Transcripts
1. 2.1 What is Neuromarketing and why it is important for you: Welcome to our course. My name is Eliana, and we will start talking
about the definition of their marketing and why
it is important to you. Neuromarketing is
the application of neuroscience to marketing with the purpose of measuring and understanding
consumer behavior. What is consumer behavior? This is how people make
decisions about buy and consume, what someone wants, needs,
and other motivations. Their combination of
Nero and marketing in place the emerging
of two fields of study, the neuroscience and marketing. By the end of the course, you will learn the top
neuromarketing strategies. We'll see examples of how big
companies are using them, real life examples, and we'll apply that on your business, on your digital
marketing strategy. This can be applied not only to one area of your marketing, we can apply this anywhere
to your email list, your website, to the offers
you made, and much more. Now let's talk about how
disease studies are performed. The most common methods
are bringing scanning, like fMRI and EEG, which measures neuro activity, physiological tracking
for neural activity like eye-tracking that
can measure attention. Facial expression coding
that reads the movements of muscles in the face to
measure emotional responses, heart and respiration rates. All these techniques
are non-invasive and therefore can be used safely for marketing
research purposes. Determiner of marketing
cannot be attributed to a particular individual
as it started appearing somehow
organically around 2002, only seems to be
growing in popularity. In the early days, there
was some controversy, especially because some people were worried that
neuromarketing, it would give marketers
and advertisers ultimately control over
human minds and pocketbooks. But this negative
connotation had virtually disappeared in the last decade. And it is very clear now that
neuromarketing can improve marketing strategies and create
more effective campaigns. Why this is important for you? Why this is important
for your business? Because here we will learn
how people make decisions. We will layer what
motivates your client, your customers,
anyone, your audience, anyone that is looking for
your products, your services, what mode, what's the real
motivation that they have? And we will learn how you can
increase that motivation, how you can create that
not only on your ads, also as I told you
on your email list, on your website,
imagine if you can send email campaigns that have two times or three times
better performance, people opening your emails, clicking on your emails, on your links, going
to your website, purchasing more
of your products, your services, and having an irresistible desire
for what you offer. By the end of the course,
you'll be able to apply these, the same newer
marketing strategies that bid companies are
using on your website, on your offers,
on your business. Let's continue with the course in the next video,
See you there.
2. 2.2 What triggers an irresistible desire for your product in your customer’s mind: Hi, In this lesson, we will discuss what can trigger an irresistible desire for your product in your
customer's mind. In today's world, we
receive an average of 10 thousand messages per day. This volume of air is
largely irrelevant unless it speaks directly
to your customers brain. The brain is responsible for
all our consumer behaviors. And to understand what's
behind those behaviors, we need to talk
about a chemical in our brain called dopamine. Some of you may already have some knowledge
about the brain, but others probably would freak out the body
would chemical. You don't need to worry. This is not a chemistry or
in your science scores, but there are few things
that I will explain to you in the next few
minutes so you can understand what's going on in your customer's head
and most importantly, how to apply this to marketing. There are two things that
drive human actions. Necessities like food, sleep, avoidance of pain, and rewards. Anything an object in
event or an activity can be a reward if
it motivates us, causes to learn or induce
pleasurable feelings. But how do our brains decide if a reward is worth to take, and how is that
translated into action? Basically, there is a network of neurons in our brains that their job is to measure rewards and decide if it's
worth repeating. These neurons have
a crucial role in the decision-making process
of humans during shopping, for example, the key element in these neurons is a
molecule called dopamine. Dopamine gives us
motivation to do things, to go after things goes, and is involved in helping
us to feel pleasure. Also, dopamine is released in these neurons when your
brain is expecting a reward. Sex shopping is Mellon
cookies baking the oven. All these things can trigger dopamine release or a
dopamine rush in your brain. When you come to associate a certain activity
with pleasure, the mere anticipation may be enough to raise dopamine
levels in your brain. When marketers triggered
these reward system in the brain of a customer, they reinforce or the increase
in existing behavior. Buying one of your products
are watching our videos and ultimately creates positive
associations with our brand. Or your product.
3. 2.3 CASE STUDY- What triggers an irresistible desire for your product on your customer’s mind: I wanted to describe
to you one of the first neuromarketing
brain imaging studies that results were mind-blowing. In this study, it was a
group of people to drink, either Pepsi or Coca-Cola. Why are their brains very scanned in the nephron
on my machine. So they were evaluated the neural activity
of their brains. The funny thing is that
in this exact moment, probably your brain is already telling you
which brand you prefer. But let's go back to this study. So the scientists observed that different parts of
the brain light up. They are more active
if the person is aware of the
brand they consume. If they knew that it was
their preferred brand. But let's say that it was
Coca-Cola, my preferred brand. The areas of my brain
associated with emotions and memory
show enhanced activity. If the person didn't
know which brand, these areas of the
brain were inactive. This demonstrated the
knowledge of the brand change, how the brain bringing up these people perceive
the beverage. How cool is that? And you're probably
asking yourself, how can I boost my
content, my branding, in a way that I
could also trigger similar effect at the level
of my customers brings. Stay with us. In this course, we
are going to show you how you can adapt and boosts your marketing strategies
in order to make your product website branding
or adds super effect. Stick to your customers brain.
4. 3.1 Introduction to Neuromarketing strategies: Hey guys, Welcome
to this new section and excited and happy to see you here because this is our
favorite part of the course. Here we will talk about the
real strategies that you can start implementing right now on your business,
on your marketing. With, after this lesson, you will see that
each lesson will have one specific strategy
that you can learn and implement
on your business. But people asked me, Diego, what's the best way to do this? How do I need to
implement these? Do I need to work
in 234 strategies at the same time or
just one at a time. My suggestion is this, watch all these section
right at right now, just watch it one after
the other is not too long. And by the end of this section, you will know all
the strategies and then you have all the tools
to choose one of them. So that's our suggestion
that you started with one. People usually said, Okay, I'll I'll try strategy 123
and try that on my business. But that's too
complicated to do. The best way to
implement is choose one of these strategies
and do it right away. So my challenge for
you is that you watch all these
section right now, choose one strategy and start implementing right
away on your business. Let's do that. Let's start with all these
strategies in the next video. See you there.
5. 3.2 Irresistible Headlines: The first neuromarketing
strategy that we will learn hidden
the course is about the headlines that
how you can create irresistible headlines
that creates a desire for your product, your service, or any offer you have on your customer's mind. That's what we're learning here. And to start, let's
define what's the goal of a headline here we have the goal of
your headline is, one, is to capture the
attention of your audience. So we use the headlines on
your emails, on your website, in the articles you have on the sales pages,
on opt-in pages, headlines are all over the
place and the main goal, they have only one goal, which is to capture the
attention of your hours. And we usually
accomplish that by adding on the headline
their main desire, the solution to their problem and what they are looking for. So if you have a product, that product probably solve one specific problem
on your headline. You first we need to
call the attention of your audience because we're adding then they're
on the headline, what they desire the
solution to their problems. So they are looking
for a solution. They are looking for
the solution that you bring with your
product, your company. And we're adding that
to the headline. That's the official definition. And now let's go to
narrow marketing to learn how you can optimize your
headlines even more. We have the hypo
Campbell headlines and obey, why are they? The researchers thought that
the University of London have found that when you slightly alter a phrase from something familiar
and well-known, the hippocampus gets activated
or attention is peak. So basically we have a
phrase and I'll show you a real example so you know exactly what we
are talking here. And I'll show you how you can implement these right
away on your marketing. If we have a phrase
that everyone knows, everyone notice
well-known, and we alter some elements
on this phrase. The hippocampus gets activated. That's what they shown on the study they
did on the London, the University
College of London. And our attention is pig, which is the main goal
of your headline. Let's see some examples here. If we take the phrase, practice makes perfect,
probably, you know, practice makes perfect is a well-known phrase and we
change it to, for example, practice may petroleum, which is a brand of
a tequila brand, which is fantastic by the way. You will be attracting the attention of your
audience instantly. That's what the
proof on this study. Let me show you a
real example here. Here we have the forum of
the ad bipolar neuron. We see here the bottle. And at the top we
have a huge headline with three main words, practice, make, Patron, and the, when we read that or brain
recognize this sequence and predicts what's coming next and compare
with their reality. So when I'm reading
these basically that's what they proven the
study and reading, okay, pragmatics makes my brain
automatically say perfect, because that's a phrase
that we know we use. Practice makes perfect. But here Andre and practice
make bathroom not perfect. So we are brain instantly compare this phrase
with their reality, with the phrase
that we know and, or attention gets big instantly. How can you use these
on your marketing? You can use the same
phrase that pattern uses, or you can use any of these phrases that I put
here on the slide for you or any other phrases that you may know maybe
on your language. If you are watching this,
you're living in a country. Where do you speak
another language? You can, you also have phrases that are well-known
and you can use that on your headlines to take your conversion of your
offer to the next level. So here we have some examples. For example, don't cry
over spilled milk. Don't cry over spilled milk. You can replace the
last word there, or barking up the room. Three, That's what we know, that's a phrase, but you can
change that for another war. Or for example, money doesn't
grow on trees right here. You can replace with
your product name. Money doesn't grow on and you put your product
name, for example, or the solution you
bring to the problem, or the last one, don't count your chicken
before they hatch. You can change here you have two words allele or
the more complex. So here are just some examples. I'm not saying that you
need to use these ones, but I, what I wanted to share
with you is this study. And now you know
that our altering a well-known phrase for something different where you add your products,
your services. The advantage that you
bring to these clients can help you to capture the
client's attention instantly. Also, you can use
these Beyond Ward we're showing here
worked examples that you can use
on your website. You can use on your email
list In your headlines, but you can use
also beyond words. If you have videos, for example, this is
even more powerful. You can do the same
technique on video, on audio, on images. That's all possible. Altering one phrase, one well-known image
that we, that everybody, everywhere but
knows, you will have the same effect on
your customers brain, the same that date
demonstrated this study. Also you can maybe thinking, Okay Diego, where do I
use these headlines? Where do I use it? Only on my
email, only on my website. Here we have nine places where you can use your website
and there are even more, your headline and there
are even more examples, more case studies that you
can use for headlines. The first one is
e-mail subject lines. If you use this technique on your email subject,
subject lines, every time you send
an email campaign, you will have a higher convert
our high-end open rates. So more and more
people will open your emails because you're
using these techniques, capturing their
attention instantly with the hippocampus, headlines. You can also use these
on your content, on your search, search
agent metadata. If you don't know
what is this, this is basically an SEO technique. If you optimize your
website, your blog, for Google, for
the search engine, so they can rank
higher on Google. You can use also
in titles or tack lengths on your website
on sales pages. This is the most powerful
number five sales pages, because on the sales page you are selling something
to your audience. So by doing that, by using these example, you are actually increasing, capturing the attention
and you are increasing the desire that they have for your products
and your services. And if I'm talking
about sales pages here, we will continue learning greatest strategies here
on this section about neuromarketing and
how you can increase the desire for your product
on your customer's mind. And so keep watching that bees handling is
only one of them. Also, you can use
headlines on email, opt-in on testimonials
and own product names. This is the headline. Think about that. Think about how you can use
that on your marketing. If this is one of your favorite, choose these and start
using it immediately. See you in the next
video and we'll continue learning more strategies
for your business. See you there.
6. 3.3 Target emotional responses: Hey guys, In this
lesson you will learn about another neuro
marketing strategy, how to target the
emotional responses in your customer brain. The brain uses emotions
to respond to any event. These emotions
affect what you say, how you say it, and
how you behave. When you drink your first cup
of coffee in the morning, your emotions are engaged. When you go to work. Emotions are engaged when you
meet a friend after work, your emotions are also in play. Famous brands like Google, McDonald's and
Airbnb or a big hit because of their emotional
connection with their cones, consumer brands create
emotional content that makes an impact and less
in the consumer's memory. What can you do to also connect with your
target audience? Well, the easiest way is by
direct emotional association. Humans have six kind
of basic emotions. Happiness, sadness, anger,
fear, surprise, and disgust. You can think about
what emotion, so it's more, or you
and your products. Happiness tends to
be the one that people strive for the most, but be careful there is not a plug applicable
to all products. The use of a happy
is myelin person creates a positive association
with your product. Consumers will
feel more attached and connected to you
and your products. Another way is to make your
costumer few involved, make your advertisement persona, if you can make your
customer feel that he is somehow part of your campaign, chances are that your campaign will be extremely successful. One example of a very successful advertising
campaign is from Coca-Cola. Again, you might remember there Share a Coke campaign
from a few years ago. They replace it there logo
with the most common names. They had over a thousand different names
on their borders. This way, people
could share coke with a person that matters
most to them. This campaign was
enormous success, making more than a $150 million. And the people went crazy
sharing for us in social media. One more way to establish an emotional connection is to make your customers feel proud. In this case, you can
be inspirational. When your customer few inspired, he or she feels a
sense of pride. You can do that by association or associating our brand with a role model or by sharing certain goals
with your customer, maybe goes that your
customer can also reach. An example comes from Adidas, who created a campaign
around the Olympic athletes. Seeing them as fit and
determine winners, create feelings of
inspiration and motivation. Remember that better than
emotional content is, the more likely
sales will increase. But it is important
that the representation fuse authentic and honest. You will need to fully
understand your customers and the brand's identity to
choose the right strategy.
7. 3.4 Manipulate Attention with Eye Gaze: Hey guys, Welcome to this video and happy to see you here. Here we will talk about a new neuro marketing
strategies that you can use right now on your ads, on your website, on your
business and East call manipulate the attention
with eye gaze. And I'll show you that exactly how you can use these
on your business. And to learn that and
understand that we will look at neuromarketing study
performed by James briefs. And he conduct a study where he and analyze how
people view baby ads. They have all ads
with babies on it. And they use
eye-tracking technology to monitor the subject i, where they are to
things where they are looking the direction and the duration that they are looking to specific
point on the ad. And you will understand that clearly here on the next slide. Here we have, this is the
add. Here we see the ad. We have a baby here. We have the headline of the ad. We have some copy and we have the product which
are baby diapers. And you'll see we have a
scale here from green to red. Green is, you see the colors
here all around the ad. This is where
people are looking. Red means that most people
are looking at that point. Yellow is the middle point and
green is the lowest point. So you'll see that
most people on this ad and this is what they
are analyzing here guys, this is important for you. Most people are looking
at the baby's face. When we have an atom, we talked about that
in the course already. When you have an ad
with a face on the app, it can be an adult, a baby doesn't matter. The people look
first at the face. They see, you see here that
most people are looking at the baby face and especially they are looking
here at the center. This is where people spend
more time during the study looking at also we have
some people look in here, looking here at the diaper. We have also some
people looking for little time to the
headline and also to copy. Some people read the copy to the product here and
they think, Okay, what's the goal of this
ad is to actually, we want people to
look at the baby, or we want people to read the headline or read the
copy or look at the product. And their goal was to increase the people looking
at the headline. So you see that most
people were fixated on the face and less people, people who were paying less
attention to the headline, but that was the most
important part of the app. They think, Okay, what
can we do to change that? They see, they said, Okay, let's try change these,
changing baby's position. Let's move the face of the baby. And instead of looking ahead, the baby will look at the
headline and see what happened. Look at this. This is amazing. They changed as you see here. Here we have another ad
and you see that the baby, instead of looking straight
to you or to the viewer, the baby is looking to the side. Where did the baby look into? The baby's looking
to the headline, right? You see there. Look at the difference
we have now we still have great lots of people
looking at the baby phase, you see the red here. But now we see a significantly increase
of people and duration. Looking at the headline and also the copy you see here we
have red on the headlines. So people are reading
the headline. We have red here on the copy. So people are reading the copy. That's outstanding
with a simple thing. We saw people changing
the direction so we can completely change the focus
of your ad by changing, by changing where your
face is pointing at. Let me show you
another example here. Here we have another product. We have two pictures to add. We have version one
and version two. Version one, the model is
looking straight ahead. So you see here she's
looking straight ahead. And let's look at the
heat map for this one. You see here, some people
are looking at the phase. Some people not many
are looking at. I read in the headline, They change that
they made the model. She didn't change the face
position is exactly the same. In the same position. The only thing they changed
on this ad is the eye, where the eye of this
model is pointing. She was pointing straight. Now she's pointing
to the products, is looking at the product. Look at these different, the heat map is
showing here we have more people now
looking at still, we have people
looking at the face, but people looked at night and they immediately go here to see the product and go here
to read the headlines. You see many people now
with this new version, looking at the product
and the headlight. What is the takeaway that we
have from these studies of neuromarketing is saying that a face in your ad will
attract attention. So we know that if you
have a face in your app, it will attract attention, but be sure that the face on your app is looking at where
you want your viewers to. What do you want
your viewers to see? If you want your viewers to look at a headline or the product. Make sure that the
phase that you have on your ad or on your website, and I'll show you a real case
study on the next video. Make sure that these
phase or the eyes are looking where you want
your customers to look. That's the takeaway. This is really simple, but you see the heatmap. Heatmaps is powerful.
In the next video, we will see real life examples of these working
on big companies. And you will get inspire with
watching that because you will get idea that you can
use on your marketing, on your website, on your offers, on your ads. See you
in the next video.
8. 3.5 CASE STUDY- Manipulate Attention with Eye Gaze: In this case study, we will
analyze these technique, which is getting the attention of your customers with eye gaze. I'll show you real examples of how big companies are using
these on their business. We will see some examples
that can be improved. And together you and I, we will analyze that heat on this video and we
will see how we can improve that based on these
neuro marketing strategy. The goal here is that you
watch this video to the end, because here we will
have examples for, of ideas for you. So my goal with this
video is to inspire you and fill your mind
with these examples so you can get creative and
you can get inspired with these examples to use these exact technique
on your marketing. First, let me show you a video, a really cool video
of an ad that we have here on model CMS block. This is a blog where they have the 16 powerful
neuromarketing examples. Let me show you
here. Here we have the manipulate attention
with eye gaze. This is the one that we
are working right now. I will play this. This is a commercial. And you will see here
on the main screen, we see the commercial, this is from The
Wall Street Journal, is a commercial from them. And you see the animal here, you will see a guy
interacting with the animal. And here on the right you
see the emotions that they are measuring on their customers
while watching the ad. You see here they are. Delight, surprise, neutral,
sceptical, sad, fear. So all the feelings
that they are filling while watching this and also on the main screen
here you see where people are looking at
with the heat map. You see red. So most people are
looking here right now. Some people are
looking at the face. You will analyze that
here on this video. So stay with me. I will
play this right now. Friends together. Together, the French help you when you're in danger of friends or people who
are not strangers. Friends, Friends. Friends, fall in love
with the outside. Mormon. You saw how people are looking at
different things on the app. That's gray because you see that most people
are looking at the face and also where the
main character is looking at. That's what we are
starting here on these neuromarketing
study on this section, the next sample I
will show you is from the Business Insider
block, the website. This is here, we
will analyze a few. This is not a video or just
images with the heatmap, same thing that
we're doing so far. You will see a specific, adds an, an images and where
people are looking at. So by the end of this example, you will understand
exactly how the mind works and how you can
adapt that to your ad, to your images on your website, on your e-mail list. Doesn't matter where you can always apply this strategy and you see that it's very powerful because with one simple thing, you can change completely the results that you are
having with your marketing. Let's take a look here. This is the first example. We see a website. This is a website
where they asked a baby boomers and
also Millennials. Baby boomers, millennials, to look at the website
and they discover that baby boomers look at the ads on the side
of the websites, a Millennials do not. When we have a website, if your audience are
millennials, younger people. If you have ads on the sidebar, it won't work because they prove here and with
this study that people that millennials are not looking at the ads in
the other side of you. You may audience is our
baby boomers. That works. They are actually looking at the next example we have here, an ad by, I think this
is Toyota is a previews. I think they have the product here and
they have the actor, an actor here, which is, his name is James Franco, looks like in this ad, This is a substance
that they paid to do. They paid to create the ad. They probably paid the actor. And they said, Okay, let's invest on these. Let's put money into
these to promote it. We have results, we
can sell more cars. And we see that most
people almost a 100%, they are actually looking
at the actor here, not at the product. So probably we cannot see here, but probably these
actors looking straight and speaking
to the audience. Instead of looking at the car or maybe speaking a little bit
and later looking at the car, at the product
because we want here, I think they want people to look the product unless they have
another world we don't know. But you'll see here
that on the study, the next one, this
is a good one. Look, this is something
that we can also improve. Everyone looks at
the beginning model instead of looking at the ad, instead of looking
at the products. So you see here we
have beginning model and they have a product
on their hands. And you see that most
people are looking here at the beginning at the lady instead of looking
at the products, so she's facing stray. One thing that they
can do and try and do an AB testing
is to ask her, instead of looking stray, look at the products so she
can hold up same thing. She can be at the picture
as she is right now. And instead of looking stray, she can hold a product and
look at the product that could make a huge difference because we saw that
on these examples. Let's go here. This
is one slide I study. In the last video, we see
the model looking straight. Here's the heatmap. And when they try
the same at just asking her to look in to look at the product not
changing even the face, just the eye, wherever
the eye is pointing, you see that we have
a huge increase of people looking on
the other direction. Let's see another example here. Here we have our
rebook shoes at. You see a reboot
nails it on getting people to look at this login and the brand name you see here, we have this work really well because where are people
looking at on this ad? They are looking
to the shoes where what is actually the goal of the product that
they want to sell? A 100% of the people,
almost a 100% are looking here to the shoes and they
see rebook the brand here, and they are also reading the
slogan through everything. So you see that this
guy is running on a muddy trail with the shoes and is through
every single thought. These shoes are going
through everything. He's running fine.
The shoes are there. People are looking to the shoes. Perfect. This is
amazing and UC that they proved that with these
neuro marketing strategy, this is another one
that they did right? Rebook again made strong brand
impression with these ads. So let's take a look on that. Here we have another good thing that we talked in the past. This will work for
another example, not just for the Eyegaze study
that we are talking here, but also for the headline
examples taking with me, look at this, they are combining two neuromarketing
strides is here. They have here the
actor in this position. So this is calling the
attention of their customers. This is capturing the attention. And they people are looking
at the athlete here because she's doing it in a different
position that saying, Hey, what's going on here? And also they are
immediately going into the headline. What
is this important? Because they look, read
the little handling pain is temporary, rebook is forever. So remember that we talked about the hippocampus headlines, where you can use well-known phrases and you
can change it a little bit to capture their
attention and to increase the desire of your
customers for your product. We activate, activate
the hippocampus. With this hippocampus. Headlines, we talked about
that in prior videos. Let me show you here an example. We talked about
the patron video. Here we go. This is saying
or brain recognize sequence. It predicts what
is coming next and compares that prediction
to their reality. Reality is what we are showing them here on the
headline and we have the electronic
sample here you see, practice makes perfect. That's the phrase
that everyone knows, but they changed to
practice makes bathroom. And we have the tequila here. And the hippocampus is
activated with this phrase. The same happened with
the example that we have with the rebook add as you see here, pain is temporary. We know that phrase, but also we read here free
boot, rebook East forever. Wow, amazing. They are combined. They are not changing the phrase with the hippocampal headlines, but they are
complementing that with another phrase which
is wonderful for the product because they want this login
of their products is through everything
that they last forever. Pain is temporary
rebook is forever. Fantastic example, here is another curiosity that
maybe you cannot, you want to use for your ad, but it's interesting to know. You remember that
probably you saw this Sophie from
LANs on the Oscar. They are saying
that women look at the female celebrities first. Interesting, while, while
men look first at the main, the male celebrities, here
we have the women view. This is the, the hit man, the heat map from the women. And they are looking
straight here to LN until the women celebrities
as you see, let's take a look
at the man's view. Here we have, this
is the man's view. We see that they are
looking first at the mail. Most of the male actors, I'm sorry, of them
to the female. This one is really interested in looking at this Tropicana
re-branding a few years ago fail with sales
dropping 20% in one month. And they saw that people
mistook the product, the new product for
a generic oranges instead of Tropicana, which is a well-known brand
with eye tracking technology. They figure out that people were not look
at other brands. Look at this, this
is the old packing. This is the one that
everyone's know. And you see Tropicana
brand here. I buy this brand and I always
remember that I look first, I just look at the brand. I don't I don't read anything
else here on the package. Usually when I'm going to
buy this is the new packet. Look at this a 100%
orange juice, pure, unnaturally saying here, and all the people
are looking here. Almost 100% of the
people are looking here to 100% orange juice. Nobody is looking at the brand. The brand is here, Tropicana and they changed also the font. You see the font that
they are using here is different than the one
that they are using here. So people that are used to buy the regular Tropicana juice, they came to the
supermarket and they said, Hey, this is different, this is not my Tropicana. Tropicana has a 20% drop on the sales after
they did that. This one is another of my
favorites. Look at these. Jennifer Aniston is here and she's looking straight
at the camera, is treated at the viewer. They have the product here. They have this
login and they have the headline, the brand here. You see, look at this. This is something
that can really be improved by neuromarketing
and they did that. So that's wonderful weekend. See where people are
looking to the specific ad. You see that most
people are reading. They are looking at two places. First, the headline,
which is great people, we want people to
read the headline. And they are also looking
to Jennifer Aniston phase. So she's looking straight
to you. You read the head. You first look at here. Okay, That's great. And now you read the headline, wonderful, and you move forward. Why? Because they want to look
at the goal of Sephora, which is this company. They want people to
look at their brand and also are the products that what's the, what they want. Most people are not
looking at their brand. They are just
looking at the model and the actress in this case, and also to the headline, but nobody's looking
at the product. We want people to
read the headline, but we also want people to move forward with the ad and
look at your problem. You are paying money here
y to sell more products. So you want people
to look at that, to be familiar with that
and look at your brand. And this is not happening here. So how can we fix this? Based on what we learned so far, we can fix this by
asking Jennifer Aniston, instead of looking
straight to you to look at the product or even
to look and point, or maybe hold the product and look at the
product is myelin, that will be the
perfect combination. Hopefully they did
that and we don't have the case study here to
show you the other way, but hopefully they saw that because he does a
study and they see, hey, we need to
change something. Let's let's add Jennifer Aniston to look at the product and hold the product so people can the redirect their
attention to that. This is a great example. Let's go to the next one. Here we have, this is
what we are talking here. We like looking at things that other
people are looking at. So here we have the real example that we are talking here, the lady looking at
the other model. And so people instead
of look in here, they mainly look here where
the other girl is looking at. The sign is for babies and
these were also for babies. Did we have one baby here
looking at the other baby. So everyone's attention
is on these main baby. I hope you get
inspired with that. And let me show you
one last thing. This is my personal that I
wanted to share with you. You also see how we can improve. Here we have developed
villa.com website. This is my website. What is the problem here? I mean, not a problem,
but how can we improve this page based
on what we learned? Yes. If you answer, make sure Diego, this guy here, instead of looking ahead to you, is looking where is
looking at the headline? Or it may be looking at the headline and pointing
at the hairline. That's even more powerful. Why? Because people will come here where people look,
when they come here, they look at my face and hopefully they read
the headline here. So one improvement that I
can do right away with this, and I'm showing you
this because to show you that I'm not
also not perfect, that we need to
improve or marketing. So go right now to your website, go to your email list, go to your sales pages, go to your ads, to your Facebook page, anywhere, anything that you have online, and make sure all your
images are optimized. For the eye tracking technology to capture the attention of your customers with these neuro marketing strategy
that we just learned. I hope you do that and I
see you in the next video.
9. 3.6 Give them a dopamine rush: In this lesson, we
will discuss how you could give your customers
a dopamine rush. As we discussed in
the previous module, dopamine is a key element in
the brain's reward system. Remember that dopamine makers repeat behavior is marketed. You can trigger this
reward system to reinforce behavior and create positive associations
for your customer. There are a lot
of options to add dopamine to your
ads and promotions. The first one, you can create a contest where people
can win a price. This can be a raffle or the quests for the next
best product name. Maybe someone could even suggest
a creative name for you. We need a price, activates the brain's reward system and releases dopamine without adopt. Another option would be to make sure your customer
is the first to know about an important
development product or some news about your company. People want to be
updated all the time. In many people have a
general fear of missing out. That's why our social media
platform send notifications, sometimes even being nice
if any activity happens. Dopamine likes this
and makes us curious. The dopamine kicker can also
be generated using one of the hot trends in marketing,
the gamification. Maybe big brands can invest in sophisticated
game designs, but the smaller scale
marketers like Earth and even non-profits can still employ dopamine
generating strategies. Some ideas for you. You can create an ad
that makes consumers solve a simple
puzzle. For example. I also, you can create badges
or similar virtual worlds. They can have the same
effect on you if you're marketing involves any kind of process involving several steps, try to reward customers
as they make progress. You can also create a
point scoring system where customers can register to, if they call it, collect a
certain amount of points, they get a discount
on a product. So this fun way of shopping
motivates our brain and dopamine to get involved
and get their discount. So these are just examples, are just an introduction
to how you can anticipate your customers
dopamine release. There are a lot more tools, but we hope we made
you understand the underlying idea
of how it works.
10. 3.7 Use Color for evoking emotion: Hey guys, Welcome to this
video here we will talk about another neuro marketing strategy that you can use on your brand, on your reasons on your website. This is fantastic
because we will talk about colors and how they can evoke emotions
on your customers. And this is important
because when we are offering something
to your customers, we want to create certain
emotions when they need to buy something to increase
the desire for your product, your brand, on your
customers heart, if we want to make your brand attractive in certain
way to these customers. And we will learn all about
that here on this video. How you can use the power
of colors combined with neuromarketing to
take your brand and your sales and your
business to the next level. Study colors right now here
with me in the next video, we have a case
study where we will go deep in real life example, you see exactly
how these work in the real world and you can implement also on your business. Let's start. Let me show you
what images here. Look at this image and
let me know if you recognize what brand is this. Probably you do, but most people who will not,
what most people will say. Okay, do we have two people doing like this on
this, on this ad? Looks good, but I am
not sure with image is. Now, if we add color to this, probably you will know which brand we are
talking about here. 123, go, here we go. Now, maybe, you know, which brand is this? What do we add? What changed? Just the color? For most people
that are watching here with me, maybe you, they only recognize the brand right now that I
added the color. Why? Because this
brand that we are talking about, they
use this color. This is their color. Everyone knows when they watch. These are the supermarket
on the street on an ad. They immediately know that
this red is, Coca-Cola is red. Here we have, what do
they add on the ad? Is this, this bottom
part of the branding? We have the name Coca-Cola
and we have these like, let's say, let's call
it like a wave here. They add that with the hands. We are showing diversity. We are so in humans, this is a human brand
they are showing. And you see the red color
is identify the brands. So this is really powerful. You see that if you recognize these brands and we will learn how you can choose the colors, what each color means, and how each color affects
your customer brain, how, how they are helping, and how they are changing the perception that people
have on your brand, on your products
and your services. And we will talk also about
a color that will help you to sell more and convert
more of your products. So let's start with that. What we'd colors, What's the goal with
neuromarketing weekend? Apply this strategy when creating ads and other
content by using color except strategically to boost engagement and
conversion rates. So we will use these colors not only to help
people to perceive, to see your brand with a different eyes depending
on what your goal is, but also to help you sell more. As I talked to you, how colors can influence your costumers. We have three main points here. The colors can influence
how your customers feel, what's the feeling
they are having right now when they go
to your website, when they see your ads. Number one, the feeling,
how do they feel? Number two, they can
influence purchase decision. So if they are not sure if
they will purchase or not, if they are not convinced, 100% colors can help them decide and go for your
products and your services. And number three, studies show, shows consistently
a link between colors and emotions that we
will talk here right now. And let me show you each color right now. What do they mean? I'm so you'll know
which color to use. Each color conveys a
definite meaning. Marketing. We know that each
color that you have different meanings when we
talked about marketing. And also this is Neil, each color is influenced. It can influence your mind, your customer's mind,
in different ways. So let's explore that right now. In this lesson. Let's talk about the
colors now we have black first and you
need to is saying here that black color is the color of power,
elegance and luxury. So what is this for you? Why? When you need to use black or any of the colors
that we will talk here. If your customer is looking
for something special when they go to you and they are because they are looking
for what you have to offer. Maybe you offer health, maybe you offer power, maybe you offer luxury. Maybe you offer simplicity. Uniqueness, doesn't
matter what you offer. There is a color
that combines with what you offer and what
your customers desire. So that's the key point that you need to
think about here. So you can use black
on your branding, on your power and your ads. If your, if your customer is
looking for power elegance and look to review and selling power, elegance and luxury. This is a great color. The next one is white,
conveys purity, Innocence, and stamps in good if
they are looking for these characteristics
you can use also, white, blue is the color of security, trust,
and tranquility. It also makes people
relax and count. However, this is important. Having too much blue may
bring a negative effect. It will bring a feeling
of depression is studies show we have red, this is the Coca-Cola
scholar look at this brings a sense of power, energy and attention. Maybe I'm not sure if he is, but maybe they are looking
for these characteristics. Maybe who is people that are drinking Coca-Cola and the
ads that they are creating, they are looking for power,
energy and attention. This color looks
very attractive to women, they're saying, moreover, red brings a sense of urgency as it increase the
heart rate for some time. Green is the color of
health, nature, and wealth. If your customers are looking
for these characteristics, disagree color to use. It brings a clearer vision to things and makes your rid
of the feelings of anxiety. Really good color depending on the promotion you are using. Orange is the color
or the color of stimulation, alertness,
and attraction. This is a key color guys. If you are selling online, if you are selling something
online or you have a bottom where people have to click
Buy Now or Enroll Now. Or you have an opt-in page where they can let left their lip, their name and e-mail
and click on the button. That button should
be orange or yellow. I mean, if you use these colors is best for your marketing, for your conversions,
try that on your next promotion and
let me know how it goes. Pink is the color of
romance and femininity. We have purple. This is one of my favorite is the color of royalty and wisdom. It comes, it's come on. Powerful color that
brings authority. If you want to show
authority of your brand, desegregate color to fill
in of wealth and elegance. Remember, we talked
about the black. Let's go back to the black. Black is the color of
power, elegance and luxury. Let's go to the purple. Purple is also the
color of elegance. If you want, if you
are selling elegance, if your customers look for elegance when they go to
your brand, your products, your services, you can
combine maybe two colors, black and purple and
see how it goes. Also, purple makes
things unique. The last color we have is
yellow brings optimism. It is a color of
brightness and excitement. So these are the colors. Think about this. Think about how you can
use this on your brand. And in the next video, we will have a case study
showing you how to use, how companies are using
these on their businesses, and how you can do it too.
See you in the next video.
11. 3.8 CASE STUDY- Use Color for evoking emotion: Welcome to this case study
here would soak our rule. See real-life examples of how companies are using
these colors that we defined in the last
neuro marketing strategy and under business and
how you can use it to. So my goal here in
this case study is to show you real life examples. So you get inspired and you
decide what to do and how to say how to use this in your business
or your marketing. First of all, I'll show you some websites where people
are using different colors, will look at the color, the meaning, and the website. After that, I'll show you a tool that you can use to define the colors of your brand. Let's say, you said, Okay, I like purple Diego for
my brand because it's a symbol of uniqueness
and luxury. Like purple. And what are the complimentary
colors that I can have? I'll show you a tool
here on this video that you can use this free to
define the brand colors, colors that combine with each other based
on neuromarketing. And at the end of
this case study, I'll show you a video
ad which is fantastic. What they are using full colors to show their products and to call the attention
of their customers. Let's start with the
article here we have an article for motto, CMS. I'll add these on the
Resources area of this lecture so you can
come here and read, we have some color
combinations here that they recommend based
on neuromarketing. I'll show you that later. What I wanted to
show you here are the colors and how
they are using. We have read, what is red? Let's go back to
this slide here. Red means a sense of power,
energy, and attention. Let's go back here. We see that we
have gravity test. They are using red
on their website. The main call to action here, the main area of
their website is red compressive
shipping solutions. So they are a shipping company, will have another company
here, grill party. They are using read the
perfect place to enjoy. We have another one leading
knew your agency model. You have, they are not, they don't have a lot of red, but they have main key red
elements like the contact us button and the main cover
here on the model's hair. Clothes, looks like
very professional. Also the menu is
also on red when you put the mouse on
it. That's right. Let's go to blue. What is
blue? Let's go back to blue. Blue is assigned a color of security, trust and tranquility. It makes people
relax and come home. However, having too much blue
can have a negative effect. So let's see how they are using. This is a take care
of your health. These are health company. So what is red, the color of tranquility, of calmness people
want to become. This is perfect for healthcare company
because we were blue. They are showing to their
audience more tranquility, more calm, more security
with this blue. Next we have another
company lead, gen gray ways to
show your services. They don't have a lot of
blues like the prior example, but they have some
blues, looks fantastic. The next one is gravida
is the way to success, is always under
control construction. Wonderful. Let's go now
to yellow and orange, which are the two most
powerful buttons. If you will have a call to action like a Buy Now
button for example. Let's see yellow and orange. We have orange color of stimulation, alertness
and attraction. Where we have the coffee
house, the house of coffee. This is stimulation coffee. People remember coffee. They
wanted to be stimulated. They want to drink some coffee. So perfect color for that. Orange. We have yellow here. The valid your mind
skills. What is yellow? Let's go to yellow. Yellow is bring optimism, is the color of brightness,
brightness and excitement. So we want people to be bright, to be excited, mind skills, perfect color for this company. The next one is skyline, the best model CMS templates and are accepted and let's go to green right now. Green is the color of
health, nature and wealth. So here we have cooking score, health, nature and wealth. Perfect. We have a
nutrition, health. We have an or organic scene, looks like our organic company. We have again,
health and wealth. We have color combination. So these are some
examples, of course, this is, these are
just a few examples. You can watch more
examples online. Now we are going to
the second part of this case study where I
will show you how you can choose a color and to a tool that will help you to choose colors that combine
with that one. Stay with me to the end
because at the end I'll show you a video commercial. Use color in a beautiful way to get to your customer's mind. If you go to Colors dot
CEO is C-O-L-O-R dot CEO. I'll add the link also through the resources area
of this lesson. You see that here we have a super fast color
palettes generator. So all you need
to do is click on Start the generator here. You can see. If you press the spacebar
on your keyboard, you'll see that it
changed automatically all the colors that
I'm having here. Let's go to my lease and let's
say that for my business, I want blue, for example, which is the color of security,
trust, and tranquility. I want to use that. That's the thing
that my customers look when they looked
at my product. They are looking for security, they are looking for trust, for example, they are
looking for tranquility. The best color I can use on this example is
blue on this case. Let's say that that's the case. And I can go here two colors. I have blue here. I can just lock. You'll see the log here. Here we have the lock in this
area. I click on the Log. Now I just lock the
scholar and I can press the spacebar to replace all
the other four quarters. So you see that we
have five colors here. So I can go random until I find the other colors
that I like. Why random? Because these tools will
combine colors that are similar in design wave, colors that, that
combine with each other. So I like this color
to its shadow blue. So I will lock this one too. I will continue checking here. Black is another
color that I like. Why I like black? Because maybe my customers are
looking for elegance. Wonderful. I look blue, the shadow blue and the black. And let's continue
finding another one here. I like the orange. Let's continue here. I like these mango color. Let's say these are the
colors for my brand. Wonderful. So all you need to
do now is copy these codes. These codes that you
see at the bottom, they are actually the aches, the extra decimal
codes that you can use in any designer
software in Photoshop, Illustrator, or any
of the software. If you have these
colors for your brand, you can just send that to your developer or you
yourself can create these on canva.com or any
website that use designers to create
products for your brand. So this is how you
can use colors, CO, to generate the course
for your brand based on what we learned so far
in the last lesson. Now it's time to
show you the ad. This ad is by Dr. Beats Studio is the
headphones at UCI. We are here again on the
model CMS.com block. Let me play that for you. I call these the perfect
ad because they are using almost all the corners to respire different
emotions on their client. They are using blue for people that are looking
for probability trust. They are using red,
they are used in green, they are using the orange, they are using pink, they are using purple,
they are using yellow. They are using several
colors that can inspire customers that have
different, different desires. So if I'm looking for it
from quality and you are looking for power and an
elegant see or luxury. We have that cover on the
ad which is 46 seconds. This is amazing,
is a good example. And I hope now you use all these examples that I showed you to choose the
colors for your brand. Use the colors C0
palette generator to generate the
colors if you want, if you already have your colors, now you know what the
meaning of their art, where the motion that
they are creating on your customers brain.
See you in the next video.
12. 3.9 The more options you give, the less they buy: Hi guys. Now we will learn about
a famous study from Columbia University that
will help us understand the customer's
behavior when we offer too many choices compared
with fewer choices. In the experiment, they offer
different gems for tasting. In one corner of
the supermarket, they had 24 different flavors. And in the other current,
they had only six papers. Every one that tasted any of the gems receive a $1 coupon. As expected, more people were attracted to
the large variety, but only 1% of them and
ended up purchasing. The other hand, 30% of the
people that they see this most decided to buy
at least one jar. This study showed them that
the more options you give, the less they buy. How can you use these
newer marketing when writing your emails, your promotions, creating ads, or even on your website, remember to offer fewer options, may be concentrated on
your most valuable offer. So it will be easier
for your customers to decide what to buy from you.
13. 3.10 How To Set The Right Price Every Time: If you are selling products or services online or offline, there is a point
when you need to decide the price that you will charge for your products
or for your service. And now we have some
neuromarketing studies that shows what is the best way to price your product and your
service every time, how you price your
products, right? What is the best way to price? Should I go for a round number? So that goes really well
for our friend, odd number. What is the way they are? Two different studies that
show different results. And I'll share with you here the two different options you have and at the
end of this video, so stay here with
me, this is great. You will learn how you can decide based on your situation. What is the strategy
that you need, that you need to use? Let's go right now to
computer here we are on the neuromarketing website from newer science marketing.com by Roger Dolly is a great source if you want to learn more
about neuromarketing. So I recommended,
and here we have an article about how to
set the right price. Every single time. I remember I told you about the two different
strategies that they have. The first one is the
power of precision. They said, they are saying
that multiple studies show that precise prices
are more believable. So instead of having like
a $100 for your product, you can set the price
for 909997, for example. Following this idea, a
digital camera, for example, that is sell for
$598.37 and you see here will appear
more valuable than a similar unit cell
as $600 dollar, even being a little
bit less. Why? Because it's at
an exact price is the power of precision
in conflict with these research shows that
prices that looks simple, that are visually simpler
since lower to the customer. Here we have an example,
for example, 10000199, $0.00 reduced only to 1199,
which is the same price. But look simple, look at this. This one looks lower than this. If you look at right away
without thinking about it. This is another thing that
we need to think about. In the other side, we are
talking about odd prices, about exact and precise prices. The other side we have
the rounded prices. And I'll show you the
difference in how you can choose between
these in a second. We are having an study here
by the Singapore research is Monica what men and cow dung. And the researchers found
that was that the way, the way when you have
like a rounded price, it creates a sensation
of field, right? So it looks like the price is right when he's
around that number. If you match the way customers we're thinking
about the purchase. Rounded prices like
a $100 for example, match purchasing decisions
that were driving by emotion. So also with rounded prices, we create a sensation
of field, right? The price fields
right then and is linked to an emotion when
they purchase a product. Now we have all these. How do you choose omega del, how do you choose
between an odd numbers and precise pricing
unrounded numbers? Should I price my product
at $97 with $0.97 or $0.99, or should I go for a $100? How do I decide? Let me show you
here, continuing. We have a Twitter
post here which describes these perfectly and I'll show you
examples in a minute, is saying pricing psychology
use round prices for emotional decisions and precise prices for
rationale decisions. If you have something
that you are offering and it will be an emotional
decision for them to buy. You can use round prices. If you are selling
something that they will purchase by
irrational decision. If they need to rationalize, they need to think about it. They need to compare,
they need to analyze. Precise pricing works better. Here we have an example
in your marketing. Here we are your marketing. We have the option to use rounded prices or
precise prices. When do you use round prices? When people do an emotional
decision for your products? When you use him an imaginary, when it's sexy and fan, if you have a product or
an offer that match these, you should go with
rounded prices. Studies show, studies
also show that you can go for precise pricing
if you have fitters, if you say, okay, these
are all the features from a product
rationalized limb. Remember, you need,
you have benefited. These are all the
benefits from a product. You will be these, these and these you
have comparison. Your customers will compare your product with
other products. Analyze which one is better, and the price should be
on that case precise. So think about that. And the main thing guys, if you are still on doubting
this is the main theme. Use prices. You use round prices
when the decision is emotional and use precise
when it's rationale. I hope this helps you to decide how to price your products. And I see you in the next video.
14. 3.11 The Power of fonts to influence your readers: Okay guys, let's jump to the
next neuromarketing study. This is a gray one and
this is super simple, but it's also powerful. We are talking here
about using fonts to influence your
readers or your outlets. Neuromarketing is showing
us two ways to use here, depending on the goal you have. If your goal is to
encourage action, if you want your customers, your readers, the
visitor of your website, to take action on an offer on something that
you are asking them to do, you should use simple fonts. So here we are reading. If you need to convince your
audience to perform a task, you should describe
that task in a simple, easy to weight font. The more complicated
something needs to do, the more friction it creates and less likely people
to take action. So remember that if you
want to encourage action, simple font is the
best way to do it. In the other way if we want to make your audience remember, remember you remember
your product, remember what you offer. Remember the experience that
they're having with you, with your company during
using your products, you should use complex fonts. Let's read this memory recall is boost by a complex fonts. Use these tactics for
important information throughout your web copy only. So don't use these on your
logo in any other headliners. I'm sorry that you can use
these during the copy view. Want people to remember
specific things on your website or on your copy on your e-mail marketing,
for example, a complex font will not
only be more memorable, but it will grab the
attention visually. So here we have the two
ways, complex fonts, if you want people to remember things that you
are sharing with them, and simple fonts to
encourage action. In the next video, we have a tool section and
an, a case study. What I will show you
two gray websites where you can get unlimited
for fonts for free, for your website,
for your marketing, you can, you can have like thousands and
thousands of fonts, simple fonts and complex
fonts that you can use for your website and
your email marketing. See you there.
15. 3.12 CASE STUDY and TOOLS- Choosing the right font for your brand: Now that we know why
fonts are important, how you can use it to
increase your marketing, to improve your marketing
with neuromarketing. I'll show you here
in this case study two websites to tools that you can use to choose the
best fonts for your brand, for your promotion,
for your website. This is more about branding. If you already have your
fonts for your website, if you already have one
specific fonts that you use on your promotions
or your sales pages. You can jump to the next
video if you don't review one to explore new
fonts that are free, most of them I'll show you here. Stay here with me because
I'll share with you right now in this video Chu website
should different tools that you can use to access thousands and
thousands of fonts, and most of them
are free for use. Let's jump me right now. The first tool is called, the first website is
called Font squire. You see here, here we
are in the website. This is the logo that
they have in here. This is the main thing you
can read here at the top. A 100% free commercial use. So all the fonts that they have here on fonts cry Esquire, they are all a 100%
free and you can use it even for
commercial purposes. If you, the license
allow you to use that in any ways that you
weren't even for it to make money
on your company. That's fantastic. That's what we want. We want to use these to
grow your business and earn more money for you
and for your brand. So here we have, this is really simple to
use UC here at the top we have the hot least
the recent added. The top form deals the
generator identifier. So if you have a phone
and you want to know which phone is exactly that, you can use the font identifier. And you have a blog. The best way to find your font here is you
can go to the heart to see which ones are
the most used and most download right now.
And here you have it. You see Montserrat
Open Sans popping. So all the fonts that are very popular at this moment,
you'll find it here. Also, you can come
and search for fonts here on the
top search bar. And until you find the
one that you like. Another thing to download the this is really
easy to download. You can just click on the
Font when you find it. You see here a sample
of how it looks like. You see the font on different styles that
they have bought, a italic, all these alternative, This looks really good. And to download these,
all you need to do is click on Download OTF. And here we go,
it's downloading. And now I have a zip file that I can just open on my computer, on your Windows PC, on a Mac. And you can install this on your computer or on
the software that you use for the sign on your Photoshop or
anything that you use. That's one to the second
tool is called that font. Some of the fonts here are
pay and they have some free. But what I love about this, this is great to
discover new fonts. You can find here, let's say, and you can
test using your brands. So let's say I like this one, the blue, yellow for example. I click on this and I have
a preview option here. So you see custom preview. I can type attacks here, and I can see how it looks
like with this specific fonts. So let's do here, Diego the villa.com for example. Let's see, let's submit. Now we see how it looks like
with the specific phone. This is how it look like. If I like these, all I need to do is
click on Download here. Some of them, this
is a little more. This dove font.com
is a little bit different than fonts choir, because enforced quiet, you just download the font
installed on the computer. That's it. Here are some
fonts you need to pay for it. Some of them you need to
donate to the author. So you see here this
one, for example, is asking you to donate
in order to download. So after you donate,
you will be, you will have the
Download button. These are the two tools I
wanted to share with you. Come here, explore
all the fonts, come to that fund on.com. Test the font with your brand
and just write your name, your company name,
your product name. Remember that we need
to think about what's the impression this will
cows on your customers. Remember what we talked about
in the last lesson about neuromarketing and fonts to choose the best font
for your business. Do that and see you
in the next video.
16. 3.13 Gain Trust With Customers by Showing Trust: The next study is about trust. And this is something
that we are teaching 40 years on the digital
marketing courses that we teach. Now, we have neuroscience
and neuromarketing studies showing these and
proving this point about trust. And this is one of
the main basis and the key for to establish an online business
that is successful to create trust or between your
company and your customers. In this video, we'll
talk about that. I'm also, I'll show, I'll share with you some actual
steps that you can do to increase the relationship
that you have with your customers,
with your outers. Gain trust, showing trust. That's what neuromarketing set to us on this specific case. It's saying that trust is a very important when it comes
to getting referrals, clients, and building a
credible, credible business, especially if you want to build these online
or if you have an offline business
and you want to start creating an online
business also. So bringing this offline
business online, or in any case, this is very important. If you want your customers
to really trust you, they have to feel
trusted as well. That's what they
are saying here. Basically what we are
talking about here, guys, it's not rocket science, this is basic online marketing and interpersonal relationship. We need to develop a
trustful relationship with your audience,
with your customers. Why is that? Because the only way that
they will open their wallet, grab their credit card,
and buy your products, your services ease
if they trust you, if they trust that you provide the solution
for the problem. If they trust, if they
believe that your product is the best product to help them to move from point a to point B. So we need to develop that. That's one of the
biggest mistakes people make when creating ads. For example, people say, I'm creating facebook ads and YouTube ads and Google
ads and Instagram ads, and not having conversion
is not working. What's going on? The
problem is this, we are asking people
to buy your products, your services on these ads, or maybe on your promotion. Without developing trust. It's really difficult
unless you have like a revolutionary products that solve their problem is unique and they really decided that they
will buy right away. But it's difficult to convert. Somebody that is called col means somebody
that doesn't know, never heard about you, your company, your
services, your products, and they see your ad, for example, they're
receive your e-mail. You are right away without
adding value first, you are asking for a sale. You say, Hey, buy my product. The guy is on Instagram and they see your ad
and you're saying, hey, this is the Prague for you. By it, I mean, could work World War for some, but it's not the best
strategy because the conversions are
really low on this case. First, we need to develop trust, and I will show you some ideas that you can use to
develop that right now. Here are a few ideas. There are millions of
things that you can do. These are the ones that I
recommend and all of these can, we can pack it in
one package that I will give you at the
end of this slide. You see here the
first one is to offer a free trial of your
product or services. So you have an ad. Instead of saying, hey, buy my product here for a $100, you're saying, Hey, I
have this product B, solve a problem for you. Here is a free trial. You are developing trust. You are showing
them that you trust them by offering these
free trial first. So you are saying,
Hey, I trust you and I trust on my product because I know you will
solve your problem. I'm giving you, I given
you this for free. Get it. This is for you. Get these products. Try it. Free trial, no credit card
required nor rigs for you. Just try it and see how it will help you
and if you like it, come back and buy the product because I'm sure
you will love it. You are showing them that
you trust them first. That's what the study
is showing here on neuromarketing that you need
to show that you trust them, so they will trust you back. That's the idea here. Also, another strategy
here on this slide is to use powerful lead madness. What I lead magnetics,
lead magnet, something that you
offer for free, something of high value
that you offer for free in exchange for
their name and email. Why is that important? Because you are
given that for free. Of course they give
you a name and email. But they are seen in this free content that you
produce that can be a PDF, it can be a video series. Any content. They are saying that
you, you, your company, your brand across all
brand at cross-fold company because looks like you have the solution
for the program. You are adding high value here
on these free lead magnet, so they will start creating
that relationship with you. The third is similar to the
second, offer, free content, sharing high-value
basically on your website, on your podcasts, on
your social media posts. Free content offering high
value to the customer. What is high-value? High-value is
something that they really need to solve
their products. So they are looking
for a solution for a problem they have that you
offer, your company offer, and these free
content needs to be full of these actionable
steps for these clients. So they will start, like in your company desire in your
product and creating trust. Also, it's important
to have a strong, this is optional, but it's, I think is really
important to have a strong presence on social
media, especially YouTube. So if your company, this doesn't apply for all the companies,
all of you guys. But for most people, imagine you could create a YouTube channel
for your company, your brand, and
create videos helping people on what you
have, on what you do. For example, I have
a course about how to walk the coming of
the Santiago de Compostela. That's a pilgrimage
on Spain that people walk for 3234 days. Stray. They walked from France to
the, through the Spanish, the Spanish territory up to the Atlantic Ocean for 37 days. This is crazy, they need
to prepare for that. I have a YouTube channel, I have a product also, a course, but I'm not asking them
to buy right away. I have a YouTube channel
where I have lots and lots of videos adding value to
them, full of value. They can consume that without me interacting with them live. I interact with them through
the video on YouTube. And they create these
relationships with me, which is very
powerful at the end. They end up buying my
course, for example, I put in capital letters
here, your e-mail list. This is the last
one and it's the most important if you said Diego was the one that I
need to choose if I wanted to if I can
choose only one. This is the one your email is. Why? Because the e-mail is
the best way for you to establish a relationship
with these clients. You will email them once a week, maybe twice a week, maybe three times a week, maybe two times a
month, doesn't matter. The thing is that
with the email list, you are not just asking, Hey, buy my product, Hey buy my course by these,
by my service. This is all about me. No, you need to
make it about them. That's the key thing
on the e-mail list. The e-mail list needs to be
a constant flow of positive, an actionable, and
high-value information. So write down something
that they really desire, something that move them, something that helped them to move from point a to point B. And that single thing, the best strategy if
you want to try one, that's a one, will help
your clients to trust you. So at the end of the day, they will be ready to buy
your products and services. And not only to develop this relationship
with you, but also guys. And this is important. It will create an
irresistible desire for your products and your services on your customers heart white, because on this e-mail
is you are adding value and they are saying, Hey, if Diego's e-mail list, he sharing all this
wonderful information that is so valuable for me. Imagine what he sharing on his course on the
paper products they have. So let's check the
products I want more. So once you develop that relationship
with your customers, they will be ready to buy your product
or services easily. You don't need to
fight with them. You don't need to
try to sell them. They will be ready with
a credit card enhance. This is trust. I hope you think about that. Think about the strategies
that you want to use and let's continue with the course in the SV in the next video.
17. 3.14 A Smile Goes a Long Way: Another neuromarketing
studies talking about smiles and how we can
influence your customers, your audience, to spend
more on your website. Studies are showing that
a mode boosting image can affect the willingness of
customers to spend on you, your website, your company. Knowing that we need to
start using images that will create that emotion
on your customer's mind. And the best image we can use. Following this study, our smile. So people smiling is
the best way to create that willingness to spend on your products, your services. And you said, yeah,
well that's fine. And I will just grab an image on pixels
if you don't know, let's go to Pexels here. Pixels is a website where
you can download unlimited, royalty-free images that are professional
and good-looking. I can come here and find images, I can search for smile. You see that we have
thousands and thousands of beautiful images
that you can use, even for commercial use. So you can come here and grab images for your
products, your website, your landing pages of people's myelin that will
work following this study. But the best recipe
and the pro tip I can give you here is to
use an image of you, an image of your
team, of the people, of the real people that are
working on your company, the behind the
scenes, the team did. The workers. Take a picture of them? Hire a photographer, grab
your iPhone, your Android, take a picture, use that on your marketing
because that's real. Remember we talked about trust, building trust
with your audience and showing the behind
the scenes of your life. If you are a one man
company or of your team, if you have a team, is the best way to create that relationship,
to create a trust. And if we put combine the two studies and we add
the second one with a smile, adding mood boosting images to your website,
your promotions. You can, you can smile on
the picture or you can ask your team to smile and use
that on your marketing. Let me show you one example
on my website here we are. We have my website here
and you see I took this picture in Smoky Mountain, Time is Smoky Mountain
National Park. This picture takes any
means a lot to me. This picture shows
what I love most. So here I am smiling, look into my audience, looking to you that are
visiting my website with what I love
behind the hands of the arms open to
receive you received my clients or my membership and showing what I
love, which is nature. I love hiking, I love nature and all that involve nature
and hiking and half. In this picture, I and
sharing what I am with you, with my customers, with my
company, with my outers. Think about that. Think how you can use
images and boost mood, boosting images for especially from yields from your team, from u itself, from the
owner of the company. And put that on your website, put that on your email
list, on your promotions. Show yourself to your clients to establish trust
and to increase the willingness to spend
on you your products and your services with
these neuromarketing study. Think about that. This is important, look
simple, but it's powerful. Implement these after thinking and after that we move
forward in the cars.
18. 4.1 Neuromarketing Hands-on Introduction: Welcome to this session
here we are ready to go and do the hands-on for all the
strategies we learned so far. And this is important
because we believe that it's not enough just to learn the strategies and
get excited and plan. The most important thing
is to apply what you learn on your business so
you have real results. Because of that. Here in a hands-on
section we will do, we will apply these strategies. Let's review them
really quick and irresistible headline,
targeted emotional responses. Manipulate the attention
with Eyegaze, dopamine, dopamine to your content, the colors to evoke emotion. The more options you give the, the last day by setting
the right price, the power of fonts, that trust that you
need to get in from your customers as
mile go a long way. All these studies
are never marketing. We will be applying in the different areas of
your online business. First, we will do
that on your website, hands-on on your website. So we are going to my website. I'll use my website
to demonstrate that. We will analyze what's going on, what we can improve based
on all these strategies. Also, we will go on
an e-mail marketing. We will write an email campaign with these specific
strategies to make sure it's super optimized to
get straight to your customers brain when
they receive your email. We will do also an
add a sample at that we will create using
some of these strategies. And at the end we are doing
a heat maps on your website. This is fantastic and unsure. You will love this.
This is basically, you will have a heat map of your website scene where
your clients are clicking, what are the opening, how are they using your website? And you will understand
even better what your customer behavior and how to improve your website
with these tools. These hands on is fantastic. Stay here with me. We are doing one-by-one
applying these strategies. And we're doing this because we feel that these will benefit you and your business
because it's the best way to implement
what we learned so far. Let's start with that
in the next video.
19. 4.2 Hands-on: Email marketing: Hey guys, Welcome
to this video here we will talk about how you can optimize your email marketing
with neuromarketing. So basically here we
are doing the hands-on. You are watching over my shoulder while
we go and optimize email campaign using all the ten neuro
marketing strategies Wheeler in this course. Before we go and start writing your e-mail campaigns,
optimize it. I invite you to plan this. So I invite you to
follow the steps we are doing here
because we will plan how we will use each one of these neuro marketing strategies
on your email campaign. That's the goal
here on this video, we will do that and we
will write the email after that using what we plan. So I invite you now to
wrap up a piece of paper or open up a blank
document on your computer. If you see my screen
here we have, We have here the ten neuro
marketing strategies that we learned in the course. Here they are. This is a hands on an
e-mail marketing and the goal of this campaign, the goal that we have here is to launch a new course about
how to create a website. This is an example, and using you have
different goals. Maybe you want to
promote a product, maybe you want to
create a new promotion. Maybe you want just to
connect with your audience. Doesn't matter
like all you have, just write down the goal here. That's what your campaign is
about with neuromarketing. So I'll write here, we are going to
launch a new course, knew how to create website. Course. I have a new course teaching people how
to create a website. And I will write
an e-mail inviting my audience to join to these
new material, new training. I can just go on my
mailer like this is what we use for a
e-mails mailer light. I can just go here to my email campaign manager and
write down the campaigns. I can write on the email
and just send an email. Hey guys, here we
have a new course, blah-blah-blah, just join. Here is the link. You can
join and start watching. Or we can use, we can optimize these by
using Neuromarketing, and this is what
we are doing here. We will try to use each one of these 1010 stride is here
on this, on this campaign. Now in the planning process, which is what we are doing now, we are going to each one of
them and we will think on how can we use this
strategy on these e-mail. So let's start first with
irresistible headlines. Irresistible headlines.
We talked about the hippocampus headlines
and the headline. Remember that is something
that you need to use to call the attention of your customers
in the headline, you need to have
the main promise you have for these products. What are you promising
to your audience? What is the main
thing that they will get from this thing
that you are offered. So that's what you
need to put here. The point, you are helping
people to move from point a to point B.
What is the point B? What is the dream place
where they want to go? What is the solution that
they want for the product? So that needs to be
in the headlines. So I will write down here
something like built. Instead of just how to
create a website or lair, how to create a website, I can write something like
build a website in 30 minutes. Why I'm doing this? Because people want
to create a website, but they want to create a
website that looks good, a professional website and attractive website
for their business. They want to do that, but they
don't know how to program, they don't know how to code. They can create this
website without coding or programming,
and they don't have time. They think that website
will take hours and hours, days and days, maybe
weeks to create. Here we're adding,
create the website in 30 minutes because it's something fast and
quick that they can do. And it's also a pro website. And I can also add here
if I want, create, built a pro website in 30
minutes without programming. For example. In this case, and adding one more thing to the headline
in a super irresistible because now they will
know that they will be a pro website that they want. It won't take weeks or month. It will take about 30 minutes. And they don't know, they don't need to
know programming. So you need to know coding
or anything like that. With a few clicks, they
will build the website. Let's say that this is or
irresistible headline. If you want more
information about how you can create a headline, irresistible headline for you, for your business, or how you
can use neuromarketing to use hippocampal headlines that
we learned in the course. You can go back to the
irresistible headlines lesson here on the course
and watch that video. So you will get inspired
with more ideas. Let's say that this is
the final version we will use here, or
email campaign. Where are we using this headline when we are
talking about e-mail we are using this is different
than creating an ad or creating creating a sales page. Because here we are sending an e-mail so the headline could be your I think it needs to be. Your subject lines. So when you are
creating a new email, the subject, the subject
line eats the headline. Of course, you need
to have it optimize or you can use as
your subject line. Because the subject
line is what will help people to decide if they
were open your email or not. You can use a shortened
version of your headline. For example, build a pro
website in 30 minutes. I can use inside my copy another headline with
the complete word in which is copy three minutes. Without programming,
you get the idea. So next, target
emotional responses. How are we doing that? We need to read content that will create emotions
on your customers. What do they want,
What do they desire? Why either are the joining here? Your course? What are they
joining your product, your progress, what are
they getting? With that? So you can write content
at copy that creates an emotional response on
your customer's mind. In your customer's mind. In this case, I can talk about all the benefits of my product. I can talk about what, how will they feel after they get the
solution, let's say. Or after day on Dyson disease, how do they, will they feel after they
create their website? How will they compare with their competitors
and stuff like that? So you can add content here that creates an emotion
on your customers. Next, we have to
manipulate the eye gaze. This is a great study
on neuromarketing. Remember we talked
about the baby for all. Let me show you here. We talked about that when
you have a picture on an image on your ad or on your website or on
your email in this case, and we will have an image. We can have a face ID, the ID if the phase
is looking straight, people will look at the phase. You see here the heat map. Most people are looking at
the Center on the face, and not many people
are looking here to the headline and the copy, which is the most important
thing here on this ad. And they changed the
baby's position. They said, Okay, let's try making the baby look
at the headlines. So baby looking at
the headline now we see that a lot of people
still looking at the face, but we have an amazing activity
now of in the headlines. So people are looking at the headline and
reading the copy. Fantastic, just by changing where you are looking
on this image. So in this case, what we can do, we will have an image
here on or on our e-mail. I can add the headline and I can add a photo of myself
doing something like this. Looking at the headline
and pointing at it. I can have an image
of me or of a model or any one of your
on your team looking at the headline or products. So if you have a product, let's say this is my product. I can just be looking
at the product while you take the picture. Well, while we create the image. Another thing that is
related with this strategy, number ten, I smile
goes a long way. We talked about that. How are we adding these? We can smile while we
are doing this image. So half an image of somebody is myelin on your e-mail marketing. So let's say smile
while taking the photo. Looking at, Let's
put dot-dot-dot, look at the headline,
at the product. Are aware looking at where you want your
customers to look. That's the most important thing. We are combining these two. Let me show you an
example. This is what I already created one, this is the one that we're
using here. Look at this. Here we have an image. Let me reopen this 1
second. Here we go. Here we have an image
of myself on this case, I just took this picture. You see I have the same
clothes and just pointing at my product or my head on and pointing and looking
at where I people, where I want people to look. I want people to look
here to this area. On this case, we are pointing to the
product created a website. Let me remove this. Pointing on here and below a pro website in 30 minutes
that the headline we have. Wonderful. I can use this image right away on my marketing. Next, we have number four at
dopamine to your content. What is dopamine we
talked about that also needs to be a motivation. What is the motivation
they have to create these? So, motivation for
taking action. What is the motivation
they have to take action? On your specific offer. So I can say for example, Hey, if you don't
create a website, your competitors are having, they have website and
they are getting clients, they are still in your client
or something like that. I mean, it can be a
positive motivation or some kind of fear that you
can put on your audience, and that will add dopamine. I recommended to use positive
motivation on this case. Next, we have use color
for evoking emotions. We talked about that in
details also in the course, the colors we choose
our blue on this case, and also we choose
the color purple. If we go back here
for these two colors, we see that blue is a corefer of security,
trust and tranquility. We want to show
that in our brand. And also we use purple, which is the color of
royalty and wisdom. And also purple
makes thinks unique. So we want to make sure
or products are unique. So that's why we choose
these two colors. So put the colors there
that you will use. These colors, of
course, you can use where you can use on your image, on the image that you will have. Or if you are not using image, you can use icons. If you go to a page like
this, let me show you here. This is emoji pdf.org
where you can just copy emojis to use
on your email marketing. I can look for circle here. You see purple circle. I can use purple or blue. And this circle, I can use four bullet points
inside my email, for example, and we will
do that later here. So stay with me because
this is a great thing. I just paste this so
you can see number six, the more options you
give, the less they buy. Yeah, I will offer
just one simple thing the most if I'm if I'm, if I write an email where I, and offering several products, you will have less conversion
and more confusion. Studies shows that
it's better if you offer just fewer things. So in this case, I recommended
to just offer once, which is what we are doing. Offer only one product. Next. How to set the price,
right? Every time. We talked about these
in details, this is, doesn't apply here for email
marketing on this case, but it's good to set the price for your
products and your services. There are two strategies, and two of them, the chest rise are
good, they are valid, but you can choose each one of them independent
of your situation. And we talked about that in
details in the how to set the right price every time chapter earlier
here in the course. Next, we have the power of fonts to influence your reader. Remember that it's
important to have a clear, clear fonts. If I use a faults are difficult to read
and complex forms, people will have a harder
time consuming your content. So I'll show you
examples of these while we're writing the
email in a minute here. Use easy to read fonts. Excellent. Next, we have gained the trust of your customers
by showing trust. You can do that on your
copy or you can do that also by offering
something for free first. So I can maybe offers
this training for free. My customer see,
consume what I have, they see what I offer. I showed them that
I trust Dan first because I'm giving
these for free or it's a free trial or
something like that. They will show trust later because they will
end up buying my products. That's what neuromarketing
is pro into S. These are all the strategies. So let's go now. Here we have the plan. It looks fantastic. Let's go now and start
creating these e-mails. So I just go to my email. I use Miller Lite. If you want to sign
for Miller Lite, you can just go right
now to Miller Lite.com. Sign for that. Let's write a new campaign. I go to campaign,
create new campaign. This is, this will change depending on your
e-mail provider. So you can maybe you are
using Mailchimp or any other. That's totally fine. This is not important for
us on neuromarketing. The most important thing is
the planning that we did and we are doing now what we
are doing now with a copy, the campaign name, this is
a campaign just for me. Tests, neuro marketing course. The subject line, what
is the subject line? Let's go to the planning again. The subject line is these number one
irresistible headline. This is the headline that
we're using on this case. I will use bill your Pro website without programming
in 30 minutes. Copy these. Let's go here we have
everything plants, so it's easy now, I will paste and
I can add emoji. You see here we
have some emojis. I can add that. Remember that we talked
about the color here. Starting number five, you use colors for evoking emotions. We have purple and blue. I will use blue for these. So I can use, because I
already have an image in blue, which we saw this one. So I will use these
bullet points. From the emoji pdf.org in blue, I am going here,
circle, blue circle. I will just copy this. Go back here. And here at the beginning of the
headline, I will add this. Built a website in 30 minutes. Instead of just having plain
texts on their subject line, I add something to call their
attention something that will capture them
because it will show up on a list of e-mails. They will see what
is going on with these red with
these blue circle. These emojis that we have. This is fantastic. Hearing the headline. We're already using
two strategies. The headline, the
irresistible headlines, and the colors for
evoking emotions. Fantastic. Next we have who is this front? You add your name, your e-mail, the language you are
sent, cell sending in. And I go next here to actually go and
write down the copy. I'll do something simple. Of course, I won't write the whole email here
because you can, it will take time and you
can just think about how you can create that irresistible
e-mail for your audience. So let's start with
a blank template. Create new. Excellent. And here
we have the e-mail that we're sending
to the audience. We have the headline that we
created and you see here, hey, I hope you're doing great. Do you want to
attract thousands of new customers and
boost your sales? To do that, you have a
unit that good-looking website and showing them here in this copy and showing them all the benefits that they
will have by having a website. So we are working with this. We use the headlines and
adding emotional responses. So the benefits of the product and adding
their own the copy. How will they feel after
they have the solution? So you will have a website responsive, super professional. You will get new clients,
blah, blah, blah. That's good. We also have this
ADD dopamine emptier counter because we add
motivation for taking action. Let me show you what is
that here we have it. This course will help you to create a Pro website for
your business, increase. Website engagement, build
your brand and influence, grow your business and
get more customers. So all the benefits
and motivation, this will motivate them
and we'll add the dopamine to my readers when they
are reading this e-mail. So they will want to
join these training. What else? We are using the colors here, in this case the blue
color you see here. But there are two things. We're offering just one product, which is the more
options you give, the less they buy.
Remember that study. But there is one thing that
we still need to improve. We have the smile. The smile goes a long way. So here we have this mile
honest myelin on this picture. Fantastic. But remember this, let
me show you something. Remember the study of the baby, that people will have a phase. People are just
looking at the face and nobody's looking
at the headline. Remember that when they
changed the phase, when they say, hey,
let's make the baby, look at the headline,
make, make, make, let's make the baby look at
where we want people to look. They say, Okay, baby will look at the headline here we have, people are looking
now at the headline. We can optimize that. You see we have my face here. People will look at the face, but most people won't even
read what is going on here. So we need to change the image. Let's do that right now. I'll add another image,
will delete this. I will add a new image, which is here, where I have still the blue
color that we're using. You see, we have myself, me looking at the adware
I want you to look. So and also looking
and pointing, smiling, pointing and looking. Three things, very
powerful things for neuromarketing are at
where I want you to look. So people see this image, they will see my face, hey, what is going on with Diego? He's looking at these images. So they will look
at this image bill app or website in 30 minutes. Fantastic, That's what we want. I will just click on Select. Let's see, it's uploading.
And here we have it. Wonderful. There is one more thing
that we can optimize, and this is the last
thing. Stay here with me. Here we have the powers
of fonts to influence, influence your readers and
use easy to read fonts. I think the fonts that we are using here are easy to read. The font here is, let me check which of these
settings here we have it. We see that is L Vertica
is an easy to read font. I like it, but it's not black. So if I send a test
e-mail, let me share here. Let us do a send a test e-mail. Excellent. Let me open that for you. I got the e-mail here. Let me it's an
opening right now. I got it. And let me show you here
the e-mail. Here we have. So it's easy to read, but you see that the task
is on gray is not black, so it's a little bit small in smaller size and the
color is not the best. I can change this
to black and maybe increase a little bit
the size of the fonts. So let's do that test and
see how it looks like. I will select this block. Let me go here. Content, excellent. And I will change this to black. Let's see, black. Excellent. Now I will change this to black to the last section. Black. Wonderful. So here we have it. I can also increase
maybe the size of the size of the task. Let's go to let's see, 1416, 16, looks good. At least the first
portion, the first block. I can do it with C. What is going on
with the colors here? Okay, here we go.
Perfect. This looks good. Let's send another test and
see how it looks like right now when we compare
with the other one. So let's open this one. Here is the first one. I'll put it side-by-side
and we will decide which one
is easier to read. Let's open the next one. I got it here, opening. Let's put it on the screen
so you see that is easier. I think it's easier to
read the black one, but you can test,
decide for yourself. This is how you optimize your
email marketing campaigns. I invite you to do this, to do exactly what we did. Just list all the neuro
marketing strategies that we learned here in the
course and see how can you, how you can improve,
how you can add every single one of them
or most of them possible. I mean, if you can
add two or three is already good or
better than nothing. So this is try these
to your email, use them to optimize, think about them, and
add that to your email. You will see a huge jump
on the opening rate, click-through rate,
and you will have better and better results
with your email marketing. I hope you do that and I
see you in the next video.
20. Hands-on: Website: Hey guys, Welcome to these hands-on here we will talk about how you can optimize your
website width neuromarketing. This is fantastic,
easily, longer video, but stay with me because here
you and I, we will apply, we will try to apply
here on one website all the studies that we
learned about neuromarketing, every singular strategy,
we will go to the website, analyze if we, how can we improve based on what we
learned here in the course? By the end of this video, we'll have the website super
optimized or at least plan. We will plan you and
I will plan here how we can optimize
these specific website. And the website we
are working here is my website that we will use as a test for these
specific hands on. So it'd be able to develop.com. If you come here, probably
you will see a different, a different interface that you are seeing right now
because we will be goal of this is to optimize these website right now with the neural
marketing strategies. And why we're doing this way. Because they are my students, you probably, most
of my students, they have different niches. So some of you are in the
personal development area, some of you are in
the health areas, or some of you are in the lawyers or independent
professionals. So we have people in all the niches that
you can imagine here. We cannot create one specific
hands-on for website, for one needs the
best way to do it, to plan using my website. And I'll show you
here on this video. You will see me do that. We'll do these together. We will think together. We will open each one of
these strategies we learn. And we will say, Well, how can we apply these
on these website? How can we optimize this? Will be fun. This will be very high value to you because every single thing that we will optimize here, you saw in the last videos that these strategies can take your business
to the next level. If you optimize your website
with neuromarketing, you can have more sales, more clients, more leads. Everything will grow with these strategies if we apply
these in the right way. I hope you liked
that if you like, just say yes now, let's go. Yes, Yes. Okay. Let's start right now. And how are we
doing this here we have the ten neuro
marketing strategy. This is the slide we use in the course and we
will work here. On each one of these. We have ten studies
that we learn. We will cry. I mean, it won't be possible. I think, let's see. I think will be
difficult to apply all the strategies because
these depends on your needs. But I will will do all we can to apply every single
strategy here on the website. Let's start with
irresistible headlines. But before that, let's take
a look on the website. So what do we have here? Here? We have the
logo is positioned in the top left side. We have the menu
here on the right, we have the main
area of the website, which is where we
have the main offer. We have a big tour
here with nature, smiling, everything looks good. We have the headline
of the main offer. We have the copy and
a button where they can click and claim their offer, their free trial in this case. So we have some
social proof here, the channels where we are, we have an opt-in page. We have more social
proof here with this. Many students, we
have the courses, we have the reviews and how many countries
we have students on. Here, We got three more offers. We have another
value content here, build your website
in 30 minutes. And we have more
information about different marketing
courses here on the back. And another one that is on, that is fitter on the course. And that's why we
have on the website. And I right away just
watching this right now, I see that we have lots
of things to improve. We, I think we can
apply, if not all, most of these strategies
here on the website. Let's start first with
irresistible headlines. If you don't know what
the studies are about, let's say, okay, we are working on target
emotional responses. If you don't remember that, please go back to the lesson where we
were we teach that is not all these studies are short lessons that you can watch in less than ten minutes. So you can refresh
your memory and came back here so we can do it. Let's start with irresistible
headlines. What was that? We talk here about the
hippocampus headlines, headlines that call that
tangent of your customers. And that's the main goal of a, a headline on your website or on anywhere in a
sales page anywhere, headlines have the single goal to call the attention
of your customers and to show them how you
can solve the problem. They have a main problem that
they are looking to solve. And you, your company,
your products, your services, you
offer the solution. The headline needs to be concise and needs to have something. That cold attention, something
that shows their desire, something that that
solve their problem. So how can we improve there? Where do we have a handling? Yes, we have a headline here, unlimited courses,
That's the headline. You can think, Diego, maybe we can optimize
these even more on, yeah, that's true, but this is also powerful and
I'll tell you why. My students, that the people
that come to my website, they are usually already
students of mine. So they roll in a course, they already purchased a course. And they come here to see
the resources of the course or to learn more about other courses we have
or anything like that. So when they land here, they are already
liked the course. That's why they are
coming to my website. If they didn't like the course, they are probably not keyed
on the website because they just stop watching the course and they are doing
another thing. They like my course. They get, they're getting
value from the course. They are coming here to my
website to see what do they find if they have a promotion or other courses or
something like that? When they see here, they see me. Why I add a picture of me here because on the face of my brand, if you are my student, you remember that Diego
to realize these guy here that is the main
screen of the website. This is me. When they land here, they see me right away
under brain say yes, I know this guy, I feel
familiar with this, this phase is the phase Ran Hou unseen for hours on my courses. It's not the best, the
most beautiful face, but there he is, right? They come here and they
see unlimited courses. They are coming here for
more, for more content. And right away and
telling them, Hey, you are here and you can have access to unlimited courses. Wow, that's great. We have a copy saying get unlimited access to
our course library. Learn how to revolutionize your business and rich
people all over the world, which is my main goal with
all my courses that may go is to help you help my students to use all the
power of digital marketing, neuromarketing, to
revolutionize their business and reach more people
all over the world. I think this is well optimize. I could even, I can
change this even more. I can optimize even more, especially using
the hippocampus. Let me open here for you. The hippocampus headlines,
and this is a hands-on, so this is something
that you can see here. So remember the
hippocampus headlines. The researchers discovered
that when we slightly alter a phrase from something
familiar and well-known, the hippocampus get activated, activated, and our
attention is pig. And here is their real example. This is the tequila. And remember the
phrase, but practice, make, practice, make ISI. The phrase that they changed is that phrase and
they change to practice may spectrum,
you see it here. And add backticks, make patron. So you can change
that and I share with you in this
lesson a few examples. For example, don't cry
over spilled milk. Barking up the, barking
up the wrong tree. Money doesn't go on threes. So you can use these phrases or any other phrases if you
have on your own language that you can use to create
hippocampus headlines. So this is one thing that could be optimize and you
can think about that. This is the main,
the main headline. We have other sub headlines
that we can also optimize. I recommend to that
on your website. So take a look on all
the headlines you have. This one, for example,
learn amazing strategies. I can change that using
the hippocampal headlines, even using the ironic symbol, I can come here and say, practice makes
growth, for example. Or practice makes, I don't know, I can change to anything.
We need to think about it. You need to adapt
to your business. Here we have another headline
from free content we have, we should optimize
all these headlines. This is step number one. So let's go back to
the list of studies. We already completed this one. Let's go to the next one,
target emotional responses. This is another one. Let's
work in the third one, which is the easy
one for us here, because this is
obvious on my website. Manipulate the
attention of Eyegaze. Remember this is a great study
and if you don't remember, I recommend it to go back
and watch the video. This is basically
when you have images, an image of a face on your website or on anywhere
in all the marketing you do. The attention of the viewer
goes always to the face. They look at the face and we saw lots of cases
studies with lots of examples from rebook from Coca-Cola that are amazing
on the case study lesson. If we go, one thing
that is key here, this is really important guys, is that we prove that when they, when you just have a phase
that is looking straight, the attention of your viewer
is looking to the face. When we saw the heat map. But when these phase,
which is on your image, is looking someplace,
the attention of the viewer is to where
the phases look into. If we go to the website, river, the baby, the baby photo. Let me show you here. This one. Most of people are looking here. And when the baby is
looking to the headline, we have great activity here on the headline
and the copying. And before that we
just have activity. Most people were
looking at the face and not at the headline,
which is not good. So that's why we
want to optimize. And this is clear. You see here, we might face here. And people, if we do this, this study here on my website, probably we will see most people look in
here at this face. Less people looking at the headline and the
copy on the bottom. So how can we improve this? This is powerful and I
recommend you to analyze these and this is
super fun and you will see a huge jump on your website. If you do this, I can
change this picture. I can take a new picture of me smiling and I'll show you why
in a minute and pointing. And I'm looking to the headlines so I can
do something like this. Looking to where I
want you to look. Instead of looking straight, I can look in this
direction to the headline. And also another
place that I can do is I can point to the
headline or even better, I can point to the button. So I can look the headline
and point the bottom. In this case, I'm
using this study that neuroscience show us that is super important,
the eye gaze. And I can use that to influence my viewers
the future of my page. To actually not just look at
my face, but I am saying, Hey guys, this is where we, where we should
love the headline. And I'm pointing IN, pointing out also at
the bottom and so on. This is where you need to click. This is something that we could optimize really,
really easily here. And also you can check the
other ones and the tens. The number ten is as mile goes along way, we
talked about that. I study that shows that
also on neuromarketing. So instead of being in this
phase looking straight, I can look to the headline
and I can also smile. I'm combining two
studies here to have better results or maybe
says on my marketing here. Next, let's use color
for a walk in emotion. We talked about colors. Remember, here we have all the colors I showed you
the example of Coca Cola. Do you recognize this image? Is not color, they
use the color red, so most people recognize the image now when they
see the red color, here we have the official logo. We also talked about the
meaning of all the colors, black, power, elegance,
see white, blue. Remember, we saw all these
colors here on this lesson. So how can we prove my website? In this case, we have
something here, we have, we are using the blue and
purple colors here on my logo. Well, let's take a look
on purple and blue. So blue is the color of
security, trust and tranquility. Fantastic. I lie that we are using purple, which is the color of
royalty and wisdom, and also makes things unique
and elegance and wealth. So I like that. How can I improve even more? And also using here on all
my buttons and using yellow, which is good for bottom
for taking action. Remember we talked about
orange and yellow. They are the best colors
for your Buy Now button. So if you have a bottom, say Hey by now on the rollout
or something like that. Yellow and orange are the best colors for that
based on neuromarketing. But on this case we are
not selling anything here. We are just informing people
and offering content. You see that? I think that the
yellow doesn't match very well with my
blue and white colors that I choose from a brand. You see we have orange
here and yellow. Maybe I can change that
to another column. I can, maybe I can keep
using blue and purple. So I can come here
and say, Okay, blue and purple, I
like the meaning. What is another? This is the key. Pain is
not what do you like? Which color do you like is what? This is really important, guys, we've talked about
these in the study about the colors evoking emotion heating
the last section, you need to think about what your customers are looking for. What is their problem, what they are looking for
on your brand, for example. You see here black is the color of power,
elegance and luxury. If I'm selling, I don't know, Mercedes Benz for example, or a luxury car. Maybe black is a good color. Why? Because this is not just used for luxury and power is the people, this is important. The people that the
customer that is looking for your product, they are look,
what do they want? They want luxury. So I want to use black or no, they looked at this,
they want health. So maybe I can use green. Green is a color of **** or may, or they are looking for
security and trust. Okay, let's go with blue. Or they are looking for romance. Pink is a good option. So you get the idea. You need to ask yourself what my customer
is looking for and choose the color that match
that based on neuromarketing. So in that case, since my customers are looking for trust and they are looking
for to learn something. I can go, maybe I can
keep my brand colors and use blue or purple. In this case, I could change
the color of these buttons. It will match better
with my brand. I think I can test
it, see how it goes. I can also send a survey to
my students, to my clients. And you can do that to saying, Hey guys, we have two
versions of the website. Take a look at this version
and then this way you can, you can take a screenshot I'll afford or create
a PDF of your website and share that
with your audience and ask them which
version they prefer. That's a good option, too. Wonderful. Let's continue
here with the list. I hope you are
taking notes and I hope you are thinking
about your business, about your website
here. What else? How to set the right price? Every time we talk
about these two, this is a great study
and we have two ways and there is no right
way here we have the rounded numbers for price. And they are studies that
show why this is good. And we have another way, which is the exact,
precise pricing. So it's like 1999 instead
of $20, for example. Another way to do so,
how do you choose? We talked about that in the last section when
we studied this, when we analyze this study, my case, this is not we
don't need to optimize that. Do I have my free trial here? My membership is, for example, in this case, $9. You see it's a
rounded number and given them a discount
in this case, so they can enroll for free. But the main thing here
is that the price is right because you have to
choose between the two. And we have a, the step-by-step to help you
choose that in that section. This case, we don't need
to optimize. Looks good. Let's go back and
go to the next one, but analyze these for
your specific case. The fonts to influence
your reader. We also talked about that
in the last section. The fonts that we use here is perfect for our viewers for
what they are looking for. You need to think about
that and remember, we have two tools to, tools that you can use to
find fonts to compare. One is Font squire. The other one is that font. And all the links are on
the Resources area of these are of that lecture
on the last section. So this is the fonts. Next, we have gained trust with customers
by showing trust. We talked about this, I gave you examples. I'm basically this is giving
something for free to increase the relationship
between you and your customers. And also using e-mail marketing, which is fantastic, is the best way increase
that relationship. How do I increase
the trust here, the studies shows that
people will trust you more when you trust them first. That's what
neuromarketing is shown to us on these examples, this study, how do we show
them that we trust them? This is obvious for me
because I'm given here a free month trial
for my membership. So they have nothing
to lose and saying, Hey, I trust you, I will give you access
to all my courses, to my complete
library of courses. You can watch it for 30 days. No credit card required. Just sign up. And I trust you, that's one an offering. These are actually
credit card is required. I just see that, but
you don't need to pay. You can cancel anytime. I'm showing my customers
that I trust them because an opening my doors
for free for them to come. So they see that I trust them. They will trust me later also, they will trust me
because they will consume my courses which are
adding value to them. So think about that
on your website, on your business, how you
can implement that also. This is another one which we
need to optimize for short, the more options you give, the less they buy. We are giving them here too many options,
too many options. Look at this. We have here unlimited courses. We have here, Hey. Access a course for free. Just leave your name and email. We have here, hey, Laura made amazing
strides is option one or more premium
courses option to unlimited access to a
membership or option three, all my free courses
option for we have here a course that will help you to build your
website in 30 minutes. Option five, we have
all these Facebook, YouTube marketing, digital
marketing, WordPress. I want this, I want
this, I want this. Another option here,
facebook cars. So basically here,
the whole paid, the whole homepage is
full of options for them. And having too many
offers on the page. And based on neuromarketing, they will come here and
they will say, okay, maybe most people
will click here because it's the main
area that people see. But if they started
exploring my homepage, they will say, Oh my God, we have three options here. What is the different?
How should I choose these too many options? Okay, here is another one. Facebook. What is the
difference between these and all these too many options? We need to clean this up. Just have one offer here, maybe the most important one, that could be unlimited courses. The membership I can have here, an option to view
all the courses. So if they want, they can
click a button and go to my library and see all the courses and
they can purchase individual courses or
do the membership. So this is something that, yes, we need to optimize
because we saw that in the neuromarketing
study that this makes a huge difference when
people need to decide between buying are not too many options
here on my website. Check your website to see how many options
do you have there? Dopamine to your content on
these case heat on the page. We don't have any
articles right now. These could be one that
we have with dopamine. You see built up bro
website in 30 minutes, the easiest and fastest way to create a
professional website for you or your business. No experience or coding
necessary rule for free. So this could be a good option. And if they click here, they go to another landing
page where there is a video showing how we do that and showing the website and
they can enroll for free. Here. These could be a content that have where we add dopamine
or we can add dopamine, but it's more for your blocks. If you have a website and you have articles on your website, make sure you have these. You use this study. Target emotional responses. We are creating emotions
here with colors, with the headline and with
the copy that we use. Here we are saying, hey, people come here, they
are ready students. They like what they
see, what they saw. That's why they are here. They want more. So I'm saying, hey,
get unlimited access to the course library and
revolutionize your business. So emotion there. We also have a machine here, the ECS and fastest way to create a professional
website for you. So always show a
creating emotion on your customer mind
with what they decided and how you put
that in the copy on. Also really important guys, the colors we talked about that the study shows that creating, evoking emotions with color. We complete all the ten studies
here on neuromarketing. This is how you should
analyze your website. This is my suggestion. So now I want to invite you
to print out this list. You have access to this PDF. So this is the download results that you have in the
beating of the cards. You can download this and you
print out this slide here or just write down
all the studies and do what we did here. Just select each one of them and start going
through your website, looking at each one of them
if you don't remember, for example, okay, What was
the irresistible headlines? You can just come back
here on the PDF and check exactly what is that? How you can apply that
on your business. Do that, that will help
your website to grow. And don't, don't
procrastinate on these. This is, this is fun and it's something
that you need to do. Sometimes we say, okay, this
is maybe too complicated. It will take me a long time. I will just wait
and do it later. I recommended to
do it right now. Or if you are not if you
don't have time right now, just open your calendar and schedule an
appointment for you. And our appointment. You don't even need an hour. How long are we hearing
this recording? Let's see. We are for 20
minutes, 25 minutes. So we spent 25 minutes going
through my website and just writing some points that we can improve. That's
all you need to. You need to apply the
improvement right now, I just want to do
the first step. We have two steps. The first step,
which is going to your website and do
what we did here. Open a notepad, just write
down on your computer, on your, on your notebook. All the improvement that we will do based on these studies. After that, create
another appointment on your calendar saying, Hey, this is where you will actually
apply that on my website. This is when I will go
and change my website and improve it or sent to a developer if you
have a developer. Okay guys, thank you for being here at the
end of the video. If you are watching up to here, you are a winner because
you are here with me for over 25 minutes and I loved that you are committed and you will get the
results that you want. Okay, see you in the next video.
21. 4.4 Hands-on: Ads: Hey guys, Welcome
to these hands-on. He will talk about ads, how you can implement all these neuro marketing
strategies on your ads, on the ads that you are creating on Facebook, YouTube, Twitter, doesn't matter which ad are you doing or even if
you are doing at offline like in a newspaper
or an ad on your local store, these worlds for
every single case. And in this video, I will
demonstrate for you really quick how you can optimize
your Facebook ads. And again, you can use
the idea for any ads. With neuromarketing. We will use the same, the exact same tool that we use in the last video
when we did the, the e-mail marketing
hands-on, you'll remember, we just grab a piece
of paper and we add all the ten strategies
that we learned in the course. Irresistible headlines
or emotional response, Eye Gaze, dopamine colors and
all that. The list is here. We also have the same comments prepopulated here
and just reusing because you can do
that if you have the same product and you
are e-mailing somebody, your email, your, our audience about these and you
already optimized, you can reuse that. You will need to
start from scratch. You can reuse that
for your ads or for any other assets
that you have. And that's what we
are doing here. You see all is already
here pre-populated. We will change some things for the ads because it's
specific for them. But before that, I'll
show you how you can spy your competitors
with Facebook ads. So we go to Google
and we search for Facebook Live ads library,
Facebook ads library. And here you see, here
we have opened that. And here you can search for the company name or the
page name on Facebook. So you select the
country, the category. Let me go here to, let's see at category, let's see all ads. Let's go, let's
search for human die. For example. Let's check this one. You
can search for any company, any brands, and you will see all the ads they have
active on Facebook. This is fantastic
because you could get, you can inspire for from
these big companies. And also you can see if your competitors are also creating ads and how
they are performing. So here we have here and you see that what I want to
show you here is one thing. We have a main structure for
Facebook ads on these case. Here we have one. You'll see that we have the
headline is not a headline. We have the main call to action. In here. We have some copy here
saying, for example, now, now it's the best
time to get away with our best deals
getaway sales event. We have a video. They have in here
below here they have something that they call
the headline on Facebook. The headline is not at the top. The handling is here. At the bottom. You see here below the image on this case and below
the video this case, we have the headline here. We have the website URL. Where are you going when
you click on the ad? And we have a sub super
headline that you can use. This is what we have to. This is, these are
the elements we have for creating an ad
on Facebook, right? We have an image or a video. We have some copy that we're
using here at the top. We have the head length,
the sub headline, the call to action
here on the right shop now get the offer for example, and we have other
call to actions. What do we need to optimize? We already have the
sheet here with the war we did with
the e-mail marketing. You see here for
irresistible headland, we created build a pro website in 30 minutes
without programming. So basically we can reuse
that on Facebook ads. So we come here and instead of human diet getaway the event, we will add this. But build a website in three
minutes without programming, we will add here the image. In this case, we are adding the image
that we already have. If you see, which is this one. Remember, we created these
one on the last video, this we use for email marketing. You can resize the image, you can change, you can do
anything that you want. And here we are using to three very powerful
neuromarketing techniques. We are using these. Let me show you here. The first thing we are using. Just remind, remembering
what we talked in the last video is we
have the headline here, the powerful
headline, wonderful. We have a face on
the image which is really important and the
phase is not looking ahead. The face is looking where you want your
audience to look at. My face is looking to the headline and to
the product here on the left side of your screen. And also it's not only
looking at is also pointing, which is even more powerful. And we have the other
strategy which is smiles go, goes a long way. So and also as myelin here, which is another combination
and we have the blue color, which is the color
for evoking emotions. You probably already have your colors for your
brand, for your ads. You can use those colors
here to have consistency and to create these
emotions on your customers. We are using lots and
lots of strategies, neuromarketing
strategies here on this simple image, for example. Okay. What else? Here we
have the image. We got that we have the, the, the main headline
and sub-headline. We got that. We have that the copy. Now, the copy is really important because this
is the sort of thing, the first thing they will read
when they come to your ad, when they see your ad. Probably people usually,
there is a divide, dividing opinion
about that because some people said that
first people read this. Some people said the
first people watch, look at the image. I think people look
at the image first, but you have the copy
here at the top. So remember to create
a copy where you talk about the big advantages
of your product, the Beta advantage of your ad is the main thing that they
will get from this ad. What is the main advantage? Remember, we talked about, let me show you
here about these. Adding dopamine to your content. So the motivation that
they need to take action. And also you can target emotional responses by
showing the benefits of your products and how they will feel after they
get the solution. You can add these two things, these two strategies here on the copy on the
top of your ad. So on also at the end
we have the offer. Here, we have the,
not the author, we have the call to action. Very important. I straight to the point
call to action saying Hey, get the offer or shop now,
straight to the point. That's how we do how we optimize your ads for better performance
with neuromarketing. I hope you'll think about that. I show you really
quick and simple way I want you to stop
the video now. Grab this sheet that
we created together, this one here with neuro
marketing strategies and do a brainstorm put here on the paper all the
ideas that you have, how you can optimize, how you can take your ad to the next level using these
neuromarketing techniques. Do that and I'll see
you in the next video.
22. 4.5 Hands-on: Website Heatmaps: Hey guys, Welcome to these hands on about heatmaps for website. This is a great tool and I think you will love it
because this will help you to understand where your audience is clicking
when they go to your website, what they are looking
for a new website, what is exactly calling the
attention of your customers? How many people are
moving around your page? Which titles with buttons, which pictures of your website are being the most popular? Everything about that
we will understand here with heatmaps and here
we have an example. This is my website and
I'm using for testing and for demonstration purposes
here on the, on the course. So you see this is
my website and you see where people
are clicking here, you see the heat map. We see max on this case, if you see it here on the left, you see Maxi is red and
minimum is green or blue even. You see that most
people on these tests, I just installed
these to demonstrate. You see that two people one-click with two clicks
we have here on the top, on the top menu, we have three clicks
here on the headline. Most people are clicking on
the sea for some reason. A lot of people are clicking on, on this cloud close to my left hand for some weird
reason that I don't know. We have two clicks here on
the bottom, which is great. Also, we have some options,
as you can see here, we have an opt-in form here on the website and one or two
people actually click here, enter name and
e-mail and click on Send to get the free lead
magnet that we are offering. This is what you will
have on your website. Imagine if you can have these on your website and you can see exactly where people
are clicking, where they are going, what they are looking
for on your website. This is fantastic. This will help you to
understand way better you're out is and how your
customers brain works. And let me show you one more
thing here on the tool. If I can sort these
also for tablet, you see here on the
right we have a menu. I can click here for tablets. So people that are visiting my website with
tablets or with fonts. And also this is great. I can check how people
move around my website. So if I go to move here, you see the movement of the mouse pointer here
around my website. And I can scroll down and see all the information also behind, not not just on the
top of the page, but also it's calling down. You see, this is the movement. Most people are leaving
the mouse here on the C. Maybe I can even add. And just thinking of
how to improve here, maybe I can add
here and hyperlink. When they click here, they go to the bottom. So instead of, instead of
just clicking on the button, they can also click on the
headline, for example. Also people are leaving
the mouse here and here we see people
moving around the form. So this is great. And let me show you
one more thing which is the scroll recording. So if I go to scroll, you see that we have
read heat at the top. So a 100%, you read here, 100% of the users read reach this point because this
is actually the main page. And when they go to my website, they see this whole area. If I go and scroll down, we see that only 75% of users
reach the specific point. And if I go down with my mouse, you'll see that this is
changing to even lower. 50% of our users goes
to the blue area here. And 0%, since I install this
plugin to test for you, 0% reach this area here below. So what are we going to
use this specifically, we can use these because
if we have something that we really want to
promote your audience, if you have something that
is important for you, a new promotion and new product, or something that you want your customers to
get and to see. Of course, we can see it here. We can replace that here on
the main area where people, what a 100% of the users that
visited our website see. For example, I have these, let me show you here. I have these headline here and I have the form below here. So maybe I'm not sure, I'm not sure if
everybody sees this aria because some screens
are smaller than, than a computer, for example, maybe somebody that is
coming from a phone. They actually seen these. And yes, I can
confirm that heat on the heatmap that a
100% of my users, of my users, they
reach these points. So if I wanted to share something
with them is important, I will place it here. Also, 75% of people
reach these points. So this is not a bad RAM, almost a 100%, I mean, seventy-five percent are
written these points. I can also use these
area really well. If I go back to the
clicks here we have a now I'll show you right now, stay with me how you can create an account here
in Hot Jar and how you can have these for your
website for free right now. So to start, let's go
right now to diego, the VLR.com slash tools,
the.com slash tools. Here we are, here we have all the tools that we
use heat on the course. So anytime you want to remember a link or
a tool that we use, you come here and you
will find everything. If we scroll down, you'll see that we have the heat maps for website
and we have hot chart, which is the tool that
we're using right now. Let's click on see more. Now we're going straight to the hot giardia homepage where we can see
more about the tool. Understand how users
behave on your website, what they need, and
how they feel fast. No credit card require. And so basically
you can just create an account and start
using it right away. Here's a video that you
can watch if you want. I will just click
on try for free. Let's go. Of course, I can sign up with my Google account or
with email if I prefer. I already have an account, so I'm not going through the
account creation process. Here is a
straightforward process that you can do right away. So let me login. After you created your account, you'll receive a
confirmation e-mail, you confirm the email here. You will be at the
home at the overview. I already have as sessions here, I have a setup my website
already and I'll show you how you can set up your website
really easy in a few steps. On the left, we
have the left menu. You see here overview, highlight heatmaps recording
incoming and survey. Here at the top, I
have the option to add a new organization or add a new website so you can create a new organization
if you want. When you have that, you
see the option here, the plus sign at your
website. I'll click on that. You will add here your
website on this case, I'll add another website
have for testing play.com. I can select the type of
website on these case is an educational website
and site owner. You can choose. You can create a
new organization. This is just an organizing
process. Don't worry about it. It won't change anything
about your heat map. I will just place it under
the same that I already have. Now I click on Add Site button. Let's see. Here we go. Here we have the
website already added. And you see that I have
two websites right now. I have my own website. They will have.com and this is that I have for tests and we are doing together here to make sure we understand the process. You see that the tracking on
this case is not installed. We need to install
the tracking code. The other website that I have is already collecting
data, which is great. That's what we want. We are in the basic plan, which is a 100% free forever. The next step now is to
install the tracking code. So you see that I put the
mouse on top of that and I see the installed
tracking code URL, so I click on that. And here we have the options to install the code manually, to install on your
platform like WordPress. And also we can share the code with a
developer if you want. If you have a developer, you can just click on Share code, enter their email,
and they will receive all the instructions
for the installation. If that's your case,
that's all you need to do, but let's continue in case
you want to install manually. If we want to start
with the platforms, I can go to View platforms and click on the
platform you use. On this case, we have WordPress. Excellent. We need to add the plugin to install
that we need uploading. So you see here we
have all the steps. Get plugin is opening
here, this is the plug-in. So right now we are going to the WordPress website and we will install
these right away. Let's open that right now. Play dot Diego Avila.com. This is just a test website. So don't worry about the content you will
see because it's random content that I use on my courses just for
demonstration purposes. I just login. We go to plug-ins. Now, remember if you
don't have a WordPress, please check with your
developer how you can install this disease
for WordPress users. That is, most of our students, 90% of our students
are using WordPress. I hope you are. I come into oncoming
to plugins and I go to add new to add
a new plugin here. And now we can search
for the plug-in name on this case hot yard. Let me remove the T here. Yard here we have the plugin. This is the one
you see that it's the same company by your DR, we have the logo hill here. I'll click on Install now to
install these right away. Is installing, now is installed. We click on Activate. Excellent. Now we go to Settings here on the left and we
look for hot jar. Here we have it. Excellent. If you don't see it here, you can look around
in the other menus. And he's asking now
for the hot year ID. Which one is the ID? We go back to the
installation on the Hot Jar.com website that we just click on Install
short code, right? Remember that? And here we have
step number one to install the plug-in with that. Step number two to
enter the site ID. This is my site ID. We will come back here
to verify installation. So let's go back to
the website now. Here we have, we paste
the ID and save changes. Let's see, is thinking about it. Excellent settings save. And now we go back here to the installation
page on hijack. The last step is to click
on Verify installation. These sums sometimes
take longer. So let me see if
he's already active. If not, we need to
wait ten minutes, sometimes over an hour. Let's click on
verifying installation. You see here they're
gonna play the degradable.com has not report any data in the past 24 hours. So let's click on Verify here. Excellent. Thinking about it. These
may take 60 seconds. Yes, pages verify. For some reason he's
saying not found here, but we'll receive
the confirmation. That is all good. And you see that it's now
added to or hot your account. Now I can see that
here very easily. So if I go to Overview, we see the tracking, we see all the
information about this. Let's visit the page right
now to make sure we, now we style the heat map, we start install the code. What will happen now, every time somebody
comes to your website on this case, play.delta.com, in your case, your website, we will see people
clicking on things and let me show my screen right
now here we have Home. Let me click on these. Let's click on episodes. Let's go back to home. Let's click on the image here on harm is thinking
about it is loading. Let's click on Follow
me on Pinterest. And now we are having, we are creating activity
here on this page. So heatmaps, Hadi
or east capturing all the movement we are doing
right now with the mouse. Some reason it's
not showing here. So let's go back here to the page and see if
we can see activity. Sometimes these we just install, we just visit the website. My clients will start visiting right now over
and over and over. Once that happened, it may take up to 24 hours for
you to see data here. What happened when
you have data? You can here to heat maps. And we will find heatmaps where we will
create new heatmaps. So single-page we will enter here play the year
website, right? In my case, these tests website is played out delta v.com. I will click on View heatmaps. And he's saying that we have no data yet and that's normal because we just installed this and we have just one visit. I just visit there
to create a data. Let me visit one more time here and see if they can generate it. I really wanted to show
you the examples here. Now going back here to hot yard, we go to heat maps. Of course, we go to single-page and we typed your
homepage on this case. Probably we won't
have any data because this takes a little bit for, for hot year to collect
data from your website. So these can take 24 hours or even more sometimes
so be patient, but it's worth it
every minute you wait. Okay. Let's check. Yeah, for sure. It's
still not available. Right now. You know exactly how
you can install hot. They are on your website
for free and start watching your customers and behavior where they click,
what do they do? And all these information. I hope you do this right now. This is really great and it will help you to understand
your clients better. And I'll see you
in the next video.
23. Final class Project: Hey guys, welcome to the
final project here on Skillshare class and excited to see you here we,
if you are hearing, you are watching the course
in order probably you are already applying some of these strategies on
your business and an excited about it
because we believe that this is triages can literally change your business
and make it grow. To finish the class, we need
to create a final project. And I'll show you here in this
video how you can do that. And this is important
because by providing your final project you
brought that you've finished the class and you
are sharing your actions, your goals with the community
we have here on Skillshare. So this is really important
for you to do it. So what do you need to do is
just scroll down and you see here we have a Projects
and Resources RL. So you can just
create a new project. Clicking on this button here, you can read here
about the project. For the final project, what you need to do is really simple. You need to choose one of the strategies that we
learned in the class. Choose one of them. Of course, you can
apply more than one, but just one here for
the final project, the one that is your favorite. Share with the create a new
project so you can hear a click or a new project
and share number one, what is the neuro marketing
strategy you will use? Which one you choose from the ten strategies we shared
with you in the class. That's number one and
also shared here. How are you going to implement
that on your business? For example, if unused, if I choose, for example, the irresistible headlines
option I can put okay, Number one, I choose the
irresistible headline. Number two, I will implement
these are my business by updating all the headlines on my website or my sales pages, or maybe using better subject lines
when I'm sending e-mail. Any examples that you can
have you can use here. So please create your final
projects should meet that. By doing that, you
are sharing that with me and with the community. And I hope to see you
in the next class, but before that, I will look
for your final project here. I hope to see that here. I see you in the next video.