Transcripts
1. Intro - What we will be covering: How's it going,
everybody Corbin here from Zoho marketing.com and I am so excited to have you in this Pinterest
course today, we're gonna be going over
lots of different things. We're going to start off
with why you should even consider Pinterest
for your business. Then we're gonna be going over different things
like how to set up a Pinterest business account and all the different
optimizations and things you need to know to set
it up for success. Then we'll go over
different ways on how to actually post inside
a Pinterest and how to rank inside
a Pinterest so that people will actually
find your pins. And of course, find
your business and go to your blog or your
website or your Etsy store, whatever MBB to go through and actually convert and get sales. And then we'll wrap it
up with some more tips and tricks and little hacks that I have learned along
my Pinterest journey that will hopefully
accelerate your growth. So if all that
sounds good to you, then you are in the right place. And I am so excited for you. Before we do jump in, I do
want to talk briefly about my Pinterest journey
and why I love teaching people about
Pinterest so much. So if we look over
here to this screen, this is the first Pinterest
account that I created. This was about a
year and a half ago. It's a DIY home improvement
kinda Pinterest account. Essentially, I was
just doing DIY project and I started posting
them on Pinterest. From that, I was
able to grow and account to about 115,000
followers as it stands today, generating millions of views and thousands and thousands
of people to my blog. And it has truly been
life-changing for me. And because of that, it
makes me so excited to share some of this
with other people. So they too can experience the same growth that I've
seen on Pinterest and hopefully can change
the projection of your business or your
blog or whatever you're doing to start
inside a Pinterest.
2. Why You Should Consider Pinterest: Let's actually dive into some of the reasons
why you should consider using Pinterest
for your business. So if we scroll over
here, the first, the first point that
I want to address is a very important one. And this is the biggest reason why I love Pinterest so much. And that is the fact
that this Pinterest is both a social media
platform and a search engine. And what this means is when
users go to the platform, they have high intense
to find something. Most of the time they're going to actually
search something. They're not just going to mindlessly scroll
through their feet. They're looking for
a problem or how to do something or a
specific product. As a result, the users
that are going there have very high purchase intent, which is something
that we're going to address in this next bullet. But I want to talk about
some of these other things of why this is so beneficial that Pinterest is a social media platform and
a search engine. So users have high intent, but also posts have
longer shelf-life. Now, what I mean
by that is if you post something on
Instagram or Facebook, chances are your followers
are going to see that for maybe the next 24 to 48 h and then it gets buried in
the feed and nobody else, Never, most of the times
never to be seen again. The great thing about Pinterest
is every pin that you post the opportunity
to last for months, years, whatever it may be. And as a result,
it allows you to build this massive snowball of content that is always
searchable and is evergreen. This is a super powerful
concept that I think a lot of people don't understand when it
comes to Pinterest. The fact that you can post something and maybe
a year later, you can start, you can still
be getting clicks from that. And traffic to your
website or blog is a very, very powerful. The last thing is going
along with that is you can rank for
specific keywords. Now if you play
your cards, right? And you're really
strategic about this, you can outright
people that have more followers and it's
not that hard to do. And as a result, when people are searching for your product or service or a specific
keyword that you want to rank for
inside of Pinterest, you can be there at the top of the top of the results
and beginning that traffic and sales from Pinterest directly going
on to the next point, as I mentioned, people on Pinterest have high
shopping and 1080, 3% of weekly
Pinterest users make a purchase based on the
content that they see from brands inside
of the platform. That is massive. A lot of people are inside of Pinterest
and our shopping and looking for products or services that your business
probably offers. The last thing is that there are 431 million active
users on Pinterest. As you know, that's
a big number. There's a big audience, There's lots of eyeballs
inside of Pinterest, all with the opportunity for you to go and capture that
inside of your business. And I'm kind of in the way here, so I'm going to scroll
just a little bit. But myths and
misconceptions about Pinterest is they think
that a lot of people think that only women
inside of Pinterest, but as you see here, move and
make up 60% of Pinterest. But males have risen
by 40% year over year. So it is just continuing to
get larger and larger market. So they're both male and female. Inside of Pinterest, I can
attest that I'm a male and I'm inside of Pinterest
all the time and I love it. And those are just a
few reasons on why your business should
be on Pinterest.
3. Setting Up Your Pinterest Account for Success: In this video, we're gonna
be talking about how to set up your Pinterest
business account, how to optimize it,
how to set it up for the best results possible. Now for those who
aren't familiar, there are two different account
types inside of Pinterest. You have a personal account, Pinterest account that
you can create and you have a business account. I'm going to encourage all
of you to go through it, whether it is a personal
account or not, to create a business account. And there are a couple of
different reasons for that. We're going to discuss
that in this video. The first one is that it allows
you to link to a website. If we scroll over here to my account, as you
see right here, there is a clickable link to
a website that you can add. This feature is
only available if you have a business account. If you have a regular account, it does not allow
you to do that. The third thing is, is
it allows you to access analytics to your account so you can understand what
is actually working. Which posts are driving clicks, which posts are
driving impressions? Which posts are basically
growing your account. And as you see up here in
this top left hand corner, that's where you can
access those analytics. And the third reason is,
which is an optional reason, one that I don't
do a ton but is to actually access to
run Pinterest ads. So if you wanted to run
ads inside your account, it gives you this little
tab where you can have those kind of
features as well. As I mentioned, it
is very optional. Now for some of you, you
may be wondering, Oh crap, I created a personal
account and now I want to move it over
to a business account. If that is you, no worries. You can simply do that. You can change your settings anytime by going over to the settings tab
in your Pinterest account, they're going to account settings and then
account changes. And you can switch it
over to a business or a personal account to a
business account or vice versa. We are going to be setting
up our account right from the beginning as if we are
just starting Pinterest. Now a lot of you might be
doing this through the app, but I'm going to go over it
just to the desktop here. And we're going to start
creating our business account. So obviously we're
just gonna go through and add our email real quick. And once we fill that out, then we're going
to continue here. And here you can go
through and change the name of your
account if you'd like. So welcome to Pinterest. I'm gonna change this to
something called Mosul house. This is a new e-commerce
source that I have right here. So we're gonna be building
a Pinterest account for this one specifically. We're going to hit submit. And then you can go through
and edit this if you'd like. We're going to hit Next here. Then it's gonna go through and ask a lot of
different questions. We're just going to
breeze through these. I do recommend picking categories that are related to your niche here so that
you can get ideas as well. We're gonna hit Done, Done. And as you see, it's going to drop this
into something like this. And the first thing
that we're gonna wanna do is come over to this
top right hand corner. And we're going to want to hit this little button that
says convert to business. And as you see
this, this outline, some of the different ways that the business account is better. So we're going to hit
upgrade. Once again, this does not cost any extra
money, is free as well. We're going to upgrade here. And now it is going to ask us to go through and
build our profile. So we're going to grab a
image here real quick. So there we have our logo. Now, I will say if you do have, if you do want to show your face and your
profile picture, I do recommend this. Showing your face
is a little bit more personal when you're looking at the brands
and things like that. So if there is an option to show your face or if
you'd like to do that, I would actually recommend
it in this case, I'm just going to
add the logo here because I don't necessarily want to show my face
for this brand. I don't want my face
to be the brand of this, but something
to keep in mind. So then we're now going
to go through and add a business name, Mozah house. And we are going to
add our websites. And if you don't have a website for whatever reason
you can, of course, click this button
right here and you can come back and visit this at anytime if you wanted to go
and update that website, you can keep your, you can add your region and you can add your region and you can add
your region and language. And we're gonna hit Next. And
I didn't add a.com there, so I'm definitely
want to do that next. And then it's going
to ask a lot of few different questions
and I recommend filling these out to
the best you can. What does our brand focus on? We are going to be on home. My goal is to sell
more products, drive traffic to my site, and grow band awareness next, and then describe your business. This is important as
well because this is what Pinterest is gonna
kinda categorize you as. So, I would recommend choosing whatever one of these is
most applicable to you. And I know a lot of people use
Pinterest to sell on Etsy. So if you are selling on Etsy, you're gonna wanna
click here for me, I'm going with Shopify. And I'm going to say,
yes, I am interested in maybe advertising for
this brand later on. Not that it really
matters all that much. That will then drop us into a page that looks
something similar to this. And what we're gonna wanna do is actually come back
over here again. Now we need to actually
edit our profile. So if you click on
your little logo at the top right hand corner
and hit edit profile. It's going to take
you something that looks something like this. And I want to run through
some tips here to help get your account
more exposure. The first thing
inside of this name, what you want the format to look like here is you
want the name of your brand and then you want an explanation
of what you do. An example of that, for
instance, if you look here, here's my name inside of
my actual user profile, but then next to it, I have DIY house projects
for, for beginners. So if we come over to this
example, for instance, we are an e-commerce store that sells home and home decor. So for this one, we're
gonna do Mozah home, and then we're gonna do trendy. And we're just going to type in trendy home decor like a
description of what we do. So if you are an Etsy
seller, you could say, My name is Corbin
and slash. I do. I sell wallpaper or I
send cell printable, graphic designs,
whatever it may be, just go through
and talk and have a brief description of
what that may look like. Next we have the About section and this is very
important as well. This is where you'd
come to you and tell your story and actually add some different keywords related to your brand as well. E.g. if we look
over at my account, I have this profiles for anybody looking for new DIY
house projects. And then after that I go
through and I add a bunch of different topics
and things that I actually post about
accent walls, shelves shipped, lap home decor. If we come back over here
to this one, we have the, what I'm going to say
is this bozo house is the world's leading
expert for procuring the trendiest items for
everyone, all in one place. We're going to add
things like desks. So PFAS, wall decor, just add all, are
essentially add all of these different
keywords that you think are going to be relevant
for your business. So I'm gonna leave
it right there. You can kind of imagine what
that's gonna look like. You can add more as well, but I'm going to
stop right there. Next you can go through and add your pronouns if you'd like. We're not going to
for this example because this is just a business, it's not a personal profile. Then we have our
website, our username. If you want your email
address to be public, you can add this inside of here. If you have a physical location, you can go through and
add those as well. Now we're going to hit save. And if we come back
over to our profile, now we have this. Now we are all set
up. We have our logo, we have our username, and we have our description
all in one place. If you ever wanted to go through and actually edit this again, you can click on this
little button right here, go to Settings, and you'll be right back to this
section where we're at. We can go through and edit
your profile even more. But now your profile is all set up and you're
ready to move on to the next step and
actually start doing your keyword research
and start painting.
4. Keyword Research, Boards, and Pins: Okay, so now we have our
profile just about finished. You'll notice here that we
don't have the cover image. Actually, this is an
optional thing because as soon as you start
creating pins or boards, pinterest will take
those automatically and put them dynamically into this cover image as
well, so it's not needed. But if you wanted
to create your own, what I do is I come over to actually a free
tool called Canva, which a lot of people
I'm sure have heard of. And simply go through
and create a 800 by 450 pixel template and actually just took this
template right here and then put mojo house inside of it. And as you can see, the
size is 800 by 450. And then I just downloaded that. And so now I'm gonna
come back over here and customize our photo real quick. We're going to browse, drop
this one inside of here. And then now we have that cover image inside
there and hit Done. And boom, there is our
cover image as well. So now that we have this now
officially all complete, the next step is
to go through and create boards for Pinterest. Now, if you are a
brand new account, obviously, people are
not going to follow you. If there's nothing, there's
no reason to follow you. The great thing
about Pinterest is you don't necessarily need a massive amount of content
to show a lot of content. And what I mean by
that is you can create boards and add
other people's pins inside of those and start ranking for those
specific keywords. And for those who are
new to Pinterest, boards are basically just ways. A bunch of pins put them
inside of a basket. And when people
search for those, as say a certain idea. So maybe wall decor, you go to that board
and then inside there, there's lots of different pins in that. Then I can show
you what that means. We're quite good. Please go over here and
we search for boards, and we look for a wall decor. You're going to see
that it's going to add all of these
different boards. And this one has 700, 746 pins, this one
has 2000 pins. If we click inside
of here, there's all of these different pins and certain creators create
these pins obviously. And as a result, they
end up getting a lot of followers because
they ranked very high in the search results. So what we need to
do is start creating boards just like these. But before we do that, we need to have a strategy
on how we go about picking our boards and how
to rank for those boards. And that starts with
keyword research. So what I like to do
is when I'm starting a new brand new account
as I'll go over to whatever my
product or services. For instance, for me,
its muzzle house. And I'll look and see the different product categories that I have for this one, that's pretty easy
because I have this shop tab and it's laid out, but I have like bathroom, I have wall decor, I have racks, shelves and
vases, kitchen lights, LEDs. So just kinda think of all the different
products you have and a very top-level view. And what I'll do is I'll go to a spreadsheet like this and I'll just add these,
these keywords. So bathroom, wall
decor, lights, basis. These are the ones that
I want to go through and create Pinterest boards for. Once you have that idea of high-level overview of what boards do
you want to create? Your gonna come
over to Pinterest. And we're going to take
this example of bathroom. We're gonna come back
over to Pinterest and we're going to go
back over here. And we're going to search
for the word bathroom. And what you're gonna notice is Pinterest is going to start auto completing
popular searches. Now this is a very powerful tool that I think a lot
of people overlook. Essentially, Pinterest
is telling you what people are searching for
insight of Pinterest. So let me see if I type in here. Bathroom, Bathroom ideas is the first one that
comes up to me. I'm like, Oh, bathroom
ideas, That's awesome. I can add a lot
of different pins inside there for bathroom ideas. That's definitely
keyword I want. So I'll come over here and
I will just write down this keyword, bathroom ideas. So there's our first
one. And if we come back over the
bathroom interior design, that's another good one. Bathroom decor,
bathroom remodel. These are all really
good keywords. But I do want you to be aware of if you just type in bathroom is going to show you
the top results. If none of these kind of
fit inside of your niche, what you could
actually do as well as you could take the bathroom. And then a, and that's going to show a bunch of
different things that start with bathroom a
and you could anybody okay. Bathroom accent walls. I like that one,
whatever it may be. So we're gonna put
bathroom accent walls. We're gonna come back
over here and you'll see we've got accessories are
ideas that are like there. And then we can go B, go through and bathroom backsplash ideas, bathroom backslash,
bathroom, barn door, don't really love any of those. We're going to type C and we're going to see color schemes, color, bathroom
counter organization. I love that one. So that's a little bit of
a longer tail keyword, which means there's
probably less people, less competition for
something like this. So especially if you're
a newer account, these are the keywords
that you want to find. So I love this one bathroom
counter organization that's going to go
great with my niche. I'm going to write
that one down for sure inside of there. I'm going to keep going. I'm going to do D decor,
bathroom decor ideas. That's gonna be a good
one for me a little, maybe a little bit
competitive because it's showing up right
there at the top, but definitely one that I want to be start
creating content for. And typically I like
the ones that are down here more because it seems like less people are going
after those ones. So decor apartment, bathroom decor apartment,
That's another great one. And you kinda get the idea. So what I'll go through
and create all of these, typically when I'm starting a brand new Pinterest account, I like to have at
least a minimum of five to ten boards that I've
gone through and created. So now that we have an example of what this keyword
research looks like, obviously you would continue
going on and finding different boards that you could create for all of
these different topics. But for the sake of
this video, we're going to continue and start actually creating a board
so I can show you that process and what
that looks like. So I really like this one here
for bathroom decor ideas. I think this is
going to be the one that I'm going to
focus on the most. So we're going to
create this one first. So what we're gonna do is
we're going to XOR this. We're gonna go back
to our profile. So we're gonna do
is come over here, hit this little Save button. And then in this corner
just right up here, you're gonna see this
little plus button. You're gonna hit that plus. And I realize I am in the way, so I'm gonna move
this slightly here. Foreign that, but we'll move
that back as soon as we can. And we're going to hit
pins and then we're gonna hit this little thing
called boards right here. Now this is important, so we
need to go through and name this our keyword research
that we're looking for. So bathroom decor ideas, if you don't have one to
20 pins inside of here, keep this board secret. But we're gonna make sure
that we add 20 pins. So we're going to leave this unchecked and we're going
to leave this public. So we're going to hit Create. And then now I am going
to move myself over. Move this back over. So that doesn't
drive you all crazy. There we go. And then Pinterest makes
this really easy to go and find 20 pins related
to this content. Now, don't worry
right now that you're basically repeating
other people's stuff. What we want to do is just
build up a profile that looks complete and gives people a
reason to actually follow us. So all I do is simply just go through and
basically check most of these things that pinterest
recommends because it means that most likely these are what users are looking for. So I'll make sure that
I go through it and click at least 20 to 30 of these different pins inside of here and add it to my decor, my bathroom decor ideas Board. So we'll just go through, I like this one, like this one. And honestly the
more you can add the better because then
it gives people more of a reason to actually clicking inside your board
because they think there's a lot of content
inside of there. That looks good, Good, good. There we go. And done that. I think we have almost like, you see how easy that was
to create that part of like 20 or 30 or 40 or so pins. I'm going to hit done. And you're gonna
notice now we have 23 pins inside of this. We have bathroom decor ideas. Okay, and once we
have this board, this is something that's
really important that a lot of people miss because
Pinterest kinda hides it. But if you come over here
to these three little dots and click Edit board, we're then going to
have our board name obviously, and then
a description. This is where you can go
through and sprinkle of the keyword that you're
trying to rank for even more. And we're going to quickly
add in this description here discovered bathroom ideas that are both beautiful
and functional, perfect to kick-start
your remodel. Something that is something that isn't just keep stuffing the keyword
inside of there, but actually has relevance to maybe less people
may be looking for. And then we're going to hit done inside of here. And
there we have it. Our first board is now created. So if we come back
over to our profile, you'll notice when
we go to the Save, we have our bathroom
decor ideas board. And now we just go
through and repeat this process that we
have ten or so boards. Now I know you may be thinking
Corbyn when to actually get to my product or what
does that look like? Trust me, that happens after
we go through and create all these boards and we have
a place to put our content. So I'm gonna go through
and rush through and create all these different
boards real quick. And we'll see you
on the other side. And here we are. As you can see, we've now
created a five to six boards. Each of them have at least
20 pins inside of here, go through and add as many pins as you would like the
more the merrier. Same with boards, but I
recommend a minimum of five that way your profile actually looks
somewhat complete. So as we look over here in a matter of
about a half an hour, we've gone through and
added all this stuff and our profile actually
looks like it has some activity inside of it. So if somebody does happen
to land on our page, we get a higher chance of
falling or interaction. But now let's talk
about how to actually go through and sprinkle your products into these boards and what that
process looks like. So we're gonna take
this example of this boss decor living
room board that I created. And we're going to
now go and create our own pin to put
inside of here. Now for me, my go-to
place to create pins is, you guessed it Canva. And what I'm gonna
do is I'm gonna show you how I quickly, like in a few minutes, just created this template right here to actually go
through and showcase some of the decor on my website are some of the products that I
have on my website. Namely these ones over
here, all these vases. As you see this one,
this one and this one. So basically what I did is
I came over here to Canva. I'll show you exactly
how to create this one. We're gonna come
back over to home. You come into Canvas, you just hit this little Create button. And then you go to
Pinterest and it's gonna have a nice template
for you here, 1,500. We come over to this spot and you're going to notice
in this left-hand column, it's going to give you all
of these awesome times. As you can see, this
is the recently used. But what I did is
I just typed in decor templates to
see what showed up. And this was one of the first ones at the top and I thought it looked good and it would be perfect for the
products that I had. I click on this and then now, as you can see, these are
in what's called a frame. So all I need to do is click
error or go over to upload. I uploaded my media, so I have my 33
pictures right here. I just simply grabbed
this picture, drag it in and boom,
it's in that frame. I grabbed this one, put it
in that frame right there. And if you want to adjust that, you could do that as well. We're going to leave it
where it was that if I wanted to move it
inside the frame, just double-click
inside of there. And then we're going to
come over to this third one ad that inside of there. Now I don't really love these colors for my
brand specifically. So we're going to
actually click on this and then change this to black. Just like that. We're going to grab these guys. We're going to change that
to maybe a lighter gray. On right there and then
this one, there we go. We're going to grab
this guy and change that to a lighter gray as well. I kind of liked this little
pink showing up that way. And then it has this
website down here. We of course want to
change this to Moscow. House duck. And then home decor
inspiration works for me. So now we've gone through
and create that pin it. And what I would honestly
do in this situation is I would actually come back over here to these templates. There's i 0 back over
here to templates. I would save this as is. And then I would go
through and probably take these top view templates. And these are actually really
good, especially for vases. They have a lot of them
inside of here and just make, do as many as you
can in one sitting. Just go through and
create them and design them inside of a folder so
that you have in there. But for the sake of this video, I'm going to move on as if we have a lot of different
posts that we've gone through and created
and actually go and put this inside the board so you can see what
that looks like. So I am going to save this. We're going to download
it real quick. So now let's go and actually
put this into Pinterest. So now we are back
inside of Pinterest. What we're gonna do is hit this little Create
button here at the top. We're going to create a pin. It is going to load
up for us some time. And here we are at the actual
place to create our pins. We're going to click on this
and first add our images. We've got our vases. There we go. And then it's
going to come up with this annoying little
tutorial thing we're gonna hit Next,
Next, Next, Next. And we're just going
to come through. Obviously we have the title, the destination link,
which is very important. This is where you
can actually link out to your product
descriptions. And then we have the edit. So you can go through
and actually edit your image inside of
here if you'd like, you can get mixed in great
batch images as well. And so here we are. We have our image, we need to
add our title so we want to rank for the keyword base. What was our keyword here? I just got to remember, we want to make sure we add
that inside there. So our keyword is vases,
decor living room. So bases, this is
decor, living room. We're going to sprinkle
in our keyword here and the description beautiful basis for any living room style. And then explain what people
can see in this picture. So we're gonna say picture. This is also good
for rankings and other area for you
to add keywords, a picture of three bases. And then here is where
we can go through and add our tracking link. So we want to actually, just because this isn't
going to a specific one, it's going to all these
bases right here. We're going to add this. And then we're going to
add our destination link. If you'd like to
publish this later, you could go through
and schedule it. Or if you want to
publish it immediately, You could do that as well. We're gonna go through and
actually publish this. And of course,
before we published, we want to make sure
that we have this in the correct board that we want. So we want this in the vase
decor for living room. We're going to publish here. And there we did it. You created a pin. Now
it's going to ask, you can go through and promote
your pin if you'd like, but we're just going
to keep it organic. We're going go to NCAR pin. And there it is looking
beautiful as ever. If we come back
over to our boards and we look at this
one right here, you're going to
notice that R, you're going to notice the arpanet showing up right here
at the beginning. If we come back
over to our profile as well and go to create it, we now have created
our very first pin. Now of course, the
next step is to go through and create
as many pins as possible so that your account can be even more full as well. Going through and
adding your product links and adding those to all those relevant
boards and building out your Pinterest Empire. And of course, what
this looks like if this starts ranking or
showing up in the feed. When somebody clicks
inside of this this pin, this pin, they'll have the option to
actually go through and actually visit your website. As you see, there's a
link to the website, and that's what
makes Pinterest so powerful as you can
link directly to your products from
Pinterest and send people from Pinterest
to your store, your Etsy store or whatever. It may be. Very powerful stuff. Hopefully you found
this helpful.
5. 5 Tips To Grow Your Pinterest And Rank Faster: Alright, welcome back. Now we are at the
bonus round where I'm going to quickly go
through five tips to really give you the edge
on the competition and to really be successful inside of Pinterest for a little hacks, if you will, or tips or
whatever you want to call them. But let's kinda
blow through these. Blow through these. The first one is when you are getting ready to create, a pin, will come back to
those analytics when you're getting
ready to create pen instead of just renaming a basic thing inside of here. Obviously I use Canva,
but this applies to any kind of pen
that you're creating. Go back to your keyword
research, for instance, I want this one to rank for the keyword basis for centerpiece. We're
going to grab that. We're going to come
back over to Canva. And I'm going to make sure that this filename is vases
for centerpiece. So when I go to actually
go and download this, you're going to notice that here in this bottom
left hand corner, or when that does download,
download this guy. We're going to wait
for this to upload. Your noticed that the
actual file name down here is vases for centerpiece. Now this is really
important because Pinterest does read
this metadata. And so if you're actually
naming the files when you're up the files of
the keywords that you want to rank
for into Pinterest, it's going to give you an
even greater possibility of ranking for those keywords. We came over it back
over to Pinterest here, and we created our pin. And we go through and
drop this in here, you're going to list
the actual keyword is faces for the actual file of
this is basis for keyword, which is very good for us. And then we can go through and add that same keyword here. Put sprinkler in our
description at it in the alt text of what
people are seeing. And they all texts and then go through and
add our destination. And I'm just doing
this really quickly. But you guys get the idea. Put that inside of
there, and then we have all the better chance of ranking for this
particular keyword. Then I'm just going
to publish that. Now we move on to
tip number two. And tip number two
involves finding ways to ride the trends
of different things. And there's a very
simple way to do this. If you come over here to
your Pinterest account and you go to your analytics, you're going to notice
this little thing inside of here that says trends. We're going to click
inside of here. And this is a goldmine. Essentially, what you
wanna do is go through and look at things that
are searching this week. If some of these are
inside of your niche, lucky for you, you
found surging trends. Make sure you go and
create boards for those specific ones and actually build some pins
around that specific trend. I see right now,
right now for mine, home decor is actually
starting to trend a lot. So what I would do is go and create a board for home decor. And I would add as many images inside of there and then a
lot of my own pins. And we can kind of look
through and see some of the ideas of what asserting and C searches overtime
home decor is starting to spike this week. So I want to ride
that trend and it gives you related
search trends as well. So front yard landscaping, lot of landscaping it
looks like so if I'm doing something out
for outdoor decor, obviously it
starting to warm up. So that only makes
sense for some niches, this is gonna be less
obvious than others, but it's something
that I want you to be aware of is
this trends tab. I recommend coming in
here and just kinda playing around typing
different things, searching for your
niche inside here and seeing what
trends you can find. That leads us on to
tip number three, which is if you come over here to the actual analytics tab and you go to your
overview right here. It is going to take you to something that looks like this. We want to actually scroll
and get this down to the last 24 h. Once we get
this in the last 24 h, what this is going to
start to show you is a pattern and obviously
this is going to be more for when you've
started posting frequently and you have
somewhat of a falling. But this can give you an idea of when people are actually
inside a Pinterest. And obviously Pinterest
is an evergreen platform, but it is helpful to pin to post your pins during times when
people are on the platform. So what I did is once I
started to get some followers, I started to come in
here daily and look back at the last
24 h and identify when most people were
on Pinterest for me and I've noticed the
pattern that it's around this time around 3M UTC, which is I'm not sure what time that is actually a MyTime. If you go back and
you just for a week, just come in here and look
at the last 24 h and just take notes on when your Pinterest
followers are on there. You can identify probably
the most, the most likely, the best time for you to pin, to get a little bit of
extra juice inside of them. So that's tip number three. Tip number four, while we're inside of
this Analytics tab, as well as if we move this out to like a larger date range, maybe say the last 60 days. It's very important to
understand which of your boards are
your best boards. So if we scroll down over here, you're going to
notice that we have our impressions by board. This one right here is by far my highest performing
board as you see as Unless what do we
got last 60 days? Last 60 days, it's gotten
over 8 million impressions. And why this is important
is the strategy here is you want to identify
your top board. And if it is
performing the best, you want to take your pins when you first create a new pin, if it involves that
board, as you see, this is a kind of
a broad board for me as a DIY house project. So basically all of my pins
can go inside of there first. And what this does is if I have a new pin and I put
it in this board, that RD is getting a
lot of impressions. It gives that pin more
juice or more SEO juice. So that when I go
and actually try and rank for other keywords
inside of that pin, it can work out really well. And so whenever I create a pin, it goes into this board first. And then if it
does well in here, then I'll pin it to my other top three or four
boards as well. With the caveat, of course, that you need to make
sure that those pins are actually relevant to the
board that you're looking at. So going along with this,
I do recommend having a general board that you can
post most of your stuff too, and hopefully you
get lucky like this, this situation where that's your top board that you
go through and post. But this has helped
me leverage post and get a lot of juice on them
right from the beginning. And that brings us
to tip number five, which is actually the
probably the one tip that has grown my
account the most. And that is utilizing what if you come over
here to create you unless you have create
pins and then you have creative idea pins. This is what I've
been able to leverage to really grow my account. These create these
idea pins are new, new feature inside of Pinterest. And Pinterest right now is
really promoting these a lot. The most success I've had
with these idea pins is by utilizing vertical video format. And it's pretty obvious
why this one is out, because if you scroll through your Pinterest feed and you're competing against a video
and you have a still image. Most of the time
people are going to be attracted to
the actual video. I recommend creating
vertical format videos and putting them in
these idea pins. I can show you an idea of
what some of these look like if we come over to
my account here, as you can see, these
really get a ton of views. Here is a idea pen. This is one that I just posted, but here is an idea pin
right here, 1.6 million. Here's another one, almost
1 million, 1.7 million. All of these are pretty much, most of these are idea pins. This has been my winning formula for actually really growing the account because Pinterest is really promoting these
a lot right now. So if you are just
hearing about this, you are very early
that the trend, still not a lot of people
are utilizing these, these Pinterest idea pins. So go through and explore
how to use those. How to incorporate
vertical video format into your products for
your Etsy store or your Shopify store,
whatever it may be. I mean, just look at the
difference between these. Like these are getting
hundreds of thousands of views or impressions
or whatever it may be. And we scroll down, these are
my normal Pinterest pins. I didn't see these get around 1,000 or so
Impressions, whatever. 27,000, like some do better
than others consistently, the idea pins is what
has grown my account. And real quick, I want to
go through and show you exactly what my process for
creating these idea pins. It's very similar to creating a normal pen just with
some slight variations. So we're going to come over
here to this gray tab. We're gonna go to Create idea been a couple of drafts in here, but we're going to
create a new one. And we're going to drag
our video inside of here. And as you see, this is just a video of me
doing a project here. You can go through and add
a title if you'd like. Typically if you are
showcasing a product, I would do recommend
some sort of catchy title or some sort of catchy hook to get people
watching all the way through. This one is just a simple time-lapse essentially
going through. But if you want to
come through and add a title like how to build An accent wall. Accent wall. Just like that. We can add that inside of there. You can adjust this
if you'd like, and how to build an accident while you can move that around, you can change the font
size, alignment color. And then you can
also come over here and add a new page
if you'd like. This is especially
helpful if you didn't want to do video. If you don't have
vertical, vertical, vertical video format, you can add basically
like a slideshow, like take different pictures of your products and add
them in a slideshow. That also works really
well, or step-by-step. Here's how I built this awesome Etsy product, or step-by-step, here's how I do this, or here's a showcase of
how to use my product. So lots of different
things that you can do with these idea pins. And that's why they're
called idea pins, is that the purpose is to give other people ideas on how to do things or ways to
approach different things. And this really is how this is kinda the
future of Pinterest. I do recommend playing around
in here and getting really creative with how you're
going about doing this. So I just come through how
to build an accent wall. You could add that inside
of there if you'd like, and it would go through and
run through this video. You have the background
as well that you could change to
different things. This is if you are, if you have like a
still image basically, but we have the video here, so we're just gonna hit Next. Then. Now it is going to
ask for our title. We do the same with
every other pin where we go through and actually
choose a board for us. We're gonna do accent
walls and living room because that's
perfect what we want. And then here's where
you can go through and add tags for your account. Now, pinterest doesn't have all the tax for
every single niche. I've noticed that this is
slowly growing as time goes on. But if you click inside of here, it's going to pop up
some auto suggestions. Can think of these
like hashtags. They're not
necessarily hashtags, but there's things to
tag your content with. So I do recommend typing in some keywords inside of here
and seeing what's relevant. We're gonna do accent wall. We're going to have
been more here. We're going to type
in home accents. We're going to type in wall
decor, DIY wall decor. And I believe it, it allows
you to add up to ten. So I recommend going through and clicking on all of those
and trying to find at least ten different
tags that you can add to your Pinterest idea pin. And the last thing here is
allow people to comment. I highly recommend allowing
people to comment. It just gets you
more engagement and things on your actual video. Then add the details. There other things. So if you are, if you
are building something, you can actually go through
and add ingredients, supplies, or notes.
This is really helpful. I do recommend going through and filling this
out if you'd like. A lot of times To
be honest though, I don't add the details. That's probably not
the best practice, but I don't worry
about these as much. Just because most
time I don't want to go through and write
up the supplies of notes, but I imagine if
you were to take the time to write it out, it could probably help you
rank even better as well. And then we finally, we have
these advanced options, which is to shopping
recommendations if you wanted to show similar
products inside your feed, this is great for
people who are on Etsy or Shopify stores to go through and play with
that setting as well. So now that we have
everything filled out, we have our idea pin title, the board that we
wanted to go to and the topics you can come through and actually
go through and publish this right here. I'm not going to do it for
this one because I've actually published this pin
already on my account. So I'm not gonna go through and actually publish that one, but I wanted to show you the
process and how that's done. So I'm going to exit
out of this now. And that is going to save it in our drafts, which
is really helpful. So you can go through
and create a lot of different drafts and add them inside of here and
come back and visit them if you'd like to do so. Those are my five tips to grow your Pinterest
account even faster and to get the edge
on the competition, hopefully you found value in these videos and it is
going to give you the leg up to grow your business and transform your business
through Pinterest. My name is Corbin from
Zuko marketing.com. And I appreciate you watching the videos and we'll
see you around.
Corbin White, Digital Marketer
