Transcripts
1. TikTok Template Trailer: Hi, are you growing a business on TikTok or are
you working with a brand to grow their business on TikTok in over a few months, I've gotten to grow my count
to tens of thousands of followers and reached hundreds
of thousands of people. In this course, I include
tried and true templates for anyone that is trying to make
business videos on TikTok, I break down all the steps
on how to record it, the mindset behind it, and even how to put
the videos together. I formulated this course to be a template of
plug-in and play ideas so that you can take your business on TikTok as well. I truly believe in the power
of TikTok for businesses. So if you're ready to begin
making TikToks for business, I'll see you in the next video.
2. Goals of Business on TikTok: Let's talk about the goals
of a business on TikTok. Because as a business on TikTok, your priority is
not to make sales. You're not there to
sell someone TikTok as a platform of authenticity. So the reason why
a business would be on TikTok is to be able to be on top of the consumer's mind when
they are ready to make that. By now, let me explain. When somebody is on TikTok, they're going through
for entertainment. They're not going
through to look about new things to buy. Well, sometimes they are, but with those content as well, we'll go into it with
another lecture. But with those contents, they are going in looking for
authentic reviews as well. We are on TikTok to be
as authentic as possible because the platform and to
be native on that platform, Which be native on the platform is the best way to
grow your account. Being native on
that platform needs to be wrong in
authentic and real. And people are able to sense when something is
not real on TikTok, It's just the way
that the platform is. If you are scrolling
through an ad, you see an ad you're gonna
know right away, right? But with the templates that I have laid out in this
course for making TikToks that are
very on point and genuine with the language
of the platform. So what I mean by that is that when you make these videos, they are with the trends. They are with the same voice, they are with the same type
of authenticity of rawness that the TikTok platforms
users are here to expect. So as a business, you're goal is really to
connect with these people, to show these people that you
are more than just a brain, that you are a brand that understands them,
that cares for them, that caters to their needs versus just another soulless
corporations out there. Now, now over the
next few videos, I'm going to show you the
TikToks to make this show that you are more than just
a corporate brand, you are adhere to humanize your brand and through
the use of TikToks.
3. Voiceover Template: Okay, Let's talk about the first template that
we're going to use, which is the
voice-over template. Fastest way to get
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blend jet shop, the back-to-school sale
right now on Blend jet.com. Voiceovers are a very
common type of TikToks. They're very native
to the platform. They've been there as long
as the app has been around. Well, maybe not since musically, but they've been
there very long. And the reason why voiceovers
are very popular is because as a rod
genuine platform, people like to share
their experience. Now not everyone is able to just go on camera and just
talk in front of the camera because it is very uncomfortable when
I first started talking in front of the
camera ellipse top. So a good way to circumvent
that is to talk through your microphone and
to still be able to share your experience
without showing your face. So people would talk
through their microphone. There's share their
experience and velocity. This is the TikTok
voice over template. So people would make
videos with a voiceover.
4. Voiceover Tutorial: Okay, so let's talk about how
to make a voice-over video. So we have the TikTok
app open on here. Let's go and navigate
to making a video. Okay, so we have our
video pulled up, and now we're going to put on
headphones because this is the secret to making
good-quality sounding audio. Now all you really have
to do is just pull this up to your mouth and it's going to sound significantly better. So with the video on, I am going to navigate
down to voice-over. And then with voiceover, I'm going to talk and discuss about whatever
voiceover I want to do. So let's say, for example, I want to go and say, well, let's go back. For example, I
want to talk about the self and save that
I really like this. So if I just discovered, I would go and record that. And also I would uncheck
the key original sound. So then here I would do this. This is a new soap
I just discovered. It has been so good for my skin because I had
been using every day. And I've noticed that
when I use this soap, I just feel so much better. And if we play it, will get to hear our audio over and see
if you like it or not. Now, a good thing that I
like to do as well too, is to add captions to it because captions on TikTok just make
it so much more engaging. The platform loves captions. So you can have
something like that. And for added effect to, you could even add text to it. So I would add new you. So I would make it
a font that I like. Maybe even. Okay, so here's New Soap. I would also add some
southern else to make it discovery of the week. Just to make it
more interesting. Now, since that is all caps, I would make this cap as well. So something like this would be much more engaging
of an element. And if people would like type, type of voice-over
videos like this. So now I have the
texts discovery of the week and then I
have new so under it. So this is how you go and
make a voice over video.
5. Unboxing Template: Let's talk about
the unboxing video. And now this is the
video that shows a box of package that
is at your door, at your house, anywhere that
shows in and boxing and unboxing have been a trend for probably the last
decade now on the internet. So with that trend
being on TikTok, It's only native to be there
because unblock scenes show the experience of what it's
like to get a package and your door and open it and
feel the joy of opening it. And in that way, it kind of shows and shares
the experience of what someone would feel
like when they go and buy a certain
product or package. Now with unboxing, so we can
do two types of unboxing, which the first one would
be a full body and boxing, which is an unboxing
with your body in it. You're excited, you're
opening up this package and you are smiling and
having a good time. It's like Christmas morning. And then there's the
other type of unboxing, which is unboxing
with your hands. This is very easy
for someone to do. If you're a camera
shy, it's super easy. You just shoot at
your hands close up and have this unboxing
experience be on your TikTok. Now, unboxing is a really fun because in some ways
it's kind of like a review video without being a review video.
Let me explain. Because when somebody
shows an unboxing video showing the whole experience
of getting that package. So they get the package, they open up every single
aspect of that package. And then they're
gonna show round of what that product looks like without really having
to sell that product. So whenever the
viewer watches it, they won get to
experience unpackaging, which is the fun part, to seeing the product
right out of the box without any edits or
filters or anything. Then at three, finally, they get an understanding of what that product feels like. Because with a packaging
kind of experience, there are many ways to
deliver your package. Like packages come
with branding, with little nodes, with thank
you's with bunch of extras. So a lot of that goes into the full
experience of a brand. And by sharing that
through an unboxing video, it is able to
connect the audience with what that brand
genuinely is like.
6. Unboxing Tutorial: Alright, so now let's
do an unboxing video. I'm gonna show you how I set
it up and how to shoot it. Now, what I like to keep in
mind is as I'm doing this, where your source of light is. So here in this scene, I have two sorts of lights. So there's this
window right here, and then there's that
window right there. Now, I want my video
to be super well lit. So what I'm actually going to do is open up this window
so that they're there, so that there's more
light coming in here. Now, let's do that. And then as I am
opening up this window, I am thinking about my shot. So where I'm going to shoot the product is
going to be on here. Now what we're going
to shoot with today is this Laugh go my box. I got it yesterday. I opened it already, but
we're going to simulate the experience of what it's
like to do an unboxing video. So I also have with me is
this Joby Gorilla Pod. It's very helpful
because you could just set it up anywhere
and just record with any type of maneuverability because it's
so easy to just manage. So I'm going to actually make this vertical
analysis we are doing TikToks and vertical is the
native way to shoot TikToks. So it's vertical. And now I'm going to figure out where I want
to frame my shots. So I think I want to have this up there or I can even
have it on the bed, but I kinda want a up to down shot where it's showing my
hands opening the product. So I'm going to set this up
on the window sill. Now. Now that it's on
the window sill, I'm going to adjust it
a little bit so that it is pointing down at this. And as I notice, it is a little bit zoomed in that start the screen record. So here I am setting it
up on the window sill. It is kind of showing a
lot of extra cylinder. Okay? It is showing
a bit of extra. Let's just move closer so
that it shows a whole scene. Okay? So I'm setting this up. It shows a bit of extra around that you
don't really want. But we can zoom in. Then. Once we zoom in a bit, the shot could be just
opening it here with my hand. So I actually do like this shot. It's well lit. The product is right here,
perfectly just in-frame. So I'm actually
gonna do this shot. So I'm going to do
this shot right here with my product in
frame, know Mike cable. We can even get down on our
knees so that it's easier. And are we ready
to shoot? We are. Okay. So I am going to record
and here's my product. I'm going to show the
product off the box and then rip open the package. Rip open the package, pull out the product. And then here's my bag. I'm going to show off
the bag a little bit, show them what type of
elements are in the bag. And then finally,
the big moment, I take out the product
which is my lavalier mic. And then I would show
off the miter bit, just giving it a
little run through, maybe even on hook
it from the rest of the product so that they get
an idea of what it's like. Then I would bring it back down, maybe show everything again, and then just show
off your product. Basically, you want
to be able to have a canvas so that
when your clients, or if you are your brand, you're able to add
a voiceover or add something on top of
this video afterwards, just to have the
flexibility in case you want added elements
to the TikTok. So here we have a
long recorded video of all this product
already in my hand. And this would make for a good, productive video because there's so much extra room
that someone can have as they are editing it. So there's our project video. And I'm going to save it. Then we'll look at it
and it looks good. So there you have it. That is
our product video unboxing.
7. Testimonial Template: Let's discuss the testimonial
video because with TikToks, it's all about
authenticity, right? So having a testimonial
type video is probably one of the
most powerful types of videos that you
can do for a product. Having someone talk about your product and talk
about it in a loving, appreciating way is how to
get your TikTok to do well. So imagine this is again, you FaceTime and your friend or you just discussing
to your camera, sharing something
new, that exciting, that is exciting that
you've just discovered. And there's this new product in the streets that are
like, whoa, really rocks. There's OK, That really
makes you interested in it. So you wouldn't be here
giving this testimonial talking about why you wish you learned about this earlier, what this has helped you with. This product has been
doing in your life, what it's doing now, how you use it. There's many ways to discuss
how this product has been helpful and when you are
working with a brand. Or if you are the content
creator working with the brand, it's important to think about
how this would communicate to the audience that
is a useful product. It's also important
to keep note too, that when you are
making these videos to have a very high energy level. Because if you don't have a
high energy level on TikTok, they are gone in a second. You need to be very excited
for your on top of it and just be like full of energy so that when
they are Washington, they're like, Whoa, I'm excited about this product as well.
8. Testimonial Video Tutorial: Now let's talk about
the testimonial video. For this video, I
am going to use the AirPods because it's a lot easier to be able to talk to it without having
something in the way. Now, of course, we do
have our microphone, but I'm going to give a
testimonial on the shorts. So let's go through on our
TikTok and I'll show you how. Now that we have the app open, I'm going to go and create a new video for these
testimony videos. It actually is a lot
easier because you could just do selfie
style videos. So first things first, make sure you click 60-second because you don't
want to go too long. And then your 15-second video ends at 15 and then you're like, Okay, I just wasted a few minutes shooting
these 15 seconds. Now, with this already set up, ideally, I would have
a different outfit, but this is, for example, only. So for this video, I'm going to do a selfie
style thing and go from here. Now, first of all,
I would be like, these are some of
my favorite shorts. Take a look at them
and just go into some of the benefits
of why you like this. Give it like a
testimonial so that the viewers can kind
of understand why. So you could go on and say, I wear this out everywhere because they are so comfortable, like literally look at them. When I'm at work, when I am gone to
the gym, when I am. So I started a bit. So when you said or
you gotta go back. So I'm going to
delete the last clip. Literally everywhere I take these with me when
I'm at the gym, when I'm at the movies, when I'm at the bar
with my friends, I go everywhere
with these shorts and then maybe switch up the
angle a little bit there, just so comfortable
because they're made with these recycled fabric from coconut husk and from
recycled water bottles. So when you wear them, you know, you're doing good
at the same time. So as you see, what I did there was gay but testimonial on how it felt like, how it felt good on me, and then how I support the brand because it is very sustainable. And at the same time like why I believe this
brand feels good. And then you could also
end by saying something like check this brand out here. So maybe I'll just
be recorded that to check this brand out on their
website, it's worth it. And maybe give a
call-to-action at the end so that people who are watching will understand
where to go next. So that's how you make
a testimonial video. These are some of
the videos that are easiest to make
because you could just take selfie style videos and don't have to
set up too much.
9. Product in Use Template: Let's talk about using
the product in a TikTok. Now this is probably a given, but we need to talk about
the caveats of it so that it is very authentic to the
platform that it performs well. So the first thing we need
to consider is how to make this using the product
video look authentic. And we need to think
about it in a way where if this was
sent to your friend, this would be a video
that they would think that you are genuinely
sending to them. So imagine you are
sending them a TikTok or on WhatsApp or on FaceTime. That is like, Hey, I just discovered this
brand is really cool. I'm excited about it. Here. Let me show
you how to use it. So maybe some lotion
on your hand, you're using it and showing like what it
feels like to use it. Or maybe it's something like a tool that you're
using in the house. So think about it in
a way that is kinda like for you to send
it to your friend. And next, you can show in a
point of view aspect as well. Point of view is like with your camera looking at
your hand as if those were your eyes or your
camera looking at the tool as if those were your
eyes and maybe pan around, move around a bit,
give it some motion. You could also put it on a
tripod to now that's not bad, but make it look as
authentic as possible. Then finally, you
could also slip in how it benefits the user. A lot of times business TikToks
would add in like this. Lotion helps with
moisturizing skin, with illuminating your
skin with hydrating, and they will just
throw it at the bottom of the video that showcases using the product
is a very good way to have a canvas like
this type of video is a canvas and then having some texts to follow
along with that video.
10. Product in Use Tutorial: Okay, so for this next one, I've also used my handy
little guerilla powered. I've set up the angle
already because it took a while to set this up and I didn't want to
bore you with it. But this one, we're going
to use a we're going to do a using the product
shoot. With this one. I'm going to be
using this hand soap from this village handwash, like it's like a new hand soap. And we are going to pretend
that we're using it. Washing her hands were
actually actually where we are going
to wash your hands. But it's going to showcase
this product in use. And it's going to be something that is like kind
of a point of view, but kind of not really something that shows just
the whole product. And what we wanted to, just like with the
unboxing video is we want to be able to create a canvas for the video to have words or to
have voiceovers on, just to have something
that you can possibly add elements
onto it later. And also just to show
the product in use. Alright, so now I have
this bit framed up. I am going to bring the product
of when I shoot in a sec. So let's go and start the shoot. Alright, so I'm going to
bring this product up, show off the product, and then I'm going to
wash my hands with it. Sometimes it takes a few takes. It felt like with this one, I didn't use the
product to generously. So let's do a nother. Now, you want to
make your video. Just have a lot of
room for people to add extras onto it later, just like a canvas, like I said. So we are going to
bring this product up, show off this product is
beautifully made product. Now, there's actually a
period of cell phone there. So this process does take a long time sometimes
because you have to do a lot of prep work and
to make it look good. So I got a bit of soap on there from the
last video recording. Now, let's clean it off, make it look a little better so that we can go about
it on another round. Okay, so as you can see, this one to two tags, whereas some of the other
ones might be a lot quicker. Okay, so we have the product. I'm going to see my hands
for the cleanup, okay? Alright, so here's a product.
We have the product. So we have the product, we're going to bring it up, and then we're going
to use the product and just show what
the product is like during use
one to elongate it out so that when
you go and edit it, you can have a lot of space to add in words
and customization. So I like this frame. I thought I like
when it sits there, maybe even like this. So alright, let's
begin the shoot. So I'm going to
grab the product, bring it up into view, show off the hand soap, and then start washing
my hands with it. And clean. You should have
Charlotte's good. Washing my hands with it. And what we wanna
do here is just to have this long,
have the video. With this video right here, you can have some texts
show up in the middle that creates something
that is just interesting. Another element to be take top. And we have this
30-second video. Thirty-seconds is
plenty of time for you to add whatever
you want to it. This is the shot
there we're going to use and we're going
to save this one.
11. Trends Template: Let's talk about trends. Because when you
falling the trends, you are able to connect with the audience in a way that's
authentic to the platform. So TikTok always has new and upcoming trends
depending on sounds, depending on current events, depending on something
that just goes viral. So when people as a
brand are able to connect with others on the
platform with the trend. Maybe it's get ready with me, or maybe it's a
point of view video, or maybe it's a video that is doing a certain
challenge with the brand. All of this goes into play to creating that brand
that is authentic so that whenever a customer is viewing this or a
potential customer is viewing your TikTok, or if they're just a
big fan of your TikTok. They are able to understand
that this brand is very human eyes is understanding
of their consumer. So that began when they're
ready to purchase. They are able to recall that this brand
is the brand for them. So being active on TikTok scrolling and
following the trends and noticing what the
trends are is going to be very helpful
to your videos.
12. Ending: Congratulations on
finishing the course. Now if you could do
me a big favor and spend 30 seconds to
write me a review about what you thought was
helpful so that I can continue doing more
content like that. That would be so, so, so helpful and also helping this course be seen
by other people as well. And if you enjoyed the topic, I do have many other courses that cover a similar discussion. So I'll see you in
the next course.
Arnold Trinh, Mixed Media Creator
