Transcripts
1. Class Introduction: Remember when TikTok was just a place for lip syncing
and dance challenges. It was so much fun
watching people groove the catchy songs and make
entertaining videos. But guess what, TikTok has come a long way since
those early days. Today, it's not just for
dancing and singing, it's one of the biggest
social networks that has an e commerce
platform rolled into one. Hi, I'm Christine, and I'm here to guide you through
the vibrant world of TikTok marketing with
a marketing background and years of industry experience
in digital marketing, specializing in social
media marketing, I'm here to be your guide. You see a trendy outfit worn by one of the trusted content
creators you follow. And suddenly, you
want to get one too, or you saw a gadget
being unboxed and shown up close by one of the
tech creators you follow. And you two wanted to get one. That's how powerful TikTok is in shaping how we
decide what to buy. It has changed the way we shop
and discover new products. But TikTok isn't just for
shopping and entertainment. Brands, top educators,
thought leaders, and content creators from all over the world have
flocked to TikTok. They saw its potential
for marketing, creative storytelling,
and content creation. They use TikTok to share
their brand stories, teach new things, and market their products in
super engaging ways. I let you in on a secret. When I first thought
about hopping on TikTok, I was a bit
intimidated because I have no talent for
dancing and lip syncing. But then I started
exploring its features, like its algorithm that
shows you videos you love, and its friendly,
vibrant community, and I discovered
that it was amazing. I decided to dive in
and use TikTok to market my digital marketing
services and courses. And you know what? It worked
better than I ever imagined. Now, I was able to
reach more people for my digital products and courses that I wouldn't
be able to reach before. In this class, I'm
going to share everything I've learned about
TikTok marketing with you. Whether you want to
promote your brand, share your knowledge, or
connect with a wider audience. This class will
help equip you with the TikTok marketing
essentials for your business. If that sounds exciting, move on to the next video
and let's get started.
2. Class Project: Welcome to this class. I'm so excited to have you here. Are you ready to kick start your TikTok marketing journey? If yes, then let's start
with your class project. It's very easy. Create
a TikTok account for your personal brand
or your business. Make sure you convert
it into a creator or business account to
unlock your insights. Then optimize your TikTok
profile to attract followers. Finally, create three
engaging pieces of content to share with
the TikTok community. Be sure to follow
all the lessons and guides we will lay out
for you in this class. Once you're done, take a
screenshot of your profile and share it in our class
project gallery for direct feedback from me. Write a brief story on your
experience from creating and optimizing your TikTok
profile to creating content, highlighting any challenges you faced and what you learned
from the entire process. If you're up for it, share your TikTok user name
or profile link and your class project submission so that fellow students can
connect with you too. So go and grab your mobile
phones and follow along to get hands on experience with demos and activities
in this class. Prepare a pen and paper
so you can write down important ideas that pop into
your mind along the way. I'm so excited to see how you
bring your ideas to life.
3. Introduction to TikTok Marketing: TikTok has taken
the world by storm, becoming one of the most
popular social media platforms, especially among
younger generations, initially launched
in China in 2016, where it was called Dying. In 2018, TikTok went global after merging
with musical LY, the famous Lip syncing app. This merger was a game changer, bringing TikTok to new markets and a broader
audience worldwide. Today, TikTok isn't
just big. It's massive. Users from all
corners of the globe, from different cultures and
backgrounds come together on TikTok to share and
discover exciting content, whether it's dance challenges, creative storytelling, or
marketing products, services, and experiences, TikTok's
diverse community makes it a unique and
dynamic platform. TikTok started out as the G two app for lip
syncing and dance videos. But it has quickly
transformed into a platform brimming
with diverse content. Now, users share everything from comedy sketches and cooking tutorials to
educational videos. For instance, I even teach digital marketing and
productivity tips on TikTok. This expansion into various content genres
has made TikTok appealing to a
broader audience and relevant to countless
interest groups. Beyond just fun videos, TikTok has ranged the
influencer scene. It's given rise to a new wave of social media stars who
use their creativity, authenticity, and relatability
to build large followings. Brands have taken notice. Teaming up with
these influencers for impactful
marketing campaigns. These collaborations
have turned TikTok into a hot spot for
influencer led promotions. But what about the world of
business and E commerce? TikTok offers businesses
a golden opportunity to connect with a highly
engaged and diverse audience. With over 1 billion
monthly active users, TikTok provides access to potential customers across different demographics
and location. It's particularly ideal
for brands targeting younger consumers given
its predominantly Gen Z and millennial user base. Here's how TikTok is
reshaping online shopping. First, shoppable features. TikTok has rolled out features like the
yellow basket buttons, allowing users to shop
directly from videos. Brands can link their
products to these buttons. Making it easier for
viewers to purchase items without leaving
the app next, influencer and
affiliate marketing. Influencers play a huge role
in driving sales on TikTok. Brands partner with influencers to promote products through engaging content such as
reviews, tutorials, and boxings. Many influencers also participate
in affiliate programs. Earning commissions
for sales driven through their unique
links or discount codes. Third, user generated content
or UGC for E commerce. Brands encourage users to create content featuring
their products. UGC is powerful because it shows real people using
and enjoying products, building trust and credibility
among potential customers. Fourth, live shopping. Live shopping events on
TikTok allow brands to host interactive streams
where viewers can buy products in real time. These events are engaging with
hosts showcasing products, answering questions, and
offering exclusive discounts, creating a seamless
shopping experience. Last but not the least, TikTok adds for E commerce. TikTok offers various ad
formats like I feed ads, branded effects, and
sponsored hashtag challenges. These ads can drive traffic,
boost brand awareness, and generate sales by
targeting users based on their demographics,
interests, and behaviors. In summary, TikTok has
evolved far beyond its roots, showcasing its adaptability
and innovation. Its influence on E
commerce is growing, providing brands
with creative ways to connect with consumers, drive product discovery,
and increase sales. As TikTok continues to evolve, it's set to remain a major player in the
social media world, shaping how we create consume
content and shop online. Up next, we're diving into how to find your
unique spot on TikTok. Picking your niche and understanding why
it's so important. Get ready to roll up
your sleeves because we've got an exciting
exercise to do together. When you're ready, jump into the next lesson and
let's get started.
4. Picking Your Niche: In this lesson, we'll kick start your TikTok marketing journey
by picking your niche. But first, let's talk about why finding your niche on
TikTok is so important. Here are the three main reasons. First is audience
centric approach. By selecting a specific niche, you can tailor your content to appeal to a targeted
audience with shared interests, preferences,
and demographics. This focus approach helps
you attract and retain followers who are genuinely
interested in your content, leading to higher
engagement rates and a more loyal fan base. Next is expertise and authority. Focusing on a niche allows
you to establish yourself as an expert or authority within that specific
topic or industry. Consistently creating valuable
and insightful content within your niche builds credibility and trust
within your audience, positioning you as a go to
resource for information, advice, or entertainment
related to that niche. Third is content consistency. Having a clear niche
helps you maintain consistency in your
content strategy. When your content revolves around a specific
theme or topic, it becomes easier to
brainstorm ideas, plan your content calendar, and create a cohesive
brand identity. To identify your niche, here's a quick activity
that you can do. First, draw three overlapping
circles like this. On the first circle, label it as your skills. This is where you
put what skills you have in or past experiences. For example, you have been a fitness trainer for
the past ten years. On the second circle
on your right, label it as your interests. This is where you list down what your interests are as
a business or creator. For example, you enjoy weightlifting, cooking
nutritious food, filming quick workouts that are time efficient
yet effective, and spreading awareness
about fitness. On the last bubble, label it as what
your audience needs. This is where you list down what your audience needs or
where they struggle. For example, number one, they are millennials
who struggle to be active because of
their busy schedule. Number two, they
still want to enjoy yummy recipes that are
healthy and quick to prepare. Number three, they want a workout program that's
enjoyable and easy to follow. Finally, in the middle, where all the circles meet, that is where your niche lies. Label it as Niche. This is where your skills, interests, and
audience needs meet. For example, your chosen
Niche on TikTok is 30 minute workouts and healthy recipes for busy
millennials and Gen Zs. You will create content about 30 minute activities
to stay active and you will also share 30 minute recipes that are
healthy and easy to follow. Now it's your turn. Use this diagram to find
out what your niche is. Check out the TikTok
marketing workbook on the resources tab and start
picking out your niche. In summary, finding a niche on TikTok is essential for
audience targeting. Content differentiation, establishing expertise, and
maintaining consistency. It lays the foundation for building a successful
presence on the platform and maximizing your impact as a content
creator or business. Now that you have successfully
discovered your niche, it's time to set up
your TikTok account. Head on to the next
lesson for our Mini demo, setting up your TikTok account.
5. Mini-demo: Setting up your TikTok Account: Welcome to this Mini demo. In this demo, we will set
up your TikTok account. Prepare your mobile phone
and let's get started. So first, you need to download the TikTok app on
your mobile phone, so you can download it from your Google Play Store
or your Apple Store. Now, the next step is
to create an account. You can see I have an
account already on TikTok, but to create an account, just simply press the
ad account button. Then you have
several ways on how you can set up an
account on TikTok. You can use your
phone or e mail, you can connect your Facebook, your Apple ID, your
Google account, your line, and even
your account took. Choose one from the
Roster available in here and then follow the steps that you will see
on your screen. Now, Tik Tok will ask
you for your user name. Make sure that you are choosing a user name that
fits your brand. For me, I used Kristine socials because
my name is Kristine, and I am a social media manager. Now, the next step is turning your personal profile
into a business profile. Now, to do that, go to your
profile and then click the three lines up here on the upper right corner
of your screen. Then down here, choose
the settings in privacy, then choose account. Then click the switch to business account a
button right here. Now, TikTok welcomes you
to your business account, and just click next and
follow the steps on your screen to turn your personal profile
into a business profile. Once you're all set, you can start creating, and you will start
having access to business analytics
and helpful features as a creator or as a business. And there you have it
your own Tectok account. Of course, we are
not stopping here. Head on to the next
lesson to know how to optimize your tectok profile
for maximum visibility.
6. Demo: Optimizing your TikTok Profile: Now. Now that your
account is ready, it's time to optimize
your TikTok profile. Optimizing your
TikTok profile is crucial for making a
strong first impression, Improving searchability, establishing a brand identity
and enhancing credibility. Prepare your mobile phone
and TikTok account, and let's get started. Once your account is ready, the next step is to optimize your TikTok profile for
maximum visibility. Now, the first step
is to make sure that your TikTok name
is SEO friendly. You can see your
display name up here. Now, every time you post, you will see your display name visible at the bottom
of your TikTok videos. So make sure that it is
searchable and SEO friendly. To change your display name, go to your profile and
click Edit profile. Then under the name, you can change your TikTok name. Your TikTok nickname can only be changed once every seven days. So take note of that. Right now, my name is Christine
and digital marketer. My name plus what I do. Now I just want to
add an emoji on my Tektok name because
you can actually do that. There. Take note
that you can add only up to 30 characters. Click, save. TikTok asks you to confirm the changes
that you have made, so just click Confirm. And now my name is
already updated. Now I have here some
popular creators on TikTok, and let's look at their profile. The next step is to
make sure that you have a clear profile picture. So if you can use a
face instead of a logo, then do that so that you can help add to the
authenticity factor. So it's nice to
see other creators faces and connect with them
through their TikTok videos. Now, for the biosection, we only have a limit
of 80 characters. So it's quite short. Reading the biosection
of this creator, it says creator
teaching creators. Abigail is a content
creator that is also teaching other creators. The next line is monetize your content with
digital products. So Abigail is teaching how to monetize your content through
selling digital products. So she is helping other creators monetize their content
on social media. She also has a link available
in here to her stand store. Teco allows you to add links to your profile once you've hit a certain follower milestone. Then you can also link
your Instagram account. To edit your bio section, go to edit profile. Then go to Bio. And then start editing
your biosection. Take note of the limit up
to 80 characters only. You can even mention a page, a brand that is relevant
to your tectok profile. Make sure that you keep your biosection
fresh and updated. It doesn't have to be
perfect on your first try. You can curate it as you
go through optimizing your tectok profile and
as your business evolves. So it's okay if you
edit your biosection as much as you want in a day or in a week In your bio section, you can add what you do, who you help or who you
serve and some sort of call to action if you
already have a link. Now, once you are happy with your bio section,
just click save. Then your new biosection will show up on your TikTok profile. Now, let's look at her content. So you have here
different content, but she has a
cohesive cover image. The texts are readable and she follows or she uses just
one cover image design. Now, let's look at another
popular creator on TikTok. Maggie is a TikTok strategist based on her name
and on her content, looking at her bio section. So she says, blow up your Biz and bank account
by Bing strategically. So that is how she helps her clients or her
viewers on TikTok. Then the next line, it says, Let's work one on one, and it has an arrow down
pointing to her stand store. And then finally, she has an
Instagram account linked. Link other social
media platforms. Here's what you can do. Click edit profile.
Then scroll down, and then under Social, you will see here, Instagram,
YouTube, and Twitter. So I already linked my
Instagram account here. You can choose to link or
unlink your Instagram account. If you want to link a
social media account, just follow the steps
shown on your screen by logging in on that specific
social media account, then follow the steps
on your screen. So if you have a lot
of content already, you can add playlists to
organize your content here. So she has personal
brand strategy, content that converts
storytelling, and then creator habits. That way you can categorize your content for easy
reference of your viewers. Then scrolling down,
you will see that she has some pin posts
on her profile. To pin a content
on your profile, just simply press
the three dots down here and then choose pin. So there, you will able to see your pin content at the
top of your profile. Scrolling down again, you
will see that she has a cohesive cover image
on her TikTok videos. All the texts are visible so that viewers can binge
on your content more. Just like this, how to make content creation
100 times easier. So people would know what they would expect on that
specific video. And now you're fully optimized and ready to create
content on TikTok. But before we do that, let's get to know how
TikTok pushes content. Head on to the next lesson
and let's dive into the world of tiktok algorithms.
I'll see you there.
7. Diving into the TikTok Algorithm: In this lesson, we're
diving into the magic behind TikTok success,
the TikTok algorithm. But what exactly is
the TikTok algorithm? Simply put, it's a smart
system that decides which videos show up on the
user's for U pages or FYP. Understanding how this algorithm works can help creators and businesses optimize
their content for better visibility
and engagement. So let's unravel the mystery of the TikTok algorithm and learn how to make
it work for you. Now, how does the
algorithm work exactly? The first step is uploading
a video on TikTok. Then once it's uploaded, it undergoes a review. TikTok checks if it follows the community guidelines
or if it has a violation. If the content violates
TikTok's community guidelines, the content will be removed. Then TikTok shows your
content to TikTok users. If your content has good
engagement and retention rate, TikTok will continue to
display your content to more users until it reaches
the FYP or fo you page. Now, you might be wondering what exactly influences
the TikTok algorithm. Let's break it down. First up, we have
user interactions. This covers everything from
likes and comments to shares, watch time, and
completion rates. Even favorites, duets,
and stitches play a part in how the algorithm
decides what content to show. Next, we dive into
video information. The content of your
video matters. A lot. Think keywords in your captions, the popularity of
the audio you used, relevant hashtags, and even the effects
and filters you apply. These factors can boost your discoverability and help you ride the wave
of current trends. Then there's video details. TikTok loves high quality videos paired with eye
catching thumbnails. After all, a great thumb nail can be the difference between someone scrolling
past your video or hitting that play button. Lastly, let's not forget
about the creator's history. TikTok takes into account your past performance and consistency in creating content. Regular posting signals
to the algorithm that you are active and
committed to your audience. In a nutshell, the
TikTok algorithm is all about delivering content that users are likely to enjoy based on
their interactions, preferences, and the
details of the video. Its goal to keep users entertained and
engaged for longer. For businesses and creators. Understanding and leveraging
these factors is key. Engage trending
sounds and hashtags, produce top notch videos, and keep that interaction with
your followers consistent. This way, you'll boost
your chances of getting your content discovered and
promoted on the platform. Now that you're armed with knowledge about the
TikTok algorithm, it's time to put it into action. Join me in the next
lesson as we start building your content strategy.
I'll catch you there.
8. Building Your Content Strategy: No. Welcome back. Crafting a solid
content strategy is like laying the foundation for a successful TikTok journey. It's all about getting to know your audience inside and out. You can create content
that truly speaks to them. This tailored approach not
only boosts engagement, but also fosters deeper
connections with your viewers. Let's get agent centric
with your content strategy. Ask yourself, why should
they watch my videos? Why should they care? And
what's in it for them? Start by diving into research. Get to know the demographics, interests, and behaviors of your target audience on TikTok. Utilize tools like
TikTok Analytics to gather insights into
what makes them tick. Then hone in on a specific niche that aligns
with your brand or passions. This laser focused
approach not only attracts a dedicated audience but also positions you as an
authority in your niche. Let's roll up our
sleeves and craft a content strategy that speaks directly to your
audience's hearts. Getting to know your audience, discover their problems,
goals, and behavior. Problems. Where do
they struggle with? How can you help overcome them? Goals, what would they want to achieve in a specific
area in life, Behavior. What's their lifestyle like? What topics interest them? Through these steps, you
discover the content that would excite your
target audience or they would find valuable. Now, aside from these, where can you find
content ideas for TikTo? Let's get to know
them one by one. Number one, the explore page. Check the explore page or the magnifying glass icon
to see what content, hash tags, and challenges
are currently trending. Number two, the FYP
or four U page. Spend time scrolling
through the four page, to see what types of content
are performing well. This can provide inspiration and insight into current
trends in popular formats. Number three, the
TikTok Creative center. Here you'll find what's
trending on TikTok, trending hashtags, songs,
creators, and videos. You can even see what's
trending in a specific country. You'll also find a lot
of inspiration and tools inside the TikTok
creative center. Number four is from
your competitors. Look at what successful creators
in your niche are doing. Analyze their most
popular videos to understand what
content themes, styles, and topics are
engaging their audience. You can also peek at
their comment section to understand what their audience
enjoys and engages with. Number five is from
comments and feedback. Pay attention to the comments on your videos and other
content in your niche. Your audience's
questions, feedback, and suggestions can be a
gold mine for content ideas. Number six is industry news. Keep up with the latest news
and events in your industry. Current events and
trending news topics can provide timely and
relevant content ideas. Finally, websites like Answer
the Public and Buzz Zoomo, can help you find popular topics and
questions in your niche. Get ready to show
off your creativity. With these strategies
in your toolkit, you'll always have
a fresh supply of engaging content
ideas for TikTop. Whether it's keeping your
finger on the pause of trends, interacting with your audience, peeking at your
competitor's playbook, or drawing inspiration
from various sources. Staying proactive
ensures you maintain an irresistible presence
on the platform. Now it's your time to shine. Head over to the TikTok
marketing workbook and dive into crafting
your content strategy. Start brainstorming
and listing out potential content ideas to
fuel your TikTok content plan. In our next lesson, we're diving into the art
of captivating hook and why it's an absolute
game changer for your TikTok content. Get ready to level up your storytelling skies.
I'll see you there.
9. Captivating Hooks for Your TikTok Videos: With over 1 billion monthly
active users en counting. The platform is buzzing
with creativity, and every day brings a flood of new videos vying
for attention. But fear not because
in this lesson, we are diving into the art
of the captivating hook, the secret sa to
grabbing viewers attention and keeping
them hooked till the end. Here's the deal. TikTok users scroll through content
at lightning speed. So you've got to make those
first few seconds count. That's where your hook comes in. Think of it as your
videos opening act, an attention grabbing teaser that leaves viewers
hungry for more. So how do you craft
a killer hook? Let's break it down. Number one, start strong. Kick things off with an
eye catching visual, bold statement, or
intriguing question to stop scrollers
in their tracks. Number two, visuals and sounds. Use vibrant colors, quick cuts, and trending audio to captivate
your audience's senses. Number three,
engaging questions. Pose a question that taps into your audience's curiosity or addresses a common
problem they're facing. Number four, create urgency. H hint at something exciting
or important happening soon to keep viewers on
the edge of their seats. Number five, ride
the trend wave. Jump on trending
formats, challenges, or means to leverage what's
hot and happening on TikTop. Number six, storytelling magic. Kick off with a snippet of a compelling story that leaves viewers
itching to know more. Remember, keep your
audience front and center. Think about the
problem you're solving or the goal you're
helping them achieve. Need some inspiration,
try out this formula. If insert struggle,
then try this out. For example, if you're struggling to stay
motivated to work out, then try this quick
fitness hack. Here are some more examples. If you want to live a
healthier lifestyle this 2024, then try this out. If you struggle to prepare healthier post workout
meals, then check this out. Or how about adding a dash of curiosity and aspiration
to your hook? How I lost X amount of
weight in just three months, doing this for just
30 minutes a day. Trust me, viewers will be
itching to uncover your secret. In a nutshell, a strong hook isn't just about
grabbing attention. It's about boosting engagement, winning over the algorithm, and leaving viewers
hungry for more. So roll up your
sleeves and start brainstorming those killer hooks in your TikTok
marketing workbook. In our next lesson, we'll dive into the world of hashtags and keywords
and how they can supercharge your
discoverability on TikTok. Stay tuned.
10. Hashtags and Keywords: Now, let's talk about
Hashtags on TikTok. Your ticket to boosting content
virality and engagement. These little wonders may not be the main drivers of
discoverability, but they have the power to amplify what's already
working in your content. Think of Hashtags as
your trustee side kicks. They categorize your videos, connect you with users
with similar interests and extend your contents reach far and wide across
the platform. In this section,
we're diving deep into the Hashtag game
uncovering how they work. And dishing out some
top notch strategies to help skyrocket your contents,
visibility, and engagement. Here's the golden rule
when it comes to hashtags. Relevancy is king. When choosing hashtags, think about three key things. Number one, your topic. Select hashtags that speak directly to the heart
of your content. What problem are you solving or struggle are you addressing? Number two, your
target audience. Who are you trying to reach? Are they business owners, tech fans, or
fitness enthusiasts? Number three, their desires. What are the dreams
and desires of your audience that align
with your content? Now, let's dive into an example
to bring it all to life. Imagine you're a
fitness trainer gearing up to drop some work
out wisdom on TikTok. Here's how you might
tackle your Hasta game. In the first row,
we have the topic. For example, you're trying
to solve in your content how your target audience
can squeeze in a workout in their
busy schedules. You can use the Hashtags hashtag quick workout routine and hashtag 30
minute home workout. Then your target audience
are millennials and Genzs. Your hashtags can be hashtag working millennials,
Hashtag Genz lifestyle. Finally, your target
audience desires to have a healthier lifestyle
and happier mood. Your hashtags can be hashtag
healthier lifestyle. Hashtag manage mood better, and hashtag happier mindset. You can totally
use this exercise when you're doing Hashtag
research for your content. C heck out the
hashtag section of the TikTok marketing workbook
and start practicing. Now, what are the dos and don'ts for Hashtag
strategy on TikTok. First, do use hashtags
that have a lot of views. Hashtags with more than
1 million views means that a lot of people are interested in that
specific topic. Don't use Nish hashtags
with low views because that signals that only a few people are interested in that topic. That means fewer eyeballs
for your content. Second, Do use hashtags that are relevant to
your topic or video. Don't use generic
hashtags like Hashtag FYP or hashtag TikTok USA or
hashtag for you page. Third, do use hashtags that describe your
target audience. Doing this might help your content reach
the right audience, and don't use
irrelevant hashtags. Finally, do use at least three to five or
six hashtags in your posts, and don't over clotter your content with
too many hashtags. In summary, hashtugs
on TikTok are like the secret sauce that
spices up your content, making it more discoverable,
trendier, and engaging. Stay on top of the game by
keeping your htugs relevant, riding the wave of trend, and analyzing what's
working for you. With these strategies
in your back pocket, you'll be unstoppable on Tectok. But enough talk, it's time
to put theory into practice. In our next lesson, we're diving headfirst
into the TikTok app. Get your mobile phones ready, and I'll see you in
the next lesson.
11. Demo: Navigating the TikTok App: Hi again. I'm sure
you're getting super excited and ready to dive
into TikTok at this point. In this lesson, we're
getting hands on. We'll start navigating
the TikTok app. Then we'll create a
TikTok video and post it. Make sure that you have your mobile phone and
TikTok account ready, so we can do this
together. I'll set. Let's dive right in. Let's start by navigating
the TikTok app. So we have here at the
bottom your menu bar. So you have here the home shop, the plus button wherein you can start creating or
shooting content. You have your inbox
and then your profile. So once you open the TikTok app, it will take you to home
under the Four page. So we have here
different categories. So let's try to
explore first friends. This is where you can find content posted by your friends. Next up, following. Under following,
you can see content posted by people or
brands you follow. Then finally, your
four U page or FYP. FYP is a page on
TikTok filled with content and videos that app
things you'll enjoy the most. It is based on
your interests and engagement activities
as a TikTok user. So zooming in on the right
portion of your screen, You have here the logo
of the creator or the profile picture of the creator that posted
that specific content. Next, you can like the post. You can leave a comment, you can save the content, and you can even share the
content to other platforms. Then finally, at the bottom, you'll see the track
or the audio that is used on that specific video. Then on your left, you will see the TikTok
name of that creator, and under that, you will see the captions from
that specific post. Up here, you also have a search button
wherein you can search different types of content and see what is trending
on TikTok as well. Next, you have a shop. TikTok is a social
media platform that has an E commerce
built in with it. You can discover new products
and shop inside the app. Then we have here
the plus button, wherein you can start recording and creating
your TikTok content. We will try to explore more
of this feature later on. Then you have here the inbox, wherein you can see messages, notifications, and activities from followers and people engaging
with your content. Finally, you have
here your profile. So at the top here, there is a drop down
menu or button, wherein you can
change or log in from different TikTok accounts
that you have in here. So I do have several
TikTok accounts that I can easily switch from. Then the three lines up here
opens up your settings. Now, this is your TikTok feed. When you press this button, you can see your TikTok feed. You can even sort from the latest videos or the most popular
videos that you have. Next, are the only me videos
or even your story archives, your posts, the things
that you have saved, and content that you have liked. So only you can see your saved and also
your liked videos.
12. Demo: Creating a TikTok Video: Now, let's try to
create a TikTok video. So first, click the plus button
down here to add content. You have different
options in here, and I will walk you through each feature of the TikTok app. TikTok allows you to shoot
up to ten minute videos. You also have options here
60 seconds, 15 seconds. You can post a photo
and also a text. Down here, you also have post for you to post
content on your feed. You also have an
option for story. If you want to post a story or content that is visible
for 24 hours only. Then you also have here the
live if you want to go live, and you also have
templates down here. All right, so this is
how it looks like. So in the middle right here, you can see the red
button wherein we will click once we are
ready to shoot content. Then on your left, you will see the effects. TikTok actually has a lot of
amazing effects available for you to create an engaging
and fun content on TikTok. So you have here trending,
filters or effects. You can create an
effect and find different effects
available on Tito. Let's say you are teaching something or
discussing something. My favorite is the green screen, which is this one. Let's add a photo at the back. Then you can start
discussing Pinch your video like this one to
make it smaller or larger. You can also move yourself
around the screen. It's nice. That is
the green screen. But you have a lot
of different effects available in here that
you can check out. Now you also have
different buttons available at the top here. You can flip your camera
from front to back camera. You can open or close
the flash button. You can add different filters. You can add a timer, choose different
filters, or add makeup, smooth in your
skin and all that. Then you can also change the voice by clicking
the button down here. Now, let's say you are
shooting along content, and you want your
hands to be free. What I do is I put it in a
tripod or a phone holder, and then I use the
timer button up here. Then you have an
option here to start the timer for 3
seconds or 10 seconds. Let's choose the 3 seconds
and click Start count down. You can start preparing yourself before you record your video, which is nice, right. Once you're done, click the
Stop button right here, and once you're done recording, just click the check
button right here. So we have here the TikTok
in App editing feature. So you have a lot of
options down here. You can edit. You
can add a sound, a text effects and all that. Then you have a preview
of your video right here. What we want is to choose the best frames for
our tectok videos. So just click the video and
then click split and then delete the parts that you want to remove
from your videos. Then if you want to add a text, click the text
button right here, add in your text. Then Tectok has a lot of
different font styles. Fun colors available in here
that you can choose from. Then move your text to
where you want it to be. And let's add it to
the entire frame. Now, let's say you want
to add an audio or sound. You have different
options right here. You can add a sound,
add sound effects, or even do a voice over in app. Then, if you are happy with
your video, just click next. Then choose a cover image. First, choose the
best frame that you want to use as
your cover image. Let's say I want to
choose this one. TikTok has a lot of textbox
designs available in here, I chose this one
earlier and I said, dinner date with friends. Then move around
your cover image and follow the guide right here. So that your cover image will be visible on your Tiktok feed. Once you are okay, click Save. In here, you can type
in your captions. You can add your hashtags and even mention a
person or a video. Next, you can add your
location and then you have access to a lot of
options available in here. Then you also have an option to share on Messenger or Facebook. Now, once you're ready to post, just click the post
button right here, and if you aren't ready, click the drafts
button right here. This is where you can
see your save drafts. So only you can see
your drafts and uninstalling TikTok will
discard all your drafts. So take note of that. And that's all about creating
a TikTok video. I hope you got super excited about creating more
TikTok videos. Go back to your content
strategy and start creating. In the next lesson, we will talk about an
essential tool for creators and businesses,
TikTok Analytics.
13. TikTok Analytics : Now, let's talk about
TikTok Analytics, a valuable tool for
creators and businesses. It gives you detailed insights into how your content
is performing, who is watching, and
how you can improve. With TikTok analytics, you
can explore the impact of your content from audience engagement
to overall growth. Understand your audience better, what they like, how they behave, and what they want
to see more of. To access your TikTok analytics, go to your profile. Then choose the three lines at the upper right
corner of your screen. Then choose creator tools, and inside, you'll access
your analytics dashboard. You have your analytics,
monetization, tools and content inspiration where you can find trending and recommended TikTok videos. Then let's go to Analytics. First, choose the duration or time frame of the
analytics you want to see. Then under the overview tab, we have here post views. The number of times your
videos have been viewed, profile views indicates how often your profile
has been visited. Likes, comments, and shares, measure the engagement
your videos receive. Then when we scroll down here, you can see the traffic source. Is the traffic from search, personal profile, sound,
following or for you page. Then below that, you can
see the search queries. These are search queries from viewers that led
them to your post. Then under the content tab, you'll see your top posts. In here, you can see the videos
that have the most views, most like a new
followers gained. Then under the viewers tab, you'll see your total viewers. Then you also have here creators and videos that your
viewers also watched and viewed to get more inspiration on what
your viewers are watching. Then under the followers tab, you'll see your followers demographics and
most active times. Now, going back to
content insights, click a video to see the
video or post analysis. Inside, you'll see your key
metrics such as video views, the total number of
views for each video. Total playtime, the cumulative amount of time your videos
have been watched. Average watch time, the average duration users
spend watching your videos. Watched full video. This shows the percentage of viewers who watch the
video in its entirety. Then scrolling down, we
have retention rates. This measures the
effectiveness of your content in keeping
viewers engaged. A high retention
rate indicates that viewers are watching your
videos almost to the end. Suggesting that your content
is engaging and well paced. On the other hand,
lower retention rate suggests that viewers
are dropping off early, indicating that you may need
to optimize your content, including improving your
hook or content quality. We have here the
retention graph. The drop off points
show where viewers are losing interest and dropping
off in your videos. Identifying these
points helps you understand which parts of your content may
need improvement. Then down here you
have traffic sources. Again, if it's from F you page, personal profile
following, search, sound, and other sources. Then under video
or post analysis, you have the viewers. You can see here the total
viewers then the viewer types. Are they new viewers
or returning viewers? Are they followers
or non followers? Then scrolling down,
you'll see the gender, age and location of those who viewed this
specific content. Finally, under the
engagement tab, you can see the likes and
top words used in comments. That's a wrap on our tour
of TikTok analytics. With this powerful tool, you've got everything you need to level up your TikTok game. TikTok analytics
isn't just a bunch of numbers and graphs. It's your secret weapon for unlocking content performance
and audience behavior. Dive into those key metrics, get to know your audience
like never before, and watch as your content
strategy takes flight. Oh, and don't forget about
those retention rates. They're your ticket to
keeping viewers glued to their screen from
start to finish. It's time to put
those insights into action and take your TikTok
presence to the next level. In our next video, we'll be wrapping up this
class. I'll see you there.
14. Final Thoughts: Wow, a virtual high five on
completing another class. I hope you found this
TikTok marketing class valuable and now ready to leverage TikTok
for your business. Remember, always keep
your content fresh, engaging and audience centric. Use your TikTok analytics
to better understand your audience and optimize your content as you
go. Here's a tip. Consistency is key. By showing up on TikTok, you'll be able to test
out different types of content and see those that
are working for your brand. Throughout this class, we the mystified TikTok explored
its different features, dove into TikTok algorithm, built a content strategy, discovered steps on how
to make your content engaging and discoverable
by the right audience. And published your
first TikTok video. Still, the best way to practice this new found knowledge and skill is by joining
the class project. Please share your progress
with us by uploading a screenshot of your work in
the class project gallery. If you have any questions, don't hesitate to use
the discussion stab. I'm here to provide clarity and support as you explore
TikTok for your business. As we wrap up,
here's a final tip. Follow industry leaders and top creators to stay updated on the latest
trends on TikTok. Continue to experiment with
different types of content, optimize your strategy, and see what works best
for your brand. Thank you for
choosing this class. Your feedback is valuable, so please consider
leaving a review to help fellow students in finding the right class and help
shape future classes. If you're interested in diving deeper into
digital marketing, social media marketing
and productivity, hit that follow button to stay updated on my latest
classes and giveaways. If you're sharing your progress
on Instagram and TikTok, don't forget to tag me at Kristine Social's
and at Skill Share. I can't wait to see
how you're putting your new found
knowledge into action. See you around by
Kristine Sacdalan, Digital Marketer & Course Creator
