TikTok for Content Creators in 2024: Build a Personal Brand Content Creation System | Arnold Trinh | Skillshare
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TikTok for Content Creators in 2024: Build a Personal Brand Content Creation System

teacher avatar Arnold Trinh, Marketing Director, Artist, Designer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      2:01

    • 2.

      Class Project

      2:07

    • 3.

      What is Branding

      4:23

    • 4.

      Finding Your Tribe

      4:23

    • 5.

      Finding Your Voice

      2:54

    • 6.

      How to Target Your Audience

      6:09

    • 7.

      Look & Feel

      10:28

    • 8.

      Understanding Your Expertise

      5:50

    • 9.

      Determining Your Value Proposition

      3:28

    • 10.

      Creating Valuable Content

      7:32

    • 11.

      Optimizing Your Video

      3:13

    • 12.

      Being Authentic on Camera

      4:45

    • 13.

      Being Native on the Platform

      5:55

    • 14.

      Intro to Editing

      15:34

    • 15.

      Descriptions & Hashtags

      4:07

    • 16.

      Systems for Consistency

      4:27

    • 17.

      Workflow Templates

      3:51

    • 18.

      Creating a Series

      5:20

    • 19.

      SEO on TikTok

      2:54

    • 20.

      Conclusion

      1:07

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About This Class

TikTok is one of the most powerful platforms to get exposure as a creator, especially when you are starting from 0 followers.

In this class, we will explore how to get started in creating your own personal brand on TikTok. In today’s social media landscape, your personal brand is your online resume. Prospective opportunities, clients, and work offers look to see what work you’ve put out. Out of all social media, TikTok is the place to kickstart your personal brand from 0, it's a platform where anyone can be seen (even with no followers). Due to its search function and the discoverability of new users on the platform, it democratizes the process of creating online.

In this comprehensive course, you'll outline a process for your content creation that is aligned with your personal brand. Along our journey, we'll dive into several critical aspects, including:

  • How to determine your value proposition and create content that draws in an audience,
  • The look & feel that would work best with your branding,
  • What styles of editing are a fit for your content,
  • How to optimize your videos for SEO to become more discoverable, and  
  • How to systematize your content production process.

This class is for anyone who wants to create their own social media brand and reach others with a message to share, whether you’re creating your first ever TikTok, or if you already have content, but are feeling stuck. For your final class project, you’ll create a video that you can use as a reference to guide your content creation journey. In the resources, you'll find a class guidebook I've prepared to help keep you on track. 

By the end of the class, you’ll have a professional looking system for your TikTok, and a workflow you can refer to whenever you feel a creative block. Let's get started! 

Meet Your Teacher

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Arnold Trinh

Marketing Director, Artist, Designer

Top Teacher

I'm Arnold, a lifelong creative and have been a solopreneur for the last 7 years.

My goal is to empower your creativity and craft your skillset for the AI revolution.

With over a decade of experience in creative marketing, I've had the privilege of shaping stories and working on creative direction for fortune 500 companies to small independent brands, learning every step of the way that the most powerful content comes from a place of authenticity and shared insight.

Over the last year I've spent considerable time experimenting with and pushing the boundaries of AI in professional creative work. This exploration has not only transformed how I approach projects but also opened up new avenues for creativity that were previously unimaginable.
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Transcripts

1. Introduction : Tiktok is a platform where anyone can be seen even with no followers. It democratizes the process of creating online. You can create and sustain your own personal brand that fosters community just by following a few easy steps. Hi, I'm Arnold. I'm a marketing director, educator, and content creator. I've been working as a creative professional for over a decade now. Just as social media was starting. I went from working at a big, boring corporate office, creating advertisements with a very rigid structure, to creating content with a more relaxed and authentic field. Over the last year, I've had the chance to grow my following on Tiktok to over 20 K. And now I make content more closely resonates with who I am through my personal brand. My mission with this class is to show you how you can create an easy to fall system to manage your own Tiktop, presence, and intuitive personal brand. We'll start with what is branding And how to find your community, and then reach them by being intentional with your voice. We'll analyze case studies and real examples and best practices for creating your content. Throughout the process, we'll cover how to determine your value proposition and create content that drives in an audience the look and feel that will work best with your branding. What styles are fit for your content, How to optimize your videos for SEO to become more discoverable. And how to systemize your content creation process. This class is for anyone that wants to create their own personal brand and reach others with a message to share. Whether you're creating for the first time ever on Tiktok or if you're already have content but are feeling stuck. I've even prepared a class guidebook to help you on every step of the way for your final class project. You'll create a video that you can use as reference to guide your content creation journey. By the end of this class, you'll have a professional looking system for your Tiktok and a workflow you can refer to whenever you're feeling stuck. So if you're ready to begin, let's get started. 2. Class Project : Welcome to the class project. So in this class we're going to be discussing making a kick talk video that you can replicate over and over again, Essentially making a structure of a video that you can refer to whenever you need. So by the end of this class, you'll have created one video that you can always come back to that has a structure, a backbone that you can always refer to to make future videos. Now, one of the biggest hurdles for someone starting is consistency. Consistency is tough to do because many times you're stuck making a video and you don't know what to do because you don't have a structure to refer to. You don't have topics that you want to talk about that you know for sure you're going to talk about throughout the class. We're going to piece together many different elements that's going to make your video stand out. We're going to work on the branding of it so it can help you establish credibility and look really good compared to the other videos that are out there. We're also going to craft the essential message that needs to be communicated. And it's actually very approachable for anyone to do as long as you break it down into a system. And the thing is, if you're working in a big brand with consultants, creative consultants, they're actually going to give you a system too. But in this course, we're going to go through the exact same process. So what you need for this class is something to report on. It could be a phone, it could be a camera, it could be a camcorder. And the Tiktok app. And then we'll run through how to edit in the app as well. We'll also be using a guidebook throughout the course, so whenever you feel loss and want to refer to something, there is a guidebook for you to look at. Now, a tip for students is that you need to keep an open mind. Because some of the things you have to do include being comfortable on the camera, listening to your own voice, watching yourself over and over again, letting go of your ego, and then being brave enough to post that out in the public. So, are you ready to start this journey? It's a process, but this class will guide you through every step of the way. Now up next, the first thing we're going to talk about is what is branding? 3. What is Branding : In this lecture, we're going to talk about branding and how it plays a big part in how your page is going to be displayed and how it's a core, integral part of your whole account. We're going to cover the aspects of branding and the different things that go into it, the benefits of it. And the goal of this lesson is for you to start thinking about how you want to represent yourself online with this page. Because that's going to be the future of your page. The whole branding is going to be determined by you. Now, the goal of this lesson is for you to start the thinking process of how you want your branding to look for your page. Because branding itself is the process of creating a unique identity and reputation. In a way, it's an art of how you represent yourself in the online world. A strong personal brand can really help differentiate yourself from everybody else and attract the right audience. And this leads to opportunities and relationships that will help you further on down the line. Now, a misconception about branding is it's only a visual element, but it's really about creating an entire unique persona and personality and reputation for somebody. And there are many benefits to controlling and putting effort into branding, because ultimately this really helps you build trust, credibility, and loyalty within your audience. A certain type of brand commands a respectful type of reception, whereas a certain other brand might be just an entertainment page and doesn't command as much credible, valuable information. So depending on the two, some people might look at one page and be like, okay, this is just an entertainment page, whereas they look at this other page and be like, this is a credible source of information for me to learn and educate myself from. And it also really communicates to your audience your unique value, your credibility, and your purpose. Because as they are watching all your different content and how you present yourself, how you hold yourself, all of this goes into their mind, whether it's consciously or subconsciously, on how they should perceive the content that they are consuming from you. So branding really encompasses a lot of different things. It goes deep from the intrinsic value of who you are, all the way out to the outward facing side, like your look and how your page feels and to how you represent yourself with your imagery, your words and the way that your whole page looks, the vibe of it. Let's take for example, this creator, her name is Alyn Part and if you just look at it, it might seem like a food page, but she's not just a food page. In fact, if you look into the different elements from the rest of your page, it's really about connecting Korean culture to Western culture in a way that's understandable to someone that's on a totally different side of the world. She's making it in a way that somebody from the West who has no idea of Korean traditions, culture, and food and culinary delights of the East, see all of this in a way that is understandable, where they can see it and feel like, oh, I get it. And that's the beauty of this page is that she's able to communicate this entire message all behind simple food videos. And that's what branding is. There is a deep element in branding that communicates to your audience, so many different levels of complexity. So we're just getting started and branding is the first stop on your journey. You need to consider more than just how your visual elements look as you're creating your page. Think about what you're trying to communicate. Think about what your brand represents. If someone were to write a Wikipedia article about you, what would it be for summarize, some of the key takeaways from this lecture are, branding is the process of creating a unique identity and reputation for a product, service, or individual. It can help you differentiate yourself and attract the right crowds. And branding defines and communicates to your audience your unique identity, value, and purpose. Now in the next lecture, we're going to talk about your unique place in the Tiktok ecosystem. There's so many different communities out there. You need to figure out which community you'll thrive and you'll belong in. 4. Finding Your Tribe : There's this saying that your vibe attracts your tribe and a core part of building your audience is finding people that vibes with the energy that you're bringing. And that means, especially the people who understand you. So for example, imagine you're in the crypto space, the NFT space. And a lot of these people in the space use a lot of jargon that is only understood by somebody that is in the space. So that is actually a way for someone to represent that they are part of this community and is able to share things that everyone else in the community understands. For example, there are luxury communities as well where people are wearing Rolex watches. And what these watches, if somebody is in the know, they're going to understand the different parts, different models, how much certain models go for what reference numbers mean. And then they can understand that this person who knows all that stuff is part of this watch community. So you want to find your tribe, meaning the people that will appreciate the content that you put out. And as you're building your channel, you want content that specifically targets these people versus the more general content. Now, general content is good if you're expanding your reach out there, but as people are following you, you're going to want to filter out a lot of the general audience and then get to the core audience. And this audience is the people that are going to be your tribe. And a common misconception is that having the more followers, the better. But actually what you really want is having those 1,000 true and core followers that care and listen to everything that you say and is actively in the space that you are providing. Because you can benefit so much more from having an audience that understands you and supports you. Because outside of just social media, you might network with them in your career or whatever your niche is. And these are actually the relationships that are going to matter versus the general audience that you have that just wash your stuff and don't really care about it, they're just there to follow. Those are the people that sure will get your views and your subscriber count up, but it's not going to be very beneficial in the long run because they're not completely there for you. They're not there for the brand that you're building. Now to find your tribe, you need to create more targeted content. And the way to do that is to create content that gives people a reason to be there. And the reason generally, is a benefit to your viewer in some ways. So if you are someone that's there to entertain them, you create entertaining content. Or maybe you're someone that's there to educate them. You're creating content that teaches and informs and educate somebody on a certain topic. Or maybe you're a web developer and you're creating these very in depth lectures on how to program certain websites and add all these different scripts into it. So your targeted valuable content is stuff that teaches all these people that want to learn what you're teaching to come back and continue consuming this really valuable content that you're making for them. And ultimately, because you speak to people's values, beliefs and behaviors, and you're addressing their pain points, this provides a lot of value and helps you stand out. So now a practice would be consider where your tribe is. Picture how it would look. If you already had 10,000 followers, 100,000 followers, what would your content look like? What would these people be complimenting you for? What would they show up to your channel for? What type of interest? Describe them. Now in the next few lectures, we're going to go really in depth and really figure out your core offerings so that you can provide something that's very valuable to people through your brand. So answer these questions and make sure you post them in the project gallery for feedback along the way. Now here's some key takeaways. Building a core audience is finding the people that understand you. Making targeted content builds a loyal following. A loyal following keeps you accountable and helps you build a structure. Having a tribe that understands your vibe helps create the brand. Up next we're going to learn about finding your voice. 5. Finding Your Voice : Finding your voice? Finding your voice is determining what stance you have on a certain subject. Are you an entertainer, an educator, a commenter. It's essentially determining what type of person that you're trying to be for a certain group of people. Now, a common misconception is that you have to be everything. But in fact, you don't have to be everything. So imagine the news reporter. You go to them and you don't expect them to know every certain thing about the subjects that they cover, because their job is to update you with what's happening. And then they might bring on board people like expert researchers or scientists, or university professors. Where those people come in and then they'll talk to these reporters about what is actually going on and give a more detailed explanation. Now the reporter's job is just to be there to present all of this information to you. So that makes you consider how to find your voice, which is essentially how you want to approach your audience. Now let's say for example my channels, when I am presenting information, I don't present it as I am an expert that's been through years of research in the field. I represent the information as if it's something that I have learned throughout my journey and I'm sharing it with my audience as well. So when they see this information, they're okay with like adapting this to their life. Because I am someone that's also adapted it to my life. And so they can take that part of it and be like, okay, Arnold's done it so I can try it out and see how this applies to my life. Now there's also people that I've worked with who are the expert in a certain field. So I have a friend who is a cybersecurity teacher a lecture at a university, and his role is to be the expert at the field. So when he goes and makes social media videos, he's taking from real life experience and teaching these students or whoever's watching and consuming his content, the information. As if he is somebody that knows everything about the industry. And he does because he is a professional in the field. So the question you need to ask yourself is, what type of content and person do you consider yourself as you're creating your content? And then you find your place in this space, this niche that you're in, and you determine how you provide value through the content that you are contributing. So the key takeaways for this lecture are, one, to find your place in the space, figure out where you belong, and then to decide what type of value that you want to contribute to these people. Up next, we'll be talking about finding your target audience. 6. How to Target Your Audience : So this section, we're going to talk about how to go in depth, find your audience and target them correctly. Now we're going to go down and break down your Tiktok. And understand all the core components on how to find the right niche so that you can target them and get your content to them, because there's a lot of noise on Tiktok. And what you want to do is split yourself through the noise and finally make it to your core audience. So a common misconception is that you already know your audience. But the thing is, you might know a certain part of your audience even if it is you like, even if what you're creating is for you as you are also part of the audience. But there is another layer of research that you should do so that you could narrow down exactly how to get to that audience. So the first part, we need to understand the profile of that core audience. So how do they look? What type of demographic do they belong to? Are they a certain age range? What kind of things are they interested in? And what kind of things are they connected to? So for my example, when I am looking at the core audience that I want to target, I look at people who are from the age of 18 to maybe 35 because these are the people that I feel like my audience fits in here. So as I'm creating content, I'm sharing about things that I have learned over the last decade in my '20s. And these are life experiences through college, through career. And as these people from 18 to '30s are developing their career and their lifestyle, this is the type of content that is perfect for them. So when I broke down my audience profile, this is the age that I put them in. And then as I considered the niche, I thought about what type of things am I teaching? So for example, I teach about journaling. And along with the journaling is the mental health community. And with that community, what else is linked to it? So that's the thought process that you want to take. Now, once you've done that research, you've narrowed down who you are targeting. Next, you should look at what's popping up on this certain niche as you go through Tiktok for your community. And a way to do that is by looking at certain hash tags. A popular one within the mental health space that I'm involved in is the Get Ready with Me hashtag, and it's shortened with GRW M. As you look through that hashtag, you'll see people getting ready on their day, talking about their morning routines, and then talking about things that are related to mental health. So as you are watching there, you can go on different profiles that are also posting that hash tag. We look at what they're talking about and then you'll get a good idea of what is popular in this type of topic and what other creators that are in this niche is also making videos on. So as you're doing that research, you can see what videos are popular, like what videos are actually a hit that other people are watching, other people are engaging with, and they are for the most part viewing. Because sometimes we might think that we make videos and people like them because we know our audience. But it turns out not all the things that we think are good is going to be liked by our audience. For example, when I made videos about certain famous people in the past. And while I thought those people were going to be a good hit, because in elementary school I learned about them, it actually ended up not being that big of a hit. So for example, my video on Thomas Edison's quotes that I posted a year ago did really bad because nobody likes Thomas Edison. Whereas if I did a video on Elon Musk, that video got a lot more views. So as you are able to find these hash tags and trends, you'll get a better understanding of what your exact target audience likes. So if you make these type of videos and continue making these types of videos, it's actually going to get picked up by Tiktoks algorithm where they'll look at this content and they'll understand that this is the type of content unique. So as they see this, they're going to start pushing out this content to more people that are in this specific niche. Now, as we've said before, we're here to provide value. And a good thing to consider as you're looking at these trends, these topics and whatnot, is how you can answer a problem for someone. So say for example, if I want to talk about my lifestyle and bring people into the world of travel that I do a lot. I would consider the problem of being a new traveler. Maybe a new traveler is flying to Bali for the first time and they're not sure what to do. So I would introduce them to spots to see things to do and just give them a better understanding and answer the question that they have. Whereas if they didn't watch the video, they wouldn't know. So for this practice, you need to create the persona for your target audience. What do they look like? Where do they hang out? How can you help them? What videos do they watch? And like I mentioned in lecture, personally, I considered where I had the most experience in, which was in my '20s, my career growing my mental health. And these are questions that would be answered for people that are also going through these situations in their '20s and maybe '30s. Properly targeting your audience takes a lot of research, but it actually helps you out because that will make you stand apart from all the noise on Tiktok. Now takeaways from this lecture. Understand your audience intimately. Create a profile for the ideal person that watches your content. And consider their ideal Tiktok page. Use hashtags and trends based on your niche to your advantage. Up next we're going to talk about the look and feel, which is going to be a very fun lecture because this is where we explore the visual elements of your Tiktok account. 7. Look & Feel : So in this lecture we're going to talk about the look and feel of your page. And this is one of my favorite parts because the look and feel controls the whole vibe of someone's first impression as they get onto your page. Now also as they stay on and watch your page even more, they're going to get encompassed and like ingrained in how your page feels, how the videos are made, and essentially you're bringing them into your own world that's beautiful. Now the goal of this lecture is to talk about the visual elements that you can control as you're building your page. So as you're watching this, think in your mind what you want to look like as you're building your whole videos and how you're presenting yourself out to your audience. Now we all know a core part of branding is the visual elements. And what are some examples of this? So visual elements include things like the color of how your page looks. So when somebody comes on and they see a certain vibe, they understand that you are representing yourself as this certain type of page. And it's done through color a lot. For example, if you go through film photography pages, a lot of the colors are very film like. If you go through some very modern Bohemian pages, the colors are washed out and they're kind of like pastels. Or if you're going on a page that is of Hollywood cinematic type stuff, showing film, like cinematic films, the colors are more teal and orange. All of these colors represent to your audience that you are part of a certain community. It all goes in part with branding. And falling up with color is the font choice. Fonts really define how things are perceived. There's a reason why, when you look at certain luxury brands and certain casual brands or certain different types of businesses, that there are different fonts that are used within certain communities. Maybe if you're looking at a luxury brand, you'll find a lot more Sera font, whereas a more modern start up type brand, you'll find more San Sera font. And if you don't know the difference between that is a seraphant is the fonts with the hooks on their letters, and the San Seraph is the ones without the hook. Now these are just the two basic things to look at, font and color. Next we're going to dive deeper into how a page represents itself. Significantly more different types of elements. And this could be through shots, through how they present themselves as they're talking, and maybe even how they branded all the videos to look as you're scrolling and watching through them. So we're going to go through a couple of counts and look at how they controlled their whole aesthetics and branding so that you can get an idea of what you want yours to look like. A common misconception is that pages don't need a vibe or a certain type of look or feel. And that couldn't be further from the truth. Even though Tiktok makes it easier for people to get their videos out, you want to stay ahead of the competition, meaning everyone that's just starting a page by having a look and feel and making it look professional. And also to stick out to your audience. The audience that you want to target, the ones that you represent your tribe. And tell them that hey, I am part of your community. Now let's run through a few accounts and dissect their look and feel. So the first one we're going to go into is real Iman Gazi. So if you look through the page, you'll see that this has an aesthetic like a look to it. You'll notice that there's small font texts in the middle. He like shows what his page is, kind of like, you know, it's yellow font, dark color way. It's very masculine and modern, like a lot of modern men like this aesthetic. And if you look through the growth and like men, masculine like growth pages and success pages, it looks like this. So he's doing this because it targets the right audience for his niche. So you look at it, it's very quick editing with the yellow fonts popping up. It's engaging. You know, you keep watching through different videos and like I said, traits to become a man. You know, like it's a very clean aesthetic. So this gives it that feeling, that professional feeling that a lot of people in this particular niche and category appreciate. So when he does this, he represents himself as somebody that is in this community. So when somebody goes and sees it, especially like the people that are interested in this aesthetic, because he has this aesthetic ready to go like instantly, whoever watches it feels like, okay, this person understands me and understands what is cool. Because if that person goes on a channel and doesn't see something that they affiliate with being cool, they're probably not going to appreciate it as much as when they're like, okay, I like how this is produced. This looks great, It's clean, it's cool, it's very luxurious. Even so, this page presents itself in a way that speaks to its audience. Now the next example we're going to go into is also similar, but it's very different in that it is more casual. I'm going to go on, this person is page Voca who over the last few months grew hundreds of thousands of followers. And their page is essentially a watch page. This person goes and negotiates deals on watches. And they presented in a way that's very different from the last one we just looked at. These are some of the most popular videos, 15 million views on this video. We're not going to play the sounds, but I'm going to show you the visual just so that you can understand what's going on based on the visuals. But he's negotiating for the watch and it's very behind the scenes. But also quick transitions. This will also be the same two, this is their second most popular video that they pinned up. It's also very quick transitions between the two. The editing is a lot more casual, it's not like the other one we just went through where they have fonts and text and everything. See their use of words here is mainly just as a title or a subtitle so that whoever's watching gets an understanding of what is happening. So he does it very casual. It's a very casual style, but in a way because through his content, he presents himself as the watch expert. By putting himself in situations where he's with a lot of these watch people and watch experts. So whoever watches the channel sees that he is somebody that's in that industry and community. Here he is doing some quick cuts showing the behind the scenes. And one of these shots, actually, even though it looks so casual, it's pretty well planned out because it starts with the people talking pan to the watches pan to like different people interacting. If you look through the videos, it does have this very similar formula every single time. Yeah. So more behind the scenes. This page is more casual but it still is on brand versus the other one we just looked at. It was more professional, wasn't as you know, like this is a bit more engaging in the Tiktok voice actually. So it's more something that is native on this platform. Okay, now let's look at this example, Katherine Saras, and she's got a very nice page, very clean aesthetic. These are all mostly shot on her phone. But the thing is, she's also made it look very aesthetically pleasing, just like the last example had it. So as you can tell, she has very good placement on the sizing of her fonts and text. She's also using the default fonts, which is actually great because it's going to be easily recognized by Tiktok so that Tiktok understands what's going on here and then puts it in their algorithm and uses that to push out to people that like similar content. But as you can see, it's both on a slightly casual side and slightly polished side. It has all the elements of being casually filmed because it's on a mobile phone. But it has the professional side where all of the things, the shots are all thought out. As you can see here in this shot, she fills up two thirds of the screen. The text is tiny, very pleasing to the eye because it's about one third of the whole width of it. She does a really good job at capturing exactly how to make something look good. You can even see here, this one, how she fills up two thirds of the screen and then the text is one third of it. So she's actually using the rule of thirds in that last shot, like this one as well. She brands herself as someone that's not like always completely on camera to talk to cameras like some people do a log type thing and they're just talking the whole time. And it's more so just to showcase your life. And then every so often she'll pop in and she, and she'll do something that's more personal. But as you can see, it's very lifestyle centered and very much shows her and her life. I would say this is like a medium to formal type of account. It's not completely casual, but it is casual enough to be like a friendly, oh, this is someone that I follow. I'm just going to check up on what they're up to type brand page. So as we just went through accounts and how they display themselves represent an important part of establishing them as a brand to their viewers. So a couple things to remember as you take away from this lecture is that one, visuals are key and play a big role in establishing a brand. To use cues like colors and fonts to create and curate a type of feeling through your brand. And three topics that are discussed, establish your page as a certain type of creator in that community in a way it creates authority. Now in the next lecture, we're going to dive deep down in and figure out where your expertise lie. 8. Understanding Your Expertise: Understanding your expertise. In this section, we're going to dig deep and understand exactly where your expertise is. And we're going to leverage that to create amazing content that people are going to love when they watch your videos. So we're really going to figure out what sets you apart. Where are you an expert, what you're good at? And the most important thing where your personal experience lies. See, there's a misconception about content, is that everybody makes content. And maybe they're pulling from sources on line and inspiration and they're just raffling it on top of their head. But the secret to making good content that really stands out compared to everyone else's is your personal experience. Because that's the one thing that nobody else can have. Now. They might have similar experience. They might have went through the same path, the same route to get to where you're at. But your own personal experience is going to be that thing that stands out and trumps all the other content. So if you really want to make your content stand out, you have to implement personal experience into it. So let's discuss how we can start. First, let's reflect on your experience and your Ed education background. And when I say education, it could be all kinds of education. Maybe your niche is going to be something that is in the engineering field. Then you can tie in your academic education. But really, education can talk about the types of learning that you did while you were on a job. So if you're a blacksmith or a craftsman, consider where you learned your skills and how all of those things contributed to where you're at now. And all of these experiences that you've gotten throughout the years to get to where you're at now is all part of the education process that you can use to teach other people. And what that does is when you teach other people is you provide value. Which is the most important thing as you're creating content is because when people are watching videos, they want to come out at the end of that with some more value than when they first came into watching it. And like I mentioned before, value can be in the form of entertainment, in the form of news, or in the form of some new knowledge that they learned. So consider your education background and how all of that has gotten you to where you're at. Now, the second part, what topics or skills do you particularly feel like you're an expert at? Now, this is where you really dive down deep into your subject matter expert part, like you're figuring it out where you're actually really good. So for me, my personal experience is I have worked in the advertisement industry for ten years now. I've bought ads, I've created ads. I've done the design for a lot of ads, like billboards and posters, all of it. I've done it all. So when I talk about something like that, I could implement my own personal experience and bring it into a digestible, easy to watch type video that communicates things that I've learned to the audience. And a good way to think of it is to consider which specific areas of a subject that you are proficient or good at. Now the third part is the community. Now you shouldn't go without saying, but if you're active in the community that you're trying to make videos for, then you're going to understand where you exceed and are proficient over everyone else. Because as you're talking to people, engaging with people, questions and subjects might come up. And then you're noticing yourself, like answering a lot of these questions. Which means that these are important questions that people are asking people want to know about. And if you feel like you are actually smart and proficient and good at this topic, the specific topic in this niche that you're talking about, then that's a good indicator of where your expertise lies. Now an example of this is I'm very involved in Pat groups for people traveling in Southeast Asia. And as I've done this already, I have specific knowledge on how to get visas to travel and what the regulations are. So I see a lot of people asking questions about visas regulations and what types of things that you need before going to a country. So as I'm answering all these questions, I notice that this is something that is in high demand and that needs answering. Now, for this exercise, consider the three things that we just talked about and then use that framework to really narrow down where you have expertise. So for me, I reflected on my education and background, which was an economics major at UC Davis, Went to work in the advertisement and marketing field. Then eventually how that all connected with mental health in a professional setting. And the next part, what topics are skills do you feel knowledgeable about? And I reflected on that by considering things that I've been doing over my last ten years in my professional career and how to create a sustainable life doing it. So for my videos, I implement a lot of the journaling exercises that I do that have really helped put me on track. Now the takeaways from this lecture, use your personal experience and unique perspective to share your expertise. Your expertise is what's going to set you apart from the competition. Define your credibility, figure out which parts of it make you a professional. Up next, we're gonna talk about defining your value proposition. 9. Determining Your Value Proposition : Determining your value proposition. So we've determined the subject, who you are, which part of the subject that you belong in. Now we're really going to target and narrow down to your core offer your value proposition. Your value proposition is important because it communicates a clear value that your audience is going to be able to receive after watching your videos. And it's really what you're going to stand out for now. There's a common misconception. Build it and they will come. Have you heard of that quote? Well, it's not quite true because many times you build something and the value is not clearly communicated, then the people won't come. And that's one of the biggest hurdles that I see content creators go through, is that they create a lot of content, but they can't communicate the value that somebody is going to gain from watching that, so they don't get that many views. Now this lecture borrows a lot from what we've determined over the last few lectures. So make sure you have those in mind. So let's consider the first aspect of considering your value proposition. So remember who you're creating content for. Identify that audience. Now think about the area of expertise that you have, where you're knowledgeable, what specific topics in a certain niche that you stand out in. Now really think about those. Now, if you're a woodworker for example, consider which part of the world you're woodworking in. So maybe if you are a Southeast Asian woodworker, that's something that no one else around the world has besides other people in Southeast Asia. So if you can narrow it down specifically, that's going to help next research other people in this world. And then consider how to differentiate yourself from them. Like what is specific to you? What value do you offer that they don't? What is your unique selling point? And like the last lecture said, consider your personal experience, because no one else has something like that besides you. Now consider the type of content that you're making. Are you here to educate? Are you here to inspire? Are you here to entertain? Think about that. And then consider the pain points that your audience is going to have. Remember how I talked about how certain audiences have questions that need answering. Consider those questions. So once you have all of these things, like just floating around, that you're thinking about, what type of value proposition can you communicate to your audience? Now for me, when I did that, I came up with my value proposition as a mental health page for working professionals between the age of 18 to 35. With a specialization in stories that inspire actions through journaling that you can take and motivational quotes. Now for this practice, consider in one sentence, what is your value proposition? Write that down and make sure to share with us so we can give you an opinion. Now, some takeaways from this lecture. Value proposition is a clear communication of what to gain when watching your content. Determine your area of expertise to stand out from everyone else. Identify who you're creating content for and what type of content they're expecting from you. Now up next, we're going to talk about how to create a valuable content. 10. Creating Valuable Content : So in this lecture, we're going to go through the guidelines of what is valuable content. And the goal that I want you to have at the end of this lecture is to have a takeaway or an understanding of what goes into creating valuable content. I want you to have the guidelines, the mindset to start thinking about the content that you're going to make that has a value. Now the goal of this lecture is for you to start thinking about what type of content you're going to create that has a value to your audience. Now a quick thing we have to get out of the way is valuable content provides a solution. Imagine you're going on Google and you're searching something up. Google provides you with an answer, a solution, and that is the value of the Google search. Now, videos are very much the same way. When somebody watches your videos, they should have a takeaway at the end of that, whether it's information or entertainment or something else. A common misconception is that all you have to do to create a channel is to niche down. But niching down doesn't actually get you all the way there. You need to niche down and also create valuable content for that niche. Because somebody could just niche down on a certain topic and create a ton of different videos that nobody wants to watch. For example, if somebody is niching down into a very common topic and all they're doing is logs or things that are entertaining to themselves, their audience is not going to enjoy that content so much because it's not made for the audience. And your goal as a creator is to create for your audience. Now here are the things that valuable content has and you need to think about as you're going through your videos. The first is to understand your audience. If you have an understanding of your audience, you can make content for them. You'll understand what problems they have, what issues they're going through, and how you're going to be able to answer them. For example, when I make videos I consider somebody who was in my position years ago. Maybe they just finished college and they're stuck and they don't know what to do. So I bring myself back to how I felt back in the day and I create videos that would answer those questions that were burning questions that I had when I was at my parents house after graduating and not sure what else to do with my career. The next is to address or solve pain points. And this is very easy if you are in a technical niche. If you're in a technical niche and there's something that needs fixing, that's exactly what you can make a video about. So for example, if somebody is in the niche of surfboard building, for example, and they are talking about how to fix and repair a surfboard because that's a common problem that comes up. Somebody dings their boards and there's a hole in there and you make a video on how to patch up that hole and put fiberglass and resin over it that directly solves and answers that question, AKA that pain point for that certain audience. And then after they watch the video, there's a lot of valuable content and takeaways that they have there because this directly answers their pain point. The next is digestibility. Having your content be easy to consume and understand. One of the things Einstein said was that if you're truly a master at what you're doing, you should be able to summarize it in a way that even a elementary school kid would understand. And this is very true with just about anything, if you are hiding behind jargon and all these big words and just trying to act like a professional or somebody that's very well in the know, it's actually going to be in the detriment or it's actually not going to help your audience as much who is trying to understand and fix a certain problem or learn a concept. Because they're now stuck behind trying to figure out what you're trying to say and maybe what you're saying isn't even making sense. So while you're making content to make it valuable, make it in a way that's very easily understandable for your audience. A common way to think about it is there's a very popular sub, read it on Reddit.com that is called Explain five. And in that sub read, the people would ask questions and then somebody else would explain this concept like they're a five year old. So as you're making these videos, consider how you would be able to explain this concept to somebody that is younger. So boil down the concept, make it as simple and easy to comprehend as possible. The next is, is your content authentic and reliable? Is this something that you are knowledgeable in that you're creating content for that you actually know about? Nobody wants to learn from a fraud who doesn't know what they're talking about. And that's one of the problems with social media is a lot of people pretend to be an expert in something when they're actually not. So consider if you're actually an expert in this field. And in our class we do talk about how to dig into where your expertise lies. So it doesn't have to be something that you don't know about. We're actually bringing out what you know about what you're a professional in. So that when you're making these videos, you're making very valuable content that everybody is going to understand and sees you as an authentic figure of authority. Next, is there consistency in your content? Do people know what to expect when they go to your page? And if you're able to provide a consistency, as in you're creating content that is always in line with what people are expecting from you. That's going to be a lot more valuable than when somebody follows you and you have different videos all over the place about all different types of subjects. Imagine you're a viewer going on a page and you watch one video and you really like it. So you check out the rest of those videos that that creator made, and they're all in a similar topic. You're going to watch a lot of them. You're going to binge, watch a lot of this content. So being consistent and reliable is something that the audience values and wants to see out of you. And the last one is, are you passionate showing you care about a certain subject shows and shines through your video. If you're making something you're not passionate about, something that you don't care about, it's going to show off and it's like it's going to come off as you not being passionate about that video. So as we're making videos to create something that's actually valuable to your audience, you have to be passionate about it. And in doing so, you're going to stand out from all those people who are not passionate about it. And consider this when you're working or watching or interacting with somebody who's passionate and has a lot of energy and is excited about what they're talking about. You're going to want to learn a lot more right than compared to someone else. That's just boring and dull and just going through the motions of it. So by being passionate about what you're creating videos on, that shines through to your audience. And they're going to see it and they're gonna feel it and they're going to enjoy it so much more. Now in the previous lecture, we talked about your value proposition. This lecture highlighted the guidelines of what goes into a valuable type of content. So now your job is to piece the two together. How do you use your value proposition and present it in a way that's valuable to your audience? And remember, valuable content solves a certain need of your audience and your brand. Your voice, your persona, is an important part of your value. Up next, we're going to talk about how to optimize your video structure. 11. Optimizing Your Video : We're going to talk about how to stand out by optimizing the structure of your video. Now there's a formula that makes your video the most engaging that it could be. And it optimizes user attention as well as having it at the end, having them satisfied with what they're watching. Because as a beginner, when you're making videos, there are many times that you just create a video that has no thought of the audience. But with this structure we're going to talk about, this puts the needs of the audience first. And when you do that, it incentivizes them to watch more. So the goal of this lecture is for you to have this thought process in mind so that as you're planning or creating videos, you apply this when you see fit. Now, the big misconception is that when somebody makes a video, they just make a video. And there's no inherent structure to it, and that's a mistake. When somebody first starts making videos, they don't notice the formula and the structure that goes behind making an engaging video. But if we want to leave it to just chance, that's how you do it. In our situation though, I want you to optimize your video as much as possible. So let's start by talking about how to build your video out now the first part is to have a hook. Your hook is what's going to bring your audience in to watch your video. Basically, you have 2 seconds for your audience to decide whether or not they want to continue watching your video. And as you've noticed, Tiktok is an easy platform for you to just scroll past the next video. So you need to have something that really draws the attention right away. So the hook should be something that picks their interest so much that they're like, okay, what's next? Now once you finish the hook and you've got them interested in your video, the second part is adding the description or setting the scene. This is where you describe to them what's going on, you give them some more information. So for example, I made a video with a hook where I talked about these are the five places where people live the longest and healthiest. And then the second part where I described it, I talked about the different countries where they're at, and then I just fill them in with information. This is where the bulk of your video is going to be. And then finally, you end it off with a value ad, and this is where you conclude everything. So for my video, I ended it by discussing what these people do in these places. So that now there's a full delivery of everything that the audience wants to see. First, they got hooked into wanting to know more. Second, I gave them the information about what's going on. And then finally, I gave them a value ad where they have something to take away, which was information in this case. Now the takeaway for this section is you need to optimize your video for the best chances of going viral. You need to make your videos appeal to your audience because they're the ones watching. And finally, you need to structure your video so that it's easy to watch with a hook, a description, and then finally provide some value. Now in the next section, we're going to talk about how to be native on this platform. 12. Being Authentic on Camera : In this lecture, we're going to learn about how to be authentic and comfortable in front of your camera. One of the biggest challenges that a lot of new creators come up with is that they have a problem getting in front of the camera and feeling like the camera is their friend, they feel nervous, they hate hearing how they sound, and it just doesn't feel like something that they want to do. And let me assure you, with some practice, it gets a lot easier, like significantly easier. And the reality is the camera is your friend. So the goal of this lecture is to provide you with some guidelines. So that you can keep this in mind as you are filming. So that you feel and act a lot more comfortable and authentic as you're on camera. So the first thing to keep in mind is to be yourself. It's important to be genuine and authentic because this really communicates your audience, who you are, like they can really feel it. And if you're not feeling authentic or feeling like an impostor, then you're going to show that in front of the camera. So when you're making videos, create a brand as in create videos that make you feel like you. So then your entire brand from that point onwards is going to be a real reflection of you. You don't want to be months down the line and finally be like, okay, I've had it. I don't want to be this persona that I put on line. I want to just be me. So be yourself from the beginning to practice, This goes without saying, but practice makes a big difference. When I first started videoing myself, I would just film and not publish it. And this is something that a lot of people don't think about, is that they think that they have to publish everything they film. But I filmed a lot of videos that never published. And I even went in with the intention of just filming this video to not publish. And if it so happens to be good, then alright, I'll publish it. But the act of filming, having the camera recording, looking at the camera and talking to it, performing in front of it, gives you a lot of that needed practice so that you can become a lot better at communicating and acting authentic on camera. And it makes you feel a lot more comfortable too, knowing that you've spent so much time with this camera. Three, know your audience. Know who you're speaking to. Because if you know your audience and you know exactly who they are, you can be the authentic version of you. Imagine when you're going out and hang out with your friends, you're much more authentic like you are just genuinely you and you know how to act around your friends. So when you understand your audience and you know what their values and what things they like, what kind of wording they like, you can act as yourself and know how to communicate and present yourself in a way that speaks to your audience. And when you're genuine and authentic, there's no one else that can compare except other people who are also in that same world as well, and those people are essentially your friends. The fourth thing to consider is to be prepared. Make sure you know what you want to say and how you say it. When you're prepared and you have all this information already, you can present it in the best way possible. And when you have all of that like out the way and you know what to do, you're going to feel a lot less nervous and shy about what you're filming. One of the reasons people don't like filming and being in front of the camera and feeling uncomfortable is because they think what they're going to film is going to end up looking bad. But if you know what you're going to film is going to end up being valuable and provides valuable, good information and is presented well, then that helps alleviate a lot of the stress. And the fifth thing to consider is to trust yourself. Believe that you can do it, believe in your content, believe in your authenticity. If you truly believe in what you're saying, it's going to come across so much better and look a lot better in front of the camera. And when you believe in what you're saying too, you're not going to feel that nervous or shy because you know this is true. So a good way to practice that is to remind yourself why you're making this video, and remind yourself why you're qualified for this video. And if you're still feeling nervous, remind yourself that this camera is meant to capture the best of you. And if you stutter, you do something that looks kind of out of line, doesn't look right, then you can always delete or edit it. The camera is your friend. So a couple takeaways from this lecture. Use these tips to be natural and authentic in front of the camera. And if you forget them already, go back and rewatch the video again. Next, having the right mindset helps make filming a lot easier. And finally, authenticity makes for the best branding. Now for the next video, we're going to learn about how to be native on the platform. 13. Being Native on the Platform : This lecture is on how to be native on the platform. Do you know why so many people are called boomers and that's because they don't fit in. And you can see these on a lot of Tiktok pages and videos where they make videos and use a ton of hash tags and say the things that just don't fit in on the platform. You don't want to do that. So in this lecture, we're going to go through a few accounts. We're going to describe what the impression is like when somebody goes in and watches this page and their videos. And then we're going to talk about what makes a account look like, it's native on this platform. And a big misconception from people who have been in the industry for a while is that polished content is what needs to be pushed out and what needs to be part of your professional video brand building plan. But really polished content sometimes does not belong on the platform and it's actually more important to look and be the part. For example, big brands might have a whole big budget production when actually what they really need is just a video filmed on the iphone. So let's go through a few accounts and go and discuss the impression that this account gives off. Okay, so we're going to start by talking about this first account by Grace Andrews. I just looked up blog and she was one of the first few that popped up. So let's go and look at her page and talk about what this account impression is like for someone that is going to look at it. So as we look at her page, we can see that it's super pop in and very bubbly and fun. So you can look by some of this stuff, a lot of bubbles and a lot of different adventures that she's going on. So she's showing like a lifestyle type of page. And the way that this is edited and captioned too is very modern. So we'll go through a few just to look. So you see how she does all the fast cuts and how she's zooming in. All of this is a very modern vibe, so this fits with the current aesthetic of Tiktok and it fits with the voice. So if somebody is making stuff that is not very much edited like this, it's edited something like Instagram. It's going to look different and not fit in on the platform, and people are not going to want to watch as much. So we'll move on to the next one. So Ali Abdaal is known for making productivity type videos, and his edits are actually very well edited. And you can see that he's working with the team. But the thing is this works for him because it's very engaging and also the content is very high quality. Now the way that all of this is done, you can see the little moving elements. This is to keep the whole screen dynamic. So when somebody is watching it, they're not losing their attention and going to another video. All of this is very dynamic, just like the last account we looked at. So you can see he's also very much a modern account that fits in with the aesthetic and the feel of Tiktok and what they appreciate these days. If we scroll down, we'll see a lot of these types of videos that have been popular since the beginning of Tiktok. The six types of lessons or the ones that are, you know, are listing different things. So this one is like four things I wish I knew in my '20s. This one is seven side hustles. And you can see that a lot of these videos are very engaging and fits in with how people like to see it. Now this next account we're going to go to is Jodie Danielle, and I found her because I was looking for some floggers about LA, and I ended up finding her account. Now her account is easy to appreciate and to put yourself into. So what I mean by that is that if you look at this account, you can see that it's a very lifestyle is she's doing her get radio with me, she's doing a bit of talking like with this video. Then she's showcasing her life as well and what she does. So what that helps with for anyone who's trying to create on Tiktok is that this is a type of formula that you can look into and see and be like. Okay, this is a page that I could potentially recreate a lot of the gears that she's probably shooting with. I also have, which is the phone. So you look at these shots and you can see how they're done and then potentially incorporate this into your account as well. Now this is all very much edited to be like the way Tiktok has it like for this video for example. It's very fast cuts that keeps the element very dynamic here as well. Pov. Using POV is a term that's very popular amongst the app as well. It means point of view, so it's just showing like that's the point of view or something. And then here's more of the other videos that she's doing. Those are the three. And you can see that a lot of these accounts have a fast type of cut and are also showing a lifestyle type of content that fits in with what they are doing. If you find what is authentic to you, then it's going to fit the voice of the platform and you look authentic. The takeaways from this lecture is that you need to fit in and be native to grow on this platform. Find how you can be comfortable by being you so that it looks right on Tiktok, and finally, speak the language of the platform. The next lecture, we're going to go in and discuss editing styles. This is how to make your videos look and feel like it should be on Tiktok. 14. Intro to Editing : Welcome to the section on editing. We're going to talk about video styles. Here, video styles is an important part of creating your brand, because video styles have all these engaging elements and things going on that will really help you stand out from everyone else. In this section, we're going to discuss the things you can do for your videos that will really give it that professional touch. And we'll put all of this together so that it can help you set the mood and tone, control the pace, convey your message, engage the audience, and piece everything together. So let's dive into some examples. Okay, so I'm going to show you how to record the video, what the process is like. And today we're going to talk about this video. And the video we're recording today is about the happiest monk in Europe. Now he's also called the happiest monk in the world, but the interesting thing is he's actually from Europe. He's like a philosopher as well. He's a writer. And we're going to share some facts about him. Now, the reason why I picked him is because he is European and that as the punch line is probably going to be pretty interesting and hooks people in. I want to show you in this process that sometimes you might mess up, sometimes you might stutter, and it's completely okay. I just want to show you what it's like to film and be behind the camera so that when you go and do it as well, you don't feel discouraged. Alright, ready your film now. Actually, before we start though, I want to show you what I'm shooting with. And this is the iphone 12 Pro Plus, and it's on a Gorilla Pod. Now a Gorilla Pod is very helpful. I've been using it for a few years because it has these flexible legs that lets me put it just about anywhere now. You don't really need something like this if you're just getting started. $115 tripod, a small little one for your phone works just fine. The reason why I use this is because I could fit it anywhere I want because the legs are flexible. I could put it on a tree, I could bend it onto a rock. I could just make it fit anywhere I need to be. And I used to take this out onto beaches and places. I went out a lot because when I was in Hawaii and most of my videos were filmed there, I would just be out and about all the time. So this was very helpful to use what I was filming there. Now let's hop onto the Tiktok app and get started filming. Okay, so now that we're on the app, make sure you're positioning and everything looks good, the framing looks good like this. Now, of course, you do want to be more in the frame, especially if you are the center of attention, you're the person talking. So first things first, I always like to go to 60 seconds, at least, because most videos aren't going to be 15 seconds. So we have our script ready. I've written it down, and I'm going to start recording now on here now the buttons look kind of funny. Just make sure you look presentable because if you record it already, you can't go back and fix it. All right. So ready to get started Now, I always like to use the timer because with the timer you won't have that quick shake in the beginning. But if you're holding your phone up and just like shooting like this, that's totally fine. A bit of shake is natural and it is actually very much the style of how Tiktoks are when you're doing one of those casual shots. So with this, we're going to start and talk about how he's the happiest monk in the world. And his name is Matthieu Ricard from France. Okay, let's go. The happiest monk in the world is actually a man from France named Matthieu Ricard. Okay, we'll get that sentence done and then we'll move on to the next. Oops, so I messed up. I didn't put the timer on, so we need to discard the last clip. Go back to the timer. You just don't want it to be all shaky by accident because it doesn't look as clean. And here are his tips on living a mindful life. So it's okay to have your sentences go on a little bit further because you could always go back and like edit it out. So for me here, depends on how it looks. Later we'll go back and look at it, but if it looks pretty clean and smooth, I don't have to go back and edit it out like if it cuts pretty well. Okay, so the next is we're going to go and talk about the tips. The first one is to cultivate a benevolent and friendly. Okay. See, So I messed up, now I tripped on my words. And what we got to do is just go back, it's no problem, go back, discard the last clip, and then we'll start the timer again and film again. Now the first one is to cultivate a warm and benevolent relationship. Okay, so we got the first part down. Now you can add to it or you can just do the style of listing it out. Listing it out is a lot easier. So we're just going to list it out just for the sake of the example. But if you do longer videos, it is really nice to have the long videos with explanations and just going deep into details because people actually do like that and the current like. Tiktok style, or at least how the algorithm pushes, sometimes it pushes these long form content a lot. The second one is to focus on the intrinsic value of things. And the third thing is to meditate and be in the moment. So now that we have these three things down, we could mention something about that's how he focused on living a mindful life. And then if you do want to add like a hook so that it like loops around, you could say something like that so I could film. And then if it comes in like it feels natural to say something like. So that's why I was impressed when I heard about and then boom, the happiest muck in France or in the world is. Okay, anyway, let's film this last sentence, the ending sentence. And these are the things that he teaches to live a mindful life. That's why I was so impressed when I learned that. Okay, so that kind of gives it a loop and we're done with our recording now. From here we can go on and edit it. So we'll talk about the editing process now. And usually what I like to do with these videos is to add captions. And Tiktok has a very convenient function that adds captions to your video from the application. Now it's so helpful to have this here. So the happiest monk in the world is actually a man named Matthew Ricard. And here is his tips on living a mindful life. Now the first one is to cultivate a warm and benevolent relationship. Second one is to focus on the intrinsic value of things. And the third is to meditate and be in the moment. And these are the things that he teaches to live a mindful life. And that's why I was so impressed when I learned that the happiest monk in the world is actually a man from France. Okay, so with this one it fits. So I'll move the captions there. And then I will, I will change some things. Okay. I will go on the captions and I'll change the words second and third. And I'll use the numbers that way. It has a bit of a difference. Or at least it could stand out. I could actually, words like now is like filler words. It's not completely necessary. So I'll take that out and that'll make it look more organized by changing first to number one and the second one to 22. And the third, I'll delete all the extra noise words and just add the most important things. We'll go back, we'll fix his name. Tu Ricard Man. And then I'll add the capitalization for the first word. Make sure everything looks right. Okay. I'll also just get rid of these extra words so that it just focuses on cultivate, focus, and meditate strong words. That is what keeps people cooked. So here we have the captions, and we do have an emphasis on the word mindful. And it pops up a lot here, and it looks good. So now you could go and add a sound depending on what is trending, or maybe a sound that you find fits with whatever is going on right now. Because every day is different, Every time the post is different, there's going to be trending sounds, there's going to be sounds that aren't trending anymore. Some sounds might be trending last month, but now it's not. Find a sound that is fitting up the vibe of the video you want to make and then add to it. Or if you have sounds that you use all the time, like this one, a steady girls one, I use a lot. You have sounds that you save, that you use all the time that you can go back to see. I didn't know my favorites list was this long. But yeah, back in the day I'd had all of these very famous ones that I would use all the time. Monkey spinning monkeys, that's like a very popular sound. I will do block type beat, keep it low, added sound. Just keep it low just for some background music here, I do think this text should be a little smaller, just so it looks presentable. It's like a third of the way here. I think it looks a lot better. Now, you could also give it a different type of editing to make it look like different effects that you could throw on there. I don't typically use any of those. There's also a couple of different things here you could do as well, such as enhancing how it looks, reducing some of the noise to make it look more presentable. I will put the enhance on a lot of people. Put the filters on because, you know, if you're not feeling super comfortable, it's okay to put a filter on just to clean out your face or make it look, you know, somewhat more appealing to you so that you feel more natural and comfortable putting yourself out there. And that's completely fine. A lot of people do it, so we'll just do the enhanced filter. That way the lighting looks a little bit better. And then we can go onto next. Now once we go here, this is where we would post our descriptions and how we can target and like optimize this video for our SEO. Now before we forget though, I will go back and add one more thing and that is the happiest monk tips on a mindful life. Now you could add something like this to just give it a bit of a bit of pop to it so that people are more interested in watching the video. Now you could do it in many ways. You could put in small space like this in the middle or like the top somewhere, that's like a placeholder. So people can see it. Now as we do notice when we're going through this, I do press on the camera at the end, so I want to make sure to get rid of that, that way. It's seamless as you are going through the video watching. Cool now we've made it where I'm not like like pressing the button, so it's more seamless here. It's going, looks pretty good so far. Yeah, pretty seamless. All right, great. So now we'll go on to the description. With the description, we're going to go with the approach, just making it a teaser for the video. We'll go with something like you could do something like secrets or hints or something. Just like if you do that, make it more like a teas and gets people interested in it. But we're not going to click bait too much for captions, since we want to be found on the mindfulness tag, we'll just do mindfulness. Mindfulness is also connected with self improvement. We'll also want to tap into that community and then we'll also see what else is on mindfulness. You know, like we'll look at it and we'll see, okay, Mindfulness Practice Mindfulness Tips. It looks like Mindfulness Challenge is doing good, so we'll just have a few of those. If you do feel like it's cluttering too much, we don't even need to have the original mindfulness tag because that's already linked so much in the video like even in the description already we have that I would just add another mindfulness one just to be safe. But we've already got plenty targeting the word mindfulness or mindful. Mindfulness has practice and we'll just use these three so it'll categorize and be optimized for the word mindfulness. And then for a cover, here's our video. You can add a cover that fits with the video. I could do something like mindfulness and this really would just be targeted, but I think this time we can do Matthew Ricard, because we already do have mindfulness here and I think the algorithm optimizes for it to crawl and see titles already. It will already see the mindful part of that, this cover image. Although whenever people are looking through your page, they won't see it. But it's okay because you do have something else that will capture their eye, which is Matthew Ricard. Okay. So we do have this, this description with mindfulness linked. We have hash tags that link to mindfulness. We have our video using the word a few times which the algorithm will pick up on, and we have it in the title image. So this looks like a video that's ready to go. The key takeaways from this lesson, editing styles is a really important part of a brand identity. Use things like subtitles, editing cuts, and imagery to create a cohesive video. Up next we're going to talk about trending aesthetics. 15. Descriptions & Hashtags : All right, let's talk about the best practices for your descriptions and your hash tags. Now these are vital parts of publishing your videos, and a lot of people seem to get them wrong, especially if you came from the Instagram world and have been on social media since the 2010. Because one of the biggest misconceptions I see people do is they pack their entire description with a bunch of hashtags, Like we used to do back on Instagram in 2010. And that's just not how Tiktok works these days. In this lesson, we're going to discuss how to properly use your descriptions and your hash tags so that it could separate you as a fluent user of Tiktok versus just somebody that is a hobbyist publishing on Tiktok. Now the main thing you have to keep in mind with using descriptions and hashtags is that it's really to guide the algorithm to your videos. Because these days hashtags and descriptions aren't like what they used to be like. It doesn't directly put your video in front of someone. It has to go through an algorithm, and that algorithm has to place you where it thinks works properly. Now, there are two things to consider here. First, let's talk about the hashtags. Now, hashtags are really simple in Tiktok, so don't overthink it. And all you really have to do is search up your topic and just give it a couple hashtags that are relevant to your topic. It doesn't have to be more complex. Now if you do want to make it a bit more complex and rank for harder words that are like more a niche specific, then you can also add those as well. But it's important not to crowd your whole description with a bunch of hash tags, which I see a lot of accounts doing. Next is how you're going to do your description. Now Tiktok has recently upped the maximum amount for your description, So that means they put a lot of emphasis into reading through what's in the description to help place your videos where it should be. There are three approaches to do in this. The first one is to have a really short description, and that is essentially just giving it a quick understanding of what's in your video with a hash tag or a couple hash tags, just super short, minimum to the point. Next, you can do a medium length description that gives users an understanding of what's in the video, a couple key points in the video, and then again with some hashtags. And then finally, one of the newest things that have emerged on the platform is long form descriptions. Now, since they have upped the maximum characters on your Tiktok description, a lot of people have been taking this opportunity to make full on articles within the Tiktok description. Now this is very helpful actually, because this article provides another whole means of communication with the viewer and the algorithm and delivers more value. So consider this as your video is playing. Someone is reading the article. So they're reading this article that is pretty long and your video is constantly playing at the same time. So the algorithm is going to be like, okay, this person is consuming this video. And at the same time that adds up your view count. And then with the long description, Tiktok is able to dissect every individual part of it and then find what's important. So if you pack this article, this long description with a lot of relevant words, Tiktok is going to document all of that and then place you in that keyword ranking. Now again with the hashtag for this long style description is very much the same. Just add a few on, don't crowd it, the key tag ways forth. This section is very simple. Consider how you want to do your descriptions Long, short, medium, and by doing so, you have a structure to build your descriptions on. If I was just starting, I would recommend something shorter and easier just so you can get in the flow of it. And hashtags is really just to guide the algorithm, so don't overcrowd your videos with a lot of hash tags. Up next we're going to talk about SEO and how to be discoverable through your videos. 16. Systems for Consistency: In this lecture, we're going to talk about creating systems for consistency. What does that mean? Well, imagine this problem. You made a video, it went viral. And now there's a lot of people who are coming back to your account expecting more content. And one of the biggest challenges is for creators to consistently come up with content. Because if you keep making a ton of content every single day, you're bound to burn out. There's no way around it. You need to take breaks or you could develop a system for your brand. Now the goal of this lecture is for you to come up with a strategy so that you can consistently have a constant roster of content to go to. These are for the days that you're going to feel burnt out. So having a system will help you pre create your content. Now there's a big misconception that creators make content on the fly every single day. But if you ask around, the biggest creators have a ton of drafts. They make the content and have it ready. Now, even example, with me when I was an amateur and I was just making videos, I was trying to make videos every single day. And every day I would go through this whole process and it would take so much time. And eventually, after a month, two month, I was burnt out. And then my video rate went significantly lower. I was publishing a lot less videos. But your job as a content creator is to consistently post. You can't let your audience down. And imagine this. A professional athlete probably doesn't want to work out every single day. But they have to do it because it's part of their job. So to be a real professional, you have to put in the hours. So here's some tips to keep in mind. First is to plan ahead. Set aside some time each week to brainstorm and come up with ideas. And if you can create content in advance, this is going to help you when you're feeling those days that you're down, don't have enough energy, but you can still use this pre created content and push that out, or even schedule it to use a content planner by having a plan of when your content is going to go out, pre publishing it as in like having it scheduled to go out on certain dates takes a significant weight off of your shoulders. This way, if you're making a ton of videos at the beginning of the week, you can schedule it out over the entire week. And for the most part, relax and not have to worry about that aspect. When I used to work in the advertisement industry and we were part of the media buying and media planning team, we would have a content calendar that is spread out through the month, different types of content that is being published every single day. Because there was not enough people to have every single day come up with new content. And to publish it that day, you need to make everything in advance and then publish it as it's scheduled out throughout the month. And the third one is kind of a trick, but you can repost old videos. Reposting old videos that have went viral might reach a whole new audience. And also it gives a good boost to the video's value. For example, I had a post, I got over 500,000 views. And I knew that somehow the algorithm like that video. So a couple months down the line I would repost it again. Because I knew that that structure works with the app. And also there's a lot of people who haven't seen that video because throughout that time I've had a lot of new audiences come in. And also it could be a good refresher for the audience that used to be here this whole time and have seen that video beforehand. Now for this practice, I'd like you to consider what your system for consistency is going to look like. What do you see yourself consistently talking about and doing videos on time and time again? And this goes into thinking, whether you're an entertainment page or whether you're an informational page. Think about ideas that would go and work hand in hand with your brand and your page. And a couple tips for you to come up with topics to discuss Frequently is to look at the trends, watch the latest sounds that are trending, or see what your favorite creator is doing. So the takeaway from this lecture is to, one, create a system so that you can post consistently. And two, remind yourself that it doesn't have to be a new type of video every single time. If you have a structure that works, you can also post that again. Now in the next video, we're going to talk about some editing templates for posting. 17. Workflow Templates : Okay, for this lecture, we're going to talk about the template for your entire workflow. Now let me let you in on a secret. Everybody has a workflow. One of the biggest misconceptions is that all videos are filmed on the fly and are just posted on the fly. Sure, there are channels that are Bra and Live and just on the fly, but that's a minority though. Most of the big channels that you see have a whole planned schedule, a planned content publication schedule, have everything down to a process because otherwise it would be unsustainable. Trust me, I've been there. And if you want to be able to continuously create content, high quality content, then you have to have a template that you follow for your entire workflow. Now typically this workflow looks like Ideation, filming, and the whole production process. And then finally, the third step which is putting it out there, publishing. So let me share with you how my workflow works. And the beginning of it all is the ideation process. So as I am ideating my different ideas, I have it all down in a list. So whenever I get an idea watching Youtube or Tik Talk, I would save that video, put it in this list so I have a fat list of many different ideas that I could possibly record. And it's helpful to have this because you won't be able to record the best videos all the time based on your inspirations. You might have an idea to do five different videos. But as you come to record, it turns out that only four of them are good. One of them isn't very good. So it's important to have a lot of different ideas, so you could run through many of them. And maybe if this time you recorded a video and it didn't look good, you can come back and rerecord it again. Once I finish Ideation, I would start filming. And when I film, I set up my camera to have a certain angle and then I would run through like 1020 videos at a time. Now does take a full day sometimes, but by doing so, you're able to have your work done in a production line so that it doesn't get all jumbled up and you won't get mixed up. Because otherwise you'll be doing many different steps in a day and ultimately only finished with like one video. So after I film, I take all of these videos and then start editing. Now for me, I work with editors. So when I do that, I have to send certain files that are prepared a certain way to my editors. And depending on you, your process, it might not involve an editor and you yourself might be the editor. So in which case, this is important for you to come up with a style of editing that you will be using for all of your videos. Now the thing is, even with my editors, I have a style of editing that I tell my video editors to do. And I try to make it as simple as possible so that it's easily replicated and it's easy for them to understand. So as you're filming your videos, think about how you're going to edit them. And then once you're done with all the filming and you're starting to do editing, how can you boil this down into a couple easy steps so that all your videos are going to follow this guideline. So once you get your videos finished, that's when the fun part happens and that's when you post it out into the Internet. So your job from here is to consider what your process is going to look like. How every single step in your whole workflow needs to be able to be simplified down into a couple easy steps. Meaning how can I simplify ideation into one process of a couple steps. Filming into a couple steps, editing into a couple of steps, and then publishing into a couple steps. So the takeaways are, how can you implement your own editing templates? Templates help you get into the flow to produce more content. Make it as simple as it can be so that it could be replicated. Up next we're going to learn about creating a series of topics. 18. Creating a Series : In this lecture, we're going to talk about creating a series. And that's important because a series is what's going to bring your audience back. Over and over and over again. We're going to discuss why you should have a series. And the goal for this lecture is for you to start generating and coming up with ideas that could potentially be used on your channel as a series. A misconception that's very common is that you have to consistently upload new different content every single time. But really it's a series, that's what brings people back, not new content every single time. See, the thing is people come back to you because they expect something. For example, some people might be known for making logs and their audience would just come and watch those logs. If this person were to make different stuff, it might be something that the audience wasn't prepared for. And as this person continues to build on their log, it only gets better and better in terms of quality. So they're separating themselves out from the rest of the competition. And their audience is watching it because this is top tier quality content. So first, let's talk about what to consider as we are creating a series. And the first point is that the audience loves consistency. When you create a series, you establish this constant theme. And this theme is what your audience could look forward to. Maybe they're going to your page because you do reviews on certain topics. If your niche is on cars and every week you come up with a car review, your audience is going to come back and watch you for your car reviews. Also, there are people who I follow personally that do Tiktok tips. So I go and watch their Tiktok tips over and over again because every week they're going to have different videos like on trends in the music or trends in videos to make. And generally, I just know what to expect from this series when I see it on my feed, I'm more obligated or I want to watch it more series are so much easier to plug into your content calendar because now you have a structure of something to do when you're burnt out. You have something to go back into to just film. Because you know that this structure works. And you don't have to use up precious energy, like creative energy, to make a whole new concept. You can just refer to this old concept and just film with that formula. And like we mentioned before, consistency is one of the most important things to consider. Three, it's easier to market or promote. When you have a series, you can just refer to that series versus referring to every individual video. For example, I follow someone that does a series on trending sounds, so they can just talk about that trending sound series that they do on their account. And then once I see one of their trending sound videos, I'll be reminded to watch their other trending sound videos. Or if you're a new viewer on this page and they mention this trending sound video series that they do, this new viewer feels like they want to watch other trending sound videos. So they go on this creator's page and then watch the rest of the series. Now when you do this, it's easier to refer to this series so that that reaches a lot more people. And the fourth thing to consider is that it's exciting for your viewers when you have a series that they look forward to every single week, with every new release, it's something that they want to see, they're excited for this, they're genuinely here to see this. And ultimately what this does is it gathers engagement and keeps your audience coming back for more. So this is only helping you out in one, building more engagement for your videos and retention time. Because these are audiences that like your stuff already. And that builds it up some more and pushes it in the algorithm. And when it's pushed on the algorithm, there's new people that are coming in. Because the algorithm is saying this is good content, we're going to push it out to new people. So new people are seeing this and old people are seeing this. And that's just raising up your view count and helping your channel reach a lot new people, like people who haven't seen your page before. Now your practice here is to consider what type of series you can do, something you can constantly recreate over and over and over again for my channel. Personally, I focus on having quotes, snippets of lessons or stories that I can share. Because I know these are things I can constantly go back to. One that I really like a lot is doing a seven second video that utilizes a long quote. And the reason why I do that is because it's one of those videos that are easily watched multiple times. So when your audience is watching it, it's only a seven second video, but the quote is so long that as they're reading the entire quote, they'll probably watch the video three times. And that shows to the algorithm a retention rate that's really high, like 300% So that's going to make it be pushed out onto more people. So I like doing that type of series where I just share a long quote, have people read it and then play with the algorithm in that way. Now for the takeaway here is go and create your own series because it's going to be very valuable to your account. Consider what videos you can do over and over and over again in a series. Consider where your audience would want to watch from you and turn that into a series. And then finally, consider if this is something that can get engagement from your audience to want to come back weekly or whenever you publish it, where it's something that they anticipate and really want to see. 19. SEO on TikTok: Okay, so this section we're going to talk about the SEO of your video. And SEO stands for Search Engine Optimization. Now, a lot of times our videos are discovered by people through the search engine. So imagine going on Tiktok and you want to look for local restaurants. So you type in a couple of local restaurants and then you'll see a lot of review for local restaurants pop up. And they'll be like walking tours, video tours, or image tours. Essentially, very practical videos that are reviews that bring you to the place. Now this is really important because we're starting to see the SEO on Tiktok start to out rank Google in some places because it's just more intuitive. So it's important to start considering how to implement search engine optimization of your videos on Tiktok. Now, common misconception is that searches are all random, but that couldn't be further from the truth. On Tiktok, the searches are very much like Google, where it goes through an entire algorithm that understands what's in your content and then places it accordingly. Because in this way it's able to hold their users longer on the platform. And ultimately, that is what platforms want to do. They want to keep you on the platform longer. So let's discuss where Tiktok looks at through your entire video so that it knows where to rank you in the first place is your spoken word. So as you're making videos, as you're speaking, Tiktok has its own caption system that already reads all the words that you're saying. So that's why if you go and use auto captions on Tiktok, it has all the words pop up. But even if you don't use auto captions, the algorithm itself is already reading through every single word that you're saying, that you're describing what you're talking about in the video. The second place they look are the onscreen texts. So these would be captions that you're using, subtitles that you're using on the video itself. And it's important to use the built in Tiktoks, fonts and words because if you're using your own, the algorithm on Tiktok might not be able to read it too well because it's not optimized for Tiktok. So if you're using their fonts, you're using their softwares to edit all of this, it's a lot better catered for their platform to read what is on your content. And then finally, what's on your description and what's on your hashtags. These like we just mentioned, are important in guiding the algorithm to where your content should be. Takeaways from this section, SEO is how the platform finds and ranks your content. There are three places, Tiktok looks, your spoken word, the on screen text, and your description and hashtags. Up next we're going to talk about creating systems for consistency. 20. Conclusion: Congratulations on finishing the class. We went through three important concepts for creating a brand on Tiktop. First, we went through branding, creating the look and feel, going through your image presentation, and ultimately, how your whole brand looks on Tiktok. Two, we went through communicating with your audience. How to create a genuine, authentic voice. How to present a message that appeals your audience. And then finally, we went through all the audience's needs so that we could figure out exactly how to cater to your audience. And the third thing we went through is how to find a system for your whole process. We went through the formats of videos that you can continue to use, the way to edit your videos, and then finally, how to optimize it all. In this way, you have the best chances of succeeding. Now the biggest takeaway of all of this is that we're crafting a message that is authentic to you and done in a way that you can continuously repeat it and create a system for yourself, and then establish your brand through that. Once again, congratulations on finishing the chorus. And don't forget to upload your project.