Do you want to increase your conversion rates? Get more A/B test winners and become a Conversion Rate Optimization expert? This brand new course is a complete blueprint for every step of the CRO process.

My name is Ruben, and I will be your instructor during this very complete course. My journey in Conversion Optimization started back in 2009 and today I am a Conversion Optimization manager and consultant. The methods in this course have helped me to realize over 50% of A/B test winners for several websites and it can do the same for you.

In this course, we'll be going through the CRO process together, step by step. We'll be doing optimization research, build your own test plan, setup and run A/B tests and much much more. The course is very practical and engaging and full of useful information and examples so you can be successful. It will be a lot of fun and hopefully very useful!

Key learnings include:

Conducting proper optimization research based on data, users and own expertise
Generating valuable insights and prioritize them to increase the percentage of a/b tests winners
Set up, track and analyze successful A/B tests (the right way)
Get more insights on your website visitors based on research and test learnings
Realize continuous optimization based on research and test learnings

The course is designed for Conversion specialists who want to excel in their line of work. It is also designed for marketers, growth hackers and designers who want to learn Conversion optimization. And for entrepreneurs who want to keep increasing the conversion rates of their website.

No prior knowledge is needed. You do need access to Google Analytics and preferably a testing tool like VWO, Optimizely or Google Optimize (any tool is fine).

Ready to increase your conversions rates? Then wait no longer! Let's get started straight away. :-)

Luyanda Ngcamu

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