Transcripts
1. Introduction: Designing professional logos is a time consuming
process, very costly. It's quite hectic, and
often you end up with results which literally do not align with your own vision. That's why in this
current class, we're going to be using Canva, which is a free tool
in combination with artificial intelligence
within Canva to create and design professional looking
logos within minutes. Forget about minutes
within a couple click in a second, saving you
time, saving you effort, saving you the whole
hassle of getting a professional logo
out in the world, whether to reflect your own personal brand,
your own business, your own professional or
entrepreneurship journey, whatever it is, marketing, branding, the list goes on. If you're planning on creating a professional logo with
fraction of the time, fraction of the effort in
the best way possible, saving you the
whole headache and hassle of communication.
Trust me, I've been designing logos
professionally when you're going to do this through the involvement of professional logo designers,
graphic designers, a lot of back and forth
communication takes place, and in order for your
vision to be reflected in the same way that you would
like it to, it's hectic. We could take this out of the
way by simply using Canva, artificial intelligence
within Canva, specifically in a
strategic way in order to create
professional logos, which we're going to be
tackling in this current class.
2. Your Project : Your project for
the class revolves around designing your own logos. For whatever purposes
that you have, you're going to use Canva, which is taught in
this current class in order to create your
professional looking logos. After which you're
going to be sharing your results with the rest of
the community for feedback.
3. Setting Up the Canva AI Logo Maker: The first thing that we
need to do is we need to navigate to canva.com, and just simply go to the
browser and type in canva.com, and this will be
basically your homepage. You need to have a free account, whatever you're going to be learning in this current class. You do not need to
have the paid account or the paid version, but you can always opt
in for a free trial. You get about 30 days to do so. Now, in order to create logos using artificial
intelligence within Canva, you need to navigate to apps, on the left hand side
on the display bar, click on Apps and
this will just simply display for you a series
of different categories, the different categories
that you could find within Canva for various
applications for teams, for productivity, creativity,
HR, sales, whatever it is. But we're going to go for
the option for AI POW. Now, click on AI powered
option basically to land at the following page in which you have
different tools, different artificial
intelligence applications which are integrated
within a Canva. Some of them, they are free. Some of them they
have free trial. Some of them they
got paid versions, so it's up to you to go about
the best option for you. But in this current class,
I'm going to show you a very important and
very powerful tool, which is this one over here. Jen logo, simply click on it. And once you do
so, you are going to install it on
your own display. So this is the prompt
that you're going to see. It shows you a bit of details
about the application, which is going to be integrated. Now, either here you have
the option to use it in an existing design or use it
in a complete new design. Now, I'm going to click on
using it in a new design, and then we're going
to transition to the next lesson where
we get to apply this.
4. Creating Your Canva Logo in Seconds: And welcome back.
So now I'm going to click on US in a new design, and then I have the
display window over here. If you notice that
this application actually spans
beyond logo design. You can use it for
other purposes as well. But since we're focusing on
logos in this current class, 500 by 500 pixels is basically
the standard options. I'm going to select logos, and you do have the
following canvas displayed in front of you, along with the prompt window. Notice at the bottom over here, you have the option to select
different aspect ratios, which indicates that
this application is not just simply for logos, but additional applications
as you prefer, for example,
thumbnails, vertical, horizontal aspect
ratios, it's up to you. But since we're focusing
on logo design, so we're going to be using
it for this purpose. Here we're going to
be typing the prompt. Now, here's a pro tip. If you have no idea how to
go about crafting prompts, just simply go on Chat GPT, and you could ask it
to create a prompt for you to be added as part of the Canvas a suite of tools or applications like
the one that we're doing, and that way you could
copy it and paste it. But for demonstration
purposes, let's say, we need to create a
logo for a coffee shop. Create a realistic logo. Notice the adjectives over here when you have some sort of descriptive of a certain
theme, realistic, cartoonish, vibrant, dark, all of these affect
the result directly. Create a realistic logo, which is in three D. Let's see if it's able to do so
for a coffee shop, with the name coffee. Okay, as cliche as that sounds. And the name of the coffee shop should
be part of the logo. Then we click on Gener now, we're going to be waiting
for a couple seconds in order to get the image. Now, as we wait for this, I want to share
something with you that when you're getting the results directly
within a free application, it's important that you
give free trial a shot. Why? Because if
you'd like to go for some edits on the actual
logo to save up some time, you need to have the
pro version for some of the key features as
I'm going to show you if you would like to erase
certain parts or to actually have certain elements added in the easiest
way possible. Now let's take a
look at the design. You could start again. You could save it to the folders that you have or you can just
simply click Add to Design, and that way you have the
ability to map it over here. So I've clicked on ADT Design, and if you notice the logo
is quite nice, right? It fulfills the requirement. It's quite artistic,
quite realistic, and it gives you that
three D representation. Keeping in mind, this is
a basic prompt, right? Now, like I mentioned,
if you notice over here, we got a spelling mistake, some blurry fonts,
spelling mistake. So this application helps, but it's not that powerful. So when you do so,
here's a protip. You click on the
Design, click on AD. And then once you click on Edit, you have the options to select the areas that you
would like to modify, as well as adding certain
effects or filters, and you could explore these
at your own convenience. But the magic studio over
here is the powerful one. And this requires
the trial version, the actual paid version
because we have the magic eraser,
where, for example, if I click on brush, I have the ability to select
the size of the brush and to actually just
simply highlight certain areas that I
would like to fix. So when I select the
brush over here, notice what pops
in magic eraser, magic grab, and magic Edit. These are very, very powerful. Like, I've tried them
for the pro version. You could try them as well.
These are really powerful. For example, the magic eraser, I can just simply click on it, and then to erase this part entirely or the magic grab
will help you to select, for example, the coffee cup and move it somewhere
on the screen. The magic edit is one of
the most powerful ones. You could actually
transform any feature. Let's say the magic cup, I would like it to
turn to a bouquet of flowers, for example, right? So all of these are different options that you could explore as part of the edits. This is a basic demonstration for one of the applications. Now let's transition
to another application that you could use as
well to create logos. Keeping in mind, these
are various tools. It's a suite of tools, and I'm showing you
the best approach to go about them to save
you time and save you.
5. Taking It Further With Canva AI: And welcome back. Now we're
going to add another tool, go to Apps over here
and click on Apps. Now, I'm going to go
for AI Powered again, click on AI Powered. And I'm going to
search for logo. Here we go. Enter.
You got Logomaker. You got different options. I would like to go
for this logo maker because it's a nice
and powerful one. So I'm going to click on
Logomaker and then I have the ability to browse its
capabilities and open. Here we go. So I'm
going to click on this, and I'm going to remove
this current design. Or how about we keep it as is. And by the way, you could just simply experiment with this. That way you could compare
the before and after. This is something that
I would like to do. I will go for a
certain application, and I will get the result
and I put them over here. And that way you can just simply take a look
at the prompt. You can just simply copy paste the same prompt over and over again and get the best output. This is a pro tip
that you could apply. But again, for
demonstration purposes, I'm going to show
you how you would go about this in a
simplistic fashion. Create a realistic logo in three D for coffee
shop with the name. Coffee. And the name of the cafe should be part
of the logo. Here we go. Now we click on Create. And again, like I've mentioned, you could just
simply stack these. And how would you go about this? You could either keep
adding the same prompt to different applications or change the entire prompt completely and just take a look
at the results. Then you can display
them back to back and then pick the best one. Take a look at this
current design. Let me stretch it
out. Here we go. It's quite good, quite powerful. I like it. Coffee, and
it's modern in design. So I'm liking this
app more in terms of how aligned is
it with the output? Now, let's change the prompt. Create a three D cartoonish
logo for a coffee shop. With the name coffee, and the name of the cafe
should be part of the logo. And what you have noticed is it's fast compared
to the previous one. So when it creates the logo, it doesn't take too
long compared to the previous application.
So here's another one. It's cartoonish.
Okay, excellent. Right. But you have noticed
something that I don't have the ability over here to actually control the
size of the logo, right? This is something that
you need to be aware of, because some of
these applications, it just simply spits out 50
by 50 and that's me lid. Like, you got this
following logo over here and logo over here. If I stretch it out, it
loses contrast, right? However, for the other one, if I stretch it
out, it maintains, let me delete this one here, go. It maintains the
same vivid contrast. So this requires you to actually try different either prompts, or different applications
that you can just simply access on the
navigation over here. You can go to apps, and you could test
different logomers. And when you click on any of
them, like I've mentioned, the pro tip would be to
generate them side by side, and that way you have
a clear idea how you would go about this and
selecting the best one for you. Let me go for one
more demonstration for you to get this better. Notice that this
one has the ability to select as well the ratios, and I'm going to go
for this one as well. A realistic logo, which is
a three D for coffee shop, and this is very nice because it just simply added
the same prompt. So I'm going to
just simply click Generate for you to get
the idea. Here we go. I'm generating the logo, and some of them, they have various
speeds depending on how they compile the prompt. But I'm going to demonstrate the differences
in these applications. That way, you could
select the one that best fits your own requirements. Like I mentioned,
you got two options. Either you change
the application or change the prompt
that we put over here. That way you could
get the best results in the best way possible. And here we go. I think we're
getting a better result. So I'm going to
click Add to Design, and here we go. So you're getting closer and closer the more you
iterate with this. And frankly, speaking, I
like this design better, and first of all, it
has less mistakes, but the color
contrast is better. And take a look at the
coffee cup over here. Which is quite more vivid compared to the previous one that we got over here, right? So these are just
basic demonstrations for you to experiment with. Feel free to try them
out as you're using artificial intelligence
tool within Canva to create logos.
6. Wrapping Up: What do you think? You can
save a lot of time with AI, combining Canva and AI to create professional
looking logos, no longer wasting
time, wasting effort, cost impact, which is very crucial when it comes
to designing logos. If you're going to
hire a logo designer, often, the process is costly. Not to mention time consuming. A lot of iterations
go back and forth, wasting a whole lot of
time on communication, which is sliced through Canva and artificial
intelligence. I look forward to receiving your feedback on the current class, and make sure that
you follow my profile for the latest
releases and updates, and I'll see you
in the next class.
Engr. Hussein Attié, Entrepreneur I Engineer I Educator
