Influencer Marketing for Beginners: The Ultimate 6-step Guide

1. Class Introduction: When you hear the word influencer marketing, what comes to your mind? When I was a newbie digital marketer, I thought of celebrities, billboards, and hefty endorsement deals. When I landed an influencer marketing project during my newbie digital marketing days, I felt so intimidated by it. However, diving into influencer marketing totally changed my perspective. It turned out to be super exciting, collaborative, and seriously creative. I'm Christine, a digital marketer and course creator. Together, we will discover the world of influencer marketing. With years of experience in digital marketing, connecting brands with influencers, I'm ready to share the secrets of influencer marketing with you. After immersing myself in brand collaborations, outreach strategies, and insightful resources, I have crafted a clear step by step approach to influencer marketing. It's designed to empower digital marketers, turning confusion into success. Influencers are more than just content creators. They are trust builders who can amplify your brand's reach. But it's not a one off transaction. It's about fostering mutually beneficial partnerships. My goal is to help you grasp influencer marketing's nuances and connect with the right influencers to elevate your brand. We will kick things off by breaking down influencer marketing. Next, we will delve into the various types of influencers. You'll discover how to evaluate influencers, build strong relationships, and handle the essential elements of successful influencer marketing campaigns. By the end of this class, you'll be equipped to select suitable influencers and craft a strategic influencer marketing campaign with confidence. This class is designed for digital marketers, influencer managers or brands seeking collaborations with influencers and content creators. To apply what you've learned, you'll create a comprehensive influencer marketing campaign and build your list of influencers using the influencer marketing workbook, whether it's for your client or a sample business. Now, if you are ready, let's move on to the next video and get started. 2. Class Project: Welcome to this class. I'm so excited to share with you the insights I've gained from years of hands on experience in influencer marketing campaigns for different brands. In this class, will blend real world experiences with valuable lessons learned along the way. To kick things off, let's dive right into your class project. When I first started, I had only a basic understanding of lead generation and outreach, along with some helpful tips from clients and a handful of online articles. However, Through working with brands, implementing outreach strategies, and reading insightful books and articles on influencer marketing, I have developed a step by step process for creating effective influencer marketing campaigns. This process can help digital marketers transition from feeling confused to thriving in their influencer marketing efforts. The best way to absorb this knowledge by putting it into practice, with all that said, here's your class project. Access the influencer marketing workbook and create your campaign from start to finish. Then apply what you've learned from this class all the way from step one up until the final step. Take a screenshot of each tab of the influencer marketing workbook and share it in our class project gallery for direct feedback from me. Don't hesitate to share any knowledge you encounter or the story behind your creation. I'm here to help you every step of the way. I really want for you to succeed in doing your class project, so feel free to jump into the project whenever inspiration strikes. Whether it's after a specific lesson or once you've completed the entire class. Ready, grab your loptops and mobile phones and follow along to get hands on experience with demos and activities in this class. You can also jot down important ideas that pop into your mind along the way. You'll also need NoSO or Google Sheets to track our influencer outreach efforts. I'm so excited to see how you bring your ideas to life. Let's learn, grow, and encourage each other every step of the way. 3. Introduction to Influencer Marketing: Why use influencer marketing to elevate your brand? First, influencers have a real connection with their followers, making their endorsements feel genuine and relatable. Second, influencers can reach specific groups of people that traditional ads might miss. Third, influencers are great at engaging content that gets people interested. When influencers recommend something, It's like getting a thumbs up from a friend, which can sway people's decisions, and it's often cheaper than regular ads, making it a good option for brands on a budget. Lastly, influencer marketing is flexible, so brands can tailor it to meet their goals, whether it's getting noticed, making sales or getting people talking. Overall, it's a powerful tool for brands to connect with customers in today's digital world. But here's the thing. While influencer marketing can work wonders, it's got to be done right. That's where I come in. In this lesson, we will deep dive into the dynamic world of influencer marketing. What exactly is influencer marketing, and why is it such a crucial tool in today's business landscape? Influencer marketing is all about collaboration. It involves partnering with individuals who boast a strong online presence and a dedicated following. Particularly on popular social media platforms like Instagram, YouTube TikTok and Facebook. These individuals often referred to as influencers or content creators, utilize their credibility and expansive reach to endorse products or services to their audience. It's a strategy that marketers employ to foster genuine connections and wield influence over consumer purchasing decisions. Influencer marketing presents a special opportunity to establish genuine connections with consumers. Influencers tend to have deeply engaged followers who value and trust their opinions. This trust often translates into higher engagement and conversion rates, surpassing those of traditional advertising approaches. Moreover, influencer marketing offers a personalized touch to marketing efforts. The key to success in influencer marketing lies in authenticity. Influencers have nurtured trust with their audience over time. Making authenticity paramount. Followers can easily discern when an endorsement feels contrived, underscoring the importance of preserving the influencer's authentic voice. Building an audience as an influencer or content creator demands a delicate blend of personality, dedication and time. Many creators invest years and years and countless hours of content creation to cultivate their following. As a brand, you don't need to start from scratch. Influencers and content creators have already put in the legwork. Your role as a business is to leverage their influence through collaboration. By partnering with the right influencers, you gain direct access to their established audience. In summary, influencer marketing harnesses the potential of influencer collaborations. When executed strategically, it can amplify a brands reach, credibility, engagement, and conversion rates in the digital world. In our upcoming lesson, We will explore the various types of influencers and assist you in determining which category aligns best with your campaign and brand. I'll see you there. 4. Types of Influencers: Now that we've delved into influencer marketing, let's shine the spotlight on its key players, the influencers. In this lesson, we'll explore the diverse types of influencers. In the world of influencer marketing, Influencers comes in various shapes and sizes, each defined by factors like their audience size, Niche expertise, and engagement levels. When we talk about categorizing influencers by following size, we are referring to sorting them by the size of their audience on social media platforms. On the flip side, when we categorize influencers by content or niche. It means we are categorizing them based on the content they create or the topics they focus on. Let's deep dive into categorizing influencers by following size. First, are nano influencers. These influencers have around one k to ten k following size. They are highly focused on a specific niche or community. Nano influencers are known for their authenticity and direct engagement with their audience. Next are micro influencers. They have about ten K followers to 100 K followers. Although they have a larger following than nano influencers, they still maintain an engaged audience through the value that they share with their followers. They often have a more localized or specific demographic following and specialize in niche topics or industries. Next are macro influencers. They have about 100 k to 1 million followers. Macro influencers cover a broad range of topics and industries. They are widely recognized and may have a global audience. Finally, we have mega influencers. They have more than 1 million followers, known personalities from the entertainment, sports or other mainstream industries. Because of their celebrity status, their audiences demographics are broad. You can also classify the influencer based on the content they create or their niche, such as fitness, tech, skin care, food, fashion, travel, and other niches you can possibly think of. They are subject matter experts and have specific skills, knowledge, or experience relevant to their niche. Well, these topics are still broad. You can divide them into different niches. For example, for sports and fitness, you can still identify if it's yoga, weight loss, cross fit, weight training, and more. Understanding the different types of influencers is crucial for brands when selecting partners for their influencer marketing campaigns. Each type of influencer brings unique benefits based on campaign objectives and target audiences. Now that we know different influencer categories, let's dive into getting to know the difference between an influencer, a UGC creator, and a brand ambassador. First up influencers. An influencer is a person or even an organization from different industries who has an impact over others. And uses his or her platform to connect, give value and recommendations to his or her audience. Then we have UGC creators. UGC stands for user generated content. We have seen a surge in popularity because of its authenticity, cost effectiveness, social proof, and alignment with the prevailing culture of social media sharing. A UGC creator may or may not have a following on social media. This is great for businesses that are building their content library and don't have the budget and capacity to create content in house. The content created by UDC creators can be used from website content, social media content, and even to run ads. Then brand ambassadors, they act as long term partners for brands. Promoting products consistently over time. A brand ambassador can be someone who has a prior relationship with a brand and is ready to support the brand long term. They develop strong brand affiliations and relationships with their followers. Your brand ambassadors can also be your customers employees, and even leaders or CEOs. To sum it up, there are various types of influencers you can collaborate with to match your brand and campaign objectives and connect with the right audience. Influencers can be classified based on their following size and niche. Additionally, we explore the distinctions between an influencer, a UGC creator, and a brand ambassador. Each type of influencer brings unique qualities that can be beneficial for different campaign goals. In the upcoming lessons, I'll unveil the secrets behind my six step strategic influencer marketing campaign. We'll walk through each essential step in crafting a successful campaign for your brand. Starting with step one goal setting. 5. Step 1: Goal-setting: Establishing clear and measurable goals is crucial for crafting a successful influencer marketing campaign. Goals act as the roadmap, offering direction, clarity and the way to measure the campaign's impact. Without well defined goals, it's challenging to align influencer marketing with your overall business objectives. That's why in this lesson, we'll explore the significance of goal setting and walk you through a step by step process to define your campaigns goals and objectives. First, let's discuss why goal setting is crucial. Number one is clarity of purpose. Goals bring clarity to your campaign objectives, helping you define precisely what you want to achieve for your campaign, whether it's brand awareness, increased engagement, or driving sales. Having a clear purpose ensures everyone involved is aligned and working towards a common objective. Number two is resource allocation. Setting goals allows you to allocate resources effectively, whether it's determining the budget, selecting influencers, or planning content creation. Knowing your goals ensures that resources are allocated to activities that directly contribute to achieving those objectives. Number three is effective campaign optimization. Clear goals enable ongoing campaign optimization. Regularly monitoring key performance indicators or KPIs against set goals allows for real time adjustments, ensuring the campaign stays on track and maximizing its impact. And finally, number four is alignment with brand strategy. Goals help align the influencer campaign with your overall brand strategy. Whether you are aiming for brand building, product launches, or community engagement, setting specific goals, ensure that the campaign aligns seamlessly with broader business objectives. Now that we know why goal setting is crucial in crafting your influencer marketing campaign, Let's dive into the step by step process in proper goal setting. Step one, define clear goals. A goal is the desired outcome for your business. What do you want to achieve in the next six months or one year? Clearly articulate the objectives of your campaign. Whether it's increasing brand awareness, driving website traffic, boosting sales, or fostering community engagement. Precise objectives set the foundation for your goals. Step two set smart objectives. Your objectives must be smart, key performance indicators, or KPIs, that relate to your business goals. Take note that these KPIs will define the success or failure of your campaign. It will also help you greatly with campaign optimization. Now, your objectives must be smart or specific, measurable, attainable, realistic, and time bound. Examples include reach engagement rate, click through rates, conversion rates or the number of new followers. Each KPI should be measurable and tied to a specific goal. For example, your business is a beauty boutique in New York. You have a brick and mortar store located in New York and also an E commerce store. Let's try to create your goals and objectives to jumpstart planning your influencer marketing campaign. For your goal, you can say that you want to increase our digital reach and improve customer retention. This is your desired outcome for the coming year. Take note of digital reach and customer retention. Now to solidify the goal that we've set, the next step is to list your objectives. Take note that your objectives must be smart. Objective number one is partner with ten to 15 social media influencers or content creators in the Baty Niche per month to launch various digital campaigns and increase brand reach and engagements by 30% by the end of 2024. Then objective number two is launch a loyalty rewards program for in store and online shoppers to increase repeat sales by 20% by November 2024. That's all about setting your goals and objectives. In summary, goal setting forms the foundation of a prosperous influencer marketing campaign, offering a roadmap for planning, execution, and assessment. By following these concrete steps, marketers can develop targeted, measurable and effective campaigns that harmonize with their overarching business objectives. Now it's your turn. Grab the influencer marketing workbook linked in the resources section. Make a copy so you can tweak your own workbook. Take note that we'll be using this workbook as we go through the step by step process in planning your influencer marketing campaign. Be sure to keep this workbook handy. Then go to the goal setting tab and start plotting your goals and objectives for your influencer marketing campaign. In the upcoming lesson, we'll delve into setting benchmarks and defining your target audience. Before launching your campaign, it's crucial to take stock of your entire business. An influencer marketing campaign doesn't just affect metrics like reach and engagement. It also influences broader aspects like brand affinity and customer insights. Moreover, pinpointing your target audience enables you to tailor your campaign to resonate directly with them, using influencers as your channel. 6. Step 2: Setting your Benchmarks & Target Audience: In this lesson, we're diving into step two of creating your influencer marketing campaign, setting your benchmark and target audience. Once you've outlined your campaign goals and objectives, and before you do anything else, the next step is to set your benchmark and target audience. Now, let's focus on setting your benchmark first. What is the benchmark, by the way? A benchmark is a point of reference which things may be compared to or assessed against. Setting your benchmark helps you determine your current business performance before launching an influencer marketing campaign. Doing this will come in handy later, especially when you are tracking results. Although your influencer marketing campaign might be done digitally or on social media. Don't just focus on your social media insights or website traffic in setting your benchmark. What we want is to include every aspect of your business so you can get the bigger picture. What do we measure then? We have here a mix of quantitative and qualitative data that you need to take into account. We have recent sales data, foot traffic, website traffic, social media insights, e mail marketing results, customer feedback, and more. Include those that are relevant to your business and to the campaign you're planning to launch. You might wonder, why do we have to take note of everything. It is because running an influencer marketing campaign doesn't just impact one aspect of your business. It may also have an impact on other essential areas as well. For example, you're running an affiliate marketing type of campaign with influencers, and you noticed that not only your sales grew, but you also noticed a growth on your SEO reach and received more product reviews because of the campaign. Now, what to do? Take a snapshot of every aspect of your business and keep them in one document so that you can compare the results later. Go to the benchmark tab inside the influencer marketing work and key in all the essential details such as recent sales data, traffic, and other relevant insights. Now that you've established your benchmarks, it's time to dive into defining your target audience and understanding their behaviors. This step is crucial. It shapes the type of influencers you'll collaborate with, your content strategy, and the channels you'll use to reach them. Knowing your audience inside out allows you to design an influencer marketing campaign that feels personal and relevant to them. When your campaign aligns with their preferences and interests, you are not just catching their attention. You are building a connection. For example, you wouldn't want to launch a campaign on TikTok if your target audience is hanging out on Facebook and are not on TikTok right. You can define your target audience through demographic and psychographic data. What are they? These include characteristics such as age, gender, income, education, occupation, marital status, and geographic location. For example, beauty brand A might target females aged 18 to 24, residing in urban areas with a monthly income above a certain threshold. On the other hand, psychographics dive into the more subjective psychological aspects of consumer behavior. This includes factors such as values, attitudes, interests, lifestyles, personality traits, and opinions. For example, beauty brand A might target females who value a luxurious and vibrant lifestyle. Enjoy date nights in formal occasions and our celebrity trend conscious. Here's a table that shows you guide questions on how you can define your target audience. Now, going back to our sample beauty boutique in New York earlier, this is how our target audience would look like. In essence, setting your benchmark is crucial to get a clear picture where the business is at before launching an influencer marketing campaign. In addition, defining your target audience is also an important step in any marketing str, including influencer marketing. This process helps tailor your messaging, content, and influencer selection to resonate with the needs, preferences and behaviors of your ideal customers. Now it's your turn. Go to the influencer marketing workbook and select the target audience tab. And start defining your target audience for your campaign. In the next lesson, we will discuss an exciting part of influencer marketing, finding the right influencers. I will share helpful tips on where to find influencers and how to do this successfully, so stay tuned. 7. Step 3: Finding Influencers: D. Welcome to one of the most exciting parts of this class. Finding influencers. In this lesson, we'll focus on uncovering the perfect influencers for your campaign. Finding influencers can be done through various channels, both online and offline. Remember, influencer marketing thrives on relevance, and consumers are influenced in diverse ways. With different preferences among consumers, there isn't a one size fits all approach to finding influencers. That's why in this lesson, I'll share ideas and strategies for locating influencers. You can then select methods that best align with their brand, target audience and campaign goals. Ready, let's dive right in. In finding the right influencers, there should be a natural alignment between the influencer, the brand, and the target audience. Now let's zoom in on four different types of influence. First is the influence of celebrities. They are someone who has a broad impact or relevance and are highly liable. This includes TV personalities, international artists, and even athletes. For example, a popular boy band today, BTS and Samsung collaborated to showcase how technology integrates in their lifestyle. Not just for work, but also for individual pursuits and entertainment. The second type of influence is from personal relationships. This includes family, friends, and people we trust and seek advice from. For example, instead of checking out reviews from strangers when buying skin care products, you would rather listen to your friends product recommendations as you know that you have the same skin type and price preferences. But take note, this wouldn't always be true for everyone. It would still depend on the buyer's preferences on how he or she gathers feedback and recommendations. The third type of influence is from authority. Someone in authority has a certain level of control or influence brought about by their position or title. This includes politicians, police officers, even managers and CEOs. For example, a manager instructed you to participate in a specific training related to your work. You follow because as your direct supervisor, you trust their authority and recommendations. The fourth and final type of influence is from field expert. This is someone who is trained to be a subject matter expert or someone who has an in depth knowledge about a certain topic or niche. They are influential because they have specific and relevant skills, knowledge or experience. They include doctors, lawyers, tech experts, and more. For example, you would trust the recommendation of a known marketing expert when it comes to investing in courses, classes, and mastermind groups, because you know that they have achieved relevant results and in depth knowledge in the field. Again, it depends on the situation and your preference as a buyer. At this point, you might have an idea of the type of influencer you want to tap for your campaign. What I want you to do next is to get a snapshot of your ideal influencer, and let's name it as influencer profile. Go to the influencer marketing workbook and identify important details of your ideal influencer. Your influencer profile will serve as some sort of parameter on the kind of influencer you want to work with. The influencer profile includes the location industry platform, their brand values as an influencer, reach types of content they create and more. Nailing this down will set you up for success in the next steps. This workbook is available for download in the resources section. Be sure to check it out. All good. Now that we're all set, let's zoom in on places you can find influencers, whether it's online or offline. Let's dive right in. First up Instagram. Instagram is a Powerhouse for influencer marketing. You can search for influencers using relevant hashtags, explore popular posts, or utilize the platforms search and discovery features. Next up, TikTok. TikTok has rapidly grown as a platform for influencers and content creators. Explore trending content, keyword, and find hashtags to find influencers aligned with your brand. TikTok also has a TikTok creator marketplace, the official collaboration platform that connects brands with creators inside the app. Then we have YouTube. YouTube hosts a vast community of content creators. Look for influencers in your Niche by searching for relevant keywords, reviewing popular channels, or using YouTube's built in search and recommendation functions. Next are Facebook groups. Facebook groups, pages, and profiles can be excellent sources for identifying influencers. Join relevant groups in your industry, and explore pages with a significant following. We also have blogs and websites. Look for blogs or websites related to your niche. Use the Google Search engine for this. For example, your company sells kitchen appliances for moms. You can collaborate with mom, food bloggers, and recipe creators to promote your products on their blogs. Next up are industry publications. Check industry publications, and magazines relevant to your niche. Influencers often contribute articles or are featured in interviews. Then we have online forums. Explore forums and community platforms related to your industry. Influencers often participate in discussions, share insights, and build their presence in these communities. You can find influencers through online forums like Reddit or CRA. Next up are podcasts. Podcasts are another avenue to discover influencers. Listen to podcasts in your niche and identify hosts or guests who align with your brand. Then we have influencer marketing platforms or databases. Platforms like Aspire IQ, Tracker, and influence City connect brands with influencers. These platforms provide databases of influencers, facilitate collaboration and offer tools to streamline the influencer marketing process. We also have influencer networks or agencies. They act as a middleman between brands and influencers to facilitate communication and collaborations. They have access to a pool of influencers and can help match your brand with the right individuals. But take note, influencers aren't just found online. They can also be found offline. Here are some examples where you can find influencers offline. First are organizations or communities. Look for communities relevant to your brand. For example, you started a new cafe inside a village or residential area. Your influencers can be neighborhood associations or community groups, who might connect your business with potential customers. You can sponsor their snacks and refreshments on their next gathering, and in return, share their feedback and introduce your new cafe to their neighbors. Then finally, your customers, your customers are good candidates in spreading news about your business. Do this by reaching out to your sales team or customer support team. Reward your loyal customers and incentivize them to refer your business to their friends or potential customers. That's a wrap on finding influencers. To recap, we explored various types of influencers. We have celebrities, personal connections, authority figures, and field experts. We also highlighted where to find these influencers both online and offline, providing you with a comprehensive list of resources. Remember, an influencer's effectiveness isn't just about their following count. It's crucial to evaluate their engagement, authenticity, and how well they align with your brand values before jumping into a collaboration. In our next lesson, we are going to dive even deeper. Get ready for a hands on demo on how to find influencers on social media. So grab your loptop or mobile phone to follow along in real time or get your pen and paper ready to take some important notes. I'll see you there. 8. Demo: How to Find Influencers on Instagram: Now that we've covered influencer types and where to find them. It's time to put theory into practice. In this demo, I'll show you how to discover influencers using social media platforms like Instagram and TikTok. I'll share some practical tips that you can implement right away in your influencer. So grab your loptop or mobile phone, your influencer marketing workbook, then open up your Instagram and TikTok app, and let's jump right in. As we go through this demo, make sure that your influencer tracker is also ready, because as I teach you different ways on how to find influencers on social media, we will also be trying to list down influencers on this tracker so that you would know how I do it and what exactly is my entire process for finding influencers and curating a list of influencers for our brand. The first way is to look for influencers on Instagram. So go to your Instagram profile, and I will teach you a bunch of ways on how to find influencers on Instagram. So just by using our search button, I will teach you ways on how you can look for influencers for your brand. So just an example, let's say you are a skincare brand, and you are looking for skincare influencers to collaborate with. The first way is to look for influencers using hashtags. So let's say I will use the Hashtag skincare. So there. Instagram suggests different hashtags that is relevant to what you're searching for. So we have here Hashtag skincare, hashtag skincare routine, hashtag skincare tips, and a lot more. Can see there are a lot of posts under these hashtags. So I hope we can find influencers that fit. So let's open this Hashtag skincare in a new tab, and also this Hashtag skincare routine, Hashtag skincare tips. Oh, we can use this one. Hashtag Skincare blogger. If you are looking for location specific influencers, you can just add Hashtag Skincare USA and look for influencers under that specific hashtag. So let's try the first hashtag that we used. So Hashtag skincare. There's a lot of content under that specific hashtag. It's a mix of brands that are using that hashtag, and also skincare influencers and content creators that also use that hashtag. So Let's try to check it out. Let's choose at least three from this roster there. There, as you can see that this is a skincare creator, let's check out her profile. There. She has a lot of skin care content on her feed. Our goal here is to populate our influencer tracker and look for potential influencers that might be fit for our brand. While looking at their profile, you start qualifying them if their content is aligned with your brand, if their target audience is aligned with your brand as well. So you can check out their content. You can check out the comment section, You can also check out the location and the vibe of his or her entire feet, the engagement rate and also the types of content that he or she is posting. For example, she can be a potential influencer for our brand, so just copy the link of her profile. Then let's go to the influencer tracker and paste the Instagram link and get her name as well. Then if you can see other contact options available, make sure to take note of those contact information. Under the platform, let's choose Instagram since she is an Instagram content creator. And if you have more social media platforms that you can find, make sure that you take note of that as well. Now, let's say you've taken notes on the vibe of her profile or anything you think that would be helpful for the qualifying stage later on in the influencer marketing process. So you can put in the influencer notes here. For example, you've noticed that she's very active on Instagram, and she is also active on TikTok, and she has collaborated with other brands such as Brand. A B C and, so on. This is very important because later on, you will be vetting or qualifying these influencers. If they are fit with your branding, with your campaign, make sure that you include all specific details you think would be helpful. We have here another creator So it says that her skin type is acnepro. So this is actually very helpful because as a brand, you would know the skin type of that content creator, and you would figure out if you are fit with your influencer. For example, you are a brand that is more focused on sensitive skin. So it is actually nice to know if that content creator or influencer also has a sensitive skin type. So right then and there, you would know if you would have an alignment with the influencer. Let's check out her profile. Her content then the engagement rate if it's available. And the overall look and the quality of content, you need to take all of that into consideration. Notice that her comment section is blowing up, which is actually nice because a lot of people are engaging with her content. Copy the link and then paste it on your tracker. Now, get her name as well. Then we also found her on Instagram, e mail address, so make sure that you take note of that. Then let's include in our tracker that she has an acne prone skin. Let's move on to the next influencer. Just by looking at bits of information from the influencers content, we may know where they are based. But if you are s, we can always message the influencer and ask where they are based. A That is how you look for influencers using hashtags. So there are a lot of hashtags in here that are available, and you can see that influencers and content creators are. Just by using a few hashtags, we have listed down several influencers. So hashtags are a great way to discover influencers and content creators. All right. So our next way on how to find influencers on Instagram is through keywords. Okay. So using the search bar again, let's look for skincare influencer. Instagram suggests accounts that uses the skincare influencer keyword on their user name and also in their Instagram name. Instagram suggested us different creators in here, so we can check it out. So let's check this influencer out. So this is another potential skincare influencer we can collaborate with. Make sure that you are looking at the engagement rate on his or her profile. Look at the comment section, look at the follower count. And if you see an alignment with your brand and with what you are looking for with your campaign, so then add that influencer in your tracker. Another way to look for influencers on social media is by looking at your competitor's profile. Let's say, again, you are a skincare brand, and this is one of your competitors. Now, browse through their content and look for influencers that they have collaborated with. Now, this is one influencer that they have collaborated with. So let's open it in a new tab. So this is the influencer. Check out his or her profile, qualify that influencer if it fits to your branding and your campaign and reach out for a potential collaboration with that influencer. Now, going back to your competitors profile, there are a lot of people engaging with their posts as well. So other influencers or content creators are also engaging with this competitors profile. Let's go to their profile. Then check out if they are an influencer and if they fit your requirement, your branding. So again, qualify that influencer if you would like to collaborate with that specific influencer. Another way to look for more influencers is by looking at that specific influencers posts. Check out the comment section. If you can see more skincare influencer in the comments in the like section, look for more potential influencers that you can collaborate with. Looking at the influencers peers is also a good way to look for other potential influencers. It is because influencers are also supporting other influencers, content, their profile, to build their community, to see what's trending, and just to build a community with other influencers as well. 9. Demo: How to Find Influencers on YouTube: Go to YouTube and then using the search bar, use keywords that are relevant to your niche or industry. Let's say we are looking for skin care routine. There. So YouTube suggests content that is using the skincare routine keyword. And in here, you can see a lot of videos and creators under that specific keyword. So check out the content creators profile and see if you are fit with their branding with their target audience. Let's speak into the content creators YouTube channel and see if you have the same vibe as the content creators. And if you think that there is an alignment with their brand, we can add them to the influencer tracker. So there, that is how you find influencers on YouTube. YouTube is also a great place to find inspiration for your content creation when you are collaborating with influencers. 10. Demo: How to Find Influencers on TikTok: The next platform wherein you can find influencers is on TikTok. So let's open up TikTok. Then let's click the search button up right here. First is through Hashtags. Let's say we are looking for Hashtag skin care, routine. There. TikTok suggests different videos from different creators that are relevant to skin care routine. You have here a lot of videos from different creators that you can choose from. Make sure to check out different types of content from these different influencers. If you see an alignment, you can check out their profile. You can start qualifying them based on their profile, their content, the engagement rate on their content, the comment section. So you have a lot of different ways on how you can qualify influencers. Now, if you see that this could be a potential influencer you can collaborate with, you can add them to the influencer list. Another way to find influencers on TikTok is by using just keywords. Let's say you want to look for Korean skin care. Then you can see top content that is using the Korean skincare keyword. You also have the videos, users and also hashtags. So let's check out the videos, and let's look for potential influencers on TikTok. Again, if you see an alignment with that influencer or content creator on TikTok, add them to the influencer list. 11. Demo: How to Find Influencers on Facebook Groups: Another way to find influencers is through Facebook groups. So let's go to Facebook, and then go to groups. Then you can start searching for groups. Let's say I'm looking for skincare influencers. Facebook suggests different groups. Let's click groups. You can even choose the city. Let's say LA, You can tuggle on public groups. You can check out a lot of groups wherein you can find influ content creators on Facebook. Connect with potential influencers for your campaign or brand. Some groups are private groups wherein you have to join first. Others are public groups. So make sure that you check out or distinguish who are the brands from the content creators inside the group. Then if you can connect with that potential influencer, then do so. 12. Demo: How to Find Influencers on Quora: Let's try if we can still apply the skin gear topic on CA. So we have here a lot of questions from different people. So let's check out and then try to find thought leaders in the field and check out if they can be potential content creators or influencers that you can collaborate with. Now, if you see an alignment with someone on CRA, so be sure to add them to the influencer list and take note of their name so that you can contact them or collaborate with them later on. Now that we have listed down influencers in our influencer list, these are the best practices in finding influencers. First, keep your influencer list in one tracker or document. This is very essential so that you would be organized in keeping your influencer list and for you to be able to go back to your potential influencers later on. You can use the influencer tracker template that we have in NoSan. We also have the Google Sheets version inside the influencer marketing workbooks. Just go to the influencer list and tracker and keep all your influencer information in one database or tracker. Next, include all important contact details and references that you can get. In relation to that, you can also ask for the influencers portfolio. These two would be helpful in contacting your influencer and also vetting or qualifying if that influencer is fit for your campaign and brand. Lastly, regularly update your influencer list or tracker on all the developments that is happening in your influencer outreach. So inside our influencer tracker, we have here the activity notes. In here, you can add all the touch points that you did with the influencer. S last time you engaged with the influencer's content. And today, you've successfully DMed the influencer on Instagram and pitched your campaign offer. So it's very important to take note all the developments and touchpoints that you did with the influencer so that later on, you can go back to this tracker and check out what is the last touchpoint that you did with the influencer. It is because you are working with a lot of influencers and you can get confused. So it's very important to take note of the activity notes right here. And that's a rap on finding influencers on social media. I hope you've gained some valuable insights into discovering influencers for your campaign. In our next lesson, we'll dive into what to look for in influencers and how to spot any potential red flags. Ju well I'll catch you in the next lesson. 13. Tips on Qualifying Influencers and Spotting Red Flags: Welcome back. I hope our demo earlier gave you plenty of ideas. Now, it's time to vet or qualify those influencers you've listed. Not all influencers will fit your brand and campaign. So this step is crucial for ensuring success and authenticity in your influencer marketing campaign. Think of vetting as a funnel. Filtering influencers at each step to find the perfect match. Building a strong collaborative relationship with the right influencers is essential. Here are some tips to help you effectively vet and qualify influencers. Number one is relevance to your brand. Make sure the influencers content and audience aligns with your brand values, industry, and target demographics? Working with influencers whose interests and Niche closely match your brand, ensures authenticity and resonates with their audience. Number two is audience demographics. Understand the demographics of the influencers audience, including age, gender, location, interests, and purchasing behavior. Does it align with your target demographic? This alignment helps you maximize your campaign's effectiveness. Number three is content quality. Review the quality of the influencers content, the photos and videos they share, their captions, and the overall aesthetic of their feed. High quality content reflects positively on your brand and enhances engagement with the audience. Number four is engagement rate. Check the influencers engagement rate, which measures the interaction their content gets relative to their follower count. A high engagement rate indicates an active and loyal audience. To calculate it, divide the average number of likes and comments by the number of followers. Then multiply by 100. Number five is brand alignment. Look at the influencers previous collaborations and content to ensure they align with brands similar to yours. Find influencers who have successfully promoted your products or services in your industry and have a track record of authenticity and effectiveness. Number six is consistency and frequency. Evaluate the influencers posting frequency and consistency. Regular posting indicates an engaged and committed influencer who maintains a steady connection with their audience. Finally, number seven is track record and reputation. Diligently, research the influencer's track record, reputation, and online presence. Look for reviews, testimonials, features, and feedback from brands and followers. Influencers with a positive reputation and ethical conduct are more likely to uphold your brand's image. When vetting influencers, it's important to watch out for red flags that may indicate potential issues. Here are some red flags to look for. Number one is fake followers and engagement. An inflated follower account with low engagement rates could indicate fake followers. High number of likes or comments compared to the audience size might signal the use of engagement bots. To spot for fake influencers, look for followers with strange usernames with long list of numbers. Watch out for accounts with no avatar or display photo. Be cautious of accounts with zero posts and zero followers. Number two is irrelevant audience. If the influencers audience demographics, interests, or behaviors don't align with your target audience, the campaign may be ineffective and resources wasted. Number three is poor content quality. Low quality content such as blurry images, poorly edited videos, or grammatical errors in captions reflects poorly on the influencers professionalism and may not resonate well with your audience. Number four is negative reputation or controversies. Influencers with a history of negative reputation Controversies or unethical behavior may tarnish your brand's image. Conduct thorough research on their online presence and reputation before partnering. Number five is unprofessional conduct. Unprofessional behavior such as missed deadlines, poor communication, or unfulfilled obligations can disrupt the collaboration process and harm your brand's reputation. Number six is no clear niche or expertise. Influencers without a clear niche or expertise may struggle to establish credibility with their audience. Look for influencers with a defined focus and genuine passion for their content. Finally, number seven, lack of authentic conversations. Influencers who don't spark meaningful conversations in the comments might not have a real impact on their community. Identifying these red flags during the vetting process helps mitigate risks and ensures you partner with authentic reputable influencers who can effectively represent your brand and drive meaningful results. In summary, there are various ways to qualify your influencer. By carefully vetting and qualifying influencers based on these criteria, you can identify authentic, relevant and effective partners for your influencer marketing campaign, leading to a meaningful engagement and tangible results for your brand. Now that you know where to find influencers and how to vet them, it's your turn. Go to the influencer marketing workbook and start listing down possible influencers for your campaign under the influencer list. In the next lesson, we will discuss different types of influencer marketing campaign that you can run when collaborating with your chosen influencers. 14. Types of Influencer Marketing Campaigns: Done with a quick practice. Once you've selected your influencers, you might be wondering, what's next? Well, now it's time to decide on the type of campaign you want to launch. Influencer marketing campaigns come in all shapes and sizes. Each designed to meet different goals and connect with various audience groups. So in this lesson, we'll explore the different types of influencer marketing campaigns. First is product seeding or sampling campaigns. Brands send free products or samples to influencers for them to try and share their experience with their audience. Essentially, brands are giving influencers or content creators early access to products or services. This type of campaign introduces the brand to new audiences, generates buzz, and builds anticipation around new product launches. This is common in skincare brands, wherein they send PR packages to influencers for them to try and create a buzz around it. Second, are sponsorships. This is a form of marketing collaboration where a brand provides financial support, resources, or benefits to an individual group or organization in exchange for promotional opportunities. To add brands are providing influencers with the tools they need. This can be in the form of training, access to services, monetary or even products. Sponsorship agreements are designed to be mutually beneficial, providing value to both the brand and the sponsored entity. Brands gain exposure to the sponsored entities audience, While the sponsored entity receives financial support or other resources to support their activities or initiatives. For example, Gatorades driving equity in sports program with Gatorades visibility and support in uplifting the local sports communities. Third is giveaways and challenges. Brands partner with influencers to host giveaways or contests where the influencers audience can participate to win prizes or exclusive experiences. This type of campaign boosts engagement, increases brand visibility, and encourages user generated content. Fourth is sponsored content. Brands collaborate with influencers to create sponsored content, including sponsored posts, videos, or stories. Influencers integrate the brands products or services seamlessly into their content while maintaining authenticity and relevance to their audience. Fifth is affiliate marketing. This is a performance based online marketing strategy, where brands provide influencers with unique referral links or discount codes to share with their audience. Brands reward the affiliates for each visitor or customer brought about the affiliates own marketing efforts. This is popular among blogs, YouTube videos, and even TikTok videos. Influencers earn a commission or incentive for every sale or conversion generated through their referral, incentivizing them to promote the brand effectively. Brands may even use affiliate marketing platforms such as promote and involve ASHA to run affiliate marketing campaigns. Sixth is content collaborations. Brands collaborate with influencers to co create content, such as blog posts, videos, or tutorials. Influencers contribute their expertise, creativity, and unique personality, while brands provide resources and guidance, resulting in engaging and authentic content that resonates with the audience. Seventh is event collaborations. Brands collaborate with influencers to host or attend events, such as product launches, store openings, or brand sponsor gatherings. Influencers promote the event to their audience, drive attendance, and create buzz around the brands initiatives. Eighth is Brand Ambassador Programs. These are long term partnerships between brands and influencers, where influencers act as brand ambassadors. Brand ambassadors consistently promote the brands products or services over an extended period, encouraging brand loyalty and advocacy among their audience. Other influencer marketing campaigns you can consider include social media takeovers, where influencers temporarily take over a brands social media account, or share a behind the scenes look at their daily life, incorporating interactions with the brands products or service, promoting authenticity. Cost related campaigns where brands partner with influencers to raise awareness or support a cost aligned with their values can be another option. Wow, that was quite a list of campaign ideas we covered. By understanding these different types of influencer marketing campaigns, Brands can strategically partner with influencers to meet their marketing goals, boost brand visibility and engage with their target audience. To sum it up, there are numerous ways to collaborate with influencers, each tailored to achieve specific objectives and resonate with different audience segments. In our next lesson, we'll dive into step four, setting up your influencer marketing campaign. I'll see you there. 15. Step 4: Setting up your Influencer Marketing Campaign: A. All right, let's dive into step four of our influencer marketing campaign. This is where we solidify and plan out all the details. We'll cover each aspect of the campaign using our handy influencer marketing workbook. Before we jump in, here are a few key things to consider. First, make sure the type of campaign you choose aligns with your brands goals and objectives. Second, check if you have all the necessary inventory and resources ready for the campaign. Third, Think about a long term engagement with influencers rather than just a one time transaction. Fourth, decide on the specific actions you want your audience to take with the influencer's help. Whether it's signing up for an event, watching out for a product launch, visiting your website, or using a discount code, be clear and specific about your call to action or CTA. Lastly, determine whether this will be a paid project or if the product or service will be the compensation. If it is paid, consider factors like reach, engagement rate, industry type, and content type when setting your budget. You can use influencer marketing platforms or negotiate directly with influencers to determine fair rates. Now that we have all these considerations in mind, let's move forward with planning our influencer marketing campaign. This document is important because it sets the stage for the entire campaign. You can also send some of the information from this document to the influencers you'll be working with to set expectations and serve as a guide. You can check out the influencer marketing workbook and look for the influencer campaign tab. I have a sample campaign on the side to guide you through answering this part of the workbook. If you haven't yet, you can access the influencer marketing workbook in the resources section. Are you ready? Let's dive right in. First is the brand details. Give a brief background about your brand. You can include your store locations, whether you do business online, offline, or both. Next, we have campaign title. What campaign type are you planning to start? What is the title of the campaign? Then the campaign details. Write down all the important information about your campaign, your goal, product or service features, a brief intro about your brand and your target market, and other important brand values or details to connect with the influencers. Next, talk about compensation details. How are you planning to compensate your influencers? How much is your offer? Include in here the brands proposed payment terms and methods as well. Then list down the content requirements. Is it a video, a photo? How long? Is it a 32nd video of log? Then how many posts and for which platforms? Next, write down the content idea. Is it an unboxing type of video, a product review? You can also share links for content inspirations from other creators or past campaigns. Then include detailed content guidelines. Here you can list down your brands preferences when it comes to content creation for the influencers reference. You can also direct them on which hashtags or keywords to use in their content. Next top is CTA or call to action. Include a clear and specific call to action you want your influencers to use. Is it to use a discount code? Is it to sign up for a raffle draw, then include a target review date and target posting date. This is done to set clear expectations when it comes to reviewing and publishing content. Next up, tracking. List down ways on how you can both track the performance of the content posted. Is it a tracking link, a hash tag? Would you require the influencer to submit an Insights report? Then lastly, you can add other important information such as the exclusivity clause, if it's applicable and other important reminders. In summary, creating a detailed influencer marketing campaign is crucial for defining objectives, target audience, messaging, and desired outcomes. It serves as a guide for influencers providing clear instructions and expectations for content creation and brand promotion. This document facilitates effective planning, execution, and evaluation of the campaign, ultimately leading to better outcomes. Now it's your turn to give it a try. Open up the influencer marketing workbook and start crafting your own campaign under the influencer campaign tab. In the next lesson, we'll delve into relationship building basics and uncover the secret sauce to effective influencer outreach techniques. See you there. 16. Step 5: Relationship Building & Influencer Outreach Tips: A. Welcome back. Let's do a quick check in. Goal setting, check, Benchmark, check. Influencer list, check. Campaign details, check. Now that we have laid the foundations for your influencer marketing campaign, it's time to kick off your influencer outreach. Influencer outreach involves reaching out to potential influencers to establish connections, initiate partnerships, or collaborate on marketing campaigns. In this lesson, We'll dive into the effective relationship building and outreach strategies. I'll reveal the secret sauce to crafting a compelling outreach message. By the end of this lesson, you'll be equipped to craft your own engaging and effective outreach messages. What's the secret sauce to a good outreach? First, start by making them feel seen. Influencers know when you're just randomly reaching out to a bunch of influencers or you've been truly following their journey. Of course, they prefer the latter. As influencers and content creators, they contribute to something they really care about. They want to feel seen and appreciated. Make sure to do your research to find a common ground before reaching out. Second, craft a personalized message. Personalized messages or e mails, introducing the brand, expressing interest in collaboration, and outlining the potential benefits for the influencer. Personalization is key to making the outreach message stand out and demonstrate genuine interest in working with the influencer as part of personalizing your message Here are some good questions to answer. What does the brand believe in? Why are you in business? What problems does the brand help solve? How can the influencer help, moreover, avoid using the words team or group? Give only one contact person as the influencer manager. Third, is building a genuine relationship. Influencer outreach is not about securing one time partnerships. Instead, building long term relationships with influencers. Brands engage in ongoing communication and relationship building efforts to ne trust, rapport, and collaboration opportunities over time. Next, make your offer attractive and value driven. Make your offer irresistible and has a high value to the influencer. Discuss what the project is all about, what you're offering as a brand, your timeline, and how it will benefit them. Make them feel that they fit right in your campaign as part of negotiation and collaboration after initial contact has been established, brands and influencers negotiate terms, conditions, and expectations for the collaboration. This includes discussing compensation, deliverables, timelines, and any other relevant details to ensure a mutually beneficial partnership. Fifth, guide them on the next steps. Let them know, what are the next steps? Is it another e mail, a quick call? Also make it easy for them to respond. Sometimes a short yes we'll do. Then follow up with all the details sent via e mail afterwards. Finally, follow up and engagement. Effective influencer outreach involves following up with influencers to confirm details, address any questions or concerns and finalize arrangements for the collaboration. Keep an open line of communication between you as the brand and the influencer. Brands also engage with influencers on social media, comment on their content and show support for their work to strengthen the relationship. If you're sending out outreach e mails, make sure to write awesome e mail headlines to encourage opens. You can check out some title generators from Sem Rosh, Active Campaign or Chat GPT. Moving on, let's discuss the anatomy of a good sample outreach message. Hello, Joyce, call them by their first name. Christine here, Influencer Manager of XYZ Botanicals. Introduce yourself as the influencer manager. We are a natural and minimalist brand. Our products are carefully designed to make the most out of your shower routine. Introduce your brand briefly. I've been following your journey, and I love your creative take on your recent product review video. I didn't know that you could use sunflower oil in so many ways. I'm about to try your suggestions one of these days. Make them feel seen and connect with them. I'm reaching out because I thought you'd be perfect for X Y Z botanicals year end campaign. Tell what is it about. We would like to feature your creativity as a creator and share your expertise with our 100,000 loyal customers in the country. Our influencers will have exclusive access to seminars, product testing, and in person events. Tell what's in it for them? Would you love to join? Just reply with a yes, and I'll send more details about it. Guide them on the next steps. Then once the influencer agrees, ask for their e mail address and let them know to watch out for your details. Once you get the e mail, send the influencer marketing campaign that you have made from step four. From experience, I usually send them a direct message on social media right after sending the campaign brief via e mail. Sometimes the e mail might end up in their spam folder, so a little noche or heads up won't hurt. Congratulations. You have unlocked the secret sauce to relationship building, and effective influencer outreach. In summary, influencer outreach is a strategic process. It's about spotting the right partners, connecting with them, and collaborating to harness their influence, credibility, and expertise to engage your target audience. It takes thoughtful planning, clear communication and some serious relationship building skills to establish successful partnerships that drive real results for the brand. It's now time to test those new found skills. Head over to outreach scripts inside the workbook, and start crafting your own influencer outreach script. Don't worry, the first draft doesn't have to be flawless. Practice makes perfect. In the next lesson, we will dive into the nitty gritty details of what goes on behind the scenes in an influencer marketing campaign from shipping logistics to tracking and follow up strategies and more. Whenever you're ready, let's move on to the next lesson together. 17. Other Essential Aspects of an Influencer Marketing Campaign: In this lesson, we are diving into other essential components that make up the behind the scenes of an influencer marketing campaign. These often overlook elements include contracts, packaging, shipping, payment, and tracking influencer outreach efforts. While they may seem minor, they play a significant role in the success of the campaign and the overall quality of the collaboration experience. Let's take a closer look at each of these components. First, on the list are contracts. Contracts are crucial in an influencer marketing campaign. These are made to protect both the brand and influencers detailing project parameters. Contracts should contain legal names or business names, addresses, and contact information. It should also detail the parameters of the project, such as the campaign type, campaign details, compensation, content requirements, guidelines, timeline, usage rights, feedback process and other essential information. Ensure that every detail is documented in the contract and well communicated. Get in touch with a legal counsel to help draft a contract. Next up is packaging. If budget permits, create a special packaging for influencers for product based businesses. Think of exclusive PR kits sent by beauty brands to beauty influencers. For service based businesses, even a personalized thank you note for each influencer would go a long way. This shows that the brand is genuinely connecting with the influencer on a deeper level. In relation to packaging, next on the list is shipping. Properly coordinate shipping with influencers, confirm names, correct shipping addresses, and important contact information. You can also share relevant shipping information so that they would know when to expect the delivery. Then next is payment. If it's a paid collaboration, clearly communicate the payment terms and mode of payment. Get their updated payment information, and if available, get at least two payment options where the brand can send the payment. Confirm if their details are correct, communicate the timeline of payment to manage expectations. Document everything, including receipts, and share it with the influencer. Finally, the most important thing is to pay the influencer on time. Last but not the least, track every development in the influencer outreach process using an influencer outreach tracker. Running an influencer marketing campaign means you are nurturing and working with multiple influencers. It can get confusing most of the time. It's important to check every development and keep it in one dashboard or document. It's like an influencer database, a curated list of potential influencers for your brand. You can track the status, last touch base and other important details that you think would be essential to your outreach. Don't worry. We will deep dive all about this in the next lesson. Remember, these behind the scenes elements are just as important as the visible aspects of your campaign. In summary, prepare a detailed contract. Think of a thoughtful way to showcase your brand. Properly coordinate shipping and payment and monitor every development in your outreach efforts. In the next lesson, I will spill the beans on how I track my influencer outreach and share with you the exact steps that I do. Prepare your loptops and your Notion accounts or Google Sheets, and I'll see you in the next lesson. 18. Demo: Influencer Outreach Tracker: Working for brands to connect with potential influencers has been such an exciting learning experience for me. When I first started, I was just bringing it until I found a system that's more efficient. In this demo, I will teach you how my exact process in tracking influencer outreach efforts to make sure that everything is working efficiently. First, we'll explore the influencer outreach tracker that I have made for you and No Sha. You can also use Google Sheets for this. Don't worry. I'll share a copy of the trackers with you. Then you'll discover which information to include in your tracker. Lastly, I will share with you my exact process that you can use as a guide and some helpful insider tips that will definitely come in handy. If you're ready, prepare your loptop Notion account or Google Sheets, and let's start building. From our demo earlier, we were able to identify potential influencers from different social media channels. And in here, we have added them to our influencer tracker. Here are some important things to include in your tracker. First, make sure that you are taking note of all the important contact details that you can find from their profile. So we have here social media links, the e mail Adges, other social links or websites, resources press. It's also important to take note of your interaction with the influencer through putting it under the activity notes. So moving on to the statuses of this influencer tracker. So as you can see, we have here the main database, which is this one. You can view this tracker by status by type of lead, and by source. Now, let's go to buy status. I just want to walk you through the sample statuses that we have here. When you add in this database, it will be labeled as not started because you haven't started any collaboration or interaction with the influencer yet, but you are listing down potential influencers for your campaign. First is nurture and engage, and then followed by the DM offer. Nurture and engage is the first step. It is because you want to establish a first touchpoint or connection with an influencer before you DM your offer. Okay. So let's say you have initiated an interaction with the influencer by engaging with their content, by licking their posts, commenting on their posts, and just by being visible to that influencer. Now, let's say you have established that initial connection already. The next step is to DM your offer. Now, if they responded and they are interested with your campaign or collaboration, but they have further questions or negotiation, I usually move them under negotiation. Then once we agree with the terms, we can move on to contract signing. Influencers are usually busy working with other brands, some have full time work. Some have different engagements. So it's really important to do a follow up. Do a consistent but respectful follow up, especially if you are under the negotiation and contract signing stage. Then once it's all set, the contracts have been signed, the campaign is already set. You can start the shipping. This is applicable if you are a product based business, and you are shipping out products. Now, once they receive the product and tried it out, they can start with the content planning. So at this stage, I usually keep an open line of communication for questions, guidance, and some ideas to make the collaboration a success. Now once the content is posted, I usually move them to payment. Now once the payment has been settled, the content is posted, you can move them to for tracking or reports for inside tracking. And finally, you can move them to done once the collaboration is done. Now, let's say you are under negotiation, but then you found out that their rate is outside of your current budget range. So you can just move them to outside budget range. I usually put influencers in here when I like their content. I think they're fit with our branding, and I love collaborating with them. But right now, their rate is currently outside of the budget range. So I still keep them inside the tracker for future campaigns. Maybe we have a bigger budget, and we can now work with them. Now, some influencers, when you are pitching your offer and they declined, I usually put them under declined and not fit. Sample influencer outreach schedule. So I have here from Mondays to Fridays. So this is the schedule that I followed when I was still working as an influencer manager for brands. However, this schedule is still flexible and would depend on your influencer interaction, and this is aimed to guide you in your influencer outreach schedule. So I made this because as an influencer manager, I usually work or connect with a lot of influencers, and it can get confusing. That's why I have divided my days of the week. My work days into different activities for influencer marketing. So let's start on a Monday. I usually look for and list down potential influencers in my list on this day. I would usually start interacting with them through their content so that we can start visibility. Then, on a Tuesday, I qualify the influencers that I have on my list. I look at their profile, their content, their engagement rate, their vibe, their static, and all that. And check out if they are fit for our campaign. On Wednesdays, I reach out and pitch our offer for our campaign, and I usually respond to comments, questions, or replies. Now, for Thursdays, my focus is negotiations. Usually if influencers have further questions, have further negotiations, and also I do the sending of contracts on Thursdays. It is because to make sure that I am personalizing the contracts, double checking all the details and information about the campaign and making sure that they are receiving the contracts via e mail. Usually, after sending the contracts, I also message them on social media so that they can check out on their spa folder or even on their inbox if they have received the e mail. Then on Fridays, I usually do follow ups. On Fridays, I also coordinate shipping and other important project details. Follow up is very, very important in an influencer marketing campaign. It is because influencers are also busy. They are working with other projects, other brands, and they are busy creating content, so they might overlook your messages, your e mails. So it is very important to do a consistent and respectful follow up. So there, that is the sample influencer outreach schedule that I have. Feel free to follow this and tweak it based on your workflow. And there you have it tracking your influencer outreach efforts. I hope you got some helpful ideas. You can implement in your influencer outreach. By implementing these steps, you can effectively track influencer outreach, streamline your communication processes, and maximize the success of your influencer marketing campaigns. In the next lesson, we will discuss all the juicy details in tracking your campaign results, spilling you a little secret. It's not just about the vanity metrics and numbers. When you're ready, head on to the next lesson. 19. Step 6: Tracking your Campaign Results: As we near the end of this influencer marketing class, it's time to focus on a crucial final step. Tracking results. Why is this step so vital? Tracking allows brands to evaluate the effectiveness of their influencer marketing campaigns in achieving their objectives. It provides valuable insights into what worked well and what didn't. Helping brands refine their strategies for future campaigns. Additionally, tracking enables brands to gain a deeper understanding of their target audiences preferences, behavior, and engagement patterns, which can inform future marketing efforts. There are several methods that brands can use to track influencer marketing campaigns effectively. Allowing them to measure impact, track audience engagement and evaluate return on investment or ROI. Let's explore some of these methods. First, by using unique hashtags. Create a unique hashtag that influencers and their audiences can use when sharing content related to the campaign. Monitor the usage of the hashtag across social media platforms to track the reach and engagement of the campaign. For example, Coca Colas Hashtag Share A COC campaign. Next are custom URLs. Provide influencers with custom URLs or trackable links to include in their content. These URLs, the rec users to specific landing pages or product pages on the brands website. Allowing brands to track website traffic, conversions and sales generated by the campaign. Next are coupons or promo codes. These are unique Alpha numeric code. Brands assigned to influencers to offer discounts, such as percentage discount, specific amount discounts, or even free shipping. This serves as an incentive for customers to buy. Track the usage of these codes or coupons to measure the number of conversions and sales attributed to the influencer campaign. Next are engagement metrics. Monitor engagement metrics such as likes, comments, shares, and saves on influencer posts to gauge audience interaction and sentiment. Analyze engagement data to assess the effectiveness of the campaign in driving audience engagement and brand awareness. Then we also have pixel tracking. Implement tracking, pixels or tags on the brand's website to monitor user behavior and actions following interactions with influencer content. Pixels can track conversions, website visits, and other valuable actions taken by users after engaging with influencer posts. Finally, we have social listening tools. Monitor social media platforms for brand mentions and audience feedback to gauge the campaign's impact and reputation. Social listening tools include brand Watch, Buzzsumo, sprout social and more. By utilizing these tracking methods, brands can gain valuable insights into the performance and effectiveness of their influencer marketing campaigns. However, it's not just about the numbers and vanity metrics. Tracking campaign results involves analyzing both qualitative and quantitative data to gain comprehensive insights into the campaign's performance and impact. This is where step two setting your benchmark comes in handy. This document or data is important, so you can compare the quantitative and qualitative data before and after the campaign. I have created an influencer marketing campaign report that you can use. This is available in the resources section, so be sure to check it out. Let's discuss the contents of the report one by one. Let's start with the campaign details. You may be sharing this document with clients or with the team. That's why it's important to include important details of the campaign. Next, list out the influencers who have joined the campaign in a brief introduction about who they are and what they do. If you are working with more influencers, you can include a link to your influencer outreach tracker. Then display the content each influencer has produced. This can also be a good point for discussion and evaluation of the content produced during the campaign. Next top is the sales activity. Include the before and after sales results for digital sales and offline sales. Then traffic. Include the foot traffic, website traffic and conversions before and after running the campaign. Next are social media insights. Check out the brands follower account, engagement rate, shares, saves, frequency of posts, types of content produced, and comments from audience. Make sure to include the insights from all social media platforms used during the campaign. Then paid ads results. If you run ads before during and after the campaign, include the click through rates, cost per click, conversion rate, and other relevant data. Compare the before and after results. Now, for e mail marketing, check out the e mail list subscribers before and after the campaign. You can also check out the open rate, click rate, conversions, unsubscribe rate, bounce rate, and replies. Next is social listening results before and after the campaign. Identify the hashtags used for your brand. Words used to describe your brand, and finally, conversations around your brand. Also include SEO insights before and after the campaign if it's relevant to your brand. Then write down the customer feedback gathered before and after launching the campaign. Did it improve customer satisfaction? If you're doing traditional advertising, it's also good to include the results or changes before and after the campaign. Then we also have brand mentions. Did you receive press or brand mentions before and after the campaign? What did it say? Include that in the report as well. Finally, include the observations, strong points of the campaign, challenges encountered, financial reports, and recommendations for future campaigns. Keeping track of these insights, although it may seem like a lot of work, is essential for understanding the overall performance of your influencer marketing campaign. Comparing the results with your benchmarks or starting point, as well as against the campaign objectives allows you to determine whether the campaign was successful or not. Why is tracking these aspects so crucial for campaign performance? Well, running an influencer marketing campaign can impact various aspects of your business beyond just sales or specific objectives. It can also affect customer feedback, brand mentions, and more. In essence, monitoring your influencer marketing campaigns performance is vital for determining its success. There are various ways you can use to track how things are going, such as using special hashtags, custom URLs, or offering exclusive coupons. It's all about selecting the right method for your campaign. When tracking results, be sure to analyze every part of your business to identify where the campaign has had the most impact. And don't forget to compare your current results with your past performances. Tracking empowers brands to make informed decisions, maximize their investment, and foster strong connections with their audience and influencers. Wow, what a journey we have had diving into the world of influencer marketing. In our next video, we will be wrapping up this class. I'll see you there. 20. Final Thoughts: Congratulations on completing another class. I hope that by sharing my journey and experiences with influencer marketing, I've helped to replace your worries and intimidation with excitement for your future campaigns. Remember, it's not just about celebrities, billboards, and hefty endorsement deals. It's more about collaboration and creativity. I hope that by sharing my step by step approach to influencer marketing, you'll feel empowered to select suitable influencers for your campaign and craft a strategic influencer marketing campaign with confidence. Throughout this class, we broke down influencer marketing, explore different types of influencers, and learned how to evaluate them. Build relationships, and manage essential campaign elements. But the best way to cultivate this new found knowledge and skill is through practice. So I'm really looking forward to seeing your class projects. Please share your progress with us by uploading a screenshot of your work in the class project gallery. If you have any questions, don't hesitate to use the discussion tab. I'm here to provide clarity and support as you navigate your influencer marketing journey. Whether you're facing challenges or celebrating achievements. I'm here to offer guidance and feedback for your continuous improvement. As we wrap up, here's a final tip. Stay updated on the latest trends in brands and influencer collaborations by drawing inspiration from creative brands and top creators in your field. Experiment with different influencer marketing campaigns, optimize your strategies, and see what works best for your brand. Thank you for choosing this class. Your feedback is valuable. So please consider leaving a review to help fellow students in finding the right class and help shape future classes. And if you're interested in diving deeper into digital marketing, social media marketing, influencer marketing, and productivity, it that follow button to stay updated on my latest classes and giveaways. If you are sharing your process on Instagram, don't forget to tag me at Christine Socials and add Skill Share. I can't wait to see how you're putting your new found knowledge into action. See you around by for now.