework, again,
on your life. And this was more
than 3 seconds. Let's do another bold statement. I made $100,000 by
only using JGBT. Right? Questions, right? Have you ever thought how it would look like
to live on the moon, for example, and then you
have a visual presentation of how it is to feel the moon? Or another question. Have
you ever considered that pigeons carry cameras and are secret CIA agents?
Something like that, right? Now, I'm not an expert in hooks. Then again, my videos have
actually seen great success. And it happens because my
hooks are very natural. Of course, visual shock, again, grabbing your phone, smashing it, having someone smash their phone
right in the wall. People will be like, What the hell is that I want
to keep watching, right? Or big screen text. Imagine you scrouno
the next video, and it's like, Boom,
text, text, text. And if it's
contextualized and it has context behind this
text, even better. Or a starting mid
sentence or mid story, let's say that it's
a vlog, right? And you're starting mid vlog when something
interesting happens, and then you move
back and elaborate from the beginning of a vlog. All of these are just tricks to hook people into your logs. Here are some hook
examples that work. I wasted 100 I wasted $10,000 on this
mistake. Don't do this. So people are intrigued and want to learn what
this mistake is. Or most people are
doing this wrong. Let me show you, right?
Giving an example. Of course, you need to add
context to this, right? Or you've been brushing your teeth wrong your entire life. So people now are
like, Okay, cool. Let's see, I might
find value in this. Again, visual hook cut
to a shocking result, and then explain this could
also be a type of hook. So cutting, again,
immediately to a shocking result and then giving context
afterwards, right? So, of course,
pattern interrupts is a very cool way
to retain people. TikTok users scroll fast. So pattern interrupts break
this very fast scroll. For example, Sudan
camera angle agent changes from one camera angle to another camera angle to
another camera angle. This works, and this just
keeps with engagement, right? So now we've moved from
hook to engagement. Another trick having onscreen texts popping up all the time. This will lead to
more engagement. And again, I am a huge advocate
of keeping things simple. If you're not sure of any of this, just keep things simple. But music is also an awesome
way to keep people engaged. Because with music, people
hear a familiar sound, and sometimes they
will stay on the video just because the
music is cool, right? Quick zooms in or
zooms out, right? Anything that resets attention
helps retention, right? Anything that resets
the attention of people helps with retention. What do we mean by
resetting attention, changing a camera angle, adding a sound efect
zooming in, zooming out. All of these things just
help with retention. Again, do not waste the
start of your video. Don't want to be opening up
your videos with, Hey, guys. So I just wanted to or slow
intros, right, or rambling. You just start at the peak. You drop value instantly, and you make it impossible for people to ignore your
video. Pretty much. You create intrigue
with your hooks. I want your hooks to act
like thumbnails, right? The combination of thumbnails
and titles on YouTube. This is your hook, right? For example, a YouTube
thumbnail title could be like someone holding a keys
for a Lamborghini, right? And he looks like
he's 14-years-old, and there's Lamborghini
in the back. And the title is like I bought a Lamb at 14-years-old, right? That's a title and a thumbnail,
for example, on YouTube. The same exact let's say
value preposition, right, can be translated into a hook on TikTok of a kid being like, I just bought my first
supercar at 14-years-old. Let me show you the
supercar itself, right? That's also a hook,
if this makes sense. So once you can
think of a hook as the title and
thumbnail on YouTube. So of course, if we move
past the hook to retention, you absolutely need to nail
the pacing part, right? Pacing is the temple
of your video, and correct pacing is
extremely important. So retention drops
with dead space. When there's dead space to
your video, retention drops. So here are some tips to not
have your retention drop. The first tip is to
cut out every pause and filler world word. If you're using filler
words like a um, yeah, those, you know, filler words, you
want to cut them off. You want this to be
fast paced because people's attention
spams are getting lower and lower and
shorter and shorter, so you want to keep those
videos very engaging. On top of that,
clean your clips. You want every single clip
of yours to be under, let's say, 5 seconds. So every 5 seconds,
change the camera angle, add some sound effects, right? Use captions to guide attention. And also, if you're not a
native English speaker, you can also use
captions to help people, again, you know, keep up
with what you're saying. You can match your movements
with your editings and the most important thing to prove the final point which says that brain loves momentum, right, it's very good for you to edit on the song
that you choose. So if you add songs to
your TikTok videos, I want you to edit the visuals
to match the song, right? This is just satisfying
and this is something that people will be watching, right? Now, a curiosity gap is kind of a more sophisticated
term to analyze. But what a curiosity
gap pretty much is, is that you give just enough
to make people want more. So you spike their interest, and then you keep intriguing them and intriguing them
and intriguing them. And you just keep on, let's say, moving the carrot
with the stick, so they just keep on
viewing the video. And then, of course, if you want to take things to
the next level, at the end of the
video, give them this big reward, right? A double reward, so they keep watching other
videos of yours. For example, this is just
an example of a video. You could say the number
one way to boost views, but no one talks about it, or the strict change
how I sell online forever or hold the answer for both of these until the middle or the end of the video. And obviously, this is a
very common retention trick, right to start by posing a question that is
controversial or very, you know, very widely
spoken and then delivering the answer
to this question at the end of the video. And, of course, it's very
important for you to know that final seconds of the video are also extremely
important because, again, retention isn't just about the beginning
of the video, right? You should also end
your video with energy because if you end
your video with energy, your video will qualify to
be viewed again from people. So this is how you
deliver the payoff. You reinforce the hook, right? And again, you add
a call to action. We're going to have
a separate lesson in the scores on
call to actions. They're extremely
important, right? You need calls to action. Never let your video fizzle out. You always need a call
to action, right? So let's talk about recap and what we discussed about
in this Don right here. Your attention, of course, people's attention
is your currency. You need to master
your hook and make it as engaging as possible
in the first 3 seconds. Keep the pace going so they're not bored
and change, again, visual stimuli and finish
strong with a boom, so you qualify for people
to just keep on watching and watching your video
over and over again. This is how you keep
people watching, and this is what TikTok
will be rewarding. So up in the course is a whole lesson on calls to
action that convert, right? You're not in the course
in the first place because you want to
populate your funnels and bring more eyeballs to
your offers to your products. And that's exactly what
we're going to be discussing about in the next
lesson of the scours. Now that you know how
to retain people, what are the tricks to
keep people watching, it's time to have them
click on your, let's say, links and move to your products, your funnels, your
services, right? So the next lesson, we will be talking about
calls to action. Thank you very much. I'm
going to see you there.
11. Drive Action with Every Video: So, ladies and gentlemen,
congratulations for making it up until this
point of the scores because this is exactly
the point in which you will understand how to
turn views and attention, what we tried to cultivate up until this point
of the scores. Again, we discussed about how to make your video go viral, creating content pillars, right, content schedules, the hook,
retention, everything. So now we have the attention
part, right nailed. Now it is time to talk about how to convert
this attention bring income to the business on a scale as a TikTok marketer. This could be again
your businesses. This could be someone
else's business. Again, digital
products, services. It doesn't really matter
as long as you tailor your content to attract
the correct P. Now, the way that we convert
attention into buyers, right? So literally people
that just stumbled across your content
into recurring buyers is through adding
the so called CTAs at the end of our videos, right? CTA stands for call to action, and it's literally
what it describes. So you call people
to take action. And again, action could
be multiple things. Action could be
you call people to subscribe or to
follow you, right? Or you can call people to
follow the first link of the description or
to follow you on Instagram off platform, right? So in this m here,
we're going to be discussing First of all, what is a CDA? What is a call to action? How to leverage calls to action, different types of
calls to action, and where to apply each and
every one of them, right? So again, turning
views into clicks, followers and sales without needing to sound like
an ad. Let's go. So why do CTAs matter? I think we have covered this. Views don't equal
with results, right? You might have 10,000 views, 100,000 views, 1 million views. It doesn't mean anything, right? If you can convert these views
into the desired results, and the desired results could
be growing a community, selling a service,
selling a product, growing your Instagram
following, for example, but views by themselves
don't mean anything. To give you the most
simple example ever, one of my YouTube
channels right? It's again, no calls
to action whatsoever. It's just a passion
project of mine, and it's gaining like 100,000 views every 48
hours consistently, it has been doing this for
the past five years, right? This channel has accumulated
more than 20 million views, I think, and we have more
than 200,000 subscribers. But guess what? It doesn't
really mean anything. I mean, yes, you're
having an impact, and, yes, you know, many
people watch the videos, and you're providing value
in the form of education or entertainment
or storytelling. But then again, if, you know, you don't convert this
attention into something, then it's really
nothing. It's pure air. Compare this with another
YouTube channel of mine has only 5,000 subscribers, and I managed to
monetize with calls to action from the first 300
subscribers that I have. So with just 300 subscribers, just by targeting
the correct people, I managed to actually turn
these views into income, right, by adding the
correct calls to action. So that's why adding
a call to action is extremely, extremely,
extremely important. So again, if you don't tell your audience what to do next, guess what? They'll do nothing. It's as simple as that. Every video should
lead somewhere. And this drives back to the primary point where we
have been making for all of these lessons that you should have intent with
your content, right? Your content should
be intentional. Every video should
lead somewhere, and every video should be
designed in a way that you know beforehand before you
even shoot the video where you want this
video of yours to lead. So what is a call to action? A call to action, right? CTA is simply a direction
for the viewer. You're giving directions to the viewer on what
you want him to do. Do you want him to
check the link in your bio and be forwarded
a landing page? That's possible. Do you
want people to follow you? That's also possible. Do you want people to drop a comment? You can, of course, have a call to action for
people to comment, or you can have a call to action for people
to send you a DM, or you can have a call
to action for people to save this video, right? Pretty much a CDA bridges this gap between content
and conversion, right? Conversion meaning
converting someone from a viewer to a buyer. Now, of course, if you're
a TikTok marketer and marketing in from
its nature is again, bringing eyeballs, somewhere,
and raising awareness around a product that will
lead to sales, right? So, without sales,
there's no marketing, without marketing,
there's no sales, right? So from all of these
calls to action, probably the one
that you would be most interested in
would be someone clicking the link in your
bio and being redirected in a website or a
homepage to purchase, you know, a service digital
product or anything. But actually, I would argue that adding calls to
actions in your videos, regardless of if
you're a marketer or not, for people to follow, drop a comment DM or save this video is
actually as valuable as having a CTA for
someone to click the link in the bio because this is
how you grow a community, you grow a following, and
you can potentially leverage more people visit the link
in your bio this way. So let's talk about
three call to action types that
simply work on TikTok. It has been proven, and that's why I'm presenting
them right here. The first one are engagement
calls to action, right? These are designed
to boost your reach. For example, you call people to take action and
comment something, right? Comment, for example, if you agree with what it
stated in this video. So if people take action and
actually start commenting, the TikTok algorithm
will pick up this video, right, like it's gaining
engagement, if that makes sense. So this is how you can hack
the algorithm, for example, by asking people to comment
on your video, right? Or, again, another
call to action is tag someone who needs this. So people go in your
comment section and tag people, right? So obviously this just hacks
the algorithm because again, engagement uses if you will, engagement is something
that the TikTok algorithm takes into consideration
before promoting your content. So this way, you're manipulating engagement on your videos. The next one are conversion
call to actions, right? And conversion call to
actions pretty much just drive clicks to a website, to a homepage, to
a landing page. For example, you present a
free guide on your video. It's an educational
video, and you say, Hey, if you want to grab the
free guide, you can set out the link in my bio. So they go in your
bio which, of course, on your description
of your profile, and they click on the link, redirect it to
website, and then they can purchase the product and they can check
out the product. Of course, designing a
correct landing page that converts people from
TikTok is another start. Also, you can ask
for DMs, right? This is also a
conversion tactic. Not having people click
the link in your bio, but asking people to DM
you and you can have an automatic DM ladder
into play in which people, again, when they DM you have a certain algorithm that sends them directly what
they're asking for. So those are, again,
conversion call to actions. Then we also have
community call to actions, and community cult
to actions are here to build connection
with your viewers. For example, you ask them to follow or you let them
know that this is part one and part two
of this series is also coming up if you
have a content pillar. But the theory here states, regardless of what
you're shooting, it could be
entertainment content, educational content,
storytelling content, you need to add the
correct calls to action on each, again,
video of yours. And remember the content pillars that we talked about, right, that each single week you should create and have in your mind, for example, a framework
of three content pillars. And each content pillar could have a variation of
calls to action inside. Another tip I have
for you is not to add more than one call
to action per video. So you don't want to just keep
spamming people with CTAs. Because, again, calls to action
are not that pleasant and they kind of sound salesy if
you're not smart with it. So the last thing you
want is just for you to just keep pushing and pushing and pushing
call to action. One call to action at the
end of the video is perfect. So let's talk about when to actually use a call to action. Well, the best way to use a call to action is at
the end of the video, right, after you've
provided the value. Why? Because no one's gonna listen to you and no
one's gonna take action if you haven't
proved yourself that you actually offer some value. It's as simple as that. Imagine starting with
a call to action. No one knows you,
no one's depressed. You haven't hooked
anything anyone, and you're starting
with a call to action, it just won't work, right? So an on screen text also throughout the
video could work as a call to action, for example, in the bottom left
of your screen, you're going to have
a small to action that just goes throughout
the video being like, check out the link in bio
for more information. And, of course, you can add a voiceover or a visual prompt. This is also possible
to call people to take action with voiceovers again
at the end of the videos. But what you really
want to avoid, that's the most
important thing is to start with a call to action, call to actions are the
worst hooks you can imagine. Obviously, this makes
absolute sense. And of course, using
too many call to actions in one video will
just decrease the value. So again, the framework
that I want you to have in your mind is that you start
the video with a hook, you give value to the people. And when the value is done and
you've given enough value, so you've satisfied, again, what you've promised with
the hook, then of course, you can have a call to action, and it's actually indicated for you you have
this call to action. The most important
thing is to just make this call to action
feel natural, right? So a bad call to
action, for example, is to just be like,
Buy this now, right? A better call to action
is just more smooth. Some examples would be,
want to dive even deeper, here's a link in my bio. Or I made a full guide around
what we've talked about in this lesson right here
in the link in my bio. Or if this made you think, drop a flame in the
comments, right? So this is a call to
action, for example, for people to engage. In general, a soft call to action is better
than a hard cell. And of course, you can tailor
your call to actions to be smooth and elegant and
blending with your content, so people don't really realize that you're
selling something. That's just the mastery
of TikTok and content, and you can definitely do this. It's just that it
really depends on the type of content
that you're creating. I can't really advise you here. But the whole point
is that you want to provide so much value
and satisfy your again, viewers so much that
they have no problem, and they actually feel that the next logical
thing to do is for them to take action, right? Now, an advanced tactic, you can do is to use DM funnels. And what DM funnels
pretty much is is adding a call to
action on your video for people to send you
a DM and then have an automated DM response to give out a digital product
or sell a service, right? So this is an awesome way to get qualified
leads, for example. You can say, on your video, if you DM me AI, I'll send you my setup, right? And in this video, obviously, you will elaborate
on the setup and the functionality of the setup and the value of the setup. So after you've communicated
the value of your setup, then at the end of the video you can have a call to
action being like, DM me, AI, I'm going
to send you the setup. So someone DMs you AI, and then you qualify them. So you know that
they're interested in exactly what
this video states. So from there, you can move and try to sell them something or try to give them
something for free to get their contact
information. So you can either
reply manually, and it's possible if you
have a small following, or you can use an
automation like ManyChat, for example, or mobile monkey. Those are again, automations
that send automatic DMs. So this keeps the sales flow personal and off the platform, which is also something
that is highly leveraged, right, taking the sales
flow off the platform. Right? So here is a small
checklist that you can go ahead and screenshot for
your calls to action. Before you post the
video, ask yourself, did I deliver value before my call to action?
That's very important. Next, is my call to action
clear and specific? You want to make it
as clear as possible, and you can see
that people will be automatically
following your CTAs. Then ask yourself, is my call to action again,
clear and specific. Is it easy to take the first
step of the call to action? For example, DME
something or visit the link in the
profile or follow this video or comment something? It should be very
easy to do one step. Does it match contents tone. That's also extremely important. You want your call to action and the way that you
position yourself in the call to action to
match your contents tone. If it doesn't will
just sound salesy, and you don't want
to go with this. So if you want to just again, clear stuff, clear calls to action that's
as simple as possible. You don't need to play with
the psychology of the viewer. Just go with
educational content. Educational content is
the most straightforward. You can literally be unfiltered when you're
talking to your audience, and it also looks professional. So if you want just match the viewers and the contents
tone as easily as possible, just go with educational
content and then add call to actions in the end of your educational content, right? If, again, your video checks
all of those four boxes, then you're good to go. So again, call to actions
lead to compounding results. One call to action can
grow your list, right? Glow your follower list, grow your email list,
throw your lead list. You can book more calls, and these calls
could be sales calls and lead to conversion.
You can sell products. You can build your
following, and of course, you can create conversation
if you don't even want again, drive sales and gain revenue from your account and just want to
connect with people. With a call to action, you can also create awesome
conversation with people. So it all starts with a single nudge in
the right direction. And again, if you don't advise people on what to do next
after they view your video, they will simply leave. That's a rule, and I've seen this multiple times
with videos that I just don't have calls to action in. So what's the next
step from here? Well, you don't need to let
your content end in silence. Ask for the follow,
offer the next step, open a conversation, and
you will be rewarded. Coming up, we're going to
be talking about TikTok. Growth systems, and
that's going to be happening in the next
lesson of the course. So that your content
is ready to go, and it's tailored with again, hook strategies,
retention strategies, and calls to action after you've provided
people with value. I'm going to show you
how to post, analyze, and grow consistently on platform without needing
to guess, right? So more information about this in the next
lesson of the course.
12. Stay Consistent with Smart Scheduling: So natural content
is strategically approached from the
beginning to the end, again, from the intended audience,
the target audience, the target atar, the hook, the retention strategies, and the call to action
after the value. It is time to talk
about the schedule, right, the upload schedule. When are the best times
to upload, right? When do people hang out
the most on TikTok? So that's kind of what
we're going to be discussing about in
this lesson right here. In this lesson, we're talking
about the posting schedule and it's optimization, how to make the most
out of the platform after you have created a video and it's
ready to be uploaded. So when, how and what to post for maximum
reach and growth? Let's go. So you now have
great content, right? We've created this
content together. But if you post it at the wrong time or without
optimizing it, right, with some metadata like
the correct descriptions, for example, the
correct keywords, right, no one will
see your video. Right? So this lesson is
here to fix exactly that. Let's start with the best
times to post your videos. Now, of course, there's just not one size fits all fits
all in this point, right? But in general, right, during the weekdays,
12:00 P.M. To 3:00 P.M. When people are done from
their jobs and they're chilling or 6:00 P.M. To
9:00 P.M. Is the best time. Why? Because people
tend to browse TikTok right after
usually they eat, right? Just to chill and decompress. On weekdays, 10:00 A.M. To 1:00 P.M. Is also good because
people are not working, so it's just cool to have
them in the morning, right? You can test based on your
audience because obviously, depending on who you're
going to be targeting, the time during the
day in which they will be available on
TikTok completely changes. So for example, if you're
targeting teenagers, you could potentially
post later at night, which they tend to
be awake, right? But of course, again, the
audience demographics, their location,
and their habits, of course, play a huge role. To have them in platform
when you post your video. And you can use TiktoP creator Analytics Track
What works for you. But if you followed
my advice and you used your younger self
as your target avatar, you need to think
to yourself, Okay, when did my younger self
browse TikTok the most? Was it after he ate, right? In the midday or at night, was it, for example,
before bedtime? And think to yourself when
you brows TikTok the most, and then this is
when you want to be uploading your videos. And, of course, you need
to stay consistent, not constant. That's the
most important thing. You don't need to
bulk upload over all of your videos at once. You just need to
stay consistent. That's the name
of the game here. So again, you don't need
to post five times a day. This won't benefit anyone. You need to post consistently. So TikTok learns your content. People also learn when to
expect a video of yours. So the recommended
uploading schedule is three to five posts per week. Right, and you badge head
so you don't burn out. So you have posts three to five posts ready
for every single week, and even you have more posts ready to be uploaded,
you do not upload them. You just wait. Because, again, you don't
want to burn out. Consistency is more important than frequency in this platform. So how does the posting
window on TikTok work, right? This happens after you've
posted your video, right? The first 30 to 60 minutes, TikTok experiments testing
your content, right? So it shows it in a
specific amount of people, and it analyzes the key
performance indicators that it's taking
from these people. Now, it's usually a pool
of about 100 people. And out of these 100
people, a small percentage of them are your followers. So in this way,
TikTok pretty much tests how your followers
react to this video, how strangers react
to this video, and how your target ada, who is also a stranger
react to this video. And based on the analytics
and the performance of those first 100 300 use in
the first 30 to 60 minutes, TikTok decides if
it's going to be pushing this video even more. So again, if the
Waltz time engagement is strong out of this
small pool of people, tests with, then it will boost
your video wider, right? An important thing for
you to note here is that you don't need to
ghost your video. Many people, you know,
post and then throw their phones away and leave.
You don't need to do this. You need to stay
active and reply to the comments because guess what happens when you
reply to comments. This boosts engagement, right? Because imagine
having a conversation with one of your followers
in the comments. It will just create more
comments and more comments, and this will boost engagement. So let's now start with
the hashtag strategy. You only know about HTAgs, you know the
importance of hashtags and here's a very
common misconception that people don't
know about Tech Tok. Hashtags don't lead to virality. You don't need to add a
specific number of hashtags or, you know, some very certain hashtags to make
your video go viral. Hashtags actually don't play any role regarding how
viral your content will be. I have videos with hundreds
of thousands of US that have been produced
without any hashtag, right? Where hashtags actually matter is if you want your video to
be search engine optimized because many people
search for something on TektokT use a search bar of Tek tok to be educated or
to search for something. And if you video has hashtags, then it will help for the search engine optimization
of this video. Let's say, for example,
that in one of your videos, you have a review of
the Apple Magic Mouse. Then, of course, in the
hashtags of this video, you should add HTAg
Apple Magic Mouse, because this way,
when people search for the Apple Magic Mouse, your video pops up
because you have the correct keywords
on your Hashtag. Right? So again, you
do not need any crazy. You know, there's no
hack for the hashtags. What you it's very indicative for you to do
is add hastags related to your video just for the search engine
optimization of your video. So you don't need, again,
to use viral or spam tags. These just confuse
the algorithm. Adding captions will, though, add value to your video, right? Adding captions
is an awesome way to keep people engaged, right? Even if you don't only
create educational videos. Now, of course, in
educational videos, captions are extremely
important and they really help but pretty much
your caption should reinforce your hook
that's very important. Add context or
curiosity to the video itself and end with a
soft called to action. And there are multiple
different applications you can use that automatically add
captions to your videos. You know, the days
in which we used to manually add captions
to the videos are long gone and thank God that
they're gone because it was a huge pain in the *** to add captions back in the day. But nowadays, it's just so easy to add captions
to your videos. Some examples, for example, this one Mindset Shift
changed everything. And it's just a big title, the big captions you
have in the middle of your screen as you're
explaining this mindset shift. Or here's how I get leads from TikTok every single
week linking bios. You can see we also
added a call to action in this
caption that's going to be in the middle
of the screen, right? So again, keep the
captions short and clear. Way more easy and better for you than keeping the
captions long and vague. Now let's move to the thumbnail. This is another part
of the video that can be optimized down the line. And of course, you can't
upload thumbnails. You can create custom thumbnails
for your Teto videos. But what Tetok does is that it lets you choose a cover
frame from your video. So again, your video has
multiple frames because the video is made out of lots of photographs, if you will. So you can choose one
of your frames to be the cover frame of your video. Why do we want to
optimize the Sumnil? We want to optimize
the Tamil for just your profile to
look better, obviously. So when someone
visits your profile, he sees an awesome Tamil. This a clear attention
grabbing steel from your video and add text to the thumbnail using
in app tools. This way, you can have, again, all of your account
sorted out and everything being stylish and neat and nice. And if someone watches a
future video of yours, let's say that he
watches a video after two weeks of yours and he
lands to your profile, then he will also
view the videos that have engaging thumbnails. So again, some examples
of adding text to your thumbnails using
the Iab tools is adding part one or how I did it, or the breakdown, right? Think of this like a mini YouTube
title that you can use in the thumil of your Tektok video because guess what? The titles or the short
descriptions you give to your TikTok videos aren't seen in the profile section
of TikTok, right? In your profile
section on TikTok, you just see the
famils you've chosen and any captions
written on the thumils. So you can leverage this
by adding captions to look like titles in the
thumbnails of your TikTok video. Right? So here's a small
bonus tip for you, right? The first comment boost. So if you want to drive people to comment on
your post to boost engagement, the first thing you
can do is obviously article to action at the end
of the video being like, Hey, what do you think
about this video? Live a comment below
or DME something, and I will send you
information back. But a great way to have
people commenting is to just add your own comment to boost engagement and ask
something in this comment. So again, ask a question
in the comment section, drop a resource or ask
something controversial. In general, encourage
a discussion, right? So this also will help train the algorithm of
what the video is about. Now, at this point, I'm
going to also give you an insane little secret
that people have been doing over the past
few months on TikTok. I haven't seen for too long. But because people
understand that commenting really boosts the
video for the algorithm, what they do, and it's
absolutely amazing. It's an ethical way to hack
TikTok's algorithm is that they intentionally add mistakes inside of the video, right? For example, they might do a spelling mistake or a grammar mistake
inside of the video, or they might have something absolutely astonishing
happening on the video. For example, it could be a video in which
someone eats cereal, and then he will add for a split second coca cola
inside of the cereal, and he does this in order
to make people comment. And the comments were like,
Did anyone see this guy adding coke for just 1
second in the cereal, right? But he intentionally
did this for people to comment in order
to boost engagement. So you can see that comments
really play huge role there. You see many big TikTokers, big YouTubers doing this
in this point, right, doing random things
in their videos, right, spark engagement
in the comments, and this works, right? So what happened in
this lesson is that we pretty much
established that smart posting equals with more reach. You don't need to bulk upload five or ten videos of yours. You need to be smart
and you need to have a system in your
loading schedule, right? You should know when to post. You should optimize
your hashtags to drive search engine optimization to your videos and drive traffic from the search engines to them. Captions also are awesome. You can add captions
to act like titles, right, and use them as thumbnails
on your TikTok videos. You need to be consistent
and not chaotic. And of course,
being organized and systemizing the whole
process is the key here.
13. Thank you message: I like to personally
thank you for sticking up until the end
of the scores right here. You belong in a very
small percentage of people that not
only enrolled, but watch the course throughout. I want you to know that I
really, really admire and appreciate your time and energy that you invested
in the scorsd here. Now, this course, if
studied properly, will give you everything
that you need in order to understand how to scale your
content to Tik Tok, right? We talked about the first
level of marketing and sales, which is, of course,
marketing. We talked about creating the content. What is a hook, how to retain people, how to identify your
niche, your target avatar, right, creating content pillars you never run out
of ideas, right? So there's a lot of
information for you to digest. If you have any questions, do not hesitate to send me a
message, right or an email. I will be personally
again answering to all of your messages and all
of your emails, right? And I'm going to see you in the second installment of the scores that I'm
going to be creating, which is going to refer
around sales, right? So thank you very
much for being here. I'm going to seeing you
in the next course.
LAMZ, Creative Internet Pioneer
