Transcripts
1. Pinterest Course Introduction: What You'll Learn: Hey, what's going on, guys, welcome to my Pinterest course. My name is Nick for and I am the creator of this Pinterest marketing course using my experience from six years on Pinterest now, my profiles get over a million monthly views on Pinterest and I get over 30000 monthly clicks to all my different websites combined from Pinterest. So pinterest has been a huge traffic source for me and I'm excited to share with you how you can make it a huge marketing tool for your business as well. This is a Pinterest marketing course for business. So it's going to help you learn how to market your blog or a website you have, or if you've got an e-commerce store. So learning how to use Pinterest to send traffic to these other websites so that you can get more sales, more e-mail subscribers, or just more readers and visitors to your website if that's all you currently are looking for. So this course is going to cover the basics. We're going to get you started with how to create an account if you've never used Pinterest before, we're going to teach you the basics of what pins are, what boards are, how you can join group boards so that you can get introduced to other audiences quicker if you don't have a following of your own, we're going to teach you the basic concepts of how to design your pins. Different free stock photo websites, different design platforms you can build your pins on. We're going to teach you different tips on how to create these pins so they can get more clicks and stand out and the search, so great headlines, you know the design and layout of your pain, as well as some other important tips. Once you've got your pins designed and you've got your board set up in your profile setup and optimized. We're going to teach you some more advanced topics later on at the end of the course, like how to use scheduling tools like Tailwind, how to use Pinterest analytics, tailwind analytics to understand your pins performance. We're going to teach you about the search results and how you can get your pins ranking in the Pinterest search results using the pinterest smart Feed algorithm. So you can understand kind of how Pinterest works better and figure out how to get your pin scene. So one of the cool things about Pinterest, you don't need a large following to be successful. You can pin out pins and get them bound and get lots of traffic to your website and to your e-commerce store without having a big following. So it's not like other social media platforms. Pinterest is more like a search engine, just like Google, where people go on and search for different topics, and that's how they come and find content. So I'm excited to have you here in the course. I've got a couple of class objectives for you. Working on how to design the proper types of pins. That'll help your Pinterest marketing strategy stand out and you'll get more clicks. So stay tuned and I hope to see you guys around in this course. It's really going to give you a lot of value. And I do have a part two course coming that's got lots of advanced strategies you can check out after this one.
2. How to Create a Pinterest Account: In this video, I'm going to walk you through the quick basic steps to signing up for a Pinterest account if you don't have one yet. So first, just type in pinterest.com or just search Pinterest and Google. And you'll see pinterest.com here as the website. So when we go to Pinterest.com, their homepage might look different at the time, but they should have somewhere near the top of the page that says sign up or login. So we can see that over here to the right, we've got the sign-up bar. So just click on that next. It's gonna do a pop-up here. It says, Welcome to Pinterest. It's going to ask you to input your email, a password, and your age, and then click the red Continue button. So I'm gonna go ahead and do that, and I'll see you on the other side. All right, so we get this welcome message saying welcome to Pinterest. I'm making a Pinterest account for the first time for my realtor business so I could start posting real estate ideas to it. So I called it Nick Foy homes. And we're gonna go ahead and click on the Next button here. So how do we identify? I'm going to click on mail. Pick your language, English, United States hit Next. And then we get to tell them what we're interested in. So for me, I'm interested in the NBA, I'm interested in men's health. If we go down here, I'm interested in maybe home decor. And then we need three more, it says here. So let's go ahead and keep scrolling. Maybe I like man cave ideas, exotic cars and home renovation. So once I've picked some different interests, I'll go ahead and click on Done. What that does is it gives Pinterest an idea of what our interests are so they can populate our home feed with these different ideas. So every time I log into Pinterest, we're going to get a bunch of different pins here that show up in the home fee that we can scroll through. And if we like any of these ideas, then we can save them to our boards. So this is the basic personal account, what it would look like. We've got the search bar up here where we can search things. So again, look up man cave. Ideas, hit Enter. It'll pull up a whole bunch of man cave ideas. We can see some inspiration on how we could redo our basement to add a sports bar, maybe some TVs, video games, that sort of thing. So again, this is the basics of how to create an account on Pinterest. We're going to go into the next video coming up here. I'm going to show you how to convert a Pinterest personal account to a Pinterest business account. If you're going to use Pinterest for business, you can get access to some additional features up here in the menu bar, such as analytics. So you can see how your pins are doing, how many shares, views, clicks that are getting. We're going to show you ads, how to set up ads. So these are functions. You're not going to have capabilities up on a normal Pinterest account, like you can see here, we just have with the home feed, we have the today. So we can see any pins that are under the daily inspiration tab here. We've got the search bar, we've got the notifications when we get updates about people saving our pins are commenting on our pins, messaging us, and then our profile here. So we don't have the other features that we get access to because this is not a business account. So let's go ahead and get ready to go into that next video, where I'm going to show you how to convert a personal account to a Pinterest business account.
3. How to Create a Business Account on Pinterest: In this video, I'm gonna show you how to set up a Pinterest business account that's going to unlock some additional features. So you can access marketing analytics about your accountant to see how many saves clicks and different important data that you're going to need, especially when running ads. So you're going to unlock ads as well when you have a Pinterest business account. And if you're going to promote Pins and pay money to Pinterest to boost. And there's a lot of other benefits as well to having a business account. So let's go ahead and just start off by searching Pinterest business account here in Google. They've got this business dot pinterest.com website we can click on. There's also this little section here, this link that's on the Google search results that says Get a business accounts. Let's go ahead and click on that one. And it's going to open up this page here, which is good, a business account, and it's going to have different instructions. So starting off ways to create a business account. One, if you don't already use Pinterest, you can just create a new business account by clicking on this little link here on this page. If you already have a personal Pinterest account, then you can do two things. One, you can create a linked business accounts. So this will let you have a personal account and a business account and keeping them separate. But they're going to be linked together. Or you can actually just convert your personal account into a business account if you don't want to separate standalone accounts. So you've got two options there. They also have some instructions here on what you need to do so and we're going to create a standalone business account that's separate from your personal account, then what you're gonna need to do is log out of your personal account. Then go ahead and click on this link here. That's going to take you to the page to actually create your business account where you're going to enter in your information, choose your business name, add your website country language. So all of these steps here You can follow and that's how you can create a standalone business accounts separate of your personal account. Now if you want to do is convert the account, then what we're gonna do is we're just gonna go back up here and click on this convert your personal account. So it's going to scroll this down here to this section where it tells us how to convert our personal account to a business account. So we can switch back to a personal account anytime. So if we convert to a business and we decided we don't want the business account anymore. Don't worry, that's not lost. You can, you can always switch back. Alright, so steps here, login to our personal account. Click on the little drop-down arrow on the top right corner to open your menu, click on Settings, then go to account settings, then find the Get Started next to convert to business account, and then click on switch to business. So let's go ahead and try this out. Here I am in my personal Pinterest account, I found that little drop-down arrow. So we're gonna go ahead and click on Settings. Next, I'm going to click on Account Settings here. All right, so it's going to show me my basic information. So let's go ahead and scroll down here to the bottom. All right, so down here at the very bottom we can see account changes. It says linker, business and personal accounts. You can use OneLogin. So let's go ahead and just click on Get Started. Link to business account. Creating a LinkedIn business account allows you to maintain a single login while keeping your personal and business Pinterest account separate. Start by setting up your business profile and begin growing your business falling on Pinterest. So let's go ahead and click on this. Create a link to business account. All right, so it's going to ask us to build our profile. So let's give our profile and name. So I'm just going to do this one as Nick Foy homes or we can just go ahead and keep it Nick for homes, I don't want to do real turning boy. Instead I'll just use Nick Foy. Homes. Don't have a website. So I can go ahead and type in my website if I have one for right now, I'm just going to check no. And then we've got country, region, English US. So click Next. Describe your business. What is the focus of your brand? So let's see if they have real estate. They don't have real estate, they don't have business. What we can do is just click on other. We can add brand focus here we'll just type in real estate. What are your goals picked? Three goals. I want to sell more products. I want to generate more leads, yes. Drive traffic to my website, yes. Grow my brand awareness, yes. So go ahead and click on Next. Describe your business, get customized recommendations based on your details. So I'm a contractor or service provider. So I'll go ahead and just click on that one hit Next. Would you ever be interested in running ads on Pinterest? Sure. I might run some Pinterest ads at some point. Click on next. Where would you like to start? Share ideas, audience, showcase your brand. Let's go ahead and just share ideas. That means we'd get started creating a pin, grow your audience, create an ad or showcase your brand, build your profile. It's do you build your profile? All right, so it's just loading us here to our Pinterest settings page where we can edit our profile so we can see our display name on our profiles, Nick Foy homes. We can see our username, which is going to be the URL. So pinterest.com slash Nick foil homes. So that's my username for now. Then we've got the about your profile. So we can go ahead and add in a description there as well to our profile. So let's just say, you know, real estate tips for home buyers and home sellers. If you live near Northern Indiana, contact me to assist you with the home with your real estate transaction and I might change this up later, but just giving a little simple bio about my profile. And then as I create my website for my realtor business, I would put my website in there. And then if I want to make an email address public, we could do so there. We've got our country. We could put our phone number in if it's a retail location, we could put our addressing. So lots of different settings here. We'll go ahead and just click on save. All right, so the username is already been taken, so I've probably already created a Pinterest profile for my neck Foy homes, businesses and forgotten about it. So all I'm going to do is just nick Floyd homes one click Save. All right, so that's the settings. Now what I want to point out now that we have a business profile and we'd get some additional features up here in the menu bar. Our menu looks way different than it did on the personal account. So the search bar is gone. It's no longer hear the word home is no longer up here. So now to get to the search bar, we just have to click on the Search icon and it'll bring back that search bar here and that dead whitespace. And now we can search different things we want to look for on Pinterest if we're browsing for ideas ourself, inspiration. Now, these are the different drop-down tabs we did not see on the Pinterest personal account page that we get access to and we have a business account. So this drop-down and just has our business hub which is like an overview Pedro we can see analytics and everything. It's like a dashboard that kind of summarizes everything in one place on the backend. Or we can go out to our home feed. Click on that, it populates ideas. So now we can see our home feed, all kinds of different ideas of pins that we could say two different boards based on interests that we've indicated. So that's what the business drop-down tabs got for you. The Create tab, we can create story pins, we can create a pin or we can create an ad here. So this is all about creation. If we want to upload pins to our profile to get our profile going, I'll click on Create a pin. Or if again you want to boost a pin to try to get more people to see it. Pay money, maybe $5 a day to Pinterest, to boost your pin for you. We can create an ad analytics this drop-down, we can see overview, Audience Insights, convergent Insights, video and trends. So for example, if we go to overview, this is going to show us over time our performance. So it will be able to see how many impressions were getting, how many clicks, things like that. So let me go ahead and just quickly drop over into my golf account and show you kinda what those analytics look like. And so you can see here we've got over 900 thousand impressions. We've got a large total audience size, over 30000 engagements a month. So these are the different analytics you'll eventually get to see Azure account and gets going. And you know, you're getting traffic to your pins and saves and clicks. And then it'll just add up here in the analytics section. All right, lastly, we've got the ads tab here. So again, this is where we're going to be able to go if we decide we want to start running Pinterest ads, we can set up our billing by adding in our credit card or bank account information so they can bill us. And then we can start creating ads and look at reporting to be able to see how our ads are doing, how many impressions were getting, how many saves, how many clicks to our website? So if we've got a product pin we're trying to promote, maybe to take them over to our e-commerce store, then we could set up ads. So these are the different tabs we get with the business. And then we've got over here, if we want to check our notifications, check our messages just like we had with our personal account. And then we can get to our profile by clicking on our little icon here, which will add a profile picture at some point here. And that'll be what shows up instead of this letter N. And then the drop-down arrow is how we can get to the backend where we have our settings. We want to link up accounts. We can add additional Pinterest account, so we can just go back and forth between accounts and not have to keep logging in and logging out as well.
4. What Are Pins & How to Use Them: In this video, we're going to talk about what is a pin. So pin, the definition is it's a visual bookmark. So when you pin something, you're appending it to a board that you've created on your profile. And it's a way to save ideas for later things that inspire you. So when we get on Pinterest, we use the search bar up here to just type in different ideas that we want to search for. So for example, if I'm doing a home remodeling and I'm renovating a shower. I might type in shower, remodel and then Pinterest is going to use it search engine capabilities to scan through all the different pins that have ever been uploaded to Pinterest. And it's going to populate this feed full of pins for me to browse, to see different inspiring ideas of shower remodels. So for example, if we like any of these ideas, all we would do is click on them and then we can click on Save, and this will pin it to one of our boards. So for example, I could click on the drop-down list and see all my different boards I've created. If I don't have a board yet for home renovations, then I'll do is just click Create a board and I could create a new one for home renovation ideas. And then all I would do is click on that red Save button. And that's how I would pin something to my board that I could go back and look later. So it's a way to organize inspirational ideas, to group things together. So overall, the basic definition of what a pen is, just an idea that you're saving to your boards. So there's different types of pins. If we go here into the creative pin tab, we'll go ahead and click Create on a pin. So we've got image pins, which we could upload ourselves by finding an image file on our computer, we have video style pins so we can upload a video to Pinterest. There's also story pins, which is something new they're coming out with. If we saw here on the drop-down instead, create a story pin. So story pins are going to be a lot like what you have on Instagram, Snapchat. How you can look at people's stories and that's separate from what they actually post to their profile. So same thing here on Pinterest. We're going to have pens that we can upload to our profile that are either videos or images. Or we could have these story pins as well. There's also product pins. This is if you want to upload a product from a store that you're running and you can add the price and different information about the product that's so it's a little bit different than your typical basic image pin. So overall, there's different uses for Pinterest. Some people are just getting on to Brown's looking for ideas. If they're getting ready to make a purchase or if you're a business, you can use Pinterest to market your business, market your products and services. So you will be uploading pins to Pinterest that promote you and your business to try to generate sales.
5. What is a Pinterest Board: In this video, let's talk about what is a board on Pinterest. So again, pinterest is a place that's visual where you can save ideas and inspiring pins that you come across. And in order to save these pins, you have to create a board. That way it's like, you know, think of it like a cork board that you would hang up on your wall and you would pin different pictures to it with little thumb tacks. Well, this is the digital version. So these boards are digitized, so you're just saving images into these different boards so we can create multiple boards. So for example, I've got some on the golf swing, I have some on putting, I have some on shipping. So we can create home renovation boards. We could get more specific like shower innovation ideas, kitchen renovation ideas. So there's different ways we can categorize and organize boards on our profile here, but you can see here the visual side of it when somebody would land on my profile and they'd see my profile image, my name, my Bio, how many followers I have, how many monthly views I'm getting. And then they would scroll down here and see all my different boards. And you want to have these organized and categorized in a, in a good way that it can make, you know, easy for people to find different content that they're interested in on your profile. So for example, let's just say we wanted to create a new board. So we're gonna come up here and find the plus button here. Then it's going to say create a board. So we're going to select the board option. We're going to need to give it a name. So again, just using the shower renovation ideas. So we'll just put shower innovations. Now, since this is different than my business profile, which is based around golf, this might be a board I want to keep secret and this would be like just for me, it's for my own private use. If I've got a house that I'm getting ready to remodel and I'm looking for inspiring ideas. So I might check to keep this board secret. That way it doesn't show on my page when people come normally, but when I'm on my own page, I'll still be able to see it. So we'll hit Create. Now it's going to ask us to save some pins. So it's going to populate some ideas for us automatically so we can scroll through here and start browsing different shower animation. So here's a nice subway tile idea that I like. Salt is Save. And now it's saved it automatically to this board to shower renovations, the newborn that I just created. So we'll click on Done. We'll come back here and we can see that we have our first pin we've now saved to our board. All right, So a few things you can do from here. We can add a description to our board. So let's come up here and click on these three little dots. Click on Edit board. And it's going to open up where we can change the board name if we decide we don't like the name of our board anymore or we want to change it if we want to add a description. So this board is inspiring ideas about shower renovations. Now as a business, if you're using Pinterest for business, for marketing, you want to put in different keywords that they're going to be about your business or about your products. So for example, if I was, you know, a shower remodeling company, I would be using words like shower renovations, tiled showers, subway tile, shower. So using different keywords in my description, that way if people are searching for pins, it's going to tell Pinterest what your boards about and it's going to be more likely to show your board and your pins in the search results so that you can get found and you can get more sales and more traffic to your pins into your website. But we're going to go more over that in some future videos. This is just the basic video of what a board is and how to quickly set up your boards. So adding a board cover image, this could be, you know, maybe an image that we've saved to our computer already, or it can be an existing pin that we've pinned to our board that we liked. So that could be the cover for that board. And then if we have different settings down here, again, if we want to keep it secret, if we want to personalize it. So show pins inspired by this board in your home feed. That way, every time we come into Pinterest, we login, we go to our home bead will start seeing more shower renovation ideas because we're telling Pinterest, Hey, this is a topic that I enjoy seeing content from. So pinterest will serve us more content like that. We decided we don't need a board anymore and we just come here, click on Delete or we can archive it and just take it off our page, but it's still in the archives. All right, if we want to merge a couple of boards together, we also have the merge functionality here, so we'll go ahead and click on Done. And now we've got our first board setup.
6. Pinterest Group Boards The Best Strategy for Promoting Your Pinss: Okay, In this video we're going to be talking about Pinterest group boards. And this is another strategy to help you boost engagement on your pins, to help your pins get seen by thousands and thousands of people to help your pins get clicks back to the product pages or back to your website or an opt-in page. Whatever your pins linking to will help your pins get more red pins, more comments. Overall, this engagement on your pins is going to signal to Pinterest that your pin is important. And it's going to take your pen and start ranking at higher in their search feed. So that when people start typing in search phrases, your pin comes up near the top of those feeds for those different keyword phrases, you optimize the pin 4. So an example here on my ask Nick account that deals with online business marketing, social media, all that. If I scroll down here, I've got different boards. So I've got a couple of group boards that I've become a member of. So I'm going to scroll down here and show you an example. And we're going to talk about, you know, kind of what group boards are. So let me find one here. We've got this one right here that's got 999992 thousand pins. So it's almost a million pins. So if I open it up, it's got over 50 thousand followers. So this is a group board where your painting to a board as part of a group. So everybody, all 6,100 people that are members of this group board here can upload pins to this board, they've gotten access. So in order to join group boards, you've got to find the person that runs the group board and you've got to send them a request or a message asking them to add you to the group board. Once they approve you and they add you to the group board, you're now part of the people that are allowed to pin to this board. So if until they add you to the group board as a member, you're not able to pin to this board only the people that are members. So by getting granted access, you now can pin to this group board. And that's how you can pin your product pins or your blog post pins to this board and get it seen by the 50000 people that are following this group board. And then people that are following this board will then click on it. Go to the product website. And that's how you're going to be able to help boost engagement and get your pins ranking higher in that search feed, as well as driving traffic from the group to whatever product you're promoting. And that could result in customers or new email subscribers or new loyal fans that become part of your Internet community. So what you can do is click on the little oval here, the little circle that so 6.1 K. And it normally it'll pull the owner up at the top. So here, Renee Christine, you want to give her a follow, then you'd want to click on her profile page and you will be able to send her a message now by following her, I believe I can come over here to the little message bubble icon. I can click on Inbox. And then that'll open up my messages. I can create a new message. I can start typing in her profile name and since I'm following her, it should pull her up and I can select her and then sent her a message. And then sometimes in the description here you got to read the rules that will leave an e-mail. So right here, contact this email. So Gail Lee at cupcake trainings.com. So then what you'll do is you'll go send an email to this email address requesting access to this board. And they're gonna give you different rules about how this board runs and how many pins per day you're allowed, what types of pins they allow, and what types of pins they ban. And if you violate the rules and they kinda get annoyed or they catch you, then you could get kicked out of the group. So you always want to be respectful of the people that are running the group and just, you know, abide by those rules. So in this case, they've got a little YouTube channel they want you to follow where you can see Pinterest announcements or whatever. But this is the main thing. We're looking for that email address that we could send asking for access to this group board. In addition to sending them a direct message, I would recommend doing both methods that way. If they don't check their DMs on Pinterest though, at least check their email or vice versa. And then you'll get added. You could start pinning to this board. So anytime you click Upload Image and you put in the URL and you click continue, then you're going to put in a pin description and it's going to ask you to choose a board. So this board becomes part of your board lists so you could go find it and you can pin to it. So that's a good summary of group boards, I think in the simplest terms possible. And it's just a bunch of people collaborating together on one board. And then you can have your own individual private boards that only you can pin two. But it's good to get into group boards because that's going to help spread your pins a lot quicker and get your engagement, which is the whole goal to try and to get your pins ranking betters, getting them more engagement. Because if your pen gets 5000 read pins, obviously Pinterest is going to want to rank that pin higher than another pin that only got two or three pins. So take these tips, try them out and you'll start seeing more engagement on your pins, more traffic back to your website, you know, more clicks to your products sales funnel or product pages. And that should start resulting in more sales for your business.
7. Pinterest Search Tutorial and Tips to Get Found: In this video, let's talk about the Pinterest search function. So one of the powerful ways that Pinterest can help business owners who are trying to get awareness of their products out there on social media to try to drive traffic back to your store so that you can get more customers, more sales. And Pinterest is powerful because it acts like a search engine. It's not just like social media where you have a feed that you just scroll and hope that people see your posts. Instead, people could actually search out specific content using the search feature. So clicking on this little search icon, it'll pop up a search bar here at the top where we can just start typing in different ideas. So let's just say, for example, my niche, I'm in the Gulf space. I'm trying to build a golf brand. And so I tried to sell golf products on my website. So people might get on Pinterest, you know, that are interested in golf and they might type in golf swing Tips, for example. So somebody typed in Gosling tips into the search bar and I click Enter. Now Pinterest is gonna take that term golf swing tips, and it's going to try to load the most relevant pins that have been uploaded around that topic. So here we can see this is the list of pins that pinterest has decided to show. And we can scroll through here and see if any of them stick out to us that we're interested in clicking on. So for example, this one here looks nice, 10 best golf swing tips that actually work. So this would be a blog article pins. So somebody is linking out to their blog article. They wrote the title of the article on top of the image there. That's how we can differentiate blog pins from just normal pins like this one, for example, is just a video pain that doesn't link to anything. So if you're a business, you would want to create these blog style pins that link out to your different blog articles. So as we scroll down here, I can actually see one of mine right away here, the best practice routine to break 90. So again, this is a, you know, a pen that links to my website golf practice guides.com. So we can hover over the link here and click on it. And it'll take me off a Pinterest over to the website where somebody could read the article and learn more, you know, about me and about my website. And that can hopefully get them into my sales funnel where I could eventually sell them a product or service. So that's the, that's the power of the search function. Just typing in different search terms up here. If they want to get more refined, like we could have started off with something basic like golf, for example. And it would just bring up general golf types of pins. But if we realize OK, that didn't quite get us golf swing tips, then we can refine our search and get a little more specific. So we would just type in, you know, a golf swing a golf swing tips, golf swing tips for women. We could type in golf swing tips for beginners. So there's different ways we can get more and more specific. So that's important as well, because if you're a business owner, you want to think what different keywords are people going to be searching? And you can create different articles around those keywords. You can create multiple different pins, one for each keyword that you can upload. So this gives you a way to diversify and spread out the possibilities of different terms that you could potentially rank for. So for example, I could create a whole, entire pan and article geared towards golf swing tips for beginners. And this could be a whole different style of articles. So that's the power of search. It can help you get found on Pinterest if you're lucky enough to get ranked up here near the top of the page. Like one of my articles again is up here near the top for golf swing tips for women. So again. This is gonna get more views, more clicks, because it's up here at the top of the search results as compared to a pen that's all the way down here where we'd have to scrolling, scrolling, scrolling, scrolling, scrolling. And maybe we'd never find it because, you know, it's ranking way down the page here, but if it's up near the top, we have a better chance of getting it seen, getting found. And so that's where we're going to talk about in a future video. How to optimize these pins. What you can do to try to give them the best chance possible to rank up here at the top of the page for these different search results and they can rank for more than one. So for example, golf swing tips for beginners. We might find this article here for golf swing tips for women that's from my website. But we could also probably rank for golf swing tips for women as well. So if we typed in golf swing tips for women, that would be another search term that we could search and this same exact pain might show up for that other search, search results. So having your pen optimized for multiple search results is the best way to go. That way if people vary in what they type in your PIN, your article will still get found. All right, so that's the basics of what the search bar does and how it displays a feed of pain ideas. Then what people will do is they can come in here and click on the red Save button and save it to a different board. So they have these different boards on their profile that they've created so they can choose what board they want to save your pin two. Every time they save a pain to their board, it helps get you what's called a repaint. That's a statistic that gets logged in Pinterest. So we're going to go more over analytics again in another video. But the more reed pens you get on a pin, the more strength it gives that pin. So pinterest will see, hey, this pen, for example, has had maybe a 100 Repairs in the last 30 days. That must mean it's an important pin. People like it. And so by having more red pens that gives it more power, more credibility. So Pinterest is more likely to then maybe bump it up the feed so that it ranks higher in the search results. So again, we'll cover more the basics of what you can do to get your pins ranking. But just know that when you are getting your pins saved or clicked on, people are engaging with them. They're clicking through to your articles. That's also positive signals that it's sending to Pinterest. That's going to help your pins try to get higher up here in the search results so they can get seen by more people and thus get more clicks, more saves, more engagement overall. Now a few other things to note with the search bar, and we can see it says all pins here, this little drop-down. We can also change it up and look at just video pins. We can look for people specifically or specific boards. So if I wanted a specific board that's geared towards golf swing tips, we can see what types of boards are out there that are based around just, you know, golf tips or golf swing tips. Same with profiles. Let's just say, you know, we had typed in golf as our search term. Now I want to go here and type in people as the category I'm selecting. So we can see specifically what golf accounts exist here on Pinterest. And we can try to follow these different Gulf accounts. So we can see here rock-bottom golf 16 thousand followers, lorries, golf shop, 36 thousand followers. My golf practice guides account here, that's mine as 9 thousand followers. So we can see which ones are big accounts that have lots of followers. And these might be the ones that get somebody most interested to click on because it's just that herd mentality. When you see a lot of people already follow a cow, you think, Okay, that must be an important account. And that's why it's got so many followers. So that naturally makes you want to follow that account as well. So that's what we're going to talk about again in another video. How to get more followers so you can have a higher credibility on Pinterest, people will take your account more seriously if they see that you've got thousands of followers as opposed to having five or ten followers. But the nice thing about Pinterest, it doesn't matter how many followers you have. You can still get thousands and thousands of people clicking through to your website regardless of how many followers you have. So don't take that too personally if your account is small and doesn't have a big following, but having followers does help and we'll get more into that later. All right, so again, search part, we can type different terms, refine our search. We can see ideas of suggestions that Pinterest automatically kinda auto fills in here, different boards, different accounts. Or we could specifically search out certain types of pins here using this category drop-down bar. Alright, so that's the basics I'm covering today in the search bar. How to use it, what it does, how powerful it is to your account and helping you get found. So that if you don't have a lot of followers, it doesn't matter. You can still get found through the search results and you can still get lots of clicks and lots of saves on your pins.
8. Free Stock Photo Websites to Design Your Pins: In this video, we're gonna talk about three different websites that you can find free stock photos to download for using to create your different Pinterest pins so that you can have free images and don't have to spend money on paid images like Adobe's images or photoshops paid images. So the first free website to check out is unsplash.com. And run unsplash.com, we can just type in the search bar. So let's just say we want coffee ON table. So we'll just type in coffee on table had Enter. And they're going to pull up different example images that we could choose from here. So if we were doing like a business type of theme, you know, I might pick one of the coffee shop or maybe this guy on his computer with coffee. So all you gotta do is just click on an image though. And then it's going to have this green Download Free button. We can choose the size. So if we want small, medium, large, or original, we can choose which size we'd like. So I could choose large. And then once I click large, it's going to download it to my computer. And then boom, that's it. So straightforward. All you gotta do is just search different types of images. Click on the image and hit that Download button. You don't have to have an account, you'll have to log in if you'd like to. You can join for free. But we just did it obviously without being logged in or having some sort of account. They didn't make us enter our email. They didn't charges any money. So Unsplash, super simple, super easy. That's one of the best websites to get started with. The next one is Pexels.com. Very similar. We just have a search bar here so we could type in again. Let's type in coffee table and see what comes up as different options. So we've got coffee on a table with a notepad here. So let's just say this is going to be our background image for our Pinterest pin. Then we've got the green Download button again with the arrow. So we can choose what size we want. So if we want a large image, I'll click on large. This time I'll hit Free Download and then it'll go ahead and download it to my computer. And I don't have to be logged in or sign up for an account or anything like that. Now if we'd like to donate or share this picture on Twitter, we could do so. Alright, and the third free photo website that you can download, royalty free stock photos is pixabay.com. So again, same setup and it has the search bar. So we just type in coffee table again, hit Enter, and they're going to pull up the different ideas and options that they have. Select this one, for example, with the laptop and the orange plate with the coffee cup. And go ahead and click on that free download button, choose our size, hit download, and it downloads it to our computer. So those are three simple websites to get started with. Again, we had unsplash.com, we had Pexels.com, and then we had this pixabay.com.
9. How to Use Canva Editor Tutorial: Okay, So the Canvas photo editing tool, this is going to be one of your favorite go-to resources that you're going to use quite frequently in your online business, especially when you're creating pins for Pinterest. So just go to www.canva.com. And then you're going to need to sign up with either an email address or your Facebook account. And then once you've created your profile, you're going to be brought here into the dashboard. So going up the left-hand side here, you won't typically use any of these dashboard features, or at least I haven't off hand, but if you want, you can add some folders, you can explore some templates. You can create a team. You can share photos with other Canva members or have them share folders abuse. So these are the things that I've never had to use. I'm more concerned with out here the design templates. So you can see my library of designs here that I've already been creating. I'll create a lot of different templates that all keep reusing over and over. So for example, these are my two YouTube channels that I've got, teaching online business and teaching real estate investing. So I keep opening up these same two featured images for my thumbnails for YouTube. And I just modify, you know, the name of the video time and I'm modify the episode number, saw. These templates are already pretty much pre-set up. That way I don't have to make them from scratch every time. So that's one of the things you can do with Pinterest. Once you create a Pinterest graphic, you can use it as a template. So you just keep reusing that same template over and over again, just changing out the text on the Pinterest photo and then the photo itself, the background image. You can change that out using all the different photos that you downloaded from free stock photo websites. So that's kinda of the process. I'd go about it in our other video, we're going to show you step-by-step how to create a viral pin using Canva. So I'm going to walk you step-by-step through the checklist of creating that pain. This is just a quick run through of the canvas photo editing system itself. So we've got just a big library. You know, all your different designs. You can go through your history of designs, all the designs you've ever made down there to create a new design. You've got this top menu up here. They already give you some presets that are most popular. So Instagram posts, YouTube, thumbnails, Pinterest graphics and presentations, and a couple of different styles. And then they've got this square, 800 by 800 pixel social media. So of these templates don't work for you. There's always this More button right here, so you just can click that and it'll open up all their other templates. So they've got social media posts, templates, document templates if you're creating different letters or letter heads met, magazines, resumes, blogging and e-books. So different and book covers, desktop wallpapers, different banners, CD covers, marketing materials. They've got posters, menus, flyers, business cards, brochures, social media and e-mail headers. If you're trying to stick into your email heading. They've got different banners. Facebook covers, LinkedIn covers, Twitter covers, tumblr, YouTube, thumbnails. And then you've got events. So portraits, postcards, tags, announcements, and then advertising. So all these different templates you can check out. And then again, they've got the quick links up here for the most popular ones. So I typically use Pinterest and YouTube thumbnails the most. So here's the Pinterest one. You can just click that and it will open up the Canva photo editor for you. So it gives you a blank template right now to start out with. So let's start off with the top menu up here. And the Canva logo takes you back out to your dashboard, to all your designs, this homepage here. And then you've got file. It's a drop-down menu shown you the pixel size right now. And then if you want to resize your design, you have to upgrade to the premium plan so you can learn more about that there. Anytime you want to make save changes, you can do so here or you can make a copy. So let's say you wanted to keep using the template over and over and over, but you didn't want to totally change that. You wanted to leave one pin how it is. You could just make a copy and it'll automatically copy your template over to a new tab. So now you'll have both images. You can go back and forth between tabs, between the original and the one that you're changing. So make a copy is a pretty useful feature I use quite frequently. Then they've got the resize button here you can click on and it's gonna talk about the premium upgrading your plan in order to resize the pixels of your image, the undo and redo buttons, and in case you make mistakes, they've got a Help tab here if you need questions or you want to visit their support page. And then you can see your changes you made, whether they've been saved or not. So once you make changes, it'll say unsaved changes. And then you can just click around. I usually just have to click the File button. It'll automatically start saving for me. And then that way it saves me from having to scroll down here and click the Save button, but it doesn't automatically save. Then you can click File, come down here and click Save. So that's another thing I'll show you in the other video. When we go through actually making a pin. I, then you've got the title section right here to title your image. This is important, as you'll see with Pinterest SEO, you know, giving your image a title using key words so that when you upload it to Pinterest, they look at the title tag of the image to figure out what your images about. So make sure to stick in relevant keywords based drown whatever your images you're making. If you want to share it, you can click the share button. It'll pop up different social medias that you can share to. You can copy the link if you're going to paste the link somewhere, or you can embed it into your website. So the share buttons right there, when you're ready to download, you click the Download button and it'll ask you picking out a file type. So PDF, or you could pick a JPEG JPEG or a PNG file image type. And then if you want to order prints, you can pay money to order them. So if you're designing like brochures or postcards, business cards, you can click the Order button. And then to make public, you can filter whether you want it public or private here with this tab. So that's the basic overview of the menu bar. Then you've got the whole design function right here on the left side. So this is the design editor menu. So surge or the search bar right here. That's how you can search for different icons, different graphics, different backgrounds that you want. They gave you some different Canva layout templates. You can start with the choose from, instead of creating your own from scratch. So you can look through all of these different templates for ideas. I also like to go on to Pinterest and look at other people's pins to get template ideas to try to figure out, you know, kinda how to create my pins. Then you've got the Elements tab here. So this is going to be free photos that they give you already on Canva. So you can use any of these free photos or you can upload your own free stock photos. By going down here to the uploads button grids. Again, this is kind of a template feature for your photo if you want to split it up into sections, if you're trying to make I could collage. That would be what the grids function would be good for frames if you're trying to put borders and frames around your image, I. And then shapes is where you can find the different squares, circles, ovals, rectangles. So if you're making different overlays on your image, you know where you want to overlay a rectangle on top of your background image. And then you're going to put some text inside that rectangle. Shapes is where you'd find those lines. Again, these are pretty straightforward. It's just a bunch of different creative lines. And they've got zigzags, dots, solid lines, stripes. Then they've got some other futuristic techie look in lines. I've got arrows. So that's the lines tab illustrations. Let's go ahead and see what these are. So these are just different designs and illustrations people built into the system. I've never actually used any of these, but you can search through the search bar and find different ones that might be relevant to your pin. Icons are pretty commonly used in pins that you're making for your Pinterest account. So you can look at all their different free icons they got and stick them into your image. And then charts and iHeart Canvas. So that's the Elements tab. Just a bunch of random different elements you can add into your images. Text is the next tab. This is an important one that you're going to be using when you're writing out your titles on your pins. And you can check, you can start with the three basic sizes, heading 1, heading to heading 3s, and then you can customize them. So whichever one you click, it doesn't really matter because you can still customize the size of the font, everything like that. So they also give you a bunch of templates down here. If you want to copy these font styles and just select for one of these templates. So you can scroll through here and look at all the different templates that have gotten, then customize them to write whatever words you want to write instead of the words they give you. So let's go ahead and click on one just to show you. So it says add a heading so I can start typing my title here. Then you can just click on it. You got to select it or you could click off it and you can click on and again, so anytime you click on it, it'll open up this menu here where you can choose your font. You can choose the tidal size so we can shrink it down 28, we can upgrade it up to 64. You can give it a color change so we can make it a blue title. You can make it bold, italicize, you can center it left to right it depending on which way you want online. And then you've got the caps uppercase if you want to make all the letters uppercase. And then bullet points, you could set spacing sizes. You could copy text. You can also make transparency of the tax show through less transparent or more transparent. And then you've got links in trash if you want to get rid of this text. So you just click the trash can and it goes away. So there you can use a couple of different fonts that go together well, or you can use one of these templates where they've already predetermined some fonts that go together. But I typically create my own fonts and create my own sizes and give them some different colors. So you just click it and start editing it. And then if you want to reposition it, you can just drag it around. And they've got the little lines that pop-up to show you that it's centered. I can see it's centered right there. So that's the text function. Lastly, we've got the background function so you can choose default colors as your background. If you just want a solid colored background, you can use your grades and your darks and your whites. Or you can get kind of crafty and use some different designs. So they've got stripe backgrounds, they've got little shaped backgrounds. So you could play around with these. And then you could put an overlay over it potentially with the Elements tab picking out some different overlay shapes to lay over the background. Then uploads is where you come to upload all your free stock photo images if you want to use your own custom background like iStockphoto is your background. Upload images, click on it that pops it in. You can drag it around where you want it. You can also grab the corners to resize it so I can pull this all the way out until it's tall enough to fit the entire Pinterest graphic. So now it's fit in the whole screen. And then I can drag my texture around. I can change the color of my text to white so that it shows. I can move my text up here in the corner. So that's pretty much the overview of the Canva photo editor. All the different features, pretty much all your design stuffs coming down here on the left-hand side, and then all of your save, to save your file, you can see it says unsaved changes, you just click file and it'll say saving all changes saved. You just come here and click saved. So that's where you save up here in the menu bar. Undo, redo, again, titling your photo. So if I was column and golf practice drills, if that's the keyword term I'm trying to rank this photo for. And then when I'm ready to download, I just click download PNG file, click download, and it'll download it for free to my computer. So that concludes this tutorial. Then the next tutorial, I'll go step-by-step how to create a viral pin using Canva and using our viral pin checklists that we've made for you that you've already downloaded in the download section, and we've also linked to it again in the next video below the video.
10. Pinterest Pin Design Tutorial using Canva: Hey guys, what's going on? My name is nick Foy. In today's video, we're gonna
go over the basics of using canva.com to Design
Pinterest pins. First one we're gonna
do is we're going to Create an Account on Canva. Once you've created your account using your email address, setting a password
and you blocked in. Next you're going
to see a dashboard that looks similar to this. So we've got all kinds of
different templates here. It's got a big banner up here
that says design anything. So we'll go ahead and just
click on social media. And then we'll go ahead and find the one that is for Pinterest. So as we scroll over here,
we'll find this one. It says Pinterest pin, it's got 1,000 pixels
by 1,500 pixels. So go ahead and
click on that one. It's gonna go ahead and open up the design template for us. Alright, so you can go
ahead and click on some of these different free
templates to kinda get a style started. And then you can
customize it from there just by changing
out what the text says, maybe changing out the image
or changing the color. So that's one way
to go about it. The other way is you can
create your own using just this blank template
over here on the right. To do so, you could just go into this uploads tab right here. So when we click on
uploads, maybe for example, I want to use a
golf background if I'm making a golf pin
from my golf brands, So I'm gonna do is
just resize the image. So I'd want to download an image that's big
enough to fit this 1,500 pixel tall template
that they've got. That way doesn't get blurry. But for me, this is just
gonna be a background images. They're not going to
really see it too much. So we'll go ahead
and drag that so it fills in the entire space. And then what I
like to do is I'd like to go into this
Elements tab here. And a lot of times I will use a, the square element
here. That's free. They have some elements
that costs money. So be aware of that as
you're designing your Pin. Just try to use
the free objects, otherwise you'll have
to pay at the end. But, yeah, so the square
one, I can grab this. And again, we're
just making like an overlay on top of our image. So I'm gonna go
ahead and mess with the transparency and
a second here so that we can still see the
image behind the overlay here. So we've got this dark overlay will come up here to where
it says Transparency. And then I just drag the
transparency down and we can start to see my image is coming through in
the background there. Alright, so once
that's done next, what I like to do
is use some texts. So we go into the text box
over here and we can click on, add a heading and subheading. Or you can choose any of these different ideas that
they've got down here for you. You can also search specific
texts and the Search box. So I'm just going to
click add a heading. Now, by default, it's got
me on Open Sans extra. We can come in here
though and choose from a wide variety of fonts. They've got tons of
different fonts. And the nice thing is
you can see what each of those fonts look
like as you're scrolling through this
list here so we can find one that we think
we want to use. Now for me, I typically
have Allegra, Oswald leaks bar in railway. These are some of the basic
ones I've used before. So I'll just start with league
Spartan for this example. So what I'm gonna do now
is give my pin a title. So this would be like
your blog post title if you're doing this
for an article. So I just recently wrote a, a post about how to do
sports betting and golf. So I would put that in
probably as my title here. So let's just go ahead
and make this all caps. How to bet on golf
using sports apps. We'll go and change this to
say, bedding apps instead. So this would be the text here. And we can go ahead now and just drag it where we would think
we'd want it on our pin. So I'll go ahead and
just maybe drag it down here into this space. And then next, I'll go ahead and maybe you some more
text here and go ahead and put my website
on this image as well, just so it kinda like stamps it so that people can know
who this pin is by. So golf practice guides.com, we run into sizing issues. We can just resize the
text to get it to fit. So go ahead now and grab this. I'm just going to drag
it up here to the top. Alright, so that's just a start. If we want to go
further from here, we can add some additional
elements to this image. They've got other
shapes, stickers. We can upload more icons and
things from our computer. If we wanted to
do like a banner, I could always make
a little banner that goes behind my text here. So just drag it
full width and then try to make it somewhat thick
button go ahead and throw the banner back here
behind my text. So you've got a lot
of different options, a lot of customizability that
you can do here on Canva. I'm not gonna go to
in-depth on this though because this is just a
general overview to show you How to do designs. I'm
not actually trying to build my own design today, so that's the basics
to get started, again, we go into canva.com, Set up a profile, find
the Pinterest template. And then when we get inside
the Pinterest template, we can use this upload
tab to upload images. We can find photos that
are already on Canva here, but we might have
to pay for them. So be aware of that
whether it says free or it says you
have to pay for it. Then we've got elements which
are just different shapes. They've got frames. I've got lines, arrows,
hearts, circles. So lots of different
things you can check out here that they have
offered, available to you. They've also got text here, audio something new, and video is something new
they've added recently. This might be for other types of elements that we're gonna
be building in the future, outside of a Pinterest pin. But if you are going to create
some other type of media, Canva has audio and
video is an option. Background. They've got some
default backgrounds as well. If you want to use some of these different
background images or make a solid color
as your background. But for me, I like to use the image as the background
and then put like an overlay on top of
it so that we can see the texts coming
through here. Alright, so that's
the basics of using Canva when we get done
designing our pin here, next step is to download it
so the download arrow here, or we can just publish
it straight to Pinterest using the published
to Pinterest button. But for me, I still
like to do it the manual way or I download, so I click the download
arrow and then we wanna make sure the
file type is set to PNG. We can see the size again, making sure it's
a 1,000 by 1,500. And go ahead and just
click on Download. Once that's done,
Download and I'm back here in my
Pinterest account. So my Pinterest account, since it's a Business Account, I have this menu bar up here at the top
that looks like this. Yours might look a
little different if you have a personal account, but I've already converted my personal account to
a Business Account. So now I'm just gonna go
into this Create dropdown here and I'll find
the Create a Pin. Once I've clicked on
that, it opens up this page here where I can go ahead and use the
drag-and-drop editor to find the image
on my computer. Alright, so now that I've
selected the image here on my computer and uploaded
it into Pinterest. The last thing to do here
is just give it a title. So how to bet on golf using bedding apps and then
we can give it a description. So telling everybody
what your pins about. So Learn how to place sports. Bets on golf to win money, gambling if you are
21 years or older. So just a little couple
of sentences there, then we can add a
destination link. So here's where I would copy
paste in my blog article URL for this specific
post on my website. Alright, then we can decide
if we want to publish immediately or schedule this
to go out at a later date, then last step is just
to select a Board. So I could just find
my blog article Board that I created for
all my website articles. I come down here and
find the one that says golf practice guides.com. And once I hit Publish, it will publish
this to that board. So that's the basics of how
to create a Pin on Canva using the Pinterest
template and then how to upload your
Pin into Pinterest. Have you found today's
video helpful? Make sure you give this video a thumbs up to help the
YouTube algorithm. And we love to see
subscribe the channel for more marketing videos
to help you grow your business using social
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following me and I'll see you guys in the next video.
11. How to Create Viral Pins with the Viral Pin Checklist: In this video, I'm going to be showing you how to create Pinterest pins using the viral pin checklist so that you can create beautiful pins that are optimized to get the most clicks, shares, and help grow your following in addition to all the traffic that goes to your website. So for example, I've got an article here that I wrote on my blog post on how to make more pars and golf. And I created this pin down here. That's just looks like this. How to make more pars and golf. And I shared it on to Pinterest. And you're going to notice down here that it's gotten shared a 129 times. So it's gone viral most days. And I can verify that it's a viral pin because when I come into clicky analytics, how to make more pars and golf was the number two most viewed piece of content on the website. So I got 704 visitors that looked at 185 pages. And the bounce rate is 18 percent, meaning most people stuck around once they landed on the post and on my website. And you can see that the average time spent on my site was three minutes. So these are pretty good statistics. And as mentioned, the how to make more pars article in particular, got the second most views at 196 besides my four golf exercises article. So both of these had been gone viral on Pinterest, which is why you can see that this one's gotten a 129 shares. So to create this image, I use a lot of free resources. So the first free resource I use to find background photos is Pexels. If you go to PEX ELS.com, you can search for free photos that you can download without having to sign up for an account. You don't have to pay for them. There are free to download and free to use the licensing on these photos. There's no restrictions. They actually want you to download and use them and create whatever you want. So there's no legal issue with using the free photos from Pexels. Another good resource is Unsplash. They also have free, do whatever you want, high resolution photos. So for example, we could scroll down here and find this mountain photo, and then you're going to see the download button so I could click Download, and it's just going to begin downloading. So right here, downloaded to my computer. And you're free to use it however you want without having any licensing issues or attribution issues. So Unsplash and Pexels is where you wanna go first, define different images and download them to your computer. Then I recommend finding a photo editing, a company like Canva. And there's also pick monkey. So Canva is free. You can create a free account and basically design all your images here in your dashboard and then download them when you're ready. They give you tons of different templates and then pick monkey. I think they have a free version, but i'm, I know for sure that it's a paid program where they'll give you a free trial. So you're going to have to determine, you know, look at the different differences between Pic, Monkey in Canva. Personally, I think you're fine using Canva. I've always used Canva to create all of my images, but I know a lot of people out there also recommend pick monkey. So I wanted to give you both options. But to start. I'm just going to be showing you how to use Canva. So under your dashboard, create a design. You're going to see these different templates. You can also use custom dimensions. And if you press the more button, it's going to drop down a bunch of other templates. So right here, the second row, social media posts, you're going to see the Pinterest graphic. So this is going to be the template that we use to build our Pinterest photo on Canva. So to create a viral pin, I've created a checklist that I mentioned you could download on my website ask Nick foil. So here's the checklist that you'll be downloading. First. You want to start off with the pin size being a vertical image where it's 11 06 height-wise and it's 735 pixels wide. So when we come back here, you're going to notice the Pinterest that underneath it shows the dimensions 1102 by 735. So that's close enough. It's just a couple of pixels off on the height. So you can go ahead and choose this, the Pinterest template on Canvas. And here you've got the tall vertical style image. So you're going to notice when you go onto Pinterest that most of the pins that get reshared and read pinned and clicked on are these tall vertical images. I've also from time to time pinned the rectangle smaller images. But because of their size being small, they just don't pop out at you like the tall vertical images do. And the tall vertical images, since they're bigger, you get more space to create stuff that you can catch somebody's attention when they're scrolling through the feed. So you've got to remember when they're searching different terms in the search bar. And then they're scrolling through the feed. You're competing against all the other pins. So you want to be able to catch their attention, catch their eye, so they stop on your PIN and actually check it out. So that was step 1, Pin size 735 by 11, 06. Second, you want a high-quality image. We don't want to use blurry photos. You want to make sure that the file you're downloading is large enough that the image stays crisp when you go to import it into your photo editor. So as mentioned, when you come here to Pexels, if I was to type in golf, it would pull up these golf images. So let me click on this one here. And an under free download, when you hover the down arrow, you can see all the different sizes. So considering that the height of our image for Pinterest is 11 06, we need the height to be at least 11 06 or taller. That leaves us with the large or the original. Now, the original is going to be quite a big file size. So if you're worried about file size, you can go ahead and pick the large size since it's still, is very big and will work for the Pinterest size that we're using. So go ahead and click Download on the image that you choose, make sure it's the large or original file size. So now that's downloaded to my computer, I can come back here and I can upload it so that I can use it. So over here you're going to notice the sidebar and at the very bottom, there's going to be one called uploads. So go ahead and click that. And right here, this big green button that says upload your own images. You're going to want to click this and go into your downloads folder. And in a minute we're going to find the goal photo that downloaded. So I'm gonna go ahead and click Open. Once that gets done uploading, we're going to go ahead and all you gotta do is just click it and it'll automatically inserted over here to the right in your image. So now I can grab the image in the corner and I can size it however big I want to size it in my case, I always like to pull them all the way so that they're big enough to fill the entire height. And then you can move it around, positioning it where you want it, and then let go. So now we've got the background image. Let's go back to our checklist. You want to have a click worthy title. So obviously once somebody sees your pin in the feed that are going to then read the title that you write on your pin. So this is where you want the big overlay text so that they can read it quickly and understand what your pins going to be about and you want it to be click worthy. So a good resource is BuzzSumo.com or you can find viral title ideas that help optimize your up. The ability of your pen to go viral. Because if people are clicking these other articles that have these other titles, odds are it's going to help you get clicks on European for using similar titles. So go to BuzzSumo.com. And basically it's going to show you the most popular blog posts for the last year. And you're going to be able to see how many social shares its head. So it says enter a topic or a domain to trial BuzzSumo. So in my case, if I'm making a gulf pin and the blog title or the blog posts that I'm making my pin 4 has to do, let's say what the golf swing. So I could write in golf swing tips and then press go and it's going to show me, you know, some article ideas that got the most shares on social media that were relevant to golf swing tips. All right, So now it loaded the results so we can see it's going to rank them in order of total shares over here. So tips for perfect golf swing set up and posture. It's a YouTube video. It got the most shares on Twitter. Golf swing tips, simple ways to learn how to swing a golf club. So this would be a good title. It got shared a lot on Facebook. So we'll go ahead and use a similar title. So you could either copy this title exactly or you can change it up a little bit to vary it so that it relates to your blog posts. So that's a tool that you can use to find different blog post title ideas. So coming back here, you can find the text button and this is where you can add text. They've got different texts ideas for you, or you can pick a preset design, or you can customize your own text, which is what I typically do. So it's going to insert it over here. And then I can start typing in golf swing tips, which was the first three words. And then simple ways to learn how to swing a golf club. That would be like the next subtopic. So we'll create a second text and we'll type in simple, simple ways to learn how to swing a golf club. So simple ways to learn how to swing a golf club. Then you want to change the color so that it shows with your image. So in this case, we could change it to white and then we can choose where we want to reposition it. So maybe over here to the left side of the flag stick will bring this up here. And then when you click on the text, you're going to be able to choose the font and the size, the color. So for font, we want maybe a big alpha slab bold font here. So we'll go ahead and span the South so that it fits. And then I want to change this to white so I can come under color here to white. So here's what it looks like, golf swing tips. And then I can bring the next one up and I can make it bigger as well. So we'll go up to 36. All right, So there's where we can adjust it then. So it says golf swing tips, simple ways to learn how to swing a golf club. And then in order to save, you would just come here to File, click Save. And it'll save the image settings for you. So if this was it, then I could just come here and click download. You can download it in a PNG or JPEG file. You also have this PDF file if you want to turn it into a PDF. So typically I leave it as PNG and then I would just click Download. Now what I like to do with a lot of my images is I went to do a lot of overlays and make this a background image. So under elements, you can come to shapes. And you're going to find this square. There's all kinds of different shapes here. And then if you scroll further down, they've even got boxes if you want to use like an outline shape. So I typically use the filled-in square and I size it bigger than the pin so that it'll automatically crop it so you don't have to worry about making it the exact perfect size here. You can drag it bigger than your PIN and all that excess will get cropped. And then in order to show your image through, you're going to want to come here to this little checker box and that's the Transparency tab. So I can pull the transparency down to like 50 and it'll start shown through the image on the other side. And then you can come here and choose to make it lighter. So if you want to make it kinda of a white shadow. And then in order to make the texts come back forward on top of this white layer, because right now this white layers covering up everything. So you can rearrange the order BY go into the Arrange button. So right now the white squares selected so I can click back and it'll push it back behind my text. Could push it back again. So now I can grab my text again if I want to make any changes to it. So here we're going to highlight it and we're going to change it to green. What green looks like. And then maybe I'll decide to go back to black since this is a white overlay. So you could play around with the Canva photo editor until you find the text font that you like, the color scheme you like. In my case, for this style of photo, I think we're gonna go back to what we had and go ahead and delete this out. And we're going to change this back to white font because I kinda liked how it was originally. So all I gotta do after I decide I don't want that overlay is delete the overlay, go back, readjust my font. So now it's changed. And then a lot of times what I like to do on my pins is I like to stick my website URL down at the bottom so you can see this green bar here. With the URL golf practice guides.com. So when I come back into Pinterest, I would grab the square again and then I would just adjust the size down to a long rectangle. And you can pull out each side to make it big enough to fit the whole screen. And then of course, you know, I can make it be a white box or we can try a green box. Can even pick I could gray colored box. So you can play around picking the colors. I'll go with green again. And then we'll have to go back in and find some text again. So down here, you can just start typing in your URL to your website, golf practice guides.com. Make sure to change it so it's white, so it shows up against the green background. And then pick your font. So we'll go with Ariel on heavy will make that 32 so it's readable, so it's bigger and readable. Alright, so that looks like that's how I want this pin to b. We found the Gulf title using the BuzzSumo. So we turned into golf swing tip, simple ways to learn how to swing a golf club. The background image we found on Pexels, it was free. I made sure to download it in the proper size so that it shows up nice and crisp here on the Pinterest. And then we added in our URL down here at the bottom so people can see, you know, the source of the pin and law article on a website. It's going to. So back here, let's go ahead and finish off the perfect pin checklist. So we've got the right pin size. We found a high-quality image. We found our click worthy title on BuzzSumo, and then large readable text. We made our texts pretty big so that people can see it as they're scrolling. And then as you'll see on these pins, I blow it up even more and I make it really big as you'll see there. So that takes care of that checkpoint. File name contains keywords. So you want your file name to be keywords that you're trying to rank your pin, foreign Pinterest. So in this case, if I'm trying to rank this pin for golf swing tips, I'm going to want the filename to say golf swing tips, which right here is where you can name the file. So it already auto filled in golf swing tips because that was the text at pulled from the photo. So I can go ahead and leave that as is or I can edit it and add other words if I want, but we'll leave it as golf swing tips. So that's the filename. So now I can go ahead and download the file, and that'll be the filename. So when I go to upload it into Pinterest, pinterest will read the file name and it'll say, OK, this image is about golf swing tips because that's what they name the file. So that's what this checkpoint is. You don't want it to just say image with a bunch of numbers. You want to actually to be customized to whatever keyword you're trying to rank for, then you want a well-written description of the pin. So let's go ahead and download this to our computer. And then while that's downloading will go in back here to Pinterest and I'll go into my profile. So to add the pen, we're going to come here to the plus br to upload image. And we're going to go into the Downloads folder now that we just downloaded our image from Canva. So here it is. Click Open. And then if I wrote an article about the golf swing tips, I would paste in the article URL here. And then we'll click Continue. And then it's going to want the Pin description. So this is the next step. Make sure you have a well written description of the pin. And the description needs to contain key words. So not only is Pinterest going to look at your filename to figure out what the image is about. It's also going to look at your descriptive description. So you wanna make sure that it's got the words golf swing tips if that's what I'm trying to rank for. So learn the best golf swing tips that are easy to follow for beginners to help you swing a golf club. So a little description like that. And then I can give a call to action click to see the article. So that gives them a call to action to click the reset button. So they'll, they'll go press the button. It'll take them to my article. And then I'll choose a board to save it to, and that's it. So that's the, you know, the checklist here. Make sure that we pick a big size, high-quality image. Click where the title, make sure the titles big. Make sure when we go to download the image, we have a filename with the keywords. And when we upload it to Pinterest, make sure that description has keywords as well so that you're telling Pinterest what your pins about. And if you follow these steps, you're gonna give your pins a better chance of going viral and getting seen in the Pinterest search engine. So for example, back here, the search engine, if I typed in golf exercises, since I've written a blog post and created a pin around golf exercises, when I scroll down here, you're going to see my pen right here. Go for golf exercises to build your core muscles. Click post link, and then you can see the little green bar at the bottom with my URL. So that's the PIN that I designed for that article. And it stands out when somebody scroll on this page, you know, they're gonna see my pin with the large text here. And because I used the term golf exercises in the filename and then the pin description that helps it rank for this term. So when somebody types in Gulf exercises, that's how they're going to find this pin. And therefore, that's why this article is the one that's going viral, getting 254 people through, you know, sending most of my traffic because it's ranking so high in Pinterest. So a lot of people that are type in the scene are seeing it and it results in traffic. So overall, this video, I hope it shed some light on helpful tips on how to design a beautiful pin optimized to go viral. Be sure to download the checklist to ask Nick Foy.com slash I believe it's perfect pin checklist. Let's go ahead and verify that. So absolutely, fully.com slash, perfect pin checklists. So there it is. You just type in this URL and it's going to take you to the page where you can download that checklist.
12. Writing Great Headlines to Get Pins Clicked On: In this video, we're going to be talking about headlines and their importance to getting more clicks on your pins on Pinterest. And when we talk about headlines, were talking both about the headlines you use on your Pinterest image itself. So the overlay texture using, as well as the headlines you're using for your blog posts. So once you've set up Rich Pins, your pins are going to pull the metadata from your blog posts when you link that pin to a specific post. So here for example, you can see the blog post title that the Rich Pins polled. It's the dark when it's dark, bold title texts like this below the image that shows you that it's a Rich Pin. And that's the title of the blog post that Rich Pins pulled from the post itself. So by having good headlines over your image and for your blog posts, you're going to see more clicks and engagement on your pins. So what makes a good headline? Well, part number one is it needs to invoke curiosity. When somebody scrolling through their feed, quickly glancing over the pins, reading the text, you want to give a title or a headline that's catchy, that creates curiosity and make somebody actually stop and be curious or be interested in what that pin is actually about and what those tips are or resources that, that pins linking to. So here's some examples of good headline pins that are ranking higher for the term blogging tips. So this one, 10 things to do in your first three months of starting a blog. So that's a good title because it not only lists out that there's going to be 10 things, but it's 10 things to do in your first three months of starting a blog. So a brand new beginner who's just starting their blog, they're going to be curious, you know, what are those 10 things that I should be doing to make my blog as success so that invokes curiosity. And you know, the fact that there's ten things, that's a pretty good amount. So it's worth clicking on to see all the ten different things. So this would be a good pin that invokes curiosity. And the headline is cotton clear to the point, telling somebody what they're going to find out when they click through that pin to the article. And then again, they followed up with the blog post title, keeping it consistent it starting a blog, 10 things to do within three months, and then it cuts it off here. So that again stays consistent with what the pin image set itself. That way it keeps somebody, you know, realizing that the pain actually is important to click on if you want to learn those tips. Here's another example of one that's ranking really high. It's in the number two slot. So 7.43 thousand pins. It says five things I did that exploded my blog. So again, the title back setup five things I did that exploded my, my blog. So they use the same title to match their blog post title. And basically it's clear, it's to the point again, it tells somebody what they're going to learn about when they click through to that article, you're going to learn the five things that helped explode this girls. Blog and send lots and lots of traffic to it and make it really take off and be successful. So that creates curiosity, once again, making somebody wonder, you know, what are those five things that I should be doing to make my blog explode like this person did. So again, we've covered the curiosity standpoint. We've covered that it needs to be clear until the point so they know what they're getting. And we've covered that it needs to be consistent with what the title of your blog post is. So you should be using the same titles for both your blog post itself and for the pin image. That way, you know, it creates that curiosity and make somebody want to click that image. And then lastly, we'll talk about, you know, kinda why headlines are so important. So not only factors we've already talked about, but I mean, consider the fact that you could have titled these pins, blogging tips. But blogging tips, that would just be a dull, boring title. You know, instead of saying blogging tips, this person says, you know, ten things you can do in your first three months of starting a blog. So these are blogging tips, but she just reworded the title so it wasn't sold dole and so boring. If she, if she would have just wrote blogging tips as the text over her image. That's not going to get a lot of click clicks because, you know, it's not, it's not causing a pain point or showing a reward or creating curiosity. You know, a lot of marketers, they are specializing in those pain points and those rewards, those goals, motivations of your audience. So you got to think about what your audience wants, what they need, help with, what their problems are, what kind of solutions you can provide. And that's how you're going to get them more engaged with your content. So in this case, a beginner who's brand new to blogging, they're going to have no clue how to start their blog, how to make it successful, how to drive traffic to it. So if you're using those solutions in your titles, then that's going to create interest in that person to want to click your pen to see more about what you're sharing, what tips and lessons are sharing related to blogging. So let's go through some more title examples how I make 5000 dollars a month as a blogger. Again, you're curious, how is somebody making $5 thousand a month as a blogger? So that's going to cause you to want to click on that. Then they use some follow-up texts and less than a year with no experience. So this hits on somebody's pain point or somebody's fear that they are creating in their head. Thinking, okay, you know, a blog, how long is it going to take me to be successful? Is it going to take a long time or that fear, you know, I've got no experience. How am I ever going to succeed at blogging? So by hitting those pain points, those fears, by putting this in there, it helps make this seem possible and more down to earth for a brand new beginner so that it kind of relates to them. So now a beginner can say, Hey, I have less than a year or I have no experience. If this was possible for them and it's possible for me. So they start seeing those goals, those motivations, those rewards out of it. So that's why this is a great title example. Here's another one, had a blog for money 10 steps to take you from 0 to dollar symbol. So this one could have been a little bit better if they would have put maybe an exact dollar figure in there, like 0 to 5 thousand a month or 0 to 10 thousand a month. But it's still a pretty good title again, it, it tells somebody straight to the point how to, how to make money with your blog. Here's 10 steps you can start taking to ensure that your blogs going to start making money. So if you're currently making $0 from your blog, do these 10 steps and you'll take it from 0 to 5000 a month, 10 thousand a month. Here's another 17 bog tools that will save you 40 hours a week. So they're hitting upon a pain point. You know, somebody that stressed for time and they're thinking, how can I run a blog and work a full-time job at the same time? Well, here's seven blog tools that can save me hours and hours on my online business and kinda help autopilot things and manage things for me so that I can balance both work and coming home working on my blog. So this is a great title because it hits on the pain points somebody is facing provides a solution and it creates curiosity again, you know, what are those seven tools that are going to save me lots and lots of time I want to know. So now I'm going to click on this photo, click the link, go to the article to figure out what seven tools are that are going to save me lots of time. So that's a pretty good summary, I would say, without being over repetitive over and over again, you want to have a catchy title that invokes curiosity. It's gotta be clear cut straight to the point. You know, you don't have a lot of real estate space to put your title on your image. So make sure it's clear to the point it hits upon a pain point, or it hits upon a reward or a goal that somebody's aiming for. You know, if they're trying to make $10 thousand a month, you would put that on your PIN, how you can make $10 thousand a month. So by hitting these different pain points, these different goals, you're going to invoke emotions in somebody and make them want to click on your pen to see how they can do that, how they can reach that goal that they've set, or how they can overcome those fears are those pain points that are holding them back. And then again, you want to have a long vertical pin with a nice background image and then some text overlaying it. So by doing all those things and having a good headline on your pin, you're gonna get lots more clicks, lots more shares, and overall high engagement score on your pins, which will help it start ranking higher in the Pinterest search feed according to the pinterest smart algorithm.
13. Writing Great Pin Descriptions: In this video, I'm excited to share with you the important tips that you need to know to writing great Pinterest, pin descriptions that will help your pins get distributed onto Pinterest to get in front of the right audience and get lots of clicks and views. So the Pinterest pin description is limited to just 500 characters, but that's still a lot of texts that you can fit in to describe what your pin is about. Now, Pinterest pin descriptions are going to display differently depending on which platform users are on. So understanding this can also help you when you're writing your pin descriptions. So starting out on desktop, the pin descriptions going to show up on the right side of the pop-up box. So there's going to be the pin image itself on the left, The Pin description and pin title are going to show up on the right. Now on mobile, it's a little different. The image is going to show up first and then the pin description is going to be underneath the image as somebody is looking through their phone, scrolling down the page to look at the Pin description. And one other thing to clear up is sometimes when you notice you click on different pins and there's no Pin description displaying, Pinterest says, Don't worry, the Pin description is still there doing work for you behind the scenes. It's still getting you distributed to the right audience. And it's analyzing the keywords that you were using in your description. So even if you don't see it, sometimes that's just a result of the format and how Pinterest is trying to display the pin depending on if you're on mobile desktop. So it's weird how it happens sometimes and sometimes it doesn't, but don't worry, your description is there if you know you type to one and you saved it with one, it's still there. It's just, you know, Pinterest is doing whatever they're doing to try to display the pin a certain way. All right, let's talk about some of the important reasons why having a pin description can help boost your e-mail subscribers and your sales. So pinches did a recent study and they notice that brands that use their business name and the first sentence of the Penn description saw a 54% increase in email sign-ups. Additionally, if you use a call to action in your pin description, this Pinterest study saw that there was a 74% increase in email sign-ups. Now this call to action also helped boost sales by 6%. But what really boosted sales was actually adding the price into the pin description. This salt 28% increase in sales when you have the price listed In your pen description. All right, one thing to know about pin descriptions again, why they're super important, they absolutely matter to Pinterest for distribution. So pinterest has this algorithm and part of the algorithm that it chooses what pins to display to users, bases off of the pin description, the pin title, as well as the board description and the board title that you're pinning these pins to. So your pen description makes up a huge important ranking factor in helping your pain get distributed to the right audience. All right, so let's go ahead and get into some of the examples of how to write a great Pin description. So starting off, let's talk about where you're going to find the box for adding a pen description. Well, on Pinterest, it's going to be to the right of your PIN image when you're uploading on desktop, if you're using Tailwind, then you're going to find the pen description box underneath the image. So Tailwind is a great tool you can use to schedule out tons of pins in bulk and have them get set up on a schedule where they get pinned out at certain times throughout certain days. So it's like pinning on autopilot and it saves you a lot of hard work and time just doing this bulk upload tool and using tailwind to help manage all of the different pins that you want to get out to different boards on your Pinterest profile. So if you want to learn more about taro and I'm going to link to it either below this video or somewhere nearby this video. So find that link, checkout tailwind and see if it can help you and your business. Managing, scheduling pins and organizing your content. Alright, so here are the five tips of what makes up a great Pin description. Number one, we need to use relevant keywords. So for example, if I was in the fitness space and I was writing a pin about a workout tips or workout programs are a workout routine. I would want to think of what relevant keywords would apply to this particular pin. So let's just say for example, I was talking about a bicep workout routine. Well, then I would want to use the words bicep workout routine in my pen description, I also might talk about some specific other keywords that relate to the biceps, such as bicep curls, how to increase the size of your biceps? So think of these different relevant phrases and keywords we can include in our Pin description. Now when we're adding this pin description, we want to make it natural. So we want to write natural sentences. We don't just want to keyword stuff and just write biceps, Bicep workouts, bicep curls instead we want to form actual sentences like here are the best tips for building your size of your biceps using these different bicep curl routines and bicep workouts. So just think of how to word things that are natural sentence somewhat similar to that. Now again, as we learned from this Pinterest study, if we use the brand name near the first sentence of the description. So here are several tips today on how to increase the size of your biceps coming from Nick's fitness Academy. So sticky mean your brand name in that first sentence. That can help you gain credibility in your post so that people are more likely to click through to it to get to your website. And this can increase your email sign-ups and your product sales. And then in these Pinterest descriptions, we also want to end off or include somewhere in the description with a call to action. So saying something like checkout my free bicep workout routine, worksheet or download my free bicep workout routine video. So have a call to action so they haven't next step that they can take once they get done reading the description and clicking on your pin. And then lastly, tip number 5, add as many enticing details as you can in your pain description, you get 500 characters. So that's enough to write a decent paragraphs. So don't skim out and just write one or two sentences. Try to fill up the pen description with as many important details as possible. All right, I'm gonna go ahead and jump over to my computer screen and just write out an example Pin description for you today that utilizes all five of these tips. And if you want to learn how to do keyword research to find relevant keywords to include in your Pinterest pin descriptions. I've got a separate video that I will link to below or near this video that you can check out what's going to walk you step-by-step, how to do keyword research for Pinterest. All right, So here I am on my Pinterest profile golf practice guides. I'm going to scroll down here. I just uploaded a pen actually earlier last night. It's already gotten 2 thousand impressions and it's a brand new pen I just uploaded last night. So let's go ahead and click into it. We can see here it was the Pin description that I wrote out. So it says this blog posts from golf practice guides.com shares are best golf putting tips to help make more put's on the golf course this season. Try these tips and golf practice drills and you should see improvement. Click to get started reading this blog articles. So we started off putting our brand name in the opening sentence to give it some credibility that it's coming from a reputable website. We also use some different keywords throughout the description like best golf putting tips, make more putts, golf course, golf practice drills. So these different keywords relate to the topic of putting that we're covering. We also gave a call to action at the end here, click to get started reading this blog article. And then I utilized a decent amount of characters. I could have probably done better and make it a longer description. But I wanted to just make it kind of concise to what I needed to get out about this particular pin. However, I do get 500 characters. So I could have kept going and I could have kept sprinkling in more keywords probably related to putting into golf.
14. Writing Great Board Descriptions: In this video, I'm excited to share with you several tips on how to write amazing board descriptions on Pinterest so that you can get your boards found in the Pinterest search results as well as out on Google and the Google search results. So having great board descriptions is going to help more of your pins get found. So you're gonna get more clicks, more views to your pins. And ultimately this can lead to more e-mail sign ups as well as more sales on your website or your e-commerce store. So starting off some of the basics about w4 descriptions, or you get up to 500 characters to write your board description. So this is enough space to write a decent paragraph describing what your board is about and what topics you're covering in that particular board. So on my profile, I usually set up different boards for different subtopics within a main topic. So with the golf niche, for example, since I'm in the Gulf space, I created subtopic boards like the golf swing, putting, chipping, golf workouts, golf equipment, accessories, golf drills. So I broke it down into these different subtopics so that I can give each board specific content to focus on. So think about your natural, your industry that you're in. How could you break down different boards on your profile to cover different topics. Then within each board we're going to write the board description, sharing what that particular board is covering. This will give users an idea of who this board serves best. What type of audiences that for, what kind of interests are going to be covered in the sport. That way people know whether they should stick around and give the board a follow or whether they should keep looking. And most importantly, it helps tell Pinterest what the board is about. So Pinterest can better display your pins out in the search results. So since Pinterest is going to be scanning our board description, we wanna make sure we're using relevant keywords in the board description. A Pinterest can read these keywords and understand that, hey, this board is about golf swing for example, or golf chipping Tips for example. So using these relevant keywords that's going to give a clear signal to Pinterest so they can have more data and better serve your audience. So here's a three-step formula. Start off writing in some of the main keywords that you're going to be covering in that particular board, but do it in a natural sentence or a natural flow. So you're not just putting in keywords, you're instead writing out physical sentences that use these keywords within the sentence. You also want to be writing in a way that explains why someone should care and want to follow this board. So it's kinda of your chance to give like a sales pitch, who this board is for and why they should follow it. And then you want to share what you'll learn by following this board. So share different keywords here of different things that they're going to be learning. So lets hop over to my computer screen now and I'm going to show you an example Bohr description that I'm going to write from scratch regarding one of my golf boards aren't. So I just created a new board called golf tips for college students. So I'm gonna go ahead and start off including my brand name and the first sentence that I write so that people get some credibility behind the board. That it's, you know, it's gotten established brain and they can learn more about my website. Alright, so let's go ahead and type this out. So this board shares the best golf tips from golf practice. Guides.com covering all kinds of golf topics from shipping to putting to the golf swing, to help you learn how to hit the ball straighter and hit the golf ball farther. We even cover golf fitness tips as well. Please. Share our pins that you find most helpful to you so others can learn more about the sport. Well, golf too. All right, so that would be just an example description. So I use them different keywords here. But first, starting off in the first sentence, I brought up my website URL so they can check it out. It talks about my brand golf practice guides. So it gives them credibility to the board that it's coming from someone with experience with accompany behind it. And then we go into some different keywords. So I use the word best golf tips, I use the word golf swing. We use chipping, putting, hit the ball straight or hit the ball farther. Golf fitness tips. So these are different phrases that people are going to be searching out on the search results. I can also think of some additional keywords that we can add at the end here. So for example, I could just type in golf tips for beginners, golf tips for advanced golfers to try to mix it up. And each time I'm putting like a little line or a bar here to kinda space these out a little bit. So let's just type in best golf swing tips to hit long drives. So these are considered short and long tail keywords. The longer your keyword gets like this one best golf swing tips to hit long drives. You know, the more specific your targeting. But in the meantime, we also had some short keywords as well in here, like the word golf swing, that's only two words, and fitness tips or golf fitness tips, that's only three words. But then down here I'm putting in some longer ones that are four or 56 words long, so we can target a variety of keywords. So when we're all said and done, we're just going to click on Done. That's going to save that description to our board. And we can take a look at how it looks out here on our board. And one of the final things I want to point out is you notice that the end here, I mentioned a call to action. So I said please share our pins that you find most helpful. So others can learn more about the sport of golf too. So giving them a call to action, this helps add some kind of response to your board, whether it's, you know, hey, click on my pens or check out my pins, or in this case, share our pins so that you're trying to get people to promote your pens for you and get some social engagement going on your pins for this board. And that's going to help boost your pins in the search results by giving them a higher quality score. And it's going to help your board, is, your board is going to get a higher quality score as well. So now your board's got a better chance of ranking in search on both Pinterest and on Google. So those are the three important things to remember. Number 1, put your brand in the first sentence. Use different keywords throughout. Make sure you use up a good amount of characters. You get up to 500 characters, so you might as well use as much of that as you can. And then lastly, give a call to action somewhere in your board description. And if you want to sprinkle in some keywords at the end separated by these little lines. You can do so as well.
15. Tailwind Autoschedule Pin Tool Tutorial: The next step to optimizing your Pinterest account is to use an automation tool. So initially when you're first starting out and you want to get the hang of Pinterest, you're going to need to get on and manually pin pins to your account. So if you're promoting different products from your website or different affiliate products from other websites. Then you have to manually get on, Upload pins, paste in those links and, you know, pin those pins right now, Pinterest, once you to kinda have a mix of content they don't like when you're just self promote yourself and your pins all the time. So it's good probably to shoot for 5050 between repenting other people's content, their pens, verse pinning your own pins. So by having a good mix of content, you're going to attract more followers and you're going to be good in the eyes of Pinterest. But more people are going to want to follow you because they are going to see that you're pinning a bunch of valuable content and you're not just self promoting and being spammy. So one of the tools that you can use to automate the pinning of other people's content is Tailwind. Now, a lot of people also use a tool called board booster. I chose to use tailwind. The big reason was the pricing with board booster, It's like five bucks a month up to your first 500 repents per month. So if you're someone who plans on repenting a lot more than 500 times per month, then it eventually gets costly and Tailwind end up, ended up being the better option. So here we've got the Tailwind website. So if you type in this URL to help me out, you don't have to, but if you want to, you could go to ask Nick Foy.com slash tailwind. So again ask Nick Foy.com slash tail end. And that's going to take you to tail ends website. And that's actually my affiliate link That's going to help me show Tailwind the I referred to you. So if you end up signing up, I believe we each get credit. So I'll get a euro, get a free month of Tailwind by using my affiliate link. And I'll get a 15 dollar credit myself so that I can apply it towards my monthly bill that I pay, you know, tailwind or my annual bill that I pay tail. And so it's going to help us both out if you use that link asked Nick Floyd.com slash tailwind. So the irony here of me teaching affiliate marketing and trying to use my own affiliate link to have you help me as an affiliate marker and it'll help you too, will both get, we'll both get credit from tailwind if you decide to use them. If you decide to use board booster, you can go ahead and use them as well. But let's go ahead and check out the pricing plan real quick. So they've got a couple of different plans. But like I said, you're probably just going to need the basic plan. So they've gotten the 999 a month. Or if you're a big business, you could pay $800 a month, but you're probably going to use the 999 dollar a month one. So that's build annually. So rounded up here, it's about 10 bucks a month. So when you bill annually, you're gonna pay a $120 for the year to use Tailwind. And that's I think it's reasonable to spend ten bucks a month because it's going to save you hours of work every month. And if you think of hour of your time is worth 20, 25, 30 dollars, whatever you value an hour of your time, you're going to end up saving so much time using this tool that you're actually saving money if, if you think of it that way. So the 999 dollar price tag per month, you get access to these different features and then you can upgrade later on. I think they've got another feature that's like 80 bucks a month that's not showing up right now, but that's going to allow you some more advanced stuff. But I would start with the $10 a month feature to learn how to use tail. And so once you sign up for that account, then you're going to get into your tailwind dashboard. So now what you gotta do is you've got to actually connect it to your Pinterest account. So it's going to ask you to authorize the app for your Pinterest account. So you need to be logged in to whatever Pinterest account you're going to be using at the time that it wants to authorize access. So here's my golf account. I'm going to do as an example. So once I've authorized my golf account, it's gonna take me here to this little house symbol so that you've got these different menu tabs right here. And it's kind of a slide out bar. So as I move my mouse, this bar slides out. So here's the top tab weekly summary that we're on right now showing me just overview for the last seven days, it shows that my account has had a 109 repent, which is 57 below the average. Normally, I get about a hundred and sixty-five hundred and seventy three pins per week. And if you do the math there, that works out to almost 25. Yeah, maybe around 25 repents, a little less than 25 red pins per day. I'm getting to this account right now. Total repents, I'm up to almost 4500. And then it's got my domain pins. So it shows pins that actually were linked to my website, golf practice guides.com, and it compares it to last week. So I'm for above the average of this week. And then when it shows your followers over the last seven days, so I've lost some followers. It shows what my totals at averages. You know, normally I gain about 11 followers per week. But this past seven days I've lost some followers. And then it will show you some recent comments that people have left on your pins. It also show you most reed pen boards. So my blog board golf practice guides.com where I pin all the pins related to my blog that gets the most reopens. And then my golf swing board and my golf chipping boards, those did well as well. And then you're going to see the virality score here, which we're going to be covering in a little bit. And that's super important. And in future videos we're gonna be talking about how to increase your engagement and increase that virality score. So it also gives you a little breakdown of, you know, your boards, how they're doing in terms of that virality score. And then here you've got a little checklist you can do to try to basically complete your account and get it 100% complete if you want to do those step-by-step things. And then here's where you can enter your friend's e-mail addresses to try to invite them to use tailwind as an affiliate of tailwind. And then you're going to earn credit and you're going to help them get a free month of tail. And so that's what I was referring to earlier. If you were to use my affiliate link, I'm going to be helping you earn some credit towards your account when you're paying that 999 a month. So next, let's go into the actual scheduling tool itself. So here we've got the Publish tab. So it shows drafts, scheduled pins, published pins, your schedule and board lists. So drafts or where I can go into Pinterest and I can save a bunch of pins to the drafts. So what you're going to need to do is you're going to need to install the Tailwind Chrome extension. So here it is. It's this little bird wing, says tailwind publisher. So by typing in the Tailwind Chrome extension into Google, it'll bring up the Google App Store. You'll be able to install that tailwind extension. What that's gonna do is anytime you hover over a pain like I'm doing right now, you're going to see the little extension right here, the little tailwind bird when. So now what I could do is I could just click on that and it's going to open up the pin, asking me to save it to one of my boards for later. It's going to have MY schedule it now, or I could save it for later. And it's going to ask for the board name. And then I can add it to my k. If I want to just add it direct schedule at the back of my k, I could do that as well. So we're gonna go ahead and click save for later. All right, Now what that's gonna do is it's going to come over here into my drafts. So I'll show you a bunch of pens that I've already saved for later. And here they are, so these are all saved for later. Now you're probably asking why wouldn't I just schedule it right then and there on that page? But for me it's about doing things in bulk. So what I'm gonna do is whatever topic I'm searching on Pinterest. So let's say you've got a fitness account and you search, you know, arm workouts. So in the fitness industry you can niche down into more specific subtopics, right? So you've got your arm workouts, your leg workouts, your core workouts, your nutrition, your diets. So you've got these different topics related to your different boards that your Pinterest account has. So first, I might want just pins related to arm workouts. I want to be real specific. And that way I can pin all these are scheduled them to get pin to my board that is related to arm workouts. So now I would just go through here, look for all kinds of pins that interests me related to arm workouts. Out, hover over the pins out, hit the little tail and symbol. It will repopulate the page so you gotta give it a second, then you'll click save for later. So I'll go through and I'll do that for maybe 2030, 40 different pins on this page. I'll scroll down this feed, you know, go in for a while until I've saved 20 to 40 pins for that topic. Then I'll come back here into tailwind. And all these pins will be related to arm workouts. Instead of having to type in the arm workouts board for every single pin. What tailwind allows you to do is add a board to all pins. So I can just click here and it'll show me a drop-down list of all my boards. So if I was running a fitness Pinterest account, I would select the board that said arm workouts or whatever the title of that board was. And it would quickly add it to all of these pins. So now when I scroll down here, all of these pins would have the arm workout board already in here, like how this one's got golf practice tips already there. Same would go for all of these. It would just say, you know, arm workouts. And then I can just quickly click on the schedule all drafts button. And it'll schedule them over here into my k. So then all I have to do after that is go up here to the Shuffle button and it'll shuffle up the pins again because you wouldn't want 30 or 40 arm workout pins to be pinned in a row in succession because it will all it's gonna do is it's going to put those 30 or 40 pins in where I've got all these open slots. So like right now, I've got pins already scheduled out for the next few days. So if I was to schedule all 30 or 40 of those pins, it will just schedule them real quickly into these open slots. So then your Pinterest account would start publishing at these different times. And 1146 AM, 1023 PM, 1046 PM. And if it was just one topic that you did in bulk, every pain would be arm workouts. Arm workouts, arm workouts and it might come across kinda spammy with your followers. So you want to mix up the content. So what I would do is I would bulk schedule, you know, all these arm workout pins over here. Then I would just click shuffle. It would shuffle them up so that it kind of mixes them all up. Then I would come back here to Pinterest and we would go to leg workouts next. So then you could type in leg workouts and it'll populate a bunch of leg workout pins and you repeat the same process, hovering over them, clicking the little symbol here, it pulls open that page, you click save for later. You do that 2030, 40 times. It gets all the legwork out pins in here. Then you come up here ad board to all. You would find your leg workout board, and it would bulk schedule all of these pins to that board. You would click Schedule L drafts. It sticks them in all your time slots. So now you might have it filled out to September 20th or September 24th. And then once you click schedule all at bulk schedules, all those leg ones. So now you've scheduled yourself out through October. Again, you would just hit Shuffle K 567 times to make sure all your pins get nicely shuffled up that it starts pinning a good mix of arm workouts, core workouts, leg workouts, your diet, your nutrition, your cardio, all these different categories that you went and bulk saved pins and bulk scheduled. Then you shuffle them all up and now you've got a good mix of content. And then lastly, you can't forget to repaint your own pins from time to time and upload new pins from time to time. So here's where you'd upload, of course, your new pins. And then what you could do is you could create a secret board on your profile. So instead of uploading 20 different product pins to different affiliate products right now, since that would be kinda spammy, you could go create a secret board. So you'd come here to your boards tab on your profile page out and click Create board. I'll give it a name. We'll just call it our secret board. Or really what the name would be is saved for later. So these are pens you can upload right now, but they're going to get uploaded to a secret board, so it's not going to be public on your profile. So your followers aren't going to get spammed with all these 20 to 30 different product pins and affiliate pins that you're uploading. So we'll click Create. And then it's going to show up down at the bottom. So it's got the little lock symbol that tells you it's private. Nobody else can see it but you, So any pins you upload to that board will not get shown in your news feed. And they can't be found in the search field. It's just private pins that you upload. So we'll go back here to the boards tab and scroll down to the bottom. It's kind of down here on its own. So you've got all your public boards and then there's this little gray section down here, that's all your secret boards. So right here's my saved for later secret board. So now what I'll do is I'll start uploading a bunch of Amazon affiliate product pins that link out, in this case, two different golf clubs, different golf accessories, golf equipment, golf gifts, you know, all these different boards I'm going to be pinning to at some point, I'll go ahead and upload all of them here to the save for later boards. So let me go ahead and I guess do an example for you. So it's go to Amazon. Well, here's what we'll do is since I did that one earlier on, golf gifts. So here was a golf gift one that I pulled from Amazon. So I went to Amazon.com. I signed up as an affiliate and I found a set of golf balls that I wanted to promote as an affiliate. So then I went ahead and just pinned that paint that link from Amazon straight to this pin. So anytime they click this link, it's going to take them over to Amazon to those golf balls, right? So what I would do if I didn't want to pin this right now publicly, I could just save it when I'm uploading it to that private board. So I'll go ahead and add this to the private board so you can see what happens. So let's say I did that, you know, 2030 times. And we've got all these different affiliate product pins now saved to that, saved for later board. So I would scroll back down here to my saved for later board. And I would do the exact same thing. So let me go ahead and refresh and see if this pin shows up. Alright, so there's all, let's pretend I had like 20 different product pins here that I'm saving for later. Now you could do the exact same thing we did with the search field. You would come hover the image. I'd click the little tailwind wing. And I can start scheduling all these product pins to get published live to my public boards later on that way, I'm kinda storing them right now in the private board, but later I'm going to have them scheduled to get actually published live to my public boards. So I could just click save for later. Then I would come back in here into tailwind. And now I've got my drafts where I'd have 1920, 30 different product pins that I bulk saved for later. And I will do the same thing. I'd start scheduling them out to the different boards that are relevant to. Click schedule all drafts and it would start inserting them into these open time slots that I could click the Shuffle button. And now you've got a good mix of other people's pins and your product pins or pins from your website, your blog. So that's the cool thing about this tailwind scheduler, and that's how the process I would go about book scheduling your product pins so that they kinda mix in and you've got a 50, 50 mix of your pins versus other people's pins. All right, and then you can go to the published pins tab here, it's pretty straightforward. It shows you your most recently published pins. You can see your schedule, which you can already see here on this page. So I won't go into that. And then board list if you want to create different borderless that way, instead of typing in, you know, boards one-by-one, you could create a list of boards. So if a lot of these pins related to three or four different boards, I could create little borderless that's got three or four boards. And that'll allow me to add all of these pins to those three or four boards at once by having that list. So that concludes this Publish tab. Now we can go into some more analytics that tailwinds good for. So here's the monitor, your domain tab. So I'll go ahead and click on the Insights tab. Alright, and it's gonna give me again another overview over the last seven days. So over the last seven days I've been averaging about 28 pins for my domain golf practice guide. So that adds up to about a 196 pins coming from a 170 printers. So these are people repenting pins from my domain. I'm getting about 28 of them on average, and it's coming from about a 170 different people. And then impressions wise, I'm reaching 61 thousand, almost 61,500 people. All my pins on Pinterest right now for seven days. So if you were to multiply that by four for the whole month, I'm looking at close to 240, maybe 250 thousand total impressions on the month. So then you can come here and kinda see a little graph or it's just shown you day by day your pins, how many people were repainting your stuff, how many people you reached? So that's just some good analytics. Ideally, you want to see it going up over time. And you can compare. You can come back in here next week and look at the same stuff. And if I come back next week and see I'm getting 200 pins or 300 pins. It's going up. Then over here it shows you your trending images so I can see which pins have been doing the best over the last seven days. Aright and the next, the organic activity tab. Just a quick summary shown your latest pins from golf practice guides.com. So you can kinda scroll through here and see just a big list of your pins. And if you want to repeat any of them, you can go ahead and do so here. So this is just kind of a general summary page showing me different pens that have recently gone out from my scheduler tool. And then if we go into referral traffic, it's going to ask you to sync your Google Analytics account so that we can see, you know, what, where traffic sources are coming from to my pins and my Pinterest account. So that's another feature you can do if you want. Then we've got track your brand page so you can see your profile performance. And again, a lot of these analytics you can see already if you've got a Pinterest for business accounts. So I could go in here to the Analytics tab, which we'll be covering shortly in another video lesson, I'll be doing step-by-step, the analytics feature of Pinterest. But tailwinds nice that they also show you different analytics in different ways. And the big one coming up is the virality score and the engagement score. So here it shows profile performance. I've got 312 followers for this golf account. I've only pin 658 pins, and that's resulted in 44673 pins. So here coming up, you're going to see the virality score, which is repents per pin. So if I was to take that 4,467 divided by 658 pins, it's going to spit out a score of 6.80. So that means on average for every pain I pin, it gets about 6.8 pins. So if you did the math there, 658 pins I've pinned to my account. And on average they're getting 6.8 repairs and that's what's resulted in 4,467 red pins. And then it shows comments. I've got 15 comments in the last seven days on my different pins. So you can click there and I believe it'll let you see different comments that people have been leaving. It shows daily follower growth. So the reason, now that I realize that the reason it says I've lost seven followers and one day I went and started deleting some different boards that were under-performing. So occasionally you need to do maintenance on your Pinterest account. And by deleting those boards, I deleted followers that we're following those boards. So now it's coming back to me why it says I dropped some followers. And what that did was by deleting those underperforming boards, it actually boosted my virality score. So I think yesterday before I deleted those boards, I was down around a 6.5, a little bit below my 30-day average. My virality scores kinda been dip and lately because some of my boards, you know, I've been repeating a lot to them and then those pins haven't been getting repaid. So that's been hurting my virality score. And so what I did was I just went and deleted some of those boards and now it bumped my Vitality score backup to 6.8. And same with my engagement score. It also went up because I've got less total pins now I think I was up around 700 and some pins, but by deleting some of those boards, it cut down my pins to 658. So the engagement scores based on repents divided by pins, divided by followers, or relevant to your followers. I'm not sure quite in the math here, but I can see now that after deleting some boards yesterday, it shot my engagement score up above my 30-day average. So this should start going back up. My engagement rate went up from 46% up to 50 percent as well. So this is your percent of pins with at least one red pen. So over half of my pins have gotten at least one red pen. And then that tells me the other half. So about 320, 330 pins have only gotten your haven't gotten any refunds is what I think that means per cent of pins with at least one repent 50 percent. So yeah, that's telling me half my pins I've pinned out have not got any red pins yet. So again, I can keep hot and down pins that are performing the aren't getting repaid. And I can do it those since they're not doing anything, you know, it wouldn't make sense to delete a pin that's getting tons of red pins because that pins actually being effective. But if a pins just sitting on your account not getting any red pins, then there's really no harm deleting it because it's not getting seen, it's not getting repaid anyways. But the downside, I guess to say to that was this is based off red pen. So it's saying that my pins haven't got reed pen. That doesn't necessarily mean, I guess that people aren't clicking through to your website or to your product page. So you can decide if it's worth the time to hunt down pins that are. Aren't getting a repaint and deleting them, or if you want to leave them up, there's that potential, that potentially those pins and they're not getting a read pinned, but there's still getting seen and people are still clicking through to your website or to your product page, which is the whole goal of having the pin on Pinterest, is to get people to click it, to go to the product page and become a customer or to the e-mail landing page and become an email subscribers. So it's up to you. I would suggest maybe leaving your pins that you've pinned unless you want to delete them to try to boost your engagement and virality score, which is what I did last night. Now, to get into this whole, you know, what's the importance of this? Because you're probably thinking, what's the importance of these metrics? So in a future video, or maybe you've already watched it in this course, I start talking about the different ways that Pinterest looks at pins and in order to rank them in its search feeds. So when people are searching phrases in the search field or in the algorithm of the home feed, it's going to bring up pins that you know, people are engaging with. So that's kinda what these tell you. How well your pins being engaged with, the better your engagement score, the more likely Pinterest is to show your pin higher in the search algorithms. Because if a pins not getting much engagement, then Pinterest is going to probably assume you know that pin must not be very relevant or not very important if a lot of people aren't clicking on it and they're not repenting it, you know? So engagement is huge and it's probably one of the big factors. Pinterest algorithms used to rank pins, which is why whenever we search any pins, so if I search golf, for example, you're going to notice the pins that show up at the top typically have lots of reopens. So here's one that's got 17 thousand read pins. This one only has one, but it's because it's a promoted advertising pins. So somebody's paying money to have it there. But as we scroll down here, you're going to notice 21 thousand repents, 2000 repents, 303 pins, 16,003 pins. So engagement is probably one of those big factors Pinterest looks at. So the more red pins are getting, you know, the better chances are pinterest is going to show your pin in their search feed for whatever keyword term you're trying to rank for. And so these metrics right here are huge to monitor. Again, I started experimenting with deleting some pins to try to boost my numbers. And I'm gonna see if that helps my account start getting more and more red pins again because some of my traffic started dying off lately and I think what was causing it was I was printing out way too much, so I started cutting down my volume of pinning because a lot of those pins I was printing out, nothing was happening to them and that was hurting my scores. And then that's when my traffic started dropping off as well because I think Pinterest stopped ranking someone my pins higher because of my engagement rate going down. So I went back to just low, low volume penning. I've only, I only pay in maybe four or five pins a day with my scheduler. So I'll go ahead and show you scheduled pins. But before I was trying to pin 15 to 30 times a day because a lot of people were recommending, you know, pinning lots and lots of times per day. But here I've got it set up where it's only going to pin four to five times per day. So I'm doing some experimenting to see how that works. Because I think before when my traffic was growing, my engagement was growing. It was due to that low volume of pinning. And once I started ramping up pinning. It started hurting my account and that dropped off some traffic. So I'll let you guys know in some future videos on my YouTube channel and on my blog how those experiments are going. So next, let's come back over here to the profile performance board insights. So we just looked at how our profiles do a next you can go to board insights. So this is what I went to last night when I was deleting different boards that were under-performing that had a bunch of pins that weren't really getting read pins. So it's going to show you your top board based on virality score here to the right. So it's no surprise that my golf practice guides.com, my blog board that's got all of my pins that go back to blog posts or to my website store page. This is the board that gets the most action. I've got a 197 pins. This board's got 273 followers. So you're going to notice different boards have different followers. That's because people can choose to follow you, your profile and that's going to automatically make them follow all your boards. Or they could choose just to follow specific boards on your account and they might not actually follow your profile. So they kinda have the option there. So it looks like this one's got more followers. Then I've gained some people that are following me, that aren't following my other boards. Depends. I've gotten over 4000 59 red pens based on a 197 pins. So that's put my virality score up to 20.6 for this board. And then my average from my total profile on the last page was 6.8. So this is well above and this is what's kinda pulling up because all the rest of the board's drop-off below that 6.8, they're down in the 3s and the twos and the ones. So this is the board that's pulling all the weight for me. It's got a 75.47 engagement score, which is really high as well. So these are the pins that are showing up in the search field. They're getting rank tie. So when I type in golf chipping tips, you know, this is one of the key word phrases. I've got lots of different pins ranking high. So here's two of my pins that rank at the very top for this keyword phrase. And that's largely due to the fact that, you know, I put them under this golf practice guides board and they started doing real well. So they're responsible for a lot of these three pins. That's helping boost my profile in the eyes of Pinterest and it's helping future pins that I upload get ranked favorably as well because Pinterest is going to see that in the past when I upload pins to this board, they've done row well, so it kinda gonna give me the edge. You know, this isn't proven. But you can pretty much understand this is probably what Pinterest is doing. They're looking at your account and saying, all right, this account typically gets lots of red pins. So anytime they upload a new pin, we're going to treat it favorably compared to another account that's uploading a pin for that niche. So if I keep uploading pins related to golf chipping tips that are going to keep weighing my pins heavier than other people's pins because I have that track record, you know, where my pins typically get a lot of pins. So that's kinda why engagement is huge and some really important metric to monitor. And then you can look over here some of my other boards that aren't doing so well. And then I've got some down here that are underperforming anytime it dips below 1, that means you have more pins to that board then you do read pins. So I pin 32 pins to the golf practice drills board. And out of those 32, only 28 repents have occurred. So this is where we start getting into that percentage of pins that don't have any red pins. When it said I was at 50 percent of my pens getting at least one repaint. Well, this is the proof where some of your pens don't get repaid. So when you have more pins than you do repent, your Vitality score is going to dip below one. So I went and deleted some low-performing boards that we're way down here where I had lots and lots of pins and yet hardly any red pens. So here's some other boards I could delay if I wanted two that are hurting my total virality score and my engagement score, which I'm going to be checking into this each week. And I might be doing some more clean up because some of these boards are really underperforming. They've only got 0.16.2.2 to point 2, 3. So these four boards here are probably on the chopping block next to get rid of pins so that I can start boosting my engagement and my virality score. All right, and then last but not least, optimize content. You can use the pen inspector. They've got these other things here that are locked that they want you to upgrade plans in order to get access to them. But for the basic 999 plan, you can just use the pin inspector. So it's going to show you just kind of an overview of the filter date. So from January through September so far, It's shown you what individual pins are doing really well. So this one's gotten 377 read pins. It shows what date it was pin. So back in June, this one was pinned back in May. It's gotten 360 to read pins for comments. So you can kinda take a look at some of your best-performing pins and then you can repeat it if you want. So I could see that this one's done real well. So I could schedule a repaint if I wanted to, or I could create a brand new pen for the same article and I could create it with a similar design and similar look, since this typically did well in the past. So it's up to you how you want to use the pen inspector, but it shows you some of your best-performing pins. And that way you can go optimize future pins to either read pin these, or you can create your future content similar to these, since this is what did well, so that's where we'll be talking about split testing and another video where you're comparing how different pins are doing against each other to help you optimize your future pins based off previous results. All right, so that pretty much wraps it up for this tailwind tutorial. It was pretty in-depth. I think I explained things as clearly as possible. There's lots of other tutorials on YouTube. You can always go check out if you have questions. It's going to be a little bit of a learning curve to use this tool, but it's pretty simple. Again, you just installed the Chrome dashboard extension. That's step one. Once you've signed up for your account, and that's going to allow you to hover over pins on Pinterest and quickly save them for later to your drafts. And then you're going to be able to bulk schedule them. Shuffle up the schedule so that it optimizes a good mix of your pins, verse other people's pins. And then the rest of these tools are pretty much analytics tools to show you which pins are doing well. How many boards are getting the most read pins? Which boards are performing the best in terms of engagement and viral orality score. So you can check out all of those different analytics that tailwind offers in their basic plan. You can also add multiple accounts, but you're going to have to pay the full subscription price for each of your accounts. So I've got four or five different accounts right now I'm using but I'm paying a 120 bucks a year for each account. So it's racking up for $500 a year for all those different accounts. But for me the payoffs worth it because it saves me time and all those accounts are earning money. So it's kind of paying for itself in a way. But again, to sign up for talent, you can just come over here, type in the URL, ask Nick foil.com slash tailwind. That's my affiliate link. That's going to help us both get credit. So you can start off your account with a free month of tailwind and it's going to send me a $15 affiliate referral fee. And then you're going to sign up using your 999 a month. They're actually going to give you even a free trial, but I'm guessing on top of that, they're gonna give you a second month free as a result of using my affiliate link. So that's the Tailwind Schedule tool to help automate your Pinterest pinning. The big reason to use it is for the analytics as well as to schedule pins so that you can save yourself time. And you don't have to be on Pinterest every day trying to grow your following and get re pins and pin new content. You can just bulk, upload a bunch of content at once to a secret board, and then you can use the Tailwind tool to schedule it out so it gets read pinned at later dates. In addition to repenting other people's content that you're saving to your boards.
16. Tailwind Analytics Tutorial: Track Pin Performance: Okay, in this video, we'll be covering Pinterest analytics. And this tool called tailwind is very useful for quickly looking at data and analytics related to your Pinterest account. Now in this whole module, we've got four different videos. Two of them are geared towards Pinterest analytics. One of them was looking at Pinterest analytics directly on your Pinterest account. And then if you've got this third party tool called tailwind, you can also see some key analytics that you won't be able to find on your actual Pinterest Analytics account. So that's why I use a combination of the two. And then in the next two videos, we'll get into website analytics where you could track what your traffic's doing on your website. So we'll talk about Google Analytics and clicky Analytics. So here we are in the Tailwind dashboard. I've already done a full tutorial. You may have already watched walking you through how to use Tailwind, how to schedule pins with it to save time and automate your Pinterest traffic. But this video is just geared towards the analytic side of this, this third party app that you can use. So tailwind right here on the homepage gives you a quick summary. How many red pens you've gotten in the last week, how many domain pins you've had in the last week. And it shows you kinda some of your recent pins and followers. So in this case I'm losing some followers because I've been cleaning out my profile had been deleting boards that maybe had some followers that weren't following my whole account. They were just following those specific boards. But either way, it deletes followers whenever you delete boards that are falling or people that are following those boards. So that's a quick summary overview you can quickly look at. And then if you want to get more detailed, I always come down here to track your brand page and I will get profile performance. So this shows me again over the last seven days, I've lost 12 followers do to deleting boards, deleting pins. And I've shrunk my pinning down from 700 and some down to 614. So it shows that I've gone backwards in the last seven days. 65 pins, pens, I've gone up to 121 reopens in the last seven days. So that's good. The more red pins you get compared to the pins you have, is going to calculate your Vitality score, which is shown down here. And then comments. It shows in the last seven days I've had no comments. I've got 15 all time. And you can get a breakdown day-by-day follower growth for these two charts here. So now these metrics down here, you can see my virality scores, Ben surging and I think it was like 6.2 and then it went up to like 6.8 and now it's up to 7.6. So it's saying this is a new 30-day hi. My engagement score has been spiking from 20 up to 21. Now it's up to 24. So this is a new 30-day high engagement rate, used to be around 46, 47 percent, and then it jumped up to 51, and then now it jumped up to 66 percent. So all of these things go on up, are really good. You know, shows that my virality, pin, virality is getting higher engagements getting higher. And that's due to how it tracks these metrics. So it shows you the formula right here, repents per pin. On average I'm getting 7.6 repents for every pen I post to my account. So that takes your total repaints and it just divides it by how many pins you have. So since I've been gone through deleting pins that are underperforming, that got no red pins. And I'm deleting boards that were really crappy, that had hardly any pins, get read pins. Instead of going through wasting time trying to delete every pain. I just deleted the whole board to try to quickly delete all those pins in one step. So I've knocked down my pins and I've only kept the pins that are performing well. And so that's how boost my metrics down here. And it's, you know, we're pretty confident that Pinterest looks at the same metrics to decide how relevant your account is. If they see that you're getting a high engagement rate on your pins, then it tells them that your Pinterest pins must be important if, if people are taking action. So then that's going to give you the edge when Pinterest starts ranking your pins in their search feed over somebody else's so that the higher you rank in the search field, the more likely it is your pins will get Found, get clicks, get read pins, and you know, you could drive massive amounts of traffic. So by deleting underperforming pins, I've been able to boost my metrics. And if I go ahead and get into my Pinterest account, I will show you that my average monthly views has started to go back up for a while. It was declining. Now it's going back up. So here it is, a 156 thousand monthly views, I think at 1 it dip down almost to a 120 thousand. So it started at 1, it was all the way up almost 300000. So it's still about half of where it used to be. Back at my height when I was getting tons and tons of traffic from Pinterest. But that started slowing down. And again, that was because I was just randomly pinning lots and lots of pins every day with no real solid purpose or strategy. So that was watering down my account and that was hurting my virality score, hurting my engagement score, my engagement rate. A lot of those pins never got read pins. So they were underperforming, which was hurting, you know, my account in the eyes of Pinterest. And so my pen stopped getting seen as good as they used to. And that cut down my monthly view rate from like 300 thousand down to almost a 120 thousand. So I didn't really freak out because, you know, I was focusing on some other brands of mind, kinda neglecting my golf brands. So once I started going through deleting pins and really focusing back on my golf brand. I'm starting to see it go back up now. So, you know, I think I finally kinda crack some kind of strategy that Pinterest does look at these metrics. I think these metrics are actually really important because I've noticed that when my metrics we're a lot worse than this, that's when my account was starting to do bad. And then when these metrics are really good, they're really high. That's when you start seeing that growth on your Pinterest account. So I think these metrics secretly tie into Pinterest algorithms, but I'm still testing and I'm still running some experiments. And you know, as I learned more, I'll be updating you guys with future videos in this course. So that's where the, you know, the algorithm module, the algorithm section in this Pinterest course, you can learn more about the algorithm changes over time as I update new videos in that section of this course. All right, so that's the profile Performance Overview. Then you can get more detailed look into your boards. So this is where I pulled analytics to try to figure out what boards were doing very bad. And I was able to delete those boards. So again, you look at how many pins you have for that board. So I've pinned to a 197 times. So this board, it's gotten 4,084 pins. It shows you that in the last seven days I've added ten pins to this board, and I've gotten 63 new red pins from this board. And then it shows by rowdy score. So it takes your read pins, divides it by your pins, and it's got a 20, 0.73. So on average, these pins in this board get repeated 20 times. And that's largely due to a couple pins that really took off. You know, a couple of pins go viral and they get hundreds or thousands of pins. That's going to help add a lot of the red pins to this total right here. And that helps boost your total board virality score and engagement score. So this board should be ranking itself in Pinterest. So not only can pins rank and Pinterest, but your boards can rank and Pinterest and your profile can rank in Pinterest. Because when people search different terms, you know, when they search the term golf, Pinterest is going to give them the option of searching by pins, searching by boards, or searching by people related to that search term. So that's a good way to try to rank boards is to keep that virality score up for the entire board. So I went through here and just looked at the virality score for my different boards. And I went down here to the bottom, to the ones that are 0 or they're really low. So these ones are really low and they've only gotten seven read pins five read pins nine reopen. So that's why the score is really low because I've got 20 to 30 pins in each of these boards, but most of those pins are not getting repaid. So that's hurting my engagement and hurting my virality score. Engagement back here under profile performance. Just to clarify real quick again, this, this bar over here says percent of pins with at least one red pen. So 66 percent of my pins now have at least one raping. So those boards that are underperforming, they aren't getting read pins, Those are the pins I can delete and that'll help boost that engagement rates. So the next step, if I go in and delete all these pins that aren't getting repaint, my engagement rate might go up to 70 percent or 75 percent because now I've just deleted pins that didn't have any red pens at all. So that helped increase the percentage of pins in my account that had at least one red pin by deleting old, outdated pins that don't get any red pins, don't get views, etc. So that's the big one right there. Weekly summary to quickly look at a summary, go to here under track your brand to look at your profile and board insights to figure out how your pins are scoring. Then if you want to optimize your content, they've got the pin inspector or monitor your domain. You can kinda just take some inside look at how your domains doing. So we'll go ahead and click this one. I can see that in the last seven days, a 170 different people on Pinterest found different pins of mine. So that's resulted in 241 reopens of my content from my domain. So that's, you know, that's a 170 people to 40. So that means some of these people are repenting multiple pins of mine from my domain, golf practice guides.com. So this is talking about just pins that are linked to my website. So whenever I upload a pin in the URL, I put in a blog post back to my website. Then Pinterest can read that pin. They can scan it and see that it's connected to my domain golf practice guides.com. And so that's what it's tracking here. It's shown how many pins back to my website or getting read pinned by people and how many impressions my domain pins are getting. So any pin that's linked to my website is getting seen 90 thousand times over the last seven days. So that's pretty cool and it shows you kinda trending over the last seven days. You know, the bigger the picture of the more it's trending. So this one's gotten pin seven times, five times, five times. So these are all the different pins doing well. And then if you upgrade to the premium plan, you can get some more detailed data. But I'm just on the basic plan where I pay $10 a month just for some basic data. So that's kind of a quick summary overview of the Tailwind analytics. The biggest reason to use Tailwind analytics is to monitor your brand. So looking at your virality score and looking at your engagement rates, and then looking at your board insights to see which boards are doing good, which boards are doing bad. And that can help you go in and delete pins and boards that aren't doing so hot to try to boost your profile scores. And that should help you start ranking higher in Pinterest.
17. How to Get Pins Showing in Pinterest Search: Okay guys, so your next question that you've probably been thinking of is, how do I get my pins to get found on Pinterest? How do I get them ranking? Get them seen by thousands and thousands of people so that you can get clicks back to whatever your pen is linking to. Whether it's linking directly to an affiliate product or your own product, or whether you're sending somebody back to your website, to a blog post or landing page to capture their lead. Or maybe you're trying to get them on your email community so that you can market to them through email marketing. So there's lots of different uses for Pinterest pins. But now how do you actually get people seeing those pins and clicking on them? So that's the whole part. Now we're going to be getting into is traffic strategies and traffic growth using Pinterest. So nobody truly knows Pinterest algorithms, but a lot of marketers have done experiments and tests and they've been able to figure out some things that they found to be effective. And obviously these things can change from year to year as Pinterest updates its algorithms and its search feed function. So right now, Pinterest is using a smart search Feed algorithm. So basically what you wanna do when you upload a pen, Let's start with the pen itself. So I've got a checklist PDF that you can download that will be included with this lesson. So the first step is when you're building your pin. You might have seen the video earlier about using Canva. You want to give the image a title that's got different keywords. So whenever I am uploading a pin on to Pinterest, let me go ahead and go over here to Canvas for you to show you. But whenever you're uploading a pin. So if I go here to upload an image, and I go click on this Upload Image button and then it uploads my image. So here you're going to see the image file name, right? So it says golf balls for beginners, tips dot PNG. So that is the file name that I gave it when I was over here in Canva designing my image. So whenever I get done building out my viral Pinterest image using the viral Pinterest image checklist. Then you've gotta go up here to the title bar where it says to rename your design. So a golf balls for beginners tips. So that's the image title. When I click Download, it will download that as the image name. You don't want to have the image name be those random numbers where it says like IMG, zeros, zeros 71, you know, whatever random number, name and gives it, you want to customize it using some keywords. So now when I upload it here to Pinterest, pinterest is going to scan the name of my image and they're gonna see it says golf balls for beginners tips. So it's going to decide, okay, this image must be about golf balls. It might be golf tips, that might be golf tips for beginners. Seeing these different words here in the image title, it gives it an idea of what your image is actually about. Then when you. Put in the URL, that can also be an indicator. So if I was linking this to one of my golf blog, so if I was typing in golf practice guides.com slash best golf balls, Let's say that was my URL. Then it's going to be able to probably read this URL and kinda get an idea of what, what the blog post is about and how it relates to the image. It's also going to pull the metadata from your blog post. So that's where earlier in another video lesson we set up Rich Pins. I walked you through how to set that up. Because Pinterest is going to pull the metadata. So it's going to look at what your blog post title is, what the Meta description is for that post. And it's going to pull some other important information from your blog post. And that's what it's going to show on Pinterest. And for visitors that are looking at your pin. But it also tells Pinterest, you know, what you're linking to by looking at what the blog post title is. So from there, you've already given Pinterest a good idea, a good start about what this pin relates to based on the image name or the image title and then your blog post title. So once we upload it, then from there it's going to want us to pick a board and a give it a description. So that's where you're going to want to select the board that it's relevant to. Because again, Pinterest is going to see what board is he trying to put this pin into? So when I put it into golf Gifts, then that tells Pinterest that this pin is related to golf because that's the title of my board. And then if I click on my board, I'll open it up and show you your boards also have descriptions. So I'm gonna go ahead and update this description. So when you click the little edit symbol, Here's my board name, golf gifts. So that tells Pinterest. Kinda pins are going to be going in this board. You can also give it a description. So I can use different keywords that I want this board to rank for in Pinterest. So Gough gifts, Golfing accessories, golf equipment. We could do golf balls, golf clubs, all kinds of different keywords, all go and update it more later, but you get the idea here, so we'll give it a description that's going to help tell Pinterest what kind of pins are going in this board. And it also is going to look at the board name. So from there, when you go to upload pins to this board, they're going to look at your board information and that's gonna give them an idea again what the pin is about. And then lastly, when you're uploading your pin, it's going to ask for a pin description. So that's where we could stick in some more keywords. So here I put here the best brand of golf balls for beginners to hit the ball further and get more role. So again, they're going to look at the description, they're going to look at the board. They're going to look at the website, the image title. They're going to look at all these different things. And if the word golf balls keeps popping up over and over and all those different, those different areas that you can put in keywords. Then Pinterest now has a really good idea that this pin is obviously about golf balls. So here in the search field and somebody's going to search golf balls someday. So when they search golf balls, Pinterest is going to pull up all the pins that are most relevant to that keyword phrase. So as we start scrolling here, we'll see if any of my pins come up. If I've ever used this keyword before, which I don't think I've ever used it before. So none of my pins are showing up right now at the top of the feed. But if I type in golf Shipping tips, I've actually tried ranking pins before for this keyword phrase, doing the exact same thing I just showed you. So here's two of my pins that show up at the very top of the feed for the term golf chipping tips. So I did the exact same thing. You know, I gave that key word in the image title for both these images. And then in the description, I used the phrase golf chipping tips here. It also pulls the metadata. So this is linking back, like I said to one of my blog posts. So here's the title of my blog post on my website, six chipping tips to improve your short game scoring. So it was able to see the words chipping tips and the blog post title. And then in the Meta description that shows up on Google that I optimized and my blog posts for it pulls that and it says six chipping tip. So all these different ways that I stuck in the keyword, it tells Pinterest what it's about here it is, it's ranking up at the top of the feed and that's resulted in lots and lots of clicks. You can see 763 pins. This pen has gotten, and then this newer opinion has gotten 36 reopens. So once you realize a pen is doing really well, you can go ahead and create multiple pins. That way you could try to get lots of pins driving traffic back to that one resource. So I've gone ahead and created probably four or five different pins that look different. This one is doing the best so far, but here's another one that's doing well ranking high. And then if we scroll down here, I'm sure you'll see some other pins of mine. So ten amazing short game drills. We've got the 10 best short game drill. So by creating multiple pins here it is again 216 pins. By creating multiple pins for that same blog post, I'm able to drive lots of traffic back because you never know which pin is gonna do the best. So that's called split testing. We'll get into that in another video. But by split testing and you can see which pin does the best and then you can create future pins that are similar to that one, since that's the one that did the best. So that's, you know, the little gist of how to use Pinterest. The platform itself in terms of trying to get your pins seem get them ranking. So we talked about the, it starts with the image title when you first design your graphic. And you also want to have an engaging, good-looking image. But in terms of Pinterest actually ranking higher in the feeds, it starts with the image title and then the image link, the blog post metadata if you're linking to a blog post. And then the board, the board description, the board title, The Pin description. So all of these different factors help to help Pinterest what your pins about. And then from there, there are some other things that you can't control. So those are the features you can control about your pin. The things you can't control is engagement. So once your pen starts getting heavy engagement, so lots of people clicking on the Pin, lots of people going to the website that it's linking to, clicking the link. And lots of people saving, repenting, commenting, all these different actions people take on your pin. Is called engagement. So the more engagement your pin gets, the more popular it is in the eyes of Pinterest. So this one that's gotten 703 pins, obviously it's ranking up there with this other one that's gotten 5000 read pins. This one happens to be a promoted pin that somebody's paying advertising money. So that's why it's showing up here at the top of the feed. But otherwise my pen would be showing up second to this pin that's got 5000 read pins. So pinterest will look at engagement again, that's out of your control. You have to just split, test, create multiple different design pins for the same resource product article, whatever you're linking to, whichever one starts taking off doing the best. That's how you can create more of those in the future. So I can create more of these style pins in the future since this is the one that took off and did real well. But since it took off, It did well, it got lots of engagement. Pinterest now ranks at high for this keyword term golf chipping tips. And that's sending me lots and lots of traffic back to my website where they can read that blog post and then it links out to different products and courses. So that eventually funnels people to the product page where I end up getting customers as a result of this pin on Pinterest. Alright? And then some other tips you can do to help get your pins seen, get them clicked. So we talked about the things you can control when you're optimizing your pin for keywords. And then we talked about some engagement things out of your control. So one final tip you can do is back on your website. So let's go over to golf practice guides.com. What you wanna do is you want to install the Pinterest Pinot button plugin on your blog posts. So if I was to go into an example blog post here, how to chip a golf ball. I've already installed a pennant button plugin. So anytime somebody hovers one of your images, if you look up here in the left-hand corner of the image, it's got the little Pinterest save button. So there's different plugins for this feature. You can just type in Pinterest pin button into your WordPress account. It'll pull up a list of plugins. I think Pinterest also has their own Pinot button you can customize and use, but I went ahead and just use the WordPress plugins. So they've got different ones. This one's kind of a small button in the corner. I may in the future look at some other plug-ins because I think there's one where it's like a big button that just takes over the image and pops up here. This one kind of kept out of the way and it's kinda small and hard to see, but it's still there so that people can click that Save button and there'll be able to save this image to Pinterest. So not only are people on Pinterest coming across your pins, but people that are on your website reading your blog articles, they'll come across images that they might find useful to pin on Pinterest. And you can kind of tell them to pin it by having that option there in the left-hand corner. So that's gonna get people sharing your pins over on Pinterest. You can also add the share button. So if you look down here, the social share buttons. So let me go ahead and find that golf chipping tips article for you. So if I type in my brand name, I'll be able to find it in Google real quick. But by having this little social Share button, you know, people are more incentivized to click on that pin at button to share it over to Pinterest. So that's going to help people sharing it over to Pinterest. So six chipping tips to improve. So that's the article that I was just shown you over here on Pinterest that's showing up in the search field. It's ranking really high. It's gotten 700 reed pens for this pin, but I created multiple pins. So when we come back over here, you can see I've got over 2000 shares for this one article since I created multiple pins for it. And then a lot of people repeat it to their board. So then their followers see that pin and then they repent and it just goes viral. You know, everybody sees the pin show up in their feed, so they read pin it and then all their followers see it show up in their feed so they repeat it. And it's just this exponential curve of going viral as more and more people come across this pin and share it. And that's what helps it rank then in pinterest smart Feed algorithm to get at ranking in the news feed. So that's what you could do over on your blog posts. You can add the social share buttons to try to get people to click them to share. You can add the little Pinot Hover button so that when they hover an image that can have the option. And then what you can do at the end of your article is upload the Pinterest image itself into your article. So here it is, the one that's ranking really well. I put it in the end of my articles. So if you want, a lot of people will put it up here at the top, at the beginning. And they'll give like a little intro paragraph. Then they'll stick in their image there and you give a call to action. I went ahead and put it down here at the bottom of my article. So it says pin this photo I wrote in a call to action. So when they get done reading, they'll see pin this photo. And it gives them the option to pin this photo. So when they hover it, It's got the little pin button there, or they've got the social share buttons right below it, so that makes it easy for them to pin it. All I've gotta do is click this button and it's going to pull up all the different photos that you used on your blog posts. So these are all the different images I stuck into this blog post. They can find the one that I was just asking them to pin. There's the little Save button they click that it opens up their Pinterest account where they can pick a board to save it to. So that's another thing you can do to help get more engagement on your pins, and that'll help boost its ranking in the Pinterest feeds. That way when people are on Pinterest searching different terms in the search bar, the pins that, you know people are sharing the most engaging with will be the ones that start showing up first. And it'll help you rank your pins higher. So that kinda wraps up this video on the different tips that you can do to optimize your pins to try to get them ranking higher in the Pinterest smart Feed algorithm. Again, nobody truly knows what works, but if you do a combination of everything that we just talked about in this video, you're gonna give yourself the best possible chance to rank your pins high. And again, it's a mix of three different things that we just went over. You might be able to optimize your pin for all the different keywords in the world. But if you're not getting the engagement and the red pins, Pinterest won't rank it because you know, there's lots of other people out there optimizing their pins for those same keywords. So that's only step one. And then step 2, Pinterest starts looking at engagement, trying to see which pins are the most popular, that are getting clicks, that are getting read pins that are getting comments. So that's where we start talking about step 3, boost your engagement. And you can do that by adding the pins to your blog posts so that people can save them from your blog post to their Pinterest account and adding social share buttons at the top and bottom of your blog posts, or as a floating bar down the left-hand side so that people can click those share buttons and share those pins for you on Pinterest. And by doing a combination of everything, you're going to start seeing your pins ranking over time.
18. How Pins Can Get Found in Google Search: Alright, in this video we're going to be talking about Google search. So this is Pinterest SEO part to Google search. So Google is a search engine that sends millions of people to different websites, everyone. So you've got millions and millions of people that come on to Google each month typing in different search phrases. And then Google's job is to bring up the most relevant website pages based on their search terms. So Pinterest is powerful again, with Google search, not only can you rank your pins on Pinterest, but your pins can also rank on Google. So you can get people from Google coming to your Pinterest profile or to your Pinterest pin pages. And then that's how they'll find your pins. And that'll get you more views, more clicks, more red pins. So here's an example. I typed in six golf chipping tips pinches just to show you how pins can rank in Google. So by typing in the word Pinterest, that helps bring up a bunch of different Pinterest websites. But if I weren't a typed in Pinterest, there's different search phrases people could type in where Pinterest will rank sometimes in Google, but in this case, I typed in the word pinterest just to make sure that it brings up rankings I have to do with Pinterest to show you an example of how those links can still rank in Google. So here they've got the best 25 chipping tips, ideas on Pinterest. So this could be a phrase somebody typed in and then they would click the link that shows up first. So it's going to open up basically all the different pins related to chipping tips. So it just punched in that search term into Pinterest. So here are a couple of my pens are shown up here, the six best chipping tips. I've got a blue one and a clear one. And then I've got a, another one that's shown up here that's green, another one here that's blue. So a lot of my pins are shown up there. But then I can come down here and I can see that my actual pen itself, because it's got the little pain with all the code after it. There's actually ranking third. So these are like like group pages that got lots of pins. This is an individual pin page. So I can click this link and open it up and it'll actually take you to my individual pin page itself. All right, so once they click on that link on Google, they get taken here where they can look at my pin. They can read about it. They can read my description, that can read the metadata that it pulled from my website. Since I have Rich Pins setup, they can click the Edit button and that takes them to my website, sending me website traffic. Or they can click Save to repent. And that creates read pins. But this also boost my engagement score, which will help it maintain its high ranking in the Pinterest search feed. All right, So how do you get these pins ranking here in Google? Well, it goes back to kinda what we talked about in Pinterest SEO Part 1. All the different things you can do to optimize your pin for different keywords. So obviously in my blog posts that I'm linking this pin 2, I've got the article title with the term chipping tips, which you can actually see right here. My article itself has actually ranking right here. So not only do they bring up Pinterest pin results, my article also pulls up itself for this search term if somebody was to type this into Google. So by having chipping tips in my article title and linking it to my PIN, they look at the metadata of your article to kinda help understand what that pins about. And that'll help it rank. And then again, you know, when I upload my pin, I want to make sure the image file name has the term chipping tips in it. I want to make sure my description that I write here has the term chipping tips in it. The metadata of my article has the term chipping tips in it. So all these different things can help tell Pinterest what it's about and it also helps tell Google what it's about. So now Google can just grab, you know, since the Pinterest title is six chipping tips to improve your golf short game. Then it's able to pull that title and stick it here in the Google search results. So by optimizing your pins, you're not only going to have them ranking better in Pinterest, but they can also start ranking in Google, sending you search traffic to that pin or to your website through Google. So make sure to optimize your pins as best as possible. If you thought that, you know, Pinterest feed, you're never going to rank. So why is it worth it? Well, you never know you could rank on Google, so you might not rank on Pinterest, but you could rank on Google. So you might as well optimize those pins because you could rank for both, you could rank for one, or you could rank for neither. But it's worth at least attempting because you never know how it's gonna turn out. So that concludes this quick video on Google SEO. You know, basically just optimize your PIN using all the tips from part one. And it'll automatically help you start ranking pins here in the Google search engine.
19. 3 Strategies to Promote Product Pins on Your Website: Okay, In this video, we're going to be talking about how to share your pins and promote your pins on your website. So if you check out our other video modules in this course, you're going to find the video lessons that walk you through how to set up a website, a WordPress website, or a blog. That's pretty much an instrumental piece that you need in your online business as an affiliate. Even if you're promoting other people's products and not your own, a website is still an amazing tool and resource that you need to promote those products into increase your affiliate income. So once you've got that website all set up, one of the plugins you must install as a social media share plugin. So I like the social warfare plug-in. So if you type in social warfare into the plug-in search bar, it's going to pull it up. So right here, it's called social warfare. You'll click Install and then you'll click Activate, and it will activate that plug-in for you. So under your WordPress dashboard, if you scroll down here, it says plugins, installed plug-ins and add NAOH. So you'd click Add New, then you type in social warfare. You'd find this plugin, install it, activate it. Now when you go to your Installed plugins page, you're going to see all the different plug-ins that you've installed. So social warfare will be there. And you can check out all the different plug-ins I'm using to run my website. I've actually got a separate video over on my YouTube channel if you want to check it out, where I did like a tutorial walking you through all of these plug-ins that I use to run my website. But these are all the different ones that had been installed. Blue means they're active, white means they're inactive. And you can also see here it says Activate, so it's inactive, deactivate, so it's obviously active right now. So social warfare, you can click on settings and it'll open it up, or you can find it over here. It'll create its own little menu bar and the WordPress column. All right, so once you click on settings, it'll open up this page here where it's got all these inactive social icons. So all you gotta do is drag them up here to active, the ones that you want to show up on your website. So I'll go ahead and get the page open and we'll go to in a moment. But I went ahead and just activated all the different options because you never know your traffic might be heavy LinkedIn users, they might be Google Plus users. And then you've got your popular like Twitter, Facebook Pinterest. For sure You want the Pinterest one. Then if you're trying to get your, your articles and your pins shared on Pinterest to get your engagement score up, get more clicks back to your website, more reopens, and then you've got the other options here. So go ahead and activate the ones that you want and then share counts. You can pretty much make sure these are turned on. You want button counts, individual button counts, and you want the total count. So this is kind of a cool feature. Let me go ahead and let's find that article again, six, chipping tips, golf practice guide. So this is one of my most shared articles and I'll show you what the social warfare plugin looks like. So. Right down here, the social warfare plug-in puts this little bar and down at the bottom of the page. So it shows up the whole time as they scroll. And then it also sticks it in at the top of the page and at the very bottom of your blog posts. So in the meantime, while they're scrolling, it'll show up here until they get to either the top or the bottom, then it disappears. And then you can see here it's got individual share counts. So 2k, 20, and then the rest of these haven't had to share yet. And then it totals them all up together. So if you had maybe 10, 10, 10, it would show 30 shares right here by adding them all together. So that's what total counts is. And then you can set the positions. So I put both above and below, both above and below for everything. And I turned floating buttons on for everything. So you can go ahead and customize the settings as you want for pages I put just below content, but blog posts I've got both above and below the homepage. I've gotten just below the content. So that's everything. Because what it will do if you put above and below is it'll stick it in here at the top. So on my homepage, I didn't want the social share buttons showing up at the top of my homepage because of the way I designed my homepage. But at the very bottom of my homepage, I don't mind this bar showing. So in the meantime it'll float since I have the float settings turned on up here. So those are the different settings for displaying. Then you've got Styles tab, we can click on it. It'll change decimals or alignment. So you can kinda customize those. We've got floating turned on at the bottom of the page, but you can also put it off to the left side or the top. But I decided that when people scroll down my pages, I want the bar to show down here and float here at the bottom. Okay? And then we've got social identity and advanced settings that you can check out. There's nothing really too much to customize there. So that's the social warfare plugin. And I believe it's one of the best plugins, the social share plugins out there that you can use, but there's lots of other social share plugins if you want to check others out. But a lot of Pinterest users will tell you that this is the best one for helping you get more shares on Pinterest. And I like how it totals everything up so you can get a total share so it shows credibility when people come to your blog post and they see, oh, this has been shared lots and lots of times. So that helps improve the credibility or authority of your blog posts that if lots of people shared it, it must be a good resource worth reading. And that'll help people, you know, stick around and it'll lead to kind of a momentum effect. You know, if people see that this has been shared a lot, then they're more likely to want to share it to, to kinda contribute to the sharing chain that's going on. So that's the social warfare plug-in for adding social buttons to your website to help you share your pins. And then we also discussed the importance of putting the pen itself, embedding the image into your blog posts. So down here at the bottom of my blog posts, I've embedded the image. And I gave a call to action pin this photo on Pinterest. So that tells people here to click on this image and share it to their Pinterest account. So they can either have the little Pinterest extension installed in their Google Chrome desktop browser. So all they could do is right-click and it'll have the little Save button there since it's part of their Chrome install. Or they can come up here and click the little pin button and it'll allow them to easily save the images on that page. But the Pinterest specific plugin that will actually help you get more repaints and shares on Pinterest. In addition to this button down here is the actual hover image pin button. So now anytime somebody hovers an image on your blog posts, this little button pops up here in the left-hand corner. Or if you use, there's different Pinot button plugins. Some might pop it up in the center so that it's hard to miss. But this one that I use, it pops it up here in the left-hand corner. So they can just simply click that Save button and it'll take them over to their Pinterest account where they can select a board to pin this pin two. So that's why I give a call to action, pin this photo on Pinterest, they go to hover the image and they see the little button there, making it easy for them to quickly click it, save it. And now you've just got yourself a repayment for this blog post and this image. So let's head in here to the WordPress dashboard again, back here under the plugins tab to the Add New button. And like I said, there's going to be lots of different options for Pinot buttons. So let's go ahead and type in just a pin button and see what comes up. All right, and here's the one that I'm using that popped up first, it's got over 30 thousand active installs that had a 4.5 star review. It says Pinterest, pin button on image hover and post. So pin your WordPress blog post pages, images with Pinterest plugin. So you can click on More details and read about it. But basically whenever you're looking, you're looking for the plugins where whenever somebody hovers an image, it creates a little pop-up pin button. So we can look through here and highlights images on hover and adds a Pinterest pin button over them. So let's go ahead and click on More details to see if they've got any images that you can look at to see what it would look like. So sometimes I've got over here called screenshots. So here's our test image. And then as it shows that when you hover, It's got a little white button this time with red Pinot tax and it shows up here on the left hand cover. So it looks like it kinda blurs the photo and makes the button show up so that people can easily tell that something happened when they hovered the image. And now that pin at button pops up and makes it easy for them to click Share so you can check out the different options. There's lots of different plugins that will do that feature where you can hover images and a button pops up. This is the one I happen to be using. All you type in is pennant button into your search bar. And it's called the Pinterest Pinot button on image hover. And then you can look at the plugin person that runs this plug-in called WebAdvisor. So that's the person that you would look for if you're trying to find the exact same plugin that I'm using. Guys. So that wraps up this video where we talked about the three major methods to promote your pins on your own website. Number one, include lots of images in your blog posts so that when people hover them, they can save those images to Pinterest. And that'll help these blog posts get more shares on Pinterest driving more traffic back to them because then there's going to be people on Pinterest that come across these images. They'll click on them. They'll come back to your website and you'll get new traffic as a result of other traffic who helped to refer new traffic to you. Then you've gotta have that all important, social share buttons, polo game called social warfare. And that's going to help add some credibility to your blog posts as well by seeing total shares. That's going to incentivize people to click these buttons to share it to their social media accounts. And that's going to drive new traffic back to your website from the people that followed, those people that are sharing your content. And then step number three is to add a Pinterest photo and call to action in your blog posts somewhere. So I put mine at the bottom here, giving them the Call to Action pin this photo, you could say, Hey, check this photo out, pin it, please add some kind of call to action that you want to customize. But I was direct just pin this photo on Pinterest, installed my image here by uploading it into WordPress and put pasting it in here. So now whenever they hover, that plug-in that I installed allows them to quickly save it. Or some people might have that Kennet and extension already in their Google Chrome browser, so there'll be able to pin it that way, but at least you're making it easy on them by giving them the hover image plugin feature. So try those tips out and you'll start seeing more social shares on your blog posts, on your images that are in your blog posts. And that'll start driving more and more traffic back to your website, where then you can promote some kind of product in your blog posts. So you can see here, I've got some other images, some other links that send people over to my product pages, my store pages. So first I drive him from Pinterest to my blog post where I can give them helpful tips, kinda warm them up. And then eventually they make it their way down here to these different product images that take some to my products. And that's how I get customers on, through to my blog, through to my product pages. And I start making money by using a web site rather than just using Pinterest by using Pinterest plus a website plus email marketing, you're going to have the trifecta strategy to blow up your affiliate business and start making lots of money.
20. How to Set Up Rich Pins: All right, Now that you have a business account setup for Pinterest, the next thing you wanna do is set up Rich Pins. So over here on ask Nick Foy.com, I've written a blog article on how to set up Rich Pins. So we're gonna start off walking me through this article. So the first question is, what are rich pins? So Rich Pins are simply Pinterest pins that have your website name and icon displayed underneath the pin image, which easily tells users who the pin source is, which is you. So if you're still confused, you can click the link to checkout recent pins from my ask Nick Foy account. But here's an example picture. So with a Rich Pin, it's going to show your profile icon. It's also going to say article from and then who it's from. So it's going to give your profile name. Then you're going to have the read IT link where they can click to check out the article. And it's going to pull the Meta description from your blog post and show the meta-description here. And then when you go to upload the pin and you put in a pin description that'll show up down below in the comments section. So this is all the information of a Rich Pin here that you won't see on normal pins. So it makes it nice because users can quickly see who, who sourced the pin. And the Meta description tells them a little bit about the article. So to set up Rich Pins, it's not very difficult. This should only take about five minutes to do. So first, what you need to do is install the Yoast SEO plug-in. Now, this is important because Pinterest requires you to add Meta tags to your website in order for it to pull the different metadata here. So by having Yoast SEO installed, it's already an amazing plug-in for optimizing blog posts, but it's also going to help optimize your pins. So inside the WordPress dashboard, you're going to need to go to Plugins, go to Add New and search, Yoast SEO, and then install and add it to your WordPress site if you don't already have it. Once you've got it installed, it'll appear right here in your dashboard menu. So you can come here to the button that says dashboard. And it's going to open up this page here. Now, what you need to do next is go under the features tab and make sure that advanced settings is enabled. The advanced settings include site widgets for your titles and Meta descriptions, social metadata, sitemaps and much more so by having this enabled, you can now have social metadata and Meta descriptions for your blog posts. So back to the tutorial article. That's what you're going to read here in step one, it just talks about how to download the plug-in. It gives you a link if you want to access the plug-in and then upload it into your WordPress site. And then it shows you how to go in and enable it. So we've already done that. So once you've made sure that this is enabled, next, you need to go to the Rich Pin validator. So let's go ahead and open up this link. And it's going to take you to this page here, or it tells you how to verify for Rich Pins. So first choose any page on your website that you've added metadata to. Enter your chosen URL below and click Validate. So going back to my website, here's a blog post that I'm going to be using to verify my website. So for starters, when you come down to the bottom of the blog post, you're going to find the Yoast SEO plugin. So here it is, Yoast SEO. And you're going to see the keyword analysis where it basically tells you all the different things you can do to optimize your blog post for Google. But you're also going to find here where it says Edit snippet. So by clicking that it's going to create a drop-down menu. So here is where you can add in a specific title. It's normally going to just pull the title that you entered above for your article. But if you want to customize your title, you could type it in here. Then you're going to have the slug, which is the URL, and then the Meta description. So here's where you can write in the Meta description. So I wrote in, in this Ultimate Guide, you'll get step-by-step instructions to set up a WordPress website on Bluehost and 20 minutes. So I wrote it in this whole meta description. And then when I published my blog post and I set up Rich Pins, that's where we saw that the Rich Pin pulled that meta-description in this image here. So here it is in this Ultimate Guide to get step-by-step instructions for setting up a WordPress website. So that's the exact meta-description that it pulled from my blog posts. So that's why the Yoast SEO, a plugin is important to have downloaded and installed in order for this to work, right? So now that you understand that we can come back to the Rich Pins validator. So in this case, I'm not going to be able to pull URL yet because I need to add a URL that's coming from my golf site since we're validating Rich Pins for my golf account. So all you gotta do here though, is if this was for the ass connect foil account, I would just have to copy paste this blog post URL. I would come back in here, enter the URL and I would click Validate. And then it's going to go ahead and check to make sure you've got the metadata setup and it'll go ahead and confirm. And then all you're going to have to do is click Apply now in the next step. So coming back here, Let's move on to step three. So once you've entered and click Validate, then as I mentioned, step three, you just hit Apply after validating, it'll say your pins been validated, click Apply now and you're going to have to wait a few days for Pinterest to check your application. Now that you've been verified, they're going to finally approve you. So in a few days, you should be verified and you'll have Rich Pins set up. And then you're going to start having your pins show up like this one where you've got the icon article from, and it pulls the meta-description from your blog post. So that wraps up this tutorial on how to set up Rich Pins. Again, you can come to the website here to find this article also linked to it nearby this video for you. And then at the end of this blog post, you're going to find a free opt-in gift here I'm giving you for joining my newsletter. So when you sign up for my e-mail community, you're gonna get access to this cheat sheet here, which gives you 10 steps on how to boost your Pinterest traffic. It'll help walk you through all the steps to optimize your Pinterest profile so that you're getting your pins seen and your profile gets more followers, and you get more traffic to your website.
21. Pinterest Analytics - What to Know: Okay guys, In this video we're going to be talking about Pinterest analytics that you can see from your Pinterest account. So in order to get access to Pinterest analytics, you need to have a Pinterest business account. So if you go up into one of the earlier models modules in this course, we showed you how to create your account. And then in the next video, we showed you how to convert your personal account into a business account so that you can get access to analytics and ads which is promoted Pins. And then once you've done that, then you're going to be good to go. And Pinterest will start tracking your pins for you. And you can come here whenever you want to look over your analytics to see if your Pinterest strategy is working and what tweaks you can make to try to keep experimenting until you find a strategy that helps get you more and more repaints, more and more clicks, you know, lots of traffic back to your website or your product pages to boost sales. So the overview tab here, the first one will go to and basically it's going to give you a three column data, which has these other three columns here. So profile people you reach and website. So it gives you a summary of those three tabs right here. So first your profile shown you how many average daily impressions you're getting, how many average daily viewers? So basically my profile, my Pinterest profile is getting seen on average, you know, impressions 9800 times. And then average daily viewers, you go 5,320 people per day are actually checking out the profile. And then it shows that's up 35 percent and up 21%. And then people I'm reaching so my pins or getting impressions of a 150 thousand per month and on average monthly engaged. So engaged as how many people are taking actions on my pin, you know, re pins, clicks to my website, comments, you know, different actions they're taking. So that's 11,247. So when they see my pin and then they take an action on it, you could kinda do the math there. How many people, on average are taken action? So it looks like about seven to 8% of the people that see my pins are actually taking some sort of action on it. And then they've got activity from your website. So any pins that are linked to my website? It's Sean, you know, daily impressions verse, daily viewers. So here we got 30 thousand impressions and then 13 thousand daily viewers. So these datas kinda confusing here, which is why it kind of in the next video we'll go into Tailwind analytics and how I kind of use that. And in addition to looking at my Pinterest analytics here, but kind of the big factors you want to use Pinterest analytics for is just kind of getting an idea of the demographics and the different pins that are doing well. So here you can see which pins are performing best, getting the most pin impressions. So these are my best-performing pens as far as reach how many times are getting seen. And then it shows you saves and clicks. So these are getting repaint, these are getting clicks. It shows pin type. The little r just means it's a rich pain which we showed you how to set up Rich Pins and one of the earlier video modules. And that's just going to show a bunch of extra data on your pen. You know, it pulls your blog title and your blog metadata. So that's top pin impressions. So this is a good overview page. And then you can dive into these individual ones or you can click here on the More button to get more specific. So let's go ahead and first with the your Pinterest profile, click on the More tab. It'll show me, you know, average daily impressions up 21 percent. So that's good. That just means that more and more people are seeing my pins and you can compare time ranges. So let's see if we go back here. Let's see if we go back into like June from June 1st to June 30th, you'll see, you know, on average, it was around 5000 and day and then it started spiking, spiking. And at 1 we are getting 16 thousand and Prussians in a day. So over time, you know, started to come back down a little bit and, you know, I've been doing some experimenting to try to figure out why. And I think it's, it has to do with your engagement rate and virality score, which we'll be talking about in the next video when we go over tailwind analytics. Because in Tailwind, that will actually show you those metrics. Unfortunately, pinterest doesn't show you those metrics. So this is impressions and then they've got the Saves tab. So you can see, you know, on average how many saves or your pins getting per day. So it's usually 17 and this is usually 11 people. So if, you know, some people are pinning twice, otherwise it would say 11 and 11. But since this is bigger, it means people are pinning twice clicks, average daily click 64, 56 visitors doing 64 clicks per day. And then it shows all time your most shared, most saved. So these are my most saved pins all time. You can see your best-performing pins here. You can show more if you want to look at all of them best in search, which ones are ranking highest and search. So I can see the pins that are doing real well. Power pins and the ones that have a high mix of Saves clicks. So this is your most engaged pins that are getting either click saved, commented, et cetera. So that's cool that you can get a quick summary of your all-time best pins. And that'll tell you what's working, what's not. So you can repaint or pin more those types of pins that did really well. All right, so that's your Pinterest profile. You can export the data if you want. Next, let's go into reach. So here's where, you know, right now, I'm still trying to figure this out. I'll be honest. So when I'm out here on my Pinterest profile, it always gives you a little summary. So it shows that I have 614 pins total to 16 different boards and I've got a 156.4 thousand monthly views. So this is my average impressions per month. You want to see this number going up. Well, when you come back in here into Pinterest analytics, it always seems to differ a little and I have a feeling it has to do with the date because here it's shown from 829 to nine and 11. So if we were to adjust this out, maybe back to like August 12th so that we could get a full a full months look. So from August 12th to September 11, there at dip down. So I'm still trying to figure out how it's computing this number shown on a 156 thousand. Because then when I come in here, you know, it might actually be pulling the last seven days. So let's try seven days. See even the last seven days, it's only at a 150 thousand. So if we do one more, maybe we can pick know 10 to 11. So the last two days, then it comes up to a 155. So that's kind of interesting, I guess, to kinda look at the different date ranges, how it changes your average monthly viewers. So I think just going off my gut now after experimenting with that, this 156 is probably as of today, it's showing you right now the newest most updated number would be this number a 156.4 because then if I pulled yesterday plus today, so September tenth plus September 11th, then that's showing me a 155 thousand so sence. Today it's gone up a little, whereas yesterday it was down a little. So an average down a little lower than what is shown is that today. So I think that's where the differences, the discrepancy and then obviously if I go back, you know, over time I can see that my account's been improving. So over the last 30 days, I've averaged a 139, 1000 for impressions and 11,700 and for engaged. So you can see that my pins There's, my impressions are starting to go back up over the last month because I've been working on my profile again, trying to pin the most important pins. I've been deleting, underperforming pins that weren't doing good. And I think that's helping to boost my, my engagement score and virality score in the eyes of Pinterest, which is again what I said we'll get into in the next video on Tailwind analytics. So that's just a quick graph to kinda, you can check the timeline to kinda see how you're doing. So let me show you guys how things were going at 1. Let's go back to June and then let's go all the way up here to the current date. September 11th. So 1 my impression started taken off in June when I was pinning a bunch of pins from my domain, from my website. And they were getting lots and lots of repaints. So they had a high virality score. And it peaked to almost 300000 at one time. And then it started falling because then then I started mass pinning lots and lots of pins per day. I started ramping up how much I was pinning and I think that started watering down my account because no longer did I have a low volume of pins that we're getting high engagement in the high refunds now I had a ton of pins and they weren't getting lots of engagement and repent. So that was hurting my Pinterest score in the eyes of Pinterest. So they started ranking my pins lower. And that started hurting how my impressions. So then at one time at bottomed out here down around the 30s and then I started catching on to that because I logged in what do my analytics all that. I've been in a big downtrend because for awhile I was focusing on another brand of mine. So here when I noticed it was down trending, I logged in right in August and was like, Oh crap, I got to stop this. So now I started going in, given some attention to my account again, trying to get it back up because I was using the tailwind. Which is the scheduling tool we'll be talking about in the next video. But it basically was doing everything for me on auto pilot. So I set it all up in June. He started taken off for me and then it started causing my traffic and stuff to go down because I was doing way too much auto scheduling of pins. I was printing out way too many times per day and it was diluting my account, watering it down. So then I had to go in and adjust my Tailwind Schedule so that it pin's less frequently now I think I pin four or five times per day instead of pinning 30 to 40 times per day. So that's something I've made a change and I've noticed it stopped my down curve and it started up trending me back into an uptrend. So more on that. In other videos, I'll talk more about the Pinterest algorithm and the algorithm section. It changes over time. So you've got to stay up to date with how Pinterest algorithms work. Nobody truly knows how they work, but people can run experiments to kinda figure out tricks and strategies that can help you. Just like I was running some strategies, you know, with pinning frequency, looking at my virality and engagement scores. And I've kind of noticed what's working and what's not. And I've been able to kinda stop this downtrend and get it back up trending again just by doing some different experiments. So that's how people can kinda try to figure out the Pinterest algorithm. But every so often they changed their algorithm. So it's good to stay up to date on those changes. Okay, so enough on that graph section, moving down here, you can get a breakdown of demographics so you know, what countries are they coming from? What cities, metro areas, what languages, what genders? And then you can get into interests so you know what people are interested in. Basically once they click your pins and stuff, pinterest can track what other pins these people typically click on. So my golf people that follow my golf account, there are also interested in recipes, DYI, travel, tech, man cave. So a lot of my audiences, probably male. So I've probably got a lot of male painters that are using Pinterest. In addition to, I'm sure there's a lot of female painters as well since Pinterest is predominantly for female. So let's go back to that demographics and take a closer look at the gender. So, yeah, males, 88 thousand, females, 60 thousand. So surprisingly, I've got more male painters than female painters. A lot of people think of Pinterest as being a feminine female platform. So a lot of males stay away from it. But really, I mean, it's it's a 5050 platform. There's just as I mean, there's probably more females on Pinterest than males, but it's been increasing. You know, there's lots and lots of males coming on to Pinterest now. And surprisingly, my business actually has more male painters than it does female pen or so. That's kind of an interesting trend a lot of people wouldn't think would be possible, but in that case it makes sense then since I've got mostly male painters, That's why you're seeing traveled tech man, cave men's apparel gadgets, woodworking. You know, these are obviously kinda male topics and then recipes, DIY, Craft, Dui, home decor. These are probably your female interests. Without judging or stereotyping, you can kinda just, you know, that's, you know, it's pretty straightforward. We understand what males and females are commonly interested in, so it makes sense. Right? Boards. You can see your boards that have lots of pins. So it says lots of your pins. So this means pins that are linked to your domain, to your website. So these ones, you know, some of these are my boards. Some of these are boards the other accounts have created that there are pinning and then you could see your audience engages. So I can see my competition. You know, what other platforms are people engaging on? So I can see another Pinterest account here. I can see that my audiences on websites, ebay, Yahoo, Google, YouTube. So it gives you a good understanding of the interests of your audience as well as the demographics under here, under the people you reach column. And that can help you change your paintings strategy to try to mold it towards your audience and trying to get them to click and share your pins more. Lastly, let's go into the website section. So this is all the data from your website. So when you set up your Pinterest account, you'll link a website to your account, you'll verify it. And then whenever you pin out to your website, pinterest is able to track analytics related to that site you're linking. So I can see impressions of pins that are hooked up to my website. I can see saves clicks, original pins. Let's go ahead and click that. And it'll show me kind of the newest pins that I've created for my website. It shows me a little graph. Average daily pin creates all time. This is probably the more important one to look again at the best performing pins from my website. So it shows me all my power pins, pins that perform best in search. Pins that got the most saves, and then they've got the pin hit Save button. So here's where I can see on my website how many people are clicking pins on my website. So I installed the pennant button on as a WordPress plugin on my website. So anytime they hover images, they can click the little Pinot button. So it shows that my pins are getting seam on my website and it shows how many Save button clicks happened. So 0 of happened so far. But my pins are getting viewed on my website. And then I've got the social share buttons down at the bottom of my website. So if they want to share that blog post, that's another way they could pin it to Pinterest through that social share plugin called social warfare. So again, you can look at it, saves clicks all time, your save button stats, impressions to kinda get an idea of how your websites performing. And looking at, you know, your top pins, which ones are getting seen, clicked and save the most. So that's a quick summary of the Pinterest analytics. It's it's kinda hard to understand. I honestly wouldn't be surprised if you're still confused after watching this video because believe me, when I was new to Pinterest trying to figure out their analytics. This is all real confusing. I mean, it's pretty straightforward with impressions. That's how many people are viewing. How many times your pins popping up in the search field. And then views as I commonly people actually hover over your pen and are like clicking on it and viewing it. So that's the difference there. You know, if my pins are shown up more and more in the search fields, then my impressions are gonna go up. That doesn't necessarily mean they're looking at my pen, It's just showing up when they type in different searches in the search field. So if they type in golf shipping tips, you know, I'm gonna get an impression here for both these pins because it showed up right here in the search field. So that counts as an impression. Then if they actually view my pin, that's going to count as a view. So that's pretty straightforward to understand. Saves and clicks are pretty straightforward to understand. You know, that's how many people are actually saving your pins, how many people are actually clicking your pins? So they might start off with a view. So this would count as a view and they clicked and opened up my pins. So now my pins have been viewed. It's got an impression, it's got a view. Next it gets a Save. When they click Save, or if they click to my website, then that counts as a click. So that's your basic impression saves and clicks. And then you just have to check the date range to see over time if you've gotten up trending graph hopefully to show that your pins are getting seen more and more in the search field. They're getting more views, more clicks, more saves. And then in the next video we'll go into the whole virality score, engagement score in Tailwind. I know I've said it multiple times, so let's go ahead and actually get into that video next.
22. 80/20 Rule for Pinning on Pinterest: In this video, we're gonna talk about the 80, 20 rule in terms of how much content of your own should you be pinning versus pinning other people's content? So as the 80 20 rule would suggest, I recommend pinning 80 percent of the content from your own blog, website, e-commerce store, and then still scheduling and about 20 percent of the content to be other people's pins. So for example, if you're setting up your tailwind account and you're trying to grab a bunch of pins off a Pinterest from other people's profiles, as well as uploading a bunch of pins that you're creating for different blog articles and product pages that you have on your website or e-commerce store. Then making sure that we're keeping like a four pins for every one pane of somebody else's ratio is a good ratio to follow. And the key thing here is if you only ever pin your own content, that's going to come off as you're way too self-promotional. We can have differing opinions on this. I've gotten away with just pinning majorly my content only. But over time, I've found that it does help to pin other people's content. And there's a certain way to pin others people's content. And that is making sure you're pinning quality pins to quality articles or quality products of other peoples. That way, we're not just picking random stuff off Pinterest to try to hit that ratio. I'm actually going in and looking for helpful articles that's going to serve my audience well. And I know their interests because I go into the Pinterest demographics and I look at the different audience interests that my audience has. So I'll try to find content that they're also interested in that I can pain from other people's accounts that would match up, again to those interests. So that way when somebody comes to my profile, they come look at my boards. They can see a diverse range of content that they're interested in and that's going to help me get more followers. And that turn somebody away if they come in, just see a bunch of product pins only. So having a blog article pins as well as video pins and Carousel pins and different types of pen formats as well, can also make a big difference and help you stand out among all the other competing profiles within your industry or niche that you're going up against. Now when we're scheduling out content to be published from other people's profiles. We did to still write in our own Pin description that we want to use for that pin. So for example, if I go in and I save a pin from another golf account on Pinterest because I'm in the golf space and I go and click on one of their pins, and then I use the Tailwind Google Chrome extension. So this allows me to just click on the little tailwind icon that hovers over the image and that takes it into Tailwind automatically into the library for me. So later I can go in there and find a bunch of drafts of pins that I've saved already from Pinterest. And I can go in and start giving them my custom descriptions that I want to type in for these pins. So that's a good way to still use different keywords. You want to type in as your descriptions to still get people to learn more about you and your brand because I'll put it in there, you know, some of my own information about my brand. That way even though it's somebody else's pin, this pin ends up doing well because I append it and it gets ranking. I'm actually helping drive a lot of traffic to that competitor's website. But at least people are going to see my profile image, my profile name associated with as the person that pin that pain. And in the description there are going to learn more about me. So they might still check me out in the meantime as well. Alright, so the overall key takeaways here, don't overpay him too many product pins, people want value, they wanna get helpful information. So making sure you have a diverse range of Madeline product pins, but also blog pins. If you don't have a bog yourself, then this can be the opportunity where you fill in this gap by using other people's blog articles, by pinning other people's content as we are going to be sticking to that 80 20 rule, 80 percent your content, 20 percent other people's content. So given this strategy, a try, see how it works for you. I think it's going to help build a more quality profile on Pinterest, you're going to have a diverse amount of different pens and boards on your profile that's gonna make people want to stick around and follow you because they see that you're serving this helpful content. They don't care if it comes from you or it comes from someone else. There's still going to follow you and come to your boards because they know your boards are full of this helpful content.
23. How to Use Audience Insights (Free Tool): In this video, I'm going to show you how to use the Pinterest Audience Insights tool so that you can learn more about your audience and what interest they have. So first, I'm here on my profile. All we're gonna do, since we have a Pinterest business account, is we're going to go up here to this little drop-down arrow under analytics. If you don't see analytics, you probably need to convert your personal Pinterest account to a business account first in order to get access to analytics and two ads. So click the drop-down arrow. We're going to find Audience Insights. We'll click on that. Then. Now it's going to open up where we can see our audience for golf practice guides. Or we could also check out the Audience Insights for all Pinterest users. So this is widespread across the entire website of Pinterest. Now, for me, I'm just interested today in my own Audience Insights. So let's go ahead and click on that. We can see in the last 30 days, we've had an audience size of 266 thousand people that they're pulling data from. So that's a pretty good sample size. So here we got different interests and categories. So 44 percent of my audience is interested in vehicles. 12 percent finance, 31% men's fashion, 76 percent in sports, architecture, health, gardening. We can also scroll down here and see the demographics. So 61% of my audiences male, 32 percent is female, and then we can see the different age ranges. So the majority of my audience falls in that 45 to 64 category. So understanding that my audience is mainly male compared to females, and we can understand that it's mainly 45 to 65 year-olds. This could give me a couple of different new ideas of how to create content. Or I could create content specific to this demographic. So if you're trying to come up with content ideas, one of the useful things about using Pinterest Audience Insights is once you learn more about interests, you learn more about age ranges, genders, you can start thinking of new content ideas that you could create. So for example, I could create two separate blog articles. One could be the best golf swing tips for women and then the other could be how can guys hit longer drives or something like that. So I don't like to get too much into the gender stuff though, because with golf, you know, it's equal. It doesn't really matter whether you're male or female. But if you're in a certain space like fitness for example, you know there's different content pieces you can geared towards women since they go through menopause and different health things as they age that's different from men, what men go through. So you can target specific types of vitamins women need versus specific types of vitamins men need. Same thing with ages. Older people need specific health and fitness tips compared to younger people. So there's different ways you can break down content based on these different demographics that we're looking at here. So again, up here we've got interests. So we can see some more interests, ideas how it applies to the percent of the category of the audience. So cars seems to apply to the most of my audience. And then we've got sports and other things like that. So all in all, I can use this now to go back and start brainstorming maybe some new blog articles that I want to create on my golf website. So maybe I figured out a way to mix golf with the cars and vehicles or I'm mixed golf with finances or golf with health. So different ways that I can kinda incorporate some of these other interests and topics into my golf posts. And then that'll help make it more relevant when I pin out those articles to Pinterest in the future. All right, lastly, as we continue to scroll down here, we can also look at location. So we can see where are the majority of the users coming from different cities in the United States, we can see different countries that users are checking out content from. And then down here we can look at devices so we can better understand how to gear our content towards a specific device, like iPhones, iPads. So if they're on tablets, they might look at content differently than they do on mobile or on desktop computers as well. So overall, that's just a quick overview of the Audience Insights tool. It just gives you some basic information. If you want to export the data, you can export it as a CSV. If you decide you want to create a campaign to run a Pinterest, add to run some promotional ad paid content. You can do so here. We can also, like I mentioned, go into the All Pinterest users tab. And now we can get a better sense of what Pinterest is like as a whole. So on Pinterest, we can scroll down here, first learned about the demographic. So 70 percent of Pinterest users are female, 24 percent are male. So this flips it from my audience, which is mostly male-dominated. And that's because I'm talking about sports, I'm talking about golf. So that tends to be an interest that's going to gear towards men than women. Now overall, though on Pinterest, women dominate still on the platform, then we can see some of the different interests. We've got home decor, DIY, and crafts are entertainment, education, food and drinks, women's fashion. And then age ranges. Surprisingly, the younger demographic is taken over Pinterest more so than the older demographic. So that's something also to notice there a difference between me and this was I had more older people actually looking at my content unless younger people. So again, that kind of comes down to the sport of golf. And a lot of people get into golf later in life or a lot of times when they retire, a lot of guys play golf and retirement years. So that's why my demographics differ from Pinterest demographics as a whole. Device types. We've got the iPhone dominating and Android phones dominating as well. And then some people still get on desktop on the web and look as well. Alright, so I hope this tutorial kinda just gives you a brief overview of what the Audience Insights tool is. You can extrapolate the data yourself from your own audience to learn more about them, to figure out how you can create better content that can do better on Pinterest and better blog articles that interests people.
Nick Foy
