Social Media Content Creation in Procreate

1. Hey there! : [MUSIC] Hey there and welcome. In this class, we will be working our magic to create a social media post template using the Procreate app on the iPad. Hi, my name is Brian, I am a content creator and graphic designer based in Montreal, Canada. I'll share with you how to create a cohesive and seamless post. We will create four compositions that can be used in any social media projects. We will apply some basic graphic design principles to create a good contrast, color harmony, patterns, engaging contents, and implement brand guidelines in every post. This might look complex but don't worry, just believe in the process and go with the flow. This is an intermediate class. But if you're a beginner with a good understanding of Procreate, I'm pretty sure you'll be able to follow along. Whatever you learn here, you can definitely apply to your future social media projects. So grab your iPad and let's get started. 2. Brief Description and Layout: [MUSIC] What we're going to do today is going to be a template for Instagram post or social media post for Pet Shop. Let's go for a guideline of how are we going to start to create our own social media posts. This is actually applicable for any type of social media post. You can utilize this technique. All you have to do is put your brand guidelines, your fonts, and colors. It's going to be a social media template. Well, you need to have a guideline when you are creating a post for a company or for your brand just to make sure that it's consistent so your viewer won't be confused of what you really are and what you're trying to put out there. These are the guidelines of what we're going to work on. Guidelines is going to be friendly and written. I custom-made font for this project. Color tone is going to be a little bit of warm and a bit of cold. In-between has a good contrast with the elements is art of fonts. Create a custom font for this project but you can pretty much use any fonts that you like. These are the colors, colors, warm to cool tone. We need this to blend in with animals are usually this kind of color, usually dogs. We're going to be posting it on Facebook. [NOISE] It's going to be 2500 pixels by 2500 pixels. We are going to go with 150 PPI or DPI so we have a good result with the quality of the image and we're going to be exporting as a PNG. But feel free to do it on JPEG since PNG is a little bit less compressed compared to a JPEG. We're just going to use our PNG for this. These are the fine details. Beside the font and the colors and the guidelines, we have these patterns that we can also incorporate into the post. We will get into these details. Moreover, they have here textures. It just gives it more human touch. Compared to just a plain colors with tags. The layout is going to be just a guideline on how we created it. We have a consistent and it's just going to be like guidelines it's not going to be forever. We're going to start with reviewing testimonial, so we can put a text here and photo here and overlay. On the background, it's going to be like texture to give it visual interest. For the service, since we offer delivery for pets, like grooming and treat, we will put that as well in here. We're going to put a phone in here, like an app for the store. Then we can put the call to actions here, and some texts, big text, short and sweet so it's easier to digest. A photo here, a text photo, and the call to action is there of a statement that we are who we are, and this is what we do, this is our mission. A little bit of texts in here, probably a little bit of text to back it up, and a little bit of photo here of a pet or someone who's holding their pet and they are pretty happy. [MUSIC] 3. Class project: [MUSIC] For this project, you will create a couple of social media posts that resonates with what you're passionate about. The main goal is to play with colors, textures, and patterns. Be relevant and mindful of all the elements you're putting in, also to cut and clip images and blend them together to create a seamless and cohesive post. You can create your own post or you can follow along with me. You can download all the materials on the project and resources tab. When posting your project, I would like to hear about your process, inspiration, anything you have in mind while making it. It gives me a better insight into your artwork and help me better connect with you. 4. Product Template: [MUSIC] All right guys, this is the time that we create our posts, so we established that we're going to create a canvas of 2,500 pixels. If you're not in pixel mode, you can just change it, just here. Our DPI is 150, I think that's going to be enough for a screen. But if we're printing, I think we have to go 300, but we're not printing. Make sure that you're on RGB. Make sure that you get all the colors though, we're going to go create. You get your own square post ready to fill up with some good stuff. This is going to be photo here, and some statement here and call to action. That's what we're going to do exactly. But before that, we have to establish our margins and guidelines actions here, if you want to go drawing guide, and edit drawing guide, you can establish a good alignment here. If you go to grid size, make sure you're in 2D grid. You can go grid size like this. I'm going to increase the opacity, so you can see you should have a grid size here. You can go all the way until you don't have other lines here. It's just like a four sections, and you should have a better chance to have all the objects, and good places clear up to layer right here. I have a clear canvas size with my ruler. Get your monoline brush. We're going to fill this up with shape. We can clip our image after this, so I'll just hold my pencil here. It will give you a a straight line, and we can edit the shape if you want to be precise. We can do some minor adjustment here and there. I guess that's good, and I'm going to fill it up with colors, so you just have to drop the colors right there. I will duplicate the first layer here, and I'm just going to position it here. I will just rename this one because I'm going to clip some images and distance. I don't have any distinction on what they are. I could probably put colors, but it's better to rename it. I'll put this one up, and I'm going put this down. When I clip the image, I know which one to go. I'm going to insert the photo right now, I'm just put it here so I know that it's down. I'm going to clip it, so it stays on that container. I'm going to insert another photo on a nice cute cat right there. [LAUGHTER] I will just above the app layer, clip it just like this. I can just rearrange them just like this, I think it's cool. I could change the background easily with the color palette that we said. I'm just going to go to my color here, and I'm going to go here. I have my color palette loading here. I'm going to select this set as default, and you should see it on the layer of the background. I can just go ahead, and pick that right there. I can just go change the color right here, we can change the image if it doesn't go with the background. I think there's a problem with the images. I think the images are very busy, so I would like to change the images to something less busy alternative. I could just bring it down, and it should clip automatically. Probably change this one more time, and let's see if I have more. I think this is quite good since they have the good color combination. Now I can start putting some text here to fill up information, so on the action I can go insert text, and I could start become a parents. I think that's good, and I could edit the text here, I could just select all. I'm going to change it to the file that I created for this course. I'm going to go with this one. This font is a custom font that I created, and there's another problem here. Select align to the left, so it's easier to read, so I guess it's cool to be here, and I'm going to put some texts here as well. A text, put it here, and I'm going to put a call to action. Visit us, and I'm going to put something here. I'm going to put here for more information. [MUSIC] Probably put the dog icon just to give it a playful twist. I forgot to change the font, so I'm just going to select all of it. I'm going to go for Gill Sans, something here. Just for variation of font. I think they pair good enough for this, and I could just put this here just at the bottom. Now I could turn on again the drawing guide just to make sure I don't go beyond the margin. It still looks good, and I could put the snapping here just to give it a good alignment with the square, or the containers. This one gives me a good alignment, and also the visit us, make sure that you can see the alignments here. I'm not sure if it's visible, but I think it is something like this and this one the become a parents, it's not going to be in the center but I want to put it center, something like that. I could even make it become bigger, so it's a bolder statement. This visit us, I think I could probably make it bigger, something like this. Think it's too low. I'm going to just put it somewhere here. I could turn off the drawing guide to see how it looks. I think it's quite good, I have a good sense with what's going on here. It's a minimal post, and now I could put another layer and I'll put it just below the upper layer here. I could start putting the texture a nice touch to it so I can go here texture. Probably going to go tar kind, or this one right here. I probably will color it, this one right here. You should probably get some, this looks like a denim. Also you can do this one right here, and I'm going to get this color. I'm going to make it a little lighter, I'm going to go to desk. Probably something like this, so it doesn't overwhelm the entire canvas. Something like this, a better personality here, vintage here. This is also a good texture, I prefer this one, so I'm going to go to that layer. I'm going to clear up, and I think it's a little bit more playful this texture, and let's see if I could change this. It's on Myrtle, so if you go to vintage, there's a little bit more nicer texture here. We can just decrease the opacity, so it's not overwhelming. But I think it's pretty bold, and easy to read. It's not distracting, it's a minimal design, put some texture here. The dogs are just the main focus of this one, and this is pretty much done. I'll see you guys on our next video. 5. Review Template: [MUSIC] All right. Let's go straight ahead and create a new canvas. I have my history here so the same canvas size, 2,500 by 2,500. As we establish on the layout, we will have something here like image of the dog or with the owner, a background lighter tones, the texture that we establish. We're going to put some testimonial here and also the name of the customer of the dog and we're just going to do that. As while we explained, we need to establish our drawing guide so I'm going to do the same thing layer. I'm going to delete this one here. I'm going to create a circle. Make sure it's perfectly circle. I'm just going to tap a little bit here and that's a perfect circle and I'm going to pull it in with any colors. We're going to go for ends form or arrow here. We're going to go warp and we could make it a nice shape here, some organic shape and I think that's good enough. We can duplicate it to give it the other tone. Make sure that you're all uniform so you have that nice. I'm going to turn off the snapping because I don't need it at the moment. I'm going to put the first layer in the front and insert some of images here just to put this one because it looks like it's very nice. I'm going to clip it just like that and that should give us some idea how it looks. Probably we'll make the shape bigger here because they have, or I'm might position it just like this. I'm going to delete the first layer, and I'm just going to copy this layer right here. We're going to get one of the colors here, probably the yellow just to give it something warm. I'll get the background, probably this one or something this one I think is good and I think I'm going to choose a color of this one right here with the blue and I'm going to just put it. I think this is quite good and probably we're going to duplicate this again and I'm going to color it with warm tone just like this. I'm going to put this below and I think that's too much going on. I probably just decrease the opacity thing is too much. I'm going to remove one of the image or the object here and I'm going to change the background to this one. I think this is quite good for a good contrast. I'm going to add texts and I'll make sure that the text color is this one or blue. We're going to take a look at that first but I am going to okay. I guess that's good. I will just change the text to the handwritten font. I'm going to go this one right here. I think it's pretty sharp and I'm going to add another text. I'm going to just duplicate this one right here, and I'll put it here. I'm going to empty this one. Select all. I'm going to put the name of Karen and let's put this all a little smaller so it has a hierarchy of what's happening so I guess I'm going to see if it looks great. It looks great. I think it's good. All we have to do now is to insert a new layer and put some interesting. We're going to go to our brush library. We're going to go to Vintage to get some texture. I will probably use the blue color. Let's see if it's going to work. This is nice and I will decrease the opacity just to make it less distracting but still there so I guess this is good. It still have all those texture and the testimonial and it's the best time to turn on the magnetics and the snapping to know where the center is. We have ourself a nice layout for a product review or testimonial so is to have a good color combination here and warm texture, pretty much done with the same template. What are we going to do with this template? We can easily change the image here since this is a customizable. As you can see, we can just clip the image here and we can resize or we can move a reorient and the shape that we just created and we can even change the background color here with something lighter. Since it's our color palette, we should never get lost with all of this. We can change the color or the text as well so this is very customizable and easy to edit since we have it's own layer. We can just go to their layers and change it and we can export it on here pretty easily. 6. Awareness Template: We're done with our second to the last template here, and I just go straight to create our Canvas 2,500 by 2,500 pixels. The layout that we're going to use as picture here, and there's a statement here, follow up with some fine print. But first, we're going to get to our wrench here to Canvas. We're going to turn on our drawing guide just to make sure that we're on point with everything that we're going to put in. I guess that's pretty good. Since we have our guidelines right here, it just gives you where to put [LAUGHTER] our image head into my background color layer. I'm going to go probably get this one just to begin with, because this has the strongest contrast. I'm going to clear this layer because we don't need it anymore, but I'm going to use it to create a shape here like a rectangle. I'm just going to quickly do this right here and just hold it. It gives you this straight line. Then I'm going to fill this half with color, and insert one of our pictures here. We're going to clip it just to see how it looks. We might modify the shape a little bit, but let me turn off the drawing guide here just to see how it looks. I think it's okay, but I think we're going to push the image a little bit to the side just to be proportioned, something like this. But I don't want to cut the dog's ear so what I'm going to do here, I'm going to modify the shape. I'm going to go Freeform and I'm just going to make it a little bit bigger just like this just to give it a nice space for the dog here. Make sure uniform, and I think this is a good scale for this dog. It has a yellow contrast, I think that's pretty good. I'm going to insert some text. I'm going to go Add Text. We'll be using our custom font, probably going to make it bigger here. We are our pets. Probably should select all and align to the left. I'm going to turn on our drawing guide again. I'm going to go to the Leading because right now it's too much space between the words, so let's fix this with Leading here. I think that's good enough for me. We can always make it bigger just like this. But the problem is there's a contrast issue, so I'm going to duplicate this one. I'm going to add the other text right here, select all, and I'm going to color it white just to give it a good contrast. I'm actually going to overlay them like this so it gives it a good contrast. I should probably do this in all the composition that we made so it has a little bit more playfulness, put some texture. What we're going to do here, I'm going to create a new layer and put it just above the background color. Probably going to use the Myrtle, it's just going to be right for this. Decrease the opacity right there. We can turn off our drawing guide here, see if it looks good. Yeah, it's going to look good. I think you can see this once we've posted it, is the opacity quite a bit just like that. Put some follow-up text. Add text right here. I will use the [inaudible]. I don't know, [LAUGHTER] let's make the world a better place. Let's try that, a little smaller. That's too small so I'm going to break it. I think this is quite a little bit easy to read once we post it. 7. Service Template: We're going to create a new canvas here to finish up. I pretty much the same do read the background first, we're going to set the background to blue. We're going to insert photo of a smartphone. I'm going to put it on this side. I want to make sure that I have a good alignment so I'm going to put it again, something like this, and I think that's good enough. I'm going to clip some image on the smartphone screen. I will just make sure that I get the screen shape so you can clip it. All we have to do is to get the selection. We're going to go automatic. We just kept the screen size right here, I mean the screen itself, I'm going to go invert and I will just probably three fingers swipe down, cut and paste. There you go. There's a layer, put it on top, so it's easier for me. As you can see, we were able to cut the layer here and all we have to do is to put an image. I don't know if it's big. We'll try this. We're going to clip it and it's quite big. Probably this one. I think it's good. [LAUGHTER] I think it's a very playful. I'm going to draw a yellow container here. I'm going to insert a new layer, put it just above the background color. I'm going to get a monoline brush and I'm going to draw something right here like a container. I think that's good. I'm going to color it to this yellow right here. I think it's a good contrast. Re-size it. I'm going to go free form and just a touch of this. I think it's good. I don't like the image, it's too much sharpened. Probably we'll look for something else. Probably this one, clipping mask. Probably, yeah. I think I like it. It suits with the color, it's less distracting and it's cute. [LAUGHTER] Insert a text. We're going to use our custom font. Let's just move it right here so you can see what's happening. I'll make sure it's aligned to the left. Put it back here. I'm going to just put we deliver some treats. [LAUGHTER] We deliver treats, I think it's better. We deliver treats. We're going to duplicate this one, same as what we did on the last one. I'm just going to go select all and get this brown right here. We have a consistent overlay between here. I'm going to change it to something not yellow, probably this one right here, white. It's a little bit more contrasty. I will just put another text here but we're not going to use the custom font, we're going to use Gill Sans just for fun pairing, for delivery. I guess that's good and we're going to make it smaller. This one right here, I think I would just make it bigger just like this, so it fills up the space, so it's a little bit bigger and more pop. I'll just draw a rectangle here to highlight this part right here. I'm going to make a call to action rectangle here. Let's see if it's going to work. I'll just hold it like that. I'm going to edit shape it rectangle. I think it's quite good. I'll probably color it with this one here, and a text layer, I'm going to put it up just like that. I don't think it stands out. I probably will color it yellow, something like this and the font, I'm going to go back to this. I think this is quite good. All we have to do now is to make a layer here and put a texture to it. I'm going to go to my recent brushes, myrtle and probably put white here. I'm just going to fill this up. I'm going to decrease the opacity and it should. Gives it a little bit of texture to it. It's not the most important thing to look at. We're good to go. We have our template here. I think they're all cohesive to each other. They have a common theme which is the colors, all the elements are consistent to each other. On the next video, we're going to go and group them together. See you guys there. 8. Prepare to Export: [MUSIC] All right, guys. So I have our font template here, which is very customizable. We can change all the font. I could take picture easily and clip it. What I'm going to do here, I'm going to select all of these here and we can stack it. Just rename it. Here we can rename it to pet shop, just like that. You can also rename all the names here. So this is kind of a service awareness view or product. Now we have the template for the pet shop so we can easily just go here and not be distracted with all this content. Can just go ahead and just go to each and every post here. We can just change all the content. We'll just export it right now since we're done. I'm going to export it, share, I'm going to use PNG, easily insert another photo. Something like this, clip it and it should be there. I think that's good. Share, PNG. I'm pretty much going to do all of this here. This one, I'm going to just save it. I'm going to put this one here. I'm going to just clip it. It should be okay. We're going to make sure that the kitten is big enough. Since we have a blue color, we're going to switch the background to yellow so it has a nicer contrast with each other. Probably going to change the overlay of this one here as well. I'm just going to select all of it and change it to blue. I will change the texture as well. Probably select and I'm going to fill it up, fill color with blue. I'm going to increase even the tone. If I'm not really happy with this, I could even hit the image here. I could adjust to color and saturation just to give it a little pump, so even you goes with the color. Make sure that it looks unnatural. So I'm going to just disable the guide right there. I'm going to just make this one bigger. I think we could reposition this shape right here to fit the subject. You're going to just save it right now. We're going to export this one as well. I think we're good to go. All right, so we are able to export everything here. I'll see you on the next video where I put them altogether on Instagram. See you there. 9. Show it on Instagram: [MUSIC] Hello guys. Right now, I was able to export everything. I was able to post it successfully on Instagram just to give you how it looks in real life. I just put one of the cutest ones here, like a logo or something. I put some description here and I just put toys, grooming, and supplements and treats. I'm going to start from here. Like where I said on our layout plan, we will sandwich this into something like user-generated or some real life picture. It has a little bit more dynamic than to pose just all of this pose here. It's nice to know I have something that resonates with the brand as well. So we start with this one. As you can see, we have a good texture with all the things going on right there. I think that texture makes it a little bit different and a little bit playful and a little bit perked her to it compared if it's just like plain blue. Gives us more an edge and the custom font right here gives it more into life and it's a little bit more like handmade and other computer generated. Also this one right here, it looks pretty good. It's just a place holder. We still have the pattern or the texture that we placed and also this one, I like this one. Just the cat is very engaging. If you see this one on your feed you probably will stare at it for a couple of seconds. I still like how the texture brings. [MUSIC] Overall, I think it's a good way to start your social media template. Again, the template is very customizable. You can switch it off, change the font, change the color, and change the images. You can even lay it out, put some different stuff out there, but this is just a guide for you to get started. I'll see you guys on the next course. 10. Thank you! : [MUSIC] Hi again, and thank you so much for spending your time with me and watching this class. I hope you enjoyed it and learn new things and inspired you to create social media posts and apply these skills into your future projects. As always, I'll be here waiting to see your beautiful project. If you have any questions or something, feel free to ask anything and I'll see you on the next one.