Transcripts
1. Introduction: Hey, there are creative minds. You often find yourself at a loss when starting
a creative project, not really knowing
where to start or struggling to
find inspiration. Know that you are not alone, and I may have just
a thing to help you spark your creativity
when you need it most. In this super quick class, we are going to explore mind
mapping and discover how to use this brainstorming
technique to unlock creativity. Whether you are a writer, a graphic designer or
simply someone who would like to boost their
problem solving skills, this meaning class is for you. I will show you how I
do it and why it can help you in your creative
practice. Let's do it. Y.
2. Your Project: For the class project, we'll work on something
seemingly simple yet with the potential for ingenious
and inspired solutions. Using mind maps, we are going to come up with a name
for a candy shop. You will need a sheet of
online paper and a pen. If you prefer going digital, you could use a tablet and any note taking or drawing app, but I really suggest the
background to be blank. Also, it is a visual
method where you will physically see the
links between words. So typing in a text editor
does not do it for me. I think you should
really experience the physical action of writing and linking physical
concepts together on paper. And I do suggest the use
of a pen and not a pencil because we don't want to erase ideas. We
want to keep them. Okay, so obviously, you can totally go ahead and
start from scratch, completely free of any
restriction or guideline, but if you'd like the comfort of having a starting
point set for you, here are a few parameters
to start your brainstorm. The client is opening a candy shop that
will be very sparkly, but not in a pink, fluffy kind of way, more in a starlight,
moonlight manner. Of course, if the candy shop
thing does not inspire you, you can work on something else. We are doing this
for fun, after all, even though I hope you'll find something valuable for
yourself in the class. Go.
3. Mind Maps: What, How and Why: So what is a mind map
exactly you may ask? Mind Mapping is a
brainstorming technique that helps visualize and connect
ideas and concepts. With this technique, you
can also make links between seemingly unrelated
ideas and come up with original solutions to
your creative problems. On a more personal note, I found out during my research for the class that the way I brainstorm with mindmaps is
probably a mix of clustering, mind maps, and free
word association. I still call it mind maps because it's what
describes it best. But what I'd like
to say, though, is that when it
comes to creativity, you really have to do you. What it means is that you
can take whatever you learn here and you can apply it as
is to your own brainstorms, but you can also
take parts of it, adapt it, and bend it
to your preference. The way we call the method
does not really matter, as long as you can use it in a way that serves
you for the better. Now, let's get to
the thick of it all. Brainstorming with mindmaps
has a simple principle. You start by writing a
central word or concept, and then you branch out
with more ideas that come to mind when you think
of that word or concept. The result is a web of ideas
visually connected together. For example, here we are
working on the candy shop. In the middle, I'll
write candy shop because it's the foundation of everything else I'll
be writing on here. Now what I'm going to do is
on one section of my map, I'll write the parameters that
I was given by the client. So sparkles, moonlight
and starlight. Those are my starting points. In another part of the map, I also know that I will
write everything that comes to mind that relates
to candy shops in general. But coming back to sparkles, moonlight and
starlight, any word, concept or idea that comes to mind when I'm
thinking of these words, I will draw a little branch and write the
related ideas down. As you can see, the result is
that every new word that I write prompts new ideas
and so on and so on. While I'm working
on the mind map, I'm not afraid to jump from one section to the other
because I wouldn't want to miss an idea that
pops into my head only because that's
not the section I'm working on right now. We want to let our brain run
freely without constraint. When I'm all done
with the brainstorm, I take a good look at
it and choose what inspires me most and what
fits the initial brief best. In my case, here, what sparks the most
interest for me and all of the ideas I have
written down is the stars. They actually came back a few
times and also peppermint. It's a fun word to pronounce. And although it has
nothing to do with stars, they kind of sound
good together. They also evoke an
idea of sparkle and freshness that I think would fit perfectly for a candy shop. So the name I choose is
the peppermint star. This method has been working
for me for a while now. Some days it doesn't,
and that's okay, but most of the time, I come back to it because
it's quite reliable. I actually learned how to do it when I was studying to
become a graphic designer. We had a brainstorming
workshop where we brainstormed in small
groups using mindmaps. It has served me
well over the years, and I do still use it in my
graphic design work for sure, especially to create
branding for clients. But I also use it a lot when
it comes to illustration. It really helps me explore new concepts and new
ideas in a visual way. It's suitable to all
kinds of domains, too, especially for
visual learners. One of the main advantages
of this method for me is that it helps generate many ideas in
a short amount of time. Another advantage is that it helps overcome creative blocks. Sure, I often start
with brainstorming, but I also sometimes
come back to my maps in the middle of projects when
I feel stuck on something. But my favorite benefit
of this method is there sometimes surprising
connections that you can make between two seemingly
unrelated concepts. This is the real gold
mine, in my opinion. It makes for creative ideas. There is this theory of education that is called
the constructivist theory. To make this short, it states that learners learn more effectively and
make more sense of new knowledge if they are building said knowledge on top of something
they already know. This is precisely what we
are doing with mind maps. We write down what
our mind knows, add new ideas, and then we connect everything together
to make sense of it.
4. Conclusion: And that's pretty
much it creative. Simple and effective
way to generate ideas. To conclude this
very short class, I have a few tips
that can help you be successful with
your mind maps. First, some people like to
set themselves a time limit. I don't do it myself
because when I brainstorm, I usually reach a point where
I know I have what I need, but it can be helpful
to use this trick. Next, avoid judging your
ideas at all costs. If it comes to mind,
just write it down. You can discard
the thought later, but until proven otherwise, every thought has potential. You might not know it yet, but it may connect in a particular way with
another thought, and maybe you'll go, never
thought about this that way. Also, we often think of brainstorming at the start of a project, but here's a tip. You are allowed to brainstorm
at any stage in a project. I often come back to
brainstorming when I'm feeling stuck like I've
used up all the good ideas. Mind maps are really great way to get yourself out of that rut. I really hope you find
this short class useful and that you will find ways to apply it to various domains. Please post the
candy shop names you come up with in the
project gallery, and I would love
to see your maps. And don't forget to
review the class. It really helps me make each one of them
better and better. Thanks for sticking around. I'll see you in
another class. Will