Transcripts
1. Welcome To Pinterest For Business Basics!: Hey there. Welcome to Pinterest for business basics. In this course I'm going to be teaching. You tried and tested basics for how to start leveraging Pinterest marketing for your business or block. But before we get there, I want to introduce myself. I am Joanne Wentzel. I am an online business coach, digital entrepreneur and YouTube content creator. In essence, what I do is I teach entrepreneurs how to build, sell in scale, high quality, profitable digital products and programs by selling their expertise. And then I help them to use Pinterest to get those digital products or programs seen and sold on the platform from also a serial entrepreneur with more than eight years of business experience. So I have definitely tried a marketing platform or two in my time as a business owner. And before we get started, if you want to continue the conversation with me, you can find me on all platforms in all media by searching at digitally Joanne. So before we get started with the meat and potatoes of what you're gonna be learning in this course, I first want to give you a few of the objectives that you'll take away upon completion of Pinterest for business basics. And really, there are five made objectives you'll learn over the duration of the course, and the 1st 1 is really help you to truly understand how interest works and can benefit your business or blawg. You'll also learn the many ways in which Pinterest can grow your business online. Ah, lot of business owners are stunned when they hear how Pinterest can help them grow their business and a multitude of ways, of course, that we will also talk about how to set up and the steps to optimize your Pinterest for business profile for success. Then I will walk you through numerous Pinterest basics to help you grow your business on Pinterest successfully. And these basics are tested strategies that I use in my own business and that I use for clients to help them win with interest. And last but not least, we will also look sort of at a basic study of interest analytics so that you can get clear on whether or not you're pinches. Marketing efforts are working now that all of the businesses out of the way, I'll meet you over in the first lesson where we are going to discuss the value of Pinterest for business owners and some interesting facts about it that you may not know, so I will go ahead and meet you there.
2. An Introduction To Pinterest For Business: and here we are on an introduction into interest. So they first and most notable detail about Pinterest is that it is a search engine, not a social media site. Yes, Pinterest has social elements like following other people, commenting, liking and saving other people's content. But other than that, its entire technical makeup is that of a search engine. So I really want you to think about it this way. When you go to Pinterest, likely you are searching for something specific, and once you enter your curie into the search bar, you get search results, right? That's how Pinterest is different from other social media sites. On the other hand, when you go to a social media site, you're really viewing what your friends are up to your watching cat videos or what have you . The overall goal is entirely different. In other words, Pinterest is a great marketing platform to get your content and your product seen because of the way that it works as a visual search engine. So I think Pinterest is really fascinating in the buying power of the demographics and the capabilities on the platform was a business owner to get you better acquainted with Pinterest for business. Specifically, I wanted to share a few enlightening fax as well as demographics to get you thinking about interests and more of a profit driven way. And first, over 5% of all referral traffic to websites comes from Pinterest. Let's stop and think about that for a second. The Internet is a really big place in 5% of all. Referral traffic from across the Internet comes from interest. Just imagine it as business owners. We can continue the harness, this powerful platform, how we could significantly increase that number and drive more visibility to our businesses . Secondly, the half life of a pin is 3.5 months. That means the full shelf life of a pin is seven months. That means that one piece of content will continue toe work for you for months and even years from now. I still have pins that I pin months ago, that air continuing to Dr Leeds and referral traffic to my website. Additionally, I've had clients in fellow content creators who pin something a year, three or even five years ago. That still helps to drive interest in revenue to some facet of their business. There is no other platform that allows you to do that, except for maybe YouTube to really wrap your mind around this idea. Consider this. The half life of a tweet is 18 minutes. An instagram post gets the most engagement within 48 hours. You are lucky if your business page content even get seen on Facebook without paying for ads. So Pinterest allows you to work smarter, not harder, and optimize your pins that you publish to have staying power. Unlike most other platforms, Third, Pinterest is the number three search engine in the world. When I tell people this, they're incredibly surprised. But like I mentioned already, Pinterest is a search engine. The reason that we overlook it is because it gets lumped in with social media sites. But also it's a visual search engine to the visual element, much like how Instagram is driven tends to throw people off. Yes, Pinterest is the number three search engine, right behind Google and YouTube. When we stop for a moment to think about how powerful those two platforms are for businesses, well, Pinterest stands right alongside them, for you can build multiple facets of your business at one time without alienating your audience by posting it too many times per day. And this is my absolute favorite bit that I love to share with business owners. Think about If you posted instagram 15 times per day, you might actually annoy and alienate some of your audience right. Similarly, you might lose followers on Pinterest because people find you through search and smart feed and suggested pins your 15 pins that you pin per day and we'll talk more about this in strategic pinning lesson. Our Onley seen by the people who are looking for those pins specifically through keywords and hashtags. In essence, all in one day you can pin your content, your products, lead magnets, sales pages, affiliate products and more, all without overwhelming your followers, your Pinter's or even Pinterest. And last but not least, I really want you to take away that Pinterest is a slow burn. It's a search engine, so consistency is key, and it can take a few months to really start to see progress. But I just want you to keep going. I always like to put in this disclaimer at the beginning of any Pinterest education for business owners simply because, like with anything, Pinterest takes hard work. Think about it on YouTube, you don't go from 0 to 1000 subscribers overnight, so why would you immediately see growth on Pinterest? You'll hear me say this again and again. But as a search engine, it really takes time for Pinterest to analyze, understand and index your pins, your profile and your content. If immediately you're not seeing results, I don't want you to give up on it. I want you to continue trying testing out different content. Excuse me. Testing out different content pins, pin designs, things like that because it will work if you give it a little bit more time. Now that you've gained a little bit more familiarity with Pinterest and how it works for your business, I'm now going to share a few demographic facts that will help you to better understand whether or not your ideal client avatar is using Pinterest. This is important because if you feel like your ideal customer is not a typical Pinterest user, there might be another, more optimal platform for you to be on. Let's go ahead and take a look so Pinterest demographics that you should know. The Omni core agency states that as of the end of 2019 Pinterest demographics are as follows. Pinterest has 300 plus 1,000,000 active Penner's active Penner's. That means that's 300 plus 1,000,000 people who are using Pinterest daily to plan life moments by products or gain inspiration or find information to solve a product or pain point in their life or business. You probably already know that Pinterest is a primarily women driven platform. 70% of Pinter's are women, but what you may not know is that women hold the purse strings of the global economy. It is estimated that 85% of purchasing power held around the world is held by women. In short, that 70% of female Pinter's holds a significant amount of purchasing power When it comes to buying on Pinterest, Half of all Pinterest users earn 50,000 or more per year, whereas 10% of active Pinter's earned 125,000 or more per year. So 55% of Pinter's are looking specifically to buy products with money and hand, whereas 85% of women are using and buying from Pinterest to plant life moments such as baby showers, bridal showers, weddings, bachelor parties, dinner parties, etcetera. So Pinter's definitely have purchasing power. So consider that when you are thinking about whether Pinterest might be viable for your business, a surprising statistic 40% of new sign ups are men. Met are definitely coming around to using Pinterest, but also not just for personal use but as business owners to leverage it for their business . Men are looking for fashion inspiration, men's grooming cars, home improvement, outdoor activities, travel and more conversely, met her using Pinterest to get their content seen to promote their YouTube videos to Southern digital products, their artwork, financial services, etcetera. All in all, there is a lot of opportunity for men to porter their section of the market on Pinterest because the male demographic is growing significantly and last but not least 50% of Pinter's live outside of the U. S. I coach business owners on building their online businesses, and with 50% of Pinter's living outside of the United States, that is a lot of opportunity to create digital products or services to be able to offer to an international audience. Why be limited to your domestic audience when you can scale the digital side at your business and connect with clients and customers around the world on Pinterest. So remember people go to Pinterest to to shop for something specific to solve a problem, answer question or gain inspiration in their life or business. Ask yourself. Can you, as a business owner, help in ER's in some way by bringing your products, content or services to Pinterest? I hope that by now it is definitely something that you will consider. Well, guys, that wraps up this lesson introducing you to Pinterest and the next lesson we will cover the multitude of ways Pinterest can help you grow your business online. I'll see you inside the lesson.
3. Ways Pinterest Can Grow Your Business: I get really? Did he, when talking to small business owners about how Pinterest can help you grow your business because there are so many benefits to it that as a business owner or content creator, we don't even know or we might overlook. It's unreal when I'm teaching. It is definitely one of my favorite things to talk about with Pinterest marketing. So without further ado, let's get to it first. You've definitely got some competitive advantage. Most businesses use Pinterest and correctly inconsistently board is at all, so it gives you a unique advantage amongst your competitors. Even if your competitors are using Pinterest, it still gives you key insight into market research or what things are trending, what things painters were looking for, or fads, which allows you to cater your business as such to be ahead of the competition. Now this one you've probably heard of. And as I've said earlier, with Pinterest driving 5% of all referral traffic from across the Internet with Pinterest, you'll be able to drive that really wonderful organic free referral, traffic referral, traffic increases of his ability of your business, your content products or services, and it's done effectively the traffic will boost other areas of your business, too. So your sales, your email lists social media at your Google SDO and overall digital visibility. Now there is an option to drive conversions or referral traffic by using Pinterest ads or otherwise, what is known as promoted pins. This is an optional thing, but if you really want Teoh inexpensively, drive and increase that referral traffic quickly say, during a digital product launch or even trying to grow your email list prior to a digital product launch. How to increase potential sales, then promoted pins might be a good option for you, and you don't certainly have to start here of promoted pins if you're not able. Teoh, you know, afford to pay for advertising on contrast. But it is an option if by chance you need that quick referral traffic versus waiting for that s CEO before your profile to really build across Pinterest. And, of course, Pinterest can help you to find warm ish leads and customers now based on search and six just suggested pins. When Pinter's are looking for something specific, they could be driven to your pains, your profile or your boards. So with an enticing lead magnet. You can get that, get them to opt into your email list and through a series AB nurturing emails eventually sell them on your product or service. So I love that. Not only do I get higher quality leads from Pinterest because those spinners already looking for what it is that I offer, but then I can walk in through my sales funnels to my digital products to sell my digital products and programs. Of course, with an increase in traffic and leads that will have an effect on an increase in sales and profits, right, and that is the whole point of business. So need I say more about that Interest can help you, too, really build brand awareness that you otherwise may not have had, because it does have such a an expansive, different and largely international audience. And last but really certainly a very important way that interest can help you grow your businesses by ranking higher and Google. I love this little known fact because pinchers just so sdo rich, much like the way Google works. But as you boost your Pinterest CEO, those pins may also populate in Google. Search to In other words, you're doing the work on Pinterest for gaining the benefit of potential Google traffic as well. I always tell clients that it is a win win situation. And if you have not guessed already, Pinterest can be a powerhouse marketing tool for e commerce, server space businesses, bloggers as well as content careers. So that wraps up this very short and sweet lesson on the many, many stellar ways Pinterest can help you to grow your business online. From here, we are going to get started into the nitty gritty strategy and details of interest for business. So in the next lesson, I'm going to divulge Y him just for business. Profile is immensely important for Pinterest success and how you can go about optimizing it for maximum visibility, let's head on over.
4. Your Pinterest Business Profile: one of the simplest mistakes that I see business owners making on him, Driss is that they did not set up a business profile. There are many advantages to setting up a Pinterest for business profiles, such as telling Pinterest to prioritize your content blue of our personal Penner's content in order to increase visibility. So let's go ahead and talk more about why it's important and how we can optimize our Pinterest for business profile for our business. So what do you think about it? This way? Your Pinterest for business profile may be the first interaction a new lead client or customer has with your brand, so you definitely want to make a good first impression, right? Let's talk more about it. The reason why a Pinterest for business profile is important and really say that there are about six ways as to how setting up a Pinterest for business profile can really impact your direct success on Pinterest. The main thing is that Pinterest gives priority to business content via search and the smart feed. And if you're not familiar with what the smart feet is, it is the main feed that you see whenever you go to your Pinterest account, and that is where you'll find inspiration based on previous searches or other content that you've pinned now with a business account even claim your websites unique. You are, Oh, much like seeing unofficial count on Twitter or Instagram when Pinterest recognizes your pins are, in fact, coming from your legitimate website. You are L and increases visibility across Pinterest and you want your content and your products to be seen. Am I right to reaffirm this point, claiming your URL tells Pinterest you are a high quality, reputable account which will help you stand apart from personal spam or non verified accounts on Pinterest. Additionally, you'll be able to enable the use of rich pins. Rich pins provide Europeans with more product information, such as price or location and metadata information from your website, such as a PIN title of description or product availability, which Pinterest gives better ranking two versus non rich pins. This is especially helpful for people looking to buy a product from you because at a glance they can see the price and product information without ever leaving Pinterest. Now, in the description box of this lesson, I am including a link to an article about to learn more about rich pins. For Pinterest for business profile gives you insight into your Pinterest marketing strategy with Pinterest Analytics. While I recommend having something Maurin Death like Google Analytics or Tailwind Interest Analytics can give you an impression of what pins are performing well, the number of overall engagements on your pins, your clicks and saves the demographics of your audience as well as your top boards. These metrics will help you to just cipher what content to write more about what pin designs are attracted to your audience and what keywords or topics are performing well. Based on your descriptions and titles, we will touch a little bit more on Pinterest Analytics and a later lesson. But this is definitely one of the advantages to having a Pinterest for business profile. You'll also get access to design features to keep your Pinterest upon brand, such as a cover image or video. The ability to write a profile description to include business, contact, information and location and more all to help you share more about your business and keep it as an extension of your own brand. And as I've touched on a bit Previously, a Pinterest business account lets you take advantage of using promoted pins, also known as Pinterest ads, as well as the data that comes along with paying for promoted pins. We won't talk much more about promoted pins in this course because this is a beginner course. I mean, honestly, I could dedicate an entire course to promoted pins now that we've covered why it interests . Business Profile is the pillar of Pinterest marketing success. Let's walk through how to optimize it fully so you don't miss a single important thing about your Pinterest for business profile. Additionally, I'm gonna leave some added resource is and articles in the description box below to help you create your Pinterest profile, learn more about rich pins, how to clean your domain and the like. You can find those in the description box of this lesson. Okay, I will see you in just a moment on optimizing your Pinterest for business profile. Ensuring that your Pinterest business profile is set up correctly certainly does not take rocket science, but there are a few things and business owners can easily overlook. So right now we're going to kind of go through the step by step, how to optimize your profile and provide some great examples of profiles that air complete just so you can reaffirm what you're going to learn right in this lesson. First and foremost, you wanna have a keyword rich name. Include your name if it's relevant for the name of your business, and if you are able to include it a keyword or two. And don't worry, we will talk more about keywords in a bit, and I'll show you examples of what I mean from here. So included he order to that are relevant to your business or brand. And then, of course, you wanna have a really just clear on brand profile image. Show people who you are with your profile photo. For instance, if you are your brand much like I am, I highly recommend uploading a clear right had shot of you so the people can see who they are relating. Teoh. No, on the chance that your business is more of a product based or e commerce brand, you might have a logo that people identify with and recognize that you would prefer to use Now. Next we have the cover photo sort of option in terms of a cover photo. Pinterest not gives you a few ways to make her brand stand out on Pinterest again in a moment. I'll show you some examples, but we'll go through the three types really quickly. The first option is that you can choose and select a board, and this board could showcase all of your products, which could be highly enticing to someone coming to your profile looking to buy. Or it could be aboard all about your blood post pins showing people sort of what you write about. Well, again, we'll see that in just a moment. The second option is to upload a cover photo that relates to your brand in some way. This could be a micro shot of your awesome product or a banner with text describing your business or even promoting your lead magnet. The third option, and one of the newest for Pinterest to unveil is the option to include a video as your cover. This could be a fun lifestyle video, a montage of your products or a video of you working in your craft. The options are really endless with video. Remember your cover and your profile Photo are a weight Teoh. Make your profile, stand out and really be on brand, so use this space accordingly. I also recommend writing a profile description that's a rich with keywords and includes a call to action. Now this short and sweet description is going to tell potential customers who you are in 1 to 2 lines and that call to action is gonna tell Pinter's where you want them to go or what you want to do when they arrive on your profile. This could mean that you send them to your website linked to a landing page. You sign up for mailing list shop new arrivals, etcetera. You get the choice here, so just summarize. Tell them who you are, what you do and where you want them to go in two sentences or less. You could also include your location as well as your Web address. Obviously, you want to have your Web address on your profile as many times as possible. People need to see things multiple times before they actually catch on to its. Even though you may already have your Web address in your description, it's totally fine to use it to verify your account, which Pinterest that includes on your main profile page. Secondly, you have the option to include a location. This is especially important if people are looking for something specific in your area. Say they're traveling to that location. So they're looking for restaurants, things to do. Clothing, boutiques, bakeries, gift shops, places like that included. Either way, it's just one more avenue for people to find you on Pinterest and last, but not least in terms of optimizing your Pinterest for business profile, this was kind of hidden, so I see it missed a lot when business owners are setting up their profile. Your feature boards, I always say, are sort of like your calling card for your business. You get five future boards to showcase at the onset of your profile, so show Pinter's what you're working with. New arrivals, collection of your favorite products, all of your block content, promoting all your YouTube tutorials and videos. I think that you're featured boards should be the top five boards most relevant to your business and brand, and they should most definitely focus primarily on your products or content. Remember, we're making it as easy as possible for Pinter's to get from Pinterest to gain access to our products content our website and as promised, I'm now going to show you a couple of examples of some great Pinterest business profiles using some of these different tactics. So this is my personal profile or my business profile. Rather. And as you can see, my cover photo is actually promoting my lead back here. My cover photos for murder, my lead magnet. I have eight clear. Ah, high resolution had shot. I have keywords included in my name. So Joanne, online courses and digital product Coach, I also have my phone number, my email, my website and you can see next to my website there is a A world with a check mark. That means I'm a verified account. And if you glance at my profile description, it tells you who I help and what I do and also kind of where to go and I teach entrepreneurs had a build and skilled a little products and get my free course building workshop here so avidly and people immediately know who I am, what I do, who I help. And then, of course, where I want them to go, and this is an extension of my brand. As you can see, I have all of the colors of my business and that on Brand had shot and the cover as well. This is also one of my clients. So to Helen paper be roller. So we've actually selected a board, including all of their products, as they're they're sort of cover, which you can see there. They make paper being roller. So it gives you the different options of all of the products that they have and their profile image. We kind of opted to show how to use the paper need roller. We also have the location because it is relevant to where they're located. They are verified account with their website. We have key words in the name the D i Y jewelry, crafts and paper beads. And then they also have a very short description. Right. We have paper bead rollers to help you make beautiful and eco friendly paper beads a great craft or hobby at any age shop Paper. Meet rulers to dot com today and that is that call to action. I did include a hashtag here. We'll talk more about hashtag later. You don't necessarily have to include Hashtags in your profile description, but for this one paper, the hashtag paper means is actually a very popular hashtag. So I wanted to go ahead and included here. So those were a couple of showing you how we've built out and really optimize these Pinterest for business profiles as extension of their brands and making it easy for Pinter's to understand. You know what the profiles air about, where we want them to go. We've certainly covered a lot about your Pinterest for business profile on this lesson. So let's take a moment to recap some of the main take aways. So do be a successful on Pinterest. You must set up and then optimize a free Pinterest for business profile. Your Pinterest for business profile may be the first interaction a Penner has with your brand, so make sure it's built out and fully optimized for maximum visibility. Without claiming your domain, your pins really are gonna have a difficult time getting seen on Pinterest. And don't forget. Be sure to refer to the bonus links and articles I've included in the Description box below to help you further with a lot of the information that we discussed in this lesson. Now that our Pinterest per vials are fully optimized, it's time to take on the strategy behind using Pinterest for business. So next up, I'm going to be teaching all there is to know about keywords on Pinterest. I'll meet you there.
5. Keywords: Okay, friends, if you heed it. No other information in this course. Accept what I'm about to share in this lesson, and this is the lesson to sit up and pay attention to. Keywords outside of your Pinterest profile are the most instrumental affecting Pinterest's basic to strategically master Pinterest for business to introduce you to keywords. Keywords tell Pinterest how to index our pins, but he would also tell people how they can search for our pins, boards, profile and content to drive the point home Without the proper use of keywords, your Pinterest strategy will be severely lacking. So let's talk about why keywords are so important on Pinterest will. By now. You know that Pinterest is a search engine, so by using the same keywords, phrases and hashtags you are in essence telling Pinterest how to index your profile, your pins and boards. But also you were telling Pinterest that you are known for X, y and Z, which helps to improve your interest performance. So, in other words, sdo that search engine optimization, we're gonna continuously used the same keywords and phrases again and again to improve our profile in our pins performance. No. Additionally, Penner's cannot find her content or pins if there are no keywords or phrases that they can actually use to search for it. And Pinterest is less likely to suggest pins in the smart feed if there is no written data that they can read in the algorithm to understand what that pin is all about. And now, using keywords on all of our titles and descriptions signals to Pinterest that our content is of higher quality, too. So many business owners don't take the time to include titles and descriptions sort of a lazy way to do Pinterest. Therefore, they don't see a lot of growth with their content because they simply overlook this very important step. Everything that we do on Pinterest is to provide the best experience for Pinter's possible so telling Pinterest. We are a valuable high quality account through including well written, non spanning titles and descriptions is going to help us win on a platform. And also keywords help us as business owners to create content or products based on what people are searching for, which will perform better overall and again to drive this point home. Your pins will literally go nowhere if you are not using keywords and seriously do not do all of this work to begin a Pinterest marketing strategy to create all of this awesome content and all of these beautiful pins and then just let it dissipate without using any keywords. So next step, let's look at where you should use keywords on Pinterest and shortly I am going to show you how to perform a keyword search for your own business. So all of this will certainly come together. And also, I will be showing you some great examples of keyword use as soon as we sort of wrap up the introduction in the details about keywords on Pinterest. Okay, so you'll want to use keywords in your Pinterest profile, name and description. I showed you this with the couple of examples from the last lesson where I use keywords such as online course digital products in online business. In my profile name and description, as that is what my business is known for. When you use keywords in your profile name, your name will actually be more searchable. That's your profile is searchable versus just using Jane Smith or John Smith on Pinterest. You can actually get inspiration for content to pin on a specific topic by searching for boards from other Pinter's, which means people can search for your boards to as long as you're including relevant keywords in the more title. We also know that by using keywords and four titles or names, they're searchable. But those terms also helped to solidify to Pinterest what our profile is all about, what kinds of content that we're going to be creating. And then we will talk more about the importance of boards and a later lesson. But you're bored description for your business boards will tell Pinter's what they can expect to see within that board can share a little bit more about your business and reinforce to Pinterest the topics, themes or ideas you'll be pinning about within that board as well as across Pinterest. Now, one area where a lot of business owners tend to overlook using keywords is within file names. And what I mean by file name is within the pin name. Before you even upload that tail when you can actually include keywords within that file name, and I'll show you this here shortly with file names, it's really an easy way to boost S CEO at the outset of when you initially pin something on Pinterest. So instead of uploading a pin with the file name Image 1234 got J Peg. You can have the file name that says something like easiest best ever chocolate chip cookies, gluten free. So immediately pinchers can identify how to sort an index that pin on Pinterest based on the terms used in that file name. You also have pin titles, pin titles or what I like to call the hook of the pin. This gives Pinter's and immediately look at what the pin is about. It's also an opportunity to use a few key words to tell Pinterest what the pain is about and how it should be categorized. And lastly, your pin and descriptions your pin descriptions much like your board descriptions are your real estate for telling Pinterest and Penner's what the pin is about. So use this space accordingly, inject some relevant keywords a couple of really good hashtags and make it conversational. You get 500 characters, so feel free to be as ST or is wordy as you want. By this point, you are a pro about where to include keywords. But I do get a lot of questions about how many keywords should one use throughout the different sections of Pinterest so quickly. I will share a few guidelines about keyword used to restate the frequency of use across Pinterest. So first, when it comes to your business, you are typically using what is called brand specific. He words throughout a pin or a board. So for my business, that would be online business. Digital products Digital offers digital business, passive income making money online. You kind of get the idea. These brands specific keywords are in the same keywords you'll include across Pinterest. In regard to your business or brand, these will not change. And as you use keywords more and more, you'll have memorized the list of your brand keywords in the back of your mind, as well as where you can add an as needed UNP interest on your pins, your boards etcetera. In addition to that, you also will have 3 to 5 pin specific keywords, so pin specific keywords will change depending on the pin itself. So say, if you have a block post keywords will be surrounding that specific block post. If the PIN promotes a digital product, keywords will revolve around that digital product. If it's an affiliate pin, you'll use words talking about that affiliate product. You kind of get that idea. Pin specific keywords. While you may have similar terms throughout the different kinds of content you create will generally change based on the theme of or the content of the pin. So, for example, on a block post about building an online course for your business, that might be some of the pin specific keywords. Might be things like online course, course creation, digital product, course creator, digital education, etcetera. But for a pin promoting, let's say, my Pinterest marketing course, I would actually use the terms. Pinterest for business Pinterest marketing Pinterest Tips See how the keywords from those two examples differ, Right? So versus using just all mine course. I'm actually using Pinterest for business instead. Now, as I have already mentioned, Pinterest loves to create the best experience possible for users. So in short, they do not take lightly to stand. I recommend to you to create conversational descriptions, but do not keyword stuffer span. You will see this a lot on Pinterest. But it's certainly not a practice that I would've Bye bye Simply because if your account gets flagged for spam, you can be deleted and removing the platform and Pinterest will not allow you to rejoin ever again. So you want to continue to, you know, abide by those best practices so that you can, you know, use Pinterest as a really strong and powerful marketing platform for your business. One thing that I recommend if it is helpful for you after I show you my tutorial of how to perform a keyword search, you can actually create a list of brand specific keywords, right? Those that the key words that will not change those the ones that are surrounding our specific business that you can keep in a Google document or really just next to you on your computer for reference as needed. You can do the same being and create clusters of keywords for the different content or products that you create. Like for me, for instance, I use Pinterest a lot, so I have clusters of specific keywords for Pinterest marketing and then also for my online business. So I have clusters that I know that I can use based on keyword search that I've already done. This will save you a lot of time and energy in the long run. So I know that it seems maybe a little painful to do right now, but I promise you it will come in handy. So, like I said, you can write that down in no book. Or you can keep it on a Google doc that you can pull up either on your phone or your computer as well. Now, we've talked a lot about keywords already. So let's go ahead and tile this together by taking a look at some of keyword use examples to wrap up this lesson in the following two lessons. I'm then going to show you simply how to perform a keyword search for your business. And I'm gonna introduce you to this really neat tool called the Pinterest Trends tool, which is another awesome resource that you can use for content planning as well as keyword search. So here is an example of a key key words in the profile name and description. I've already showed you this a little bit began just to reaffirm my profile. Name is Joanne Online courses, digital product coach. And then, of course, in that description I have entrepreneurs build scale digital products and then I have course building as well as my keywords within my profile, name and description. And then also in my board names you can see here. A lot of my board names have the terms digital product, digital business, online business, online courses, things like that. Also, what ways to make money online, passive income, those kinds of things. So I am reaffirming to Pinterest based on the keywords that I use. Hey, I am known for digital products, online courses, passive income, different revenue streams, etcetera. We also have our board name and description, right? So we've already just talked a little bit about those board names and board titles. But then, in your description, you're gonna include some cured as well. So this specific board, you know, compiles up today information about how to develop, design, promote and launch successful, profitable online courses for small business owners and entrepreneurs. It definitely is a very long sentence, but in there I have designing online courses, developing online courses, promoting launching, creating profitable for small business owners and entrepreneurs And then I have those hashtags which will talk about as well in a further lesson that are going to reaffirm that SDO with the online course course creation course digital product and hashtag on line income. And then we also have in the file an image name which I mentioned to you earlier is the really great jumping off point of providing SDO information to Pinterest. So here you'll find a couple of block posts of one is mine and one is of one of my clients . Where I include in this file an image name, some keywords. So for the one on the left here I have three things you need to automate in your business today. This pin has performed really well on Pinterest. So I know that based on what the content is about, but also because I've included the, um text on the pin as well as in the file and image name that have really helped you solidified a Pinterest what this specific pin is about and then on the right hand side and this is, you know, beauty is a huge part of Pinterest and I have this easy French girl makeup look so in the image name, I have a French girl chic classic inspiration. Clean Beauty. Trellis PD, which is the name of the company Makeup Green Organic Skin Care. And Again, these are all keywords that I went ahead and searched that I know are really high performing and do well on Pinterest just to give you an example of a couple of ways that you can include keywords in the file and image names and then also in the pin titles, right? We want to try to find Search as easy as possible by incorporating keywords and pin titles . So the left you have something like five awesome reasons. Your business needs a blawg, right? So this has reasons. Business needs a block online business coach. And then on the right hand side, we have one of my clients. This pain has been really top performing for her business. Seven ways to style style is more the keywords a basic That's another key word. Long sleeve T at the cool fashion blogger. So it's just kind of telling Petro she's a fashion blogger. This is style post about long sleeve T. So you can, of course, they're multiple different ways that you could write out your pin titles. But of course, you just want to include those those keywords in there as well. And then last not least, we have pin description. So this has been, for whatever reason, one of the top performing pins that I've actually ever had. And you can see within the last 30 days, this specific PIN has had over 10,000 impressions. So the key words that I include in this description are things like business software, tools. Resource is digital media, online media, favorite business tools and again business. And then I have the hashtags that are line with what this pin description is also about. So business tools, business resource is applications, etcetera, as you can see there. So we've looked at a lot of examples of how to incorporate all of those keywords within the different sections of Pinterest, if you will. So let's go ahead and recap this lesson, and then we'll move into talking about how to perform a keyword search for your business. You can get started using keywords today with all of your pins and boards and profile so key words are the most important Pinterest for business. Basic because it helps our pins boards profile and content to be found on Pinterest as well as to help with S E O and before you create content or launch products, right titles or descriptions, perform a keyword search or trend search to help you view what words or phrases are the most optimal and searched by Pinter's for maximum visibility on that pin or board. Remember, our pins and boards will not be searchable without keywords. And don't do all of that work for nothing. So with keywords fresh in our mind now we can learn how to perform a keyword search. I will see you on Pinterest over in the next lesson.
6. How To Perform A Keyword Search: so, as promised, here we are on the back end of my Pinterest for business profile. So now I want to take a look at let's say I want to perform a keyword search about a piece of potential content I want to create. That would be, let's, say, a chocolate chip cookie recipe. So I'm gonna head over to the search bar, and I'm simply going You can clearly see what my recent searches are. Definitely a lot about food. So I'm gonna type in chocolate chip cookies here. Wow, that was hard for just a second. Okay, so for chocolate chip cookies the first way that you can perform a keyword searches really ? Just pausing before you hit, enter and looking at some of the different search terms that populate as you're typing in your Fraser keywords. So here we see recipe. Easy, Chewie, I think I'm not sure what that says. Um, no brownies, videos and soft. So we know that some of the top searched by Pinar keywords on Pinterest for chocolate chip cookies are a recipe. Easy, Chewie, I'm gonna assume that says no brownies, videos, and soft. But let's say I'm not quite excited about the search results that pop up for, you know, right here for the keywords. So let's go ahead and hit. Enter. So these are the top search results for the search term chocolate chip cookies. But say I want to include some other keywords throughout the post that I'm gonna create throughout the pin and the image, Name pin description, etcetera. So here you'll notice that the top these bubbles sort of pop up right. Whenever you hit Intern and I want you to notice on the far left here, this is gonna be the most popular search term that pairs with chocolate chip cookies. So from left to right, you earn from the most popular to the least popular now for you to have success on Pinterest. I want you in your pin descriptions board descriptions, etcetera to include a series of popular keywords as well as sort of medium used and even some of the lesser used this way. You're not only using just the most saturated keywords on Pinterest rights of all you use was easy chocolate chip cookies, it's likely that you're not going to rank very high in search. But maybe you say you know easy chocolate chip cookies. Let's see. Order some other search terms that are paleo or that are gooey or thick so you could even do gooey, thick chocolate chip cookies. Recipe. And that's gonna help you, too, really rank for these search terms here that are pretty there, well used and searched, but they're not the most popular. So that is one example of how you can walk through and include different keywords. For this specific search was just chocolate chip cookies. Now, look, let's look for something else just to kind of give you another example. Say, you're looking for content. You want to create something about content, marketing and content. Marketing is too long for me to see the search results here, so I'm gonna hit Enter now. You notice it popped in content marketing strategy. So I just wanted to search for content marketing and on the top here we have strategy is the most searched term with content marketing ideas, infographic quotes, instagram strategy tips, social media, our strategy, social media, etcetera And as we go to the right, we can see other search terms that partner, along with content marketing that that are a little lesser used. So, for instance, maybe you write opposed about what is content marketing. And that's going to mean that you might potentially rank higher in the surgeon's mark feed for this piece of content because it's not. I used all of the time, even though it is still searched for, so you can kind of walk through and say, Well, I want to create a content marketing piece of content. What should I do? Well, you could maybe do content marketing tips, and then we could say something about, um, let's look over here. Creative Social Media post So content Marketing tips for creative Social Media post something like that. That's a very long, long tail. Keyword is what they would call it, but you're likely going to fall into a niche where it's very searched for, but probably not written so much about, so that when you can continue to stand out, you could also do content marketing ideas for social media. That would be a really good one. Continent content marketing ideas, tips, tools. Resource is for instagram etcetera. So as you're walking through your business, you can go through here and you can actually search for keywords, and I have a Google doc where I have gone through and I've searched digital products, online business, online courses, course creator, passive income. And I'm just created a very lengthy list of keywords that I know that I'm going to relevant for my specific business. So that is how you quickly perform a keyword search on Pinterest. So you have any questions about this? Feel free to pop in the course and let me know I would be happy Answer any clarifying questions for you. From here, I have one more tool that I want to show you. It's called the Pinterest Trends Tool. It's also gonna help you with your content planning as well as knowing what keywords performed well throughout the year. So we'll go ahead and head over to the trends tool right now.
7. How To Use The Pinterest Trends Tool: prior to the winter of 2019 you really had to guess at when the keywords work selling or most searched on Pinterest. Obviously, you knew that during Christmas that cookie recipes would perform well. But what about the rest of the year? What are Pinter's interested in? What are they searching for and wanting to learn more about during other times of the year ? Well, the new ish Pinterest trends till now allows business owners just like you to be able to search keyword terms on trends to see when phrases are really trending on the platform. This is so valuable because it allows you to do two things. Plan a more streamlined content. Callender to publish content when it resonates with Pinter's most and promote pins. Digital products lead magnets, content, etcetera at peak times when you'll get the most engagement and interest as a disclaimer, trends is fairly new, so there may be some search terms that don't show up, but always check back because Pinterest is continuing. Toe added new search terms all the time. I'm going to include a link to the Pinterest trends tool in the description box of this lesson so you can go ahead and book market and use it whenever you need. Teoh. Now that I have introduced trends to you and how it can be immensely helpful in your business, I want to actually walk. He threw how to use it. So, first and foremost, let's go ahead and enter. Well, I guess I should say that Pinter's trends When you pop onto pinchers trends, you will find things that are trending right now. So chicken breast recipes, a clueless aesthetic, which that's interesting. Uh uh, fourth of July party, which we know because as I'm recording this video, it is June mid June here in the United States. The Last Airbender, summer dinner, recipes, etcetera. You can also see what are some other trending ideas across some of their most popular categories. So, for instance, fashion fashion, I think fashion. Over here we go food and drink beauty, etcetera. So you can kind of get an idea if you were in any of these categories what things are currently trending trends, so this is really neat. Now we want to go ahead and actually search for something specific. So because I know that we're in summer in the United States. I'm just gonna type in summer fashion, and it's gonna give you some suggested search terms here. So summer fashion 2019 for teens 2020 Summer fashion 2020 Fashion trends Spring, summer and on the right hand side, you can really get a look at these sort of wrath that will show you if this topic is trending. Now, obviously, we know 2020 summer fashion is currently at a peak. So we're gonna click on this and this is going to show you that right now 2020 summer fashion is the most searched out of this term for this, as of right now for this week. So if you are a fashion blogger and you're looking to release something about summer fashion, well, this is the time to do so Now there's another thing that I really want you to notice here is that the rule of thumb for pinning and promoting a piece of content is really 45 days so that it has time for that metadata to index on Pinterest notice here. This is back in mid April, right? So we're now in mid June. That's about 60 days. But as you can see as the warmer weather starts to pick up this 2020 summer fashion really starts to increase as well. To say, if you started to pin your fashion content style guides outfit inspiration back at the little same middle of April to the end of April, then you would really be in this trajectory of this increase in search and getting that content that you're sharing and seen on Pinterest. So that's really one way that you can leverage your content calendar. Your digital product launches etcetera on the platform. Now you would also want to use 2020 summer fashion outfit inspiration for women or something like that in your content on your pins, your titles, descriptions and file names to really boost the S U for this specific search term. And, of course, if you know that summer fashion is gonna be really popular, you cannot go ahead back in January or whenever you sit down and plan out your monthly or quarterly content, say okay, well, in January and this year, I know that I've re written about winter fashion, so I want to go ahead and start thinking about spring and summer fashion so you've already got content that's being released for the right times a year for our on trends and based on what Pinter's are looking for it. Okay, so let's go ahead and look for something else. Let's do Christmas, and I think this is important to show you. So we see here. Let's do Christmas centerpiece just because that's what pops up. Obviously, right now we're in June, Okay, in the United States. So this is where we are for about June July, and the search results is a one is listed as a one on trends. So what that means is, nobody's looking for a Christmas centerpiece right now. So if you're trying to release content that Pinter's air not searching for currently, then you're pretty much shooting yourself in the foot, so to speak, when it comes to releasing content, because then it's not gonna get seen on the platform. Now this is a very I think, extraneous example, but you really get the idea. I wanted to show you kind of what that looks like, and obviously, if you are into creating content around Christmas and Holiday, then starting to release around mid end of October is the best time to start promoting it, because then look how this is going to increase on popularity over the next you know, the upcoming months. And then, of course, back in January, you know nobody's right immediately after in January 1st, everything sort of dies down again in terms of holiday. So, guys, when you are pleading and thinking out your content calendar, your digital product launches, you can literally go in here and search terms and figure out when is the best time to release certain pieces of content. Lead magnets, you know, digital products, even physical products, things like that. So I want you to use trends as another best friend for you to be successful on Pinterest. So, guys, you are now equipped with a couple of really stellar tools that that keyword search and the trends tool to be more strategic with your pinning on Pinterest and also to plan out your content more effectively throughout the year. So I have linked to the trends tool and description box. Please bookmark that so you can use it whenever you needed to plan your content or really, just look at a key words, you know, popularity on Pinterest. So this tutorial wraps of all there is to know about keywords. But there is one other Pinterest basic that you can use to get your pins and your boards found on Pinterest. So in the next lesson, we will be covering how to use Hashtags. I can't wait to talk about them with you, so let's go ahead and get started.
8. Hashtags: all right. And here we are with ease. Second Pinterest business Basic Hashtags. You may think that you know all there is to know about our hash tags work, but on Pinterest, they actually work a little bit different than other platforms. So what you may already know is that hashtags are another mechanism to use for search and also for SCM. More specifically on interest. However, Hashtags air not as widely found and used on the platform as they are on other social media sites. So it is recommended to primarily use and focus on using hashtags on your board as well as your pin descriptions. And I'll explain more about that in just a moment and much like with keywords, you primarily want to use about 3 to 5 hashtags on your board descriptions as well as 3 to 5 on your pin descriptions to for maximum visibility search and as CEO now remember, much like with keywords that hashtags stuffing can really get you into trouble on Pinterest and it's considered poor quality. So stick to using the most relevant keyword rich hashtags only, and the kind of leads me to what I was alluding Teoh and This is a major note that I have to make about hashtag before you get too wrapped up and focusing on using them on Pinterest . So painters do not search for Hashtags on Pinterest like they do on other platforms such as , say, Instagram or Twitter. Dinners have really been conditioned and taught to use keywords in the search bar on interest, so likely they're not searching for hash times the way that you would say on YouTube or Instagram or Twitter. However, the most important thing that I want you to know is that hashtags, if you use them, can help to reaffirm S C O. In other words, hashtags are used to help boost your pins and your boards with that search engine optimization, but are not required for successful search on the platform. So, in short, use them if you want Teoh, definitely add Morris CEO to your Pinter boards. But Hashtags will not make or break your picture strategy, though it is important to mention them for this reason. So I recommend if you do decide to go in and use Hashtags that you want to solidify S CEO for certain search terms to focus on using hashtags that match popular keyword search terms such as, say, if I have a piece of content that is a pumpkin pie recipe, we'll likely I'm not going to use a hash tag about, you know, obscure Christmas decorating techniques. I'm gonna use hashtag pumpkin pine as another example. If I am creating a HASHTAG or a piece of content about online business, I'm going to use hashtag online business. Hashtag digital business. Not something like hashtag Start your business today because that's not relevant and doesn't fully align with the words and the key words and phrases that I'm using for that specific hashtag. You know the scenes a little bit tricky. So in order to be able to kind of further solidify what I'm sharing, what I'm talking about, let's go ahead and look at a couple of examples. So this is a board about building an online course. I am going to use the terms online course in my hashtag. So here you do see hashtag online course course creation course, digital product, online income. I'm not using more obscure phrases or keywords in terms of this board because I am reaffirming online course with the use of that hashtag. So I hope that makes sense. And then, additionally, in a pin description for this specific pin in this piece of content, I talk a lot about business tools and online tools. First, entrepreneurs so you'll see these hashtags are the exact same words that I use with as keywords to so hashtag business tools. Business resource is, and then, of course, business applications. All of that being said, I hope you can see that. You know, if you're using more obscure terminology like you would say on Instagram or Twitter, for instance, I'm going to use one that I have used regularly, you know, hashtag rescue dogs of Instagram. Well, that's probably not going to be a very popular hashtag UNP interest or one that's really gonna help you with Seo. So that's really it. Hashtags are probably the easiest and simplest Pinterest basic that you are going to learn throughout this course, but it can still be helpful if used correctly in terms of your overall marketing strategy on interest. So let's go ahead and recap what we learned Hashtags are most helpful for S e O, but not necessarily from search. You can use Hashtags primarily in your pin and board descriptions and really focus on using Hashtags that online of popular content such as hashtag online course, pumpkin pie, work from home, women's fashion, makeup, inspiration, etcetera. Again, those are popular search terms UNP interest and they're going to be. But so these will be the best for S E o capabilities in terms of using these Hashtags Third Pinterest basic is really the fundamental of interest that started it all pins. So in the next lesson, we will cover the most important things that you need to know about pins, an overview of pin design as well as have you a few examples of top performing pins. So I will see you guys in the next lesson.
9. Pins: interest basic number three pins. And if you have not guessed already, pins are our way of showing Penner's and potential customers. Would our products for content are all about? In other words, we need to use pins to our advantage to gain visibility for our content products. In business, on Pinterest What do you as a business owner or blogger really need to know about pins? Most notably should focus on pin size pins that having 2/3 ratio do best. So, ideally, 1000 1500. That sounds scary to sort of keep track of, I know. But the great thing is that design software like Pic Monkey or Canda already have design templates at the correct file size preloaded for you to use. It's also important to note that the extra long pins are lengthy. Infographics that previously took over Pinterest a few years ago are now truncated on the platform, so it's best to stick to that 2/3 ratio, or 1000 by 1500 pin size. And we've talked about this a little bit already, but it's never bad to reaffirm something. I think just that once you finish designing your pin or pins and can va photo shop or elsewhere that you save your pin file name with relevant keywords to help boost s CEO on Pinterest. Next pins should most certainly include your business name somewhere small or your website URL, and this is necessary for three specific reasons. First, to reaffirm that brand identity to remind people where they can find that content. So, for instance, I have definitely searched for a recipe and for whatever reason, the link was broken. But I was able to buy having by seeing in the URL on that pin, I could go directly to the website to find the recipe that I was looking for and then last but not least, to prevent other people from passing your content office their own. Now Pinterest has really started to crack down on span. It does not happen often, but it does happen so air on the side of caution and always have either your business name , a small logo or website neural. Now, personally, when I share some of my pins with you, I love to include my website. You Earl on all of my pins. It really keeps it simple, and it's very easy to find my content. A couple other things about what you need to know about pins is first. You want to include a call to action. This is important, especially if you want to grow your email list like a lead generator or often incentive of some kind. Or, if you want to entice Pinter's to shop, New arrivals learn mawr, etcetera. Like I mentioned at the top of the course during the Pinterest's profile lesson, we need to make it as easy as possible for Pinter's to continue the conversation with us, especially if they want to read our content, shop our products or opt in to our email list with our enticing lead magnet and call to action is never a bad thing to include on your pins. As you continue to leverage Pinterest for your business, you'll notice that the more pins you have related to your content or products, the more visibility you will have on the platform simply due to the sheer bulk of pins of yours. Anyone who was anyone on Pinterest that is doing well has thousands upon thousands of pins promoting their products or content. Yes, this does take time to build, but as a marketing platform, it will be well worth that. Remember, Pinches works harder for you longer, and we won't talk more about how to do this later on. And the lesson about strategic pinning. Now let's move into talking about pin design. One of the most popular questions I get from Pinter's on bloggers alike is really all about pin design. What's high converting? So here are some need to know basics, and as a disclaimer you'll find there are a lot of conflicting and confusing thoughts about pin design. So I have compiled the absolute must have him basics for high converting pins. And to be honest, the rest of it is, as I've learned through trial and error, entirely your brand aesthetic in preference. First, we're gonna talk about colors When it comes to colors, you want to make the pin somewhat dynamic and interesting looking. So contrast and colors are ideal, or at least 1 to 2 colors included on the pin. I've noted that pins with multiple bright colors really stand out, but so do monochromatic pins. It really is a matter of trial and error and beta testing what your audience likes and what they're pinning, saving, clicking and resonating with reds and oranges are highly attractive, especially as called toe actions on your pins. But again figure out what colors work best for you and your brand through testing out some different color variations in your pins. And then, of course, fonts are really important in terms of funds. The biggest piece of advice to share is that it needs to be easy to read something like 60 to 70% of Pinterest users are engaging on the APP on mobile. So if you are having trouble reading your pins even on a desktop or laptop, consider that painters won't be able to understand what your pin is all about on mobile. So at the foundational level of pin design, your pens need to be easy to read with large, clean fonts. I also suggest one or two fonds to make it more visually interesting. I typically like to include at my main fine, which is my brand fun, and then I also have a 2nd 1 that is a sort of a squirrely cursive, but I make it quite large where it's very easy to read. But those two text together really perform well. It does captivate. It does look more visually interesting. Four pitchers and I have tested out multiple types of pins over the years with a lot of different fonts, and these are the ones that seem to be the most clicked and saved because they are again really appetizing to look at. At first, you really want to play with sizing to see what's easiest to read for mobile in terms of your brand fonts. If it's helpful for you to gain some or inspiration in terms of what I'm talking about and in size and style and layout of funds head on over to Pinterest from your mobile app, see what stands out to you screenshot any inspiration and test it out on your audience. That's a really good way to get started. And the images images can certainly make or break your pin. So here are a few hard and fast rules to know about imagery in your pins. Images without people do best, unless it is something directly related to do with people such as beauty, fitness, fashion and the like. Images should enhance the pin, not detract from it. Sometimes I see images and pins that are not relevant at all to that pin. So they pinar or a potential consumer I get really confused about what message the content creator or business owner is really trying to get across. Obviously, if you are a product based business product, images should be the focus of that pin No. One last very important bit of information to take heat of in terms of pin imagery, it's recommended to try to use your own brand images or invest in higher quality stock images if you're able to. If you're using the same stock imagery as everybody else on Pinterest, Pinterest will rank your content lower because it has seen that image thousands and thousands of times. It's not recognizing it as a new piece of content on the platform. So if you're able, if you can get brain images, take your own images or even pay. I think Adobe stock is like $10 a month. You can get a higher quality image that's not used quite as much in order to make your content stand out on the platform. And then I've already talked a bit about information like what important details you need include on your pin, but these were really the things that are gonna be never changing versus all the other stuff. Stuff is entirely aesthetic, so wanted to just kind of go over these one last time to solidify what needs what information it needs to be on your pins. You can include your website or logo somewhere small for that brand recognition that I discussed earlier and then have that call to action to entice people to click through whether that's a lead magnet, a free shipping offer, a coupon code. What have you were really trying to get them over to our Web site as a potential client or customer? And then, when it comes to overall layout, I want to think I want you to think of your pins as such for content pins, things like blob post podcast episodes, etcetera, clear, clean and Uncluttered with a focused on the text and very, very easy to read. And then, of course, your products were right. Imagery that focus on the product with a one line about the product, giving it a little bit of context or a call to action, which is entirely optional. Even though we've talked a lot about pin design. It is not a one size fits all approach. So try some different things out when you're first getting started and to see what works best for your brand. What Pinter's were clicking on based on your analytics and I'll show you this later on. But really, what I've shared with you throughout this lesson are the key components to successful high converting pins that perform well on Pinterest again and again. Now, as promised, let's take a look at some well done pins and this slide you'll see here I have three examples of some different product pins on the left hand side. We have the very easy to read text that is going to give a little context for this specific product, which is duck feet. It's also a lifestyle pin, so it actually shows the product being used out of nature. And then in the center you have wicks, which has got to contrast in colors very easy to read, caught like a big font. It kind of stands out at you how to create your own website, and then on the right hand side, we have Lulu's, which is what is your party style shop holiday dress is The reason I really like this is because it gives you not only showing you their product but also in addition to that gives you a little context with a very small font. You have the Lulu's logo and that script, and then it has that call to action down at the bottom that says shop holiday dresses. So these are just a few examples, depending on if your business is service based or product base of kind of some things that you can do. And, of course, you could always go to Pinterest If you're having trouble coming up with some product pin inspiration. I always go to Pinterest and kind of just look around and see what you know. What pins I like what designs. I like things like that and then some content pins, and I just pulled these for my own business. So on the left inside, this is one of my lead magnets, So I have you pin specifically for the lead magnet links directly to the lead magnet, not to a block post or a sales page, just specifically where they can opt in for this Pinterest for business roadmap. I have that call to action. I also have a preview of the Pinterest for business roadmap as well, so people can go ahead and get a preview. What that looks like before they even click through to my website, making it a little bit more enticing, very easy to read. They know exactly what they're going to get in the center here. This has been one of my top pins. Five tips for force launched success. So I have a little bit of, ah, laptop imagery there. This is a pro canvas image that I'm using. So it's probably not quite as popularly used as other stock images that you'll find on like unspool ash or picks a day, and that I have some contrast in colors there. I have two different bonds and then that that you are l. A. The very bottom digitally Joanne dot com And then on the right, you can see this is another content pin. Now, this is more specifically leading to a blawg post that is actually I'm sorry this is linking to a YouTube video where I talk about how used a job be to run my online business. So I've got a lead magnet pin. I have a block post pin, and then I have a YouTube pin here and you can see how I create pins based on these different pieces of content, helping to grow my business and promote my business on Pinterest serving a multitude of ways. Hopefully, by now you feel more comfortable about what sets a beautifully designed pin apart from a lesser performing one. You've got the essentials of pin design now and can refer to this information at any time. But as always, let's go ahead and recap. Pins should have a 2/3 ratio with easy to read text, a clean design and your logo or website. You were on them. Try different pin designs, colors and fonts like I just showed you to kind of see what your audience audience resonates with. This is also known as beta testing or split testing. As you go through and design your pins, you will get better and better at design. I mean, honestly should show you some. My very first pencil I ever created because they were just not quite as cute. My first pins did not perform as well nor did they look the best. So I really kept at it and I kept reading the data, and I've come up with some pin designs in different layouts and templates that my painters really resonate with and enjoy. So far, we've covered keywords, hashtags and pins, the next Pinterest basic that you can strategically use for Pinterest growth our boards. Let's head on over to the next lesson and dig right in.
10. Boards: boards were so much more than just a way to keep our pins catalogue on our Pinterest for business. Profile boards do organize our pins on our profile, but they also tell Pinter's what our profile is all about and lend more S E O capabilities through the titles description category as well as what we pin to the board. So in this lesson, we are going to talk all about what you need to know as a business when it comes to your Pinterest boards. First, all boards should be relevant to your business. The more boards that you have that you can pin your content, Teoh means the more visibility that your pins will gain. I say 20 to 30 boards is really optimal any more than that, and you're Pinter's will have a hard time finding your content or products simply because they're scrolling through the sheer quantity of boards and any less in your account won't look as established now as a disclaimer. You can definitely create more boards, right, more words that you have in regard to your specific industry or topic that you're pinning about, the more that you were able, Teoh pin your content to. So if you can create, optimize and pin to say, 30 40 or 50 boards without spamming interest or really having and making sure you still have unique relevant boards, that is an option. But I will tell you, with Pinterest best practices I would air on. You know, having just about 30 boards like that is really optimal. Aton awards can get kind of convoluted. You have a lot of redundancy, and it's gonna probably a flag on interest that you are pinning all of your pins to 50 boards and really spamming the platform. Which, of course, we have learned they do. Not like. We have mentioned this a little while ago in this course, but you know, just include those keyword, rich, bored names or Seaboard titles in descriptions, set up the category for indexing so the categories or things like art education, women's fashion. When you're actually going in to edit the board, you'll have that option. There it is a one more waiver pinches to organize your bore for search and share suggested pins from your board. Now I get a lot of questions about this. Personal boards should indeed be made secret Yes, you can still pin your favorite recipes. Find makeup looks you love to try on and get inspiration for your living room sofa. But since those boards don't help your business profile in the least, keep them private now board covers, which you will see our are optional, but they can make your Pinterest look more on brand, and I'll give you some examples of what that looks like. You. Shortly. Your most relevant boards to your business should be at the top of your Pinterest profile for easy accessibility. These are the words that tie directly to your product content or services, and that you really don't pay anything else or anybody else's content to those boards. So for me, I primarily teach on and sell products surrounding online business and digital products. So those the boards that you'll find closer to the top of my profile versus my passive income digital marketing, our online business Boris's will be sort of sprinkled throughout now. I also recommend that you have your first or second word being a board, compiling all pins from your website, your content, new arrivals, lead magnets, affiliate links, etcetera. That means for me that's my digitally Joanne dot com board and my block board a second, because I know out of those two boards that I can pin anything and everything relating to my business to those boards, making it so easy for Pinter's to find my content and products. At one glance on my profile and one last little tidbit about your Pinterest boards, I see a lot of people focusing on a group of boards as their Onley Pinterest strategy. But guys, you do not own group boards, so focus on optimizing and filling out your business boards and use group boards as an addition to your strategy, simply because you could lose your group. Ford's at any time now. We have already looked at a couple of examples of board layouts, but for the sake of solidifying the concepts and this lesson, let's go ahead and take another look. So this is an example, I believe, and I have not shared this one yet. This is one of my clients. She's an ethical fashion blogger, So a lot of the key words that we use and the layout that we have here are really focusing on promoting her products and her content at the very top. So in the top left, we have the Ashley Becker board shop, Ashley Becker dot com and Ashley style, So I can pin all of her pins were regardless of whether it's products or content to those boards, they're the most accessible and easiest to see. I also have throughout all of her boards, we have different kinds of fashion boards because again, she is a fashion blogger, so I am able to pin a lot of her content to many, many boards that she has. But I do pinch other people's content throughout some of the other boards as well. And of course, if you're looking at this, you want to add more boards. You can actually just drag and drop the boards on Pinterest. You can arrange and rearrange at any time. These are not set in stone. For some reason, you need to re strategize your boards or change of rewards, or you have a few more boards that you want to add that a relevant to your business, you could certainly do that like this is an old screenshot of her board layout. I recently added a few Mama blogger boards or mom fashion blogger boards. So I've actually gone through, and I've reorganized its layout here while keeping the most relevant boards at the top four . Pinter's to check out. And then this is another client of mine. This is where I'm showing you the board covers that we talked about now, Kelly, this is her business shale on paper beads, which we've seen a little bit earlier in the course, she does not have a ton of boards, but I will tell you all of these boards I can pin her content to. And because paper beads is such an incredibly hot topic on Pinterest, even though I only pin she only pins about 10 pins for a specific piece of content or video on Pinterest, she gets so much visibility just because that is such A S c o driven. Ah, hashtag paper beads and paper beats is such a popular keyword that she gets a ton of, um, visibility in her business, just with having so few boards are guys. And that sums up the most essential facts about your boards on Pinterest. So before I end this lesson, let's take a look at the main points in summation of what we covered here. So 20 to 30 boards, all aligned with your business so that you can pin your pens to as many boards as possible , have your most on brand relevant born at the top of your profile. Focus on optimizing and filling up your business boards because those you own or versus group words, which you could lose if they get flagged or deleted. And the next lesson. Now that we have talked about all of the basics, the keywords, the boards, the hashtags is probably the one that you've been looking most forward to. We're gonna be talking about strategic pinning because now that we have really gone through at the majority of Pinterest basics, we can start to create pins and pin them with frequency, fill, fill out our boards. And so we're gonna mean really diving into the best pack practices for strategic pinning, and I won't go ahead and meet you want over there, here in just a moment
11. Pinning Strategy: When I sit down and teach students about Pinterest, they usually say something like, Oh, I was pinning But then I just pin something once and let it alone. That dear student does not a Pinterest strategy make yes on Pinterest you must be strategic just like on all other marketing platforms to be most effective as well gained the most traction and digital visibility. In other words, strategic Intentional pinning means our pins will help us reach the most spinners at peak times for engagement. So here are some other thoughts to consider when it comes to being more strategic with your pinning schedule and frequency on Pinterest. Later, I'm gonna walking through a short tutorial on how I strategically pin in my own business too with Pinterest approved management partner Tail end. The first thing that I want you to really understand and you may have gathered this by now . But Pinterest does not grow on its own. It no longer grows on its own. Say like it may have, you know, back in the day before algorithms change and it really became a an advertising platform for businesses. It's also very hard to grow your Pinterest by pinning your pins to one board once and then never touching it again. Pinterest really enjoys engagement and frequency within the platform, so popping on a pin every eight months really will not do a whole lot for your business. Now standard amount to pin daily for the maximum benefit is around 10 to 15 pins at per Pinterest best practices, and this is as of spring 2020. You no longer have to pin 5100 150 times per day to really get visibility. Pinterest wants higher quality pins and content. So what's happening is that they're giving you better rankings and more visibility if you are continuously sharing new content or updated images for old content. Personally, I used to pin about 30 to 35 times per day, and that was a lot of work. But when I adjusted my painting frequency per the changes back in March of this year, I noticed a major difference in the amount of engagements and use I got on my say 10 pins per day versus pinning 35 per day. And this is great because you don't have to then blast or spam Pinterest just to get seen. You don't have to create as many new pins or even as much content as long as you're rotating in new pin designs, their templates for old content that you released even, you know, months or years ago. So when you occasionally incorporate a new piece of content into your rotation, Pinterest is really want to rank it higher because it's brand new to the platform. But that doesn't mean that your old content won't get visibility as well. Normally, when I say that a business or blogger has to pin 10 to 15 times per day, it seems like a lot, especially if you don't have any imagery or content to pin. So I suggest for you as you get started to pin as frequently as you can initially, even if that means filling out your boards with other people's relevant content. But keep pinning again. Pinterest loves when you engage in the platform by bringing fresh new content for its audience as a content creator. If you have three block posts, share a pin on Pinterest from those three block posts every few days or so, but as time goes on, you can incorporate more pins to your lead magnets. Other content. You create sales pages, affiliate products. You get the idea. In terms of pinning, you can manually schedule to Pinterest, which is more time consuming but ideal if you are just getting started. Or you can use the tailwind app to draft schedule and arrange all of your pins, especially using their awesome interval pinning setting. Now Tailwind does offer a free version of 100 pins per month. That's something that you prefer to do at the outset of getting started with your Pinterest marketing strategy. And I am an affiliate of Taylor and I love it. I have used it for a year and 1/2. I would not leave my Pinterest marketing to any other platforms, so I'm gonna leave that in the description box. If you make the decision to join Tailwind with my link, I will get a small bit of compensation. But that's of course, at no cost to you. If you decide to go that route now with in Tailwind, they will generally start you off with a schedule of about 4 to 5 pins per day. But what I love is the optimized. The Times based on your audience based or based on your followers, they will in your overall community. They will pin based on when those spinners are most active. Like I mentioned a moment ago. Even if you are pinning two pins of yours per day and then three of someone else's, it is helping Pinter's to index your profile and your content based on what you are pinning to the platform. Increasing visibility with using Pinterest and starting to build credibility on the platform, which will in turn drive referral traffic saves and clicks. Scheduling your pins and being intentional lets you promote content that's being released or upcoming product launches as they go live again. We talked about that fresh and new factor we're always pinning based on season trends or topics like I showed you when I walked you through the tutorial with the Pinterest Trends tool. So pinning should never really be half hazard, especially when it comes to your business. And if you want to get the most visibility and traffic to these digital products, you're releasing your services, your content and the like of being consistent with painting products and content and pinning them at times means that they're going to be more likely to be seen and repent saved, clicked, etcetera. All of those engagements is a great start to building out your Pinterest marketing strategy . And as with anything else, Pinterest takes effort and consistency but can grow your business significantly organically , unlike other platforms that you probably are currently on. Now, before I sign off for this lesson, we've talked about some of the strategy behind pinning. I want to show you this in action in Tailwind, which again, is what I used to schedule out on my pins so I can share with you some of the ways that I'm intentional and strategic in terms of my ping strategy to hopefully inspire you and being mawr intentional. And you're pinning as well. Let's go ahead and head on over to the back end of my till when dashboard Okay, Pinar. So here we are on the back end of my tail and dashboard, and when you actually long into tail and how you get Teoh, what is called the publisher as you simply go from your dashboard to the left hand side navigation and you just don't come down to the publisher and then click on drafts. I currently do not have any drafts right now, which is actually great for this tutorial so that I can show you kind of what? My whole processes. So on the right hand side here, this is your schedule. This is where all of your pins are laid out. When? What times? They're being pinned. How? Maney pins. You're pinning per day. And as you can see there now, I pin currently I think I've got 16 slots per day. I could probably reduce that a little bit. I have not been as active on Pinterest recently because I have been working on creating a lot of new content. So let's go ahead and go through and upload a photo or that's gonna become a pin that I'm going up into the platform. So I have here and let me go to I was just on it. Let's see. Five tips for course launch success. Now I have some used pins already. I know that I use these. I don't want to use them again right now, because I have. I am Essentially, What I'm doing is like five templates and I'm walking through sharing one template, and then I pin that to about 10 to 15 boards. So every 15 days I have a new pin template for this specific content that goes live on Pinterest. This means that I can actually recycle these pins every you know. I think that would be what, like every 60 days or so, So that means that they're not. I'm not pinning the same image with the same description to the platform all the time because I have these different templates. So every 15 days, pictures of seeing a new pin or a new description for this piece of content. And of course, if you need clarification on what I'm talking about, please be sure to pop in the course and leave a comment or a message for me. Sometimes this is kind of where the strategic pinning as where people tend to kind of get a little confused, and I try to make it a streamlined as possible. But I think if you just kind of go back and watch this multiple times or kind of as you do it on your own as well, that might be a little bit more helpful. So I like this Pan. I know I haven't been something similar to this in a while. The other thing I want you to notice, I have those keywords in the file and image name, and I'm gonna hit open thistles, then going to upload to tail right now you can go ahead and bulk upload to tail wind as well. So say I wanted Teoh upload 15 templates for this specific piece of content. I could totally do that. Now I have a mention. I had many, many pin templates for each piece of content that I create. And then what? I want to go ahead and do here is included. We have information before we can schedule it. Strategically, you want to make sure to include those titles descriptions as well as a relevant u R l. This is gonna help it to get more traction on the platform. So I have what is called board lists and you can set these up and tail wind as well. It's just really sort of a shortcut to help you to be able to add this, Pete, this pin to be scheduled to all of these boards at once. Even though Tailwind is going to strategically schedule it at an interval, which I'll show you in a second. So there I have that's 13 boards and adding this pin to now. One thing that I really want you to know, of course, now popped up is that Tail one does have what is called these Pinterest sort of all clear directives. And what that means is, hey, heads up more than 10 boards selected. Pinterest recommends Onley pending to the most relevant boards to try to avoid more than 10 . I will say you can, because I am during these adoration of every 2 to 3 days. It is okay to pin to 13 boards, but I wouldn't recommend pinning a pin to say 50 boards. It's Pinterest knows that it's not probably relevant going toe all of those boards. And again, you're just trying Teoh, not spam the platform and potentially in trouble. So then what we're gonna do is now I need my title, my description in my girl So I actually save everything in what is called a content tracker . So from here I've got my girl, saved my titles as well as all of my descriptions that I write and I can just simply copy and paste. I'm gonna do that now and then we'll go ahead and get this pin scheduled. Okay? So I have my title, my description and my you, Earl. Now, before I add this to my schedule, what I want to do also is added to tribes and tribes are like group boards. So I'm going to click. Add to tribes. Now, I do not recommend adding all of your pins to all of your tribes within the same day. I would recommend generally trying to space it out a little bit and you'll see here again. We have these all fear directives. I've already added this content to this tribe 22 days ago. That's actually pretty good. That's almost a month. So that's fine. You're not spamming. I would not add this same pin two tribes every single day because that I'm standing tribes , which is something that I don't want to do. You can definitely get kicked out for doing that. But let's add it to blogging income tips and strategies, because I know that I have contributed 17 items and I've shared 23 so I'm pretty good in terms of that ratio, the 1 to 1 pin ratios. I'm gonna click on that, and I'm gonna add that to tribes gonna include that to be shared within that community. And then what we want to do before we can add this to our Q is you want to include using the interval. What that is essentially is, if you decide, you know that you want to schedule this pin out once a month or once a week or, you know, maybe it's a smaller portion of your schedule. Then you can pin it strategically to say I only want us to go once a week, once a day, once a month, etcetera. But with this pin, I typically like to pin. So my more my core content is what they call it every single or every few days, this pin I'm gonna actually schedule out to pin every two days in two hours, and I'm gonna pop over to I wanted to be an optimized time slots of similar time frames or when it's gonna get the most traction on the platform. I'm gonna click, set, interval and then I'm gonna go in and schedule. So the page has refreshed and you can see here that this is pin has been added to today's schedule. And then if I scroll down and I see every two days, this pin is now optimized on my schedule. So Taylor makes it really easy to do that interval pinning so that you can be really strategic and you can select those optimized time slots. You also have the all clear directive up here. So my pinning frequency is in line with the current best practices, which means that I'm okay the way that I'm pinning the strategy that I have in terms of my schedule on how the frequency of pinning all of that. So that's sort of wraps up how I strategically pin and tailwind. The other thing that I want you to know, it's not only can you add this to tribes, but if you do have popular content, you can include it in the smart loop to I'm not gonna talk too much about this. But smart leaping essentially is gonna help you to take your top performing pins and automatically loop it in your schedule without having to go back and do it is boast one of the other really cool features about tailwind. So if you want to join, be sure to use that affiliate link. I'm including in this lesson from here. Let's recap what we talked about in this lesson so hopefully as to solidify the main points of how to be strategic with your pinning on Pinterest, Start painting as many times per day as you can and steadily increase as you have more content, images or products to pin perp interest. Best practices pinning 10 to 15 times per day. But pinning new fresh content or fresh images of old content is enough to grow successfully on Pinterest. And then, of course, used tailwind to streamline your strategic pinning so that you can save time and get back to doing other things in your business. A very important piece of the Pinterest marketing puzzle is tracking your data, as I always say, Why are you doing something if you are not willing to track it in your business? So in this next lesson, you can stay from your strategic pinning whether or not your Pinterest strategy is working with a few basic Pinterest analytics. That's what we're gonna talk all about in the last lesson and Pinterest for business basics . So I will see you in a moment to discuss analytics
12. Measuring Your Pinterest Analytics: listen before you tune me out in this more and a little lesson, I promise I am only going to be sticking to the most important points within Pinterest analytics. That will really give you insight into whether or not the steps you are taking what pitchers marketing are in fact working for your business so that you can adjust accordingly and as needed. Honestly, you will really be able to see at a glance of your Pinterest. Efforts are working so every week, or to take a peek into your Pinterest analytics to see higher current efforts are doing in terms of helping you toe actually grow your business on Pinterest. First, your Pinterest views or impressions listed on your Pinterest business profile or a determination of use on all of your pins, not just the pins that you pin. So that is not a clear metric of success unless you have on Li. Pin your pins from the absolute beginning and start of your Pinterest for business profile . Secondly, your followers do not make or break your pincher success. I have seen businesses with millions of views on Pinterest, but only a few 100 followers followers only mean that your content will pop up and they're following feed, but not necessarily in their smart feed. So do not get wrapped up in trying to a row of fallen and Pinterest. But it will happen naturally as you pin and share high quality content on the platform. So when it comes to Pinterest analytics, yes, the impressions are important if we are pinning a sheer volume of our own pins, right, those views that I just talked about, but what I really want you to focus on our your engagements, such as your saves in your link clicks. The reason for this is because link clicks means that's traffic to your website. People are leaving Pinterest upon clicking on that pin and heading over to website to learn more about your product, your content, whatever it is that they are clicking through to and saves mean that the Repin is interesting or appealing enough for Pinar to have repent into their boards. And no, Pinter's no longer calls it re pins. Rather, they call them saves. So hearing it in a moment, I'll show you some examples of what engagements look like in terms of the data on the back end of your Pinterest analytics. Now, if you are an analytical nerd and you want to take your Pinterest status that further the tailwind app that I showed you in the last lesson does offer more in depth analytics to allow you to shift and refocus your strategy for optimal performance. So if you definitely want Teoh, take your strategy a bit further. Ah, highly recommend signing up with Tailwind and learning more about that because Pinterest can be a little bit limiting when it comes to the analytics they provide because they only give you for the past 90 days. Now, before we get to the example screenshots of what I want to share and the rest of this lesson always consider with any marketing strategy, Why are you doing it if you are not willing to track it? I have clients that I've coached that I worked with that don't even look at their website analytics. They have no idea where they're conversions air coming from. They have no idea where their traffic is coming from. So if you guys were taking this course and you're walking through putting all this work into Pinterest marketing, please please please take some time to look at your analytics and again I'm gonna show you right now some examples of what that looks like. So this is the back end of my Pinterest for business profile. This is the analytics. This is really what the dashboard overview looks like. You also scroll down below this and you'll also find your top importance and top hands, which I'll show you in a second. But I'm just looking at the engagements for the past 90 days, and I can see that I've had some spikes here where engagement has really increased. That means pins have performed super well. And then, of course, I have these spikes over to the right and these air where I've actually done advertising on Pinterest to now the engagements are leaks, clicks saves as well as close up impression. So the close ups that Pinter's can see, like on mobile. I don't really do anything for you and your business. That's why we don't even really want to look at engagements. Though it is important to see that our pains are doing well, like minor doing pretty consistent outside of the advertising that I'm done. So I'm happy with that. But then we want to take it a step further. We actually need to go in and look at our top pins and our link clicks and our saves on those top pins. So these are my top ins for the last 30 days. The best pin on my profile is not one of my own. It's one that I pinned and its continued to get about 1000 engagements every 30 days. This is not mine. However, if you scroll down and you look below all of these other pins or mine the top pins here, these top to the seven reasons to switch to a job be and how to build and launch on my course. Those air paid on. So it is organic traffic, but it's also paid traffic. So that's why those air two of my top pins. But if you continue to scroll, you see the must have online tools for Sela Preneurs. Why? I switched from a jobbing teachable how to arrange your Pinterest board, etcetera. So all of these have done really well. They're things that Pinter's have been interested in. I have a really good engagements on these and continue to do so, and we'll continue to do so. And that's how I know that my strategy is working because people are engaging with the pins that I'm pinning. But let's look a little bit further. Even as we continue to scroll down, I still have on some of these other pins on my profile three things you should automate in your business today. Seven reasons you should be using email marketing for your business. How to create a powerful pictures profile. So these have not been quite as popular, but they are, continued Teoh be engaged on Pinterest. So I am happy and knowing that my pins are resonating, I've got the identified keywords that are doing while the pin designs are attractive to people its content that they're interested in and excited about. So that is really what you need to focus on. And even when you scroll down from the main dashboard to look at your top hands, you can actually go from simply engagements right here to then clicking on a link clicks and saves, and then you can really get further into if people are going to your website or if they're just saving no Of course, you also can look at them, pit your pins themselves on your profile, and it will give you the data from the pins that you've pinned. And that's also something that's really cool to take a look at. We're not gonna head over there now, But just so you know, you can always see the data of your pins on Pinterest when you pin them. So now that we have talked about the Pinterest analytics and just the basic analytics that you are going to look at for your business, let's recap link clicks and saves our most important on your Pinterest Analytics dashboard . It means people love your content because they're taking time to engage with it by clicking or saving. You can view your top pins in the past 30 or 90 days and then pin more of that content. So if you have a syriza pins that are in your top pins that are about online business or Pinterest marketing your baking, you can see since those air drink well, let's create some more spinoff mirror content to those posts because obviously it's something that people are interested in. You can create new design templates similar to those pens as well to mirror those well performing pins. So, like if you see certain colors, people are resident with their certain fonts or backgrounds or imagery that people seem to pop up in your top pins again and again create more templates like that. And then you can also, like I just mentioned, create more spinoff content. So for me, I have that email marketing post I have that automation posed. I have the the job post that are doing washing. Those were all three pieces of content that Pinter's really like that I could then, right? It's Maura, more Siris of pieces about those things in order to gain more visibility to my website based on that content. So engagements top interests to share more of your content across surgeon smart feed because it is high quality. So I hope that this little lesson on analytics didn't really, ever well knew but really showed you that the link clicks and the saves our most important . So this wraps up the lesson about Pinterest analytics. Do not forget to watch the course completion that episode, but lesson here that's coming up next cause I want to continue to connect with you after this course, so I will meet you over there in just a second
13. Congratulations! {Class Completion]: That's right. You made it. You completed interest for business basics. Congratulations. I know by now that you are ready to get started with growing your business successfully on Pinterest. And I hope that all the concepts that you learn throughout the scores will help you to do just that. Remember, you can reference this information again at any time if you need a refresher and this course is updated twice a year to keep up with interests, best practices and strategy. If you want to continue the conversation with me from here, I would love to connect with the further across media. You can find me on Pinterest or YouTube by searching visually, Joanne and I will also link those profiles in the description box below. Last but not least, could you please take a moment to give this course a wonderful rating or of you that helps other business owners to find out about interest for business basics and also linked to that in the description box? All right, friends, that is it for me. Happy pinning. And I cannot wait to follow you along on Pinterest
Joanne Wetzel
