Transcripts
1. Introduction: Times we're trying to create a logo or design
anything in general, you go through a mental block where you do have vague ideas, but you have no idea
how to wrap it together and create and produce
a professional design, such as a logo. In this current powerful class, we're going to utilize
artificial intelligence, specifically hat GPT for a brainstorming activity
within the design process, where by the end of
the actual activity, you'll have a solid idea, a solid concept, a solid brief, and a solid design
that you could utilize to build up upon. This is very
powerful in terms of the creative journey that many creators tend to go through. You do have the idea, but you have many
pieces that you need to actually
tie up together. And this current powerful class, going to show you how
to utilize Chat GPT in a very strategic fashion to come up with a
theme and an idea and then build it up to next
level such that you go from one idea to a finalized design in a great powerful sequence. All of these are going to be tackled in this current class.
2. Your Project: Your project for the
current class revolves around applying the key
lessons taught as part of your creative brainstorming
activities for the logo design application in which you're going to actually
brainstorm certain themes, certain ideas, certain styles, and apply the key lessons
taught in order to go through the journey from ideation
all the way to creation, where you go from
having an idea and a vague concept to actually
creating concrete, solid results that you could
present with confidence. After which, you're
going to be sharing your results with the rest of
the community for feedback.
3. Setting Up ChatGPT For Design Success: Welcome back. Now, as part of the creative
ideation process and the brainstorming approach to the design journey
that you go through, sometimes you have no
idea how to generate the design from the
get go because you need some inspiration
to build up upon. In other words, you need
to brainstorm ideas, visualize some designs,
get inspired in order to go about the design process in the
best way possible. And CHAD GPT could
help you do so. However, in order to
get the best results, we need to prime it or set it up for success from the get go. And this is through prompt engineering practices
in which we have hATGPT act as a certain role or behave in a certain
way to get the job done. So how do you go about this? Simply tell CHAT GPT act as, or you can just simply behave as or you are any
variations of such nature, where you are assigning
a role to CHAT GPT, act as a brand, strategist. And a professional
logo designer. You could combine
roles, by the way. That's perfectly fine.
Help me come up with creative logo designs
for a company that sells products to
men aged 20 to 45. So let's say you are
a logo designer, a graphics designer or
a branding specialist, and you've been
assigned to a project, a hypothetical project, and you are going through the
brainstorming process, right? You are trying to
come up with ideas for the logo for the brand. So this is the
starting point where you assign a certain
role to chat GPT, and then you are
just simply asking for some creative ideas. Help me come up with creative
logo designs for a company that sells products
to men aged 20 to 40. And that's part of the
setting up for CHA GPT. And at this current stage, we need to test the Cha GPT, understand what we're
trying to do or not. And once you click Enter, we're expecting Cha GPT to
ask some questions, right, to get some feedback and to give us some
sort of an insight whether or not it has understood what we're
trying to do or not. So take a look at the feedback. Absolutely, let's create a
strong versatile logo concept tailored to your
target audience, men age 20 to 45, brand
positioning, questions. This confirms that actually Chat GPT is acting
based on the role. To tailor your logo perfectly, please let me know
the brand name, product category, tone, online or retail presence, assumptions for this round, the brand name, industry, the tone, and the sale. So what has it done? Basically,
since it has confirmed, I'm trying to get
some inspiration or trying to get some ideas, and I don't have something
to be working with, right, as part of the
brainstorming process. And this is just simply the
main theme that I have. So it has asked me for certain requirements
for the brand, the brand name, the
product category, tone, and online
retail presence. These are basic pieces of information that
you could have, right, as part of the
project encounter. Notice the phrase over
here. If you're unsure, I'll offer general
concepts now and refine them once
you provide these. This shows me that CHA
GPT is brainstorming. It's generating concepts. It has gotten the idea. So the assumptions for this round and once you
have seen the word round, it means we are going through a cycle of back
and forth updates. Let's assume the brand name a Valker industry,
men's grooming, and lifestyle
products, tone, bold, masculine, premium, and modern. Sales online first, okay? The color palette
suggestions, charcoal black, slate gray, crimson red, steel blue, the font direction. The logo style concepts. Excellent. So I'm
able to see right now that the initiative is being controlled or directed through the output
from CHA GPT, right? I'm able to have some sort of ideas as you go through
this as a designer. You're able to see, Okay, these are the color
palettes that we could use. This is the fond direction
that we could use. The logo style concepts. This is the concept number
one, Valcar monogram emblem, then word mark with a twist, then symbol driven logo, shape and iconography moodboard. Then it's actually layering all of the various visual
elements that you could have. Then the next step would be, would you like visual mockups of the concepts
above or should we proceed with your actual brand
name and product category? See how powerful this is. So as part of the creative
ideation process, you are actually
using the output from CHA GPT right now in order to guide your decision
making process to give you some inspiration
and to brainstorm ideas. At this current stage, what
we have achieved is we have given CHAGPT the
generic theme that we have. This could be your
own unique project. Then has requested some details, quick clarifications, right? The actual brand name,
the product category, the tone, online or
retail presence. And then it has assumed,
we don't have these. So it has picked up the
initiative from ground zero, the brand name, the
industry, the sales, the tone, and the color palette suggestions,
the fond direction, the logo style
concepts, the shape, the iconography, and
for the mood board. And then it has suggested
the next steps. This is different from from
you trying to have Chad GPT, come up with the logos, and
you are guiding the process. This is where you're
actually setting up them properly in order for Chat GPT to help you through
the creative journey. So we have set up the foundation properly.
We're able to see that. We are heading in a certain way. We got the color
palettes indication, the fond direction,
the preferred styles. Now, let's take it
one level further to get some visuals in order to develop the
brainstorming initiative and the concept
ideation approach.
4. Brainstorming With ChatGPT: And welcome back. So
now we have set up the foundation where we're actually drawing
some inspiration, logo design ideas, some brainstorming activities to help guide our
design initiatives. So at this current stage, I'm
going to have HATGPT still, I haven't actually
provided CHAD GPT with any brand name
or product category. The contrary, it's simply
having hypothetical designs, concepts, ideas to help
support my creative journey. So what I'm going to do right
now I'm still not going to provide any brand
name or product name, but I'm going to have ChaGPTGive
me the visual mockups. Why? To help support the design process once I provide with the
actual brand name. So what I'm going to do
right now, I'm going to say, create the visual mockups
first to have an idea and as part of my brain storming
Activity. Here we go. So till this current stage, we are not adding any
brand input from our side, no brand identity, no brand
name, whatever it is. But we're drawing some
inspiration based on a generic theme
from Chad GPT, which we are going
then to use to help us integrate this and align it
with the brand that we have. So here, what we
have is we said, create the visual
mockups first to have an idea and as part of my
brainstorming activity. And what I'm trying to obtain
the actual font direction, the color palette suggestions, it has assumed the brand
name, the industry, and tone, but I'm using
this for reference solely. Take a look at this. Now, this is based
on the suggestions from Cha GPT, the actual logo, the topography,
the color scheme, and the color palette, for the suggested
name Valcar brand. And if you take a look at
the logos, all of them, they are very solid and in
line with the theme, right? So this will help me
get some inspiration. Well, I like this
logo or this logo, what I would like to modify, what I would like to change,
all of these things, I can just simply use them as part of my brainstorming
activities. So I'm going to take
it one level further. I'm going to say, provide a visual for the
color palette. Also. So I got me some
logo ideas, right? Based on the theme that I have, it could be unique for
your own project without any input for the brand
details from my end. So I was able to get
some samples for the logos as part of the
brainstorming activity. Then I'm going to have
the color palette as part of the
brainstorming activity, and then I'm going to ask you
for the actual topography, the fonts as part of my
brainstorming activity. And then you're able to
print these, by the way, you can just simply add them to your mood board to
help you come up with the end result based
on your own preference, instead of just simply using
the output as is from HGPT. Like I've mentioned, the purpose of this current
class is simply to help you use JAGPT for
inspiration purposes, where we started off by having a very basic theme which
is within your reach, by the way, if you're
work in a project, you have these details. At least, you have
the brand name, what is the product or the tone. This is the basic requirement, and yet I did not
provide this to HGPT and we are still able to get the results that
we would like to get. Let's take a look
at the visuals for the color palettes. Here you go. The actual color name and the hex code, we're
able to see them. And then I'm going to simply add also to list also
the topography, provide the visual for
the topography as well. Here we go. So now Chad
GPT is going to provide me with the list the list
for the typography fonts. So I have the logos. I got me the color palette, and I'm getting the topography. All of these are very
valuable resources for any designer working on
logo design project, graphic design project to get some inspiration
from, right? Here we go. Take a
look at the fonts. And by the way, when I'm
taking a look at the fonts, every single name is based
on the actual font itself. So Anton, Oswald, Tellum Web, Bebas New, for example, these are the actual
topography font names and how they look like. In case, for example,
like myself, if you say times Roman, I have no idea how it looks
like based on the name. I need to see it in
order to understand it. So basically, this
is the current case. You're able to align the name with the
actual font itself. So we have achieved
important checkpoints, the topography, the color
palettes, some logo samples. Now, at this current stage, I'm ready to infuse my
own brand identity. Since I have developed
some inspiration, I'm able to add my
own brand name, and I'm going to add
my own visual theme, and then I'm going to skew the design
output based on that.
5. Branding Aligned Output: Welcome back. So now, since we have went through
the ideation process, the brainstorming
activity to get some concept ideas for our logo and as part of
our design initiative, now we are ready to actually take what we have
gotten so far and then fuse in the brand
that we're having. So how do you go about
this? I'm going to just simply have HAGPT incorporate the brand identity that I have in order to mesh it with
what we have done so far. I'm going to say, now we are ready to add
my brand identity, including name,
product category, and to proceed with the design based on
the previous Concept. If you would like to proceed with the same
concept, up to you, or you can just simply
take whatever you have gotten so far and
build up on this. Now let's take a look at this. Brand identity, here we go. Please fill in the
following so we can proceed with precision. That has added the word
precision to get you the best output based on the current brand
that you're having. Brand identity, the brand name, part category, target audience, brand tone and personality,
sales channel, online only, any visual elements you want to include or avoid. Now, example, animal symbols, shields, initials,
abstract icons. You have noticed is
it's actually adding elements that work with
your current brand. Why? Because you went through
the ideation process. So it understood what
you're trying to achieve. And then based on the brand identity that you're
adding right now, the input that you're
adding, it's able to map it to it in the
best way possible. So once I have these, I'll customize the logo
with your brand name, align visuals with
your product category, generate a refined logo set, packaging label ready visuals and social branding mockups, if needed, it's taking
it one level further. That's very powerful. So I'm going to answer these briefly. I'm going to use a very
hypothetical name, for example, brand name, brand name is Hawk Then product category is
going to be, for example, let's say, pick whatever
it is that you'd like to pick for
demonstration purposes, supplements, that's one. Then I'm going to go
for Target audience, Stillman age 20 to 40 urban
athletes professionals. Let's say, 20 to 40
to 45 professionals. Then brand tone and personality, bold Edge, and Alpha, minimal premium and sleek, rugged outdoor Zia,
whatever it is, it's up to you. Just
pick whatever it is. I'm going to go for
minimal premium and sleek. Here we go. Then I'm going to make
sure that I'm able to incorporate as much detail as possible at this current
stage in line with the brand. Say it's channel online only, actually online and
offline for sales. Retail packaging as well, any visual elements
you want to include or avoid animal symbol,
shields initials, abstract include symbols that are great to have in
line with the brand. So I'm leaving Chad
GPT to make up some selections based on my preferences at
this current stage. If you have noticed, the process that we're
going through starts with project in brainstorming and ideation without any
addition from my side, I'm not adding any details other than a concept
that I have in mind. And based on the output that I'm getting from Chad GPT right now, I was able to get inspired
by the color fonts, by the color palette,
whatever it is. And this applies to your own
unique case, by the way. And then I was able to add the brand that I'm
currently working with or the brand name that
I was inspired to create as part of the
brainstorming process. So if you notice
over here right now, CHA GPT has incorporated
the brand name and identity that I have provided over here as
part of the prompt. Now, it has modified the logo. It's brainstorming at
this current stage, the brand aligned logo, for example, which is HAC at this current stage,
which is very powerful. So I was able to get a very
powerful logo on the spot. Now I'm going to proceed with the color palette
and typography. Here we go. So now I'm going to align my logo with
my design brand, with the design of the
brand and the color palette as well, and the typography. So that way, now you
have jumped from the brainstorming process to the actual alignment
with the brand, right? So I'm aligning everything
with the brand right now. So now we're going to be taking it one level further
once we have gotten the visuals based
on the brand alignment. I'm going to have Chat GPT at this current stage
to generate a list of words or keywords or phrases which best
describe this brand, as part of the
branding initiative, as part of the brand voice
and the brand identity, I need to use slogans, I need to use some
marketing material, I need to use some display, visuals, everything needs
words in that case, right? So I'm going to ask Chad GPT to take your Wil level further. I'm literally showing
you how to go through the brainstorming process for every single element of the
design process as a whole, from the idea all the way to
actual concrete material. So if you notice
over here, now we got ourselves the actual color, the name and the location, where to use a
primary background, strength, modern luxury,
slate green, crimson red, steel, blue, where to use the color and what does
it represent? Excellent. So we got the color
palettes, right? And I need to add the
visual for the topography, because it has assumed that
what I was looking for is the topography description for the color with the color
palette and typography. So that's why it has
listed the description of the for the color
palette elements. So now I'm going
to have the visual for the topography by itself. So I do have some solid material to work with the color palettes, the logo samples, and
the actual topography. Now I'm going to
add the keywords. Based on the brand
suggested from my end, what are some of the best
now, if you notice over here, take a look at the output
that we're getting from Chad GPT to present the topography, right?
Excellent. Perfect. We get Anton, Sant Cerf,
every single one of them, by the way, includes the name and how it
looks like, right? Every single one of
them is represented by the name and
how it looks like. This is very powerful
because this will help you get some visual representation for the actual numbers and the letters based
on the typography. For example, if you click
on Antons and serf, here you go HC supplements and then the letters and the
numbers and how they look like based on these selections in
terms of the fonts. Now, let's proceed with the keywords that we
need to use as part of our a brand messaging as part of our logo design
or whatever initiative. Based on the brands
suggested from my end, what are some of the
best ten keywords that represent the brand personality and identity? Go. So these are some actual
keywords that you could use as part
of the website, as part of the
marketing material, as part of the logo
itself, your slogans. So top ten brand keywords,
power, precision, discipline, focus, confidence, modern elite, minimal,
strength, endurance. These are some important
words that you could use. Why? To help you build
up your brand tag line, ad copy, packaging slogan, as well as the actual logo. So this is part of
the creative journey as part of the ideation
process for your logo, and for your
branding as a whole. Now let's take it
one level further. Instead of having the words, what about the visual icons, symbols, objects that represent the values and the
concept of my brand? So I'm trying to think
about some icons, visuals, graphics that I
can use as part of my logo as part of my
design initiative. So I'm able to incorporate
this to fuse them that way, I have a clear idea how to go about building from this point
onwards. I create my logo. Great. I'm able to develop
ideas for my design. Great. Brand, excellent. Topography. Perfect. So I'm
able to proceed further and further with my logo design and with my branding
initiative as a whole. So if you take a look
at the output, icons, symbols and objects that
represent your brand values, Hawk and the falcon symbol, wings, target, blue
eye icon, geometric, hexagon shape, lighting bolt simplified, mountain peak icon. It is providing me with
some powerful icons that align with my theme, with my brand, with my logo, with the identity of
the brand as a whole. Their presentation
and where to use them or how to use them.
That's very powerful. So how about now in addition
to the visual tips, by the way, stick to monoline, geometric or semi
abstract stuff or icons, use tone on tone overlays, keep icons supporting,
not overpowering. It's showing you how to
use these, by the way. So I'm going to take it one level further. I'm
still assuming that. I need some brainstorming
support or some branding, idation support, in that case. I'm taking it one level further. Create a visual representation for some of these
symbols and icons. Assuming that you're
not going to invest any effort whatsoever in
your creative journey, you're just simply trying to
get all the output possible. From artificial intelligence, this is the way
to go about this. So I'm going to have Chat
GPT at this current stage, create a visual
representation for some of these symbols
and some of these icons. That way, I'm building my logo, I'm building my branding at the same time because
at the end of the day, a logo is part of a brand. So the entire message and
the identity should be quite cohesive in this current
case or in any case, that you're trying
to incorporate some sort of
branding, marketing, graphic design or logo
design initiative, you need to have that
cohesive systematic approach. Take a look at this
apotV powerful, very aligned with
our requirements. These include the
symbols and the icons that match the brand that we
have proposed and suggested. And it has given me actually the basic representation text based representation
previously. And now, this is the visual
based representation. I'm able to see all of the
icons that I could use. I could fuse them
as part of my logo, or I can just simply use
them as part of branding, marketing, whatever it is that you would like
to proceed with. So at this current stage,
you have gotten a lot of sources of inspiration for your branding and for
your logo design, and for your graphic design, and for the marketing material, all of them within the
same technical approach. We've used our brand identity, generating the
logo, the palettes, the typography,
right, the icons. That way we have a full on comprehensive list of
comprehensive materials and creative resources that we can use as part of our
brainstorming activities for logo designs in addition
to branding as a whole. Now, let's take it
one level further. Since we're doing this
at a professional level, we need to actually create
the creative briefs, right? If we're presenting
this to a client or to a project that
we're working on, we need to present this in the best professional
way possible. I'm going to show you
how to do this up next.
6. Logo Design Creative Briefs: And welcome back. So now
we are ready to actually compile our design brief or basically our
creative briefs. If you are providing this at a professional
level, let's say, for a client or a project
that you're working on, they're going to
be asking you for your creative
briefs, for example, which includes all
the details about the logo, the conceptualization, the idea, the theme, and all of the important details which are driving the decision
making process. So how do we go about
this? We're going to be picking up where
we have left off. We've already included
the color palettes, the logos, the icons. We've added the topography and the visual
representation for each. Now we're going to actually
compile everything into the logo brief as well
as the design briefs. I'm going to say,
create the logo brief. And the concept brief for the above brand, which is the one that we have finalized and the one we have already integrated based on
the brainstorming process. The approach in
this current class was basically we are going to brainstorm, get
some inspiration, then diffuse our brand identity in order to build up
onto this and to get some output based on the brainstorming and the
conceptualization initiative. Take a look at the
app over here. This is the logo brief. This is the brand name, the industry, the
target audience, the brand personality,
the tone and style, the logo type combination
mark, word mark, plus icon, design goals, capture power focus and
performance, hoc symbolism, appeal to modern
masculine audience with that cliche
fitness imagery, ensure eligibility and adaptability across
supplement labels, website, merchandise,
and mobile. It's actually sharing powerful
branding applications which align with the
logo design as well. Preferred elements. These are the ones
which we have created, the icons, the symbols, as well as the logos, in
addition to the color palette. So this is basically
the logo brief. What was the idea behind your logo and how
you develop the logo, and simply you can
just simply download the logo design that we have
created before, for example, the one over here, in
addition to the logo brief as part of the official
documentation that you're going
to be creating. Then you transition
to the concept brief. So the visual identity concept, Hawk is a performance first lifestyle brand that
stands for strength, focus, and upward
transformation. Drawing on the primal sharpness
and grace of the hawk, the visual identity is
constructed around clean, geometry and a commanding
presence, the icon, the topography, as well as the nature and the
category of the product. Then you add in the
symbolic layers based on the symbols that we
have generated previously, the ones over here, and you got yourself, your concept brief. This is very, very powerful. Why? Because now I'm
able to create my logo, then fuse it with my branding, create my logo briefs, create my design
briefs, and guess what? I can just simply say, create
this as a downloadable PDF. Okay. PDF to be provided to either your client, to your company, your
manager, whatever it is. It's up to you to pick
up the application. Provided to a client. Here we go. And click Endrew. This will transform
the concept brief and the logo brief into
a downloadable PDF. It will analyze all
of these details. And then you can just simply click on the document
to be downloaded. As for the images, by the way, you can just simply click
on any icon and image over here and you can tap on Save to be able to save
it to your computer, for example, if you are
not familiar with that. This is just simply an
extra tip to help you with the process of collecting
all of these concepts, visuals, logos,
designs, palettes. That way, you're
able to build up your own a mood board or
portfolio. Here we go. So you got the design brief, the Hog logo, and the
concept design brief. And once you click on this, this will download the document, and then you have the ability to open the document as a PDF, Huk logo, including all of the details that you could
use as part of the concept. By the way, this
is basic text PDF. You need to actually copy
and paste these into your own template or into
your own design template. That way, it's more presentable. But you can just simply
take the content as is, copy it and paste
it directly into that document because it's
part of the PDF over here. At this current stage
in this current lesson, you were able to create your creative briefs
for the logo as well as the concept as a whole and to
download it as a PDF. That way you went
from brainstorming an idea having a full on logo as well as a brand identity with some work that
you could present, whether for your own
personal projects or for your own clients or for
your own company growth, as part of your career growth as a branding strategist or as a logo designer or
graphics designer, which is something
that you could use at a professional level as well.
7. Wrapping Up: What do you think? I truly hope that you found the
class helpful. If it helped you understand
how powerful it is to utilize artificial
intelligence as part of your creative journey, then it's a job well done, and I look forward to receiving your feedback on the
current class and make sure that you follow
my profile for the latest releases and updates. I'll see you in the next class.
Engr. Hussein Attié, Entrepreneur I Engineer I Educator
