Easy Instagram Profile Optimization to Attract More Leads and Followers | Kristine Sacdalan | Skillshare
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Easy Instagram Profile Optimization to Attract More Leads and Followers

teacher avatar Kristine Sacdalan, Digital Marketer & Course Creator

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Class Introduction

      3:14

    • 2.

      Class Project

      1:32

    • 3.

      Why Your Instagram Profile Matters

      3:45

    • 4.

      Captivating Display Photo

      8:25

    • 5.

      SEO-friendly User Name and Account Name

      9:33

    • 6.

      Assigning a Business Category

      0:30

    • 7.

      Writing a Compelling Instagram Bio

      5:17

    • 8.

      Links you can Add to your Profile

      4:05

    • 9.

      Must-have Contact Options

      0:29

    • 10.

      Catalog-style Instagram Highlights

      9:13

    • 11.

      Engaging Pinned Posts

      3:51

    • 12.

      Final Thoughts

      2:23

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About This Class

Ready to unlock the secrets to transforming your Instagram profile into a lead-generating powerhouse and vibrant community hub? If you're eager to discover practical strategies to optimize every aspect of your profile – from your bio to your content – and unleash the potential to effortlessly attract a flood of leads and followers, then you're in the right place! This guide is tailor-made just for you.

What you will learn:

  • Why Your Instagram profile matters and how it can help attract the right audience
  • Choosing a captivating Display Photo
  • Assigning an SEO-friendly Account Name
  • Transforming a Personal Account into a Business Account
  • Writing a compelling Instagram Bio
  • Adding relevant Links to your profile
  • Must-have Contact options for businesses
  • Crafting a catalog-style Instagram Highlights
  • Displaying important content using Pinned Posts

Why You Should Take This Class:

Fine-tune every aspect of your Instagram profile! In this class and demo rolled into one, you'll discover simple yet effective strategies to attract the right audience to your profile. From perfecting your display photo to crafting engaging content, you'll gain the tools you need to transform a lackluster Instagram account into a dynamic lead-generating machine that captivates both leads and followers.

Who This Class is For

This class is tailor-made for aspiring marketers, freelancers, and business owners looking to make their mark on Instagram and build a thriving online community.

Meet Your Teacher

Teacher Profile Image

Kristine Sacdalan

Digital Marketer & Course Creator

Teacher

Hey there, aspiring marketers & productivity builders! I'm Kristine, and I'm thrilled to have you join me on this incredible journey into the dynamic and ever-evolving world of digital marketing and productivity apps. With over 8 years of hands-on experience in the marketing industry, specializing in digital marketing, I'm here to equip you with the knowledge, skills, and tools you need to thrive in the digital era.

My Humble Roots:

From my earliest memories, I've been passionate about the art of teaching and sharing knowledge. My father, a university professor and seasoned business consultant, instilled in me the value of education and personal growth. I pursued my college education with a focus on marketing and further refined my skills under th... See full profile

Level: Beginner

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Transcripts

1. Class Introduction: Have you ever thought about turning your Instagram profile into your most powerful asset? I sure did. And let me tell you it changed the game for me. Hi, I'm Christine, and I'm here to help you supercharge your Instagram presence. With the background in marketing and years of experience in digital marketing, specializing in social media. I have optimized accounts for over 20 brands globally. But enough about me, and let's talk about you. When someone lands on your profile, what do they see? Are they itching to connect with you or are they left scratching their heads? It should be the former. After all, first impressions matter. That is why having an optimized and inviting Instagram account is crucial. But with a sea of features and advice out there, which ones actually work? In this class, I'll spill the beans on the exact steps I took to turn my once dull Instagram account into a lead generating machine. Thanks to these simple strategies, inbound leads kept pouring in like never before. But here's the thing. It's not just about a fancy display photo. It's about fine tuning every aspect from your name and your bio to the content you share. Instagram became more than just a social platform for me. It evolved into a thriving network connecting me with industry peers and broadening my professional horizons. First up, we'll delve into why an optimized Instagram account is essential. Then we'll dive into selecting a top notch display photo, choosing a keyword friendly Instagram name, crafting and enticing bio and listing potential contact options for easy lead generation. Finally, we'll put the cherry on top by showcasing your best content through Instagram highlights and pin posts. This class will blend lessons with hands on demos, taking you through each step seamlessly. For your class project, you'll put everything you've learned into action by optimizing your Instagram profile. Whether it's for your personal brand, your clients or a sample business. Get creative and infuse your unique brand style into it. By the end of this class, you'll confidently optimize your Instagram account, showcasing your unique personality or brand, flaunting your expertise, and drawing your community and clients into your orbit. If that sounds exciting, move on to the next video and let's get started. 2. Class Project: Welcome to this class. I'm so excited to have you here ready to take your Instagram game to the next level. Let's kick things off with our class project. Now, this isn't just any ordinary task. It's your chance to showcase your new found skills and supercharge your Instagram presence. I encourage you to roll up your sleeves and get hands on with this project. How? Simple create an Instagram account for your business, personal brand or even a sample business. Then apply all the tips and tricks, we will cover to optimize it to perfection. Take a screenshot of your revamped Instagram profile and share it in our class project gallery for direct feedback from me. Don't hesitate to share any challenges you encounter or the story behind your creation. I'm here to help you every step of the way. By the way, Feel free to jump into the project whenever inspiration strikes, whether it's after a specific lesson or once you've completed the entire class. I'm so excited to see how you bring your ideas to life. Let's learn, grow and encourage each other every step of the way. 3. Why Your Instagram Profile Matters: Welcome to our very first lesson where we'll navigate the complexities of optimizing your Instagram account to attract and retain followers ultimately building your online community. Whether you are an individual seeking personal growth or a business striving for online visibility. The steps provided here will set you on the path to Instagram success. From curating an attention grabbing display photo to strategically crafting your Instagram bio. Every element plays a role in enhancing the overall allure of your account. This guide will take you step by step through the optimization process, providing practical insights and actionable tips to level up your Instagram game. But before we dive in, let's talk about why your Instagram profile matters. First and foremost, it's about first impressions. Your Instagram profile serves as the initial encounter users have with your brand or business on the platform. A well crafted profile can instantly capture attention and inspire users to explore your content further. Next up is brand identity. Your profile is a canvas to showcase your brand identity and personality. Through elements like your profile picture, bio highlights, you have the chance to communicate your brand's values, tone, and aesthetic, laying the foundation for a robust brand presence on Instagram. Now, let's consider engagement and connection. A compelling profile not only attracts followers, but also encourages engagement with your content. When users feel a connection and resonate with your messaging, they are more likely to interact, leaving comments and sharing your content with others. Moving on to discoverability. An optimized Instagram profile boosts your chances of being discovered by users, searching for relevant content or accounts. Incorporating keywords in your bio, using hashtag strategically and mentioning relevant accounts can enhance your visibility attracting new followers organically. Lastly, credibility and trust. A professional looking profile builds credibility and fosters trust. A cohesive and polished presence on Instagram enhances your brand's reputation, making users more likely to perceive it as reputable and trust. In summary, your Instagram profile is a critical component of your Instagram marketing strategy. Acting as the gateway to your brand and playing a vital role in attracting and engaging your target audience. By dedicating time and effort to optimize your profile, you can amplify the impact of your Instagram marketing efforts and achieve your business objectives more effectively. In the upcoming lessons, I will guide you through the practical steps of achieving this. See you there. 4. Captivating Display Photo: In this lesson, we will explore your display photo, also known as your profile picture and why it matters for your brand's presence on Instagram. First off, your display photo is often the first impression users have of your profile. It's the initial visual cue that helps them recognize your brand amidst the vast sea of content on Instagram. Consistency across all your online platforms reinforces brand recognition and fosters trust with your audience. Your display photo contributes significantly to your brand's visual identity on Instagram. It should reflect your brand's aesthetics, colors, and overall style. A visually appealing and cohesive display photo, has the power to grab users attention and entice them to explore your profile and content further. Having a high quality and professional looking display photo speaks volumes about your brand's professionalism and credibility. It sends a message that you prioritize quality and care about your brand's image on Instagram. Moreover, your display photo has the potential to evoke emotions and feelings that resonate with your target audience. Whether it's your brand logo, a mascot, or a symbol representing your values, your display photo can forge an emotional connection with users, fostering loyalty and affinity towards your brand. In summary, your display photo is a critical component of your Instagram marketing strategy. It serves as a visual representation of your brand, enhances brand recognition and identity and plays a pivotal role in attracting and engaging your target audience on the platform. Therefore, choosing a display photo that aligns with your brand's aesthetics and values is key to achieving your marketing objectives effectively. Now, let's apply these insights to a sample cake business, Pink sugar, New York. All right. So now, since this is a business, we will choose a high quality logo for our display photo. So for our sample cake business, Pink Sugar, New York, I have created a sample logo on Canva, and I will walk you through on how to download high quality logo and upload it as your display photo. Make sure that you have a Canva account or Canva up on your phone. So let's click the Kiva app. To create a logo, simply click the plus button, and you can choose the logo option in here, the 500 by 500 pixels. But for me, I use the Instagram post square dimensions, the ten 80 by ten 80 pixels so that I will have a high quality logo for my business, and I will just resize it later. The first thing that I did is just to check out the logo designs available on Canva to get some ideas. I just used the search bar and look for cupcake. Okay. There are a lot of designs available that you can tweak and make it your own. At this point, I have created a logo already a while ago, and what we will do is to export it on your phone for you to be able to upload a high quality brand logo. I've created a logo awhile ago, and I got the idea from one of the Canva templates inside Canva library. I tweaked it and changed the colors, the texts, and some elements to make it unique to my brand to my business. All right. So we have here a nice logo pink sugar, New York, and the design size is ten 80 by ten 80 pixels or Instagram post square size. What we want is to download it in our mobile device so that we can upload it to our Instagram account. To do that, click this share button up here, and then click download. So before downloading, we have here a ton of options that you can choose from. So we have here PNG, PDF, and other design formats that you can use. You can even make your background transparent if you are using a bra Pro account. Since this is one page only, so we don't have to choose any pages yet. And then just click download. Then wait for the design to be downloaded on your device. So now the design is available on my device. It's now time to upload your display photo. So let's go to Instagram. And then let's go to our newly created account. Simply go to your profile and then choose the plus button, and then you have your options, add profile photo or add to your story. What we want is to add a profile photo or a display photo. Click Add profile photo. And then you have options here. You can choose from library, import from Facebook, and you can take a photo. You also have an option to create your avatar. Let's choose the choose from Library. Look at our album. We got here the artwork that we just made or we just downloaded from Canva. And make sure that it is within the circle or the frame that Instagram has. That is why I always choose the Instagram square size, and I make sure that it's within that dimension or artwork size. So we have here Pink Sugar, New York, check it out and make sure that all of the elements on your design is visible. Make sure that your texts are also visible because later once you visit the profile, the display photo is just a tiny part of your profile. Make sure also that you are using a high quality version of your artwork. So far, I'm happy with how it looks on my screen. Let's choose done. There, you can see that we have added a high quality display photo on our Instagram account. We can see the visuals, we can see the cupcake, we can see the brand name and all the elements in our design. And by the way, if your account is just newly created, you would see a new icon just below your display photo on your Instagram account so that people can check out that you have a new Instagram account or Instagram page. And if people want to see your logo on a bigger size, they just have to click the logo or the display photo, and it will show up like this. They can see all the designs. That is why it's important to use a high quality logo or image. In the next lesson, we'll explore SEO friendly user name and account name. I'll see you there. 5. SEO-friendly User Name and Account Name: Okay. Now, let's jump to your username and account name. Choose a user name that is easy to remember and reflects your identity or brand. Then assign an SEO friendly account name to your Instagram account. A good example would be Maya Nicole's Instagram account. Beside her name, she added, IG expert and business coach. That means when people go to her account, they would instantly know that her contents are mostly Instagram related tips and about her coaching programs. Another good example is Paula's choice Instagram account. There's a simple. Their account name is Paula's Choice skincare. They combine their brand name plus what they offer. It's that simple. People would know that they sell skincare products. Now take note that you can only change your name twice within 14 days. You can also pop in pronouns in your profile if it's applicable to you. This is great for creators and personal brands so people can address them properly. Now we will continue optimizing your Instagram account. Again, we are using our sample cake business, Pink Sugar, New York for this exercise. So at this point, we are optimizing your user name and account name. But before we do that, since this is a business, we will transform this personal account into a business account on Instagram. To do that, go to your profile by clicking the logo at the bottom right of your screen. And then choose the hamburger menu or the three lines on the upper right corner of your screen. So that opens up your settings and it's scroll down and labeled under four professionals. Let's choose the account type and tools. You have options here. We can switch to a professional account. We can add a new professional account and so on. In here, you'll also see the tools that you can use such as branded tools, request verification, and sign up for meta verified. What we want to choose is to click the switch two professional account. This is free for all businesses. As mentioned earlier, you have two options. You can either create a creator account or a business account. But since this is a business, we are choosing the business account. Then just click continue. With a professional account, you can reach more people. You can get new contact options and a lot of tools that helps businesses and creators. Let's click continue. Choose the best category that describes your brand or your business. You have here a lot of options such as artist, digital creator, entrepreneur, restaurant, shopping, video creator, and more. We can choose restaurant. Since we are a bake shop. You have an option to display your category on your profile or not. Simply by toggling this on or off. Let's toggle this on the category will be shown on our profile. Once you're done, just click done. Just wait a while for your account to be ready. Now you have two options. Are you a business or a creator? For a business account, this is best for retailers, local businesses, brands, organizations, and service providers. Now for creator account, this is best for public figures, content producers, artists, and influencers. We are choosing the business account. Just click next. Make sure that business is chosen in the two options and then click next. Now, you have an option to add your contact details and business address to your Instagram profile. So you can add this later or you can do it now. You have an option to connect a Facebook account to your Instagram account. This is best specially for businesses so that people or your customers can easily locate your Facebook and your Instagram account. We are skipping for now. Instagram offers you steps on how you can set up your professional account. They have listed down the steps that you will be needing for you to be able to completely set up your professional account. And there you go. Now, moving on to your user name and Instagram name. When we are setting up or creating this account earlier, we already assigned a user name which is pink Sugar NY. This is available, and no other accounts use this specific user name. Now, what we want to do is to assign an account name or Instagram name. So take note that an Instagram name or account name is SEO friendly. So make sure that you are searchable so that people can search for your business, for your Instagram account. My advice is this. Since we are a cake business and we are based in New York, I would suggest to include what niche or industry you are in and where you are located. Let's try four keywords. First, let's look for cake shop in New York. So to do that, simply go to your search bar and type in cake in New York, and it shows you content that is Take in New York. But now let's go to accounts You have here a lot of different options similar with that keyword. Take note, the account name is seen at the bottom of the user name when you are searching for accounts. We have here custom cakes in New York, bakery in New York. What you want is for people to be searching for that specific keyword on Instagram. I think cakes in New York would do, but let's try to search for more keywords. How about Bakshop in New York. Okay. There's no results found for bake shop in New York, meaning people are not searching for this keyword and other Instagram accounts are also not using this keyword. And let's try one more. New York Bakshop. Let's go to accounts again. There are a few Instagram accounts that uses New York bake shop. But unlike the cakes in New York, there are a lot of people in Instagram account that uses that same account name. Why not we use that? Now it's time to assign the account name. Go to your profile and choose Edit profile. Okay. And at the top, you would see the name. Instagram has some notes in here, it says, help people discover your account by using the name you are known by either your full name, your business name, and take note that you can only change your name twice in 14 days. Let's try cakes in New York. Once you're happy, click Done. Are you sure you want to change your name if you are, just click Change name. There you have already assigned a name. At this point, you can also add pronouns to your page if this is relevant to you, especially if you are using a creator account so that people can address you properly. To do that, just simply go to pronounce and then choose the language and add your pronounce off the top here. You also have an option that says show to followers only. So when this is turned on, only people who follow you will see your pronouns. For our sample cake business, you don't want to add any pronouns for now there. You will see that you have added a name on your Instagram account. So we have your cakes in New York, and under that, you have your business category. In the next lesson, we'll talk about assigning a business category on Instagram. 6. Assigning a Business Category: Next, we have business category. This can help potential customers or followers find you easier. This is done when you are switching your account to a professional account. For creator accounts, you have an option to hide the business category and that's it. Easy. In the next lesson, we'll move on to writing a compelling Instagram bio 7. Writing a Compelling Instagram Bio: Moving on to my favorite part, the Instagram bio. Your Instagram bio is limited to 150 characters, so be very intentional in writing your bio. Now your bio should include what you do, how you help who you help and your most recent win or offers. Now, let's divide your bio into three to four lines while looking at some examples. Let's look at Cody Sanchez Instagram bio. The first line is creating owners. That's what she does. She teaches people how to be entrepreneurs. Then the second line is small business plus PE investor. This talks about who she helps. Then the third line is more details of what she does. She's the founder of the Ctraan thinking and Ctraan community. In here, she used the at or mention feature. You can actually mention relevant Instagram accounts in your bio. Then she finally wraps it up with a free resource, which is her news letter. Moving on, we will now optimize your Instagram bio. In crafting your bio, you want to be intentional on what you want to add on your bio because it is only limited to 150 characters. I already have a sample bio in my notes app. Your bio should talk about who you are as a business or a brand or a creator, who you help, how you help and your most recent win, your free offers, and a call to action line. So I have created an Instagram bio for Pink sugar, New York. So the first line we have here decadent desserts to celebrate every milestone. That is all about our brand. So we offer desserts for celebrations for different kinds of celebrations. For every milestone of our customers. So from birthdays to weddings and all that, we cater to that. Next, I added here custom and signature cakes because we offer custom made cakes, and we also have signature design cakes that they can choose from. And another one, we have cake delivery and online ordering. So I want to share the convenience that we offer to our clients. So we have in house cake delivery and online ordering option. And then lastly, for the last line, this doubles as talking about our offers, our free offers, and also our CTA or call to action line for our website. So we have here free guide to planning the best party, and then I have an arrow down, which points to the link that we will be adding later. So that is all about our Instagram bio. What we want is to add this to our profile. So I have to select all and then choose copy and go to Instagram and choose edit profile and go to bio. Now, as you can see, we have here a character counter at the bottom. To make sure that we are only limited to 150 characters. So simply press and then paste. And there. Since we have a few characters left, we can add emojis that is fit for every line. Our first line, we can add a celebration emoji. Then the second line, we can add cakes, And the third line. We can add just part of MOG, and there. Once you're happy with your bio, you can double check. If you have added more characters, it says here, negative one, so you have to delete one character for you to be able to proceed to the next step. Once you're happy, click done. You can optimize and tweak this as you go doesn't have to be perfect on the first try. Let's check out your profile. There you have it. We have added an Instagram bio for our sample cake business, Pink Sugar, New York. I hope that was insightful. Next, we'll explore adding links to your profile. 8. Links you can Add to your Profile: Next, we have links. You can actually add multiple links to your Instagram account. You can add a link to your website, your latest offer a link to your freebie, and the like. Included in the link section is a link to your Facebook page and Facebook profile connected to your account. This is great for both personal brands and businesses to easily locate your official Facebook page or profile. Now, we will be adding links to our Instagram profile or Instagram account. Instagram allows you to add external links and also link a Facebook profile, a Facebook account to your Instagram account. This is great for easy reference for your customers so that they can easily locate your Instagram page or your Instagram profile and also your website. I already copied a link that I have, so I'm currently using a link tree. This is a link in bio tool that I use for my personal business. But for now, we are using this since we don't have a website for Pink Sugar, New York yet. So let's try to add a link to our Instagram profile. So to do that, click the Edit profile, and then go to Links. Click Add links, and you can add an external link or you can add a Facebook profile. Let's add an external link, and let's paste the link here that we have and add a title for that link. Let's say visit our website. In CTA or call to action. Then once you're done, click Done, You can add more links to your profile if you want. For example, you're adding a link to our menu to your website, to your newsletter, and all that. You also have an option to add a Facebook profile. To do that, simply click the Add Facebook profile and follow all the steps on your screen. Okay. So going back to your dit profile menu, you will see here links, and under links, you have one. So you have added one link. Let's try to look at your profile. So there. Looking at your profile Pink sugar New York, you can see there there's a link icon and then link to your website. When you click that, it will open up the link that you have added. So I want to show another example for my own Instagram account, Christine Socials. I have added several links. So my link will show up like this. You can see the link here and says, and one more. So let's try to click. So there, there will be a pop up window that displays all the links that you have added to your Instagram profile. So first, I have my link tree. So it says, check out my links. And another link that I have added is the link to my skill share class. So first, let's check out the S. Link tree. So it's the same as what I've added earlier. And another one, the other link is the skill share class. It opens up like this. But that is all about links. In the next lesson. I will share with you the must have contact options. 9. Must-have Contact Options: Next, we have contact options. Here we have your e mail address, phone number, business address, and what's app phone number. This is important, especially for businesses who wants people to contact them for inquiries or visit their store. In the next lesson, I will share with you how you can create a catalog style Instagram highlights. 10. Catalog-style Instagram Highlights: Then we have highlights. Highlights are great to showcase important content on your profile. You can add about contact, resources, FAQs, and more. These serve as your catalogue, people can check out once they visit your account. Use visually appealing cover images for each highlight to make your profile more attractive which you can create on Canva using an Instagram story artwork size. Make sure you incorporate your branding in your highlights too. We are moving on to Instagram highlights. First, what we want is to post a story so that we can add something to our Instagram highlights. To post a story, simply click the plus button on your logo or display photo. And then post your story for the day. You can post different stories that you want to add. You can post a story by clicking the plus button up here and then choose story from the pop up, and then choose your story. We can add pals let's share another one. What we want is to share four stories. There you go. We already have our stories, and let's try to view our stories there. We have four stories because we will be adding four highlights on your profile. To create your Instagram highlight covers, you can again go to Canva to design your branded covers for your Instagram highlights. Choose a new design and then choose Instagram story size. That is ten 80 by 1920 pixels. There. From here, you can start creating your Instagram highlights covers. That is aligned to your branding, your branding colors, texts, elements, and it's up to you. I have here a pre made Instagram highlights covers that I have created a while ago. So we have here menu FAQ, reviews and store. Those are basically what you want to add to your Instagram highlights so that people visiting your profile can easily see what they want to see on your profile. So for example, you are a cake business. What they want to see is the menu, right? And what they want to see as well is some frequently asked questions by customers. Maybe they want to see the reviews. And finally, they want to see store information such as store locations, website, store hours, and all that. So make sure that you are intentional in adding your Instagram highlights and make an on brand cover for it. What we want is to download this on my device. So click the share button there and click download. And then we are choosing the four pages. Page one to page four. And then once it's chosen, click Done, and wait for it to load. So take note that I am downloading it as a PNG file. All right. Now it's ready. Okay. So we have posted some stories a while ago. So now we will create a highlight and add a cover for it. So let's view our story. So we have here the first one. And as you can see, there are options at the bottom part of your screen. So we have here create boost, highlight, and more. So what we want is to choose the highlight. And then add to highlight. And there, you are now creating a new highlight. So let's name this as store. And then click Add. And you can now view this on your profile. Let's click view on profile. So there you can see that you already have a store there. Now, let's add another highlight by clicking the plus button and then choose which stories you want to add this. Previously we don't have this option. But now since we have one highlight, Instagram offers this kind of option in adding your highlights. Let's choose the second one. Actually, you can choose a lot of stories that you want to add under this highlight. Click next. Then let's name this as reviews add. You can actually turn your highlight into a real. Story highlights like yours make great reels. You can try it or not now. Let's click now. Let's create another highlight let's name this as FAQs for frequently asked questions. Then finally, let's choose the last one, let's say menu. There. Now you have four Instagram highlights on your profile. But wait, this is not on brand yet. To change the Instagram highlights covers, just simply press the store, and then click More and then choose Edit highlight. From there, you can choose which stories you want to add on that specific highlight. You can even change the name. But what we want is to change the cover. Click Edit cover. Since this is store, choose the image button here. And then choose the store options. Make sure that your design is within the frame that Instagram offers. That is why the best dimension is the story size and make sure that your design is in the middle and within a circular frame so that you can check out if it's within your design area and all that. Okay. So we have here store, and then let's click done. Let's check, we have store already. Moving on to the rest, Again, click More edit highlight, edit cover, and then choose. We have your reviews. Then the next one. Edit highlight it FAQ. Then finally, last one, click More edit highlight, and then edit cover. Menu. So we are done. Let's check out your profile. There it looks nice, right? It's really on brand. We have here the colors red pink, and the off white color that is part of your branding. It looks neat, right? So we have here the alternate view of your Instagram highlights. But take note that whenever you add a story on that specific highlight, it moves on the top part of your Instagram highlights. Take note of that. That is all about Instagram highlights. I hope that was fun for you. But wait there's more. In the next lesson, I will share with you how you can create engaging pin posts. 11. Engaging Pinned Posts: Finally, we have pin posts. You can pin three posts on your Instagram profile. When you pin a post, it shows up at the top part of your feed. Pin posts are great to showcase FAQs, case studies about post, a tutorial, and even a post that's really doing well. This way, users who check out your profile will immediately see your pin posts on your feed. Moving on to pin posts on Instagram. You can actually pin different types of posts that you want, such as About me, FAQs, case studies, even a tutorial, and a post that does really well. So since I don't have any content on Pink Sugar New York yet, for this example, I would be using my Instagram account for my business, which is Christine Socials. It's because I have a lot of content on my profile already, and I want to update some pin posts. All right. So once you go to your profile, you will see here content that you posted that has the pin icon, which means that this is a pin post. So I have three pin posts, and I want to update one. Let's try to remove this one because I think this is not relevant anymore. So what I did is click the three dots and then choose unpinn from profile. So you can pin up to three posts only. I have here a post that is doing really well that I want to be pinned on my profile. So I pulled up that content and then choose the three dots here above and then choose from the options pin to profile, and also you have another option to pin to your reels if this is a reel. I want to do both So first, let's click Pin to profile, and let's see, there. I have here the pin post already. And as you can notice, this is the most recent pin post that I have. So back again and then choose the three dots here and then choose Pin to reels. Okay. So your reel has been pinned. And let's check there. So we have here my pinned reels. So I already have one to three reels that is pinned to my profile. That is all about pin posts. There you have it a step by step guide on how to optimize your Instagram profile. Remember, optimization is an ongoing process, and the key is to stay consistent, authentic, and responsive. By applying these steps, you're well on your way to building a thriving Instagram community. As you move forward, don't hesitate to draw inspiration from top creators and industry peers. Inject your unique brand personality into your profile and experiment with different styles to find what resonates best with your audience. Keep your profile dynamic and fresh while always remaining relevant to your followers. In the next video, we'll officially wrap up this class. I'll see you there. 12. Final Thoughts: Wow, congratulations on finishing another class. Your dedication brings you one step closer to mastering the art of optimizing your Instagram profile and attracting a thriving community of leads and peers. But remember, this is just the beginning. Keep pushing forward and making progress on your Instagram marketing adventure. If you have any questions, don't hesitate to utilize the discussion tab. I'm here to provide clarity and support as you navigate through your Instagram optimization journey. Don't forget to share your progress with us by uploading a screenshot of your work in the class project gallery. Whether you're facing challenges or celebrating achievements, I'm here to offer guidance and feedback for your continuous improvement. As we wrop up, here's a final tip. Stay updated on the latest trends in optimizing Instagram profiles by drawing inspiration from top creators and industry peers. Infuse your unique brand personality into your profile. Experiment different styles, and keep your content fresh while remaining relevant to your audience. Before we say goodbye, I'd like to express my gratitude for choosing this class to explore Instagram marketing. Your feedback is invaluable, so please consider leaving a review to help shape future classes and spread creative joy. And if you are interested in diving deeper into digital marketing, social media marketing, content planning, and productivity, hit that follow button to stay updated on my latest classes and giveaways. If you're sharing your progress on Instagram, don't forget to tag me at Christine Social's and at Skillshare. I can't wait to see how you're putting your newfound knowledge into action. Until next time, by for now,